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TDC Agenda 03/26/2012 RTDC MEETING AGENDA MARCH 26. 2012 March 26, 2012 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 9:00 am - 12:00 pm Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4, Changes and Approval of Agenda S. Approval of TDC Minutes * 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. *Vanderbilt Beach Access Signage b. *Everglades/ Marco Island TDC Appointment Rotation Discussion c. *Tourism Week Proclamation 8. Old Business a. New Proposed Agenda Format - continued from 2/27/12 meeting 9. Marketing Partner Reports a. Tax Collections b. Paradise Advertising c. Lou Hammond & Associates - PR Services d. Research Data Services e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director - Jack Wert b. Sales & Marketing - Debi DeBenedetto c. Public Relations & Communications - JoNell Modys d. Film Office - Maggie McCarty e. Sports Marketing - Ralph Pryor f. International Representatives - Jack Wert g. Visitor Centers - Nancy Kerns 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location - April 30, 2012 - 9:00 a.m. Collier County Government Center, Admin Bldg. F, 3rd Floor, 3299 Tamiami Trail E, Naples, FL 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for added time. Collier County Ordinance 99-22 requires all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and advisory boards, register with the Clerk to the Board in the Minutes and Records Department. March 26, 2012 New Business 7 -a 1 of 20 EXECUTIVE SUMMARY Recommendation to approve budget in the amount of $41,360 for the Vanderbilt Beach Access signage installation and access amenities pursuant to a Board approved Settlement Agreement dated August 29, 2011, and make a finding that this item promotes tourism. OBJECTIVE: To approve a budget in the amount of $41,360 for the Vanderbilt Beach Access signage installation and access amenities pursuant to a Board approved Settlement Agreement dated August 29, 2011, and make a finding that this item promotes tourism. CONSIDERATIONS: This budget is required and necessary pursuant to a Board approved Settlement Agreement in the lawsuit styled: Charles V. Chaffee, et. al., v. Collier County, to address the relative cost considerations for the engineering, permitting, and construction cost associated with the following improvements to the Vanderbilt Beach Access Easements throughout the Gulf Shore Drive corridor: Description of work Estimated Budget Beach Access Si na e Engineering & Permitting $38,960.00 Installation of Bike Racks (4) $2,400.00 TOTAL $41,360.00 The above required scope of work is consistent with the recommended improvements in accordance with the recently established "Settlement Agreement" attached herewith. The improvements to the beach access easements were previously placed on -hold pending the results of the aforementioned "Settlement Agreement," whereas staff have now been directed to move forward with the recommended beach access improvements. The proposed beach access anticipated improvements have also been vetted with the Vanderbilt MSTU through Collier County's Alternative Transportation Department. FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development Tax. Funding was approved for this project in the FY 11/12 budget in Fund 183. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. — CMG RECOMMENDATION: To approve a budget in the amount of $41,360 for the Vanderbilt Beach Access signage installation and access amenities pursuant to the Board approved Settlement Agreement dated August 29, 2011 and make a finding that this item promotes tourism. PREPARED BY: J. Gary McAlpin, P.E., Director, Coastal Zone Management Department March 26, 2012 New Business 7 -a INSTR 4617049 OR 4728 PG 898 RECORDED 10/18/2011 10:03 AM PAGES 10 2 of 20 DWIGHT E. BROCK, CLERK OF THE CIRCUIT COURT, COLLIER COUNTY FLORIDA REC $86.50 INDX $11.00 SETTLEMENT AGREEMENT THIS SETTLEMENT AGREEMENT ( "Agreement ") is made and entered into by and between Charles V. Chaffee and Karen J. Chaffee, Rick Harwick and Kathy Har%vick, James H. Kabcenell and Rhonda A. Kabcenell, Robert F. Fritz, Jr. and Patricia M. Fritz, Nancy Jane Kay, Trustee of the Nancy Jane Kay Revocable Trust Dated July 14, 1998, Robert A. Burns and Nancy C. Burns, Glen T. Blaugh and Sandra Blaugh ( "Plaintiffs ") and Collier County, Florida ( "County ") (collectively, "the Parties ") and is effective as of the first date written below. WHEREAS, Plaintiffs filed Collier County, Florida in wh "Litigation "); and rs, WHEREAS, fs Plainti f 4 three beach access WHEREAS, the (the "Released Claims "), in rd, r to avoid further WHEREAS, the Pa ve consulted their rights and desire to resolve t s�tktR constitutes a compromise by the Released Claims as between them. 1618 -CA pending in the Circuit Court of is named as defendant (the ing the allowable uses of at issue in the Litigation n; and, Oective legal counsel regarding by way of this Agreement, which and final civil settlement of the NOW, THEREFORE, in consideration of the promises and the mutual covenants and undertakings contained herein, and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged by the Parties, the Parties agree to the following terms and conditions as full and complete settlement of this action: 1. This Settlement Agreement applies to the three beach access walkways on Gulf Shore Drive located across from Channel Drive between 10315 Gulfshore Drive and 10341 Gulfshore Drive ( "Channel Walkway "), Seabreeze Avenue between 10217 Gulfshore Drive and 10173 Gulfshore Drive ( "Seabreeze Walkway ") and Bayview Avenue between 10073 Gulfshore Drive and 10047 Gulfshore Drive ( "Bayview Walkway ", collectively, the "Walkways" and each a "Walkway "). OR 4728 PG 899 March 26, 2012 New Business 7 -a 3 of 20 2. The County will maintain the Channel Walkway and the Seabreeze Walkway in their natural state in the future. 3. The County will be permitted to repair and maintain the existing boardwalk within the Bayview Walkway. The existing boardwalk improvements may also be replaced within the same footprint. In all other respects, the County will maintain the Bayview Walkway in its natural state. 4. The County may place bike racks at each Walkway. 5. Except for the boardwalk in the Bayview Walkway and bike racks at each Walkway, the County will make no improvements to the Walkways whatsoever, including, without limitation, the addition of trash cans or toilet facilities. The County may place small signs at each W I�{ r _ users to take all trash with them. Wit--'( . 6. The County may ins s-dfi pots users right -of -way at each Walkway. The signs will rea "B ch Access" and inclu ' th County logo. The signs will be the same as, an in all cu nt y 'th, sig s a all other beach access points along Gulf Sho D ' , b t N n r t an 6" wide and 30" tall and will be installed at t �^ 1 wed n er $v ting codes. The County will not use pavemet Ci9 kings at any of th thre ays. The installation of any sign shall not crea a the County any ek LoT plied rights or obligations, not already set forth in tht ��c mj:Dt. 7. The County shall not conZi� a or drop -off program at any of the Walkways. 8. The Plaintiffs do not object to people using the Walkways for non - commercial recreational purposes However, County agrees that its own use of any of the Walkways will be solely for beach access by emergency personnel, sea turtle monitoring and to conduct beach maintenance. 9. The County will not discriminate in any manner with respect to beach maintenance along Vanderbilt Beach, including, without limitation, near the Walkways. 10. Upon executing this Settlement Agreement, Plaintiffs hereby release and forever discharge County, its employees, agents, successors and assigns from any and all claims and /or causes of action that were asserted, or could have been asserted, in the above - captioned action. County likewise releases Plaintiffs, their attorneys and their heirs, successors and assigns in the same manner as described herein. -2- OR 4728 PG 900 12. 13. 14. March 26, 2012 New Business 7 -a 4 of 20 The Parties agree to file with the Court a Stipulation for Dismissal of this action with prejudice, and to allow the Court to retain jurisdiction to enforce this Settlement Agreement. The Stipulation for Dismissal With Prejudice shall be filed within three (3) days after the Parties have executed this Stipulation. The Parties agree, warrant, and represent that they have carefully read the contents of this Settlement Agreement; that they do so with full knowledge of any rights which they may have; that they have received independent legal advice from their respective attorneys with respect to the matters set forth in this Settlement Agreement; and that they freely have signed this Settlement Agreement without reliance upon any agreement, promise, statement or representation by or on behalf of the Parties or their respective attorneys, exce5.as 'f - �n pis Settlement Agreement. Each person executing this S respective party ; This Settlement respect to the oral and .vritt i amendment to tY that party. in writing and sig #? - all the Parties. If any provision oft ew ne t AS competent jurisdiction, suc this Settlement Agreement. authorized to sign on behalf of its between the Parties with s ' 1 prior and contemporaneous s modification, alteration, or v id ti's f no force or effect unless it is 1t found to be invalid by a Court of i the validity of any other provisions of 15. The Parties acknowledge that each party has participated in the preparation of this Settlement Agreement and that the normal rule of construction to the effect that any ambiguities are to be resolved against the drafting party shall not be employed in its interpretation. 16. This Settlement Agreement shall bind and inure to the benefit of the Parties hereto, their successors and assigns and their respective agents, servants, and employees. 17. This Settlement Agreement supersedes all prior understandings, representations and negotiations between the Parties, and may be modified or amended only by a writing executed by all of the signatories hereto. 18. The laws of the State of Florida shall govern this Settlement Agreement. 19, The Parties agree that they will each bear their own attorney's fees and costs incurred in connection with the Litigation. -3- OR 4728 PG 901 March 26, 2012 New Business 7 -a 5 of 20 20. In the event of any breach of any representation, warranty, covenant, or provision in this Settlement Agreement by any party and such breach continues for more than ten (10) days after written notice from the non - breaching party to the breaching party, then, at the non- breaching party's option, the non - breaching party may pursue such remedies as may be available at law or in equity to protect and enforce its rights under this Settlement Agreement. In connection with any litigation, including appellate proceedings, arising out of this Settlement Agreement, the prevailing party or parties shall be entitled to recover reasonable attorney fees and costs from the non - prevailing party or parties. 21. This Settlement Agreement can be executed in any number of counterparts, each of which shall be taken to be c instrument, for the same effect as if all ��V "� Parties hereto had sistgnattir\ / -, Vii► T RICK HARWICK T LJ KATHY HARWICK Date: JAMES H. KABCENELL Date: -4- Date: RHONDA A. KABCENELL Date: OR 4728 PG 902 March 26, 2012 New Business 7 -a 6 of 20 20. In the event of any breach of any representation, warranty, covenant, or provision in this Settlement Agreement by any party and such breach continues for more than ten (10) days after written notice from the non - breaching party to the breaching party, then, at the non - breaching party's option, the non - breaching party may pursue such remedies as may be available at law or in equity to protect and enforce its rights under this Settlement Agreement. In connection with any litigation, including appellate proceedings, arising out of this Settlement Agreement, the prevailing party or parties shall be entitled to recover reasonable attorney fees and costs from the non - prevailing party or parties. 21. This Settlement Agreement can be executed in any number of counterparts, each of which shall be taken to b "n ..: a instrument, for the same effect as if all Parties hereto had sigye ` e signaja,� CHARLES V. CHAFFEE Date: RICK HARWICK Date: 8 JAMES H. KABCENELL Date: J. CHAFFEE rte. C;ISZ�' KATHY HARWICK Date: -4- RHONDA A. KABCENELL Date: OR 4728 PG 903 March 26, 2012 New Business 7 -a 7 of 20 20. In the event of any breach of any representation, warranty, covenant, or provision in this Settlement Agreement by any party and such breach continues for more than ten (10) days after written notice from the non - breaching party to the breaching party, then, at the non - breaching party's option, the non - breaching party may pursue such remedies as may be available at law or in equity to protect and enforce its rights under this Settlement Agreement. In connection with any litigation, including appellate proceedings, arising out of this Settlement Agreement, the prevailing party or parties shall be entitled to recover reasonable attorney fees and costs from the non - prevailing party or parties. 21. This Settlement Agreement can be executed in any number of counterparts, each of which shall be taken to be on "0 instrument, for the same effect as if all Parties hereto had signe CHARLES V. CHAFFEE KA J. CHAFFEE Dater 1�. RICK HARWICK �' KATHY HARWICK Date: Date: • JAMES H. KABCENELL -4- NEVIAM Date: S March 26, 2012 New Business 7 -a OR 4728 PG 904 8 of 20 ROBERT F. FPSM, JR. PATRICIA M. FRITZ Date: Date: NANCY JANE KAY ROBERT A. BURNS ��P. CO(J te. NANCY C. BURNS / f GEN,T. $LAUGH Date:-9 3 SANDRA DLAUCH Date: -5- ROBERT F. FRTI4 JR. Date: NANCY JANE KAY PATRICIA M. FRTIZ ROBERT A. BURNS -- - C Q Dal NANCY C. BURNS % �t --- -_ O�ET\T. BLAUCH SANDRA BLAUCH Date: MIN [kmW6 - &H41 -5- �Q o iviai cn co, LV [/- New Business 7 -a 9 of 20 OR 4728 PG 906 ROBERT F. FRITZ, JR. Date: NANCY JANE KAY PATRICIA M. FRITZ Date: ROBERT A. BURNS Date: �.�,Li� -'�� �y0�.l NANCY C. BURNS___ 4 Date: � SANDRA BLAUCH Date• g''29 "l1 1� -a9- // Cl C -5- March 26, 2012 New Business 7 -a 10 of 20 * ** OR 4728 PG 907 * ** DATED this I 1 day of U c �a �e r- , 2011. ATTEST DWIGI-lT OC&*. CLERK Deput left 7 At`�yt d5o -L`�id IV ; t� i q�f afore• -C,�t r �;��' Approved as to form and legal sufficiency: Steven T. Williams Assistant County Attorney CP105- 1618N2290 March 26, 2012 New Business 7 -a 11 of 20 BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: W• C'J"' FRED W. COYLE, ChhiAnan -7R CO 7 G tv- CA sm March 26, 2012 New Business 7 -a March 26, 2012 New Business 7 -a March 26, 2012 New Business 7 -a March 26, 2012 New Business 7 -a March 26, 2012 New Business 7 -a March 26, 2012 New Business 7 -a Date: 2/15/2012 Estimate # : 5221 Created By: Sharon Johnson 239 - 777 -5616 sharon @lykins- signtek.com Estimate/ Contract March 26, 2012 New Business 7 -a 18 of 20 5935 Taylor Rd. Naples FL. 34109 PHONE 239 - 777 -5616 FAX 239 - 591 -3940 Prepared By Lykins Signtek, Inc. for: Collier County Government /Coastal Zone Mgmnt Address: P.O Box 413016 Naples FL 34116 To: Clint Perryman Phone: 252 -4245 From: Sharon Johnson Fax: 252 -6531 Quote Description: Installation of Custom Aluminum Beach Access Signs for Collier County Revised 01/15/12 Item Description Quantity @ Price 1) Custom Beach Access Double sided Signs on Posts 16 $2,435.00 $38,960.00 Consisting of the following: Sign faces: 30 "h x 26" w .090 thick Aluminum With Vinyl Copy and Design made with 2 sign faces back to back for double sided Signs All Welded Construction With Four Arm Brackets with Bolted Clamps on arms This way arms and signs can removed for storms 4" Dia x 1/4 "thick Smooth Round Street Post To be installed at the minimum allowable Height per code LSQB4 base, 4" Round smooth post LSQ Finial CCOLLIER COUNTY Sun & Palm Tree LOGO copy: BEACH ACCESS EACH POST WILL HAVE A DIFFERENT NUMBER USING 1 THRU 8 ( Two of each number) All paint Colors to be determined Install locations to be determined: On -site visit with client 8 sign posts to be installed on the street side and 8 to be installed on beach side at access locations. Page I oe2 March 26, 2012 New Business 7 -a 19 of 20 2) *NOTE: ALL PERMITTING AND ENGINEERING COSTS TO 1 $0.00 $0.00 BE ADDED AT LATER DATE. THESE COSTS CANNOT BE DETERMINED AT THIS TIME Sub Total: $38,960.00 Sales Tax: $0.00 Total: $38,960.00 * *NOTE : 50% Material draw required Signs are custom produced to your specifications. All orders of $250.00 or less require pre - payment unless prior credit arrangements are made I accept the above proposal and agree to pay for said work promptly upon completion of same. Authorized Signature: Deposit Amount: CHECK/CC # Terms and Conditions: Prices on this contract are valid for 30 days. Date: 50% deposit is required to commence and the balance is due upon completion Signing of this document constitutes a legal and binding contract between parties named on this agreement. Customer is responsible for landscape amenities within install area or as required for permitting Goods sold remain the property of seller until paid in full. Customer agrees to provide necessary information to obtain permit, electrical supply to sign or fixture location, and /or provide color and logo information where specified. Customer is responsible for any cap rock, lime rock or unforeseen digging conditions 1.5 % Monthly Late Fee applied to all past due invoices Warranties: Workmanship: All signs or fixtures fabricated and installed by Lykins Signtek and its affiliates are warranted against defects in material and workmanship for one year, parts and labor. Page 2 of 2 March 26, 2012 New Business 7 -a 20 of 20 Attention: Clint Perryman Salesperson: Sharon Johnson Pko fE:23q -S,% 444�Lt FRK:23°�-514-So4� LSQ FINIAL 4" DIAMETER SMOOTH ROUND STREET POST INSTALLED AT THE MINIMUM ALLOWABLE PER CODE. LSQ B4 BASE (x16) 30 "H x 26 "W x .090 ALUMINUM SIGN FACES WITH ALMOND VINYL COPY AND COLLIER COUNTY LOGO 2 SIGN FACES BACK TO BACK FOR DOUBLE SIDED SIGNS ALL WELDED CONSTRUCTION WITH 4 ARM BRACKETS WITH BOLTED CLAMPS ON ARMS SIGN FACES AND POSTS PAINTED HUNTER GREEN X2 / EACH Fie e ,o rider thi e . nvironment before w in .r.g Glint Perryman vTw PROOF Signtek Collier County Government O.K. AS 15 ADD'L PROOF PLEASE read through your proof carefully. This is a rendering of how your signs will appear, a 10% variance in size and color is possible, speak with your sales rep if exact specifications are needed. © 2011 Copyright Lykins- Signtek, Inc. This design is the sole property of Lykins - Signtek If it is used for bidding with other companies - A design fee of $75.00 per hour will be charged. March 26, 2012 New Business 7 -b 1 of 4 EXECUTIVE SUMMARY Recommendation to discuss amending County Ordinance 2000 -44 concerning the rotation of the second municipal position on the Tourist Development Council (TDC) between cities within the County OBJECTIVE: Discuss amending County Ordinance 2000 -44 concerning composition of the Tourist Development Council (TDC). CONSIDERATIONS: Councilman Gibson suggested at the March 16, 2012 TDC meeting a discussion of the ramifications of an amendment to County Ordinance 2000 -44 which established a rotation of the second municipal position on the TDC between Marco Island, Everglades City and any future cities within the County. FISCAL IMPACT: There is no fiscal impact with this action. