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TDC Agenda 10/22/2012 R MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 OCTOBER 22, 2012 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4• * Changes and Approval of Agenda S. * Approval of TDC Minutes a. * Regular Meeting 9/24/12 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. * Request to Use Excess FY 12 Fund 184 Tourist Tax Revenue b. * Peer Review Services for Wiggins Pass Channel Improvements c. * Peer Review Services of Collier County Beaches d. * Wiggins Pass Construction Services Phase Proposal e. * CP&E FEMA Assistance Proposal f. * York Technical Consulting Services Proposal 8. Old Business a. FY 12 Q4 Financial Review b. Stakeholder Input Progress Report - Information Only c. Category A Beach Access Definition - Colleen Greene 9. Marketing Partner Reports a. Research Data Services b. Tax Collections c. Paradise Advertising d. Lou Hammond &Associates - PR Services e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director-Jack Wert b. Sales& Marketing - Debi De Benedetto c. Public Relations& Communications - JoNell Modys d. Film Office - Maggie McCarty e. Sports Council -Jack Wert f. International Representatives -Jack Wert g. Visitor Centers - Nancy Kerns 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location - November 26, 2012 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. September 24, 2012 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, September 24, 2012 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Gov Ititi ) Complex, Naples, Florida with the Following members present: O Cha : Murray H. Hendel Viccai an: Rick Medwedeff Commissioner Henning Susan Becker (Excused) Clark Hill Robert Miller (Absent) Ed (Ski) Olesky John Sorey III SY Jerry Gibson <"\ACP'' 'P ': ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Tax Coordinator 1 September 24, 2012 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Chairman Hendel Chairman Hendel called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda f Mr. Sore y moved to approve the Agenda subject to Item 7.c bein f ter Item 7.a. Second by Mr. Hill. Carried unanimously 6— 0. \y) 5. Approval of TDC Minutes "CcLIII.' a. Regular Meeting 7/23/12 '.. I'iS Mr. Medwedeff moved to approve the minutes o [ly 23, 2012 Meetin g as submitted. Second by Mr. Hill. Carried unanimously 0. b. Special Meeting 8/21/12 Mr. Sorey moved to approve the mi a he August 21, 2012 Meeting as submitted. Second by Mr. Hill. Carried un, lie 6—0. 6. Presentations/Public Comme mutes each) None Mr. Oles ky arrived at 9:04 e�� '4C ,,7. New Business a. Category A I . Application—Marco Island North Beach Project Gary .I .resented a City of Marco Island Category A Grant Application for"Beach Rens < • t and Pass Maintenance for Big Marco/Capris Pass Inlet Sand Bypassing and •'Ii''rn Marco Island Erosion Control Structures" for consideration. He reported the Coastal Advisory Committee recommended the Board of County Commissioners deny the Grant Request. Bruce Anderson, Roetzel and Andress presented the application noting it was an out of cycle Grant Request in the amount of$925,000 for construction of T-groins to prevent sand eroding from Hideaway Beach. The project would be a cost sharing project with the City of Marco Island contributing $1,000,000 for placement of sand on the beach. He submitted City of Marco Island Resolution No. 12-16 which declared the beach as critically eroded and requiring emergency action. 2 September 24, 2012 Michael Poff, Coastal Engineering Consultants provided a status report on the permitting noting they are expected to be issued shortly. Council discussion occurred on: • Recognizing the project is necessary, however is use of Tourist Tax revenues an appropriate means to fund the project? • Does the request comply with the funding requirements under the Florida Statute and County Ordinances governing the Tourist Development Tax? Council and applicant discussion occurred on the merits of the request, its compliance with the County Ordinance and funding policy for TDC funds including the hi tory of approvals of expenditures for the beach, that the lands for Tigertail Beach and C x a boat ramp had been donated to the County by the developer, the public does a e each via boats or by walking from Tigertail Beach, etc. Speaker O Tim Pinter, City of Marco Island, Director of Public •`7 Erik Brechzitz, Hideaway Beach Special Tax Dist ' It Discussion continued on the merits of the request i■ ourist Tax revenue should be utilized to fund the project. Colleen Greene,Assistant County A ' 1,.: ' oted the area does not qualify as an "eligible beach area"under the fund' , .i1'cy. It may qualify as an"ineligible beach area" if it is an area subject to hi.116.1, and with the recommendation of the Coastal Advisory Committee and determ ,a . by the Board of County Commissioners that it is in the public interest, it may e - • •n control structures installed with Category A funding. Commissioner He 'ng ved to recommend the Board of County Commissioners deny the Grant Requ o each Renourishment and Pass Maintenance for Big Marco/Capri 'a nlet Sand Bypassing and Northern Marco Island Erosion Control Structure as 15' es not comply with the Ordinance (governing the TDC) or Florida Law. Second 11' .orey. Motion carried 4 "yes"—3 "no." Mr. Medwedeff, Mr. Olesky, and Mr. N. ,oted "no." Commissioner Henning directed County Staff to provide the State of Florida's Department of Environmental Protection definition of"public access"in relation to funding beach projects to the Board of County Commissioners upon its consideration of the grant request. c. Beach Renourishment Plan Gary McAlpin presented the Executive Summary "Recommendation to approve an Emergency Truck Haul beach renourishment for a portion of the Vanderbilt and Naples beaches; approve a six year design and permitting plan for the FY2013/14 Vanderbilt, Park Shore and Naples beach renourishment; and direct the County Manager or designee 3 September 24, 2012 to review the scope of the Marco Island beach renourishment and discuss options with the Coastal Advisory Committee (CAC), Tourist Development Council (TDC) and Marco Island with respect to a commensurate level of renourishment consistent with county wide funding reductions" dated September 24, 2012 for consideration. He noted the item is divided into 3 separate requests for consideration. Project 1 —Emergency Truck Haul for Vanderbilt and Naples Beaches - $650,000 Gary McAlpin reported the area to be covered in the renourishment is from La Playa (R26)to just north of the Ritz (R30) and from Lowdermilk Park(R61) to the Naples Golf and Beach Club (R63.5). He reported the project will not require new permits as the sand is intended to be placed above the mean high water line. The scope of wo k is intended to be completed outside of turtle nesting season. Mr. Sorey moved to recommend the Board of County Commiss. siprove the "Emergency Truck Haul project for Vanderbilt and Naples 'as proposed by staff. Second by Mr. Medwedeff. Speaker 4CcIalialif Bob Krasowski—(he submitted his comments in wick, g a letter dated September 24, 2012). Motion carried unanimously 7—0. Project 2—Modified 2005/2006 six y by placing approximately 420,000 cubic yards of sand on Vanderbilt, ore and Naples beaches for an estimated cost of$15- 17.5M Gary McAlpin reported th- . is currently planned to initiate on September 15, 2013 with completion slated I's . - , 2014. It will be "scope managed"based on availability of funding. The reque o , itiate design and permitting of the project. Speaker . Bob Krasow Mr. Sor- 'C- 1 d to recommend the Board of County Commissioners approve the requ,. 1 . #sed by staff(complete a modified 2005/2006 six year design for placing appro 7119,tely 420,000 cubic yards of sand on Vanderbilt, Park Shore and Naples Beaches). Second iy Mr. Hill. Carried unanimously 7—0. Break: 10:33a.m. Reconvened: 10:45a.m. Commissioner Henning returned after "Project 3" Project 3 —Execute Review of the scope of the Marco Island Beach Renourishment Project 4 September 24, 2012 Gary McAlpin reported the item is for executing a review of the Marco Island beach renourishment and erosion control structures to assure the expenditures are consistent with funding level reductions for beaches/inlets throughout the County. Mr. Gibson moved to approve staff's recommendation (that the County Manager or designee review the scope of the Marco Island Beach renourishment project and return to the Board with specific recommendations consistent with funding constraints). Second by Mr. Medwedeff. Carried unanimously 6—0. Commissioner Henning returned at 10:50a.m. b. FY 13 Tourism Strategic Plan Jack Wert presented the Executive Summary "Review and make re o ,y. •. ation to the Board of County Commissioners to approve the Fiscal Year 201 t ,t, is Plan for the Naples Marco Island, Everglades Convention & Visitors Bure, • , ..)" dated September 24, 2012 for consideration. Mr. Wert reported, based on input from industry re re ,:ti s and the council, staff will be amending the plan to incorporate "golf, fishing, bo a , eco-tourism"to the Section "What Attracts Leisure Travelers to our area?". tinues to research the "Offshore Boat Race" identified under"Special Events 'ese c ," as well as City Fest and other events. M r. O l e s k y moved to recommend the I i i 4 . ounty Commissioners approve the "Fiscal Year 2013 strategic Plan fo 4 maples Marco Island, Everglades Convention & Visitor's Bureau." Second by , . Carried unanimously 7—0. 8. Old Business a. International Marketi . • ,* Jack Wert presented t 1* iI. how"International Representation. " 9. Marketing Partne 1. s Jack Wert prese s to V'I e PowerPoint document"Marketing Partner Reports—May 29, 2012" including the foll03' , reports submitted or presented by staff and consultants: 10 a. Res• • I • a Services—Dr. Walter Klages "Colli' •'.unty Tourism Research, May 29, 2012—Research Data Services, Inc. " The Council requested staff and consultants provide an analysis of the marketing efforts for the southeast region including comparisons with other competitive destinations. b. Tax Collections—Jack Wet "Tourist Tax Collections—Collier County Tax Collector—May 29, 2012" c. Paradise Advertising—Suzanne Lennon "Advertising Report Paradise Advertising and Marketing, Inc. — TDC, May 29, 2012" 5 September 24, 2012 d. Lou Hammond & Associates—PR Services—Jonell Modys "Public Relations Report—National Public Relations Update — TDC Meeting May 29, 2012. " e. Miles Media - Website Activity—Jack Wert "Website—Miles Media Group" f. Sales & Marketing Technologies - Search Engine Optimization—Jack Wert "Search Engine Services—Sales and Marketing Technologies, Inc. " g. Phase V- Fulfillment Services—Jack Wert "Fulfillment Services—Phase IV" '.\' 10. Tourism Staff Reports The following reports were provided by Staff: a. Director—Jack Wert O b. Sales & Marketing—Debi Benedetti c. Public Relations & Communications—Jonell Modys d. Film Office—Jack Wert e. Sports Marketing—Ralph Pryor 'S'S f. International Representatives—Jack Wert g. Visitor Centers—Jack Wert 11. Detailed Staff Reports Submitted 12. Council Member Discussion 13. Next Scheduled Meeting D. • 4 I k . ion—October 22, 2012—9:00 a.m. Collier County Government Center, Ad lif tr.tion Bldg. F, 3rd Floor,3299 Tamiami Trail East, Naples, Florida 3411iS 14. Announcement '1C ,, There being n 04t, business for the good of the County, the meeting was adjourned by order of th 11:50 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Murray Hendel These minutes approved by the Board/Committee on as presented or as amended . 6 October 22, 2012 New Business 7-a 1 of 1 EXECUTIVE SUMMARY Recommendation to approve recognition of additional, uncommitted FY 12 Carry Forward up to $450,000 and all necessary budget amendments for additional Tourism Department staff and destination marketing efforts. OBJECTIVE: Recognize funds carried forward in Tourism Promotion Fund 184 from FY 12 for use in FY 13 marketing and staffing. CONSIDERATIONS: The Collier tourism industry recommends that additional uncommitted FY 12 carry forward funds in Fund 184 be invested in additional tourism department staff and additional advertising and promotion campaigns in Florida and Northern feeder markets. In order to accomplish this, staff is requesting the TDC recommend to the Board of County Commissioners to recognize these additional carry forward funds in Tourism Promotion Fund (184). These carry forward funds are due to additional FY 12 tourist tax revenue over forecast. The approximate expenditures for the $450,000 will be allocated along these guidelines: • Up to $250,000 for additional tourism department staff for sales and digital media positions in Fund 194. • Up to $100,000 to launch a television, digital and social media advertising and promotion campaign in Florida and Northern feeder markets in Fund 184. • Up to $100,000 in additional group market assistance in RFP enhancements in Fund 184. FISCAL IMPACT: Additional unbudgeted carry forward up to $450,000 is available in Tourism Promotion Fund (184). The positive variance is attributable to tourist development tax revenue above projected amounts. A budget amendment will be required increasing carry forward and increasing the promotion and marketing budget (Fund 184) and administration and operating budget (Fund 194). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this action. RECOMMENDATION: Recommendation to approve recognition of additional, uncommitted FY 12 Carry Forward up to $450,000 and all necessary budget amendments for additional Tourism Department staff and additional destination marketing efforts. SUBMITTED BY: Jack Wert, Tourism Director October 22,2012 New Business 7-b 1 of 7 EXECUTIVE SUMMARY Recommendation to approve Peer Review for Wiggins Pass Channel Improvements by Olsen Associates,Inc. in the amount of$34,900. OBJECTIVE: To move forward with the Peer Review for Wiggins Pass Channel Improvements. CONSIDERATIONS: This is a peer review for Wiggins Pass Channel Improvements to be performed by Olsen Associates, Inc. This review would be summarized in a brief written report that outlines the professional opinion regarding the adequacy and completeness of the modeling, the conclusion drawn from the modeling, uncertainties in the predicted or probable performance of project alternatives and related recommendations and observations regarding approaches to meet the project's objectives. Toward completion of this review, this proposal makes allowance for the following: (1) A one-day initial site visit by the Principal Investigator to become directly familiar with the area, (2) Informal discussions with the County and CP&E and H&M for briefings, (3) Desk-top study of the relevant documents, (4) Preparation and transmittal of the report, (5) Discussion of the project and our findings/report with FDEP/BBCS staff, including Bob Brantly, and (6) Follow-up discussion and/or presentations, including allowance for a one-day meeting in Collier County if requested. The final report would include a summary of discussions with Mr. Brantly and/or other FDEP/BBCS staff, including our understanding of their current concerns, predictions, or thoughts about the Wiggins Pass project FISCAL IMPACT: Funding is available in fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC September 13, 2012 meeting this item was approved by an 8 to 1 vote. October 22,2012 New Business 7-b 2 of 7 LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action.