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TDC Agenda 01/28/2013 Tourist Development Council Agenda January 28 , 2013 January 28, 2013 AGENDA& NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. * Changes and Approval of Agenda 5. * Approval of TDC Minutes a. * Regular Meeting 11/26/12 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. * Election of TDC Chairman and Vice Chairman for 2013 b. * Direction on Potential Reallocation of Existing Tourist Tax Distributions c. * Recognition of Additional, Uncommitted FY 12 Carryover Tourist Tax Revenue d. * Approval of Filing Fees for Renewal of Service Marks e. * Approval of Work Order for Clam Pass Dredoinq f. * Set date for Grant Workshop for FY 14 TDC Grant Cycle 8. Old Business a. * Post Tropical Storm Isaac Analysis b. Informational Update on Vanderbilt Beach Restroom project 9. Marketing Partner Reports a. Research Data Services b. Tax Collections c. Paradise Advertising d. Lou Hammond &Associates - PR Services e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V- Fulfillment Services 10. Tourism Staff Reports a. Director-Jack Wert b. Sales & Marketing - Debi DeBenedetto c. Public Relations &Communications -JoNell Modys d. Film Office - Maggie McCarty e. Sports Marketing - Chris O'Brien f. International Representatives - Jack Wert g. Visitor Centers - Nancy Kerns 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location - February 25, 2013 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami Trail East, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 JANUARY 28, 2013 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. * Changes and Approval of Agenda 5. * Approval of TDC Minutes a. * Regular Meeting 11/26/12 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. * Election of TDC Chairman and Vice Chairman for 2013 b. * Direction on Potential Reallocation of Existing Tourist Tax Distributions c. * Recognition of Additional, Uncommitted FY 12 Carryover Tourist Tax Revenue d. * Approval of Filing Fees for Renewal of Service Marks e. * Approval of Work Order for Clam Pass Dredging f. * Set date for Grant Workshop for FY 14 TDC Grant Cycle 8. Old Business a. * Post Tropical Storm Isaac Analysis b. Informational Update on Vanderbilt Beach Restroom project 9. Marketing Partner Reports a. Research Data Services b. Tax Collections c. Paradise Advertising d. Lou Hammond &Associates - PR Services e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director- Jack Wert b. Sales & Marketing - Debi DeBenedetto c. Public Relations & Communications - JoNell Modys d. Film Office - Maggie McCarty e. Sports Marketing - Chris O'Brien f. International Representatives - Jack Wert g. Visitor Centers - Nancy Kerns 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location - February 25, 2013 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. November 26, 2012 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, November 26, 2012 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted bus•ness herein, met on this date at 9:00 AM in a REGULAR SESSION i • g "F" of the Government Complex, Naples, Florida with the • . ing members 4CcLiw' present: '4Sy Ch.' ►am Murray H. Hendel Vice C . ,n: Rick Medwedeff Commissioner Henning A144C Susan Becker Clark Hill Robert Miller Ed (Ski) Olesky 'S, John Sorey, III (Via telephone) Jerry Gibson (Excused) 4S)AStullir4S ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Tax Coordinator 1 November 26, 2012 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Chairman Hendel Chairman Hendel called the meeting to order at 9:00AM 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. \) Mr. Olesky moved to allow Mr. Sorey to participate by telephone d tuating 0 circumstances. Second by Ms. Becker. Carried unanimously 7 y y 4. Changes and Approval of Agenda Mr. Olesky moved to approve the Agenda. Second by i . Carried unanimously 8—0. 5. Approval of TDC Minutes 1SZP* a. Regular Meeting 10/22/12 Mr. Hendel moved to approve the minute October 22, 2012 Meeting subject to the video being reviewed to confirm the ac ' n under 7.b was properly recorded in the minutes. Second by Mr. Olesky. 'e unanimously 8—0. **It was determined,following revie video record of the meeting, the action identified in the minutes was correct. 6. Presentations/Public Co t (3 minutes each) Bob Krasowski Mr. Krasowski ex se ncern that the proposed major beach renourishment would encroach upon t le sting season. 7. New Busin a. WG ing Presentation Jack presented the Executive Summary "Review and recommend approval of a documentary pilot program with WGCU- TV at a cost of$5,000" dated November 26, 2012 for consideration. Tony Brennen and Barbara Linstrom of WGCU were present and presented a promotional trailer for the proposed program "Florida Explorer." Mr. Wert reported: • The expenditure is a"one time" expenditure for production of the pilot episode. • If the project continues, proponents may return with a future grant application. 2 November 26, 2012 • Staff will have the right to utilize any footage developed for the pilot for advertising and promotional purposes. • The proposed expenditure does not require approval by the Board of County Commissioners. Ms. Becker moved to approve the proposed expenditure. Second by Mr. Olesky. Carried unanimously 8—0. b. December TDC Meeting Status Jack Wert presented the Executive Summary "December Meeting for Tourist Development Council (TDC)" dated November 26, 2012 for consideratio . Mr. Hill moved to cancel the December 24, 2012 regular Tourist D v ent Council Meeting. Second by Mr. Medwedeff. Carried unanimously 8— c. Clam Pass Data Acquisition and Analysis Proposal O Gary McAlpin presented the Executive Summary "Rec•%�- '•0tion to approve data acquisition and analysis of Clam Pass for a total pric• A3•, 00 and approve all necessary budget amendments" dated November 2•,'4I 1 'or consideration. He noted the intention of the work is to provide p •nal coastal engineering services to evaluate the condition of Clam Pass due to ral anges encountered due to recent storm events. The following are the tasks identified • ik, ject: Task 1: Clam Pass Topographic and • • .raphic survey (performed by County) Task 2: Survey Data and Cross S:■ •■ . nalysis (performed by Atkins) Task 3: Peer Review and Collabs . Efforts (performed by Atkins) Task 4: Project Manageme "i • etings (performed by Atkins) Colleen Greene, Assis unty Attorney reported the County Attorney's Office has not reviewed the p osal. Members ex. -ss oncern on the statement in the Executive Summary "This item has been revie. es`') e County Attorney's Office, requires majority vote, and is legally sufficie , a and action. " Memb oted it is undetermined where the sand would be placed for any subsequent dredging action and given this, the expenditure may not be in conformance with County or State requirements for TDC funding. Staff noted the request is for data collection and analysis, any subsequent dredging and placement of sand will be reviewed by the council at a later date. The item requires approval of the Board of County Commissioners. It was noted, these issues could be addressed when the Board of County Commissioners review the item. 3 November 26, 2012 Mr. Sorey moved, in order to move the proposal `forward,"to recommend the Board of County Commissioners approve expenditure for data acquisition and analysis of Clam Pass for a total price of$39,700 and approve all necessary budget amendment. Second by Mr. Hendel. Motion failed 4 "yes"—4 "no." Commissioner Henning, Mr. Medwedeff, Mr. Miller and Mr. Hill voted "no." Mr. Sorey moved to recommend approving the expenditure for data acquisition and analysis of Clam Pass for a total price of$39,700 and approves all necessary budget amendment subject to the following conditions: 1. Review by the County Attorney's Office to confirm the expenditure is allowed under applicable funding policies. 2. The proposal is approved by the Board of County Commissioners. Second by Mr. Hendel. Motion carried 6 "yes"—2 "no." Com is orHenning and Mr. Hill voted "no." O d. Shorebird Monitoring Proposal for Wiggins Pass Str. '4_`' • ' • g Project Gary McAlpin presented the Executive Summary "R,.414 m. dation the waiver offormal competition and acceptance of a proposal from Th' %' s- ancy of Southwest Florida to provide shorebird monitoring as required by the - ' • rmit for Wiggins Pass Channel Straightening project for a not-to-exceed tim and • erial amount of$5,600" dated November 26, 2012 for consideration. He noted: • The proposal is for monit. ebird activity on both sides of Wiggins Pass between monuments R- a t,'-17 from November, 2012 through November, 2013. • The proposed scope . o is a permit requirement. • The Conservanc • 'o west Florida has been used in the past to conduct shorebird mo i o� g .1 d is recognized by FDEP/FWC as a qualified contractor to perform th. ork. • Staff be ' s i • in the best interests of the county to accept the proposal provided by Th- o rvancy of Southwest Florida and in accordance with Purchasing P; y`s' • e, and will request the Board waive the requirement for formal competition. Coll' 41kk,.• ssion occurred on whether the proposal met"sole source"requirements under the guideli 7 of County purchasing policies; should the work be subject to competitive bidding? Speaker Bob Krasowski questioned the decision by staff to seek to employ the county's "sole source"purchasing policy for authorization of the expenditure. Mr. Sorey moved to recommend the Board of County Commissioners accept the proposal from The Conservancy of Southwest Florida to provide shorebird monitoring as required by the DEP permit for Wiggins Pass Channel Straightening Project for the not-to-exceed time and material amount of$5,600." Second by Mr. Hill. Motion carried 6 "yes"—2 "no"; Commissioner Henning and Mr. Medwedeff voted "no." 4 November 26, 2012 e. Post-Tropical Storm Isaac Analysis of Collier County Beaches Gary McAlpin presented the Executive Summary "Recommendation to approve and authorize expenditure of Tourist Development Category "A" Tax Funds for a Post-Tropical Storm Isaac Analysis of Collier County's Beaches by Atkins North American, Inc. under Contract No. 09-5262-CZ for a not-to-exceed time and material amount of$41,453" dated November 26, 2012 for consideration. He reported the item is scheduled for review by the Coastal Advisory Committee on December 13, 2012. Some members expressed concern on the expenditure; the scope of work does not guarantee any funds will be disbursed to the County by FEMA. Other members agreed, however noted in order for any disburseme t e considered by the agency, the analysis is required. Mr. Sorey moved to recommend the Board of County Co , flit ers approve and authorize expenditure of Tourist Development Category "A" Tax Itt' • , or a Post-Tropical Storm Isaac Analysis of Collier County's Beaches by Atkin jl t' American, Inc. under contract No. 09-5262-CZ for a not-to-exceed time and mat• `) a Iunt of$41,45 subject to a recommended approval by the Coastal Advisory 1►, •ttee. Second by Mr. Olesky. Motion carried 7 "yes"—1 "no." Commiss' er 'e ning voted "no." 8. Old Business None Break: 10:00 a.m. Reconvened: 10:10 a.m. Mr. Sorey left the meeting 'S' ) 9. Marketing Par . �orts Jack Wert p -se -d the PowerPoint document "Marketing Partner Reports—November 26, 2012" includi' - following reports presented by staff and consultants: I, a. : Data Services—Dr. Walter Klages "Co ', County Tourism Research, November 26, 2012—Research Data Services, Inc. " b. Tax Collections—Jack Wert "Tourist Tax Collections—Collier County Tax Collector--November 26, 2012" c. Paradise Advertising—Cedar Hames and Larry Tolpin "Advertising Report: Paradise Advertising&Marketing, Inc. — TDC, November 26, 2012. " d. Lou Hammond & Associates—PR Services—Jonell Modys "Public Relations Report—National Public Relations Update— TDC Meeting, November 26, 2012. " 5 November 26, 2012 e. Miles Media - Website Activity—Jack Wert "Website—Miles Media Group" f. Sales & Marketing Technologies - Search Engine Optimization—Jack Wert "Search Engine Services—Sales and Marketing Technologies, Inc. " g. Phase V- Fulfillment Services—Jack Wert "Fulfillment Services—Phase V" 10. Tourism Staff Reports The following reports were provided by Jack Wert: a. Director ) b. Sales & Marketing c. Public Relations & Communications d. Film Office O e. Sports Council f. International Representatives g. Visitor Centers 11"1Z,S'ie 11. Detailed Staff Reports Submitted 12. Council Member Discussion 6 ' . Mr. Wert reported at the December 11, 11 oard of County Commissioners Meeting, an item regarding an increase in the nu a-r& .ff in the Convention and Visitors Bureau will be heard. In addition, a request for th- .olf, tion and Visitor's Bureau to spend an allowable portion of the additional Touris Y: venue garnered in FY12 will be heard that day. Ms. Becker reported there T S, o d rism Roundtable scheduled for December 13, 2012 at the Double Tree Guest Sui' c ''ci ,, The Council req es Ms. Becker attend the event and report back as necessary. ■ 13. Next Sched.1 u l•eting Date/Location—January 28,2013—9:00 a.m. Collier r overnment Center, Administration Bldg. F, 3rd Floor, 3299 Taii0411 i Trail East, Naples, Florida 34112 14. Announcements None 6 November 26, 2012 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:15 A.M. '\ COLLIER CO URIST DEVELOP UNCIL 'S''S' IllIP' ha4Irn, Murray Hendel 6 ', ,s,-•S,< ' 'c'4 I l ' r These minutes approved by the Board/Committee on as presented or as amended . 7 January 28, 2013 New Business 7-b 1 of 7 EXECUTIVE SUMMARY Recommendation to provide direction relative to reallocation of existing Tourist Development Tax distributions to increase destination marketing efforts and the annual accumulation of reserves for major beach renourishment. OBJECTIVE: To obtain direction and authorization to initiate reallocations to the existing tourist tax distributions and required Tourist Development Tax (TDT) Ordinance amendments to increase funding for destination marketing and revise the Tourist Development Tax Category "A" Funding Policy to increase accumulation of reserves for major beach renourishment. CONSIDERATIONS: Tourism is a major driver of Collier County's economy supporting 32,000 hospitality and tourism industry jobs and providing a $1.4 billion annual economic impact. According to Research Data Services, the Convention and Visitor Bureau's (CVB) marketing consultant, each dollar invested in destination advertising and promotion returned $40.79 in direct visitor spending. In addition many County property and business owners were first introduced to Collier County through visitation to our area as leisure or group meeting travelers. A special subcommittee of the Tourist Development Council (TDC) was appointed in March of 2011 to review the current tourist tax structure and make recommendations on how the destination can benefit from a more robust year-round marketing and promotion effort. The committee met ten times beginning April 1, 2011 and developed a list of findings and conclusions on the current situation of the tourism industry in Collier County. From those findings and conclusions, a set of recommendations was developed for review and recommendation to the County Commission. Attachment 1 is an overview of the TDC subcommittee recommendations that were supported and recommended by the Tourist Development Council on March 16, 2012. The TDC requested staff to take the eleven (11) recommendations to the various tourism industry stakeholder groups for consideration and input. The result of that process is shown on Attachment 2. A table summarizing the TDC recommendations is provided as attachment 3. The County Manager reviewed the TDC recommendations and the outcome of the stakeholder input meetings and requested staff to prepare recommendations to accomplish the goals of more destination marketing funding and more realistic reserve requirements for future beach renourishment and beach park facilities. The County Manager suggests a blended approach to tourist tax allocation changes combining the TDC recommendations and the staff recommendations. Some of these reallocations will require an amendment of Tourist Tax Ordinance No. 92-60, as January 28, 2013 New Business 7-b 2 of 7 amended, and some will require a change in the Category "A" Beach and Inlet Funding Policy adopted by the BCC in October of 2005. FISCAL IMPACT: The recommendations under consideration involve changing the allocation of existing Tourist Development Tax revenues and redistributing interest earnings. The proposals both increase the allocation for promotional activities and beach renourishment through decreases to Beach Park Facilities and County Museum funding. Staff's proposal adds General Fund commitment to backstop potential Museum and Beach Park Facility funding shortfalls. The following table compares the current TDT allocation to staff's and the TDC's proposals. Tourist Development Tax Reallocation Analysis Currant Allocation Staff Recommendation TDC Recommendation $in $in Description % I millions % $in millions $Change % I millions I $Change Summary by Fund Beach Facilities-183 16.50% $ 2.369 4.31% $ 0.619 $ (1.750) 6.00% 5 0.861 $ (1.507) TDC Promotion-184 25.00% $ 3.589 35.10% $ 5.039 $ 1.450 45.00% $ 6.460 $ 2.871 Non-County Museums-193 2.38% $ 0.342 2.38% $ 0.342 $ - 2.40% $ 0.345 $ 0.003 TDC Admin-194 11.62% $ 1.668 11.62% $ 1.668 $ - 12.60% $ 1.809 $ 0.141 Beach Renourishment-195 33.50% $ 4.809 36.98% $ 5.309 $ 0.500 34.00% $ 4.881 $ 0.072 Promotion Disaster Recovery-196 0.00% $ - 0.00% $ - $ - 0.00% $ - $ - County Museums-198 11.00% $ 1.579 9.61% $ 1.379 $ (0.200) 0.00% $ - $ (1.579) Total 100.00% $ 14355 100.00% S 1,4,855 $ 0.000 100.00% $84.3ss $ The following table illustrates staff's reallocation approach including interest and sweeps of fund balances from designated funds as directed by ordinance: Staff Recommended Tourist Development Tax Reallocation Tourist Development Tax Reallocations Beach County Beach Parks Promotion Fund TDC Admin Fund Renourishment Museums Description Fund 183 184 194 Fund 195 Fund 198 Beach Facilities-183 (1,750,000) - - TDC Promotion-184 - 1,450,000 - - - Non-County Museums-193 - - - - - TDC Admin-194 - - - - - Beach Renourishment-195 - - - 500,000 - Promotion Disaster Recovery-196 - - - - County Museums-198 - - - - (200,000) Sul-Total Annual TDC Rev Allocation (1,750,000) 1,450,090 500,000 (200,000) Fund Balance&interest Sweeps TDC Admin Sweep - 250,000 (250,000) - - Interest Sweep(a111107 funds) - 209,500 - - - Sub-Total TUC Sweep Funding 459.500 (250.000) Total TUC Sources to Promotion _ (1,750,000) 1,909,500 (2500,0001: 500,000 (200,000) In addition to the recommended changes detailed above which will result in annual additional marketing and promotion dollars totaling $1,900,000, staff recommends that the Board consider allocating one time dollars available within the disaster recovery January 28,2013 New Business 7-b 3 of 7 advertising fund (196) in the amount of approximately $500,000 to supplement Category A beach renourishment/pass maintenance projects and/or augment additional Category B marketing and promotion. An ordinance amendment or policy change may be required depending upon the use of these one time dollars. Lowering the ordinance mandated minimum balance in the disaster advertising fund from $1,000,000 to $500,000 provides the basis for this one time recommended distribution. Under this proposal, if the Disaster Recovery Fund drops below$500,000 it will be backstopped by the General Fund. GROWTH MANAGEMENT IMPACT: There is no growth management impact associated with this Executive Summary. LEGAL CONSIDERATIONS: Any amendment to the Tourist Development Tax Ordinance No. 92-60, as amended, will require a super-majority vote. This item has been reviewed by the County Attorney's Office, is legally sufficient for Board action and requires a majority vote for approval. —CMG RECOMMENDATION: To provide direction on the reallocation of current Tourist Development Tax funding to increase destination marketing efforts and the annual accumulation of reserves for major beach renourishment, and further, to solicit recommendations from stakeholder groups prior to the Board's consideration of ordinance and/or policy changes. Prepared by: Jack Wert, Tourism Director, Ed Finn, Senior Budget Analyst, OMB Attachments: 1. TDC recommendations overview 2. Stakeholder meeting outcomes 3. Subcommittee recommendations table January 28,2013 New Business 7-b Attachment 1 4 of 7 Overview of the Tourist Development Council(TDC)Recommendations Process • The TDC Sub Committee of 5 members was appointed by Commissioner Hiller in March 2011 • The group met 10 times over 12 months and made recommendations to the full TDC in February 2012.TDC recommended 11 tactics for consideration by tourism industry stakeholder groups • The overarching goal of the recommendations is to extend the reach of our destination marketing efforts to attract more visitor spending to our communities • Final community supported recommendations will go back to TDC and then to BCC for possible implementation THE RECOMMENDATIONS: 1. Implement changes to the tourist tax allocations to increase the marketing and promotion allocation from 25%of the total Tourist tax revenue(currently$2 million)to 45%generating a budget of$4.0 million per year for destination marketing efforts 2. Reduce Beach Park Facilities annual allocation of Category A funds from 16.67%to 6%,or from $2 million per year to$600,000 per year 3. Reduce Collier County Owned&Operated Museums Operating funding from tourist tax funding after five years(FY 17)from 11%to 0%. Future funding(after 5 years)for museum operations would revert to General Fund,supplemented by the following new revenue sources: a. Charge admission to non-residents b. Apply for state, regional and national museum grants c. Annual major fund raising efforts d. Tourism Department would direct more TDC funds to heritage marketing 4. Increase allocation to Category A Beach renourishment funding from 33.33%to 34%annually (Increase of$100 k) 5. Increase the allocation to tourism department administration from 11.60%to 12.60%(+$13 k) 6. Request County Commission(BCC)to recognize excess TDT revenue above current year projections for immediate use in current fiscal year for destination marketing 7. Extend the allocation of interest earned on each TDT fund to Fund 184 for destination marketing for an additional three years through FY 15 8. Aggressively pursue State and Federal cost share funding for our beach renourishment projects through legislative lobbying and education January 28, 2013 New Business 7-b Attachment 1 5 of 7 9. Increase the current budget($100,000)for air service marketing funds by$50,000 per year to attract more direct service and enhance and expand existing air service especially from U.S. West Coast 10. Expand the CVB Community Relations efforts to encourage more local and regional media coverage of the impact and importance of tourism to our community 11. Tourism Dept(CVB)should be included as an equal participant in economic development planning for County The projected results the first year of additional destination marketing funding: a. 27,700 more Visitors b. $15.6 million increase in direct visitor expenditures c. $23.3 million increase in economic impact d. $250,300 in additional TDT revenue e. 500 new tourism industry jobs each year f. Increased tax savings to Collier home owners January 28,2013 New Business 7-b 6 of 7 STAKEHOLDER GROUPS POSITION ON TDC RECOMMENDATION LODGING CAC PARAB FRIENDS OF NAPLES COC MARCO COC EVERGLADES COLLIER COMM SCORING CONSENSUS ASSOC MUSEUMS COC AWANCE Year Round Marketing-25%to 45% Yes No Yes No Yes Yes Yes No 5 Yes/3 No Yes Reduce Beach Park Fac Allocation Yes No No No No Yes No Pos No 2 Yes/5 No/1 NP No Reduce Museum Fund Allocation Yes Yes No Pos No Yes Yes No Yes to 9195 5 Yes/2 No/1 NP Yes Maintainx193 Increase Beach Renourishment Allocation Yes No Yes No Pos Yes No No Yes to 61% 4 Ves/3 No/1 NP Yes Increase Tourism Admin Budget Yes No Pos Yes No Yes No Pos No Pos No 3 Ves/2No/2 NP Yes BCC Recognize Excess TDT Revenue for Marketing Yes No Pos Yes No Yes Yes No Pos No Pos 4 Yes/1 No/3 NP Yes Extend TDT Interest Earned for 3 Years for Marketing Yes No Yes No Yes Yes No Pos No Pas 4 Yes/2 No/2 NP Yes Pursue State&Fed Cost Share for Beach Renourishment Yes No Pos Yes No Yes Yes No Pos No Pos 4 Yes/1 No/3 NP Yes Increase New Air Service Markeitng Funds Yes No Pos Yes No Pos Yes Yes No Pos No Pos 4 Yes/4 NP Yes Expand CVB's Community Relations Efforts Yes No Pos Yes No Pos Yes Yes No Pos No Pos 4 Yes/4 NP Yes Tourism Part of Economic Development Efforts Yes No Pos Yes No Pos Yes Yes No Pos No Pos 4 Yes/4 NP Yes Increase Tourist Tax to 5%" No No Dos No No Pos No Pos No Pos Yes No 1 Yes/3 No/4 NP No "This was not a TDC recommendation,but was discussed by some groups January 28,2013 New Business 7-b 7 of 7 Tourist Development Tax Reallocation Attachment 3 TDC Subcommittee Recommendations Goal:Increase Category B,Promotion,share of TDT from 36.6%to 57.6%($3M)for year round destination marketing RECOMMENDATIONS I SYNOPSIS OF RECOMMENDATION I REVENUE/COST ISTAKEHOLDER IFUN RDI ANCEYHANGE/ FROM TDC&SUBCOMMITTEE 1.Year Round Marketing Move from current 25%to 45%of tax revenue more Goal:Add$2 million/year to marketing to Yes Ordinance&Policy Change paid advertising for 12 months vs 7 months extend from current 5 months to 12 mos of destination marketing efforts 2.Reduce Beach Park Fac.Allocation Current capital projects reserves of$8 million exceeds Addl$1.4 mill for dest marketing No Ordinance Change the average$600 K per year of planned.Reduce annual allocation from$2 mill to$600K 3.Reduce Museum Fund Allocation In FY 17 reduce TDT allocation from$1.6 mill to$0,00 $1.6 million in addl destination marketing Yes Ordinance Change dollars after 5 years of new fund raising efforts by County Museums 4.Increase Beach Renourishment Allocation 0.4%increase from Beach Park Facilities Capital Addl$500,000 to Fund 195 from 183 Yes Policy Change projects to major Beach Renourishment 5.Increase Tourism Admin Budget Additional staff in sales and sports Addl.$100k to Fund 194 Yes Ordinance Change 6.BCC Recognize Excess TOT Revenue for Marketing TDT revenue over projections to use in the current FY Addl.