TDC Minutes 03/16/2012 S March 16, 2012
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL MEETING 1:`t'
Naples, Florida, March 16, 2012
IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 A.M. in a SPECIAL SESSION at 3299 East
Tamiami Trail, Administration Building "F" 3rd Floor in the Collier County
Commission Chambers, Naples, Florida, with the following members
present:
Chairman: (Vacancy)
Vice Chair: Murray H. Hendel
riala !, Commissioner Tom Henning
Hiller
Henning -F ft Susan Becker
Coyle V Jerry Gibson
Clark Hill
N/A AW
Rick Medwedeff
Robert Miller (Excused)
Edward (Ski) Olesky
John Sorey III
Misc. Corres:
ALSO PRESENT: Item
Jack Wert, Tourism Director Copies to
Kelly Green, Tourist Tax Coordinator
Colleen Greene, Assistant County Attorney
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Collier County : March 16, 2012 Page 1 of 2
Your Government
March 16, 2012
MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg. F,3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
MARCH 16, 2012 9:00 am- 12:00 pm
Collier County Commission Chambers
* Requires TDC Action
(PLEASE RESPECT DESIGNATED TIME LIMITS)
1. Call to Order-Vice Chairman Mendel
2. Pledge of Allegiance
3. Roll Call
4. Changes and Approval of Agenda
5.Approval of TDC Minutes*
a. *Reaular Meetina February 27. 2012
b. *SDecial Meetina February 17.2012
c. *Subcommittee Meetina February 17.2012
6. Presentations/ Public Comment- (10 min)
7. New Business- (90 min)
a. *Election of Chairman for 2012
b. *TDC Subcommittee Recommendations
c. *Change Date of April TDC Meeting
8.Council Member Discussion
9. Next Scheduled Meeting Date/Location -March 26, 2012-9:00 a.m.
Collier County Government Center,Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,
Naples, Florida 34112
10.Adjournment
All interested parties are invited to attend,and to register to speak and to submit their
objections, if any, in writing,to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at(239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding,you are entitled,at no cost to you,to the provision of certain assistance. Please
contact the Collier County Facilities Management Department located at 3335 Tamiami Trail
http://www.colliergov.net/index.aspx?page=3483 4/3/2012
Collier County : March 16, 2012 Page 2 of 2
East,Suite 101, Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities(including, but not limited to,addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/index.aspx?page=3483 4/3/2012
March 16, 2012
Any persons in need of the verbatim record of the meeting may request a copy of the
video recording from the Collier County Communications and Customer Relations
Department or view online.
1. Call to Order
Mr. Hendel called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
(Mr. Sorey must leave the meeting at 10:30 a.m.)
Move: 7. New Business Items a. & b. before Item #5.
Mr. Sorey moved to approve the Agenda as amended. Second by Mr. Medwedeff.
Carried unanimously 8-0
7. New Business
a. Election of Chairman for 2012
The Council nominated Mr. Hendel and Mr. Medwedeff to fill the Chairman
vacancy.
The Council elected Mr. Hendel as Chairman and Mr. Medwedeff as Vice
Chair for the balance of 2012.
b. TDC Subcommittee Recommendations
Jack Wert presented the Executive Summary "Recommendation to the Board of
County Commissioners to approve the recommendations of the Tourist
Development Council (TDC) Special Subcommittee" dated March 16, 2012 for
consideration.
Mr. Hendel remarked "For the Record. "
Mr. Medwedeff reviewed the Subcommittee Recommendations as follows:
1. In order to remain competitive, our Naples,Marco Island, Everglades
Convention & Visitor Bureau must find new sources of revenue to
support a more robust year-round destination advertising and promotion
effort.
2. A reallocation of Tourist Development Tax (TDT) revenues should be
considered to put these important dollars where they will return the most
for our community.
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March 16, 2012
Public Speakers
Mark Bahr
Steve McIntire
Tom White
Randy Smith
Hunter Hansen
Sandy Riedemann
Desiree Buhelos
Michael Seef
Ron Albeit
Jacob Winge
Mr. Sorey entered an email into record addressed to TDC and CAC.
