TDC Minutes 03/28/2011 RMarch 28, 2011
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, March 28, 2011
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman:
Vice Chairman:
Fiala
Hiller
Henning _
Coyle •,`sue
Coletta 3G
Commissioner Hiller
Murray H. Hendel
Susan Becker
Jerry Gibson
Clark Hill
Rick Medwedeff
Robert Miller
Ed (Ski) Olesky
John Sorey III
RECEIVED
FEB 2 2 2012
Board of County Commissioners
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Misc. Comes: Kelly Green, Tourist Tax Coordinator
�� o i Z Crystal Kinzel, Director of Finance
Date—' Johnnsen, Chief Accountant, Clerk of Courts
Item #:1L-Qz1- �101 %
Copies to: 1
March 28, 2011
1. Call to Order — Chairman Hiller
Commissioner Hiller called the meeting to order at 9:00 AM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Commissioner Hiller moved to amend the Agenda to add item 6.d. — Group Meeting
Event Budget. Second by Mr. Sorey. Carried unanimously 9 — 0.
Commissioner Hiller moved to amend the Agenda to hear items 8 - Marketing Partner
Reports and 9 - Tourism Staff Report before item 5. Second by Mr. Medwedeff. Motion
failed 4 "yes" — S "no. " Mr. Sorey, Mr. Hendel, Mr. Olesky, Ms. Becker and Mr. Gibson
voted "no."
Commissioner Hiller moved to approve the Agenda as amended Second by Mr. Hill.
Carried unanimously 9 — 0.
5. Approval of TDC Minutes
a. Regular Meeting February 28, 2011
Mr. Sorey moved to continue the item until the next meeting. Second by Ms. Becker.
Carried unanimously 9 — 0.
6. New Business
a. Online Travel Agencies (OTA's) Class Action Settlement
Jack Wert Tourism Director presented the Executive Summary "Report on Class
Action Lawsuit Settlement with On Line Travel Agencies (OTS's)" dated March 28, 2011.
Commissioner Hiller moved to continue the item for the Finance Department, Mr.
Wert and the County Attorney's Office will collaborate on a review of the issue. To
determine if there are any alternatives for distribution of the funds, or if the Council is
legally bound as presented today. Any options determined to be legally feasible to be
presented to the Tourist Development Council. Second by Mr. Hendel.
Carried unanimously 9 — 0.
b. Tourism Week Proclamation
Jack Wert presented the Executive Summary "Recommend Approval of Proclamation
for National Tourism Week" dated March 28, 2011.
Mr. Hendel moved to recommend the Board of County Commissioners approve the
Proclamation declaring National Tourism Week. Second by Ms. Becker.
Carried unanimously 9 — 0.
March 28, 2011
Commissioner Hiller noted she will sponsor the recommendation on behalf of the
Tourism Industry.
c. New Proposed Meeting Schedule
Mr. Hendel moved to hold the May regular meeting and any meetings thereafter on the
4rh Thursday of each month. Second by Mr. Hill.
Motion carried 8 "yes" — I "no." Ms. Becker voted "no."
d. Group Meeting Event Budget
Jack Wert presented the Executive Summary "Review and Recommend Support of the
Out of Market Sales Mission Event Portion of the Special Group Meetings Market
Promotion Plan for FY 11 at $150, 000 "dated March 28, 2011.
Mr. Medwedeff moved to recommend the Board of County Commissioners approve the
budget as outlined in the Executive Summary. Second by Mr. Miller.
Carried unanimously 9 — 0.
7. Old Business
a. Category A (Fund 183 & 195) Additional Financial Reports
Gary McAlpin, Director, Coastal Zone Management presented the Executive
Summary "Review Additional Tourist Tax Category A Fund 183 and Fund 195 Financial
Reports " dated March 28, 2011. Included were the documents "FY 201012011 TDC
Category "A " Beach Maintenance Projects — Updated 2128111 from Financial Program
SAP "; spreadsheet "TDC Category "A " 195 Fund Projections " and "TDC Category "A"
— Fund 183 Fund Projections " all dated March 28, 2011.
Gary McAlpin provided an update on the Restroom and Concession facilities proposed
for Vanderbilt Beach.
The Council requested Staff.•
• Review the layout of the spreadsheet "TDC Category "A" 195 Fund
Projections" and makes revisions as necessary to ensure the document is
understandable for all necessary parties who may review the document.
• A FY2010 12011 Report for Fund 183 be prepared and presented on a monthly
basis.
Provide an update on the status of the AQUA Condominium foreclosure.
Provide confirmation on whether or not TDCfunds may be utilized for
acquisition of lands.
b. FEMA Reimbursement Status Report
Gary McAlpin, Director, Coastal Zone Management presented the Executive
Summary "Review FEMA Reimbursement Status Report" dated March 28, 2011 for
information purposes.
