TDC Minutes 05/29/2012 R May 29, 2012
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
- ) Iii
Naples, Florida, May 29, 2012
BY:
LET IT BE REMEMBERED the Collier County Tourist Development Council in and
for the County of Collier, having conducted business herein, met on t .ii date at 8:30
4
AM in a REGULAR SESSION in Building "F" of the GovernmeCoinplex, Naples,
Florida with the Following members present: ,
NI
Chairman: Murray I . endel
Fiala — Vice Chairman cRid-*I''''''•Medwedeff
Henning, -r -� ` issioner Henning
Coyle Ssan Becker
NFL `,u -Clark Hill
Robert Miller (Excused)
1 „ Ed (Ski) Olesky
, - John Sorey, III (via telephone at 9:47 a.m.)
Macbeth Collins (Absent)
-
,, Misc.Corres:
v H Il'3
Date:
Item#:1(��2 Ptv i
/—''''.a/'- Copies to:
ALSO IZESENT: Jack Wert, Tourism Director
, Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
1
Collier County : May 29, 2012 Page 1 of 2
Your Government ,{
May 29, 2012
MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
MAY 29, 2012 8:30 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. * Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. Regular Meetina 4/30/12
6. Presentations/ Public Comment- (3 minutes each)
7. New Business
a. * CPE Contract Award 11-5772.
b. * CEC Contract Award 11-5772
c. *Atkins Work Order- Beach Monitoring
d. * FY 12/13 TDC Cateaory B Grant Applications
e. * FY 12/13 TDC Cateaory C-2 Grant Applications
f. * Fund 184 Carry Forward Revenue
g. * Paradise Advertisina Gross Billina
8. Old Business
9. Marketing Partner Reports
a.Tax Collections
b. Paradise Advertising
c. Lou Hammond &Associates- PR Services
d. Research Data Services
e. Miles Media-Website Activity
f.Sales&Marketing Technologies-Search Engine Optimization
g. Phase V-Fulfillment Services
10.Tourism Staff Reports
a. Director-Jack Wert
b.Sales&Marketing - Debi DeBenedetto
c. Public Relations&Communications-JoNell Modys
d. Film Office- Maggie McCarty
e.Sports Marketing - Ralph Pryor
http://www.colliergov.net/index.aspx?page=3512 6/18/2012
Collier County : May 29, 2012 Page 2 of 2
f. International Representatives—Jack Wert
g.Visitor Centers—Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location —June 25, 2012—8:30 a.m.
Collier County Government Center,Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail,
Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend,and to register to speak and to submit their
objections, if any, in writing,to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at(239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding,you are entitled,at no cost to you, to the provision of certain assistance. Please
contact the Collier County Facilities Management Department located at 3335 Tamiami Trail
East,Suite 101, Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities(including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Deportment.
http://www.colliergov.net/index.aspx?page=3512 6/18/2012
May 29, 2012
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or view
online.
1. Call to Order—Chairman Hendel
Chairman Hendel called the meeting to order at 8:30 AM
T„_
2. Pledge of Allegiance -;--
Pledge of Allegiance was recited. ''
3. Roll Call
A quorum was established.
A.
Jack Wert,Tourism Director reported that the proposed amendment to th Tourist
Development Council Membership was adopted by the Board of County omissioners (BCC)
by a 3 -2 vote. The Ordinance now requires the Council be comprised(ano ;t,.-g others) of one
elected official from the City of Naples, one elected official fro1, City;of Marco Island and
one member recommended by the Everglade City, City Council(all requiring confirmation by
the BCC).
4. Changes and Approval of Agenda 3 1$0-Ms. Becker moved to approve the Agenda su ject to t efollowing change:
• Item 9.d be heard before 9.a '
Second by Mr. Medwedeff, Carried unanimously —0.
5. Approval of TDC Minutes
a. Regular Meeting 4/30/12 4: ,,
Commissioner Henning moveitpapprove the minutes of the April 30, 2012 meeting as
presented,Second by Mr. Olesky, Carried unanimously 6—0.
6. Presentations/Public Comment- (3 minutes each)
Speaker '' 4-
Bob Krasowski
7. New Business;
a. Cy Contract Award#11-5772
i `McAlpin reported that the Major Beach Renourishment Plan was approved by the
j BC lot subject to a specific design rather permitting a 10 year beach renourishment
prject, so the County can maintain flexibility and scale back the project if necessary when
-the final scope of services and available funding is identified. In addition, the BCC approved
'the Marco Island Beach Renourishment Plan and approved the "rankings of consultants" for
the projects.
Gary McAlpin, Director, Coastal Zone Management presented the Executive Summary
"Recommendation to recommend approval of award of Contract#11-5772 for Collier
County 2013-14 Beach Renourishment Project Design Engineering and Permitting Services
2
May 29, 2012
for Renourishment of Barefoot, Vanderbilt, Clam Pass, Park Shore and Naples to Coastal
Planning and Engineering in the amount of$848,554" dated May 29, 2012 for consideration.
