TDC Minutes 02/25/2013 Tourist
Development
Council
Minutes
February 25 , 2013
February 25, 2013
MINUTES OF THE COLLIER COUNTY TOURIST DEVELO 04` '
COUNCIL MEETING c<F
Naples, Florida, February 25, 2013
D„
LET IT BE REMEMBERED the Collier County Tourist Development Council in
and for the County of Collier, having conducted business herein, met on this date at
8:30 AM in a REGULAR SESSION in Building "F" of the Government Complex,
Naples, Florida with the Following members present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff (Excused)
Commissioner Henning
Susan Becker
Clark Hill
Robert Miller
Ed (Ski) Olesky
John Sorey, III
Larry Sacher
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
FEBRUARY 25, 2013 8:30 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. * Changes and Approval of Agenda
5. * Approval of TDC Minutes
a. * Regular Meeting 1/28/13
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. * FY 14 TDC Proposed Grant Guidelines
b. * Hideaway Beach Erosion Control Structure Proiect
C. * Peer Review for the Design of the 2013/14 Beach Renourishment Project
d. * Temporary Beach Restoration Easement Resolution
e. * Wiggins Pass Channel Straightening Project
f. * South Marco Beach Sand Renourishment Proiect
g.* South Marco Beach Erosion Control Structures Proiect
h.* Doctor's Pass Physical Monitoring Services
i. * Post Tropical Storm Isaac Analysis of Collier County Beaches
8. Old Business
a. Informational Update on Vanderbilt Beach Restroom project
9. Marketing Partner Reports
a. Research Data Services
b. Tax Collections
c. Paradise Advertising
d. Lou Hammond & Associates — PR Services
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director —Jack Wert
b. Sales & Marketing — Debi DeBenedetto
c. Public Relations & Communications — JoNell Modys
d. Film Office — Maggie McCarty
e. Sports Marketing — Chris O'Brien
f. International Representatives —Jack Wert
g. Visitor Centers — Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date /Location — March 25, 2013 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing,
to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are
entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities
Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112 -5356, (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any lobbying activities
(including, but not limited to, addressing the Board of County Commissioners) before the Board of County
Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records
Department.
February 25, 2013
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or view
online.
1. Call to Order — Chairman Hendel
Chairman Hendel called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda. Second by Mr. Miller. Carried unanimously 6 - 0.
5. Approval of TDC Minutes
a. Regular Meeting 1/28/13
Mr. Sorey moved to approve the minutes of the January 28, 2013 meeting as presented.
Second by Ms. Becker. Carried unanimously 6 - 0.
6. Presentations / Public Comment - (3 minutes each)
None
Mr. Olesky arrived at 8:37 A.M.
Mr. Hill arrived at 8:56 A.M.
7. New Business
a. FY 14 TDC Proposed Grant Guidelines
Jack Wert presented the Executive Summary "Review Tourist Development Council Grant
Applications for Category B and C -2 for FY 14 (October 12013 - September 30, 2014) and
recommend changes in guidelines and requirements" dated February 25, 2013 for
consideration. He reported that the changes proposed by Staff are highlighted in yellow and
include revising the dates to reflect FYI requirements and deadlines.
The Council reviewed the "Category "B" Grant and Event Sponsorship Application —
FY2012 -13" and recommended that the following changes in addition to, or in lieu of Staff's
proposal:
General
• Require a "key" Executive for the organization requesting the funding be present at the
meeting when the request is being made for the Council to fund an event.
• Establish a new category for "Sports Events Grants."
Overall Guidelines
F)
February 25, 2013
• Require a guideline of 100 hotel room nights per day of event to evaluate impact of
event.
Proiect Guidelines
• #3 - Eliminate the requirement for the Board members salaries.
• #9 - Require an audited or reviewed financial statement.
Repeat Funding Requests
• 2 °d year and beyond, require the event generate revenue that meets or exceeds the
investment of tourist tax dollars.
* This motion took place after item 7.d
Mr. Sorey moved to recommend the Board of County Commissioners approve the Grant
Applications guidelines and requirements subject to the Council's recommendations.
Second by Mr. Olesky. Carried unanimously 8 — 0.
b. Hideaway Beach Erosion Control Structure
Gary McAlpin presented the Executive Summary "Recommendation to approve $350, 000 in
eligible costs for the FYI Hideaway Beach erosion control structure project based on the
January 16, 2013 Proportionality Analysis conducted by Coastal Engineering Consultants and
reviewed by Collier County staff, make a finding that this item promotes tourism and approve
necessary budget amendments " dated February 14, 2013 for consideration.
