TDC Minutes 04/22/2013 Tourist
Development
Council
Minutes
April 22 , 2013
MINUTES OF THE COLLIER COUNTY TOURIST D
COUNCIL MEETING
Naples, Florida, April 22, 2013
April 22, 2013
LET IT BE REMEMBERED the Collier County Tourist Development Council in
and for the County of Collier, having conducted business herein, met on this date at
9:00 A.M. in REGULAR SESSION in Building "F" of the Government Complex,
Naples, Florida with the Following members present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff
Commissioner Henning
Susan Becker
Clark Hill
Robert Miller
Ed (Ski) Olesky
John Sorey, III (via telephone)
Larry Sacher (Excused)
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
1
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
APRIL 22, 2013 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. * Changes and Approval of Agenda
S. * Approval of TDC Minutes
a. * Regular Meetina 3/25/13
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. * Doctor's Pass Maintenance Dredging Work Order
b. * collier County Beaches Volume Design Peer Review
c. * FY 14 Category "A" Fund 183 Grant ADUlications
d. * Reschedule May TDC Meeting
e. * Bid No 13-6023 Construction Contract for Tiaertall Beach Restroom Facility
S. Old Business
a. Ownership of Clam Pass Facilities - Information Only
9. Marketing Partner Reports
a. Research Data Services
b. Paradise Advertising
c. Lou Hammond & Associates - PR Services
d. Tax Collections
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director - Jack Wert
b. Sales & Marketing - Debi DeBenedetto
c. Public Relations & Communications - JoNell Modys
d. Film Office - Maggie McCarty
e. Sports Marketing - Chris O'Brien
f. International Representatives - Jack Wert
g. Visitor Centers - Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/ Location - TBD - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,
Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact lack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please
contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East,
Suite 101, Naples, FL 34112 -5356, (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County Commissioners)
before the Board of County Commissioners and its advisory boards, register with the Clerk to the
Board at the Board Minutes and Records Department.
April 22, 2013
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order — Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
Roll call was taken and a quorum was established.
Ms. Becker moved to allow Mr. Sorey to participate via telephone due to an exceptional
circumstance. Second by Mr. Hill. Carried unanimously 6 — 0.
4. Changes and Approval of Agenda
Mr. Olesky moved to approve the Agenda. Second by Mr. Sorey. Carried unanimously 7 - 0.
5. Approval of TDC Minutes
a. Regular Meeting 3/25/13
Ms. Becker moved to approve the minutes of the March 25, 2013 Meeting as presented
Second by Mr. Olesky. Carried unanimously 7 — 0.
6. Presentations / Public Comment - (3 minutes each)
None
Commissioner Henning joined the meeting at 9:05 a.m.
7. New Business
a. Doctor's Pass Maintenance Dredging Work Order
Gary McAlpin provided the Executive Summary "Recommendation to approve a Work
Order with Humiston & Moore Engineering for Doctors Pass Maintenance Dredging for a
not to exceed time and material amount of $36,910, make a finding that this item promotes
tourism and approve necessary budget amendment from 195 reserves " dated April 22,
2013 for consideration. He noted:
• The bathometric survey and engineering report has been completed including the
recommended volume of sand (approximately 36K cy) to be removed from the Pass.
• The request is for the preparation of bidding specifications and construction phase
services required from the vendor for work associated with the dredging.
• The existing permit requires sand to be placed at Lowdermilk Park, on the
nearshore hardbottom, however staff proposes to amend the existing permit so sand
may be placed on the beach south of Doctors Pass.
• When sand is placed on the nearshore hardbottom it is 60 % effective in
renourishing the beach, while sand placed on the beach is considered 100%
effective.
2
April 22, 2013
Discussion occurred on the requirements for utilizing tourist tax revenue that included
making a finding that the activity promotes tourism, given the sand may be placed on the
nearshore hardbottom at Lowdermilk Park beach.
Commissioner Henning moved to recommend the Board of County Commissioners
approve the Work Order with Humiston & Moore Engineering for Doctors Pass, for the
not to exceed time and material amount of $36,910.00, finds the item promotes tourism
and approve the necessary budget amendment from Fund 195 Reserves subject to the
following.
