TDC Minutes 04/25/2011 RApril 25, 2011
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, April 25, 2011
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
John Sorey, III (via telephone)
RECEIVED
FEB 2 2 2012
Board of County C rnmLisio=6
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
Disc. Corns: Crystal Kinzel, Director of Finance, Clerk of Courts
Date: ((d I I -L
item #: t � 21q
Copies to: 1
Chairman: Commissioner Georgia Hiller
Vice Chairman: Murray H. Hendel
Susan Becker
Jerry Gibson
Fiala_
Clark Hill
Hiller
Henning ._-1- 1t
Rick Medwedeff
Coyle -_
Robert Miller
Coletta
Ed (Ski) Olesky
John Sorey, III (via telephone)
RECEIVED
FEB 2 2 2012
Board of County C rnmLisio=6
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
Disc. Corns: Crystal Kinzel, Director of Finance, Clerk of Courts
Date: ((d I I -L
item #: t � 21q
Copies to: 1
April 25, 2011
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order — Chairman Hiller
Commissioner Hiller called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Commissioner Hiller moved to allow Mr. Sorey to participate in the meeting via telephone.
Second by Mr. Medwedeff. Carried unanimously 8 — 0.
Commissioner Hiller moved to approve the Agenda subject to the following addition:
• Item #8.f — May Meeting schedule
Second by Ms. Becker. Carried unanimously 9 — 0.
5. Approval of TDC Minutes
a. Regular Meeting February 28,2011 — continued from 3/28/11
b. Regular Meeting March 28, 2011
Commissioner Hiller moved to approve the minutes of the February 28, 2011 and the
March 28, 2011 meeting. Second by Ms. Becker. Carried unanimously 9 — 0.
6. Presentations /Public Comment
None
7. New Business
a. Vanderbilt Beach Restroom Alternate Studies
Gary McAlpin, Director, Coastal Zone Management presented the Executive
Summary "Recommendation to approve $29,729 in design alternative studies for the
Vanderbilt Beach park/restroom facility as directed at the March 8, 2011 BCC
meeting and request authorization for associated budget amendments" dated April 25,
201 1 for consideration.
Commissioner Hiller moved to recommend the Board of County Commissioners direct
staff to develop the following alternatives for the Vanderbilt Beach park/restroom
facility as identified in the Executive Summary:
1. Design a new flood proofed facility at grade in proposed AE zone —Develop
conceptual design and overall facility cost for an at -grade facility, flood proofed
April 25, 2011
for the new proposed AE zone. This would require this facility to be built
farther off the beach and not in the footprint of the existing facility. This is a
preserve area.
2. Refurbish the existing bathroom and expand bathrooms in garage as needed
for capacity - Evaluate if this is possible due to code restrictions and if possible,
determine how much the existing facility can be refurbished (task]) and develop
conceptual layout for bathrooms in the parking garage. Included would be a
walkway through the preserve.
The section in the Executive Summary "Cost to develop these options are as follows"
be revised accordingly.
Second by Mr. Gibson. Motion carried 6 "yes" — 3 "no." Mr. Sorey, Mr. Olesky and
Mr. Hendel voted "no. "
b. Collier Creek Dredging
Gary McAlpin presented the Executive Summary "Endorse a recommendation to
approve an emergency dredging request for the Marco Island Collier Bay entrance
channel" dated April 25, 2011 and related backup material for consideration.
Mr. Hendel moved to recommend the Board of County Commissioners approve the
emergency dredging request. Second by Ms. Becker. Carried unanimously 9 — 0.
Commissioner Hiller submitted a memo from Bruce Anderson of Roetzel & Andress to
herself dated April 22, 2011 — Re: TDC Application for Emergency Dredging of Marco
Island, Collier Bay Entrance Channel.
8. Old Business
Gary McAlpin provided an update on the meeting he and Mr. Sorey had with Herschel
Vinyard, Secretary of the Florida Department of Environmental Protection and Florida
Governor Rick Scott regarding environmental permitting issues.
a. Fund 195 Project Report
Gary McAlpin presented the report "FY 2010 /2011 TDC Category "A " Beach
Maintenance Projects" updated 415111 for information purposes.
