TDC Minutes 06/27/2011 RJune 27, 2011
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, June 27, 2011
LET IT BE REMEMBERED the Collier County Tourist Development Council in
and for the County of Collier, having conducted business herein, met on this date at 9:00
AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples,
Florida with the following members present:
Fiala (/ _
Hiller �—
Henning
Coyle
Coletta ?L
ALSO PRESENT:
Chairman: Georgia Hiller
Vice Chairman: Murray H. Hendel
Susan Becker
Jerry Gibson
Clark Hill
Rick Medwedeff (excused)
Robert Miller (excused)
Ed (Ski) Olesky
John Sorey III
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
Crystal Kinzel, Director of Finance
RECEIVED
FEB 2 2 2012
Board of County Commissioners
Misc. Corres:
Date: ` \
Item #: X Ls 73=
Copies to:
June 27, 2011
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order — Chairman Hiller
Commissioner Hiller called the meeting to order at 9:00 AM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Commissioner Hiller moved to approve the Agenda subject to the following changes:
Items 8a, 8b and 8c to be heard before Item 7.
Second by Mr. Gibson. Carried unanimously 7 — 0.
5. Approval of TDC Minutes
a. Regular Meeting May 27, 2011
Mr. Sorey moved to approve the minutes of the May 27, 2011 meeting.
Second by Mr. Olesky. Carried unanimously 7 — 0.
The Council requested Ron Jamro, Executive Director of Collier County Museums to provide an
updated report on the funding sources (Capital projects and Operations) for Museums owned and
operated by Counties within Florida.
6. Presentations/Public Comment
None
8. Old Business
a. Fund 195 Project Report
Gary McAlpin, Director, Coastal Zone Management provided the document titled "FY
201012011 TDC Category "A: Beach Maintenance Projects" updated through June 1, 2011 for
information purposes.
The Council requested Staff to prepare a report analyzing the Tourist Development Council
expenditures for the individual jurisdictions within the County under the auspices of Coastal
Zone Management.
b. Fund 183 Project Report
Gary McAlpin provided the document titled "CZM 183 Fund Report" dated June 27, 2011 for
information purposes.
The Council requested Staff to research the circumstances surrounding the approval of the
"Gulfshore Property Purchase" - line item 88027 (minutes of TDC approval, etc.) and provide a
report to the Council on the item.
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June 27, 2011
The Council requested Staff to provide copies of all approved permits and permit applications in
process and related back up material (TDC approvals, BCC approvals, etc.) for the "Vanderbilt
Beach Restroom Expansion Rework" — line item 90046 for their review.
c. FEMA Reimbursement Status Report
Gary McAlpin provided an update on the FEMA Reimbursements for beach repairs due to the
damage from recent hurricanes and tropical storms.
The Council requested Staff provide quarterly reports on the status (including
collections /receivables) of the FEMA reimbursements.
7. New Business
a. FY 11/12 TDC Category "A" Fund Budget Analysis and 10 Year Plans -
continued from 5/27/11
Gary McAlpin provided the Executive Summary "For the TDC to review and recommend approval
of Fund 183 and 195 10 -Year Plan and Fund 195 FYl l /12 Fund Budget and Analysis Report" dated
June 27, 2011 for consideration.
The Council requested County Staff to provide an overview on the collections and expenditure of
beach parking funds.
It was noted the Council requires additional information before approving the Capital Expenditures
outlined in the document titled "TDC Category "A" -183 Fund."
Commissioner Hiller moved to approve the document titled "TDC Category "A" 195 Fund
Projections" dated June 27, 2011 subject to the following:
1. The $3.4M for FDEP reimbursement assigned to a "Reserve" category to be reassigned to an
Expenditure Category.
2. As necessary footnote the anticipated Revenues from FEMA funds and their probability for
receipt, including the damage from Hurricane Gabrielle.
3. Also contained footnotes regarding possible matching funds from the Florida Department of
Environmental Protection and Federal Government for beach renourishment and their
probability of collection. (Schedule provided by State of Florida to be incorporated).
4. The Reserve Category to indicate the net additions and deletions for each year and the source of
the addition or deletion.
5. Indicates the beginning fund balances by source for FYI1112 (for Reserves).
6. Provides a column for carry forward balances.
Second by Mr. Hendel. Carried unanimously 7— 0.