— RECOMMENDATION: To approve Peer Review for Wiggins Pass Channel Improvements by Olsen Associates, Inc. in the amount of$34,900. PREPARED BY: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department Attachments: Proposal October 22,2012 New Business 7-b 3 of 7 1 October 2012 J. Gary McAlpin Director, Coastal Zone Management 3299 Tamiami Trail East, Suite 103 Olsen Naples, FL 34112 �i associates, inc. Coastal Engineering Re: Peer Review for Wiggins Pass Channel Improvements Collier County Dear Jeff: The following presents our firm's proposal to prepare a coastal engineering peer review of proposed alternatives to improve the navigation channel at Wiggins Pass, with specific reference to the plan proposed by CP&E in the current permit and supporting application. That plan, as described in a February 2010 submittal, principally involves straightening the flood shoal channel by dredging and disposal of sediment as a `sand dike' along the north bank, along with adaptive management for dredging and beach disposal of the outer, ebb shoal channel. Our understanding is that the primary project objectives are to decrease the magnitude and frequency of dredging requirements, maintain more reliable navigation, mitigate beach erosion along the adjacent north beach,and protect the estuarine resources. After briefly reviewing several of the documents initially provided to our firm, it would appear that there are two principal -- somewhat divergent -- approaches proposed to improve the Pass. One involves hydraulic, non-structural control (dredging and sand dikes, as proposed), and the other involves littoral, structural control (with breakwaters, groins or jetties, etc.). There are, of course, also hybrid alternatives that might combine these approaches. Numerical models and engineering reports have been prepared by CP&E and Humiston & Moore (H&M) that describe the inlet and several non-structural alternatives. As requested, our firm's peer review would not replicate these models or analysis, nor otherwise conduct modeling or new data collection. Instead, our analysis would review the models' assumptions and calibration, sufficiency and thoroughness of the model runs, and the engineering conclusions from the model analysis. Our analysis and review would likewise include additional recommendations and observations regarding the risks and probable success of various project alternatives, based upon the existing model analysis and our firm's prior experience and knowledge of inlet hydraulics. In this regard, our approach would primarily consist of reviewing in detail the recent reports by CP&E and secondarily those formulated by H&M for the County, along with the permit application and subsequent RAI responses. We would also need to obtain and review the existing Inlet Management Plan (and any draft or pending revisions thereto), the current and/or prior maintenance dredging permit for the Pass, prior surveys and/or maintenance-dredge construction plans, and the Corps' 1980 Project Report, each assumed to be provided by the County. To review the model(s) and efficacy of the proposed solution(s), our review would seek olsen associates, inc. 1 2618 Herschel Street I Jacksonville, FL 32204 1 904.387.6114 I FAX 904.384.7368 www.olsen-assoclates.com October 22,2012 New Business 7-b Mr. J. Gary McAlpin 4 dDztober 2012 Wiggins Pass, Peer Review Page 2 of 2 to develop a working understanding of the occurrence and nature of historical and existing shoaling problems in the Pass, historical changes in the shorelines and channel change (described in the existing reports and FDEP database), the inlet sediment budget, and the principal environmental and/or regulatory constraints. Our review would be summarized in a brief written report that outlines our professional opinion regarding the adequacy and completeness of the modeling, the conclusions drawn from the modeling, uncertainties in the predicted or probable performance of project alternatives, and related recommendations and observations regarding approaches to meet the project's objectives. The latter would likely include our opinion as to the potential adequacy, deficiencies, and/or advantages of a structural (littoral control) versus a non-structural (hydraulic) approach to the problem; or, at least, our opinion regarding potential deficiencies or advantages in each approach, and the probability of success (or uncertainty) in each approach. Toward completion of this review, this proposal makes allowance for(1) a one-day initial site visit by the Principal Investigator to become directly familiar with the area, (2) informal discussions with the County and CP&E and H&M for briefings, (3) desk-top study of the relevant documents, (4) preparation and transmittal of the report, (5) discussion of the project and our findings/report with FDEP/BBCS staff, including Bob Brantly, and (6) follow-up discussion and/or presentation, including allowance for a one-day meeting in Collier County if requested. Our final report would include a summary of our discussions with Mr. Brantly and/or other FDEP/BBCS staff, including our understanding of their current concerns, predictions, or thoughts about the Wiggins Pass project. The proposed fee for this effort would be $34,900 1.s. The Principal Investigator and Project Manager would be Dr. Kevin Bodge, P.E., in collaboration with myself and the firm's staff. We anticipate that this effort would require 60 days after your authorization to proceed, to develop the peer review report. We would strive to have preliminary results at the 45 day mark, mol. Please do not hesitate to contact me or Dr. Bodge if you have any questions regarding this submittal. Thank you for the opportunity to offer our firm's professional coastal engineering services. Sincerely, Oidel)L Erik J. Olsen, P.E. Principal Engineer olsen associates, inc. October 22,2012 New Business 7-b I'' 1 K I NS 5of7 Atkins North America,Inc. 4030 West Boy Scout Boulevard,Suite 700 Tampa,Florida 33607 Telephone:+1.813.282.7275 www.atkinsglobal.com/northamerica Gary McAlpin, Director Coastal Zone Management Collier County Government 3299 Tamiami Trail East,Suite 103 Naples, FL 34112 Phone Number: (239) 252-5342 Fax Number: (239)252-2950 Email:GaryMcAlpin @colliergov.net REFERENCE: Decline-Wiggins Pass Peer Review Services Dear Mr. McAlpin, This letter is to respectfully decline submitting a fee proposal for the above referenced work assignment. Largely based on our existing workload, we would not be able to provide the requested review in a timely manner. We look forward to upcoming opportunities with the County in the near future. Please contact me at(727) 510-7619 if I can assist you with any additional information. Sincerely, Atkins North Amer; a,Inc. 1e ey. Tabar, P.E. Project Director October 22,2012 New Business 7-b 6 of 7 CECI Group Services COASTAL Civil Engineering ENGINEERING Planning Services CONSULTANTS Survey&Mapping INC Coastal Engineering Environmental Services A CECI GROUP COMPANY Website:www.coastalengineering.com September 25,2012 Gary McAlpin,P.E. Director Collier County Coastal Zone Management Department 2800 North Horseshoe Drive Naples,Fl. 34104 Dear Mr. McAlpin: Pursuant to our phone conversation of September 24, 2012,we understand that the Coastal Zone Management Department is seeking a proposal in accordance with our annual contract, No. 09- 5262-CZ including a detailed scope, fee and schedule for completing a peer review of the Wiggins Pass Inlet Management Plan developed by Collier County and Coastal Planning and Engineering. We further understand that time is of the essence in completing the peer review for this critical project. At this time, Coastal Engineering Consultants respectfully declines the offer to provide the proposal for the peer review. Due to our current contractual commitments, we are unable to complete the peer review in accordance with the County's time frame. We thank you for this opportunity and look forward to continuing to provide you high-quality professional services on our current contracts as well as on future projects. Respectfully, COASTAL ENGINEERING CONSULTANTS, INC. Michael T.Poff,P.E. 3106 So.Horseshoe Drive,Naples,Florida 34104*Phone(239)643-2324 Fax(239)643-1143*E-mail:info a..cecitl.com ti"l:R I i\( I I.ORII)I I\(1. 19'-' October 22,2012 New Business 7-b 7 of 7 McAlpinGary From: Brett Moore[bdm @humistonandmoore.comj Sent: Tuesday, October 02, 2012 9:37 AM To: McAlpinGary; 'WilliamLorenz @colliergov.net' Subject: Wiggins Pass Peer Review Gary and Bill, This s a follow up to my earlier discussion with Bill and follow up meeting with Gary last week regarding the county's intent to hire a firm to conduct a peer review of the analysis and approach being recommended for Wiggins Pass. I was asked if we would consider doing the peer review. I indicated that we are certainly capable of reviewing the modeling and analysis completed for Wiggins Pass. However,our firm was previously involved in this project for the county.We completed two reports,one evaluating structural and non-structural alternatives which concluded that the non- structural approach was inadequate to achieve the county's goal of saving money and reducing impacts. Based on this, I would be concerned that whatever we would do at this point relative to a peer review could be perceived as a conflict of interest. That being the case,you indicated that the county was considering Olsen and Associates, inc.which we believe is a good choice to do the review. Please let me know if you have any questions regarding this. Brett Brett D. Moore, P.E., President Humiston&Moore Engineers 5679 Strand Court, Naples, FL 34110 Main: 239-594-2021 Direct: 239-566-0649 ext.102 Mobile: 239-825-5618 bdm@humistonandmoore.com 1 October 22, 2012 New Business 7-c 1 of 4 EXECUTIVE SUMMARY Recommendation to approve Scope of Work with Atkins North American, Inc. for Peer Review Services of Collier County Beaches under Contract No. 09-5262-CZ for a lump sum amount of$15,905 and make a finding that this item promotes tourism. OBJECTIVE: To provide Peer Review of Collier County Beaches. CONSIDERATIONS: The intention of this proposal is to provide peer review of the beach nourishment design methodology prepared for the County by Coastal Planning and Engineering. FISCAL IMPACT: Funding for this project is budgeted in Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC October 11, 2012 meeting this item was approved by a 5 to 1 vote. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action.— RECOMMENDATION: To approve Scope of Work with Atkins North American, Inc. for Peer Review Services of Collier county Beaches under Contract No. 09-5262-CZ for a lump sum amount of$15,905 and make a finding that this item promotes tourism. PREPARED BY: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department Attachments: Proposal October 22, 2012 New Business 7-c 2 of 4 Professional Engineering Services for Peer Review Services of Collier County Beaches for Coastal Management ATKINS is pleased to provide a scope of work for Collier County Coastal Zone Management Department.The intention of this Work Assignment is to provide peer review of the beach nourishment design methodology prepared for the County by Coastal Planning and Engineering. In accordance with Collier County Contract Number 09-5262-CZ the following scope of work is presented herein. SCOPE OF SERVICES Atkins will review the beach design template for Vanderbilt,Park Shore, and Naples Beach. Vanderbilt Beach will include range monuments R-25 through R-31, Park Shore will cover R-43 though U-55,and the Naples Beach fill template will address R-58A to R-73.Atkins will review documentation prepared by Coastal Planning and Engineering in support of the design process. Documents include: Collier County Conceptual Renouishment Project Analysis October 2011,Design Calculation Tables October 2012, and other design information that is relevant. Atkins will also use the results of the recently completed 2012 County Coastal Monitoring Report and Post-Tropical Debby Impacts Report to evaluate the predicted design life of the planned beach renourishment events. Atkins will review design drawings,calculations, modeling results and construction standards and write a memorandum that details the methods used and provides a review of our findings. The above analyses will provide a qualitative understanding of the proposed design project and the memorandum will be submitted as a bound printed document and on a disk in electronic .pdf format. ATKINS will prepare for,travel to and attend one(1)meeting. The meetings will be held to coordinate the project, meet with County staff,and to provide project updates/results to the County Project Manager and other stakeholder representatives as deemed necessary and appropriate. One ATKINS senior engineer will attend each of these meetings, again as deemed appropriate. Budget Estimate Work for this assignment will be performed for the lump sum amount of$15,905. Work will be billed to the County on a monthly basis based on the percentage of work completed for the preceding month. The budget breakdown per project area is as follows: Task 1 —Collier County Beach Design Template Peer-Review Analysis&Memorandum $15,905 Total ..$15,905 Schedule Estimate The following schedule of completion is anticipated. 1. Submit draft reports within 30 calendar days following the Notice-to-Proceed and receipt of all required data(surveys)to complete analysis. 1 October 22,2012 New Business 7-c 3 of 4 Assumptions 1. All existing information/documentation including, but not limited to, survey data, project permits, environmental information,previous studies,etc. will be provided to ATKINS by the County. 2. This quote is base•upon conversations with County Staff on October 9,2012. 3. No modeli . a• .. sis or design a a swill be generated from this peer-review. dir .�/ _....s- October 10, 2012 All Jeffre f. :`abar Date Proje t `rector Atkins North American,Inc. 2 October 22,2012 New Business 7-c 4 of 4 PROJECT B[I)6E'T Client: `Collier County Project: Collier County Beach Peer Review Project No: ( TBD , Prepared By: U[) Labor Costs Task Task 1 Raw Multiplied p;i Monitoring Total Labor Labor Personnel Classification Rate Reports Manhours Cost Cost Project Manager 558.85 10 10 $589 $1,795 Senior Engineer $42.92 3±) 30 $1,288 $3,927 Project Engineer $35.50 4)) 40 $1,420 $4,331 Engineer EIT 530.00 32 32 $960 $2,928 CAD Technician $30.00 24 24 $720 $2,196 Administrative $18.70 4 4 $75 $228 Total Hours 140 140 ,_ Mult.Labor Cost $15,405 $15,405 Reimbursable Multiplied Reimbursable Costs Task No.1 ,.. ,. .Costs Costs 1111!ir � li Travel $0 l a `_ r.1 $o $0 Lodging 1° $0 Misc. $0 e J��9 k $0 $0 Geotechnical Analysis $0 blur z so $o Beach Survey $0 $0 $0 Graphics/Reproduction $500 € $Soo $500 Total Reimbursables $500 i el t $500 $500 Total Mult.Reimbursables $500 I $500 $500 ■Total Project Budget $500 19.44 4 4 t ;1;it;:a tt.s g',ste s l $15,905 3 October 22,2012 New Business 7-d 1 of 10 EXECUTIVE SUMMARY Recommendation to approve Scope of Work with Coastal Planning and Engineering (CP&E) for the development of plans, specifications, bid documentation, construction support, post-construction support and project verification for the Wiggins Pass Channel Straightening Project under Contract No. 10-5572 for a not to exceed time and material amount of $56,471. This proposal also includes the development of a draft Biological Opinion. Make a finding that this item promotes tourism. OBJECTIVE: To move forward with the Scope of Work for Wiggins Pass plans, specifications, bid/construction support and project verification including a draft Biological Opinion. CONSIDERATIONS: This will allow for draft of the biological opinion along with, assistance during construction with inspection, pulling together plans and specifications, assistance during inspection, and certification of the project afterwards. FISCAL IMPACT: Funding for this project is budgeted in Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC September 13, 2012 meeting this item was approved unanimously by a 9 to 0 vote. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action.— RECOMMENDATION: To approve Scope of Work with Coastal Planning and Engineering (CP&E) for the development of plans, specifications, bid documentation, construction support, post-construction support and project verification for the Wiggins Pass Channel Straightening Project under Contract No. 10-5572 for a not to exceed time and material amount of$56,471. This proposal also includes the development of a draft Biological Opinion. Make a finding that this item promotes tourism. PREPARED BY: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department Attachments: Proposal t t October 22,2012 "r fit. New Business 7-d CPE . 2 of 10 ''t''tiwi tt<" 143561 September 12,2012 Gary McAlpin Collier County Government W. Harmon Turner Bldg. Naples,FL 34112 Subject: Scope of Work under Contract No.10-5572 Plan,Specification and Construction Services Phase Task Order for Wiggins Pass Permitting,Modeling&Inlet Management Dear Gary: This scope of work covers plans and specification development and the construction services phase of the Wiggins Pass Dredging Project for 2013. The work covers preparation of a draft biological opinion for FWS, site visits to the project area,and during construction assistance in support of the County inspection team. It also includes a final site visit, verification of pay volumes, preparation of a post-construction report, and certification of the project. The scope of work, rate sheet, and fee proposal for the work is labeled as Exhibits 1-3, respectively. The fee is based on time and materials not to exceed$56,471. If you have any questions regarding this scope of work,please call me. Sincerely, COASTAL PLANN NG&ENGINEERING, INC. ./Then eehn,P. 3. Se '.astal Engineer cc: Nicole Sharp,P.E.,CPE Sheri Dindial,CPE 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391.8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY October 22,2012 New Business 7-d 3 of 10 Authorized Corporate Signature Printed Name Title CLIENT: COLLIER COUNTY GOVERNMENT Acknowledgement and Acceptance: Authorized Representative Signature Printed Name Title Date f:markedng/proposals/fl counties/collier/2012/wp construction../cover letter cc wp plans,spec.... 