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TDC Agenda 01/23/2012 Rlie REGULAR MEETING AGENDA JANUARY 23.2012 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 JANUARY 23, 2012 9:00 am - 12:00 pm * Requires TDC Action (PLEASE RESPECT DESIGNATED TIME LIMITS) 1. Call to Order - Chairman Hiller 2. Pledge of Allegiance k •� 4. Changes and Approval of Agenda S. Approval of TDC Minutes * a. *Regular Meeting November 28, 2011 6. Presentations / Public Comment - (10 min) 7. Old Business - (90 min) a. Museum Admissions Study. b. Coastal Zone Management Responses to 11 -28 -11 TDC Requests i. Restroom Locations with FEMA variance ii. Tigertail Beach Restroom Approval Analysis - on hold iii. Vanderbilt Beach Road /Bluebill Avenue - State or County Road iv. Coastal Construction Setback Line Discussion - Colleen Greene v. Analysis of beach parking spaces used by residents and non - residents vi. Analysis of rooms and related parking for county -wide gulf front properties vii. Expanded beach parking analysis to include Naples, Marco Island and County beaches c. Meeting Site /Fam Guideline Revisions S. New Business - (90 min) a. *Election of Vice Chair b. *Golisano Children's Museum of Naples Grant Usage Change c. *Subcommittee Progress Report d. *FY 12 Q1 Financial Report e. *Grant Workshop and application review for FY 13 (Cat. B & C -2) f. *Meeting Dates for 2012 g. *Clam Pass Joint Coastal Permit Work Order - Atkins North America h. *Marco Laser Grading i. *RFP No. 11 -5772 - "Beach Renourishment Engineering Services" 9. Marketing Partner Reports - (30 min) a. Tax Collections b. Paradise Advertising c. Lou Hammond & Associates - PR Services d. Research Data Services e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports - (30 min) a. Director - Jack Wert b. Sales & Marketing - Debi DeBenedetto c. Public Relations & Communications - JoNell Modys d. Film Office - Maggie McCarty e. Sports Marketing - Ralph Pryor f. International Representatives - Jack Wert g. Visitor Centers - Nancy Kerns 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date /Location - February 27, 2012 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112. 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252 -2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112 -5356, (239) 252 -8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. January 23, 2012 Old Business 7 -a 1 of 8 TDC EXECUTIVE SUMMARY Report on County Museums Funding Sources and Admission Policies for museums in other Florida counties OBJECTIVE: Review report from Collier County Museum Department on funding sources and admission policies for museums in other Florida Counties. CONSIDERATIONS: The Tourist Development Council (TDC) has requested a report on the funding sources and admission policies for museums in other Florida communities. FISCAL IMPACT: There is no immediate financial impact to this report GROWTH MANAGEMENT IMPACT: There is no impact to the County Growth Management Plan from this action RECOMMENDATION: Receive report compiled by County staff on Funding Sources and Admission Policies for museums in other Florida counties and discuss further action. SUBMITTED BY: Jack Wert, Tourism Dir. & Ron Jamro, County Museum Dir. TDC MEETING DATE: 1 -23 -12 January 23, 2012 Old Business 7 -a 2of8 Florida County Museums Summary Overall Number of Counties Surveyed 24 Number of Counties with County Owned Museums 7 Number of Counties with Private (501 C3) Museums 19 Number of Counties with County Owned Museums that Charge Admission 0 Number of Counties with County Owned Museums that have Free Admission 7 (Of those 2 Counties have recommended donations) Number of Counties with Private Museums that Charge Admission 17 - Number of Counties with Private Museums that have Free Admission 8 (Of those 5 have recommended donations) January 23, 2012 Old Business 7 -a 3of8 Florida Keys /Monroe A: Adults C: Children S: Seniors St: Students Key West Art & Historical Society 1. Museum of Art & History at the custom house; admission (A: $7, C: $5, S: $6) (Private 501 c3) 2. Lighthouse & Keepers Quarters Museum; admission adults (A:$10, C: $5, S: $9) (Private 501 c3) 3. Fort East Martello Museum & Gardens; admission (A: $7, C: $5, S: $6) (Private 501 c3) htti)://www.monroecounty-fl.gov/index.aspx?NID=68 http://www.kwahs.com/martello.htm Miami Dade 1. Vizcaya Museum & Gardens; admission (A: $15, C: $6, S: $10) (Private 501 c3) 2. Miami Art Museum; admission (A: $5, C: Free, S: $2.50) & $3 to $5 for parking (Private 501 c3) 3. Miami Science Museum; admission (A:$14.95, C: $10.95, S:$10.95) (Private 501 c3) 4. Historical Museum of Southern Florida (A: $8, C: $5, S: $7) (Private 501 c3) http:// www .biziournals.com /southflorida /stories /2009/07/13/daiIV44. html Ft. Lauderdale /Broward 1. The Old Dillard Museum; free admission (recommended donation $2) (City of Ft Lauderdale) 2. Old Davie School Historical Museum; (A:$7, C:$5, S:$5) (Private 501 c3) http: / /www.museumsusa.org /museums /info /l 160444 http: / /www.sunny.org/ visitors /arts - and- entertainment/museums/ Palm Beach County 1. Historical Society of Palm Beach County; free admission (City of Palm Beach) 2. Morkami Museum and Japanese Gardens; admission (A: $12, C: $,7 S: $11) (Private 501 c3) 3. Palm Beach County Fire Rescue Museum; free admission (City of Palm Beach) 4. Boca Raton Museum of Art; admission (A: $8, C: Free, S: $6) (Private 501 c3) January 23, 2012 Old Business 7 -a 4of8 httr)://www.pbcqov.com/ St. Augustine /St. Johns 1. Museum of Arts and Sciences Daytona Beach; admission (A:$8.95, C:Free, S:$7.95, St:$6.95) (Private 501 c3) http://www.moas.org / Naples, Marco /Collier Collier County Museum; Free admission (City of Naples /Marco) Museum of the Everglades ------- Immokalee Pioneer Museum-- - - - - -- Naples Depot Museum Marco Island Museum--- - - - - -- Space Coast/Brevard Valiant Air Command- War Bird; admission (A: $18, S: $15, C: $5) (Private 501 c3) US Space Walk of Fame Foundation and Museum; free admission (A: (Private 501 c3) Brevard Museum and History of Science; admission (A: $6, C: $4.50, S: $5.50, St: $5, under 4 it's free) (Private 501 c3) http://www.brevardcounty.com/directorv/?cat=4 St. Pete /Clearwater /Pinellas St. Petersburg Museum of History; admission (A: $9, C: $5, S: $7, St: $5) (Private 501 c3) North Pinellas Historical Museum; free admission (Private 501 c3) Gulf Beaches Historical Museum; free admission (donations accepted) (Private 501 c3) Dali Museum; admission (A: $21, C: $7, under 5: Free, S: $15, St: $15) (Private 501 c3) http: / /www.spmoh.orq /home.htmi January 23, 2012 Old Business 7 -a 5of8 http: / /www.pinellascounty.org /Heritage /gulf beach museum.htm http: / /thedali.org/ Charlotte Charlotte County Historical Center; admission (A: $2, C: [12 and Under] $1) (Private 501 c3) htto:/ /www.charlottecountvfl.com /Historical/ Sarasota Ringling Museum of Art; admission (A: $25, C: [6 -17] $10, S: $20, St: $10) (Private 501 c3) History Center Achieves; free admission (Private 501 c3) Sarasota County History Center Museum; free admission (Private 501 c3) http://www.scqov.net/HistorVCenter/AboutUs/AboutUs.asp Bradenton /Manatee Manatee County Agricultural Museum; free admission (City of Bradenton) Florida Maritime Museum at Corez; free admission (City of Bradenton) http: / /www.manateeclerk.com /historical /MaritimeMuseum.asl)x Fort Myers- Sanibel /Lee Cape Coral Historical Museum; admission (A: $1 donation, C: free) (City of Fort Myers) Sanibel Historical Museum; admission (A: donation of $3) (Private 501 c3) Museum of the Islands; admission (A: $2, C: $1) (Private 501 c3) httD: / /www.lee- countv.com/ residents /history /Paaes /default.asgx Orlando /Orange Orange County Regional History Center; admission (A: $9, S: $7, St: $7, C: [5 -12] $6) (Private 501 c3) January 23, 2012 Old Business 7 -a 6of8 Orlando Science Center; admission (A: $17, C: [3 -11] $12, S: $16, St: $16) (Private 501 c3) The Mennello Museum of American Art; admission (A: $4, C: [under 12] free, S: $3, St: $1) (Private 501 c3) Daytona Beach/Volusia Florida Museum for Woman Arts; admission (A: $5, C: $3) (Private 501 c3) Halifax Historical Museum; admission (A: $5, C: [12 and under] $1) (Private 501 c3) Moas Museum of Arts and Sciences; admission (A: $12.95, C: $6.95, S: $10.95 St: $10.95) (Private 501 c3) Ormond Beach Historical Society; free admission (Private 501 c3) Ormond Memorial Art Museum and Gardens; free admission ($2 donation) (Private 501 c3) http: / /daytonabeach.com /whattosee.cfm /mode /museums Tampa /Hillsboro Mosi Museum of Science and Industry; admission (A: [13 -59] $20.95, C: [2 -12] $16.95, S: $18.95) (Private 501 c3) Florida Museum of Photographic Arts Inc; admission (A: $6, St: $4) (Private 501 c3) Glazer Children's Museum; admission (A: $15, C: $9.50, S: $12.50) (Private 501 c3) Henry B. Plant Museum; admission (A: $10, C: [4 -12] $5, S: $7, St: $7) (Private 501 c3) Tampa Bay History Center; admission (A: $12, C: [4 -12] $7, S: $10, St: $10) (Private 501 c3) Jacksonville /Duval Museum of Science and History (Mosh); admission (A: $10, C: [3 -12] $8, S: $8.50) (Private 501 c3) Hands on Children's Museum; admission (A: $5.50, C: $5.50, [3 & under] $4) (Private 501 c3) Tallahassee /Leon Tallahassee Museum; admission (A: $9, S: $8.50, St: $8.50, C: [4 -15] $6) (Private 501 c3) January 23, 2012 Old Business 7 -a 7of8 The Brogan Museum; admission (A: $10, S: $7.50, C: $5) (Private 501 c3) Goodwood Museums and Gardens, admission (A: $6, C: [3 -12] $3, S: $5) (Private 501 c3) Pensacola /Escambia http: / /www.visitpensacola.com /listings /arts- culture ?filters[l =sta 140 N/A Panama City /Bay Man in the Sea Museum; admission (A: $5, C: [under 71 free, S: $4.50) (Private 501c3) Panhandle Pioneer Settlement; admission (A: $6, C: [5 -12] $3.50, S: $3) (Private 501 c3) Gainesville /Alachua Hawthorne Historical Museum and Cultural Center; free admission (Property of Gainesville) Matheson Museum Inc; free admission (Suggested $5 donation) (Private 501 c3) http: / /www.visitgainesville.com /attractions/ Ocala /Marion N/A Bartow /Polk Polk County Historical Museum; free admission (Property of Bartow) Vero Beach /Indian River Heritage Center /Citrus Museum; free admission (Private 501 c3) Stuart/Martin January 23, 2012 Old Business 7 -a 8of8 Lighthouse Center for the Arts; admission (A:$5, C: [under 12] free) (501 c3) Stuart Heritage Museum; free admission (donations accepted) (501 c3) http: / /www.discovermartin.com/ what- to -do/ martin - county - florida- culture- and- arts.I)hp January 23, 2012 Old Business 7 -b 1 of 32 From: McAlpinGary Sent: Wednesday, January 04, 2012 5:17 PM To: RamseyMarla Cc: ZimmermanSue; GreeneColleen; WilliamsBarry; KittilaSidney; WertJack Subject: FW: TDC November 28 Importance: High Marla, We responded to what the Commissioner requested in her email to Leo. Attached is the minutes of the TDC meeting in November with items that the TDC was requesting (Page 2 and two locations on page 3). We usually provide a response to the TDC requests at the next meeting. The next meeting is the fourth Monday of January. That was my plan as Jack Wert usually coordinates the responses. Here is an update to the other TDC items requested on page 2 and the top of page 3. 1. Item 1 - The bathroom information is included on the attached spreadsheet with the exception of the City of Naples. I have requested this information from Joe B. the responsible individual for this area. 2. Item 2 - The new Tigertail beach facility is on hold Until the FEMA flood maps for the City of Marco Island are approved. The designation will change to AE which will allow us to build a flood proofed facility on grade. 3. Item 3 — I am requesting Sue Zimmerman to provide documentation that the western portion of Vanderbilt Beach Road is a County road and also provide the property map showing the road ownership split at Bluebill where the road forks south to enter the State park. See item 3 on the TDC minutes. 4. Items 4 and 5 — Colleen Green needs to respond on these. Here is an update to the items requested in the middle of page 3. 1. Item 1— an analysis on the utilization of collier county beach parking spaces between residents and non residents will need to be provided by Barry Williams if any information exists. 2. Item 2 — an analysis of the beach stickers issued by Maples, Marco and the County will need to be provided by Barry Williams. 3. Item 3 — an analysis of the room availability county wide for gulf front properties will need to be provided by Jack Wert. 4. Item 4 - An analysis of beach Parking for the City of Naples and all unincorporated Collier County is attached. N M 0 r- 04 U) i U) C, (D CN 04 C) O 0 0 C14 2 04 0) M m LO cq 0) 0 0 0) 0 OD M CN 04 C\l C-4 04 Q) C, I - 0 0 cr co -0 Qj 0 1 0 CO rn 0 r— CN 16 bb 0 t3h tlo WIF 00 4- r Ri E z N 46 MO Cl) 10 11 cli ------ - ---- c cry' E 'M E 0 - - --- ---- c V A "', , IN HL, w co 0 C (N X 0 Lb Qj 0 0 w cr t/'1 z z 4- J u 0 Q ik 0 a) c L) Z 0 (D c V) E 0 m 0 a) a (D 4) m co m (D CL 0 0 (L cl- 0 L L m m cli -2 co (n m E 'r- r M 0. z z z z Q, 'm a. 'ID r > 0 -.6 0 0 cn z z z z E z z z z z 0 111 2 Co CL z z �M::. <-,I 0 C 0 0 4) tl 'o 51 - F- co 0) 0 LO M z z —1 — (U W W w w w w W W W W > > > > > > > > Q w uix 0 (U r�4 bb Z. 0 > (9 - 6 0 -., -0 .5? c 0) > 0 LL 0 2 2 C6 E 0 0 Z Z'o z < IT o 2! S Li Z 0) 05 0 qT c OW c o U- 0 c :3 U) U) 0 9 b) 2 < �? .2 Lu — LL: 2 0) c E 0 0) > 0 (D E (D To 4� c ui A= I Z LL Z LL L) I m 1111 (0 . a) S (L r (D (L 2 04 0) M m LO cq 0) 0 0 0) 0 OD M CN 04 C\l C-4 04 Q) C, I - 0 0 cr co -0 Qj 0 1 0 CO rn 0 r— CN 16 bb 0 t3h tlo WIF 00 4- r Ri E z N 46 CN Cl) 10 11 cli E E 0 c V 0 1 L" "', , IN co 0 C (N X 0 Qj 0 0 w cr t/'1 z z 4- J u 0 Q ik 0 a) c L) Z 0 (D c V) E 0 m 0 a) a (D 4) m co m (D CL 0 0 (L cl- 0 L L m m 2 04 0) M m LO cq 0) 0 0 0) 0 OD M CN 04 C\l C-4 04 Q) C, I - 0 0 cr co -0 Qj 0 1 0 CO rn 0 r— CN 16 bb 0 WIF 00 4- r Ri E z N CN Cl) 11 cli E E X 0 Qj 0 z z z 4- J 0 Q ik 0 a) c L) Z 0 (D c m 0 0 m 0 a) a (D 4) m co m (D CL (L cl- 0 L L m m cli -2 co (n m E 'r- r M 0. z z z z Q, 'm a. 'ID r IL 0 0) 0 -.6 0 0 cn 0�) U) T) S. 80 E E cli 0 111 2 Co CL m T Ca CL 03 co min �M::. <-,I CMD 4) tl 'o 51 - F- co 0) 0 0 _j — M z ■1■ m E 0 1 0 CO rn 0 r— CN 16 0 ■1■ m E WIF 00 co z z N CN Cl) 11 cli E 0 0 Q ik 0 a) 0 co L) Z 0 (D c m 0 m 0 a) a (D 4) m co m (D CL (L cl- 0 m m Z6 -2 co (n m m z 0. z Z L Q, 'm a. 