TDC Minutes 06/25/2012 R June 25, 2012
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
D 03 I7
Naples, Florida, June 25, 2012 ,,
BY:...... . .
LET IT BE REMEMBERED the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 8:30 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff
Commissioner Henning
Fiala Pi/ Susan Becker
Hiller / Clark Hill
Henning -�
Coyle ✓ Robert Miller
Goiettar-N �-y,,) Ed (Ski) Olesky
John Sorey III
Jerry Gibson
Misc.Corres:
Date: 1'"1 � 1/3
Item#: 1 t,. Q '2_ c
Copies to:
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 Tamiami Trail East, Naples, Florida 34112
Collier County Commission Chambers
June 25, 2012 8:30 am
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. * Changes and Approval of Agenda
5. * Approval of TDC Minutes
a. * Regular Meeting 5/29/12
6. Presentations /Public Comment - (3 minutes each)
7. New Business
a. * FY 13 Proposed Tourism Department Budget
b. * ArtsNaples World Festival Revised TDC Grant Application
c. * TDC Category "A" Fund 195 Ten Year Projection - Withdrawn
d. * FY 13 Fund 195 Grant Applications
e. * FY 13 Fund 183 Grant Applications
8. Old Business
9. Marketing Partner Reports
a. Research Data Services
b. Tax Collections
c. Paradise Advertising
d. Lou Hammond & Associates — PR Services
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director — Jack Wert
b. Sales & Marketing — Debi DeBenedetto
c. Public Relations & Communications — JoNell Modys
d. Film Office — Maggie McCarty
e. Sports Marketing — Ralph Pryor
f. International Representatives — Jack Wert
g. Visitor Centers — Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date /Location — July 23, 2012 — 8 :30 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami
Trail East, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please
contact the Collier County Facilities Management Department located at 3335 Tamiami Trail
East, Suite 101, Naples, FL 34112 -5356, (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to addressing the Board of County Commissioners)
before the Board of County Commissioners and its advisory boards, register with the Clerk to
the Board at the Board Minutes and Records Department.
June 25, 2012
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order—Chairman Hendel
Chairman Hendel called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
The Council approved the Agenda by consensus subject to:
• Addition of Item 8.a—FEMA Update.
• Hearing Item 7b, c and d before Item 7a.
Jack Wert reported:
• The Committee studying "Medical Tourism" is still in the process of completing their
work and he will provide updates as they become available.
• He continues to garner input from stakeholders on recommendations of the Tourist
Development Subcommittee.
5. Approval of TDC Minutes
a. Regular Meeting 5/29/12
Mr. Sorey moved to approve the minutes of the May 29, 2012 Meeting subject to the
following change:
• Page 5, paragraph 7, line 1 from"Mr. Hill..."to "Commissioner Henning..."
Second by Mr. Hill. Carried unanimously 8—0.
Commissioner Henning arrived at 8:34 a.m.
6. Presentations/Public Comment- (3 minutes each)
Bob Krasowski
7. New Business
b. ArtsNaples World Festival Revised TDC Grant Application
Jack Wert presented the Executive Summary "Recommend to Approve the Amended
FY13 Category B Grant Award of$50,000 for the Naples Art World Festival" dated
June 25, 2012 for consideration.
The Council recommended staff notify future grant applicants, the Council will not
recommend a grant be awarded unless an "officer"of the organization appears at the
meeting where the item is being discussed. The council wants to ensure "officers"are
available to answer questions or provide input when necessary.
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June 25, 2012
Ms. Becker moved to recommend the Board of County Commissioners approve an
amended Tourist Development Council, Category `B"Grant request for the Naples Art
World Festival for a total grant award in the amount of$50,000. Second by Mr. Sorey.