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. RECOMMENDATION: Recommendation to discuss amending County Ordinance 2000 -44 concerning the rotation of the second municipal position on the Tourist Development Council (TDC) between cities within the County. PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: Ordinance 2000 -44 C ORDINANCE NO. 2000-_4A_ AN ORDINANCE AMENDING ORDINANCE NO. 92 -18, AS AMENDED, THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL; BY AMENDING SECTION THREE, COMPOSITION OF MEMBERSHIP, PROVIDING FOR ALTERNATING MEMBERSHIP BETWEEN THE CITY OF EVERGLADES AND THE CITY OF MARCO ISLAND, AND TO INCLUDE FUTURE CITIES IN THE ROTATION OF ITS MEMBERSHIP; PROVIDING FOR CONFLICT AND SEVERABILITY; PROVIDING FOR INCLUSION IN CODE OF LAWS AND ORDINANCES; AND PROVIDING AN EFFECTIVE DATE. March 26, 2012 New Business 7 -b 2 of 4 WHEREAS, on March 24, 1992, the Board of County Commissioners adopted Ordinance No. 92 -18, which created the Collier County Tourist Development Council; and WHEREAS, the Board of County Commissioners desires to amend Section Three of the Ordinance, to alternate the second municipal official membership between the City of Everglades and the City of Marco Island, and to include future cities in the second municipal member rotation process. NOW, THEREFORE, BE IT ORDAINED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: SECTION ONE: AMENDMENT TO SECTION THREE OF COLLIER COUNTY ORDINANCE NO. 92-18, AS AMENDED Section Three, Composition of Membership, of Collier County Ordinance No. 92 -18, as amended, is hereby amended as follows: SECTION THREE: COMPOSITION OF MEMBERSHIP. i The membership of the Collier County Tourist Development Council shall ;'conapos as follows: ii9 (a) The Chairman of the Board of County Commissioners of Collier CA ty or any other members of the Board of County Commissioners as desigadEd by the Chairman to serve on the Council. (b) Two (2) members of the Council shall be elected municipal officials, at least one (1) of whom shall be from the most populous municipality in the County or Sub - County Special Taxing District in which the tax is to be levied. The City of Everglades and the City of Marco Island shall ahcrna a as the second mUniciyal member. In the event that other municipalities Are leggljy created in Collier County then those municipalities shall be included in the rotation process for the second municipal seat. (c) Three (3) members shall be owners or operators of motels, hotels, recreational vehicle parks, or other tourist accommodations in Collier County subject to any tourist development tax levied pursuant to Section 125.0104, Florida Statutes. (d) Three (3) members of the Council shall be persons who are involved in the tourist industry and who have demonstrated an interest in tourist development, but who are not owners or operators of motels, hotels, recreational vehicle parks or other tourist accommodations in Collier County which would be subject to any tourist development tax. Words Underlined are Added; Words Stnnele- Threugli are Deleted. March 26, 2012 New Business 7 -b 3 of 4 All members of the Collier County Tourist Development Council shall be electors of Collier County and the members shall serve at the pleasure of the Board of County Commissioners for staggered terms of four (years). The terms of office of the original members shall be prescribed in the resolution appointing the original members. SECTION TWO. Conflict and Severability. In the event this Ordinance conflicts with any other ordinance of Collier County or other applicable law, the more restrictive shall apply. If any phrase or portion of this Ordinance is held invalid or unconstitutional by any court of competent jurisdiction, such portion shall be deemed a separate, distinct and independent provision and such holding shall not affect the validity of the remaining portion. SECTION THREE: Inclusion In The Code Of Laws And Ordinances. The provisions of this Ordinance shall become and be made a part of the Code of Laws and Ordinances of Collier County, Florida. The sections of the Ordinances may be renumbered or relettered to accomplish such, and the word "ordinance" may be changed to "section," "article," or any other appropriate word. SECTION FOUR: Effective Date. This Ordinance shall become effective upon filing with the Department of State, PASSED AND DULY ADOPTED by the Board of County Commissioners of Collier County, Florida this g?A% day of � 2400, ATTEST; ; `' : BOARD OF COUNTY COMMISSIONERS DWIGHT E;, BROCY, Clerk OF COLLIE , FLORIDA �d TD4QTfiY J. CO AN Chairman Attest as to Chuiryp'S siogituro 041,r. This ordinance filed with tM Secretory of State's Offices Approved as to form and $ day of legal sufficiency: and acknowledgement of that &Y film; received this _l4 of By Ramiro Maiialich Chief Assistant County Attorney RM/Wordinw= 2 Words Underline are Added; Words SWaelt- =Fltmeglt are Deleted. +J 11 March 26, 2012 New Business 7 -b 4 of 4 STATE OF FLORIDA) COUNTY OF COLLIER) I, DWIGHT E. BROCK, Clerk of Courts in and for the ti Twentieth Judicial Circuit, Collier County, Florida, do=- e�y certify that the foregoing is a true copy of: -fl off{ w ORDINANCE NO. 2000 -44 _ o� o Which was adopted by the Board of County Commissioners on the 27th day of June, 2000, during Regular Session. WITNESS my hand and the official seal of the Board of County Commissioners of Collier County, Florida, this 28th day of June, 2000. ri DWIGHT E. BROCK Clerk of Courts and C],eA, Ex- officio to Board of .;;,,,, `'. County Commissioners � r B y Ellie Hoffman, Deputy Clerk March 26, 2012 New Business 7 -c 1 of 2 EXECUTIVE SUMMARY Recommendation to Approve Proclamation for National Tourism Week OBJECTIVE: Recommendation for Adoption of Proclamation for National Tourism Week. CONSIDERATIONS: Annually, staff requests that the Board of County Commissioners, the Naples City Council and the Marco Island City Council adopt a Proclamation recognizing the contributions of the tourism industry on Collier County. The week of May 5 — 13, 2012 has been designated as National Tourism Week. This Proclamation will be read at the Tenth Annual Tourism Awards Luncheon on May 10, 2012. Staff has drafted the attached Proclamation for 2012 and will submit it to the BCC office for adoption at an April County Commission meeting if so recommended by the TDC. FISCAL IMPACT: There is no fiscal impact from this action. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. RECOMMENDATION: That the Tourist Development Council recommends adoption of the Proclamation for National Tourism Week. PREPARED BY: Jack Wert, Tourism Director March 26, 2012 New Business 7 -c 2of2 PROCLAMATION WHEREAS, the travel and tourism industry is the largest industry throughout Florida, employs more than 1 million people, and produces more than $65 billion in travel- related spending in Florida; and, WHEREAS, the travel and tourism industry supports the vital interests of Collier County, Florida and the United States, supporting over 30,000 jobs and nearly $900 million in wages to our community, economic prosperity, peace, understanding, and goodwill; and, WHEREAS, 1.5 million visitors contributed nearly $1.3 billion dollars to the economy of Collier County in 2011; and, WHEREAS, it is in the best interest of the citizens of Collier County to be informed of the direct and indirect benefits derived from visitors to our community; and, WHEREAS, in acknowledgement of Collier County's outstanding beaches; golf,- shopping,' dining; arts, culture and nature activities, travel and tourism is a vital economic engine to our community and to the quality of life of our citizens; and, WHEREAS, May 5th through May 13th, 2012 is being observed throughout the state of Florida and the U.S. as National Tourism Week; and, WHEREAS, in view of the outstanding economic, social, and cultural contributions of the travel and tourism industry to the citizens of Collier County, it is fitting that we recognize the importance of this industry to our community. NOW THEREFORE, be it proclaimed by the Board of County Commissioners of Collier County, Florida, that May 5" through May 13th, 2012 be designated as TOURISM WEEK IN COLLIER COUNTY DONE AND ORDERED THIS th Day of April, 2012. BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA FRED COYLE, CHAIRMAN ATTEST: DWIGHT E. BROCK, CLERK March 26, 2012 Old Business 8 -a 1 of 20 EXECUTIVE SUMMARY Recommendation to change the format and order of the TDC Agenda to expedite the meetings (Continued from February 27, 2012 TDC meeting) OBJECTIVE: Change the TDC agenda format to expedite future meetings CONSIDERATIONS: Over the past two years, we have changed the order of the TDC agenda to give emphasis to Old Business and have lost the ability to deal with New Business items that are necessary to conduct the business of the Convention & Visitors Bureau and the many projects managed by the Coastal Zone Management Department. We have also lost the ability to inform the TDC members and the public of the work that our tourism professionals and our marketing partners are accomplishing to further tourism in our community. A new agenda format is suggested as follows: 1. Move New Business items to the beginning of the meeting with time certain designations for each. 2. Establish a Consent Agenda section to expedite items being recommended from other Advisory Boards through the TDC review process and to review Old Business items that have been requested to return to the TDC for final review. The role of the TDC on these issues is to establish that the project furthers tourism and the expenditures are in compliance with BCC approved uses of Tourist development tax revenues. 3. Move Marketing Partner Reports and Staff Reports to follow New Business 4. Establish time limits on all items. Once the time limit is reached, the question should be called by the Chairman for a vote. FISCAL IMPACT: There is no fiscal impact to this action. RECOMMENDATION: That a new format for the TDC agenda be adopted based on the staff recommendations presented above to expedite the flow of business for future TDC meetings. PREPARED BY: Jack Wert, Tourism Director March 26, 2012 Old Business 8 -a 2 of 20 (BCC Approved 10- 25-05) TOURIST DEVELOPMENT CATEGORY "A" FUNDING POLICY 1. Use of TDC Category A Funds: To finance beach park facilities or beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance, shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access, as these relate to the physical preservation of the beach, shoreline or inland lake or rive. (Cod or Ordnance, Division 3. Sec. 126 -83.) 2. Source of other funds: Federal or State funds are desirable and should be diligently pursued. 3. Mandatory annual budget allocation of funds and maintenance of reserves. a. Catastrophe reserves shall be accumulated in the budget with $1 M in 2004 plus $0.5 M per year thereafter (up to a maximum of $10 M). In the event of a catastrophe requiring the expenditure of all or part of these reserves, $0.5 M will continue to be set aside. b. Major renourishment reserves shall be accumulated in the budget with $2 M per year after the completion of the major renourishment project currently in planning and permitting (as of November 2003; projected to start setting aside funds in FY 2006). c. Beach park facilities (including beach access property acquisition) shall be funded at an average of $2 M per year. This funding allocation shall be adjusted annually in an amount equal to one -third of the TDC Category "A" revenues. d. Remaining funds may be used for eligible grant applications as outlined in the policy below. 4. Eligibility: Eligible beach areas qualify for Category "A" funding. An "eligible beach area" is: a. Accessible to the public; and b. No more than one -half mile from a beach park facility, public access point, hotel or motel and if at least 80% of the entire beach area is classified as eligible, otherwise ineligible gaps will be deemed eligible. 5. Ineligible beach areas: a. Beach areas not meeting the criteria for eligibility of paragraph 4. above, are not eligible for Category "A" funding. Renourishment or maintenance of these beach areas are the responsibility of adjacent property owners and must be privately funded. b. An area of an ineligible beach that is subject to high erosion, with the recommendation of the Coastal Advisory Committee and determination by the Board of County Commissioners as being in the public interest, may have erosion control structures installed, with Category "A" funding. March 26, 2012 Old Business 8 -a 3 of 20 6. Inlet Sand Bypassing. The bypassing of sand across inlets may be funded by Tourist Development Tax Category "A" funding provided the Inlet Management Plan recommends the bypassing, the dredging of the pass or inlet is recommended by the Coastal Advisory Committee meets the inlet funding policy criteria and is approved by the Board of County Commissioners as being in the in the public interest. No TDC Category "A" funding will be approved for dredging non -beach compatible material except in situations where significant channel alignment and depth changes are required to correct and deviate from routine maintenance dredging past practices. 7. Shore protection structures and proiect sponsorship. Projects, including construction and maintenance of shore protection structures (groins, jetties, breakwaters, etc.), may be funded by Category "A" funding for eligible beaches. However, 'ownership' responsibilities must rest with an entity other than "Tourist Development Taxes" — i.e. there must be a project sponsor (private interest, taxing districts, municipalities or County Departments other than those funded with Tourist Development Taxes). 8. Grant Application Review. The Coastal Advisory Committee and the Parks and Recreation Advisory Board will prepare and maintain a proposed prioritized annual spending plan for the use of Tourist Development Tax Category "A" funds, with a ten year projection. The proposed plans will be submitted to the Board of County Commissioners (BCC) for their consideration and approval, via the TDC. These submissions will coincide with the annual Collier county budget cycle. The Coastal Advisory Committee will review all requests for Tourist Development Tax Category "A" funds, with the exception of County maintained beach park facilities that will be handled by the Parks and Recreation Advisory Board. Both advisory boards will make recommendation for approval, denial or modification to the BCC, via the TDC, consistent with the BCC established policy for use of these funds. March 26, 2012 Business 8 -a f 20 t[OL WHEREAS, the Board of County Commissioners of 'Collier County, Florida, has determined that it is in the best interests of the citizens of Collier County to consider the enactment of an ordinance levying and imposing a tourist •'development tax pursuant to the statutory authority set forth in Section 125.0104, Florida Statutes; and WHEREAS, Section 125.0104(4)(e), Florida Statutes,. requires that an advisory council be established pursuant to the provisions of said section; and WHEREAS, Section 125.0104(4)(b), Florida Statutes, 'requires that the members of such advisory council be appointed at least sixty (60) days prior to the enactment of an ordinance levying the tourist development tax; NOW, THEREFORE BE IT ORDAINED BY THE BOARD OF COUNTY SIONERS OF COLLIER COUNTY, FLORIDA that: t 'SECTION ONE: PURPOSE. Lquirements This Ordinance is adopted pursuant to the authority and of Section 125.0104, Florida Statutes, for the purpose of establishing the Collier County Tourist Development Council. It is the intention of the Board of County Commissioners to consider the enactment of an ordinance levying r and imposing the Tourist Development Tax. C SECTION TWO: ESTABLISHMENT OF THE COLLIER COUNTY TOURIST I� DEVELOPMENT COUNCIL. i There is hereby established the Collier County Tourist i Development Council which shall be composed of nine (9) members k. OCK V51 PAGE 315 r C ORDINANCE NO. 92 -1 _ Fw AN ORDINANCE ESTABLISHING THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL; PROVIDING FOR COMPOSITION OF MEMBERSHIP; t;4 REQUIRING A RESOLUTION TO DESIGNATE THE p P MEMBERS, TERMS AND CHAIRMAN OF THE COUNCIL; 9 PROVIDING FOR RESPONSIBILITIES AND DUTIES; PROVIDING FOR MEETINGS; PROVIDING FOR, OR 0 r FFICERS, QUORUM AND RULES OF PROCEDURE; w ROVIDING FOR REIMBURSEMENT OF MEMBER'S .