TDC Minutes 07/23/2012 R July 23, 2012
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
U pp�� Ft, 7
Naples, Florida, July 23, 2012
BY:
LET IT BE REMEMBERED the Collier County Tourist Development CO .el�If
and for the County of Collier, having conducted business herein, i
s date at
9:00 AM in a REGULAR SESSION in Building "F" of the OVerr rent Complex,
Naples, Florida with the Following members present. ,
Chairman's Murray H. Hendel
�, Vice Chair %, ` �ck Medwedeff
Fiala � ;-,.Commissioner Henning
Hiller a.
Henning ..
ri
Susan Becker
Coyle ✓ *� �, ° Clark Hill (Excused)
caa Robert Miller
Ed (Ski) Olesky
� John Sorey III (arrived at 9:48 am)
Jerry Gibson
Misc. Corres:
Date: I-1 ICI 1 13
Item#: 1 ISLSZ19 l n1
ALSO PRESENT: Jack Wert, Tourism Director
Copies to
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
1
Collier County : July 23, 2012 Page 1 of 2
July 23, 2012
MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg. F,3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
JULY 23, 2012 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. * Changes and Approval of Agenda
5. * Approval of TDC Minutes
a. * Regular Meeting 6/25/12
6. Presentations / Public Comment- (3 minutes each)
7. New Business
a. * Tiaertail Beach Restroom Facility Work Order
b. * Ouarterly Financial Review
c. * FY 13 TDC Category B and C-2 Grant Agreements
d. * International Representation RFP's
8. Old Business
a.Tourist Tax Reallocations/Stakeholder Group Input—Information Only
9. Marketina Partner Reports
a. Research Data Services
b.Tax Collections
c. Paradise Advertising
d. Lou Hammond &Associates— PR Services
e. Miles Media-Website Activity
f.Sales&Marketing Technologies-Search Engine Optimization
g. Phase V- Fulfillment Services
10.Tourism Staff Reports
a. Director—Jack Wert
b.Sales&Marketing — Debi DeBenedetto
c. Public Relations&Communications—JoNell Modys
d. Film Office— Maggie McCarty
e.Sports Marketing — Ralph Pryor
f.International Representatives—Jack Wert
g. Visitor Centers— Nancy Kerns
11. Detailed Staff Reports
12.Council Member Discussion
http://www.colliergov.net/index.aspx?page=3535 7/30/2012
Collier County : July 23, 2012 Page 2 of 2
13. Next Scheduled Meeting Date/Location-September 24,2012-9:00 a.m.
Collier County Government Center,Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail,
Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend,and to register to speak and to submit their
objections, if any, in writing,to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at(239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding,you are entitled,at no cost to you,to the provision of certain assistance. Please
contact the Collier County Facilities Management Department located at 3335 Tamiami Trail
East,Suite 101, Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No.99-22 requires that all lobbyists shall, before engaging in any
lobbying activities(including, but not limited to,addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/index.aspx?page=3535 7/30/2012
July 23, 2012 r t
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order—Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
b
3. Roll Call
'
A quorum was established.
4. Changes and Approval of Agenda
Ms. Becker moved to approve the Agenda subject to the following cues
• Items 7.b 7.c and 7.d to be heard before Item 7.a
Second by Mr. Medwedeff. Carried unanimously 7—0 N, ° ^
4
�"f
77
5. Approval of TDC Minutes � /
a. Regular Meeting 6/25/12
Ms. Becker moved to approve the minutes 'the June 25, 2012 meeting subject to the
following change: ,v6 z
6,, "yes"— GL 71
• Page 5, paragraph 11, line 2fm Motion carried 8 yes 1 "no". Ms. Becker
voted "no"to "Carried unan'_ e sIy 9—0.
Second by Mr. Olesky. Carried unanimously 8—0.
6. Presentations/Public Comment- 3 minutes each)
Joe Cox, Executive Directo, Golisano Children's Museum of Naples
Bob Krasowski .;
7. New Business xi°
b. Quarter,Tnanal Review
Jack Wer >-,. esented the Executive Summary "Tourist Development Tax Financial
Review" t ''July 23, 2012 for information purposes.
c. , T oC Category B and C-2 Grant Agreements
4c, -Wert presented the Executive Summary "Recommend approval of FY 13 Tourism
Agreements for Category B Grant Agreements totaling$63,000 and Category C-2 Grant
Agreements totaling$135,000" dated July 23, 2012 for consideration.