'ID r IL 0 0) -5 -.6 m u cn 0�) U) T) S. 80 E E 0 111 2 Co CL m T Ca CL 03 co min �M::. <-,I CMD 4) tl 'o 51 - F- 0 (0 0) 0 0 _j — M z January 23, 2012 Old Business 7 -b 3 of 32 BEACHFRONT RESTROOMS IN COLLIER COUNTY arefoot Beach Preserve 3 Men's Stalls Men's Urinals Unisex Year B"' Buildino SQFT Elevation Exisfin, F MA Zone Proposed FEMAZon 2 2 NIA 1992 672 15' -3 NGVD VE -14' NAVD VE -13' NAVD arefoot Beach Preserve Lot N/A N/A N/A 1 2009 35 No Foundation VE -14' NAVD VE -13' NAVD are /cot Beach Saylor Nature TO. N/A N/A N/A 1 2009 35 No Foundation VE -14' NAVD VE -12' NAVD snderbilt Beach Access 2 1 1 N/A 1993 288 9'-0 NGVD VE -15' NAVD VE -13' NAVD nderbilt Beach Garage 1 1 N/A N/A 2005 109 11' -4 Above Ground Floor VE -14' NAVD AE -12' NAVD luebill Beaptl Access (Temp) 1 1 1 1 2011 120 4 -0' VE -14' NAVD AE 2. NAVD lam Pass Park 2 1 1 N/A 1984 312 14' -9" VE -14' NAVD VE-12' NAVD igertail Beach Park 3 1 2 N/A 1980 428 FF,E. 9'.51 VE -13' NAVD AE -11' NAVD Guth Marco Beach Access N/A N/A N/A 1 2002 60 6'.01 NGVD AE -11' NAVD AE -10' NAVD elnor- Wggins State Park 22 16 12 N/A 1976 -1981 3900 6 R. From Ground to Floor VE -14' AND VE -15' NAVD VE -14' NAVD owdermilk Park 6 2 4 N/A 2003 800 Information Pending VE -13' NAVD VE -13' NAVD spies Pier 3 1 2 N/A 1985 1485.6 Information Pending VE -13' NAVD VE -13' NAVD (Source: Collier County Parks 8 Recreation) January 23, 2012 Old Business 7 -b 4 of 32 From: ZimmermanSue Sent: Thursday, January 05, 2012 5:57 PM To: McAlpinGary Cc: GreeneColleen; WilliamsBarry; KittilaSidney; WertJack; RamseyMarla; MottToni; PerrymanClinton Subject: RE: TDC November 28 Importance: High Gary: In response to Item 3 below: Vanderbilt Beach Road: Attached are copies of the Vanderbilt Beach Center Plat and the deed from The Collier Companies to Collier County referenced on that plat evidencing ownership of the section of Vanderbilt Beach Road from US41 to the Gulf by Collier County. (Also attached for reference is a copy of the title commitment we obtained back in 2008 on the County's garage property.) Bluebill Avenue: Attached is a copy of the deed from Collier County to the State of Florida conveying specific portions of Bluebill Avenue between US41 and the western boundary, which sections are identified on the accompanying map previously prepared by Transportation. Also attached is a copy of the 1965 deed to the County conveying what is now Delnor- Wiggins Park, which deed identifies a 30 foot strip for road right -of -way at the south line of Section 20. When the County conveyed Delnor- Wiggins Park to the State, the County retained that right -of -way. By copy of this email to Colleen, we ask that she reviews the attachments and provides any comments or questions. Please note that we have provided mainly title instruments. In connection with the County's pending projects at both locations Q Grady Minor may be able to provide survey maps should they be needed. Should you have any questions, please contact us. Thank you. Sue January 23, 2012 Old Business 7 -b 5 of 32 Wo Chicago Title Insurance Company COMMITMENT FOR TITLE INSURANCE Issued by Chicago Title insurance Company Chicago Title Insurance Company , a corporation, herein called the Company, for a valuable consideration, hereby commits to issue its policy or policies of title insurance, as identified in Schedule A, in favor of the proposed Insured named in Schedule A, as owner or mortgagee of the estate or interest covered hereby in the land described or referred to in Schedule A, upon payment of the premiums and charges therefore; all subject to the provisions of Schedules A and 8 and to the Conditions and Stipulations hereof. This Commitment shall be effective only when the identity of the proposed insured and the amount of the policy or policies committed for have been inserted in Schedule A hereof by the Company, either at the time of the issuance of this Commitment or by subsequent endorsement This Commitment is preliminary to the issuance of such policy or policies of title insurance and all liability and obligations hereunder shall cease and terminate 6 months after the effective date hereof or when the policy or policies committed for shall issue, whichever first occurs, provided that the failure to issue such policy or policies is not the fault of the Company. iN WITNESS WHEREOF, Chicago Title Insurance Company has caused its corporate name and seal to be hereunto affixed by its duly authorized officer on the date shown in Schedule A. First Title & Abstract, Inc, 606 Said Eagle Dr., Suite 501 , Marco Island, FL 33937 P+�idanV Authorized Signatory ALTA Commitment -1966 January 23, 2012 Old Business 7 -b 6 of 32 CONDITIONS AND STIPULATIONS 1. The term mortgage, when used herein, shall include deed of trust, trust deed, or other security instrument. 2. If the proposed Insured has or acquires actual knowledge of any defect, lien, encumbrance, adverse claim or other matter affecting the estate or interest or mortgage thereon covered by this Commitment other than those shown in Schedule B hereof, and shall fail to disclose such knowledge to the Company in writing, the Company shall be relieved from liability for any loss or damage resulting from any act of reliance hereon to the extent the Company is prejudiced by failure to so disclose such knowledge. If the proposed Insured shall disclose such knowledge to the Company, or if the Company otherwise acquires actual knowledge of any such defect, lien, encumbrance, adverse claim or other matter, the Company at its option may amend Schedule B of this Commitment accordingly, but such amendment shall not relieve the Company from liability previously incurred pursuant to paragraph 3 of these Conditions and Stipulations. 3. Liability of the Company under this Commitment shall be only to the named proposed Insured and such parties included under the definition of Insured in the form of policy or policies committed for and only for actual loss incurred in reliance hereon in undertaking in good faith (a) to comply with the requirements hereof, or (b) to eliminate exceptions shown in Schedule B, or (c) to acquire or create the estate or interest or mortgage thereon covered by this Commitment. In no event shall such liability exceed the amount stated in Schedule A for the policy or policies committed for and such liability is subject to the insuring provisions, the Conditions and Stipulations, and the Exclusions from Coverage of the form of policy or policies committed for in favor of the proposed Insured which are hereby incorporated by reference and are made a part of this Commitment except as expressly modified herein. 4. Any action or actions or rights of action that the proposed Insured may have or may bring against the Company arising our of the status of the title to the estate or interest or the status of the mortgage thereon covered by this Commitment must be based on and are subject to the provisions of this Commitment. Commitment (Conditions & Stipulations) ALTA Commitment -1966 t January 23, 2012 Old Business 7 -b 7 of 32 Chicago Title Insurance company COMMITMENT FOR TITLE INSURANCE SCHEDULE A Agent Order /File No.: Title No.: 240801368 1. Effective Date: 04/23/2008 at 11:00 PM 2. Policy or Policies to be issued: (a) ALTA Owner Policy (10- 17 -92) with Florida Modifications Policy Amount: $ TBD Proposed Insured: TBD 3. The estate or interest in the land described or referred to in this Commitment and covered herein is: Fee Simple 4. Title to the estate or interest in said land is at the effective date hereof vested in: Collier County, a political subdivision of the State of Florida 5. The land referred to in the Commitment is described as follows: SEE EXHIBIT "A" ATTACHED HERETO AND MADE A PART HEREOF ALTA Commitment -1966 January 23, 2012 Old Business 7-b 8 of 32 Title No.: 240801368 LEGAL DESCRIPTION EXHIBIT "A!' All that part of Section 32, Township 48 South, Range 25 East, Collier County, Florida, being described as follows: Commencing at the southeast corner of Section 32, Township 48 South, Range 25 East, Collier County, Florida; thence along the east line of said Section 32, North 00 " 38'50" West 3437.06 feet to the southerly right of way line of State Road 5 -862 (Vanderbilt Beach Road); thence along said right of way line North 80 0 08'20" West 1133.38 feet to the Point of Beginning of the parcel herein described; thence South 9 " 51'40" West 225.00 feet; thence North 80 0 08'20" West 724.44 feet to the State of Florida Department of Natural Resources Coastal Construction Control line (per revised map of record recorded July 29, 1980, Collier County, Florida); thence continue North 80 * 08'20" West 200 feet more or less to the Mean High Water Line of the Gulf of Mexico; thence northwesterly along said Mean High Water Line 241 feet more or less to a point on the said southerly right of way line of State Road 5 -862 (Vanderbilt Beach Road); thence along said right of way line South 80 " 08'20" East 200 feet more or less to the said Florida Department of Natural Resources Coastal Construction Control Line; thence continue along the southerly right of way line of said State Road 5 -862, South 80 * 0820" East 810.00 feet to the Point of Beginning of the parcel herein described. ALTA Commitment -1966 January 23, 2012 Old Business 7 -b 9 of 32 Title No.: 240801368 SCHEDULE B -PART II Schedule B of the policy or policies to be issued will contain exceptions to the following matters unless the same are disposed of to the satisfaction of the Company: 1. Defects, liens, encumbrances, adverse claims or other matters, if any, created, first appearing in the Public Records or attaching subsequent to the effective date hereof but prior to the date the proposed insured acquires for value of record the estate or interest or mortgage thereon covered by this Commitment. 2. Standard Exceptions A. Rights or claims of parties in possession not shown by the Public Records. B. Encroachments, overlaps, boundary lines disputes, and other matters which would be disclosed by an accurate survey and inspection of the premises. C. Easements or claims of easements not shown by the Public Records, D. Any lien or right to a lien for services, labor or materials now or hereafter furnished, imposed by law and not shown by the Public Records. E. Taxes or special assessments which are not shown as existing liens by the Public Records. F. Any claim that any portion of said lands are sovereign lands of the State of Florida, including submerged, filled or artificially exposed lands accreted to such lands. G. Taxes and assessments for the year 2008 and subsequent years. 3. Standard exceptions (B) and (C) may be removed from the policy when a satisfactory survey and surveyor's report and inspection of the premises is made. 4. Standard exceptions (A) and (D) may be removed upon receipt of a satisfactory affidavit - indemnity from the party shown in title and in possession stating who is in possession of the lands and whether there are improvements being made at date of commitment or contemplated to commence prior to the date of closing which will not have been paid for in full prior to the closing. 5. Terms and conditions of that certain Department of the Army Permit recorded in Official Records Book 966, page 1824, of the public records of Collier County, Florida. 6. Riparian and Littoral Rights are not insured. 7. Without diminishing the effect of printed Exception #3 in Schedule B of the owners policy, exception is made to rights, if any, of the public, acquired by previous adverse use or by viture of local custom with repsect to the special nature of seaside beaches, to use any part of the land seaward of the natural line of vegetation or of the extreme high water line, as a public beach or recreation area 8. Coastal Construction Set Back Line, created pursuant to Florida Statute 161.053 as shown in Coastal Setback Line Book 1, pages 1through 47, of the public records of Collier County, Florida. 9. Easements and Restrictions contained in that certain Deed recorded in Official Records Book 966, Page 1864 and amendment recorded in Official Records Book 3460, Page 1484 of the Public Records of Collier County, Florida. 10. Easement granted to Pelican Bay Improvement District by instrument recorded in Official Records Book 1423, pages 44 of the public records of Collier County, Florida. ALTA Commitment -1966 January 23, 2012 Old Business 7 -b 10 of 32 11. • Notice of Variance to Flood Prevention Ordinance recorded in Official Records Book 1876, Page 644 of the Public Records of Collier County, Florida. 12. Deed of Conservation Easement recorded in Official Records Book 3857, Page 1013, Public Records of Collier County, Florida. 