TDC Minutes 09/24/2012 R1
September 24, 2012
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENIT
COUNCIL MEETING
Naples, Florida, September 24, 2012
LET IT BE REMEMBERED the Collier County Tourist Development Council in
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and for the County of Collier, having conducted business herein, met on this date at
9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex,
Naples, Florida with the Following members present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff
Commissioner Henning
Susan Becker (Excused)
Clark Hill
Robert Miller (Absent)
Ed (Ski) Olesky
John Sorey III
Jerry Gibson
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
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NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
Collier County Commission Chambers
SEPTEMBER 24, 2012 9:00 am
Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. * Changes and Approval of Agenda
S. * Approval of TDC Minutes
a. * Regular Meeting 7123112
b. * Special Meeting 8/21/12
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. * Category A Grant Application - Marco Island North Beach Project
b. * FY 13 Tourism Strategic Plan
c. * Beach Renourishment Plan,
8. Old Business
a. International Marketing Review
9. Marketing Partner Reports
a. Research Data Services
b. Tax Collections
c. Paradise Advertising
d. Lou Hammond & Associates - PR Services
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director - Jack Wert
b. Sales & Marketing - Debi DeBenedetto
c. Public Relations & Communications - JoNell Modys
d. Film Office - Maggie McCarty
e. International Representatives - Jack Wert
f. Visitor Centers - Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location - October 22, 2012 - 9:00 a.m. Collier County Government
Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact
the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101,
Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional
time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners) before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
September 24, 2012
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order — Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda subject to Item 7.c being heard after Item 7.a.
Second by Mr. Hill. Carried unanimously 6 — 0.
5. Approval of TDC Minutes
a. Regular Meeting 7/23/12
Mr. Medwedeff moved to approve the minutes of the July 23, 2012 Meeting as submitted.
Second by Mr. Hill. Carried unanimously 6 - 0.
b. Special Meeting 8/21/12
Mr. Sorey moved to approve the minutes of the August 21, 2012 Meeting as submitted.
Second by Mr. Hill. Carried unanimously 6 — 0.
6. Presentations/Public Comment - (3 minutes each)
None
Mr. Olesky arrived at 9:04a. m.
7. New Business
a. Category A Grant Application — Marco Island North Beach Project
Gary McAlpin presented a City of Marco Island Category A Grant Application for "Beach
Renourishment and Pass Maintenance for Big Marco /Capris Pass Inlet Sand Bypassing
and Northern Marco Island Erosion Control Structures " for consideration. He reported
the Coastal Advisory Committee recommended the Board of County Commissioners deny
the Grant Request.
Bruce Anderson, Roetzel and Andress presented the application noting it was an out of
cycle Grant Request in the amount of $925,000 for construction of T- groins to prevent sand
eroding from Hideaway Beach. The project would be a cost sharing project with the City
of Marco Island contributing $1,000,000 for placement of sand on the beach.
He submitted City of Marco Island Resolution No. 12 -16 which declared the beach as
critically eroded and requiring emergency action.
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September 24, 2012
Michael Poff, Coastal Engineering Consultants provided a status report on the
permitting noting they are expected to be issued shortly.
Council discussion occurred on:
• Recognizing the project is necessary, however is use of Tourist Tax revenues an
appropriate means to fund the project?
• Does the request comply with the funding requirements under the Florida Statute
and County Ordinances governing the Tourist Development Tax?
Council and applicant discussion occurred on the merits of the request, its compliance with
the County Ordinance and funding policy for TDC funds including the history of approvals
of expenditures for the beach, that the lands for Tigertail Beach and Caxambas boat ramp
had been donated to the County by the developer, the public does access the beach via
boats or by walking from Tigertail Beach, etc.
Speaker
Tim Pinter, City of Marco Island, Director of Public Works
Erik Brechzitz, Hideaway Beach Special Tax District
Discussion continued on the merits of the request and if Tourist Tax revenue should be
utilized to fund the project.
Colleen Greene, Assistant County Attorney noted the area does not qualify as an
"eligible beach area" under the funding policy. It may qualify as an "ineligible beach
area" if it is an area subject to high erosion and with the recommendation of the Coastal
Advisory Committee and determination by the Board of County Commissioners that it is in
the public interest, it may have erosion control structures installed with Category A
funding.
Commissioner Henning moved to recommend the Board of County Commissioners deny
the Grant Request (for Beach Renourishment and Pass Maintenance for Big
Marco /Capris Pass Inlet Sand Bypassing and Northern Marco Island Erosion Control
Structures) as it does not comply with the Ordinance (governing the TDC) or Florida Law.
Second by Mr. Sorey. Motion carried 4 "yes" — 3 "no." Mr. Medwedeff, Mr. Olesky, and
Mr. Gibson voted "no."
Commissioner Henning directed County Staff to provide the State of Florida's
Department of Environmental Protection definition of "public access" in relation to
funding beach projects to the Board of County Commissioners upon its consideration of
the grant request.
c. Beach Renourishment Plan
Gary McAlpin presented the Executive Summary "Recommendation to approve an
Emergency Truck Haul beach renourishment for a portion of the Vanderbilt and Naples
beaches; approve a six year design and permitting plan for the FY2013114 Vanderbilt,
Park Shore and Naples beach renourishment; and direct the County Manager or designee
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September 24, 2012
to review the scope of the Marco Island beach renourishment and discuss options with the
Coastal Advisory Committee (CAC), Tourist Development Council (TDC) and Marco
Island with respect to a commensurate level of renourishment consistent with county wide
funding reductions " dated September 24, 2012 for consideration. He noted the item is
divided into 3 separate requests for consideration.