+ PENSES UPON PRIOR APPROVAL OF THE BOARD; �. N y OVIDING FOR SUPERCESSION OF ORDINANCE NO. w 0 -43; PROVIDING FOR CONFLICT AND b EVERABILITY; AND PROVIDING AN EFFECTIVE ,DATE. t[OL WHEREAS, the Board of County Commissioners of 'Collier County, Florida, has determined that it is in the best interests of the citizens of Collier County to consider the enactment of an ordinance levying and imposing a tourist •'development tax pursuant to the statutory authority set forth in Section 125.0104, Florida Statutes; and WHEREAS, Section 125.0104(4)(e), Florida Statutes,. requires that an advisory council be established pursuant to the provisions of said section; and WHEREAS, Section 125.0104(4)(b), Florida Statutes, 'requires that the members of such advisory council be appointed at least sixty (60) days prior to the enactment of an ordinance levying the tourist development tax; NOW, THEREFORE BE IT ORDAINED BY THE BOARD OF COUNTY SIONERS OF COLLIER COUNTY, FLORIDA that: t 'SECTION ONE: PURPOSE. Lquirements This Ordinance is adopted pursuant to the authority and of Section 125.0104, Florida Statutes, for the purpose of establishing the Collier County Tourist Development Council. It is the intention of the Board of County Commissioners to consider the enactment of an ordinance levying r and imposing the Tourist Development Tax. C SECTION TWO: ESTABLISHMENT OF THE COLLIER COUNTY TOURIST I� DEVELOPMENT COUNCIL. i There is hereby established the Collier County Tourist i Development Council which shall be composed of nine (9) members k. OCK V51 PAGE 315 r C of 20 Mho shall be appointed by the Collier County Board of County Commissioners as set forth in this Ordinance. SECTION THREE: COMPOSITION OF MEMBERSHIP. The m4mbership of the Collier County Tourist Development Council shall be composed as follows: (a) The Chairman of the Board of County Commissioners � of Collier County or any other member of the Board of County Commissioners as designated by } the Chairman to serve on the Council. �s (b) Two (2) members of the Council shall be 'elected Cf' municipal officials, at least one (1) of whom shall be from the most populous municipality in the County or Sub - County Special Taxing District in which the tax is to be levied. (c) Three (3) members shall be owners or operators of motels, hotels, recreational vehicle parks, or. other tourist accommodations in Collier County subject to any tourist development tax levied pursuant to Section 125.0104, Florida Statutes. (d) Three (3) members of the Council shall be persons who are involved in the tourist industry and who have demonstrated an interest in tourist development, but who are not owners or operators of motels, hotels, recreational vehicle parks or other tourist accommodations in Collier County which would be subject to any tourist development tax. All members of the Collier County Tourist Development !ouncil shall be electors of Collier County and the members shall serve at the pleasure of the Board of County 4 :ommissioners for staggered terms of four (4) years. The terms )f office of the original members shall be prescribed in the 7esolution appointing the original members. 1ECT20N FOUR: RESOLUTION REQUIRED TO DESIGNATE THE MEMBERS, TERMS AND CHAIRMAN OF THE COUNCIL. The members of the Collier County Tourist Development boot 651 rest 316 CWI= = of 20 ncil shall be designated and approved pursuant to a olution adopted by the Board of County Commissioners. The olution shall set forth the names of the members of the rist•.- Development Council and the term of each member. In ition, the Board of County Commissioners shall designate the irman of the Council in said resolution or shall provide the .hority for the Council to elect a chairman from its ���rus� ru aia SECTION FIVE: RESPONSIBILITIES AND DUTIES. A. It shall be the duty and responsiblity solely of the Board of County Commissioners as the taxing authority of Collier County to consider and determine if an ordinance shall be enacted levying and imposing a tourist development tax subject to referendum election. Prior to enactment of an ordinance levying and imposing a tourist development tax, the Tourist Development Council shall prepare and submit to the- Board of County Commissioners for its approval a plan for the use of tourist development tax revenues. It shall be the administrative duty of the Tourist Development Council as an - advisory council to advise the Board of County Commissioners regarding the elements of a plan and recommend to the Board of County Commisiioners a plan for the uses of tourist development Atax revenues, which plan the Board of County Commissioners shall thereafter consider, modify, and /or adopt for submittal i to the voters by referendum. The plan shall set forth the ;anticipated net tourist development tax revenue to be derived by the County for the twenty -four (24) months following the i� • 'levy of the tax; the tax district in which the tourist Edevelopment tax is proposed; and a list, in the order of r: K:. ;priority, of the proposed uses of the tax revenue by specific } ;,Project or special use as the same are authorized under Section %125.0104(5), Florida Statutes. The plan shall include the ..pproximata cost or expense allocation for each specific project or special use. The plan shall be submitted on or before July 1, 1992, by the Tourist Development Council to the ;Board of County Commissioners for its modification or approval. -a - BOOK M PAGE 317 y i March 26, 2012 w d Business 8 -a �f 20 B. In the event the Tourist Development Council as an I advisory body is unable to fulfill its responsibility and duty F. lo; prepare and submit in a timely fashion a tourist development tax-:plan which includes all statutorily required elements, the Board of County Commissioners may at its option dissolve the existing Tourist Development Council and re- appoint a new 1 Tourist Development Council by resolution. Additionally, the •`Board of County Commissioners may, at its option, pursue any and all legal remedies available to ensure performance by the Tourist Development council of its duties and responsibilities. ` C. Upon adoption of an ordinance levying and imposing a +tourist development tax, the Tourist Development Council shall is 'sake recommendations to the Board of County Commissioners for the effective operation of the special projects or for uses of ..the tourist development tax revenue. The Tourist Development 'Council shall continuous) review y expenditures of revenues from* %the Tourist Development Trust Fund and shall receive, at least �I t' quarterly, expenditure reports from the Board of County s` :Commissioners or its designee. Expenditures which the council ;believes to be unauthorized shall be reported to the Board of County Commissioners and the Department of Revenue for review pursuant to Section 125.0104(4)(e), Florida Statutes. SIX: MEETINGS. The Collier County Tourist Development Council shall meet from time to time as determined necessary by the Council in order to meet the time deadlines and response requirements established by the Board of County Commissioners herein; provided, however, that the Tourist Development Council shall meet at least once each quarter. SECTION SEVEN: OFFICERS; QUORUM; RULES OF PROCEDURE. A. The Chairman of the Tourist Development Council shall be designated by the Board of',County Commissioners or, if authorized by the Board of County Commissioners, the membership of the-Committee shall elect a Chairman from among the members. took C51 PAGE 318 _ 4 March 26, 2012 Old Business 8 -a =of 20 Further, the membership of the Tourist Development Council shall elect a Vice - chairman from among the membership. The : hairman, and Vice - Chairman shall be appointed or elected, as ipplicable;.annually.and may be re- elected or re- appointed. B. The presence of five (5) or more members shall :onstitute a quorum of the Tourist Development Council necessary to take action and transact business. C. The Council shall, by majority vote of the entire membership, adopt rules of procedure for tho transaction of s business and shall keep a written record of meetings, resolutions, findings and determinations. Copies of all Tourist Development Council minutes, resolutions, reports, and exhibits shall be submitted to the Board of County Commissioners. SECTION EIGHT: COMPENSATION. r.• Members of the Tourist Development Council shall serve- without compensation, but may be entitled to receive reimbursement for expenses reasonably incurred in the performance of their duties upon prior approval of the Board of County Commissioners. SECTION NINE: THE SUPERSEDES ORDINANCE. This Ordinance supersedes Ordinance No. 90 -43, the Tourist Development Tax Ordinance for all purposes relating to the establishment of a Collier County Tourist Development Council and to its powers, duties and functions and other matters relating thereto. TION TEN: CONFLICT AND SEVERABILITY. In the event this Ordinance conflicts with any other inance of Collier County or other applicable law, the more trictive shall apply. If any phrase or portion of this inance is held invalid or unconstitutional by any court of patent jurisdiction, such portion shall be deemed a orate, distinct and independent provision and such holding 11 not affect the validity of the remaining portion. EooK P51 PALL 319 5 Old Business 8 -a Mf20 SECTION ELEVENS EFFECTIVE DATE. This Ordinance shall become effective upon receipt of )notice from the Secretary of State that this Ordinance has been filed with the Secretary of State. PASSED AND DULY ADOPTED by the Board of County Commissioners of Collier County, Florida, this 24th day of r March , 1992. :+4u A b-u SST2' . G� rf .S,JC.'`GILE&i Clerk :y,"s Al bved as to form and I sufficie>?cyt 3a C. Wilson stant County Attorney b- /t./6M �W BOARD OF COUNTY COMMISSIONERS OF TIE COUNTY, FLORIDA By: MICHAEL J �LPE, Chairman ThIs ordinonce filed with the JVtary of State's Of ice tho day of and ocknowledgeme t�of, that filing rece this L,kSE= . 0 oL B o.wa Cwk BOOK 051 PAGE 320 — 6 — March 26, 201 Old Business 10 of 20 7. n' STATS'OF FLORIDA ) „_,'COUNTY OF COLLIER J �`. I, JAMES C. GILES, Clerk of Courts in and for the Twentieth Judicial Circuit, Collier County, Florida, do hereby certify that the foregoing is a true copy of: Ordinance No. 92 -18 which was adopted by.the Board of County Commissioners on the 24th day of March, 1992, during Regular Session. WITNESS my hand and the official seal of the Board of County Commissioners of Collier county, Florida, this 27th day of March, 1992. JAMES C. GILES Clerk of Courts anS Clerk Ex- officio to Board :of County Commissioners ” �" f S • All By: /s /Ellie Hoffman �,1^ E Deputy Clerk .s book f 151 PAGE, 321 !E ORDINANCE NO. 2001- 03 AN ORDINANCE CREATING THE COLLIER COUNTY COASTAL ADVISORY COMMITTEE; PROVIDING FOR CREATION AND PURPOSE; PROVIDING FUNCTIONS, POWERS AND DUTIES; PROVIDING FOR APPOINTMENT AND COMPOSITION, TERMS OF OFFICE, ATTENDANCE AND FILLING OF VACANCIES; PROVIDING FOR REMOVAL FROM OFFICE FOR FAILURE TO ATTEND MEETINGS; PROVIDING FOR OFFICERS, QUORUM AND RULES OF PROCEDURE; PROVIDING FOR REVIEW PROCESS; PROVIDING FOR CONFLICT AND SEVERABILTTY; PROVIDING FOR INCLUSION IN CODE OF LAWS AND ORDINANCES; AND PROVIDING FOR AN EFFECTIVE DATE. March 26, 2012 Old Business 8 -a 11 of 20 WHEREAS, Collier County and the City of Naples established by Resolution a City/County Beach Rerwurishment Maintenance Committee in February, 1991, for the purpose of providing recommendations to the Board of County Commissioners and the City of Naples on beach renourishment and related issues; and WHEREAS, the City of Marco Island has expressed a desire to participate in a County -wide beach renourishment and maintenance committee. NOW, THEREFORE, BE IT ORDAINED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: SlE ITON ONE: Creation and Purpose of the Collier County Coastal Advisory Committee. In cooperation with the City of Naples and the City of Marco Island, there is hereby created the Collier County Coastal Advisory Committee, hereinafter referred to as the " Committee." The Committee is created to assist the Board of County Commissioners with its establishment of unified beach erosion control and inlet management programs within the unincorporated and incorporated neat of Collier County, and tt)ovia�'tlte Board of County Commissioners and the Tourist Development Council (TDCJ of pt . Ject N -+ priorities with respect to funding sources that are available to Collier Pounty for -_., restoration and protection of its shoreline. , _, E5 SECTION TWO, Functions, Poway and Duties of the Advisory Committ°e The functions, powers and duties of the Committee shah be to advise and make recommendations to the Board of County Commissioners and the TDC on matters peRaining to the following: 2 d March 26, 2012 Old Business 8 -a R. 12 of 20 A. Development and implementation of a long -term beach erosion control program . within Collier County to include idet00196011 of beach segments with common wosion/aecration histories, recommendations of beach management strategies for each segment, and development of long -term strategies for areas ofchronic erosion; 'B. planning and prioritizing of capital improvement programs related to coastal Issues, including recommending alternative funding sources for the development and implementation of coastal management and erosion control projects (i.e., grants from the State of Florida Beach Erosion Control Program and Federal navigation and coastal management projects). C. Coordinating with regional and state -wide groups as may be necessary to further the goals, and policies of Collier County; D. Outlining of coastal zone management policies and construction procedures for beach nourishment, sediment borrow site identification, inlet management plans, inlet improvement projects, dredging, dredge spoil disposal site identification, coastal erosion trend evaluation, coastal and estuarine habitat protection and restoration, and other similar activities; and isE. Reporting on innovative proposals by the public and staff. SECTION TRREE: Appointment and Composition; Terms of Office; Attendance And Fifling Vacancies. 0 The Committee shall be composed of nine (9) members whose representation shall consist of three (3) members from the unincorporated area of Collier County, three (3) members from the City of Naples and three (3) members from the City of Marco Island. Candidates for the Committee shall be sought in accordance with the provisions of Collier County Ordinance 86-41, as amended, or by its successor ordinance. In addition, the governing bodies of the City of Naples and the City of Marco Island may endorse and submit the names of individuals with resumes for consideration. Upon confirmation that said individuals meet the technical requirements and the general advisory board requirements specified below, the Board of County Commissioners shall appoint said individuals to this Committee. 2 March 26, 2012 A Old Business 8 -a 13 of 20 • The initial terms ofoffice ofthe Committee shall be as follows: Three (3) members shall be for a term of two (2) years: Three (3) members shall be for a term of three (3) years; and 40 . Three (3) members shall be for a tam of four (4) years. Thereafter, each appointment or reappointment shall be for a term of four (4) years. Terms shall be staggered between the City of Naples, the City of Marco Island and Collier County. Membership of this Committee shall be assembled based upon familiarity with coastal processes, inlet dynamics. coastal management programs. or demonstrated Interest in such programs relevant education and experience; leadership and involvement in community affaus; and willingness to attend meetings and to undertake and complete assugnments. Members of the Committee shall be appointed by and serve at the pleasure of the Board of County Commissioners. Members shall meet the qualifications for membership and requirements as outlined in Section Five of Ordinance No. 86-41, as amended, or by its successor ordinance. Appointment of members to the Committee shall be by resolution of the Board of County Commissioners, which resolution shall set forth the date of appointment and the term of office. Appointments to fill any vacancies on the Committee shall be fbr the remainder of the unexpired term of office. U &MONN FOUR: Removal From Office; Failure to Attend Meetings. Committee member attendance requirement% including failure to attend meetings and member removal from office are governed by Collier County Ordinance No. 8641, as amended. or by its successor ordinance. SECTTON FIVE: Officers; Quorum; Rules of Procedure. At its earliest opportunity, the membership of the Committee shall elect a chairman and vice chairman from among the members. Officers' terms shall be for a period of one (1) year, with eligibility for reelection. The presence of five (5) or more members shall constitute a quorum of the Committee necessary to take action and transact business. 3 March 26, 2012 Old Business 8 -a 14 of 20 • The Committee shall, by majority vote of the entire membership, adopt rules of procedure for the transaction of business and shall keep a written record of meetings, resolutions, findings and determinations. Copies of all Committee minutes, resolutions, reports, and exhibits shall be submitted to the Board of County Commissioners. SIX: Review Review Process. This Committee shall be reviewed once every four (4) years in accordance with the procedures contained in Ordinance No. 96-41, as amended, or its successor ordinance. SZ=N SEVEN: Conflict and Severability. In the event this Ordinance conflicts with any other ordinance of Collier County or other applicable law, the more restrictive shall apply. If any phrase or portion of the Ordinance is held invalid or unconstitutional by any court of competent jurisdiction, such portion shall be deemed a separate, distinct and independent provision and such holding shall not affect the validity of the remaining portion. ,SECTION EIGHM Indusion in the Code of Laws and Ordinances. The provisions of this Ordinance shall become and be made a part of the Code of • Laws and Ordinances of Collier County, Florida The sections of the Ordinances may be renumbered or relettered to accomplish such, and the word "ordinance" may be changed to "section," "article." or any other appropriate word. i �rjQN NINE; Effective Date, This Ordinance shall become effective upon receipt of notice fi'om the Secretary of State that this Ordinance has been filed with the Secretary of State. PASSED AND DULY ADOPTED by the Board of County Commissioners of Collier County, Florida this 13th day of February, 2001. A 'i *tf tai; : ; _ BOARD OF COUNTY ^OMMISSIONERS, +``DWIt $ :iRQCK, Clark COLLIER COUNTY. FLOPJVK Z. By; ' a . By: Depfty (A a& JAMES D. eARTER, Ph.D., Chairman "' •'nittaet- :iYilb= t�afriass•: nly. This Ordinance filed with the `'Approved'as to form re ry of St e' Office the spmeiency: a e edpement of thot and know) filing It lred this WJma day Of PAPIX kdWro MafWich • Chief Assistant County Attorney 4 • March 26, 2012 Old Business 8 -a 15 of 20 STATE OF FLORIDA) COUNTY OF COLLIER) I, DWIGHT E. BROCK, Clerk of Courts in and for the Twentieth Judicial Circuit, Collier County, Florida, do hereby certify that the foregoing is a true copy of: • ORDINMCS NO. 2001 -03 Which wan adopted by the Board of County Commissioners on the 13th day of February, 2001,• during Regular Session. WITNESS my hand and the official seal of the Boarlioa County Commissioners of Collier County, Florida, this 15th dot of February, 2001. v DWIGHT B. BROCK Clerk of Courts and Clerk Ex- officio to Hoard of County Commissioneq............ H :Teri Mich;0 .. > y Deputy- :CIk'' ......... • • t 0 117, March 26, 2012 Old Business 8 -a 16 of 20 4 c7 J' ORDINANCE N.O. 93- g� OFSI� rF 1AN ORDINANCE CONFIRMING THE CREATION OF THE PARKS AND RECREATION ADVISORY BOARD; PROVIDING FOR APPOINTMENT AND COMPOSITION; SETTING FORTH. THE TERMS OF OFFICE; PROVIDING FOR REMOVAL FROM OFFICE, FAILURE TO ATTEND MEETINGS; PROVIDING FOR OFFICERS, QUORUM, RULES OF PROCEDURE; PROVIDING FOR REIMBURSEMENT OF EXPENSES; SETTING FORTH THE FUNCTIONS, POWERS AND DUTIES OF THE ADVISORY BOARD; SETTING FORTH THE DUTIES OF THE PUBLIC SERVICES ADMINISTRATOR•OR HIS DESIGNEE;.PROVIDING A REVIEW PROCESS; PROVIDING FOR CONFLICT AND SEVERABILITY,, PROVIDING AN EFFECTIVE DATE. WHEREAS, Collier County Ordinance No, 86 -41, as amended, sets _ ` forth the requirements for creating County Advisory Boards; and .': k ". ," •i aat+ "1 Adri xQry 8"" was cr*Atsd' by, "'the Board at County Coaxiss onors in oats wps ;,,. ",7,$1. •and; ' WHEREAS, it is the desire of the Board of County Commissioners to confirm and ratify the establishment of the Parks ' and Recreation Advisory Board and to formalize the structure and operation of the advisory board in accordance with the provisions A of.Collier County Ordinance No. 86 -41, as amended. NOW, THEREFORE, BE IT ORDAINED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: SECTION ONE, Board Confirmation of the Creation of the Parks and Recreation Advisory Boa The creation and establishment of.the Parks and Recreation Advisory Board (hereinafter referred to as the "Board ") is hereby confirmed and ratified. SECTION TWO. h2yointment and Comneaition. A. The Board shall be composed of seven (7) members _ consisting of one (1) member from the Immokalee Community Park District, one (1) member Xrom the Marco Island Com�tunity Park District and five (5) members from the Naples and Urban Area "Community Park District. B. Members of the Board shall•be appointed b Pp y and serve at the pleasure 'of the Board of County Commissioners.: W"members shall be permanent residents within the Community Park District that they represent, and all shall bem' electors of Collier "County. l 1 t C. Appointment of members to the Board shall be by resolution of the Board of County Commissioners, which resolution shall set forth the date of-appointment and the term of office. I R .emTON THREE_ Terms of Office.. ' The initial terms of office-of the Board shall be as follows: A. Two (2) members will serve until December 31, 1993. Br Three (3) members will serve until December 31, 1994. C. Two (2) members will serve until December 31, 1995. Thereafter, each appointment or reappointment shall be for a term of four (4) years. A member of the Parks and Recreation Advisory Board may be reappointed by the Board of County Commissioners•for one (1) successive term. However, tither qualified applicants may be considered for any vacancy. Appointments to fill any vacancies on the Board shall be for the remainder of the unexpired term of office. �RCTTON FOTJR._ g "'l From Office Tai Ittre to Attend" Meetinaa� A. Any member of the Board may be removed from office, with or without cause, by�a majority vote of the Board of County Commissioners. g;- In-the event that any Board member is absent from two (2) consecutive Board meetings without a satisfactory excuse acceptable to the Board Chairman, the Board Chairman shall state such fact at the next regularly scheduled Board meeting and shall thereafter notify, in writing, the Public Serviced Administrator or his Designee of the Board member's failure to attend without "'``satisfactory excuse. The Board of County Commissioners shall review the Board Chairman's notification at a County commission meeting and shall declare the Board member's positic,,,•r9` -be vacant if the Commission concurs that the Board member was absent from two (2) consecutive Board meetings without a satisfactory excuse 2 V March 26, 2012 Old Business 8 -a 18 of 20 M i and shall promptly fill the vacant position. The Board member his her is shall not serve at any meetings after or position declared vacant. C. If any member of the Board is absent for more than one -half of the Board's meetings* in a given fiscal year, it shall d be deemed that the member has tendered his resignation from such Board. The Board of County Commissioners shall as soon as r. practicable. .after such resignation, declare the position to be vacant and shall promptly act to fill the vacancy. The.Board !1" member shall not serve at any meetings after his position has been declared vacant by the Board of County Commissioners. D.. A member of the Board shall be deemed absent from a meeting when hs /she is not present during at least 75% of the • meeting. -- • ECTION FIVE. Officers: 0uorum: Rules Procedure. of A. Annually the membership of the Board shall elect a _ chairman and vice chairman from among the members. officers, terms shall be for one (1) year, with eligibility for reelection. B. The presence of four (4) or more members shall constitute Via, quorum of the Board necessary to take action and transact , business. In addition, an affirmative vote of three (3) or more members shall be necessary in order to take official action, regardless of whether four (4) or more members of the Board are ` present at the meeting. C. The Board shall, by majority vote of the entire membership, adopt rules of procedure for the transaction of business and shall keep a written record of meetings,,,. resolutions, findings and determinations. Copies of all Board minutes, "resolutions, reports, and exhibits shall be submitted to the Board of County Commissioners. SECTION SIR. Reimbursement of Expenses. Members of the Board shall serve without compensation, but shall be entitled to receive reimbursement for expenses reasonably 3 M Y ii Y id iY it �I Y1 ii �l r r w r March 26, 2012 Old Business 8 -a 19 of 20 incurred in the performance of their duties upon prior approval of the Board of County Commissioners. SECTTON SEVEN. Functions Powers and Duties of-tba-DpAridA. The functions, powers and duties of the Board shall be as follows: A. To evaluate, consider and review the acquisition of park property. B. To consider afid• analyze the development-of park and recreation facilities constructed on these park properties.. C. To review and provide input on parks and recreation programs, classes and special events. D. To review and provide input on the Parks and Recreation Master Plan. E. To solicit input from the public that may assist with the duties listed above. F. To provide recommendations to the Board of County Commissioners on issues relating to those duties specified above or other duties assigned by the - Board of county Commissioners. G. The Board may adopt and amend "Guidelines" to govern their operation, subject to approval by the Board of County Commissioners. AF2'TTQN ErGKm D�, +ips of the Public Services Administrator _or His The duties _Designee. of the Public services. Administrator or his Designee shall be; A. To administer the activities of the Board in accordance with established policies of the Board of County Commissioners and guidelines adopted by the Board. a -? B. To provide periodic written reports to the Board, the County Manager and the Board of County Commissioners on the activities of the Board. 4 i i 1 i f 1 1 1 i i 1 March 26, 2012 w Old Business 8 -a 20 of 20 - C. Attend all Board meetings. SECTION NINE, Review Process._ This Board shall be reviewed. once every four (4) years commencing in 1996, in accordance with the procedures contained in Ordinance No. 86 -41, as amended. SECTION TEN, Conflict and Severability, In the event this Ordinance conflicts with any other ordinance of Collier County'or other applicable law, the more restrictive shall apply. If any phrase or portion of this Ordinance is held invalid or unconstitutional by any court of competent jurisdiction, such portion shall be deemed a separate, distinct and independent provision and such holding shall not -affect the validity of the remaining portion. SECTION ELEVEN, Effective Date, This Ordinance shall become affective upon - receipt of notice from the Secretary of State that this Ordinance has been filed with the Secretary of State. :PASSED AND DULY ADOPTED by the Board of County Commissioners �' :;cf' Cbl�.ier�County, Florida, this day of 9 All a D o,F Aa °z• .•..••••_ w ATTESTi '• BOARD OF COUNTY COMMISSIONERS DWIGHTI.E." ROCK, CLERK COLLIER C UNTY, FLORIDA URT L. SAUNDERS, CHAIRMAN ved'��o form Al. and ldg'k11� suffi _qiencyt This ordinance filed with the David C. We el This of State's ' L'2T3 Assistant County ttorney I� day kn of l/��, J7y 0 and acknowledgement oj that fi r tecelved thi hi day n Cwt I I I F U] �A CSA t-4 cim 04 EO ff r4 ir t-a Alp F7 WIWI Cn arr, 04 41 od 49 IA w t-D Lij 44 eq 1 134 W Lu Nr co i ID La rq (N 94 C* fn r1p F4 417 t co m cl, CrI, CD 1 1-4 CO I 0 r2 I Alp —4 1 1 GPI I I t-4 04 EO ff r4 ir 4. 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U) .O .C: U) Ca X N co .C: cu U) L Z 0 O U) �O .C: X N rn m rn O CL (1) N Noa ^ ' ` V Co N M L N m O V / O f lS 00 (0 C / W U CL >, L N N LO d' O N M LO O N . _ co _ c- O A.-., C) U) L 0 � a� LL • O -0 -.-O cz • — co O U n O @) Jc: = O o n o. 7 M rn cn O CL 04 a m N CO L L O cc c(a G C 00 _ I U L O O � Cn L m � U a� U � �U w N T O N 2:N (t3 LL L O LO ti LO LO Mcyp) 0 0 0 0 M N O O 'r— r- y m U O E O �� VJ cn C O 0 O O U U Q L 0 U) U O U cn A-a O CDL m C O cn (n O U O Q c� L cn cu a� U c� E U U o � W y m U O E O �� VJ cn C O 0 O O U U Q L 0 U) U O U cn A-a O CDL m C O cn (n O U O Q c� L rn M rn 0 a a� a� c -� oa CN � N � L � 0 m m O 220) U N OV- C) >, N Co M aL _> u- O M T 00 ui O LO M O F- C1 y .0 00' O) 00 Lc) a) L E CD U VCF LO O Iq q* M 0 .C_ � ql LO O 'd' 'd; M Q O to U-) ti w H m s O L .Q m _ CD fO' O E N 0 O L O CD cc v N G QOOC)C�� O M T 00 ui O LO M O F- rn cu rn 0 n a> ry (1) N r � O f0 N n. N M N 0) L L 0 cu m — 22rn � N O >1 N co cu -C :3 U aj > u- rn m rn m' a> o ~ O'M 'fit N O d ti N N r O (0 N d O N .S M L N O L L Q C( CCcu M N N It N M M CO (D IqT cn N U p ._ N G M O er N N T n C/) C/ V♦ C' N C N E N �Y cu E }, c o n 2 ciI 4= Y L Z L Z3 L C N N N LL "� C Rf to N 4-6 O CL ° -a N 3 �a c��� c m; �,Y m �, o cm C N ���= C U) co a) C :�000*� O N N N O a 0 � � 0 � M d Q d i N d Q N N N N j O O C1 d LO D a. U' 0- d 0- p� N p22(D22aE'2 C � a.aaaa 0 H C� March 26, 2012 Tourism Staff Reports 10 a -g 1 of 16 DIRECTOR'S REPORT Recent Activity- Februarys - March 2012 Destination Marketing Association Foundation Dinner Washington DC Sports Council Board of Directors Meeting Attended ITB Berlin Trade Show Met with over twenty tour operators, press and airline representatives. • Air Berlin- Discussed summer promotion of flights • TIP Magazine- Austria- will feature Preferred. Pass & C'mon • Willy Sharnow Stiftung .Foundation- will feature our area with St.:Pete on a faro of travel agents in October. • Orbitz- International- research ways to add our destination to their destination promotions on. e- Bookers in Europe this year. • Travel Channel International- proposal to feature Paradise Coast on their international channel in most European countries • 'I'U:I Netherlands- largest Dutch tour operator that .features Air '.burs. Winter '12 season up 46 %; Summer '121 reservations up 97% over 2010. Marketing co -op is the reason for the increases • JT Touristik Gmbl.1- :Interested in adding our area to Miami & Orlando that is already in their program • Canusa Touristik- We will be a part of their new Insider Community promotion that will be live in April • Earth TV Network — presented proposal for adding TV cameras to our area to feature us on their European promotions. • Meier's Weltreisen- second largest tour operator in Germany and is part of REWE group which also includes DERTOUR. Will promote our area through their VIP e -news program. Summer bookings up 5% over 2011. Will consider September promotion to boost bookings. • Friendly Golf Tours- will consider packaging to bring visitors into Miami and out of RSW. They work with Gol-tPac for green fees March 26, 2012 Tourism Staff Reports 10 a -g 2of16 " hLwWa2+ And • Explorer Fern.rcisen- specialty German tour operator. Included our area in special promotion with dedicated flyer and insert in their catalog. Interested in a September promotion. • 'Thomas Cook/Neckermann Reisen- third largest tour operator in Germany. Added two new Naples area hotels to their program this past year. Will consider September promotion. • Kuoni Switzerland — Swiss market is very strong and the bookings through Kuoni are above 2011. • I lotelplan Suisse /Skytours- added vacation homes to their program this past year. Bookings LIP slightly over 2011 • America Unlimited- assisted us in developing and launching our German Facebook page and organized and managed three promotions for us last year. Bookings up over last year. • DERTOUR- largest and oldest German tour operator. One new promotion planned .for 2012 • Knecht Reisen- Strong co -op marketing campaign this past year that resulted in adding 5 new Naples /Marco properties to their program. Our area is up 20% over last year for summer bookings. • GolfKtra Golfreisen — golf tour operator with small groups. Needs a receptive in Florida to arrange tee times. • FV W (Iluson Media)- will. consider a webinar for training travel agents • Florida Keys & Delta Airlines- proposed fam to both areas this summer. Waterside Shops Marketing team to discuss future promotions Emergency Operations Center Activation Drill ArtsNaples Festival Press Conference at von Liebig Focus Group session in Miami to test new summer creative concepts Parks & Recreation Staff Appreciation Lunch at North Collier Regional. Park March 26, 2012 Tourism Staff Reports 10 a -g 3of16 SALES DEPARTMEN'r - Debi DeBenedetto and Jennifer Leslie Industry Relations — Sales • Dallas Sales Mission complete Feb. 21 -22 • DC Sales Mission complete Feb 29 • Destination Showcase in DC Feb 27& 28 • Smart Meetings March 18 -21 • 3 Meeting Planner sites hosted • 3 RFP's enhancement sponsorships promised • New York Time and Boston Globe show brochure distribution with Visit Florida • Play Florida Golf shows peak season with Visit Florida/Gary Jones 17 shows in all this first quarter attended by VF team — Golf guides mailed for fulfillment New Product Development • Assisted UK office with Tour operator rates and sites 5 requests • Medical Tourism ongoing project • Picture Yourself in Paradise — Green screen example Promotions • Smart Meetings 10 year anniversary— Waldorf Astoria giveaway with free ad and editorial RFP's and Booked Business • 16 RFP's sent out to hotels from CVB since the last month • 4 RFP groups booked • 490 Room nights contracted for $80,850 in room revenue • Estimated economic impact $407,631 Room nights booked 490 $ 165.00 1 $ 80,850.00 Meeting Room Revenue based on $1000 per room @ 2 room 2 $ 1,000.00 3 $ 6,000.00 F &B spending based on 1.5 persons in room 735 $ 125.00 1 $ 91,875.00 0 $ - $ - 0 0 $ - offsite expenditures What other expenditures, if any, are anticipated? $ - Total direct impact = $178,725.00 March 26, 2012 Tourism Staff Reports 10 a -g 4of16 Nl apkm MWO 14and I L.'BLIC RELATIONS & COMM t "NICATIO - JoNell Modvs & Angela Aline MARCH PR DEPARTMENT Article Background 2/24/2012 ACTIVITY HIGHLIGHTS Wake Up and Go Pick up from LHA Weekly Value Blast; Date Activity Detail CVB b -roll supplied. The Everglades, Iv 2/28/2012 New York Media Mission Desk side visits with four top House included in getaway from Miami. travel and cuisine media organizations. 2/19- Birmingham/Atlanta VISIT FLORIDA — Desk side 23/12 Media Mission visits to 13 media with Southern Living, Coastal Living, Atlanta Journal Constitution. Website Content Additions, research document Enhancements posting, new listing requests, event calendar 3/19/2012 Everglades National Park Attended roundtable with south tourism roundtable event. FL tourism representatives 3/12/2012 Meeting w/ Waterside How to work more closely w/ Shops CVB. 3/14/2012 Meeting w/ Cruise Naples New jet boat attraction, 3/15/2012 Meeting w/ Noodle's Rest. Plans to bring a large relay -style Ironman event to Collier. Press in the Destination CVB Assistance for following: 2/16-2/18 Peine Vie - France - Over 50's magazine, Philippe Duigou focus on outdoors 2/24-2/27 Polina Raygorodskaya CouturElite.com; Examiner.com 2/26-2/28 Kathy Renwald Hamilton Spectator Ontario - profile on Naples Botanical Garden 3/23-3/24 Sandra Bellefoy Sympatico.ca - Canadian travel TOP PUBLICITY - NATIONAL Date Publication /Media Outlet Article Background 2/24/2012 Weather Channel Wake Up and Go Pick up from LHA Weekly Value Blast; CVB b -roll supplied. The Everglades, Iv House included in getaway from Miami. March 26, 2012 Tourism Staff Reports 10 a -g 5of16 N WAnd 2/23/2012 South Florida Sun - Sentinel Outdoors Notebook George Poveromo's World of SaltWater Fishing Chokoloskee/ Everglades From CVB release 2/25/2012 NBC Sports Chokoloskee /Everglades Fishing 30- minute episode George Poveromo's World of SaltWater Fishing featured launching from Chokoloskee, Paradise Coast web credits 2/26/2012 Miami Herald Lake Traffod is perking up Lake Trafford Marina assistance with writer visit - story on crappie fishing. 