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391.8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY October 22,2012 New Business 7-d 4 of 10 Exhibit 1 Scope of Work 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391.8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY October 22, 2012 New Business 7-d 5 of 10 Exhibit 1 Scope of Work under Contract No. 10-5572 Plan, Specification and Construction Services Phase Wiggins Pass Permitting,Modeling& Inlet Management This proposal is for coastal engineering services for dredging of Wiggins Pass. This proposal is based upon the approval of the pending permit applications to the Florida Department of Environmental Protection (FDEP) and U.S. Army Corps of Engineers. This scope assumes that the plans and specification will be based on the permit sketches and project description described in the permit application currently on file (September 2012)with FDEP and effort will be limited to the time shown in the Fee Proposal on a T&M NTE basis. A. Plans and Specifications The construction plans will include plan views and cross-sections sufficient for the construction of the channel dredging project. The plans will provide survey control information which will allow the contractor to control and construct the channel. The spoil site will be delineated within the disposal locations allowed by FDEP and USACE permit conditions. The plans will be based on the 2012 SDI survey and previous plans and specification. The disposal area will be positioned to minimize channel shoaling. Specifications developed for the project will include: Technical Specifications with Environmental Protection Summary. We will integrate the QA/QC plan and permit conditions into the work. The Engineer will provide plans and specifications in Acrobat and Word format. We will submit two copies of the plans and specifications to FDEP and request the Notice to Proceed. The quantities will be based on the 2012 SDI survey. B. Prepare Biological Opinion The US Fish and Wildlife Service has promised to accelerate the development of a Biological Opinion needed for a federal permit if the County prepares a draft BO. Using a FWS supplied template for the Biological Opinion suitable to the Southwest coast of Florida, a draft Biological Opinion will be prepared. C. Bidding,Award,and Pre-Bid/Contractor Meeting CPE will assist the County in the selection of a dredge contractor for the inlet dredging project. CPE, will attend the pre-bid meeting by phone, and will prepare a simple one page addendum if needed. We will assist the County in reviewing the bids. CPE will provide a recommendation concerning the selection of the contractor. D. Construction Observations CPE attend the pre-construction meeting for the inlet dredging project organized by the County. An overview of the project and scope of work will be presented along with a review of the October 22,2012 New Business 7-d 6 of 10 construction methodology, technical specifications and the schedule. The permits will also be reviewed and discussed. During this phase, the cuts and volumes will be updated by CPE using the contractor's before dredge survey. The pre-, during and post construction surveys will be prepared by the contractor. A CPE engineer will advise County observers on technical matters. The inspection team will be led by County personal, who will be responsible for reviewing all the contractor's daily progress and quality control reports, including turbidity and dredge positioning reports. The County will be responsible to place those reports in the appropriate format and forwarded them to the FDEP weekly and at the end of the project in compliance with permit requirements. The CPE observer will attend two weekly meetings. Payment requests and survey data will be reviewed and recommendations for payment will be made by CPE twice during construction. E. Post-Construction Report and Certification CPE will develop and submit the post-construction engineering report to the FDEP within 90 days following completion of the post-construction survey, as required by the permit. The contractor will provide the bulk of information for the report. The report will address compliance with the plans and specifications, and adherence to the applicable permit and approval conditions. The report will be based on the contractor's post-construction survey, which CPE will use to verify dredge volume for final payment. Project closeout and final certification will be completed for the inlet dredging project. Following notification by the Contractor that construction activities are deemed to be complete, the County will inspect the construction areas along with any staging areas used. If applicable, the county will develop a punch list of items unfinished and presented it to the contractor. A final certification of the project will be prepared by CPE, with input for the County inspectors. CPE will provide a written statement of completion and provide the construction completion certification to the regulatory agencies based on contractor and county supplied information. G. Contingency—Construction Issues/Permit Issues/Modifications This task addresses project engineering and environmental contingencies, based on the assumption described above. Additional time sensitive engineering, environmental, or permit requirement may be identified prior to or during construction. This task can cover these requirements as they occur and should be approved by the County as part of the contract. Any work under this task shall be a notice to proceed item. f:marketing/proposals/fl counties/collier/2012/wp construction.../wiggins pass construction services scope of work 090712 October 22, 2012 New Business 7-d 7 of 10 Exhibit 2 Rate Sheet 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391.8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY . October 22, 2012 New Business 7-d 8 of 10 .. Attachment I Contract# 10-5572 Wiggins Pass Permitting, Modeling and Inlet Management Standard Hourly Rate Schedule for all disciplines Personnel Category. Standard Hourly Rate Principal • $195. Senior Project Manager $165 Project Manager $148 ;Senior Engineer $155: :Engineer $119; Senior Inspector • $85: ... ..........._....._L..... Junior Engineer $85 Inspector ; $65 Senior Planner $140 Planner $110' Modeler : $110• ;Junior Modeler $75 ,Senior Designer $115 Geologist/ Designer $100 Environmental Specialist $115 Senior GIS Specialist $145 :CADD/GIS Specialist $100 • Intern $60 ._ . Clerical $60' CADD Technician $85 ,Survey Crew-2 man $130 .Survey Crew-3 man : $160 ,Survey Crew-4 man $180 This list is.not intended to be all-inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and Firm on a project by project basis as needed Please note: These rates apply to other Coastal Planning& Engineering, Inc. companies A)Coastal Planning & Engineering of North Carolina, Inc. B) Coastal Planning & Engineering of New York, PC C)Coastal Consultoria Ambiental Ltda. B-5 October 22, 2012 New Business 7-d 9 of 10 Exhibit 3 Fee Proposal 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391.8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY October 22,2012 New Business 7-d 10 of 10 EXHIBIT 9 FEE PROPOSAL FOR COLLIER COUNTY WIGGINS PASS CHANNEL REALIGNMENT CONSTRUCTION SERVICES September 11,2012 LABOR COSTS Senbr Environmental Clerical Cost pdnClpal Propel Senior Engineer Engineer Senior Mann. Speclellet Senior GIS/CAD CAD GIS Book Travel Task Item (Coastal) (Coastal) Bbbgiat Speclelbt Technician Speclellet Manager Propel Biologist keeper (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hoots) (Hours) (Hours) (S) PHASE I:PRE-CONSTRUCTION SERVICES A Plans and Specifications S 14,310 1 12 60 0 3 28 12 B Design ArteNs5 and Refinernent $ 4,972 6 26 2 2 C Cost Estimate.Contractor Coordinatio ne Coo/di/Talton.and Cotr iMabillty 5 3.712 16 6 2 D Prepare Draft Biological Opinon per FWS 41,005on 3 10,003 1 2 16 46 20 E Bidding.Award.and Pre-Bid Contractor Meeting Asabtance S 4,556 20 0 3304 PHASE II:WRING CONSTRUCTION SERVICES 9 - F Pre-Construction Meadrg,Update Volumes and Cost Minimization S 4,626 5 04 2 5 $152 E Cona50Rion Observations,Pay Volume Analysis and Technical Advise S 24.582 20 154 7 $1.216 O Sand Sample Anaylsie 3 1.200 5 $700 PHASE III:POST-CONSTRUCTION SERVICES 3 . F PoseConetruction Report and Certification 3 15,642 24 60 2 12 12 $152 PHASE IV:CONTINGENCY H Lun9ngency-Construction NsuesIPernU Issues/Modifications 5 9,545 11 60 0 3606 Total Hours a 1 127.00911806 0 424 24 46 5 49 20 40 $2.260 Rate• $195 $165 $155 $118 $190 $115 0145 $100 $100 590 1.0 Cost $105 $21,105 50 $50,456 $3,120 $5.520 $725 34800 52.000 02,400 52280 0 LABOR $90,421 INDIRECT COST 12,230 PHASE $ 97,669 PHASE II 390,610 PHASE III 115,842 TOTAL $92,701 PHASE IV $9,545 F 4...,nwa+nnmacaew*cas1201rtw cma.c.ss rzaxv For Rep.4w October 22,2012 New Business 7-e 1 of 9 EXECUTIVE SUMMARY Recommendation to approve a proposal for hourly engineering services to support the County with FEMA appeal assistance with Coastal Planning & Engineering, Inc. (CP&E) for a not to exceed time and material amount of$20,000. OBJECTIVE: To provide assistance to support the County's defense against deobligation of FEMA funding. CONSIDERATIONS: The scope of work for this proposal will provide the following: A. CPE will review and analyze the FEMA objections. FEMA Project Worksheets (PWs) will be reviewed for each of the storms along with the corresponding appeal from FEMA. The issues noted in the appeal will addressed in the report. B. CPE will review previous storm reports and volumetric losses for Tropical Storm Gabrielle, Hurricane Katrina and Wilma, and Tropical Storm Fay. Storm impacts will be re-analyzed for the various storm periods. Volumetric changes from the storm periods will be compared to quiescent periods with no storm activity in order to determine background erosion. Profile survey data from July 2000 to present will be analyzed. The evaluation will consider the effects of supplement fill added directly to the project area. A historic timeline from 1995 to present will also be prepared noting significant storm events, supplemental fill, nourishment events, and monitoring surveys. Figures and Tables will be prepared from the findings. C. CPE will prepare a report along with supporting documentation to support the County's defense against the deobligation of FEMA funding. The report will be prepared describing the methods and results of the reanalysis compared to previous storm reports and FEMA project worksheets. Pertinent tables and figures will be included within the report. FISCAL IMPACT: The Source of funds is from Category"A"Tourist Development Tax fund 195. It is estimated that $20,000 is required to perform these activities. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: County Attorney's Office, review pending. RECOMMENDATION: To approve a proposal for hourly engineering services to support the County with FEMA appeal assistance with Coastal Planning & Engineering, Inc. (CP&E) for a not to exceed time and material amount of$20,000. PREPARED BY: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department ATTACHMENTS: Proposal 4 1,f I .,,;�; October 22,2012 { GF�E New Business 7-e i'" 3 2 of 9 1 !t r ° � -Air rvfi.0;/ October 17,2012 Gary ■ cAlpin Director Collier County Coastal Zone Management 2800 N. Horseshoe Drive Naples,FL 34104 Re: Collier County FEMA Assistance (Contract No.09-5262"County-Wide Engineering Services") Dear Gary: This letter is a proposal for hourly services for Coastal Planning & Engineering, Inc. (CPE) to perform staff engineering task to support the County with FEMA appeal assistance. CPE will provide the technical analysis and assistance to support the County's defense against deobligation of FEMA funding. CPE will analyze FEMA objections,re-analyze the magnitude of storm impacts,and prepare the necessary reports/documentation. A scope of work is included as Exhibit A,the fee proposal in included as Exhibit B,and the rates schedule is provided as Exhibit C. The cost with time and materials should not to exceed S20,000. Very truly yours, CO. LANNING : ► .INEERING, INC. lip A Stephe 4 n,P.E. Senior Coastal Engineer cc: Gail Hambright,Collier County Government Sheri Dindial,CPE c. .... ,-, xi 1?.... _ Authorized Corporate Signature Thomas P. Pierro Printed Name Director Title 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391.8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY October 22,2012 New Business 7-e 3 of 9 CLIENT: COLLIER COUNTY GOVERNMENT Acknowledgement and Acceptance: Authorized Representative Signature Printed Name Title Date 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391.8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY October 22, 2012 New Business 7-e 4of9 Exhibit A Scope of Work 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391.8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY October 22, 2012 New Business 7-e 5of9 FEMA Assistance Collier County,Florida Scope of Work This scope of work details the engineering tasks required to support the County with FEMA appeal assistance. A. Review FEMA Objections CPE will review and analyze the FEMA objections. FEMA Project Worksheets (PWs) will be reviewed for each of the storms along with the corresponding appeal from FEMA. The issues noted in the appeal will addressed in the report. B. Analyze Storm Impacts CPE will review previous storm reports and volumetric losses for Tropical Storm Gabrielle, Hurricane Katrina and Wilma, and Tropical Storm Fay. Storm impacts will be re-analyzed for the various storm periods. Volumetric changes from the storm periods will be compared to quiescent periods with no storm activity in order to determine background erosion. Profile survey data from July 2000 to present will be analyzed. The evaluation will consider the effects of supplement fill added directly to the project area. A historic timeline from 1995 to present will also be prepared noting significant storm events, supplemental fill, nourishment events, and monitoring surveys. Figures and Tables will be prepared from the findings. C. Preparation of Report/Documentation CPE will prepare a report along with supporting documentation to support the County's defense against the deobligation of FEMA funding. The report will be prepared describing the methods and results of the reanalysis compared to previous storm reports and FEMA project worksheets. Pertinent tables and figures will be included within the report. October 22, 2012 New Business 7-e 6 of 9 Exhibit B Fee Proposal 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391,8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY October 22,2012 New Business 7-e 7 of 9 EXHIBIT B FEE PROPO SAL FOR COLLIER COUNT Y FEMA ASSISTANCE October 17,2012 LABOR COST Senior Senior Engineer Engineer Senior GIS/CAD CAD GIS Clerical Coat Principal Project gineer gineer Book- Travel TuMlhm Mana (Coastal) (Coastal) Specialist Technician Specialist keeper ger (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (5) FEMA ASSISTANCE A Review FEMA Objections $ 4,912 24 8 B Analyze Storm Impacts S 6.976_ 12 42 C Prepare Report/Documentation 5 - 1 10 40 3 6 2 6 Total Hours= 1 46 0 80 3 6 2 6 50 Rate- $195 0165 $155 5119 $145 085 0100 060 1.0 Cost= $195 57,590 50 S10.710 0435 5510 $200 0360 50 0 LABOR $20,000 INDIRECT COSTS $0 TOTAL $20,000 FuA.nn Propo*Fwra.Cowm....WC,AFEMA Ans..,E..A B.CC FE...A.1m1.1 r.■ProFO..,.e. October 22, 2012 New Business 7-e 8 of 9 Exhibit C Rate Schedule 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561.391.8102 • FAX 561.391.9116 • COASTAL PLANNING & ENGINEERING, INC., A SHAW GROUP COMPANY October 22, 2012 New Business 7-e 9 of 9 Exhibit C Schedule B Contract No: 09-5262 "County Wide Engineering Services" Standard a d Hauriy Rate Schedule for all disciplines Personnel Category Standard Hourly Rate Principal $195 Senior Project Manager $165 Project Manager $148 Senior Engineer $155 Engineer $119 Senior Inspector $85 inspector $65 Senior Planner $140 Planner $110 Senior Designer $115 Designer $100 Environmental Specialist $115 Senior GIS Specialist $145 GIS Specialist $100 Clerical $60 Surveyor and Mapper $130 CADD Technician $85 Survey Crew-2 man $130 Survey Crew- 3 man $160 Survey Crew- 4 man $180 This list is not intended to be all-inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. October 22,2012 New Business 7-f 1 of 3 EXECUTIVE SUMMARY Recommendation to approve a proposal for Technical Consulting Assistance with York Risk Service Group for a not to exceed time and material amount of$20,000. OBJECTIVE: To obtain consulting services related to the appeals process required to settle reimbursement of eligible cost specific to PW 2700 authorized for FEMA DR-1609, Hurricane Wilma. CONSIDERATIONS: York recently completed service under County Purchase Order Number 4500105855 related to final close-out the 10-Large projects (PWs) for FEMA Disaster 1393,1602 and 1609. This proposal is to proved technical consulting services related to the appeals process required to settle the reimbursement of eligible cost specific to PW 2700 authorized for FEMA DR-1609, Hurricane Wilma. The total amount of$20,000 will be used to pay for professional services, materials and travel for task assignments as authorized by the County. FISCAL IMPACT: The source of funds is from Category"A"Tourist Development Tax fund 195. It is estimated that $20,000 is required to perform these activities. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: County Attorney's Office, review pending. RECOMMENDATION: To recommend approval for a proposal for Technical Consulting Assistance with York Risk Service Group for a not to exceed time and material amount of $20,000. PREPARED BY: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department ATTACHMENTS: Proposal October 22,2012 New Business 7-f 2 of 3 YORK. Risk Services Group October 17, 2012 J. Gary McAlpin, Director Coastal Zone Management W. Harmon Turner Bldg., Suite 103 3301 East Tamiami Trail Naples, Florida 34112 Re: Cost Proposal for Technical Consulting Assistance First Appeal of FEMA DR-1609; PW-2700 Dear Director McAlpin, York recently completed the terms of service under the County's Purchase Order Number 4500105855 related to final close-out the 10-Large Projects(PWs) for FEMA Disasters 1393, 1602 and 1609. At this time,we request the County's consideration of a new Purchase Order in the amount of$20,000 to provide technical consulting services related to the appeals process required to settle the reimbursement of eligible costs specific to PW 2700 authorized for FEMA DR-1609,Hurricane Wilma. The amount requested will be used to pay for professional services,materials and travel for task assignments as authorized by the County. Our Rate Sheet is attached. Thank you for this opportunity to be of service to Collier County. Should you require additional information regarding this request,please contact me at the address below,by email: hrtuce.french%ri vorkrsg.corn , and by telephone at(850) 671-6355. sincerely, Bruce French Senior Project Manager Attachment Cc: Gail Stephens, York F&A Brian King, Operations Manager York-Environmental Division • 1310 Cross Creek Circle • Suite B • Tallahassee, FL 32301 Phone: 850-224-2599 • Fax: 850-877-7976 October 22, 2012 ,41161'*' New Business 7-f 3of3 YORK. Risk Services Group Hourly Rate Schedule- Disaster Services Senior Managing Associate: $175 Senior Associate: $150 Associate: $135 Senior Project Manager: $125 Project Manager: $ 98 Inspector: $ 85 Materials billed at cost plus 5% Travel Expenses are billed at the current annual government rates issued for State of Florida employees York-Environmental Division • 1310 Cross Creek Circle • Suite B • Tallahassee,FL 32301 Phone: 850-224-2599 • Fax: 850-877-7976 October 22,2012 Old Business 8-a 1 of 11 TDC EXECUTIVE SUMMARY Tourist Development Tax Financial Review OBJECTIVE: Review tourist development tax fund balances for Q 4 FY 12. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92-60. The attached spreadsheets outline the position of each of our funds for the 4th fiscal quarter of FY 12. The financial status at this point is preliminary awaiting the final closeout of the Fiscal Year by County Finance. No appreciable changes are anticipated as a result of that final closeout. The following tourist tax funds are in balance and there are no significant variances to report. Fund 184 - Advertising and Promotion Fund 193 - Non-County Owned & Operated Museum Grants Fund 194 -Tourism Department Operating Expenses Fund 196 - Emergency/Disaster Recovery Advertising Fund 183 - Beach Park Facilities — Coastal Zone Management Fund 185- Beach Engineering & Project Management Fund 195 - Beach and Management— Coastal Zone Management Fund 198 - County Owned and Operated Museums - Public Services Division FISCAL IMPACT: This item is for review and comment. No financial impact is involved. RECOMMENDATION: Staff requests the TDC review the Q 4 FY 12 Financial Report.T his item is for information only. SUBMITTED BY: Jack Wert, Tourism Director TDC MEETING DATE: 10-22-12 October 22,2012 Old Business 8-a 2 of 11 TDC Budget Report FY 2012 Preliminary 4th Quarter FY 12 TDC Budget Compare Report-Prelim 4th Quarter 10/14/20126:36ober 22,2012 October 1,2011 thru Sept 30,2012 Old Business 8-a 3 of 11 Fund 183(Capital Fund) -Cat A Beach Park Facilities-Accounts for 1/3rd of Cat.A.dollars devoted to Beach Access projects FY 11 Actual FY 12 Approved FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr Variance Annual Budget Work Order Issued Total PO/WO& compared to PO+ Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 0 0 0 0 n/a Operating 0 0 0 0 0 n/a Capital 0 0 0 0 0 n/a Projects 411,163 6,848,841 756,416 1,281,058 2,037,474 -70.3% Remittances(Grants&Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 1,050,000 50,000 0 50,000 50,000 0.0% Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 198 Museum 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer to Grant Fund 710 0 0 0 0 0 n/a Transfer-Constitutional 43,943 53,800 0 47,029 47,029 n/a Transfer to Grant Fund/Match 0 0 0 0 0 n/a Reserves 0 5,908,650 0 0 0 -100.0% Total Expense(Under)/Over 1,505,106 12,861,291 756,416 1,378,087 2,134,503 -83.4% Revenue TDC Tax Revenue 2,197,156 2,153,300 0 2,351,464 2,351,464 9.2% TDC Tax Settle/FY12 Accrual Est. 93,662 0 0 0 0 n/a Revenue Reserve 0 (107,700) 0 0 0 n/a Intergovernmental Revenue 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements/Misc 22,274 0 0 0 0 n/a Reimbursements Inter Dept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 193 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 18,107 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan/Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 81,537 50,000 0 58,496 58,496 17.0% Carryforward 10,148,300 10,765,691 0 11,024,700 11,024,700 2.4% Total Revenue(Under)/Over 12,561,035 12,861,291 0 13,434,660 13,434,660 4.5% HA Mark items\TDC\Financial Reports\2012 4th Qtr Prelin\FY 12 TDC Budget Report by Fund YE Prelim FY 12 TDC Budget Compare Report-Prelim 4th Quarter 10/14/20126:36 ICilc 22,2012 October 1,2011 thru Sept 30,2012 Old Business 8-a 4 of 11 Fund 184(Cost Center Fund)-Cat B Marketing and Promotion-Accounts for 4th penny dollars devoted to marketing and promotion. FY 11 Actual FY 12 Approved FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr Variance Annual Budget Work Order Issued Total PO/WO& compared to PO+ Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 0 0 0 0 n/a Operating 4,487,810 4,531,341 277,657 3,992,414 4,270,071 -5.80/0 Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances(Grants&Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 198 Museum 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer to Grant Fund 710 0 0 0 0 0 n/a Transfer-Constitutional 66,580 82,100 0 71,256 71,256 -13.2% Transfer to Grant Fund/Match 0 0 0 0 0 n/a Reserves 0 0 0 0 0 n/a Total Expense(Under)/Over 4,554,390 4,613,441 277,657 4,063,671 4,341,328 -5.9% Revenue TDC Tax Revenue 3,329,024 3,262,500 0 3,562,824 3,562,824 9.2% TDC Tax Settle/FY12 Accrual Est. 141,911 0 0 0 0 n/a Revenue Reserve 0 (164,100) 0 0 0 n/a Intergovernmental Revenue 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements/Misc 0 0 0 0 0 n/a Reimbursements Inter Dept 0 0 0 0 0 n/a Contributions 53,934 20,000 0 18,038 18,038 -9.8% Transfers 0 0 0 0 0 n/a Transfer frm 183 1,050,000 50,000 0 50,000 50,000 0.0% Transferfrm 193 0 0 0 0 0 n/a Transfer frm 194 0 227,400 0 227,400 227,400 0.0% Transferfrm 195 150,000 150,000 0 150,000 150,000 0.0% Transfer Tax Collector 27,435 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan/Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 12,030 5,000 0 6,281 6,281 25.6% Carryforward 654,000 712,641 0 1,270,700 1,270,700 78.3% Total Revenue(Under)/Over 5,418,333 4,263,441 0 6,285,242 5,285,242 24.0% H:1Mark items\TDC\Financial Reports\2012 4th Qtr Prelim\FY 12 TDC Budget Report by Fund YE Prelim1 FY 12 TDC Budget Compare Report-Prelim 4th Quarter 10/14/20126:36 Roctober 22, 2012 October 1,2011 thru Sept 30,2012 Old Business 8-a 5 of 11 Fund 185 Beach Engineering 8 Project Management FY 11 Actual FY 12 Approved FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr Variance Annual Budget Work Order Issued Total PO/WO& compared to PO+ Description Total Actual Annual Budget _ (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 460,700 0 397,695 397,695 -13.7% Operating 0 157,500 0 156,066 156,066 -0.9% Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances(Grants&Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 198 Museum 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer to Grant Fund 710 0 0 0 0 0 n/a Transfer-Constitutional 0 109,300 0 95,484 95,484 -12.6% Transfer to Grant Fund/Match 0 0 0 0 0 n/a Reserves 0 0 0 0 0 n/a Total Expense(Under)/Over o 727,500 0 649,245 649,245 -10.8% Revenue TDC Tax Revenue 0 0 0 0 0 n/a TDC Tax Settle/FY12 Accrual Est. 0 0 0 0 0 n/a Revenue Reserve 0 0 0 0 0 n/a Intergovernmental Revenue 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements/Misc 0 0 0 0 0 n/a Reimbursements Inter Dept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 193 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 726,000 0 726,000 726,000 0.0% Transfer Tax Collector 0 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan/Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 0 1,500 0 2,133 2,133 42.2% Carryforward 0 0 0 0 0 n/a Total Revenue(Under)/Over 0 727,500 0 728,133 728,133 0.1% H:Wtark items\TDC\Financial Reports\2012 4th Qtr Prelrn\FY 12 TDC Budget Report by Fund YE Prelrnl FY 12 TDC Budget Compare Report-Prelim 4th Quarter 10/14/20126:36tober 22, 2012 October 1,2011 thru Sept 30,2012 Old Business 8-a 6 of 11 Fund 193(Cost Center Fund)-Cat C(Non County Museum)-This fund distributes monies on a grant basis to non-county museum facilities. FY 11 Actual FY 12 Approved FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr Variance Annual Budget Work Order Issued Total PO/WO& compared to PO+ Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 0 0 0 0 n/a Operating 0 1,200 0 1,200 1,200 0.0% Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances(Grants&Aid) 168,293 403,007 0 171,770 171,770 -57.4% Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 198 Museum 0 100,000 0 100,000 100,000 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer to Grant Fund 710 0 0 0 0 0 n/a Transfer-Constitutional 6,344 7,800 0 6,789 6,789 -13.0% Transfer to Grant Fund/Match 0 0 0 0 0 n/a Reserves 0 0 0 0 0 n/a Total Expense(Under)/Over 174,637 512,007 0 279,759 279,759 -45.4% Revenue TDC Tax Revenue 317,190 310,900 0 339,466 339,466 9.2% TDC Tax Settle/FY12 Accrual Est. 13,521 0 0 0 0 n/a Revenue Reserve 0 (15,500) 0 0 0 n/a Intergovernmental Revenue 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements/Misc 0 0 0 0 0 n/a Reimbursements Inter Dept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 193 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 2,614 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan/Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 1,791 0 0 1,668 1,668 n/a Carryforward 8,600 216,607 0 167,300 167,300 -22.8% Total Revenue(Under)/Over 343,715 512,007 0 508,434 508,434 -0.7% H:Wlark items\TDC\Financial Reports 2012 4th Qtr Prelin\FY 12 TDC Budget Report by Fund YE Prelml FY 12 TDC Budget Compare Report-Prelim 4th Quarter 10/14/20126:36 ober 22,2012 October 1,2011 thru Sept 30,2012 Old Business 8-a 7 of 11 Fund 194(Cost Center Fund)-Cat B(Adm.&Overhead)-This fund provides appropriations to administer and manage the County's tourist development program. FY 11 Actual FY 12 Approved FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr Variance Annual Budget Work Order Issued Total PO/WO& compared to PO+ Description _ Total Actual Annual Budget _ (Encumbered) Spent/Received Actual Spent _ Actual Expenses Personal Service 584,614 595,400 0 573,311 573,311 -3.7% Operating 349,508 536,600 14,034 406,342 420,376 -21.7% Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances(Grants&Aid) 0 0 0 0 0 n/a Transfers 344,800 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 227,400 0 227,400 227,400 0.0% Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 43,000 0 0 0 n/a Transfer to 198 Museum 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer to Grant Fund 710 0 0 0 0 0 n/a Transfer-Constitutional 0 37,900 0 33,114 33,114 -12.6% Transfer to Grant Fund/Match 30,941 0 0 0 0 n/a Reserves 0 0 0 0 0 n/a Total Expense(Under)/Over 1,309,863 1,440,300 14,034 1,240,167 1,264,201 -12.9% Revenue TDC Tax Revenue 1,547,064 1,516,100 0 1,655,715 1,655,715 9.2% TDC Tax Settle/FY12 Accrual Est. 65,949 0 0 0 0 n/a Revenue Reserve 0 (75,800) 0 0 0 -100.0% Intergovernmental Revenue*** 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements/Misc 0 0 0 0 0 n/a Reimbursements InterDept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 193 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 12,749 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan/Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 3,549 0 0 1,655 1,655 n/a Carryforward -6,300 0 0 4,000 4,000 n/a Total Revenue(Under)/Over 1,623,011 1,440,300 0 1,661,371 1,661,371 15.3% H:'Mark items\TDC\Financial Reports\2012 4th Qtr Prelim\FY 12 TDC Budget Report by Fund YE Prelrn1 FY 12 TDC Budget Compare Report-Prelim 4th Quarter 10/14/20126:36 Alij tober 22,2012 October 1,2011 thru Sept 30,2012 Old Business 8-a 8 of 11 Fund 195(Capital Fund)-Cat A-Beach Renourishment)-This fund appropriates dollars for beach renourishment and pass maintenance projects. FY 11 Actual FY 12 Approved FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr Variance Annual Budget Work Order Issued Total PO/WO& compared to PO+ Description Total Actual _ Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 483,653 0 0 0 0 n/a Operating 169,641 0 0 0 0 n/a Capital 0 0 0 0 0 n/a Projects 4,228,352 3,307,835 1,054,484 1,078,781 2,133,265 -35.5% Remittances(Grants&Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 164,600 163,000 0 163,000 163,000 0.0% Transfer to 184 Promo 150,000 150,000 0 150,000 150,000 0.0% Transfer 185 Proj Mgt 0 726,000 0 726,000 726,000 0.0% Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 198 Museum 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer to Grant Fund 710 0 53,000 0 49,730 49,730 n/a Transfer-Constitutional 89,218 0 0 0 0 n/a Transfer to Grant Fund/Match 0 0 0 0 0 n/a Reserves 0 25,338,178 0 0 0 n/a Total Expense(Under)/Over 5,285,464 29,738,014 1,054,484 2,167,511 3,221,995 -89.2% Revenue TDC Tax Revenue 4,460,892 4,371,800 0 4,774,184 4,774,184 9.2% TDC Tax Settle/FY12 Accrual Est. 190,161 0 0 0 0 n/a Revenue Reserve (218,600) 0 0 0 -100.0% Intergovernmental Revenue*** 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 n/a Reimbursements/Misc 1,931 50,000 0 0 0 n/a Reimbursements InterDept 0 0 0 0 n/a Contributions 9,345 0 0 8,883 8,883 n/a Transfers 0 0 0 0 n/a Transfer frm 183 0 0 0 0 n/a Transfer frm 193 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 n/a Transfer frm 195 0 0 0 0 n/a Transfer Tax Collector 36,762 0 0 0 0 n/a Charges for Service 0 0 0 0 n/a Loan/Bond Proceeds 0 0 0 0 n/a Interest/Misc. 196,273 150,000 0 137,722 137,722 -8.2% Carryforward 26,406,200 25,384,814 0 25,996,900 25,996,900 2.4% Total Revenue(Under)/Over 31,301,565 29,738,014 0 30,917,688 30,917,688 4.0% H:Wtark items\TDC\Financial Reports\2012 4th Qtr Prelin\FY 12 TDC Budget Report by Fund YE Prelim FY 12 TDC Budget Compare Report-Prelim 4th Quarter 10/14/20126:36 RP tuber 22,2012 October 1,2011 thru Sept 30,2012 Old Business 8-a 9 of 11 Fund 196(Cost Center Fund)-Disaster Recovery-Advertising-Replenished from dollars swept from Fund 194 at year end per 2005-43. FY 11 Actual FY 12 Approved FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr Variance Annual Budget Work Order Issued Total PO/WO& compared to PO+ Description Total Actual Annual Budget _ (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 0 0 0 0 n/a Operating 323,259 362,930 0 72,551 72,551 -80.0% Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances(Grants&Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 198 Museum 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer to Grant Fund 710 0 0 0 0 0 n/a Transfer-Constitutional 0 0 0 0 0 n/a Transfer to Grant Fund/Match 0 0 0 0 0 n/a Reserves 0 1,000,000 0 0 0 -100.0% Total Expense(Under)/Over 323,259 1,362,930 0 72,551 72,551 -94.7% Revenue TDC Tax Revenue 0 0 0 0 0 n/a TDC Tax Settle/FY12 Accrual Est. 0 0 0 0 0 n/a Revenue Reserve 0 0 0 0 0 n/a Intergovernmental Revenue*** 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements/Misc 0 0 0 0 0 n/a Reimbursements InterDept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 193 0 0 0 0 0 n/a Transfer frm 194 344,800 43,000 0 0 0 n/a Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 0 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan/Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 8,477 0 0 5,617 5,617 n/a Carryforward 1,130,500 1,319,930 0 1,079,400 1,079,400 -18.2% Total Revenue(Under)/Over 1,483,777 1,362,930 0 1,085,017 1,085,017 -20.4% H:wlark items\TDC\Financial Reports\2012 4th Qtr Prelin\FY 12 TDC Budget Report by Fund YE Preliml FY 12 TDC Budget Compare Report-Prelim 4th Quarter 10/14/20126:36 AP tuber 22,2012 October 1,2011 thru Sept 30,2012 Old Business 8-a 10 of 11 Fund 198(Cost Center Fund)-Cat C(County Museum Operating Budget) FY 11 Actual FY 12 Approved FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr FY 12 Thru 4th Qtr Variance Annual Budget Work Order Issued Total PO/WO& compared to PO+ Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 887,194 922,800 0 866,043 866,043 -6,2% Operating 455,455 509,700 0 434,517 434,517 -14.8% Capital 9,616 6,900 0 12,372 12,372 n/a Projects 0 0 0 0 0 n/a Remittances(Grants&Aid) 0 100,000 0 100,000 100,000 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 198 Museum 0 0 0 0 0 n/a Transfer to 314 Museum Capital 130,000 100,000 0 100,000 100,000 n/a Transfer to Grant Fund 710 0 0 0 0 0 n/a Transfer-Constitutional 29,295 28,700 0 31,353 31,353 9.2% Transfer to Grant Fund/Match 0 0 0 0 0 n/a Reserves 0 16,200 0 0 0 -100.0% Total Expense(Under)/Over 1,511,560 1,684,300 0 1,544,286 1,544,286 -8.3% Revenue TDC Tax Revenue 1,464,770 1,435,500 0 1,567,642 1,567,642 9.2% TDC Tax Settle/FY12 Accrual Est. 62,441 0 0 0 0 n/a Revenue Reserve 0 (71,800) 0 0 0 -100.0% Intergovernmental Revenue*** 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements/Misc 7,040 0 0 4,386 4,386 n/a Reimbursements InterDept 0 0 0 0 n/a Contributions 991 0 0 3,490 3,490 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 193 0 100,000 0 100,000 100,000 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 12,071 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan/Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 1,875 0 0 1,589 1,589 n/a Carryforward 232,700 220,600 0 277,500 277,500 25.8% Total Revenue(Under)/Over 1,781,889 1,684,300 0 1,954,608 1,954,608 16.0% H:.Mark items\TDC\Financial Reports\2012 4th Qtr Prelin\FY 12 TDC Budget Report by Fund YE Preirn1 October 22,2012 Old Business 8-a 11 of 11 TDC Quarterly Budget Report Preliminary 4th Quarter FY 2012 Overall Revenue Summary comments: These budget to actual reports are preliminary and will change when year end accounting entries are posted. Tourist Tax revenue as shown reflects 11 months of recorded activity. An accrual entry will be posted to record the 12th month. There will also be an accrual adjustment added for the last payroll of FY 12. Fund 183 TDC Beach Facilities Capital Summary comments: Budgeted projects are proceeding. Fund 184 TDC Marketing&Promotion Summary comments: Budget is 94%expended or encumbered. Fund 185 TDC Capital Project Administration Summary comments: Expenditures are consistent with expectations Fund 193 Non-County Museums Summary comments: Budgeted grants are approximately 54%expended/encumbered Fund 194 TDC Administration Summary comments: Revenue and expenditures are consistent with expectations. Fund 195 TDC Beach Renourishment Capital Summary comments: Budgeted projects are proceeding. Fund 196 TDC Disaster Recovery Summary comments:Ordinance 11-02 Subsection(a)(3)reads in part as follows:The Disaster Recovery Advertising Fund will continue to be financed from the 23.236%of the 2%tax to maintain a maximum level of$1 million. At the end of FY 11 the cash balance in the fund was more than$1 million thus no additional transfers into this fund were needed. The current forecast does not anticipate an additional transfer to be required at the end of FY 12. If during FY 13 as budgeted expenditures take place the fund balance dips below$1 million a transfer in of additional funds may be required. Budgeted expenditures are for the Group Meeting Promotion Program. Fund 198 County Museums Summary comments: Revenue and expenditures are consistent with expectations October 22,2012 Old Business 8-c 1 of 5 From: GreeneColleen Sent: Monday, October 