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TDC Agenda 11/26/2012 R TDC MEETING AGENDA NOVEMBER 26, 2012 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 NOVEMBER 26, 2012 900 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. * Changes and Approval of Agenda 5. * Approval of TDC Minutes a. * Regular Meeting 10/22/12 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. * WGCU Funding Presentation b. * December TDC Meeting Status c. * Clam Pass Data Acquisition and Analysis Proposal d. * Shorebird Monitoring Proposal for Wiggins Pass Straightening Project e. * Post-Trooical Storm Isaac Analysis of Collier County Beaches 8. Old Business 9. Marketing Partner Reports a. Research Data Services b. Tax Collections c. Paradise Advertising d. Lou Hammond &Associates - PR Services e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director - Jack Wert b. Sales & Marketing - Debi De Benedetto c. Public Relations &Communications - Jo Nell Modys d. Film Office - Maggie McCarty e. International Representatives -Jack Wert f. Visitor Centers - Nancy Kerns 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location - January 28, 2013 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. October 22, 2012 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, October 22, 2012 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Murray H. Hendel Vice Chairman: Rick Medwedeff Commissioner Henning Susan Becker (Excused) Clark Hill Robert Miller (Excused) Ed (Ski) Olesky John Sorey III Jerry Gibson ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Tax Coordinator 1 October 22, 2012 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Chairman Hendel Chairman Hendel called the meeting to order at 9:00 AM 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Mr. Hill moved to approve the Agenda. Second by Olesky. Carried unanimously 7- 0. 5. Approval of TDC Minutes a. Regular Meeting 9/24/12 Mr. Olesky moved to approve the minutes of the September 24, 2012 meeting as presented. Second by Mr. Medwedeff. Carried unanimously 7- 0. 6. Presentations /Public Comment- (3 minutes each) None 7. New Business a. Request to Use Excess FY 12 Fund 184 Tourist Tax Revenue Jack Wert presented the Executive Summary "Recommendation to approve recognition of additional, uncommitted FY 12 Carry Forward up to $450,000 and all necessary budget amendments for additional Tourism Department staff and destination marketing efforts" dated October 24, 2012 for consideration. Mr. Sorey moved to recommend the Board of County Commissioners approve up to $450,000 dollars of carry forward funds prioritized as follows: First, up to $100,000 to launch a television, digital and social media advertising and promotion campaign in Florida and Northern feeder markets in Fund 184; Second, up to $100,000 in additional group market assistance in RFP enhancements in Fund 184; third, up to $250,000 for a tourism department sales manager and digital marketing coordinator; fourth any remaining funds from #3 to be retained as "residual"(sports marketing) funds. Second by Mr. Medwedeff. Speaker Tom White, Sports Council of Collier County Motion carried 5 "yes"-2 "no." Chairman Hendel and Commissioner Henning voted "no." 2 October 22, 2012 b. Peer Review Services for Wiggins Pass Channel Improvements Gary McAlpin presented the Executive Summary "Recommendation to approve Peer Review for Wiggins Pass Channel Improvements by Olsen Associates, Inc. in the amount of$34,900" dated October 24, 2012 for consideration. Mr. Sorey expressed concern the Peer Review is unnecessary given the level of existing project review and the proposed expenditures are not a prudent use of funds. Commissioner Henning moved to recommend the Board of County Commissioners approve Peer Review for Wiggins Pass Channel Improvements by Olsen Associates, Inc. in the amount of$34,900. Second by Mr. Hendel. Motion failed 0 "yes"- 7 "no." Chairman Hendel, Commissioner Henning, Mr. Medwedeff, Mr. Sorey,Mr. Hill, Mr. Olesky and Mr. Gibson voted "no." c. Peer Review Services of Collier County Beaches Gary McAlpin presented the Executive Summary "Recommendation to approve Scope of Work with Atkins North American, Inc.for Peer Review Services of Collier County Beaches under Contract No. 09-5262-CZ for a lump sum amount of S15,905 and make a finding that this item promotes tourism" dated October 24, 2012 for consideration Mr. Sorey expressed concern the Peer Review is unnecessary given the level of existing project review and the proposed expenditures are not a prudent use of funds. Mr. Sorey moved to recommend the Board of County Commissioners not approve a Scope of Work with Atkins North American, Inc.for Peer Review Services of Collier County Beaches under Contract No 09-5262-CZ for a lump sum amount of$15,905. Second by Mr. Medwedeff. Carried unanimously 7— 0. d. Wiggins Pass Construction Services Phase Proposal Gary McAlpin presented the Executive Summary "Recommendation to approve Scope of Work with Coastal Planning and Engineering (CP&E)for the development of plans, specifications, bid documentation, construction support, post-construction support and project verification for the Wiggins Pass Channel Straightening Project under Contract No. 10-5572 for a not to exceed time and material amount of$56,471. This proposal also includes the development of a draft Biological Opinion. Make a finding that this item promotes tourism" dated October 24, 2012 for consideration. Mr. Sorey moved to recommend the Board of County Commissioners approve a Scope of Work with Coastal Planning and Engineering (CP&E)for the development of plans, specifications, bid documentation, construction support,post-construction support and project verification for the Wiggins Pass Channel Straightening Project under Contract No. 10-5572 for a not to exceed time and material amount of$56,471. This proposal also includes the development of a draft Biological Opinion. Makes a finding that this item promotes tourism. Second by Mr. Olesky. Carried unanimously 7—0. 3 October 22, 2012 e. CP&E FEMA Assistance Proposal Gary McAlpin presented the Executive Summary "Recommendation to approve a proposal for hourly engineering services to support the County with FEMA appeal assistance with Coastal Planning& Engineering, Inc. (CP&E)for a not to exceed time and material amount of$20,000" dated October 24, 2012 for consideration. Mr. Sorey moved to recommend the Board of County Commissioners approve a proposal for hourly engineering services to support the County with FEMA appeal assistance with Coastal Planning& Engineering, Inc. (CP&E)for a not to exceed time and material amount of$20,000. Second by Mr. Medwedeff. Carried unanimously 7—0. Colleen Greene reported she will prepare a "legal consideration"for the item. f. York Technical Consulting Services Proposal Gary McAlpin presented the Executive Summary "Recommendation to approve a proposal for Technical Consulting Assistance with York Risk Service Group for a not to exceed time and material amount of$20,000 " dated October 24, 2012 for consideration Mr. Sorey moved to recommend the Board of County Commissioners approve a proposal for Technical Consulting Assistance with York Risk Service Group for a not to exceed time and material amount of$20,000. Second by Mr. Medwedeff. Carried unanimously 7—0. Break: 10:00am Reconvened 10:05am 8. Old Business a. FY 12 Q4 Financial Review Jack Wert presented the Executive Summary "Tourist Development Tax Financial Review" dated October 24, 2012 for information purposes. The Board recommended Staff and other affected parties review the procedures for non profit expenditures to ensure the process is as efficient as possible. b. Stakeholder Input Progress Report—Information Only Jack Wert noted that a report to the Council on the Stakeholder input regarding the Tourist Development Council's Subcommittees recommendations on Tourist Development Tax allocations is tentatively scheduled for November. c. Category A Beach Access Definition —Colleen Greene Colleen Greene, Assistant County Attorney submitted a copy of a memo to Commissioner Tom Henning, dated October 15, 2012— Subject— "Public Beach Access & the Florida Administrative Code" for information purposes. 4 October 22, 2012 9. Marketing Partner Reports Jack Wert presented the PowerPoint document "Marketing Partner Reports— October 24, 2012" including the following reports presented by Staff and Consultants: a. Research Data Services (Heard before Item 9.a)—Dr. Walter Klages "Collier County Tourism Research, October 24, 2012—Research Data Services, Inc. " b. Tax Collections—Jack Wert "Tourist Tax Collections— Collier County Tax Collector— October 24, 2012" c. Paradise Advertising—Suzanne Lennon "Advertising Report Paradise Advertising and Marketing, Inc. — TDC, October 24, 2012" d. Lou Hammond & Associates—PR Services—Jonell Modys "Public Relations Report—National Public Relations Update— TDC Meeting October 24, 2012. " Mr. Olesky left the meeting at 11:00am e. Miles Media -Website Activity—Jack Wert "Website—Miles Media Group" f. Sales & Marketing Technologies - Search Engine Optimization—Jack Wert "Search Engine Services—Sales and Marketing Technologies, Inc. " g. Phase V - Fulfillment Services—Jack Wert "Fulfillment Services—Phase IV" 10. Tourism Staff Reports The following reports were submitted by Staff: a. Director—Jack Wert b. Sales & Marketing—Debi Benedetti c. Public Relations & Communications—Jonell Modys d. Film Office-Maggie McCarty e. Sports Council—Jack Wert E International Representatives—Jack Wert g. Visitor Centers—Jack Wert 11. Detailed Staff Reports Submitted 12. Council Member Discussion Mr. Medwedeff reported that the travel magazine Conde Nast published their Readers' Choice Awards for the "Top 40 Resorts in Florida." The County placed 3 resorts (LaPlaya 5 October 22, 2012 Beach and Golf Resort, Ritz-Carlton Resort and Marco Island Marriot Beach Resort Golf Club and Spa) in the top 10. 13. Next Scheduled Meeting Date/Location—November 26, 2012—9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:23 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Murray Mendel These minutes approved by the Board/Committee on as presented or as amended 6 November 26, 2012 New Business 7-a 1 of 4 EXECUTIVE SUMMARY Review and recommend approval of a documentary pilot program with WGCU- TV at a cost of$5,000 OBJECTIVE: Review and recommend support of a new Public Broadcasting documentary series produced locally by WGCU- TV. CONSIDERATIONS: The production department of WGCU on the campus of Florida Gulf Coast University is planning a new documentary series featuring Collier County and Southwest Florida. The series is entitled, Florida Explorer, and will feature well-known TV personality Craig Wolf. This 13-episode series will capture the stunning natural scenery, fabulous inns and restaurants, culinary delights and characters that make Southwest Florida such a popular vacation destination and place to live. The request is initially to help fund the pilot program and then to consider funding more of the 13 episode series. The pilot program for Florida Explorer will feature at least two 3-5 minute Collier County segments. That same format would be continued for the length of our future sponsorship. The programs will explore what both locals and tourists value most— places to eat; the fascinating cultural history as well as the stories behind the unparalleled environmental integrity and scenic charm of our region. Viewers will be invited to take on an adventurous tourist mindset to get to know the incredible and dynamic attractions, stories, places and people of Southwest Florida. Florida Explorer's inaugural season series is planned to run weekly from Mid- January 2014 to Mid-April 2014 and then repeat through Mid-August. Each 26- minute episode will feature several (4- 6) 3 to 5 minute segments exploring our unique: • Resorts & Inns • Cultural History • Natural Environment • Eateries • Roadside Attractions • Local & Regional Festivals • Arts FISCAL IMPACT: The initial investment to support the pilot program is $5,000. These funds are available in our Fund 184 marketing and promotion budget. LEGAL CONSIDERATIONS: If recommended by the TDC, we will ask the County Attorney to review the proposal from WGCU and prepare an agreement to cover the expenditure for the pilot project. If the pilot is successful, we will November 26,2012 New Business 7-a 2 of 4 bring a proposal back to the TDC for further consideration of support for the 13 week series. RECOMMENDATION: Review and recommend approval of a documentary pilot program with WGCU- TV at a cost of$5,000. PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: WGCU Proposal November 26, 2012 New Business 7-a 3 of 4 Naples Marc inU Everglades PBS 11`' p r November 14, 2012 For: Collier County Tourist Development Council Collier County CVB Description Florida Explorer with Craig Wolf is a 13-episode series that captures the stunning natural scenery, fabulous inns and restaurants, culinary delights and characters that make our region such a popular vacation destination and place to live. We'll explore what both locals and tourists value most—places to eat; the fascinating cultural history as well as the stories behind the unparalleled environmental integrity and scenic charm of our region. Each segment will invites viewers to take on an adventurous tourist mindset to get to know the incredible and dynamic attractions, stories, places and people of Southwest Florida. Each 26-minute episode will feature several (4- 6) 3 to 5 minute segments exploring our unique: • Resorts & Inns • Cultural History • Natural Environment • Eateries • Roadside Attractions • Local & Regional Festivals • Arts Program Schedule Florida Explorer's inaugural season will run weekly from Mid-January 2014 to Mid-April 2014 and then repeat through Mid-August. Florida Explorer Background. The idea for Florida Explorer came about through the 2011-12 Local Programming Initiative (LPI) that analyzed the most successful locally-produced programs from PBS stations around the country. Based on WGCU's ratings and demographics, the LPI determined that a magazine-format program similar to the most well-watched locally-produced program in the country, Tennessee Crossroads, would hold promise for enduring success in our market. Through the LPI, WGCU is in partnership with Nashville Public Television in the development of our program so that we can benefit from the awesome 25-year experience and success of Tennessee Crossroads Promotional Capabilities Florida Explorer will be promoted on WGCU-TV—PBS, WGCU-FM —NPR, WGUC's Member November 26, 2012 New Business 7-a 4 of 4 Magazine "Expressions" and WGCU.org, WGCU Mobile App, WGCU Facebook Page & WGCU You Tube Channel. We'll also use our social media channels—Facebook and Twitter—to ask users to tell us their favorite places to explore, dine and visit. Their input will help us decide what segments to feature in our inaugural season. Florida Explorer segments will be available on the PBS National Video Portal & PBS Mobil App which reaches viewers throughout the world. PBS World has also expressed an interest in including segments of Florida Explorer for an international initiative as well. Benefits to Southwest Florida Florida Explorer's online segments on WGCU.org have the ability to reach local, national and international visitors to help promote local businesses and attractions, as well as increase the number of visitors to Southwest Florida. Local broadcasts of Florida Explorer's on WGCU-TV will also create awareness of these local businesses and attractions throughout Collier, Lee, Charlotte, DeSoto, Glades and Hendry Counties. WGCU Public Media will make all programs and individual episodes of Florida Explorer available to sponsors of Florida Explorer for your own websites and electronic media with unlimited usage rights. WGCU will feature an average of 2 Collier County segments per episode for the length of your sponsorship. Funding Required The costs to produce Florida Explorer's will be approximately $17,000 per episode. In order to acquire funding, a 13 minute pilot will be needed to promote this program to potential funders. WGCU Public Media is currently seeking$5,000 from the Collier County TDC to produce this pilot. After the pilot is completed, WGCU would like to seek funding from the Collier County TDC as a sponsor of Florida Explorer. Terry Brennen 239.590.2366 • Dwight Esmon 239.590.2313 • Mark Beland 239.590.2327 November 26, 2012 New Business 7-b 1 of 1 EXECUTIVE SUMMARY December Meeting for Tourist Development Council (TDC) OBJECTIVE: Discuss and recommend cancellation of scheduled December 24, 2012 TDC meeting. CONSIDERATIONS: Traditionally the TDC does not meet in December due to the Holiday season. This year's regular meeting date would be December 24. Staff does not anticipate there will be agenda items that will require a TDC meeting on December 24, so we are recommending cancelling that meeting. FISCAL IMPACT: There is no Fiscal impact from this action. RECOMMENDATION: Staff suggests the December 24, 2012 TDC meeting be cancelled. SUBMITTED BY:, Jack Wert, Tourism Director November 26, 2012 New Business 7-c 1 of 9 EXECUTIVE SUMMARY Recommendation to approve data acquisition and analysis of Clam Pass for a total price of $39,700 and approve all necessary budget amendments. OBJECTIVE: To move forward with physical survey, data acquisition and analysis to determine if Clam Pass dredging is required and if so what dredging parameters (width; depth; length) are required to obtain optimum tidal flushing. CONSIDERATIONS: The intention of this work assignment is to provide professional coastal engineering services to evaluate the condition of Clam Pass due to natural changes encountered due to recent storm events. Atkins will also provide services to work in cooperation with Collier County and The Pelican Bay Foundation, Inc. to develop a recommendation regarding the need to/or not dredge the Pass in order to maintain flushing. The following are the tasks identified for this project: Task 1: Clam Pass Topographic and Hydrographic survey (performed by County) Task 2: Survey Data and Cross Sectional Analysis (performed by Atkins) Task 3: Peer Review and Collaboration Efforts (performed by Atkins) Task 4: Project Management and Meetings (performed by Atkins) The total value of this work is $39,700. Atkins will perform Tasks 2, 3, and 4 as outlined in the attached proposal dated November 6, 20012 for a total not-to-exceed time and material price of $26,200. Collier County will perform the topographic and hydrographic surveys using an existing County contract with Agnoli, Barber and Brundage for $13,500. FISCAL IMPACT: A budget amendment will be necessary from 195 Reserves for the funding of this project. GROWTH MANAGEMENT IMPACT,: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the November 8, 2012 CAC meeting this item passed by a 7 to 0 vote with the following stipulating that Task 1 Clam Pass Topographic and Hydrographic Survey services be performed by Agnoli, Barber and Brundage under the existing Collier County contract. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. — November 26, 2012 New Business 7-c 2 of 9 RECOMMENDATION: Recommend approval of Proposal with Atkins North American, Inc. for clam Pass Channel Improvements and Peer Review Services under Contract 09-5261-CZ for a not-to-exceed time and material amount of $39,700 and approve any necessary budget amendment. PREPARED BY: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department ATTACHMENTS: Proposal November 26, 2012 New Business 7-c 3 of 9 Professional Engineering Services for Clam Pass Channel Improvements and Peer Review Services Contract Number 09-5262-CZ November 6,2012 ATKINS NORTH AMERICAN, INC. is pleased to provide this scope of work for Collier County Coastal Zone Management Department.The intention of this work assignment is to provide professional coastal engineering services to evaluate the condition of Clam Pass due to natural changes encountered due to recent storm events. Atkins will also provide services to work in cooperation with the Pelican Bay Foundation, Inc. (and their consultant(s))to develop a recommendation regarding the need to (or not) dredge the Pass in order to maintain flushing. In accordance with Collier County Contract Number 09- 5262-CZ the following scope of work is presented herein. Scope of Services Task 1: Clam Pass Topographic and Hydrographic Survey Atkins will conduct a topographic and hydrographic survey in order to document the condition of the Pass including the entrance channel, the interior channel in the interior portion of the bay and R- Monuments 39 to 44. As shown on the attached plan,the area to be surveyed includes Stations-1+00 through 18+00 from the previous limits of maintenance dredging events from 2002 and 2007. It is our intent to use Agnoli, Barber, and Brundage (ABB)to perform the collection of the survey data. ABB has previously surveyed the Pass and is familiar with the conditions and effort required to complete this work. All work shall be conducted in accordance to Section 01000 (Beach Profile Topographic Surveying), 01100 (Offshore Profile Surveying) and Section 01200 (Borrow Site, Shoal and Other Bathymetric Surveying)of the March 2004 Bureau of Beaches and Coastal Systems Monitoring Standards for Beach Erosion Control Projects including field methodology and final deliverables. http://www.dep.state.fl.us/beaches/publications/pdf/standard.pdf Prior to the start of the survey a reconnaissance of FDEP second order monuments is required to confirm that survey control is in place and undisturbed using Real Time Kinematic Global Positioning System (RTK GPS). In order to achieve required accuracy,the survey shall be controlled using FDEP 2nd order monuments. All assessable 2nd and 3rd order FDEP control monuments in the project area shall be located using RTK GPS. Topographic and Hydrographic profile surveys will be collected. All data seaward of the dune shall be collected using RTK GPS technology. Upland areas inaccessible to RTK GPS shall be collected using standard differential leveling techniques. Upland topography shall extend approximately 150 feet landward of the vegetation line or until an obstacle is encountered. An ACSM Certified Hydrographer shall oversee all hydrographic surveys for nearshore, offshore and inlet surveys. Hydrographic portions of the profile line shall be collected from a survey vessel equipped with RTK GPS technology and a dynamic motion sensor to provided instantaneous tide and motion corrections. Standard hydrographic procedures shall be followed including all necessary quality control checks. Horizontal and vertical positioning checks will be conducted at the beginning and end of each day using second order FDEP monuments located in the project area. The fathometer will be calibrated via bar-checks and a sound velocity probe at the beginning and end of each day.The DIGIBAR PRO sound 1 November 26, 2012 New Business 7-c 4 of 9 velocity meter or equivalent which provides a fast additional calibration for sound velocity as compared to the traditional bar check shall be used. More specifically, bar checks will be performed from a depth of five feet to a maximum depth of twenty-five feet. Analog data showing the results of the bar check calibration will be displayed on the fathometer charts at five foot increments during descent and ascent of the bar. In order to maintain the vessel navigation along the profile lines HYPACK navigation software or equivalent shall be used. This software shall provided horizontal position to the sounding data allowing real-time review of the profile data in plan view or cross section format.The navigation software shall also provided navigation to the helm to control the deviation from the online azimuth. The landward limits of the hydrographic survey shall be based on a minimum of fifty feet beyond the seaward extent of the beach profile. Profiles shall extend seaward beyond the depth of closure, or 2,500 feet offshore, whichever is further. A Professional Surveyor and Mapper(PSM) shall signed and sealed the required DEP survey reports which shall included field survey notes, profile plots, GIS plan view maps, photographs in both directions along the beach and towards the dune also a close-up of the monument when found as well as all other required deliverables included in Section 0100, 01100 and 01200 of the FDEP Monitoring Standards for Beach Erosion control Projects http://www.dep.state.fl.us/beaches/publications/pdf/standard.pdf. Four copies of the report along with a CD version will be provided to the County. Task 2:Survey Data and Cross Sectional Analysis Upon completion of the survey data collection effort Atkins will perform an analysis to determine the condition of the Pass with regards to design limits and standards to maintain flushing. Plans will be prepared showing the survey data and presented as cross sections that indicate existing grade, previous permitted cut depths and cross-sections will be presented. Of particular importance is the ability of the channel to maintain flushing. Cross-sectional area calculations will be performed to determine the channel condition as compared to the critical cross-section. The ability to convey water to maintain adequate flushing is severely diminished when any of the three segments of the Pass have reached a critical cross sectional threshold. Indicators or triggers of these critical cross sectional thresholds were determined to be for Segments A (mouth of Pass) & B (throat of Pass) approximately 200 square feet and Segment C(flood shoal) approximately 300 square feet(Tabar, 2010). Upon determination of whether dredging is necessary,volume calculations will be completed to determine the amount of sediment and to be removed in order to provide adequate flushing. It is estimated that several levels (three total) of design width will be examined. A preferred width will be presented that optimizes the design showing existing conditions in comparison to the permitted limits of dredging. A letter report will be prepared that presents the results of analysis. The report and analysis will be made available to the Foundation for review and concurrence. Following the recommendation of a preferred design, preliminary project construction costs and scheduling will be completed for County planning purposes. Cost will be presented for mobilization/demobilization, dredge activity, disposal site preparation, sediment removal, and construction administration. A project schedule will be prepared indicating all phases of construction including bidding, pre-dredge surveys, pre-dredge monitoring, mobilization/demobilization, construction/dredging, and monitoring. 2 November 26, 2012 New Business 7-c 5 of 9 Scope and Fee for completion of final sets of construction design documents will be presented to the County upon request, and is not included in this scope of services. Upon approval from the County, Atkins will prepare the final design documents. As part of the final design documents, a report will be completed that assembles all work and information to date. This report will also include a proposed maintenance-dredging program, long-term budgets, maintenance intervals and future permit renewals/extensions will be presented. Task 3: Peer Review and Collaboration Efforts As part of the cooperative and collaborative relationship between Pelican Bay Foundation, Inc. and County an approach was established through a working group in 2010. This approach is best explained in the response for additional information number two for the Joint Coastal Permit. Within this response several items were agreed upon: Periodic dredging of Clam Pass is triggered to occur when the average cross sectional area within the active portion of dredge template is below 200 ft2(2007, Humiston& Moore Monitoring Report). Collier County Coastal Zone Management is responsible for physical monitoring of the pass through periodic surveys and initiating maintenance of the pass. Tidal prism and phase lag will also be monitored and used as indicators of when dredging is required. It is our understanding that the Foundation will be completing an analysis of tidal prism and phase lag through their annual monitoring program (the monitoring report is expected late November 2012). Atkins will conduct a peer review of the data, analysis and report findings for the County. This process would be performed with the intent to recommend a dredge width, limits of dredging and volume removed and disposal location(s). Task 4: Project Management and Meetings Atkins will prepare for, travel to and attend three (3) meeting to present findings, meet with County project manager and collaborate with the Foundation. ATKINS will complete monthly updates to County staff on the schedule,task and present budget of the project. In addition, quarterly progress reports will be prepared that outline project expenses to date and review the budget and schedule. Budget Estimate Work for this assignment will be performed on a time and materials basis for the amount of $39,700. Work will be billed to the County on a monthly basis based on the percentage of work completed for the preceding month. Task 1 Clam Pass Topographic and Hydrographic Survey $13,500 Task 2 Survey Data and Cross Sectional Analysis $13,580 Task 3 Peer Review and Collaboration Efforts $9,090 Task 4 Project Management and Meetings $3,530 Total: $39,700 Schedule Estimate The following sch92 t le • 'completio icipated. Submit draft findings report within 45 calendar days and a final reporE i • is owing the Notice-to-Proceed and. November 6, 2012 Jeffre•,e>�'ZF� !/Lw '""� Date Project Dirj or Atkins North A/ erican, Inc. 3 November 26,2012 New Business 7-c 6 of 9 _ ATTACHMENT B-Statement ()E Work (Ittfigl.t Estinlate), Client:Collier County Charge Type:TM Project:Clam Pass Analysis Project No:TBD Prepared By:JRT Labor rates will be billed at or below rates established per the agreement number contract#09-5262-CN Note:time may vary depending upon the task assignment and labor rate assigned Labor Costs . -•osonloomillitansiMPIIMINIVIII.13:11ITETER.:' q T asks Total Labo r - .emilmowiliollolililiimoli:4,!1[ilifiJ ..11 klidiliiiiiIi1,1010,moi 2 to 4 Hours Cost Sr. Project Manager $165.00 32 32 $5,280 Engineer $119.00 40 40 $4,760 Designer $100.00 80 80 $8,000 C ADD Tech $85.(X) 96 96 $8,160 Total Hours 011:A.RIPkiA anriliNtlIkikthf 248 248 1114111111111111111115111r, ,1111REI1RIRRAtintlit ,ail iiiituMii■ Labor Cost utemillegium, fliTiP4 $26,200 „,,.... ,,,,T,,, itilloolglatlilatiUNA,,Aglio.,,,, $26,200 illiVe41111.4111.108i4114 fi§grititiorignotplq Reimbursable mosibliiiiShalaiialt Reimbursable Costs Task =az a zaalaatailditaiim No. 1 tzcz unilreaminuttutniu Costs 11gfaillitgrillf14111111111 ODC 0 I usaaaatraTilittilltil $0 r!IIIIMINROMTAR Sub-Contractors $13,500 ,i32Engla gA:g.11InglIBililig! $13,500 Figel2111'! Total Reimbursables $13,500 r.7.171 li'tii11'i:1111,11::111',1111 $13,500 Total Project Budget $39,700 flffiliFIRIVISITI $39,700 pltimuquomegrairg 4 Drawing Name:G\Users\21829\pedalo\locol\lemp\Acpubh,h_12A\Survey and Gouge Layout drat No O6, 2012-12 25pm D CO a 1 0 1 m m > g p z c C > > A Z C = mmm -I p 0 0— Zzy G) m m O 0 Z Z Qr H —I W Cl) cn CO 0 R-042 Ni rn S 8 \\\ \ r D p Q a V �,_ 13•50.00 °o/(/n^^ 0 0 V' -_. �--_ 9+0000 9.5000 10.0000 0 ,* .. Nuina ?i82 Droving Noma:C:\Users\21829\oppdoto\local\lamp\ACPU811sh_724\Survey and Gouge Loyout deg Nov 06, 2012 l2 2Opm W a m V R-045 rs�ti' v. co -R-044 R-043 rn 8-042_ R-041 1 r7-1 c � > • VR-040 G � G� -0mmm November 26, 2012 New Business 7-c 9 of 9 Schedule B Contract No: 09-5262 "County Wide Engineering Services" Standard Hourly Rate Schedule for all disciplines Personnel Category Standard Hourly Rate Principal $195 Senior Project Manager $165 Project Manager $148 Senior Engineer $155 Engineer $119 Senior Inspector $85 Inspector $65 Senior Planner $140 Planner $110 Senior Designer $115 Designer $100 Environmental Specialist $115 Senior GIS Specialist $145 GIS Specialist $100 Clerical $60 Surveyor and Mapper $130 CADD Technician $85 Survey Crew- 2 man $130 Survey Crew- 3 man $160 Survey Crew-4 man $180 This list is not intended to be all-inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. November 26, 2012 New Business 7-d 1 of 5 EXECUTIVE SUMMARY Recommendation the waiver of formal competition and acceptance of a proposal from The Conservancy of Southwest Florida to provide shorebird monitoring as required by the FDEP permit for Wiggins Pass Channel Straightening project for a not-to-exceed time and material amount of$5,600. OBJECTIVE: To satisfy FDEP permit requirements by providing shorebird monitoring on the Wiggins Pass Channel Straightening project. CONSIDERATIONS: This proposal will provide for monitoring shorebird activity on both sides of Wiggins Pass between monuments R-12 and R-17 from November 2012 through November 2013. This activity is a permit requirement. The Conservancy of Southwest Florida has been used in the past to conduct shorebird monitoring and is recognized by FDEP/FWC as a qualified contractor to perform this work. Staff believes it is in the best interests of the County to accept the proposal provided by The Conservancy of Southwest Florida and in accordance with Purchasing Policy V(A)e, requests that the Board waiver the requirement for formal competition. The Conservancy of Southwest Florida was used along with the Waiver of Competitive Purchasing Policy for the last Shorebird monitoring permit requirements from the 2005/2006 major beach renourishment. FISCAL IMPACT: Current funding is available in Tourist Development Tax Fund 195- 110406-80210 Wiggins Pass. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the November 8, 2012 CAC meeting this item was recommended for approval by a 6 to 1 vote. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. — RECOMMENDATION: Recommend to approve the waiver of formal competition and acceptance of a proposal from The Conservancy of Southwest Florida to provide shorebird monitoring as required by the FDEP permit for Wiggins Pass Channel Straightening project for a not-to-exceed time and material amount of$5,600. November 26, 2012 New Business 7-d 2 of 5 PREPARED BY: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department ATTACHMENTS: Proposal November 26, 2012 CONSERVANCY 3of5 of Southwest Florida OUR WATER, LAND, WILDLIFE, FUTURE. Protecting Southwest Florida's unique natural environment and quality of life ,.. 10W and forever. November 7, 2012 Mr. Gary McAlpin Coastal Zone Management Natural Resource Department Collier County Government 2800 N. Horseshoe Drive Naples, Florida 34104 Dear Mr. McAlpin: This is a proposal for monitoring shorebird activity on both sides of Wiggins Pass between monuments R-12 and R-17 from November 2012 through November 2013. These surveys will be conducted accordance with the specifications outlined in the copy of the attached email dated November 1, 2012 from Stephen Keehn to Gaiy McApline and will be conducted from July 15 to May 15 (10 months) annually. Personnel 260.00/survey Mileage 20.00/survey Total per survey 280.00/survey Two surveys per month= 560.00/month Ten surveys each year=5,600/year If you have any questions or need any additional information, contact me at your convenience. Sincerely, David S. Addison Science Department Conservancy of Southwest Florida 1450 Merrihue Drive Naples, Florida 34102 Tel: (239) 403-4230 Fax: (239) 262-5872 Email: davea @conservancy.org http://www.conservancy.org 1450 Merrihue Drive I Naples, Florida 34102 I 239.262.0304 I Fax 239,2.6.7.0672_ I www.conservancy.org November 26, 2012 New Business 7-d 4 of 5 From: Keehn, Stephen [mailto:Stephen.Keehn @shawgrp.com] Sent: Thursday, November 01, 2012 10:02 AM To: McAlpinGary Cc: Floyd, Lauren Subject: Bird Monitoing Requirements. Gary These are the bird monitoring requirements for Wiggins Pass. We have already tried to get these modified on another project, and there was no flexibility at the region level. We can try later when we are not up against a time constraint, and there may be other communities interested. This requirement includes all shore birds(1i), I would plan for the initial year, with allowance for adding the additional a years and the beach. 