$500,000 per year on average Yes Ordinance Change for marketing 7.Extend TDT Interest Earned for 3 Years for Marketing Treansfer interest earned on all TDT funds to Fund 184$200,000 per year for marketing Yes Policy Change for destination marketing 8.Pursue State&Fed Cost Share for Beach Renourishment Apply for all State&Federal cost sharing opportunities Reimbursements would vary every year but Yes Enact New Policy or for beach renourishment average 550%of County's annual outlay for Resolution beach sand projects 9.Increase New Air Service Markeitng Funds Add$50,000 per year to the budget for new or Annual cost increaes of$50,000 Yes No Changes Needed expanded direct air service to 5W Florida 10.Expand NB's Community Relations Efforts More local and regional coverage of tourism results, No additional cost associated with this Yes No changes needed initiatives and impact to community initiative 11.Tourism Part of Economic Development Efforts Tourism involved with all efforts to attract new No additioanl cost or revenue with this Yes No Changes needed Business initiative FROM STAKEHOLDERS Increase Tourist Tax to 5%• Move from 4%to 5%with 100%dedicated to Based on current TOT revenue this would No Ordinance Change destinatin marketing generate$3.6 million for destination marketing •Not a TDC recommendation-only discussed by stakeholders January 28, 2013 New Business 7-c 1 of 8 EXECUTIVE SUMMARY Recommendation to approve recognition of additional, uncommitted FY 12 Carry Forward up to $450,000 and all necessary budget amendments for additional destination marketing efforts and Tourism Department staff OBJECTIVE: Recognize funds carried forward in Tourism Promotion Fund 184 from FY 12 for use in FY 13 marketing and staffing. CONSIDERATIONS: As part of the strategic marketing planning process, the Collier tourism industry has recommended that additional uncommitted FY 12 carry forward funds in Fund 184 be invested in additional destination advertising and promotion campaigns in Florida and Northern feeder markets and to fund new tourism department staff. In order to accomplish this, tourism staff is requesting the Board of County Commissioners recognize additional carry forward funds in Tourism Promotion Fund 184. These uncommitted carry forward funds are due to additional FY 12 tourist tax revenue over forecast. These are Category "B" funds so no tourist tax ordinance amendment is required as there is no reallocation between ordinance categories. The approximate expenditures for the $450,000 will be allocated along the guidelines recommended by the Tourist Development Council (TDC): • Up to $100,000 to enhance the first quarter 2013 television, digital, social media advertising and promotion campaign in Northern U.S. feeder markets in Tourism Promotion Fund 184. • Up to $100,000 in additional group market assistance for RFP enhancements in Tourism Promotion Fund 184. • Up to $250,000 for additional tourism department staff in sales and digital media positions in Tourism Administration Fund 194. o Tourism Sales Coordinator - Grade 19 (Working Title: Leisure & Association Sales Manager) The fully burdened cost of this FTE is projected to be$80,000. This position will incrementally generate tourist tax revenue in excess of$900,000 based on the direct sales efforts of our current tourism sales coordinator to influence the booking of group travel to our area hotels; ($4.9 million in group TDT in FY12 x 20%of total influenced by CVB sales efforts). With continued growth in tourist tax revenue generated by these additional direct sales efforts,the Tourism Department will be able to continue to fund this position in the future. January 28, 2013 New Business 7-c 2 of 8 o Events and Marketing Coordinator - Grade 18 (Working Title: Sports Marketing Manager) A second sports marketing staff member dedicated to sales efforts will enable us to attract a number of new events to our area. . Based on the hotel room night production by our current shared sports marketing staff member of 10,000 hotel room nights in FY 11, and approximately 9,500 in FY 12, the new events attracted in FY 13 and beyond should generate approximately 5,000 incremental hotel room nights resulting in incremental tourist tax revenue of$20,000 ($100 average rate x 4%tourist tax). This new revenue, coupled with the projected growth of tourist tax revenue from both sports sales and marketing positions will cover the projected fully burdened annual cost of$75,000 for this position and allow the tourism department to fund this position in the future. o Public Information Specialist - Grade 16 (Working Title: Digital Marketing Coordinator) The projected annual fully burdened cost of this FTE is$60,000.This position will save the tourism department approximately$65,000 or 35%of the total of $185,000 in tourist tax dollars the Tourism Department currently pays annually to contractors to perform some of these functions. Combining this cost savings with continued growth in tourist tax revenue from increased social media marketing will enable the Tourism Department to continue to fund this position in the future. FISCAL IMPACT: Additional unbudgeted carry forward in the amount of $450,000 is available in Tourism Promotion Fund 184 (Marketing & Promotion). The positive variance is attributable to a combination of tourist development tax revenue above projected amounts and expenditures under projected amounts. Budget amendments increasing carry forward/interfund transfers and increasing the promotion and marketing budget in TDC Fund (184) and the personnel budget in TDC Fund (194) will be required. The fully burdened personnel costs for the three additional full time equivalent positions are projected to be Grade 19 - $80,000, Grade 18 - $75,000, Grade 16 - $60,000 for a total of$215,000 per year. ADVISORY COMMITTEE RECOMMENDATION: The Tourist Development Council reviewed and recommended approval of this action on October 22, 2012 (5-2). LEGAL CONSIDERATION: This item has been reviewed by the County Attorney's Office. No tourist tax ordinance amendment is required as there is no reallocation between ordinance categories, and as such this item only requires majority vote and is legally sufficient for Board action. - CMG January 28,2013 New Business 7-c 3 of 8 GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this action. RECOMMENDATION: That the Board of County Commissioners approve recognition of additional, uncommitted FY 12 Carry Forward up to $450,000 and all necessary budget amendments for additional destination marketing efforts and Tourism Department staff. SUBMITTED BY: Jack Wert, Tourism Director January 28, 2013 New Business 7-c 4 of 8 TOURISM SALES COORDINATOR—Grade 19 The purpose of this classification is to provide professional, sales and technical support to the products and services of the Tourism Development Department. Work involves sales promotions, solicitation programs, and support of the county's tourism effort. JOB FUNCTIONS The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar,related,or a logical assignment for this classification. Other duties may be required and assigned. Develops, monitors and evaluates annual sales solicitation programs with appropriate budget for both international and domestic groups,wholesale,corporate and leisure businesses. These sales programs should be driven by research and complement the media relations and advertising programs. Coordinates all promotions,planning and management of familiarization tours in compliance with marketing plans. Monitors and follows-up on sales leads that can result in increased business for Collier County tourism. Develops and maintains strong professional relations with the local accommodations and attractions industries. Initiates sales contacts by phone,mail,e-mail and in person to qualify and establish relationships with prospective clients. Schedules and attends trade shows, industry functions and other events as directed. Assists Director in analyzing key market statistics in development of top-producing and opportunity markets. Coordinates sales presentations,site inspections,and sales blitzes to showcase Collier County in key tourism markets. Coordinates maintenance of sales tools inventories including collateral and promotional items. Provides meeting planners with information about all County resorts/hotels that meet the planner's specific needs and act as liaison between the planners and the hotel community. PERFORMANCE MEASURES 1. Growth in number of group meeting Requests for Proposals(RFP)received from potential meeting planners. 2. Growth in leisure travelers in slower months of the year. 3. Effective use of meeting RFP incentives to attract potential meetings to our destination. 4. Growth in tourist development tax revenue resulting from sales efforts to attract new or returning group meetings. January 28, 2013 New Business 7-c 5 of 8 RETURN ON INVESTMENT The fully burdened cost of this FTE is projected to be$80,000. This position will incrementally generate tourist tax revenue in excess of$ 900,000 based on the direct sales efforts of our current tourism sales coordinator to influence the booking of group travel to our area hotels. ($4.9 million in group TDT in FY 12 x 20%of total influenced by CVB sales efforts). With continued growth in tourist tax revenue generated by these additional direct sales efforts,the Tourism Department will be able to continue to fund this position in the future. January 28, 2013 New Business 7-c 6 of 8 EVENTS& MARKETING COORDINATOR/TOURISM—Grade 18 The purpose of this classification is to plan and implement County-wide special events and to promote Collier County as a special events and sports destination. Employees in this classification will provide professional sales and technical support to the products and services of the Tourism Department. Work involves sports marketing sales and promotions, solicitation for future events, travel to sports and event trade shows,and support of the county's efforts to attract sports and other events. JOB FUNCTIONS Coordinates all promotions,planning and management of County-wide special events and/or sports events. Develops monitors and evaluates marketing and special events programs with appropriate budgets.These marketing programs should be driven by market research and complement media relations and advertising programs. Oversees the promotion of sports and other special events through newspapers,radio commercials, television commercials, flyers,posters, and public service announcements; designs,prepares, and distributes flyers and posters for special events.May create advertising and public relations campaigns that target sports events promoters and events rights holders of sports events. Selects events that match well with our County athletic facilities. Works closely with the Convention and Visitor's Bureau Public Relations and Sales&Marketing managers in attracting and hosting sports related annual meetings and events and publicizing our current events. Works closely with other County Departments in planning and executing high impact and well thought out events that reflect positively on our destination and facilities. Prepares press releases and articles for local newspapers, periodicals, and journals; places display advertisements for the recreation section in local newspapers. Coordinates and administers event contracts with each individual promoter and facilitates permits and other usage criteria related to sports and other special events. Monitors and follows-up on sales leads that can result in increased business for Collier County tourism. Develops and maintains strong professional relations with the local accommodations and attractions industries. Initiates sales contacts by phone,mail,email and in person to qualify and establish relationships with prospective events clients. Schedules and attends marketing conferences and trade shows,industry functions and other events as directed. May involve travel to trade shows on periodic basis to meet with potential event organizers and follow up on those leads. Coordinates marketing presentations,site inspections,and sales blitzes to showcase Collier County in key tourism markets. January 28,2013 New Business 7-c 7 of 8 Coordinates maintenance of marketing tools inventories including collateral and promotional items. Designs and prepares departmental informational flyers. Provides event promoters with information about all County resorts/hotels,attractions,restaurants,and businesses that meet the promoters specific needs and act as liaison between the promoters and the hotel/business community. Develops"home grown"sports events by working closely with local sports promoters and sports organizations. Conduct meetings with them on a regular basis, and outreach to local sports groups to encourage them to become involved in the Sports Marketing programs. Assists Tourism Director in analyzing key market statistics in development of top-producing and opportunity markets. PERFORMANCE MEASURES 1. Attract at least three major sports and/or athletic events annually to our area such as fishing tournaments,wakeboard/waterskiing, lacrosse,beach and outdoor field volleyball tournaments, beach tennis,motorboat racing,flag football. 2. Grow the number of hotel room nights and economic impact to the local economy of all the sports events attracted and facilitated by the Tourism Department and the Sports Council and its members. 3. Provide month-to-month and year on year comparison statistics to the TDC and media on hotel bookings,economic impact and return on investment generated from sports events. 4. Assist in recruiting at least five new hotels and three new corporate partners annually to Sports Council membership. RETURN ON INVESTMENT A second sports marketing staff member dedicated to sales efforts will enable us to attract a number of new events to our area. . Based on the hotel room night production by our current shared sports marketing staff member of 10,000 hotel room nights in FY 11, and approximately 9,500 in FY 12, the new events attracted in FY 13 and beyond should generate approximately 5,000 incremental hotel room nights resulting in incremental tourist tax revenue of$20,000 ($100 average rate x 4%tourist tax). This new revenue, coupled with the projected growth of tourist tax revenue from both sports sales and marketing positions will cover the projected fully burdened annual cost of$75,000 for this position and allow the tourism department to fund this position in the future. January 28, 2013 New Business 7-c 8 of 8 PUBLIC INFORMATION SPECIALIST/TOURISM-Grade 16 The purpose of this classification is to provide professional and technical support to promote the services and digital initiatives of the assigned department(s). Work involves creating and producing a wide variety of print material and web content which require the use of graphic skills and ability to maintain social networking sites; developing and posting original material for use in online and print campaigns, social media and television programming; and coordinating promotional campaigns and digital services for event programming and marketing. JOB FUNCTIONS Oversees all social media and digital marketing efforts and for all enhancements to relevant websites on behalf of the Tourism Department. Coordinates all e-marketing efforts and maintains distribution lists for marketing purposes. Serves as department liaison to coordinate social media marketing program among all contracted vendors in marketing Collier County as a tourism destination through the use of all available digital marketing channels.Tracks and coordinates monthly reporting of digital marketing analytics from contracted agencies. Assists in providing information to the public. Assists with disseminating information during emergencies. Organizes and coordinates special events/promotions as assigned Operates a personal computer, telephones, copiers and other general office equipment as necessary to complete essential functions, to include the use of desktop publishing, word processing, spreadsheet, database,or other system software. Researches and purchases equipment as needed. PERFORMANCE MEASURES 1. Growth in Social Media platform reach including level of engagement, social click thru rate and growth in key influencer mentions (Facebook"Likes", Twitter interactions and re- tweets). 2. Timely enhancements to each of the tourism websites to reflect current campaigns. 3. Growth in e-newsletter measures for opens,bounces and opt-ins. RETURN ON INVESTMENT MEASURES The projected annual fully burdened cost of this FTE is $60,000. This position will save the tourism department approximately $65,000 or 35% of the total of$185,000 in tourist tax dollars the Tourism Department currently pays annually to contractors to perform some of these functions. Combining this cost savings with continued growth in tourist tax revenue from increased social media marketing will enable the Tourism Department to continue to fund this position in the future. January 28,2013 New Business 7-d 1 of 1 EXECUTIVE SUMMARY Recommendation to approve payment of filing fees for renewal of Service Marks for Paradise Coast Blueway, Blueway Paddling Trail and Naples, Marco Island Everglades, Paradise Coast at a total cost of$300. OBJECTIVE: Recommend approval of filing fees for Service Mark renewals CONSIDERATIONS: Periodically we must renew our registered service marks. The renewals for the following service marks are due for renewal: 1. Paradise Coast Blueway, registration # 3,374,726 2. Paradise Coast Blueway Collier County Paddling Trail, registration #3,374,727 3. Naples Marco Island Everglades Paradise Coast, registration #3,292,551 The filing fees for the Federal mark are $100 for each. The County Attorney's Office will facilitate the renewals. FISCAL IMPACT: $300 is available in fund 194 for these filing fees. RECOMMENDATION: Recommendation to approve payment of filing fees for renewal of Service Marks for Paradise Coast Blueway, Blueway Paddling Trail and Naples, Marco Island Everglades, Paradise Coast at a total cost of$300. PREPARED BY: Jack Wert, Tourism Director January 28, 2013 New Business 7-e 1 of 6 EXECUTIVE SUMMARY Recommend approval of Work Order for Clam Pass Dredging at a total cost of $28,000 as requested by the Collier County Board of County Commissioners. OBJECTIVE: Approve Work Order with Pelican Bay Services District for dredging of Clam Pass. CONSIDERATIONS: The purpose of this scope is to outline professional environmental permitting services to the Pelican Bay Services District (PBSD) for the dredging of Clam Pass. The work proposed will be conducted under Contract Number 10-5571 by THA and subcontractor, Humiston and Moore Engineers. Based on recent telephone conversations with the federal permitting agencies (USACE and FWS), a new permit application will need to be submitted to the USACE with updated project conditions and further permit coordination may be required with FWS to complete the Biological Opinion for the project. This work was directed by the Collier County Board of Commissioners on December 11, 2012 and they asked for it to be presented to the Tourist Development Council (TDC) for review. This scope does not include provisions for production of detailed environmental documents such as mitigation plans, Environmental Impact Statements, or Biological Assessments that could be requested by the reviewing agencies based on the updated application. It is not anticipated that these documents will be requested now since they were not requested as part of the previous applications but this will need to be verified this once the revised application has been submitted. The scope is based on a 75 day schedule. Creation of the permit exhibits and submittal of the updated application to the DEP and USACE will take place within 10 days of approval to proceed. Subsequent coordination with the permitting agencies will be done as quickly as possible based on the agency's review times and comment periods. FISCAL IMPACT: Compensation for this scope of work will be based on charges as described in Exhibit "A" and will not exceed the amount of $28,000 without approval from the PBSD. Funding will be from Category "A" tourist development tax revenue. LEGAL CONSIDERATIONS: This item was reviewed by the County Attorney, is consistent with Article XXI (Emergency Purchases) of the County's Purchasing policy, and is legally sufficient for Board action. Any proposed Agreement would be conditioned upon the County obtaining all necessary permits. A simple majority vote is required for approval. —JAK January 28,2013 New Business 7-e 2 of 6 GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. RECOMMENDATION: Recommend approval of Work Order for Clam Pass Dredging at a total cost of$28,000 as requested by the Collier County Board of County Commissioners. SUBMITTED BY: Tim Hall Turrell, Hall &Associates, Inc. January 28,2013 New Business 7-e 3 of 6 WORK ORDER/PURCHASE ORDER# CONTRACT# 10-5571 CLAM PASS JOINT COASTAL PERMIT AND INLET&BAY MANAGEMENT PLAN UPDATE January 3,2013 Tunell, Hall & Associates, Inc. (THA) is pleased to provide this scope of work to Collier County via the Pelican Bays Services Division (PBSD). The purpose of this scope is to outline professional environmental permitting services to the PBSD for the dredging of Clam Pass. The work proposed will be conducted under Contract Number 10-5571 by THA and our subcontractor, Humiston and Moore Engineers. Based on recent telephone conversations with the federal permitting agencies (USACE and FWS), our understanding is that a new permit application will need to be submitted to the USACE with updated project conditions and further permit coordination may be required with FWS to complete the Biological Opinion for the project. Scope of Work TASK I: PERMITTING a) Permit Drawings: THA will coordinate updated permit drawings at the direction of the Pelican Bay Services Division (PBSD) for the dredging of Clam Pass. The permit exhibits will be based on updated hydrographic and beach profile data to be collected in January 2013 and on the most recent benthic resources surveys conducted in August 2012. b) DEP Permitting: H&M will coordinate with the staff of the DEP to update the existing DEP JCP permit(no. 0296087-001-JC)as needed with the updated exhibits. This will include filing of permit modification on behalf of Collier County and meeting with the DEP staff. c) DEP Mixing Zone Variance: H&M will prepare and submit a mixing zone variance request to DEP for the proposed dredging activity. d) USACE Permitting: THA and H&M will coordinate with the staff of the USACE to complete their review of the project (No. 0296087-001-JC) as needed based on the updated exhibits. This will include filing a new permit application on behalf of Collier County, meetings with the USACE staff, and responses to commenting parties as a result of the new application. e) USFWS and NMFS Coordination: THA will provide information to and coordinate with these agencies relative to their species and habitat guidelines. We will provide a technical review of the draft Biological Opinion from the FWS including an engineering evaluation by H&M (under a separate scope) of the project design. Attendance at two meetings with these agencies is included in the scope. Turrell, Hall &Associates, Inc. January 28, 2013 New Business 7-e 4 of 6 The scope does not include provisions for production of detailed environmental documents such as mitigation plans, Environmental Impact Statements, or Biological Assessments that could be requested by the reviewing agencies based on the updated application. We do not anticipate these documents being requested now since they were not requested as part of the previous applications but will still need to verify this once the revised application has been submitted. TASK II: INLET AND BAY MANAGEMENT PLAN UPDATE Inlet and Bay Management Plan Update: THA and H&M will prepare the framework for an updated management plan for the Clam Pass and Bay system. • H&M will prepare exhibits and supporting documentation relative to the design configuration of Clam Pass dredging for inclusion into the Plan. • THA will coordinate stakeholder input into the plan through three efforts. An initial call for written input from stakeholders and interested parties will be used to determine goals and objectives for the Plan. A workshop will be held once the framework for the plan has been completed to collect written and oral comments. A final workshop will be held once the Plan has been drafted and prior to being finalized. • THA will prepare documentation necessary for stakeholder input including initial invitation letter to participate, Plan outline,and Plan Draft. • THA will coordinate with the State and Federal permitting and review agencies as needed during the formulation of the Plan. Baseline information already available will be incorporated into Plan elements however; additional field data collection (such as fish and bird surveys) is not included in this scope. This scope does not include services for responding to legal objections, preparing for expert testimony, or preparing for litigation associated with the project. If necessary,these services will be provided under a separate agreement with the County. Schedule The above scope is based on a 75 day schedule. Creation of the permit exhibits and submittal of the updated application to the DEP and USACE will take place within 10 days of approval to proceed. Subsequent coordination with the permitting agencies will be done as quickly as possible based on the agency's review times and comment periods. Coordination of the Management Plan will be done concurrently with the permitting. The initial invitation to participate will be sent out within 7 days of the notice to proceed. Management Plan outline and preliminary exhibits will be available for the first stakeholder workshop within 35 days of the invitation. Draft Plan will be available for the second stakeholder meeting within 35 days of the first stakeholder meeting. Turrell, Hall &Associates, Inc. January 28, 2013 New Business 7-e 5 of 6 Budget Compensation for the above scope of work will be based on charges as described in Exhibit"A" and will not exceed the amount listed without approval from PBSD. $28,000.00 Accepted By: Timothy C. Hall, Vice President Date Turrell, Hall &Associates, Inc. Approved By: Kyle Lukasz, Operations Manager Date Pelican Bay Services Division Turrell, Hall &Associates, Inc. January 28, 2013 New Business 7-e 6 of 6 WORK ORDER/PURCHASE ORDER# CONTRACT# 10-5571 CLAM PASS JOINT COASTAL PERMIT AND INLET& BAY MANAGEMENT PLAN UPDATE January 3,2013 Exhibit "A" Scope of Services: PERMITTING Task I a.—Permit Drawings .$2,350.00 Task I b.—DEP Permitting .$2,500.00 Task I c.—DEP Mixing Zone Variance ...$1,300.00 Task I d.—USACE Permitting $6,000.00 Task I e.—USFWS and NMFS Coordination .$3,850.00 MANAGEMENT PLAN Task II—Inlet and Bay Management Plan Update $12,000.00 Total Services ..$28,000.00 Turrell, Hall &Associates, Inc. January 28,2013 Old Business 8-a 1 of 5 EXECUTIVE SUMMARY Recommendation to approve and authorize the expenditure of Tourist Development Category "A" Tax funds for Post-Tropical Storm Isaac Analysis of Collier County Beaches by Atkins North American, Inc. under contract No. 09-5262-CZ for a not-to-exceed time and material amount of$77,327. OBJECTIVE: To obtain a post-storm analysis of the impacts to the Collier County coastline after Tropical Storm Isaac. CONSIDERATIONS: This analysis will take place on various beaches and inlets of Collier County indicated below as part of the 2012 Post-Isaac physical beach monitoring (to -11.0 ft NAV88 only). The following is a list of expected monitoring locations. Please refer to previous monitoring reports for exact boundaries, survey locations, ranges and control monuments. Consistency with previous surveys is extremely critical and significant to Collier County. Contractors/consultants will have the responsibility to complete monitoring for the respective beach segment during the times indicated for each segment. Locations and monitoring timing is as follows: • Vanderbilt Beach physical beach monitoring and report performed in November-December this year. • Park Shore Beach physical beach monitoring and report performed in November-December this year. • Naples Beach physical monitoring and report performed in November-December this year. • South Marco Beach physical monitoring and report performed in November-December this year. FISCAL IMPACT: Funding for this project will be from Tourist Development Tax Category "A" funding within Tourist Development Council (TDC) Beach Renourishment Fund 195. Funding is available in Project 80096. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the November 26, 2012 TDC meeting this item was recommended for approval by a 7 to 1 vote. However, the TDC approved a proposal to wading depth (-7.0 ft NAV88) for as cost of $41,453. FEMA is stipulating a physical survey to the depth of closure (-11.0 NAV88) which involves a survey vessel to complete the offshore survey. The price for this will increase to $77,327. At the December 14, 2012 CAC meeting this item was recommended for approval by a 7 to 0 vote. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. —CMG RECOMMENDATION: To approve and authorize the expenditure of Tourist Development Category "A" Tax funds for Post-Tropical Storm Isaac Analysis of Collier County Beaches by Atkins North American, Inc. under contract No. 09-5262-CZ for a not-to-exceed time and material amount of$77,327. January 28,2013 Old Business 8-a 2 of 5 PREPARED BY: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department ATTACHMENTS: Proposal January 28,2013 Old Business 8-a 3 of 5 Professional Engineering Services for Post-Tropical Storm Isaac Analysis of Collier County Beaches November 20,2012 ATKINS is pleased to provide a scope of work for Collier County Coastal Zone Management Department.The intention of this Work Assignment is to provide professional guidance,preparation of project documentation (monitoring reports)and post-storm analysis of the impacts to the Collier County coastline after Tropical Storm Isaac. In accordance with Collier County Contract Number 09-5262-CZ the following scope of work is presented herein. SCOPE OF SERVICES This analysis will take place on various beaches and inlets of Collier County indicated below as part of the 2012 Post-Isaac physical beach monitoring. The following is a list of expected monitoring locations. Please refer to previous monitoring reports for exact boundaries, survey locations,ranges and control monuments. Consistency with previous surveys is extremely critical and significant to Collier County. Contractors/consultants will have the responsibility to complete monitoring for the respective beach segment during the times indicated for each segment. Locations and monitoring timing is as follows • Vanderbilt Beach physical beach monitoring and report performed in November-December this year. • Park Shore Beach physical beach monitoring and report performed in November-December this year. • Naples Beach physical monitoring and report performed in November-December this year. • South Marco Beach physical monitoring and report performed in November-December this year. Post-Storm Analysis&Report ATKINS shall prepare a report specifically discussing the impact of Tropical Storm Isaac in accordance with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems (BBCS)protocol for submittal to Collier County. The purpose of the post-storm report is to summarize and discuss the topographic & bathymetric data collected by Morgan&Eklund,Inc. and identify erosion and accretion patterns within the monitored area. In addition, the report shall include a comparative review of adverse impacts attributable to the project(s). Based on the scope of work requested by Collier County, ATKINS will only address Range Monuments R-23 through R-89,R-139 through R-148, and 9 intermediate lines. ATKINS will review the data and use the information to create a database to identify and characterize trends and current conditions of these reaches of Collier County's coastline. The database will be created to enable visualization and completion of a comparative analysis. Specific quantities and parameters that will be analyzed, if data are available,include the following: • Shoreline and volume change rates • Beach profile evolution • Identifying and quantifying areas of acute erosion 1 January 28,2013 Old Business 8-a 4 of 5 The above analyses will provide a qualitative understanding of the project and the storm-induced topography and bathymetry changes to the beach. The reports will be submitted as a bound printed report and on a disk in electronic .pdf format. ATKINS will prepare for, travel to and attend two (2) meetings. The meetings will be held to coordinate the project, meet with County staff, and to provide project updates/results to the County Project Manager and other stakeholder representatives as deemed necessary and appropriate. One ATKINS senior engineer will attend each of these meetings, again as deemed appropriate. Budget Estimate Work for this assignment will be performed for the lump sum amount of$77,327. Work will be billed to the County on a monthly basis based on the percentage of work completed for the preceding month. The budget breakdown per project area is as follows: Task 1 —Vanderbilt, Park Shore, and Naples Beach Engineering Post-Storm Topographic &Bathymetric Survey $40,800 Task 2 — Vanderbilt, Park Shore, and Naples Beach Engineering Post-Storm Analysis Report $19,000 Task 3—South Marco Island Engineering Post-Storm Topographic&Bathymetric Survey $10,200 Task 4—South Marco Island Engineering Post-Storm Analysis Report ....