Speaker
Bob Krasowski
Mr. Hill moved to continue the item pending staff returning it with cost estimates for the
proposed services for options of"major"beach renourishment other than that currently
proposed, Second by Mr. Medwedeff,Motion failed 2 `yes"—4 "no." (Chairman Tendel,
Commissioner Henning,Ms. Becker and Mr. Olesky voted "no') r
Mr. Olesky moved to recommend the Board of County Commissioners award)Contract
#11-5772 for Collier County 2013-14 Beach Renourishment Project D tgtx Engineering
and Permitting Services for Renourishment of Barefoot, Vanderbilt Clam Pass,Park
Shore and Naples to Coastal Planning and Engineering in the ameuntkf$848,554."
Second by Chairman Hendel. Motion carried 4 `yes"—2 "no. ( j: edwedeff and Mr.
Hill voted "no') 1u
b. CEC Contract Award#11-5772
Gary McAlpin,presented the Executive Summary ` ommendation to recommend
approval of award of Contract#11-5772 or Fa
pp f f f ��; , Bid, and Construction Support
Services for Beach Renourishment and th,; eb lire% o the five Existing Erosion Control
Structures to Coastal Engineering Consults (f(C C)for a not to exceed Time and Material
amount of$98,762 and make a finding that hi, item promotes tourism" dated May 29, 2012
for consideration. 1,
i' 4
Speaker t n
Bob Krasowski
ti
Mr. Medwedeff moved to hcommend the Board of County Commissioners award Contract
#11-5772 for Final.Design,Bid, and Construction Support Services for Beach
Renourishment'an t t rebuilding of the five Existing Erosion Control Structures to
Coastal Engineering'Consultants (CEC)for a not to exceed Time and Material amount of
$98,762 and Makes a finding that this item promotes tourism. Second by Ms. Becker,
Carried roan mously 6—0.
c. Atkins,Work Order—Beach Monitoring
"Gary McAlpin,presented the Executive Summary "Recommendation to recommend
approval of a Work Order with Atkins North American, Inc.for Physical Monitoring under
N contract #09-5262-CZ for a not to exceed Time and Material amount of$135,200 and make
a finding that this item promotes tourism"dated May 29, 2012 for consideration.
Speaker
Bob Krasowski
3
May 29, 2012
Mr. Medwedeff moved to recommend the Board of County Commissioners approve a Work
Order with Atkins North American,Inc.for Physical Monitoring under Contract#09-
5262-CZfor a not to exceed Time and Material amount of$135,200 and makes a finding
that this item promotes tourism. Second by Ms. Becker, Carried unanimously 6—0.
Break 9:30am
Reconvened: 9:41 am
d. FY 12/13 TDC Category B Grant Applications - �
Jack Wert presented the Executive Summary"Tourist Tax Category B Grant Application
Review and Recommendation for FY 13 Totaling$63,000" dated May 29, 2012 for
consideration.
He reported:
• Colleen Greene, Assistant County Attorney submitted ail commenting on
the applications and recommended documents that sho�beubmitted prior to
Staff awarding the Grants (IRS form 990, etc.)
• The Naples International Film Festival has withdrawn their Grant Request for the
recommended amount of$25,000.
Naples Art World Festival—(recommended amount$ 5, 00)
Chairman Hendel recommended the $25,000 pr iously requested by the Naples
International Film Festival be awarded to the rrts`Naples World Festival making their total
request $50,000. a a
Commissioner Henning expressed concern on the concept and the request has not been
submitted in writing by the applicant and is outside the Grant guidelines.
Speaker
Merlin Lickhalter, Arts Naple44orld Festival
"
Ms. Becker moved to allow Mr. Sorey to participate in the meeting via telephone due to
extenuating circumstances, Second by Mr. Olesky, Carried unanimously 6—0.
Mr. Sorey joined the meeting at 9:47 am
Speaker .,_
Rosemary Everett,Arts Naples World Festival
Discussion occurred on the ramifications of Chairman Hendel's recommendation.
Chairman Hendel moved to recommend the Board of County Commissioners award the
Grant in the amount of$50,000 to Arts Naples World Festival subject to the applicant
providing an official request and proper documentation to support the request prior to the
item being heard by the Board of County Commissioners. Second by Mr. Sorey,Motion
carried 5 "yes"and 2 "no."(Commissioner Henning and Mr. Olesky voted "no")
4
May 29, 2012
Olde Naples Water Front Association—Stone Crab Festival- (recommended amount
$13,000)
Ms. Becker moved to recommend the Board of County Commissioners award the Grant in
the amount of$13,000 to Olde Naples Water Front Association—Stone Crab Festival.
Second by Mr. Olesky, Carried unanimously 7—0.
e. FY 12/13 TDC Category C-2 Grant Applications
Jack Wert presented the Executive Summary "Tourist Tax Category C-2 Grant Application
Review and Recommendation for FY 13 Totaling$135,000" dated May 29, 2012°for�,.
consideration. The recommended amounts are Holocaust Museum of Southwest Florida
$50,000.00; Naples Art Association dba Von Liebig Art Center- $60,000.00, and the
Philharmonic Center for the Arts - $25,000.00.
