TDC Minutes 01/12/2012 R January 12, 2012
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
SUBCOMMITTEE MEETING
13a3nW35
Naples, Florida, January 12, 2012
BY:
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council Subcommittee in and for the County of Collier, having
conducted business herein, met on this date at 9:30 A.M. in a REGULAR
SESSION at 2800 N. Horseshoe Drive, Tourist Development Council
Conference Room, Naples, Florida, with the following members present:
Chairman: Commissioner Georgia Hiller
Jerry Gibson
Clark Hill
Rick Medwedeff(Excused)
Fiala Robert Miller
Hiller
Henning
Coyle f Misc. Corres:
Colette JC.
Date: 11_
Item OLD=2- y tL0
Copies to:
ALSO PRESENT: Jack Wert, Tourism Director
Kelly Green, Tourist Tax Coordinator
Debi DeBenedetto, Sales & Marketing Manager
Jennifer Rainey, Executive Aide
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January 12, 2012
Any persons in need of the verbatim record of the meeting may request a copy of the
audio recording from the Collier County Communications and Customer Relations
Department.
1. Call to Order
Commissioner Hiller called the meeting to order at 9:50 A.M. A quorum was
established.
2. Changes/Approval of Agenda
Mr. Gibson moved to approve the Agenda as presented. Second by Mr. Hill.
Motion carried 4-0.
3. Approval of TDC Subcommittee Minutes
a. Regular Meeting November 21,2011
Remove: Preamble, Page 1, 2"d Line, 2"d Word "Grant"
4C, 2nd Paragraph "Presidents Council Chairman"
Change: 4C, 3rd Line should read "extrapolate"
Mr. Clark moved to approve the minutes of the November 21, 2011 meeting as
amended. Second by Mr. Gibson. Motion carried 4-0.
4. New Business
a. Discussion on Additional Funding Alternatives
• Presentation by Mr. Hendel
No presentation and no recommendations were made.
• Review requested additions to Mr. Medwedeff's Business Case
Staff distributed the revised"A Business Case for Economic Impact, Jobs
and Quality of Life in Collier County"by Rick Medwedeff, General
Manager and Tourist Development Council Member. (See attached)
Jack Wert reviewed the Subcommittee's request; additions have been
included in the report.
Suggestions made:
• Request Dr. Klages to provide a labor study to show what a tiny increase
does economically to the Community and include in final draft.
• Invite a representative to the February meeting to inform the
Subcommittee of their plans to open a mega casino in Lee County.
• Research museum admission fees.
b. Review of Final Report Draft
Jack Wert summarized the Final Report Draft.
Commissioner Hiller recommended the Subcommittee review and email
suggested modifications directly to Jack Wert.
Staff stated the Subcommittee will review the full report prior to submitting the
full report to TDC and receiving feedback. Then it will be presented to the BCC
for approval.
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January 12, 2012
Additional suggestions made were:
• Invite the Tourism Alliance and the Collier County Alliance for a
presentation of the Final Report Draft prior to submitting to TDC.
• Include Findings and Conclusions in the Executive Summary.
• Follow-up on the Museum Report. (Not received)
• Recommend more TDC Staff to bolster marketing with staffing
comparisons.
c. Schedule Presentation to Full TDC
Staff discussed and reviewed the modification and approval process and
additional tourism groups' input prior to presentation to TDC.
A suggestion was made to bring the final recommendations to PARAB for their
support.
Subcommittee was given a deadline of January 20th to submit feedback on the
full report.
A consensus was formed to hold another Subcommittee meeting at 9:30 a.m. on
a date to be determined.
5. Question and Answer Period
None
6. Subcommittee Discussion
None
7. Next Meeting Date/Location
a. Discuss Next Sub Committee Meeting Date, Location,Format and Agenda
Addressed- 4.b.
Mr. Gibson moved to adjourn the meeting. Second by Mr. Miller.
Motion carried 4-0.
There being no further business for the good of the County,the meeting ended at
11:30 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL SUBCOMMITTEE
Chairm n issioner Georgia Hiller
These Minutes were approved by the Board/Committee on
as presented or as amended
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