$6,327 Total ..$77,327 Schedule Estimate The following schedule of completion is anticipated. 1. Submit draft reports within 30 calendar days following the Notice-to-Proceed and receipt of all required data(surveys)to complete analysis. Assumptions 1. All existing information/documentation including, but not limited to, survey data, project permits, environmental information,previous studies,etc. will be provided to ATKINS by the County. 2. This quote is based upon conversations with County Staff on November 19, 2012. 3. No biological monitoring of artificial reefs or hardbottom are included in this scope of work. 4. No side-scan sonar or diver verification of seagrasses, artificial reefs or hardbottom are included in this scope of work. 5. No aerial photograph will be flown per County direction. /1 November 20,2012 ring-.... J e f'44111119rdirf Date Project fly°•r Atkins American, Inc. 2 January 28, 2013 Old Business 8-a 5 of 5 PROJECT BUDGET Client: (Collier County Project: Collier County Physical Monitorina Project No: Collier County Post-Isaac Survey Prepared By: 131:)1- Labor Costs Task Task 1 Raw Multiplied 11 111111 1 1Pwt Monitoring Total Labor Labor Personnel Classification Rate Reports Manhours Cost Cost Project Manager $58.85 20 20 $1,177 $3,590 Senior Engineer $42.92 t2 32 $1,373 $4,189 Project Engineer $35.50 48 48 $1,704 $5,197 Engineer EIT $30.00 65 65 $1,950 $5,948 CAD Technician $30.(10 (iti 65 $1,950 $5,948 Administrative $18.70 8 $150 $456 Total Hours 11111211111111 238 238 itik11 c l l 4(i"g 10004404V" Raw Labor Cost ��i "i .;? �1 $8,304 ,"au,r''rlIl'�1l1'W NI ,.1MWt.Labor Cost w $25,327 $25,327 s y Reimbursable Multiplied Reimbursable Costs Task No.l Costs Costs Travel $0 !"�1+ "" $o $0 Lodging $0 $o $0 Misc. $500 $500 $500 Geotechnical Analysis $o $o $o Beach Survey $51,000 $51,000 $51,000 Graphics/Reproduction $500 ,t rlltd $500 $500 Total Reimbursables $52,000 ii 1 $51000 $51000 Total Malt.Reimbursables $52,000 $52,000 $51000 • Total Project Budget $52,000 $77,327 3 .. ,, . - MARKETING PARTNER.REPORTS January 2g 1201 ; aples - arco t Island / , Everglades December 2012 The Collier County Tourist Devel • 1 ,/ Y e � Data Services n _ _ B 28 I Jan uar y , aR F vn �i '' may +.yzm, " yp6/,iii,: l3'.5 s, v . '. A L `rg l a c k s m "? M Fi NOM Economic Indicators Naples Marco Island Everglades �"�= 0.4"vs -40.,:;dv xliztr A. Komtp.. Anh, ,M0 GDP/ Retail Sales Nearing Normal Retail sales, change from a Economic output has largely month earlier recovered from the recession. GDP per capita: $45 thousand ° 1.0 ; Peak 0.5 II 44 0 I I II 43 BM —0.5 I III Forecast 41 -LO 2012 40 2007 '09 ii. '13 Source: Commerce Department Notes:GDP data are seasonally adiusted at an annual rate and adjusted for inflation. Sources:Commerce Department via St. Louis Fed;WSJ survey of economists (projections) The Wall Street Journal 1 A 1 1 i i i i 1 1 I 1 Housing Starts/Job Seekers Housing starts, seasonally Number opening (in of Job seeke rs adjusted at an annual rate p ' (in millions) 5 RR 01/, 1.2 ,. 0.9 MEI 4 , 0i.%, 06 : Ell 0074,,,'"'ly ,,, , 144,401,#4,-.4'4. 3 0.3 7:15/, .44,2,4 n • - ,!:l - F '12 '08 '09 '10 '11 '12 '10 '11 Source: Commerce Department Source: Labor Department 5:•'x""7'"' Annual 2012 (January — December) Visitor Profile Naples Marco Island liVor Everglades © Research Data Services, Inc. 2013 , ,„,, 0-; Numberf V Economic Impacts of Tourism Annual .2012 A, Number of Visitors 1,573,000 +5.6 Room Nights 2,264,700 +3.5 Economic Impact $1,435,074,518 + 11.2 ©Research Data Services, Inc. 2013 l Y+ , ,,,,,,,,r--- ,-, , VisitorOrigi n Annual 012 # of Visitors 2012 0 ©/o Florida 580,158 +1.2 Southeast 103,896 -2.1 Northeast 284,720 +4.0 Midwest 250,079 +8.8 Canada 41,913 +28.3 Europe 240,590 +18.1 US Opp Mkts 71,644 +2.1 Annual 2012 1,573,000 +5.6 © Research Data Services, Inc. 2013 , ' ,,--,.,„.., ,,,, , ,, - -4,ge u =' " European Visition Dada ,, Annual 12 0/0 Share of Visitors D © © 2012 11- 12 Central Europe 41.3 99,363 +20.7 U.K. 42.5 102,280 +14.7 Other if.2 38,947 +20.9 Total European Markets 100.0 240,590 +18.1 © Research Data Services, Inc. 2013 , „,/ ,, , ,„ .,,, .,, , RDS Qccu _. ,_ „,.....„ Annual 2012 Occupancy ADR 2011 2012 % A 2011 2012 % A January 66.4% 74.8% +12.7% $159.1 $168.7 +6.0% February 83.8% 86.6% +3.3% $233.1 $253.8 +8.9% March 89.1% 92.2% +3.5% $240.6 $260.1 +8,1% April 76.1% 78.0% +2.5% $217.1 $223.3 +2.9% May 66.5% 67.6% +1.7% $150.1 $160.9 +7.2% June 61.3% 61.9% +1.0% $134.2 $141.4 +5.4% July 63.7% 66.3% +4.1% $112.1 $115.5 +3.0% August 50.0% 51.1% +2.2% $102.4 $110.7 +8.1% September 48.7% 49.7% +2.1% $103,.0 $108.7 +5.5% October 60.5% 61.9% +2.3% $116.6 $122.1 +4.7% November 68.3% 69.6% +1.9°l0 $126.5 $138.6 +9.6% December 65.4% 67.5% +3.2% $174.7 $189.1 +8.2% ANNUAL 66.7% 68.9% +3.3% $155.8 $166.1 +6.6% C AVERAGE _......,.. „fin Smith Travel Research Information Naples Marco Island Eve�rglades ,^ ,'• „s' Smith ... _.. .--,----- -. ,..,... .. . .._ YTD 2012 (through De Occupancy (%) Trans % A 11-12 Grp % A 11-12 Total Naples MSA 36.2% +1.0% 24.7% -1.0% 62.3% Miami-Hialeah 52.2% +1.5% 20.2% +4.6% 76.4% Florida Keys 65.9% +2.8% 9.8% -2.0% 75.9% Ft. Myers 41.2% +6.6% 13.2% -1.9% 56.7% Sarasota-Bradenton 45.5% +7.6% 15.8% +7.8% 61.7% Clearwater 43.0% +5.6% 20.6% +0.2% 63.6% St. Petersburg 45.5% +2.6% 19.7% +9.7% 66.3% Palm Bch Cty 44.8% +4.4% 22.1% +5.1% 67.7% Ft. Lauderdale 50.1% +3.5% 18.5% +2.3% 72.7% SOURCE:SMITH TRAVEL RESEARCH, INC. ,,,,,,tik ,,,,,).,.i,..„,:r., m_ smith Travel ADR ,,,,„,„-,_ i ,. .,-e „mod ....,,---- ,.....„.------ YTD 2012 (through Decerribed ADR ($) Trans % A 11-12 Grp % A 11-12 Total Naples MSA $185.59 +6.3% $163.19 +4.9% $173.98 Miami-Hialeah $173.03 +6.0% $155.56 +5.6% $163.59 Florida Keys $215.51 +6.1% $196.64 +10.9% $212.87 Ft. Myers $136.15 +2.4% $103.66 -0.4% $125.19 Sarasota-Bradenton $120.82 +6.6% $100.95 -2.7% $115.19 Clearwater $122.79 +7.7% $100.58 +10.1% $115.58 St. Petersburg $118.91 +8.4% $115.88 +6.6% $117.08 Palm Bch Cty $146.46 +4.7% $132.82 +3.9% $140.71 Ft. Lauderdale $114.68 +4.1% $128.42 +1.9% $114.48 SOURCE:SMITH TRAVEL RESEARCH,INC. „0, snaith Travel_= cup a n cy A D R „- December 2012 Occupancy ADR RevPAR 2012 % 0 2012 0/0 0 2012 % A Naples MSA 55.6% -2.1% $181.56 +7.7% $100.97 +5.5% Naples Upscale 61.2% -2.2% $235.83 +6.8% $144.41 +4.4% Miami-Hialeah 75.1% +5.9% $197.93 +12.5% $148.71 +19.1% Florida Keys 69.0% +2.0% $235.79 +5.8% $162.66 +7.9% Ft. Myers 50.6% +6.2% $118.65 +4.2% $60.02 +10.6% Sarasota-Bradenton 56.4% +4.5% $111.84 +8.8% $63.12 +13.7% Clearwater 47.5% -3.2% $97.29 +7.1% $46.19 +3.7% St. Petersburg 52.1% +3.8% $103.21 +6.9% $53.77 +11.0% Palm Beach County 67.4% +9.8% $150.09 +3.5% $101.10 +13.6% Ft. Lauderdale 74.8% +3.9% $116.47 +5.6% $87.08 +9.7% SOURCE:SMITH TRAVEL RESEARCH,INC. Executive Summary December 201. 2 Naples Marco Island. E rerglades ° Research Data Services, Inc. 2013 V et r S December 2012 • This December, 126,400 visitors stayed in Collier lodgings (+3.6%). Travelers spent $86.2 million in the destination, with a total economic impact of $128.5 million (+8.9%). Key performance statistics are as follows: December: 2011 2012 % A Occupancy 65.4% 67.5% +3.2 ADR $174.7 $189.1 +8.2 RevPAR $114.3 $127.6 +11.6 © Research Data Services, Inc. 2013 Visitor.. Metrics December 2012 • The majority of property managers (88.5%) indicate that their three month forward reservation levels are the same or better than this time last year: of Properties (December) Reporting Reservations: 2011 2012 Up 59.5% 38.5% The Same 18.9 50.0 Down 10.8 7.7 ° Research Data Services, Inc. 2013 ';1 40 "n etr cs December 2012 • This December, the Naples, Marco Island, Everglades area attracted visitors from the following core markets: 2011 2012 December Visitation Visitor # Visitor # % A Florida 49,410 52,456 +6.2 Southeast 9,882 9,480 -4.1 Northeast 13,542 13,778 +1.7 Midwest 20,374 20,098 -1.4 Canada 2,928 3,286 +12.2 Europe 19,886 20,982 +5.5 Mkts. of Opp. 5,978 6,320 +5.7 Total 122,000 126,400 +3.6 © Research Data Services, Inc. 2013 „, Transportation :. December 2012 • One half of the visitors (53280/11) flew to reach Collier this December (2011: .0%) • Southwest Florida International (RSW) is the airport of choice for some 62.5% of these travelers (2011: 3%), while Miami International garners 19.8% of related deplanements this year. © Research Data Services, Inc. 2013 First T _Visitors q - December 2012 • Nearly one of every three visitors (30,2%) are in the Naples, Marco Island, Everglades area for first time this December (2011: 33,8% ©Research Data Services, Inc. 2013 M�F Information t 0 December 2012 ❖ The Internet is the principle element in consumers' travel planning. As many as 87.9% cite using the web as their source of information for their trip. © Research Data Services, Inc. 2013 �s 8.'- � d 'fir k, S1 ,,:„... e r D ecember 2012 • The vast majority (94.7%)” find their Collier stay to be satisfying and some 92.8% plan to return to the area. • On average, December 2012 visitors are slightly younger (2011: 47.9 years of age; 2012: 46.9 years of age)„ and have a reported median household income of 46,561 (2011; $144,406). © Research Data Services, Inc. 2013 December 2012 Visitor Nap es arco Island Everglades © Research Data Services, Inc. 2013 Visitation/Economic Impacts of Tourism Dec Dec '11-'12 201 A °. o Visitors 122,000 126,400 +3.6 Economic $117,937,951 $128,457,851 +8.9 Impact © Research Data Services, Inc. 2013 - _ Visit--o r ..,,rte"' s: December # of Visitor 2012 Florida 52,456 +6.2 Southeast 9,480 -4.1 Northeast 13,778 +1.7 Midwest 20,098 -1.4 Canada 3,286 +12.2 Europe 20,982 +5.5 U Opp Mkt s 6,320 +5.7 TOTAL 126,400 +3.6 © Research Data Services, Inc. 2013 --First Time istoorS °o yd's December 40.0 33.8 30.2 30.0 20.0 27.7 — 22.9 10.0 - 6.1 7.3 0.0 2011 2012 H New Market Share M Gain from FL © Research Data Services, Inc. 2013 , ,, ..., , , ____,Ait_p__0,.. ts_ ,,- . . ,, , _ .. __, ,.... , __ , _.........., 1 - - ,,----- r of- D dkplanement- December 70.0 58.3 62.5 / . 60.0 50.0 :t,.. o f40.0 30.0 7-- i 20.0 10.0 ❑ 2011 MI 2012 0.0s , Southwest Florida International Research Data Services, Inc. 2013 VisitorPerceptions w Dec Dec 2011 2012,,. Satisfaction (combined) 93.4% 94.7% Would Recommend 92.8 93.7 More _ 9.3 11.0 Plan to Return 90.5 92.8 ©Research Data Services, Inc. 2013 3e: Ave - Income Dec Dec 2011 2012 Average _- - -.. 47.9 46.9 Median Income $144 ,40(' . $146,561 © Research Data Services, Inc. 2013 mow..., Collier Employment Statistics Naples Marco Island Everglades;. -;4,,' ''7 -..."%•Vo/'`',-*::. .'-',,,;!.f e""- ' ,,,,,e0e - Collier Direct Leisure and Hospitality Employment (Calendar Year)* 28,000 27,000 Tourism Industry Supported Jobs - -, z6 000 (Direct and Indirect): t , > ex, \ 25,000 2011 2012 % A '11- 12 ------7'e al. lir 2'12 E w ,, 30,600 32,300 (p) +5.6°A t• ,, , 24,000 --- .. - , , 1 23,000 ' , a V C /,.. 22,000 ..4 111 21,000 .6U A >" 20,000 i C 0 19,000 18,000 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. 1 Oct. Nov. Dec 2011 23,700 24,200 24,600 24,200 23,000 21,500 20,300 20,000 2,o,800 21,800 23,600 24,500 ''41"2.012 25,500 26,000 z6,zoo 25,800 24,400 22,700 21,900 21,100 21,200 22,500 24,700 25,600 *Source: Florida Department of Economic Opportunity,Labor Market Information,Current Employment Statistic Program(CES), Collier County Leisure and Hospitality Sector. �sNw 1Lr o eloopMt P 1 S a ' ! • � ,mom Q ��:�� _ yam TouristTaxC He s Collier County Tax Collector BED32ORD 01/02/2013 COLLIER COUNTY TOURIST TAX - YTD REPORT BY CITY PACE 1 ** NAPLES ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 154953 197464 260272 612689 ** MARCO ISLAND ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 192829 165543 196934 555306 ** IMMOKALEE ** OCT NOV DEC JAN FEB MAR APR KAY JUN JUL AUG SEP TOTALS 457 749 804 2010 ** EVERGLADES CITY ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG S TOTALS 6921 5847 8340 _. 21108 ..-_____ ** COLLIER COUNTY ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 272701 364816 492871 1130388 ................. ...-_____.......______.......... ..,.. ** OTHER ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG, SEP TOTALS ** TOTALS ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 627861 734419 959221 2321501 BED33ORD 01/02/2013 COLLIER COUNTY TOURIST TAX YTD REPORT BY ACCOUNT TYPE PAGE 1 ** APARTMENT ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 1205 5819 1368 8392 ** CONDOMINIUM ** ............. OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 37104 19674 34328 91106 *• CAMPGROUND/RV/PARK ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 2371 2872 5966 11209 ** HOTEL/MOTEL ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 495304 623240 817839 1936383 *a INTERVAL ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 7420 9011 8739 25170 ** MOBILE HOME PARK ++�~�..�__,.»_.,,_,..___....................,._.... OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 126 281 1558 1965 _....__-es SINGLE FAMILY •*..------------- -------------------------------• OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 38494 20440 19791 78725 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 45837 53082 69632 168551 ** OTHER ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS ** TOTALS *a OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 627961 734419 959221 2321501 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS DECEMBER 2012 (MONTH OF NOVEMBER 2012 VENDOR TAX COLLECTION) BREAKDOWN FISCAL FISCAL DIFFERENCE { (v4 2011-2012 2012-2013 OVERALL, COLLECTIONS MONTH TO MONTH 924,729 959,221 4- 34,492 4-- 3.73% YEAR TO DATE 2,141,768 2,321,501 4- 179,733 + 8.39% HOTEL / MOTEL MONTH TO MONTH 765,114 817,839 + 52,725 -+ 6.89"4 YEAR TO DATE 1,775,356 1,936,383 ± 161,027 + 9.97% REALTORS MONTH TO MONTH 76,980 69,632 - 7,348 - 9.55°As YEAR TO DATE 143,526 168,551 4- 25,025 4- 17.44% INDIVIDUALS (APTS/CONDOS S F HOMES) MONTH TO MONTH 64,907 1 55,487 - 9,420 - 14.51% YEAR TO DATE 186,142 178,223 - 7,919 - 4.2511/0 FY °I3 -11-[3C Rov*ant.s.a Report. 31-Clec-20'1 2 Bteclget FY 13(6!m) FY-13.4.010643x01 Rsservea vy FY 13 1401 Variesnce to FY 13 (74s 0,43000 F 4001 _ 8403644 Lases 13481 t FY 13 Forecsrat ea4436e4 8e4.0c14 1 ci14irs,a 11333 2.,368,600 <121,600) .2,247.,000 2,308,600 0 1-00 F.r0rrwtion 184 3,588,800 (1160,800) 3-,408,000 3.588.800 O 1,4011-0o..0ty Muno 183 34.2..000 (17,.100) 324,900 342,0150 0 113C 40rr6'n 18-4 1..667,700 (83,.400) 1,584,300 1.887.700 O 8.344c9 0tene9ri.Isr 135 4..809,000 (297,.900) 4,511..100 4.805.000 0 1.4o4n000o0 9100m.tc 196 0 - 0 0 0.. t:oa.ernty nsuee urns 198 1,579,100 (79,100) 1,500,000 1,579.100 - C3r83 B of et 514,355,200 {779,900) $12,575.3300 514,355,200 SO e....ff 80.-Res Rows (779,900) 1'`844:B'4d'Oot: 13,.975,300 l-c3e I e,ctlons 96 Burivet Co11ecleci to 56 o•4r FY 12 96 over FY 11 14 over FY 10 14.100th. P.cttfal FY 13 0.481 YT13 134t8 co11.e ctl0ns 6011ect1o0s collect*Orre Cacl: 627.,861 627,.801 4.3749E 19.52:96 31'...12'46 41.11'.16 Nov' 734,418 1,382,280 9.49096 9.18% 17.4814 34.2794. 086 858,221 2,321,5,0/ 16.17290 3.7344 27.8854 28.74114. Jan 0 2,321.501. '18.17296 nle nfa rv'a. F013 0 2,32.1,501 18.17296 Na 0V3 nix/ PAar 0 2,321,50.1 16.17296 rva rho 8/0 .A13r 0 2,321.501 16.17244 rtla rv'a 8/0 May+ 0 2,321.501 10.17294 0✓0 0/0 0,0 Juna 0 2,.321.501 16.17294 0/4 r/a rvxa July 0 2,321.501 16..172'96 018 n/c rYa. Aug. 0 2.321.501 16..17214 n90 rlra rva. Sept 0 2.321.501. 16..17256 070 nla N8. Total 2...321.501. .2.321,501 8..3956 25..2194. 33.e596 Bat to CCYFtsaict 12,033,099 13.Oget Coinyar1s0n _ 5 Yr Collect. 5 Yr C011e:8l. 040198430 Actual M1ry11th aver mantrl Fnoecoot Mcrtvth I History-C,.un I I-- 04001017-*40x11917 ' ColtectIorts Caliactlons Vari.anca Co118cti ono__ Qct :3.594 3.556 498-,837 827,061 129,024 498.837 NCnr 8.1 16 4.754 867..994 734,419 66.42.5 56 7_'994 tbe#e 14.016 5.996 847,404. 959,221 111,017 8.47,404 , Jon 22_396 8.396 1,189,853 0 0/0 1,1 89,85.3 F4.0 35..154 12 856 1,840,940 0 0/0 1,5.40.V-40 *407 50:854. 15710 .2..246,.668 0 1-400 2,245,888 Apr 89 196 15 354, .2.,624.758 0 rvt 2,.4.24,759 May 79.256 10 296 1.,457,1 1.6 0 n!a 1,457 1.1 E. M J000 85.434 8.1% 882,042 0 0/0 582.042 July 90.346 4.956 708,.949 0 rVa 709.,949 Aug. 95.856 5.254 752,826 0 r1/a 752.,020 i 5091 100.036 4.455 636,012' 0 01e 535,012 To181 100.:096 100..096 14,355,200 2.321_501 307,265 14,355.,200' 100.0096 Toaari art'Tax: Revers La e CollerctIant Casrvne 3, 53.0 ............._..................................._....._......................................................_.............. _.___........................................................................................ E t g .9 52-5 dseftfa a so.0 ':1" !mss: ,, r f;Y Naples Marco Island s �.3 . 4.� Everglades fit; 1.3 des 1.4 A. CO 1 :• E C d AS T s „t �a� r the Tourist Development Council Report , Nate, January 28, 2013 : . Paradise Advertising and Mar ling, Inc h s , Kv Jr ,,ezi-1t 4 \'''N"-\* - Atiskof 5 s � ..,^r...S�� 1 t o tette sib £ 40 14 Naples Marco island ikroir ry Everglades Winter 2013 Campaign Overview NEW YORK & CHICAGO CANADA Cable TV j Weather Channel TV I Online / Mobile Ads Orbitz, Weather.com, MNI Weather Network NYTimes.com, Collinson Ad Banner Online Ads Network Commuter Transit ! Print i Video / Poster Ads / Station Billboards j Travel Florida Guide NY Times I Co-op e-blasts Outdoor: Toronto Facebook and Retargeting Outdoor Naples Marco Island lik< ,c 1Z, Everglades ..... . New York Transit SNOWSHOES TO NO SHOES IN ONE CLICK. .., , - \,\/IN 1 [ 1, - ' 111\'11 .1.(:) 11/4,EANI) IIN'll A........ 4, IN ON1_ (.11( K. Ac' -`-. .., - NIA i ()H 1 NO.tVER(.4LAD..5 ........,...site;, , l'a rad ise I2.(t ined.(c)m •, OISLAND LVFIlt,LADES ParadiseRefined.com Naples Marco Island Everglades ,,....,, Toronto Outdoor WINTER GLOVES TO GOLF GLOVES IN ONE CLICK. . , i,,p Li-s M A It(7.0 I )LI,ANL,N()LEt)1,1-)EAV E.IL A D L S Paradise Re Ii ned.com NAPLES $1..:3%3,t,71•.,7.iA',,,i,,''', ....:`;s MARCO ISLAND FL0I i,LE;ZE i t.,LA f)E .... 0 IN \I ,, ,, 1E e,,,,, _._ ....,„ . ... I (Ii 1.<..,‘,,i i ii eti, ()Ili ,, /Ai Naples Marco Island \Tor Everglades 0t314, , . , ., ..„ „. ...„ ,,„ „.„„,, ...„ _„, , ,,„ ._._ „ _, Chicago Outdoor j 1 - 4‘rf..,,;,,,':•••2.1rit-A,,, •,,, '`,.;:••',In''''nOtkie4;',',4-, ,, '• ' '' - • ,,' , „•,,,,...,,,e 4.,Z,",,',,a.s,,,,',;.:1;'•d,„#,e1A-,,,,,,j; „ ,r,,,,,/°;''''',.,'v,;'';m.v-r-0.,',-•';,-;';,,,,::,:, .-4;t:,',':; ,• '',,,IT`-:A- ,,;;'''''',: •':-': ,---'4-,'°'''' '/',a 4,4„*"41,'.-:,%.> '',.«,,e",,,:„,,,,i;';-',,, '..,,:,,-,4.0,,,4',% ,.., '''',',1:r.`.e'f' e, "';''''' ".,'' ''', '&'4.,X.,K"W,.0.;:>'' ',',',/;;''•',/,',"?; ° ' 0,■:.,,'' s, :',,'„,'l', < ,'',‘ ,,:z . ' ' ,, ' /',. ,,, s ,,,,.0 .,,, ,,,,,,0,,,,„ ‘ .'•,,-,,,,,:,,,,:, ,...„,,,,r, ,,,,,,1,4 ,,,,,,,, ,,,,,,,,,.,;,„,,, ,„11,,,,,K,kiticler,:ri,-,,,, ,':', - ,u,,, ,,,,,, .4 1411r Ili ' 0011 ' ''''.--.47....,si;,.,,- 4 I 1 ' I ' . .... • ' Naples Marco'sland Everglades Cable Television Campaign NEW YORK CHICAGO TOTAL SPOTS: 2,924 TOTAL SPOTS: 4,070 1 111 TOTAL IMPRESSIONS: 670,714 j TOTAL IMPRESSIONS: 670,714 1 Naples Marcoislarnd Fverglaces Online Campaign New York & Chicago MEDIA UNIT IMPRESSIONS � 3 1 15 pre-roll, 300 x 250, 728 x 90 I NYTimes.com 1,934,524 Expandable and Mobile Weather.com 300 x 250 and Adaptor Ads 7,300,000 MNI: Custom Travel, l Weather and Women's Oggi Finogi Expandable Unit I 3,125,000 Online Networks Collinson Banner Ad 1 2,500,000 Network 728 x 90 Expandable Unit Orbitz.com Center Spot, Search Results 1,854,200 ..,„„,... Cll'A Naples Marco Island Everglades,..0..„-'" ,,..".....'.":..,',,•'.-/- NYTimes.com & Great Getaways , „,..,.. . .., 1iLidk,. ,„,.... ..., , „..... .,.. ..„,„,.. i WATS PASSE 1 T"....,*PAPIRI s.s-OE McsSIPOPussAl 5 n Edo),• aloXeui if erk thaws see.arorre.000, aiondev...ienuarr 44 20t,'S Travel sss3P.L15 L.S N I'....R.E.TSITS.N 111:ST‘ISS TIgtfiNTSITDQV Si.:ETret ISEALTSt SETSP.11 OPENIOS oRrif STYLT TPA,EL JOGS REAL ESTATE AUTOS Search 1 000,desfinahons Plan Your Trip Times PiCkS ,Ti-HOES 1(3 N 0 S 1-1(3 ES I tst"." .„ ... EMI kiat l'eradite ITebitl irwites you to some find your paradise on war.sunny beaches At 1.1S 46 PITSCL'S TO(il,iit 2013 Book Your Trip o e.,o-r A 4OTET ,-.R...ss s,,,,.-..,E, ,,, °Exp.., luxurious seaside resorts,Spoil icon Ii shamelessly dining spa.ing and shopping your ,,.: „,..,,,,),,,„ ,,,,,,,,, ,, favorite worts from London,Neu,York and Paris.Explore art galleries and<longue shops 4,.„• M i t t as 0T.4 1 As the S.000-yem.old Everglades Enjoy ballet,opera and symphony all or the same week.Your paradise is here so reserve your plate now• Graphic o, b &r BEACH OCEAN RESORT ofter,,,tan intiMAIC ... . l'ARAfTibl iibrINEIT 4, ,.,,, '-'.:4•...V ''':' '''' AND lit DEHNED. • . ', t •• 11 ‘e'n';‘,:•'11?d sl'411'Orr';'.Z.) ""' ''"'"'"'"'"" • . ' .44.4.1•••••• • ' 4. 4 ...'.''.. ' ■ III ',',,.', DiCarit from NPIN le IT c , s ots AS 201.1 began.••••Sere bens 'ke .... . .. '31 ' ro°t;\',:t1=s,:f::'.;;: :j.) 7. 1,-, Itit INN ON Ell Ili LAYAK.com tonna ota. ',)•' mm ' ''',.7''.--1,,,,,,, ' 'lf7.1.'n';');3'12(.'1' ' t:',:e‘he'al■I',:ft',1").Y.on Iliirf;' '•" ' I.,',.,..`,.„,-4I' 'ae,....S.2...., noee-e. , rah 10•FritteA.se)a t,)t-01 flundat nuorvibranir thn'e'nlashoppOIR A:Ri'AsssTtocs Wig',lurks fn.the ' / i '',:e';, s 4"4,44._. .1. ......,,,,-,;. , Get DealBook by E-Mail kilLION MARCO ISLAND BEACH RESORT AND SPA here are dozens of reasons to exare and expkire this year. eat sex.au maws voranytimes.com net uo 1:,i En.,a mortar wiener lamb citation AAA loaf IStemoltd Travel * '.' , ot, S.AMIs,11Tsurioos spa and rust slept awAy',omit/cal Sly Travel Wish List wi.o‘r■s..le.ril 1.4,,•>+: movr POPULAR•TRAVEL party damp.:ix Ammo.let :het storo and more to this e.oeoes *Loon. viewer) ,!,, , liglOrN. .):'''''': Slarsial,..1 l''''•''S''• 111111111111MERIPPII*' t::°!),..1);,7'""17 ' I.The 46?I.e.to Or In u.o,:, '''.'•',.4. -.:......4, ' •61.''.10Witlis • RE Si ROE Y01112 PLACE IN PARADISE• 611III Naples Marco Island VW' Everglades,.........- ( ..),NRIISI. 0'010101 CANADIAN CAMPAIGN: WEATHER NETWORK TV Sponsor Local Weather on the :10s. Runs 6 times each hour :05 Introduction: "Your local forecast LOCAL I brought to you by Naples, Marco Island and the Everglades" ; 'JO 'me= Logo on screen for duration of the forecast 2:00 minutes :10 Wrap up: "This local forecast was tia,es MIA;CI 0!Stand brought to you by Naples, Marco Island and the Everglades. Your Paradise Coast." gr Everglades vµ CANADIAN CAMPAIGN: WEATHER NETWORK ONLINE ..Llfft.53rsu ` Hamilton Ontano + ` Forecasts-2..c,ray€2aerge rt b s A.e NRt3deK onv anq' di{;�'Eat`eY`;38h e H4.'d lD t{t 5y5MAk •. --- V✓SV`.'PaCa�c-1kSe?{,"�DsT'm`a,CXam F`I fl{11'Ch 8i�{}6Sf131 C7�=ta�zr aI'*Irat' - .M1 :15 Pre-Roll w/Companion Big Box 800,000 300 x 250 l Impressions Naples Marco Island Everglades DISCUSSION I QUESTIONS • t.cctt-011., p■ VP; ;„; Naples Marco Island Everglades �- j ,, National Public Relations Update TDC Meeting January 28, 2013 i LOU HAMMONI)&Asso(.:IA s %ktV YORK • PALM MACH • UIIAL11,1,r0\ Naples Marco Island Media Highlights kvcrglades • ABOUT.COM on December 18 and December 24 UMV: 44,676,500 • MYNEGM.COM on December 20 UMV: 752,919 • ASSOCIATED PRESS on December 26 Syndicated to 6 outlets • MCCLATCHY TRIBUNE on December 26, Syndicated to two outlets • THE PROVINCE on January 2 UMV: 350,000 C i rc: 144,537 a:02 Naples Marco Island Activities Everglades • Weekly LH&A "Value Blast" - inclusion in 3 editions • 2 Hot Tip partner media leads • FabulousLiving.com - Valentine's Day • SheKnows.com Naples ` Marco Islantl Everglades Paradise Coast Dear Team, SheKnows.com(UMV:S,588,439)is seeking the best and unique guest service offerings at hotels for a country-wide round-up. instead of lust chocolate on the pillow,some hotels are offering cake pops and gemstones.Others are offering free bike rentals,happy hours or books.Lou Hammond&Associates,on behalf of the Naples, Marco Island,Everglades Convention&Visitors Bureau 1s collecting the best offerings for this pitching opportunity.The more unique the betted Naples Marco Island Activities Everglades Agency social media efforts • 3 LH&A Facebook posts • Destination Image • Value Blast • 12/12 — La Playa Beach & Golf • 1 /9 — Inn on Fifth • 1 /16 — Marco Beach Ocean Resort ,!b r Lou Hammond&Associates seconds 3z3 c Finish the sentence: Paradise is facebook Marco Island Everglades ....,.._ -._ iii Actvt es , ta efforts • Agency social media 4 LH8(A Pins .,. Best Be • Shells ltc.1.t:Ireaks . pping • 5th Avenue .)Qho I.^ • Client Coverage (x2) It §,, 1 j,. Florttia s Paradise t s a Goiters Heaven mynegrnxorn c;O:? Naples Marco Island Activities Everglades Agency social media efforts • 5 LH&A Tweets • Pet-Friendly Article • Winter Travel Article • Value Blast (x3) -> Lou Hammond PR AouiiarnnionriPri include your dog on your next vacation @.paradisecoast bit iy/VynZ5a#puppy 4tun Lou Hammond PR ou-i,lmr10-dpR Escape winter with your family and feel the warmth in the - r-RaradrseCoast thestarphoenix corn/travel/Best-I-be :02 Naples Marco Island Activities Everglades Completed Individual Visits: • Jackie Williams, Women 's Edition • December 17-20, 2012 • March 2013 "Great Escapes" column will feature Marco Island • Accommodations at Hilton Marco Island • Tim Branco, New England Golf Monthly • December 19-21 , 2012 • Accommodations and golfing at Naples Beach Hotel & Golf Club • Tour and lunch at Green Links Golf Villas, Ritz-Carlton and TPC Treviso Bay • Attended Inn on Fifth Open House • Blogged while in destination )-- 1 Naples Marco Island . A c t v i t i e s Everglades Completed Individual Visits: • Andrea Guthmann, Chicago Parent: Going Places • January 2-5, 2013 • Accommodations at Marco Island Marriott • Dolphin Explorer and unique dining experiences • Coverage expected in spring issue of magazine gOire'n --,7' � if y_ 0 , >• tir E ii. Naples Marco Island Activities Everglades Upcoming Individual Visits: • Jeryl Brunner, Huffington Post • January 22-26, 2013 • "Unwinding in Florida's Paradise Coast" • Focus on relaxation, long beach-walks • Michael Stewart, Where To Play Golf Radio y • January 26-31 , 2013 • Focus on golf in destination • Interviewing local course representatives Naples Marco Island Activities Everglades ansa3,...1,_.E l 04,1 Media Outreach Sampling • About.com • Associated Press • Better ; • Calgary Herald � ., .. ... ,...........7 . .:40;;;:arv...„ • Conde Nast Traveler iz• Examiner.com � , ' FabulousLiving.com • * • Frommers.com • JustLuxe ` „, w ° r • McClatchy Tribune x ' ,,,,.•'.*'°":".41;*iV':4:4‘,.17"*"*:::' • National Geographic • New York Post • New York Times a � • Travel + Leisure • Traveling Mom • Visit Florida Naples Marco Island Everglades Results Sampling Naples @. Marco Island A 1=tco rn Everglades : 1'13 December 18, 2012 iA UMV: 44,676,500 Abautzan Family Vacations Romantic Getaway Travel Packages 2013 December 24, 2012 Travel Packages for a Romance-Filled Getaway by Sawn retch.Swarms,Ain:interim:Soda UMV: 44,676,500 The 2013 romantic getaway deals can provide you with an experience mill long remember.Check back often, more continue 'Winter Wonderland in Florida on the to be added, Paradise Coast ROMANTIC TRAVEL DESTINATION:Naples,Florida Sy Teresa Plowriert,AbOutcontititude The dotal/Resort:Maids bac fiesus..0, The"Paradise Coast"in southwest Florida-known fondly as Romantk Vacation Getaway Package: Th Florida's last paradise°--includes Marco Island,the town of • Limo transportation to a one-bedroom suite at the hotel overlooking the marina for two n Naples(a 2 hour drive from Miami),and areas of the western • Personal hotel welcome with wine Everglades.Beyond Marto Island are nearly 100 miles of Travel via the resort's private motor yacht to a private island for an exclusive beachfront undisturbed islands and estuaries,including the Ten Thousand dinner at sunset serenaded by a violinist Wanda!stational Wildlife Refuge and state and national parks,This . At hotel,a bath concierge prepares a inh for two experience with complimentary embrOid is a great area for exploring nature,and it also has resorts with all bath robes the amenities. Chre-Preoareri breakfast in your quarters Post-breakfast couple's massage Park and dig Cypress National Preserve,and take Lieu to one adventure option:skydiving,Everglw advantage of$0.1,e fun free AttoritteS led by park airboat ride or scuba diving rangers,ankh as wet walk hiking excursions in Sig rive.course tasting menu at L'Orient restaurant d Cypress(..some of the Only guided Swann,louver table on the second night the country),Such tours show visitors the fantastic „ • , • ,'•cl(21')A4i,' native flora while also offering a chance to see ine Rate:15.10g. went beauty of Florida s ecological landscape.Hiking Valid:Ongoing:subject to availability, tours,biking and Canerelng are also on rho roster of free activities at Ng Civets- Many at these tows and activities are also offered at Everglades National Park's Guff Coast Visitor Center, which in located at the Everglades City entrance to the Dark.Everglades City is tee nnly one of the three main entrances to the Park that doesn't have an entrance fey, :sit'VVIS FROM... LOU H A M MON I)&ASSOC ATEs Read more about flandirk FeCadrie burial NEWS FROM LOU HAMMOND ASSOCIATES 1— 6 Naples 00) Marco Island 0:ZItos* Everglades .........N.,.........,,,,...4.4,.........,,,,,,..........N.N..... GOT Monti* ...r.V..... myNalM.corn December 20, 2012 UMV: 1,000 The Paradise Coast, Florida Naples&Marco Island Fly 4a,Y.,104,fa.:,ef Int,,a4 t#nIof 041,.ta so.o0a*a a VOFKA 1,,,tae,AV!:p...te07'WM. a as L.V.,NAO..'VW,Wt..a 0.Nowa* SW* NOaksat4 1Na,U 41.teas,a&t,No.aa iNt., tat"."N•0.4,..,Os*wa...