TDC Minutes 11/26/2012 R November 26, 2012
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
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Naples, Florida, November 26, 2012 I 'I( 7 228824 a,
LET IT BE REMEMBERED the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff
Commissioner Henning
Susan Becker
Clark Hill
Robert Miller
Ed (Ski) Olesky
John Sorey, III (Via telephone)
Jerry Gibson (Excused)
Misc.Comes:
Date:_`—' _
Item is
ALSO PRESENT:
Jack Wert, Tourism Director Copies to:
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
November 26, 2012 p
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order—Chairman Hendel
Chairman Hendel called the meeting to order at 9:00AM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
Mr. Olesky moved to allow Mr. Sorey to participate by telephone due to extenuating
circumstances. Second by Ms. Becker. Carried unanimously 7—0.
4. Changes and Approval of Agenda
Mr. Olesky moved to approve the Agenda. Second by Mr. Miller. Carried unanimously 8—0.
5. Approval of TDC Minutes
a. Regular Meeting 10/22/12
Mr. Hendel moved to approve the minutes of the October 22, 2012 Meeting subject to the
video being reviewed to confirm the action taken under 7.b was properly recorded in
the minutes. Second by Mr. Olesky. Carried unanimously 8—0.
**It was determined,following review of the video record of the meeting, the action identified
in the minutes was correct.
6. Presentations/Public Comment- (3 minutes each)
Bob Krasowski
Mr. Krasowski expressed concern that the proposed major beach renourishment would
encroach upon turtle nesting season.
7. New Business
a. WGCU Funding Presentation
Jack Wert presented the Executive Summary "Review and recommend approval of a
documentary pilot program with WGCU- TV at a cost of$5,000" dated November 26, 2012
for consideration.
Tony Brennen and Barbara Linstrom of WGCU were present and presented a
promotional trailer for the proposed program"Florida Explorer."
Mr. Wert reported:
• The expenditure is a"one time" expenditure for production of the pilot episode.
• If the project continues, proponents may return with a future grant application.
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November 26, 2012
• Staff will have the right to utilize any footage developed for the pilot for
advertising and promotional purposes.
• The proposed expenditure does not require approval by the Board of County
Commissioners.
Ms. Becker moved to approve the proposed expenditure. Second by Mr. Olesky.
Carried unanimously 8—0.
b. December TDC Meeting Status
Jack Wert presented the Executive Summary "December Meeting for Tourist
Development Council (TDC)" dated November 26, 2012 for consideration.
Mr. Hill moved to cancel the December 24, 2012 regular Tourist Development Council
Meeting. Second by Mr. Medwedeff. Carried unanimously 8—0.
c. Clam Pass Data Acquisition and Analysis Proposal
Gary McAlpin presented the Executive Summary "Recommendation to approve data
acquisition and analysis of Clam Pass for a total price of$39,700 and approve all
necessary budget amendments" dated November 26, 2012 for consideration.
He noted the intention of the work is to provide professional coastal engineering services to
evaluate the condition of Clam Pass due to natural changes encountered due to recent storm events.
The following are the tasks identified for this project:
Task 1: Clam Pass Topographic and Hydrographic survey (performed by County)
Task 2: Survey Data and Cross Sectional Analysis (performed by Atkins)
Task 3: Peer Review and Collaboration Efforts (performed by Atkins)
Task 4: Project Management and Meetings (performed by Atkins)
Colleen Greene,Assistant County Attorney reported the County Attorney's Office has
not reviewed the proposal.
Members expressed concern on the statement in the Executive Summary "This item has
been reviewed by the County Attorney's Office, requires majority vote, and is legally
sufficient for Board action. "
Members noted it is undetermined where the sand would be placed for any subsequent
dredging action and given this, the expenditure may not be in conformance with County
or State requirements for TDC funding.
Staff noted the request is for data collection and analysis, any subsequent dredging and
placement of sand will be reviewed by the council at a later date.
The item requires approval of the Board of County Commissioners.
It was noted, these issues could be addressed when the Board of County Commissioners
review the item.
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November 26, 2012
Mr. Sorey moved, in order to move the proposal "forward,"to recommend the Board of
County Commissioners approve expenditure for data acquisition and analysis of Clam Pass
for a total price of$39,700 and approve all necessary budget amendment. Second by
Mr. Hendel. Motion failed 4 `yes"—4 "no." Commissioner Henning,Mr. Medwedeff,
Mr. Miller and Mr. Hill voted "no."
Mr. Sorey moved to recommend approving the expenditure for data acquisition and
analysis of Clam Pass for a total price of$39,700 and approves all necessary budget
amendment subject to the following conditions:
1. Review by the County Attorney's Office to confirm the expenditure is allowed under
applicable funding policies.