3/11/12 South Florida Sun - Sentinel Trader Joe's draws tourists to Report on grocery store with rapid visitor and Orlando Sentinel Naples following 3/15/2012 Columbus Ledger- Enquirer Two Miamians go in search of Paddling and exploration in Ten Thousar waterways they knew from Islands Nat'l Wildlife Refuge and nearby childhood stories many Collier locations explored. Syndicated in Raleigh &Columbia, SC; Macon, GA; New Orleans, LA; Santa Barbara, CA 3/17/2012 Associated Press In the Keys, unfettered Motorcycle trip through FL Keys, Big possibilities Cypress National Preserve and Naples. " motorcyclist's dream." Pickups in Miami, Indianapolis 3/17/2012 Earth Ear - PRI/Public Radio Swamp sounds from Corkscrew Corkscrew sounds featured on award - Swamp Sanctuary - moment from International winning natl.radio program. nature program close. TOP PUBLICITY — INTL. Date Publication /Media Outlet Article Background Germany - Shape magazine CVB arranged hotel & itinerary for writer /photographer team 6 -11. Circ. 276,055; Ad Value $126,664 Germany - America Journal Flipper auf der Spur CVB arranged excursion 5 years ago on t Dolphin Explorer cruise - Published in March 2012. Leading Germany travel magazine on USA. Circ. 50,000; Readership 150,000 March 26, 2012 Tourism Staff Reports 10 a -g 6of16 )AUKU Island TOP PUBLICITY - LOCAL Date Publication /Media Outlet Article Background 2/21/2012 Fort Myers News -Press Collier roads get much more crowded Jack Wert interview: Traffic on Collier County roads. "People are traveling more, both seasonal residents anc tourists," 2/27/2012 Naples Daily News Collier Co. tourism up 10 percent Based on monthly visitation research in January 3/5/2012 Fort Myers News -Press Lee, Collier counties' culture lures Business profile about arts /culture tourist segment. visitors 3/7/2012 Fox 4 Downtown Naples will add signs Provided visitor stats for use in story on downtown signage issue to help visitors 3/8/2012 Naples Florida Weekly They're back! Tourism shows Profile on powerful winter season for entire SW FL region uptick... 3/11/2012 Naples Daily News Guest column: lust what the doctor ordered for the economy? Jack Wert guest editorial on plans for medical tourism marketing 3/16/2012 ABC -7 Feature package on the annual "Ladies, Let's Go Fishing" seminar JoNell assisted meeting planner with loci media outreach w/ video of event. 3/17/2012 Fort Myers News -Press Lee County popular with Canadian Story includes info on Collier's new Canadian tourism marketing initiatives, tourists FILM OFFICE — Ma2l!ie McCarty PRODUCTION NOTES ' Blair LLC — catalog /print ■ NYU student film - film • Myself — magazine /print • Good Housekeeping — magazine /print WORKING LEADS • "Ghost Hunters" — TV series ■ Usher Films — TV commercial (Jeep) ' Beachfront films- feature • Off the Fence Prods. — TV series • BB &T Bank — TV commercial ' The Walsh Co. — indie film ■ ALL CURRENT PRODUCTION OPERATIONS March 26, 2012 Tourism Staff Reports 10 a -g 7of16 lira L,rsd ' Issued film permits ■ Location library upload ■ Lead /inquiry response • Monthly Revenue Tracking Followed -up with activity worksheets to clients Recorded data ■ Client Management ■ SXSW (conference /tradeshow), Produced By (conference /tradeshow) planning & organization • - Opened a production file for each inquiry ' Updates to social media content (Twitter, Facebook) March 26, 2012 Tourism Staff Reports 10 a -g 8of16 444pks Wand TRADESHOW /CONFERENCE ■ South By Southwest (SXSW) Film Conference Filmmakers' Reception At SXSW: Tech, pop culture, fun By Mike Snider, USA TODAY AUSTIN – This week, the crosscurrents of technology and pop culture are coursing through Austin. Hollywood stars such as Leonardo DiCaprio, Matthew McConaughey and Jack Black are making appearances in the Texas capital at the annual South By Southwest (SXSW) soiree. So are technology innovators such as America Online co- founder Steve Case and Twitter co- founder Biz Stone. The festival, launched in 1989 to draw attention to this city's vibrant music scene, has morphed into a magnet for technology companies — start -ups and large corporations alike — and Hollywood, too. SXSW Interactive runs through Tuesday, giving way to the music festival that runs through Sunday; SXSW's film portion ends Saturday. March 26, 2012 Tourism Staff Reports 10 a -g 9of16 �+;� t�Mxlartt! SPORTS COUNCIL — Ralph Pryor & Nicole Curran ANNUAL STATISTICS FOR CALENDAR YEAR 2011 ** Florida Sports Foundation Grant Recipient Hosted w/o State Funding Received State Funding Support "" Cummulative Total Events Number of Events 281 2 30 Visitors Participants Estimated Number of Participants 6,830 1,440 8,270 Percent Out -of -Area 90 % 10% 6,291 Percent Out -of -State 10% 90% 1,979 Spectators Estimated Number of Spectators 10,245 2,160 12,405 Percent Out -of -Area 90% 10% 94365 Percent Out -of -State 10% 90% 2968.5 Room Nights Total Room Nights 5,000 2,000 7,000 Percent Out -of -Area 90% 10% 4,700 Percent Out -of -State 10% 90% 2,300 Economic Impact Amount Out -of -Area $ 3,633,156 $ 147,216 $ 31780,372 Amount Out -of -State $ 550,900 1,324,160.00 $1,472,160.00 ** Florida Sports Foundation Grant Recipient March 26, 2012 Tourism Staff Reports 10 a -g 10 of 16 OMMAC- CIK REPRESENTATIVES HIGHLIGHT OF THE MONTH: Visit Florida Paris and London Media Mission, 5 — 9 February 2012. Nipks Aut"144W F+re�}dw OMMAC attended this hugely successful mission on behalf of the Paradise Coast. Whilst in Paris and London OMMAC met with over 71 journalists to discuss the destination. Please see attached for a full reports. French Visit USA Association Workshop, 7 February 2012 — Paris. Attended this very successful networking event met with over 75 travel industry professionals. We have recently joined this association & used the time to network with the main French travel industry. Very successful meetings for further follow up including two consumer promos PROJECTS/ MARKETING ACTIVITIES UK Marketing Campaign & Advertising / Consumer Promotions / General Marketing Ongoing Activity — all co -op with tour operator partners: PARTNER /PROJECT ACTIVITY RESULT Virgin Holidays co -op OMMAC has confirmed participation OMMAC awaiting creative for with V Fl in the Visit Florida co -op marketing approval. campaign. OMMAC has sent images, As part of UK marketing logo, video and information on the campaign destination for use. BA & BA Holidays OMMAC has confirmed attendance co -op with V Fl for a training day in April. As part of UK marketing campaign OMMAC confirmed the destinations participation in a coop marketing OMMAC awaiting first draft of campaign to take place 11 — 25 creative to be sent early April 2012. March 2012. March 26, 2012 Tourism Staff Reports 10 a -g 11 of 16 rspie� lat�vu tad Premier Holidays OMMAC has confirmed participation OMMAC awaiting copy for in a joint campaign with Fort Myers. approval. As part of UK marketing potential start date scheduled for 21 campaign May 2012. Travel Mole Planning the final event — working Joining winners of both 2011 with the host hotel to confirm & 2012 events with one final The "Race to dates. Marriott Marco confirmed two event in Nov 2012 as this is a Paradise Coast" nights & Golf. Required additional more suitable time frame for As part of the UK two nights host properties. Hotel partner Marketing Campaign & Virgin Atlantic to confirm dates. Co -op partner Virgin Atlantic & Dollar Car Rental Promotion: Consumer Promotion with OMMAC awaiting suggested Waitrose Supermarket - Marco dates for follow up from tour Thomas Cook - Island Marriot — hotel partner — operator. Netflights.com came to a close on 6 November 2011. Total entries for the Full report being prepared & competition are 15,380. will be forwarded to Paradise Coast & partners OMMAC provided tour operator with opt -in data. Destination Golf OMMAC — following up on consumer Awaiting confirmation on & PGA golf pro's promotion. detail on actual booking As part of UK marketing potential of PGA golf pros. campaign Bon Voyage OMMAC confirmed reservation OMMAC awaiting plan for booking incentive with book -by approval. As part of the UK dates to encourage bookings. Marketing Campaign Also looking at room nights booked & assisting with any properties under performing North America Travel Confirmed campaign with Awaiting copy for approval Services participation in Selling Long Haul Florida April Feature — NATS as call As part of the UK to action & will include an agents March 26, 2012 Tourism Staff Reports 10 a -g 12 of 16 Marketing Campaign booking incentive. Additional Consumer & Trade activity to be confirmed by NATS. 01 — 06/2 Liaising with Travel Unit to discuss potential training programme. France: Promotion to 280,000 consumers X Tour Operator - Jetset 01 — 29/2 In discussion with Touchdown to confirm promotions for 2012. 3 month period. Voyages, Delta Airlines & Inn Consumer Promotion 01 — 29/2 On -going liaison with BA Holiday to finalize coop marketing campaign. Negotiating additional participation at full level for reduced $ contribution. on Fifth — co -op partners. with French Sailing Secured co -op partner Inn on Fifth, 07/2 Attending VUSA training, Paris. Federation on Jetset Voyages, and Delta Airlines. Final copy approved & final Facebook Lead sent to all Industry partners. competition will be sent. Other hotel industry partners offered — Inn on Fifth was first to respond. General On -going - reviewing & updating data base Out -of -Office Sales Calls /Contacts: 1 01 — 06/2 Liaising with Travel Unit to discuss potential training programme. 2 01 — 29/2 Liaising with Selling Long Haul to discuss potential advertising and Fam trip for the destination. 3 01 — 29/2 In discussion with Touchdown to confirm promotions for 2012. 4 01 — 27/2 On -going liaison with Virgin Holidays to finalize coop marketing campaign. 5 01 — 29/2 On -going liaison with BA Holiday to finalize coop marketing campaign. Negotiating additional participation at full level for reduced $ contribution. 6 05 — 09/2 Attending Visit Florida media mission, London and Paris 7 07/2 Attending VUSA training, Paris. 8 06/2 Meet with Financial Times European Editor & Paris Bureau Chief — re possible sponsorship of high -end event targeted at affluent spenders — UK contacts for publication 9 07/2 Additional meeting in Paris with Jetset Voyage re Consumer promotion with French Sailing Federation — on Facebook. March 26, 2012 Tourism Staff Reports 10 a -g 13 of 16 N W =d =�­e 10 07/2 Meeting with Jetset Voyage Produce Manager, Charles Julien re additional product within their brochure & online. Also met Geoffrey Duval, Sales manager — re upcoming trip to Naples 11 07/2 Attended the French V. USA event in Paris — we will shortly join this committee & monitor success for upcoming year. Met with Delta Airlines & Air France re: assistance & co- sponsorship of upcoming opportunity with the French Sailing Federation consumer promotion. Met with additional members of the committee & travel agents & will follow up in due course. 12 10/2 Working with Industry partners to confirm activity itinerary for French Journalist Philippe Duigou, Pleine Vie — see attached itinerary confirmed 12 12 — 14/2 Liaison with BA holidays to confirm training day attendance 13 14 -20/2 working on French consumer promotion — French Sailing Federation on Facebook — secured co -op partner Inn on Fifth, Jetset Voyages, and Delta Airlines. Lead sent to all Industry partners. Other hotel industry partners offered — Inn on Fifth was first to respond. 14 9 -29/2 ongoing discussions with IAGTO / Marco Marriott & CVB regarding dates for site visit. IAGTO confirmed we are 90 percent sure of being selected as the venue for the 2013 convention, but they must visit the destination prior to confirmation. As the destination has been extremely busy over the first quarter we have been unable to secure dates for the site visit. Marco Marriott are now receiving requested for the 2013 date — urgent action to secure the site visit is under way & this is now confirmed for March 19- 21,2012 15 23/2 Assisted Geoffrey Duval, Sales manager Jetset Voyage with upcoming visit to Paradise Coast — had his own accommodation confirmed - we alerted Trianon & requested wave runner Everglades tour. 16 22/2 Discussion with Bon Voyage regarding upcoming activity for the remainder of the year & agents booking incentive. 17 24/2 Assisted Naples Bay Resort re confirmation on operator North American Vacation Homes — receptive rate now offered. NAVH should soon have Naples Bay on sale 18 29/2 — Discussion with NATS re opportunities for remainder of year. Agreed partnership with SLH Florida April feature. March 26, 2012 Tourism Staff Reports 10 a -g 14 of 16 ���Ica tiakrru lst! F',csCS Public Relations & Media Correspondence • Philippe Dui ou, Pleine Vie, 16 — 18 February 2012- confirmed itinerary • Attending Visit Florida Media Mission Paris & London • General media liaison to promote Paradise Coast CONTACT ACTIVITY RESULT Nada Farhoud, OMMAC received positive Nada has requested fact box Publication: The feedback from journalist. information for her upcoming People — National feature that will be published tabloid in March 2012. Currently being confirmed by CVB PR dep. SWEDEN - Marko OMMAC received great feedback. OMMAC awaiting confirmation Wramen, Publication: of publication date. Expressen — National quality daily print FRANCE - Philippe Journalist travelled to the OMMAC received positive Duigou, Publication: destination on 16 to 18 February feedback from the journalist Vie Pleine — national 2012. OMMAC worked with CVB and is awaiting follow up & quality magazine. PR dep — accommodation confirmation of a publication Worked in association confirmed. OMMAC confirmed date. with Tour Operator - directly for the full itinerary of Jetset Voyages activities for the journalist — see itinerary attached. Yolanda Zappaterra, Journalist requested assistance OMMAC informed journalist Freelance contributes with her upcoming trip to the that as she would not be to CMSA Magazine Everglades. visiting the Everglades from the Gulf Coast side we would Time Out London magazine be unable to assist. OMMAC &website, Saga magazine provided an option to detour (circulation 1.5million) & Civil Servants Leisure club to the destination, but the magazine (circ 400,000). journalist did not have enough time to include it into her Member of the British Guild itinerary. OMMAC to stay in of Travel Writers contact. Visit Florida Media OMMAC attended the mission in Please see attached for full Mission both Paris and London. reports. DIANIO DE- EUROPEAN REPRESENTATIVES 2611 Room night Production Report German - speaking Markets & The !Netherlands Tarrgpxsia Coaniry Ahirs GE AL-K, GE DERTDUR GE FT[ GE hdt's44!w5v GE h`etktt GE 7%"W': k GE 7t1 GE 7U 14- OAD K. March 26, 2012 Tourism Staff Reports 10 a -g 15 of 16 t417terNDY2011.0212 5un.Tnrgr•Oc "2611 RN <314 1Ct;02 r~9nWt1uv201C -43r t,` S rin55rApr�W201(1 RNWSpkWt1+i1NIM m UPH FX2M %iN RP(P9i6•ti RN Wl %dlNsm a » %diR a 5!eWmer 93 61 42% Rant Gi &:Lmrtr 17, 1 EE3 ax t4 0 10 12E 1301 •34% 133 e.a r.5 136 nA na i8 His "%x •2s% =7 D147 IC% 9x Eli t2 c 25M3 1133 3% 10107 F3 IN 0933 8557 i4% 1Xc 2352 's2x .fir 13 7 1403 •T9i M 433 -2C% is 41C 4x 2% is 333 •7E% 4M 7M 43% R 3F 33 3% 7J 297 S5% 333 A 3[A 305 42U MIS 11% 943 1597 •31% ills 31010 22% 44 xC 755 in 44 na n z M U nn 1{6 337 43 ttI •1i% 122 n.s 42 ns ns Tow0wicr Noty RN5111 RN <314 1Ct;02 Cnz GE 113 97 r a EawFerrrdstn GE H Et na. Remit G'- 422 427 435 Rant Gi 0 17, 1 EE3 Nt plsn G�. N 31s 033 61)ws 11; bd 4E1 34 KxdiRev -9 G� Ell na e,a Kan: % 25' 415 433 %a i,4 r4711s 133 ftjago nff mener,sistm 1.31,11 it• ION 33'' I We d=IMkr%tnaxF[Id) InE93�Pdai Apr 11- Ma ,&1,*U14:,2217;1 nwtedust $U1xSkAnaxFdS)in: Ell t Apr II-Y &,1:,ihLs1427212� •kt3;11 x Ut=d � yt 4r strt,irt,jr!:If led RCbr12 Wes rvw5 , rs bmtxsrrrS`.3nar. tart "IM *Fii Las! y?ssrtltgpem01133:' srrrt*ba ,N:5arepewal ter, saw egtxwac ts,kastemv &vage sk 1.1 r }pt Pu- 2% aweslk d7t FU' 24 ut M 2111 i 1 2 11 .. %asdD.0 X VISITOR CENTER VISITATION Nancy Kerns — Monthly Report Conducted training for Visitor Information Center volunteers. March 26, 2012 Tourism Staff Reports 10 a -g 16 of 16 r Xtarvol :hk+ • Importance of marking each guest who comes to visitor center. • Brochure fulfillment for Chamber members. • Contact information for Chamber and CVB staff. • Information to refer to on a weekly basis: Showcase, Florida Weekly, NDN and other new member information. • Encouraged all volunteers to visit areas of Naples that they were not familiar with for example, Mercato and new businesses on Fifth Ave. Took 50 SWFL Airport volunteers to C'MON and Botanical Gardens via Naples Tours and Transportation. This was a very worthwhile FAM. Upcoming FAMs: Purely You Spa, Jet Boat ride& tour Naples Food Tours. Distributed materials to Marco, Everglades, Big Cypress, Immokalee, Ave Maria, 3rd Street Concierge and regional airports. These trips are great for building on my relationships with these groups. Coordinated annual RSVP luncheon to be held at the Naples Airport. We should have about 200 community volunteers. YTD Statistics Jan -12 Jan -11 Feb -12 Big Cypress 6,401 5,034 7,943 Oasis 13,601 12,055 17,595 Everglades 11,000 2,220 12,840 Immokalee 198 125 227 Marco 1,033 1,007 1,465 Naples VIC 4,397 2,765 5,399 TOTAL 36,630 23,206 45,469 Feb -11 6,986 15,564 2881* 194 1,546 3,505 27,795 *Everglades counted visitors who signed guest book in Jan. 11. d� u o ee o L a C O d E O � Y O o a CL Y A d U) N � � � ° d V a c° E � a O O iL /cu ICI L b 5 !/1 C � w ~ C C F+1 U O � 7 _ o GA M � N W O N � N F O � U � � d C� a z F d W d _ v m z 0 O U w Q d a F ( o w> V1 Q W Q H Z W F- H Z W U O O O O O O O O Cl O O O O O O O O N O N M O ^ b Cl � o �4 v n v v Cl v ao Cl Cl v v v v o 0 ;? 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'N.. .N. .N. .N.. .N.. .N. .N. 0 0 0 0 0 0 0 O to N In V In 7 O ^ j N N N M ,N. cxa U T bq G. o 0 G Co VD F � L rA z � O •° 'd o � o z d x O a O N F � Y V 'D tiC 0 C rn bD Cry O o o U�7 d U a U co v w c7 x x x x N_ 0 N � G O W Z O E W Y F CU Q ° x U m z C w cn d LU a > w' ° 14 � H 0 C fl. o y aUi F ti x a° a O 7 0 °o N M 7 69 7 C 0 U C > W IT 0 G W Z H O O O O O O O Cl 0 o Cl o 0 0 o O a O O O O DD N N O O In '.b O 0 'CD O ON T O N '.M O O N M 0 M N 0 o Cl o 0 0 o O N N M N rq O ON N O O M O M O O O O C N O N Pz N N O N O N N N N c� 'D 0 N O N N M 7 N O N M 'D �\-+ M a F. N N C C F F ° F O d a z z uy z °w vm C a C W O. C u u z z 8 u Cl a O O O O N W O 7 O 0 'CD O ON T O N '.M O O O O O O 0 M O 0 0 0 0 £A V3 A 69 69 C o M x x x x ce 69 x 'a 69 N N M N rq O ON N O O M O M O O O O C N O N Pz N N O N O N N N N c� 'D 0 N O N N M 7 N O N M 'D �\-+ M a F. N N C C F F ° F O d a z z uy z °w vm C a C W O. C u u z z 8 u Cl O a O O O O N W O 7 O 0 'CD O Cl 0 0 cn '0 0 0 0 0 £A V3 A 69 69 C o M x x x x ce x x 'a In z v'1 O O I� O O N N 0�0 0N0 M 7 N � 0. � N N N N C, ID O N O N O O O N U N F O N NN W I0 -- M M r N 000 w r O N GL c F v y O 0 z b Cl o 0 0 b C � m U ^ w o o Y N U d N O '� ... U d W ° z Q x Q x Q E2 ^ N O FL E O &O N o oFn C o x w c W a> H U w ^ a o U ° aE U w c7 Cl) r4 ° ° c7 "o ~ to CL cxa U T 0 G. o 0 Co VD y... .. rA � Ca •° 'd o � Y 0 O 7 N C 'D tiC a bD Cry O vi d d U w U co v w c7 O cL v O O O O O O O N O 7 O 0 'CD O Cl �O 0 N 0 U V) 0 69 In � w £A V3 A 69 69 C o M cl � In z v'1 O O I� O O N N 0�0 0N0 M 7 N � 0. O N O O^ O O^ N N N N N C, ID O N O N O O O N O .000 Cl N N N .