TDC Minutes 04/30/2012 R April 30, 2012
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MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
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Naples, Florida, April 30, 2012 k
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LET IT BE REMEMBERED the Collier County Tourist Deveinent
Council in and for the County of Collier, having conducted business herein,
met on this date at 8:30 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the following members
present:
Fiala ' ✓ Chairman: Murray H. Hendel
Hider Vice Chairman: Rick Medwedeff
Henning Or Commissioner Henning
Coyle .i'
ea+ea Susan Becker (Excused)
4.3wi L4' Clark Hill
Robert Miller
Ed (Ski) Olesky
John Sorey III
McBeth Collins (Excused)
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Item#: 1 C-�'L-I9 �t
Copies to:
ALSO PRESENT: Jack Wert, Tourism Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
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April 30, 2012
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
Collier County Commission Chambers 8:30 am - 12:00 pm
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Changes and Approval of Agenda
5. Approval of TDC Minutes *
a. *SRecial M eting 4/11/12
b. *Regular Meeting 3/26/12
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. *Quarterly Financial Review
S. Old Business
9. Marketing Partner Reports
a. Tax Collections
b. Paradise Advertising
c. Lou Hammond & Associates - PR Services
d. Research Data Services
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff ReRorts
a. Director - Jack Wert
b. Sales & Marketing - Debi DeBenedetto
c. Public Relations & Communications - JoNell Modys
d. Film Office - Maggie McCarty
e. Sports Marketing - Ralph Pryor
f. International Representatives - Jack Wert
9. Visitor Centers - Nancy Kerns
11. Detailed Staff Report
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location - May 29, 2012 - 8:30 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,
Naples, Florida 34112
14. Announcements - Tourism Awards Luncheon - May 10, 2012 - 11:30 a.m. Marco Island
Marriott Beach Resort Golf Club & Spa
15. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
April 30, 2012
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order—Chairman Hendel
Chairman Hendel called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Miller moved to approve the Agenda subject to the following additions:
Item 7.b—Medical Tourism Update
Item 7.c—TDC Public Relations Control
Second by Mr. Hill. Carried unanimously 7—0.
5. Approval of TDC Minutes
a. Special Meeting April 11,2012
Mr. Sorey moved to approve the minutes of the April 11, 2012 meeting as submitted.
Second by Mr. Olesky. Carried unanimously 7—0.
b. Regular Meeting March 26,2012
Mr. Sorey moved to approve the minutes of the March 26, 2012 meeting as submitted.
Second by Mr. Olesky. Carried unanimously 7—0.
6. Presentations/Public Comment- (3 minutes each)
John Lundin addressed the council and recommended the county consider development of a
convention center and other tourist destination projects.
7. New Business
a. Quarterly Financial Review
Jack Wert provided the Executive Summary "Tourist Tax Financial Review" dated
April 20, 2012 for information purposes and provided an update on the status of
TDC funds.
b. Medical Tourism Update
Jack Wert provided an update on medical tourism, reporting there is a committee in
place studying the issue. The committee intends to submit recommendations to the
Tourist Development Council mid-summer.
Susan Becker submitted a memo outlining results of a meeting on the subject hosted
by Arthrex, Inc. held on April 25, 2012 in which she attended representing the TDC.
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April 30, 2012
The council also discussed the feasibility of developing a convention center in the
county.
The council:
• Reached consensus for Susan Becker to be the Tourist Development
Council's representative on the committee.
• Requested staff submits the committee's list of members to them for
informational purposes.
• Contact representatives ofArthrex,Inc. and request they address the council
on the subject of medical tourism and the related facilities required.
Speaker
Bob Krasowski
c. TDC Public Relations Control
Chairman Hendel expressed concern on recent inaccurate media reporting on
TDC issues and recommended the council assign Mr. Wert as their spokesperson for
any issues affecting the TDC.
Discussion occurred on the ramifications of the recommendation and no action was
taken by the council.
8. Old Business
None
9. Marketing Partner Reports
A slideshow titled "Marketing Partner Reports—April 30, 2012" was presented and also
included the following reports by staff and consultants:
a. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector"
The council requested staff confirm the website "Vacation Rental By Owner"(VRBO)
is being monitored to ensure the required tourist tax is being collected for any county
properties offered as "short term rentals. "
d. Research Data Services
"Collier County Tourism Research, April 30, 2012—Research Data Services, Inc. "
b. Paradise Advertising—Lee Goddard
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, April 30, 2012"
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Public Relations Report—National Public Relations Update— TDC Meeting April 30, 2012. "
e. Miles Media-Website Activity—Jack Wert
"Website—Miles Media Group"
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April 30, 2012
f. Sales & Marketing Technologies - Search Engine Optimization—Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
g. Phase V-Fulfillment Services—Jack Wert
"Fulfillment Services—Phase IV"
Break: 9:50 a.m.
Reconvened: 10:01 a.m.
10. Tourism Staff Reports
Jack Wert provided the following reports unless otherwise noted:
a. Director
b. Sales & Marketing
c. Public Relations & Communications—Jonell Modys
The council requested that staff provide council members "online links"to any print
media articles that promote the destination.
d. Film Office
e. Sports Marketing
f. International Representatives
g. Visitor Centers
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Discussion occurred between staff and council members on ramifications of the Board of
County Commissioners Meeting where an item regarding appointment of TDC members was
heard.
13. Next Scheduled Meeting Date/Location—May 29,2012—8:30 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples,Florida 34112
14. Announcements
Tourism Awards Luncheon—May 10, 2012—11:30 a.m.
Marco Island Marriot Beach Resort Golf Club and Spa
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April 30, 2012
There being no further business for the good of the County, the meeting was adjourned by
order of the Chair at 10:52 A.M.
COLLIER COUNTY TOURIST
DEVELOPM - T OU S L
I
Murray Hendel, Chairman
These minutes approved by the Board/Committee on
as presented or as amended
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