1. Three months prior to construction and for the 3 years following each dredging and sand placement event, the Applicant must conduct bi-monthly (twice-monthly) surveys for piping plovers in the beach fill and dredging templates within the action area covering the nonbreeding season for plovers (July 15 to May 15 of each year) to monitor and quantify the level of take associated with the project and to evaluate the potential effects of future projects of similar nature. At least one of the bi-monthly surveys should be conducted on a weekend during each of the months of October, November, March and April. Piping plover identification, especially when in non-breeding plumage, can be difficult. Qualified professionals with shorebird/habitat survey experience must conduct the required field work. The following will be collected and reported: a. Negative and positive survey data. b. The amount and type of recreational use(e.g., people,dogs on-off leash, vehicles, kite-boarders), c. Piping plover locations with a Global Positioning System(decimal degrees preferred). d. Habitat feature(s) used by piping plovers when observed (e.g., intertidal, fresh wrack, old wrack, dune, mid-beach,vegetation). e. Landscape feature(s) where piping plovers are located (e.g., inlet spit, tidal creek, shoals, lagoon shoreline). f. Substrate used by piping plovers (e.g., sand, mud/sand, mud, algal mat). g. Behavior of piping plovers (e.g., foraging, roosting, preening, bathing, flying, aggression,walking). h. Color bands observed on piping plovers. i. All other shorebirds/waterbirds seen within the survey area. All information shall be incorporated into a database. Submit pre-and postconstruction piping plover monitoring results (datasheets, maps, database)on standard electronic media (e.g., CD, DVD) to the FWC, and to the Service's South Florida Ecological Services Office(1339 20th Street,Vero Beach, Florida 32960-3559; 772-562-3909). All reports will be clue by December 1 following the end of the nonbreeding season for plovers (July 15) of each year. Stephen Keehn, P.E. November 26, 2012 New Business 7-d 5 of 5 Senior Coastal Engineer Coastal Planning & Engineering, Inc. A Shaw Group Company 2481 NW Boca Raton Blvd Boca Raton, FL 33431 561.361.3151 direct 561.441.5499 cellular 561.391.9116 fax Stephen.KeehnCa.shawgg ,.com www.coastalplanning.net ShawTM a world of SolutionsTM www.shawgrp,com ****Internet Email Confidentiality Footer**** Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and notify the sender by reply email. Please advise immediately if you or your employer do not consent to Internet email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of The Shaw Group Inc. or its subsidiaries shall be understood as neither given nor endorsed by it. The Shaw Group Inc. http://www.shawgrp.corg Undo(Florida Law,e-mail addresses are public records.If you do not want your e-mail address released in response to a public records request,do not send electronic mail to this entity.Instead,contact this office by telephone or in writing. November 26, 2012 New Business 7-e 1 of 4 EXECUTIVE SUMMARY Recommendation to approve and authorize the expenditure of Tourist Development Category "A" Tax funds for Post-Tropical Storm Isaac Analysis of Collier County Beaches by Atkins North American, Inc. under contract No. 09-5262-CZ for a not-to-exceed time and material amount of$41,453. OBJECTIVE: To obtain a post-storm analysis of the impacts to the Collier County coastline after Tropical Storm Isaac. CONSIDERATIONS: This analysis will take place on various beaches and inlets of Collier County indicated below as part of the 2012 Post-Isaac physical beach monitoring (to -7.0 ft NAV88 only). The following is a list of expected monitoring locations. Please refer to previous monitoring reports for exact boundaries, survey locations, ranges and control monuments. Consistency with previous surveys is extremely critical and significant to Collier County. Contractors/consultants will have the responsibility to complete monitoring for the respective beach segment during the times indicated for each segment. Locations and monitoring timing is as follows • Vanderbilt Beach physical beach monitoring and report performed in November-December this year. • Park Shore Beach physical beach monitoring and report performed in November-December this year. • Naples Beach physical monitoring and report performed in November-December this year. • South Marco Beach physical monitoring and report performed in November-December this year. FISCAL IMPACT: Funding for this project will be from Tourist Development Tax Category "A" funding within Tourist Development Council (TDC) Beach Renourishment Fund 195. Funding is available in Project 80096. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented to the CAC at their December 13, 2012 meeting. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. — RECOMMENDATION: To approve and authorize the expenditure of Tourist Development Category "A" Tax funds for Post-Tropical Storm Isaac Analysis of Collier County Beaches by Atkins North American, Inc. under contract No. 09-5262-CZ for a not-to-exceed time and material amount of$41,453. PREPARED BY: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department ATTACHMENTS: Proposal November 26, 2012 New Business 7-e 2 of 4 Professional Engineering Services for Post-Tropical Storm Isaac Analysis of Collier County Beaches Contract Number 09-5262-CZ November 20, 2012 ATKINS is pleased to provide a scope of work for Collier County Coastal Zone Management Department. The intention of this Work Assignment is to provide professional guidance,preparation of project documentation (monitoring reports) and post-storm analysis of the impacts to the Collier County coastline after Tropical Storm Isaac. In accordance with Collier County Contract Number 09-5262-CZ the following scope of work is presented herein. SCOPE OF SERVICES This analysis will take place on various beaches and inlets of Collier County indicated below as part of the 2012 Post-Isaac physical beach monitoring(to-7.0 ft NAV88 only). The following is a list of expected monitoring locations. Please refer to previous monitoring reports for exact boundaries, survey locations,ranges and control monuments. Consistency with previous surveys is extremely critical and significant to Collier County. Contractors/consultants will have the responsibility to complete monitoring for the respective beach segment during the times indicated for each segment. Locations and monitoring timing is as follows • Vanderbilt Beach physical beach monitoring and report performed in November-December this year. • Park Shore Beach physical beach monitoring and report performed in November-December this year. • Naples Beach physical monitoring and report performed in November-December this year. • South Marco Beach physical monitoring and report performed in November-December this year. Post-Storm Analysis & Report ATKINS shall prepare a report specifically discussing the impact of Tropical Storm Isaac in accordance with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems (BBCS)protocol for submittal to Collier County. The purpose of the post-storm report is to summarize and discuss the topographic & bathymetric data collected by Morgan &Eklund, Inc. and identify erosion and accretion patterns within the monitored area. In addition, the report shall include a comparative review of adverse impacts attributable to the project(s). The survey data collection effort will be limited to wading depth at approximately -7.0 ft NAV88 elevation (no boat work is anticipated within this scope). Based on the scope of work requested by Collier County, ATKINS will only address Range Monuments R-23 through R-89, R-139 through R-148, and 9 intermediate lines. ATKINS will review the data and use the information to create a database to identify and characterize trends and current conditions of these reaches of Collier County's coastline. The database will be created to enable visualization and completion of a comparative analysis. The analysis will be limited to comparing Post Tropical Storm Debbie conditions to Post Tropical Storm Isaac conditions in order to identify losses that occurred. 1 November 26, 2012 New Business 7-e 3 of 4 Specific quantities and parameters that will be analyzed, if data are available, include the following: • Shoreline and volume change rates • Beach profile evolution • Identifying and quantifying areas of acute erosion The above analyses will provide a qualitative understanding of the project and the storm-induced topography and bathymetry changes to the beach. The reports will be submitted as a bound printed report and on a disk in electronic .pdf format. ATKINS will prepare for, travel to and attend two (2) meetings. The meetings will be held to coordinate the project, meet with County staff, and to provide project updates/results to the County Project Manager and other stakeholder representatives as deemed necessary and appropriate. One ATKINS senior engineer will attend each of these meetings, again as deemed appropriate. Budget Estimate Work for this assignment will be performed for the lump sum amount of$41,453. Work will be billed to the County on a monthly basis based on the percentage of work completed for the preceding month. The budget breakdown per project area is as follows: Task 1 —Vanderbilt, Park Shore, and Naples Beach Engineering Post-Storm Topographic & Bathymetric Survey $21,970 Task 2 — Vanderbilt, Park Shore, and Naples Beach Engineering Post-Storm Analysis Report .$10,363 Task 3 —South Marco Island Engineering Post-Storm Topographic & Bathymetric Survey $5,389 Task 4—South Marco Island Engineering Post-Storm Analysis Report ....$3,731 Total ..$41,453 Schedule Estimate The following schedule of completion is anticipated. 1. Submit draft reports within 30 calendar days following the Notice-to-Proceed and receipt of all required data(surveys)to complete analysis. Assumptions 1. All existing information/documentation including, but not limited to, survey data, project permits, environmental information,previous studies, etc. will be provided to ATKINS by the County. 2. This quote is based upon conversations with County Staff on November 19, 2012. 3. No biological monitoring of artificial reefs or hardbottom are included in this scope of work. 4. No side-scan sonar or diver verification of seagrasses, artificial reefs or hardbottom are included in this scope of work. 5. No aerial photography will be flown per County direction. 6. Surveys will be conducted to wading depth -7.0 ft NAV88 elevation. 7. No boat work is anticipated for this work assignment. 8. The analysis will be limited to comparing Post Tropical Storm Debbie to Post Tropical Storm Isaac. 2 November 26, 2012 New Business 7-e 4 of 4 '7 // / ‘ , / November 20, 2012 __-.... jef 44117‘277 .1.2ege=r- . i Date Project II/ e•'sr Atkins 0 o , American, Inc. PROJECT BUDGET Client: Collier County Project: LCallieafdalaYEhuicaLltkmitarithaJ Project No: Collier County Post-Isaac Survey Prepared By: UN' Labor Costs Task Task 1 Raw Multiplied IITERIIIIIIIIVIIIIINIMPin Monitoring Total Labor Labor taimMtAmmgam m mitz iMmiumuMtMtM Personnel Classification Rate Reports Manhours Cost Cost Project Manager $58.85 8 8 $471 $1,436 Senior Engineer $42.92 21 24 $1,030 $3,142 Project Engineer $35.50 21 24 $852 $2,599 Engineer EIT $30.00 ,i0 40 $1,200 $3,660 CAD Technician $30.00 1() 40 $1,200 $3,660 Administrative $18.70 8 8 $150 $456 Total How's lipagf 144 144 1405Ftit'ETTITtilaWiillfalitl rdiViiiig 4mumggilgi wmaamnswaTil 177419 Raw Labor Cost 111111111r VVNIEININERT $,4,902 lm 1414 1.2m.,Im f"MY. ■■■■ 41"A■114411 MITIMAaVeigitUt1416h141 11 114,114 MA44414;41 Mult. Labor Cost MOM $14,953 $14,953 2,11t2rttogtugli Milipl11111 Reimbursable Multiplied Reimbursable Costs Task No. 1 twomma. tap ...mu WEIHRENIIIIM Costs Costs Ailig414tral alinliikal lik Travel $0 14111041PI Ea $0 $0 zatuitua614m0!= Lodging $0 zummazgWar44PAP $0 $0 Ariiillalla Misc. $500 F, 4P EMmougt4” 411imiiiiiiNNI4 4 womass MM ' in,h $500 $500 0- Geotechnical Analysis $0 Wilma= 1940 $0 $0 111111111111611 Beach Survey $25,500 i 1911241 :111 $25,500 $25,500 Graphics/Reproduction $500 tmitilim no m rim Ammmitimmmimmm m m $500 $500 11111111,1111ala Total Reimbursables $26,500 IEFITHEM $26,500 $26,500 4 mmom commilmw Total Mult. Reimbursables $26,500 tatandPrn $26,500 $26,500 'imarolTI 41'rolromMMM,Iree Total Project Budget $26,500 kiiailipki lin l'intsionagnit $41,453 3 1)..,. Al r',4 r.,44.4.t*.' I, ET1 ,.!,‘' PA '‘,1G . , ... N E 0 RT ‘,... N ove m p i 6 f b I ? L. . r 2 1 t aples .aw.va � 3T',, jr, hz ... �.` �"' i ,� �� arco Island r Everglades vw • �' ��k,�•N c E \•�� ' 4 a� & ,�� t i.A ...,,,.... .��`i E E ��s -�- a �-:;� t.'44, � � y.•, ,� ': y z k�: -*vim :��4� ? j I • ,� "�.;nva' '�-;mac- aye.= .a -' "..:z !'; '.,ji.)J' _,.'4:',ik::--t'i r.,„j , 10„,„-v: , ,'.t:!' r''. ''....,. ' (IN' w ' =k's .,'-' Nitj a.,1) tj : r j': .-:::-, ' .'-:..':': ;', r:1+� xx m t . -.r E i ' s 'ass Bir d 4; taa is fi - A �H.. t October 2012 4. The Collier County Tourist Devel f• : t Council % :..'&,:',''''",;';„,',,,''' < s ,z . :F „ , • ,n f r Yovembe �, :k µ' • , tb.otitib., ,',,f'? a Yv s Naples Marco Island Everglades�.� • November 28,2t112 ✓ ,. Marketing Partner Rep a-g .. . 3of131 .. - ww ••; Economic Indicators Apri Naples Marco Island iZoor Everglades Research Data Services, inc. 2012 November 26,2012 ,„-- Marketing Partner Repo Etel-a-g ....,. „„ ..... 4 of 131 Consumer Price Index/Employment ,-----" Consumer-price index, Nonmanufacturing change from a month earlier employment index 56 54 0.4 0.2 I 52 50 ii A tomiA T y 0 1110 00 III V -0.2 I 48 46 II I II I I II I 2011 '12 2012 Source: Institute for Supply Source: Bureau of Labor Statistics Management Research Data Services, Inc. 2012 November 26,2012 ,--- Marketing Partner Reports'Ira-g Job-Seekers/Dollar Index What Downgrade? Number of job-seekers The dollar has strengthened per opening against other major currencies since Standard&Poor's stripped 4 Ii&A the U.S.of its top rating 72 WSJ Dons.Index 7°56 70 2 68 66 0 64 2010 '11 '12 2011 '12 Source: Labor Department Sourte:WSJ Market Data Greutt The Wali Street Journal Research Data Services, Inc. 2012 November 26,2012 Markketing;Partner Rep s g 6 of 131 �- r Value Col I ie of Tourism Naples Marco Island Everglades i✓ d�v #k � f.L f '.6 K- (. I.,t Ate. `. A -''Research Data Services, Inc. 2012 November 26,2012 - Marketing Partner Regent a 7of131; Value of Collier Tourism FY 2011 FY 2012 % Change o rs r ��y • 838',530,40 943, 67,400 +12.5% me�exal �� • $1,250,248,800 $1,406,411,700 +12.5% • 30,100 32,000 +6.3% � 3 $80,038,400 $89,793,700 +12.2% r r (`---) Research Data.Seruices, Inc. 2012 November 26,2012 Marketing Partner Re a Executive Summary October 201. 2 Naples Marco Island Everglades ©Research Data Services, Inc. 2012 fi ( November 28, ,_ ______ 1 iiiO'r_°I i ✓ .;. Marketing Partner Reps a g ..; 8 of 131 .,, , , _, October 2012 • This October, 12 ,1001 visitors stayed in Collier lodgings (+4.9%). Travelers spent $62.1 million in the destination, with a total economic impact of $92.5 million (+10.2%). Key performance statistics are as follows: October: 2011 2012 % 0 Occupancy 60.5% 61.9% +2.3 ADR $116.6 $122.1 +4.7 RevPAR $70.5 $75.6 +7.2 Research Data Services, inc. 2012 26 2012 s i t o r ivietrics oab ee grPart Rep -g October 2012 • Three of every four property managers %) indicate that their three month forward reservation levels are the same or better than last October's: % of Properties (October) Reporting Reservations: 2011 2012 Up 52.6% 34.5% The Same 21.1 41.4 Down 15.8 20.7 Research Data Services, Inc. 2012 Visitor l v i .-_, r i C Mark g Partner Repp a•g crf 1 e#i�4_ Oc • This October, the Naples, Marco Island, Everglades area saw significant growth in its European and Midwestern core markets. October's visitor origin distribution is as follows: 2011 2012 October Visitation Visitor # Visitor # % 0 Florida 46,021 43,700 -5.0 Southeast 6,809 6,894 +1.2 Northeast 17,493 17,849 +2.0 Midwest 16,318 18,219 +11.6 Canada 2,583 2,954 +14.4 Europe 23,245 27,944 +20.2 Mkts. of Opp. 4,931 5,540 +12.4 Total 117,400 123,100 +4.9 Research Data Services, Inc. 2012 • No y •• Transportation Mao e 3vember 26 2012 g PartnerRegp a-g October • Three of every five visitors (60.4%) flew to reach the destination this October, an increase over last year's level % , • Southwest Florida International (RSW) is the airport of choice for some 59.1% of these travelers , while Miami International garners 24.2% of related deplanements this year. ` Research Data Services, lite. 2012 First T i^ ,. i II November26 2012 _,-- s i t r MaQ a.Partner ReportelFe.g October 20.12 • Two of every five visitors °/ are in the Naples, Marco Island, Everglades area for first time this October (20.1.1: 39,2% ``' Research Data Services, Inc. 2012 .Info_ mation 4N�oave:e mbe g r P2a8,tn8e0r 1 R2 epo a-g.-. ,r. October 2012 ❖ The Internet is the most dominant element in consumers' travel planning. As many as cite using the web as a source of information for their trip. `` Research Data Services, inc. 2012 26 2012 .oS t s fa c t I o D e m r ner Report "a.g e t October 2012• The vast majority % find their stay to be satisfying; some 91.0% plan to return to the area. • On average, October 2012 visitors are slightly younger (2011: 48,0 year of age; 2012: years of age), and have a reported median household income of Research Data Services, Itic. 2012 November 28,2012 ,,... „ „ .. Marketing Partner Re aMg .`. Year-to- Date 2012 (January — October) Visitor Profile Naples Marco Island Everglades ©Research Data Services, Inc. 2012 , „/, . . , ,, Number Visitors November 26,2012 ! Market4ng Partner Re :erg __.. 17 of i31 w^ . Economic Impacts of Tourism YTD 2012 2012 A 0/0 Number of Visitors 1,323,100 +5.9 Economic Impact $1,205,758,430 + 11.6 ©''Research Data Services, Inc. 2012 November 26,2012 Marketing Partner Re Visitor. _._ ri ins 18 of 131.... . YID 2012 # of Visitors 2012 % Florida 478,672 +0.2 Southeast 86,265 -1.8 Northeast 258,221 +4.3 Midwest 210,468 +10.6 Canada 34,305 +33.4 Europe 194,044 +21.2 US Opp Mkts 61,125 +1.4 YTD 2012 1,323,100 +5.9 ©Research Data Services, Inc. 2012 November 26,2012 ,..-a R DS Occupancy/AD e �P& YTD 2012 Occupancy ADR 2011 2012 % A 2011 2012 % A January 66.4% 74.8% +12.7% $159.1 $168.7 +6.0% February 83.8% 86.6% +3.3% $233.1 $253.8 +8.9% March 89.1% 92.2% +3,5% $ 40. $260.1 +8. .