The Council requested the County Attorney research the Florida Statute(s) in relation to
Tourist Development Council to determine the requirements for awarding the Category
B and C—2 Grants (whether the County may utilize "guidelines"or a more formal
policy such as a resolution is required).
2
July 23, 2012
The Council requested staff to amend the "grant questionnaire"to include inquiries on
visitations to County owned museums.
Commissioner Henning moved to recommend the Board of County Commissioners
approve the FY 13 Tourism Agreements for Category B marketing grants totaling
$63,000 and Category C-2 grants totaling$135,000. Second by Mr. Olesky. Carried
unanimously 7—0.
d. International Representation RFP's
Jack Wert presented the Executive Summary "Recommendation to the Boarunty
Commissioners to approve the selection of International representation orhpanes for
UK/Ireland and for Europe and related tourism agreements at a combined al annual
cost of $400,000" dated July 23, 2012 for consideration.
The Council requested staff to provide an analysis of Europa 'M UK/Ireland
visitation for years prior to engaging full time representation representa40iiito a esent.
Ms. Becker moved to recommend the Board of Countyommissioners approve the
selection of International Representation Compankss fir K/Ireland and for Europe and
related tourism agreements at a combined total annual cost of$400,000. Second by Mr.
Medwedeff. Carried unanimously 7—0. `
are
a. Tigertail Beach Restroom Facility Wktder
Gary McAlpin presented the Execut'e Summary Recommendation to approve
professional engineering fees i lie amoun of$29,800.00 for the Tigertail Beach New
Restroom Facility relocation VE one to AE Zone to avoid potential impacts
regarding FEMA flood zoning estrictions" dated July 23, 2012 for consideration.
Ms. Becker moved t rec nm,end the Board of County Commissioners approve
professional engi�r.ng fees in the amount of$29,800.00 for the proposed Tigertail
Beach New Restroom(Facility relocation from VE Zone to ZE zone. Second by Mr.
Medwedeff.4 dried unanimously 7—0.
f�✓y
8. Old Business
a. Touriikt, eallocations/Stakeholder Group Input—Information Only
Jack Wirt leported the task of garnering Stakeholder input on the Tourist Development
pencil Subcommittee recommendations for reallocations of the Tourist Tax revenues is
*Alin process. He expects to present a formal report to the Council in September.
Mr. Sotey arrived at 9:48 a.m.
9. Marketing Partner Reports
The Council viewed an abbreviated PowerPoint presentation"Marketing Partner Reports—
July 23, 2012"with reports presented in person or submitted for individual member review as
indicated below.
3
July 23, 2012 t
a. Research Data Services—Dr. Walter Klages
"Collier County Tourism Research, July 23, 2012—Research Data Services, Inc. "
b. Tax Collections—Submitted
"Tourist Tax Collections—Collier County Tax Collector—July 23, 2012. "
c. Paradise Advertising—Lee Goddard
"Advertising Report Paradise Advertising and Marketing Inc. — TDC, July 23, 20:12. "
The Council requested Staff provide them with the information on the propose`` ,"App"
for customized itineraries (when it becomes available).
.gyp< „. 4 '
Break: 10:17 a.m.
�xx
Reconvened: 10:26 a.m. l'r=
d. Lou Hammond & Associates—PR Services—Jonell Mods:
'`44.;tom
"Public Relations Report—National Public Relations Updates TDC Meeting July 23,
2012. ” ..'''.•,,
e. Miles Media - Website Activity—Submitted, ��
"Website—Miles Media Group"
E Sales & Marketing Technologies - Search En a Optimization—Submitted
"Search Engine Services—Sales and Market g Technologies, Inc. "
g. Phase V- Fulfillment Services',Su mitted.
"Fulfillment Services—Phase IV"
10. Tourism Staff Report ,
The following report swere submitted by staff unless otherwise indicated:
a. Director—Submitted,
b. Sales & Marketing—Submitted.
c. Public Relation'p& Communications—JoNell Modys
d. Film Office=Submitted.
e. Sports Marketing—Submitted.
E 1 ernatio al Representatives—Submitted.
International
Centers—Nancy Kearns—(The report was presented before Item 9.d)
11. S I e led Staff Reports
S ',mitted
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location—September 24,2012—9:00 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples,Florida 34112
4
July 23, 2012
14. Announcements
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 10:45 A.M.
COLLIER COUNTY TOURIST / '
DEVELOPME T 1 UNCIL ,eF" <<
" F,
Chairman,Murray Heide'l
;a,
% err.
These minutes approved by the Board/Committee;�on
as presented or as amended e
er ;
V
5