TDC Minutes 03/25/2013 Tourist
Development
Council
Minutes
March 25 , 2013
March 25, 2013
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, March 25, 2013
LET IT BE REMEMBERED the Collier County Tourist Development Council in and
for the County of Collier, having conducted business herein, met on this date at
9:OOAM in a REGULAR SESSION in Building "F" of the Government Complex,
Naples, Florida with the Following members present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff
Commissioner Henning
Susan Becker
Clark Hill (Excused)
Robert Miller
Ed (Ski) Olesky
John Sorey, III (Excused)
Larry Sacher
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
MARCH 25, 2013 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. * Changes and Approval of Agenda
5. * Approval of TDC Minutes
a. * Regular Meeting 2/25/13
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. * FY 13 TDC Ouarterly Financial Review
b. * Paradise Advertising Gross Billing
c. * Proposed TDT Funding Reallocation
d. * Tourism Week Proclamation
e. * Marco Beach Laser Grading - Eastman Aggregate
f. * Beach Maintenance Activities - Eastman Aggregate
g. *Clam Pass Drawbridge Repairs
S. Old Business
a. Clam Pass Dredging Update - Neil Dorrill
b. Tax Collector Enforcement Update
9. Marketing Partner Reports
a. Research Data Services
b. Paradise Advertising
c. Lou Hammond & Associates - PR Services
d. Tax Collections
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director - Jack Wert
b. Sales & Marketing - Debi DeBenedetto
c. Public Relations & Communications - JoNell Modys
d. Film Office - Maggie McCarty
e. Sports Marketing - Chris O'Brien
f. International Representatives - Jack Wert
g. Visitor Centers - Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date /Location - April 22, 2013 - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 Tamiami Trail East, Naples, Florida 34112.
14. Adjournment
All interested parties are invited to attend, and to register to speak
and to submit their objections, if any, in writing, to the board prior to
the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in
order to participate in this proceeding, you are entitled, at no cost to
you, to the provision of certain assistance. Please contact the Collier
County Facilities Management Department located at 3335 Tamiami
Trail East, Suite 101, Naples, FL 34112 -5356, (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman
grants permission for additional time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall,
before engaging in any lobbying activities (including, but not limited
to, addressing the Board of County Commissioners) before the Board
of County Commissioners and its advisory boards, register with the
Clerk to the Board at the Board Minutes and Records Department.
March 25, 2013
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or view
online.
1. Call to Order — Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Ms. Becker moved to approve the Agenda. Second by Mr. Miller. Carried unanimously 7 - 0.
5. Approval of TDC Minutes
a. Regular Meeting 2/25/13
Mr. Olesky moved to approve the minutes of the February 25, 2013 meeting as presented.
Second by Ms. Becker. Carried unanimously 7 — 0.
6. Presentations / Public Comment - (3 minutes each)
None
7. New Business
a. FY 13 TDC Quarterly Financial Review
Jack Wert presented the Executive Summary "Tourist Development Tax Financial Review"
dated March 25, 2013 for information purposes.
b. Paradise Advertising Gross Billing
Jack Wert presented the Executive Summary "Recommend approval of Change Order 94 to
Contract #10 -5541 with Paradise Advertising and Marketing, Inc. in the amount of $100, 000
in additional media and production billing at gross in accordance with their agreement with
Collier County" dated March 25, 2013 for consideration.
Mr. Medwedeff moved to recommend the Board of County Commissioners approve Change
Order #4 to Contract #10 -5541 with Paradise Advertising and Marketing, Inc. in the amount
of $100,000 in additional media and production billing at gross in accordance with their
agreement with Collier County. Second by Mr. Olesky. Carried unanimously 7 — 0.
c. Proposed TDT Funding Reallocation
Jack Wert presented the Executive Summary "Recommendation to approve the proposed
amendments to the Tourist Development Tax (TDT) Ordinance to increase destination
marketing efforts and the annual accumulation of reserves for beach renourishment, authorize
advertisement of the proposed amendments for public hearing, and approve the proposed
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March 25, 2013
resolution amending the TDT Category "A " Funding Policy" dated March 25, 2013 for
consideration.
Chairman Hendel moved to recommend the Board of County Commissioners approve the
proposed amendments to the Tourist Development Tax (TDT) Ordinance to increase
destination marketing efforts and the annual accumulation of reserves for beach
renourishment, authorize advertisement of the proposed amendments for public hearing,
and approve the proposed resolution amending the TDT Category "A "Funding Policy.
Second by Mr. Medwedeff. Carried unanimously 7 — 0.
d. Tourism Week Proclamation
Jack Wert presented the Executive Summary "Recommendation to Approve Proclamation for
National Tourism Week" dated March 25, 2013 for consideration.
Ms. Becker moved to recommend the Board of County Commissioners approve the proposed
Proclamation for National Tourism Week. Second by Mr. Medwedeff. Carried
unanimously 7— 0.
e. Marco Beach Laser Grading — Eastman Aggregate
Gary McAlpin presented the Executive Summary "Recommendation to approve a time and
material estimated amount of $85, 700 for Marco Island Laser Grading and Beach Tilling with
Eastman Aggregate Enterprises, LLC as per Contract #12 -5936R and make a finding that this
item promotes tourism" dated March 25, 2013 for consideration.