*CO IN'i.,1 AM..4.3 AO.tg soxoo,040014;as:so os Oot SOO O AO.. ,....,.., •,. ..... ,. W....4 N a geo,..4 4444 er.1 om..,,,...4 44,,,,,,, °. . 4,...V1 OHNIAX4M,r.,4,,,14,1.911 06.A.411,WO Vp ag ' ' , ' 'f'r a a, t- s r '„ o soosasoto i woad 4.4,,•sot tsaao,NAN a tat ehoKA.a OX.OPV,eYfA44.1.-,..4 P.,,,,,,P,"',O.*',.',,,,,Art t h,'44t4. ,**,''',...i 004 OW PO,,NNO,a0.N.N,VOA tat-at be N.A.,*VAN aNNit vatoas,.<aar to GO a kielala it 4-.a' a 01,4d.^sq,,,,,t 4,4,9,7,,,,ant NON."tat.,4411,19 Oark 1,,14K,:as,;■', aosp.ye..$40 taw wit seam tva,chtt.a.alas.,404;W.0"Ita9r..x at-levaa9tta,,,,ASV masa sfolsassa a Pea,,40 —, Moe-sea a ol tat,,.tso RN 'at-at s ono , .. ova,The tat,64,..,,r,..kit CU,Vitidl at ‘.. .. ,. . loastoe loore soots KA tax fastietasse re ,...,,i 'a tx,,,as a oars Or forma I Oso WAX,at ."...". '. IP ' •1 ra,TOaValOn Shak.4-oosolout hat tar,, .,. s go, aosra Nowt*,at A soloas eat-asa twat-, •::<, --- .1/astral:NO orosi keno Oo oat*o0 OWS s---:, - :./, . Cassomeosoe tat-vat reiat,V**04,...PI a at ,..,..,wo,ma f*New tryoo..so f'rt,,,,ii::::,.....:. '',4.---, Psfeaseixece tab ora tsS Straka vat-at oases,tato,to alt-4,104 to slec tat to lesk aratata 4rm* cr.:46', Naples co) Marco Island Everglades Tij1 SACRAMENTO BEE savtave December 24, 2012 UMV: 1,134,780 Orlando Sentinel The Frugal Traveler: Enjoy an eco-getat December 26. 2012 Florida's Paradise Coast UMV: 1,240,730 fly Rr,'±;tsIA Tttt`.Rte tote t Meet=Itr.Tnbmm Nowt Soavne Collier County,Florida's Paradise Coast,including the communities ofNaples and l The Frugal Traveler: Enjoy an eco-getaway along has more than 80 percent of ite amaze dedicated to parks,preserves and nature sa Florida's Paradise Coast direct Bights available from title*such as Toronto,Chicago,Dallas and Baltimore,i getaway for eco travelers looking to enjoy water and wildlife while having access to Collier County-.Florida's Paradise Coast,indudioq the communities of eagles and Marco Island, vacation amenities.For example,a frugal transportation option for visitors is the N has more Haan 8e,percent of its acreage dedicated to parks,preserves and nature sanctuaries.with Shuttle.At just$5 per day,travelers can get on and off the boat at various tvetrrnan dims flights available from,ahan,,s d,are Tmx uIo,Chicago,Dallas anal Bxdifnurn,it's a popular getaway for era travelers looking to enjoy water and wildlife while having access to comfortable shoo;times as they see tit,Many rte it as a.ey_eeetecti:'e way W Inib hop,shop ilia a vacation amenities.For example,a frugal transportation option for visitors is the Naples Pay Water enjoy the town's,:uastal sreacesy-.Other ntaney-sae%ug vacation options are xva!slablt Shuttle,At just S5 par day,traveler.can gat is and off the boat at various community stops as Nacurac Everglades National Park,Big Cypress National Presume and the Florida P. many tines u they sun fit'mast use has a rmst-effecdve tray to pub botta shop the,stores or simply enjoy the town's coastal scenery.Other non.v.saving vacation options are available as well. Wildlife Refuge are just a few of the Paradise Coast's nature attractions,malting it a fox travelers with an America the beautiful pass from the Staturnrrl Park Barvice,Thu Nature:Everglades National Park Big Cypress National Preserve and the Florida Panther National provides access to all federal recreation lands,providing a serious saving avenueit Wildlife Refuge are just a ftw of the Paradise Coast's nature attractions,making it a terrific bargain adventure travelers.Thae who arrive with their own kayaks ran enjoy the Paradise for travelers with an America the heaotiful pars foam the National Park Service.Tien$8o card a network of public.paddling trails designed to provide explorers an up-close-and-p provides areess to all federal recreation lands.providing a serious savings avenue for frequent area birds,plant life and water dwellers.For those that feel more secure with a fern ad-nnmau tnmkers.Those who ne,ieo with their a n kayaks can enjoy"the Paradise Coast 8h,r.•ay: Marina and Excursions offers nature-knowledgeable guides available for fee-lxasef a netvvock of public Paddling trails dcaigned to preside explorers an op-class-and-patsenal peak at area birds,plant life and water dwellers.For those that feel more seem.with a formal tour.Naples paddling sew we,}'to the&red's bird hangouts i5 more than pour joints can handy?t Marina and Excursions offers nanare.tc.00iedg;cants guides available for lee-dosed esperietuess.It also offers multi-person sunset nature cruises for 535 per ticket. paddling your way to the area's bird hangouts iao rnore than your joints can handle,the caxnpa ny also offers multi-person sunset nature cruises for$35 per ticket. Dolphins:For a family-friendly activity that helps fund real science while providing of entertainment,consider hooking a tour with The Dolphin Explorer project on Ma Dolphins:For a faintly-friendly actlefty that helps fund noel orients,while providing of R attercoon Sig per ticket,tarat'ioners embark on a three-hour excursion to collect actual atlen of entertainment.consider hooking a tont with The Dolphin Explorer project on Marro Island.At the local dolphin community to be uploaded from the on-board computer,Tots and '59 per ticket.vaeatiamers embark on a three-Irma'exegraia.to rollers actual rcienNftc dare those actively engaged for the duration of the experience,via interactive spatting with the the local dolphin community to be uploaded from the ou-board computer.Tots and teens are identifying specific creatures through unique fin markings,a scavenger hunt activit actively engaged for the duration of the experience,tie interactive spotting with the crew, identifying apeeitis creatures through unique tin markings,a scavenger bunt activity,a shelling break on a private island beech fu and stitched eails.rommemoralict patches with which to break on a private inland beach and stitched emno emoratwe patches with which to remember the day.Dolphin-study.axtm has further details. day.Dolpbinistudy.mm jars further details. Naples Marco Island �` , I verglades J �T' T .*, yel Alia/IA AS r t ; December 26, _................... UMV: 1,578, December 26, 2012 _ UMV:v40,713,343 SFGate F lorida is a vacation paradise for c FORT DE Sato PAtTtt,Fla-Picture ttds You're sating or skin Coconut-wanted sa;;nacrawr wafts through dui ar As{ Florida is a vacation paradise for dogs December 26,2012 of kexiio.Ifs pool Borg.tuiyily retrieving I So fi melts fiat fir FORT DE SOTO PARK.Fla-Picture this You're sitting as a white r This;void be you vacation with a hit of;donning ski.Coconut-scented eunscrean wafts through die Or A splashing nt UMV. 3,375,200 of Mexico.Its your dog,happily retrieving his favorite bat from the wit —_-__._____.....__._................._ With miles tot sandy-beaches endless vsnter sunshine and t leave your Ir w-letgged mend behind when you vacation in fr This could be your vacation.oath a b%of planning. pet heads to beadles web off-easir play.to*wens parks will With miles of sandy beaches..endless winter sunshine and a Witt-back Florida is a vacation paradise for dogs Me state accommodate s`fsitois with pets Mary Figgie:siatr leave your kurJeggod toned behind when you vacation in Florida Fro FORT DE SOTO PARK.Fia.-Pidara this You're sitting on a wharf sand(reach,warm sun on your pet beds to beaches with off-leash play to theme parks with nearby k skin Cocoma-seemed sunscreen wafts through the aft.A splashing noise canes horn the bas Gulf L SKlgang'whh yore dog can he as rustic as a campground or the state accommodate visitors with pets-Many Florida slate parks ads of Meeks.Its your dog,happily retrieving his favorite ball from the water pieces as IO1e West or Samuel Island-where al beaches i Lodging with your dog can be as rustic as a campground or as ritzy as This could be your v)caean..with a bit of planning. Nrdry pet-llandty aeewrl11tos0atiora,aro easy to Brut is varirn. places like Key West or Sanibel Island^where all beaches are open t with riles of sandy beaches endless wader sunshine and a Wit back veto there's no reason to Jaarttaeifa Se a.a fashion Mugger from Orlando,leek her el funky pet-friendly accommodations are easy to find in various price rat leave yaw four'legged hiend behind Mum you vacation in Floteta From lodging that oilers special three,day Imp in dome.Tagsfloe'they drove ttaree itcrnr"s to F pet beds to beaches with off-leash play,to theme parks with nearby kennels.many places around Jeannette Scot a fashion Noggin from Orlando.took her shill tzu-Son de stale accommodate 0050 rs with pets.many Florida state parks also permit leashed dogs stayed at a Sheraton that ofiared a doggie trod for Balta_are three-day trip in Jules Together they drove three hours to Fort Myers. yogurt.Vaud that carded Yoghurts!a flora fur doggiies. stayed at a Sheraton that offered a doggie bed for Dells.and posed to lodging with your dog ca he as rustic as a m air beaches or as ritzy open as l ea,the dog -untg m places aka hey West or Sambre Island-ahem 071 ba)Cnes 8M open Id leashed dogs-Unigue and 'She thought it Visa realty tun to gel:May and go c r advent yogurt stand that carried Yoghund,a froyo for doggies funky pet-friendly accommodations are easy to ltd to carious pens ranges Scott She thought it was really fun to get away and go on adventure instead Jeannette Scott,a fashion bigger Iron Orlando took her shift tzietorlcia nix named Bella on a I1 out dog rte a lta tans Noe arc some ilea tinnca Scutt. three-day trip in June.Together,they drove three hours to Fort Myers boarded a ferry to Key West y g Ott rgoy g- stayed at a Sheraton that offered a doggie bed for Bella and posed for photos in front of a Irozan lcrdyytag advice and general tips for ustusting(tare with pets If your dog might enjoy the same here are some dog-friendly deetinati yogud stand tat canted Yeghund,a hoyo for dundee lodging advice and general tips for traveling here with pets. "She thought it was really un to get away are adventure instead of stab t home"508 aY ge go an a staying a rob'STI.NAITON$ Snot DESTINATIONS it your dog might enjoy the same here are some doe-(dandy destinations around Florida along with Downtown Naples A great place to stroll with your pet whlt lodging advice and general tips for kavehr here with pets. Naples has lots of n<riyNatu cafes.bars and restaunaxrts wfiwr DoatnWrm Naples.A great place to stroll with your pet while ambraci Naples has tots of outdoor cafes bars and restaurants where you can Sevarat stores•DNa Doghouse,For Forted Friends,Puccl Several stores-Dice 0 ytrousa Pon Footed Friends.Flood 8 Catarta DESTINATIONS IF Rotrugue.apedehia in upfc pet ao ettsoitea cloIhirg at Boutique-specialize In upscale pet auessarias clothing and food. Downtown NaPins.A grant place to shod with your pat while wraaaning tropical Florida,downtown Naples has lots of outdoor cafes bars and restaurants where you can dine at fresco with your dog Several owes-Diva Doghouse For Footed Friends.Puzcl R Catena and Fergie's Closet Doggie Boutique-specialize in upscale per accessories clothing and food. NEWS FROM ,., LOU HAMMONI NEWS FROM... LOU HANI MON DR.ASSOCIATES C. 6, aA Naples Marco Island denverpost.com Everglades 3,A ./33“, o 0431 Decerr UMV <lb 1)etroit Ne vi Florida is a vacation pare January 5, 2013 4ta.44 4.0044... UMV 1,114,931 ig$ FORT DE SOTO PARE,Elm--Datum tho Ems Florida a vacation paradis( December 26,2012 344434334*mod bow h.wanti WO 04”AXT saah C4c teantriai tiaroottoin.41ftS throoth the oa A'<p34*i 444*4,471ha*,4 ft UMV 441,849 cohort Dom th.that Gulf of Steams it's tour Mame has Yhstat satthil olt a what Sand aeach han ratriaustig tavotitt hat than tha+aaler, 05.Utti lat,your vacation,.unth a Ibrit aff4m§.. 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O''-'''f'';'-..,„ 3 ■ LH&A Value Blasts ■ Luxury in Paradise, short-lead Upcoming media outreach ,t,1 • � ��w� .Stem • National Geographic Book and 0 . Dolphin Explorer ■ Collier Family Farm ■ Valentine's Day Offerings , ■ What's New in 2013 Naples Marco Island Everglades Thank you! Proud to be your Partner in Paradise ! LOU HAMAIOND&ASSOCIATES StW/ONK• PALM IIP.AI:11 -CHANI.KlTON Naples @. Marco Island CVB P R Team Summary Everglades News Releases 2012 Annual + December Highlights What's New, Hot & Happening 2103 — latest update CVB Generated Good News on Tourism Marco Eagle - Blue Skies Ahead 2013 NDN - Medical tourism NDN - Economy & tourism growth -top 5 stories of 2012 Gulfshore Business-Guarded optimism. . .tourism will improve Various outlets-more pick up for Chris O' Brien announcement Naples Marco Island National Publicity Snapshot Everglades Associated Press — Python Challenge, over 500 print, online and broadcast pickups. Escaped grizzly cub — CNN, NBC and nationwide. " P r 1 Cilia 1le e 3 Dcist.corn — Lemon Tree Inauguration package JetSetExtra.com — Everglades & Fakahatchee 1/1 Naples Marco Island Int' l Publicity Snapshot Everglades F (YAY Y UK Daily Mail — Naples American Idol contestant (also massive USA pick up) #H A #M A Toronto Sun — Top Ten Resorts rtt " in Florida (we have 2) I r i,.. n w 7 Naples Marco Island ftztm Website Everglades Extensive ongoing updates New Medical Services category in Visitor Service Beach conditions Getting Here page updates 30 new listings added Deals & events updating daily Naples Marco Island Facebook Everglades Top performing posts include photos of sunsets nature �f flowers and mentions of our warm, mild weather. �,m Go: Web Miles Media Group Naples Naples, Marco Island, Everglades CVB Marco Island Executive Summary December 2012 Everglades r%aeA[t•44 GOAB[ Consumer Overview • The signals of intent to travel performed well as a whole despite decreases in individual categories, with 20.75% of December's page views converting to a Signal of Intent to Travel (SIT). • Time on site, 2:38, was 5 seconds higher than in December 2011. • December's overall bounce rate was 50% -- 4% higher than in December 2011 and 5% higher than the industry baseline. • Visits and page views were down in December, when compared to both November and December 2011. • And since visits were down, numbers were down in the Visitors by State and International visitation sections. • The redirects from ParadiseRefined.com and ParadiseCoastGolfing.com were not set up until Dec. 28. December campaign traffic is low overall, but it's growing steadily since the redirects were added. Mobile Overview • There were 4,117 visits to the mobile site in December. That's a 15% increase over November and a 29% increase over December 2011. • Page views were also up over November, but time on site was down slightly. Naples Naples, Marco Island, Everglades CVB Marco-" ..Island Everglades�-- Measurement Dashboard December 2012 LM=vs.last month I LY=vs.last year I t4 Good Not Significant Needs Attention IB=vs.Industry Benchmarks I B=vs.2011 baseline 0—12%change 13%or higher change ENGAGEMENT LY IB B SIGNALS OF INTENT TO TRAVEL(SIT) Time on Site: 2:38 2:33 3.43 2.10 Total conversions Minutes Bounce Rate: 39% 38% 33.0% 34.4% 20.75% 14, 144 of Home Page of total page views Signals of Intent to Travel Bounce Rate: 50% 46% 45.3% 55.1% Overall See breakdown below ACTIVITY SIT BREAKDOWN LM LY LM LY 20,370 Total Visits 20% 23% Guide Orders: 200 -32% Newsletter Signup: 181 -25% 68,155 Page Views 13% 19% Deals Page Views: 2,658 -59% -43% Stay in Paradise Listings Views: 5,815 Download Guide Link: 197 +38% 351,136 Visits Year-to-Date(vs.394,150 visits in 2011) Paradise Priced Book Direct: 182 -10% BookDirectT'Searches: 2,717 +20% -50% 1,025,822 Page Views Year-to-Date(vs. 1,190,592 in 2011) ! BookDirect"'Clicks: 1,904 -8% -29% escapes page views: 290 -39% milEsmEdia Naples December 2012 Marco Island Everglades MwhhNahR a�!iww+.. Visits—2008-2012 MOST REQUESTED PAGES 60000 = ................_..._..................................__._...................._... ri■2008 o m e P g e 40000 , "—�� -�2009 20000 2. Current Events °" zoio 0 3. Major Annual Events Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec ••••••••2011 4. Events&Festivals in Our Area 5. Paradise Coast Videos Top 10 Cities International Traffic Over Time Visitors Visitors _..._._. . City for Month , Year to Date Canada •Germany —-- UK Switzerland India Naples 2,463 28,906 1500 .._..._....__..........__..... Fort Myers 877 12,444 Bonita Springs 525 4,962 1000 Marco Island 515 3,920 soo — " Cape Coral 389 4,255 0 �� __.;m_:._. ,New York 301 8,893 titi ti ti ti ti ti o ti ti %ti ti ti `ti ti ,1 ti titi Miami 237 5,842 \r§" ��0 40' voc. 41> N.s ,,$) PJ 49 o` �, ve• Jacksonville 210 2,551 L Chattanooga 191 1,054 Note:Canada's highs were 4,232 in January 2012 and 5,180 in February 2012. St.Petersburg 181 3,537 ON milEsmEdia Naples December 2012 Marco Pw,ei4.,A4 '..fs»av SOURCES OF TRAFFIC CAMPAIGN RESPONSE Baseline average 14,8396 percentages for 2011: ■Typed/ Bookmarked Organic Search Traffic: 40.02% 196 1.76% "'Referral Traffic Paid Search Traffic: 11.88% Organic Total responses of total visits g Typed/Bookmarked: p ° & �,f Traffic 20.73% F .. ■Paid Search Traffic Referral Traffic: `"r,- 27.36% Note:Redirects for ParadiseRefined.com and ParadiseCoastGong.com weren't setup until Dec.28,so this number is low. Traffic by Source (by month) 50,000 45,000 40.000 !................................................. 35,000 ........_......_......._ 30,000 __.... 25,000 :" 20,000 igfii:3 ".z.z-,....."7 T2t2IMIN ,15141101tVAMNIAtit.04,01"1,A:. 15,000 10,000 .x „ .--- .. ,' .:. .. 5,000 0 ,ti'ti y`4 .ti% :i. '11. ,,1' -,2' ,tit- y'6 '1'1' �'L '11' 1ti ¢��¢ acJa� �`Ja" 4'acr PQ �� ,Jr� °�, J��S> eFro� `o�y� e��vc l �¢ P Q`' Oc' o, Se ? in Typed/Bookmarked ■Referral Traffic . Organic Search Traffic in Paid Search Traffic ON milEsmEdia Naples December 2012 Marco Island Everglades VISITORS BY STATE LM LY 1. Florida: 7,734 -8% -21% 2. New York: 883 -64% -26% 3. Illinois: 762 -18% -25% 4. New Jersey: 553 -55% -7% 5. Pennsylvania: 523 -24% -25% INTERNATIONAL Visits LM LY Visits LM LY Germany 1,288 +11% +60% Canada 726 -45% -35% USA: 16,897 -19% -24% UK 341 -60% -30% International: 3,473 -24% -16% Switzerland 114 -20% +50% India 88 +40% +110% Visits By Day 1000 _...... 900 ....._.__.... _.._ ._.............. ._ .... _............................................................ 800 ......................._._........................._.................._ .............. ....... .......... ..........._............_................................_.................._..._...................._...................................._....................._.._.._.............._......_....................................._........................_.........................._.........._. ........ ............................... 700 .._..._............._..._...... 600 _........... ._.. .._..................................................................................._........................................... ............._..................................... 500 ............_.............._..__....._........................................._....................................................................................... ......_........................._..._..........................................................._......__............._...... ti°~,ti°��ti°1�ti°10 ti°'i ti°ii ti°SI ti°ti� ti°~. ti°~ry ti°~� ti°0 �°0 ti°0 ti°0 v°0 E0 4.1' ti°0 >°0 r°�ry v°~~ �'� ti°0 ti°~ry ti°~� ti°try Eery ti°0 ti°0 ti°0 �ry�1�^," "r'"�ry��ry�p��ry�y�1ry�ru��ry\'1��ry�$��ry�°i��ry\,tip�1ry\,Y.y��ry\,y�y�1ry`,Yn��ry\,yp��ry\1h��ry\,Yp��ry\,y1��ry`,Y��1ry\,ti°��ry\,Lp��ry\,��y��ry\,ti�y��ry\,L��ry\,Lp��ry\,Lc��ry\,Ltp��ry\,1��ry,g�h�\'1.• wry\,, \'''') Orli milEsmEdia Naples December 2012 Marco Island Everglades DMO Competition - Quantcast 5^,LtqA■Al. 6.14, Site Reach by U.S. People, Reach by U.S. People, December 2012 December 2011 ParadiseCoast.corn 10,500 12,800 PalmBeachFL.com 9,800 11,200 Fla-Keys corn 89,600 85,000 DaytonaBeach.com 32,200 32,500 Sarasotafl.org 11,400 12,400 FortMyers-Sanibel.com 24,000 20,900 VisitStPeteClearwater. 40,500 42,100 C0111 milEsmEdia Naples, Marco Island, Everglades CVB Naples MarcoIsland Mobile Dashboard Everglades �? December 2012 i,,. ,un,,. ACTIVITY & ENGAGEMENT BROWSER LM LY LM Visits 4,117 +15% +29% 1. Safari 2,367 +21% 2. Android browser 1,282 +12% Page Views 17,087 +5% 5% 3. Safari(in-app) 253 +19% 4. Chrome 134 +84% Time on Site 1:42 A 5. Internet Explorer 42 -73% COUNTRY CITY LM LM LY U.S. 3,775 +13% 1. Miami 417 -4% +150% International 342 +44% 2. Naples 390 -2% +30% 3. Atlanta 312 +97% +24% 4. Orlando 242 +8% +181% 5. Jacksonville 212 +40% +2,020% 6. Westport,Ct. 208 +41% +20,700% 7. New York 152 +8% +67% 8. Fort Myers 105 -15% +22% 9. Chicago 61 -19% -27% 10.North Metro 60 -15% n/c milEsmdi Naples Marco Island Metric Definitions Everglades Visit—This metric tracks the total number of visits to the website, both unique and repeat. Unique Visitor—The metric counts each visitor's first visit to the site during a specified time period. Page View—A request to load a single page of a website. Baseline—The average of a metric for the previous year.The baseline represents the standard level at which we wish to keep metrics at or better than. Bounce Rate- Percentage of visitors who view only one page on the site and exit immediately. Sometimes called the Single Access Rate (Bounce rate = Single Accesses/Entries). A "good" bounce rate is considered anything below 30%. Not all bounces are bad, however, as a visitor who links off to a partner website could also be registered as a bounce. Signals of Intent to Travel(SITs)—A measurement that captures conversion events that indicate a strong desire that the site visitor will travel to the destination. The SIT conversions are unique to each website.Some conversion examples include ordering a visitor guide, signing up for email newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event. Typed/Bookmarked—This is traffic that comes from a user either typing the website address directly into their web browser, or they have bookmarked/favorited the site and enter the site by opening the bookmark on their computer. mil€sm€dia 1 apps��t , i ` se r-()Island ,,,, , .'= f;:,t �i° „m ,h - ��,i � g„ Everglades errs \ ky :12 1 ''' .. " . :- ' ,,oci,,,a,,,,,,,,, . , ,- - rik 6 ' 1 -a 1 . 7- ' - ' L., .„,„ , . - -,,,,, ,,,, , :,,,,,,,,,,,,;.: - t i 1(CA F x; ni,„, 6.1 :.1 r 11°' a 1 ' 4"°' x„ Paradise Advertising & marketing/ Inc, Social Media Traffic & Analytics • We gained 101 new Facebook fans during December — a 12% increase over November 2012 • Paradise Coast Facebook content (links, posts, photos and videos) reached over 10,650 users this month, representing a 2% increase over November • Link clicks for The Paradise Coast Twitter accounts reached 245 compared to 36 clicks in November • Twitter content reached over 140,000 users and our destination were mentioned 45 times in user posts E-mail Campaigns • The open rate for December's consumer e-Scapes was 9.87% for the CVB database, and 19% for our purchased list. (This is substantially higher than industry averages of 14.5%*) • The CTR for the December consumer e-Scapes was an incredible 15% rising 3% over last month and remaining significantly higher than the industry average of 2.71%* • The Hilton Marco Island Beach Resort and Spa was the most popular link in December Source: MailChimp Email Marketing Benchmarks by Industry porcidif0 FACEROOK PAGE REPORT - 31 Naples,Marco Island Everglades•Paradise Coast FAN GROWTH 3.9k Total Likes,and 166 people talking about this New Fans 101 7.5 • • / •-• • 2;i -�-� • VAItoRmpaiwilvionsonagowni 2 Dec 3 Dec 10 Dec t 7 Dec 24 Dec 31 PAGE IMPRESSIONS Impressions 4.6m by 973,406 users 400k ;300 ZOU 100 . I 1111 ■ ■ . � � � ■ ■ ■ ■ ■ . 11 � � � Dec 3 Dec.10 Dec 17 Dec 24 Dec 31 IMPRESSIONS BY DAY OF WEEK AVG TOTAL. ■User Post 5.06 Sun 163.6k 818.0k ,2,02,. IN Fan 1.6k •Paid 4.5m Mon miiiimmom 171.0k 854.9k All Page Post 1.2k ■Or l3 k 42.:k rue 156.6k 626.4k Mention 1.tk a Vira19.54 Wad 11111.11111110111111111.111 157.6k 630.4k Other 566 Thu mainals t24.4k 497.5k Fri 11111111.111111 102.2k 408.7k Sat INIMINNIMMIN 150.66 753.2k IMPRESSION DEMOGRAPHICS Here's a quick breakdown of people engaging with your Facehodk Page AGE&GENDER TOP COUNTRIES TOP CITIES 13.17 23/25 United Slates 957.9k Miami,FL. 63.9k 18.24 225/254 Germany 670 Orlando,FL 57.9k 25-34 Ma la ilk/52.3k Canada 516 Tampa,FL 50.3k 35-44 56.5k/226.2k Italy 327 Jacksonville,FL. 38.7k 45^54 49.8k!236.5k United Kingdom 319 Fort Lauderdale,FL 22.3k 551. 29.16 r 290.96 t7% .'83% Paradif TEE, RENE P SI:Ars 326 cp. Mentions Ii 2.al thle.teparadise h8alfollowers 8 connections Messages Sent 17 made in this tirne period Messages!Received New Followers 13 \i"\v„.. Clicks 0 You Followed Retweels A KEY INDIcAyoRs Wfth yoo,2:friorw,s, MY SOCIAL SCLRES INFLUENCE 43 ENGAGEMENT 13 121521111111111M 44ioo=?:::,mg FOLLOWER DEMOCRAPH1CS 18.20 21-24 on 25-34 I 35-44 IMINNIMIRIIIM 45-54 fp 39% 55-64 FEWAI.r.,01 owr.$ 65+ PUBLISHING DAILY IN:6 flfAc,71,";f1+S e:■-"C. MiFirOUfliWLiITCONLNF // \ T 1 - \ • % \ / 1/ A\ /P\ / \ Go 0 paadifq) 536 @ Mentions 4 —V\ @Paradise Deals lotI t°11"ers ParadiseDea1s Messages Sot fi itnficarelnigcttltTine period Messages Received 7 /' Now Followers 25 \•".,/\ Clicks 4 You Followed 1 — Retweets 4 KEY INDICATORS MV SO Al.5i - i I1FIUENCF4A ENGAGEMENTS • ,,,,, •--_ E22111 FINEINNINWIMINISM2 FOLIC viER DEMOCCAPIns 7 3 18,20 21 24 No 25 34 Inang 35-44 1111111111111111111111MINIESIMINIONI t5-54 it 45% 55-54 rcM',r c.,wrf 65+ PUBLISHING , IN r • \ T / \ % 5c • Itii 0 / parad TWITTER-GENERAL STATS :r 3 692 (8,Mentions ..�� @filmingparadiso total followers FilmingParadiso t connection Messages Sent made In this time period Messages Received New Followers 21 NA/1, Clicks 0 You Followe€dry, g�pr/f� -3 l — Retweets 0 INDIcAToRS f,.::).lr(:how f0wra<)orrvkrr:,-.n,mt f Y socl.5t..SCOPES INFE.UENCF 4 ENGAGEMENT 39 TWEETING E3 HAVIOE . CIeilVerTi4 • FOLLOWER DEMOGRAPHICS f kr CiF 11 T 1A.., 19.30 U 21-24 am C.3.i. 25-34 35-44 45-54 11111111.111111111 fp 37% -rMALE r+>i.LrW'Ep1!i 55-64 55+ PUBLISHING 14114.1,t, f..1.1 r 1 ye.11 twegT.., 11c;1!_v INTERACTIONS SIMEN K,Sd;, 1 T ,/ i to 0 pc)roollowlf , -Poqrf TER GENERAL STATS 712 P. Mentions @ParadiseMeeting total followers Paradise Meetings Messages Sent 11113:friri'letrtlisone ponied Messages Received 9 Now Followers 36 Clicks 2 You Followed 1 Retweets 6 z\-- KEY INDICATORS INFLUENCE 48 t4NGAGEMEN't 11 • NM •.; • rign FOLLOWER,EIEMOCRAIRHICS ,,d,t"..alea it:Shape!icier loos3egl.19 ,9e:ireece, 5-70 21.24 I fk1 • 25.34 35-44 1 '14 45-54 . 1jr 50% .ns 55-64 65+ PUBLISHING T 0,1 t.11'./t)tin 5il. t /\X / / \\ \ / \ • arodif0 TWITTER GENERAL,STATS ftee',06rersher I.20 i -Dtt:',6111tstre Mentions 24 @Paradise Coast t1tit9a815foliowers in SUM Paradise Coast 52 connections Messages Sent 20 made in this time period Messages Received 24 New Followels 86 Clicks 239 You Fo Hewed 11 Retweets 8 KEY NDCA1ORS 11\11,1..1t1.l.NCEl.62 ENGAGEMENT 44 Wi? Cie'sel Satioo UpdeteS New Contect ISESIMMINIMINail • FOLLOWER DEMOGRAPHICS ;SY 45-,E 18.20 I 2144 I 25-34 111.1111111111111111111. 35-44 001111111.1111111111111.111111111111111111 45-54 if 53% ititt.441E SOL t OWESS 55-64 .-l9rniTIllite6511491il 65+ • .'snce Oil your oulteund tweet, ' 4PNIENTtoNS 26 7471'5 s WTSOi.INIS TWE,, T3 T.:sir'Ts•1 •//' •,/ • • Go gle Analytics hap J1www paradtsacaast com•tyrip www.paradsecoasicom EDEF, Audience Overview Dec 1, 2012 Dec 31, 2012 I GU AP Overview • Visits A Det.15 Cktc 29 17,534 people visited this site "'"-"-- Visits: 20,370 Unique Visitors: 17,534 Pageviews:68,155 80.03%New Visitor Pages F Visit:3.35 lb 302 V,m13 19.97%Returning Visitor Avg.Visit Duration:00:02:38 4 MEI Vitsult. Bounce Rate: 50.21% u./. New Visits: 80.00% . , ,x„ Go "1e iAr.,,,-1,11,--: h.........p...........„.„.. www.earadisecoesicom{DEF... Internal Dec 1, 2012- Dec 31, 2012 Visits and Avg..Time on Page by Cam... Visits and Avg.Time on Page by Source I Medium Campaign Visits Avg.Time on Source I Medium Visits Avg,Time on Page Page google/organic 6.024 00:01:04 winter-2012/ 13 0000.28 13 {direct):{none) 4,010 00:01:17 Stone Crab 6 00.00:13 google 1 cpc 3.021 00:01:04 Festival cityofrnarcoisland. 742 00:01:07 Summer+In 6 0.00 cm I referral 0 .D0 cremental bingl organic 733 00:00:58 spring-sum 5 000000 mar yahoo 1 organic 682 00:01:07 2140-spring- arriabo-suedwestfl 4 00.00 DO 651 0001:04 summer onda.de 1 referral WeatherNY franklintempletons 3 00 )000 CH11896 A 1 hootoulcom/refe 302 00:01:44 rral alrttan I 0000:00 naplesgov.corn i r 207 00:01:05 paradite reli eferral nod 1 00:00:00 real-time-tracking. 247 000134 Prodigy 1 00:00:00 net/referral Spring 1 eo:oe:oo December eScapes Sent Dec 14, 2012 at 4;10PM Sent to 16,680 unique SubSCtiders in Consumer Escapes *Opens and 0 ink arks Fr*first day Jt. esse...41■wax4§010bNINMPR*0/00,/0.441.