Mr. Sorey moved to continue this item, in order to allow Mr. Wert to go to
County Staff and the Beach Park and Recs'Committee so that we continue to
research this before we send this to the BCC.
Commissioner Henning suggested amending motion to have the Subcommittee
invite the County Manager and OMB Staff to present their findings and
recommendations and get their input and support.
Mr. Sorey moved to continue this topic to allow Mr. Wert and Subcommittee to
have discussions with the County Staff to get their opinion, either
recommendation or recommendation not to support this, meet with Friends of
the Museums and the Beach Park Rec to get their recommendation and bring
back to TDC for their consideration. Second by Commissioner Henning.
Motion failed 4-4. Mr. Medwedeff, Mr. Clark, Mr. Olesky and Mr. Gibson
opposed
Mr. Medwedeff moved to put this recommendation in front of the TDC to vote
on whether it is a viable proposal to submit to the County Management to
reallocate our TDC Funds. Second by Ms. Becker.
Commissioner Henning suggested the motion include Mr. Sorey's
recommendation.
Mr. Medwedeff restated the motion as follows "The Council will vote on the
plan, the recommendations as submitted and if that is an affirmative vote; then
take to the County and other constituents that would be impacted by this
reallocation. "
Motion carried unanimously 8-0.
Further discussion made after 7. c.
Mr. Sorey and Ms. Becker left at 10:30 a.m.
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March 16, 2012
Recessed: 10:30 a.m.
Reconvened: 10:40 a.m.
5. Approval of TDC Minutes
a. Regular Meeting- February 27,2012
b. Special Meeting-February 17, 2012
Header Sheet: Sth line, remove "Subcommittee"
Members present—Commissioner Georgia Hiller should read
(Resigned)
Correct spelling John "Sorey"III
c. Subcommittee Meeting—February 17,2012
Mr. Medwedeff moved to approve the minutes (TDC February 27, Special TDC
February 17 and Subcommittee February 17) as amended. Second by Mr. Olesky.
Motion carried 6-0.
6. Presentation/Public Comment
Public Speaker
John Lundin gave a video presentation on an idea for a theme park in Immokalee
called I-Panave - a National Park of Vegetables.
7. New Business
c. Change Date of April TDC Meeting
Next Meeting Date/Location—April 30, 2012—9:00 a.m. Collier County
Government Center,Administration Bldg. "F" 3rd Floor,3299 East Tamiami
Trail,Naples,Florida 34112.
b. TDC Subcommittee Recommendations - Continued
"Recommendation to the Board of County Commissioners to approve the
recommendations of the Tourist Development Council (TDC) special
subcommittee" dated March 16, 2012 for consideration.
Mr. Medwedeff continued to review Subcommittee Recommendations as
follows:
3. Request that the County Commission recognize TDT revenue received that is
above the current year projections for immediate use for destination
marketing.
4. Extend the allocation of TDT interest earned on each fund receiving taxes to
Fund 184 for marketing for an additional three year through FY 15.
Mr. Hendel objected to a three year approval and would support on a yearly
basis.
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March 16, 2012
5. Collier County should aggressively pursue State and Federal cost share
funding for our beach renourishment projects.
6. Attract more direct air service to the Ft. Myers International Airport and to
Naples Municipal Airport.
7. The CVB must dramatically increase its Community Relations efforts to
encourage more local and regional media coverage of the impact and
importance of tourism to our community.
8. Ensure that the Convention & Visitors Bureau as administered by the
Tourism Department is included and is an equal participant in any
Economic Development Planning for the County.
Commissioner Henning recommended adding the cost of monitoring beach
renourishment.
A consensus was formed to approve items 3 - 8 with requested changes.
8. Council Member Discussion
Mr. Gibson requested the Tourist Development Council address the Marco Island
and Everglade City alternating terms be added to the next agenda.
9. Next Meeting Date/Location—Addressed 7c.
There being no further business for the good of the County,the meeting ended at
11:15 A.M.
COLLIER COUNTY TOURIST
DEVELOPM U CIL
Vir
Chairman ' urray H. Hendel
These Minutes were approved by the Council on
as presented or as amended
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