Proiect 1— Emergency Truck Haul for Vanderbilt and Naples Beaches - $650,000
Gary McAlpin reported the area to be covered in the renourishment is from La Playa
(R26) to just north of the Ritz (R30) and from Lowdermilk Park (R61) to the Naples Golf
and Beach Club (R63.5). He reported the project will not require new permits as the sand
is intended to be placed above the mean high water line. The scope of work is intended to
be completed outside of turtle nesting season.
Mr. Sorey moved to recommend the Board of County Commissioners approve the
"Emergency Truck Haul project for Vanderbilt and Naples Beaches" as proposed by
staff. Second by Mr. Medwedeff.
Speaker
Bob Krasowski — (he submitted his comments in writing in a letter dated September 24, 2012).
Motion carried unanimously 7— 0.
Proiect 2 — Modified 2005/2006 six year design by placing approximately 420,000
cubic yards of sand on Vanderbilt, Park Shore and Naples beaches for an estimated
cost of $15 —17.5M
Gary McAlpin reported the project is currently planned to initiate on September 15, 2013
with completion slated for June 1, 2014. It will be "scope managed" based on availability
of funding. The request is to initiate design and permitting of the project.
Speaker
Bob Krasowski
Mr. Sorey moved to recommend the Board of County Commissioners approve the
request proposed by staff (complete a modified 200512006 six year design for placing
approximately 420,000 cubic yards of sand on Vanderbilt, Park Shore and Naples Beaches).
Second by Mr. Hill. Carried unanimously 7 — 0.
Break: 10: 33a. m.
Reconvened.• 10: 45a. m.
Commissioner Henning returned after "Project 3"
Project 3 — Execute Review of the scope of the Marco Island Beach Renourishment
Project
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September 24, 2012
Gary McAlpin reported the item is for executing a review of the Marco Island beach
renourishment and erosion control structures to assure the expenditures are consistent with
funding level reductions for beaches /inlets throughout the County.
Mr. Gibson moved to approve staffs recommendation (that the County Manager or
designee review the scope of the Marco Island Beach renourishment project and return
to the Board with specific recommendations consistent with funding constraints).
Second by Mr. Medwedeff. Carried unanimously 6 — 0.
Commissioner Henning returned at 10:50a. m.
b. FY 13 Tourism Strategic Plan
Jack Wert presented the Executive Summary "Review and make recommendation to the
Board of County Commissioners to approve the Fiscal Year 2013 Strategic Plan for the
Naples Marco Island, Everglades Convention & Visitors Bureau (CVB) " dated September
24, 2012 for consideration.
Mr. Wert reported, based on input from industry representatives and the council, staff will be
amending the plan to incorporate "golf, fishing, boating and eco- tourism" to the Section
"What Attracts Leisure Travelers to our area ? ". Staff continues to research the "Offshore
Boat Race" identified under "Special Events Research," as well as City Fest and other events.
Mr. Olesky moved to recommend the Board of County Commissioners approve the
"Fiscal Year 2013 strategic Plan for the Naples Marco Island, Everglades Convention &
Visitor's Bureau." Second by Mr. Gibson. Carried unanimously 7— 0.
8. Old Business
a. International Marketing Review
Jack Wert presented the Slideshow "International Representation. "
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document "Marketing Partner Reports — May 29, 2012 "
including the following reports submitted or presented by staff and consultants:
a. Research Data Services — Dr. Walter Klages
"Collier County Tourism Research, May 29, 2012 — Research Data Services, Inc. "
The Council requested staff and consultants provide an analysis of the marketing efforts
for the southeast region including comparisons with other competitive destinations.
b. Tax Collections — Jack Wet
"Tourist Tax Collections — Collier County Tax Collector — May 29, 2012 "
c. Paradise Advertising — Suzanne Lennon
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, May 29, 2012 "
September 24, 2012
d. Lou Hammond & Associates — PR Services — Jonell Modys
"Public Relations Report — National Public Relations Update — TDC Meeting May 29, 2012. "
e. Miles Media - Website Activity — Jack Wert
"Website — Miles Media Group "
E Sales & Marketing Technologies - Search Engine Optimization — Jack Wert
"Search Engine Services — Sales and Marketing Technologies, Inc. "
g. Phase V - Fulfillment Services — Jack Wert
"Fulfillment Services — Phase IV"
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director — Jack Wert
b. Sales & Marketing — Debi Benedetti
c. Public Relations & Communications — Jonell Modys
d. Film Office — Jack Wert
e. Sports Marketing — Ralph Pryor
f. International Representatives — Jack Wert
g. Visitor Centers — Jack Wert
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location — October 22, 2012 — 9:00 a.m. Collier County
Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami Trail East,
Naples, Florida 34112
14. Announcements
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 11:50 A.M.
COLLIER COUNTY TOURIST
DEVELOP T O CIL
?airman, Murray Hendel
These minutes approved by the Board /Committee on
as presented or as amended _
Co