\_, N N N N NN W I0 -- M M r N 000 ty r O N M M N O 0 0 o Cl o 0 0 °0 0 00 0 00 00 00 O 7 O 0 O 'CD O Cl �O 0 N 0 U V) 0 69 £A V3 A 69 69 cl z z a z G a a O N O O^ O O^ N N N N N C, ID O N O N O O O N V O� N N N .\_, N N N N LU W w -- M M 7 t N N N N 7 ty r O N O Oq O N O cl N C ^ w o o o N U d N O '� ... U d W ° z Q x Q x Q C2 O 0 o 0 U o 0 0 a a a a a a O U y U LU w ti C ty U O N Z N n W ` E2 ^ N O FL E O &O N o oFn C o x w c W Z w oN a o ce a ~ to CL o p T G. d 0 Co VD y O O 0 O 7 N C vi d d U w U V O Ctl O L Q+I C O U d O � d O Ul O ai o a Q N p � N � d C W a U �9 �W WW u L O cr CL H Y v a F e W O C a� m z D ° � W O D Q � W z {A G O u V1 d W H Q Z W H D W Z OC H VI O O O O O O O O O O N O N � O M v � O O O v� �n 07 N o0 N 0o a d O N N V •-- �? ti 0. V C. 0 0 0 0 0 0 0 0 0 0 °o 00 °o C0 C0 C0 C0 C0 O O 7 O m 00 Vt of O M 10 10 O\ 6q s9 0o N 69 69 69 N M 69 O O N N_ F o � � z E .N. O 7 U U 0 0^ -- O O O •-- 0 0 0 N O O O Nom. N M M N C G ^ N N oo oo N M oo O� N N o O M 7 > > > It V ID 10 10 b m M N N N N^ ^ N W W 7 U O Q bA O N � � N N N cq 3 p o o y Q Q Q Q Q o � z 3 c c > UO p 7 O b O Cl O O d U S U o 0 v> 'o •o •a � b b b N N <? oq o O U O ^O U U � � w z o o b ° U can p o 0 x U V � O E E .0. O d d o v) d F O O s0. O V to w W W N p w 7 G N N � • p, O '', b G 't 0FA .d b Q. ro N itl 7 coo March 26, 2012 Naples Marco Island Everglades CVB 9 of 57 Task Report Created - Between 2/14/2012 - 3/15/2012 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 2/14/2012 Debi's Activity Tracking Account General - TDC Meeting / Closed 2/14/2012 2/14/2012 Debi DeBenedetto reports Debi DeBenedetto TDC report due - workina on it 2/14/2012 Debi's Activity Tracking Account Sales- Meeting /Show/ Closed 3/17/2012 3/6/2012 Debi DeBenedetto Conference Debi DeBenedetto Making plans, fliaht. hotel for Smart Meetinas sales mission 2 hours 2/14/2012 Eisenman & Associates Inc Sales - site with client Closed 2/14/2012 2/14/2012 Debi DeBenedetto Took welcome baa to Todd at Waldorf for site. Client is in town site on own 2/14/12 2/15/2012 Association Management Center Event Sales Task Open 3/10/2014 send itinerary to attendees 2/15/2012 Association Management Center Event Sales Task Open 3/9/2014 ask if thev want 000 or mans for attendee welcome 2/15/2012 Association Management Center Event Sales Task Open 3/26/2012 ask if thev have short listed us and want a site 2/15/2012 Association Management Center Event Sales Task Open 4/15/2012 check to see if RfD booked /contracted 2/15/2012 Association Management Center Event Sales Task Closed 2/15/2012 3/6/2012 Debi DeBenedetto Sent Rfo to hotels & contacted planner 2/17/2012 Philidelphia Orchestra Event Sales Task Open 1/24/2013 ask if thev want orm or mans for attendee welcome 2/17/2012 Philidelphia Orchestra Event Sales Task Open 1/25/2013 2/17/2012 Philidelphia Orchestra Event Sales Task Closed 2/17/2012 3/6/2012 Debi DeBenedetto Sent RfD to hotels & contacted planner 2/17/2012 Philidelphia Orchestra Event Sales Task Open 3/28/2012 ask if thev have short listed us and want a site 2/17/2012 Philidelphia Orchestra Event Sales Task Open 4/17/2012 check to see if RfD booked /contracted 2/17/2012 Encore Symposiums, Inc Event Sales Task Open 1/22/2013 Task is assigned to multiple people Printed: 3/15/2012 Copyright ©2004 - 2012 OSS. All Rights Reserved. Page: 1 of 9 March 26, 2012 Detailed Staff Repoi4s 11 Task Assigned User: Debi DeBenedetto 10 of 57 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name ask if thev want wo or maDS for attendee welcome 2/17/2012 Encore Symposiums, Inc Event Sales Task Open 1/23/2013 2/17/2012 Encore Symposiums, Inc Event Sales Task Closed 2/17/2012 3/6/2012 Debi DeBenedetto Sent Rfo to hotels & contacted planner 2/17/2012 Encore Symposiums, Inc Event Sales Task Open 4/17/2012 check to see if RfD booked /contracted 2/17/2012 Encore Symposiums, Inc Event Sales Task Open 3/28/2012 ask if thev have short listed us and want a site 2/17/2012 Encore Symposiums, Inc Closed 2/17/2012 2/17/2012 Note Nancy LaBrie Subiect: This is a CVB itinerary site that you are Darticioatina in 2/17/2012 Naples Marco Island Everglades Closed 2/17/2012 2/17/2012 Note CVB Debi DeBenedetto Subiect: This is a CVB itinerary site that you are oarticioatina in 2/17/2012 The Ritz - Carlton, Naples Closed 2/17/2012 2/17/2012 Note Constanza Thornton Subiect: This is a CVB itinerary site that you are oarticioatina in 2/17/2012 Waldorf Astoria Naples Closed 2117/2012 2/17/2012 Note Lisa Buss Subiect: This is a CVB itinerary site that you are oarticioatina in 2/17/2012 Naples Beach Hotel & Golf Club Closed 2/17/2012 2/17/2012 Note Michele Marsee Subiect: This is a CVB itinerary site that you are oarticioatina in 2/17/2012 Marco Island Marriott Beach Closed 2/17/2012 2/17/2012 Note Resort, Golf Club & Spa Tracy Tirrell Subiect: This is a CVB itinerary site that you are Darticioatina in 2/17/2012 Hilton Marco Island Beach Resort Closed 2/17/2012 2/17/2012 Note & Spa Jim Glionna Subiect: This is a CVB itinerary site that you are oarticioatina in 2/17/2012 Naples Marco Island Everglades Closed 2/17/2012 2/17/2012 Note CVB Debi DeBenedetto Subiect: This is a CVB itinerary site that you are Darticioatina in 2/17/2012 Waldorf Astoria Naples Closed 2/17/2012 2/17/2012 Note Marc Van Dam Subiect: This is a CVB itinerary site that you are Darticioatina in 2/17/2012 Naples Beach Hotel & Golf Club Closed 2/17/2012 2/17/2012 Note Elizabeth Kintzing Subiect: This is a CVB itinerary site that you are oarticioatina in * Task is assigned to multiple people Copyright ©2004 - 2012 iDSS. All Rights Reserved. Printed: 3/15/2012 Page: 2 of 9 March 26, 2012 Task Assigned User: Debi DeBenedetto 11 of 57 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 212112012 Encore Symposiums, Inc Event Sales Task Closed 2/8/2012 3/6/2012 Debi DeBenedetto 2121/2012 Encore Symposiums, Inc Event Sales Task Closed 2/7/2012 3/6/2012 Debi DeBenedetto ask if thev want DDp or macs for attendee welcome 2/21/2012 Encore Symposiums, Inc Event Sales Task Open 4/1/2012 ask if thev have short listed us and want a site 2/21/2012 Encore Symposiums, Inc Event Sales Task Closed 2/21/2012 3/6/2012 Debi DeBenedetto Sent RfD to hotels & contacted planner 2/21/2012 Encore Symposiums, Inc Event Sales Task Open 4/21/2012 check to see if Rfo booked /contracted 2/27/2012 HelmsBriscoe / R. Kloppe Event Sales Task Open 1/22/2013 ask if thev want orm or maps for attendee welcome 2/27/2012 HelmsBriscoe / R. Kloppe Event Sales Task Open 1/23/2013 2127/2012 HelmsBriscoe / R. Kloppe Event Sales Task Closed 2/27/2012 3/6/2012 Debi DeBenedetto Sent Rfo to hotels & contacted Dlanner 2/27/2012 HelmsBriscoe / R. Kloppe Event Sales Task Open 4/27/2012 check to see if Rfo booked /contracted 2/27/2012 HelmsBriscoe / R. Kloppe Event Sales Task Open 4/7/2012 ask if thev have short listed us and want a site 2/29/2012 Meetings Management Group Event Sales Task Open 4/12/2012 send itinerary to attendees 2/29/2012 Meetings Management Group Event Sales Task Open 4/11/2012 ask if they want wo or maps for attendee welcome 2/29/2012 Meetings Management Group Event Sales Task Open 4/9/2012 ask if thev have short listed us and want a site 2/29/2012 Meetings Management Group Event Sales Task Closed 2/29/2012 3/6/2012 Debi DeBenedetto Sent Rfo to hotels & contacted Dlanner 2/29/2012 Meetings Management Group Event Sales Task Open 4/29/2012 check to see if 3/2/2012 Verto Solutions Event Sales Task Open 1/16/2014 ' Task is assigned to multiple people Printed: 3/15/2012 Copyright ©2004 - 2012 iDSS. All Rights Reserved. Page: 3 of 9 March 26. 2012 Task Assigned User: Debi DeBenedetto 12 of 57 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name ask if thev want DDO or maps for attendee welcome 3/2/2012 Verto Solutions Event Sales Task Open 1/17/2014 send itinerary to attendees 3/2/2012 Verto Solutions Event Sales Task Open 1/17/2014 3/2/2012 Verto Solutions Event Sales Task Open 1/16/2014 ask if thev want ow or maps for attendee welcome 3/2/2012 Verto Solutions Event Sales Task Open 4/11/2012 ask if thev have short listed us and want a site 3/2/2012 Verto Solutions Event Sales Task Closed 3/2/2012 3/9/2012 Debi DeBenedetto Sent Rfp to hotels & contacted planner 3/2/2012 Verto Solutions Event Sales Task Open 5/1/2012 check to see if Rfp booked /contracted 3/2/2012 Mercedes Benz Club of America Event Sales Task Open 5/21/2015 send itinerary to attendees 3/2/2012 Mercedes Benz Club of America Event Sales Task Open 5/20/2015 ask if thev want Doi) or maps for attendee welcome 3/2/2012 Mercedes Benz Club of America Event Sales Task Open 4/11/2012 ask if thev have short listed us and want a site 3/2/2012 Mercedes Benz Club of America Event Sales Task Closed 3/2/2012 3/9/2012 Debi DeBenedetto Sent Rfp to hotels & contacted Dlanner 31212012 Mercedes Benz Club of America Event Sales Task Open 5/1/2012 check to see if Rfp booked /contracted 3/2/2012 The Fund for American Studies Event Sales Task Open 9/26/2013 ask if thev want DOD or maDS for attendee welcome 3/2/2012 The Fund for American Studies Event Sales Task Open 9/27/2013 3/2/2012 The Fund for American Studies Event Sales Task Open 9/25/2013 send itinerary to attendees 3/2/2012 The Fund for American Studies Event Sales Task Open 9/24/2013 ' Task is assigned to multiple people Printed: 3/15/2012 Copyright ©2004 - 2012 iDSS. All Rights Reserved. Page: 4 of 9 March 26, 2012 Task Assigned User: Debi DeBenedetto 13 of 57 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name ask if thev want 000 or mans for attendee welcome 3/2/2012 The Fund for American Studies Event Sales Task Open 4/11/2012 ask if thev have short listed us and want a site 3/2/2012 The Fund for American Studies Event Sales Task Closed 3/2/2012 3/9/2012 Debi DeBenedetto Sent Rfo to hotels & contacted planner 3/2/2012 The Fund for American Studies Event Sales Task Open 5/1/2012 check to see if Rfo booked /contracted 3/5/2012 Conference Direct / Holly Kest Sales - sent rfp to partner Closed 3/5/2012 3/5/2012 Debi DeBenedetto Holly Kest Met at DC sales mission - sent rfo and assist 3/5/2012 Conference Direct / Holly Kest Event Sales Task Open 3/24/2013 send itinerary to attendees 3/5/2012 Conference Direct / Holly Kest Event Sales Task Open 3/23/2013 ask if thev want DDp or maps for attendee welcome 3/5/2012 Conference Direct / Holly Kest Event Sales Task Open 5/4/2012 check to see if Rfo booked /contracted 3/5/2012 Conference Direct / Holly Kest Event Sales Task Closed 3/5/2012 3/9/2012 Debi DeBenedetto Sent Rfo to hotels & contacted planner 3/5/2012 Conference Direct / Holly Kest Event Sales Task Open 4/14/2012 ask if thev have short listed us and want a site 3/5/2012 Meeting Industry Ladies Event Sales Task Open 10/5/2013 Organization ask if thev want DDD or maps for attendee welcome 3/5/2012 Meeting Industry Ladies Event Sales Task Open 1016/2013 Organization send itinerary to attendees 3/5/2012 Meeting Industry Ladies Event Sales Task Closed 3/5/2012 3/9/2012 Debi DeBenedetto Organization Sent Rfo to hotels & contacted planner 3/5/2012 Meeting Industry Ladies Event Sales Task Open 5/4/2012 Organization check to see if Rfo booked /contracted 3/5/2012 Meeting Industry Ladies Event Sales Task Open 4/14/2012 Organization ask if thev have short listed us and want a site Task is assigned to multiple people Copyright ©2004 - 2012 iDSS. All Rights Reserved. Printed: 3/15/2012 Page: 5 of 9 March 26, 2012 Retailed Staff RePerts 11 Task Assigned User: Debi DeBenedetto 14 of 57 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 3/6/2012 ConventionSouth PR - Respond with info to Closed 3/6/2012 3/6/2012 Debi DeBenedetto press inquiry Debi assisted this writer with story for meetings news. 3/6/2012 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 3/6/2012 2/17/2012 Debi DeBenedetto Conference TDC sub committee meetina 3/6/2012 Debi's Activity Tracking Account Sales- Meeting /Show/ Closed 3/6/2012 3/6/2012 Debi DeBenedetto Conference Debi DeBenedetto 3/6/2012 Debi's Activity Tracking Account Print Media Interview Closed 3/6/2012 3/6/2012 Debi DeBenedetto Debi DeBenedetto Erin Group tour maaazine hiahliaht article interview 3/6/2012 Debi's Activity Tracking Account General - Continuing Closed 3/6/2012 3/6/2012 Debi DeBenedetto Education Debi DeBenedetto 2 day Excel trainina class taken - education 3/6/2012 Debi's Activity Tracking Account Sales - site with client Closed 3/6/2012 2/24/2012 Debi DeBenedetto Debi DeBenedetto 3/6/2012 Debi's Activity Tracking Account General - Email Closed 3/6/2012 3/5/2012 Debi DeBenedetto Debi DeBenedetto 3/6/2012 Debi's Activity Tracking Account Sales - RFP follow up Closed 3/6/2012 3/2/2012 Debi DeBenedetto 3/20 -03/5 DC and TX sales m ission follow uD on leads. 6 Rfp's sent leads out to hotels, sent personal email to all planners in attendance both sales 3/6/2012 Debi's Activity Tracking Account General - Continuing Closed 3/6/2012 2/14/2012 Debi DeBenedetto Education Debi DeBenedetto DMAI webinar for calculatina Economic impact 3/6/2012 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 3/6/2012 2/23/2012 Debi DeBenedetto Conference Debi DeBenedetto 3/6/2012 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 3/6/2012 3/6/2012 Debi DeBenedetto Planner Debi DeBenedetto assisted Mark Hoffman Sport tour or) Mvstery tour plans 3/6/2012 Rainbow Events Sales - Assisted Mtg Closed 3/6/2012 3/6/2012 Debi DeBenedetto Planner 3/6/2012 Sports Leisure Vacations Sales - Assisted Travel Closed 3/6/2012 3/6/2012 Debi DeBenedetto Agent Mark Hoffmann Contacted Mark for arouo tour to Naples 2 day tour seniors - assist with attractions 3/6/2012 Sports Leisure Vacations Event Sales Task Open 3/28/2012 . Task is assigned to multiple people Printed: 3/15/2012 Copyright ©2004 - 2012 OSS. All Rights Reserved. Page: 6 of 9 March 26, 2012 Detailed Staff Reports 11 Task Assigned User: Debi DeBenedetto 15 of 57 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 3/6/2012 Sports Leisure Vacations Event Sales Task Open 3/27/2012 ask if thev want ppp or maps for attendee welcome 3/6/2012 Sports Leisure Vacations Event Sales Task Closed 3/6/2012 3/9/2012 Debi DeBenedetto Sent Rfp to hotels & contacted planner 3/6/2012 Sports Leisure Vacations Event Sales Task Open 4/15/2012 ask if thev have short listed us and want a site 3/7/2012 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 3/7/2012 3/7/2012 Jennifer Leslie Planner National Hav Assoc is comina to Waldorf Astoria October 2012 and needed assistance with a boat ride or everalades tour 3/7/2012 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 3/7/2012 3/7/2012 Jennifer Leslie Planner Assisted mta planner with a boat and lunch activity. Group booked LaPlava April 2012 3/8/2012 Debi's Activity Tracking Account PR - Review publications Closed 3/8/2012 3/2/2012 Debi DeBenedetto Debi DeBenedetto Neaotiated free full paae in Smart Meetinas with extr added value in 10th anniversary edition April - inslucdes 3 niaht stav Waldorf 3/8/2012 Debi's Activity Tracking Account Sales - Send Promotional Closed 3/8/2012 3/8/2012 Debi DeBenedetto Item / Collateral Debi DeBenedetto Sent 200 baa inserts of GAP. stickv notes and MP sales sheet for Chicaaoland MPI CAC aroup event to promote destination. Also send silent auctioi 3/8/2012 North American Millers' Association Sales - Send Sales Kit Closed 3/8/2012 3/8/2012 Debi DeBenedetto Terri Long sent sales kit and sent Rfo - email contact 3/8/2012 American Copper Council Event Sales Task Open 10/22/2012 ask if thev want ppp or maps for attendee welcome 3/8/2012 American Copper Council Event Sales Task Open 10/23/2012 send itinerary to attendees 3/8/2012 American Copper Council Event Sales Task Closed 3/8/2012 3/9/2012 Debi DeBenedetto Sent Rfo to hotels & contacted planner 3/8/2012 American Copper Council Event Sales Task Open 4/17/2012 ask if thev have short listed us and want a site 3/8/2012 North American Millers' Association Event Sales Task Open 3/13/2015 send itinerary to attendees 3/8/2012 North American Millers' Association Event Sales Task Open 3/12/2015 ask if thev want ppp or maps for attendee welcome Task is assigned to multiple people Printed: 3/15/2012 Copyright ©2004 - 2012 iDSS. All Rights Reserved. Page: 7 of 9 March 26, 2012 Detailed Staff Reports 11 Task Assigned User: Debi DeBenedetto 16 of 57 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 3/8/2012 North American Millers' Association Event Sales Task Closed 3/8/2012 3/9/2012 Debi DeBenedetto Sent RfD to hotels & contacted planner 3/8/2012 North American Millers' Association Event Sales Task Open 4/17/2012 ask if thev have short listed us and want a site 3/9/2012 Debi's Activity Tracking Account Sales - Partner Contact Closed 3/9/2012 3/9/2012 Debi DeBenedetto Debi DeBenedetto Handled customer complaint issue reagardina a hotel complaint 3/9/2012 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 3/9/2012 3/9/2012 Debi DeBenedetto Conference Debi DeBenedetto Preparation for Chicaao Affordable and uocomina Smart meetinas conferences 3/9/2012 Debi's Activity Tracking Account Sales - Assisted Travel Closed 3/9/2012 3/9/2012 Jennifer Leslie Agent Travel aaent at AAA Michigan needed VG's 3/9/2012 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 3/9/2012 3/9/2012 Debi DeBenedetto Conference Debi DeBenedetto Preparation for Tourism week event 3/9/2012 Recreation Adventure Tours Event Sales Task Closed 2/8/2012 3/9/2012 Debi DeBenedetto ask if thev want DDD or maps for attendee welcome 3/9/2012 Recreation Adventure Tours Event Sales Task