13. All right, title and interest of Collier County, a body corporate under the Laws of the State of Florida, in the Deed to the Insured, in an undivided three- fourths interest in, and title in and to an undivided three - fourths interest in, all the phosphate, minerals, and metals that are or may be in, on, or under the said land and an undivided one -half interest in all the petroleum that is or may be in, on, or under said land with the privilege to mine and develop the same, which interest may have been reserved under Section 270.11, Florida Statute. NOTE: This exception will be deleted upon compliance with Item 1(a)(4) on Schedule B - Part I. END OF SCHEDULE B -PART II ALTA Commitment -1966 January 23, 2012 Old Business 7 -b 11 of 32 Chicago Title Group of Companies' Privacy Statement July 1, 2001 We recognize and respect the privacy expectations of today's consumers and the requirements of applicable federal and state privacy laws. We believe that making you aware of how we use your non - public personal information ( "Personal Information "), and to whom it is disclosed, will form the basis for a relationship of trust between us and the public that we serve. This Privacy Statement provides that explanation. We reserve the right to change this Privacy Statement from time to time consistent with applicable privacy laws. In the course of our business, we may collect Personal Information about you from the following sources: • From applications or other forms we receive from you or your authorized representative; ■ From your transactions with, or from the services being performed by, us, our affiliates, or others; ■ From our internet web sites; • From the public records maintained by government entities that we either obtain directly from those ■ entities, or from our affiliates or others; and ■ From consumer or other reporting agencies. Our Policies Regarding the Protection of the Confidentiality and Security of Your Personal Information We maintain physical, electronic and procedural safeguards to protect your Personal Information from unauthorized access or intrusion. We limit access to the Personal Information only to those employees who need such access in connection with providing products or services to you or for other Legitimate business purposes. Our Policies and Practices Regarding the Sharing of Your Personal Information We may share your Personal Information with our affiliates, such as insurance companies, agents, and other real estate settlement service providers. We also may disclose your Personal Information: ■ to agents, brokers or representatives to provide you with services you have requested; ■ to third -party contractors or service providers who provide services or perform marketing or other functions on our behalf; and ■ to others with whom we enter into joint marketing agreements for products or services that we believe you may find of interest. In addition, we will disclose your Personal Information when you direct or give us permission, when we are required by law to do so, or when we suspect fraudulent or criminal activities. We also may disclose your Personal Information when otherwise permitted by applicable privacy laws such as, for example, when disclosure is needed to enforce our rights arising out of any agreement, transaction or relationship with you. One of the important responsibilities of some of our affiliated companies is to record documents in the public domain. Such documents may contain your Personal Information. Right to Access Your Personal Information and Ability to Correct Errors or Request Changes or Deletion Certain states afford you the right to access your Personal Information and, under certain circumstances, to find out to whom your Personal Information has been disclosed. Also certain states afford you the right to request correction, amendment or deletion of your Personal Information. We reserve the right, where permitted by law, to charge a reasonable fee to cover the costs incurred in responding to such requests. All requests must be made in writing to the following address: Chicago Title, Inc. Privacy Compliance Officer 601 Riverside Avenue Jacksonville, FL 32204 Multiple Products or Services If we provide you with more than one financial product or service, you may receive more than one privacy notice from us. We apologize for any inconvenience this may cause you. Chicago Title Privacy Statement ALTA Commitment -1966 - N d C N N � C] f11 0 � N r � � �O w w Z H W to r H � � w Z U w _1 Q Q i t O N 1- r Y LL �Y 0 IL �N 0 a Y K u r V a° c� /lU y t� t- u E 2 LU 0 ti a " u 3 Y L ~' L 3� � q u 1� V � c w °iia Z � � o �~ ® LL H �1I U�J� O LL c S ac 0 d � O N a v w I O+ V) C W H Q W t O N 1- r Y LL �Y 0 IL �N 0 a Y K u r V a° c� /lU y t� t- u E 2 LU 0 ti a " u 3 Y L ~' L 3� � q u V � c °iia v O 0 ac kD t p� E C N C w H O Q p b s 6 i � 0 (0' a +. E a w w F- Z -. ov Z O lu`uH 7 H m C� lD CL O O m 0 0 v w w U Y v m � V r i i U No- 9871 January 23, 2012 ld Business 7 -b W&RRANTY MR D 13 of 32 IMIS IN',.?ENTURE, Mad* and entered intc this btb day of December, A. D. 1948, b7 and. between THE COLLIER COReORATION, a Delaware corporation with its principal place of h.stness stiver- nlades, 'jollier Ccunt7, Florida, rear, inafter called :.he :}•.AMR, and the PO R:, :Jk1ISSIONER3 in and for COLLIER COUNTY, FLORIDA, env their successors is Office, for the �.aa and benefit or said COUNTY OF COLLIEt., with Its seat of Goverment at Everglaces, Collier County, Florida, hereinafter called the ORAMTSES, NITNrSSh" : That for and in c.nsideration of the promises and the further sus of ONE DOL..AR ($1.00) and other valuable considerations.raceipt of which is hereby acknowledged by the GRANTOR, paid to the GRANTOR by the ORANTZZ3 at or before tLe sealing and 4e11vorr of these presents, the GRANTOR has granted, bargained, aliened, sold and conveyed, and by these presents does grant, bargain, sell, alien, and convey unto the said ORANTUS, and their successors in office, for the use and benefit of said County of Collier, Florida, in fee simple forever, s11 the following des- oribed late, treats, pieces and parcels of land, situate, lying, and being in Collier County, Florida, sore particularly described as follows, to wit= y t strip of land 100 fast In width together with a paved read soastruated thereon estead- Lag from the farad Mi Trail (state Road No. 45) to the Gulf of Seale* in sections 32 and 33, Township 48 South, Mango 25 Basta in Collier ounty, Florida; said strip of land being 50 feat on each side of the following described center lint k From the quarter section saucer on the etat Tins of Section 33 n a southerly along Said section lire for 68.5 fast; thecae run nos•thwssterlT at as angle of T9030t naafi to vast with said section line fee• . 103.74 feet to a psias of beglamias on the: Mat si t-Of -a U" (50 foot floor the ooatier line) of tats Ze"Wal !rail (Mate f -Road go. pu -" °Trcr •maid pelat et boginalag sontimua , , ".. i yc. tt� P :� •,�ti, : :,'yti k' cj. nortowosterlT on the t Mentioned covrso for 7#1Z foot, sore or loss, through Sestioas 33 and 32 to the waters of the Gulf of Mazloo, lying and being In Collier County, Merida= 10j State Documentary 3tampa Cancelled TO HAVE AND TO HOLD the sbov* granted and described property, and cash and all parts and parcels thereof unto the said ORANTgES, and,their succesaors in office tar the use sad benefit } of the county of Collier, Mori", in foe simple forever. AND the said GRANTOR herein for itself and its successnrs and assign forever does herein and hereby fully warrant the title to the above described property and stash and ewe:7 -p!ft. * ;t •; .,;. and parcel thereof, and will forever defend the same against the lawful -elalm ar all pwrsoss ' IN 1#112=3 IMU", the said WARM does hereunto set its hand by `its duly offiesrs and has *&used its corporate seal to be affixed hereon on the same day and year first. �. above written. COLLIER CORMUTION (CORPORATE SZAL) � ay :.., . ,„�oscltag law i. , . q » k Ann Ot FLOttIDL, .Comm or COUJ= I NOM 02MYt, That on Ss 28th day of semtemberr A. 15. 1948, before - as:pereonally jypeared Charles Medley, and wire, Willis Hadley to ae known to be the persons deseribed in end sweated the foregoing soaveyame to Fred Drowning and severally acknowledged the execution ? sox to be dWir raw Sat Std do" for tbs uses and purposes thereia mentionedl the aaid *17.:ie Dadloy We We of the &aid Danes iadleys on a separate and private ssPalaation taken pie attd' �ow;her Raid husband. dim ai1g0�Rled;lhat QA OdrNneftft .!'ae tea P %""* or' ps 4 Squiah:Y sworn, aCKtlur-4eJtidV II wkly arq vio.•rewsiuent ano asalatan6 Qecretary, rsspsCtirs y;u fya34l 2012 "x .1— Id usiness.,7 -b zollier Corporation, or Sverglades, Collier County, Florida, and sa such they hove e�6e1ea1t4$ #fir above and foregoing aarrantl Deed for said corporation for the uses and purposes the set rorth. aITf SS my hand avid orricial seal at Everglades, State and Ccunty rforesaid, Q-1a 5th Car of December, A. D, 1948. JULIA L. S'r«ICKLAND NOTARY PUBLIC, tate of Florida ' Tiled and duly recorded FebruarylS,-•L• 1949 My comission expires Feb. 24, 1950 Ed 3cott. Clerk *:. 'W .mss. t d` D. So. 9873 WARRANT r DMM } THIS IiD max. Made this 28th day of September A. D. 1948 BET#= Charles Hadley and mire, Willie Hadley of the County of Collier and State of Florida parties of the first part. and Fred Brawling, of the County of Collier and State of Florida. } party of the second part, WITNESSBSH, that the said parties of the first part, for and in consideration of the sun of 2*n Sad other valuable considerations Dollars, to them in hand paid, the receipt sbereof is hereby aekoowledgeds have granted, bargained, sold and transferred, and by these presents do grant. bargain, sell and transfer unto-the said party of the second part and his heirs and assigns ' forever, all that certain parcel of land lying and being in the County of Collier, and state of Florida. more particularly described as follower Lot 29 of Block ads of Semincle Subdivision as recorded in public records of Collier County, " Florida, in Flat Book 1, at page 31 �= 10j( State Doeus»ntary Stamp Cancelled f.. TOMTEZR with all the tensasnts.: beredltsaente and appurtanances. with.ever.7 vil4ge,�:,.,., right. title. interest and estate, down Sad ri &ht of dower, reversion, remainder and easement thereto belonging or in anywise sppertainings To HAYS AHD TO HOLD the sass in rN si8ple forever. And the said parties of the first part do covenant with the said party of the -Ncond part that they are lawfully seised or the said proaises, that they are free from all Incumbraaces and that they good right and lawful authority to sell the Panel and the said parties of the-first part do •hersby rally warrant the title to said land. and will defend the same against the la%W claim at all persons ebomsosver. IN WITIMS =MOW, the said parties of the first part have hereunto set their hands and '`seals the day audys" above written. UgWd. Sea]sd and Delivered in Oar #"sense: a. HoolrHa CsARL= RAD Y Ann Ot FLOttIDL, .Comm or COUJ= I NOM 02MYt, That on Ss 28th day of semtemberr A. 15. 1948, before - as:pereonally jypeared Charles Medley, and wire, Willis Hadley to ae known to be the persons deseribed in end sweated the foregoing soaveyame to Fred Drowning and severally acknowledged the execution ? sox to be dWir raw Sat Std do" for tbs uses and purposes thereia mentionedl the aaid *17.:ie Dadloy We We of the &aid Danes iadleys on a separate and private ssPalaation taken pie attd' �ow;her Raid husband. dim ai1g0�Rled;lhat QA OdrNneftft .!'ae tea P %""* or' ps 4 Squiah:Y January 23, 2012 01H Rimim-cc 7-h A4 C X O F EACI? ESTATES '9LOCK W - cv '.. Q R8 3. Poo") A A ps. p o' I W U) rn n _ Z C: z (A Iq 7ig Z m 0 MH l II ii RNM 'Q t M-A R., I, -z RW 1;dol NW J g G oz ol A 4H" January 23, 2012 01H Rimim-cc 7-h A4 C X O F EACI? ESTATES '9LOCK W - cv '.. 'oup r 6ULF 5H0'qE 410 s S f 0 b by y , tij% 1-2 SM R &;It: N g6 5 'REE 7 - r -9 FN Q R8 3. Poo") A A ps. p 'oup r 6ULF 5H0'qE 410 s S f 0 b by y , tij% 1-2 SM R &;It: N g6 5 'REE 7 - r -9 FN UNIT NP Z VANOERSIL T BEACH ESTATES U) rn n _ Z C: (A z 0— Z m 0 l II UNIT NP Z VANOERSIL T BEACH ESTATES January 23, 2012 Old Business 7 -b 16 of 32 County of COLLIER I HEREBY CERTIFY THAT this is a true and correct copy of a document recorded In the OFFICIAL RECORDS of Collier C IT NEW m nd and official seal ihi ate, ; QtIGM 6 CK, C WOF COURTS D.C. too WARRANTY =0 THIS INUINTURE, trade this i day of April, 1965, between ,T. CHARLES cHARITIES, an Illinois corporation not for profit, E ' S party of t;lo first part, and COLLIER COUNTY, a political subdivision j of the State of Florida, party of the second part, whose post office address is Collter County Courthouse, East Naples, Plvrid- WITNESSETN, That the said party of the first part, for and in consideration of the sum of TEN UQLLAR_e AND OTHER VALUAAZ CONSIDIERATIO:iS to it in hand peia by the party of the second part, the receipt whereof is hereby acknowledged, has granted, bargained and sold to the said party of the second part, its successors and assigns, forever, the followiug described land, sitiiata, lying and being in the County of Collier and state cf �F1ori.wa, -to -alit: All that part of Section 20 and that part of Section 17 lying South of Wiggins Pass in Township 48 South, Mange 25 East, includ4ng all riparian rights appurtonant thereto whether by accretion i or reliction, lying westerly of an agreed boundary lino, as act forth in a certain agreetaent between � .. Beverly Investment Company, Curlew Corporation and .,. scepter Corporation, dated July 14, 1960; recorded *' � "::: July 25, 1960, in Q. R. Book 68 at page 235t deed between Forrest Walker, at al, to Eevewly Invest- w •:. " Mont company, an Illinois corporation, dated March 33, 1961. and recorded April 7; 1961, in ;.", O. R. Book B2, page 74; dead between John A. PtiMUg, C-9 =7 at al, to haveriy Investment Company, an Illinois , corporation, dated June 6, 1961, and recorded on July 5, 1961; in O. R. Book 67, page 419; deed between Collier Development Corporation, a Florida �. corporation, to Deverly Investment Company. an Illinois i• corporation, dated June 6, 1461, and recorded July 5, in O. R. Book 87 at page 395, dXCent for a 30 foot ; strip for road right -of -way in Section 20, Township ; 48 south• PAncs a 25 East, ih Collier comity►, Plorida, . the said right -of -way being described as follows' n4inninsg at a pour an the South line of the said Sectio^ 20, distant 2903 foot Nest of the Southeast- corrat t— greaf; run Hest. on the said South line ; 36,23 feats thohce North at right angles a distance "N WPM of 30 factr # ,hante East, parallel with the said MN tARMLL K". Moss as. NIVIOis. South line, a distance of 20 _0 f.rat, era ar lass, to V. a WIs that certain boundary line between Beverly Invest- ment Company and Scepter Corporation according Lo- an agreement dated July 14, 1960, and recorded July 25, 1960, in O. R. Book 68 at pages 215 to 250, inclusive, of the Public Record:. of Collier' County, Florida, thence Southeasterly along the aforesaid agreed boundary, a distance of 31 feet pore or less to the South line of said Section 20; thence West on said South line 190 feet more or less to the Point of Beginning. To be used as a County Road right -of -way annd only as a County Road right -of -way. Arid the said party of the first part does hereby fully warrant title to said land, and will defend the same against the ,lawful claims of-all persons whomsoever. This conveyance is made subject to the follovirl restrictioe'►a, to -Witt This conveyance is subJuCt to the CONDITIOW_ and RESTRIMUMS that a strip of land Z00 feat in width running across the entire width of the above described land• from the Gulf shore East to the side Westerly of thie agreed boundary line hercinabove referred ta# lying immadirtely Soucn of Wiggins Pass along the North side of the lanes above described and forming part of said land, shall not, nor shall. Coy part of said 200 'feat in width be built upon by any buildings or ohs tractions whatever, nor shall said strip of . .land 200 feat in width, or any part thereof, be . used in any way whiteve;r which shall be a nuisance to the owners or interfere With the. use and en jayncnt by the owner* of the land . lying teorth of Wiggins Pass. Those restrictive conditions shall be perpetu4l, and at all times construed ab covenants xunning with the land and shall bind the respective heirs, legal represen_ tatives and assigns of the respective parties hereto. IN WjrVj :Ss wliERSori the said first party has caused thaw prasontS to be ox+acuted in its name, and its corporate a9ai to be ho"ugto aftixad, by its proper offica;rs tharounto duly methorize+dr. the 1: f t 1 �e t t 3 F,�`1�D FA�.Ent4 Zay and year first above written. ST. CHARLES CHARITIES • - (CO&OR TE SEAL) ;. By President rotary In -the Presence Of: STATE OP ILI.VIOA5 cotp-TY OF Z2 i I ;EnBy CERTIFY that an this day• before me, an ottiee!r duly authorized to administer oaths and take aak owledgments. per on X appeared A-1 and .a.