TDC Minutes 03/26/2012 R March 26, 2012
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, March 26, 2012
LET IT BE REMEMBERED, the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein, met
on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the
Government Complex, Naples, Florida with the following members present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff(Excused)
Commissioner Henning
Hata
Hiker Susan Becker
Henning _ Jerry Gibson
Coyle Clark Hill
JNa tCAL. Robert Miller (Excused)
Ed (Ski) Olesky
John Sorey III
Misc. Corres:
Item#: ►LQ� 7
Copies to:
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
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ah'Alarch 26,, 2012
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
9:00 am - 12:00 pm
Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Changes and Approval of Agenda
S. Approval of TDC Minutes *
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. *Vanderbilt Beach Access Sj_qpa_qe
b. * Evergladesl Marco Island TDC Appointment Rotation Discussion
c. *Tourism Week Proclamation
S. Old Business
a. New Proposed Agenda Format - continued from 2/27/12 meeting
9. Marketing Partner Reports
a. Tax Collections
b. Paradise Advertising
c. Lou Hammond & Associates - PR Services
d. Research Data Services
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director - Jack Wert
b. Sales & Marketing - Debi DeBenedetto
c. Public Relations & Communications - JoNell Modys
d. Film Office - Maggie McCarty
e. Sports Marketing - Ralph Pryor
f. International Representatives - Jack Wert
g. Visitor Centers - Nancy Kerns
11. Detailed Staff Reuorts
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location - April 30, 2012 - 9:00 a.m.
Collier County Government Center, Admin Bldg. F, 3rd Floor, 3299 Tamiami Trail E, Naples, FL 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the board prior to the meeting if applicable. For more information, please contact
Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact
the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101,
Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for added time.
Collier County Ordinance 99-22 requires all lobbyists shall, before engaging in any lobbying activities
(including, but not limited to, addressing the Board of County Commissioners) before the Board of
County Commissioners and advisory boards, register with the Clerk to the Board in the Minutes and
Records Department.
March 26, 2012
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order—Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 a.m.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Gibson moved to approve the Agenda subject to the following addition:
• Item 7.d—Medical Tourism Update
Second by Mr. Sorey. Carried unanimously 7—0.
5. Approval of TDC Minutes
None
6. Presentations/Public Comment- (3 minutes each)
None
7. New Business
a. Vanderbilt Beach Access Signage
Gary McAlpin presented the Executive Summary "Recommendation to approve budget
in the amount of$41,360 for the Vanderbilt Beach Access signage installation and access
amenities pursuant to a Board approved Settlement Agreement dated August 29, 2011,
and make a finding this item promotes tourism" dated March 26, 2012 for consideration.
The Council requested that staff provide an itemized list of costs associated with the
project for informational purposes.
Mr. Sorey moved to recommend the Board of County Commissioners approve a budget
in the amount of$41,360 for the Vanderbilt Beach access signage installation and
amenities and finds the proposal promotes tourism. Second by Mr. Hill.
Speakers
Mary Lou Smart spoke in support of the proposal.
Rainer Olbrich spoke in support of the proposal.
An email dated March 25, 2012 was submitted by Lesley Oliver and Paul Toneguzzo
supporting the proposal.
Motion carried unanimously 7—0.
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March 26, 2012
b. Everglades/Marco Island TDC Appointment Rotation Discussion
Jack Wert presented the Executive Summary"Recommendation to discuss amending
County Ordinance 2000-44 concerning rotation of the second municipal position on the
Tourist Development Council (TDC) between cities in the County" dated March 26, 2012
for consideration.
It was noted the current ordinance requires at least one elected official from the most
populous city in the County, with the City of Marco Island and Everglades City
alternating to fulfill the statutory requirement if another elected official is to be seated on
the Tourist Development Council.
Mr. Sorey moved to recommend the Board of County Commissioners amend County
Ordinance 2000-44-Section 3 (b) to incorporate the following concept:
Representation of the Tourist Development Council includes one representative
(elected official)from the most populous city in the County and one representative
(elected official)from another city.