=4.ex.galiaffltite .toyoltrrmoiippli""41,4"""nivomme4mpt.'"ert. 0401$44,0044.04"6""=" 0, Campaign Overview < 1,295 unique opens 9.87%at an recipients opened so far aparts tr,date 0 3,559 Bounced 15.14%chcked a katk(196 poupiel ddalan't delfuered 0.21%unsubscribud(27 people) 11,826 Unopened Op ,atas are only*Amara*, 8 pervie enarktz it as som(106%) 0 share&acress Facebook,Twitter&ernad 3 Links Clicked 196 tang!!!claS!d(1407.4dcrisds,sra T:7329 total clicks mark,by 196 peDi* " •person didn't dick crktd That,64..864,*of ar tnorye who opened.. . 1..•63 clicks rge off??trnaw. .. . • . , . : , , p , 'V C S ' r 1 o :.2.9....o , / ne ,,..„,.., 0. . „ 11 N 3 et, , .. c Sales & Marl�etin Technologies, Inc. . ..„.._. ,,,,,,,''- ,,,,,,- ,,„,„,_„„, ,,,,,, „ „,,,,,. .. ... ... .., , „„,, , , ,,:„...„,„,. ..........,,,ii,„,,,.. , .. . ,,,,_ .. , ,- ' itiblw�f. sales& Marketing Naples CVB Monthly Search Engine Report TECHNOLOGIES $reaf hrotajh Itaaxita from thr Internet '». '<«ke, F�� :� '�.�v.�z ' k ,...'' H, a«. ' Keyword Rankings: December 2012 All Keywords 1st Page❑ 2nd Page D 3rd Page Keyword Google Yahoo! Bing 9 visit naples florida 3 v 3 1 : family vacation naples florida 3 i 12 i 4 :: family vacation Marco Island 6 T 3 t, 6 vjr everglades vacation 8 ° naples florida vacation 10 v 1 ;T,,' golf courses in Naples and Marco Island 11 WI pet friendly hotels Naples 13 ; 17 ; 3 ; marco island vacation 1 ,!! 25 'I 241v#' naples florida 12 V 9 4 florida destination weddings 16 ; ':46, ' =! beaches in naples florida 11 pet friendly vacations florida 12 3 family vacations florida 14 v florida family vacation 18 • florida beach vacations One of the things you look at when trying to be successful on the internet is where specific keywords rank on the search engines.The higher the ranking the more exposure you have to potential visitors. The above report shows where several"money"keyword terms rank on the three largest search engines—Google,Bing and Yahoo. m ;:t Sales & Marketing Naples CVB Monthly Search Engine Report TECHNOLOGIES 8rratrthrough Results from the Internet During the month of December, Miles Media and SMT continued to work on optimizing the site from an SEO on site perspective. **Keyword rankings are declining for specific keywords. This is a direct result of the changes Google implemented to rank sites during 2012. SEO changes to the website were made in phases Phase 1 was completed in November. This involved the updating of a select group of page title tags, H1's and meta description; which are key components of Google's ranking system. Phase 2 done in December-This phase will continue with the established process of page updates for Google. *Final Phase with Content recommendations to each page to be finished in January 2013 3 : 3 G z -•11 Saks& Marketing :TECHNOLOGIES Naples CVB Monthly Search Engine Report lAroketuouyh Results from the inrnvt , ....,. a ,,, ,: , Pay Per Click Summary Impressions Clicks CTR Cost CPC Conversions Cost/Cony Conversions 1 Clack Many Per Click November 94,308 3,483 3.69% $1,519.74 _ $0A4 87 $17.47 189 December 94,119 3,357 3.57% $1,519.92 _ $0.45 77 $19.74 165 iii t Change 0.2x'6 3.62% -3.42% 9.01 6 3.77% -1129 m 13.00% 12.70% €.. The account generated Naples,Marco Island messaging to over 94 K searchers during the month of December. y `The site generated an overall of 165 conversions during the month of December. a I i Average site positaonramained constant at 1.2 during the month of December. l Travel/Vacation related sites tend to experience decreased seasonal searches during the early months of the winter season. The following additional keywords were tested"F ior'i�da Beach Vacations""Family Vacations Florida""Marco Island Vacation" 1 ',,`• Sales& Marketing rEcH t € ti Naples CVB Monthly Search Engine Report Hrraihrrwgitr kra rtts treat thh anternrr ...,.. ..,„ ;v. :.,. �, Monthly Google Pay Per Click x. Jan $1,253.19 3,817 $0.33 189 Feb $1,229.76 3,643 $0.33 N/A Mar $930.24 1,327 $0.70 N/A April $2,148 2,274 $0.94 333 May $1,610.88 2,585 $0.62 286 Jun $1,002.49 2,208 $0.45 389 - July $1,040.75 2,249 $0.46 368 Aug $790.44 1,795 $0.44 308 Sept $761.99 1,760 $0.43 323 Oct $1,256.86 2,585 $0.49 259 6 Nov $1,519.74 3,483 $0.44 183 €; Dec. $1,519.92 3357 $.045 138 "November Text Here t 4 Fulfillment Services Phase V Naples, Marco Island, Everglades CVB Request Summary by Source For the month of December 2012 Magazine FriendiRelative 256 2 CVB Office 5 Other/Unknown Website 7 138 Total Inquiries: 408 Naples, Marco Island, Everglades CVB Request Summary by Source For the month of December 2011 Magazine Friend/Relative 15,917 55 Meeting Planners 1 Golf Guide 6.132 CVB Office 22 Website 4,706 TV 18 Travel Agent 6 Newspaper Other/Unknown 6,682 188 Total inquiries: 33,727 Naples, Marco Island, Everglades CVB Request Summary by Source Year to Date 2012 Meeting Planners Golf Guide 1 6,132 Friend/Relative CVB Office 48 17 Website 4,121 5 Travel Agent 6 r i� Other/Unknown I 165 Total Inquiries: 32,602 Magazine Newspaper 15,426 6,681 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of December 2012 Consumer Directories 175 ' v`c a s toe yva4 yEA r 74141,3 Consumer E-Marketing Consumer Magazines 139 19 Total inquiries: 333 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets For the month of December 2012 Niche Markets(ECO) 62 Total Inquiries: 62 Inquiries — Leading 4 Countries December 2012 2011 2012 USA USA Brazil Canada Canada Brazil Netherlands UK Inquiries - Leading 6 States December 2012 2011 2012 Florida Florida Illinois New York New York Illinois Pennsylvania Michigan Ohio Pennsylvania Indiana North Carolina Collier County CVB Inquiries by Type Calendar Year December 2012 Y-T-D Phone 146 1 , 969 Publications 694 30, 300 Web site 139 3, 712 Info @ParadiseCoast 0 1 Misc. CVB Services Calendar Year December 2012 Y-T-D Info Ctr Shipments 1225 23, 175 Editorial Gen Calls 31 528 Mtg Planner Calls 0 7 Storm Info Calls 0 4 Storm Accommodations 0 61 Sports Council 0 0 Film Commission 0 5 Travel Agent 0 4 Live Chat by Page December 2012 BY PAGE Page # of chats Minutes Min/Chat Home Page 2 10.3 5.1 Totals 2 10.3 5.1 Live Chat by Topic December 2012 By Topic Topic # of chats Minutes Min/Chat Outdoor Activities 1 4.3 0.0 Sports 1 6.0 0.0 Totals I 2 I 10.3 I 5.1 Misc. Services November 2012 Media Month YTD % YTD Meeting Planners GAP 2 2 20% Meeting Planner Kit Fulfillment 1 3 30% Meeting Planners 3 5 50% Promotions PPD 2011 1 1 10% PPG 2011 1 1 10% PPP 2011 2 3 30% Promotions 4 5 50% Grand Total: 7 10 Misc. Services December 2012 Media Month YTD % YTD Meeting Planners GAP 1 1 1% Post Show Followup Chicago Holiday Show 48 48 72% Florida Huddle Februat 0 0 0% Meeting Planners 49 62 93% Grand Total: 49 67 «_„---,„ sx -- .. .. mow, _ „„ . , 4 . , , a , ( vo , ...., , , , R ...,,,, - , ..... '�.T ��C .. uestions? .#t aples y3t t • ;� ,,-,it/' 1� arco Island •+a *� C�.� s ��.e '-i^,t,, g• 'P e �,1, ..vim �. R �r c CFC 7 u "r;?): . <•,r4A f t r 'a��'r '3' / ` w/ Everglades • ;'. r�' - • 7• ,x-.,,,`I',.:,44;..iliM;,,,, ,,',1'',.„;,2rr%o/ i< 4 , ..;.. January 28,2013 Tourism Staff Reports 10 a-g ifoZ 1 •i"."4 7.4ple4 Mum Wind Si-v(110410 DIRECTOR'S REPORT Recent Activity-January 2013 Sports Council of Collier County Board Meetings RESTORE Act Meetings Sun Country Airline meeting with RSW Marketing Staff FGCLI Resort & Hospitality Management Advisory Board Meeting DMAI Education Committee Conference Call Andy Marquart, Children's Museum's new Director Meeting Naples Depot Photography Exhibit Opening larmon-Meeks Gallery 50th Anniversary Celebration Naples Backyard History Program by Peter Thomas Medical Tourism Committee Meeting Leadership Collier Presentation on Tourism VISI r FLORIDA Board of I)irectors Meeting- Daytona Beach Florida I luddle'Frade Show- St. Augustine II'S Chambers Annual Meeting Welcome Message- Waldorf Astoria Naples IISMAI Adrian Awards Dinner- New York City Grater Naples Leadership Commerce Day Presentation January 28,2013 F Tourism Staff Reports 10 2 a-g _ ,� �a�4,tf�rtuh��sr� !, '. t�4CS,..�., SALES DEPARTMENT-Debi DeBenedetto and Jennifer Leslie Industry Relations—Sales • Medical Tourism meeting Scheduled Jan. 23rd • Medical Global Conference registration for Philadelphia • 5 requests from planners for CVB assistance for Medical meetings already booked in destination various hotels • Graduated Leadership Marco New Product Development • Sales Mission Status—Boston cancelled—no partners • Philadelphia Sales mission planned and in motion • HelmsBriscoe Annual ABC conference registered • Conservancy Naples tour and Restaurant openings updates Familiarization Trips • HelmsBriscoe Familiarization trip planned and marketed — ties to annual HelmsBriscoe Annual ABC in Orlando April 2013 • Sites: 3 —Rock solid Granite, Council of State Chambers, Visit Florida German Representative to visit Trade Shows • Florida Huddle St. Augustine Jan. 24-26 • New York Times show Jan. 18-21 —CVB representative attending RFP's and Booked Business • Current report dates - sent out 9 RFP's • Booked 1 group for a total of$128,240.00 in Room/F&B sales. • We still have a lot of tentative group bookings due to lack of reporting from planners and partner hotels. Sponsorships RFP Enhancements No new current requests or commitments for this period. 3 Booked Enhancements with $ 288,585 potential ROI January 28, 2013 Tourism Staff Reports 10 a-g 3 • Napir4 Mattot4And r.b'71 1°,d$n§a$i>€" 9, Fe 1:v4"i4w ✓'"'+w�`= r PUBLIC RELATIONS & COMMUNICATIONS- JoNell .Modus & Angela Mine Top Local Tourism- Related Publicity Naples Daily News—January 14,2013 Runner's magazine puts Daily News Half Marathon at top of world's best list http://www.naplesnews.com/news/2013/jan/14/runners-magazine-puts-ndn-half-marathon-at-the/ Runner's World magazine ranks Naples Daily New's Half Marathon as the#1 Half Marathon for 2013. Tourism related quotes from John Sorey and Jack Wert. Marco Eagle—January 10,2013 Blue skies ahead?Island hotels, merchants see positive signs for 2013 http://www.marconews.com/news/2013/jan/10/blue-skies-ahead-island-hotels-merchants-see- for/?partner=RSS Story includes CVB quotes and background visitation, occupancy and ADR data provided to writer. Naples Daily News—January 8,2013 Arthrex conference hosting two hundred surgeons, boosts medical tourism in Collier http://www.naplesnews.cam/news/2013/jan/08/arthrex-conference-hosting-200-surgeons- boosts/? sm au =iVVI1540632wsDj711 Quotes from Jack Wert on impact of medical conferences on area tourism. Naples Daily News—Jan. 1,2013 Top 5 Business Stories of 2012 http://www.naplesnews.com/news/2013/jan/01/top-5-business-stories-southwest-florida-year/ Tourism growth and the record setting FY 11-12 tourist tax collections ranked as one of the NDN's Top 5 Business Stories of 2102. From CVB news release about tourist tax record and visitation. Business Currents—January 2013 Transitions—Business pros on the move and accomplishing things Chris O'Brien has been named the new Sports Marketing manager for Collier County... Announcement picked up from CVB news release Florida Sports Commission—FlaSports.com Collier County Sports Council information updated to include Chris O'Brien Announcement picked up from CVB news release Gulfshore Business—December 2013 A Look Ahead—Guarded Optimism: Tourism and housing will continue to improve, while our other economic drivers still face challenges Positive outlook for early to mid 2013 provided through a quote from Dr. Walter Klages. January 28, 2013 Tourism Staff Reports 10 a-g s't � 4 %AZ Mipite$Matt rs Wand Naples Florida Weekly—December 20,2012 Business On The Move -Tourism Marketing -Chris O'Brien has been named sports marketing manager for Collier County... http://naples.floridaweekly.com/news/2012-12-20/On the Move/T'ourism Marketing.html Announcement picked up from CVB news release Naples Daily News—December 13,2012 It's Your Business O'Brien new sports marketing manager-Announcement picked up from CVB news release National Publicity Highlights Associated Press and hundreds of print,online and broadcast outlets—January 13,2013 and ongoing Fla. Python Challenge draws about 800 hunter Dateline: Big Cypress National Preserve http://hosted.ap.org/dvnamic/stories/U/US ODD PYTHON CHALLENGE?SITE=AP&SECTION=HOME&TE MPLATE=DEFAULT CNN and multiple news media sites as well as broadcast stations—January 18, 2013 Escaped Grizzly Cub Seen Near Naples, Florida http://fox2now.com/2013/01/17/escaped-grizzly-cub-seen-near-naples-florida/ News of escaped grizzly bear cub named 'Boo Boo' making the rounds of national outlets. DCist.com—January 16, 2013 Ridiculous Inauguration Deal of the Day: Inauguration Sucks so Let's Get Out of Town Edition http://dcist.com/2013/01/ridiculous inauguration deal of the 7.php Lemon Tree Inn created an Inauguration Package for D.C. residents to escape the presidential inauguration madness and put it out to Washington, D.C. press. It generated a light-hearted and positive story on DCist.com. HuffpostTV and many other print,online and broadcast outlets—January 18,2013 'American Idol': Lazaro Arbos Stutters When He Talks, Soars When He Sings http://www.huffinTtonpost.com/2013/01/18/american-id o l-lazaro-arbo-stutter- video n 2501225.htm1?utm hp ref=reality-tv Contestant from Naples, FL advances on American Idol, overcomes stutter with singing JetSetExtra.com—January 8,2013 Everglades, FL USA: Journey to the Center of the Everglades http://www.jetsetextra.com/insiders/barbarabeckley/201 3/01/09/everglades-fl-usa-journey-to- the-center-of-the-everglades/ Journalist Barbara Beckley's firsthand account of a swamp walk in Fakahatchee Strand on one of her numerous visits over the last several years. January 28, 2013 .: Tourism Staff Reports 10 a-g 5 •� r+ n 1 d \� lltatx 4vrge„Lukate"` »« Lakeland Boating—December 26,2012 Extensive destination feature from Chicago-Area boating magazine about visiting the area while cruising. Top International Publicity The Daily Mail (UK)—January 17,2013 'Speaking is a roller coaster': Ice cream man overcomes paralyzing stutter to wow American Idol judges http://www.dailymai l.co.uk/tvshowbiz/article-2264309/American-Idol-hopefu1-Lazaro-Arbos- overcomes-stutter-beautiful-rendition-Bridge-Over-Troubled-Water.html Lead entertainment story profiles young American Idol contestant from Naples, FL who overcame his severe study to sing his way into the competition. Read more: http://www.dailymail.co.uk/tvshowbiz/article-2264309/American-Idol-hopeful-Lazaro-Arbos- overcomes-stutter-beautiful-rendition-Bridge-Over-Troubled-Water.html#ixzz211.,11V3ww Toronto Sun—January 2013 Top Ten Resort in Florida http://www.torontosun.com/2013/01/15/top-10-resorts-in-florida Canadian newspaper puts The Ritz-Carlton, Naples and Marco Island Marriott Beach Resort, Golf Club& Spa on its list and slide show of top ten resorts in the state of Florida. The Province (Canada) (UMV: 350,000; Circ: 144,537) Dreaming of an Island Beach Getaway Round up of island beach vacation spots includes Marco Island. Result of CVB/LHA FAM visit by journalist Debbie Olsen. http://www.theprovince.com/travel/Dream ing+island+beach+getaway/7715556/story.html The Calgary Herald (Canada)—December 14,2012 (UMV:510,000 Circ: 118,568) Dreaming of an Island Beach Getaway Round up of island beach vacation spots includes Marco Island. Result of CVB/LHA FAM visit by journalist Debbie Olsen. http://www.calgaryherald.com/travel/dream ing+island+beach+getaway+perfect+family+m emori es+await+just+south+border/7700772/story.html January 28, 2013 Tourism Staff Reports 10 a-g 6 Muuolyziod Media Assistance Local • Laura Ruane—Ft. Myers News-Press—Jack Wert interview re: Canadian market as part of story tied to Lee County VCB's Canadian market report. JNM followed up with latest (November)tourist tax and visitation data. • Lance Shearer—For Marco Eagle, provided year to date research and other requested info for story looking at tourism year end and outlook for 2013 • Business Currents—wrote 2013 season preview article for February 2013 issue National • Convention South—provided meeting planning information, full press kit and photos for SW FL destination feature. • Boston Globe—sourced Old Florida Festival photos for Boston Globe—info provided to writer via VISIT FLORIDA about Viva Florida 500 events will be included in upcoming story. • Sandra Friend—provided photos from the 30`h anniversary unveiling of the new Southern Terminus Plaque at Big Cypress National Preserve Oasis Visitor Center for the Florida National Scenic Trail for use in blogs, website, upcoming publications, etc. • Barbara Beckley—provided photos for use in her upcoming story about hiking in the Fakahatchee for JetSetExtra.com • VISIT FLORIDA—Travel deals for northern markets, compilation to be released by VF. Passed lead along to LHA for fulfillment. • VISIT FLORIDA—Valentine's Day features, compilation to be released by VF. Passed lead along to LHA for fulfillment. • 10Best.com—photo request fulfilled for use in upcoming story about Florida's 500`h celebration. International Sarah Howden—Doing articles about a Fly/Drive vacation from the UK to Ft. Lauderdale and Naples, with emphasis on a romantic getaway in Naples for the i-On Edinbugh glossy magazine and for Edinburgh Evening News. • George Bailey—travel feature writer for a network of 41 Canadian newspapers. Provided itinerary assistance, lunch and tour during recent visit. Will cover Naples and the Everglades in two separate stories. • Bev Fearis—TravelMole.com and other UK outlets. CVB team arranged a trip with See Manatees Guaranteed for her on her tour of southern Florida. January 28, 2013 Tourism Staff Reports 10 a-g 7 ` Matto t nd Photo Requests Fulfilled MEDIA SUBJECT PUB. DATE 10Best.com Slide show on Florida's 500 th birthday Undiscovered Florida VISIT FLORIDA insert for National Geographic Traveler, other distribution JetSetExtra.com Fakahatchee January 8, 2013 Strand/Everglades hiking NaplesChamber.org Photos for use on newly designed Chamber website's Visitor Section Southwest Florida Guestbook For use in annual book placed January 2013 in thousands of area hotel rooms January 28,2013 Tourism Staff Reports 10 a-g NA O.*•� �Starr c�lkiantl ° '� FILM OFFICE—Maggie McCarty PRODUCTION NOTES • Blair — print catalogue • Scout with location manager and Production Company. • resulted in 10-day shoot Crew of 10, 130 room nights, • $50K spend • Kanaka/Peking Express — TV series (Europe) • Now shooting in the Ten Thousand Islands • Soft Surroundings — print catalogue • St. Louis-based women's lifestyle catalog shot in private Naples residence that was selected through several location scouts WORKING LEADS • "The Shallows" — indie film The OFE has had no re-application for tax incentive • AT Films — TV commercial • Pacific Productions — still photo Los Angeles based agency is planning to shoot on various area beaches in mid-Feb. • Fit for USA — on-line learning program (Germany) • Coming from the CVB relationship with Diamonde, fulfilled a request for the history of films produced in our area which will be considered for their new on-line learning classes for travel industry professionals. • Picture Frame Entertainment — TV series • TLC —TV series • First Shot Productions — print ad Commercial production agency considering local locations. Permits pending • Peter Anthony Group — indie film January 28, 2013 Tourism Staff Reports 10 a-g V.P E r t t,4,,° • PBS — TV series • The Amazing Race/France — TV series • AIU — student film • ALL CURRENT PRODUCTION OPERATIONS • Issued film permits • Location library upload • Lead/inquiry response • Monthly Revenue Tracking Followed-up with activity worksheets to clients Recorded data • Client Management • -Opened a production file for each inquiry • Create content for social media (Twitter, FaceBook, LinkedIn) • Continued work on Florida Film Commissioners Handbook for Film Florida- To be presented at the Annual Board meeting — June ' 1 3 • Conference Call/Film FL Legislative Committee • Motion to "Increase the Under-utilized Regions* bonus from 5% to 10% and to lower the qualifying threshold from 67% to 25%" passed unanimously *which Collier County is designated • Coordinating Manchester Sales Mission to coincide with BVE London Production Show • Film Florida launching its first trade mission to Manchester, UK, which has become a major media center and has created an industry cluster designated as "Media City" for such businesses including the international headquarters for the BBC. A Media City Reception is planned as well as individual meetings. January 28,2013 Tourism Staff Reports 10 a-g 1 0 nar,o Wand 4.> t z". ,sd9E3a. Sgt :vrttipal s MEETINGS/CONFERENCES • National Association of Television Production Executives Conference and Tradeshow- Miami Beach Film Florida official sponsor see invite below The only U.S. market serving the worldwide television community, this three-day market and conference is recognized as a key media event. "If you buy, sell, develop, finance, advertise market or license content; implement technology; exploit rights; or leverage media assets, the annual Conference & Exhibition is the best place to be for success today and growth tomorrow." MISCELLANEOUS ACTIVITIES . • Participated in interview and survey conducted by MNP, an advisory firm for the Motion Picture Association of America, studying the relationship between tourism and the film and television industries January 28,2013 Tourism Staff Reports 10 a-g r• 11 s Mato island SPORTS COUNCIL—Chris O'Brien Calendar Year: 2012 Results Events Number of Events 24 Total Visitors 17,589 Event Participants Estimated Number of Participants 7,036 Spectators Estimated Number of Spectators 10,553 Room Nights Generated Total Room Nights 9,351 Direct Spending $ 5,563,142 Event Highlights Kelme Cup Soccer Events in January 2013 brought an estimated combined 7,400 visitors for two weekends in January and generated over 3,000 room nights. Corrigan Sports DeBeer/Intercollegiate Women's Lacrosse Coaches Association in November 2012 brought 400+college coaches, and 3,200 student athletes from 160 lacrosse teams for the Presidents Cup event. The HITS Triathlon event was first hosted in 2012 and included five distances for Triathlon including a full Iron Man distance. This event was repeated in January 2013 and is destined to grow in future years. January 28, 2013 Tourism Staff Reports 10 a-g °, y 1244 „�J w r,tarcrrlsdon�l f torn i s to ct Par,dss #;,+er m#ts .� ,.. OM.MAC-IJK REPRESENTATIVES Race to Paradise Coast VIP Fam Visit: Paradise Coast 2-6 December, 2012 The destination hosted this very successful VIP UK group— a total of 12 senior decision maker guests plus two hosts experienced all segments of the Naples, Marco Island & Everglades destination. The focus of the trip was to showcase golf&the diversity of the destination including a boat trip into the Ten thousand islands. The host properties included the Waldorf Astoria Naples, Marco Island Marriott Resort with three golf courses experienced and the Inn on 5th for final dinner— including showcase of the new Club Suites. The group was impressed with the caliber of the accommodations &golf. The destination itself was also commended — many visiting for the first time and the group enjoyed meeting the property contacts and sponsors of the trip. Many said it was the best golfing trip they had ever experienced. Social Media efforts were introduced &expanded during the trip - many present were avid users but we encouraged further participation. Video footage was created throughout the trip, with interviews conducted with key personalities from the properties and golf courses. These are currently in editing and will be hosted on Travelmole over the coming months. Additional photo images were taken & again will be used during the coming year &to assist with social media updates as we move forward through 2013. MARKETING/SALES/PROJECTS &ACTIVITIES Activity including Trade Marketing Campaigns &Advertising /Consumer Promotions /Ongoing Activity (all activity on co-op basis with partners) PARTNER/PROJECT ACTIVITY RESULT Travel Mole Group trip with VIPs, Trip completed. accommodation at Marco Island The"Race to Marriott &Waldorf Astoria Following up on additional Paradise Coast" coverage due and progressing January 28, 2013 Tourism Staff Reports 10 a-g ,, 13 i, a 4taur h anc1 Fiends LaM .1c h t � ' Trade golf promotion video edits &VIP Fam trip in Dec' 12 PR exposure in trade Following the Race to Paradise trip, Ongoing and consumer titles OMMAC is working on including the hotels in all relevant editorial opportunities— focusing on the accommodation, cuisine and spa features OMMAC is also looking at all destination, wildlife and Florida opportunities with media to drive exposure for Paradise Coast Brand USA Ongoing communication to seek OMMAC following up. opportunities for Paradise Coast The Corporation for Results of the co-op BA participation. Travel Promotion campaign due in January Visit USA Road show Completed this event &will follow Follow up planned for January up with the delegates—estimated attendance 300 Agents Waitrose Consumer Successful promotion now OMMAC to liaise on best date Promotion with: complete. We received a total of for 2013 follow up offer with 16,126 consumer entries in total NATS & Naples Bay Resort NATS & Naples Bay which is an excellent result—with Resort. even more viewing the page. In-kind with Brand Total of 3,104 opt-ins for more USA information &the follow up offer. January 28, 2013 Tourism Staff Reports 10 a-g ,, 14 1aIarc�ltrrtl to +114's L aNt Partdi%, I.� Virgin Holidays Participated in additional OMMAC follow up on results — opportunity within the Florida due in Jan / Feb Co-op campaign focused mini brochure distributed across 100 retail stores (1000 copies per store) Meetings/Sales Calls 1 2-6 Dec - Attending Race to Paradise Coast VIP fam in Naples Marco Island Everglades 2 2-6 December — able to hold additional meetings with a number of industry partners during the Fam time frame, including Marco Island Marriott, Waldorf Astoria, Inn on 5th, LaPlaya. 3 Attended the Shark shoot out 4 Participated with Wave Runner experience with Marco Island Water sports 5 Attended Virgin Atlantic event for Head of Sales, UK, Paul Wait — approximately 60 guests & Virgin Atlantic team in attendance 6 Attended the Visit Florida partners meeting — update on plans for 2013 & recap on recent V Fl retreat held in Florida 7 Co-hosted tour operator suppliers at V Florida Christmas luncheon Public Relations & Media Correspondence • General media liaison to promote Paradise Coast • Social Media — FaceBook and Twitter CONTACT ACTIVITY RESULT Visit Florida UK Attended Partners meeting with Ongoing follow up update on PR focus &activity for 2013 January 28, 2013 f _ Tourism Staff Reports 10 a-g 3 6r+ 'z t Est r�cis t:serg3:uics � Social Media: Ongoing - continue to develop Currently reviewing for new the Paradise Coast UK FaceBook highlights in new budget year to FaceBook and Twitter page and Twitter account. engage more followers OMMAC is capturing the social networks' reach following Race to Paradise Coast trip. 2013 campaign in draft plans jai 4vP4 '411 ih 1,4 Y W P 9m1 } w : 16 * Y January 28,2013 Tourism Staff Reports 10 a-g • 1444pk,8 Mot 44 Wand DIAM(:.?NDE- EUROPEAN REPRESENTATIVES Tour Operators o Thomas Cook: Confirmed participation in the Neckermann Truck promotion that will take place in March 2013. A fleet of trucks will be branded with the different Florida areas (participating CVBs) and the trucks will be on the road for 4 weeks. The usage area will be all over Germany. Cost for one truck which we confirmed is 1,600€. Other participating FL partners are so far: St. Pete/Clearwater, Orlando, Miami and Ft. Myers. o TUI: Secured inclusion of NAP in their Florida fam trip with a group of 17 persons that took place in November 2012. Accommodation and transfer was covered by TUI; daily activities and one dinner was organized and hosted by CVB. o Dertour: Held a personal meeting with Katja Wagner in the Dertour head office on November 15 in order to discuss numbers and marketing activities. Booking numbers: Numbers for summer 2012 have been satisfying: increase of over 30%. o Meiers Weltreisen: Held personal meeting with Heike Pleuter in their head office on November 7. They are very satisfied with the booking numbers for summer 2012: Naples is up by 25%which is more than the US in general. o Canusa: Received first results from the "Florida Insider Community" campaign: 98.000 clicks have been counted on the website overall (under consideration of all promotions done, i.e. ads, newsletters etc). 