°I April 76.1% 78.0% +2.5% $217.1 $223.3 +2.9% May 66.5% 67.6%; +1.7% $150.1 $160.9 +7.2% June 61.3% 61.9% +1.0% $134.2 $141.4 +5.4% 3uly 63.7% 66.3% +4.1% $112.1 $115.5 +3.0% August 50.0% 51.1% +2.2% $102.4 $110.7 +8.1% September 48.7% 49.7% +2.1010 $103.0 $108.7 +5.5010 October 60.5% 61.9% +2.3% $116.6 $122.1 +4.7% YTD AVERAGE 66.6% 69.0% +3.6% $156.83 $166.52 +6.2% Research Data Services, Inc. 2012 November 26,2012 Marketing Partner Reportlr fi g 20 oT131 Smith Travel Research Reports Naples Marco Island IVIZOF Everglades vember 26,Smith Travel o c c u p cn C Partner R aR a 9 _ 13 YTD 20.12 (through October) Occupancy (%) Trans % A 11-12 Grp % A 11-12 Total Naples MSA 36.1% +0.6% 25.3% +0.7% 62.9% Miami-Hialeah 51.6% +0.4% 20.9% +6.5% 76.4% Florida Keys 66.9% +3.1% 9.8% -1.6% 76.9% Ft. Myers 41.7% +5.5% 13.6% -0.3% 57.7% Sarasota-Bradenton 46.5% +9.0% 15.7% +7.4% 62.7% Clearwater 45.1% +6.6% 21.3% +1.6% 66.4% • .St. Petersburg 46 % 9 / 68.7% Palm Bch Cty 44.2% +4.2% 22.7% +2.9% 67.7% Ft. Lauderdale 49.6% +3.8% 18.8% +1.8% 72.5% SOURCE. SMITH TRAVEL RESEARCH, INC. November 26,2012 Smith Travel 22 of 131 YTD 2012 (through October) Marketing Partner Rsportel-'a ADR ($) Trans % A 11-12 Grp % A 11-12 Total Naples MSA $184.23 +6.1% $168.41 +4.8% $175.22 Miami-Hialeah $169.54 +5.9% $156.49 +6.1% $161.33 Florida Keys $214.63 +6.2% $199.01 +x1.4% $212.44 Ft. Myers $138.92 +2.5% $105.60 -0.4% I $127.58 Sarasota-Bradenton $122.01 +6.2% $101.57 -3.5% $116.31 Clearwater $125.61 +7.5% $102.48 +11.9% I $118.19 St. Petersburg $120.98 +8.7% $118.54 +7.2% I ': $119.34 Palm Bch Cty $145.82 +4.6% $135.51 +4.7% $141.14 Ft. Lauderdale $114.7.9 +4 0% $129.77 +1.41 $15.07 SOURCE;SMITH TRAVEL RESEARCH, INC. :tar 26,2012 Smith Travel occu_pancy/ Eti AFIT9 Partner FtfJpofifirall October Occupancy ADR RevPAR 2012 % 0 2012 % d 2012 % 0 Naples MSA 53.6% +2.4% $139.31 +4.7% $74.62 +7.2% Naples Upscale 61.8% +1.1% $176.78 +4.4% $109.17 +5.5% Miami-Hialeah 75.4% +1.2% $151.89 +6.8% $114.49 +8.1% Florida Keys 66.4% +3.7% $185.45 +4.9% $123.18 +8.9% Ft. Myers.. 48.7% +9.6% $98.47 -0.4% $47.99 +9.1% Sarasota-Bradenton 53.8% +5.3% $100.80 -0.3% $54.27 +5.0% Clearwater. 57.2% +2.8% $104,35 +9.0% $59.65 +12.0% St. Petersburg 61.1% +4.1% $107.71 +5.9% $65.77 +10.2% Palm Beach County 63.0% +10.3% $118.65 +7.4% $74.77 +18.4% Ft. Lauderdale 69.1% +4.7% $108.18 +4.0% $74.78 +8.9% SOURCE..SMITH TRAVEL RESEARCH,INC. November 26,2012 Marketing Partner Repo 9 e-g Zd of 131 October 2012 Visitor Profile Naples Marco Island Everglades `' Research Data Services, Inc. 2012 November 26,2012 Marketing Partner Rep `1" Impacts Visitation Economic of Tourism October October/ `11-'12A 2011 2012 0A) Visitors 117,400 123,100 +4.9 Economic Im act $83,994,590 $92,529,074 +10.2 p Research Data Services, Inc. 2012 November 26 2012 Visitof-O-rigins 26 of 131 ParsrResr#s October # of Visitors Florida 43,700 -5.0 Southeast 6,894 +1.2 Northeast 17,849 +2.0 Midwest 18,219 +11.6 Canada 2,954 +14.4 Europe 27,944 +20.2 US Opp Mkts 5,540 +12.4 TOTAL 123,100 +4.9 Research Data Services, Inc. 2012 ' November 26,2012 • ymegi � Partner Reports 9 a-g First Tin Vis it rs (% October 50.0 40.0 39.2 41.2 % 30.0 20.0 32.9 34.7 10.0 0.0 6.3 6.5 2011 2012 New Market Share • Gain from FL ` Research Data Services, Inc. 2012 November 26,2012 Marketing Pa nor Reports 9 a-g ,-'-- -==---- A i r p o rt s ---f_TMo e .. I n e m2e1 n October 7 53.5 60.0 / ., , �..0.02k z£ 50.0 40.0 -7— 0 io 30.0 _7— 20.0 �£ 10.0 7 ❑ 2011 112012 0.0 Southwest Florida International Research Data Services, Inc. 2012 November 26,2012 v s _perce•, a Marketing partner Reports 9 p 0 n 2011 2012 Satisfaction (combined) 97.0% 97. 1% Would Recommend 94.8 96.2 More Expensive 9.5 10.8 Plan to Return 90.6 91.0 `' Research Data Services, Inc. 2012 November 26,2012 rketing Partner Rs a-g:Ave ra e AgE/Median de 1nco1me oct Oct 2011 2012 Average Age (yrs) 48.0 47.8 Median HH Income $ 142,466 $144,710 '`� Research Data Services, Inc. 2012 November 26,2012 �-i Marketing Partner Rem, " 31 of-131 Collier Employment Statistics Naples Marco Island 1447.10F or Everglades ©Research Data Services, Inc. 2012 3S 3 4,Vie November 28,2012 ` "''� Marketing Partner Reports" " Collier Direct Leisure and Hospitality Employment (Calendar Year)* 28,000 ....... 27,000 ....._ ✓ 26,000 ............................... . ....... Ts. 25,000 ...........- 201 I ......._.. w ..24,000 a x 23,000 II• 22,000 ....___...._....,.._.._.__ ___... .,,,....__._... c fA 2i 21,000 �._.....,.,_,.,.... _.. _.. cc.. • 20,000 ._..... .........__. C▪ 19,000 ........ 18,000 Jan. Feb. Mar. Apr. May Jun Jul. Aug. Sep. Oct Nov I Dec 1-411-2011 23,700 24,200 24,600 24,200 23,000 21,500 20 300 20 000 20,800 21,800 23,600 24,500 —I-2012 25,500 26,000 26,200 I 25,800 24,400 22,700 21,900 21,100 21 200 22 700 *Source: Florida Department of Economic Opportunity,Labor Market Information,Current Employment Statistic Program(CES), Collier County Leisure and Hospitality Sector. Research Data Services, Inc. 2012 t r ki" a -jK r'' me- J Y �� 3 rly�� ij y1 E .., ,.W '�a e it S.'7,4' .::',.; ',,.:-•-:4,...t:.,-/.-;3s.r f ate _ 4`S "' �'}3i ;.„:".;',.•'.' •t �_.'v��`` b '«�,.y,.' r�VA:t�'Y.'�ri'r��"�:"•.°u::�x' :;lj;'„::�• •::lF.�:•.,.�..t. '7� !'t ar r Sr �? '�isZ:4 :.a:,. k�s4�i�i� s s t� _t” f4?r., •r� , �w�'3r r'� 't�. fg�s•''‘ ss s '?:i.X:,: i c3 � w ... �.1 t h�rtisin t..i.::: rr Y 3os Paradise Advertising & Marketing, Inc . :........" „. ...... ..•.•.••: ." • • • ............ . . ,.:.„, ..... .„,:.:...::: ..„..........:.....„..„.. „ . : :,„ . .. ., .,,,;,,,,,,,,,...,';x4f.4,1go.."'f � t ter N November 26,2012 Marketing Partner Reports 9 a-g 35 of 131 2012 THINGS WERE GOOD IN PARADISE November 26,2012 Marketing Partner Reports 9 a-g 36 of 131 VISIT FLORIDA FLORIDA GOVERNOR'S CONFERENCE ON TOURISM SEPTEMBER 5-7, 2012 FLAGLER AWARDS November 26,2012 eports 9 a-g Marketing Partner R 37 of 131 VISIT FLORIDA FLAGLER AWARDS GOLD - BEST INTERNET CAMPAIGN SILVER - BEST TRADE ( MEETING) PROMOTION BRONZE - BEST MOBILE CAMPAIGN November 26,2012 Marketing Partner Reports 9 a-g 38 of 131 HSMAI WORLDWIDE ADRIAN AWARDS JANUARY 28, 2013 November 26,2012 Marketing Partner Reports 9 a-g 39 of 131 HSMAI WORLDWIDE ADRIAN AWARDS 2 GOLD - BEST ADVERTISING CAMPAIGN - BEST GROUP SALES AD 2 SILVER - BEST GROUP SALES CAMPAIGN - BEST OUTDOOR AD 1 BRONZE - BEST ADVERTISING CAMPAIGN November 26,2012 Marketing Partner Reports 9 a-g 40 of 131 YOUR PARADISE TEAM November 26,2012 #I.. oilhohAll. :',6' Marketing Partner Reports 9 a-g 41 of 131 It, , „ , 3. , .... ,., Ailit 'k irr 4 r,-:) c)r.c) c:ilfe, ... ,, ,,,, ,, ..,,.. ,:2-,,,,:, , -4, A Strategic, Creative Communications, Digital & Entertainment Company ::19IFI'fAllk4 ..,,,,,,t. , ,,,,„.„, a --A, 1 �a November 26,2012 Marketing Partner Reports 9 a-g 42 of 131 2013 November 26,2012 eports 9 a Marketing Partner R -g 43 of 131 MARKETING OBJECTIVES: BUILD AWARENESS AND INCREASE OCCUPANCY/ADR November 26,2012 Marketing Partner Reports 9 a-g 44 of 131 CREATIVE OBJECTIVE: DEFINE OUR UPSCALE, LUXURY BRAND AND SEPARATE OURSELVES FROM THE COMPETITION November 26,2012 Marketing Partner Reports 9 a-g 45 of 131 SPOKE TO AFFLUENT CONSUMERS IN CHICAGO AND ASKED WHAT IS THEIR DEFINITION OF PARADISE FOR A FLORIDA BEACH VACATION? November 26,2012 Finc Your Paradise . Uncrowded,Unspoiled, Unforgettable Private Beaches Spaing and 24 Perpetual Pampering The Perfect Setting for Romance # g Family Recreation Beyond the Scenic Drives • „ Beach ` ., s si ,. . The Art of Leisure 4 5 -�s., f.+ � 1..Tropical SophistT -- . .,-.40til.' .-4'41:,•,.?„,:9 ication - 1 A Room with a View y Five-Saar Service&Luxury ?" Barefoot Dining&Entertainment', ,- b' sf Get in Touch with Nature November 26,2012 Marketing Partner Reports 9 a-g 47 of 131 KEY MESSAGE: PARADISE REFINED AND REDEFINED. (IN THE FIRST-PERSON STORIES) November 26,2012 4 MarkebnQP�tF�Q[r 4e+s.,,.', , , ? 48of131 , ,11 }tl:ttt ?' P1,11:•.1k Vii.' i ..11)13€I 1t1ACHi`. N,',11 t 15l'ill. NI:Gi.U))).)) 7H A N11:11.",,11 /IN)) IIIANO '4 t?:N) ,, I1A:1. - .AN)) 51'A IN), �^ AN)' 1..111{1:1IO N .AN)' 1)i'',., li:i it1 '>)-•'•,)l II,)')) IN,.IN) _ k ESE it€5. 1lIdt r' -. ,::+^ .- k '1'''''''''' ' ' -''''.'''''''''''4*:‘'‘'''' ''‘W"--A''' °'. ' '''''''''i Naples 6 \'Island E �x :: .. EverarcOIglades u • fAILl61>EC(?A>t'C(7h{ \ i n,€? A €t n e) rtt I€ re I I �" c'' €I , ?? , 1.r•), I IE))) I ii Ie ,.d m:,n rl q)s a" r - p's ;', wrli,,the).C(H:yee ,,d I, ''1,i I u€I dine nt,.>.)?nt bract i�t-nu n>ts It m}•b ne:re,_i n))) , „, .5 aa)Ianu>suroet Yron?m}p)t)4)C i ai unu_An,)€ut:l Lc pegf t,py Iw,ui,tu�d end 9todad t.i.,. F VISIT FLORIDA ANNUAL MAGAZINE Noverrber26 2012 1 arket ng Partner Repe g of 131 Ni PAR,,,DI'f. IN ON YEE RI:1.1N1:E) \tY I'RIVr\'t£ SPOIL AND I'ARADISL, BEACIII S, MYSELF ,_ .'� � RI HE.I tNE.1). I WILL SLCE.1..IDE:D SHAME:I..ESSI..'f � FIND ISLANDS, DINING. I'LACE AND SI'A•ING, AND LUXURIOUS AND < 1'RANCQLi1Lt'I'Y SEASIDE: E CI'ERIINC;iNC; ��,<. RIiSC.)R'I5, 1RUE I'ARA0lNI.. • c ° a Naples Marco Island Everglades PARADISE, COAST'"•. ''x^'i,,7,,,-,i-,,',-,,,,,...,.,„.-.,, , aY�O Al ,3• I'aracliseRe1"ined.r'on1 v CONDE' NAST TRAVELER November262012 I'ARAI)ISE: IN ON AS '':.tee.r,"cs RI FINED 41 Y" PRIVA E I AN!) PARADISE. BE:AC HE;S, C:E;LE:BRATE: x REI)EfINEO. I WILL SECLUE>EC) 19Y � - FIN[) ISLANDS. MARRIA( E LOVE AND AN I) g AND LUXURIOUS E10 NEYzb1OON ROMANCE 4t'EC)1)INt:; IN c . RFSORCS, 1RUL ,*a PAI&AI) I �� , Naples MEarco Island 1 verglades p ,N,.,,,-,,--- Paradise( t4Veddee,xorn Marco Beach Ocean Resort Creating that perfect wedding in paradise begins at Mat o [3e�tch Ocean Resort. Your romantic beach wedding wilt become an Everlastin;cherished memory. ,, "°'�x MarcoResort.com BRIDAL GUIDE Nove ber 26,2012 • ,•• Partner Reports 9 a-g IN oN ‘A ill i'i.ilNi.tf 1).1 a RI Ni 1 1+lt;i1 1'.,i. (IiiARMPi()NIFIIP (AN E._, Et€`•i.p;. 1 %Rll,1. c..,.... ;15a1. PLA'i t()U1t SES tiAIL. (((1.1 R ANI.' DAY B1 AC II I R€i1:. 1Lt 4D1;1 5 G Oic 4' / fig( ; 1 sae. E „Iihit .,.,.,., 1= L'ergade5 FRANKLIN TEMPLETON SHOOTOUT PAIRINGS GUIDE ..,,,,,,,'".",'",,-,.,,,,,..,,,,." November 26,2012 PARADISE PRICED PERFECTLY() EVENTS 0 LEARN MORE() $41 I _.... ... „.„. ,I. Naples Marco Island ...... .... -...a......••■,....b Everglades PARADISE GOASI"' t a , .. ''' ' INcl.!'ilt1141‘ ii,::,,, ,,,, ,1 , ''b '! ''■,'.' ..i:'', ' , „*,<,,,,,,,,: l'Al, il'IS1 IN ON WHERE KE W.,1 :) DIFFERENT I AND= PARADISE. CHAMPIONSHIP CAN I WILL FISEL PLAY COURSES SAIL. r• m GOLF BY AND EVERY WORLD-CLASS EXPERIENCE %' Mitlit DAY BEACH TRUE RESORTS GOLF l s: FALL GOLF LANDING PAGE November 26,2012 Marketing Partner Reports 9 a-g 53 of 131 "WINTER GLOVES" TV November 26,2012 Marketing Partner Reports 9 a-g 54 of 131 "TEE TIME" TV November 26,2012 Marketing Partner Reports 9 a-g 55 of 131 THE BEST IS YET TO COME November 26,2012 Marketing Partner Reports 9 a-g 56 of 131 PARADISE REFINED AND REDEFINED. "2") " i ta - - - cua ed a,, -4,„„,00 1 m _ a 1 t , te ,, . _ M r ' ' ,.,,,...„ , ANA net) , ,.. ... , H ''''' - , C ''''.*:).''* ' ' '' a : 4 H 5 - 11 - ' /4. Paradise Advertising, LHA and Tourism Staff Efforts ws j// P - erg,E Y A 3 f ,.,/ / d/•e 4,,,3k:�,,. ,w4¢:/.' 4 November 26,2012 Marketing Partner Reports 9 a-g 58 of 131 Website & Campaign Traffic •October showed a 23% increased in i-Pad traffic over September. •Search traffic accounted for 65% of total website traffic. •Site users spent 42% longer on site compared to last month and 22.88% more compared to October 2011. November 26,2012 Marketing Partner Reports 9 a-g 59 of 131 Social Traffic & Analytics • Facebook likes increased by 138 people since September for a total of 3,780 likes • Paradise Coast Facebook content (links, posts, photos and videos) reached over 8,000 users this month. • Paradise Coast Twitter accounts gained 227 new followers this month- an 8% increase over September November 26,2012 Marketing Partner Reports 9 a-g 60 of 131 Email ns Cam ai p 8 • Leisure E-Scapes open rates are still on par with national email marketing campaigns at around 8%. • Partner links (in aggregate) received more clicks than any other link, with the "Celebrate the Arts Month" event being the most popular individual link. •Top five countries opening the e-scapes included : USA, Canada, United Kingdom, Germany and the Netherlands. aralii ,„ r 26,2012 . . . FACEBOOK PAGE REPORT ,, , arketing 61 of 131 Partner Reports 9 a-g inNaples.Marco Island Everglades-Paradise Coast FAN GROWTH 3.78k Total Likes,and 99 Ag people talking about this Now Fans 138 ■ ,- ' 15 . , /\ 5 ----/.' ---• /* / .N. -••••••-.- ../..-,. --• " • . '''•• ..._,,„._._..-• •--..N. • '---..„---* \ oir---- 0 • •...,... u km 1-4 HT WS , TT r ;,'S ug, 1.' 't'T• ,::. ,0 X, a 00[8 Oct 15 Oct 22 Oct 29 PAGE IMPRESSIONS Impressions 55,022 by 11 279 users • 4k 2k I I 0 I I II II • I I I I II ll I I I I I I III 1 1 1 II 1 II III I Oct 8 Oct 15 Oct 22 Oct 29 IMPRESSIONS BY DAY OF WEEK AVG TOTAL III User Post 5 9k • 010 IIII Fan 3.1k XS Page Post 1.3k Other(129 Mention 127 410.,Pald22 IN Organic 42.9k liei Wet 11,4k Sun a mor, iimmiiima 322.• 1 3k 2.0k 10.1k Tut, 1111111111.1.11111111111111111 3 8k Is.1k Wed MINIMUM' Thu MOM Fri IN= 2.1k 10.5k 1.8k 73k 1.4k 5.6k Sat I 282 3 1.1k IMPRESSION DEMOGRAPHICS Hears a quick breakdown of oeople engaging with your Passbook Page 1 AGE 8 GENDER TOP COUN TRIES TOP CRIES 13-i 7 4 05-62 United States 7.6k Naples.Ft. -.1k 1524 Maill 492,487 Brazil 791 Maroc Island,Ft. 13 25-34 rkAlaill. 07:I 2k Germany 719 Miami.Ft ea 35-44 ...1111111.0111.11 836 1.9k United Kingdom 249 Fort Myers,FL 79 49-54 5W141.111111111.1. 844;2 Ok France 202 Orlando,FL 97 55- 41=11.11111111111 9441141 parc) icr 26,2012 thr. Marketing Partner Reports 9 a-g Efi G•i;HERAL STAIR 62 of 131 1,901 49 Mentions 29 -16% @ParadiseCoast total followers ParadiseCoast 103 connection:. Messages Sent 27 140% / made in this time period Messages Received 31 8% New Followers 94 .35% Clicks 9 60% You Followed 48 .99% \ Retweets 8 40% KEY HLING'7GP'3 03 ENGAGEMENT 58 ..,:i. if f •-•-• MiLo*.11. Ante 42'4 • • FOLLOWER DEM OGRAP S ' 18.20 I 21-24 2534 1111.01111111111111111111111 35-44 111.111111111111111.1111111.111111111.11.1111 45-54 55% 55-64 1111111111111/WM FFM4: PS, PUBLISHING T 3 • ,, poroadia„. Marketing Partner Reports 9 a-g TWITTER GENERAI 63 of 131 698 @'Mentions 7 -701!, \ @filmingparadise total followers FdrningPatadise 24 connections Messages Sent 54 made in this time period Messages Received 19 50.1 New Followers 41 13.4, ‘L, Clicks You Followed 15 Retweete 3 KEY INDICATORS INFLUENCE 63 ENGAGEMENT 28 „, • Si • irOLLOWER DEMGRAPHRS 18 20 21-24 25-34 35-44 45-54 1111.1111.1111111 38% 55-64 No 65+ PUBLISHING y. DA,Ly IN I:Atm.1..)l -. 4LNiO1.ui. L'ErWELL6 Oil'.r1,13.'I.Ei "W'LL 3,01'4.1\ \ T i‘ - \ \, 43 ga 0 d_6,2012 par.° Lixarr2 Marketing Partner Reports 9 a-g BENERA STAT:.; • 64 of 131 685 @ Mentions 3 .1\/\ pparad,semee,,,,0 total followers %en Raraclise Meetings /connections Messages Sent 59 70% \ made in this time period Messages Received 7 -50% New Followers 45 .35% \...1`•\ Clicks 8 40% You Followed 80% Retweets KEY INDICATORS INr-uENCE 41 ENGAGEMENT 31 • e;;iren FOLLOW[0 c.,I;MOERAPHCS 1520 21-24 25-34 1111111111111.1111111111111 35-44 45-54 1111011 50% 55-64 , any 65-1. PUBLISHING T3 ea .; .; . paradi4da,26,2012 Marketing Partner Reports 9 a-g • 65 of 11 513 45 Menlions 7 gm ParadiseDeals total followers lamaig5 Paradiseneals connections Messages Sant 55 55% made in this time period Messages Received 14 •27% New Followers 33 -47% .\\r"... Choke 5 -20% You Followed -2 Retweels 8 40% KEY INDICATORS bticiit Wt.you: NlLUtNCt s, ENGAGEMENT 21 ' •- f•' ••••••••,,,, T,LOWER DEMOGFAPHCS • 18-20 21.24 25-34 Manna.. 35-44 1.1111111111111111111 45-54 11111111111.111111111111B +46% 5554 MEM RAOUL r OLLOWEPS 854 PUBLISHING . T •• eo • % NIIIMM1111111111111111111111. parad+ Iry 26,2012 ar eti g Partner Reports 9 a-g 11,,417Fu , „ 66 of 131 324 @ Mentions 6 50% Ir7 PathleCeparadise total followers :ORA; Athletes in Paradise 6 connections Messages ent 32 made In this flirt'period Messages Received 10 70% New Followers 14 .73% Clicks 0 You Followed 1 t00% \ Retweets 1 KEY INDICATORS ENGAGEMENT 26 141""ec.f."b IU4 FOLLOWEN mNF,RAN:cs . „ ,„ 820 21-24 "Al vb. 2534 nomumemarrumnian 35-44 NMIIIIIIPBMWIOMNI 45-54 MIES it 42% 55.64 FFMA: ,,,...1.swErnb 65. PUBLISHING T 2 40 69 0 g g. 1 Co,'sk'Analytics Nove ber 26,2012 9.1. Marke1ing Partner Reports 9 a-g 670o t161 Traffic Sources Overview 2012-Oct 31, 2012 9.999 OW, 019111119119/ • 20,311 people visited this site C 65.63% Search Traffic , 130 e 18.78%Referral Traffic fe,e VW, 0 1429%bisect Traffic 2.992 4491v, .30%Campargns 269 via.. Keyword Vtsits %Visits 2,SttS 1147 2,e,1$ IN 18 3-62 I 2'74t% 79 I 0 Oti: 05% 1% 9 r. • 2,9,Z 51 0•.% 42 I 1, 2% ',wow Sri r999.9 t*201.4'<=.99919 • 1 i Go-:,gle Analytics November 26,2012 http://www.paradisecoaat.com-http:... Marketing Partner Reports 9 a-g www.paradisecoast.com[DEF... 68 of 131 Internal Oct 1, 2012-Oct 31, 2012 Visits and Avg.Time on Page by Cam... Visits and Avg.Time on Page by Source/Medium Campaign Visits Avg.Time on Source/Medium Visits Avg.Time on Page Page google/organic 8,884 00:01:06 Stone Crab 216 00:01:07 Festival (direct)/(none) 2,902 00:01:13 Summer Inc 29 00:11:58 google/cpc 2,518 00:01:06 remental cityofmarcoisland. 721 00:01:01 Oct Newslett 5 00:00:45 corn/referral er bing/organic 714 00:01:04 summer incr 5 00:00:00 emental yahoo/organic 626 00:01:14 2140-spring- 2 00:00:00 real-time-tracking. 301 00:01:36 summer net/referral summer-buc 2 00:00:52 naplesgov.com/r 293 00:01:13 ket-list eferral British Visito aol/organic 255 00:01:02 r Handbook 1 00:00:00 online bann certifiedresponsen ers etwork.com/refer 204 00:01:16 ral FallWeather 1 00:00:00 Spring 1 00:00:00 spring-sum 1 00:00:36 mer 2012 O 2012 Googie October Escapes Nov.1 ii:rOpt 2,Qt1,220 12 at 1:al pm Marke ng Partner Reports 9 a-g 69 of 1'1 Sent to 16,724 unique subscribers in Consumer Escapes • perv,lad fol..ra rh,t3:5 for frst tiaa I \ 4 Warner aeW Campaign Overview • 0 1,250 Unique opens 7.55% Qt dil ratings.30,entd NO rat t'.'al v-,,,,,, 13.92%t 1,,cied a ink(174 peoplo:, .,,,. 171 BounCed 0.23% ,nsubscribed;38 peoute) * 15,303 Unopened Open .. - ',nil,/e0Arnatla 12 marked rt as span(007%i 0 ,•,,,,,,aki,:.V.FaCeNX)k,Twittt'I'8,0.'rnad iirns 174 people clicked :,,:u4.4''''°'''r' total clicks -is'w.i! , — Givng,,o1.,a 1192%t'V,t.t:e,r' 7'f6V:Atete4t:' Klee by 274 PN'Plo ,, ,,,t waSOAC":. . EE1 clicks per person ',, ,,te'4-- .Aigt didn't click 0 . rip Avewie A ak evsevitx.dxteci, StaL44.4a...,,,,,,„ Thar,El.f>ClJT. t all thew'tate,"k..I.Kndo, November 26,2012 Marketing Partner Reports 9 a-g 70 of 131 Naples Marco Island Everglades ,. " F. ^A Fl A 17) 1 EE:. C`. C:) . , " Public Relations Update TDC Meeting November 26, 2012 Lou 11 A MMON D&ASSOCIATES Nk'..M:II • 1'.IIAIII.f±TON November 26,2012 Ales Marketing Partner Reports e• 1 1 71 of 131 _ arCO Island Activities Everglades • Weekly LH&A "Value Blast" - inclusion in 2 editions * Unlimited Golf Package fV1i,co f i r r?,—“ri t f, h i v .<7.