TDC Subcommittee Minutes 04/01/2011 •
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April 1, 2011
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE
MEETING
D xn3n731
Naples, Florida, April 1, 2011
BY:
LET IT BE REMEMBERED that the Collier County Tourist Development
Council Subcommittee, having conducted business herein, met on this date at
10:30 AM in a REGULAR SESSION in the Conference Room of the North
Collier Government Center, 2335 Orange Blossom Drive, Naples, Florida, with
the following members present:
Fiala
Hiller CHAIRMAN: Commissioner Georgia Hiller
Henning Jerry Gibson
Coyle ✓
Coletta Clark Hill
Rick Medwedeff
Robert Miller
Misc. Corres:
Date: G i t \ It'2,
Item#:tl�T 21L
Copies to:
ALSO PRESENT: Jack W. Wert, Director— Convention & Visitors Bureau
Kelly Green, CVB Office Administrator
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April 1, 2011
1. CALL TO ORDER—Chairman Hiller:
• 10:45 AM
• Quorum was established.
3. NEW BUSINESS:
a. Sunshine Law Review—Jack Wert
• Requirements: Meetings are to be noticed, open to the public, and recorded.
• All communication between members, i.e.,written, electronic, and/or
telephone, must be one-way; dialogue is not allowed
• The presence of two or more TDC members at a meeting triggers application
of the law
• Penalties: removal from office, 60 days in prison, $500 fine for each
violation
2. CHANGES/APPROVAL OF AGENDA:
Jerry Gibson moved to approve the Agenda as submitted. Second by Robert Miller.
Carried unanimously, S—0.
3. NEW BUSINESS:
b. Mission and Vision of Convention & Visitors Bureau
• Mission Statement: To promote year-round, distinctive, world-class
vacation and group meeting experiences resulting in positive economic
growth and stability for Collier County
• Vision Statement: To be recognized as the most desirable year-round visitor
destination in the world
c. Goals and Objectives of Subcommittee
• Concern: Collier spends less money on advertising than any other County
in Florida
• Promote the County through:
o Advertising
o Online marketing
o Public Relations/Media
o Promotion—the "value added"components of a media buy
o Direct Sales
• Funding Sources: public (TDC) and private (Industry)
Chairman Hiller suggested scheduling a workshop with the Board of County
Commissioners,the Lodging Association, and Staff to discuss issues before
bringing the Plan to the TDC.
Consensus: Available dollars should be funneled into advertising which has been
proven to be the most effective use of the funds and structure a year-round marketing
effort.
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April 1, 2011
d. Input from Committee Members on:
a. Individuals/Organizations to invite to subsequent meetings
b. Format of Public Meetings
c. Questions for Committee Members to ask attendees
4. REVIEW POLICIES FOR FY-11 GROUP MEETING INITIATIVE:
• Analyze allocation of funding
• What are other destinations in the State doing to obtain funding?
3. NEW BUSINESS:
c. Objectives of Future Workshop Meetings
• The Chairman and members discussed potential for four informal
workshops
• Formal Workshop with TDC to review and approve Annual Plan
• Institute pre-season workshops to preview strategy (high/low season)
5. QUESTION/ANSWER PERIOD:
• How have other Counties financed beach renourishment projects without
using their TDC money?
• What are alternative sources of funding?
• What is the percentage allocation required for reserves?
• Clerk is conducting an audit—when will results be available?
6. SUBCOMMITTEE DISCUSSION:
• If TDC funds were used j#for a non-tourism related project, a percentage of
the profits should be directed to TDC instead of General Fund.
7. RESEARCH MATERIALS:
8. NEXT MEETING DATE: April 15,2011 at 10:30 AM
There being no further business for the good of the County,the meeting was
adjourned by order of the chair at 12:20 PM.
TOURIST D VELOPMENT COUNCIL
SUBCOMM TEE
Col 7 sioner Georgia Hiller, Chair
The Minutes were approved by the Board/Committee Chair on
as presented or as amended
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