Mr. Olesky moved to recommend the Board of County Commissioners approve a time and
material estimated amount of $85,700 for Marco Island Laser Grading and Beach Tilling
with Eastman Aggregate Enterprises, LLC as per Contract #12 -5936R and hereby finds the
item promotes tourism. Second by Ms. Becker. Carried unanimously 7 — 0.
L Beach Maintenance Activities — Eastman Aggregate (this item was heard before Item #7. e)
Gary McAlpin presented the Executive Summary "Recommendation to approve award of
Invitation To Bid (ITB) No. 12 -5936R Beach Maintenance Activities to Eastman Aggregate
Enterprises, LLC for an as- needed contract for emergency beach maintenance services,
authorize the Chairwoman to sign the County Attorney approved contract, and make a finding
that this activity promotes Tourism " dated March 25, 2013 for consideration.
Mr. Olesky moved to recommend the Board of County Commissioners approve award of
Invitation To Bid (ITB) No. 12 -5936R Beach Maintenance Activities to Eastman Aggregate
Enterprises, LLCfor an as- needed contractfor emergency beach maintenance services and
hereby finds the item promotes tourism. Second by Mr. Sacher.
Carried unanimously 7 — 0.
g. Clam Pass Drawbridge Repairs
Gary McAlpin presented the Executive Summary "Request that the Tourist Development
Council recommend approval of the required repairs to the Clam Pass drawbridge at an
March 25, 2013
expenditure up to $115, 000 and make a finding that this expenditure promotes tourism " dated
March 25, 2013 for consideration.
Hank Jones, Facilities Management Construction Manager reported the work consists of
installing steel reinforced fiberglass jackets around the existing pilings to extend their useful
life. The bridge is currently closed restricting access to the beach by the general public and
tourists.
Council discussion occurred whether any other parties are responsible to participate in
maintenance of the structure (area hotels, etc.).
Colleen Greene, Assistant County Attorney reported she will review any necessary
documents to determine the responsibilities for maintenance.
Commissioner Henning moved to recommend the Board of County Commissioners approve
the required repairs to the Clam Pass drawbridge at expenditure up to $115,000 and hereby
finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 7 — 0.
8. Old Business
a. Clam Pass Dredging Update - Neil Dorrill
Neil Dorrill, Executive Director, Pelican Bay Foundation submitted the report "2013 Clam
Pass Maintenance Dredging Project Weekly Progress Report — March 18th thru March 24th
2013 " for information purposes. He reported responsibility for maintenance of the Estuary is
now under the Pelican Bay Foundation. Clam Pass was recently closed by the accretion of
sand from recent storm events and the Pass was dredged under the auspices of a US Army
Corps of Engineers Nationwide Permit. Development of a Management Plan is underway
where the intent is to obtain a "10 year permit" for dredging activities.
Colleen Greene reported she will research the activity to determine if Tourist Tax Revenue
may be used to fund the project.
b. Tax Collector Enforcement Update
Rob Stoneburner, Collier County Deputy Tax Collector provided an overview of the
County's efforts to collect Tourist Taxes from residential units that provide short term rentals.
The efforts include public education, assistance from area real estate organizations and
implementation of amnesty programs.
Break 9: 54 a.m.
Reconvened.• 10:05 a.m.
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document "Marketing Partner Reports — March 25, 2013 "
including the following reports was presented by Staff and Consultants:
a. Research Data Services (Heard before Item #9.a) — Dr. Walter Klages
"Collier County Tourism Research, March 25, 2013 — Research Data Services, Inc. "
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March 25, 2013
Commissioner Henning left the meeting at 10:15 a.m.
b. Paradise Advertising — Suzanne Lennon
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, March 25, 2013 "
c. Lou Hammond & Associates — PR Services — Jack Wert
"Public Relations Report — National Public Relations Update — TDC Meeting March 25,
2013. "
d. Tax Collections — Jack Wert
"Tourist Tax Collections — Collier County Tax Collector — March 25, 2013. "
e. Miles Media - Website Activity — Jack Wert
"Website — Miles Media Group "
f. Sales & Marketing Technologies - Search Engine Optimization — Jack Wert
"Search Engine Services — Sales and Marketing Technologies, Inc. "
g. Phase V - Fulfillment Services — Jack Wert
"Fulfillment Services — Phase IV"
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director — Jack Wert
b. Sales & Marketing — Jack Wert
c. Public Relations & Communications — Jack Wert
d. Film Office — Jack Wert
e. Sports Council — Chris O' Brien
E International Representatives — Jack Wert
g. Visitor Centers — Jack Wert
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location — April 25, 2013 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
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March 25, 2013
There being no further business for the good of the County, the meeting was adjourned
by order of the chair at 11:10 A.M.
COLLIER COUNTY TOURI
DEVELOPMENT COUNCIL
These minutes app ved by the Board/Committee on
nted
as preset or as amended
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