(„,,f Si5;`, Mar,r Octcher 17 tro t: Dvtvr.aer 31-2012 Tee off in paradise and spend your off time in the sand with this package starting at$209 per night based on double occupancy and including. • Overnight accommodations • 1 Hot Tip partner media leads • Golf for one or two including cart at the resort course • Complimentary replay(based on availability,valid on day of play only) Kid-friendly New Year's Eve • Complimentarrtcredit • • Complimentary bag storage and range balls • Kids play for free • 10 percent off Golf Pro Shop purchases Reservations.(800)4381373: htto:Ilbit lyr'TuGHrP Use promotional code:GOF Tweet-Tee off in paradise with the Unlimited Golf package at @MarcoMam,ott in tperadiseQoast httQ r bit ly'TuGHrP November 26 2012 \,,,,r,,, '-'c [ Marketing Partner Reports 72 of 131 1 1arco Island Activities Everglades • NYC Media Event • October 17 • Sit-down luncheon at LHA Offices • Attendees: 1. Travel + Leisure, Nikki . Goldstein - � �► 2. About.com, Susan Breslow i� �, 3. Meetings & Conventions, ', . . --. _ Michael Lowe ` 4. The Knot, Amanda Black Mom Most Traveled, Candice - ' �- --:-,..„if Broom . 6. Freelance, Clint Brownfield November 26,2012 vie5 6 Marketing Partner Reports 73 of 131 rca Island Everglades Activities NYC Media Event: 0 tlIONN 1 4 ,iiille,,,,, ,,fit„ ft ,','sue' ,,, t ..,.. ,,,b,,i.,•.,-.. .,‘,- ,,,,e,„, sa �. I to,' A ,',,,.,,,,k.' ,‘, ., ,, , 00 0,, , Novem , Marketinber g Pa26rt ner 2012 Reports P1e5 74 of 131 v rco Tsland Activities aEverglades • NYC Desk-Sides • October 16-17 v • Secured the following meetings: � wi ' .�_� ,, T. , 1. Wall Street Journal, Andrea � Peterson if, ''1' ' 2. Food & Wine, Liz Sheldon 3. Departures, Deborah Frank 4. Brides, Jackie Gifford �k, t'�R1tf , ;7..,. �8 17P 5. JustLuxe, Lena Katz r • LH&A following-up and providing � , L, � additional information to media. co, November 26,2012 Marketing Partner Reports 9 a-g 75 of 131 et. Naples Marco Island --NINNIT•fir Everglades .,, ,. . .... ,„...... . ... .i„,..., .,,„ ... ( 10, 1.i„, ' ' k ''. ',,4.:, ;',•i'g4 ,,,V--- • I,(u II\m110\1)&,\Ss()(:IAj'F;S NPli 1■141, ■,1111.,t 71 , I ii3111F,1■)\ ■ November 26,2012Ies Marketing Partner Reports t 76 of 131 arco Island Activities Everglades Agency social media efforts t....,{ ` b` "'•�� t"b • 6 L H&A F a c e b o o k posts Here's your chance to play with LPG•'s best!Enter to win a round at the PGA's CME Group Titleholde Pro-Arn tournament in Naples,Marco Island,Everglades-'aradise Coaston November • Event photo 13th along with other prizes,Entrie•must be completed by Friday,Nov.2,http:fjlpga.wufoo,co forms/z7x3p91 • Promoting warm weather • LPGA • Deals in the Paradise Coast • Value Blast • October 4 - Everglades Adventure at Ivey House Bed & Breakfast • October 17 - Unlimited Golf at Marco Island Marriott Beach Resort facebook ll November 26,2012 �� Marketing Partner Reports 77 of 131 Marco Island Activities Everglades Agency social media efforts • 3 LH&A Pins • Client coverage • Norman Love s • Sunset Ti1P 4. at i 4 op a (:;0, November 26,2012 Marketing Partner Reports IliPles 78 of 131 arco Island Activities Everglades Agency social media efforts • 7 LH&A Tweets • Stone Crab Season Lou Hammond • #FotoFriday sunset picture i Peruse the 173rd edition of LH&A's weekly VALUE Blast for a taste of select clients'value offerings hit?�nl, 9 5 `�nttK--tra4eldea • Norman Love Chocolate • Unlimited Golf package Lou Hammond • Deals in the Paradise Coast _ro4OFrida+,Check out this sunsetin Florida's ParadiseCoas( =beach plc t+�itter C�airLes7TttDN • Value Blast (x2) 4a'/rev,photo Lou Hammond Y Need to find some warmth this winter?Leave the coat at home& check out the deals in the <Paraf iseCoast hit iy 71ttl..3,. F a F Fri s a November 26,2012 Marketing Partner Reports g pies 79 of 131 arco Island CVB Team Activities Everglades Social Media ook •All responsibility for destination Facebook content during this period 'Top performing `viral' posts were comments about our great weather! •Destination Twitter - assistance from Paradise Digital team •New profile background to reflect upcoming campaign theme •Focus on LPGA event •Team meeting for moving forward with Social Media Marketing J. ;) November 26,2012 Marketing Partner Reports g }ples �a� 80 of 131 4r tn,g Activities Everglades Completed Individual Visits — Joint Effort: • Kathleen Scott, San Antonio Express-News • November 5-9 • Marco Island Marriott/Inn on Fifth • `Romantic Getaway' 72- Hours in Naples: art galleries, romantic dining, shopping • `The Real Florida' - Outdoor & beach adventures in the Paradise Coast: Shelling, kayak, Dolphin study trip, Naples Zoo/garden setting • John DeMers, Delicious Mischief Radio • November 6-9 • Naples Bay Resort • Culinary focus, collecting interviews for radio show; has already published extensive blog about FL's Paradise Coast discoveries November 26,2012 Marketing Partner Reports? 1ples 81 of 131 arco Island Activities Everglades Completed Individual Visits: CVB Team - •Through Your Eyes 'French TV Crew - Everglades Joint Effort - • Myscha Theriault, McClatchy Tribune (syndicated) • November 18-21 • Accommodations at Inn on Fifth and DoubleTree Suites by Hilton Naples • Outdoor activities & culinary focus cO: November 26 2012 ples Marketing Partner Reports 1 7r 82 of 131 ICU Island Activities ve Upcoming Individual Visits: • Tim Branco, New England Golf Monthly • December 19-21 • Accommodations and golfing at Naples Beach Hotel & Golf Club • Tour and lunch at GreenLinks Golf Villas + P ;' 1`l11tNk7RU :p t'e«R : , c:02 i 7ayky Zf �' a tt Mktg Big r'Sfr t i November 26,2012 &7IeS Marketing Partner Reports 83 of 131 . arca Island CVB Team Activities Everglades Upcoming Individual Visits: • Patricia Strutz, Pilot Getaways • Dec., Jan. or Feb. • Accommodations at . . . '�"I°`°' "1" ' • Marco Island feature for private pilot magazine PahVA.71. *- " "s42 14.0%t4-411.1 ::vefm1 .:rP26rt,n2e0r12Reports rketi a ` I>Ies o iYlarc0 Island Activities Ivcrladc^s Media Outreach Sampling • Boston Globe • CNN.comep �f nv ,a e G° ,. • Daily Meal ; • Galtime.com r • Midwest Living • McClatchy Tribune � � f� • NBC vow . • New York Times Outside Magazine ', a ' • Recommend • San Antonio Express-News :.; • Spirit Magazine • Today's Parent Magazine • Wall Street Journal • Washington Flyer November 26,2012 ples ,wr/' Marketing Partner Reports 1__ 1 85 of 131 rco Island CVB Team Everglades Media Outreach Sampling • Miami Herald • Florida Today (Brevard) .he3iliamt erral • All SW Regional Media • Fall tourism results Naples: Florida Panther Festival •CVB Takes Top Honors - Flagler Hello kitty • FY Record tax collection • Stone Crab info/festival • Panther Festival • NBC-2 • New H & M store opening, story 4•144 44• ran 11/15/12 • Connect Magazine yu • VISIT FLORIDA • SW Airlines Promo copy, shopping in Naples • Marco Eagle ,; ..,., . ,. • Marco Island Sun Times co2 November 26,2012 ley Marketing Partner Reports p 86 of 131 _ afco Island C V B Team Everglades Media Outreach Sampling • New England Golf Monthly • Florida Travel Industry Guide -Profiles in numerous categories-outdoors/nature, romance, family travel -Sent custom photo folders •Lakeland Boating (Chicago) -Information and Photos for cruising to Naples feature November 26,2012 le Marketing Partner Reports 9 87 of 131 arco Island Everglades Results Sampling Viti4FOr'71111.1111..45e4,1,7,. ./ November 26,2012 OP ; ', `1;.,;,..i„ '' '.. " I ' ,'''''J• Marketing Partner Reports.1131es 161:;s1::::•...:.. . ' ....;:....$:.E.:...•.:::..,...;.:::;,.,':):.:,:';1,,,::,'"", <,'"'"-'''i''.:,','r,'f:r,-`,,,,,, --.',',i',',' ' !, , 88 of 131 Marco Island k:W...,. . ....... 0,.:•:.::..r.".::',....:..,,;;.40504.?";.„,";,„,,,',:,"..,".'" ,...', ,,' . „,,,, . Everglades Escape to the Everglades olocr sy,,,any wiser, . ... ,,. "elem.'.v.a,Ready to see sor.m:gatmorsoc43unsatudr.,,v,erthrhs■vet.rstothas_gr,..,heer,,nho tin • curiously flar tone,aa 4 ft we m pl *. ,,,,,ng ,),.. 4 et , conststenng that he's abo tie to rate,us MTO ,wens fiance. ver ads. ''.*. ',. .i ., Nati:real Park for a guided boat and kayak tour of the Ten Thousand sl.an•,. '...'''l'4.' ' : V stho.dr:"qie.bos:.'s7rltahng",Tet'arvnyZIZ,t'a'w.:js'n a0p-p°di:g"to4n'elisV.PI Oa:seun'alned rtef7e4Yrnt'en: "'Li""I'4. "q4:0 ,„,.. „,.„„ ,,,,--- - , , „., ,„' r i\'j„ v ... leeringly vicious they look.the better.Well,I am,anyway;the others.Ur, (J 1 (,) '-' , , , r- , ,, .. -- ' group flodt SadM gene a5 roan.hothaps Chan bocause 41.only 7:45 a,m. nd . r-Oto 1 were standing eet warm breeze odtside our waterfront hotel,the ft z r.... J,,, / t 'te '. eay ReSort,where for the last two days we to been 5amP'''''.3 the more,we i , , \ i, ''' 41r, ,..,„ ' tante delights of rldrula's southwest coast. , . -‘,. j mr ..1 .dir... - ,., =t ... ta,:znbtol.::' 4-,,,.:-Aflz:utt''z" j`7 `P:°!' g bti,,:u,, :_a f:, ,,, ,,t ji ,u ,„. ,::,,, f 1j , +lifj jii t.,I4.,4 4 .,..414.4_,44, :1,;;Lt■,4 9.4.: s: ' alto a pleasant Maw-getaway stupor,It's(lean,neat and quiuts you won't fled '''''''" -'" '"'" / — - .Jr the clangor and crowds of Fiord,"eaV coon'here-ilut after a few days of Everglades wandering along streets shaded by fragrant pamc ana vers.it 0th a .ned Nation!park grouper and stone crab,poking my nose into art go lea h oadmues and c.tIs, and lazing on the gorgeous beach,I was ready for a ir it of adventure.t wa , ready for the Everglades Or what I thought the Eve roladoes was. Because I's nine,essonenced il before,my iverglattes wet a Irtany of paperer kerraelnerlon 06146'4 woeld he a ammermea endle0 s.mearopy meek vele an expron. Of rawgrars hoe.4 pant,or tneOgrOve there and bugs,snalres,gators and ae boat',everywhere on between.rou on or.I a the leaky 1.much Offlorvna.Sr 0.5 ma..acree,Nero:ad.NatIveral Pare is a ONE.SCO N00306 errortage Set.on Intern Boar lairesehere Reserve 1m6 Me read largest park sr the:owe(et gates.n Is urumagreably rob m pant and an.mV Ids, it nearty as nosh kith .It Desert dreams Novernt)er 2012 - 0':7::;t:1°'7'7;;;;',',",7,`:0":,''::::',", '',:',,:',',,,c''''';'..',7;:r;',:',';7:::,':',..-II:n7:::::::.'4/,:rt■,',';',,357'" in ARIZONA . ' .. ... . p- , s ece,of boos have been spoked here,and Choy 5hare soacq mt,s evvrything be West tidier manatees,bottterrosn -,:.;,-.........---- Circulation: 202,265 gt::.".g fik,lphins and oggerhead tart,..es to Nail bKirs,nine bah6e6 armadrame end the loci.tiolerf r.east, Birdwatching bitss .....0116 UMV: 39.000 Doaertr thr,wealth of eorm anri torero,Om everga oder.ee.05.yeartrier fates'tenter Ma.ngen.Of ern ON.:the one talr,entury end,wes Intre the 2atta.poilbases,Industha4ste and deve4opers saw 4 as a UM 414 .igirrirre that woumn't be serving,ts trte ,'IrSiTe in south TEXAS ree'''''.'N'V'r prepoac weer 4 woo&armed ewe 45 f TO Wt.nOrof aver ea preemie Americo entrt. gni eitorof benenra.A.0 se oredgm were trwl op,caner,-were clog,water yobi shorted and the Everglades began,..a.ergo a nearer evo..able change You stool emit.errs uf the tub le finding Aroma entre,metro ha,a law 1301,1 3,how VII,(Oh rla MAWS■,,Frani to Whey*!Oar Spectacular slopes soared,damage has oo:orred in a pact that so re appeals so onld,y eve.rake the quawiting osprey nedgiimp.for instance in the1RANAGAN -......, :::........... wash um gwrse,).1,on Sme of Fveolede,alma Thor,-10,0,10 to VS.Oriloni.eimo.tiolnitTor 0,01,1 Mop ora too,OloAltA ,''.A tt length hao and a mans..tree TaTr0004 oh Ns Cl d—spots shortly aft.OW oldff soled nide or Or top kayaks bones ' , 4..1..,,,, away from Chokeloskte Island.These birds mate for Ia and ration to the same np4t every year to mak*refrars to then ., . . #7:......,:e.'...;'-,:;.•• . nests,whith tel weigh mote than 135 kilograms.Looking at the parr tingle arr Sr i pr''.0 a-Me treetops,that's reat Nature gone wild hard us in...let es later 014 bor slows ta a putter and Sine 00 1In Jr some Menne bottle..dolphms. ,,, the', 0101 0,oaths s,Preg efforhe.sie above then below des wate,,were*t,tutu.or greyereen by...)rb.v.,,,,,...,..11,4 in the EVERGLADES riolplile hoot mammy a feta.)reorrrod the eemo anywhere erse.IA. otplol,awl.,'rt a dna.around A 0101111 of Ina and loon tto tosl TO SOT tfe 4 ring Mk COMM,Mg the easra.The i,41, ,171til.N.(pew-aftd jump:nit o■the water—and■rtfu me mouths ot the other dolfrhina. An hour after reavng(.1.101041054tee(51.4 we Wilt II re Otretten KV*,alt.•poopo-ol opon food,..0 WO,}91lit n.,,tilw ± best° 10 sand.and area our*averts into the water.we re as the outer edge at me perks boo anes.path novung but the 6ta,of second erste wingspan of any bra in Non amen.,us at the wanes tole and eyebell IA a Maelolicent from bet coast by,wings mituretetsed.Melte pompano and Soot,at or ackore,':aka rurna arilni otaT T the water--sorneornes nght A cross-country ski trails arm my Creaks b.,a/roweling me whh salty droplets Vie doot see orq gotore eft trOi 1,10....OfOrre More proatont e Me etinereve tone.deep*,:rYand—tar this.s ev I a sportaculaT scene.rim oneteerar..,Fr tearr:'s Ow spernow,orranrio's orderly teem.NM,and eare Wear;keen,.wt.,Olte oo.noride Itas oleo!goofing natural at fait,etit..1.1 nothing c4n match trA November 26,2012 N„ ar)Ies . @ Marketing Partner Reports i 1 04,arnae raCtsa,arl,...err.r.,',la.3.por.o4P94,2f^o143r1,4,,,,,,I*4 1.3003,2i30014 03040 Of 4403443;4') 41 304143 0440440440 A 443140,340 tapre,uptt 4,4 stv titvelo., ,..411,nspee,9'u,t,,,,, 0,1 0., .$Isoniv 04,14 1;44 000 4,040401 00 4444,443044 4001 430 no to oovoi go, 'of 1 tr4,4.11-04,. 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W e/Sri TtOses 5rcsersest sots t,%'3 48,A■s, rrse sr siNgesser t4,,wst,s,■,,,s;#70, I, ;i4d,rs$4.44$0.4..VW V 04t%go em a ml,ttssy r wawa t,-4,44M3¶i=ki ay the !Jae,CI Its*,',t a ba oaama m .:.: „,, Oat a utta the areta..41.4V Et••••*rer(..3401.$51 the Oest4ttt,Vrt 404,1 OW#41Aort trviwatrti set tte- aleffem.thrs'se tte 4Tir TettAVA 10,,iA.-4,44,4441„4tUkt 440 0+$00*4t 4C,044■8 4411k1 at ouf 0,-, ' '•,';:': ''''''V'7 ,72,:' ' le.t,.nnt ,,4 Pahany ateme viol moot ma harityy.aa we bare 34 nap fte 1.411t Net katteat Wm ta 1 ommm t Neatte mbee taae ra,:,4,4,,,,,,'ors,.01t3.5.1,. $$,.r 77131.$,istrA reolk.i,,,q ow ktiCtokSi skiirviiiik ii /lot k.a.=el;*111tC,f rst:1431'41.r.Cftl4ata0;ftii.4110,,3,ii4.4 ere 114,4 IV"77 ZI".4m,141,,ry4.par44 54,113,:,- 4 1 3 ite'.....aaraea abra, ti et 4 ath ma mat 4 led atakmal cat,altea feetthat tier enp„vrtata.483 77 AO atall.to hattelt,-,OA trikik kik5t*7.kkkcoi**1iikkwimvokr*tk**el,t11,:iorktko*km 31t44 kiki0 43 This, r a4:14 I ail etablay ,..,.s. , „..7.2,,,,,...i. .„. 4.,,„,.,,2,,,, ,.' ,„Ts.t.,-r,„t .ivqr 4efi , ' Or 1.1"04* '"1., ific.f4.44 i,P:' t,, .1,,';;44 7,. ‘"1:4,, '^ '-I- . ' 13 r r <- --,.... ac..r. ......ax......:-.., 1 1 November 26,2012 = ples Marketing Partner Reports 91 of 131 arco Island Everglades ehhcious DMischief r,A ., Artg4 November 10, 2012 UMV: 1,439 Florida Stone Crab Soup :mxra my 44.33 Vv. sir Prig,1 .:.::v F.,zl iron,,61 pi e-r Lj.. flw 021Ytyraryrwwrrr outA arrresws ar res Cage atraesrer unrawaa wroo∎ipa'ecJ :Rarnone Nt01,01 IFS 84W>)Ma'!'i.,n+Yrp 5e1!1wr.YrrrrvYr+d(+.,CW+9.,lfp+l AV tA, < & +' s,An?d duMHg frry lS Hc,fSr rse.w tor*s$cape$. L'hl Da3N arraynn,ngrrrmws.easwrxX 4t#':alfrriri.NKf!!fY 9VF '•.:� td8(rOM£Pik alnt,t$4Pfl.:Sr^.Y+'�'r4 raa Wee.ar u£arf,:S rvf'frMA 3 tablespoons extra.virg(n Mike at 2 assort fr*ele4 and Orel green t 7i pepper,thapaed 2 celery OAS.cropped t cop tarnish"g>dtt for Vffi,or tkioode Maary n-,ra for extra V.n.•; I motion.ctacpped t top canned peeled tOrnetemS tane g sio 5rae t t cup canned ushaa tomatoes *1 cop drgwhmronno z poond potatoes petted and<ut rote 3.inch chunks .». 4. StteastXSat1 drred thyvne I pound eland*stoat erab meat tut in<0unks 'd tea.4p3Yn`toed"'"m"Y Tabasco ar other net sauce 2 beep!telex sah end Mark pepper to taste Heat the onve oil in a large pot or kettle and saute the carrots,bet pepper,celery and onion until soft and translucent about 5 minutes.Acid the garlic and cook for another minute.Adel the white wine and stir until it evaporates.Add the herbs and tomato products,then the potato Chunks. Cover and slower gently until the potatoes are tender.30.40 minutes.Only then add the stone crab neat,which will shred and incorporate Into the soup.Add the Tabasco.Season to taste wok oak and black popper,Remove the bay leaves.Serve hot in howls.Serves a-10, NEWS FROM ... t,ttt; HAMMON 6,ASSOCIATE:, `� Q .�/ 1 .. C VB Team 9N 1f 13ty Ports 1 CO Island; � �t Result A WEEKEND IN �h verglades SA rj 1:3 / '' ""--- ---____„.„_........______ J f 't ,1 $' . i. 11,1n iJIJJJ C k,a i .. t- (ik_ffi' @ .'d :--j:ir,j,.ir�'.# 171 `;. >; '. j1!trlt1. -'loaf Pe i 3')i. v. E t p �t � 3 •e • ti t ` t 5 ��» i. . _� . r » a Tired of shiny happyamusement parks? Explore the Sunshine State's mysterious backc<,,L,r�try �*i Rinsdudr tiatker7�us$ 1 November 26,2012 �n j Marketing Partner Reports 9 93 of 131 _ arc°Island Everglades 4.111114' USA TODAY o#04 3:59PM EST November 14. 0, is 2012 - NAPLES, Fla. — There ' is no quit in Stacy Lewis. wasn't when she wore a back brace 18 hours a da y for seven years after being diagnosed with scoliosis as a g �.. kid. November 26 2012 ��S Marketing Partner Reports 9 94 of 131 _ arco Island Results, cont. Everglades -Extensive nationwide coverage of Naples LPGA event -Reformatting at Fort Myers News-Press has resulted in big increase in coverage •1 1 /15 - Front Page: Women Love the Outdoors •1 1 /4 - Bed tax collections surge -Extensive Collier features in weekly Coastal Life magazine -More positive tourism business coverage 'Naples Daily News •Gulfshore Business 'Florida Trend -Florida Weekly -Coastal Breeze News November 26,2012 9 a Marketing Partner Reports 95 of 131 Naples Marco Island Everglades CVB Team Update Extensive review and . i D edit work on 2013 Paradise Coast ; Visitor Guide �° �., ...4 m t6$3 '. WR'Ik% i ;7r8lE November 26 2012 Marketing Partner Reports 9 a-g 96 of 131 Naples Marco Island Everglades " 00„ " C; C IN 1 CVB Team Update Website: • Hundreds of updates from PR including New Listings New photography Description updates Category and amenities corrections Events Story Content Video November 26,2012 ples Marketing Partner Reports a t 97 of 131 SIC°Island CVB Team Activities Everglades Video •Paradise for Pooch added to Adventures in Paradise • LPGA Player video clips •Making Of - LipDub Naples I� ,. .JE 51'4`r...i :.'� !t. :'S t..,*i:r.r F::etek rX:. E "fa,/yr,».:":544;;4:477:-..';;.--1- _,,•:::-." 2 3 FW . ,k4 .e.". i i:• :�n»; 7s s r zr 4'4 ' ,k x `�"•:i fig:K:ag• ritt•� P .,,I;,,";,..: s � iv:>.: �..'X: • ';.z�t:x � s>..:.4. 4 •l:x4`: r • ,'!.