Carried unanimously 9—0.
c. TDC Category "A" Fund 195 Ten Year Projection
Withdrawn
d. FY13 Fund 195 Grant Applications
Gary McAlpin presented the Executive Summary"Recommendation to approve
Category "A" Tourist Development Council Grant applications from the City of Naples,
City of Marco Island and Collier County for FY-2012/2013 in the amount of$6,798,820,
authorize the Chairman to sign the grant agreements following County Attorney
approval, and to make a finding that these expenditures will promote tourism"dated
June 25, 2012 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners approve the
Category "A"Fund 195 Grant requests (as follows):
Regulatory and Permit Compliance
Sea Turtle Protection Program - Collier County- $160,000
Beach Tilling—Collier County - 80171 - $15,000
Physical Beach& Pass Monitoring - 90536 - $200,000
Projects
Wiggins Pass Channel Straighten/Dikes/Renourish- 80210 - $1,700,000
FY 12/13 Beach Design and Permit with HS Solutions - 80096 - $490,000
MI Renourish Design &Permit with BW Solutions - 80166 - $100,000
MI Renourishment and Erosion Control Structure - $3,000,000
Laser Grading North Marco Beach (R133-R141) - 80203 - $35,000
Beach Maintenance
Beach Maintenance—Collier County/Marco Island - 90533 - $109,570
Beach Maintenance—City of Naples - 90527 -$76,850
Vegetation Repairs/Exotic Removal—County Wide - 90044 - $75,000
Naples Pier Annualized Repair& Maintenance—City of Naples - 90096 - $80,000
Administration
Fund 185 Administration- $487,500
Indirect Administration Costs - $149,700
Tax Collector Fees (2.5%) - $120,200
Second by Mr. Miller. Carried unanimously 9—0.
e. FY 13 Fund 183 Grant Applications
Gary McAlpin presented the Executive Summary"Recommendation to approve
Category "A" Tourist Development Council Grant applications from the City of Naples,
City of Marco Island and Collier County for FY-2012/2013 in the amount of$355,000,
authorize the Chairman to sign the grant agreements following County Attorney
approval, and to make a finding that these expenditures will promote tourism"dated
June 25, 2012 for consideration.
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June 25, 2012
Mr. Sorey moved to recommend the Board of County Commissioners approve the v
Category "A"Fund 183 Grant requests (as follows):
New Clam Bay Facility Turnaround - 80187 - $125,000
Barefoot Entrance Sign- 80193 - $20,000
Barefoot Beach Access Parking Lot Drainage Improvements - 80194 - $130,000
Clam Bay Bridge Repairs - 80205 - $60,000
Barefoot ADA Ramp compliance Rebuild - 80208 - $20,000
Second by Mr. Hill. Carried unanimously 9—0.
a. FY 13 Proposed Tourism Department Budget
Jack Wert presented the Executive Summary "Recommend Approval of the Tourism
Budget for FY13" dated June 25, 2012 for consideration.
Staff proposed the following budgets:
Fund 184 (Category B) for Tourism Promotion and Marketing
Fund 194 (Category B) for Tourism Department Administration(Includes Category B
Marketing Grants)
Fund 196 (Category B) for Emergency or Disaster Recovery Advertising
Fund 193 (Category C-2) for Grants to Non-County Owned or Operated Museums
Commissioner Henning moved to recommend the Board of County Commissioners
approve the proposed budgets for: Fund 184(Category B)for Tourism Promotion and
Marketing; Fund 194 (Category B)for Tourism Department Administration (Includes
Category B Marketing Grants);Fund 196 (Category B)for Emergency or Disaster
Recovery Advertising; Fund 193 (Category C-2)for grants to non-county owned or
operated museums. Second by Mr. Medwedeff. Carried unanimously 9—0.
Fund 195 (Category A) for Beach and Inlet Management
Mr. Sorey moved to recommend the Board of County Commissioners approve the
proposed Fund 195 budget for(Category A)for Beach and Inlet Management. Second
by Mr. Medwedeff. Carried unanimously 9—0.
Fund 183 (Category A) for Beach Park Facilities
Council discussion occurred noting the budget proposes a"carry forward" of
approximately $8.5M in funds, of which approximately $5.5M are "unencumbered. "
It was noted the funds may be used for acquisition of parcels for"beach access" should
the opportunity(s) become available.