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March 28, 2011
Commissioner Hiller moved to request the County Manager direct Staff to present both
reports (for Fund 183 and Fund 195) in the format as reported today for Fund 195.
The budget projections for this year are presented so as to reconcile as to the budgetary
number that are in the financial reports for Fund 183 and Fund 195. The total project
costs are to reflect each project item so that the Tourist Development Council
understands how much is being expended on a project and where the County is in
terms of percentage completion. Second by Mr. Sorey. Carried unanimously 9 — 0.
c. TDC Meeting Policy on Presentations
Jack Wert presented the Executive Summary "Review for Adoption a Policy on
Speakers Appearing Before the Tourist Development Council" dated March 28, 2011.
The Executive Summary recommended the policy be included in the minutes.
Commissioner Hiller moved to approve the Policy as proposed in the Executive
Summary subject to the following revisions:
• Bullet point #5 — "Presentations will be limited to 10 minutes unless
additional time is granted by the TDC Chairman."
• Bullet point #8 — "Members of the public that wish to address the TDC
during the Public Comment portion of the agenda must complete the
registration form prior to the Agenda item being heard. Speakers will be
limited to 3 minutes of time for each item. The TDC Chairman may extend
this time, if warranted."
• The document clearly indicates - Public Speakers for "Non— Agenda" items
are limited to 3 minutes of time each.
Second by Mr. Hendel. Carried unanimously 9 — 0.
d. County Attorney Finding on TDC Ordinance Amendment Status
Colleen Greene, Assistant County Attorney provided a copy of an email from herself
to Georgia Hiller— Subject: "TDC Meeting (2128111) Follow up" dated March 24, 2011
for information purposes.
e. Conde Nast Report
Heard under Item 8.c
Break: 10: 28am
Reconvened: 10: 38am
8. Marketing Partner Reports
a. Tax Collections
Jack Wert provided the report "Tourist Tax Collection."
b. Research Data Services
Dr. Walter Klages, Research Data Services, Inc. provided the report "Collier County
Tourism Research, February 2011. "
The Council requested the following information be provided to the Subcommittee
studying marketing funding:
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March 28, 2011
• The Naples, Marco Island, Everglades Origin Cluster Mapping (2010)
• A breakdown by percentages of the graphic "What Attracts You Most to
Collier ?"
• Data on visitation numbers for the European, Canadian Market — Lee County
vs. Collier County.
The Council recommended Staff develop proposed time constraints for future
individual reports - Consensus
c. Paradise Advertising
Jack Wert presented the Executive Summary "Review of Conde Nast Advertising
Insertion" dated March 28, 2011.
Lee Goddard, Paradise Advertising presented the report "Tourist Development Council
Report on February Conde Nast Traveler, March 28, 2011. "
Lee Goddard presented the Paradise Advertising and Marketing "Tourist Development
Council Report, March 28, 2011. "
* *Ian Mitchell, Executive Manager to the BCC reported holding regular TDC meetings on the
4rh Thursday of each month will not be feasible as the room is not available. Staff will review
alternate dates.
d. Miles Media - Website Activity
Steve Berlin, Miles Media Group, LLP presented the report "Web Site — Miles Media
Group. "
e. Sales & Marketing Technologies - Search Engine Optimization
Jack Wert provided the report "Search Engine Services — Sales and Marketing
Technologies, Inc. "
f. Phase V - Fulfillment Services
Jack Wert provided the report "Fulfillment Services — Phase V. "
Commissioner Hiller moved to accept all Reports for Items 8a — 8f. Second by Mr.
Medwedeff. Carried unanimously 9 — 0.
9. Tourism Staff Reports
a. Director
b. Sales & Marketing
c. Public Relations & Communications
Jonell Modys, CVB Public Relations & Communications Manager provided the report
"PR & Communications Tourist Development Council (March 28, 2011.)
d. Film Office
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March 28, 2011
e. Sports Marketing
C International Representatives
g. Visitor Centers
10. Detailed Staff Reports
Submitted by Staff.
11. Public Comment
None
12. Council Member Discussion
Ms. Becker recommended all Council member schedules be considered when making
decisions on changing the scheduled meeting dates.
Commissioner Hiller noted the decision to change meeting dates will be an action item.
13. Announcements — Tourism Awards Luncheon - May 11, 2011 - Marco Island Marriott
—11:30 am to 1:30 pm
14. Next Scheduled Meeting Date/Location — April 25, 2011— 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 12:15 P.M.
COLLIER COUNTY TOURIST
DE_VELOPMEI T COUNCIL
Commissioner Georgia Hiller
These minutes approved by the Board /Committee on
as presented or as amended
on