Council discussion occurred on the merits of the proposal and whether the expenditure
provides a public benefit.
Ms. Becker expressed concern the TDT expenditure may not meet the goal of providing a
benefit to public beachgoers.
Others noted the beach is accessible by boat, and many boaters enter Collier Bay to utilize
restaurant and marina facilities providing a tourism benefit. Additionally, there are at least 2
entities located along the Collier Bay which provide "short term rentals" and generate tourist
tax revenue. The operations include facilities for boating activities which can require use of
the Pass.
Speakers
Michael Poff, Coastal Engineering Consultants - was available to answer technical
questions.
Burt Sanders, Gray/Roberston, Marco Island City Attorney - spoke in support of the
proposal.
Bruce Anderson, Roetzel and Andress - spoke in support of the proposal.
Erik Brechnitz, Hideaway Beach Taxing Board - spoke in support of the proposal.
Commissioner Henning moved to recommend the Board of County Commissioners make the
necessary budget amendments and approve $350,000 in eligible costs for the FY13
N
February 25, 2013
Hideaway Beach erosion control structure project based on the January 16, 2013
Proportionality Analysis conducted by Coastal Engineering Consultants and reviewed by
Collier County staff, and hereby makes a finding that this item promotes tourism. Second by
Mr. Sorey. Motion carried 7 "yes" — I "no." Ms. Becker voted "no."
c. Peer Review - CPE Volume Design for the 2013/14 Beach Renourishment Project
Mr. McAlpin the document "Collier County Peer Review of Beach Renourishment Design,
Prepared by Atkins, " dated February 2013 for review.
Mr. Sorey moved to approve the Peer Review and endorse the methodology and approach
utilized by the County's consultants for the Collier County Beach Renourishment Design.
Second by Ms. Becker. Carried unanimously 8 — 0.
d. Temporary Beach Restoration Easement Resolution (TBRE)
Gary McAlpin presented the Executive Summary "Recommendation to approve the
development and execution of Temporary Beach Restoration Easements (TBRE) with
beachfront property owners for the FY13 114 Vanderbilt, Park Shore and Naples beach
renourishment program and reaffirm the existing Board of County Commissioners' policy that
no renourishment will occur landward of the Erosion Control Line (ECL) on private property
without an executed Temporary Beach Restoration Easement (TBRE) and authorize the
Chairwoman to execute Resolution for TBRE" dated February 14, 2013 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners approve the
development and execution of Temporary Beach Restoration Easements (TBRE) with
beachfront property owners for the FY13 114 Vanderbilt, Park Shore and Naples beach
renourishment program and reaffirm the existing Board of County Commissioners' policy
that no renourishment will occur landward of the Erosion Control Line (ECL) on private
property without an executed Temporary Beach Restoration Easement (TBRE). Second by
Mr. Hill. Carried unanimously 8 — 0.
Break: 9:42 A. M.
Reconvened: 9:52 A. M.
e. Wiggins Pass Straightening Project
Gary McAlpin presented the Executive Summary "Recommendation to award Bid No. 13-
6039 to Orion Marine Construction, Inc. in the amount of $1, 754, 884.72 for the Wiggins Pass
Channel Straightening Project" dated February 14, 2013 for consideration.
Ms. Becker moved to recommend the Board of County Commissioners award Bid No. 13-
6039 to Orion Marine Construction, Inc. in the amount of $1,754,884.72 for the Wiggins
Pass Channel Straightening Project" and hereby finds the proposed expenditure promotes
tourism. Second by Mr. Olesky. Carried unanimously 8 — 0.
E South Marco Beach Sand Renourishment Project
Gary McAlpin presented the Executive Summary "Recommendation to award Bid No. 13-
6009 to Cavache, Inc, in the amount of $630,185 for the South Marco Beach Sand
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February 25, 2013
Renourishment Project No. 80211 " dated February 14, 2013 for consideration. He reported
that the proposed scope of work incorporates a "6 year design" and has been approved by the
City of Marco Island and Board of County Commissioners. The vendor has been deemed
"qualified" by the US Army Corp of Engineers. The work will take place 24 hours a day, 7
days a week.