1. A permit modification is granted for the purpose of placing the dredged sand on the
beach south of Doctors Pass, thereby complying with funding requirements of the
Ordinance governing the Tourist Development Council. If the permit cannot be
modified, and sand is to be placed on the nearshore hardbottom at Lowdermilk Park,
the scope of work does not comply with the requirements in the Ordinance and the
activity should not be funded using TDC funds.
Second by Mr. Medwedeff. Motion carried 5 "yes" — 3 "no. " Mr. Sorey, Mr. Olesky
and Chairman Hendel voted "no."
b. Collier County Beaches Volume Design Peer Review
Gary McAlpin provided the Executive Summary `Recommendation to approve Change
Order No. 3 to WO 45- 141808 and authorize the expenditure of Tourist Development
Category "A " tax funds for a Peer Review of the Collier County Beach volume design by
Atkins North American, Inc. under Contract 409- 5262 -CZfor a lump sum amount of
$12,472 dated April 22, 2013 for consideration. The request is for compensation for
additional time incurred on the work associated with the peer review including attendance
at public meetings.
Sneaker
Bob Krasowski expressed concern that the item is an "after the fact" request without the
backup documentation being made available to the public.
Gary McAlpin reported the work was above and beyond the scope of work required for a
peer review report including attendance at various public meetings and would provide the
backup material to Mr. Krasowski.
Ms. Becker moved to recommend the Board of County Commissioners approve Change
Order No. 3 to WO 45- 141808 and authorize the expenditure of Tourist Development
Category "A" tax funds for a Peer Review of the Collier County Beach volume design by
Atkins North American, Inc. under Contract #09 -5262 -CZfor a lump sum amount of
$12,472.00 and hereby finds the item promotes tourism. Second by Mr. Olesky. Carried
unanimously 8 — 0.
c. FY 14 Category "A" Fund 183 Grant Applications
Barry Williams, Director Collier County Parks and Recreation Department provided
the Executive Summary " Recommendation to approve six (6) Collier County Tourist
Development Council Category "A " Grant Applications for Beach Park Facilities for
April 22, 2013
Fiscal Year 2013/2014 for a total amount of $395, 000 and to make a finding that the
projects promote tourism" dated April 22, 2013 for consideration. He provided an
overview of the proposed capital improvement projects for various beach park facilities
as listed below:
Barefoot Beach Access - $10,000
Barefoot Beach Preserve - $173,000
Beach Park Wildlife Proof Trash and Recycling Stations - $30,000
Clam Pass Beach Park - $18,000
South Marco Beach Access - $16,000
Tigertail Beach Park - $148,000
The Council requested that staff.
1. Provide an email to members on a cost estimate for the viewing tower under
consideration at Tigertail Beach.
2. Review the procedures for collection of cash receipts at beach parkingfacilities to
ensure proper accounting and security protocols are in place.
3. Consider providing an avenue whereby statistics are available for individuals using
beach parking facilities by means of a parking sticker vs. on site payment.
Commissioner Henning expressed concern the items such as the EZ Launch for Kayaks
and the automatic entrance gates at Clam Pass Park do not "promote tourism" as they
primarily benefit local residents. His research indicates no kayak rental /tour operators
utilize Clam Pass Park for conducting business.
Mr. Olesky moved to recommend the Board of County Commissioners approve six (6)
Collier County Tourist Development Council Category "A" Grant Applications for
Beach Park Facilities (Barefoot Beach Access - $10,000; Barefoot Beach Preserve -
$173,000; Beach Park Wildlife Proof Trash and Recycling Stations - $30,000, Clam
Pass Beach Park - $18,000; South Marco Beach Access - $16,000 and Tigertail Beach
Park - $148,000) for Fiscal Year 2013/2014 for a total amount of $395,000 and hereby
makes a finding the projects promote tourism. Second by Mr. Hill. Motion carried
6 "yes" — 2 "no." Commissioner Henning and Mr. Medwedeff voted "no."