Closed 2/9/2012 3/9/2012 Debi DeBenedetto 3/9/2012 Recreation Adventure Tours Event Sales Task Closed 3/9/2012 3/9/2012 Debi DeBenedetto Sent RfD to hotels & contacted planner 3/9/2012 Recreation Adventure Tours Event Sales Task Open 4/18/2012 ask if thev have short listed us and want a site 3/13/2012 American Institute of Timber Sales - sent rfp to partner Closed 3/13/2012 3/13/2012 Debi DeBenedetto Construction Shirl Sieli sent lead to transportation for auotes for booked conference NBH 3/13/2012 Florida Meeting Services Sales - Assisted Mtg Closed 3/13/2012 3/13/2012 Debi DeBenedetto Planner Nancy Evans Planner booked Gilliaans Island Event with Naples Marina 3/15/2012 Debi's Activity Tracking Account General - TDC Meeting / Closed 3/15/2012 3/14/2012 Debi DeBenedetto reports Debi DeBenedetto 2 hours workina on spread sheets and reports to track ROI and sDonsorships 3/15/2012 Debi's Activity Tracking Account General - Continuing Closed 3/15/2012 3/8/2012 Debi DeBenedetto Education Debi DeBenedetto Webinar Visit Florida on oromotina destination Task is assigned to multiple people Printed: 3/15/2012 Copyright ©2004 - 2012 iDSS. All Rights Reserved. Page: 8 of 9 March 26, 2012 Task Assigned User: Debi DeBenedetto 17 of 57 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 3/15/2012 Debi's Activity Tracking Account General - TDC Meeting / Closed 3/15/2012 3/15/2012 Debi DeBenedetto reports Debi DeBenedetto Debi DeBenedetto 3/15/2012 Debi's Activity Tracking Account Sales- Meeting /Show/ Closed 3/15/2012 3/13/2012 Debi DeBenedetto Conference Debi DeBenedetto Smart meetinas appointment reauests view Dlanner profiles 3/15/2012 Debi's Activity Tracking Account Sales- Meeting /Show/ Closed 3/15/2012 3/15/2012 Debi DeBenedetto Conference Debi DeBenedetto sianed up for meetina focus show Lauderdale June 3/15/2012 Encore Symposiums, Inc Sales - site with client Closed 3/15/2012 2/24/2012 Debi DeBenedetto Nancy LaBrie Site with Client LAPlava Naples lunch NBH other 3/15/2012 Meetings Management Group Sales - site with client Closed 3/15/2012 3/7/2012 Debi DeBenedetto Barbara Hutchison Site and dinner with MMG ACCCE clients 3 from 31Dm -9r)m Total Tasks: 120 Task is assigned to multiple people Printed: 3/15/2012 Copyright ©2004 - 2012 iDSS. All Rights Reserved. Page: 9 of 9 02/29/2012 March 26, 2012 Detailed Staff Reports 11 18 of 57 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of February 2012 Toll Free Number # of Calls Minutes 800- 2ESCAPE (800- 237 -2273) 38 77.42 PR- Editorial (800- 688 -3600) 84 291.38 Film Commission (800- 349 -5770) 0 0.00 International (239- 225 -1013) 8 37.33 Storm Information (800- 785 -8252) 2 6.42 Meeting Planner (800- 830 -1760) 3 5.72 Naples #1 (800- 455 -2604) 2 0.65 Travel Agent (888 -409 -1403) 0 0.00 Grand Total: 137 418.92 Phase V of Southwest Florida, Inc. Page 1 of 17 02/29/2012 March 26, 2012 Detailed Staff Reports 11 19 of 57 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of February 2012 Purpose Calls /Reauest Minutes Live Information 51 195.28 Special Fulfillment 15 16.97 Sports Council of Collier County Information 0 0.00 Visitors Guide 2,934 243.90 Arts Culture & Heritage Guide 0 0.00 CVB Office Referral 2 18.90 Hang up 23 19.42 Wrong Number 11 7.88 Meeting Planner 1 5.05 Storm Accommodations Info 0 0.00 Grand Total: 3,037 507.40 Phase V of Southwest Florida, Inc. Page 2 of 17 02/29/2012 March 26, 2012 Detailed Staff Reports 11 20 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Source For the month of February 2012 Phase V of Southwest Florida, Inc. Page 3 of 17 Last Year Current Year Month Source Month YTD % YTD Leisure Markets 2,136 6,619 75.44% Winter Northern Campaign 1 2 0.02% Spring /Summer In -State Campaign 0 18 0.21% Niche Markets 755 1,712 19.51% Group Markets 10 10 0.11% International Markets 0 5 0.06% Miscellaneous 32 408 4.65% Grand Total: 2,934 8,774 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 3 of 17 Last Year Month YTD % YTD 1,327 7,767 60.65% 64 126 0.98% 55 91 0.71% 1,324 4,659 36.38% 0 0 0.00% 0 3 0.02% 38 161 1.26% 2,808 12,807 March 26, 2012 02/29/2012 Detailed Staff Reports 11 21 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of February 2012 Media Month YTD % YTD Consumer Magazines AAA Florida TourBook 2009 Edition 1 3 0% Arthur Frommer's Budget Travel June 2011 1 1 0% Florida Travel & Life May /June 2011 0 4 0% Midwest Living January/February 2010 0 1 0% Other /Unknown 4 21 0% Redbook Midwest October 2011 0 1,477 22% Southern Living January 2012 1,285 2,020 31% Consumer Magazines 1,291 3,527 Consumer Directories 2009 Official Florida Vacation Guide 0 1 0% 2010 Florida Insider Guide - Quick Check 5 51 1% 2010 Florida Insider Guide - Specific Target 1 13 0% 2010 Naples, Marco Island & the Everglades Visitors Guide 0 2 0% 2010 Visit Florida Magazine 1 4 0% 2010 Visit Florida Magazine - Quick Check 0 33 0% 2010 Visit Florida Magazine - Specific Target 0 6 0% 2011 Florida Insider Guide -Quick Check 4 4 0% 2011 Florida Insider Guide -Specific Target 2 2 0% 2011 Naples, Marco Island & the Everglades Visitors Guide 0 2 0% 2011 Visit Florida Magazine - Quick Check 203 623 9% 2011 Visit Florida Magazine -Specific Target 87 270 4% 2012 Visit Florida Magazine - Quick Check 1 1 0% Florida Insider Guide April - September 2011 0 1 0% Visit Florida Magazine December 2010 - September 2011 0 1 0% Consumer Directories 304 1,014 Phase V of Southwest Florida, Inc. Page 4 of 17 March 26, 2012 02/29/2012 Detailed Staff Reports 11 22 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of February 2012 Media Month YTD % YTD Consumer E- Marketing DestinationBrochures.com 5 17 0% Other /Unknown 4 24 0% ParadiseCoast.com 441 1,735 26% Miles Media Imports 437 1,716 Phone 3 14 info @paradisecoast.com 0 1 Interactive Text Chat 1 4 ParadiseCoast.com /Getaway Summer TAF 88 286 4% ParadiseCoast.de 1 3 0% Visit USA - France 1 1 0% Visit USA - UK 0 7 0% VisitFlorida.com 1 4 0% Consumer E- Marketing 541 2,077 Consumer Newspaper Other /Unknown 0 1 0% Consumer Newspaper 0 1 Grand Total: YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 17 2,136 6,619 02/29/2012 March 26, 2012 Detailed Staff Reports 11 23 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Fall In -State Campaign Media Grand Total: * YTD = Fiscal Year to Date For the month of February 2012 Phase V of Southwest Florida, Inc. Page 6 of 17 Month YTD % YTD 02/29/2012 March 26, 2012 Detailed Staff Reports 11 24 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Winter Northern Campaign For the month of February 2012 Media Chicago Chicago Television Campaign January - March 2011 Chicago Month YTD % YTD 1 2 100% 1 2 Grand Total: 1 2 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 17 02/29/2012 March 26, 2012 Detailed Staff Reports 11 25 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Spring /Summer In -State Campaign For the month of February 2012 Media Fort Myers /Naples Fort Myers /Naples PBS Spring /Summer 2010 Fort Myers /Naples Geo- Targeted In -State Online TripAdvisor.com (Online Geo- Targeted) April - August 2011 Geo- Targeted In -State Online Other /Unknown TV Campaign Other /Unknown Other /Unknown TV Campaign Month YTD % YTD 0 1 6% 0 1 0 1 6% 0 1 0 16 89% 0 16 Grand Total: 0 18 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 17 March 26, 2012 02/29/2012 Detailed Staff Reports 11 26 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Niche Markets For the month of February 2012 Media Month YTD % YTD Niche Markets (Bridal /Honeymoon) Bridal Guide Added Value RSL July /August 2010 0 5 0% Bridal Guide Added Value RSL October /November 2010 0 3 0% Bridal Guide January/February 2011 8 63 4% Bridal Guide July /August 2011 13 199 12% Bridal Guide March 2011 5 34 2% Brides Florida April - September 2011 9 43 3% Niche Markets (Bridal /Honeymoon) 35 347 Niche Markets (ECO) Audubon (Natural Wonders of Florida) March /April 2010 1 1 0% Audubon (Natural Wonders of Florida) March /April 2011 10 180 11% Audubon (Natural Wonders of Florida) November /December 2011 103 530 31% Niche Markets (ECO) 114 711 Niche Markets (Golf) Play Florida Golf 2012 606 606 35% Niche Markets (Golf) 606 606 Niche Markets (Senior) AAA Going Places South May /June 2010 0 2 0% AAA Going Places South May /June 2011 0 45 3% AARP - Southeast Region March /April 2011 0 1 0% Niche Markets (Senior) 0 48 Grand Total: 755 1,712 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 17 02/29/2012 March 26, 2012 Detailed Staff Reports 11 27 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Group Markets For the month of February 2012 Media Group Business - Association Meetings Professional Connect Meetings Magazine January 2012 Group Business - Association Meetings Professional Month YTD % YTD 10 10 100% 10 10 Grand Total: 10 10 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 17 March 26, 2012 02/29/2012 Detailed Staff Reports 11 28 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by International Markets For the month of February 2012 Media Month YTD % YTD United Kingdom Travel Trade Gazette February 2011 0 2 40% United Kingdom 0 2 North America (Canada) Canadian Television (Weather Channel) January 2011 0 1 20% Canadian Weather January 2011 0 1 20% North America (Canada) 0 2 Germany FTI B2B Online August 2011 0 1 20% Germany 0 1 Grand Total: 0 5 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 11 of 17 02/29/2012 March 26, 2012 Detailed Staff Reports 11 29 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Miscellaneous For the month of February 2012 Media Month YTD % YTD CVB Office 0 3 1% Friend /Relative 9 32 8% Other /Unknown 23 98 24% TCTIA FAM October 2011 0 9 2% USV Product Show TA 2011 0 266 65% Grand Total: 32 408 " YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 17 02/29/2012 March 26, 2012 Detailed Staff Reports 11 30 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of February 2012 Phase V of Southwest Florida, Inc Page 13 of 17 Current Year Last Year State Month YTD % YTD Month YTD % YTD Ohio 336 834 10.85% 113 528 4.31% Florida 235 655 8.52% 177 2,041 16.65% Illinois 110 609 7.92% 253 667 5.44% Michigan 69 452 5.88% 94 440 3.59% Indiana 63 424 5.52% 77 340 2.77% New Jersey 285 419 5.45% 125 422 3.44% Pennsylvania 104 358 4.66% 134 586 4.78% New York 114 332 4.32% 186 689 5.62% Wisconsin 40 276 3.59% 64 313 2.55% Texas 143 275 3.58% 83 496 4.05% North Carolina 75 264 3.44% 63 303 2.47% Georgia 104 226 2.94% 52 1,251 10.20% Minnesota 39 214 2.78% 49 243 1.98% Virginia 87 185 2.41% 41 244 1.99% Tennessee 91 183 2.38% 45 214 1.75% South Carolina 76 164 2.13% 38 177 1.44% Iowa 16 150 1.95% 22 126 1.03% Kentucky 73 149 1.94% 35 185 1.51% Missouri 64 148 1.93% 349 537 4.38% Massachusetts 36 128 1.67% 73 290 2.37% California 34 125 1.63% 134 352 2.87% Alabama 59 115 1.50% 21 165 1.35% Maryland 49 114 1.48% 38 189 1.54% Arkansas 38 87 1.13% 22 93 0.76% Nebraska 9 74 0.96% 9 55 0.45% Arizona 7 71 0.92% 28 81 0.66% Connecticut 28 71 0.92% 38 155 1.26% Louisiana 37 66 0.86% 42 134 1.09% Colorado 23 56 0.73% 29 92 0.75% Washington 18 51 0.66% 25 77 0.63% Phase V of Southwest Florida, Inc Page 13 of 17 02/29/2012 March 26, 2012 Detailed Staff Reports 11 31 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of February 2012 Phase V of Southwest Florida, Inc. Page 14 of 17 Current Year Last Year State Month YTD % YTD Month YTD % YTD West Virginia 25 46 0.60% 15 76 0.62% Oklahoma 22 44 0.57% 25 109 0.89% Mississippi 26 40 0.52% 18 91 0.74% Kansas 17 36 0.47% 20 68 0.55% Maine 8 27 0.35% 10 35 0.29% New Hampshire 9 26 0.34% 10 43 0.35% Delaware 10 25 0.33% 11 21 0.17% North Dakota 1 25 0.33% 10 26 0.21% Oregon 6 25 0.33% 16 53 0.43% South Dakota 2 20 0.26% 5 15 0.12% New Mexico 8 18 0.23% 6 26 0.21% Rhode Island 4 18 0.23% 12 31 0.25% Nevada 3 13 0.17% 7 28 0.23% Utah 3 13 0.17% 4 23 0.19% Idaho 2 7 0.09% 5 23 0.19% Vermont 2 7 0.09% 6 24 0.20% Montana 3 5 0.07% 5 19 0.15% District of Columbia 0 4 0.05% 1 16 0.13% Puerto Rico 2 4 0.05% 2 12 0.10% Hawaii 0 3 0.04% 2 9 0.07% Wyoming 0 3 0.04% 3 18 0.15% Alaska 0 1 0.01% 4 7 0.06% Armed Forces 0 0 0.00% 1 2 0.02% Northern Mariana Islands 0 0 0.00% 0 0 0.00% Virgin Island 0 0 0.00% 0 1 0.01% Grand Total: 2,615 7,685 2,657 12,261 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 17 March 26, 2012 02/29/2012 Detailed Staff Reports 11 32 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of February 2012 Phase V of Southwest Florida, Inc. Page 15 of 17 Current Year Last Year Country Month YTD % YTD Month YTD % YTD USA 2,615 7,685 87.59% 2,657 12,261 95.74% No Address Given 194 430 4.90% 26 75 0.59% Brazil 38 366 4.17% 7 69 0.54% Canada 44 138 1.57% 49 202 1.58% United Kingdom 19 57 0.65% 22 70 0.55% Germany 4 15 0.17% 3 9 0.07% Italy 4 14 0.16% 2 8 0.06% Portugal 1 14 0.16% 1 9 0.07% Netherlands 2 10 0.11% 6 16 0.12% France 1 8 0.09% 2 6 0.05% Belgium 1 6 0.07% 3 7 0.05% Poland 2 4 0.05% 1 3 0.02% Sweden 1 4 0.05% 0 2 0.02% Denmark 1 3 0.03% 2 6 0.05% India 1 3 0.03% 1 3 0.02% Indonesia 0 2 0.02% 1 1 0.01% Martinique 2 2 0.02% 0 0 0.00% Pakistan 2 2 0.02% 1 3 0.02% Russia 0 2 0.02% 0 4 0.03% Argentina 0 1 0.01% 5 7 0.05% Australia 1 1 0.01% 1 4 0.03% Bahamas 0 1 0.01% 0 0 0.00% Colombia 0 1 0.01% 0 0 0.00% Cuba 0 1 0.01% 0 0 0.00% Norway 1 1 0.01% 2 3 0.02% Spain 0 1 0.01% 0 3 0.02% Ukraine 0 1 0.01% 2 7 0.05% Uruguay 0 1 0.01% 0 0 0.00% Africa 0 0 0.00% 1 1 0.01% Austria 0 0 0.00% 0 2 0.02% Czech Republic 0 0 0.00% 1 1 0.01% Phase V of Southwest Florida, Inc. Page 15 of 17 02/29/2012 March 26, 2012 Detailed Staff Reports 11 33 of 57 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of February 2012 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 16 of 17 Last Year Current Year Month Country Month YTD % YTD Iran 0 0 0.00% Ireland 0 0 0.00% Lithuania 0 0 0.00% Luxembourg 0 0 0.00% Macedonia 0 0 0.00% Mexico 0 0 0.00% Moldova 0 0 0.00% Philippines 0 0 0.00% Saudi Arabia 0 0 0.00% Saudia Arabia 0 0 0.00% Singapore 0 0 0.00% Switzerland 0 0 0.00% Turkey 0 0 0.00% Uzbekistan 0 0 0.00% Grand Total: 2,934 8,774 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 16 of 17 Last Year Month YTD % YTD 1 3 0.02% 0 1 0.01% 1 1 0.01% 0 1 0.01% 0 2 0.02% 1 5 0.04% 1 1 0.01% 2 2 0.02% 2 2 0.02% 1 1 0.01% 1 1 0.01% 1 2 0.02% 1 1 0.01% 0 2 0.02% 2,808 12,807 March 26, 2012 02/29/2012 Detailed Staff Reports 11 34 of 57 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of February 2012 Media Month YTD % YTD Meeting Planners Market Group Fulfillment 1 3 7 % GAP 1 4 9% Meeting Planner Kit Fulfillment 5 17 38% Meeting Planner Non -Kit Fulfillment 1 2 4% Post Show Followup Florida Huddle February 2012 1 1 2% Meeting Planners 9 27 60% Promotions PPD 2011 3 4 9% PPG 2011 1 2 4% PPP 2011 0 3 7% Promotions 4 9 20% Tour Operators Other /Unknown 2 6 13% Tour Operators 2 6 13% Travel Agents Other /Unknown 0 3 7% Travel Agents 0 3 7 %u Grand Total: 15 45 " YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. 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Q. t-f-r N N N U p'p N o m uo ' o c ry m O 0 E o o Q m m E A L N; O A m .1 Ely �3 W N a plNL W moq g9 v liY o ym u 2,L S. �oo inc o o '^ m o y o o m Y 1Ai O N y° El N q a C a c U N C c C; c u u m o m m C N q N am m C U > LL E a 2 W o a C a s o o o U a o a c .- > m o v s y d A s A ^' m o 1i ESE o0 o m UN._ c m o� c2 _..2 C 0 cLL om oa C o.-�� sNNN o00 `u- r0 0210 QE u1 c? (O .p a— v UN E O U E C = 10 m m `m 0' m m¢ ._ pmmom m o 5 m'c y o n 3 C m m m EO(9aEE Q E 2 `m5o' = N > m'c> o 2z o a> _a m-- a - i gf o m 0, ii0ooLL m m oo =x o. FL v) o,o aaaa a a a o wQ. 00 �OmH 0 0' L° IImOa� o e (7 March 26, 2012 Detailed Staff Reports 11 40 of 57 Naples Marco Island Everglades,;' I- A R A C7 1 E G C> A S -r - JoNell Modys - New York City Desk -side Appointments Recap Tuesday, February 28, 2012 Frommers.com - Amy Chen - Associate Editor achen @wiley.com Profile: Serves as the online companion to Frommer's Travel Guides. Features reviews and advice from its award - winning authors including complete and in -depth destination guides covering the world, daily e- mailed newsletters reporting on the latest travel deals and news. Reach: 544,270 VPM Topics Covered: • Marriott Crystal Shores on Marco Island - high -end time shares that can be rented as vacation homes • Family activities in the Paradise Coast - Naples Botanical Garden, Naples Zoo, and the opening of C'mon - send over for family newsletter (comes out twice monthly) • Everglades National Park - best time to visit is from November to April; summer is hot and rainy; can do full day adventure; described how Gulf Coast is actually part of the Everglades 0 10,000 Islands - saltwater portion of Everglades National Park, visitors can enjoy kayaking, canoeing, motorboat assisted kayaking, kayak fishing - or visitors can go out on own boat and check out the islands with white sand beaches o Big Cypress Swamp - guided swamp walks, etc. • Wilderness Waterway - trip of a lifetime • New hotels renovations - Inn on Fifth (new wing across the street with 32 suites; will be completed in December 2012) • Outdoor /adventure newsletter (comes out twice monthly) - pitched biking tour, paddling, etc. • Discussed misconceptions about the area including that it's too expensive; discussed value properties such as the Lemon Tree Inn • Amy looking for hotels going out of their way to be more personal - versus the technology approach to checking people in, what is being done to make it more personal? Any pitches are of interest. • Amy's new beat is spas - she is looking for spas using local ingredients, with great views, etc. • Always looking for deal tips - book a spa treatment midweek, receive 25% discount, etc. • Amy is relocating to the San Francisco office starting April 1 - also, she is starting to write for Ditch City, which is launching in March, will have editorial content /features accompanied by section with hotel packages, things to do in an area, etc. o Looking for profiles of people who have changed careers, made a major life change Soveur - Karen Shimizu - Associate Editor karen.shimizu @bonniercorp.com Profile: Soveur is written for sophisticated, upscale lovers of food, wine, travel and adventure. Topics covered include food and drink, recipes, travel, destinations and culture. Editorial sections include: Saveur Fare, informational, and thought - provoking essays and reviews; Classic, one indisputable