TDC Minutes 10/22/2012 R1.
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MINUTES OF THE COLLIER COUNTY TOURIST D
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COUNCIL MEETING 4'* l�
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Naples, Florida, October 22, 2012
LET IT BE REMEMBERED the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff
Commissioner Henning
Susan Becker (Excused)
Clark Hill
Robert Miller (Excused)
Ed (Ski) Olesky
John Sorey III
Jerry Gibson
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
OCTOBER 22, 2012 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Cali
4. * Changes and Approval of Agenda
S. * Approval of TDC Minutes
a. * Regular Meeting 9/24/12
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. * Reauest to Use Excess
FY 12 Fund 184 Tourist
Tax Revenue
b. * Peer Review Services
for Wiggins Pass Channel
Improvements
c. * Peer Review Services
of Collier County Beaches
d. * Wiggins Pass Construction
Services Phase
Proposal
e. * CP &E FEMA Assistance
Proposal
f. * York Technical Consulting
Services Proposal
8. Old Business
a. FY 12 04 Financial Review
b. Stakeholder Input Progress Report - Information Only
c. Category A Beach Access Definition - Colleen Greene
9. Marketing Partner Reports
a. Research Data Services
b. Tax Collections
c. Paradise Advertising
d. Lou Hammond & Associates - PR Services
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director - Jack Wert
b. Sales & Marketing - Debi DeBenedetto
c. Public Relations & Communications - JoNell Modys
d. Film Office - Maggie McCarty
e. Sports Council - Jack Wert
f. International Representatives - Jack Wert
g. Visitor Centers - Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date /Location - November 26, 2012 - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,
Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please
contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East,
Suite 101, Naples, FL 34112 -5356, (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County Commissioners)
before the Board of County Commissioners and its advisory boards, register with the Clerk to the
Board at the Board Minutes and Records Department.
October 22, 2012
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order — Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 AM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Hill moved to approve the Agenda. Second by Olesky. Carried unanimously 7 - 0.
5. Approval of TDC Minutes
a. Regular Meeting 9/24/12
Mr. Olesky moved to approve the minutes of the September 24, 2012 meeting as
presented. Second by Mr. Medwedeff. Carried unanimously 7 - 0.
6. Presentations / Public Comment - (3 minutes each)
None
7. New Business
a. Request to Use Excess FY 12 Fund 184 Tourist Tax Revenue
Jack Wert presented the Executive Summary " Recommendation to approve recognition
of additional, uncommitted FY 12 Carry Forward up to $450, 000 and all necessary
budget amendments for additional Tourism Department staff and destination marketing
efforts " dated October 24, 2012 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners approve up to
$450,000 dollars of carry forward funds prioritized as follows: First, up to $100,000 to
launch a television, digital and social media advertising and promotion campaign in
Florida and Northern feeder markets in Fund 184; Second, up to $100,000 in
additional group market assistance in RFP enhancements in Fund 184, third, up to
$250,000 for a tourism department sales manager and digital marketing coordinator,
fourth any remaining funds from #3 to be retained as "residual" (sports marketing)
funds. Second by Mr. Medwedeff.
Speaker
Tom White, Sports Council of Collier County
Motion carried S "yes " -- 2 "no." Chairman Hendel and Commissioner Henning voted
"no."
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October 22, 2012
b. Peer Review Services for Wiggins Pass Channel Improvements
Gary McAlpin presented the Executive Summary "Recommendation to approve Peer
Review for Wiggins Pass Channel Improvements by Olsen Associates, Inc. in the amount
of $34,900 " dated October 24, 2012 for consideration.
Mr. Sorey expressed concern the Peer Review is unnecessary given the level of existing
project review and the proposed expenditures are not a prudent use of funds.
Commissioner Henning moved to recommend the Board of County Commissioners
approve Peer Review for Wiggins Pass Channel Improvements by Olsen Associates,
Inc. in the amount of $34,900. Second by Mr. Hendel. Motion failed 0 "yes " — 7 "no."
Chairman Hendel, Commissioner Henning, Mr. Medwedeff, Mr. Sorey, Mr. Hill, Mr.
Olesky and Mr. Gibson voted "no."
c. Peer Review Services of Collier County Beaches
Gary McAlpin presented the Executive Summary "Recommendation to approve Scope
of Work with Atkins North American, Inc. for Peer Review Services of Collier County
Beaches under Contract No. 09- 5262 -CZ for a lump sum amount of $15,905 and make a
finding that this item promotes tourism" dated October 24, 2012 for consideration
Mr. Sorey expressed concern the Peer Review is unnecessary given the level of existing
project review and the proposed expenditures are not a prudent use of funds.
Mr. Sorey moved to recommend the Board of County Commissioners not approve a
Scope of Work with Atkins North American, Inc. for Peer Review Services of Collier
County Beaches under Contract No. 09- 5262 -CZfor a lump sum amount of $15,905.