+"2- T Y. wall known tow a be then President and Secretary re .Apectively of t%e corporation naned as first party in the foregoing deed, and that that► severally acknowledged executing the same in the premancc 4= tam subscribing witnesses freely and volamtarily µnear authority duly 16_stejd in tAem by said corporatianr and that t %e $c *Al affixe.3 thereto is the true corporate seal of said corporation. wtTIJESS ray hand and official seal in the County and State IasC afareasid, this tho !_ day of April. A.D. 19656 (N(Y:ARY SCALY Notary Public 14,r My ca n+ission expires s nq_ �. j �,a,. �c /��• ;!` Qj., ~� if • ri ..'r ft Q45-oh jwwtKn *40616#i NtiKaii +W i � 1 ;i 1. 3 z 3 i- i •: i 7 .. .. LL t •, e.�.- 3�:.w"t:ni,.:i+it-.�::_ .r..— :E,:,t:•�..r..,....a: .. ,.. u.. ...,.�..,,, __. ... .m�rw�7.za RI'[ 190 WE 971 SYI�TE�" FLORIDA dfATEOFFLORI�A. wr DOGUMCNNAUkY_ TAMP TAY. �'} OQGL.:.E "tYAny Sr_1MP TAX > _ 900= 9900 r STATE -F STATE or FLORIDA j FLORIDA• 03cUNIENTA "' 5TAMMP�I R1.•�EN7�^w STAMP TAX gar+ s =�'��+ _ s L.1 Lk �� 9 9 0 0= )99,005 _ .rsy" I!5, IV D:4 1 .... ----------- Tr�TE of FLORI!]A �,• ST D3GUATE ca FLORIDA S KENVTAp STAMP TA% j CC bGcu.?.ENTAc' _5TF.MP TAX 15 2E hAllfts `t117PCllih .{ it i STAVE FLORIDA' p cA EN }� %ORI A a �tA*+ V Da {L1 r _44 n nc11 +4s a.�n 1 j 9 9 0 0 f STQ7> o'<Ft.ORIDA S'T`ATEarFLORICA '� . C10CLrMENtA6;' STAMP TAX '' yu,Y,�N a�N "xnt't�t+NU_.rASi K1is63 ;� �"u j �1 i�.� = ►'•i ?fit j 9 9 0 yt: ,'. 9 9 0 V_ t !•!ardCf Sta r; STATE-FLORID / STA•� E or F�5tbLORIDA K- ?ZU,.CNU-M a f]GUME L -�f cr+� TAX f�r«•es��y 9 9 0 Dz 9 8 fl O:w iJ Q i �a �'y� ii i1 Y w H is "w: YG"',:Ta • 1 C.1�11L11p c r STATI= cr FLOPICIA 1' t IQA .. lcum NNrn,c+�ti �TA►c tnx '� may. tyt + Nt:11i'fSl" s.:.F? �' Ifs /I4'i1 r' •.. tJ `$ ilk fib,/ ai . Tw•rP"4iN��,�. ;1140ri! �;... ...77"�•tts:: SATE cr FLORlQl " PC y' Coeur" '!AL!l: STAMP TA fi111rs3 �: 7 . Goo's a .i',� i ►•rte° �rYl \i1 R ��YM1r7. f►iL�N� ,' .. ; . , .- !. if�i*:. January 23, 2012 Old Business 7 -b 25 of 32 Gary /Jack, To complete the response —there were 6,384 residents beach parking stickers given by the City of Naples in FY 12. They do not distinguish between resident and non - resident; however, they have begun to sell the non - resident sticker for the City recently and will have that data in the future. Let me know if you'd like further info. Barry From: WilliamsBarry Sent: Monday, January 09, 2012 11:55 AM To: McAlpinGary; Wertlack Cc: ZimmermanSue; GreeneColleen; KittilaSidney; RamseyMarla; OlsonNancy Subject: RE: TDC November 28 Gary /Jack, We have a breakdown of stickers that we provide which is 93% to residents and 7% to non - residents. Without a formal survey we would be pressed to offer any more than what we have recently indicated regarding anecdotal information from staff on the number of resident versus non - resident use. We are soliciting from the City of Naples the same info and have asked Ann Marie Ricardi for that breakdown. We hope to hear from her by COB Monday. Marco as your aware provides for residents in their private beach and the Marco residents use of public beaches is unclear. Let me know if I can provide more detail. Barry From: McAlpinGary Sent: Wednesday, January 04, 2012 5:17 PM To: RamseyMarla Cc: ZimmermanSue; GreeneColleen; WilliamsBarry; KittilaSidney; Wertlack Subject: FW: TDC November 28 Importance: High Marla, We responded to what the Commissioner requested in her email to Leo. Attached is the minutes of the TDC meeting in November with items that the TDC was requesting (Page 2 and two locations on page 3). We usually provide a response to the TDC requests at the next meeting. The next meeting is the fourth Monday of January. That was my plan as Jack Wert usually coordinates the responses. Here is an update to the other TDC items requested on page 2 and the top of page 3. January 23, 2012 Old Business 7 -b 26 of 32 1. Item 1 - The bathroom information is included on the attached spreadsheet with the exception of the City of Naples. I have requested this information from Joe B. the responsible individual for this area. 2. Item 2 - The new Tigertail beach facility is on hold Until the FEMA flood maps for the City of Marco Island are approved. The designation will change to AE which will allow us to build a flood proofed facility on grade. 3. Item 3 — I am requesting Sue Zimmerman to provide documentation that the western portion of Vanderbilt Beach Road is a County road and also provide the property map showing the road ownership split at Bluebill where the road forks south to enter the State park. See item 3 on the TDC minutes. 4. Items 4 and 5 —Colleen Green needs to respond on these. Here is an update to the items requested in the middle of page 3. 1. Item 1— an analysis on the utilization of collier county beach parking spaces between residents and non residents will need to be provided by Barry Williams if any information exists. 2. Item 2 — an analysis of the beach stickers issued by Maples, Marco and the County will need to be provided by Barry Williams. 3. Item 3 — an analysis of the room availability county wide for gulf front properties will need to be provided by Jack Wert. 4. Item 4 - An analysis of beach Parking for the City of Naples and all unincorporated Collier County is attached. N .0 O rl- N N M U) N N C Z .co N 7 Cl) :3 m O C "O O N H Z W 2 W to Z OC Q Z Y Q a cN L O O m 3t N W U a a N U J m a O Z J Z O F- LU J Q > N W U w V Q oL a N a. N U V J J m m a � O O Z Z J J Z Z O O W W Q Q > > � N M V e-1 M N 01 r-4 00 Itt N In In W W V V a Q CL n. N N U U J J CL � CL a W u Q a cn U J m CL w to w V Q a N U J a to w U Q a Ln U J rL V) W W U Q U a a Ln N U u J J m a 0- O O Z Z 2 p 0 Z 0 Z 0 p Z Z J J N 0 J J J J Z Z Z Z Z Z Z O O Q O O O O F- F- F- F- F- F- F- W W W W W W W J J J J J J J > > > > > > > N W U a a N U J m a O Z J Z O F- LU J Q > N W U w V Q oL a N a. N U V J J m m a � O O Z Z J J Z Z O O W W Q Q > > � N M V e-1 M N 01 r-4 00 Itt ~O m Q p m � 02{ cn O m J w Z O J CO � LLJ Z Z m Q W LLJ Z o� � Q 2 2 2 Q w Q L O 0 H Q m Q Q Q N VO Ow 0 w m Z O w w w 0= Co in = p Z L m= m m U Z w Q wm Q w w J _J a w a 'U co m } a O� w w w Z O O L v a () O w J 0 0 0 V U m a Q p a Z Z J Q Q a owf Q aC Ow Z >> 2 V D 00 00 N J O H 0 J w O m 0 H 0 V 0 = 00 00 N J O January 23, 2012 Old Business 7 -b 28 of 32 CITY OF NAPLES BEACH PARKING STUDY (JOINT CITY- COUNTY STUDY) JANUARY 15, 2009 On January 15, 2009, representatives of the City and County undertook a joint study of public beach parking spaces located within one - quarter mile of a beach end. The attachment reflects the results of the study by location and spaces. Using the State criteria of one - quarter mile, measurements were made of parking at beach ends, at public park sites and included hardscape parking in the public right -of -way along streets and avenues within the designated distance. The numerical data in the parking study is effective the date of the study, with the results being subject to change as site improvements occur through -out the community. The attached study results have been authenticated by the following representatives: _ George urdo t�JAVA o� Date Date Allen Madse r, Date k� _ q Tabl January 23, 2012 Old Business 7 -b 29 of 32 e 1: Available Beach Parkin -Cit y of Naples LOCATION METERED PERMIT* TOTAL Seagate/Naples Cay 0 County 0 Gulf Shor south Naples Cay 0 26* 26 Horizon Way 21 17 2 HC 38 Vedado Way 25 14 2 HC 39 Gulf Shore @ Vedado 0 6* 6 Via Miramar 29 12 2 HC 41 Gulf Shore north of Park 34 51* 85 Lowdermilk Park 46 164 6 HC)- 210 South Golf Drive 0 24* 24 8 Avenue South 20 1 1 HC 21 7W-Avenue North 10 4 14 North Lake Drive 19 20* 39 6th Avenue North 5 5 1 HC 10 4w-Avenue North 11 4 15 Y -Avenue North 10 4 14 2`1 Avenue North 12 4 16 1$ Avenue North 11 6 17 Central Avenue 8 4 12 1 Avenue South 5 12 17 2" Avenue South 7 4 11 Td Avenue South 8 6 14 415'-Avenue South 8 7 4 HC 15 5 Avenue South 34 20* 54 6 Avenue South 4 8 12 7 Avenue South 7 9 16 8 Avenue South 6 5 1 HC 11 -6w-A---venue South 11 4 15 10 Avenue South 9 35 44 1 1th Avenue South 8 5 13 Broad Avenue South 49 22* 71 12 Avenue South 25 8 8 HC 33 Pier Parking Lot 81 0 81 13 Avenue South 31 13* 44 14 th Avenue South 16 14* 30 15 Avenue South 10 7 17 16 th Avenue South 16 14 30 1117 1h Avenue South 7 3 10 January 23, 2012 Old Business 7 -b 30 of 32 18 Avenue South 12 13 25 21s Avenue South 0 21 21 32" Avenue South 9 7 16 33` Avenue South 10 7 17 Gordon Dr & 2" St 0 51 * 51 3` St south of 5 Ave 0 10* 10 TOTAL 634 671 1305 Source: Joint City /County Inventory of 15Jan09 * Notes: a) Handicapped spaces and unrestricted spaces were included under'permit' spaces; a detailed breakdown is below. b) Handicapped spaces are identified above and are included in the number of 'permit' spaces. c) Restricted spaces were not counted. d) Bike racks were not counted (Note: 1 @ Horizon & 1 @ Vedado). e) Private parking on private property was not included. f) No parking spaces were allocated at the Alligator Lake Park. g) Detailed breakdown is as follows: Totaled Meter Spaces: 634 Total Permit Spaces: 404 Total Unrestricted Spaces: 240 Total Handicapped Spaces: 27 TOTAL SPACES 1305 January 23, 2012 Old Business 7 -b 31 of 32 CITY OF NAPLES BOAT LAUNCHING & PARKING INVENTORY January 16, 2009 SUBJECT: The following is a summary of City boat launching facilities (Note: the facilities described herein are for `Naples Landing'; non -city facilities within the City include Bay View Park [County] and miscellaneous private facilities). NAPLES LANDING: Number of boat launch lanes: Number of boat - trailer parking spaces: for law 3 (does not include the single commercial loading facility or canoe /sailing launch facility). 45 (37 metered/5 unrestricted on 10th Ave /2 reserved for enforcement). Number of automobile parking spaces: 13 (unrestricted parking). r January 23, 2012 Old Business 7 -b 32 of 32 Collier County Available Beach Parking Location Available Parking Barefoot Beach Access 96 Barefoot Beach Preserve 362 Delnor- Wiggins State Park 355 Vanderbilt Bluebill access 17 Conner Park Beach Parking Facility 155 ** Vanderbilt Beach Road Street 21 Vanderbilt Parking Garage 340 Clam Pass Park 172 N. Gulfshore Access N. of Seagate 38 Tigertail Beach 245 South Marco Beach Access 70 Total 1871 ** This area was designed for beach parking. It is 760' outside the .25 miles area Collier County Available Boat Trailer Parking Location Auto and Trailer Auto only Santa Barbara Boat Launch 10 25 Delnor- Wiggins State Park 29 0 Bayview Boat Launch 16 35 Bayview Boat launch (future) (Permitting) add 24 future net 7 loss Bayview Boat Launch (rezone) (Pending) Future 53 Cocohatchee Boat Launch 58 62 Collier Blvd (CR 951) Boat launch 19 5 Improvements(CR 951) Boat launch (Permitting) add 65 future 2 Caxambus Boat Launch 22 32 (permitting) Goodland Boat Park Future 75 Future 16 Port of the Islands Totals 234 161 January 23, 2012 Old Business 7 -c 1 of 5 EXECUTIVE SUMMARY Recommendation to approve revisions to the Tourist Development Council (TDC) recommended guidelines for payment or reimbursement of expenses related to attracting a group meeting to Collier County, and for County Finance to pay expenses covered by these guidelines up to an annual total program cost of $150,000 OBJECTIVE: To recommend staff requested revisions to guidelines for payment or reimbursement of travel expenses to meeting planners, group meeting hotels, travel journalists and travel agents. CONSIDERATIONS: The Board of County Commissioners (BCC) approved the use of emergency advertising funds in the amount of $500,000 on February 22, 2011 to support a special promotion to increase the number of meeting planners selecting our destination for their meetings and events. On January 10, 2012, the BCC approved the guidelines recommended (8 -0) by the TDC on November 28, 2011. Staff had requested the BCC approve some enhancements to those guidelines developed through input from meeting planners and by a sales committee of Collier meeting hotel sales professionals. The BCC requested that staff review those enhancements with the TDC and bring them back to the BCC for approval at a future meeting. Below are the suggested changes and enhancements to the Group Meeting Planner Guidelines: • Add the term "Fam" (short for Familiarization Trips) to the title of the guidelines and wherever the word "Site" is used. The wording should read "Site /Fam" in all Guidelines bullet points. • To the first paragraph of the Guidelines, add the sentence "It covers in- market Fam /Site trips for groups of planners seeing the destination and being hosted by area hotels, attractions and destination venues and includes all types of transportation." • In the fifth bullet point, add the sentence "Site /Fam reimbursement to hotels and attractions or restaurants /venues hosting multiple planners for specific events will qualify for reimbursement." • In the eighth bullet point, add the sentence "A tourism department staff members' County Purchasing card will be used for some payments in instances where practical." • Bullet # 13 should read: "All transportation and other expenses from the planner(s) or their client (s) will be booked by a travel agent of the planner's choice or by a Collier County local Travel Agent." • Add new bullet # 16 to read; "Another qualification that would justify planners on a Site /Fam would be if they are already in the destination with January 23, 2012 Old Business 7 -c 2of5 a group of planners for another event and a pre or post Site /Faro is planned around their attendance." Add bullet point # 23: "If the specific planner has had a recent site in the destination, they may not qualify for a second site. The CVB staff will look at each set of circumstances to qualify the planner for a return trip." Add bullet # 24: "Clients of planners who are decision makers or contract signers can also qualify for site /fam reimbursements." Add bullet # 25: "Hotels may apply for Site /Faro funding assistance if they are bringing a group of planners/ clients in at the same time hosting events for them locally." FISCAL IMPACT: The budget of $150,000 for this use of tourist tax emergency funding is in the approved FY 12 Fund 196 budget. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. ADVISORY BOARD RECOMMENDATIONS: The Tourist Development Council (TDC) recommended approval of the original guidelines (8 -0) at their November 28, 2011 regular meeting. RECOMMENDATION: Approve the Tourist Development Council recommended guidelines for payment of meeting planner travel and other expenses related to attracting a group meeting to Collier County and authorize County Finance to pay expenses covered by these guidelines up to a total annual program cost of $150,000. PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: In- Market Meeting Planner Site /Fam Guidelines FLORIDA'S "° LAST PARADISE Convention & Visitors Bureau 2800 N. Horseshoe Drive Naples, FL 34104 Phone: 239 -252 -2384 Fax: 239-252 -2404 www.ParadiseCoast,com January 23, 2012 Old Business 7 -c 3of5 In- Market Meeting Planner Site /Farr Guidelines FY 12 Budget $150,000.00 These guidelines cover support of in- market Sites and Familiarization (Fam) trips for the purpose of bringing meeting planners to the destination. It covers both hotel specific Sites and Convention & Visitors Bureau (CVB) planned destination Sites. It covers in market Fam trips for groups of planners seeing the destination and being hosted by area hotels, attractions and destination venues and includes all types of transportation. In order to qualify for funding for assistance with a Site /Fam the following criteria must be followed: The CVB will offer transportation reimbursement as an added incentive for group meeting planners to encourage them to visit the destination when comparing our area to other competing destinations. The planner must have an open, active Request for Proposal (RFP) with one of our group meeting properties. All submissions for CVB Sites /Fams funding should be sent via email to Debide .colliergov.net and cc: JackWert(a)collier_ ov.net . We will respond to each request within 72 hours. • The CVB must have funding available in the fiscal year budget that the Site or Fam will occur. • Site /Fam planning must be done with CVB staff support and knowledge. • The CVB staff must be allowed to attend the Site /Fam (as available) or an event that is part of the Site /Fam and be able to provide destination marketing materials, CVB collateral, welcome gifts and to deliver a welcome presentation of up to 5 minutes to the planner. • The request for funding must be delivered to the CVB staff in writing for a specific amount documented with written estimates. • The request for funding cannot be for rooms or other hotel in kind trade or for on -site restaurant expenses. Site /Fam reimbursement to hotels and attractions or restaurants /venues hosting multiple planners for specific events will qualify for reimbursement. • The request for funding must include the number of people expected in attendance, an attendee list (will be held in confidence by the CVB) that includes planner name, Company, email and phone for follow up tracking and accountability by the CVB. Participant list will be shared with all County entities who participated in the Site /Fam. • No funding for "over the top events" will be approved- events must be "industry practical ". • All funding requests and estimates must be received by the CVB in advance of the event so that Purchase Orders' can be requested and in place prior to the Site /Fam. A tourism department staff members' County Purchasing card will be used for some payments in instances when practical. • All approved funding requests must be tracked by the hosting hotel and reports sent to the CVB monthly on ROI (Return on Investment) or potential FLORIDA`S "" LAST PARADISE Convention & Visitors Bureau 2800 N. Horseshoe Drive Naples, FL 34104 Phone: 239 -252 -2384 Fax: 239-252-2404 www,Parad iseCoast.com January 23, 2012 Old Business 7 -c 4of5 ROI, including dates, room nights and revenue potential, and potential Food & Beverage (F &B). Planner company name and contact information must also be provided with this information. • Lost business reports will also be required by the hotels if the planner does not contract the group in their hotel. • The Site /Fam participants must have the potential to bring future group business to Collier County and must have an open RFP with at least one Collier hotel. • Allowable Site /Fam transportation expenses will include the lowest available Coach Airfare, airport transfers, mileage reimbursement at the current County rate, or other transportation means to get the planner(s) /Clients to the County. • All transportation and other expenses from the planner(s) or their client (s) will be booked by a travel agent of the planner's choice or by a Collier County local Travel Agent. • The CVB has the authority to plan Site /Fam itineraries with the greater good of the County in mind showing multiple hotels to the planner that fit the RFP parameters, and offsite venues, restaurants, attractions and other venues that would entice the planner to book the destination. • Our destination needs to be on the planner "Short list ". • Another qualification that would justify planners on a Site /Fam would be if they are already in the destination with a group of planners for another event and a pre or post Site /Fam is planned around their attendance. • Planners need to fly into RSW Southwest Florida International Airport if at all possible, with Ft. Lauderdale or Miami as possible alternatives. • Hotels will work with the CVB to coordinate these Sites /Fams and in hosting planner complimentary accommodations, meals in kind and transportation assistance. • On occasion, hotels will be requested to assist in planning Sites /Fams to the destination if the CVB is not available for this assistance. • The CVB will inform planners who send their RFP's to the CVB for distribution to our area hotels that this Site /Fam "free" transportation is available and encourage them to come to the area for the Site /Fam. • The hotels may also request CVB Site /Fam transportation funding for Sites /Fams with planners that they have open RFP's with that need an extra incentive to close the contract. • A 50 room night minimum is required for planners to receive transportation incentives from the CVB or hotel partners. • If the specific planner has had a recent Site /Fam in the destination, they may not qualify for a second site /fam. The CVB staff will look at each set of circumstances to qualify the planner for a return trip. • Clients of planners who are decision makers or contract signers can also qualify for Site /Fam reimbursements. • Hotels may apply for Site /Fam funding assistance if they are bringing a group of planners /clients in at the same time hosting events for them locally. FLORIDA'S'"" LAST PARADISE Convention & Visitors Bureau 2800 N. Horseshoe Drive Naples, FL 34104 Phone: 239 -252 -2384 Fax: 239 -252 -2404 www, Parad iseCoast.com January 23, 2012 Old Business 7 -c 5of5 Other Tourism Industry Partner Sites /Fams: • Local Transportation Companies may apply to receive Site /Fam and RFP enhancement funding if transportation is the key issue to close the contract. • Collier Transportation companies may apply for assistance of up to 50% of their retail cost. Reimbursements will be for no more than 50% of actual retail cost for the service. • Off -site event venues may also apply for transportation funding to get planners Sites /Fams to their venues in order to help close the sale and go to contract. • In -kind services or donations are expected from all tourism partners participating in the Site /Fam. • Group market media may also be invited to attend, photograph events and interview planners and would qualify for transportation funding. (This does not apply to all media, only group market). January 23, 2012 New Business 8 -b 1 of 31 EXECUTIVE SUMMARY Recommendation to approve a change in the use of funds for a tourist tax Category C -2 grant to the Golisano Children's Museum of Naples in the amount of $50,000 OBJECTIVE: To review and recommend a change in the intended use of a portion of the grant to the Children's Museum due to a scheduling change in the installation of one of the traveling exhibits. CONSIDERATIONS: The Golisano Children's Museum of Naples was approved for an FY 12 tourist development tax Category C -2 grant in the amount of $100,000. A portion of that grant was planned for the marketing of a traveling exhibit called "Space Kidettes." Due to a longer than expected timeline in design and fabrication of that exhibit, it will not be available as an exhibit in the new museum during the grant period. C'mon Executive Director has requested a change in the use of that portion of the grant designated for the "Space Kidettes" exhibit per the attached memo. The new use of grant funds would be to promote an exhibit called, "Super Kids Save the World!" that the new museum will bring to Naples instead of "Space Kidettes." This is a national traveling exhibit developed by The Magic House — the St. Louis Children's Museum (one of the premier children's museums in the country) and is based on a best - selling book. Attached are some images of this traveling exhibit. Staff believes that this new use of the TDC Category C -2 grant funds would be a big promotional asset to the new museum and assist in building attendance over the summer of 2012. FISCAL IMPACT: There is no fiscal impact to this change in use of the Category C -2 grant funds for promoting exhibits in the new Children's Museum. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. RECOMMENDATION: Recommend a change in the use of up to $50,000 of the approved Category C -2 tourist tax grant to the Golisano Children's Museum of Naples for the promotion of the exhibit "Super Kids Save the World!" which the new museum would bring to Naples instead of the exhibit "Space Kidettes." PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: Request letter from Joe Cox, C'mon Executive Director & drawings January 23, 2012 New Business 8 -b 2of31 January 16, 2012 Mr. Jack Wert, Tourism Director Collier County TDC 2800 N. Horseshoe Drive Naples, FL 34104 Dear Jack, Good talking to you regarding our TDC Grant. As we discussed, our traveling exhibit "Space Kidettes "will not be opening during the grant period due to a longer timeline than expected in design and fabrication. We are proposing to bring an exhibit called, "Super Kids Save the World!" to Naples instead of "Space Kidettes ". This is a national traveling exhibit developed by The Magic House — the St. Louis Children's Museum (one of the premier children's museums in the country) and is based on a best - selling book. I've attached some images of the exhibit. The Golisano Children's Museum of Naples was awarded $100,000 in the TDC 2011 — 2012 grant cycle to fund two traveling exhibits, "Space Kidettes" and "World Cafe ". We would request that the $50,000 allocated towards the promotion of "Space Kidette" be used to promote "Super Kids Save the World ". All recognition outlined in the grant request would remain as promised. Please let me know if you have any questions. Best regards, Joe Cox Executive Director Golisano Children's Museum of Naples PO Box 2423 Naples, FL 34106 Tel: (239) 784 -1879 Web: www.cmon.org . r, - I V1 The mission of The Golisano Children's Museum of Naples is to provide an exciting, inspiring environment where children and their families play, learn and dream together. find us on Facebook January 23, 2012 New Business 8 -b 3of31 ImytLING tAIIII INIQWh no% George was keen to get on and save the world. He pickly ate his breakfast and tossed his leftovers in the trash can. "Slow down George" said Grandpa. "We might be able to use some ofthat again." "But it's trash" said George looking puzzled. "Aha" laughed Grandpa, "don't be too sure" Don a Super Hero cape. January 23, 2012 KI.— P,cin,.Qc R-I Put, on a cape and boot,-, and take the Super KI6 Pledge- I promise to do m� beo-t to take care of mu world! Take the Super Kid pledge to take care of our world. Pull on your Super Hero boots January 23, 2012 New Business 8 -b 6of31 I THE HOUSE Prepare and pack a healthy lunch with re- usable containers. January 23, 2012 ,1_1 Rusiness 8 -b Create bedding for the uu, it -r -- Save energy by hanging clothes on a clothesline "I don't have time to hang out washing," said George "I'm a world saving superhero, you know!" "EXACTLY ", said Grandpa. "Saving electricity will help you save the world." January 23, 2012 New Business 8 -b 9of31 Turn the compost with a garden rake. Pick fresh vegetables in the garden to take to the market. IN lit January 23, 2012 New Business 8 -b 10 of 31 twit% January 23, 2012 New Business 8 -b 11 of 31 Make the rabbits comfortable with shredded paper bedding Feed the rabbits carrots from the garden January 23, 2012 New Business 8 -b 12 of 31 t I $lot wl I,,,' The charity shop in town was such fun that George almost forgot he was saving the world. "Say goodbye to your old clothes and books!" said Grandpa. "But say hello to a fancy dress," said Flora.. January 23, 2012 New Business 8 -b Arrange the display windows with interesting re -used items Try on funky clothes and see the result in the many mirrors January 23, 2012 New Business 8 -b 14 of 31 $lot atwoost Make new clothes for a paper doll Play music on record players, radios and cassette recorders Produce greeting cards from a wide variety of recycled materials 12 3 -b January 23, 2012 New Business 8 -b 16 of 31 wtsttwl, ti LtI Remember the four Rs. Reduce! Use less of everything. Re -use! Clean it up and use it again. Repair! Fix it and use it again. Recycle! Turn it into something else useful. January 23, 2012 New Business 8 -b 17 of 31 Use a microscope to identify algae from other microorganisms. Activate a magnetic spinning mechanism to maximize the growth of algae January 23, 2012 New Business 8 -b 18 of 31 RESEARCH Ltl Operate the levers to learn about solar power. Turn a hand crank generator to experience the difference between in- candescent and compact fluorescent light bulbs. January 23, 2012 New Business 8 -b 19 of 31 Pump algae water through a photo- reactor Wear a lab coat just like a real scientist Learn about the importance of algae in bio -fuel production by playing a fun virtual algae game January 23, 2012 New Business 8 -b 20 of 31 RECYCLING C We can sort the rubbish for recycling, now," said Grandpa. "Oh Grandpa, this isn't what I mean by saving the world!" said George crossly. "Maybe not," said Grandpa. "But we're doing it for real," "For real ?' said George, "Yes,' said Grandpa, smiling, 'you've been saving the world all morning." January 23, 2012 New Business 8 -b 21 of 31 Take on the role of workers in a recycle center January 23, 2012 