Mr. Hill recommended increasing the amount other award to the Ph lhi 0 onic Center for the
Arts to $45,000.00. A.,1 1 ''
Council discussion occurred noting the event is an"in season event from January 12, 2013
through April 21, 2013" and does not further the goal cfprooting events "out of season."
Speaker $
Helen Gorman, Philharmonic Center for the A ills
Joan Hogan,Holocaust Museum and Education Center of Southwest Florida
Mr. Hill moved to recommend that th e Board of County Commissioners award the Grants
in the following amounts Holoctiist,Vaseum of Southwest Florida $50,000.00; Naples
Art Association dba Von Liege Center- $60,000.00; and the Philharmonic Center for
the Arts- $25,000.00. Second Ms. Becker, Carried unanimously 7—0.
'5;
E Fund 184 Carry Forward Revenue
Jack Wert presented the Executive Summary "Recommendation to approve the recognition
of Carry Forward up,to $350,000 in Tourism Promotion Fund 184 for an enhanced
Summer/Fall campaign and authorize all necessary budget amendments" dated May 29,
2012 for consideration.
Con issioner Henning moved to recommend the Board of County Commissioners
pproethe recognition on a Carry Forward of up to $350,000 in Tourism Promotion
184 for an enhanced Summer/Fall campaign and authorize all necessary budget
amendments subject to the Tourism Alliance providing input on how the funds will be
xpended. Second by Mr. Olesky. Carried unanimously 7—0.
g. Paradise Advertising Gross Billing
Jack Wert presented the Executive Summary "Recommend approval of Change Order
#3 to Contract# 10-5541 with Paradise Advertising and Marketing, Inc. in the amount of
$250,000 for a total of$600,000 in additional media and production billing at gross in
5
May 29, 2012
accordance with their agreement with Collier County" dated May 29, 2012 for
consideration.
Mr. Hill moved to recommend that the Board of County Commissioners approve Change
Order#3 to Contract#10-5541 with Paradise Advertising and Marketing,Inc. in the
amount of$250,000 for a total of$600,000 in additional media and production billing at
gross in accordance with their agreement with Collier County. Second by Mr. Medwedeff,
Carried unanimously 7—0.
8. Old Business ,
Jack Wert reported he continues to present the recommendations of the Tourist Development
Subcommittee to Stakeholders for the purposes of garnering their input and wil update the
Council on the results when they become available.
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document"Marketing Partner Reports May 29, 2012"
including the following reports was presented by Staff and Co `ltants:
d. Research Data Services (Heard before Item 9.a)—Dr. Walter Klages
"Collier County Tourism Research, May 29, 2012, Research Data Services, Inc. "
a. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Atx C9l!ector—May 29, 2012"
b. Paradise Advertising—Suzanne Lennon
"Advertising Report Paradise Advertising and Marketing Inc. — TDC, May 29, 2012"
c. Lou Hammond & Associated PR Services—Jonell Modys
"Public Relations Report—Natinal Public Relations Update— TDC Meeting May 29,
2012. "
e. Miles Media,-Web ite Activity—Jack Wert
"Website AV*"Media Group"
f. Sales &'mft4eti g Technologies - Search Engine Optimization—Jack Wert
"Search Egine Services—Sales and Marketing Technologies, Inc. "
g P wise V - Fulfillment Services—Jack Wert
" Fulfillment Services—Phase IV"
' /
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director—Jack Werk
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
6
May 29, 2012
e. Sports Marketing—Ralph Pryor
f. International Representatives—Jack Wert
g. Visitor Centers—Jack Wert
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Mr. Medwedeff expressed concern that the County FEMA funds may be "lost" if the Bech Y
project is not completed by a certain time At, r
Chairman Sorey (CAC Chairman)reported that they are aware of the issue. The funds have
been"authorized,"but not yet"appropriated". The County continues to pursue 611 options to
ensure the funds are appropriated; in addition, the County is required to expendihe funds and
seek"re-imbursement"from FEMA. The County is not currently in pos essipnf the funds.
Ms. Becker requested that Staff and the County Attorney ensure the reviewif the Grant
applications; providing comments to the applicants ensuring that they provide all required
documentation to the TDC.
Chairman Hendel commended those responsible for the Tourism Awards Luncheon held at the
Marco Island Marriot.
13. Next Scheduled Meeting Date/Location June 25s 2012—8:30 a.m.
Collier County Government Center, Admintrktion Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples, Florida 34112
14. Announcements
None
There being no further biinessor the good of the County,the meeting was adjourned by
order of the chair at 10:55 A.M.
COLLIER COUNTY TOURIST
DEVELOPM T OUNCIL
wN
iva 4m
Chairman,Murray Hendel
aB`P
These minutes approved by the Board/Committee on
as presented or as amended
7