The Council requested the County Attorney's Office research:
• The status on any decision regarding the "Trolley purchase."
• The status on any decision regarding the "Gulf Shore Property Purchase."
b. Fund 183 Project Report
Gary McAlpin presented the report "CZM 183 Fund Report" dated 4/25/11 for
information purposes.
Commissioner Hiller moved to accept the reports provided for Item #8.a and #8.b.
Second by Mr. Hendel. Carried unanimously 9 — 0.
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April 25, 2011
c. OTA Settlement Distribution
Jack Wert, Tourism Director noted the funds made available from the settlement of the
Online Travel Agents (OTA's) lawsuit have been allocated to Tourist Development
Council (TDC) funds based on the Ordinance governing the TDC.
Commissioner Hiller moved to accept the allocations as reported by Staff. Second by
Mr. Hill. Motion carried 7 "yes " -2 "no." Mr. Sorey and Mr. Hendel voted "no."
d. Aqua Condominium Foreclosure Status
Colleen Greene, Assistant County Attorney provided an update on the status of the
Aqua Condominium Foreclosure. She is continuing to review the issue and will report
back.
e. Utilization of TDC Funds for Land Acquisition
Colleen Greene provided an opinion on the utilization of TDC funds for land
acquisitions.
Commissioner Hiller submitted an email string between herself and Colleen Greene and
a copy of Advisory Legal Opinion - AGO 88 -49 dated November 8, 1988, Subject: "Use
of tourist development tax" from the Office of Attorney General Pam Bondi.
L May Meeting Schedule
Commissioner Hiller moved to hold the regular TDC meeting for May on May 27,
2011. Second by Ms. Becker. Carried unanimously 9 — 0.
Break: 10:15 a.m.
Reconvened.- 10:22 a.m.
9. Marketing Partner Reports
The Council viewed a slideshow on the following reports.
a. Tax Collections
"Tourist Tax Collections - Collier County Tax Collector" — Jack Wert
b. Paradise Advertising
"Advertising Report — Paradise Advertising and Marketing — Tourist Development
Council Report — April 25, 2011" - Lee Goddard and Andrea Mitchell, Paradise
Advertising.
A memo — Subject: Print vs. Online Advertising from Paradise Advertising to Collier
County TDC was submitted for information purposes.
The Council requested staff to provide a presentation at a future meeting on the efforts
to promote Ecotourism in the area.
Mr. Medwedeff left at 10: 42 a.m.
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April 25, 2011
c. Research Data Services
"Collier County Tourism Research, March 2011" — Dr. Walter Klages, Research Data
Services, Inc.
The Council requested staff provide an update at a future meeting on the efforts to
attract Canadian visitors to the area.
d. BCF — PR Agency
"BCF Boom Your Brand" — Jonell Modys, Public Relations and Communications
Manager, CVB and Mary Douglas, BCF
e. Miles Media - Website Activity
"Web Site — Miles Media Group " — Jack Wert
E Sales & Marketing Technologies - Search Engine Optimization
"Search Engine Services — Sales and Marketing Technologies, Inc. " — Jack Wert
g. Phase V - Fulfillment Services
"Fulfillment Services — Phase V" — Jack Wert
Commissioner Hiller moved to accept the Reports as presented by Staff. Second by Mr.
Hill. Carried unanimously 9 — 0.
10. Tourism Staff Reports
Jack Wert presented the following reports:
a. Director
b. Sales & Marketing
c. Public Relations & Communications
d. Film Office
e. Sports Marketing
L International Representatives
g. Visitor Centers
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Commissioner Hiller provided an update on the status of the Subcommittee meeting to
review TDC funding.
13. Next Scheduled Meeting Date/Location — May 27,2011 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
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April 25, 2011
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 11:42 A.M.
CY TOURIST
COUNCIL
Chh"an, Commissioner Georgia Hiller
These minutes approved by the Board /Committee on
as presented or as amended