Break: 10: 32am
Reconvened: 10: 44am
b. FY 12 Fund 195 Grant Applications — continued from 5/27/11
Gary McAlpin provided the Executive Summary "Recommendations for the TDC Category "A
Grant Applications from the City of Naples, The City of Marco Island and Collier County for
FY- 11112 " dated June 27, 2011 and related backup material for consideration.
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June 27, 2011
Mr. Hendel moved to (recommend the BCC) approve the followingGrant Requests (for FY11112):
1. Rezulatory and Permit Compliance
$163,000 - Sea Turtle Protection Program — Collier County
$17,500 - Beach Tilling — Collier County 80171.
$260,000 - Physical Beach & Pass Monitoring Collier County Beaches - 90536.
$30,000 — Biological Monitoring - 90033
2. Planned Projects
$50,000 - Wiggins Pass Maintenance Program — Engineering - 90522.
$350,000 - Emergency Truck Haul — Vistas at Park Shore - 88030
$600,000 - FY12 113 Beach Design and Permit with HS Solutions — 80096
$300,000 - "MI Renourish, Design & Permit with BW Solutions — 80166
$20,000 - Laser Grading North Marco Beach (R133 -141) - 80198
$25,000 - Tigertail Beach Refurbishment - 80199
3. Beach Maintenance
$135,100 - Beach Maintenance — Collier County/Marco Island — 90533
$76,850 - Beach Maintenance — City of Naples — 90527
$75,000 - Vegetation Repairs/Exotic Removal — County Wide — 90044
$55,000 - Naples Pier Annualized Repair & Maintenance — City of Naples — 90096
4. Administration Fee's
$510,500 - Fund 195 and 183 Administration — Collier County - 90020
$107,700 - Indirect Administration Costs
$109,300 - Tax Collector Fee's (2.5%)
5. Other Expenses
$17,000,000 - Refourishment and Emergency Reserves
$218,600 - Revenue Reserve (5%)
$79,000 - Category D Pier Reserve
$146,000 - Reserve for Contingency Totals
$3,400,000 - Reserve for FDEP Reimbursement
Second by Ms. Becker.
Mr. Hendel amended the motion to include the original motion and for Staff to amend any
documents as necessary where Grants amounts are reduced due to work completed "in house."
Second by Ms. Becker.
Carried unanimously 7— 0.
c. FY 12 Fund 183 Grant Applications — continued from 5/27/11
Gary McAlpin provided the Executive Summary "For the TDC to recommend approval of the
Category "A " Tourist Development Fund 183 Grant Applications for Beach Park Facilities for
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June 27, 2011
FY 2011112 in the amount of $1,975, 000 " and related backup material dated June 27, 2011 for
consideration.
Mr. Sorey moved to (recommend the BCC) approve the following Grant Requests (for FYII 112):
$20,000 - Barefoot Entrance Sign — 80193
$150, 000 - Barefoot Toll Booth Replacement — 80190
$40,000 - Barefoot Toll Booth Chemical Toilet — 80191
$25,000 - Barefoot Engineering and Permit — 80186
$20,000 - Barefoot Tiki Roof Repair — 80192
$20,000 - Barefoot ADA Ramp Rework — 80195
$150,000 - Barefoot Beach Parking Improvement — 80194
$50,000 - Conner Park Shelter and Bathroom — 80189
$500,000 New Clam Bay Facility Turnaround and Parking Lot Rework — 80187
$50, 000 - Seagate Access Bathroom — 80188
$950,000 - Gulfshore Property Acquisition
Mr. Sorey amended the motion to include the above motion with the deletion of the $950,000 for
Gulfshore Property Acquisition from the Grant Requests. Second by Mr. Hendel. Motion carried S
"yes" — 2 "no. " Commissioner Hiller and Mr. Hill voted "no. "
The intent would be to place any funds for Gulfshore Property Acquisitions in a Reserve Account.
Mr. Sorey moved to direct Staff to prepare an analysis on the time spent by Coastal Management Staff
for the Administration of Fund 183 for the purposes of allocating said costs into the Fund 183 budget
(as opposed to those costs being absorbed within the Administration of Fund 195).