2. The proposal is approved by the Board of County Commissioners.
Second by Mr. Hendel. Motion carried 6 "yes"—2 "no." Commissioner Henning and
Mr. Hill voted "no."
d. Shorebird Monitoring Proposal for Wiggins Pass Straightening Project
Gary McAlpin presented the Executive Summary "Recommendation the waiver of formal
competition and acceptance of a proposal from The Conservancy of Southwest Florida to
provide shorebird monitoring as required by the DEP permit for Wiggins Pass Channel
Straightening project for a not-to-exceed time and material amount of$5,600" dated
November 26, 2012 for consideration.
He noted:
• The proposal is for monitoring shorebird activity on both sides of Wiggins Pass
between monuments R-12 and R-17 from November, 2012 through November, 2013.
• The proposed scope of work is a permit requirement.
• The Conservancy of Southwest Florida has been used in the past to conduct
shorebird monitoring and is recognized by FDEP/FWC as a qualified contractor to
perform this work.
• Staff believes it is in the best interests of the county to accept the proposal provided
by The Conservancy of Southwest Florida and in accordance with Purchasing
Policy V (A) e, and will request the Board waive the requirement for formal competition.
Council discussion occurred on whether the proposal met"sole source"requirements under the
guidelines of County purchasing policies; should the work be subject to competitive bidding?
Speaker
Bob Krasowski questioned the decision by staff to seek to employ the county's "sole
source"purchasing policy for authorization of the expenditure.
Mr. Sorey moved to recommend the Board of County Commissioners accept the proposal
from The Conservancy of Southwest Florida to provide shorebird monitoring as required by
the DEP permit for Wiggins Pass Channel Straightening Project for the not-to-exceed time
and material amount of$5,600." Second by Mr. Hill. Motion carried 6 "yes"—2 "no";
Commissioner Henning and Mr. Medwedeff voted "no."
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November 26, 2012
e.Post-Tropical Storm Isaac Analysis of Collier County Beaches
Gary McAlpin presented the Executive Summary"Recommendation to approve and
authorize expenditure of Tourist Development Category "A" Tax Funds for a Post-Tropical
Storm Isaac Analysis of Collier County's Beaches by Atkins North American, Inc. under
Contract No. 09-5262-CZ for a not-to-exceed time and material amount of$41,453"
dated November 26, 2012 for consideration. He reported the item is scheduled for
review by the Coastal Advisory Committee on December 13, 2012.
Some members expressed concern on the expenditure; the scope of work does not
guarantee any funds will be disbursed to the County by FEMA.
Other members agreed, however noted in order for any disbursement to even be considered
by the agency, the analysis is required.
Mr. Sorey moved to recommend the Board of County Commissioners approve and authorize
expenditure of Tourist Development Category "A" Tax Funds for a Post-Tropical Storm
Isaac Analysis of Collier County's Beaches by Atkins North American, Inc. under contract
No. 09-5262-CZ for a not-to-exceed time and material amount of$41,45 subject to a
recommended approval by the Coastal Advisory Committee. Second by Mr. Olesky.
Motion carried 7 "yes"—1 "no." Commissioner Henning voted "no."
8. Old Business
None
Break: 10:00 a.m.
Reconvened: 10:10 a.m.
Mr. Sorey left the meeting
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document"Marketing Partner Reports—November 26,
2012" including the following reports presented by staff and consultants:
a. Research Data Services—Dr. Walter Klages
"Collier County Tourism Research, November 26, 2012—Research Data Services, Inc. "
b. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector—November 26, 2012"
c. Paradise Advertising—Cedar Hames and Larry Tolpin
"Advertising Report: Paradise Advertising &Marketing, Inc. — TDC, November 26, 2012. "
d. Lou Hammond & Associates—PR Services—Jonell Modys
"Public Relations Report—National Public Relations Update— TDC Meeting,
November 26, 2012. "
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November 26, 2012
e. Miles Media - Website Activity—Jack Wert
"Website—Miles Media Group"
f. Sales & Marketing Technologies - Search Engine Optimization—Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
g. Phase V- Fulfillment Services—Jack Wert
"Fulfillment Services—Phase V"
10. Tourism Staff Reports
The following reports were provided by Jack Wert:
a. Director
b. Sales & Marketing
c. Public Relations & Communications
d. Film Office
e. Sports Council
f. International Representatives
g. Visitor Centers
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Mr. Wert reported at the December 11, 2012 Board of County Commissioners Meeting, an
item regarding an increase in the number of staff in the Convention and Visitors Bureau will be
heard. In addition, a request for the Convention and Visitor's Bureau to spend an allowable
portion of the additional Tourist Tax Revenue garnered in FY12 will be heard that day.
Ms. Becker reported there is a Tourism Roundtable scheduled for December 13, 2012 at the
Double Tree Guest Suites.
The Council requested Ms. Becker attend the event and report back as necessary.
13. Next Scheduled Meeting Date/Location—January 28,2013—9:00 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 Tamiami Trail East,Naples, Florida 34112
14. Announcements
None
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November 26, 2012
*****
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 11:15 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
,,
Chairm. , Murray Hendel
These minutes approved by the Board/Committee on as
presented or as amended
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