New Business 8 -b 22 of RECYCLING CEN1�R Play a rapid -paced computer game to see who can sort recycled materials the fastest January 23, 2012 New Business 8 -b Sort trash onto a conveyor belt system Wear a hard hat and safety vest. Drive a recycling truck. DUCE FU January 23, 2012 New Business 8 -b 24 of 31 M We'll go into town now," said Grandpa. "But we haven't got the car today," said George. "So we'll cycle, which means we won't be wasting any —" "Gasoline ?" said George. "Exactly," said Grandpa. January 23, 2012 Clean the windshield with a homemade and safe cleaning product. Climb through a tire tunnel from tires ready to be recycled. January 23, 2012 New Business 8 -b 26 of 31 OfL W �mm- $I Fill the tank with biofuel January 23, 2012 New Business 8 -b 27 of 31 Explore the convertible Smart Car ftwhtRs I January 23, 2012 New Business 8 -b 28 of 31 htwItT "Eating these strawberry tarts helps save the world too." said Grandpa. "Things you buy at a Farmer's Market are grown locally so they haven't had to travel thousands of miles using up gasoline all along the way. They're fresh, so they're better for you " "A January 23, 2012 New Business 8 -b Sell fruits and vegetables in a local outdoor market. Pick apples from a special tree. Arrange baked goods, cheese and bread for sale under a colorful awning January 23, 2012 New Business 8 -b 30 of 31 fARhtRS' h RRKET Ride a bike to generate energy to power a streetlight. January 23, 2012 Pick apples from a special tree. Arrange the produce in the Farmer's Market January 23, 2012 New Business 8 -c 1 of 2 EXECUTIVE SUMMARY Progress Report on the Tourist Development Council (TDC) special Sub Committee meetings OBJECTIVE: Report to the full TDC on the progress to date of the special TDC Sub Committee. CONSIDERATIONS: Commissioner Hiller appointed a special subcommittee of the TDC in April, 2011 to review the current funding and marketing efforts to attract visitors to our community. The members of the subcommittee include Commissioner Hiller, Chairman, Councilman Jerry Gibson, Clark Hill, Rick Medwedeff, Bob Miller and Murray Hendel. The subcommittee has met nine times since April, 2011 to discuss comparative funding of competing Florida destinations, current marketing and media plans and implementations, leisure and group marketing initiatives and possible alternatives for enhancing the ability to market our destination on a more year - round basis. The subcommittee members have identified several important findings: 1. In order to remain competitive, our Convention & Visitors Bureau (CVB) must find new sources of revenue to support year -round destination advertising and promotion efforts, resulting in more year -round visitation and spending in Collier County. 2. Our destination recorded an average annual occupancy of 63% in 2010 and 66.6% in 2011. That equates to an average unsold accommodations inventory of 33.4 %. In our high season that occupancy is near capacity. In the summer and fall, those occupancies drop to about 50 %. Filling a larger percentage of rooms would drive more revenue to businesses in our community and sustain year -round employment opportunities. 3. A major drawback to future growth in visitation is our lack of nighttime entertainment options. More group meetings, international visitors and domestic travelers will be attracted to our community if we have more nighttime offerings. 4. Our public transportation system is not visitor friendly. Encouraging more taxi and van service, especially in the later evening hours, will support more visitors to our community. 5. There is a misconception that the tourism industry only supports low paying jobs. A special study could document the true level of wages paid in our largest private sector industry. That same study could document the significant total tax contribution of the tourism industry to Collier County. January 23, 2012 New Business 8 -c 2 of 2 6. Our area is lacking in direct air service into Ft. Myers International Airport. At present we have no commercial air service into Naples Municipal Airport. Attracting more air carriers to use these facilities will bring many more year -round group and leisure visitors to our area. 7. Local media coverage and support of the tourism industry in Collier County, the area's largest private sector employer, is lacking. The CVB's Community Relations program should be enhanced to get ongoing information to continually update our local and regional media and the Collier tourism industry with positive news stories and feature story ideas. 8. At this time the economic condition of our community cannot support an increase in the tourist development tax. 9. Additional study on the current allocation of the tourist development tax is needed to identify possible short ; and long term adjustments that could fund more year -round destination marketing efforts. 10. Additional studies and research has been requested by the subcommittee members for presentation at the February subcommittee meeting. The subcommittee findings were presented to a group of tourism industry leaders and interested citizens in June. That group was later provided copies of the FY 11 CVB Strategic Marketing Plan, and the proposed budget for FY 12 for all tourist tax functions, and asked to prepare their comments and suggestions for the Sub Committee in July. Those participant comments were recorded and included in the draft of the FY 12 Strategic Plan for Naples, Marco Island and the Everglades. The draft Strategic Marketing Plan for marketing the destination was presented to the Collier County Lodging & Tourism Alliance on August 31 and to the Tourism Advisory Roundtable in September for review and comment. The suggestions from those meetings were incorporated into the strategic marketing plan and presented to the TDC on September 6. The TDC recommendation was presented to the Board of County Commissioners on October 11, 2011 and was unanimously approved. FISCAL IMPACT: The Tourism Department proposed FY 12 budget includes the necessary funding to support the current Strategic Marketing Plan for the destination. RECOMMENDATION: Receive the progress report on the special TDC Sub Committee meetings and preliminary findings. SUBMITTED BY: Jack Wert, Tourism Director TDC MEETING DATE: January 23, 2012 January 23, 2012 New Business 8 -d 1 of 10 TDC EXECUTIVE SUMMARY Tourist Tax Financial Review OBJECTIVE: Review tourist development tax fund balances for Q 1 FY 12 CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92 -60. The attached spreadsheets outline the position of each of our funds for the 1St fiscal quarter of FY 12. The financial status at this point is unremarkable. The following tourist tax funds are in balance and there are no significant variances to report. Fund 184 - Advertising and Promotion Fund 193 - Non - County Owned & Operated Museum Grants Fund 194 - Tourism Department Operating Expenses Fund 196 - Emergency /Disaster Recovery Advertising Fund 183 - Beach Park Facilities — Coastal Zone Management Fund 185 — Administrative Fund — Coastal Zone Management Fund 195 - Beach and Management — Coastal Zone Management Fund 198 - County Owned and Operated Museums - Public Services Division FISCAL IMPACT: This item is for review and comment. No financial impact is involved. RECOMMENDATION: Staff requests the TDC review the Q 1 FY 12 Financial Report. This item is for information only. SUBMITTED BY: Jack Wert, Tourism Director TDC MEETING DATE: 1 -23 -12 FY 12 TDC Budget Compare Report -Initial 1st Quarter October 1, 2011 thru December 31, 2011 January 23, 2012 New Business 8 -d 1/19/201212:53 PhW Of 10 Fund 183 (Capital Fund) - Cat A Beach Park Facilities - Accounts for 1 /3rd of Cat. A. dollars devoted to Beach Access projects Expenses FY 11 Actual FY 12 Approved FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr Variance Personal Service 0 0 0 0 0 Annual Budget Operating 7,300 9,100 Work Order Issued 4,550 Total PO/WO & compared to PO + Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 0 0 0 0 n/a Operating 7,300 9,100 0 4,550 4,550 -50.0% Capital 0 0 0 0 0 n/a Projects 403,863 7,327,591 1,018,718 524,478 1,543,196 - 78.9% Remittances (Grants & Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 1,050,000 50,000 0 50,000 50,000 0.0% Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer - Constitutional 43,943 53,800 0 4,016 4,016 -92.5% Transfer to Grant Fund /Match 0 0 0 0 0 n/a Reserves 0 5,420,800 0 0 0 - 100.0% Total Expense (Under) /Over 1,505,106 12,861,291 1,018,718 583,044 1,601,762 -87.5% Revenue TDC Tax Revenue 2,197,156 2,153,300 0 200,811 200,811 - 90.7% TDC Tax Settlement 93,662 0 0 0 0 n/a Revenue Reserve 0 (107,700) 0 0 0 n/a Intergovernmental Revenue 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements /Misc 22,274 0 0 0 0 n/a Reimbursements Inter Dept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 18,107 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan /Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 81,537 50,000 0 13,816 13,816 -72.4% Ca rryforward 10,148,300 10, 765,691 0 10, 765,691 10, 765,691 0.0% Total Revenue (Under) /Over 12,561,035 12,861,291 0 10,980,318 10,980,318 -14.6% FY 12 TDC Budget Compare Report - Initial 1 st Quarter October 1, 2011 thru December 31, 2011 January 23, 2012 New Business 8 -d 1/19/201212:53 Pkv Of 10 Fund 184 (Cost Center Fund) - Cat B Marketing and Promotion - Accounts for 4th penny dollars devoted to marketing and promotion . Expenses FY 11 Actual FY 12 Approved FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr Variance Personal Service 0 I Purchase Order I I 0 Annual Budget Operating 4,487,810 4,181,341 Issued 673,782 Total PO/WO & compared to PO + Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 0 0 0 0 n/a Operating 4,487,810 4,181,341 2,839,004 673,782 3,512,786 -16.0% Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances (Grants & Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer - Constitutional 66,580 82,100 0 6,085 6,085 -92.6% Transfer to Grant Fund /Match 0 0 0 0 0 n/a Reserves 0 0 0 0 0 #DIV /0! Total Expense (Under) /Over 4,554,390 4,263,441 2,839,004 679,868 3,518,871 -17.5% Revenue TDC Tax Revenue 3,329,024 3,262,500 0 304,259 304,259 -90.7% TDC Tax Settlement 141,911 0 0 0 0 n/a Revenue Reserve 0 (164,100) 0 0 0 n/a Intergovernmental Revenue 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements /Misc 0 0 0 0 0 n/a Reimbursements Inter Dept 0 0 0 0 0 n/a Contributions 53,934 20,000 0 1,053 1,053 - 94.7% Transfers 0 0 0 0 0 n/a Transfer frm 183 1,050,000 50,000 0 50,000 50,000 0.0% Transfer frm 194 0 227,400 0 56,850 56,850 -75.0% Transfer frm 195 150,000 150,000 0 37,500 37,500 -75.0% Transfer Tax Collector 27,435 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan /Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 12,030 5,000 0 1,510 1,510 -69.8% Carryforward 654,000 712,641 0 712,641 712,641 0.0% Total Revenue (Under) /Over 5,418,333 4,263,441 0 1,163,812 1,163,812 -72.7% FY 12 TDC Budget Compare Report -Initial 1st Quarter October 1, 2011 thru December 31, 2011 January 23, 2012 New Business 8 -d 1/19/201212:53 P,v of 10 Fund 193 (Cost Center Fund) - Cat C (Non County Museum) - This fund distributes monies on a grant basis to non - county museum facilities. Expenses FY 11 Actual FY 12 Approved FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr Variance Personal Service 0 0 Purchase Order 0 0 Annual Budget Operating 0 1,200 Issued 600 Total PO/WO & compared to PO + Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 0 0 0 0 n/a Operating 0 1,200 0 600 600 -50.0% Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances (Grants & Aid) 168,293 403,007 51,039 64,668 115,707 -71.3% Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer - Constitutional 6,344 7,800 0 580 580 -92.6% Transfer to Grant Fund /Match 0 0 0 0 0 n/a Reserves 0 0 0 0 0 n/a Total Expense (Under) /Over 174,637 412,007 51,039 65,848 116,887 -71.6% Revenue TDC Tax Revenue 317,190 310,900 0 28,990 28,990 - 90.7% TDC Tax Settlement 13,521 0 0 0 0 n/a Revenue Reserve 0 (15,500) 0 0 0 n/a Intergovernmental Revenue 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements /Misc 0 0 0 0 0 n/a Reimbursements Inter Dept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 2,614 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan /Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 1,791 0 0 372 372 n/a Carryfonaard 8,600 116,607 0 116,607 116,607 0.0% Total Revenue (Under) /Over 343,715 412,007 0 145,969 145,969 -64.6% FY 12 TDC Budget Compare Report - Initial 1st Quarter October 1. 2011 thru December 31. 