Mr. Sorey moved to recommend the Board of County Commissioners approve the
proposed budget for Fund 183(Category A)for Beach and Inlet Management subject
to recognition that approximately $5.SM of"unencumbered funds"identified within
the budget may be utilized for beach renourishment and/or marketing and promotion.
Second by Mr. Olesky. Carried unanimously 9—0.
Break: 9:45a.m.
Reconvened: 9:55a.m.
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June 25, 2012
Fund 198 (Category C-1) for County Owned Museums
Discussion occurred on the avenue for funding operations of County owned museums
and ramifications of altering funding sources as proposed by the TDC Subcommittee
(funding shifted from TDC Revenue to General Fund Revenue over a prescribed period
of time).
The Council noted, they recognize the cultural importance of museums and support their
development and operations; however the subject of debate is the source of funding.
Mr. Sorey moved to recommend the Board of County Commissioners not approve the
proposed budget for Fund 198 (Category C-1)for County Owned Museums. Second by
Mr. Medwedeff. Motion carried 8 "yes"—1 "no." Commissioner Henning voted "no."
Fund 185 (Category A) for Beach Engineering/Project Mgmt (approved after Item 8.a)
Mr. Sorey moved to recommend the Board of County Commissioners approve the
proposed budget for Fund 185 (Category A)for Beach Engineering/Project Mgmt.
Second by Mr. Hill. Carried unanimously 9—0.
8. Old Business
a. FEMA Update
Gary McAlpin submitted the document"TS Fay FEMA funding renewal discussion"
dated February 9, 2012 and last revised June 5, 2012, for informational purposes.
He provided an overview on the status of reimbursement of FEMA funds that are being
sought by the county for repair of area beaches due to the events of Tropical Storm Fay.
Speaker
Bob Krasowski
Tourist Development Council (TDC) Meeting Schedule and Time for Convening
Jack Wert requested council direction on the summer meeting schedule for the TDC.
Council discussion occurred on the whether to cancel the July or August Regular Meeting
and the time TDC Meetings should convene.
Mr. Sorey moved to cancel the regularly scheduled TDC meeting for July.
Without a second, the motion was not considered.
Mr. Medwedeff moved to hold the regularly scheduled TDC Meeting for July and
cancel the August Meeting—to schedule the meeting only if business warrants.
Second by Mr. Miller. Motion carried 8 "yes"—1 "no." Mr. Sorey voted "no."
Mr. Miller moved to set the time to convene regularly scheduled TDC Meetings at
9:00 a.m. Second by Mr. Gibson. Motion carried 8 "yes"—1 "no."Ms. Becker voted "no."
Commissioner Henning left the meeting at 10:32 a.m.
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June 25, 2012
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document"Marketing Partner Reports June 25, 2012",
including the following reports presented by staff and consultants:
a. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector—June 25, 2012"
b. Paradise Advertising—Suzanne Lennon
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC June 25, 2012"
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Public Relations Report—National Public Relations Update— TDC Meeting June 25,
2012. "
d. Research Data Services (heard before Item 9a)—Dr. Walter Klages
"Collier County Tourism Research, June 25, 2012—Research Data Services, Inc. "
e. Miles Media—Website Activity—Jack Wert
"Website—Miles Media Group"
f. Sales & Marketing Technologies - Search Engine Optimization—Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
g. Phase V—Fulfillment Services—Jack Wert
"Fulfillment Services—Phase IV"
10. Tourism Staff Reports
The following reports were provided by staff::
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Marketing—Ralph Pryor
f. International Representatives—Jack Wert
g. Visitor Centers—Jack Wert
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Mr. Sorey reported JetBlue has expressed interest in providing service to Naples Airport.
13. Next Scheduled Meeting Date/Location—July 23,2012—9:00 a.m.
Collier County Government Center,Administration Bldg. F,3rd Floor, 3299 Tamiami
Trail East,Naples, Florida 34112
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June 25, 2012
i
There being no further business for the good of the County, the meeting was
adjourned by order of the Chair at 10:55 a.m.
COLLIER COUNTY TOURIST
DEVEL, )(7/ 12_ OU CIL
Chairman,Murray Hendel
i
These minutes approved by the Board/Committee on as
presented or as amended .
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