TDC Minutes 01/23/2012 R January 23, 2012
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
MEETING D 3amunl
Naples, Florida, January 23, 2012
BY:
LET IT BE REMEMBERED, the Collier County Tourist Development Council in
and for the County of Collier, having conducted business herein, met on this date at 9:00
AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples,
Florida with the following members present:
Chairman: Commissioner Georgia Hiller
Vice Chairman: Murray H. Hendel
Susan Becker
Fiala v/ Jerry Gibson
Hiller ✓' Clark Hill
ng
Henni '41'
Henna ✓ Rick Medwedeff
Colette f( Robert Miller
Ed (Ski) Olesky
John Sorey III
Misc.Corres:
Date: Q \ ■
ALSO PRESENT: item#:1(...s2
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director Copies to:
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
Crystal Kinzel, Clerk's Finance Director
Scott Johnson, Purchasing Department
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January 23, 2012
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Chairman Hiller
Commissioner Hiller called the meeting to order at 9:00 AM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Ms. Becker moved to approve the Agenda. Second by Mr. Hendel. Carried unanimously 8— 0.
Mr. Miller arrived at 9:02 am.
5. Approval of TDC Minutes
a. Regular Meeting November 28, 2011
Ms. Becker moved to approve the minutes of the November 28, 2011 meeting subject to the
following change:
• Page 3, paragraph 5, item 4, line 2 from "...total City of Naples..."to "...total City of
Marco Island..."
Second by Mr. Hendel. Carried unanimously 9—0.
b. Presentations/Public Comment
None
7. Old Business
a. Museum Admissions Study
Jack Wert, Tourism Director presented the Executive Summary "Reporting on County
Museums Funding Sources and Admission Policies for Museums in other Florida Counties"
dated January 23, 2012 for review.
The Council requested Staff to provide a report on which Counties in Florida (as identified in
the Smith Travel Report)fund their County owned museums operating expenses utilizing
Tourist Development Tax funds.
The Council determined the Chairman should outline the request to the County Manager
in writing.
b. Coastal Zone Management Responses to 11-28-11 TDC Requests
Gary McAlpin, Director, Coastal Zone Management presented the following items:
i. Restroom Locations with FEMA variance
Documents provided:
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January 23, 2012
• Map titled Beachfront Restrooms in Collier County identifying the location of existing
beach restroom facilities in Collier County.
• Chart titled Beach Front Restrooms Collier County and City outlining the restroom
construction status in relation to FEMA elevation requirements.
The Council requested Staff to amend the report "Beach Front Restrooms Collier County
and City"and identify the requirement for any FEMA elevation variances (whether
previously required for, or to be required for the construction of the facility).
ii. Tigertail Beach Restroom Approval Analysis—on hold
Gary McAlpin reported the project is currently on hold pending an analysis of any new
FEMA requirements which may allow at-grade construction of the facility.
The Council requested Staff to provide a report on the basis the FEMA maps were
proposed to be amended(flood zones in question amended from VE to AE zone).
iii. Vanderbilt Beach Road/Bluebill Avenue—State or County Road
Documents provided:
• Warranty deeds, commitments for title insurance and survey map titled Vanderbilt
Beach Center-A subdivision in Section 32, TB8S, R25E, dated January 1954
depicting the ownership of Vanderbilt Beach Road in the area of its westerly terminus.
• Warranty deeds and Collier County property appraiser maps for Bluebill Ave.
depicting the ownership of Bluebill Ave. at its westerly terminus.
The Council directed Staff to submit the memo to members regarding the opinion on the
appropriateness of utilizing Tourist Tax revenues to fund improvements on State lands.
iv. Coastal Construction Setback Line Discussion—Colleen Greene
Colleen Greene,Assistant County Attorney provided an updated on the status of the Coastal
Construction Setback Line (CCSL)variance application for the restrooms proposed at
Vanderbilt Beach. She noted a majority vote of the Board of County Commissioners is
required to approve these types (CCSL)of variances.
v.Analysis of beach parking spaces used by residents and non-residents
Documents provided:
• Copy of an email string ending date January 9, 2012 from Barry Williams, Director,
Parks and Recreation Department to Gary McAlpin/Jack Wert outlining the number of
parking sticker issued by the County for residents vs. non residents.
