TDC Subcommittee Minutes 06/30/2011 June 30, 2011
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL SUBCOMMITTEE MEETING
Naples, Florida, June 30, 2011
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BY:
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council Subcommittee in and for the County of Collier, having
conducted business herein, met on this date at 9:30 AM in a REGULAR
SESSION at the N. Collier Government Building Conference Room, Naples,
Florida, with the following members present:
Chairman: Commissioner Georgia Hiller
Fiala Jerry Gibson
Hiller Clark Hill
Henning Rick Medwedeff
Coyle ✓
Coletta Robert Miller (Excused)
Misc. Cones:
Item#: l e=2 tio
Copies to:
ALSO PRESENT: Jack Wert, Tourism Director
Kelly Green, Tourist Tax Coordinator
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June 30, 2011
Any persons in need of the verbatim record of the meeting may request a copy of the
audio recording from the Collier County Communications and Customer Relations
Department.
1. Call to Order—Chairman Hiller
Commissioner Hiller expressed her gratitude and welcomed the Business
Community Representatives.
The TDC Subcommittee,the Staff and Business Representatives gave self-
introductions prior to calling the meeting to order.
Commissioner Hiller called the meeting to order at 9:40 am. A quorum was
established.
2. Changes/Approval of Agenda
Mr. Hill moved to approve the Agenda as presented. Second by Mr. Gibson.
Motion carried 4-0.
3. Approval of TDC Subcommittee Minutes
a. Regular Meeting June 3,2011
Mr. Hill moved to approve the minutes,of the June 3, 2011 meeting as
presented. Second by Mr. Gibson. Motion carried 4-0.
4. New Business
a. Industry Input from Tourism and Business Community Representatives
regarding Destination Marketing
Jack Wert distributed a list of"Discussion Topics"to the TDC Subcommittee
and the Representatives to initiate discussion on:
• Competitive position in the worldwide tourism marketplace
• Driving more revenue to businesses in community to sustain year-round
employment opportunities
• Lack of nighttime entertainment options in the community
• How it limits the ability to attract more group meetings
• International and Domestic travelers
He also provided and reviewed the"Naples, Marco Island and Everglades
Average Seasonal Occupancy 2002-2011"dated June 29, 2011.
Commissioner Hiller requested Staff email the TDC Marketing Plan,the TDC
Budget and the Museum Budget to the Business Community Representatives.
Meeting Recessed from 11:05 to 11:15 am.
Clark Hill left at 11:05 am.
Discussion continued.
Commissioner Hiller invited the Business Community Representative
participants to review TDC Marketing and Budget information and reconvene on
an agreed future date for additional discussion.
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June 30, 2011
5. Question and Answer Period
None
7. Subcommittee Discussion
None
8. Next Meeting Date/Location
The next meeting will be held on July 28, 2011 from 9:30 am to 12:30 pm at the N.
Collier Building Conference Room.
There being no further business for the good of the County,the meeting ended at
11:45 AM.
COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL SUBCOMMITTEE
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Chairman, Georgia Hiller
These Minutes were approved by the Board/Committee on
as presented or as amended
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