4 2% of these clicks have been new contacts for Canusa. Also on FaceBook they saw lots of activities with 2.400 fans communicating about the community. And 400 Insider Tipps have been placed by interested consumers about places they have been to in Florida. Beyond this image effect Canusa noticed an increase in requests for the destination of Florida by 27% and in bookings by 18%. Under consideration of average prices for the trips and average stays, Canusa reports an additional value for them of 680.000 Euros and expectations are even higher as they see this as a long term marketing tool. At the end of the campaign we will receive more detailed results for our region. o Explorer Fernreisen, Kathrin Ben Mansour: Secured a marketing package including production of a flyer (5000 pieces) with offers for a South Florida Fly Drive and Naples hotels for distribution at all upcoming consumer shows and a newsletter dent to 35.000 contacts, date tbd. January 28,2013 Tourism Staff Reports 10 a-g 1 E,iai a lea y, N., tvvfouk, Also the new layout of the catalogue looks very fresh. They replaced 2 hotels by new ones: Ivey House is now featured for the Everglades and Boathouse Motel for Marco Island. o Flextravel: Received good results on the joint marketing campaign we realized in summer: The newsletter was sent to a total of 90,000 consumers, 19,000 opened the newsletter and 11,000 opened the NAP landing page whereby 1,700 persons clicked on the offers and finally 3 concrete direct bookings resulted. All in all the result was good in terms if image building, looking at a newsletter opening rate of more than 21% and a click though rate of more than 12% and considering that the majority of the bookings are still made through travel agencies in Switzerland. o Jan Doets: Secured further inclusion of the English Visitor Guides into the traveler's documentation of their clients. Shipped 200 copies through Phase V. Travel Agents o Sales calls: Total of 26 personal visits to travel agents in Germany, Switzerland, Austria, Netherlands o Dinner Event in Cologne on November 22, 2012: 28 agents o Dinner Event in Stuttgart on December 11, 2012: 21 agents EVENTS o Fam Trips • Willy Scharnow fam trip: A total of 12 travel agents and travel agency owners plus one tour guide from the Willy Scharnow Foundation visited the area on October 20-23, 2012 after beginning the fam in St. Petersburg / Clearwater on October 17, 2012. The fam was escorted by Ramona Oehler on behalf of NAP CVB. Received great feedback and all of the participants have stated that the trip was very useful for them to enhance their ability to sell the region to their customers. We have included the participants into the NAP newsletter mailing list. Following the fam trip, Willy Scharnow has published a press release called "Let's go west in Florida!" The press summarized the trip and finished with details about the Everglades, which was a highlight for the participants. • TUI fam trip: Organized the TUI fam trip together with Angela and Jennifer from NAP CVB. We have received very positive feedback, with the Dinner Cruise being the highlight for the participants. They have summarized their trip in a video that January 28, 2013 Tourism Staff Reports 10 a-g 18 iviarcti Woad AttgLIdt. was published on FaceBook: http://youtu.be/2eKENQw3_D4 • Personal visit: Ramona Oehler visited the area on October 17- 20, 2012 prior to the Willy Scharnow fam to familiarize herself with and gain knowledge about the area. She has visited 7 hotels for a detailed side inspection. • AER fam: Realization of the fam trip in cooperation with Delta Air Lines and Florida Keys CVB on November 28 - December 4, 2012, with the target to promote South Florida. A total of 9 travel agents, mainly Owners, attended the fam trip which had a very good outcome. Except 1 attendee, all of them were Florida first timers and NAP was the first impression they got. We received an outstanding feedback from the travel agents. o Exhibitions • Ferienmesse Basel, Switzerland: Secured participation with brochure distribution via a Swiss travel agency for the consumer show which takes place February 22-24, 2013. The travel agency will act as USA specialist. In 2011, the show counted almost 21,000 visitors. Brochures have been ordered through Phase V. • Ferienmesse Lucerne, Switzerland: Secured participation with brochure distribution at the consumer show in Lucerne, which takes place January 25-27, 2013 • Consumer shows Austria: Secured participation in 3 consumer shows in Austria in early 2013. Negotiated a rate of 200€ total for brochure distribution at all 3 shows through Visit USA Austria. The consumer shows will be in Vienna, Linz and Velden and brochures have been ordered through Phase V. o Travel Agent Functions • Visit USA Halloween Event: Participated in a 2 days weekend event that took place at Frankfurt Airport on October 27-28, 2012 and presented NAP to a total of 138 travel agents from all over Germany within 11 seminars in total, 15 minutes each. • Travel Agent USA Evening Event in Cooperation with DERTOUR: Secured the inclusion of the Paradise Coast at the Atlasreisen travel agency B2C evening event in Castrop-Rauxel (Cologne area). 30 chosen customers were invited to a North America evening function, which they have arranged in cooperation with DERTOUR, introducing California, New York and Quebec. The agency manager, who participated in the Willy Scharnow fam, introduced the Paradise Coast to the guests, handing out maps and information material, which was provided by us. January 28, 2013 Tourism Staff Reports 10 a-g 19 ',:iptvw NtArc o lthisad lstrrut4 . Please find pictures attached. Marketing o Mailings: • Quarterly NAP Newsletter: Sent out quarterly NAP newsletter to 1992 travel agents in Germany, Austria and Switzerland on October 29, 2012. Please find a copy attached. • Christmas Newsletter: Sent out Christmas NAP newsletter to 2062 travel agents in Germany, Austria and Switzerland on December 14, 2012 featuring a 4 pages travel report about one of our NAP trips. Please find a copy attached. o Online Activities • Fvw e-learning: Launch of e-learning campaign on October 3, 2012. • Visit Florida: Secured and published a blog entry for the German Visit Florida Website, highlighting one day in the Everglades. The blog entry was jointly promoted on our as well as Visit Florida's FaceBook page. • ASNM Media: Provided input with text and images for the newsletter layout. The final layout has been approved and sent out on November 29, 2012. The second newsletter will be sent out in January 2013 to a total of 740,000 consumers. • Fly.com: Secured the presence of the Paradise Coast on the website www.usa-reiseland.de, which is a USA specialist. We have delivered writing and images and the area is now featured with approx. 500 words, highlighting the area. • Visit USA Austria: Secured the presence on the Austrian Visit USA Website. We will get an own subpage featuring the Paradise Coast. We have delivered the input in writing and images and Visit USA is currently working on including the input into the website • Funtravel: Secured the linkage of paradiscoast.de on the online travel agency Funtravel. They have started a photo competition for consumers and we have sponsored a beach bag. • SunshineState Network: Initiated cooperation with SunshineState Network, which is an online provider for general information as well as vacation homes in Florida. We have requested an appearance of the Paradise Coast on their website and have offered to provide information. We will have a meeting during the CMT consumer show in January January 28, 2013 Tourism Staff Reports 10 a-g 20 a i:Auto Wand is and discuss possibilities of cooperation. MEDIA o Press features: • Diner's Club Austria: Secured no cost feature in the September issue of the Diners Club magazine Austria. The feature included a description of "the perfect day" in the travel news section of the magazine. Please find a copy of the feature attached. ADMINISTRATIVE/OTHER o Brochure fulfillment: 242 in total O German travel industry focuses on sustainability ; o The German travel industry will focus more strongly on sustainability issues in future under new initiatives. o The German Travel Association (DRV) and various tour operators have signed an important international code committing them to ethical behavior as organizations and in destinations. o DRV president Jurgen Buchy signed the UNWTO Global Code of Ethics on behalf of the German tourism industry at an official ceremony at the DRV's annual conference in Budva, Montenegro, last week. The other signatories were Aida Cruises, FTI Group, Gebeco, Phoenix Reisen, Rewe Touristik, Schauinsland- Reisen, SKR Reisen, Studiosus Reisen, Thomas Cook, TUI Germany and Windrose Finest Travel and the airlines Air Berlin and TUI fly. o The ethics code consists of 10 principles that tourism companies should observe in terms of how they treat their own staff, people in destinations, nature and cultures. In particular, the principles are designed to minimize the negative impacts of tourism on the environment and on cultural heritage. o In another move, the DRV and the sustainable tourism association Futouris have launched the 'Green Counter' training program for travel agents in cooperation with fvw. According to a survey by the organizers, 80% of German travel agents want more information about sustainability issues. o The program is designed to provide travel agents with more information about environmental and social issues, enable agents to participate in several projects and qualification as a "sustainable tourism expert". o Sustainability was the central theme of the DRV conference with diverse speeches, presentations and discussions. The DRV awarded its EcoTrophea award for sustainable tourism this year to the bio-reservation Huilo Huilo in southern Chile, where some 40,000 annual tourists stay in eco-hotels, lodges or tree-houses and can undertake excursions, tours and sporting activities. January 28, 2013 k Tourism Staff Reports 10 a-g _= 21 'M O%ks MutpWm! r!nr■tid°s I.1sI Paradsse sz VISITOR CENTER VISITATION-Nancy Kerns YTD Visitor Center Statistics Jan-12 Jan-11 Feb-12 Feb-11 Mar-12 Mar-11 April-12 April-11 Big Cypress 6,401 5,034 7,943 6,986 7,226 5,984 4,308 3,297 Oasis 13,601 12,055 17,595 15,564 16,638 15,101 9,603 8,810 Everglades 11,000 2,220 12,840 2,881 18,300 3,100 10,810 2,575 Immokalee 198 125 227 194 361 195 367 189 Marco 1,033 1,007 1,465 1,546 1,011 1,376 482 520 Naples VIC 4,397 2,765 5,399 3,505 4,383 3,536 2,685 2,114 TOTAL 36,630 23,206 45,469 30,676 47,919 29,292 28,255 17,505 Sept- Sept- June-12 June-11 Jul-12 Jul-11 Aug-12 Aug-11 12 11 Big Cypress 1,972 1,881 2,417 2,182 1,658 1,895 1,191 1,268 Oasis 4,185 4,796 5,609 6,024 3,991 3,999 3,029 3,881 Everglades 4,250 2,235 5,893 5,189 6,549 4,577 3,893 3,196 Immokalee 210 155 250 185 345 207 200 220 Marco 303 445 340 573 390 463 268 279 Naples VIC 1,435 1,412 1,761 1,664 1,344 1,760 1,284 1,211 TOTAL 12,355 10,924 16,270 15,817 14,277 12,901 9,865 10,055 Nov-12 Nov-11 Dec-12 Dec-11 Big Cypress 3,024 2,743 3,925 5,739 Oasis 7,669 7,734 11,193 13,851 Everglades 6,818 6,200 7,984 7,962 Immokalee 170 357 180 327 Marco 530 647 540 682 Naples VIC 2,973 2,438 2,545 2,669 TOTAL 21,184 20,119 26,367 31,230 FY 12 YTD 289,369 FY 11 YTD 227,592 Na les..... . ... ,�.... �m - —3 s;-201 p Marco Island Everglades CVB Detailed Staff Reports 11 Task Report 1 of 49 Created - Between 12/18/2012 - 1/17/2013 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 12/18/2012 Vec Inc. Sales-sent rfp to partner Closed 12/18/2012 12/18/2012 Debi DeBenedetto Tricia Ferry sent rfp to hotels for 45 mom nioht total 12/18/2012 Naples Marco Island Everglades Sales-Assisted Travel Closed 12/18/2012 12/18/2012 Debi DeBenedetto CVB Agent Debi DeBenedetto From:Diane Nachenbera 12/18/2012 Vec Inc. Event Sales Task Open 2/16/2013 ask if they have short listed us and want a site 12/18/2012 Destination Marketing Association Event Sales Task Closed 12/19/2012 1/3/2013 Debi DeBenedetto International ask if they want Don or mans for attendee welcome 12/18/2012 Marco Island Marriott Beach Event Sales Task Closed 12/19/2012 1/3/2013 Debi DeBenedetto Resort,Golf Club&Spa ask if they want Don or mans for attendee welcome 12/20/2012 Naples Marco Island Everglades Sales-Fam Itinerary Closed 1/3/2013 1/14/2013 Debi DeBenedetto CVB Debi DeBenedetto From:Naples CVB European Office 12/21/2012 Red Velvet Events Sales-sent rfp to partner Closed 12/21/2012 12/21/2012 Debi DeBenedetto Emily Kratt 12/21/2012 Red Velvet Events Event Sales Task Open 2/19/2013 ask if they have short listed us and want a site 12/21/2012 Red Velvet Events Sales-Assisted Mtg Open 12/27/2012 Planner From:Emily Kratt/Red Velvet Events Inc) 12/31/2012 ConferenceDirect/K. Renzi Event Sales Task Open 3/1/2013 ask if they have shod listed us and want a site 1/2/2013 AAA Kentucky Sales-Assisted Travel Closed 1/2/2013 1/2/2013 Debi DeBenedetto Agent Shinned case of Vo unon reouest to aaencv 2013 1/2/2013 US-Canada MICE General-Followup Call Closed 1/2/2013 1/2/2013 Debi DeBenedetto All Ghaemi From:USCanadaMlCE0aot com 1/2/2013 Meeting Sites Resource Sales-Assisted Mtg Closed 1/2/2013 1/14/2013 Debi DeBenedetto Planner Dan Jones Task is assigned to multiple people Printed: 1/17/2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 1 of 5 Task Assigned User: Debi DeBenedetto Detailed Staff Reports 11 Create Account Name Task Type Status Due Date C1beDate Closed by User Date Contact Name From:dionesna meetinosites.net 1/2/2013 Cascadia Motivation Inc. Sales-Assisted Mtg Closed 1/2/2013 1/14/2013 Debi DeBenedetto Planner Karin Pearce From:Karin Pearce 1/2/2013 ConferenceDirect/L. Grogan Event Sales Task Closed 1/3/2013 1/14/2013 Debi DeBenedetto ask if they want MO or mans for attendee welcome 1/3/2013 Hospitality Performance Network Event Sales Task Closed 3/4/2013 1/4/2013 Debi DeBenedetto ask if they have short listed us and want a site 1/4/2013 Mach Software Sales-Assisted Mtg Closed 3/1/2013 1/14/2013 Debi DeBenedetto Planner Larry Maher Assisted planner sent rfo to hotels.olannina site for client 1/4/2013 Mach Software Event Sales Task Open 3/5/2013 ask if they have short listed us and want a site 1/4/2013 Naples Marco Island Everglades Sales-Assisted Travel Closed 1/4/2013 1/14/2013 Debi DeBenedetto CVB Agent Debi DeBenedetto From:kfournierrda boersmatravet com 1/7/2013 Debi's Itineraries Sales-Send Sales Kit Closed 1/7/2013 1/14/2013 Debi DeBenedetto Debi DeBenedetto From:La Gondola 1/8/2013 Debi's Itineraries Sales-Fam Itinerary Open 1/8/2013 Debi DeBenedetto Settino uo HB annual meetina oast Fam to Nantes Ml- 1/8/2013 Naples Marco Island Everglades Sales-Assisted Travel Closed 1/8/2013 1/14/2013 Debi DeBenedetto CVB Agent Debi DeBenedetto From:Mark Keopgl 1/8/2013 Conservancy of Southwest Florida General-FAM Closed 1/8/2013 1/8/2013 Debi DeBenedetto From:Jeannette Wriaht 1/8/2013 Naples Marco Island Everglades General-Proofing Closed 1/8/2013 1/8/2013 Debi DeBenedetto CVB Marketing materials Jack Wert From:WertJack 1/9/2013 American Express Mtg& Events/ Event Sales Task Open 3/10/2013 K. Pecanac ask if they have short listed us and want a site 1/10/2013 Naples Marco Island Everglades Sales-Assisted Mtg Closed 1/10/2013 1/14/2013 Debi DeBenedetto CVB Planner Debi DeBenedetto From:Comerford.Meaaan-APSA 1/10/2013 Singleton Events Sales-sent rfp to partner Closed 1/10/2013 1/14/2013 Debi DeBenedetto Task is assigned to multiple people Printed: 1/17/2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 2 of 5 January 28, 2013 Task Assigned User: Debi DeBenedetto Detailed Staff Reports 11 Create Account Name Task Type Status Due Date Cbst 4fiED ate Closed by User Date Contact Name From sinoletone ventsno comcast.net 1/11/2013 Premier Management Group& Sales-sent rfp to partner Closed 1/11/2013 1/11/2013 Debi DeBenedetto Associates LLC Heather Armstrong sent Rfn to hotels 1/11/2013 Singleton Events Sales-Assisted Mtg Closed 1/11/2013 1/11/2013 Debi DeBenedetto Planner Deborah Singleton sent Rfo out to hotels 1/11/2013 Naples Marco Island Everglades Sales-Fam Itinerary Closed 1/11/2013 1/14/2013 Debi DeBenedetto CVB From:DeBenedettoDebi 1/11/2013 Singleton Events Event Sales Task Open 3/12/2013 ask if they have short listed us and want a site 1/11/2013 Premier Management Group& Event Sales Task Open 3/12/2013 Associates LLC ask if they have short listed us and want a site 1/14/2013 Harbor City Travel&Tours Sales-Assisted Travel Closed 1/14/2013 1/14/2013 Debi DeBenedetto Agent Joyce Hunter sent info and added to idss 1/14/2013 Naples Marco Island Everglades Sales-Meeting/Show/ Open 1/14/2013 CVB Conference Debi DeBenedetto From:Meo Toroev_ 1/15/2013 Debi's Activity Tracking Account General-FAM Closed 1/15/2013 1/15/2013 Debi DeBenedetto Debi DeBenedetto HelmsBriscoe Fam itinerary.invite and confirmations.more 1/15/2013 Debi's Activity Tracking Account General-Industry Closed 1/15/2013 1/15/2013 Debi DeBenedetto Newsletter Posted Atlanta and Ph/llv sales mission invites 1/15/2013 Harbor City Travel&Tours General-FAM Open 8/1/2013 Joyce Hunter Assist TA with Fam for Auoust 1/15/2013 Naples Marco Island Everglades Sales-Assisted Mtg Closed 1/15/2013 1/15/2013 Debi DeBenedetto CVB Planner Debi DeBenedetto From:Deanna.Curry/fsanof/nasteurcom 1/15/2013 Harbor City Travel&Tours Sales-Assisted Travel Closed 1/15/2013 1/15/2013 Debi DeBenedetto Agent From:Harbor City Travel 1/15/2013 Sanofi Meetings Management Event Sales Task Open 3/16/2013 ask if they have short listed us and want a site *Task is assigned to multiple people Printed: 1/17!2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 3 of 5 January 28, 2013 Task Assigned User: Debi DeBenedetto Detailed Staff Reports 11 Create Account Name Task Type Status Due Date Cbsate Closed by User Date Contact Name 1/17/2013 Debi's Activity Tracking Account General-TDC Meeting/ Closed 1/17/2013 1/17/2013 Debi DeBenedetto reports Debi DeBenedetto Staff meeting/TDC reports today-ad proofs-Sales marketina approvals today. 1/17/2013 Debi's Activity Tracking Account Sales-Meeting/Show/ Closed 1/17/2013 1/17/2013 Debi DeBenedetto Conference Debi DeBenedetto Huddle Aonointments requested today 1/17/2013 Marco Island Marriott Beach Sales-Assisted Travel Closed 1/17/2013 1/17/2013 Debi DeBenedetto Resort,Golf Club&Spa Agent From:Pfeffer.Robert 1/17/2013 Naples Marco Island Everglades Sales-Meeting/Show/ Closed 1/17/2013 1/17/2013 Debi DeBenedetto CVB Conference Debi DeBenedetto From:Debi DeBenedetto 1/17/2013 Naples Marco Island Everglades Sales-Partner Contact Closed 1/17/2013 1/17/2013 Debi DeBenedetto CVB Debi DeBenedetto From:Ralph Pryor 1/17/2013 Naples Marco Island Everglades Sales-Assisted Mtg Open 3/4/2013 CVB Planner Debi DeBenedetto From:DeBenedettoDebi 1/17/2013 Waldorf Astoria Naples Event Sales Task Open 1/18/2013 ask if they want pop or mans for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if they want Don or mans for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if they want non or mans for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if they want non or mans for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if they want ODD or mans for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if they want DOD or maps for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if they want non or mans for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if they want non or mans for attendee welcome Task is assigned to multiple people Printed: 1/17/2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 4 of 5 Task Assigned User: Debi DeBenedetto January 28, 2013 Detailed 9 Detailed Stt aff Reports 11 Create Account Name Task Type Status Due Date Goat&ate Closed by User Date Contact Name 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if they want coo or maps for attendee welcome Total Tasks: 55 *Task is assigned to multiple people Printed: 1/17/2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 5 of 5 Naples Marco Island Everglades CVB Sales Report January 28,2013 Detailed Staff Reports 11 12/18/2012-1/17/2013 6 of 49 Event Type: All Sales Rep: Debi DeBenedetto Account Name Event Name Event Type Market Type Source Event Start Scope Economic Attend Peak Requested Contracted 8 Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT DEFINITE American Petroleum Institute API 2013 annual RFP Rcvd Corporate-Other DC 2012 11/7/2013 $30,000.00 0 100 194 0 11/11/2013 New $0-00 18 Applied Meetings and Hospitality 2013 University Mtg RFP Rcvd 0 Networking 1/30/2013 $3,888.00 0 12 24 0 Solutions 1/31/2013 3 New $0.00 Association of American Medical Academic Practice Plan RFP Rcvd Corporate- Website 4/19/2013 $24,000 00 0 30 80 0 Colleges Directors spring roundtable Medical/Pharmaceun cal 4/22/2013 New $0 00 2013 12 Association Services USA 2014 Convention RFP Rcvd 0 5/14/2014 $60,000.00 0 0 370 0 5/18/2014 $0.00 2 Classic Meetings Incorporated 2013 American College of Real RFP Rcvd 0 10/9/2013 $285,570.00 770 0 770 0 Estate Lawyers 10/13/2013 $0.00 13 ConferenceDirect/D.Herbers 2013 CAP 2/13 CLA Cmtes RFP Rcvd 0 CVENT 2/21/2013 $42,823 00 0 80 187 187 2/23/2013 New $0.00 8 ConferenceDirect/L.Grogan 2014 Interactive Data REP Rcvd 0 CVENT 2/7/2014 $128,240.00 0 225 560 0 2/12/2014 Repeat $0.00 14 Council For Adult And Experiential offistes ABC RFP Rcvd 0 Meet up 1/29/2013 $0.00 0 0 0 0 Learning Chicago 2/1/2013 0 Repeat $0.00 Council of State Chambers 2012 Council of State Chambers REP Rcvd Association-Meetings, RFP 1/29/2013 National $30,000 00 0 50 28 0 Winter Conference Conventions,Tourism Enhancement 1/29/2013 $0.00 Industry Events 0 Council of State Chambers 2013 Council of State Chambers RFP Rcvd Association-Meetings, RFP 1/29/2013 National $30,000.00 0 50 28 0 Winter Conference Conventions,Tourism Enhancement 1/29/2013 SO 00 Industry Events 0 Printed' 1/17/2013 Copyright©2012 iDSS.All Rights Reserved. Page I of 14 Sales Rep,: Debi DeBenedetto January 28,2013 Detail d S1.1 R.poct=11 Account Name Event Name Event Type Market'Type Source Event Start Scope Economic Al Ittri Peak Requested Contracted 8 Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT DEFINITE Covington Meeting Management Incentive March 2013 RFP Rcvd 0 MPI VF-WEC 3/3/2013 $100,000.00 0 60 0 0 sponsor 2011 3/6/2013 2 New $0.00 Defenders LEMC 2014 Homecoming RFP Rcvd 0 Website 6/27/2014 $64,500.00 0 500 1,500 0 6/29/2014 New $0.00 6 Destination Marketing Association 2013 DMAI CEO Forum RFP Rcvd 0 4/20/2013 $48,585 00 0 80 237 0 International 4/24/2013 14 New $0.00 Encore Symposiums,Inc 2013 Encore Symposium RFP Rcvd 0 Repeat Planner 2/4/2013 $104,000 00 0 75 435 0 contact 2/11/2013 Repeat $0.00 12 HelmsBriscoe/C.Faust 2013 Legend National Advisors RFP Rcvd 0 CVENT 11/2/2013 $37,510 00 0 100 310 0 Conference 11/5/2013 8 Repeat $0.00 HelmsBriscoe/R.Kloppe Pella Corporation Board RFP Rcvd 0 HelmsBriscoe 2/6/2013 $11,450 00 0 25 50 0 Meeting 2013 2/7/2013 II New $0.00 HelmsBriscoe/T.Baker Construction Industry 2013 RFP Rcvd 0 Chesney 6/15/2013 $30,000 00 0 75 242 0 Mission 6/18/2013 3 Repeat $0.00 IMN Solutions 2013 NCSC COSCA mid year RFP Rcvd 0 CVENT 12/3/2013 $39,440 00 0 60 245 0 mtg 12/7/2013 10 Repeat $0.00 Mad Travel Incorporated 2013 1st annual travel show RFP Rcvd 0 Networking 1/27/2013 $0.00 0 5 5 5 1/27/2013 New $0.00 15 Marco Island Marriott Beach Florida Sheriff 2013 RFP Rcvd 0 RFP 7/26/2013 National $200,000,00 0 300 940 0 Resort,Golf Club&Spa Enhancement 7/31/2013 0 New $0.00 Medicare Supplement Insurance 2013 Medicare Supplement RFP Rcvd Corporate- Phone 6/5/2013 $99,550 00 0 80 270 0 Service Inc. Insurance Service Medical/Pharmaceutical 6/9/2013 50 New $0.00 National Association of Christian 2013 NACFC annual RFP Rcvd 0 Encounter 4/23/2013 $51,250.00 0 75 280 0 Financial Consultants convention 4/27/2013 34 New $0.00 Printed 1/17/2013 Copyright©2012 iDSS.All Rights Reserved. Page 2 of 14 Sales Rep: Debi DeBenedetto January 28.2013 Detailed Staff Reports 11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic greet§ Peak Requested Contracted S Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT DEFINITE Philidelphia Orchestra Orchestra rooms RFP Rcvd Corporate-Other Networking 2/8/2013 $37,375.00 0 125 125 0 2/9/2013 New $0.00 10 Site Search,Inc. 2013/2014 Fla.Federation of RFP Rcvd 0 RFD's received 5/15/2013 $0.00 0 350 1,400 0 Fairs&Livestock -Out of 5/18/2013 florida $0.00 Temple Aron HaKodesh Annual Messianic Women's RFP Rcvd SMERF Website 8/15/2013 Regional $7,500.00 0 45 98 98 Conference&Retreat 8/18/2013 62 New $0.00 The Fund for American Studies 2013 Leadership Network RFP Rcvd 0 DC 2012 10/9/2013 $16,188.00 0 60 142 0 10/12/2013 Repeat $0.00 13 The Ritz-Carlton Golf Resort, General Reinsurance RFP Rcvd 0 Phone 3/16/2013 National $500,000.00 0 281 857 0 Naples Corporation 3/22/2013 O New $0.00 The Ritz-Carlton Golf Resort, CI-IP 2013 RFP Rcvd 0 RFP 3/10/2013 $287,000.00 0 175 564 0 Naples Enhancement 3/13/2013 O Repeat $0.00 The Ritz-Carlton,Naples Elite Meetings Alliance show RFP Rcvd 0 RFP 11/9/2013 Local $1,000,000.00 0 250 750 0 2013 Enhancement 11/12/2013 O New $0.00 The Ritz-Carlton,Naples Massachusetts Bankers RFP Rcvd 0 RFP 4/21/2013 $465,000,00 0 200 825 0 Association Enhancement 5/1/2013 O New $0.00 The Ritz-Carlton,Naples 2013 PMG RFP Rcvd 0 RFP 10/1/2013 $83,494 00 0 125 345 0 Enhancement 10/5/2013 0 Repeat $0.00 Travel and Transport Inc. Nebraska Bankers Assoc RFP Rcvd 0 2/20/2013 $68,000.00 0 70 300 0 2/24/2013 New $0.00 10 Travel and Transport Vacations Bank Executive Conference RFP Rcvd Association-Meetings, Website 2/20/2013 $81,000 00 0 70 300 0 2013 Conventions,Tourism 2/24/2013 New 50,00 Industry Events t6 Waldorf Astoria Naples Florida Entomological Society RFP Rcvd 0 7/14/2013 $40,000.00 0 60 180 0 7/17/2013 0 $0.00 Printed'. 1/17/2013 Copyright®2012 1DSS.All Rights Reserved. Page' 3 of 14 Sales Rep Debi DeBenedetto January,28,2013 Detailed Staff RapoAs 11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic geklcapg Peak Requested Contracted 9 Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT DEFINITE Waldorf Astoria Naples National Trailer Dealers RFP Rcvd 0 RFP 10/7/2013 $143,568.00 0 180 585 0 Association Enhancement 10/10/2013 0 Repeat $0.00 Wire Fabricators Association WFA Winter meeting RFP Rcvd Association-Meetings, Website 1/23/2013 $20,000.00 0 20 60 0 Conventions,Tounsm 1/26/2013 Industry Events 28 New $0.00 Event Count: 36 $4,169,931 00 770 3,993 13,286 290 $0 00 Status: CURRENT TENTATIVE American Copper Council 2013 Fall meeting RFP Rcvd 0 Connect 11/4/2013 $93,775 00 0 280 775 0 11/7/2013 Repeat $0.00 0 American Express Meetings& 2013 Gates REP Rcvd 0 CVENT 2/3/2013 $21,755 00 0 26 95 0 Events 2/7/2013 0 New $0.00 American Express Mtg&Events/ 2013 Elliott Comp.Engineer RFP Rcvd 0 CVENT 2/4/2013 $14,186.12 0 15 60 0 K.Pecanac Solutions 2/7/2013 33 New $0.00 American Financial Services 2015 AFSA RFP Rcvd 0 Networking 4/5/2015 $173,000.00 0 250 845 0 Association 4/11/2015 0 New $0,00 American Society of Concrete 2014 CEO Forum RFP Rcvd Connect 6/19/2014 $23,220.00 0 60 180 0 Contractors 6/21/2014 15 New $0.00 American Society of Concrete 2013 ASCC Annual Conference RFP Rcvd Connect 9/18/2013 $43,430.00 0 124 393 0 Contractors 9/21/2013 7 New $0.00 Assoc.of Procurement Technical 2013 summer board meeting RFP Rcvd Connect 7/10/2013 $6,741 00 0 20 63 0 Assistance Centers 7/13/2013 16 New $0.00 Church of Christ Written in Heaven 2013 Women's Retreat RFP Rcvd 0 Connect 4/25/2013 $13,530.00 0 22 66 0 4/27/2013 Repeat $0.00 16 Printed: 1/17/2013 Copyright 02012 iDSS.All Rights Reserved. Page. 4 of 14 • Sales Rep: Debi DeBenedetto January 28,2013 Detailed Staff Reports 11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic 1Ot iselg Peak Requested Contracted N Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT TENTATIVE CityMatCH 2013 22nd annual conference RFP Rcvd 0 Destination 9/6/2013 565,650.00 0 196 636 0 Showcase- 9/9/2013 Chicago New $0.00 Classic Meetings Incorporated 2013 athenahealth RFP Rcvd 0 Website 2/12/2013 536,640.00 0 70 160 0 2/15/2013 New $0.00 14 ConferenceDirect/K.Pothier 2013 Sapa Extrusions NA RFP Rcvd 0 CVENT 2/5/2013 $17,175.00 0 25 75 0 2/7/2013 New $0.00 6 ConferenceDirect/K.Renzi 2014 FATA REP Rcvd 0 CVENT 6/7/2014 $0.00 0 70 165 0 6/10/2014 Repeat $0.00 9 ConferenceDirect/M Ronacher WU week event RFP Rcvd Chesney 1/31/2013 $590,000.00 0 521 2,422 0 Denver 2011 2/8/2013 50.00 2 Council of State Chambers 2014 Council of State Chambers RFP Rcvd Association-Meetings, Networking 1/25/2014 National $72,330 00 0 55 170 0 Winter Conference Conventions,Tourism 1/29/2014 Industry Events 20 Repeat $0.00 Council on Occupational Education COE annual mtg&COE RFP Rcvd 0 Encounter 11/5/2013 $90,750.00 0 245 750 0 Candidate Academy-Nov 2013 11/9/2013 5 New 50.00 Delaney Meeting&Event SE Assn Fish&Wildlife RFP Rcvd Association-Meetings, Website 10/5/2014 $151,850.00 0 275 870 0 Management Agencies annual Conf Conventions,Tourism 10/9/2014 Industry Events 4 New $0.00 Expenent 2013 Mueller Co RFP Rcvd 0 CVENT 1/21/2013 $59,778.00 0 112 369 0 1/24/2013 New $0.00 9 Experient/D.Borel-Ploeger 2015 AICD Annual meeting RFP Rcvd 0 Connect 5/14/2015 $59,305 00 0 100 390 0 5/20/2015 New $0.00 0 First Amendment Lawyers Winter Meeting 2015 RFP Rcvd 0 Smart 2/4/2015 $34,350.00 0 37 148 0 Association Meetings 2/7/2015 13 New $0.00 Florida Festivals&Events FFEA Convention&tradeshow RFP Rcvd 0 Networking 7/22/2014 $45,475.00 0 125 418 0 Association 2014 7/27/2014 7 New $0.00 Printed 1/17/2013 Copyright C2012 iDSS.All Rights Reserved. Page 5 of 14 Sales Rep: Debi DeBenedetto January 28.2013 Detailed St ff Report=11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic 14ttif l9 Peak Requested Contracted N Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT TENTATIVE Florida Health Care Social Workers 2013 Annual Conference REP Rcvd 0 Networking 7/7/2013 $23,500.00 0 80 220 0 Association 7/9/2013 10 New $0,00 FSA Management Group 2014 Society for Foodservice RFP Rcvd 0 Connect 9/15/2014 $60,600.00 0 150 450 0 Mgmt 9/17/2014 0 Repeat $0 00 FSA Management Group 2016 AHF conference RFP Rcvd 0 Connect 6/6/2016 $261,000 00 0 450 1,800 0 6/9/2016 Repeat $0.00 0 HelmsBriscoe/C.Faust Retirement Services Planning RFP Rcvd 0 Repeat Planner 11/3/2013 $0.00 0 100 310 0 contact 11/6/2013 0 Repeat $0.00 HelmsBriscoe/C.Faust 2014 ARFF Chiefs Leadership RFP Rcvd 0 Networking 2/8/2014 $65,265 00 0 80 285 0 2/15/2014 Repeat $0.00 12 HelmsBriscoe/3.Mattes 2014 Trane Strategic Partner RFP Rcvd 0 CVENT 4/4/2014 $183,270.00 0 271 883 0 Exchange 4/9/2014 0 Repeat $0.00 HelmsBriscoe/3.Slater 2013 Electrolux Spr. RFP Rcvd 0 RFP 3/17/2013 $400,300.00 0 297 985 0 Enhancement 3/21/2013 $0.00 0 HelmsBriscoe/M.Moliver 2015 FSGA RFP Rcvd 0 CVENT 7/22/2015 830,388.00 0 156 284 0 7/25/2015 New $0.00 8 HelmsBriscoe/R.Ayers 2014 Assoc.of Anatomy,cell RFP Rcvd CVENT 2/5/2014 $59,500.00 0 65 260 0 biology 2/8/2014 5 New $0.00 HelmsBnscoe N.Schlosser 2014 Group West Coast FL REP Rcvd SMERF CVENT 4/12/2014 $461,250.00 0 255 2,550 0 4/21/2014 Repeat $0.00 3 Hyland Software 2014 and 20I5Team on Base RFP Rcvd 0 Collaborate 2/11/2013 $180,000.00 0 230 616 0 Conf 2/13/2013 6 Repeat $0.00 !MN Solutions 2014 SFTI Board of Trustees RFP Rcvd 0 CVENT 1/1/2014 $11,340.00 0 20 70 210 Meeting 1/4/2014 13 Repeat $0.00 Printed: 1/17/2013 Copyright©2012 IDSS.All Rights Reserved. Page: 6 of 14 Sales Rep: Debi DeBenedetto January 28,2013 Detailed Staff Reports 11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic 1- 49 Peak Requested Contracted #Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT TENTATIVE IMN Solutions 2014 SDA Adventist Risk RFP Rcvd 0 CVENT 9/4/2014 $144,000.00 0 300 1,426 0 Mgmt Mtg 9/12/2014 6 New $0 00 Informed Meetings Exchange 2013 AFSA RFP Rcvd 0 Networking 1/17/2013 $5,800.00 0 20 36 0 1/19/2013 New $0.00 12 Mach Software 2014 Mach Softward user RFP Rcvd Corporate-Other Website 2/25/2014 $0.00 0 50 120 0 Conference 2/27/2014 66 New $0.00 Marco Island Marriott Beach scholastic ed 2013 RFP Rcvd 0 RFP 7/6/2013 $225,000 00 0 250 1,110 0 Resort,Golf Club&Spa Enhancement 7/13/2013 0 50.00 0 Marco Island Marriott Beach Warehouse Logistics Assn RFP Rcvd 0 RFP 2/15/2015 National $359,925 00 0 187 747 0 Resort,Golf Club&Spa Enhancement 2/19/2015 O New $0.00 Max vantage Meetings 2013 Presidents incentive RFP Rcvd Corporate- Repeat Planner 6/9/2013 $20,000 00 0 25 150 0 awards Medi cal/Pharmaceutical contact 6/14/2013 O Repeat $0 00 Meeting Expectations,Incorporated 2014 ISBN RFP Rcvd 0 Repeat Planner 5/2/2014 National 5125,000.00 0 140 477 0 contact 5/7/2014 6 Repeat $0 00 Meeting Expectations,Incorporated 2015 International SalonSpa RFP Rcvd 0 Website 4/10/2015 $97,785.00 0 140 477 0 Business Ntwrk-ISBN 4/15/2015 8 Repeat $0.00 Meeting Sites Resource 2014 ACI-NA Risk Mgmt. RFP Rcvd Corporate-Other Networking 1/10/2014 $35,800,00 0 75 221 0 Conference 1/15/2014 O New $0.00 Meetings Info MIM 2014 Line Service Principals RFP Rcvd 0 4/5/2014 $167,000.00 0 165 815 0 4/14/2014 New $0.00 1 Mercedes Benz Club of Amenca StarTech Technical event 2015 RFP Rcvd 0 DC 2012 6/4/2015 $59,540.00 0 100 260 0 6/8/2015 New $0.00 II Mercedes Benz Club of America StarTech Technical event 2017 RFP Rcvd 0 DC 2012 6/8/2017 $59,540.00 0 100 260 0 6/12/2017 $0.00 11 Printed. 