15, 2012 9:13 AM To: HenningTom Cc: Klatzkow]eff Subject: Public Beach Access&the Florida Administrative Code Good Morning Commissioner Henning: In response to your request, attached are two relevant sections from the Florida Administrative Code to define "public beach access." I am planning to add this information to the next TDC Agenda based on the discussion from the last meeting. Please feel free to contact me with any questions or if you would like any additional information. Thank you. Section 62B-36.002(11) defines "public beach access" both primary and secondary. (11) "Public Beach Access" is an entry zone adjacent to a sandy beach under public ownership or control which is specifically used for providing access to the beach for the general public. The access must be signed, maintained and clearly visible from the adjacent roadway. The types of public beach access sites are: (a) "Primary Beach Access" is a site with at least 100 public parking spaces and public restrooms. (b) "Secondary Beach Access" is a site that may have parking and amenities, but does not qualify as a primary beach access. Section 62B-36.007(a) and (c) also defines "public beach access" as it is used to determine cost share (state funding) for eligible beach projects. (1) Until the unmet demand for repairing Florida's beaches is satisfied, the Department intends to cost share equally the costs with local governmental entities, except where actual cost savings from regional coordination can be demonstrated pursuant to subsection 62B- 36.007(2), F.A.C. The Department will cost share up to 50% of the non-federal share of projects subject to adjustment for the level of public accessibility calculated using the following criteria: (a) Primary beach access sites shall be granted eligibility for one-half mile in each shore- parallel direction from the access site plus the shoreline length of the access site. (b) Public lodging establishments shall be granted eligibility based upon the percentage of units available to the public, rounded to the nearest 10%, times the property's beachfront footage. (c) Secondary beach access sites shall be granted eligibility for the shoreline length of the access site. Additional eligibility shall be granted for up to one-auarter mile in each shore parallel direction at a rate of 52.8 linear feet per parking space, provided: 1. Parking is located within one-quarter mile of the secondary beach access site; and 2. Parking is clearly signed or otherwise clearly designated as parking for the general public on an equal basis. October 22,2012 Old Business 8-c 2 of 5 Page 1 • Leis , I of 1 DOCUMENT FLORIDA ADMINISTRATIVE CODE Copyright©2012.State of Florida,Department of State. All Rights Reserved. *** This document reflects changes received through August 31,2012*** TITLE 62 DEPARTMENT OF ENVIRONMENTAL PROTECTION DIVISION 62B BEACHES AND COASTAL SYSTEMS CHAPTER 62B-36 BEACH EROSION CONTROL ASSISTANCE PROGRAM 62B-36.002, F.A.C. 62B-36.002 Definitions. (1)"Annual Funding Request and Local Long Range Budget Plan" is the document submitted by the eligible go- vernmental entity which includes a detailed description for the next fiscal year's funding request and a schedule for the disbursement of funds to be requested for beach management projects or related activities over a given period of time. (2)"Beach Management" is protecting,maintaining,preserving,or enhancing Florida's beaches including but not limited to,restoring or nourishing beach and dune systems,dune protection and restoration activities,restoration of nat- ural shoreline processes,inlet management activities to facilitate sand bypassing,construction of erosion control struc- tures,supporting engineering and environmental studies,project monitoring,mitigation,and removal of derelict struc- tures and obstacles to natural shoreline processes. (3)"Contractual Services"are the provision of engineering,professional,or scientific services for eligible activities as otherwise described in this chapter. Such activities may be performed by a private company or individual,or,if ap- proved by the Department,pursuant to subsection 62B-36.007(4),F.A.C.,an eligible governmental entity. (4)"Critically Eroded Shoreline" is a segment of shoreline where natural processes or human activities have caused,or contributed to,erosion and recession of the beach and dune system to such a degree that upland development, recreational interests,wildlife habitat or important cultural resources are threatened or lost.Critically eroded shoreline may also include adjacent segments or gaps between identified critical erosion areas which,although they may be stable or slightly erosional now,their inclusion is necessary for continuity of management of the coastal system or for the de- sign integrity of adjacent beach management projects. (5)"Department" is the Department of Environmental Protection. (6)"Eligible Governmental Entity" is any state,county,municipality,township,special district,or any other public agency having authority and responsibility for preserving and protecting the beach and dune system. (7)"Inlet" is a short narrow waterway including all related flood and ebb tidal shoals and the inlet shorelines,con- necting a bay,lagoon,or similar body of water with the Gulf of Mexico,the Straits of Florida,or the Atlantic Ocean. Improved,altered or modified inlets are those where stabilizing rigid coastal structures have been constructed,or where inlet related structures or features such as channels have been constructed or are actively maintained and the channel depth is greater than the inlet system would support in a natural state. (8)"Project Agreement" is a contract executed between the Department and the eligible governmental entity that explicitly defines the terms and conditions under which the project shall be conducted. (9)"Project Boundary" means the shoreline of the beach management project and the first row of development immediately landward of the beach vegetation line or beach erosion control line,whichever is further landward. October 22,2012 Old Business 8-c 3 of 5 Page 2 62B-36.002,F.A.C. (10)"Project Phase" is a logical step required in developing and implementing a project. A typical project will normally include the following phases: (a)"Feasibility" -is the characterization of the erosion problem and constraints on remediation alternatives,devel- opment and analysis of alternatives to address the problem,and selection of the cost-effective,environmentally sound alternative that avoids or minimizes adverse impacts. (b)"Design and Permitting" -is the development of plans,specifications,permit applications and final costs for the project. (c)"Construction" -is the execution of the selected project. (d)"Monitoring" -is the collection of project performance,biological and environmental data. (11)"Public Beach Access" is an entry zone adjacent to a sandy beach under public ownership or control which is specifically used for providing access to the beach for the general public. The access must be signed,maintained and clearly visible from the adjacent roadway.The types of public beach access sites are: (a)"Primary Beach Access" is a site with at least 100 public parking spaces and public restrooms. (b)"Secondary Beach Access" is a site that may have parking and amenities,but does not qualify as a primary beach access. (12)"Public Lodging Establishment" is any public lodging establishment currently licensed by the Department of Business and Professional Regulation in the classification of"hotel","motel"and"resort condominium" with six or more units and fronting directly on the sandy beach. (13)"Statewide Long Range Budget Plan" is the planning document used by the Department to schedule the dis- bursement of funds over a given period of time.It is developed in coordination with eligible governmental entities based on the Strategic Beach Management Plan and Local Long Range Budget Plans. (14)"Strategic Beach Management Plan" is the Department's adopted plan for management of the critically eroded shoreline of the state and the related coastal system. AUTHORITY: Rulemaking Authority 161.101, 161.161 FS. Law Implemented 161.088, 161.091,161. 101, 161.161 FS. HISTORY New 6-10-83,Formerly 16B-36.02, 16B-36.002,Amended 12-25-03. ANNOTATIONS Critically-eroded beaches In an action involving damage by hurricanes and tropical storms,beaches within a county were identified as criti- cally-eroded beaches under subsection 62B-36.002(4),F.A.C.,and the county sought to restore the beaches through renourishment.It was held that,if the shoreline was lost due to avulsive event,the public(in this case,the county)had the right to restore its shoreline up to the mean high water line. Walton County v. Stop the Beach Renourishment, Inc., 2008 Fla. LEXIS 1646(Fla. Sept.29,2008). October 22,2012 Old Business 8-c 4 of 5 Page 1 Lexshexis'� 1 of 1 DOCUMENT FLORIDA ADMINISTRATIVE CODE Copyright©2012.State of Florida,Department of State. All Rights Reserved. *** This document reflects changes received through August 31,2012*** TITLE 62 DEPARTMENT OF ENVIRONMENTAL PROTECTION DIVISION 62B BEACHES AND COASTAL SYSTEMS CHAPTER 62B-36 BEACH EROSION CONTROL ASSISTANCE PROGRAM 62B-36,007, F.A.C. 62B-36.007 Project Cost Sharing. (1)Until the unmet demand for repairing Florida's beaches is satisfied,the Department intends to cost share equally the costs with local governmental entities,except where actual cost savings from regional coordination can be demon- strated pursuant to subsection 62B-36.007(2),F.A.C.The Department will cost share up to 50%of the non-federal share of projects subject to adjustment for the level of public accessibility calculated using the following criteria: (a)Primary beach access sites shall be granted eligibility for one-half mile in each shore-parallel direction from the access site plus the shoreline length of the access site. (b)Public lodging establishments shall be granted eligibility based upon the percentage of units available to the public,rounded to the nearest 10%,times the property's beachfront footage. (c)Secondary beach access sites shall be granted eligibility for the shoreline length of the access site. Additional eligibility shall be granted for up to one-quarter mile in each shore parallel direction at a rate of 52.8 linear feet per parking space,provided: 1.Parking is located within one-quarter mile of the secondary beach access site;and 2.Parking is clearly signed or otherwise clearly designated as parking for the general public on an equal basis. (d)Eligible shoreline lengths cannot overlap. (e)The sum of the eligible shoreline lengths,as defined above, is divided by the total project length to determine the percentage of the total project that is eligible for cost sharing. (2)Cost savings,which occur due to the planned geographic coordination or sequencing of two or more projects between eligible governmental entities, may qualify for additional reimbursement.Geographic sequencing means com- bining two projects together for the purpose of construction contracting.In order to determine the increase in the state's cost share the projects shall be bid jointly and separately to demonstrate the cost savings of combining the projects.The cost share shall be adjusted not to exceed the state's maximum cost share amount of 75 percent of the eligible costs. (3)All costs of environmental and performance monitoring required by the Department's permit with the govern- mental entity or a permit issued to the US Army Corps of Engineers,are eligible for cost sharing. (4)The Department will cost share for private contractual services necessary to conduct the project. Services may be contracted to a governmental entity if the Department is shown evidence that the entity's proposal is cost effective,of sufficient professional quality,and otherwise in the general public interest.In determining whether contractual services are cost effective,the Department shall consider cost estimates provided by the governmental entity from fully qualified private companies or individuals. Specific contractual services performed by or for local governments shall be subject to October 22,2012 Old Business 8-c 5 of 5 Page 2 62B-36.007,F.A.C. specific accountability measures and audit requirements and be consistent with the principles of Chapter 287,F.S.,for competitive bidding and opportunity. AUTHORITY: Rulemaking Authority 161.101, 161.161 FS. Law Implemented 161.088, 161.091,161. 101, 161.161 FS. HISTORY New 6-10-83,Formerly 16B-36.07,Amended 4-27-86,Formerly 16B-36.007,Amended 12-25-03. R • .**, ' Ng "ti 4*. K E T Ft'41' rvArci. t - 13 1\ti rt, aples ; .. arco Island .*w: . Everglades RIOm Research . __. .. .... , , , .. • ..„.... . 1..1;..,,,.......3435:„.1 .4,...„;0,,,,,,.,...:„:„I,,,.:::•::•.,...,..... The Collier County Tourist Development.C+o ndll- + - --- -:.+: i I 21,- � II d Jy} Research Data Services, Inc. Ober 22, 20 - _ . , @Naples Marco Island Everglades.,. 8, ^ Vk -Pk 1-.0 I l'1, + 4 + ., " f. i -')Research Data Services, Inc. 2012 October 22,2012 Marketing Partner Repo t ad,2 y s v Economic ,, ; : � 1 .. :-:.,, , . . \�\�� ,..„.„ ..,-4 ... _......... _....,........:„..,„ .. _ ._.. . . ,,,,,,.....11,4 ,.:. 1_ ,..., ,,. 4 .0 ,.440iiii ,: we.,.. ,,,.,. ..._. , 50.0 ...... / \, 00,41,_ 0...., .\\ : \ § \ ^\ ::,.. \ ©Research Data Services, Inc. 2012 4of122 October 22,2012 Marketing Partner Repo , 0 , for Job Growth/New H omes f0 bond-buying program Hobbled Hiring bond- for sale, launched a new faltering When the Federal Reserve a in September,it was iNnetwhohuosmaneos's 450 (QE3)in S P part 11111111 responding in nart to mrowth. *, 250,000 200,000 Ai:;,',v''''' zf, Three-month a ver a e 300 k m 4. 150 11; 44, 150,000 :::,%. (....14...,..! 0 I tio 1 '11 1/12 100,000 , ,., r08 1 '°9 ,,c ,—.---. ,',„; *, '',,:,,,t; '),*;',"',.,;,, ‘,Tt'. , ,Yi(c;., f'0t''''' 50,000 ,,,e, , . ,,,i,e,,a4i1„•',4.;,,4-e4, ,4th,1ob5 1-:''', ,- -— 44, :C4,6•/;/ / ' ,., ,6.,, 1,41.,.)44/f7.7.t•,iwil'' , , I A n .„ ‘,„iiiik ' l' F M Alm 4 v --/,,, 1 ... j annual rate n ent De artm r N U Source: Commerce C A S 1 ° ,12 The Wall S r t eet Journal --1,-.-,,.,.,, ,. ,,, 2011 Note: Seasonally adjusted at an 1 Source:Labor Department (.)Research Data Services, inc. 2012 Consumer C r :11.1‘: ner epo Personal Saving �, ...,:.,, 4. .• Consumer confidence index Personal saving rate J 70 • ♦ 4.2% 1111 -"IP! 60 i 4.0 Ilk .. .• .• .....„50 3,8 . .. . ....„. .„....... ..........„ ..,......... ......., ......„.............. .. ..„.....„„..... . ...,„„.....,.....„.......„. .........„. ............ ... ........,„„„„„..„........ ...„,„...................... ...........„..„..„.._. ...„.„,...„_,,,,.. ......„............. .„ .. ,.....„.....,„......... 40 3,6 Aik, ,, 30 3.4 I I I I I I zeivemmi 2011 1 '12 2012 Source: Conference Board Source:Commerce Department `` Research Data Services, Inc. 2012 October 22,2012 Marketing Partner Repo , 6 of 122 Euro/Economic Confidence _,, How many dollars Economic Confidence Index one euro buys -15 iihi 1.30 IIII,E - 0 120 -45 A IF 1.10 -60 It ,,;. k '10 I '11 I '12 2011 1'12 ry Source:WSJ Market Data Group Source: Gallup : '1.)Research Data Services, Inc. 2012 October 22,2012 Marketing Partner Repo 7 of 122 YTD January — September 2012 , Visitor Profile IL "•• fi4yrt'" ©Research Data Services, Inc. 2012 a; • October 22,2012 N m b e r of Visitors 8 of 122 9 Partner Repo sa YTE) 2012 First Quarter 551,500 +7.8 Second Quarter 359,700 +5.3 July 112,900 +2.7 August 92,400 +3.8 September 73,500 +4.0 Third Quarter 278,800 +3.3 r itt% D 2012 1,200,000 +6.0 .:LIM ppyy��,,�� 'F5 ©Research Data Services, Inc. 2012 w Octobee:22,2012 E ' co nom i m pacts of T urtsm YTD 2012 .„, ..:‘ g:= First Quarter $537,523,542 +12.9 Second Quarter $377,344,964 +9.2 July $55,176,953 +6.5 August $61,247,745 +7.4 September $51,936,152 +10.2 9 Third Quarter $198,360,850 +7.7 . `atigg flostan YTD 2012 11 2296 -x- 11.7 § g ©Research Data Services, Inc. 2012 Visitor markets 22,Partner Marketing Partner Repo 10 of 122 # of rm Visitors 2012 -:.. Florida 434,972 +0.7 ,,ra , Southeast 79,371 -2.1 Northeast 240,372 +4.5 Midwest 192,249 +10.6 Canada 31,351 +35.5 Europe 166 100 +21.3 US Opp Mkts 55,585 +Q.4 q YTD 2012 1,200,000 +6.0 .- ski 3•��T ©Research Data Services, Inc. 2012 Occupancy/ADR October 22,2012 Marketing Partner Repo 11 of 122 YID 2012 . Occupancy ADR 2011 2012 % A 2011 2012 % February 83.8% 86.6% +3.3% $233.1 $253.8 +8.9% 1a' 11t -F 9 1%0 92.2°l0 +3. %€r � 40-6 r s r l �� . . . April 76.1% 78.0% +2.5% $217.1 $223.3 +2.9% ..-:....., ....,., 450 r �/ ' r ' ,l i �4 a r � : x ✓� .,. a� „c , ia fix June 61.3°/ 61.9% +1.0% $134.2 $141.4 +5.410 „. x „..,,,, ,„ c/ ash% �v 4.* l E 1 I �h , +r, .9$r� e �.,�.:. � ,.rte=,elf ., _. / (F1�amrt1 r August 50.0% 51.1% +2.2% $102.4 $110.7 +8.1% September '4A1 8.7% 49.7% +2 : % � -1 8. ` e� ft t--' i s y �m ©Research Data Services, Irzc. 2012 October 22,2012 Marketing Partner Repo 12 of 122 =.3 Executive Summary September 2012 ........., ,,:automits:r fiLL„ ; �.YAY Q Research Data Services, Inc. 2012 Visitor Metrics is October 22,2012 3aof 122 Partner Repo September 2012 ❖ This September, 731500 visitors stayed in Collier lodgings (+4.00/b). Travelers spent $34.8 million in the destination, with a total economic impact of $51.9 million (#1a20/0),. Key performance statistics are as follows: x September: 2011 2012 % A Occupancy 48.7% 49.7% +2.1 Ea ADR $103.0 $108.7 +5.5 RevPAR $50.2 $54.0 +7.6 q N 5 rs Research Data Services, Inc. 2012 • October 22,2012 Visitor Metrics 4aof 122 Partner Repo September 2012 vg • Eight of every ten property managers (793%) indicate that their three month forward reservation levels are the same or better than this time last year: wo of Properties (September) Reporting Reservations: 2011 2012 Up 48.6% 37.9% The Same 20.0 41.4 Down 22.9 13.8 d f ,iy ©Research Data Services, Inc. 2012 Visitor Metrics 5 Marketing Partner Repo 1 of 122 `6 September 2012 ❖ Lead by growth from its core Northeastern and Midwestern markets, this September, the Naples, Marco Island, Everglades area drew visitation from the . following core markets: . 