• ..t..::: ..;54.:.;,'.,. fi »cx i y,: a w ~ 3 �yWx Tourist Tax Collier County Tax Collector _ ,,,.. ..t. :,Y.'i'l:.:.:!..14.:. .,t ,n, hf.F R/'•:', i 3 < r. ..i.: IS ,,-4,L4- ';',*t:�':: t aAq ' s . - L Y„ .7A.,7,4...::„.••••.=....•:•-"..z...:.14 „„',-,-:'„',''',P', ':, i'.:', --. • '; ' ''' ' .:`,"::::•:';;;;,;/'',,!;:-:-;-,::,,,,,„„,„,,,r, .. .. „ , , ,, .."• ... . .. , . . . . .. . ,:,,,,,„,,....,„:...„..,„ , •L, • ,- ,,,,,, , , ,_,.,, . ,. . Sep .. - ',,':,...f,';':,'�.s �. f.{1rr x y•Z L f �k. y v, .. r.s.,.. ff' Na: I ... • ., • BED32ORD 11/01/2012 COLLIER COUNTY TOURIST ThX - YTD REPORT BY CITVarketing Partner POints 9 a-g 1 99 of 131 ** NAPLES ** ---- OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 154953 154953 ** MARCO ISLAND • OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 192829 192829 ** ItVOKALEE ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 457 457 ** EVERGLADES CITY ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP ToTtas 6921 6921 1* COLLIER COUNTY ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 272701 272701 ** OTHER ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS ** TOTALS ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 627861 627861 .•. „.:•:.:::::„:...•.:::::::,:i:E::::::::,:::1::.::::::]:::::=;.::::::giv::::::;:::,:.::::.:7!:.;::::v..::::::::;1,;:...... .. .:-.:- . ,...,........ I BED33ORD 11/01/2012 COLLIER COUNTY TOURIST TAX - YTD REPORT BY ACCOUNT fINV*Pber26,2O12pAGE 1 ** APARTMENT ** Marketing Partner Reports 9 a-g OCT NOV DEC JAN . FEB MAR APR MAY JUN JUL 100 ofAIM SEP TOTALS 1205 1.205 ** CONDOMINIUM ** OCT NOV DEC JAN FEB MAR APR MAY JUN JO:, AUG SEP TOTALS 37104 3704 ** CAMPGROUND/RV/PARK ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 2371 2371 ** HOTEL/MOTEL ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 495304 495304 ** INTERVAL ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 7420 7420 ** MOBILE HOME PARK ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SE? TOTALS 126 126 ** SINGLE FAMILY ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 38494 18494 ** REALTOR ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 45837 45837 ** OTHER ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS ** TOTALS ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 627961 627861 FISCAL. YEAR (OCTOBER '1`11 RU SE PT FM UE1vêiLfi. Marketing Partner Reports 9 a-g OCTOBER 2012 101 of 131 (MONTH OF SEPTEMBER 2012 VENDOR TAX COLLECTION) BREAKDOWN FISCAL FISCAL DIFFERENCE 2011-2012 2012-2013 OVERALL COLLECTIONS 1VION1 H TO MONTH 525,334 627,861 -1- 102,527 + 19.52% YEAR TO DATE 525,334 627,861 102,527 -I- 19.52% HOTEL / MOTEL MONTH TO MONTH 410,547 495,304 + 84,757 ± 20.64% YEAR TO DATE 410,547 495,304 -F 84,757 -F 20.64% REA LTORS MONTH TO MONTH 21,546 45,837 + 24,291 ± 112.741% YEAR TO DATE 21,546 45,837 ± 24,291 + 112.74% INDIVIDUALS (A PTS/CON DOS SF HOMES) MONTH TO MONTH 86,131 76,803 - 9,328 - 10.83% YEAR TO DATE 86,131 76,803 - 9,328 - 0.83'4/0 BLsciotot November 26,'0-12- FY 13 Actoota-c11 tF,,,is ctstv.) FY' la itttot to IFY 13 EPosarlotion Ft loci ettatcluett 15411500000 trev t_asys -Et 00901 FY 1/13r0=t4SUr Re06/1611Mcloot isottch Pam if it 163 2,368,500 (121.600) 2,247,0 0.0 2L1..450111151:10 0 1-0.0 10,0004.0.0 184 3,55E3,1300 (1 80.1300) 3.408,000 .3.,688,500 o (.400-.1:000ty hift.1,501 -19,3 342.000 (1 7,100) 334.800 342,000 0 -r00 ....oir-rtio 104 1,067,700 83,40O) 1,554,arlip -1,887, 0o 0 05500 0140000.00 155 4,7305.000 (207,..socao) 4,511,100 4608 )00 0 Proa-0.1100 0111.44t4 150 0 - 0 0 0 000143/55.06.5001.s. 198 1.570,1 00 (70,100) 1,000,000 1,570- 100 Gross Boticiast S14,355.200 (779.900) S13.575-300 $14,304,200 SO <7 79,900) 0101 Et 00951 13.575.3-00 IT:0115013000 54 ElloOtOot Collo-clot.* to .14 ottior V'sr 12 14.-orkrar FY 11 1.1. ortfor F'r 10 Montt, Act...air1r 13 C:::orn ,r7o. Eletto aollioations. atalloat*ories 001190/1005 40.ct 027,851 827,4381 4.37414 19 6354 31.1 21.6 4 1 1 1 55 0.140s• 0 627,881 4.3741/. rilas too r1/ Ciota 0 027,851 4 37'41 rtlet ..., 07. -lion 0 027,801 A.37411, ril isi,a 0.0.a i=ele› 0 027,501 4.37414 v./a rldi rt/a Polor 0 627,801 4 37494. rttat r*/ rt.,. Akor 0 627.561 4 37414 olo Ptiloy 0 027,601 -4 37414 nlo Juoto 0 027,801 4.37414 ofo ola July 0 627,801 -4.374S4- "la rttl 'Vat Arao 0 627,881 4.37414 0/0 0/0 5051 ga 627,801 4.37454 0/0 0, 0/0 -rotati 027,061 027,801 10- 5256 31.I. .ier. 41 I-I 9+6 1 1 1301 to. c.ttotat 13,727,3319 Eloclutot■01Ort117art.5.011 I 5 Yr.0o8loct 5'Yr C"...:tallloat EloclootoO Acta.so) 1 ttlIcttoti, over IVIontr* ez4-er<C,04.t Polontri I-a-story-Gum I 1-41story-f•Atsrittr.1Y I .0.4stioattor-to I -0„011octsoos I ^,7.,ri.pirc.. ,C-841E24 -60rks. 11:›ct 3.594 3.514 488,837 627.861 125,024 498,837 INtov B.194 4,754 887,88.4 0 015 007.994 0150 14.0 SC 5.055 847,404 0 s-......F., 647.404 .300 22.314 8.354 1,189,85.3 0 .--.,,,a 1.168,883 F-81, 35.1 5E. 12.814 'I,040,940 0 0/3 1,640,840 Matr 50.894 15.754 2,246,888 0 0/0 2,246,66 8 ...or 65.114 18.354 2,024,759 0 ev.8 2,OZ44,76 9 Stioy 75,214 10.214 1,457,118 0 .6.091, 1.487.116 ..5,04-ata 60.414 0 11.4 082,042 0 "..,,,, 8e2,04 2 Joty 90.354 4.914 708,849 0 .-.."4 708,949 "09 0-5.514 5.234 752.520 0 0/5 762,626 Boot 100.054 4.454 838,012 0 Int/4 608,012 -rota* 100.014 100.014 14,350,200 827,581 i 29,024, 14,3 66,.2 80 ! 1(SC 0:I;si, 1 "Ircsasirlatit 7.81SC IFtie....e8-1-11.1./tM C.0.1111.arciti■o■r1 IC ka r-krat 83.0 36 8 Sa s 5.2 . . g . ..-u sa s OvoNcilwaNta.c1 M -•-••■■■•*--Meaol Sa.o Sa s 900 ' 2g ,v .11 X.. ... .. .._ ,........,.. • e , 1 ' 1% e Miles i r 11/Ied a au , ,,,,,,,,,,.„.A.:.1,7g4.--,'' r. November 26,2012 Naples, Marco Island, Everglades CVB Marketing PartnerRe�9Qr6g 104of131 Executive Summary 'Ircc�Is[anc� October 2012 Everglades Consumer Overview • October's engagement metrics were closer to last year's numbers than they were in September. The bounce rate was 52% (it was 63% in September), and time on site was 2:42 (it was 1:52 in September). Also, users spent 10 seconds more on the site than they did in October 2011. • As far as SITs (Signals of Intent to Travel) go, Deals page views and Stay in Paradise listings page views were up slightly. BookDirect searches were down slightly, but BookDirect click- throughs were up. • Events pages accounted for four of the top five most requested pages. • Paid search traffic (1.30%) and campaign responses (278, or 1.37% of visits) were low. • Compared to September, October visits from Canada, the United Kingdom, Switzerland and France were up (visits from Germany were down), but visits from all top five international countries were down. Mobile Overview • Visits, page views and time on site were higher in October than they were in September. • Visits in October were up 36% over September and 48% over October 2011. Page views in October were up 52% over September and 21% over October 2011. • Traffic from all top 10 cities was higher than it was in September, and traffic from six of the top 10 cities was higher than it was in October 2011. I November 26,2012 Naples Naples, Marco Island, Everglades CVB Marketing Partner Reports 9 ir...... and 105 of 131 Everglades Measurement Dashboard . . ,,,. October 2012 LM=vs.last month I LY=vs.tast year I fl, Good Not Significant 1.4 Needs Attention IB=vs.Industry Benchmarks I B=vs.2011 baseline 0—12%change 13%or higher change ENGAGEMENT LY IB B SIGNALS OF INTENT TO TRAVEL(SIT) Time on Site: 2:42 2:32 3.43 2.10 Total conversions Minutes Bounce Rate: 40% 40% 33.0% 34.4% 20.83% 14,184 of Home Page of total page views Signals of Intent to Travel Bounce Rate: 52% 49% 45.3% 55.1% Overall See breakdown below ACTIVITY SIT BREAKDOWN LM LY LM LY Guide Orders: 343 +12% 20,311 Total Visits 4 21% 4 20% NewsletterSignup: 129 12% Deals Page Views: 2,262 +3% -35% 68,086 Page Views 4% 4 15% Stay in Paradise Listings Views: 6,880 +9% +17% Download Guide Link: 33 -15% 305,433 Visits Year-to-Date(vs.334,981 visits in 2011) Paradise Priced Book Direct: 253 +205% BookDirectr"Searches: 2,117 -2% -1% 879,295 Page Views Year-to-Date(vs. 1,023,489 in 2011) BookDirect''Clicks: 1,718 +11% -18% eScapes page views: 449 -16% ON milEsmEdia Nove ber 26,2012 Naples October 2012 Marketing Partner Reports 9#4- rco Island 106of131 Everglades Visits—2008-2012 MOST REQUESTED PAGES 60000 ......2008 40000 _.,;" --2009 : 1. Homepage 1 20000 Current Events 0 3. Events&Festivals in Our Area Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 2011 -- —_-- _ _�,__.,..__,...____—__ _ 4. Major Annual Events 5. Current Events,page 2 Accommodations listings(tie) Top 10 Cities International Traffic Over Time Visitors Visitors City for Month Year to Date ulc Germany Canada Switzerland � —France Naples 2,225 24,203 1500 ...._............ . Fort Myers 979 10,678 1300 -- Bonita Springs 524 3,981 1100 Bethesda,Md. 502 1,661 900 Cape Coral 391 3,468 i 700 /raw-. New York 347 7,750 Miami 275 5,319 300 .. .......... Marco Island 258 3,132 I 100 ,... St.Petersburg 202 3,039 A�N. oe1; >i Mgr. -" `" �,atiti `" v.- 01; 4;4 04`. Chicago 196 3,587 l Note:Canada's highs were 4,232 in January 2012 and 5, 80 in February 2012. milEsmEdia November 26,2012 Naples October 2012 Marketing Partner Reports 9 kItren Island 107 of 131 Everglades SOURCES OF TRAFFIC CAMPAIGN RESPONSE Baseline average percentages for 2011: ■Typed/ Bookniarked Organic Search Traffic: III Referral Traffic 40.02% 278 1.37% Paid Search Traffic: 11.88% Total responses of total visits Organic Search Typed/Bzxtkmdrked: Traffic 20.73% Search Traffic Referral Traffic: • *Paid „ 27.36% Traffic by Source (by month) 50000 45000 40000 1 35000 r.___ — 30000 25000 _... 20000 15000 10000 5000 0 October-11 November-11 December-11 January-12 February-12 March-12 April-12 May-12 June 12 July 12 August-12 September- October-12 12 ■Typed/Bookmarked ■Referral Traffic Organic Search Traffic in Paid Search Traffic milEsmEdia October 2012 Marketing 26,2012 2 Wit co a✓ Marketing Partner Reports 9�*�1rCf)Island 108 of 131 Everglades VISITORS BY STATE LM LY 1. Florida: 7,721 -48% -16% 2. New York: 903 +26% -25% 3. Illinois: 732 +38% +140% 4. Maryland: 725 +11% -16% 5. Pennsylvania: 606 +34% -13% INTERNATIONAL Visits LM LY Visits LM LY Canada 835 +40% -11% UK 631 +18% -53% USA: 17,201 -24% -17% Germany 537 -27% -40% International: 3,110 +7% -32% Switzerland 85 +47% -39% France 82 +49% -18% Visits By Day 1100 1000 ....... _.... __. _.. ___ _..... _ 900 .., _.... __._. _. ..... ....... _..__ ___. _._._. __... _. 800 _ _. .. _.. 700 _...... _....... ....... __._._ _..... ......... .,. .._.... ....__. :.::. ... .... ...._. 600 __... .._..._..... .. ........ _....... ...... ____ - _....... ...... ....._.. .:...._._..__._. 500 400 - _ _....... ...... _.,.... ..__..,: .... ......... ti e ~ e e Oe e tie e e e � e ti fie" 0 e ti 1O e ti ~ e ti~le eti rye eOti~yo~ ~�ti v�o~ 41. 41" \ry \fi \fi \fi � 4ry Ary ry � 1 \17. NO NO NO NO tioNO NO NO ti .,.°\ � �o\N o „ON' �o`ti a ,oti tio ,o\ti�,o� o\ mil€smEdia October 2012 November 26,Partner 2012 wrs;Ples t Marketing Partner Reports 9 A1CCr.715ldt1tj 109 of 131 I'verglarie5 DMO Competition - Quantcast Site Reach by U.S. People, Reach by U.S. People, October 2012 October 2011 ParadiseCoast.com 16,400 16,000 PalmBeachFL.com 11,900 12,100 Fla-Keys.com 56,300 50,600 DaytonaBeach.com 46,500 46,800 Sarasotafl.org 15,000 14,900 FortMyers-Sanibel.com 19,400 19,200 VisitStPeteClearwater. 45,600 42,800 corn i Naples, Marco Island, Everglades CVB November 26,2012 Naples Ma 131 Marketing Partner Reports 9 a-1arcc Island Mobile Dashboard Everglades October 2012 ACTIVITY & ENGAGEMENT BROWSER LM LM LY 1. Safari 1,883 +57% Visits 3,449 +36%o +48% 2. Android browser 1,245 +41% Page Views 15,235 +52% +21% 3. Safari(in-app) 193 +75% 4. Chrome 61 +42% Time on Site 1:43 * 5. Internet Explorer 32 -88% COUNTRY CITY LM LM LY U.S. 3,264 +40% 1. Miami 546 +82% +63% International 185 -6% 2. Naples 398 +75% +83% 3. Orlando 228 +43% +124% 4. Westport,Ct. 163 +75% n/a 5. Jacksonville 149 +34% +1,142% 6. Fort Myers 129 +105% +153% 7. Atlanta 125 +105% -37% 8. Southgate 101 +153% n/a 9. New York 99 +5% -98% 10.Bonita Springs 98 +172% +238% milEsmEdia November 26,2012 Naples October 2012 Marketing Partner Reports 9 fkittrco lsland 111 of 131 Everglades Metric Definitions Visit—This metric tracks the total number of visits to the website, both unique and repeat. Unique Visitor—The metric counts each visitor's first visit to the site during a specified time period. Page View—A request to load a single page of a website. Baseline—The average of a metric for the previous year.The baseline represents the standard level at which we wish to keep metrics at or better than. Bounce Rate- Percentage of visitors who view only one page on the site and exit immediately. Sometimes called the Single Access Rate (Bounce rate =Single Accesses/Entries). A "good" bounce rate is considered anything below 30%. Not all bounces are bad, however,as a visitor who links off to a partner website could also be registered as a bounce. Signals of Intent to Travel(SITs)—A measurement that captures conversion events that indicate a strong desire that the site visitor will travel to the destination.The SIT conversions are unique to each website. Some conversion examples include ordering a visitor guide, signing up for email newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event. Typed/Bookmarked—This is traffic that comes from a user either typing the website address directly into their web browser, or they have bookmarked/favorited the site and enter the site by opening the bookmark on their computer. milEsmEdia 1 o • . . rIt - Cc - C a a rC iti '.' ' h En ine .. . e Sales & Marketing Technologies,. Inc. . ....,.., ........... . .. . ... ....._......::::::::::::::::„........:__.....„... .... . ... .:..„:-.::::,,:::.„:.:,...ot.y:.;..k;::;zfowttl$Arls,;;F.ziiiiiiiiiii.*#rf;,34vo,oe::i,-4.,kim..om::::,,,,,:::„::::::::::.,.:::::::::::.:::,.:-.... ...............,„:5„,.......,‘,„:„...„.„....,..„,....„,„,,..„,,.;...,04A7..§m§§2r.,..:,.:...7;...,..4,4%*.,‘i.g>,..,, o'f,to.4' 40.1110§§megbgem,15,.1:1,':.:=0,1i:1:1.:: . 1n'" ip;N €.,Z /y�i%%%%46e � �„ r 1' 1 4. � `....:...• 4 W s Sales & Marketing Naples CVB Monthly Searcy± T ;igirne Report Tt CH Ot� r 8r+rukthrovgh Resold from the tnresar ,... Keyword Rankings: October 2012 10/1/2012-10/31/2012 Tag: summer All Keywords 1st Page L 2nd Page L 3rd'age 0 Keyword Google Yahoo! Bing 4 naples florida vacation 1 1 visit naples florida 2 3 II 3 family vacation Marco Island 2 v 6■ family vacation naples florida 2 ; 9 everglades vacation 3 44 pet friendly vacations florida 4 ;s ,,`+-s 14 naples florida 8 12 A 10 A pet friendly hotels Naples 8 13 A Min florida family vacation 11 ` °59 52 florida beach vacations 79 i 47 golf courses In Naples and Marco Island 2 ""` 2 family vacations Honda 10 i 70 beaches in naples florida 11 29 4 naples weddin•locations 24 `a One of the things you look at when trying to be successful on the Internet is where specific keywords rank on the search engines.The higher the ranking the more exposure you have to potential visitors. The above report shows where several"money"keyword terms rank on the three largest search engines—Google,Bing and Yahoo. These rankings are a snapshot in time of where these keyword phrases are ranking on the search engines Sales 6z Marketing Naples VB Monthly Seerc F ;igine Report ' Brcokthruu$fi Risult3 Iwo the fn tYT1lti • During the month of October, Miles Media and SMT continued to work on optimizing the site by concentrating on the on page Search Engine Optimization (SEO) issues by updating the Titles, Hi's and Meta descriptions. • Focus on the keywords that are losing rankings, especially the keywords Florida Beach Vacations, Florida Family Vacations, Florida Vacations. • Link building efforts for: Florida Family Vacations, Family Vacation Naples, Naples Wedding Locations • Keyword Research for: Hotels and Hotels on the beach Wedding and events fo-the Naples and Marco Island area. 1 1 ;mss,Y1,� -,-- �� : Sales & Marketing TECHNOLOGIES Naples CVB Monthly Search h Enyi.iz: Report 8reok hrough (eI4iltx from the Internet .. , Impressions Clicks CSR Cost CPC Corersions Cost/Cony September 62,572 1,760 2.81% $761.99 $0.43 58 513.14 October 104,039 2,555 2.48% 51,255.56 $0.49 132 $15.33 %Change 56.2 46. -11.67% 64.94% 12.3D% 41.38% 16.67% The account exposed Naples, Marco Island messaging to over 104 K sear._.. � searchers during the month of October,this was up 66%compared to the previous month. 1 Actual visitors to the website increased 47% or 2,535 during the month of October. As more visitors entered the website, there was a 41% increase in conversions versus September. Average sate position of the keywords moved from 2.2 during September to 1.5 during the month of October. �4. Sales LOGI Marketing Naples CVB Monthly Search Enyi' u41 Report gR Ortaithrottelh ResvIrs trirm fly tntRrngi Monthly Google Pay Per Click Jan $1,253.19 3,817 $0.33 189 Feb $1,229.76 3,643 $0.33 N/A Mar $930.24 1,327 $0.70 N/A April $2,148 2,274 $0.94 333 May $1,610.88 2,585 $0.62 286 Jun $1,002.49 2,208 $0.45 389 July $1,040.75 2,249 $0.46 368 Aug $790.44 1,795 $0.44 308 Sept $761.99 1,760 $0.43 323 Oct $1,256.86 2,585 $0.49 259 *-October Text Here F f u ''' 18''i '''. : men Services Phase V ,, , ......:.. . . .......:.. .....„:„„:„„...,,,,,,,,„„.„,.....::.::::„::::::::::::::::::::::„,:„,....,, .... ..............„......... .. ..„„....„„„„.. ..........................................,_„,„„„ .......................... ,................:::..„,...............................................,. .................... ...... .......... ... . ................... ,,.... .................. , , „.. „:„..,...,.. .„ ... .„. , „„, , .......,........„ . ................... . .. ..,..„......„ . ............._,..,...........„.. ... . ,,"....,, ... .. -..,.. 3 , ..........................................................,................. .. ..,... .................. „„„ Y �E e . .... . .... ...,i,gs,s,„,,,,,,,,,,„,,,,:,,,,„ ,,, ,,,,„..,....,,,,,,,.„„,„ ,,„,„ „„, , ,y. ::::„,::::::::::::,:::::::::::::::::,::::::::::::::::::::::::::::::::::::::::::::::,„„„„„,.„„,.,..„„„„......„,„4„,„::.:::., .,...,,,,,..„,/..„......,. .„.:,.3/4,„.,,...,,,„..„,,„,,,,„,,,,,,,.,,,,,.„..,.,,,,,,,„,,,,...,,,,...,„),„:„...,.::::. ...............................................................„,.:‘,„,,„4e...„,‘„,,,,,,,,,,::,. ,,,..,...,,,,:„...,`�- 7 x r,, rr .. .. 5f.4 ;�, //x fil r 7.//�/��<� " 1,91 v;�fssEa 5,,A,:" ca �i// E/ Asa''i ��!��1 s f 0. 