• City of Naples—Beach Parking Study (Joint City County Study).
The Council requested to Staff to:
1. Provide a report(by analyzing entrance gate transactions, or other applicable means),
outlining the percentage of County residents vs. non County residents utilizing the
Vanderbilt Beach Road parking garage
2. Provide a review of the document "FDEP Cost Share Program 7/7/2011"provided at a
previous meeting.
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January 23, 2012
3. Determine for which purposes individuals are allowed to utilize the parking garage
(beach parking,shopping, etc.).
4. Coordinate with Mr. Hill to ensure Staff submits the information requested in the
format anticipated by the Council.
vi.Analysis of rooms and related parking for county-wide gulf front properties
Documents provided:
• "Beach Front Hotels and Resorts in Collier County"outlining the number of parking
spaces provided by beach front hotels.
Continued to next meeting pending incorporation of this data with the information
requested in Item 7.b.v.
vii.Expanded beach parking analysis to include Naples,Marco Island and County
beaches
Continued to next meeting pending incorporation of this data with the information
requested in Item 7.b.v.
Speakers
Peter Gaddy,Coalition for Open Economic Development
Marcia Cravens, Sierra Club,Calusa Group
c. Meeting Site/Fam Guideline Revisions
Jack Wert, Tourism Director presented the Executive Summary Recommending approval of
revisions to the Tourist Development Council (TDC) recommended guidelines for payment or
reimbursement of expenses related to attracting a group meeting to Collier County, and for
County Finance to pay expenses covered by these guidelines up to an annual total program cost
of$150,000 dated January 23, 2012 for consideration.
Mr. Hendel moved to recommend the Board of County Commissioners approve the document
titled In Market Meeting Planner Site/Fam Guidelines-FY 12 Budget$150,000.00. Second
by Mr. Medwedeff. Carried unanimously 9—0.
Break: 10:43am
Reconvened: 10:55am
Mr. Sorey moved to reconsider the previous motion. Second by Mr. Medwedeff. Carried
unanimously 9—0.
Mr. Sorey moved to recommend the Board of County Commissioners approve the document
"In-Market Meeting Planner Site/Fam Guidelines-FY 12 Budget$150,000.00"subject to
the following revision:
• Page 2, bullet point 14-from "If the specific planner has had a recent Site/Fam in the
destination, they may not qualify for a second site/fam. The CVB staff will look at each
set of circumstances to qualms the planner for a return trip."to "A specific planner
may qualify for multiple site/fam visits, however, the CVB Staff will consider each set
of circumstances to qualms the planner for a return trip."
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January 23, 2012
Second by Mr. Medwedeff. Motion carried 8 yes—1 no (Commissioner Hiller).
8. New Business
a. Election of Vice Chair
Jack Wert,presented the Executive Summary"Appoint Vice Chairman for the Tourist
Development Council for Calendar Year 2012"January 23, 2012 for consideration.
Ms. Becker moved to nominate Murray Hendel as Vice Chairman of the Tourist Development
Council. Second by Mr.HilL Carried unanimously 9—0.
Mr. Hendel was declared Vice Chairman of the Council
b. Golisano Children's Museum of Naples Grant Usage Change
Jack Wert presented the Executive Summary Recommendation to approve a change in the use
offunds for a tourist tax Category C-2 grant to the Golisano Children's Museum of Naples in
the amount of$50,000 dated January 23, 2012 for consideration.
Speaker
Heather Patton- Golisano Children's Museum of Naples
Mr. Hendel moved to recommend the Board of County Commissioners approve a change in
the use offunds for a tourist tax Category C-2 grant to the Golisano Children's Museum of
Naples in the amount of$50,000." Second by Mr. Sorey. Carried unanimously 9—0.
The Council heard Items 8.g—8.i next
g. Clam Pass Joint Coastal Permit Work Order—Atkins North America
Gary McAlpin presented the Executive Summary"Recommendation to approve Work Order
with Atkins North America, Inc.for Clam Pass Joint Coastal Permit under Contract CE-FT-09-
5262-CZ for a not to exceed amount of$7,672.00" dated January 23, 2012 for consideration.