2011 2012 September Visitor # Visitor # % A Visitation Florida 33,229 33,737 +1.5 Southeast 4,807 4,410 -8.3 Northeast 7,141 8,805 +13.2 Midwest 5,656 6,688 +18.2 Canada 1,202 1,176 -2.2 0� ,z Europe 15,059 15,950 +5.9 x: ::::740:;:(: Mkts. of Opp. 3,606 3,454 -4.2 Total 70,700 73,500 +4.0 F Research Data Services, Inc. 2012 Octo2Transportation 6aof 122 Partner Repo September • Half the visitors 1.8%) flew to reach the destination , this September, an increase over last September (2011: 7. % . • Southwest Florida International (RSW) is the airport of choice for 56A% of these travelers (2011: 55.7%), while Miami International garners 21.7% of related deplanements this year g ©Research Data Services, Inc. 2012 O 2F r t T' m e Visitors M7 of 122 Partner Repo :;a September 2012 • Nearly two of every five visitors 7.9%) are in the Naples, Marco Island, Everglades area for first time this September (2011: 38.20/9)„ if 4 tk ©Research Data Services, Inc. 2012 Octo2Marketing nformation; 1 Partner Repo 8 of 122 .4 September 2012 ❖ The Internet is the most dominant element in consumers' travel planning. As many as 91.6% cite using the web as a source of r: information for their trip. `)Research Data Services, Inc. 2012 12 Satisfaction/ Demog ra ct ngI nerRepo `- September 2012 • The vast majority (94.2%) find their stay to be satisfying and 88.9% plan to return to the area. • On average, September 2012 visitors are younger ,. (2011: 47„5 year age; 2012: 7. years of age), with a reported median household income of $146,471 (2011: $144,080).`` Research Data Services, Inc. 2012 October 22,2012 Marketing Partner Repo e 20 of 122 Smith Travel Researchm� :I fir,- �e ... . . September I Not .......: ...... Yet Availab yE 0,2390,41c, ,....motiort.„. :00110.0mt ... ;.,,,le.iimi. ...0.00.04,es ,, ,imistesp, :::111.0.1.e.r.,,,,,? •..........._ "_ -. ,:mic...$1,,, .: .i.,164.;„30:::,.:..,...,4, .....lire.:10 .„....,:::40,001:44,„:m :,,,„ . ........„...:„„,......„..„.., :...54.1144trrosv 1, ' October 22,2012 Marketing Partner Repo 21 of 122 .■ September 1 b , e .s/t O or Profile , , 4,2.,).7,A1,, .i,,,..v..1%- .,4;,44.414. # . ,„9„..,,, „ t,,. t,,,i4t.tx; ,tf,ill'444 '"‘,,,t', ,„,„, ,...„, ,.5„ :‘,,*,',,c11;sr, - 4 ,01, -,•,• ., ,M4t7,7,21.„-; (`-')Research Data Services, Inc. 2012 October 22,2012 \fisitation Markeng Partn er Repo 'September September %9. 11- 1' 2011 2012 wo 70,700 73,500 +4.0 ti. ©Research Data Services, Inc. 2012 October 22,2012 • Im :acts f T a ` � Ec no mI September September 2011 2012 0 $47,142,140 $51,936,152 + 10.2 �dx N3Y� i to /4 8 31y ©Research Data Services, Inc. 2012 Visitor • October 22,2012 Marketing 122 Partner Repo ¢ 24 of September # ef VI it,. rs ,, 2012 A if d Florida 33,737 +1.5 Southeast. 4,410 -8.3 Northeast 8,085 +13.2 Midwest 6,688 +18.2 Canada 1,176 -2.2 ti ,e, Europe 15,950 +5.9 iii US Opp Mkt, 3,454 -4.2 h' i TOTAL 73,500 +4.0 Fay ©Research Data Services, Inc. 2012 October 22,2012 ■ Marketing Partner Repo Pu r ose of Try 2501122 2011 2012 i Vacation/Weekend Getaway 74.3% 78.5% Group Travel N/A 28.8 Special Event 11.4 9.9 Visit with Friends/Relatives 6.5 8.3 wedding/Honeymoon 6.5 5.6 i a Y (c)Research Data Services, Inc. 2012 October 22,2012 M Partne epc)First Tim Visitors (% 26� m�a 50.0 4 September 40.0 �2 371'9 30.0 31.3 32 9 20.0 • k v f.Ey 10.0 �✓ 0.0 - 2011 2012 o New Market Share • Gain from FL ``�Research Data Services, Inc. 2012 Transportati on Mod October 22,2012 eting Partner Re e 122 Po September „ . 80.00 . -- , -\' , , ,,, ,,,,,,, ., , , 0 2011 020121 70.0 1 ,,. ., --''''',;'''i-: -;;;-,1e,.;;;;„ -:4'4.„;';;;::''' ''''-241i.', '',''''4',"' -, ''''''''' ''''''',;;:-;''sil,'#•;''''',,,-;',-44*',;-' ' ' :''' .';',',,i`i';-, '' 60 0 --'''''''',,•(- -' ,,, - .---''''-,---,,-,,rio,,-; ':',';.,:,,,,,,4,,,,,,' ,,,,,,, ' ', -t-,:':,:, ' ,,4'''',:,---,- ----,,',;.,!:r:-,-,„., ,. ',..,i,„,;,,,, ,,,,,4,,,,,,,,,-. ,, ,, • :-,,,,-',, ''''''N'',..-':;tf'',--51"8" ' ''''‘',- -:"' ' ,,.,,,', ''' .,:,,--,' , , . ,, ' ‘''--,<',!,-,' -. '4',:3''', '„),-,,:' ::,;.:.:-.', , ,, ''':' -.%•,,A„,,,;,,, , '., ' ' 50.9 50.- n % 40.0 11 1 Er 30.0 ril '-- --- I . ' I t.E m . . 20.001 1 ,::, , . I ., X..... ,, SI.. io.o I , ,, . , , , .,,,,,,, ,.., ..., „ ' ' o.o r . I '''''''',-1 I Plane Personal Car Rental Car , .•:'11'%;i,„.i.:Z,',',:,-it!it October 22,2012 4, '" Marketing Partn Repo s Airports of DAM la nemo nt September 0 „ ,„ q 60.0 _ „.„,,,4„,..1,,,,,,,, , ,.., ,,, s,..„,-.s ..,.,.,..,,,„,, , ,,. ,. 50.0 7-- © 40.0 � a 30.0 ,i, ,,,, ,,,, 20.0 Sit i x 10.0 02011 II 2012 Southwest Florida International E; ' 3 ``�Research Data Services, Inc. 2012 October 22,2012 Marketing Partn Repo Airports of Deplanement September , 30.01 ' , s � X4.2 25.0— 0 2011 LI 2012 " 20.0 ,. x d % 15.0 - 16 1 10.3 10.0 .5 F ,r _ 3 .0 5.0-'' ke Miami Orlando/ Tampa Ft. Lauderdale ' Sanford ", Research Data Services, Inc. 2012 October 22,2012 Marketing Partner Repo • Visitor Perceptionsi22 Sep Sep 2011 2012 Satisfaction (combined) 91.8°/o 94.2% Would Recommend 90.5 93.3 More Expensive 7.2 8.0 Plan to Return 83.0 RR Atf't1A. wrwr 8 wr Q Ir4k, • .4`4,11' 4 t ©Research Data Services, Inc. 2012 October 22,2012 s Markting Partner Rep. Average Age/ Median I Sep Sep 2011 2012 Average Age (yrs) r'r 47.5 47.0 Median Hti Income ,z $144,080 $146,471 a •b'P ,g:',h N34 <5 y13 ©Research Data Services, Inc. 2012 October 22,2012 ketin Partner o P Size/Length � -'.,, ,,, Sep Sep 2011 2012 :7 Patty Size 2.3 2.4 ::: .:,. . .::::::: ... .....:.:. Length Stay (Days) 4.7 4n6 . .,........ ,.. ,,f, woo; jp........„........t.„..!..i.1.1.1.,,,t...:.:,:.:.1.1.! :.pF .;:.' . " ,...„.......,", is'l :.'. '%RCS.. ,A �l],, ``-'Research Data Services, Inc. 2012 .. ri n' - 5 �' t.v A "yam 1 S f Y4 gill4;;:° .r rrt � 4,,,,,^:`, � /�� ; 1 4� � x 3s x • Inc. 2012 ©Research Data Services, octob , ,aples Marco Island Marketi �rt'- !�+° " t ce" air Focus Group Research Chicago, September 19, 2012 Octob aples Marco Island 4 Marketi rtF�� "" 35of122 """ a " Research Objectives 1 . Determine the criteria for choosing a luxury Florida beach destination 2. Assess perceptions of Naples, Marco Island and the Everglades relative to our competitive set: • St. Petersburg/Clearwater • Miami, Keys • Ft. Myers/Sanibel • Sarasota/Longboat Key • Bradenton/Anna Maria Island • Palm Beach • Ft. Lauderdale 1 . Identify opportunities for Florida's Paradise Coast against our set of competitive destinations 2. Test new creative concepts: • "Find Your Paradise" •"A True Taste of Paradise" octob afples Marco Island Marketi rt �6 36 of 122 " ." ., . What Respondents Seek in a Florida Vacation • "Going to a beautiful beach to relax, swim in the ocean and watch the shades of turquoise blue. The sunrises, surfing, sunsets and romance. " • "Shelling — because it's my alone time, playing golf, and spa time. . ." • "Exploring different beaches and local restaurants. Spa time and local restaurants." • "Deep sea fishing, boating, exploring the historic and cultural sights — and the unique dining venues . . ." • "Experiencing the sunsets, seeing the dolphins and manatees — and a 4:00 p.m. shower!" octo aples Marco Island Market 37of122 " ,„h "" Respondents Define "Paradise" as . . . • "Peacefulness, relaxation, ocean views with fine dining and pristine beaches" • "A place to escape from my everyday life — and be pampered and catered to" • "Serene beaches, spas and five-star resorts. Connecting with nature" • "Doing all of what I desire when I want in a place that makes me feel truly special in all respects" • "Peaceful, quiet, beautiful blue waters, sailing the ocean and eating local gourmet meals. • "Going to a great food festival, good art galleries" octo aples Marco Island Market' lh�F�Qr*a4f _ 38 of 122 Perceptions of Naples, Marco Island, Everglades • Luxury, pampering "being totally taken care of" • Romantic • Relaxing • Upscale — with up-market activities • Exceptional beaches • Luxurious resorts and spas • Great dining and seafood • Everglades, wildlife experiences, exotic nature • "Naples is my favorite destination. The beaches are stunning and the city is charming with lots to do and see. The Everglades are a WOW, and nearby" �F M Maples Marco Island MarkethjArt ao ` tligigfk 39 of 122 New Concept: "Find Your Paradise" Find Your Paradise . There are Florida beach vacations and then there are Florida beach vacations. The Paradise Coast is the later. The Paradise Coast, encompassing Naples, Marco Island and the Everglades, offers everything you could want in a luxurious beach vacation. What's your version of paradise? Escaping to your own secluded beach? Pampering yourself at a five-star luxury resort? Having a romantic outdoor dinner at a world-class seaside restaurant? Perhaps it's sailing into the sunset? Or playing a round of championship golf, fishing for Sailfish, or taking your family on an Everglades airboat safari? Perhaps it's a girl's day out exploring art galleries, antique shops and your favorite stores from New York, London and Paris? Or just enjoying your alone time to read and unwind on the beach or relax with a soothing deep-tissue massage while being serenaded by the gentle lapping of the waves? What's your version of paradise? You'll find it at Florida's last paradise: The Paradise Coast. flctob Marketi ItAi�,�'�raptes l arcoIsland f��$�"°" `" 40of122 '"""'“ c''"""T" New Concept: "Find Your Paradise” • Find Your Paradise . Uncrowded,Unspoiled, Unforgettable Private Beaches Spaing and 24/7 Perpetual Pampering ..;,4,10 i The Perfect Setting .j for Romance `' x d * i s -. Scenic Drives Family Recreation Beyond the - Beach aa The Art of Leisure , q, rix � ,; I Tropical Sophistication A Room with a View ✓ W v #,. „• Five-Star Service&Luxury . tl�a< r, Barefoot Dining 8 Entertainment 11120111= =ate err Dctob apps Marco Island Market' rt�F'� `✓ 41of122 '"" ° "" Results: "Find Your Paradise" Concept Testing Scale of 1 to 5 (Highest) I like this theme/message Scores from participants: 3, 5, 5, 4, 5, 3, 5, 5 (4.4) This represents a Naples, Marco Island Vacation to me Scores from participants: 3, 5, 5, 4, 5, 4, 5, 5 (4.5) I believe this message Scores from participants: 2, 5, 5, 5, 5, 4, 4, 5 (4.4) This story makes me more likely to visit this destination Scores from participants: 2, 4, 5, 5, 5, 3, 4, 5 (4.1 ) This would grab my attention if I saw it on TV/magazine, web Scores from participants: 2, 4, 5, 5, 5, 5, 5, 5 (4.5) aples M; rIsland flctob c Marketi rt A> '"r' ' sacs. 42 of 122 New Concept: "A True Taste of Paradise" A True Taste of Paradise. Spectacular beaches and spectacular dining doesn't always go hand in hand. Until now. Now, one of Florida's most exclusive beach destinations is offering gourmet getaways and haute cuisine in spectacular tropical settings. From barefoot beachside grills to one-of-a-kind outdoor bistros to world-class seaside restaurants, choose your version of dining in paradise. You'll find whatever tickles your fancy and taste buds at literally dozens of truly great restaurants. It's the perfect way to complement your beach holiday after a day at the beach, the spa, sailing, golfing, fishing, shopping, or exploring the world-famous Everglades. Looking for a true taste of paradise on your next Florida beach vacation? Visit the Paradise Coast. The sweet life just got a little sweeter. tples Marco Island : cob �@a `" " Market 1318 '' 43of122 '.�.,�',:tt' ''.." r New Concept: "A True Taste of Paradise" A True Taste of Paradise . Catch Your Own Dinner Tropical Sophistication Perpetual Pampering P Dinners by Candlelight and Moonlight t-14.1%7...... ..':....,-.--,-e4ii„;(,-17. .... . .... '.. '... 1, ri, mattmat:.....,, ...,::::..„ ' ..,...,;,. ..itt... s 4 Soak m the Views s 41rte,1,L Scenic Drives 'WIN a z . o. t ' ''''''' ' — fiii .., . Unplug Unwind Recharge { F a„ .�r ,-.` -- �, '` „ • �� Barefoot Dining -°-- � .,,..•.' Making Footprints on Your Private Beach octob ries Marco Island Marketi + - 44of122 ,�, .n � ��,_ Results: "A True Taste of Paradise" Concept Testing Scale of 1 to 5 (Highest) I like this theme/message Scores from participants: 4, 5, 5, 5, 5 4 5, 4 (4.6) This represents a Naples, Marco Island Vacation to me Scores from participants: 4, 5, 5, 5, 5, 5, 5, 4 (4.75) I believe this message Scores from participants: 3, 5, 5, 5, 5, 5, 4, 4 (4.5) This story makes me more likely to visit this destination Scores from participants: 3, 4, 5, 5, 5, 3, 5, 4 (4.25) This would grab my attention if I saw it on TV/magazine, web Scores from participants: 3, 4, 5, 5, 5, 5, 5, 4 (4.5) octob 04 aples lbiareo Island Market! f tgiki 45 of 122 "r.A®1 0 G 0 H to r-- FOCUS GROUP VIDEO Octob taples Marc+oIsland ,1 vlarketi 4,4114414p8,„4►r+�✓ '46of122 '...„w' , A�-- Discussion I Questions?,,,• ..,,,,,_,:;,,,--7,,,,, ii �:.,,:. :, 1 1 i- ,„......,,,,,..„,,, Advertising Report Paradise Advertising & Marketing, Inc . I Octob aples Marco Island Marketi rt 48of122 '� a� ru � , �- / r!r/r- ` s Wiz„a '.,,. w ': /. , ,< !!Iiiiii :.!)",0iii;:;i;!!:it ',''' 11.iii 'li!'il:i, I 331 3 4 r )1 j e' s4 �i *f ywrr wMw: �, x asasg� - 5 mF �.r�.• aa4� � i +rte ar 4e` '^ """ te, �M ','. 7). ) eti rt octo 4 aples Marco Island 1 Mark 48 of 122 '"""" "" esxana r- Stone Crab Festival Bon-Bone Of The Sea Return nf The Claw A Taste flf Paradise K a x ate g�u$ lea Nspk.Wol ''.. i E`r, E,! +.;! r s ..1 St rn ra f tsv�,il (tob(Ir 2 28 .�''' Stc tI(.crab FestiVAi 0ctc her 27 d E" :'. 2-week online campaign in Sept resulted in 8,987 website visits octob onaples Marco Island Market rtigrrfifigd(ttia " .-=50of122 fflnx,xi.of c, cacxnnr- Highly Targeted Meeting Planner es CADES Campaign For a healthy ROI,plan on paradise. Target: Al P.arAanw..Cfadt r, ..m.�,. • • Medical and Health Care Meeting ,(, Planners �:. t Market: lsPlaya Bach a Golf Retort • Boston s Il,kp. fRlaYik41AA:SAM ii# �.. Partners: r� • LaPlaya Beach & Golf Resort • The Naples Beach Hotel & Golf Tho Maples Baaoh Hotel a Golf Club �f�f ,h. r.x3,�ntt'.r.'st Wua:.,xx x�fJrxu Resort N rY Xf n:.1T >"pr , ,n-, .� n,•awe n.0 ,ad ts�;aaE� ,� , nro noaiostOnlonoonx,x,ary MND .L; e r octob aples Marco Island Market rt ••I W A T# ..F 0. G 45 R 51 of 122 in Planner h. esCAES Highly Targeted Meeting Campaign �, , s�t�' • A taste of Paradise .yt ro..r pv ld"e EManta.iWit penal FremleOe9 MVP.Peh.zld.-.r trw Target: , n: • Incentive Planners Market: r The Rite.Cartton,Naples • Canada �' ` 5 4�t+�tv'.^c II'1r G:Iw,.,el k qro ihtfl"=�°v r 555. tlS s itM lA;+t 4.r.n 5 f VA M' .,` Partners: •• The Ritz-Carlton, Naples "' ` {"` 4 xr • The Ritz-Carlton Golf Resort The RNZ CxltaeG 5 Reaorl.apies y w :+Nmnxmc, 4.5 ht I p%,:uri.nn Y p�v:0 pmn ,A'"va 5 Naples ,, , �..,,. .." f q 1' :rtM 3 i 3 rM N Nl t: K 1. - Na w»q�P q IJ: M4 ttl VIv Wm- le t ...xt'--1.5.T .,Ills r el';.1.0, r zv::. ,vu.^ octo aples Marco Island 1 Market! rt�-revimrtra a *a.+� " 52 of 122 Highly Targeted Meeting Planner escAPES Campaign Wekoms to our boardroom. 1ii54TV33, ElrOOLEAMSIMLannal 34 yYMMS � Target: °a ono too rn 4I3.333 1 a aid 333.4 WI/WU 3333 6,1 rr xa • Top Fortune 500 Meeting Planners Market: rc1 n _ Nllhin Mao decd Beth Resort and Spa • Texas i r smeswmdU'�nm.:am. woui, Partners: ,E • Hilton Marco Island Beach Resort & Spa Hann Nplas • Hilton Naples 11.3333133390.309413333333 34 33 �, � 43 f433' 4336.3103 43303.3331333333.3333 10111V( octoberdageniol aples Marco Island . •— 53 of 122 •,/ , Highly Targeted Meeting Planner N-"4-- -a eSCAPES Campaign Factor In the wow. . Target: . 0,1,`Ilite paradise r'oest'era,tweva■la er;,s,WIll, • Banking & Finance Meeting .. . .. .. .. .....,,,,,IM Fveralades Natonal Pa Planners M .....,_„........... 4,1: NA arket• • Marco Island Marriott Beach Resort,GM Club and Spa r4coed,71,es m le,se rrde,I,..,se.d Oss,:,Ann 325%05:m1re fe.e lo,t,es,e1,,p.te • Raleigh, Durham & Charlotte NC A,.:ns,int+re■,irapke.e1.1,..oxev,end,,,,er"h.,et,,a1,1.1.0.,i,r1,Ints ot ary Po,,,,.he,,2,,,,t 3n1 wre,a,,6 S10 Wi:mei:cowl io,hoer:mieory e,an,Maeoll Vicv,im.P....,e,;hat,afl,,r,el.ny,-,a 0,::&Ate,I ve le S40,K9'r e,Mt.:■,gee,i■. ca,"/A3M2eel. IS40007 Partners: . .:, ....... .... . ...... ... WM • Marco Island Beach Resort, Golf ',,.. . asgagaPtaaas*WaiiiitiTiiiiiiillil Waldorf Aston.Naples Club and Spa i.,...,,,.,d,•:..,c,,....,i,ed wad.Crth4n P.X,a.:C,Qoa,,WI e rd,Or oet,e eoeN • Waldorf Astoria Naples ,..,.:.,,,Ge Pew:,`.,:p.t^I'm,oearbva g,,.4 ' . . 444:044:Z --ElifilM11111111131111321 a R ono 1aples Marco Island 54 rt REr ' pt .54 oI 122 e`A Yrit of t?t SS C Meetings eScapes: October D msd;;krb 'X -u d,: .+ .mi. __..z.,..e. 7'x _ Open Rate 13% . SOSS4 zh,: � Factor in the wow. a Beetle faro rneefn suit wow your bottom !� � � lino as mti-ct+as your atlenWseSlppp493 O 3 PatatllSe I;OdStJnftk IAnpAnlne A 1 4a:ut wal snA Click-Through Rate 8 /0 / �taa�&r p l?fre S _ Le&ssblt inreoh ei end conwmiente,x€ssa with ndn-swo tls from 43 Genes.Your atroodares aril :r7r:Pfst'f'rlt r Lihse eora iAn(%S4do nrlshr't (N,:tfof k NicU aaacheo and aS�ee'Ilh7>e$ Na ontd Park.Partner links continue to be the Sakes na Doubate a p Sultos by Hinton Naples ream a R a maratdi errata our a llama to l-moron n oarna or most popular , followed by holoisreatomorxhl eYtmal`SWAM fotof s.obic oot MNI a �� tr., �a�i f osa;r s n�dde 2.aU��tl.wr€toet of rex tle moonrp s{ romod rg our eleoa c xrecaa 9Ai roan wins f orpeuos s ' views of Vie C ocorr e hoo Rhea Prciroe$ue poor atop and Meeting Deals and Meeting `��i$ ' vial tafit"rtit:nrrr Services Tenn, �� IY1pk0�3t/t IYQ YI evCnY„pn'@aS3 Venues meeE�r=ti�sct,,E;o�,reny�f,r. Group AUi'nda"nep Push , Gurzeo;as. ti,r<S�,aclms �"�o Ma t7ng Su r«s t! e Ke2trext to t r.,tro4.rl to :'Sr'45 at R a octo akTples Marco Island Marketi rtlf� �' 55of122 .13 111"OinV w•3=1 q�� 3333.. 3333.. :. se;,F,r•„ �:nau #1 .s..t.1 Consumer eScapes: October ; E Tut,the bonbon.of the.8.. Open Rate 18.8% Click Rate 2.5% e 13.3% Ma 1"'°°" �� Click to Open Rate �� .. 