Mr. Sorey moved to recommend the Board of County Commissioners award Bid No. 13 -6009
to Cavache, Inc, in the amount of $630,185 for the South Marco Beach Sand
Renourishment Project No. 80211 " and hereby finds the proposed expenditure promotes
tourism. Second by Mr. Miller. Carried unanimously 8 — 0.
g. Marco Beach Erosion Control Structures Project
Gary McAlpin presented the Executive Summary "Recommendation to award Bid No. 13-
6011 to Florida Marine Construction, Inc, in the amount of $728, 578 for the construction of
the South Marco Beach Erosion Control Structures Project No. 80211 " dated February 14,
2013 for consideration. He reported that the work will be conducted from dawn to dusk.
Mr. Sacher moved to recommend the Board of County Commissioners award Bid No. 13-
6011 to Florida Marine Construction, Inc, in the amount of $728,578 for the construction of
the South Marco Beach Erosion Control Structures Project No. 80211 and hereby finds the
proposed expenditure promotes tourism. Second by Mr. Miller. Carried unanimously 8 — 0.
h. Doctor's Pass Physical Monitoring Services
Gary McAlpin presented the Executive Summary "Recommendation to approve a Work Order
for the physical monitoring of Doctors Pass by Atkins North American, Inc. under Contract No. 09-
5262-CZ for a lump sum amount of $22,012 and authorize the County Manager or his designee to
execute the Work Order" dated February 14, 2013 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners approve a Work Order
for the physical monitoring of Doctors Pass by Atkins North American, Inc. under Contract No.
09- 5262 -CZfor a lump sum amount of $22,012 and authorize the County Manager or his
designee to execute the Work Order and hereby finds the proposed expenditure promotes
tourism. Second by Commissioner Henning. Carried unanimously 8 — 0.
i. Post Tropical Storm Isaac Analysis of Collier County Beaches
Gary McAlpin presented the Executive Summary "Recommendation to approve a Work Order
to Atkins North America, Inc. to conduct Post - Tropical Storm Isaac physical beach monitoring
of Collier County main beaches under Contract No. 09- 5262 -CZ for a lump sum amount of
$59,800 and authorize the County Manager or his designee to execute the Work Order" dated
February 14, 2013 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners approve a Work Order
to Atkins North America, Inc. to conduct Post - Tropical Storm Isaac physical beach
monitoring of Collier County main beaches under Contract No. 09 -5262 -CZfor a lump sum
amount of $59,800 and authorize the County Manager or his designee to execute the Work
Order and hereby finds the proposed expenditure promotes tourism. Second by Ms. Becker.
Carried unanimously 8 — 0.
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February 25, 2013
8. Old Business
a. Informational Update on Vanderbilt Beach Restroom Project — Gary McAlpin
Gary McAlpin reported that the County now proposes to rebuild the facility at grade with no
expansion to the existing building footprint.
9. Marketing Partner Reports
Jack Wert presented a PowerPoint document "Marketing Partner Reports — February 25, 2013 "
including the following reports presented by Staff and Consultants:
a. Research Data Services — Dr. Walter Klages
"Collier County Tourism Research, February 25, 2013 " — Research Data Services, Inc. "
Commissioner Henning left at 10:25 A. M.
b. Tax Collections — Jack Wert
"Tourist Tax Collections — Collier County Tax Collector — February 25, 2013 "
c. Paradise Advertising — Suzanne Lennon
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, February 25, 2013 "
d. Lou Hammond & Associates — PR Services — Jonell Modys
"Public Relations Report — National Public Relations Update — TDC Meeting February 25,
2013 "
e. Miles Media - Website Activity — Jack Wert
"Website — Miles Media Group "
E Sales & Marketing Technologies - Search Engine Optimization — Jack Wert
"Search Engine Services — Sales and Marketing Technologies, Inc. "
g. Phase V - Fulfillment Services — Jack Wert
"Fulfillment Services — Phase IV"
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director — Jack Wert
b. Sales & Marketing — Jack Wert
c. Public Relations & Communications — Jonell Modys
d. Film Office —Jack Wert
e. Sports Council — Chris O'Brien
f. International Representatives — Jack Wert
g. Visitor Centers — Nancy Kerns
11. Detailed Staff Reports
Submitted
C*1
I
February 25, 2013
12. Council Member Discussion
None
13. Next Scheduled Meeting Date/Location — March 25, 2013 — 9:00 A.M.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the Chair at 11:15 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
C airman, Xiu'r6f flendel
These minutes approved by the Board/Committee on
as presented or as amended
7