41, s<�" x November 26,2012 ;144,.r. Marketing Partner Reports' 118 of 131 Naples, Marco Island, Everglades CVB Request Summary by Source For the month of October 2012 Other/Unknown Magazine 17 172 Friend/Relative 4 x y j ap .Yn We to CVB Office 259 1 Total lnq fries. 453 ft- November 26,2012 Marketing Partner Reports 9 a-g 119of131 Naples, Marco Island, Everglades CVB Request Summary by Source For the month of October 2011 CVB Office 2 Website 243 Travel Agent 7 Other1Unknown ' ; 'A% FriendiRelative rf Mag .'ne 1,949 Total Inquiri 2,221 No r 28,2012 '''''.040 Ma 7 Wartnerfte .•„ x 120 of 131 Naples, Marco Island, Everglades CVB Request Summary by Source Year to Date 2012 Me g Planners Golf Guide 1 6,132 Frien /Relative CVB Office 47 17 Website 3,936 TV 5 �rf Travel Agent 5 Other/Unknown 147 Totai fiquir . 32.064 Magazine Newspaper 15,0 3 6,681 November 26,2012 Marketing Partner Reports"1a•g 12100 ,__Results Analysis Request Summary by Source Slide Oct 2011 = 1,477 Oct 2012 = 0 Oct 2011 = 110 Oct 2012 = o 1,477 leads were generated from the pub Redbook Midwest in Oct 2011. Oct 2012 adv was not purchased in this pub. no leads were generated from the pub Visit Florida Magazine in Oct 2011. Oct 2012 adv was not purchased in this pub. tr`lc'vebe arkenitilngrp2ae 0 Partner n2er1 R2 A Re.. 122 of 131 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of October 2012 Consumer Directories 120 -. ..,,,, ,:,.,,,,,v,....,,;a:.<,..,,•,.','x.,.:;;', 4111111.t: W4,:;,;JS,,;;',2:,i.',,,N,410`-',.. '.,.'.''','''':' ''.!;U:::::;.0'4,•,;,1:1,91i.:.:',"f4;a';',' ,?y,;;,-.::,','4,'N,.:,',-..'.-4,:144:::41111flitititkiAT'ij' : .,,,,,,;1M5'''.:,4 ,-4,-:,?-i,-,,4:,,,;',.."j,:.]:4*:1,1';;;'-',:r:''7•A,:.','''.'''' ..:',,,f,f.A•;;;.:,\IIR., ;,..r.,:....,,,.';,.,,,'A „;=,--:;:;!":1Z,f,.;14;,0*?go,;',,,:,,,,-„;,,,,,,,A, ,,ii,.,':,,,,:,:,;.,,',,'•;,-,441:-417i,':]1:::, .'.„,,,T.,,,:,i":4...:::,1.4';iiiict, f:'„i..:;''',.-''''..,''.'''.;','..,; :,.* .. ,.......,,A.,.....,4,..0"..,,,,...,.;-...a,..:010.m-,:'1,,..,1:>;,.:•..•;-4,',,,-,4,..., "-.6-4,•''''.."-,44-:,,r1,4r.,,,.',:::°16,;..P.,,,,,,,f:';;;,?:,::?.,,,,,,':!::' Consumer isl,f...41:'....':r;,,k!"-''''1.4•If': ,'",',. -' E-Marketing Consumer Magazines 260 24 Total Inquiries: 404 • • ' ' ' • •%•-•-• November 26,2012Re orts 9 a-g 123 of 131 Naples, Marco Island, Everglades CVB Marketing Partner p Request Summary by Niche Markets For the month of October 2012 Niche Markets (BridallHor)eymoon) 2 Niche Markets(ECO) 26 Total Inquiries: 28 November 26,2012 Marketing',Partner Reba-4 Inquiries — Leading 4 Countries October 2012 2011 2012 USA USA Canada Canada Brazil UK Portugal Brazil November 26,2012 Marketing Partner Re -g 125 of 131 �nquiries - Leading 6 States .._ October 2012 2011 2012 Florida Florida Georgia Pennsylvania Texas Illinois New York Ohio Pennsylvania North Carolina Ohio New York Collier CVu my CVB November26 2012 Marketing Partner Reports:1'4ug 126 .... 1n4U vies by Type Calendar Year October 2012 Y-T-D Phone 154 1,645 Publications 810 28,983 Web site 260 3,388 Info @ParadiseCoast 0 1 November 26,2012 Marketing Partner Repotleira-g Misc127 of 131-:, '-CN/B Services Calendar Year October 2012 Y-T-D Info Ctr Shipments 600 19,500 Editorial Gen Calls 44 457 Mtg Planner Calls 1 6 Storm Info Calls o 4 Storm Accommodations o 61 Sports Council Film Commission 1 5 Travel Agent o 4 mber 26,2012 Marketing Partner Re ate~ Nove128 of 1d1,.. ~"„.•" the Chat by Topic October 2012 By Topic Topic #of chats Minutes Min/Chat Accommodations 1 5.3 5.3 Charters and Tours 1 72 7.2 Contact 1 3.4 3.4 4.5 Transportation 1 4.5 November 26,2012 Marketing Partner ReparW *g 129 ..;, Live Chat by Page October 2012 BY PAGE Page #of chats Minutes Min/Chat Home Page 4 20.5 5.1 Totals I 4 20.5 5.1 i November 26,2012 ,,.r- Marketing Partner Reps , •g ___ . 130 of 131 s.:>--'" Misc. Services October 2012 Media Month YTD % YTD Meeting Planners Market Group Fulfillment 0 0 0% CVB Meeting Planner newsletter 0 0 0% GAP 0 0 0% Meeting Planner Kit Fulfillment 6 6 55% Meeting Planner Non-Kit Fulfillment 1 1 9% Post Show Followup Florida Huddle February 2012 0 0 0% Meeting Planners 7 7 64% Promotions PPD 2011 3 3 27% PPG 2011 1 1 9% PPP 2011 0 0 0% Promotions 4 4 36% 11 11 Grand Total: ,„„.,._„.......„........„...,...„.,...,. .■.-- _. .., ,...........,......,,,,, ',,,,,,....... - .-,,,, -5.P.V.P....",..., 4* ,,W.. ,,,,--,.. ---■ ......_.,,,.„-,...,,,,,,,,,,-,=,,,, ...-.......,.,..,,-,.....„.--- . .. ..,,,..' , .. . . . .. Nr hank y a I -::::':1':':'':'E:':;''::''''''.::. ' ''' ':'..::::,!•..,......,:':,,.'-', . ' . ,..y., - .....,...,::.• Questions? c, ,? .....................,..... ..........,........, • I aples . . . . arco Island 1, 1 I. .. L ... . .,.. ..„, ,.. .., C. Everglades ,. . ... .. :,. , . .: ... ..,............ . .. ,:, .... ....., . <,., July 23,2012 Tourism Staff Reports 10 a-f , 1 plA9Napk.8 Ni.krtu Wand „ . PafochNi. V,Z3 rst, DIRECTOR'S REI)()1.1T Recent Actin it%- November 2012 Sports Council of Collier County Board Meetings Interviews for Sports Marketing Position Marco Airport marketing planning meeting Bob Harden Radio Interview World Travel Market, London • Meetings with 22 tour operators and press representatives Conservancy of SW Florida Grand Re-Opening Ceremony Jeff Lytle TV Interview on Marketing Plan Farm City BBQ - Immokalee July 23 2012 Tourisrrh Staff Reports 10 a-f 2 ? July 23,2012 Tourism Staff Reports 10 a-f ;P;';.„ 3 9',tia irl, 1Sa*m hianni Flof 6cf °s St PittadtiV RFP's and Booked Business • Sent out 23 RFP's to hotel partners • No groups booked to date • Outstanding RFP's 114 - (note: ongoing challenge with hotels to report booked business, room nights and ROI from CVB RFP's sent and RFP enhancement funding). Sponsorships RFP enhancements • 8 RFP enhancements granted totaling $70,000 • Pending ROI $766,063 from 5 RFP enhancements booked in last month • Pending ROI from promised funding of above 70 K= $7,735,181 July 23 2012 N; ,„, Tourisn Staff Reports 10 a-f 4 =apk,Stow h1 a nag Florida S Lac(Paradise' NZ' PUBLIC RELATIONS & COMMUNICATIONS - JoNell Moth's & Angela Mine PR Department Missions and Activities NYC desk side visits NYC media luncheon with Lou Hammond& Associates team PRSA Meet the Media Day in West Palm Beach at Palm Beach Post Red Roof Inn Grand Re-Opening Ceremony Social media meeting with LHA and Paradise teams Creative meeting with Paradise team Florida Society of Ethical Ecotourism Board Meeting Are You Smarter Than a Stone Crab educational tour with Florida Sea Grant Franklin Templeton Shootout Media Day LPGA CME Titleholders Media Day CVB partner advisory meeting Visitors guide—extensive edits, new content, provide needed photography, quality control overview Social media team meeting Partner Development Collier Family Farms—new agri-tourism attraction WGCU Southwest Florida Explorer Visitors TV—future projects and innovation ArtsNaples brainstorming meeting Florida Panther Festival meetings, media relations Stone Crab Festival meeting Top National/International Publicity Facilitated In-House Canadian Geographic—Escape to the Everglades. Result of recent FAM visit Doctor's Review (Canada)—Sunshine state of mind—Florida round up includes coverage of Children's Museum of Naples. Toronto Star—October 10—Cold nights in southern Ontario; time to think about some winter getaways. Blog by travel editor is a reflection on his visit 2 years ago arranged by CVB to Everglades/Chokoloskee, one of his favorite ever Florida getaw•ys, with numerous property mentions. Florida Sun ma_azine German & Florida —And the winner is...Na el-s! Story playing off Naples' designation as Coastal Living's#2 Happiest Seaside Town USA Today—November 15 —LPGA CME Titleholders. Feature on St. y Lewis. Just one of many articles and broadcasts nationwide. USA Today—October 8 State By State News Roundup. The Naples M seum of Art July 232012 Touris Staff Reports 10 a-f 5 P,19vap t Mart`s Wand F�r� i "%6 -,t P rani ,€ ' } . k* `Out of This World' Costume Exhibit is the Florida content feature Fodor's Travel Intelligence Newsletter and Website— Weekend Getaways from Miami. Naples included as one of several perfect girls getaway spots. Fodor's Travel Intelligence (Enewsletter and Website)—Weekend getaways from Miami. Correspondent on May CVB FAM, plus ongoing information distribution and contact. Positive Local Publicity on Tourism Initiatives Extensive cover from newly revamped Fort Myers News-Press Gulfshore Business Florida Weekly Coastal Breeze News Florida Trend—Florida: Hot Spots for Florida Tourism—includes Nap:es. CVB provided data, information and interview to reporter in July. Ft. Myers News-Press—Magazine names Naples `hot spot' for Florida tourism. Story about the Florida Trend coverage Naples Daily News—Editorial: Dollars, coconuts, spurs and starfish. A `Starfish' for positive tourism news in the 10/6 Sunday editorial—the result of press releases issued the week prior on tourism tax collection record and recent Flagler awards. News Releases Stone Crab Season and festival Flagler Awards FY 2011/2012 Tourism Tax Collection Sets Record Everglades Fishing University for Women Press in the Destination The following journalists and crews were facilitated by the CVB,which will result in future publicity: Through Your Eyes—French TV series, experiences in the Everglades San Antonio Express—The Real Florida; Naples Romantic Getaway Delicious Mischief—Dallas, Houston and Austin radio broadcast—culinary McLatchy Tribune syndicate—Florida getaway including Naples/Marco Island Upcoming: New England Golf Monthly Pilot Getaways Video LipDub Naples rommosimosommom July 23 2012 Tourism Staff Reports 10 a-f • 6 po.:4,9**,,,,/or. ‘1. f lortda's Last Patadtse rg1.44 - vtvir' FILM OFFICE—Maggie McCarty ■ PRODUCTION NOTES • Tr -Con Productions — tv series • TV One — tv series WORKING LEADS • "The Shallows" — indie film • Picture Frame Entertainment — tv series • Five Clothes LLC - catalogue • TLC —tv series • Peter Anthony Group — indie film • PBS — tv series • The Amazing Race/France — tv series • Soft Surroundings — print catalogue • ALL CURRENT PRODUCTION OPERATIONS • Issued film permits • Location library upload • Lead/inquiry response • Monthly Revenue Tracking • Followed-up with activity worksheets to clients • Recorded data • Client Management • -Opened a production file for each inquiry • Create content for social media (Twitter, FaceBook, LinkedIn) • Launch of Reel-Scout® 1 July 23 2012 Tourism Staff Reports 10 a-f 7 cr,r49,4.4plc% Nikrccrtata�.+l t°tor td Last e ec3r °` 1 verrAtiel MEETINGS/CONFERENCES • FlipSFilm — on-line permitting • London Production Show • BCHS - media • Reel-Scout®training MISC. • Naples International Film Festival • NIFF Filmmaker's dinner/reception • NIFF Panel on Florida Filmmaking Florida's Picture Perfect Paradise Example of Reel-Scout 300+location listings taw µ., Above: initial location search u0 Right: individual location "" kj r7 r*" July 23, 2012 Touris Staff Reports 10 a-f 8 AR `4.p3ew nuz.�Ec3AtY53 Ftotidt'3 List P4hifilse f OMMAC- UK REPRESENTATIVES HIGHLIGHT OF THE MONTH: Consumer Promotion with Waitrose — National UK & Ireland 18 October 2012: Launch of consumer promotion high-end supermarket Waitrose - UK's leading food retailer with 256 shops throughout England, Scotland and Wales and employing over 37,000 people. Waitrose is consistently achieving sales growth significantly ahead of the market. Its strong performance has been driven by the success of the essential Waitrose range, Brand Price Match, as well as a long term commitment to sourcing the UK's finest local and regional foods. Due to the higher proportion of affluent customer this is an excellent partner for Paradise Coast. • Exposure for the promotion on Waitrose.com —to include information about the destination, our tour operator partner NATS &the hotel partner Naples Bay Resort. An Opt-in box for consumers to receive more information from NATS & Paradise Coast. • Exposure in Waitrose e-newsletter - to over 1.3 million contacts • One pod of the newsletter to relate to the competition and link through to the competition page on Waitrose.com • Email to include an image of the holiday and copy about the prize • Exposure on Waitrose Facebook page - 65,094+ fans (constantly growing) • Exposure on Twitter feed - 28,944+ followers • Addition reach after the Promotion: • An e- blast will be sent by NATS to all the participants (from opt in box) offering a special price to purchase a trip to Naples Bay & Paradise Coast. • After the participants trip we will work with them to include photos & comments on Facebook/ tweeter etc to maximise on additional coverage. MARKET ACTIVITIES: Market Update The Dublin Airport Authority has welcomed the announcement by American Airlines that it is to begin a new daily Dublin — New York JFK service from next June 2013. High street agents are back in favour:Highlights from the ABTA 2012 Consumer Travel Trends Survey indicates a 100/0 increase in overseas holiday bookings via high street travel agents - 27% of people now use this method to book rising from 17% in 2010 & compared with 25% in 2011. The percentage of people booking a domestic holiday through a high street travel agent has increased from 8% in 2011 to 13% in 2012. Customers are rediscovering the benefits and skills of travel agents with the number that value their services rising from 30% to 40%. July 23, 2012 Tourism Staff Reports 10 a-f 9 9Naptr,Auto I Ynct UK consumers are taking fewer holidays but they are increasingly likely to travel on a package booked via a high street travel agency, according to ABTA's latest Consumer Trends Survey unveiled at the Travel Convention in Istanbul. People took an average of 3.51 holidays this year, 48% of which were packages compared with 42% in 2011. According to the survey, the number of DIY bookings shrank from 43% in 2011 to 39% this year. ABTA's survey revealed that one in five independent travellers spent at least seven hours researching destinations and the same amount of time to check prices of flights, plus a further seven hours checking the cost of accommodation. It claimed it could take the equivalent of three working days to research and book one holiday, yet the research revealed only half of those questioned believed booking with a travel agent would save them time. Using travel agents and tour operators could save consumers three days of research ABTA has released figures showing the time savings consumers can make by using an agent or operator. Results indicate that 19% of independent travellers spend seven hours plus researching destinations, 11% do the same checking prices for travel and 13%, doing the same time checking accommodation. They suggest that independent travellers could be investing the equivalent of three working days researching and booking their holidays, it claimed — it summarised by suggesting that a higher percentage of people who use travel professionals are able to complete these parts of the booking process in less than two hours compared with those who book DIY arrangements. The survey, which covered a 12-month period up to 2012, found that the trend towards package holidays was particularly strong amongst the "squeezed middle"as 51% of 35 to 44 years olds said they had booked a package in 2012 compared with just 36% in 2011. The drift back to the high street appeared to be driven more by cost and ease of booking. 34% of consumers booked their holiday further in advance this ear and a quarter booked closer to departure. Last year, the average number of holiday taken was slightly higher at 3.82, although in 2010 it was just 3.2. Younger travellers bucked the trend with those aged 15 to 24 taking more br aks this year than in 2011, although trips were generally shorter. 14% said they had travellled to a music festival. UK online travel agents (OTAs) are viewed as being at the forefront of the global travel industry by overseas investors, according to a mergers and acquisitions specialist BDO - the recent acquisition of Travel Republic by Dubai-based Dnata was cited as an example of how highly sought after UK online agents are by the world's investors Expedia-owned travel management company Egencia expects average airfares in Europe to rise by 3% year-on-year in 2013. London is expected to see a decline of 3%. Airfares within North America and Asia Pacific are forecast to increase by 5%. Average daily hotel rates, meanwhile, are expected to rise by 2% in Europe and 3% in North America. July 23, 2012 Tourism Staff Reports 10 a-f �� ;_ 1 1 N lc5 NIA'srslclars:j Floye r`sLastPargadise fa: r rfi t; General UK outlook: Gross domestic product grew at its fastest since 2007 with a 1% rise in Q3 2012. This past month has seen house prices continue to climb higher for the third quarter in a row and unemployment drop to below 8% for the first time in four years. The harsh cuts in the public sector are being outweighed by the growth in the private sector. Over the past two years the private sector has added over 1 million new jobs and, as a consequence, the I ountry now has its highest employment figure since 1970 with just over 30 million now in wor . Features within the travel sections — Halloween and half term breaks fea ured & as the colder weather approached for the UK — there were highlights on winter sun •estinations, as well as any destinations with links to a Bond movie due to the release of the ew Bond movie 'Skyfall' release in early November. Other US related news reported: • US elections - Obama/Romney race for president. • Superstorm Sandy dominated headlines towards the end of the month — highlighting a battered North East Coast — no mention of Florida. There was very littl- negative coverage of consumer being stuck — although it did mention many ind°pendent travellers may face a battle for compensation. Again this was another •ositive of consumers booking with ABTA bonded agency & tour operators. Upcoming Events DATE EVENT LOCATION November Brand USA/ BA/BA Holidays Campaign UK 5-8 November VVTM trade show & events London 27-29 November Visit USA Road Show — London/Birmingham/Leeds TUK 2-6 December Race to Paradise Coast VIP Fam Paradise Coast 25 Dec - 2 January'13 Christmas/ New Year Break UK Completed Inquires/Literature distributed: Calls/email requests — 31 Literature distributed: Visitor Guides 40 / Golf Guides 10/ Arts & Culture 2/ Bridal 40/ Preferred Pass 40/ Posters 2 July 23 2012 Touris Staff Reports 10 a-f 1 1 '; rr MATA. 1,1 rr:l 1 for d °s Last Paradise F rvs la+bcr MARKETING/SALES/PROJECTS & ACTIVITIES Activity including Trade Marketing Campaigns &Advertising /Consumer Promotions /Ongoing Activity (all activity on co-op basis with partners) PARTNER/PROJECT ACTIVITY RESULT Brand USA Seeking opportunities to include OMMAC to follow up agents within the Brand USA photo The Corporation for competition & mega fam Travel Promotion Visit USA Roadshow Co-op partnership with Visit USA on Co-op with Ft Myers region in their upcoming agent training order to maximise on budget roadshows. We will partner with Ft Myers area in order to maximise on budget. We will highlight the Brand USA photo competition & support this activity with the Discover America postcards. Waitrose Consumer Successful negotiation of partner Promotion now live — will Promotion with: participation, NATS as UK tour track for updates operator & Naples Bay Resort. NATS & Naples Bay Resort. See highlight as above In-kind with Brand USA Virgin Holidays Participating in additional Launch date ue pre opportunity within the Florida Christmas / ew Year break Co-op campaign focused mini brochure distributed for maxim impact with across 100 retail stores (1000 consumers. OMMAC checking copies per store) all information is approved Visit Florida —WTM Co-hosting V. FL dinner on opening Key hosted event of the year events day of WTM — following up on all where all the leading UK & preparations/invitations/ seating Ireland industry are in etc. Extended invitation to two attendance. co-host. Brand USA Senior Mgt. July 23, 2012 Tourism Staff Reports 10 a-f tomb's Last r dls ., ti t , Additional activity On confirmation of the new To follow up with our Key tour 2012/2013 budget operator partners Travel Mole On going planning — invitations Following up on additional issued to VIP guests. coverage due The "Race to Paradise Coast" IP'S confirmed: Marco Island Marriott & Waldorf Astoria Trade golf promotion &VIP Fam trip in Dec'12 General Updating database/ contacts ongoing Meetings/Sales Calls 1 In addition to the activity outlined above we completed various meetings/sales calls regarding review of activity & future opportunities listed below. 