4w 9.e tax ma 330''33 444 33333 33A As 3333 1, 393 3131133 Charter Chb.aoerl of NpAao Bay Split tested headline options resulted , ' ( , Ps*Shorts**sort in a 72% increase in eScapes opens t e rtmu`.a1!tuf'+E,rp•>Y P.4.1.w+l oag rn35(..xzda� i+Nmft�.SHVSM:attti roM s433f3 Mx ttm. .�P, Mi Inn of WO. *x,^rya U. orle e a 4 :rtr ..f& 11-11.31 1,1,4 me s Y 1 warp Mx.133wm13,13 TO,,.<M-U rarF'+.'iwy ta!Na'xi rem`azamt tea ffitt Marto Island Monied .a h Rawl Gott Club t Oa k. c+ OA 14 owssmt Is u wa,arua xox. Ate. mw.xotar r»t Z11'1 ;y,. s, +a lad tiixrtVYOrthJ�vr.a[, F,.=.*�ra fez.-r�fk } 3333. f Gri.;.., ,a•e�mn. aT mm octob aples Marco Island,.',,1-tg-pz w 7'' Marketi rt 56of122 "'"" ` ' " ` New Research Based Campaign 1,- .1,1) mi% VISIT FLORIDAAnnual Guide vi 1 4 13 A \tpk s octob aples Marco Island Marketi rt�he��f � a 57of122 'A"..P> c"'"'"- Discussion I Questions? ' 4" * ; . ...., . i 4, fit 1 t .. , -,,, T n n 4, r 1 I , a d p ..., %,. ,4400 4 IP Paradise Advertising & Lou Hammond & Associates October22,2012 Marketing Partner Re 59of 122 Digital Analytics Reports 4 t October 22,2012 marketing Partner.Fe fip of 122 Website & Campaign Results Compared to September 2011, visits to the website have increased by io% 36% of all traffic in September was a result of Campaigns- a near 9o% increase from August. SpotXchange brought in 8,333 visits to campaign pages compared to 3,197 from August. •This is likely a result of running a full month of ads compared to a partial month. rtor 5• October 22 2012 N . Marketing Partner Re Social Traffic & Analytics Facebook impressions increased astronomically from 264,675 in August to over 800,000 this month. Top cities visiting our Facebook page include: Miami, Orlando, Tampa, Fort Lauderdale and West Palm Beach. These are also the cities targeted in our Facebook advertisements. The Paradise Coast gained national attention this month with Naples' Norman Love Candy contending for the Martha Stewart American Made Audience Choice Award- this was also the third most popular posting on Paradise Coast's Twitter. The most popular Twitter content this month: 5th Ave. South in Naples named as one of the "best streets in Florida" by Florida Travel + Life Magazine. October 22,2012 Marketing Partner Fie ° __. 62 of 122; E-mail Campaigns Leisure Escapes open rates are still on par with national email marketing campaigns (around io%) at 9.4% and 18.7% respectively. Partner links (in aggregate) received more clicks than any other link, with the Stone Crab Festival being the most popular individual link. Running an A/B split test gives us an estimated 72% increase in opens overall compared to campaigns that do not split test subject lines. Meetings Escapes was on par with around the same amount of opens and clicks as the Summer Meetings Escapes at i3% open rate and 8% click through rate. Most popular links clicked as a result of the Meetings Escapes included: Partner links, Meetings Deals and Meeting Venues October 22,2012 6 Marketing Partner' '�� 63 of 122r• ---Lou Hammond Social E Agency social media efforts from September 7-October io include: LH&A Facebook • September 6-Congratulations to on the statewide recognition this week at the 45th annual Governor's Conference on Tourism! • September 7-We don't mean to brag,but have you seen our clients'beaches?We certainly represent some of the most beautiful in the world!Check them out on our Pinterest page and start planning your winter getaway now! • September 19-Read all about it-that 5th Avenue South in @ParadiseCoast just got named one of the best streets in #Florida!http://bit.ly/T3ZznF LH&A Value Blast September 12-Sanctuary Package at Marco Island Marriott September 19-Make a Memory Package at Bayfront Inn 5th Ave September 26-Family Package at Ritz-Carlton,Naples October 4-Everglades Adventure Package at Ivey House Bed&Breakfast LH&A Twitter • September 6-Did you used to visit ?If so,enter the"Next Generation"Photo contest at the htt p://b i t.ly/OSb 9 z B • September ii-Vote for Norman Love in !!http://americanmade.marthastewart.com/nominees • September 19-Read all about it-that 5th Avenue South in @ParadiseCoast just got named one of the best streets in #Florida! • October 4-Explore the @ParadiseCoast&the#Everglades w/this package at Ivey House Bed&Breakfast http://bit.ly/O2YUzF #travel LH&A Value Blast September 12-Sanctuary Package at Marco Island Marriott September 19-Make a Memory Package at Bayfront Inn 5th Ave September 26-Family Package at Ritz-Carlton,Naples October 4-Everglades Adventure Package at Ivey House Bed&Breakfast ng Partner 64 of 122 JYw,.,. • Agency social media efforts , ,�,.,rino9nd&Asuxfates,irarzdehr o 7 LH&A Facebook posts Read all about that 5th Avenue South In Nap!!es,Marco tstand, Everglades-Paradise Coast just got named on,ne of the best o Governor's Conference streets in Florida!http. bit.ly/T32znF :. a Fifth Avenue South-Naples Florida. o Beaches i Insiders Guide, I st rk Downtown,Mai Street Thus to o 5th Avenue Shopping `! 11.-44' °° o Value BIaStninuiersyu> etcthishaPsaic—a d • September 12 - Sanctuary Package at Marco Island Marriott • September 19 - Make a Memory Package at Bayfront Inn 5th Ave • September 26 - Family Package at Ritz-Carlton, Naples • October 4 - Everglades Adventure Package at Ivey House Bed & Breakfast facebook October 2 201 { • Agency social media efforts o 4 LH&A Pins • Dream Getaways • Beach • Everglades It • Boating r .a : 4.,,... T e ripen Coast are meant to Gaff be the Paradise by rxed (ip caIP or N tamaran .. ockter22,2012 MarketAng Partner Re 64 of Igli.=== • Agency social media efforts 0 8 LH&A Tweets o Next Generation I, Lou Hammond Lig Lir I- 1 Old you used to visit'.3iparadisecoast?If so,enter the'Next Photo Contest Generation"Photo contest at the 4tviarcoislandMarnott bit lyi0ShozB CI Norman Love Chocolate Lou Hammond t that 5th Avenue South in i. ParadiseCoast just o 5th Ave Shoppi ea ng A4'r- got named aamil b°eadonu l- etof the best streets in bit ly+T3Lzni- o Everglades Package o Value Blast (x4) Lou Hammond .;•'0 j1 4 E• x lore the ..,=".ParadiseCoast&the.4Fverglades wit this package 11 a• t Explore House Bed&Breakfast bit iy/02Y1,17F --- October-22,2012 C qk 1 `ron r,,- 1, .-<q= 1, Marketing Partner Reports 9 a-g i'leEr'DOK PAIr PEDE'''T 67 of 122 inNaples,Marco Island, Everglades-Paradise Coast FAN GROWTH 3.68k Total Likes, arid 169 people talking about this New Fans 161 2,‹ 15 • 10 • 5 —• — •—• • • • •- 0 latinIMPF iikKINIIEMOURNIIMMI = 1111 0 2 Sop 3 Sep 10 Sep 17 Sep 24 PAGE IMPRESSIONS Impressions 5.6m by 848,308 users 750k 500k 250k • • • • • • • • • • • • • • • • • • Ell I I 111 I I Sep 3 Sep 10 Sep 17 Sep 24 IMPRESSIONS BY DAY OF WEEK AVG TOTAL Fan 7.5k Sun 139.9k 559,5k Paid EN User Post 6.8k • 5.6m Mon 155.5k 622.1k fIIIi N Page Post 3.9k III Organic 57.9k Toe 178.3k 713.1k IF Mention 1.7k DV Viral 21.3k Wed 180.7k 722,6k Other 1.2k Thu 245.0k 980,1k Fri 244.4k 977.5k October 22,2012 SNARING 'low per',p,F, are ',7,1-r-cTc) year col ren: Marketing Partner Reports 9 a-g 68 of 122 STORIES ..,- •' 1 ,, =;:,,s:', by 877 users opf 150 Ft • :„...,, 100 fr, ,,.. ..:4 ,:;. • 50 ,=='' 'v,\ .:-- '-') =, ), •...., = ,,,, •' • i'4, ,...., ......, 0 . . 0 . e . e f '0' • Sep 3 Sep 10 Sep 17 Sep 24 SHARE TYPE BY DAY OF WEEK AVG TOTAL Sun 47.5 190 • Page Post 820 Mon 67.5 270 • Fan 162 Tue 18.8 75 User Post 40 Wed ' 39.3 157 • Mention 3 Thu 25.8 103 • Other 3 Fri 30.3 121 Sat 22.4 112 October 22,2012 V Marketing Partner Reports 9 a-g T'iIIIER . SiAi_ 69o1 122 678 @ Mentions 7 SS i total followers @Paracilseeettng 1-4\ Paradise Meetings 4 connections Messages Sent 68 31'k wade in this time period Messages Received 13 7.16 New Followers 43 23% i Clicks 3 -90% You Followed -4 ilia Retweets 0 .... ..--. -,'-, 1 October 22,2012 Marketing Partner Reports 9 a-g 1 I rim ril 1 Tigt HU tR I IA ) 1 , , , imsptorrt-1-1 2012 ' rArrh r 31), 20 2 70 of 122 1 CL e , ,,t...; 1, - be),..,, 1,e, , J I . I 504 @ Mentions 25 5% g i..,r,r .i. r‘ 1 total followers araulSeueaiS 1111 . Messages „.„0, 1 \,/ ParadiseDeals 0 connections Sent 151 69% „/ made in this time period Messages Received 32 8% ‘ / V New Followers 4 167% .11\Pk Clicks 13 68°/ X 0 / V You Followed -5 .. Retweets 30 30% O ctober 22 2012 I Marketing Partner Reports g-a-g 71 of 122 318 @ Mentions 4 40% o W , 1 @atileteparadise total followers •:;:,• Athletes iri Paradise . Messages Sent 28 440% 0 connections , made in this time period Messages Received 7 9noiA ,..v, — —. New Followers 18 240°'/0 , , Clicks 0 .., 1.1...... / k You Followed 0 .120% --- iletweets 2 .80% "\,...... „,” , ' ';',-1-.::"It0-; - 2''' ' , '','Atti,i,r'-' , , ;;:';','-• ,,,,,, October 22,2012 Marketing Partner Riii.4,t.,r 72 of-122-, , Visits and Avg_ Time on Page by Camp___ Visits and Avg_ Time on Page by Source/ Medium Avg.Time Avg.Time on Campaign Visits Source t Medium Visits on Page Page Stone Crab Spot+Xchange I vi 8,987 00:02:01 8333 00:02:06 Festival deo Summer Inc 00:11:59 google/organic 7,500 00:01:06 94 remental , .. (direct)/(none) 2,255 00:01:19 Frugal Plan 30 00:00-59 ner google/cpc 1,778 00:01:06 65687978_5 cityofmarcoisland. 695 00:01:02 75166 27-83 corn/referral 13 00:00:43 01 114506 10018_none bing/organic 535 00:01:11 WeatherNY Facebook/banne 5 00:03:02 483 00:01:38 CHI1896 r 65687978_5 yahoo/organic 482 00:01:04 75166_2772 4 00:00:00 32 11-4-506_ trackingreport.net 292 00:01:37 10-018_none /referral 65687978_5 naplesgov.corn/r 249 00:01- .07 75166_2783 eferral 4 00:00:36 00 114486 26-6-4_11334 Naples Marco Island E 1 verg a d es,,„,,,w October 22,2012 Marketing Partner Reports 9 a-g 73 of 122 A\ F J. A. National Public Relations Update TDC Meeting October 22, 2012 F LOU HAMMOND & ASSOCIATES NEW YORK • PALM REACH • CHARLESTON October 22,2012 les Marketing Partner Reports 74 of 122 rco Island Activities Everglades • Weekly LH&A "Value Blast" - Family Package inclusion in 4 editions The Ritz-Carlton, Naples Naples, Florida September 26 through October 31,2012 Combine sea, sun and fun for a vacation to remember with this package starting at$399 per night, based on double occupancy, and including: Overnight accommodations • Full American breakfast for two in The Terrace o Pumpkin Flavored items • Kids dine complimentary • $50 hotel credit per night o National Seafood Month Reservations,239-598-3300;owvw.ritzcariton.cominaples Tweet It —Celebrate the#fall with your family w/this package at#8,itgQ r.<tprt#Naples http://bit.ly/QCzmGV ZParadiseCoast October 22,2012les Marketing Partner Reports P 75 of 122 rco Island Activities Everglades • NYC Media Event • October 17 • Sit-down luncheon at LHA Offices • Inviting national media outlets • Norman Love Chocolates in takeaway bags �� s .,.-}'84, '.. „ : f a • NYC Desk-Sides • October 16-17 • Securing appointments in conjunction with event invites cO? October 22,2012 Marketing Partner Reports Island of 122 rco Island ..M" Activities Everglades PRnhaikt t;Y)A SSY Pending Individual Visits: • Kathleen Scott, San Antonio Express-News • November 5-9 • Marco Island Marriott/Inn on Fifth • 72- Hours in Naples: dining, shopping • Outdoor & beach adventures in the Paradise Coast: boating, shelling, kayak • John DeMers, Delicious Mischief Radio • November 6-9 • Naples Bay Resort • Culinary focus, collecting interviews for four radio shows 003 October 22,2012 pies (§ Marketing Partner Reports 1 77 of 122 arcoyIsland in„ Activities Everglades L'+A YY.At 4JtP. ('Yk0.tlT Pending Individual Visits: • Alison Lewis, Healthy Travel • Interested in December 29- January 2 • Focus on healthy activities and golf • Dates pending hotel availability • Michael McCarthy, Washington Flyer . • Interested in November • Focus on what's new in Naples, - outdoor activities October 22,2012 1CS Marketing Partner Reports ' 78 of 122 rco Island Activities Everglades • Media Outreach Sampling • Boston Globe " �0`. � • CNN.com ,. • Family Motor Coaching � ' � • Fodors.com *: "' • Food Network's Cupcake Wars 4 � ;. : , s • Frommers.com • HGTVGardens.com • Make It Better • McClatchy Tribune • New York Magazine • New York Times • Passport • San Antonio Express-News • Spirit Magazine • Wall Street Journal • Washington Flyer I 'I October 22,2012 les Marketing Partner Reports 79 of 122 rco Island Everglades PR■10,23,f3P 1,04,51 Results Sampling co: October 22,2012 les Marketing Partner Reports . 80 of 122 rco Island Everglades AN:. u� 1nfL Fail 2012 �, Circulation: 113,000 .� g I �`� �BI'U R E I"1 \lob , '' i .770,1)14, "1" t)3,t.riiI'. �, 1� I � PARADISE COAST r .� i •�-,. } E3-°ra•'�nr:i�a»Y+.avxatHr.Bz4i,E r.*aau f \ I N I ,AA, 7I', x A > 4 , _ V9''' •artner Reports 9 a-g sland : • 4' ' ' IfIljF tdes , 'VA Aft.ICkr, , I t1); 0 • .wmilio*pio, alt" Ost• .aat talea,,,,agapitga..ava, • nswit:,,sta 3 t ,a,Ira ..14a iat, I aaas,,aasia t.en, 1 1, . . ,a3 ,,a.a■ al .aaal ,a.aaa 1,aa k3a.la aiKaag '''979,9A 9,9 ,9"9,9.A 99 A 9,99 999 .,I 9 ' "..99 `, ?,3, a a: fa I 0 I • It, S7 1,, • • ■et;') •3,, a a a.3,, #4111,,0 al N4.,rira vai I I kiraa-ab co) October 22,2012 les Marketing Partner Reports 1 1 82 of 122 Marco Island Looking Forward Everglades • Social Media Strategy • 2013 Planning • Upcoming written materials o LH&A Value Blasts o "Escape the Cold" o "Luxury in Paradise This Winter" • Upcoming media outreach o Pumpkin drinks/food items o Florida Panther Festival o Regional pitching o Renovations at Inn on 5th o Collier Family Farm 002 October 22,2012 Marketing Partner Reports 9 a-g 83 of 122 Naples Marco Island Everglades ‘s.,.,0%%(00° F. ix. Fl r) c) Thank you ! Proud to be your Partner in Paradise ! LOU i[:1MMON()&ASSOCIATES NEW'YORK • Ni.M REACH • CHAIR ES fftY October 22,2012 4ples Marketing Partner Reports i 84 of 122 ICU Island PR Department Report Highlights Eve Good News Continues News releases and outreach results in: >> NDN Editorial - "Starfish" for positive tourism news about FY tax collections & awards )› Florida Trend - Florida's tourism Hot Spots - report on growth in tourism and highlights international visitation SPECIAL REPORT: TOURISM TRENDS Hot Spots - Florida's Top Tour Stops Tourism began rebounding in 2010, with some popular destinations reporting big gains. JA2 October 22 2012 g�Ies (§ Marketing Partner Reports 9r 85 of 122 ICO Island To p Everglades International Coverage *Toronto Star Jim Byers blog - details from his Everglades/Chokoloskee FAM 2 years ago. " . . .it's a charming, old-time part of the state that I just loved. Doctor's Review `Sunshine State of Mind' Florida round up includes C' mon Florida Sun `And the winner is. . . Naples. (Based on Coastal Living #2 happiest seaside town) . October 22,2012 pies Marketing Partner Reports Island of 122 co Island Press in the Destination Everglades .r r, .a SZ YY"V%V The following journalists and crews were facilitated by the CVB, which will result in future publicity: • Through Your Eyes - French TV series, experiences in the Everglades • Eastern Fly Fishing - Ten Thousand Islands fly fishing, Marco Island and Everglades experiences • Doctor's Review - Canada, for upcoming Everglades feature 8 ,. October 22,202 lCS Marketing Partner Reports s7 of 122 _ rco Island Department Focus • Help Direct New Social Media Expansion Efforts • Work on 2013 Visitors Guide • Partner and Event Development 8 October 22,2012 Marketing Partner Report s 88 of 122 rco Island Recognition Everglades FOWA Annual Photo .� :. Contest - 2nd Place Peer and media s. recognition 8 October 22,2012 Marketing Partner Reports%pksi@ 9 f122 sland Recognition Everglades wnVI xe14 is Y9,effii * United Nations World UNWTO UNWTO Tourism Organization's World And the winner Tourism Day Twitter is. . . .Congrats contest winner stuckinparadise for tweeting 1 of the 5 winning tweets of the #WTD2OI2 Twitter Comp. We'll re-tweet soon! a0): Tour g A& vo, 1 4 C Or T v ,„„„,, !„, ou Tax o Collier County Tax Collector .nAamBc )dot ti mplesMancoadand Marketi .,..w.re, 91 of 122 ,,,...rk.....c.,i ts c .Iv,...ta'1.• PRO 1 IORD 10/01/2012 COLLIER COUNTY TOURIST TAX - YTD REPORT BY ACCOUNT TYPE PAGE 1 ** APARTMENT ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 096 435 1497 863 5735 6040 10405 4081 1847 1221 166 64 33250 ** CONDOMINIUM ** NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 9252 21515 35761 82154 119188 264235 531116 59412 47525 37085 14978 13141 1265062 ** CAMPGROUND/RV/PARK ** OcT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 1092 3546 5271 11540 28012 27270 22208 7704 19524 2046 3239 2103 134355 ** HOTEL/MOTEL ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 11.054 7 599695 765114 796797 1113647 1478881 1662425 1202831 787911 585887 662575 552740 10619050 ** INTERVAL ** ocr NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 49(40 7943 11914 14375 18080 18075 22054 23386 10833 11349 16720 6776 166395 ** MOBILE HOME PARK ** ocT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 228 517 543 1455 1392 3710 4826 1441 466 126 156 157 15017 .. ........ SINGLE FAMILY ** ocr NOV DEC JAN FEB MAR APR MAN JUN JUL AUG SEP TOTALS 4 .1(g) 11899 21462 49877 28960 51324 151981 26449 21948 38055 14146 33708 494809 ** REALTOR ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 21E29 46255 83167 251500 593055 476112 382637 112328 44490 54553 66272 38104 2170312 ** OTHER ** OT Nov DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS ** TOTALS ** oCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS ',25334 691705 924729 1208561 1907069 2325647 2787652 1437632 934544 730332 778252 646793 14898250 ',-VTif;, ,,. , ''. ,, a_ aples Marco Island ,,,,,m' octo -.',11, Marketi rtkelfcakitgla "*...."