favorite dish from any of the world's cuisines; Source, rare, high - quality food products and how to order them at home; In The Saveur Kitchen, a resource and how -to guide with techniques, plus recipes; and Saveur Moment, a captured instant of enjoyment, dismay, quirkiness, or surprise from the world of food or drink. This publication has a lead time of 180 days prior. Reach: 331,378 Topics Covered: • Stone Crab Season - Truluck's Seafood, Steak, & Crab House Restaurant; Pincher's Crab Shack (can't go on stone crab boats!) - this could be GREAT for City Dozens March 26, 2012 Detailed Staff Reports 11 41 of 57 • Naples Originals - locally -owned restaurants • Chef Fabrizio - in Naples for Winter Wine Festival, fell in love with the area and moved. Opened Sea Salt - focuses on providing the freshest fish, charcuterie, etc., market where guests can purchase salt, chef's table with salt pairings. Recently opened Barbatella which specializres in meats, wood -fired pizzas, fresh gelato and has a community table (send Gulf of Mexico Pasta video) • Community of chefs - Chef Tony Ridgeway helped change the dining scene and make it more sophisticated, hosts talks about the chemistry of food, classes, etc. • Naples Tomato - fresh mozzarella bar, import and make own cheese every day, mozzarella making classes available; pasta kitchen dinner experience where groups can make pasta and pair with wines • Naples Dock / Crayton Cove - Cook your catch specials • Third Street South Farmers Market • Naples Food Tours • Food & Thought - organic farm, restaurant • Ethnic dining - a lot of Italian restaurants in the area such as Alberto's on Fifth, just opened, ships flour from his hometown in Northern Italy • Hotels with fine dining include Kurrents at Marco Island Marriott - high - quality seafood /steaks /martinis with Asian flare • Discussed availability of fresh seafood- restrictions on fishing, gulf seafood, etc. - discussed a possible visit in December because it's quieter, cooler • Tastebuds Custom Catering -working with local farm to create a farm -to -table dining experience • New restaurants such as M Waterfront Grill • Immokalee - discussed farms in the area; are large farms setting aside produce for local restaurants? How are the small farms working with chefs? Particularly interested in tomato growers. Interested in story about small farmers in the shadows of large farmers, farming practices, etc. Seed development companies- university extension of the University of Florida. Discussed growing season is from November to early April. • Norman Love Confections - number one specialty chocolate shop in America, included in Oscar swag bags, hosts chocolate making classes, recently started making gelato • Boston Red Sox spring training park - vendors include Norman Love, Pinchers, Rib City - all local restaurants, trend story on upscale dining in sports park AOL Travel / Huffington Post - Paul Brady - Associate Editor paul.brady@huffinatonpost.com Profile: Assists users in planning and booking travel. Provides travel guides and information on specific destinations, as well as flights, car rentals, cruises and travel deals. Also provides details on specific hotels, amenities and nearby dining options. Allows users to review resorts and hotels and pass on tips to other travelers. Reach: 2,254,300 Topics Covered: Discussed family activities throughout area including opening of C'mon, Naples Botanical Garden and Naples Zoo • Discussed best time of the year to visit with regard to weather, crowds, etc. • Everglades National Park - only free entrance is in Collier County; number of paddling options including Wilderness Waterway; motor -boat assisted tours through the 10,000 Islands; winter is migratory season for birds; bicycle tours available • Florida Panther Refuge and upcoming Florida Panther Festival (November) • Paul said they are always working on slideshows and /or round ups - a lot of their content is coming from CNT, Linblad, etc. • Conservancy of Southwest Florida - opening new LEED- certified building; visitors can see volunteers care for orphaned baby animals March 26, 2012 Detailed Staff Reports 11 42 of 57 Huffington Post Green - Dolphin Explorer Program; Pittsburgh school module based on this experience (provide details /put in touch with teacher) Top outdoor adventures in the Paradise Coast (swamp walks, paddling, etc.) - appropriate for upcoming Road Trip section Fakahatchee Strand - Ghost Orchid Travel + Leisure - Nina Fedrizzi - Editorial Assistant nina.e.fedrizzi @aexp.com Profile: Founded in 1971 and designed for the sophisticated, well - traveled person who has a strong interest in leisure activities. Editorial offers suggestions and resources concerning all aspects of travel, including airlines, hotels, spas and resorts, dining, shopping and entertainment. Written as a source for people who make travel their quest in life. The magazine offers money- saving ideas for national and international getaways, in addition to advice for the first -time traveler. Reach: 970,733 Topics covered: • Discussed upcoming family issue - family hotels such as Marco Island Marriott, activities such as shelling boat tours, opening of C'mon, Naples Botanical Garden etc. • Updates at Inn on Fifth - first construction since 2008; bottom floor is retail, upper levels are suites • Largest county in Florida by land area, weather, seasons, etc. • Everglades National Park - only free entrance located in Collier County, saltwater portion of the park, 65th anniversary, activities such as fishing, paddling Wilderness Waterway, etc. • Marjory Stoneman Festival • Clude Butcher - "Ansel Adams of the Everglades," former home available for rent, guided tours, photography seminars • Rick Cruz - take people on swamp walks and teaches them how to capture the beauty of the Everglades • Stone Crab Festival and process of harvesting the claws • Florida Panther Festival - torus, field trips into the panther habitat • Lucky Cole - located on Loop Drive in Big Cypress Grand Preserve, opened house to the public, photography • May possibly have an adventure package coming up - need to pitch activities, photography tours • Alan Maltz - official fine art and wildlife photographer of Florida, "Journey through Paradise" book • Arts and culture of area - Celebrate the Arts Month, numerous art festivals, galleries, Naples Museum of Art, Philharmonic, etc. • Conservancy of Southwest Florida - update, renovations, wildlife hospital, etc. 2 / m= \\ CN \b \ =y /\% k z 0 � z \ F- v � m � � A w m a & \ G G LLI e a § \ § a 2 \ § U) _ / E n 7 / 3\ G \a \ % \0 % e g — .§ C: 4 \ > U) E ¥U) m 2 >% E 2 0© o .L = 7 e= G R = e / 2 2/ \ /= E 4 3== 00 2 J w $ / & ® m ° $ f > % \ \ $ o m> Q a $ R 2 2 m 4 n _/ I ® e 5 0 -$ R 3 / $ 7 e n / \ o = = = a \ I I= e e=> __ O e o \ _ $ E >o U) \\\ \ \� /�\ = 2 _ e o °e \aq _0 0a)(n n £ — 2© ogz 2 CD Z3 0/ �o�� � u CO = n y/% 3 y m= 2 E® 0 7= 2/ o c .g (011-6 > « E * n e n= ® 5 m O m 6 n E 2 3 .g m z E / LO (1) 2 U) _ 2 0 5 o a '\ G \ % © LL- 2 a o C14 7 :> 0 a — >,�� \7LU\ E® i \ \ = p 2 a 0 C: n °° c -0 c: 0 m 2 ) _ _ - \ c 3\ E .2\ 0 ° :D \ \ I =\ o 0 m v ) s =.e > e= e L 'O \ \ \ / o a= o= e 7 \ % � k � m ( \ \ 7 \ f \ e 2\ \ 0 / / E — ± £ U) 7 4 \ z a. < J m a & \ G G LLI e a 9 9 / / & A k z 0 � z a uj F- z ¥ � Q � m � a CL 0 k 0 0 � \ E Q � @ _ a IL 0 � \ a § 69 � J 0 \ \ _ $ / \O'§ \ 0 � / » n 2 6 \ ® % k f / - E / LO (1) 2 U) _ 2 0 \ \ o a '\ G \ % © Lr) a o C14 \E C :> 0 >,�� \7LU\ E® =70) = p 2 a 0 C: n °° c -0 c: 0 m 2 ) _ _ - � a/ c 3\ E .2\ 0 u I± o I =\ o 0 m c> =.e > e= e L 'O = O 4 O o a= o= e % / \ \ o / / < J _ / 5 2 'Q \ 0 \ ® E \ § f E 2m < \ / \ ( ( B a/ 0 k 0 0 � \ E Q � @ _ a IL 0 � 0 O CL a) N � O � N � CO � N -O I- L N � ` 0 @ O V d L VI a) !n = CL O 7 > N O C N O�' N a) Em O E �a C LL a) (n •(0 C. 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C m ; o c n nx a o «vai m C� c v o 0 Ey qNE f'ENw�x :O a j� p, � N d W t O• a y m Z? a C 14 N �E C N ma `y y 0 9v a,ct L P •- W L m G` L m C � L � N V a r3i � «vmi L m y L y d W � m p'E > (Q C d H N o E 3 � L C 12 E a Y w � a u K « 2 u C C Vf c o a s > `m w n a c o m C � Z 1 W C � O P V L Q .0 y M E tp v E 0. E a � M ° o v , p O m' o w am N O ' C y d L ' y u E a a L '- u C C _a N � a c H m o y`m3 a c « a Y N y m IJ. U ' C u E ' •" � a i . m � v' i m a ri C J « C L « d � « W h a i G H m a i d b s` Sunset Celebration Jeden Tag am Mallory Square in Key_ West, mit Feuerschluckern, Seiltaniern and Jongleuren 6L - # hubsche Innenstadt zum Bummeln, sch6ne Hotels and einen Endlos - Puderzuckerstrand am Golf von Mexiko. Auperdem ist es der Ort in den USA, wo Frauen am langsten leben: Im Schnitt werden sie hier 86Jahre alt! Woran das liegt? An Sonne and viel frischem Fisch, hei(3t es. Und Sport: Biken and Golfen, Stand-up - Paddling oder Surfen sind zum Beispiel im Angebot. Bestimmt tragt aber auch mein neues Lieblings-Workout zur Langlebigkeit bei. Es heipt F.I.T. (Fun Inspirational Training) and wurde in Naples erfun- den. Nach dem Motto „Haupt - sache, es macht Spap" praktiziert man dabei einfache Travel TJP ps 112 SHAPE March 26, 2012 Detailed Staff Reports 1 53 of 57 Am Ubungen, die jeder beherrscht. V611ig ohne Druck nach dem pers6nlichen Fitness-Level, mat mit, mat ohne Gewichte. Und vor allem: am Strand!! Chillout in Key West zum Schluss der Reise gucke ich mir die Florida Keys an. Die kari- bisch anmutenden Inseln sudlich von Miami sind durch den Overseas Highway miteinander verbun- i den, die 200 - Kilometer -Fahrt ist spektakular! Die letzte Insel der Kette ist Key West. Hier trifft sich ein buntes Volkchen aus Sportlern and Party People. Heipt: tagsuber Tauchen, Segeln oder Windsurfen, abends Pub Crawl in der Duval Street. Die Strafe weist eine ahnliche Kneipen - Dichte auf wie Dusseldorf! In Kult -Pubs wie „Sloppy Joe's" oder „Irish Kevin's Bar" wird taglich Live - musik gespielt and gefeiert, als gabe es kein Morgen. Ach ja, Shoppen kann man naturlich auch: Von Beach- wear bis Cocktaildress ist alles zu haben. Mein Versuch, einen Bikini zu kaufen, ist allerdings nicht von iAErfolg gekront. Die Verkauferin guckt ratios an mir herunter and halt mir ein uberdimensionales Oberteil vor die Nase. „No way ", sagt sie, „Tops in S fuhren wir nicht. In Florida tragt man K6rbchen- gr6pe XL." Hm. Da muss ich wohl noch etwas an meiner Brustmuskulatur arbeiten. Am besten beim Paddleboard- Yoga auf dem Surfbrett - soil ja wahre Wunder wirken. Reise_Florida_03.12_shape.indd 112 26.01.2012 14:51:20 Uhr March 26, 2012 Detailed Staff Reports 11 54 of 57 VISIT FLORIDA MEDIA MISSION: February 20-24,2012 BIRMINGHAM, AL and ATLANTA, GA Angela Aline (CVB PR) attended the above media mission along with representatives from Pensacola, Central Florida and Tallahassee. Below is a report on meetings which took place and general comments. MONDAY, FEBRUARY 20: BIRMINGHAM PARENT Carol Muse Evans, Family Travel, Publisher /Editor Carol had never been to our area, and had not been south of Tampa. Is keen to see new areas, and is interested in faro visits. She likes to visit and experience before producing any articles. She usually works three plus months out. Was interested in any Black History events. Family oriented articles. COOKING WITH PAULA DEEN, TASTE OF THE SOUTH, COTTAGE JOURNAL SEASONS Cindy Smith Cooper, Editorial Director, Hoffman Media Brooke Bell, Taste of the South, Editor Linda Wright, Cottage Journal Seasons, Editor They produce nine magazines, Cottage Seasons newest. Interested in: locations, chefs, more singular topics, crafts people, artisans. Taste of the South — interested in different types of dining, they are mainly culinary /travel. Breweries? Show side trips to see areas. Chef stories /lifestyles. Cottage Seasons — least foodie mag. Highlight decorating — cozy, romantic, etc. They credit architects /designers. Must be cottagey, pretty, with a story. Showcase gardens — flowers, herb etc. Beachside cottages. I pitched Palm Cottage, and Alan Maltz cottage photography. Very interested. Would like cottage images sent to her. March 26, 2012 Detailed Staff Reports 11 55 of 57 LARRY BLEIBERG Looking for any angles /approaches for a storyline. Second tier cities are interesting. Always wants to know What's New? I pitched eco environment. Very much likes idea of eco- kayak /camping in the Everglades tour — but wants to find /wait for the right pub request. Family activities wanted. He is attending SATW in Key West —May 21 -25. Maybe stay in Naples on way back ?? More to come. TUESDAY, FEBRUARY 21: SOUTHERN PROGRESS OFFICES ALL DAY: Southern Living /Coastal Living /Cooking Light Southern Living : Kim Cross, Travel editor, Southeast; James "Tommy" Black, Travel and Livings Editor Four month lead time — working on June now. They are moving away from regular mag and branching out in all directions with lots of new shorter type informational pieces on what's in an area: - They want info for: new items — hotels, renovations, new restaurants, chefs New "City Guide" ie: weekend in the city; "Made in Florida" column — pitched The Clay Place. Send monthly calendar info to Tommy /Stephanie via email. "Scenic Route" — 2 -day road trip, covering an event. "Home Town Writer ". "Retail Therapy" — street /with retail. "Insiders Guide" — cute person giving info on an event. "States Best..." roundup. "Courthouse Square" feature — E. City a possibility, with its colorful history? Local Flavors — food driven, definitely want quirky, different events. "Chefs" — share their dishes, "Chef's Table" what chefs cook away from work. "Best of the South ". Want to know about General Stores in the area that have a story. Coastal Living : Jacquelyne Froeber, Travel Editor She had never visited our area. They work six months out. Their major aim is to feature a "Dream Town" in every issue, which is a one year out project. Articles should be of interest to "A woman in her 50's living on the Coast" and all that it can offer her. stated to Jacquelyne that she had described ME! Wants info on resorts, new properties, and Dream Town should include info on families and romance. She stated her co- worker had been to Marco and loved it. Interest in Coastal Shops — stores, artists, unique coastal things we may have. Feature beautiful coastal homes, and loved the Cottages of downtown. Wants photos. Loved all our info. She could definitely feature us as a Dream Town, as well as several other ideas for use. March 26, 2012 Detailed Staff Reports 11 56 of 57 Cooking Light : Cindy Hatcher They feature healthy living /travel. Don't want chef profiles. Have already featured Miami. Feature regularly Great Hidden Food Gems in Florida. Two to three weeks out. Have usually limited travel to bigger cities. They have a Taste Test Awards — things sent to them for tasting like cheeses, meats, baked goods and desserts. Beer samples should be labeled "samples for photos /editorial" due to AL liquor laws. Want artisanal foods. Any new breweries? Farm to tables? She wants to be sent details of all new food trends , beer makers. "6 -pack beer, 1 pie" coming late March /early April. WEDNESDAY, FEBRUARY 22: ATLANTA MAGAZINE : Kevin Benefield, Carly Stewart, Betsy Riley (executive editor) They produce a Florida section three times a year. They are expanding the Get Away monthly page to two pages now. They want newsy shorts and destination information — they have affluent readers who seek affluent destinations, plus small town /camping ideas. Feature destinations for older and younger visitors. Journalists there cannot take comp fam trips, but can do press rate trips. Dining reviews are done anonymously. They do two travel covers per year. Fall issue features mountains. They work one year in advance. They welcome quirky festival details, not generic or 'boring' usual info. (Loved the Buzzard Lope details of our Mullet Festival). Want good photography. Critical to catching their eye and using it in article. SOUTHERN SEASONS: Vivian Holley, travel editor Has been to our area, but many years ago. Very interested in visiting again, based upon my pitch detailing all the new dining /shopping /attractions. Interested in Naples International Film Festival. Loves the Ritz - Carltons here — distinct different feels at each. She was onlyjournalist who took no notes on anything. Very charming, tiny Southern belle! THURSDAY. FEBRUARY 23: ATLANTA JOURNAL-CONSTITUTION: Jamila Robinson She stated Cox Media newspapers now all in line with each other on sections —coordinate content. They have recently carried article on the Everglades. She confirmed that Atlantans want culture /entertainment and travel. She is happy to accept new content continuously. Various sections they will carry are: "36 Hours in..... ", "3 Things to Do in...." "Weekend in...." These will appear every other week and will be picked up by sister papers. Wants a place to spend a three or four day vacation, March 26, 2012 Detailed Staff Reports 11 57 of 57 driving through and out of. Readers love museums /music festivals/ culture —they want to know about camp experiences. I detailed Naples Philharmonic Center for the Arts. Wants to know their schedule. She detailed a Botanical Gardens piece coming on March 18 and asked for Naples Botanical Garden information. Loved Balloons over Paradise festival idea, and supplied details of this. APRYL CHAPMAN- THOMAS — Freelance writer /blogger Covers travel /parenting /health /lifestyles. She basically wants us to send her anything and everything No recent articles, or upcoming assignments mentioned but she is constantly blogging about travel destinations and what is going on in them. Traveling with children is her interest, and would consider fam visit on this premise depending on dates. POINTS NORTH : Bre Humphries, editor They want to do one major giveaway each issue - $750+ each time. Travel giveaway featured every other issue. Their annual Beach planner published each March. Travel planner is booked one year out. They do a few special sections each year — wants to know about festivals in the area. She would love press releases on everything. September 2012 — Football /Best Ball Festivals ( let her have Fall festival info) New attractions —they do travel tidbits online (send her info) Publish a Wedding issue every January — mini - section in August with special events. August /January wedding coverage.