Second by Mr. Medwedeff. Carried unanimously 7 — 0.
d. Wiggins Pass Construction Services Phase Proposal
Gary McAlpin presented the Executive Summary "Recommendation to approve Scope
of Work with Coastal Planning and Engineering (CP &E) for the development of plans,
specifications, bid documentation, construction support, post- construction support and
project verification for the Wiggins Pass Channel Straightening Project under Contract
No. 10 -5572 for a not to exceed time and material amount of $56,471. This proposal also
includes the development of a draft Biological Opinion. Make a finding that this item
promotes tourism" dated October 24, 2012 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners approve a Scope
of Work with Coastal Planning and Engineering (CP &E) for the development of plans,
specifications, bid documentation, construction support, post - construction support and
project verification for the Wiggins Pass Channel Straightening Project under
Contract No. 10 -5572 for a not to exceed time and material amount of $56,471. This
proposal also includes the development of a draft Biological Opinion. Makes a finding
that this item promotes tourism. Second by Mr. Olesky. Carried unanimously 7— 0.
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October 22, 2012
e. CP &E FEMA Assistance Proposal
Gary McAlpin presented the Executive Summary "Recommendation to approve a
proposal for hourly engineering services to support the County with FEMA appeal
assistance with Coastal Planning & Engineering, Inc. (CP&E) for a not to exceed time
and material amount of $20, 000" dated October 24, 2012 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners approve a
proposal for hourly engineering services to support the County with FEMA appeal
assistance with Coastal Planning & Engineering, Inc. (CP &E) for a not to exceed time
and material amount of $20,000. Second by Mr. Medwedeff.
Carried unanimously 7 — 0.
Colleen Greene reported she will prepare a "legal consideration "for the item.
L York Technical Consulting Services Proposal
Gary McAlpin presented the Executive Summary "Recommendation to approve a
proposal for Technical Consulting Assistance with York Risk Service Group for a not to
exceed time and material amount of $20, 000 " dated October 24, 2012 for consideration
Mr. Sorey moved to recommend the Board of County Commissioners approve a
proposal for Technical Consulting Assistance with York Risk Service Group for a not
to exceed time and material amount of $20,000. Second by Mr. Medwedeff. Carried
unanimously 7— 0.
Break: 10 :00am
Reconvened 10: 05am
8. Old Business
a. FY 12 Q4 Financial Review
Jack Wert presented the Executive Summary "Tourist Development Tax Financial
Review " dated October 24, 2012 for information purposes.
The Board recommended Staff and other affected parties review the procedures for
non profit expenditures to ensure the process is as efficient as possible.
b. Stakeholder Input Progress Report — Information Only
Jack Wert noted that a report to the Council on the Stakeholder input regarding the
Tourist Development Council's Subcommittees recommendations on Tourist
Development Tax allocations is tentatively scheduled for November.
c. Category A Beach Access Definition — Colleen Greene
Colleen Greene, Assistant County Attorney submitted a copy of a memo to
Commissioner Tom Henning, dated October 15, 2012 — Subject — "Public Beach Access
& the Florida Administrative Code " for information purposes.
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October 22, 2012
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document "Marketing Partner Reports — October 24,
2012 " including the following reports presented by Staff and Consultants:
a. Research Data Services (Heard before Item 9.a) — Dr. Walter Klages
"Collier County Tourism Research, October 24, 2012 — Research Data Services, Inc. "
b. Tax Collections — Jack Wert
"Tourist Tax Collections — Collier County Tax Collector — October 24, 2012 "
c. Paradise Advertising — Suzanne Lennon
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, October 24,
2012"
d. Lou Hammond & Associates — PR Services — Jonell Modys
"Public Relations Report — National Public Relations Update — TDC Meeting October
24, 2012. "
Mr. Olesky left the meeting at 11: 00am
e. Miles Media - Website Activity — Jack Wert
"Website — Miles Media Group"
f. Sales & Marketing Technologies - Search Engine Optimization — Jack Wert
"Search Engine Services — Sales and Marketing Technologies, Inc. "
g. Phase V - Fulfillment Services — Jack Wert
"Fulfillment Services — Phase IV"
10. Tourism Staff Reports
The following reports were submitted by Staff:
a. Director — Jack Wert
b. Sales & Marketing — Debi Benedetti
c. Public Relations & Communications — Jonell Modys
d. Film Office — Maggie McCarty
e. Sports Council — Jack Wert
f. International Representatives — Jack Wert
g. Visitor Centers — Jack Wert
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Mr. Medwedeff reported that the travel magazine Conde Nast published their Readers'
Choice Awards for the "Top 40 Resorts in Florida." The County placed 3 resorts (LaPlaya
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October 22, 2012
Beach and Golf Resort, Ritz- Carlton Resort and Marco Island Marriot Beach Resort Golf
Club and Spa) in the top 10.
13. Next Scheduled Meeting Date/Location — November 26, 2012 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 11:23 A.M.
COLLIER COUNTY TOURIST
DEVELO T C CI
airman, Murray Hendel
These minutes approved by the Board/Committee on
as presented or as amended
T