- '-' , 920122 '"'""'*'' '"‘'""'- ,,,,,, ** NAPLES ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 12189 171672 257204 310088 463661 581690 646118 359807 239314 156429 192882 178108 3681862 ** MARCO ISLAND ** W'T NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 142329 171194 201691 244144 391683 485677 628522 372070 226514 231338 221306 186893 3504021 ** IMMOKALEE ** 0(!T NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS c28 489 863 1067 681 740 983 879 807 709 635 614 8995 ** EVERGLADES CITY ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 406; 5607 7144 9161 12338 17648 18666 9921 6879 4220 4310 2760 102711 ** COLLIER COUNTY ** oYr NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 263531 342741 457827 643501 1038706 1239892 1493363 694955 460970 337636 359119 278418 7600661 ** OTHER ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS ** TOTALS ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS ,-,25314 691705 924729 1208561 1907069 2325647 2787652 1437632 934544 730332 778252 646793 14898250 Naples Marco island . .00.%,000"......."- Marketi rt / 93of122 2012 (MONTH OF AUG UST 2012 VENDOR TAX COLLECTION) BREAKDOWN FISCAL FISCAL DIFFERENCE 2010-2011 2011-2012 OVERALL COLLECTIONS MONTH TO NI()NTH 640,129 646,793 + 6,664 1.04% YEAR TO DATE 13,316,241 14,898,250 -f- 1,582,009 + 11.88% HOTEL / MOTEL MONTH TO MONTH 569,446 552,740 - 16,706 - 2.93 YEAR TO DATE 9,666,417 10,619,050 952,633 + 9.86% REALTORS MONTH TO MONTH 33,265 38,104 + 4,839 + 14.55% YEAR TO DATE 1,761,175 2,132,668 + 371,493 21.09% INDIVIDUALS (APTS/CON DOS S F HOMES) MONTH. TO MONTH 24,909 46,913 22,004 -I- 88.34% YEAR TO DATE 1,549,340 1,830,765 -f- 281,425 + 18.16 Eluc lget FY 12 I Variance Aotual FY'12 Adopted Reeervect t =y 12 October 22F20112 to FY 12 CkaysIcriptiorl Rand Budget Law Fos-au:set Beacd,Fecillties 183 2.153.300 2.045.600 2 8 F:76e.c.'..50'5AdIke1111ASVASCIP. 0 b 99-g 89,600 -FOC:.Promotion 184 3.262.500 3,098,400 3,588.80094 C4120.724,500 135,700 Nn-County Nruseurme 193 310.900 295.400 342,000 354,900 12,900 -roo AcInlin 194 1,516,100 1,440.3043 1.667,700 1.730,800 e3.1001 Beach Renounadrrtent 195 4,371,800 4,153,2C10 4.809,000 .4.990,900 181.900 RrornortIon Disaster Recovery 196 0 - 0 0 0 C..c.rIty PillteenUrn14 1aa 1.4.35,soo i,3,63,700 '1.579,100 1,638,800 5.9.700 3rose Budget $13,050,100 12.396,60 514,355,200 514,89/3,100 5542.900 (653,&00) Net dget 12,398,600 Collectlorte 1.4.A.ottsel ■Collectect to %ova.,Flf 11 4.4 over Fle 10 %over FY 09 Monti, Actual F`tr 12 CU.?Y-113 Bate oolteotIone oolleotiorte collectiode Oct. 525.334 525,334 3.53% 97144, 18.07W. 31.343%. Nov 691.705 1.217.039 8.17% 1065% 26.46% 1 1.70% (Dec 924,729 2.1.41,768 14.38%. 23.29% 24.11% 15.79%. Jars 1,20 8,56'I 3„350,329 22.4994. 1 9.69.1‘ 1 4 27.% 7.17% Fed 1.907,069 5,257,398 35.29% 19.09% 13.61%. 16.67% Pdlar 2,325,647 7,5,93,045 50.90%3 14.78% 14.40%. 17.73% Apr 2.787.652 10.370.697 69.614 8.6096 15.86% 37.1374 May 1,437,632 11,608,329 79.26% 5_96% 8-65%. 1 6.90°A. J..r 934.544 "12,742.873 8653% 9.&6 18.35%. 24.132% July 730,332 13,473.205 90.43% 7.444 24_99% 25.914.4. Aug 778,252 14,251.457 as_66.3{. 6_50,4 16.274.6 21.70% 6.ept €46 793 14.898.250 100.00% 1 06% 11 9144. 13.5344. Total 14,098,250 14.898,250 11.88% 15_8844. 20.65194. 1 4 35'200 Proietcted . , Bad to Collect (543,050) Budget c . 1 .1 I 5'Y'r CIIet I 5 Yr Collect 1‘4.4-1th Fli story-■ tarr'l I 1-hatory-lVlorlthly 1 Collections , tatlectiorre I .,'j ....;:45',':,,lx., ,.. , .•„ Oct 3.4% 3.4% 441,513 525,334 83.821 -:,',,,;.:,•', , .%''''' y "*';',. Nov w 8.044 4.6% 597.184 691.705 07~' 1Deo 13_13% 5_9-4. 765,938 924,7.29 Jar, 22 0% 13.2.1.6 ia"d1 c:c1:1785 I I.27€:,.:611 I ."1:41.4-7-4...7772.:::-:',,,,::I 41 Feb 34855 12.8% 1.676..2.5-6 1.907,069 230,813 ,;',--4 .' r 3093 VA. Mar 50.6% 15.13% 2.063,999 2.325.647 261.648 i, aareATo Apr 68_8% 18.255 2,376,287 2,787.652 411.36,5 4:613402 May 79 2% 10.3% I,348,215 1,437632 89417 "'' '',Oli8 ;i0;413 Jr 65-335- 6.294. 804„559 934.544 129 ass ;:v :106,0*1 July so 4% 5.0% 653,aao 7-30,332 76,942 '''''' -3-110,..r34_. , Aug 95_544 5.2% 6.78,131 778.252 100,121 ,4t,i t40$48 s.pt 100.054 4.5% 5-80,844 646,793 65 949 , -r,o-tal ta o_055 100.0-.4. 13,050.100 14.898,250 1.848.150 110 00% liar 1.1 r 1st'Mot Ftetvetrit.ze, Coileseticon Curlraet 55.0 t52.5 4. 320 . Sl..5 N,. ....*1.......... ..............ctusi 5.1.0 .' ‘.s1°. A 14: 11 .,v- 1 . 7g. zI b Sit We e Miles Media Group October 22,2012 Marketing Partner Fielbgr �1 7g Naples, Marco Island, Everglades CVB 96 of 122 1�id7E 3 Marco Island Executive Summary September 2012 Everglades Consumer Overview • Campaign traffic was high in September, with more than 36% of total visits coming from campaigns (mostly the Stone Crab Festival banners). • High traffic often comes with high bounce rates, and September was no exception. The overall bounce rate was 63%, with the Stone Crab Festival event profile seeing the most bounces. • Signals of Intent to Travel (SITs) accounted for more than 20% of September's traffic. Enewsletter sign-ups increased 59%, and visitors guide orders increased 5% (when compared to August). • Total visits and page views were down slightly in September (when compared to August), and page views were down 22% over September 2011. Visits, however, were up 10% over September 2011. Mobile Overview • There were 2,535 visits in September—twice as many as there were in September 2011. • Visits from within the U.S. (4%) and internationally(8%) were up as compared to August. • Safari and Android's browser continue to lead the pack, with Internet Explorer, the in-app Safari and Chrome rounding out the top five. October 22,2012 Naples Naples, Marco Island, Everglades CVB Sao 122 PartnerReports9 Wren Island Everglades Measurement Dashboard September 2012 LM=vs.last month I LY=vs.last year I t4 Good Not Significant t4 Needs Attention IB=vs.Industry Benchmarks I B=vs.2011 baseline 0—12%change 13%or higher change ENGAGEMENT LY IB B SIGNALS OF INTENT TO TRAVEL(SIT) Time on Site 1:52 2:32 3.43 2.10 Total conversions Minutes Bounce Rate: 40% 37% 33.0% 34.490 20.34% 13,288 of Home Page of total page views Signals of Intent to Travel Bounce Rate: 63% 49% 45.3% 55.1% Overall See breakdown below ' ACTIVITY SIT BREAKDOWN LM LM LY Guide Orders: 307 +5% 25,551 Total Visits 4% 10% Newsletter Signup: 146 +59% 65,320 Page Views 6% 22% Deals Page Views: 2,183 -16% Stay in Paradise Listings Views: 6,284 -120 Download Guide Link: 39 +15% 285,122 Visits Year-to-Date(vs.309,614 visits in 2011) Paradise Priced Book Direct: 83 -12% BookDirectTM Searches: 2,162 -49% 811,209 Page Views Year-to-Date(vs.943,278 in 2011) BookDirect''Clicks: 1,549 -33% eScapes page views: 535 +26% milesmEdia October 22,2012 Naples September 2012 Marketing Partner Reports 9irCCls[aritl 98 of 122 Everglades Visits—2008-2012 80000 MOST REQUESTED PAGES 60000 .. .. .................. ---2008 40000 t -,.: . .... ........ ®2009 � 1. Stone Crab Festival event profile 20000 _.._....____ 2010 0 2. Homepage -2011 3. Current Events Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec ................ ___,._..._______._.__..____ _. 4. Events&Festivals in Our Area 5. Videos Top 10 Cities International Traffic Over Time UK Germany -Canada Norway India , �for Month. :,.Yearto Date . Naples 1,550 21,978 1500 Fort Myers 882 9,699 1300 ...... ..... Miami 612 5,044 1100 t Jacksonville 541 1,999 900 Hialeah 519 3,328 700 Bethesda,Md. 482 1,159 500 ... �,.° '' Pembroke Pines 385 2,513 300 Orlando 382 3,173 Cape Coral 366 3,077 -10oyy tiff titi_ ,yti titi titi titi 11' ti ' '1,1" titi �� z s t ' a c e ' c 1J oi Ft.Lauderdale 326 2,664 O ao oe \a <e 4a PQ , ,,s> P cp Note:Canada's highs were 4,232 in January 2012 and 5,180 in February 2012. milEsmEdia October 22,2012 Naples September 2012 Marketing Partner Reports 9 1144arcolsland 99 of 122 "'" Everglades SOURCES OF TRAFFIC CAMPAIGN RESPONSE Baseline average percentages for 2011: s Typed/ Bookmarked Organic Search Traffic: Referral Traffic 4002% 9 222 36.09% Paid Search Traffic: r "'ok cx�kttt Total responses of total visits Organic Search Typed!Barked: p Traffic 20.73% ■Paid Search Traffic Referral Traffic: 27.36% Traffic by Source (by month) 50000 45000 40000 35000 30000 ____._.... �_ ...... 25000 , 15000 10000 . ��.� ' .z �« 5000 0 `titi yti `titi `titi :VI' titi r VI' \titi �y% yL titi titi `titi ,De 0Oe X.,6' ., .0¢ 2. ac> t° s a <$: �w Oe ,pz Q`e� �p O4 zCP� lacJ �e�(0 4'a QQ C� �J 1 P�� it O Se O Se *Typed/Bookmarked IN Referral Traffic Organic Search Traffic ■Paid Search Traffic milEsmEdia. October 22,2012 Naples September 2012 Marketing Partner Reports 9 Wm)island 100 of 122 Everglades VISITORS BY STATE LM LY 1. Florida: 14,777 +7% +92% 2. New York: 716 -24% -35% 3. Maryland: 655 -21% +72% 4. Illinois: 532 -20% -29% 5. Pennsylvania: 453 -11% -24% INTERNATIONAL Visits LM LY Visits LM LY Germany 737 -18% -17% Canada 596 -22% -77% USA: 22,644 -3% +27% UK 533 +18% -30% International: 2,907 -10% -46% India 82 -33% +82% Norway 74 +40% +12% Visits By Day 2400 .... .............._ ______ 1900 ........_...........................��__.__._........._............................... ,.. 1400 .........................................................................................................................................................................._.�. 900 _,_..,_._......_ __._._...._._.....__..........._._..._..__._........_.__....._._...._..._.___......____ ....._.._,,,.._.._.. _,__�.�, ._.�_ ___ 7...\\....... ,_....._ 400 ?............., .............. ..., ..........r. ..........;.......,...... ..._ , ..... ..... , 3 .. .... , ��ti �\L�L�\��ti 9\0'x\41'�\b�ti x\41'x\41' 4ti�\�4:1" ��" 4:t* ��ti�\1p�ti�\1y�ti�\141' l'1" ��ti�\1��ti9\ry6:1' 41.' ��ti�\�41' /bti�\ryy�ti9\��' AN::1' ,0'�\�.;0' 61'oP milESmEdia October 22,2012 Naples September 2012 Marketing Partner Reports 9 kttirco island 101 of 122 Everglades DMO Competition - Quantcast Site Reach by U.S. People, Reach by U.S.People, September 2012 September 2011 paredis+ Coast com 1 PalmBeachFL.com 16,500 17,400 • Fla-Keys com s 00 iy DaytonaBeach.com 39,500 42,800 arasotafl.ort 23, 4 200 FortMyers-Sanibel.com 23,400 22,000 • VisitStPeteClearw ter. • , mtlEsrr Edia Naples, Marco Island, Everglades CVB October 22,2012 Naples Marketing Partner Reports 9 a- Mobile Dashboard 102 of 122 -are Everglades September 2012 ,n.,a�' „°' ACTIVITY & ENGAGEMENT BROWSER LM LY LM Visits 2,535 +5% +50% 1. Safari 1,197 -3% 2. Android browser 880 +.11% Page Views 10,049 1% +10% 3. Internet Explorer 274 +661% 4. Safari(in-app) 110 +93% Time on Site 1:29 5. Chrome 43 -9% COUNTRY CITY LM LM LY U.S. 2,339 +4% 1. Miami 300 +95% +369% International 196 +8% 2. Naples 227 +48% +92% 3. Orlando 160 +24% +264% 4. Jacksonville 111 +88% +2,120% 5. New York 94 -55% -21% 6. Westport,Ct. 93 -37% n/a 7. Fort Myers 63 +31% +58% 8. Atlanta 61 -52% -29% 9. Chicago 57 -40% +46% 10.Southgate 40 +21% n/a ITtilEsmEdl7. October 22,2012 Naples September 2012 Marketing Partner Reports 9 jcols1and 103 of 122 Everglades Metric Definitions Visit—This metric tracks the total number of visits to the website, both unique and repeat. Unique Visitor—The metric counts each visitor's first visit to the site during a specified time period. Page View—A request to load a single page of a website. Baseline—The average of a metric for the previous year.The baseline represents the standard level at which we wish to keep metrics at or better than. Bounce Rate- Percentage of visitors who view only one page on the site and exit immediately. Sometimes called the Single Access Rate (Bounce rate=Single Accesses/Entries). A "good" bounce rate is considered anything below 30%. Not all bounces are bad, however, as a visitor who links off to a partner website could also be registered as a bounce. Signals of Intent to Travel(SITs)—A measurement that captures conversion events that indicate a strong desire that the site visitor will travel to the destination.The SIT conversions are unique to each website. Some conversion examples include ordering a visitor guide, signing up for email newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event. Typed/Bookmarked—This is traffic that comes from a user either typing the website address directly into their web browser,or they have bookmarked/favorited the site and enter the site by opening the bookmark on their computer. I11ilEsmEdia n r e - S , ,,,,, vsch gine ..„.., e_ „ . Sales & Marketing Technologi es, Inc. fir '�r". Sales& Mark tin' Naples CVB Monthly Searcy± jinne Report . : Nob THNOtS �hk ts In Keyword Rankings: September 2012x arf/zalz-9;30i2012 Tag: summer All Keywords 1st Page❑ 2nd Page❑ 3rd Page Keyword Google Yahoo! Bing p3 naples florida vacation 1 2 2 4 family vacation Marco Island 1 5 A4 4 .-- '1 a family vacation naples florida 1 �� golf courses in Naples and Marco Island 2 3 4t, 2 visit naples florida 2 3 v. 3 everglades vacation 3 pet friendly vacations florida 4 1 pet friendly hotels Naples 8 18 7 17 7 family vacations florida 8 " ' beaches in naples florida 11 #,; ,,', 15, naples wedding locations 12 10 10 florida family vacation 13 a florida beach vacations z9' ra ', naples florida 8 12 At I One of the things you look at when trying to be successful on the internet is where specific keywords rank on the search engines.The higher the ranking the more exposure you have to potential visitors. The above report shows where several"money"keyword terms rank on the three largest search engines—Google,Bing and Yahoo. t •These rankings are a snapshot in time of where these keyword phrases are ranking on the search engines i "�- SaleS Sz iVlarketrr9 Naples CVB Monthly Search Enyiie Report 6reekthrough Results kern the triternet Search Engine Optimization Actions Pay Per Click (PPC) Insights • Click Through Rate increased by 9% vs. August. This indicates searchers found our ads more relevant to their queries. This was rewarded by us incurring a lower CPC (cost per click) vs. August. • September generated 58 conversions I • Keyword " Florida beach vacations" ranked #3 • Keyword "Florida family beach vacations" ranked #3 • Due to the rankings dropping organically the PPC ads will focus on the above keywords • Article submission for Florida family vacations and family vacations in Florida. • Creating new site map to update titles on website to improve keyword "Florida Beach vacations". i✓ '"."" TE+CHNOLt IE5"�% Naples � f a � earth .� ' 1 i Report Sitokthitnigh Results tram the interact Monthly Google Pay Per Click pr--- , ,,, ,9- ''/°''''4''4:;( *4 ' '' ' `'" ''''"'''''',-*'-r"',,,,,7i- ' -tia.W'.4kiik2 "' ' ' ,;,,,,i ss, ., „ 1',;,, s,,,,,v1 el,..t,:,;;;di.„„ Jan $1,253.19 3,817 $0.33 189 , Feb $1,229.76 3,643 $0.33 N/A Mar $930.24 1,327 $0.70 N/A April $2,148 2,274 $0.94 333 , May $1,610.88 2,585 $0.62 286 , , Jun $1,002.49 2,208 $0.45 389 j July $1,040.75 2,249 $0.46 368 Aug $790.44 1,795 $0.44 308 Sept $761.99 1,760 $0.43 323 4 Oct FulfillmentS rvices Phase V October 22,2012 Marketing Partner Reports 9 a-g 109 of 122 Naples, Marco Island, Everglades CVB Request Summary by Source For the month of September 2012 Newspaper Magazine 39 379 Other/Unknown Friend/Relative 9 3 VVebsite 326 / 3 �y< Meeting Planners 1 CVB Office Golf Guide 7 462 Total Inquiries: t226 October 22,2012 Marketing Partner Reports 9 a-g 110 of 122 Naples, Marco Island, Everglades CVB Request Summary by Source For the month of September 2011 CVB Office 1 Website 359 Friend/Relative J 5 TV Travel Agent 3 Other/Unknown 17 Magazine Newspaper 2,567 2 Total Inquiries: 2,955 October 22,2012 Marketing Partner Reports 9 a-g 111 of 122 Naples, Marco Island, Everglades CVB Request Summary by Source Year to Date 2012 Friend/Relative Golf Guide 40 5,670 CVB Office 10 Website 3,351 TV 5 Travel Agent adt ii�y 5 Other/Unknown 121 Teta]Inquiries; 30,386 Magazine Newspaper 14,542 6,642 October 22,2012 Marketing Partner Reports 9 a-g Results Analysis 112 of 122 Request Summary by Source Slide # 1 & 2 - Magazines: Leads: Sep 2011 = 2,567 Sep 2012 = 379 In Sept. `11 , 1 ,529 leads were generated from the pub Redbook Midwest. In Sep 2012 adv was not purchased in this pub. In Sept. '11 , 292 leads were generated from Bridal Guide. In Sept `12 adv was not purchased in this pub. October 22,2012 Marketing Partner Reports 9 a-g 113 of 122 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of September 2012 Consumer Directories 245 . Consumer Newspaper Consumer 39 E-Marketing Consumer Magazines 326 52 Total Inquiries: 662 October 22,2012 Marketing Partner Reports 9 a-g 114 of 122 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets For the month of September 2012 Niche Markets(ECO) 65 Niche Markets (Bridal/Honeyrnoon) 2 Niche Markets Niche Markets (Senior) 462 (Golf) 15 Total Inquiries: 544 October 22,2012 Marketing Partner Reports 9 a-g Inquiries — Leading 4 Countrl2 September 2012 2011 2012 USA USA Canada Canada Brazil UK Portugal Brazil October 22,2012 Marketing Partner Reports 9 a-g Inquiries - Leading 6 States 116of122 September 2012 2011 2012 Florida Florida Georgia Illinois Texas Pennsylvania New York Ohio Pennsylvania New York Ohio Texas Collier County C V B October 22,2012 Marketing Partner Reports 9 a-g 117 of 122 Inquiries by Type Calendar Year September 2012 Y-T-D Phone 130 1491 Publications 2234 28173 Web site 326 3128 I nfo@Parad iseCoast 0 1 October 22,2012 Marketing Partner Reports 9 a-g Misc. CVB Services 118 of 122 Calendar Year September 2012 Y-T-D Info Ctr Shipments 4450 18,900 Editorial Gen Calls 28 413 Mtg Planner Calls 1 6 Storm Info Calls 0 4 Storm Accommodations 0 61 Sports Council 0 0 Film Commission 1 4 Travel Agent 1 4 October 22,2012 Marketing Partner Reports 9 a-g Live Chat by Topic 119 of 122 September 2012 By Topic Year to Date Cumul Topic #of chats Minutes Min/Chat ative Accommodations 1 2.6 2.6 56 Attractions 1 3.2 3.2 21 CVB Department 1 5.3 5.3 6 Events& Festivals 1 6.1 6.1 19 Totals I 4 I 17.2 I 4.3 I 102 October 22,2012 Marketing Partner Reports 9 a-g Live Chat by Page 120 of 122 September 2012 BY PAGE Page # of chats Minutes Min/Chat Home Page 4 17.2 4.3 Totals I 4 I 17.2 4.3 October 22,2012 Misc. Services tii 2PartnerReports9a-g September 2012 Media Month YTD % YTD Meeting Planners Market Group Fulfillment 0 8 0% CVB Meeting Planner newsletter 0 3,215 87% GAP 0 4 0% Meeting Planner Kit Fulfillment 4 68 2% Meeting Planners 4 3,301 89% Promotions PPD 2011 1 17 0% PPG 2011 1 4 0% Promotions 2 24 1% Grand Total: 6 3,692 ''' ' I wr.:#1 '1 1 arg4 VOL, Questions? I aples arco Island Everglades