Second by Mr. Gibson. Motion carried 6 "yes" —1 "no. " Mr. Olesky voted "no. "
Mr. Sorey left at 11: 20am
d. Category "B" Grant Agreements
- Corrigan Sports, Inc.
- Naples International Film Festival
Jack Wert, presented the Executive Summary "Recommend approval of Tourist Development Tax
Category B grant agreements with Corrigan Sports Enterprises, Inc. ($20,000) and Naples
International Film Festival, Inc. ($20, 000) " dated June 27, 2011 for consideration.
Mr. Hendel moved to (recommend the BCC) approve the contract for Corrigan Sports Enterprises,
Inc. Second by Ms. Becker. Motion carried 5 "yes " — I "no." Commissioner Hiller voted "no."
Commissioner Hiller noted her "no" vote was predicated on requiring a clarification on accounting
procedures.
Ms. Becker moved to (recommend the BCC) approve the contract for the Naples International Film
Festival.. Second by Mr. Hendel. Motion carried 5 `yes " — I "no. " Commissioner Hiller voted "no."
Commissioner Hiller noted her "no" vote was predicated on requiring a clarification on accounting
procedures.
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June 27, 2011
e. FY 12 TDC Grant Funding Eligibility Review
- Friends of Rookery Bay
- United Arts Council of Collier County
Jack Wert, Tourism Director presented the Executive Summary "Review two TDC grant
applications for FY 12 previously considered at the May 27, 2011 TDC meeting" dated June 27,
2011 for consideration.
Mr. Hendel moved to (recommend the BCC) approve Staffs recommendations to fund the Friends of
Rookery Bay, Inc. with a $40,000 Category B Grant and the United Arts Council for $24,000 as a
tourism Marketing project funded by the Tourism Promotion Fund 184. Said approval subject to the
legality (to be determined by Staffi of the funding.
Second by Ms. Becker. Carried unanimously 6 — 0.
Sneaker
Clay Brooker, Friends of Rookery Bay.
It was noted there is an existing Grant awarded to the Friends of Rookery Bay from FY10111
which Staff is in the process of determining the legal mechanism for its disbursement.
E Paradise Advertising Gross Billing
Jack Wert presented the Executive Summary "Recommend approval of Change Order # 1 to
Contract # 10 -5541 with Paradise Advertising and Marketing, Inc. for up to $1 million in
additional media and production billing at gross in accordance with their agreement with
Collier County" dated June 27, 2011 for consideration.
Commissioner Hiller moved to deny Change Order #1 to Contract #10 -5541 with Paradise
Advertising and Marketing, Inc.
Without a second, the motion was not considered.
Mr. Hendel moved to (recommend the BCC) approve Change Order #1 to Contract #10 -5541 with
Paradise Advertising and Marketing, Inc. for up to $1 million in additional billing at gross in
accordance with their agreement with Collier County.
Second by Mr. Olesky. Motion carried 5 "yes" — I "no." Commissioner Hiller voted "no. "
g. TDC Meeting Schedule
Jack Wert presented the Executive Summary "Discuss future TDC Monthly Meeting dates, time
and location" dated June 27, 2011 for consideration.
Discussion occurred on revising the regular meeting schedule.
Council members were requested to submit their schedule of unavailable days and times to Staff so
they may investigate the feasibility of altering the regular meeting schedule.
Mr. Olesky moved to limit future Agendas to action items and Staff Reports. Marketing Partner
Reports (item 9 Reports) to be submitted to Council Members and members may contact Staff
independently to answer questions or request clarifications on the Report(s). Second by Ms.
Becker. Carried unanimously 6 — 0.
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June 27, 2011
9. Marketing Partner Reports
a. Tax Collections
b. Paradise Advertising
c. Research Data Services
d. BCF — PR Agency
e. Miles Media - Website Activity
E Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director
b. Sales & Marketing
c. Public Relations & Communications
d. Film Office
e. Sports Marketing
f. International Representatives
g. Visitor Centers
11. Detailed Staff Reports
It was noted detailed reports were submitted on Agenda Items 9, 10 and 11 for member review.
12. Council Member Discussion
None
13. Next Scheduled Meeting Date/Location —July 25,2011 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 12:20 P.M.
COLLIER COU}4TY TOURIST
DEVELOPMENT COUNCIL
, Chairman
These minutes approved by the Board/Committee on
as presented or as amended
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