Speaker
Marcia Cravens
Mr. Sorey moved to recommend the Board of County Commissioners approve a Work Order
with Atkins North America,Inc.for Clam Pass Joint Coastal Permit under Contract CE-FT-
09-5262-CZ for a not to exceed amount of$7,672.00." Second by Mr. Olesky. Motion
carried 8 yes—1 no (Commissioner Hiller).
h. Marco Laser Grading
Gary McAlpin presented the Executive Summary "Recommendation to approve Work Order
with Coastal Engineering Consultants (CEC) to permit a long term maintenance program to
reshape the beach on Marco Island under Contract CE-FT-09-5262-CZ for a not to exceed
amount of$35,190"dated January 23, 2012 for consideration.
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January 23, 2012
Mr. Gibson moved to recommend the Board of County Commissioners approve a Work Order
with Coastal Engineering Consultants (CEC) to permit a long term maintenance program to
reshape the beach on Marco Island under Contract CE-FT-09-5262-CZ for a not to exceed
amount of$35,190." Second by Mr. Sorey. Carried unanimously 9—0.
Mr. Gibson left at 11:50 am
i. RFP No. 11-5772—"Beach Renourishment Engineering Services"
Gary McAlpin presented the Executive Summary"Recommendation to approve shortlist of
firms for contract negotiations for RFP No. 11-5772 "'Beach Renourishment Engineering
Services'dated January 23, 2012 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners approve shortlist of
firms for contract negotiations for RFP No. 11-5772 "Beach Renourishment Engineering
Services"and authorize Staff to begin contract negotiations with the number one shortlisted
firm, Coastal Planning and Engineering,Inc. Second by Mr. Hendel.
Scott Johnson,Procurement Specialist,Purchasing Department addressed the Council on
the RFP process.
Speakers
Nicole Johnson, Conservancy of Southwest Florida
Marcia Cravens, Sierra Club, Calusa Group
Commissioner Hiller read an email into the record submitted by Thomas Crowe, Friends of
Barefoot Beach.
Motion failed 4 yes—4 no (Commissioner Hiller,Mr. Olesky,Mr. Hill and Ms. Becker).
c. Subcommittee Progress Report
Jack Wert presented the Executive Summary "Progress Report on the Tourist Development
Council(TDC)special Sub Committee meetings" dated January 23, 2012 for information
purposes.
Commissioner Hiller provided an update on the Subcommittee.
d. FY 12 Q1 Financial Report
Continued
e. Grant Workshop and application review for FY 13 (Cat. B & C-2)
Jack Wert reported a TDC Workshop will be convened to discuss the issue.
f. Meeting Dates for 2012
Jack Wert presented the Executive Summary "TDC Monthly Meeting dates, time and location
for 2012" dated January 23, 2012 for consideration.
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January 23, 2012
Mr. Olesky moved to approve the TDC Monthly Meeting dates, time and location for 2012.
Second by Mr. Sorey. Carried unanimously 8—0.
9. Marketing Partner Reports
The following reports were submitted by Staff for individual review by the Council members.
a. Tax Collections—Jack Wert
b. Paradise Advertising—Pat Cote
c. Research Data Services—Dr. Walter Klages
d. Miles Media-Website Activity—Jack Wert
e. Sales and Marketing Technology-Search Engine Optimization -Jack Wert
f. Phase V-Fulfillment Services—Jack Wert
10. Tourism Staff Reports
The following Reports were provided by Staff for individual review by the Council members:
a. Director
b. Sales & Marketing
c. Public Relations & Communications
d. Film Office
e. Sports Marketing
f. International Representatives
g. Visitor Centers
Terry Gallagher,Lou Hammond and Associates presented a Slideshow on the firm and the
public relations efforts planned for the Collier County Convention and Visitor's Bureau.
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
None
13.Next Scheduled Meeting Date/Location—February 27,2012—9:00 a.m.
Collier County Government Center,Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples,Florida 34112
*****
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January 23,2012
There being no further business for the good of the County,the meeting was adjourned by order
of the chair at 1:02 P.M.
COLLIER COUNTY TOURIST
DEVEL• ' ■ E T CO CIL
II
Chairm: 1,r7 ommissioner Georgia Hiller
These minutes approved by the Board/Committee on
as presented or as amended .
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