1/17/2013 Copyright 02012 iDSS.All Rights Reserved. Page: 7 of 14 Sales Rep: Debi DeBenedetto January 28,2013 Detailed staff Reports 11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic 14ttqit49 Peak Requested Contracted k Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT TENTATIVE National Association of Guardsman NAG Social Club 2013 RFP Rcvd SMERF Phone 7/9/2013 National $100,000 00 0 250 830 0 7/14/2013 $0.00 24 National Collegiate Table Tennis College Table Tennis National RFP Rcvd 0 Connect 4/18/2013 $82,000.00 0 ISO 600 0 Association Championships 4/21/2013 0 New $0.00 NGALA DTS Technologies Site CVB Sponsored 0 Networking 10/17/2012 $24,000.00 0 75 162 0 10/19/2012 New $0,00 0 Nix Conference&Meeting 2013 Marianists Province RFP Rcvd 0 Website 2/10/2013 $900.00 0 30 0 0 Management 2/10/2013 0 New $0.00 North American Millers' March Divison Meetings RFP Rcvd Association-Meetings, DC 2012 3/27/2015 National $200,000.00 0 135 465 0 Association Conventions,Tourism 3/31/2015 Industry Events 20 New $0 00 Panamencan Surety Association 2013 APFPASA RFP Rcvd Association-Meetings, South America 4/21/2013 International $150,000.00 0 250 850 0 Conventions,Tourism Sales Mission 4/24/2013 Industry Events 4 New $0,00 Paragon Events 2014 MPISEC RFP Rcvd Association-Meetings, MPI Tampa 8/19/2014 $150,000.00 0 275 680 0 Conventions,Tourism 8/23/2014 Industry Events 22 Repeat $0.00 Polaris Meetings Group,LLC 2013 Titan Pharmaceuticals RFP Rcvd 0 Music Oct. 2/17/2013 $8,244.00 0 9 36 0 Board mtg 2011 FAM 2/22/2013 13 Repeat $0.00 Premier Management Group& RFT 2014 Issues Forum RFP Rcvd Corporate-Other' Networking 6/15/2014 $118,488 75 0 100 250 0 Associates LLC 6/17/2014 48 New $0 00 Red Velvet Events Sun guard Ignite RFP Rcvd Corporate-Other Website 4/7/2013 $34,084 31 0 35 49 0 4/9/2013 New $0.00 105 Reliable Facility Placement 2015 American College of Lab. RFP Rcvd Rejuvenate 5/2/2015 $123,000,00 0 180 600 0 Animal Medicine 5/5/2015 4 Repeat $0.00 Riemer Reporting Service 2013 National Fiberglass Credit RFP Rcvd 0 Networking 2/11/2013 $2,290.00 0 10 10 0 Assoc. 2/11/2013 24 New $0.00 Pnnted: 1/17/2013 Copyright 4)2012 iDSS.All Rights Reserved. Page: 8 of 14 sales Rep: Debi DeBenedetto January 28,2013 Detailed Staff Reports 14 Account Name Event Name Event Type Market Type Source Event Start Scope Economic 14t15149 Peak Requested Contracted 8 Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT TENTATIVE Riemer Reporting Service 2013 National Plastic.PVC RFP Rcvd 0 Networking 2/11/2013 $1,832.00 0 8 8 0 Credit Assoc. 2/11/2013 30 New $0.00 RockSolid Granite USA 2014 Franchise Convention& RFP Rcvd 0 2012 Fam 7/21/2014 $53,500.00 0 150 500 0 Trend USA 7/26/2014 8 Repeat $0.00 Sanofi Meetings Management C Diff Investigator Meeting RFP Rcvd Corporate- CVENT 6/2/2013 $234,891 87 0 300 630 0 Medical/Pharmaceutical 6/6/2013 6 New $0.00 Select Meeting Sites,Incorporated 2013 GE Americas Sponsor RFP Rcvd 0 CVENT 3/5/2013 $117,500 00 0 250 500 0 Finance mtg 3/6/2013 0 Repeat $0.00 Sherri Cook&Associates 2015 Foundations Recovery RFP Rcvd 0 10/2/2015 $122,322 00 0 293 1,073 0 Network 10/11/2015 2 New $0.00 Singleton Events National Consolidated Licensed RFP Rcvd Corporate-Other Meeting Focus 6/12/2014 $82,955.52 0 60 250 0 Beverage Association 6/18/2014 60 New $0.00 Site Search,Incorporated CEO Retreat RFP Rcvd 0 FSAE 8/29/2013 $5,858 00 0 28 58 0 8/31/2013 Repeat $0.00 17 Site Search,Incorporated FSAE Foundation Think Tank- RFP Rcvd 0 FSAE 9/17/2013 $9,696 00 0 44 96 0 Sept/Oct 2013 9/20/2013 21 Repeat $0.00 Site Search,Incorporated Foundation Board mtg& RFP Rcvd 0 FSAE 10/16/2013 $8,436.00 0 37 74 0 Meet/Greet Oct/Nov 2013 10/17/2013 18 Repeat 50.00 Site Search,Incorporated 2014 FSAE Annual Conference RFP Rcvd 0 FSAE 7/21/2014 $94,695.00 0 265 885 0 7/27/2014 Repeat $0.00 4 Site Search,Incorporated 2015 FSAE Annual Conference RFP Rcvd 0 FSAE 7/20/2015 $94,695.00 0 26$ 88$ 0 7/25/2015 0 $0.00 4 Site Search,Incorporated 2016 FSAE Annual Conference RFP Rcvd 0 FSAE 7/18/2016 $94,695 00 0 265 885 0 7/23/2016 Repeat $0.00 4 Printed. 1/17/2013 Copyright 02012 iDSS.All Rights Reserved. Page. 9 of 14 Sales Rep: Debi DeBenedetto January 28,2013 Detailed staff Reports 11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic 1640'49 Peak Requested Contracted N Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT TENTATIVE Society for the Scientific Study of 2015 Annual Meeting RFP Rcvd Connect 11/11/2015 $66,550 00 0 158 550 0 Sexuality 11/15/2015 0 New $0.00 Solutions+of New York WBASNY 2013 RFP Rcvd 0 Successful 5/16/2013 $36,250 00 0 80 260 0 Meetings 5/19/2013 10 New $0.00 Southeastern Section of the 2013 SES 77th annual meeting RFP Rcvd Association-Health& RFP's received 3/12/2013 $0 00 0 316 1,286 0 American Urological Association, Medical -Out of 3/17/2013 Incorporated glorida $0.00 Southem Association Colleges& 2015 March Board mtg RFP Rcvd 0 Connect 3/18/2015 $3,400.00 0 17 34 0 Schools 3/19/2015 0 Repeat $0.00 Southern Association Colleges& 2015 June Commission Meeting RFP Rcvd 0 Connect 6/17/2015 $48,375.00 0 125 375 0 Schools 6/19/2015 0 Repeat $0.00 Stadium Managers Association Tempnet 2014 RFP Rcvd 0 Connect 2/25/2014 $63,891,00 0 75 265 0 3/1/2014 New $0.00 II The Fellowship of Christian 2013 FCC Cheerleaders REP Rcvd SMERF Rejuvenate 12/7/2013 National $30,000.00 0 125 250 0 Cheerleaders Competition Championships 12/8/2013 6 New $0.00 The Global Group Inc. Premier Logistics and Corporate RFP Rcvd Meetings 3/11/2013 $226,000.00 0 200 805 0 Planners Focus-NBH 3/15/2013 FAM 2011 New $0,00 The Little Gym 2013 Little Gym RFP Rcvd SMERF Planner 5/2/2013 $100,000 00 0 175 525 0 Inquiry via 5/4/2013 l'one or Email New 50.00 The Planning Mode 2013 Worldwide Express Conf RFP Rcvd 0 Website 1/14/2013 $170,000.00 0 344 1,150 0 1/19/2013 New $0.00 2 Vec Inc. Vec Company retreat RFP Rcvd Corporate-Other Other 2/21/2013 $19,380 37 0 15 46 0 2/24/2013 $0.00 66 Waldorf Astoria Naples Truck Renting&Leasing Assoc CVB Sponsored 0 RFP 3/9/2013 $333,198.00 0 157 942 0 Enhancement 3/14/2013 0 New $0.00 Printed 1/17/2013 Copyright®2012 iDSS.All Rights Reserved. Page. 10 of 14 Sales Rep: Debi DeBenedetto January 28,2013 notailed-Staff Reports'1 Account Name Event Name Event Type Market Type Source Event Start Scope Economic 16teprgg Peak Requested Contracted S Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: CURRENT TENTATIVE Waldorf Astoria Naples B1 Worldwide for Chrysler CVB Sponsored 0 RFP 3/31/2013 $95,000.00 0 60 180 0 Service Contracts Enhancement 4/2/2013 0 New 50.00 Event Count: 81 87,754,870 94 0 11,645 40,906 210 $0.00 Status: ITINERARIES RockSolid Granite USA 2014 Franchise Convention& RFP Rcvd 0 2012 Fain 7/21/2014 $53,500.00 0 150 500 0 Trend USA 7/26/2014 8 Repeat $0.00 Event Count: I $53,500 00 0 ISO 500 0 $0.00 Status: LEADS SENT American Express Mtg&Events/ 2013 Elliott Comp.Engineer RFP Rcvd 0 CVENT 2/4/2013 $14,186.12 0 15 60 0 K.Pecanac Solutions 2/7/2013 33 New $0.00 ConferenceDirect/K.Renn 2014 FATA RFP Rcvd 0 CVENT 6/7/2014 $0.00 0 70 165 0 6/10/2014 Repeat $0.00 9 Hospitality Performance Network HPN Annual Rfp enhancement 0 Networking 12/11/2013 $0.00 0 100 275 0 12/14/2013 Repeat $0.00 2 Mach Software 2014 Mach Softward user RFP Rcvd Corporate-Other Website 2/25/2014 $0.00 0 50 120 0 Conference 2/27/2014 66 New $0.00 Premier Management Group& RFT 2014 Issues Forum RFP Rcvd Corporate-Other Networking 6/15/2014 5118,488.75 0 100 250 0 Associates LLC 6/17/2014 48 New $0.00 Red Velvet Events Sun guard Ignite RFP Rcvd Corporate-Other Website 4/7/2013 $34,084,31 0 35 49 0 4/9/2013 New $0.00 105 Sancti Meetings Management C Diff Investigator Meeting RFP Rcvd Corporate- CVENT 6/2/2013 $234,891.87 0 300 630 0 Medical/Pharmaceun cal 6/6/2013 6 New $0.00 Printed. 1/17/2013 Copyright 02012 iDSS.All Rights Reserved. Page. 11 of 14 Sales Rep: Debi DeBenedetto January 28,2013 Detailed Staff Reports 11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic 1440 49 Peak Requested Contracted 9 Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: LEADS SENT Singleton Events National Consolidated Licensed RFP Rcvd Corporate-Other Meeting Focus 6/12/2014 $82,955.52 0 60 250 0 Beverage Association 6/18/2014 60 New $0.00 Vec Inc. Vec Company retreat REP Rcvd Corporate-Other Other 2/21/2013 $19,380.37 0 15 46 0 2/24/2013 $0.00 66 Event Count: 9 $503,986.94 0 745 1,845 0 $0 00 Status: TURNED CANCELLED Telecor 2013 Telecor National Dealer RFP Rcvd 0 2/18/2013 $746,500.00 0 146 326 0 Mtg 2/22/2013 New 50.00 Company Canceled Meeting 0 Event Count: I $746,500 00 0 146 326 0 $0.00 Status: TURNED DEFINITE ConferenceDirect/L.Grogan 2014 Interactive Data RFP Rcvd 0 CVENT 2/7/2014 $128,240.00 0 225 560 0 2/12/2014 Repeat $0.00 14 Debi's Itineraries October 2011 Music Earn CVB Sponsored 0 ASTA Nov. 10/27/2011 $0.00 0 25 76 0 2011 FAM 10/30/2011 $0.00 0 Debi's Itineraries Site Lee Hotels CVB Sponsored 0 Networking 1/20/2012 $0.00 0 I I 0 1/21/2012 New $0.00 0 Debi's Itineraries CANUSA Fam May 2012 CVB Sponsored 0 Huddle 5/10/2012 International $0.00 0 t0 40 0 5/13/2012 New $0.00 0 Debi's Itineraries September Journey through CVB Sponsored 0 Networking 9/16/2012 Local $0.00 0 126 150 0 Florida's Paradise Coast 9/18/2012 0 New $0.00 Debi's Itineraries Willy Fam German CVB Sponsored 0 POW WOW 10/20/2012 $0.00 0 7 21 0 10/23/2012 New $0.00 0 Printed: 1/17/2013 Copyright©2012 iDSS.All Rights Reserved. Page 12 of 14 Sales Rep: Debi DeBenedetto January 2E,2013 Detailed Staff Report.11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic 1Att '49 Peak Requested Contracted S Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: TURNED DEFINITE Debi's Itineraries Ancoradouro Brazilian Fam CVB Sponsored 0 South America 9/14/2012 $0.00 0 0 0 0 Sales Mission 9/16/2012 0 New $0.00 Destination Marketing Association 2013 DMAI CEO Forum RFP Rcvd 0 4/20/2013 $48,585.00 0 80 237 0 International 4/24/2013 14 New $0.00 Marco Island Marriott Beach Florida Sheriff 2013 REP Rcvd 0 RFP 7/26/2013 National $200,000 00 0 300 940 0 Resort,Golf Club&Spa Enhancement 7/31/2013 0 New $0.00 Waldorf Astoria Naples Florida Entomological Society RFP Rcvd 0 7/14/2013 $40,000.00 0 60 180 0 7/17/2013 $0.00 0 Event Count: 10 $416,825.00 0 834 2,205 0 $0.00 Status: TURNED TENTATIVE American Express Mtg&Events/ 2013 Elliott Comp.Engineer RFP Rcvd 0 CVENT 2/4/2013 $14,186.12 0 15 60 0 K.Pecanac Solutions 2/7/2013 33 New $0.00 ConferenceDirect/K.Renzi 2014 FATA REP Rcvd 0 CVENT 6/7/2014 $0.00 0 70 165 0 6/10/2014 Repeat $0.00 9 HelmsBriscoe/3.Slater 2013 Electrolux Spr. RFP Rcvd 0 RFP 3/17/2013 $400,300 00 0 297 985 0 Enhancement 3/21/2013 0 $0.00 Mach Software 2014 Mach Softward user RFP Rcvd Corporate-Other Website 2/25/2014 S0.00 0 50 120 0 Conference 2/27/2014 66 New $0.00 Premier Management Group& RFT 2014 Issues Forum RFP Rcvd Corporate-Other Networking 6/15/2014 $118,488 75 0 100 250 0 Associates LLC 6/17/2014 48 New $0.00 Red Velvet Events Sun guard Ignite RFP Rcvd Corporate-Other Website 4/7/2013 $34,084.31 0 35 49 0 4/9/2013 New $0.00 105 Printed: 1/17/2013 Copyright 02012 iDSS.All Rights Reserved. Page 13 of 14 Sales Rep: Debi DeBenedetto January 28,2013 Detailed Staff Reports 11 Account Name Event Name Event Type Market Type Source Event Start Scope Economic itbtrtein,49 Peak Requested Contracted k Partners Event End Impact Est Rooms Rooms Rooms Sent Lead New/Repeat Actual Status: TURNED TENTATIVE Sanofi Meetings Management C Diff Investigator Meeting RFP Rcvd Corporate- CVENT 6/2/2013 $234,891.87 0 300 630 0 Medical/Pharmaceutical 6/6/2013 6 New 50.00 Singleton Events National Consolidated Licensed RFP Rcvd Corporate-Other Meeting Focus 6/12/2014 $82,955.52 0 60 250 0 Beverage Association 6/18/2014 60 New 50.00 Vec Inc. Vec Company retreat RFP Rcvd Corporate-Other Other 2/21/2013 $19,380.37 0 15 46 0 2/24/2013 $0,00 66 Event Count: 9 $904,286.94 0 942 2,555 0 $0.00 Event Count: 147 $14,549,900.82 770 18,455 61,623 500 $0.00 Panted: 1/17/2013 - Copyright 02012 iDSS.All Rights Reserved. Page: 14 of 14 g { � Il,ly'°r �€ ��',o^„q, -,,r �' t 1;' 3 4'y r Ey, x(� �'`:':. ' ' i<. V �,. r Paradise,d eclectic- city of 1 tl{ ter, � � „ � " `�'� � � � ,>,<`t,/,' {C� txcl�clecfic city of Naples, �p v'ae '' ` > 't ''.r a little something for everyone. - BY CHRIS CA':' q , /- SWfLL emu, IlitIll l' �tzF � -, t �_. Pl ,r9kN t,'q e , ti 9141111.1 4E„i�llult ll,�r,�4±k,1�41{.EE wi.,k '�.. i r f �. ANT , ��a . . ' { ��wt-11% M is• ra *9 �I eE#r#� (in i A ¢ ::; V 1 , T _, , T ,„......„,.. ,„:, „,, ,„ ...,„„„, r.„,.,,„: „„„ ,. ”, . „, ,„„ ,,, ., ,,, .... ., , , .. • ,,, t. . - 7/,..A.<%.,, ' ''•;'..',...... 28.2013 •. . ' , '' -,'-',-,!7 :!•';-:: '-' ----' . :' ,..,....„_., 3' s''''''-':!. .,...:.t... , ..,. . ,.....,.. ...... ... ... tc .... .< ,,,...... . . ,. .... .., , , ..„ ... ... .:.,..,.„„: ,...,...,...........,,,. -t---. i .,,, . • ' - :':,'""i"' ili:".". .., .:-..:'''---- 'iA 7''' ' -. • , . '•• ',. t'' ' ;.',-;- ,-" '. 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" f,„,,,„,„ —,eplesC.q..‘, I nitt i II : ••"'''1 c.:',::::r.:::,:'h.,.,.,,d,m,,,,,.....,,,.—,y-on --w..b.- , ,,,,„_,,,,,,,,,,p,wyw.,..nded t( feet best vtarh yet bets-at ra.de Ieestten of Napims rttnans ted tesrs old.seth hr hurts oCrIng vet.teresa geT around Tewn.there a fret yth ret.rhreegheut the flerds her trend me than Or notch N pIc.rseeerered N pita qeekiy bee tnt kreree Thr saint trestle. slsttittgyschts,snd thsrer nt,trthsrelpnOet iyotstrsd iIIIItis& in cure tnt meted blame sited rothe uthard ntg nd ten,151 life r ornir damned the N pica Her I vshtOh trr tin sin the arms Orb 'I N Cypr saN inn I Pteaetnn Tn th east Wear ha Unit er en tthnysara.bested titt tibet ofTherrr 5 Edi C.Harvey ‘,•',, , ,,.• s ,,, •c ..„. ,„ ,„ ,,, "Rest Bemires In flnrnnn I.rritgs cry neld.emny war,and earn slnshy list rerirs Wa abeely perhaps as parreraCra t beep deetur Naprea is likely yen e.rr rerrrs herst-Idsr er 44 nss.usee.eemsneeau,aaaasmsea .arefilice wl. i • 1 . neer console from Bost metre owns.,es.es...mos..ssmomem m m msru or ses...s msse..arm*am seems - _ 45 mos s rooms..sr r m oreems.... .. .. . - ,. 264013 , . git...' kiklk .kl;I: s'!:i'-'.'''''', .... 40•,'.4 k ' - .....kt;'..'...„,k: t-:::•:k:'-, .. ..k, .. ........,.,. . • . s,,,,,,,,,,,te„,,,,..„'A%-'7,44",a,PqA:26r4/140-'4.;'',,:o%,1A;:,,,,',,,,,,,q-,'"','"''' '''- : .:"„'.....,,e',..Ag:5Y‘01:Fil uwJr ' /'-,''''''-- ' •40.44 .:, ‘,40°...wwir4,-.7*. . 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"4,4„,,,,,- *41.0.'" ,:,.--•,,',';::#!•,•e...ro:NW --••°°.-• -" -, li: ,! ;,.•:Immo ,o,'' '''' ''''lliri: . ° ,.,7"--.,....,..':•:*,,,,;•„7' °;:.::4::•4•,,.;••.4."...,..„_,, _,,,,,._. ,.-:, ,% ,,) :411 Phlllv',',.7-- ----'',,- ' . - ,,,s,,‘..`.4•44',Vig,:::: :`.1":?k..., ''.'‘#6,..**-,),''• ,.„,,,,,„.„.....'%::`: n..r.n,in rho Nro...,....:dv::::, : ..Iiii,,,, „...... 1;14 hasth 1.--e ' —.4 himogo Imo the de:ills:spctie,nrgsh,Nems,eoffliflhflenuu South..,,..I Naples has'me"'jog mu t'7,:::Zin.which h""'"7, 'Z'savety Ian'°.'.'"''''"PT'o7,7:1.rashnt In.vlew a"'the Grouper,otoouree,semrmbetofthe gratin.,nnnth'''''"''.'''.' Wen • ...s s s',''''..'''' '6"rot gels Inept out—bran/Is.,wen.'''''''''''',7,,, g„d l'Istrd SannI.Ilth.nd'aLadu,g uamsane„tdisplaY. deny-fires lt unth Ihe.xt*"''" l''''.take tb from Am z""ga"''',-,ocor..ced...'6'ng-nc NaP,.."''''''''', 's:htbits. i sis.,:lik,,'-,•••,.—''' sk.7,41?.. wildlife sInv..Tals:II:.mu.mum and re= augmented by"ve..7,:aarlanacm and the nhilharmolin an almost weet flavor ii,atany ry re I,-> otheeclet ''''Vol Flood 5 tort thu nmoul desaup herb ft ptesPltets.ofl ettbebeatcoerseoeeythe tees wrch t.ak..'I''' ks 'sA.::.,s.kkilAilf;P:411.4PINg6113;34,14.141 , yo,,.^. tare,srssiksks,asiti.d,pan Marc,,Island Is Ilb.II;o:Aabl,am mem Nor as fn..... ga,tunmytTly C.Ii.r7Zonau.m,atumm garden, ^ dna 4:21517414.M1441ri41#4:47.1g4Mg ° healthier''e ra'7,:a:adcaiuggryie. friad.mem.I at ale linubon more re.on 17te";.;:ddd:1;1'1-1'n7:::'Pnnula.th'7'"'T ssts special events and re'n„acnnen a shoppm9 eesr_ t fled web m fled Swag The par dlaeCeattaaluo e ugtet prom e.wIth 07 fleet ut fits 01 the PAt dl CoAst reap fiChe atatteds 0 - I WflI S r way you p-fit r fi the vuluern low, just flue ri.„ . ..„ St lb terpon,snook ed redS bin rIte b 0kw ret or critics hap laud d the out lee ioord in N plea,punreg or, —,..ro.........,,..--............— ...........,.........—.---........—or.—...-0.,--0....--.....— January 28 2013 myno NG NV, )... U 4). ..... ...' . nuiltipB restaurant choices et many resons,and the linest e .. , , . . . . • . ,. , ' . ..isg''''''' '\\'°=TNr474 ' Where Do Y(>11 300,10 e- ... '4,-,-,,,,,,rro,...,,,..,,,,..4..4.4.444,4, .4 .. . , along rhe Barton giver offer stone crab In every possible 01111LAWOR - . . .. -.,. . ... -111 W inter 0% 55.1000 I,,lop ,csln,nhslOslrslgfll hoi,i the SillS. . l'''' . ..,..1:. eo. ;'.:C. 01 ..::4:...,..A1...." Inc.lued:gAnevedryt,,h1nngforom.:rhens,hcasihiyd7,07,..d„10b,+:er.t..0C:1..: . -............. , . The Fitzgerald Sisters Your Midwest con000t,on to Florida Real Estate !I WWWJUNGCHARTERS.COM•SI01..9110-0225 0 ,. ... sE ,... 4 *A-. CItitteor)d Charters ' uow. : .- - ... .A 44 .>.'.1 , - .,..,. . . ........ 1 " -. . .6. looking for a deaPhistsouthof Napke ntheReplesOutlet 0. ra,ce.ei RtseereK B.F.,. r 00 Center with more tho n.10 brand-name outlet stores.totd If ....l; Naples 238.11 Plea PEALTCPSS '.'‘.0.: N.. Chicago'31201151063 tasszetnie .....,_ area.all filled wIth an,cInthingand furnishings to delight. V ,;,- ... ,- . . , ee. 1111.(1,41* NO C 6th Ave Sou:.Nples,FL 34102 7, hi,scinecra 1-,x,E.ehe,Paiehe saggleto gruchngehamplonshM levels.With balmy weather re,soncnd hotelsoffeCgoltgetawayC'eximblnInga package e ','°' ,''1',....,.' of hotel and golf into a vacenon delude.Sod boo want to ' ' FLOTILLAS•BAREBOAI CHARTERS•BROKERAGE•TRAINING•SERVICES .....,.. ....... 1=1===r0=-14 , l',',"mo"..".: , S Juan Islands 51,14E411415 54trir-e-F-s &ai&Power JOIN 540 A Po.vox 0,rten law Instruct.. • eanddian;Gulf Islands SAPS 1591 Marco Island is famous for an abundance of beautiful shells and,if youd kke to ,Tether EBB...ballet erheiEci.mcieog.five-sEeEE,BEirte take home a collection as a reminder of your else,here are some insider tips. 4I'''04i''''''.4•''''''''',--- ! 1\1\'\11if ' . . tine Sound Shelling Is en about the tides.Low tide exposes the maximum number of Neal.h.iv a to 005 go...Just sprawling on the .6---401%--'7::k'''' shells,so chock the tide table.If you're beach YAM a trashy novel.Naples is what you make IT ...N -' Insiciefas A&Alaska 0..,, comes acin,so ongecg . . William rn Sound Sd Aloples 25esove-ces bee . ,, lultlles•floltda.com ' .e„,, ,' t exploreneples.00111 put loHon on the tops of your feet if you're a.co viEi mamp tflut Idles SO.+raitel+esIS ..... t-:%:.),..t.,. --', „.::',2',.:•., bag°to protect delicate or tiny shells Boat Rentals of Naples Bay Resort ' i '''' eePeretahs napiesbayiesoct corniboats : • • - Don't bother taking live shells,Puce e.r ...6.Narrfirrs STEW 1 ....14,4.4"..- r ..4.1. ,*t..."' ' '• Boat Rada'Naples they are often illegal to proctire and require a complicated cleaning process. bobber tal.plesflorids.COM 1100.242/919■239.656,1335 . to B B'' ,1 ,'..... hardened with either Elmer's Glue or e spacial Send slollsr herdener evaildbla Prooksidoboatrentals coin v.......0.41,...k.,a1...d...,... '. 0015115 IN BELLINGHAM,WA-GATEWAY TO THE SAN JOAN lath'.us AND t 0.'I O.... thorotiphly.—C.C. coetrornotamily,unvot.conl I. vivaw,nwimetutiows.com•800.826•1430 ........................................ .........■,...........,...00 09 '' 1, January 28. 2013 Detai ed Staff Reports 11 i . _ 24 of 49 », µ , i i , ,s.a.t ,rl r r`: :x ta,,ti; 1 i ,, , tr J. s.:. 'o f:tt L. j-( (;,:lf I 1.Iti„ ,;t i•- It:,'"t 4:S111).460111 0f thtuict"fi,r mart) liith4.'ti lri.ttvrn!"flits 1?1r slip 1.0tt haran ltaM chic'..frtmi.W tt,'17.ttltv,v flit.Ittttii- tcil t..ittrka..ti t„the'i•,t.ltuis ill ti,irtihcl,('.tlrirt:i,,,nil R4)42.1 t;riuttic•,1'_\rx•rit'iltY'tltr riiiiritiAs,r n ifrrs,reshitirar it'.,ii.tt:..€rul ht.ti:itt•"tit'titn,r III,(4111 Of NIL Nit,,ti.Ft. .ich.'\.iplcs itr ilia i tiiritt:t kits. �. tl,triti:t l3it.it 'lips. for I<t•.t,t ■-.', IS', -,I' i.,l, I;' ,tit,i I I),i. ti. 'Mil Slip, \Ltritla ,tin cl ink,tt°=c Ia.;,ttttlr,it„t,. ,: 1,1, : .t.'1,,. ,': cl,t€i. 1 ; 1 }'` \I•trl.c•r ' C'.tit• ,g1.-fi 1t'r all rtsit e i s t,( (talc i I.trl,,,tit e.*' '' r, -,�� ,+• 7 141., I'f.iil titnc< ltt.trtrt.t ,tai'Cran•,attt°7(it�s zh es-r�r)It � a t 1. 9 0. Ci.i. Anti (lictic-Itttc•I <tt,iiLi .lea n8tbtul.ti iittUUtfritNl1'pt,. I'.; .•.,..- ”" ' ! i 7, • ' , 1'r+ti rf it 1ttr:)if 1i.t 1T1 I)' 1t1CSd:,)� t>II :9tt#�,*IK ai7 . ri 1.0,41!14,lr ;..ti:�,1 ttr: ,iia • 23t) i 4- tI."' 1 < r ... y RoatInga(tillllar ur,'4larinss.ntt \I 11:1.1 , It t1'1 ' ' � - •t' t ,l i ,_ . -•*rr-wa±i--w,.rr» .-, , rl .• r+ �h ?ri $^:' .., man Mt ►�t .�y► .0 ,. ..... . 4`"' ','w r,r't• ' . .y,d,.. ' _4 1 '-','"'':44,'.-, -- .14.''_. P fix. ""' ;f �4 _ - k .>, -1.„...4,4* ` *...I-,,y:.i» +M' .' 4......' ''fl •••"` _ , __ .,'� yr: . i '1 1r 'W's'' r, l' * ,fir --. II4, �. M.unt.4 Iin:et Slips tar :.tic ,-; , l,, ■tI, (.t! I' :II;'.I'i 1)....:' ta,rtslitntittittt1i-. .trttl Singly I ariiily I luincs 1,1 ' : ::H pi 1::, ON 20 livi llhtrr'l tlIIals'wines .I..:::..l,l, I.';.I,..I'ii 1, .1 :::1 •.:wttt. +a '•w® .Mm (J.iit:tl ctintnniliil `.11!1: .'.i :.1C, f:.,tl):- .■.:s;-;I•, -... V4:., ;: iCyWI' (atuntr', (Aid) <.i.. !i.i,. . ' ,..,t: .,:.. , ,<„ I:', 1, ,1:. x , ,.' , i s... , ''1•. 1 1 i,i- , . ,„1, SI 1 1;11'. 4.1-. .` <e.S '�."tit "` ,, ;I.� .. ., _ i.:.w.w.,•a.. ..................... tt i '6 1,.;.., \\,_; ri l:.ili �.. s\' I'. j1.. : '; ,.'t`.' }it':: .'(°,.. i.,..;€ .Ip.ol .. 1.1`, .1. (wk. i f'li't!; ti, Bt•cit:lt I i.ttltl: . ...? ,II •,:i,rr:'• 1., I, << ii,..ot.,,,,I: t • 1 _ ,.« • )3t1-765-)7(4) ■ii i' i'; 'i' " 1i 1 " kt.'.ilt'..t.tit el(fill Il:itttittrl'riipetllt''.:.tttrt • .'4 r © , 12/31/2012 January 28,2013 Detailed Staff Reports 11 25 of 49 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of December 2012 Toll Free Number #of Calls Minutes 800-2ESCAPE(800-237-2273) 16 54.40 PR-Editorial(800-688-3600) 31 101.45 Film Commission(800-349-5770) 0 0.00 International(239-225-1013) 2 2.80 Storm Information(800-785-8252) 0 0.00 Meeting Planner(800-830-1760) 0 0.00 Naples#1 (800-455-2604) 0 0.00 Travel Agent(888-409-1403) 0 0.00 Grand Total: 49 158.65 Phase V of Southwest Florida, Inc. Page 1 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 26 of 49 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of December 2012 Purpose Calls/Request Minutes Live Information 32 102.40 Special Fulfillment 49 0.00 Sports Council of Collier County Information 0 0.00 Guide Request 408 67.20 CVB Office Referral 0 0.00 Hang up 0 0.00 Wrong Number 0 0.00 Arts Culture&Heritage Guide 0 0.00 Bucket List 0 0.00 eNewsletter Signup 165 0.00 Meeting Planner 0 0.00 Storm Accommodations Info 0 0.00 Update Accommodations Info 0 0.00 Grand Total: 654 169.60 Phase V of Southwest Florida, Inc. Page 2 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 27 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Guide For the month of December 2012 Guide #of Requests Quantity Area Map 87 161 Rack Brochure(Portuguese) 7 7 Visitor's Guide(English) 401 655 Grand Total: 495 823 Unigue requests for guides: 408 Phase V of Southwest Florida, Inc. Page 3 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 28 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Source For the month of December 2012 Current Year Last Year Source Month YTD %YTD Month YTD %YTD Leisure Markets 333 1,066 76.20% 571 2,948 73.74% Winter Northern Campaign 0 0 0.00% 0 0 0.00% Spring/Summer In-State Campaign 0 0 0.00% 12 18 0.45% Niche Markets 62 279 19.94% 112 693 17.33% Group Markets 0 0 0.00% 0 0 0.00% International Markets 0 0 0.00% 2 4 0.10% Miscellaneous 13 54 3.86% 20 335 8.38% Meeting Planners 0 0 0.00% 0 0 0.00% Grand Total: 408 1,399 717 3,998 "YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 4 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 29 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of December 2012 Media Month YTD %YTD Consumer Magazines AAA Florida TourBook 2009 Edition 0 0 0% Arthur Frommer's Budget Travel February 2009 0 0 0% Arthur Frommer's Budget Travel June 2011 0 0 0% Coastal Living(Added Value)April 2012 0 0 0% Coastal Living April 2012 0 0 0% Florida Travel&Life May/June 2011 0 0 0% Florida Travel&Life May/June 2012 0 3 0% Midwest Living January/February 2010 0 0 0% Other/Unknown 2 10 1% Redbook Midwest October 2011 0 0 0% Southern Living January 2012 17 43 4% Consumer Magazines 19 56 Consumer Directories 2009 Official Florida Vacation Guide 0 0 0% 2010 Florida Insider Guide-Quick Check 0 0 0% 2010 Florida Insider Guide-Specific Target 0 0 0% 2010 Naples,Marco Island&the Everglades Visitors Guide 0 0 0% 2010 Visit Florida Magazine 0 1 0% 2010 Visit Florida Magazine-Quick Check 0 0 0% 2010 Visit Florida Magazine-Specific Target 0 0 0% 2011 Florida Insider Guide-Quick Check 0 2 0% 2011 Florida Insider Guide-Specific Target 0 0 0% 2011 Naples, Marco Island&the Everglades Visitors Guide 0 0 0% 2011 Visit Florida Magazine-Quick Check 0 0 0% 2011 Visit Florida Magazine-Specific Target 0 0 0% Phase V of Southwest Florida, Inc. Page 5 of 19 12/31/2012 January 28, 2013 Detailed Staff Reports 11 30 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of December 2012 Media Month YTD %YTD Consumer Directories 2012 Florida Insider Guide-Quick Check 4 7 1% 2012 Florida Insider Guide-Specific Target 1 8 1% 2012 Visit Florida Magazine-Quick Check 114 263 25% 2012 Visit Florida Magazine-Specific Target 56 145 14% Florida Insider Guide April-September 2011 0 0 0% Visit Florida Magazine December 2010-September 2011 0 0 0% Consumer Directories 175 426 Consumer E-Marketing DestinationBrochures.com 0 2 0% Other/Unknown 2 4 0% ParadiseCoast.com 125 549 52% Miles Media Imports 120 536 Phone 5 13 info @paradisecoast.com 0 0 Interactive Text Chat 0 0 ParadiseCoast.com/Getaway Summer TAF 12 28 3% ParadiseCoast.de 0 0 0% Visit USA-France 0 0 0% Visit USA-UK 0 0 0% VisitFlorida.com 0 1 0% Consumer E-Marketing 139 584 Consumer Newspaper Americas Best Vacations Southeast Spring 2012 0 0 0% Other/Unknown 0 0 0% Visit Florida In-State Insert April 2012 0 0 0% Visit Florida In-State Insert June 2012 0 0 0% Consumer Newspaper 0 0 Phase V of Southwest Florida, Inc. Page 6 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 Grand Total: 333 31 o_86 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 19 12/31/2012 January 28, 2013 Detailed Staff Reports 11 32 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Fall In-State Campaign For the month of December 2012 Media Month YTD %YTD Grand Total: *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 33 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Winter Northern Campaign For the month of December 2012 Media Month YTD %YTD Chicago Chicago Television Campaign January-March 2011 