d. Reschedule May TDC Meeting
Mr. Olesky moved to hold the regular TDC Meeting in May on May 20, 2013. Second by
Mr. Miller. Carried unanimously 8 - 0.
e. Bid No. 13 -6023 - Construction Contract for Tigertail Beach Restroom Facility
Gary McAlpin provided the Executive Summary "Recommendation to award Bid No. 13-
6023 to Stultz Construction, Inc. in the amount of $205,585. 00 for the construction contract
of the Tigertail Beach New Restroom Facility Project No. 90093, make a finding that this
project promotes tourism, and authorize the Chairwoman to execute the standard contract
after the County Attorney's approval" dated April 22, 2013 for consideration. He noted the
facility is proposed to be constructed "at grade." Seven bids were received by the County
from vendors with Stultz Construction, Inc. being deemed the lowest qualified bidder.
2
April 22, 2013
Ms. Becker moved to recommend the Board of County Commissioners award Bid No.
13 -6023 to Stultz Construction, Inc. in the amount of $205,585.00 for the construction
contract of the Tigertail Beach New Restroom Facility Project No. 9009 and hereby finds
the project promotes tourism. Second by Mr. Miller. Carried unanimously 8— 0.
8. Old Business
a. Ownership of Clam Pass Facilities — Information Only
Colleen Greene, Assistant County Attorney provided a memo dated April 22, 2013 and
a copy of a lease dated October 23, 2007, between the County and Naples Grande (now
the Waldorf Astoria). She reported the County is responsible for maintaining the Clam
Pass Boardwalk.
Office of Attorney General Response on Tourism Funding questions
Ms. Greene submitted a copy of a memo dated April 29, 2013 to Jack Wert — Subject:
TDC Inquiry re: Clam Pass Dredging and letter dated February 7, 2013 from the State of
Florida Attorney General's Office which stated tourist development tax expenditures "must
be based on a determination by the governing body of the County that the activity directly
and primarily promotes tourism. "
She recommended that all actions taken by the Tourist Development Council, where
applicable, contain the finding that proposed expenditure(s) promote tourism.
Break: 10:00 a.m.
Reconvened: 10:10 a. m.
Mr. Sorey (participating via telephone) exited the meeting
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document "Marketing Partner Reports — April 22, 2013 "
that included the following reports presented by staff and consultants:
a. Research Data Services - Dr. Walter Klages
"Collier County Tourism Research, April 22, 2013 "— Research Data Services, Inc. "
b. Tax Collections — Jack Wert
"Tourist Tax Collections — Collier County Tax Collector — April 22, 2013. "
c. Paradise Advertising — Suzanne Portner
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, April 22, 2013 "
d. Lou Hammond & Associates — PR Services — Jonell Modys
"Public Relations Report — National Public Relations Update — TDC Meeting April 22, 2013. "
e. Miles Media - Website Activity — Jack Wert
"Website — Miles Media Group"
Commissioner Henning left the meeting at 10:45 a.m.
April 22, 2013
f. Sales & Marketing Technologies - Search Engine Optimization — Jack Wert
"Search Engine Services — Sales and Marketing Technologies, Inc. "
g. Phase V - Fulfillment Services — Jack Wert
"Fulfillment Services — Phase V"
10. Tourism Staff Reports
The following reports were provided by staff:
a. Director — Jack Wert
b. Sales & Marketing — Jack Wert
c. Public Relations & Communications — Jonell Modys
d. Film Office — Jack Wert
e. Sports Council — Jack Wert
f. International Representatives — Jack Wert
g. Visitor Centers — Nancy Kerns
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Chairman Hendel requested an update on "Medical Tourism" with Jack Wert reporting the
Medical Subcommittee continues to meet and staff is beginning to market the concept for
group meetings. The Board of County Commissioners approved funds for additional staff
positions which will aid in promoting this niche of tourism.
Mr. Hill recommended staff investigate any opportunities for the use of live web cams for
wildlife or other events to assist in creating publicity for the region.
13. Next Scheduled Meeting Date/Location — May 20, 2013 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 11:10 A.M.
These minutes approv y the Board/Committee on
as presented or as amended