TDC Minutes 11/28/2011 R November 28, 2011
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
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Naples, Florida, November 28, 2011
BY:
LET IT BE REMEMBERED, the Collier County Tourist Development Council in
and for the County of Collier, having conducted business herein, met on this date at 9:00
AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples,
Florida with the following members present:
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�`—~- Chairman: Commissioner Hiller
Hiller Vice Chairman: Murray H. Hendel
Henning
Coyle Susan Becker
Colette Jerry Gibson
Clark Hill
Rick Medwedeff
Robert Miller (Excused)
Ed (Ski) Olesky
John Sorey III
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Director, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
Crystal Kinzel, Director of Finance
Barry Williams, Director, Parks and Recreation
Misc.Corres:
Date: ct ► i I r2-
item#:
1 Copies to:
November 28, 2011
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Chairman Hiller
Commissioner Hiller called the meeting to order at 9:00 AM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Hendel moved to add the following item to the Agenda:
• Item 7.f - TDC Subcommittee Membership Discussion
Second by Mr. Sorey. Carried unanimously 8—0.
Mr. Sorey moved to approve the Agenda as modified. Second by Ms. Becker. Carried
unanimously 8—0.
The Council noted they are still awaiting a report as requested on the Operation of County Owned
and Operated Museums.
5. Approval of TDC Minutes
a. Regular Meeting of October 24,2011
Mr. Hendel moved to approve the minutes of the October 24, 2011 meeting. Second by Mr.
Olesky. Carried unanimously 8—0.
6. Presentations/Public Comment
None
7. Old Business
a. Q 4 FY 11 Financial Report with FY 10 Comparisons
Jack Wert provided the document "FY11 TDC Budget Report by Fund -Preliminary 4th
Quarter October 1, 2010 thru Sept 30, 2011" dated November 28, 2011 for informational
purposes.
b. Fund 183 Questions from October Meeting
Gary McAlpin provided the "CZM 183 Fund Report— Updated 11/14/11" for
informational purposes. He noted Line Items #80058 (Vanderbilt Beach Access#8) and#80141
(Remaining Vanderbilt Beach Accesses) are still being reviewed by Staff and the information
will be provided at a future date.
Commissioner Hiller requested Staff provide the following information to Council members:
1. A list of all County existing,proposed or contemplated public facilities subject to, or
intended to be subject to a FEMA elevation variance.
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November 28, 2011
2. An explanation for the approval of the Tigertail Beach restroom facilities (in respect to the
FEMA elevation requirements).
3. Property survey maps for the Westerly Terminus Area of Vanderbilt Beach Road and the
area immediately easterly of the Delnor Wiggins State Park entrance for the purposes of
determining the party of ownership (State vs. County, etc.).
4. The process required for a member of the public to appeal a "Coastal Construction
Setback Line"variance issued by the Board of County Commissioners.
5. A determination if the approval of a "Coastal Construction Setback Line"variance
requires a "super majority"vote by Board of County Commissioners.
Colleen Greene,Assistant County Attorney outlined her email to Gary McAlpin dated
November 23, 2011 —"Subject Tourist Development Tax Revenue"which provided the opinion
that Tourist Tax Revenues may be utilized for construction of the beach access turn around on
Bluebill Ave.
c. Beach Mileage and Parking Study
Gary McAlpin provided an analysis of parking for beach users and the "FDEP Cost Share
Program 7/7/2011"and related backup documents for informational purposes:
Speakers
Peter Gaddy, Golden Gate Area Civic Association
Michael Seef,North Naples Resident
The Council requested Staff to provide the following:
1. An analysis on the utilization of beach parking spaces/facilities between Collier County
residents and non residents.
2. An analysis on the beach stickers issued by the City of Marco Island, the City of Naples
and Collier County.
3. An analysis of room availability for County wide Gulf Front Hotel Properties and the
related parking supplied
4. The beach parking analysis as presented, be expanded to include the total City of Naples,
the total City of Naples and the all of unincorporated Collier County.
Break: 10:27am
Reconvened: 10:37am
d. Beach Project Spending Report
Gary McAlpin provided the document"Attachment 2—Fund 195 Spending/Budget Analysis for
Fiscal Year 2008/2009 through 2011/2012" for informational purposes.
e. Parks & Recreation Report on Beach Parking Fees
Barry Williams,Director,Parks and Recreation,provided the document"001 —General
Fund—Fund 156363-001 —Beach and Water Park Operations"outlining the expenditures and
revenues for the account.
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November 28, 2011
The Council requested Staff to provide an explanation on the rationale for the amount of fees
established for a beach parking sticker.
f. TDC Subcommittee Membership Discussion
Mr. Sorey moved to affirm the Council recognizes Mr. Hendel as a `full member"of the
Tourist Development Council Subcommittee. Second by Mr. Hill. Carried unanimously 8—
0.
8. New Business
a. Barefoot Beach Roof Replacement Work Order
Gary McAlpin presented the Executive Summary"Recommendation to approve PBS
Construction Company's proposal in the amount of$10,650.00 for the thatch roof replacement
on the Barefoot Beach Park Learning Center" dated November 28, 2011 for consideration.