0 0 0% Chicago 0 0 Grand Total: 0 0 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 19 12/31/2012 January 28, 2013 Detailed Staff Reports 11 34 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Spring/Summer In-State Campaign For the month of December 2012 Media Month YTD %YTD Fort Myers/Naples Fort Myers/Naples PBS Spring/Summer 2010 0 0 0% Fort Myers/Naples 0 0 Geo-Targeted In-State Online TripAdvisor.com(Online Geo-Targeted)April-August 2011 0 0 0% Geo-Targeted In-State Online 0 0 Other/Unknown TV Campaign Other/Unknown 0 0 0% Other/Unknown TV Campaign 0 0 Grand Total: 0 0 YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 19 12/31/2012 January 28, 2013 Detailed Staff Reports 11 35 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Niche Markets For the month of December 2012 Media Month YTD %YTD Niche Markets(Bridal/Honeymoon) Bridal Guide Added Value RSL July/August 2010 0 0 0% Bridal Guide Added Value RSL October/November 2010 0 0 0% Bridal Guide January/February 2011 0 0 0% Bridal Guide July/August 2011 0 2 1% Bridal Guide March 2011 0 0 0% Brides Florida April-September 2011 0 0 0% Destination Weddings&Honeymoons July/August 2012 0 0 0% Niche Markets(Bridal/Honeymoon) 0 2 Niche Markets(ECO) Audubon(Added Value)November/December 2012 57 226 81% Audubon(Natural Wonders of Florida)March/April 2010 0 0 0% Audubon(Natural Wonders of Florida)March/April 2011 0 0 0% Audubon(Natural Wonders of Florida)March/April 2012 5 51 18% Audubon(Natural Wonders of Florida)November/December 2011 0 0 0% National Geographic Traveler May/June 2012 0 0 0% Niche Markets(ECO) 62 277 Niche Markets(Golf) Play Florida Golf 2012 0 0 0% Niche Markets(Golf) 0 0 Niche Markets(Senior) AAA Going Places July/August 2012 0 0 0% AAA Going Places North March/April 2012 0 0 0% AAA Going Places North May/June 2012 0 0 0% AAA Going Places South May/June 2010 0 0 0% AAA Going Places South May/June 2011 0 0 0% HARP-Southeast Region March/April 2011 0 0 0% Phase V of Southwest Florida, Inc. Page 11 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 36 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Niche Markets For the month of December 2012 Media Month YTD %YTD Niche Markets(Senior) AARP The Magazine April/May 2012 0 0 0% Niche Markets(Senior) 0 0 Grand Total: 62 279 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 19 12/31/2012 January 28, 2013 Detailed Staff Reports 11 37 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Group Markets For the month of December 2012 Media Month YTD %YTD Group Business-Association Meetings Professional Connect Meetings Magazine January 2012 0 0 0% Group Business-Association Meetings Professional 0 0 Group Business-Corporate Meetings Professional Collaborate Meetings Magazine February 2012 0 0 0% Group Business-Corporate Meetings Professional 0 0 Grand Total: 0 0 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 19 12/31/2012 January 28, 2013 Detailed Staff Reports 11 38 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by International Markets For the month of December 2012 Media Month YTD %YTD United Kingdom Travel Trade Gazette February 2011 0 0 0% United Kingdom 0 0 North America(Canada) Canadian Television(Weather Channel)January 2011 0 0 0% Canadian Weather January 2011 0 0 0% North America(Canada) 0 0 Germany FTI B2B Online August 2011 0 0 0% Germany 0 0 Grand Total: 0 0 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 39 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Miscellaneous For the month of December 2012 Media Month YTD %YTD CVB Office 5 6 11% Friend/Relative 2 7 13% Other/Unknown 6 40 74% TCTIA FAM October 2011 0 1 2% USV Product Show TA 2011 0 0 0% Grand Total: 13 54 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 19 12/31/2012 January 28, 2013 Detailed Staff Reports 11 40 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of December 2012 Current Year Last Year State Month YTD %YTD Month YTD %YTD Florida 58 182 14.65% 46 224 6.48% Illinois 26 85 6.84% 28 408 11.80% Ohio 15 79 6.36% 25 399 11.54% New York 27 75 6.04% 27 123 3.56% Pennsylvania 17 73 5.88% 27 194 5.61% Michigan 19 56 4.51% 16 328 9.48% North Carolina 15 49 3.95% 9 126 3.64% Virginia 14 43 3.46% 11 35 1.01% Minnesota 13 42 3.38% 15 129 3.73% New Jersey 12 42 3.38% 9 88 2.54% Indiana 4 38 3.06% 18 300 8.67% Wisconsin 9 38 3.06% 13 202 5.84% Missouri 12 37 2.98% 8 39 1.13% Georgia 12 36 2.90% 11 50 1.45% Massachusetts 9 33 2.66% 13 51 1.47% Connecticut 9 30 2.42% 4 26 0.75% Texas 11 30 2.42% 16 60 1.73% Tennessee 6 28 2.25% 6 39 1.13% California 7 27 2.17% 13 47 1.36% Colorado 11 25 2.01% 5 24 0.69% Kentucky 8 21 1.69% 9 32 0.93% Iowa 4 20 1.61% 14 112 3.24% Maryland 12 20 1.61% 5 33 0.95% Kansas 2 14 1.13% 5 14 0.40% Alabama 4 13 1.05% 7 25 0.72% Mississippi 6 12 0.97% 2 7 0.20% South Carolina 5 10 0.81% 8 51 1.47% Oklahoma 4 8 0.64% 4 12 0.35% Oregon 2 8 0.64% 1 10 0.29% Arizona 1 7 0.56% 4 54 1.56% Phase V of Southwest Florida, Inc. Page 16 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 41 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of December 2012 Current Year Last Year State Month YTD %YTD Month YTD %YTD Nebraska 5 7 0.56% 1 55 1.59% Arkansas 3 5 0.40% 3 19 0.55% Maine 1 5 0.40% 3 15 0.43% Montana 1 5 0.40% 1 1 0.03% Washington 4 5 0.40% 3 15 0.43% Nevada 0 4 0.32% 0 6 0.17% New Hampshire 1 4 0.32% 2 9 0.26% West Virginia 2 4 0.32% 1 8 0.23% Louisiana 0 3 0.24% 0 12 0.35% Rhode Island 1 3 0.24% 0 8 0.23% South Dakota 0 3 0.24% 0 15 0.43% New Mexico 0 2 0.16% 1 6 0.17% North Dakota 1 2 0.16% 0 18 0.52% Puerto Rico 1 2 0.16% 0 2 0.06% Alaska 0 1 0.08% 0 1 0.03% Delaware 0 1 0.08% 1 10 0.29% Hawaii 0 1 0.08% 0 2 0.06% Idaho 0 1 0.08% 1 3 0.09% Utah 0 1 0.08% 1 6 0.17% Vermont 1 1 0.08% 1 3 0.09% Wyoming 0 1 0.08% 0 1 0.03% Armed Forces 0 0 0.00% 0 0 0.00% District of Columbia 0 0 0.00% 2 2 0.06% Guam 0 0 0.00% 0 0 0.00% Northern Mariana Islands 0 0 0.00% 0 0 0.00% Virgin Island 0 0 0.00% 0 0 0.00% Grand Total: 375 1,242 400 3,459 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 19 12/31/2012 January 28, 2013 Detailed Staff Reports 11 42 of 49 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of December 2012 Current Year Last Year Country Month YTD %YTD Month YTD %YTD USA 375 1,242 88.78% 400 3,459 86.52% Canada 10 50 3.57% 14 64 1.60% No Address Given 12 33 2.36% 54 162 4.05% Brazil 7 26 1.86% 240 244 6.10% United Kingdom 2 19 1.36% 2 26 0.65% France 0 7 0.50% 1 3 0.08% Germany 0 4 0.29% 0 6 0.15% Netherlands 0 3 0.21% 2 5 0.13% Algeria 0 2 0.14% 0 0 0.00% Argentina 0 2 0.14% 0 1 0.03% Ireland 1 2 0.14% 0 0 0.00% Italy 0 2 0.14% 0 2 0.05% Pakistan 1 2 0.14% 0 0 0.00% Russia 0 2 0.14% 1 2 0.05% Chile 0 1 0.07% 0 0 0.00% Poland 0 1 0.07% 0 2 0.05% Sweden 0 1 0.07% 0 1 0.03% Belgium 0 0 0.00% 0 4 0.10% Cuba 0 0 0.00% 0 1 0.03% Denmark 0 0 0.00% 0 1 0.03% India 0 0 0.00% 0 2 0.05% Indonesia 0 0 0.00% 0 2 0.05% Portugal 0 0 0.00% 2 9 0.23% Ukraine 0 0 0.00% 0 1 0.03% Uruguay 0 0 0.00% 1 1 0.03% Grand Total: 408 1,399 717 3,998 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 18 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 43 of 49 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of December 2012 Media Month YTD %YTD Consumer Shows Post Show Follow Up NY Times Travel Show June 2012 0 0 0% Consumer Shows 0 0 0% Meeting Planners Market Group Fulfillment 0 0 0% CVB Meeting Planner newsletter 0 0 0% GAP 1 1 1% Meeting Planner Kit Fulfillment 0 11 16% Meeting Planner Non-Kit Fulfillment 0 2 3% Post Show Followup Chicago Holiday Showcase 2012 48 48 72% Florida Huddle February 2012 0 0 0% Meeting Planners 49 62 93% Promotions PPD 2011 0 4 6% PPG 2011 0 1 1% PPP 2011 0 0 0% Promotions 0 5 7% Tour Operators Other/Unknown 0 0 0% Tour Operators 0 0 0% Travel Agents Other/Unknown 0 0 0% Travel Agents 0 0 0% Grand Total: 49 67 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 19 of 19 12/31/2012 January 28,2013 Detailed Staff Reports 11 44 of 49 Naples, Marco Island, Everglades CVB ParadiseCoast.com Guide Request Summary by Source For the month of December 2012 Source #of Requests No Response 13 Banner Ad 4 Direct Mail 1 Friend 9 Magazine 3 Newspaper 1 Other 14 Search Engine 79 TV 1 Grand Total: 125 Phase V of Southwest Florida, Inc. Page 1 of 1 Naples.Marco Island.Everglades CVB Monthly Veer to Data Request Summary by Source January 28,2013 December 2012 Detailed Staff Reports 11 <TC�`7I`LS.uL�Irari' _'�IfSL7�311111111111112012.7`t(R.7�rE•L7 .,.1•�.,.'R�OIL�{'�iis" E�", :•:7f_ AAA'Fmede Tour000k 2009 Edition ,w-r Ma• 1111111012 701] '2013.111111 0111017]0171]91] Guide Request Leisure Markets Consumer Magazines Arthur FrommeYs Bud.-1 Travel Februa 2008 -r Mae MIMIMIWIMJIM ='1�0�1��1��1�IMMIMItIt)t9t'�t1t�il ' Arthur Frommel:B0•.-t Travel one St •sum Magazines �'1111'1WIt1��i9t�I')�1�1�')�'1�'1�')�'1�'1t'1tItItI� 1 Coastal Livin.Added Tel-A•r..• er Mar azinea i1E1i'1��t1�t='1�t]t1�t]tINi'ejt)I19t')�'At) Itt�ntl�n Coastal Living April 2012 Consumer Magazines o 0 21 0 171 Coastal Living May 2(110 Consumer Magazines 0 0 0 0 0 Coast Nast TUVeler February 2011 Consumer Magazines Milli o 0��!I��U� 1 0 • r 0 Florida Travel 8 Life May/June 2011 Consumer Magazines 0 0 0 0 Florida T I& a. A•1 eumer M —__ iIEIi'1tl��i�ifl� i�11E67i1i-S1E1 •�It1i1 Ti� Mdw ILI I• •-n LL/Februar .•10 er Maiazines it'1i'1E1111171E1i�•i•1EIi•111i{111 11i'I11i1E1EI1'1i11'1�I r/link -r Magazines ��3�1��1��I��'IIM��MMINFIIIIIIMtIIIIIMt•I W IMMIM∎111 R k Midwest October 2011 Consumer Magazines i ---_--__------_. 1.170 Sh Travel AprikhkY 2011 Consumer Mega Southern Living January 2012 Consumer Magazines lilt 770 0 0!I�I®®III1®®®11® N Southern L rT IFlorida Mann 2010 Consumer Magazines C World November 15 2010 Consumer Mambos . 'wit1t711��i'wn,1�'ti1 1t1�• 1111111iiiitiiM 9 aTotal r c - . a R67ELt7� ]iliZf>�iF1't]!fltE'2t1tf1t Ei1t1 1tttttf1�1�1C'1 C m Direct i IMMi7IIIIIIIsii>si ■mi■IMMwlmmiININ�1111111111.111.11../MMIMIM 2000 Official Florida V Guide consumer Directories it1i11ii'mS1tt1t,�•t)ttlt7t��'1��t'�1t1� 2010 Florida Insider Guide-Quick Check Consumer Directories 7 0 H 0 2010 Florida Insider Guide•the Specific Target Consumer Directories 0 17 0 2010 Naples,Manor Gland S the c Targ t Visitors Guide Consumer Directories 1111121 1 0 r r . . i ] 0 2010 Visit Florida Magazine Consumer Directories 1 • _ 7 1 •J.11 • •a Ma•azi •:k er Director i71t7if1t'ltltlt=)111)1'7 �1t7t7t1t1t7t'ltdt'ltlt'1t1 ' 201r Visit FI•rda Ma gaze-suM•fi0 Tarr er Directories =1M7if]17171'7 i�7t']i9t'7 tl itlt7itlt']i{]t'lt']�']t7i7i{'1i7� ' Florida acid •ud hack Consumer D ct ii71.E111'1111'1i'ltliIMEMEIEliltlinnirIM 1t1i]tAMM1i]t11 2011 Florida I -de Guide Specific Target ConwmerD l 0 D 10 12011 Naples,Marco d 3 the Everglades VbOere Guido ConwmerDirectories ® 1 0 ] 2011 Visit Florida Magazine Quick Check Consumer Directories 111111 150 gl1I'I''i I ' • ' • 060 2011 Vie Florida Magazine Specific Target Consumer Directories 00 0 ' ' • ' ' ' ' 731 2012 Florida -de Guide Dick Check Consumer Directories 0 0 iG - 60 •1 I.ride Insider Guide S.-cific Ta.-1 . - r-.r reredona i{7t1it1siltl ii=di7 t1iINF1i7IIKIiMI111']i'1t'1i1t1t•1tlijtlI e•1 .tFl. .aMa,.zine-•sick rock Consumer Dkectori- ii.iWii1©IIIIIMISITIi1IN7i'111111111T E1i6IMIIIFlt'1F2'IMMI MICI ltl®i'lili67 2012 Visit Florida Magazine•Specific Target Consumer Directories 0 D 610 11 Florida Insider Guide April-September 201 t Consumer Directories 0 0 1 Visit Florida Magazine December September September 2011 Consumer Directories 0 0 1 Sub Total t Magazine January-September 2011 Consumer Directories 0 0 • • • • • • ' • • ' ' ' • ' 0 Sub Total tor Magazine NDmer Directories 111111111 770 0 ' l l 3.393 Itf Consuner DesllnationB ocnrk-.-on ililitli11ii1ifiidt'1ilEdi3t7iflii3E1©t'1i1E1i;.i Other/Unknown Consumer E-Marketing 5 8 0 8 0 5 0 01 ParadleeCoas.com Consumer E-MarkeOrq Ili 193 IB4 0 300 0 715 0 ],6]0 2 ParetliseCoasIde tawaY Summer TAF Consumer E-Marketing 78'11 66 0 82 0 11 0 — 606 7 ParetlisaCOal.Oe Consumer E-Marketing 0 0 0 0 0 17 0 1 Visit USA-France Consumer E-Marketl• 0 0 0 0 0 • 1 Visit USA-UK Consumer E-Merketl• ©NEri©WI11 IDWIMW1'1i1'1 i1E1i1E1=Ell11i1MIE1 10 Sob Total toeC ar -tl, i'1E lifliiliEli�7iflt1it1E�1.IE1i7E7i7E'1i'1t'1i7� I ._-..— Sub Total far Cons„e e i bi i?111711i1F1im['_1]iF M Lit•1EHt1E1SIt1EIT IMMIF1EM1t?11EW1ETTIMIV_!1t1EF€1t1 .. Consumer Newacaptt gig orinri girl�'�'�� lrgi'r'r®'e America's Best Vacations In-Slate Insert October 2009 Consumer Newspaper Americas Best art Celli son October S•d 01012 Consumer News.• Fen msotemaencrt(ABY)Coinson Zco Consumer News.-..: �t7i1 t11111��11�t]�t7i1tlilElilt'1t'1E1i'1t1∎CI Fell Out-or-State Insert(A BY)eouinson October 10 2010 eon.mer News...• i1ii7E 1t'1ii='1WIE1�t'1�itaitai�iii�i7i� Other/Unknown II- ,n-mer News...-r iltdi'1E1ME1WIM ']iIWIM1='1i1t'1if1t1i1t'1iIt1t7E1i]E1il Visa Fonda In-Slate Insert A.a 201 Consumer News..• i1E1i'117t'1E1tLZ7i1t'lilt•IMMIE1E}Z.jt1�t'1i'1MIE1E1iIM/i7ITF1 Visa Florida k.-Stale Insert Ju e •11 mer News. ..r i1E]i]E11']t1if=]111'1it11dt 7tlt1t1id1Aid1'71'7t1i711IMMIIIIII1 Visit Florida IStale Insert June 12 Consumer Newspaper visit Florida In-n-Sla1 Insert May 201011 Consumer Newspaper tItIItBNtItItIttrrttlrII� Winter ONOI-State Insect. ... 272017 Consumer New, •-r i71di111i117i=1i1E1i117iRGL111F1GFE111L1CR11di111111di1 71dt1CiW Pape 1 of 5 Naples.Marco Island,Everglades CVB Monthly Year to Date Request Summery by Source January 28,2013 December 2012 Detailed Staff Reports 11 October November Dec Per January February March April May June July 4Lt$12P September TOM ' Publication 2011 2012 2011 2012 2011 2012 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2011/2012 2012/2013 Guide Request Leisure Markets 1,912 404 446 320 671 333 1,636 0 2,016 0 1.430 0 2.030 0 4.642 0 3,696 0 616 0 600 0 662 0 20.217 1.060 Winter Northern Campaign ,Chicago 'Chian Television Campaign January-March 2011 Chad. 00 0 0 0 9 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 Sub Total for Chicago 0 0 0 0 0 0 10 10 00 00 00 00 0 0 0 0 0 0 2 0 National National Weather Channel December 2010-March 2011 National 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0, Sub Total for National 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 -0 0 0 0 0 0 0 0 0 0 0 New York New York Television Cempeion January-March 2011 New York 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0, Sub Total for y New York 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 I W/rder Northern CamPaian 0 0 0 0 0 0 1. 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0, Spring/Sumer Instate Campaign - AN Florida Market. FCTA Florida Cabe April-August 2011 All Florida Markets 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Florida Cable Partnership(Fbnda_S 514/SUmmar 2010 All Florida Markets 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0, Florida PBS(Ronde)SorirWSummer 2010 All Florida Markets 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0, Sub Total for All Florida Markets 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9, forl Myers/Naples Fort Myers/Naples PBS SpnnaSUmmer 2010 Fort MyeNNaple. 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 Sub Total for Fort Myers/Naples 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 9 0 0 0 0 0 0 0 1 0 Geo-Targeted In-State Online FCTA Florida Cable April-August 2011 ..... Geo-Targeted In-Slate Online 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 TrlpAdcaur.com(Ge0-Targeted Instate)Sorina/Summer 2010 Ge0-Targeted In-State Online 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 TrlcAdvlaor.am(Online Geo-Targeted)April-Amami 2011 Geo-Targeted In-State Online 1 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 3 0 Sub Total for Geo•Targeted I0-State Or9ine 10 0 0 0 0 00 90 00 10 10 0 9 0 0 0 0 00 3 0 Miami/Ft.Lauderdale 8 West Palm Beach MiamVFt.Lauderdale Television Campaign April-August 2011 MkmkFt.Lauderdale 8 Wed Palm Beach 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Wed Palm Beach Television Campaign April-August 2011 MISm/FI.Lauderdale 8 Wed Palm Beach 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Weal Palm Beach Television Campaign Spring/Summer 2010 Miami/Ft.Lauderdale 8 Wed Palm Beach 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 _ 0 0 Sub Total for Miami/FL Lauderdale 8 Wed Palm Beach 00 0 0 0 0 00 00 00 00 0 0 0 0 0 0 0 9 0 0 9 0 Orlando Orlando Television Campaign April-Auulet2011 Orlando 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 ISUb Total for Orlando 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 0 0 ,Other/Unknown TV Campaign Other/Unknown OUOr/UnknoNnl TVCamaian 0 0 5 0 11 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 II 0 Sub Total for Other/Unknown TV Campaign 0 0 6 0 11 0 9 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 Tamps/St.Pelersbua Tama/St.Petersburg Television Damseion April-AumM 2011 Tampe/St.Petersburg 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Sub Total for Tampa/St.Petersburg 0 0 0 0 0 0 0 0 0 0 0 0 9 0 0 I 0 6, 0 0 0 0 0 0 0 0 Spring/Summer Instate Cmafm 1 0 6 0 12 0 0 0 0 0 0 0 3 0 1 0 0 0 0 0 0 0 0 0 22 9 Niche Markets Niche Markets(Bridal/Honeymoon) Bridal Guide Added Value RSL Jug/Auaud 2010 Niche Markets(Bridal/Honeymoon) 5 0 0 0 0 0 0 0 Bridal Guide Added Value RSL OOloberRbyamber 2010 Niche Markets(Bridal/Honeymoon) 1 2 9 0 0 0 __.. 0 D Bridal Guide Added Value 051 September 2010 Niche Markets(Bridal/Honeymoon) 0 0 0 0 0 Bridal Guide January/February 2010 Niche Markets(Bridal/Honeymoon) 0 0 0 0 Bridal Guide January/February 2011 Niche Markets(Bridal/Honeymoon) 22 12 11 1 1 13 1 12 Bridal Guide Jug/August 2011 Niche Markets(Bridal/Honeymoon) 11 42 10 1 1 7 22 Bridal Guide March 2011 Niche Markets(BridoVFloneymoon) 5 1 1 4 Bridal Guile_ /June 2010 Niche Markets(Bridal/Honeymoon) 0 Brides Florida April-September 2011 Niche Markets(BridaVlloneymeon) 1 5 1 44 Destination Weddings 0 fbnevmane Anus's/February ary 2011 Niche Markets(Bridal/Honeymoon) 0 0 0 0 Destination Weddings 8 Honeymoons July/August 2012 Niche Markets(Br/del/Honeymoon) 0 0 0 0 0 0 0 0 0 10 0 10 0 1 0 21 Weddda Guide 038 Niche Markets(Bridal/Honeymoon) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Sub Total for Niche Markets IBNdaIMonownoonl 16 00 0 37 0 W 0 3 0 10 0 26 0 2 0 17 0 29 0 7 0 403 Niche Markets 1E001 Audubon(Added Value)November/December 2012 Niche Markets(ECO) 0 169 0 57 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 22 Audubon(Great Florida Birdino Trail)November/December 2010 Niche Markets(ECM 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Pape 2 of Naples.Marco Island.Everglades CVB Monthly Year to Date Request Summary by Source January 28,2013 December 2012 Detailed Staff Reports 11 FS,•`1CL'4.,;;m 1=7M=1 71.11 01.?IELLT, ALIP.;>�.ae dal Publication EITBIEDIFITT1®®®®®®®®' '®�'©®®MEEDMI®EVE® '®®�' 7):01212013 Guide Re, sl ------ ----------------- Audubon Natural Wonders of Florida MardvA•12010 Mahe Markets ECG 111111111WINI1=71=71=711U71M10111111-111111171=71=711MMI=71=3WINIEIM:1111111211•0— o Audubon(Natural Wonders of Florida)Marc/April 2011 Niche Markets(EGO) _ �'1111E1�'NAI'®M'INIFI�' 'IIIIIII�'1111111E�'M'M'�'�'1E ' ' ' 0 Audubon Natural Wonders of Florida --r'r'•I o' Niche Markets EC• t1FI�1E'R1�1E1�1t1�1`1 t'3�EFZlE1�E7EFF1t1E9 1 Audubon Natural Wonders of Flo Ada ,v- •-/5-oem r, Noire Markets • IIIIIIMEj`MEMUM VIMMtI 1MM'a11111111FItMINIIItIIIIIMIKMEMtl ' Audubon Added Value RSL Janus /Februas 2011 ic-Markets C• MII1t1t1t1 1•11•18)111•1111111171•1111t111111ME1=8MMIIIIIIIIIMMILIIIIK'IIIIIIMIFIt')IIIIIIIIM'111 ' National Geographic Traveler January/February 2011 New Markets(EGO) IMF'11111t1111111111181M1F1M1M8M�_1�1�'1�8='�'1`'1MIEM�'M't1�1� ' National Geo•ra•ic Traveler Ma dune 2012 Niche Markets ECO �� MEME1E1D=71®I110•871111111:1C1�'=�'�'=1— 0 Undiscovered Florida VF Insert NG -- •S••ember 2011 Niche Markets EGO t11111]..110113W'MNIIIII11100111M' ' 'iiiIIIIII'M'MMIE111.11111111MMEIM1=71M— 0 Sub Total for Niche Markets IEGOI ©©EID•2701Ef1E}3EII11111•1E1'J1111113EII)1111171E127t1EIDWIE.T11ME1f1t1NCI11111111711111117171111171©aLl 2TT Niche Markets jW_olil _ IMIIIIIIMIll.. —��MI�� M�M_�- Na•lesSharkShoutautD-_-mb•r .10 s'.r. ..1 vl ��t�=��t'1�M1M]��M�=IN'1t'��'�MIM4=7�t1.1nt11111101111141.1..1 - Ple Florida Golf s r •. rkets • tMIFIIIIIMIIIRMINIRISIBtISIIIIMP/n1.1.1.1.10.111111/1111111WINCIt•)MIWIMIMININIIIIn Pla Florida Golf 2011 NW-Markets • =8=8=8t1t11.18B1111.111111811111181t1=)fit=8=1.1•8=101111101111111111811111'11111•81111101111•8t')=M1 ' Pia Florida Got/2012 Niche Markets • 1111:1t1=1:1111113111•711MAIII1111111111111711M1=2111E1011'.1t'11F171�'=' '�111111M1311•)11111'1E t'111111111XID 0 Sub Total for Niche Markets Go 11�'=71=31�' 1 1 1 1 1E1'1011 1M:110Mt'1 1 1 1 1 1E 1 1W111 ' Niche Markets Senior 111/110111/MIMMIII��—��M--------- AAAGO_mg_PlacesJuy/August2012 Niche Markets Senior �M��1�1��WI—IMt1t1t/111101111.1E1DWINFEIWIWIM�11 • AM Going Places North MarcNAIr12012 Niche MarketsLen� t1��1�t1mml�t1t1—®��wowl�t1t1t1��1or • AAA Gem,•laces North Ma/June 2012 — _ - .:rk.t . `1`1`1t1t1t1M1INV ]Ili1llIF=1IIIIMt1E17t1UMMIIIMIVIIIIIF1IIIII1t1 ' MA Goan•Places South Ma/June .1' N' Markets ssnwr E1 t1EKIt7t7IIIIMIIIt 7t7t1QH1INInt1liff7t7t9iIMUIM 1ME I AM Gain.Places South Ma/June 01 'he.rk t S-nor 1111111MIM WIMM1i1t1111111111111111111111111111=1=1M1=8=0M1=81='111111101111111011111111t1■9 MRP-Southeast Re•ion March/A•'2011 Niche Markets Senior =E M1111111113�'=11•1111•10�'�'1'Q'M1�'11111E1t1111181`1111171=71=7111111:1111111:11111 © MOP The Ma•azine A•OVMa 2012 Mohe Markets Senior 11101•71=71WIIMINE:11=1111110=71•CUlE1F1=E11;m=813111t1Em1111171E 1M�'=E1WEI Sub Total for Niche Markets Sect• ®IICIINEU1111111©=71='U11•10E'.31WQFFF111111:11a11E1D' ®��t1S1CD Niche Markets Et'I1tmE2flImm1Ef1EIyJ�EEnmir'__S']F3L:flwofa11�QT.I']� wriwi r.i.1 ____••_ B - .. o I., I ..Prole a). -------- --INEMIIIIMEMINIIIIIMEN11111.11.111111111111111111.- ConnedMeell•a Ma•azlne Janus 2012 Grou•&ninon-Assodation Maetln•s Professional =71=7111M1t1111181111111MICIIIIII:11111170111171—=71=71=71WItMAINEIWIIII711111211=71=71— o Sub Total for Gr. ,Business-Association Meet Professioral 011111111117/11MMIWIM=3=111110311111171 , 1 1 I 11 1 1 I 1 1 1111111 • Gro•Business-Co•orate Meet)• Professional MINI110/.011111111111111111111111111111=M M∎MMININIMMIIIIIIMEMIM M Collaborate Mecfir•s Ma.ulna Febme 2012 Gro•Busineee-Co••rata Mesen•-atomism' 11111111=71=71=71=71=71=71=31•11111111111110111111111M1111=71=71=EIMIltl 11111:11•1•101111111:1111•71® o Sub Total for Group Business-Corporate Mee' •.Professional M1t'1nlr1t1.lr1t1nlrIt1llIllMMnIKFMMEMIII/In`'1IIIWME nlrIWt1M1M:I— ' G• •.uslnes As,a) Ion ------------------------ FSAEAssodationJ- •IF-• a 411 Grou•Business Assodalio 1U]=7ltltlMIB1t 7t7IIIIVtIM=1t'ltltlWIMI 1tdt'1IIIFItdIII.t771 ' Sub Total for Gro•Business .ssodati• _1_i_1=71=7_i=71_1_1_— _1_1_1_1_1_1_i_1_1t11•11— o Gro •Markets t1t'1lIllOIMIEIWIWIIMIIEIIMi171Wli17=:1=t'11=:1t1t1IIICIif'1II•171=EIt1t1t7•IMIIF11 ' ------------------------ IMernetionzl Markets -- -------------------- United Ningdom _ =1=011111111101111.1111111�� =E �� _— �MMMI_- TravelTratleGazeltoFe• '11 ,1..., _..e —1t7—Itlil t1 t'1tdt1M1=1 t1— Sub Total for Unite.NI •• t1t 121_'1 i1t1_1_1 t'1t'1t'=1t1t.t.t1_1_1_1t1t1t1t1t • North America Canada -----------------------IIIMIIIIII Canadian Television ,ether Channel Jame MI North America Genets =71=71=11111111111811111181111111111111:1MODNI—MEI=D=111110='111121111111:1t1t11111171111•71=71— o Canadian Weather January 201 1 North America Canada IINEIME1=71tMiit1=E=71=3�'t)1.01'�'�'1.0�'='U1t1E EMIMII'1— • Sub Total for North America Canada ��tln��omom�m��m�mt1mml��m� • Germany 111MMMMM111.111.11.-11=11M M M MEMENINIMINNI- FTI 020 Online August 2011 _ Gat MIIMMICIIIIIIIIIIIIIIIIP1=EINICINIEWIWIUt11011'1t1111111�1�111111�'11111F1IIIIMt'1— FVW Februa 2011 _u. r 111111t1t1t1=IMMIt1=1•1111Q1NIFt1t1=FIMI t1t1E1t1t1t1N111111r7 ub Total for German illlt'1or1t1t1olt'1t'1t'1Q1t1t1E1t1t1t1t'1o1olt1t1t1lmni • International Markets-Additional Market Pentradon ---------------------MMI-- USA Travel Grade Janua -Se•tember 2010 Ictarnational Markets-Additional Market Psalm,• MEOW INIEINE1=71=71=71=71=71=71-11111111111111F111111111111181111111111111171=171ME1=71=71=3=71— . Sub Total/ International Markets•Additional Market Pentration =3=31•11111111113111111:111111:1=311111111111711•171—=71=71=71t'1=11111011•111111011111111117111111171=71— International Markets ._... —11'M1=71E1 INE1111111=1M:1-111111111:11111111711•1111=1=71='='tlMEIMINK't'1— Mace!aneo- - ------ --- M1111.1111iiiiillinall. ..1111.11111/...11111- Othe Other/Unknown onsumer M -ins_ �1t1wiE1 t1E1i1t1t1t1t�=1�1or1�1m1i1E1t1t1t1t1t1t1— ' GI I nk• n Goneumer Director a- I.1t1a1mmirmffusinwr1mmit1mult��•1t1oa•1mgt)tmo•mimitamon CVB Office Consumer E-Marketin• IWIMMINOMIMINIIIIIME81111131111121=1-111111711•11�'•'=71=71t1WIt1MEINIIIIICI— 0 Other/Unknown Consumer News.:.r M711•1011MlIMt]t]11011t7t111111711Q1=71=71=1t11r1=11111111111IM111t71M10111M11171■1:1 e Outer/Unknown North America Canada MM:11111111�'�'=7111•111•71111171=1—�'W1=3=3=3W1t1t1•11:11•1•111:11`1— 0 .... .„ .r - tiS1t9M1t9iIIIIMIIII1s•11111/111111[111111111tIMTh7t1E•1t711111F1t111=1=1∎171 Page 3 o/5 Naples.Marco Island.Everglades CVB Mont hly Year to Date Requ st Summary by Source January 28,2013 Decembe 2012 Detailed Staff Reports 11 October Novembe Deremite January Febraary March April Men June July "AMP Seotembe *tat Publication 2011 2012 2011 201 2011 201 2012 201 2012 201 2012 201 2012 201 2012 201 2012 201 2012 201 201 201 2012 201 2011/201 2012,2013, Guide Request CVB OI( Naples.Marco Mend.Everglades CVB 2 1 1 0 0 0 4 1 0 1 I Other/Unknown 011ur/Unknown 14 1 1 1 1 33 22 14 9 13 11 1 10 40, Boston Glebe Travel Show March 2011 Travel Agent 0 0 0 0 9 0 _0 CVB Office Travel A04nt 0 0 0 0 0 1 Other/Unknown Travel Agent 0 9 1 0 0 0 TCTIA FAM October 2011 Travel Acme 7 1 0 2 2 1 1 Travel Agent ravel Agent 0 0 0 0 0 0 USV Product Show TA 2011 Travel Agent 0 26 0 0 0 0 0 20 Miscellaneous h 3 20 t0 2 1 42 32 22 10 10 1 1 1 1 13 04 Meeting Planners -- Meeting Planners i GAP Meeting Planer 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 0 00 0 0 1 Q- 1 0 Sub Total for Meeting Planners 00 0 0 0 0 00 00 00 0 0 0 0 0 0 0 0 0 0 10 i 0 Meeting Planner 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0, Total Guide Request Requests: 3.221 403 1.040 030 717 400 1.043 0 2.103 0 4.407 0 4.100 0 0.001 0 0.001 0 1.432 0 III 0 1.220 0 31.000 1.300 Arts Culture 8 Heritage Wide Leisure Markets Consumer E-Marketing ParacliseCoast Consumer 0-Marketing 0 0 0 0 0 0 0 0 0 0 9 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Sub Total for Consumer 6-Marketing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Leisure Markets 0 0 0- 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Miscellaneous - -- Other/Unknown Other/Unknown 00 00 0 0 00 0 0 0 0 0 0 00 00 0 0 0 0 00 0 0 Miscellaneous 00 0 0 0 0 0 0 0 0 0 0 00 00 00 0 0 0 0 00 0 8 Total Arts Culture 0 Heritage Guide Requests: 0 0 0 0 0 0 0 0 0 0 0 0 00 00 00 0 0 0 0 00 0 0 Pape 4 of5 .NrwnNNN Naples.Marco Island.Everglades CVB Monthly Year to Date Request Summary by Source January 28.2013 December 2012 Detailed Staff Reports 11 ET27111113•SL"L}I L 1111 ^. .==MMIRMINWM1II111111.'.111111 IIMEE=its'±u';/ Publication 11111111112012 2013 1011 2012 :013 1111111111 2013 2011/2012 012/2013 Request Spacial Fulfillment Film Commi.. n FN om FNm •rml t'Itt'ltI��MMFIIMIUm�I�='��)t�t=IMFIWIME;M �')��)�� FN on/n/ en 'It0WIt'�tOt�tOt�t'��='��11�1�)t'�t�ltt�� Consumer Shows urrrrrri 0 707 Consumer Shows NY Tlmee Travel Show Jaw 2012 Post Snow FoNOw Up Mss ne Planner Market Group Fulfillment Market Group Fulfillment f 0 ] 0 0 S Boston Saes Calls 2010 Meeting Planners '''.''''..... 0 0�1 0 0'„'.... 0 0 J CVB Meeting Penner newsletter Meeting Plenum 0 0 0 0 0 ],ti0 Destination Showcase Chkx••June 2011 Mull•Planners 0 0 0 0 0 GAP Meeti•Planners 111111E1 1 1110111111113E11MIIIM�E]W1E]Mt'I�=I��M��1�� Meeti•Pen- F Nmenl -eli•Planners �1E1i1E1E1Eltr1 �1EI�1EIE1�=1�1E1 E1E1E1�Q_ Meetin.Penner • Fulfillment Meet•Planners MuttdilElt]ilE 1t1�7i=]iltlitl��lElEltl�7t1�� Other/nknown Multi•Planners t1E1t'1t7E]��i�E1t=7t1E]t=]t'1�t1E1t'1��t'�� Chicago Holiday Showcase 2012 Post Show Followup Destination Slowness Chicago June 2011 Post Show Followup ' ' ' ' 0 0 0 0 D 0 Destination Showcase Washington DC 2011 Post Stow Followup iiii®'®'®'®'®'®'®' 0 U�®' U U ' ' ' ' ' ' 0 1 Florida Huddle February 2012 PAM Slaw Follow p Houston Musk ln•-red.- . '11 Followu...""".-_-- t1E'117 t7E'1E1t7 morqor1Eult1t'1t'=7t'1E1oE'1t'1E1E'1E1� Houston Ma 2011 P.. '.• F,Ilowu, �1E'1E]E1E1E 1=1=7E'1Q1tt1E 1t'=1�'1E1t'1E'1t]t]t1E)�� Plannin.Connection�•• '1 p•-S.• Fokowu• t'1E1t7 E1E1E1�'1�]t7E7 t=1t'1E1t'=1t7E1mo'1E'1tlE'1E7E7�� SW Florida Bridal Show 2011 Poet Show Followup 0 0 0 0 0 e 0 TSAE Power Luncheon 2011 Poet-Shw Post coup __ �� 0 S • 0 0 ' ' ' ' . '� 0 0 0 Destination Showaae Chimes June 2011 Pre-Show Pont card ' ' ' ' ' ' ' 0 0 0 0 0 0 0 Meeting Planners Prouotlone _ _.._._ ........■■_M■_■■■.■■■__ •1.o ' '1E1�INFI=I 7Q1E1�©�E'1t1�1E1:f7�7 PPG 2011 Promotions 1 0 0 0 0 0 0 0 0 1 PPP 2011 Promotions 0 0 D 0 0 0 0 0 0 ] Summer VIP 2010 Promotions 1111111111 0 0 ' ' 0 0 0 0 0 0 ' ' ' 0 0 •Frgmoeoa 1 0 2 0 ] 0 0 7e �T.`O.al. —__— ■■■■■.■■-■_■II_■■■■■■■ •Mr/n - to t1u1E1E7t1i1E11t1t1t�1E1E1Q1i1E1t1E1E1t1t1E1 7�'] SOUth AmOrla 2011 Tour Oarslora 0 II ! 0 I_: 1111111111 ' 0 Other/Unknown Tavel Agenda �E1t1E1 'Q WE1E1t1 0 1 Pane.a rev.A...n.- „1' 0-I 1111 1�E1�)t7t1E1�E1E1E1S1E'�� W1�t 1E'1i1��1E')�1111U 1t'1E'INIME1i1E'1t'1E1�E'1�E')�1� Total spacial FuMlkan1 Requests: ]S 0 10 ooplispin 0 30A t 430 .n , EIEItiE1E1E 1i1Ew1tIEw1t1t1i1E1t=1t1E1orl aimil tIEiF1 • Page 5 of 5