2 Meeting with Naples Beach Hotel during UK visit assisted with additional contacts 3 Large proportion of account management time - working on appointments/ confirmations etc from both trade & media for WTM 4 Completion &final detail submission on the budget for 2012/2013. July 23, 2012 Tourism Staff Reports 10 a-f 1 4140 ist;� Ntin Island Ftne s Last Nradtse° I zl4,tra DIAMONI)E- Et)ROPFAN REPRESENTATIVES Tour Operators o Faszination Golf: Confirmed participation in newsletter that will be sent out on November 8, 2012 56,000 clients of Faszination Golf/Faszination Fernweh and will feature Naples as a golf destination combined with a special offer. o Thomas Cook: Confirmed participation in the Neckermann Truck promotion that will take place in March 2013. A fleet of trucks will be branded with the different Florida areas (participating CVBs) and the trucks will be on the road for 4 weeks. The usage area will be all over Germany. Cost for one truck which we confirmed is 1,600€. Other participating FL partners are so far: St. Pete/Clearwater, Orlando, Miami and Ft. Myers. o Flextravel: Followed up on the result of our joint marketing campaign that was conducted throughout the summer period. The newsletter was sent to a total of 90,000 consumers, 19,000 opened the newsletter and 11 ,000 opened the NAP landing page whereby 1 ,700 persons clicked on the offers and finally 3 concrete direct bookings resulted. All in all we think the result of this campaign is good, looking at a newsletter opening rate of more than 21% and a click though rate of more than 12% and considering that the majority of the bookings are still made with agencies in Switzerland. o TUI: Secured inclusion of NAP in their Florida fam trip with a group of 17 persons taking place in November 2012. Accommodation and transfer is covered by TUI; the activities and eventually dinner is requested to be organized by CVB. o One Touristik, Mrs. L. Azimi: contacted managing director Mrs. Azimi to introduce our area. One Touristik is a new tour operator for longhaul travel and is a sister company of very successful "JT Touristik" in Berlin. They are only online since August but are already satisfied with the first bookings. So far they concentrate on the BtoB market, especially through channel "Traveltainment". They have already appr. 1000 travel agencies they work with (mostly JT's database) and they are currently working on the direct booking site for consumers which most probably will be online at the end of the year. Contract wise they go either directly or through an inbound operator, depending on the property. They only feature and promote properties where they get allotments from ;because their business is a very fast one. We provided informatiorh on our area and will stay in touch. 1 July 23,2012 Tourism Staff Reports 10 a-f 4 1 1 fat's M-Irxo1d nd o TUI, Nadine Rockahr: discussed marketing ideas for Fiscal Year 12/13. Unfortunately their new online portal TUI.com is so far not working as good as they hoped; especially technical challenges are the problem. Therefore Nadine still recommends the more traditional ways of their online marketing tools. Also she suggested to focus on BtoB as still 95% of their bookings for long haule destinations come through travel agents and not direct! Will send a new proposal. Numbers are still very good and this month TUI is ranking No. 2 for the United States and left FTI behind for the first time. And their market share is still growing. o FTI, Julia Wohlschiess: discussed the latest idea for the joined radio marketing promotion. If agreed by all partners we will launch the radio feature in February 2013 at a radion station in Hessen (HR3), start the campaign with a newsletter offer of the South Florida Fly- Drive through "ab-in-den-Urlaub" and have counter displays in appr. 540 travel agencies in January and February. o Meiers Weltreisen, Heike Pleuter: learned that Meiers is still looking for a destination to hold the "Go West Seminar" in 2014 as Miami declined. We emphasized our interest in this, received a proposal on all needs and will meet beginning of November personally to discuss further details. EVENTS o Fam Trips: • Willy Scharnow Fam: Conduction of the Willy Scharnow fam on October 20-23, 2012, escorted by Ramona Oehler. In total, 12 travel agents and travel agency owners have attended the fam trip and we received great feedback on the area. Sent follow up email to all a{tendees and personalized follow up emails to hosts and cd,ntacts for the site inspections. • Ramona Oehler's personal visit to the area: Ramona Oehler has stayed in the area October 17-20, 2012, pifior to the fam trip in order familiarize herself with and gain knowledge about the area. During her stay she visited another 7 hotels for a scheduled site inspection. • AER FAM Trip: Held meeting with Marcel Sprenger, German representation of the FL Keys & Key West CVB in order to discuss joint fam trip in cooperation with AER in November 2012. Assisted DDB with setting up the itinerary fpr the group. • TUI fam trip: Discussed with TUI what kind of support they would need from the CVB side for their fam trip.' July 23, 2012 Tourism Staff Reports 10 a-f iti.. . 1 !: I .'Apivi.. Marx n f torndi t, St 4f#t ` o Exhibitions: • Consumer Shows 2013: First steps towards planning and organizing the exhibition season have been made. Pictures for displays at the exhibitions have been sent to Visit USA and first preparations have been made. o Travel Agent Functions: • Visit USA Halloween Event: Participated in a two days USA training seminar for travel agents from all over Germany, which took place on October 27-28 at the Hilton Airport Hotel in Frankfurt. The 138 participating travel agents were split up into 11 groups and we gave a 15 minutes presentation to each group. The seminar rooms were decorated accordingly. Also, our visitor guide and area maps have been distributed. In addition to the seminar during the day we had the chance to talk to all agents during the breaks and the evening Halloween party. The setup and organization of the event was great and the travel agents were thrilled. • End Consumer Information Evening: Secured a presentation during an information evening that was organized by a travel agency in cooperation with DERTOUR. The presenting travel agent was a participant in the Willy Scharnow fam trip and will give first hand information to 35 invited guests. We will send infokits for distribution among the travel agents. MARKETING o Facebook: Continuous maintenance of the page. o Newsletter: Sent the quarterly Naples newsletter to a t tal of 1992 travel agents in Germany, Switzerland and Austria on ctober 29, 2012. o Other: • Fvw e-learning: Launch of e-learning campaign on October 3, 2012. • ASNM Media: Confirmed participation in the Florida newsletter that will be sent out on November 29 and a second one in January 2013 to a total of 740,000 consumers. The consumers are newsletter subscribers from c total of 12 online travel platforms. Participating partners are: Visit Fonda, St.Pete/Clearwater, Panama City, Nap and Alamo. • Supercom Consumer Mailing: Draw the three w nners of the joint raffle with Explorer Fernreisen and sent the Explorer travel vouchers of 50€ value together with an information kit. July 23, 2012 Tourism Staff Reports 10 a-f ! s � 1•�1; C MA tsia dam! s P�Kid last aradix ,:;., Fartgbotcx. c. • Airberlin campaign: The winner of the raffle has been provided with our gift certificate and information material on the region. The contact is: Mr. Daniel Heitzmann, Dachauer Straf3e 99, D-80335 Munchen, Germany MEDIA o Press inquiries: • Golf Leader Switzerland: Contacted her as she showed interest in visiting NAP in November which would result in an article in their magazine. However, as she requested 2 business class flights, 5-7 nights stay and activities free of charge we declined as we do not see a proportionately ROI in it. o Press Features: • Diner's Club Austria: Secured FOC feature in the September issue of the Diners Club magazine Austria. The feature included a description of "the perfect day" in the travel news section of the magazine. Please find a copy of the feature attached. ADMINISTRATIVE/OTHER o Brochure fulfillment: a) Inquiries generated through website: 6 b) Direct inquiries: 11 o VUSA Meeting: Attended the Visit USA meeting that t ok place in Frankfurt on October 26, 2012. The core part of the meeting was the election of the Visit USA Germany board for 2013/14. o Provided recommendations to Jack Wert for the winter campaign with airberlin. o Contact to Naples partners: • Requested voucher for the airberlin raffle from Cathy Christopher, Inn on Fifth. She kindly provided a 3 nights voucher and a 100 USD gift certificate for McCabe's. July 23 2012 Tourism Staff Reports 10 a-f 1 1$apit NiAtt t)litintt VISITOR CENTER VISITATION- Nancy Kerns, Coordinator • Met with Brian Conesa, Director of Florida City Visitor Center. We exchanged materials. They have distributed 200 Paradise Coast magazines and Naples on the Gulf magazine in one month. I will continue to get Collier County materials to them. Brian is planning a visit to Collier County in December. This visitor center handles 100,000 visitors annually. • Attended Wake Up Naples, Executive Club, CVB staff meeting, Chamber Board of Directors monthly meeting, National Association of Realtors meeting. • FAM Trip to Residence Inn for 35 volunteers. FAM Trip to completely renovated Red Roof Inn for 25 volunteers. FAM Trip to Naples Zoo for 15 volunteers. • Organized FAM Trip to Palm Cottage and working on DoubleTree, Bayfront Inn, Edison & Ford Winter Estates and The Chamber's Annual Volunteer Christmas Luncheon. • Coordinated October Business of the Month, Naples Municipal Airport for The Chamber and Board of County Commissioners. • Distributed materials to Collier County visitor centers. • Handled operations of Naples Visitor Center. The report below from the U.S. State Department is regarding the Asian group that I hosted in July. Matt Madden, the State Department liaison, wrote the report about the group's trip to several cities in the United States. The excerpt for Naples and Collier County follows: 1 Naples, FL (July 16 - 18, 2012): Themes: Economic development and preservation of natural resources; Native American land use rights in nature preserves Welcome & Introduction by The Greater Naples Chamber of Commerce & the Asian American Professionals Association: The IVs were very pleased with the welcome afforded them by the Greater Naples Chamber of Commerce and the Asian American Professionals Association. During this short session, Ms. Cotrenia Hood, Vice President Busi ess Development, provided the IVs with a geographical understanding of Naples, F as well as historical and insight. This gave the IVs an understanding of where they were a d why they had MINIM July 23,2012 Tourism Staff Reports 10 a-f 10A1fiziplvw Nitrec+WArn3 usad s last P u disc' vrr� �*•, come to Naples. The IVs were also met by the Asian American Professionals Association providing them with an understanding of the diversity of the local area as well as the role of the local Asian community in Naples. The session included drinks and snacks. The IVs stated that they were very pleased to have experienced such a warm welcome and look forward to keeping in contact with the persons they met. Big Cypress/Everglades Presentation: The IVs each noted that their visit to Big Cypress and the Everglades was a highlight of their trip to the United States. The IVs noted that they were delighted to be greeting by the Superintendent of Big Cypress Preserve, Mr. Pedro Ramos. They were surprised and grateful for the amount of time Mr. Ramos spent with them Considering that Mr. Pedros was preparing for a visit from US Secretary of the Interior, Mr. Ken Salazar, on the following day. Mr. Pedros provided the IVs with a full introduction to Everglades National Park and Big Cypress and the importance of this ecological system. Mr. Pedros also .ntroduced his staff and was very direct in his answer of the IVs questions. Mr. Pedros also was gracious to the IVs in provided tokens of his appreciation for their visit to Big Cypress and Everglades National Park. Mr. Pedros provided the IVs with a solid understanding of why the Everglades are such an important system and the current strategies of the US Government to protect this ecological system as well as educate citizens about Big Cypress and the Everglades. Mr. Pedros also discussed the fact that the partnership with the Seminole Tribe is incredibly important in ensuring the preservation of Big Cypress and the Everglades. Each of the IVs noted that this session was valuable and helped them to reach their goals for the IVLP program. Seminole Tribe: After meeting with the Superintendent of Big Cypress Preserve, the IVs had the opportunity to meet with representatives from the Seminole Tribe including Paul Backhouse, Deputy Tribal Historic Preservation Officer, Pedro Zepeda, Traditional Arts & Outreach Coordinator, Everett Osceola, Community Outreach Coordinator, Craig Tepper, Director Seminole Environmental Resource Management, and Peggie Reynolds, Government Relations Associate. The IVs were delighted with this session as they were able to discuss specific questions relating to public/private partnerships, strategies of the Seminole Tribe in working with all levels of government, economic development and preservation of natural resources and historical facets of the Seminole Tribe,Native American land use rights in nature preserves, and strategies that the Seminole Tribes use to education their own community. Each of the IVs noted that they wish the Seminole Tribe had spoken more to land rights issues both historically and in present day. However, they noted that this might be a contentious issue for the tribe. The IVs however were able to gain insights into the ways the tribe continues to education their local community as well as the tribe's current economic development strategies that ensure the preservation of the Big Cypress and Everglades region. The IVs noted that they were pleased to have had this session and would recommend such a session for a future LMI group. July 23, 2012 Tourism Staff Reports 10 a-f 1• .. 1;Ra� ira t,Island lo rKb$t st Paradise t.tisr Late .. ... Airboat Ride (Hosted and Paid for by Ms. Peggie Reynolds, Government Relations Associate, Seminole Tribe): Each of the IVs noted that one of the highlights oftheir trip to Naples, FL was the airboat ride through the swamplands of southern Florida. The ride lasted approximately 15-20 minutes allowing the IVs to see up close the swamps and wildlife of the Everglades (i.e. bird life, alligators). Special Notations of THANKS Ms. Nancy Kerns & Mr. Bob Reynolds: The IVs wished to thank Ms. Nancy Kerns and Mr. Bob Reynolds for the gracious hospitality throughout the IVs stay in Naples, FL. Ms. Kerns and Mr. Reynolds accompanied the IVs throughout their stay in Naples to both professional and cultural outings. Mr. Kerns and Mr. Reynolds provided the IVs with an understanding of the local area and its customs as well as the importance of the Everglades and Big Cypress area. Ms. Kerns and Mr. Reynolds exemplified the ideas of Citizen Diplomats. 2012 YTD Statistics April- May- Jan-12 Jan-11 Feb-12 Feb-11 Mar-12 Mar-11 April-12 11 12 May- Big Cypress 6,401 5,034 7,943 6,986 7,226 5,984 4,308 3,297 2,360 1,7 Oasis 13,601 12,055 17,595 15,564 16,638 15,101 9,603 8,810 5,660 5,4 Everglades 11,000 2,220 12,840 2,881 18,300 3,100 10,810 2,575 5,435 1,6 Immokalee 198 125 227 194 361 195 ' 367 189 315 1 Marco 1,033 1,007 1,465 1,546 1,011 1,376 482 520 529 4 Naples VIC 4,397 2,765 5,399 3,505 4,383 3,536 2,685 2,114 2,097 1,4 TOTAL'11 23,206 30,676 29,292 17,505 10,9 TOTAL'12 36,630 45,469 47,919 28,255 16,396 Aug- Sept- Sept- Oct- Jul-12 Jul-11 Aug-12 11 12 11 Oct-12 11 Big Cypress 2,417 2,182 1,658 1,895 1,191 1,268 1,804 1,704 Oasis 5,609 6,024 3,991 3,999 3,029 3,881 4,296 5,459 Everglades 5,893 5,189 6,549 4,577 3,893 3,196 5,683 5,035 Immokalee 250 185 345 207 200 220 150 237 Marco 340 573 390 463 268 279 306 481 Naples VIC 1,761 1,664 1,344 1,760 1,284 1,211 2,143 1,956 Total '11 15,817 12,901 10,055 14,872 Total '12 16,270 14,277 9,865 11,382 I d E o 0 0 0 0 0 0 0 0 0 0 0 ti o O R O N- M C - 4-, C 0 V — - vl V1 N v1 v1 vl N O ,-1 a- (--a M O O ',7 W E E r N r ° V 7 00 U O O V y y o oo r oo ,", M F 0. ,--- C O O.i. 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