TDC Subcommittee Minutes 07/28/2011 July 28, 2011
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL SUBCOMMITTEE MEETING
NONIEWN
Naples, Florida, July 28, 2011
BY:
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council Subcommittee in and for the County of Collier, having
conducted business herein, met on this date at 9:30 AM in a REGULAR
SESSION at the Collier County Growth Management Development Services
Division, Conference Room #609/610, 2800 N. Horseshoe Drive, Naples,
Florida, with the following members present:
Fiala
"1 �+ Chairman: Commissioner Georgia Hiller
Hiller Jerry Gibson
Henning Clark Hill
Coyle Rick Medwedeff(Excused)
Coletta
Robert Miller
Misc.Corres:
Date: 91 ‘ 11V2-
ALSO PRESENT: Item#: ' I.'2_ ��
Jack Wert, Tourism Director
Kelly Green, Tourist Tax Coordinator Copies to:
Jennifer Rainey, Executive Aide to Commissioner Hiller
Debi DeBenedetto, Sales & Marketing Manager
JoNell Modys, Public Relations & Communications Mgr.
Angela Aline, Public Relations Assistant
Maggie McCarty, Film and Entertainment Director
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July 28, 2011
Any persons in need of the verbatim record of the meeting may request a copy of the
audio recording from the Collier County Communications and Customer Relations
Department.
1. Call to Order—Chairman Hiller
Commissioner Hiller called the meeting to order at 9:43 AM. A quorum was
established. She expressed her gratitude and welcomed the business community
representatives.
2. Changes and Approval of Agenda
Mr. Jerry Gibson moved to approve the Agenda as presented. Second by Mr. Hill.
Staff requested addition-
4. Report on Journalists Visiting Destination
And move balance of agenda items down one number.
Mr. Jerry Gibson moved to approve the Agenda as amended. Second by Mr. Hill.
Motion carried 4-0.
3. Approval of TDC Subcommittee Minutes
a. Regular Meeting June 30,2011
Mr. Hill moved to approve the minutes of the June 30, 2011 Meeting as
presented. Second by Mr. Jerry Gibson. Motion carried 4-0.
4. Report on Journalists Visiting Destination
JoNell Modys, Public Relations and Communication Manager distributed and
reviewed a"Press in the Destination"report. (See attached)
5. New Business
The TDC Subcommittee, staff and business representatives gave self-introductions
a. Review and discussion of TDT Allocation,FY 12 Proposed Tourism,
County Museum and Coastal Zone Management Budgets and
Marketing Plans
Jack Wert gave a slide presentation on the 2011 Strategic Plan—International
Marketing. Fiscal Yeaf'2012 Preliminary Budgets previously emailed to
business representatives for their review are TDC Capital, Museums and Office
of the County Manager.
Discussion Topics—July 28,2011 TDC Subcommittee Meeting and Allocations
on Tourist Tax for Beach Projects, County Museums,Non-County Owned
Museums and a Marketing& Promo Chart were distributed. (See attached)
Discussions included night entertainment, ordinance noise restrictions, outdoor
tiki huts, gondola rides at Venetian Village, etc.
Commissioner Hiller suggested JoNell Mody email the"Night Life" link
referred to during discussion to participating business representatives.
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July 28, 2011
Mr. Jerry Gibson left at 10:58 AM
Mr. Hill left at 10:59 AM
A slide presentation was made. There was a brief discussion regarding a
deficiency of airline flight destinations to SWFL.
Mr. Jerry Gibson returned at 11:01 AM
Mr. Hill returned at 11:02 AM
Mr. Miller left at 11:05 AM
Mr. Miller returned at 11:10 AM
Meeting Recessed from 11:15 to 11:23 AM
b. Industry Input from Tourism and Business Community Representatives
regarding Destination Marketing
Mr. James Gibson-Director of Marketing for Seminole Casino Immokalee
presented`Balloons in Paradise Festival" a hot air balloon inaugural event to
build into a signature annual event for the market. (See attached)
A variety of recommendations and suggestions were made from co-op
marketing events, featured newspaper articles and promotional awareness.
6. Question and Answer Period
None
7. Subcommittee Discussion
None
8. Next Meeting Date/Location
It was decided Jack Wert would complete a draft plan, incorporate a summary list of
input received from business community representatives, and schedule the next
meeting.
There being no further business for the good of the County,the meeting was
adjourned by order of the Chair at 12:37 PM.
TOURI DEVE 1 PMENT COUNCIL
SUBC1MI I1 T.
■
Commis WI iver Georgia Hiller, Chair
These Minutes were approved by the Board/Committee on
as presented or as amended
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