In addition, at the time of appointments, consideration is given to appoint a
representative of the tourism industry from the other cities. Second by Mr. Gibson.
Carried unanimously 7—0.
c. Tourism Week Proclamation
Jack Wert presented the Executive Summary "Recommendation to Approve a
Proclamation for National Tourism Week" dated March 26, 2012 for consideration.
Mr. Sorey moved to proclaim the week of May 5—13, 2012 "National Tourism Week."
Second by Mr. Gibson. Carried unanimously 7—0.
d. Medical Tourism
Jack Wert provided an update on the concept of promoting medical tourism for the
area noting, there are active discussions with a committee in place to review the idea.
The Council reached a consensus to appoint Susan Becker as the Tourist Development
Council representative to the Committee.
8. Old Business
a. New Proposed Agenda Format—continued from 2/27/12 meeting
Jack Wert presented the Executive Summary "Recommendation to change the format
and order of the TDC Agenda to expedite meetings (Continued from the Feb. 27, 2012
TDC Meeting)" dated March 25, 2012 for consideration. He noted that items may be
pulled from the Consent Agenda for further discussion if requested by a member of the
Council.
Under council member discussion, concern was expressed that consent agenda items may
have a tendency to limit public input and/or a debate on issues.
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March 26, 2012
Mr. Sorey moved to approve the Agenda format as recommended by staff subject to the
following change:
1. The Agenda provides two opportunities for Public Comment, one at the beginning
portion of the meeting and the other at the end portion of the meeting.
Second by Mr. Olesky. Carried unanimously 6 "yes"—1 "no." Commissioner
Henning voted "no."
9. Marketing Partner Reports
TDC Subcommittee Update
Jack Wert provided an update on the status of subcommittee recommendations reviewed
by the TDC. TDC recommendations will be provided to stakeholders for input and returned
to the TDC for final review. The TDC's final recommendations will be submitted to the
Board of County Commissioners for their consideration.
A slideshow titled"Marketing Partner Reports—March 26, 2012" including the following
reports was presented by staff and consultants:
a. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector"
d. Research Data Services (heard after Item 9a)—Dr. Walter Klages
"Collier County Tourism Research, March 26, 2012—Research Data Services, Inc. "
The Council requested staff and the consultants provide data on both a fiscal year and
calendar year format(where applicable).
Break: 10:25a.m.
Reconvened: 10:3 7a.m.
b. Paradise Advertising—Lee Goddard
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, March 26, 2012"
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Public Relations Report—National Public Relations Update— TDC March 26, 2012. "
e. Miles Media-Website Activity—Jack Wert
"Website—Miles Media Group"
f. Sales & Marketing Technologies - Search Engine Optimization -Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
g. Phase V-Fulfillment Services—Jack Wert
"Fulfillment Services—Phase IV"
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March 26, 2012
10. Tourism Staff Reports
Jack Wert provided the following reports unless otherwise noted:
a. Director
b. Sales & Marketing—Debi DeBenedetto
c. Public Relations & Communications
d. Film Office
e. Sports Marketing
f. International Representatives
g. Visitor Centers
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Mr. Gibson reported his term has expired and this would be his final TDC Meeting.
The Council recognized Mr. Gibson's service to the Council, the City of Marco Island and
the citizens of Collier County.
8:30 a.m. - Starting time for future TDC Meetings
Mr. Sorey moved to set a starting time of 8:30 a.m.for future Tourist Development Council
Meetings. Second by Mr. Hill. Carried unanimously 7—0.
13. Next Scheduled Meeting Date/Location—April 30,2012—8:30 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail, Naples,Florida 34112
*****
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 11:22 A.M.
COLLIER COUNT TOU'4 ST
DEVEL' " OUN•f
/Chairm.n, Murray Hendel
These minutes approved by the Board/Committee on
as presented or as amended
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