Mr. Hendel moved to recommend the Board of County Commissioners approve an
expenditure of$10,650.00 for replacement of the thatch roof on the Barefoot Beach Learning
Center subject to the determination the expenditure is in accordance with County Purchasing
Policies. Second by Ms. Becker. Carried unanimously 8—0.
b. Marketing Partner Agreement Review
Jack Wert presented the Executive Summary"Review of Tourism Marketing Partner Services
and related agreements for outsourced marketing and promotion assistance" dated November
28, 2011 for informational purposes.
c. Tourism Fulfillment Services Agreement
Jack Wert presented the Executive Summary "Recommendation to approve the award of Bid
#11-5754 to Phase V of Southwest Florida, Inc.for Tourism Fulfillment Services and authorize
the Chairman to sign Agreement#11-5754 to include a revised termination notification period
of sixty(60) days following County Attorney Office approval" dated November 28, 2011 for
consideration.
Ms. Becker moved to recommend the Board of County Commissioners award Bid#11-5754 to
Phase V of Southwest Florida,Inc.for Tourism Fulfillment Services subject to staff reviewing
Section 21 (Additional Items/Services) of"Agreement#11-5754 for Tourist Development
Council Fulfillment Services" and amending/removing the language as necessary to ensure
conformance with County policies. Second by Mr. Medwedeff. Carried unanimously 8—0.
d. Tourism Public Relations Assistance Agreement
Jack Wert presented the Executive Summary"Recommendation to approve the award of RFP
#11-5725 to Lou Hammond and Associates, Inc.for Tourism Public Relations Services and
authorize the Chairman to sign Agreement#11-5725 in the amount of$152,000 annually to
include a revised termination notification period of 60 days following County Attorney Office
approval" dated November 28, 2011 for consideration.
Mr. Olesky moved to recommend the Board of County Commissioners award RFP#11-5725 to
Lou Hammond and Associates,Inc.for Tourism Public Relations Services subject to Staff
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November 28, 2011
reviewing Section 21 (Additional Items/Services) of the "Agreement#11-5725 for Collier
County Tourism Department Relations Assistance"and amending/removing the language as
necessary to ensure conformance with County policies. Second by Ms. Becker. Carried
unanimously 8—0.
e. MIHS Grant Update
Jack Wert presented the Executive Summary"Update on current status of the FY 10 C-2
Grant to the Marco Island Historical Society, Inc.for$100,000 for design of exhibits to the new
Marco Island Historical Museum and discussion of possible alternatives for payment" dated
November 28, 2011. He sought direction from the Council.
Crystal Kinzel,Director of Finance reported the expenditure was previously approved by the
Board of County Commissioners. Immediately subsequent to the approval,the
ownership/operation of the Museum was transferred to Collier County from the Marco Island
Historical Society, Inc. The Historical Society expended the funds after the entity was
transferred to the County and the Society seeks re-imbursement.
Mr. Olesky moved to direct Staff to determine the most effective means to disburse the
previously approved payment to the Marco Island Historical Society,Inc. in the amount of
$100,000. Staff to ensure all County requirements to disburse the funds are met. (Said item
not to be returned to the Tourist Development Council(TDC)for consideration unless
circumstances arise which require their approval). Second Mr. Sorey. Carried unanimously 8
—0.
f. FY 12 In-Market Meeting Planner Site Guidelines
Jack Wert presented the Executive Summary"Recommend approval of revised guidelines for in
market familiarization trips(Sites) to our destination for meeting planners"and"In Market Meeting
Planner Site Guidelines FY12 Budget$150,000" for consideration dated November 28, 2011 for
consideration.
Mr. Olesky moved to recommend the Board of County Commissioners approve the "In Market
Meeting Planner Site Guidelines"as presented and authorize a budget amount of$150,000 for the
activity. Second by Ms. Becker. Carried unanimously 8—0.
Break: 12:16pm
Reconvened: 12:26pm
9. Marketing Partner Reports
Jack Wert provided a Slideshow titled"Marketing Partner Reports—November 28,
2011"
which included the following reports:
a. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector"
b. Paradise Advertising—Pat Cote/Nathan Hangen
"Advertising Report Paradise Advertising and Marketing, Inc. —TDC, November 28, 2011"
c. Research Data Services—Dr. Walter Klages
"Collier County Tourism Research, November 28, 2011 —Research Data Services, Inc. "
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November 28, 2011
d. Miles Media-Website Activity—Jack Wert
"Website—Miles Media Group"
e. Sales and Marketing Technology-Search Engine Optimization -Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
f. Phase V- Fulfillment Services—Jack Wert
"Fulfillment Services—Phase IV"
10. Tourism Staff Reports
The following Reports were provided by Staff:
a. Director
b. Sales & Marketing
c. Public Relations & Communications
d. Film Office
e. Sports Marketing
f. International Representatives
g. Visitor Centers
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
The Council requested, at a future meeting,Staff provided detailed information on the efforts of
the Sports Marketing Staff.
Mr. Gibson reported "The Wall That Heals"(Vietnam Veterans Memorial scale replica) will be
displayed at Veterans Community Park on Marco Island from 12/7/11 to 12/10/11.
The Council reached consensus on Ms. Becker representing the TDC at the "Roundtable
Meeting"to be held at the Inn at Fifth on December 7, 2011.
13. Next Scheduled Meeting Date/Location—January 23,2012—9:00 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples,Florida 34112
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• November 28, 2011
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 1:15 P.M.
COLLIER COUNTY TOURIST
DEVELOPMENT C ri UNCIL
' 1
Chair II `o T,missioner Georgia Hiller
These minutes approved by the Board/Committee on
as presented or as amended .
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