2011 January 23, 2012 New Business 8 -d 1/19/201212:53 Pft of 10 Fund 185 Beach Renourishment & Project Management Expenses FY 11 Actual FY 12 Approved FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr Variance Personal Service 0 460,700 Purchase Order 84,657 89,763 Annual Budget Operating 0 157,500 Issued 68,256 Total PO/WO & compared to PO + Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 460,700 5,105 84,657 89,763 - 80.5% Operating 0 157,500 0 68,256 68,256 -56.7% Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances (Grants & Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer - Constitutional 0 109,300 0 8,154 8,154 -92.5% Transfer to Grant Fund /Match 0 0 0 0 0 n/a Reserves 0 0 0 0 0 n/a Total Expense (Under) /Over 0 727,500 5,105 161,068 166,173 -77.2% Revenue TDC Tax Revenue 0 0 0 0 0 n/a TDC Tax Settlement 0 0 0 0 0 n/a Revenue Reserve 0 0 0 0 0 n/a Intergovernmental Revenue 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements /Misc 0 0 0 0 0 n/a Reimbursements Inter Dept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 726,000 0 726,000 726,000 0.0% Transfer Tax Collector 0 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan /Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 0 1,500 0 333 333 - 77.8% Carrvfonvard 0 0 0 0 0 n/a Total Revenue (Under) /Over 0 727,500 0 726,333 726,333 -0.2% FY 12 TDC Budget Compare Report - Initial 1st Quarter October 1, 2011 thru December 31, 2011 January 23, 2012 New Business 8 -d 1/19/201212:53 P% Of 10 Fund 194 (Cost Center Fund)- Cat B (Adm. & Overhead) - This fund provides appropriations to administer and manage the County's tourist development program. Expenses FY 11 Actual FY 12 Approved FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr Variance Personal Service 584,614 595,400 Purchase Order 125,652 125,652 Annual Budget Operating 349,508 536,600 Issued 98,698 Total PO/WO & compared to PO + Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 584,614 595,400 0 125,652 125,652 - 78.9% Operating 349,508 536,600 95,734 98,698 194,432 -63.8% Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances (Grants & Aid) 0 0 0 0 0 n/a Transfers 344,800 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 227,400 0 56,850 56,850 -75.0% Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 43,000 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer - Constitutional 0 37,900 0 2,828 2,828 -92.5% Transfer to Grant Fund /Match 30,941 0 0 0 0 n/a Reserves 0 0 0 0 0 n/a Total Expense (Under) /Over 1,309,863 1,440,300 95,734 284,028 379,762 -73.6% Revenue TDC Tax Revenue 1,547,064 1,516,100 0 141,395 141,395 -90.7% TDC Tax Settlement 65,949 0 0 0 0 n/a Revenue Reserve 0 (75,800) 0 0 0 - 100.0% Intergovernmental Revenue 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements /Misc 0 0 0 0 0 n/a Reimbursements Inter Dept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 12,749 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan /Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 3,549 0 0 340 340 n/a Carryforward -6,300 0 0 0 0 n/a Total Revenue (Under) /Over 1,623,011 1,440,300 0 141,735 141,735 -90.2% FY 12 TDC Budget Compare Report -Initial 1st Quarter October 1, 2011 thru December 31, 2011 January 23, 2012 New Business 8 -d 1/19/201212:53 Plv of 10 Fund 195 (Capital Fund) - Cat A - Beach Renourishment) - This fund appropriates dollars for beach renourishment and pass maintenance projects. Expenses FY 11 Actual FY 12 Approved FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr Variance Personal Service 483,653 9,268 0 - 14,881 - 14,881 Annual Budget Operating 169,641 0 Work Order Issued 0 Total PO/WO & compared to PO + Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 483,653 9,268 0 - 14,881 - 14,881 - 260.6% Operating 169,641 0 0 0 0 n/a Capital 0 0 0 0 0 n/a Projects 4,228,352 5,037,796 906,297 328,586 1,234,882 -75.5% Remittances (Grants & Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 164,600 163,000 0 163,000 163,000 0.0% Transfer to 184 Promo 150,000 150,000 0 37,500 37,500 -75.0% Transfer 185 Proj Mgt 0 726,000 0 726,000 726,000 0.0% Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer - Constitutional 89,218 0 0 0 0 n/a Transfer to Grant Fund /Match 0 0 0 0 0 n/a Reserves 0 23,651,950 0 0 0 n/a Total Expense (Under) /Over 5,285,464 29,738,014 906,297 1,240,205 2,146,501 -92.8% Revenue TDC Tax Revenue 4,460,892 4,371,800 0 407,707 407,707 -90.7% TDC Tax Settlement 190,161 0 0 0 0 n/a Revenue Reserve (218,600) 0 0 0 - 100.0% Intergovernmental Revenue - 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 n/a Reimbursements /Misc 1,931 50,000 0 0 0 n/a Reimbursements InterDept 0 0 0 0 n/a Contributions 9,345 0 0 3,103 3,103 n/a Transfers 0 0 0 0 n/a Transfer frm 183 0 0 0 0 n/a Transfer frm 194 0 0 0 0 n/a Transfer frm 195 0 0 0 0 n/a Transfer Tax Collector 36,762 0 0 0 0 n/a Charges for Service 0 0 0 0 n/a Loan /Bond Proceeds 0 0 0 0 n/a Interest/Misc. 196,273 150,000 0 32,835 32,835 - 78.1% Carryforward 26,406,200 25,384,814 0 25,384,814 25,384,814 0.0% Total Revenue (Under) /Over 31,301,565 29,738,014 0 25,828,458 25,828,458 -13.1% FY 12 TDC Budget Compare Report -Initial 1st Quarter October 1, 2011 thru December 31, 2011 January 23, 2012 New Business 8 -d 1/19/201212:53 Pit of 10 Fund 196 (Cost Center Fund) - Disaster Recovery - Advertising - Replenished from dollars swept from Fund 194 at year end per 2005 -43. Expenses FY 11 Actual FY 12 Approved FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr FY 12 Thru 1 st Qtr Variance Personal Service 0 0 Purchase Order 0 0 Annual Budget Operating 323,259 362,930 Issued 21,675 Total PO/w0 & compared to PO + Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 0 0 0 0 0 n/a Operating 323,259 362,930 532 21,675 22,207 -93.9% Capital 0 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances (Grants & Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 314 Museum Capital 0 0 0 0 0 n/a Transfer - Constitutional 0 0 0 0 0 n/a Transfer to Grant Fund /Match 0 0 0 0 0 n/a Reserves 0 1,000,000 0 0 0 - 100.0% Total Expense (Under) /Over 323,259 1,362,930 532 21,675 22,207 -98.4% Revenue TDC Tax Revenue 0 0 0 0 0 n/a TDC Tax Settlement 0 0 0 0 0 n/a Revenue Reserve 0 0 0 0 0 n/a Intergovernmental Revenue — 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements /Misc 0 0 0 0 0 n/a Reimbursements InterDept 0 0 0 0 0 n/a Contributions 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 194 344,800 43,000 0 0 0 - 100.0% Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 0 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan /Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 8,477 0 0 1,321 1,321 n/a Carryforward 1,130,500 1,319,930 0 1,087,900 1,087,900 -17.6% Total Revenue (Under) /Over 1,483,777 1,362,930 0 1,089,221 1,089,221 -20.1% FY 12 TDC Budget Compare Report - Initial 1 st Quarter October 1, 2011 thru December 31, 2011 January 23, 2012 New Business 8 -d 1/19/201212:53 Pt� of 10 Fund 198 (Cost Center Fund) - Cat C (County Museum Operating Budget) Expenses FY 11 Actual FY 12 Approved FY 12 Thru 1st Qtr FY 12 Thru 1st Qtr FY 12 Thru 1st Qtr Variance 887,194 922,800 0 197,991 Purchase Order -78.5% Operating Annual Budget I 516,600 128,817 111,138 239,955 Issued Capital Total PO/WO & compared to PO + 0 Description Total Actual Annual Budget (Encumbered) Spent/Received Actual Spent Actual Expenses Personal Service 887,194 922,800 0 197,991 197,991 -78.5% Operating 455,455 516,600 128,817 111,138 239,955 -53.6% Capital 9,616 0 0 0 0 n/a Projects 0 0 0 0 0 n/a Remittances (Grants & Aid) 0 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer 001 0 0 0 0 0 n/a Transfer to 184 Promo 0 0 0 0 0 n/a Transfer 185 Proj Mgt 0 0 0 0 0 n/a Transfer to 196 Disaster Res 0 0 0 0 0 n/a Transfer to 314 Museum Capital 130,000 100,000 0 25,000 25,000 -75.0% Transfer - Constitutional 29,295 28,700 0 2,677 2,677 -90.7% Transfer to Grant Fund /Match 0 0 0 0 0 n/a Reserves 0 16,200 0 0 0 -100.0% Total Expense (Under) /Over 1,511,560 1,584,300 128,817 336,807 465,623 -70.6% Revenue TDC Tax Revenue 1,464,770 1,435,500 0 133,874 133,874 -90.7% TDC Tax Settlement 62,441 0 0 0 0 n/a Revenue Reserve 0 (71,800) 0 0 0 - 100.0% Intergovernmental Revenue - 0 0 0 0 0 n/a FEMA Reimbursements 0 0 0 0 0 n/a Reimbursements /Misc 7,040 0 0 1,370 1,370 n/a Reimbursements InterDept 0 0 0 0 0 n/a Contributions 991 0 0 0 0 n/a Transfers 0 0 0 0 0 n/a Transfer frm 183 0 0 0 0 0 n/a Transfer frm 194 0 0 0 0 0 n/a Transfer frm 195 0 0 0 0 0 n/a Transfer Tax Collector 12,071 0 0 0 0 n/a Charges for Service 0 0 0 0 0 n/a Loan /Bond Proceeds 0 0 0 0 0 n/a Interest/Misc. 1,875 0 0 294 294 n/a Carryforward 232,700 220,600 0 220,600 220,600 0.0% Total Revenue (Under) /Over 1,781,889 1,584,300 0 356,137 356,137 -77.5% January 23, 2012 New Business 8 -d 10 of 10 FY 12 1st Quarter Overall Summary comments: Tourist Tax revenue as shown reflects only October and November as revenue is booked in the month following receipt. However, Tourist Tax receipts for October through December are up approximately 16% over the same period in 2011. Fund 183 TDC Beach Facilities Capital Summary comments: Reserve dollars have increased reflecting funds moved from previously budgeted projects. Fund 184 TDC Marketing & Promotion Summary comments: None Fund 185 TDC Capital Project Administration Summary comments: None Fund 193 Summary comments: None Fund 194 TDC Administration Summary comments: None Fund 195 TDC Beach Renourishment Capital Summary comments: None Fund 196 TDC Disaster Recovery Summary comments: Ordinance 11 -02 Subsection (a)(3) reads in part as follows: The Disaster Recovery Advertising Fund will continue to be financed from the 23.236% of the 2% tax to maintain a maximum level of $1 million. At the end of FY 11 the balance in the fund was more than $1 million thus no additional transfers into this fund were needed. During FY 12 as budgeted expenditures take place the fund balance may dip below $1 million necessitating a transfer in of additional funds at the end of FY 12. Fund 198 County Museums Summary comments: None January 23, 2012 New Business 8 -e 1 of 53 EXECUTIVE SUMMARY Review Tourist Development Council Grant Applications for Category B and C -2 for FY 13 (October 12012- September 30, 2013) and recommend changes in guidelines and requirements OBJECTIVE: Review for possible changes to guidelines and requirements for FY 13. CONSIDERATIONS: The grant cycle for FY 13 begins in February 2012 and will run through the budget cycle for the Tourism Department with final approval of funding at the final budget hearing in September 2012. Attached are the application forms that were used for the FY 12 grant cycle. Staff requests suggestions from the TDC members on possible changes to these applications for FY 13. Below are some suggested areas for review: Category B Grants: • Review all yellow highlighted areas of the application. • All dates will be changed to FY 13 • Review Grant Review Committee makeup on page 4 • Review all guidelines on pages 5 -6 as highlighted • Review "SPECIAL NOTE ": on page 7 concerning non - recommended applications • Review Questionnaire requirements on page 7 • Review Status Report requirements on page 8 for relevance • Review Drawing of Funds section on page 8 • Review NOTICE: on page 9 • Review Funding Categories on page 9 • Review Repeat Funding Request Guidelines on page 11 • Review Authorized use of funds on page 12 & 13 Category C -2 Grants: • Review all yellow highlighted areas of the application. • All dates will be changed to FY 13 • Review Eligibility for Funding language with emphasis on limiting funding to marketing expenditures only on page 4. • Review Grant Review Committee makeup on page 4 • Review "SPECIAL NOTE ": on page 5 concerning non - recommended applications • Review Drawing of Funds section on page 5 • Review Status Report requirements on page 5 for relevance • Review Repeat Funding Request Guidelines on page 7 • Review all guidelines on pages 8 -9 as highlighted January 23, 2012 New Business 8 -e 2 of 53 FISCAL IMPACT: The amount of funding for both Category B and C has not been determined at this time. Staff suggests using the FY 12 budget as a guideline. • Category B Marketing Grants: $100,000 • Category C -2 Non - County Owned Museum Grants: $300,000 RECOMMENDATION: Review and recommend changes to both Category B & C -2 grant applications. PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: Category B & C -2 Applications with highlights for TDC review January 23, 2012 New Business 8 -e 3 of 53 i CATEGORY "B" GRANT AND EVENT SPONSORSHIP APPLICATION FY 2011 -12 January 23, 2012 New Business 8 -e 4 of 53 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL SPECIAL EVENT FUNDING REQUEST CATEGORY "B" FISCAL YEAR 2011 -2012 PART I - INSTRUCTIONS AND DEFINITIONS PURPOSE: This document sets forth the guidelines and categories for requests for funds from Tourist Development Taxes. Applications will be accepted from organizations that will sponsor and promote tourism activities during FY 2011 -2012 within Collier County that bring substantial numbers of visitors to the County. AUTHORIZATION HISTORY: The Florida State Legislature enacted the Local Option Tourist Development Act (Section 125.0104, Florida Statutes) in response to the growing need of Florida counties to provide additional revenue sources for Tourist Development in an effort to stimulate the local economy. In response to this need, in 1990, the voters of Collier County approved a two (2) percent Tourist Development Tax on transient rental accommodations. A Tourist Development Council was also created in 1992 to assist the Collier County Board of County Commissioners (BCC) in planning ways in which to use the revenues received through the Tourist Development Tax, based on statutory guidelines. The tax was increased to three (3) percent in 1996 and to 4% in 2005. The BCC has the final determination of the allocation of TDC funds within the confines of F.S. 125.0104. ALLOCATION OF THE TOURIST TAX The four (4) percent Tourist Development Tax revenue is allocated by the Tourist Development Plan approved by the Board of County Commissioners as follows: 50% for beach park facilities or beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access as these uses relate to the physical preservation of the beach, shoreline or inland lake or river. 13.4% Museums County Owned and Operated, to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote one or more county owned museums and Non - County Owned Museums that are owned and operated by not -for- profit organizations and open to the public. 36.6% for Advertising/Promoting and Special Events to bring tourism to Collier County. TOURIST TAX ALLOCATION CONT. January 23, 2012 New Business 8 -e 5 of 53 Further regulations concerning the use of the Tourist Development Tax proceeds are outlined in the Florida State Statute 125.0104, and in the Collier County Ordinances. TIMETABLE FOR REVIEW: The Tourist Development Council (TDC) office will distribute applications to organizations that express an interest in receiving funds for Fiscal Year 2011 -12 during the month of January 2011. Projects must meet the guidelines and criteria outlined in this document and must apply to event expenses after October 1, 2011 and finish no later than September 30, 2012. Completed applications must be received by the Tourism Department Office no later than 5:00 P.M. on Friday, April 15, 2011. Applications shall be delivered to the Tourism Department office: 2800 North Horseshoe Dr, Naples, FL 34104. For further information, telephone (239) 252 -2384. January 23, 2012 New Business 8 -e 6 of 53 APPLICATION AND EVALUATION PROCEDURE: The following procedure will be strictly followed. All contacts should be channeled through the TDC Director's office. Please read the following instructions carefully and call the Tourism Department Office with any questions. Incomplete or incorrect applications will be returned. The Tourist Development Council Director and a five (5) person Review Committee made up of one hotel, one attraction, one restaurant, one retail and one cultural representative will review all applications to determine if they meet the established criteria for funding. Only those requests that will have a substantial economic impact on the County from visitors will be considered further. The Tourism Department office staff will notify qualifying applicants who are finalists. All finalists will then be invited to present their applications to the TDC in May. The Tourist Development Council will vote on each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2011 -12. Funding recommendations of the Tourist Development Council are final. The recommendations will be presented to the Board of County Commissioners as part of the County's budget process for FY 2011 -12. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Attorney's office, and then presented to the BCC for final approval. Once executed, these contracts will be monitored and Requests for Funds Forms will be reviewed and approved by the Tourist Development Council Director. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection by any citizen of the State of Florida subject to Chapter 119, Florida Statutes. January 23, 2012 New Business 8 -e 7 of 53 OVERALL GUIDELINES Applications must conform to the guidelines specified by the Tourist Development Council. Applications that do not conform to these guidelines will not be considered for funding. The funding limits are subject to final approval by the Tourist Development Council and Board of County Commissioners. Funding is available for major events staged in the County year -round that attract large numbers of overnight visitors from outside the County. Examples are national or international amateur sports events and multiple -day festivals. Events must be at least two (2) days in duration. A guideline of 100 hotel room nights per day of the event will be used to evaluate the impact of the event. The maximum allowable amount of any single sponsorship is $25,000. Funding is also available for Collier County based organizations for marketing projects to support visitation to the County. Advertising and promotional campaigns supporting events or marketing projects must be in out of Collier County media such as broadcast, web and regional print and distribution must be out of County. No in- County expenditures will be reimbursed. TYPES OF EVENTS: Programs, festivals, or special events should have a history of, or the potential for attracting out - of- county visitors, either as participants or spectators, generating hotel /motel /campground room nights. Tourism businesses or organizations may also apply for marketing assistance in printing a brochure that highlights more than one tourism business such as a group of art galleries or a shopping or dining district. Consideration will also be given to events that can generate national, state, or regional media exposure for Collier County and its tourist offerings. ELIGIBLE ORGANIZATIONS: Not - For -Profit Organizations under section 501 of the Internal Revenue Code (a copy of the IRS determination letter provided by the applicant confirms federal tax - exempt status), and For - Profit Organizations are eligible for funding. Organizations must have significant county ties, established primarily to produce cultural programs, festivals, or special events, utilizing private sector community financial support and volunteers and staff to carry out the objectives of the organization. PROJECT GUIDELINES: 1. Projects must take place within Collier County. 2. Applicants must make the project accessible to the public and to disabled persons. January 23, 2012 New Business 8 -e 8 of 53 3. Applicants must submit a list of their Board of Directors, with addresses, board salaries and occupation or affiliation. PROJECT GUIDELINES CONT: 4. Applicants must submit most recent final status report if they have received a tourist tax grant in the past from Collier County. 5. Out of cycle grant applications will be considered on a case by case basis only. 6. Application form must be typed (digital format available thru TDC website) and submitted on 8 '/2 x 11 inch white paper. Multiple events must be separate and distinct applications with separate summaries and budgets. Advertising and promotion must be placed in out -of Collier County media. This is to ensure that funds will be used to attract visitors who reside out of Collier County and who may stay at least one night in Collier County paid lodging. 9. Applicants must provide most recent IRS Form 990. 10. Grant Requests require an Attestation Financial Statement in accordance with GAAP. 11. All event or project expenditures are on a reimbursement basis only. No funds will be forwarded in anticipation of the receipt of an invoice or in advance of the project. 12. A complete detailed project budget must be submitted that includes all expenses, media placements and other promotional expenses. 13. The complete detailed project budget must include all revenues anticipated. 14. When submitting a request for reimbursement, a verification letter indicating that all vendors have been paid to date, and must accompany the request for funds with complete back up before any reimbursements can be released. 15. A certificate of liability insurance is required with the signed contract and must be current before any reimbursements can be released. January 23, 2012 New Business 8 -e 9 of 53 SPECIAL NOTE: In the event that any funding request is not recommended, the organization will not be permitted to come back to the TDC or Board of County Commissioners for the same event until the next fiscal year. An exception would be if new information not previously presented might alter the TDC's decision. In this case, the applicant must bring the request back to the TDC for further review before approaching the County Commission. Funding Administration: No funding may be reimbursed until the Collier County Clerk of Courts Finance Department approves the funding request. Funding Manager: Organizations receiving funding shall designate a Funding Manager. That individual shall be responsible for maintaining the official file with application, correspondence, funding, narrative progress reports, requests for funds /reimbursements, invoices and sample of promotional materials used. The organization's funding manager will insure that all elements of the funding application are followed, that narrative progress reports are submitted in a timely manner, that requests for funds are accurate and appropriate attachments are included, and that the event funding is closed out efficiently with the necessary reports and audit submitted. It is the Funding Manager's responsibility to see that any applicable Federal, State or County laws and policies are followed. Documenting Economic Impact: For an event, applicants will be required to distribute and collect questionnaires provided by the Tourism Department staff (Attached, Exhibit "E" Page 26). These forms will assist in the tracking of participants' accommodations and spending patterns in Collier County while attending the event. The minimum number of required questionnaires must be equal to ten percent (10 %) of the projected attendance at the event or one hundred -fifty (150) whichever is greater. Applicants should be aware that the TDC staff will also survey hotels and event attendees to confirm the data collected by the event organizers. APPLICATION GUIDELINES: 1. If you are applying for more than one event or project, separate applications and distinct separate budgets are required. 2. State the goals and objectives for the event for which you are applying. 3. Describe what benefits will be received from the event or promotion for which you are applying. 4. Describe how the event or project increases awareness of the County as a visitor destination, increases the number of visitors, their length of stay, and promotes inter - county travel by visitors. 5. Describe how the effectiveness of the event will be evaluated. 6. Describe how financial resources will be monitored. January 23, 2012 New Business 8 -e 10 of 53 7. Describe, in detail, how the event or project will be implemented. STATUS REPORTS: Preliminary Status Report: A preliminary status report is due at the time of submission of application indicating an overall status of the event and revenue generated to Collier County to date. (Form Attached — Exhibit "A" Page 22) Interim Status Re-port: A detailed interim status report will be required quarterly during the project. This report will identify at what point you are with the planning of the event. (Form Attached. — Exhibit "B" Page 23) Final Status Report: A detailed final status report will be required to accompany the final Request for Reimbursement and is due no later than September 30, 2012. (Form Attached — Exhibit "C" Page 24) PROCEDURES FOR DRAW OF FUNDS A Request for Funds Form (Attached - Exhibit "D" Page 25) must be completed on a reimbursement basis only and should be accompanied by proof of paid invoices and submitted to the TDC office for interim draws and for final payment. Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany each request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. A proof of an ad will not be accepted. Screen shots of on -line ads are also required. For each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. Grantees are encouraged to submit Requests for Reimbursement at least quarterly to avoid year -end deadlines. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. No advanced payment of expenses by the County is authorized. If tourist development tax funds become inadequate to fund all or part of a TDC grant, the County reserves the right to reduce funding to a grantee accordingly. USE OF TOURISM DEVELOPMENT FUNDS 8 January 23, 2012 New Business 8 -e 11 of 53 Florida State Statutes 125.0104 section 5(A) 2 states that Tourism funds must be used to promote and advertise tourism in the State of Florida and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists. NOTICE: All collateral materials and all print and broadcast advertisements must identify the Collier County tourist development tax as a source of funding. All printed and broadcast material must contain the verbiage "A cooperative effort funded by the Collier County Tourist Development Tax ". Also the CVB logo and website url must be visible on all printed materials and in television ads where possible. AUDITS AND RECORDS The organization receiving funds shall maintain such records and accounts, including property, personnel, and financial records as are deemed necessary by the County to ensure a proper accounting for all TDC funds. The aforesaid records will be made available for audit or inspection purposes at any time during normal business hours and as often as the TDC deems necessary. They shall be made available to the TDC for examination, all such records with respect to any matters covered by this funding application. The organization receiving funding will permit the same to be examined and excerpts or transcriptions made from such records and audits of all contracts, invoices, materials, records of personnel and of employment, and data relating to all matters covered by this application. The TDC's right of inspection and audit shall also apply to any audits made by any other agency whether local, state, or federal. FUNDING CATEGORY GUIDELINES I Sponsorships and Event Bid Fees: Minimum two -day events with 100 or more hotel room nights per day of the event. Funds are to be used exclusively for advertising and promotion in out -of- market media. The maximum is $25,000 per event with a minimum of three years of result history. Event bid fees are only eligible if held in a County or publicly owned facility. First Time Events: These include newly created events, or ones that have little history. These events may be funded up to $25,000 per event. Subsequent year funding will be determined by results of the first or second year. II Cultural Events: Two or more day events that bring significant number of out of area visitors to Collier County. The maximum amount per event is $25,000. III Marketing Assistance: Organizations located in Collier County that request marketing assistance for projects highlighting more than one tourism business that further the mission of the TDC and the CVB and do not meet the guidelines for a Category C Museum grant. Examples would be production of brochures, special package promotions and facility marketing programs. The maximum amount per project is $25,000. 9 January 23, 2012 New Business 8 -e 12 of 53 CRITERIA FOR EVALUATION OF APPLICATIONS Applications will be scored in five (5) categories with a maximum score of one hundred (100) points per applicant. I. COMMITMENT TO THE EXPANSION OF YEAR -ROUND TOURISM IN COLLIER COUNTY - Maximum 25 Points. Evidence that the project: serves to attract out -of- county visitors generating hotel /motel /campground rentals; will be marketed to the fullest extent possible in an effective and efficient manner; demonstrates a willingness of the organizers to work with the tourism industry; commits to develop other funding sources in subsequent years. II OUT -OF- COUNTY PROMOTION- Maximum 25 Points The proposed out -of- County advertising is well thought out and detailed to show the potential broad awareness of the event in out -of- market media. Packaging of hotels, attractions and shopping through tour operators or travel agents will also be evaluated. III. SOUNDNESS OF PROPOSED PROJECT - Maximum 20 Points. A. The extent to which the project has clearly identified objectives; has assigned responsibilities and accountability; has a realistic timetable for implementation; has additional funding sources available that will be utilized; will accomplish its stated objectives. IV. STABILITY AND MANAGEMENT CAPACITY - Maximum 15 Points. A. A proven record or demonstrated capacities of the organization to develop resources, effectively plan, organize and implement the proposed project. B. The organization has a successful history of service in and to Collier County. C. Ability of the organization to administer public grants and to prepare and deliver the necessary progress reports to the Tourist Development Council. V. QUALITY AND UNIQUENESS OF PROPOSED PROJECT - Maximum 15 Points. Extent to which the activity provides a program for Collier County visitors and its residents, that is of significant merit and that, without such assistance, would not take place in the County. Ice January 23, 2012 New Business 8 -e 13 of 53 Repeat Funding Requests This Point System will be used to determine the level of funding for repeating events. Scoring must equal at least 75 points. Year of Funding Request Maximum % of Funding Allowed 1 St Up to 100% 2nd Up to 80% 3rd Up to 60% 4th Up to 40% The amount of funding recommended for approval will be based on the final score. Requests for funding must be linked to a specific activity or event. After the fourth year of requesting Tourist Tax funding, the requestor should have enough sponsors to fund the activity without using the Tourist Tax. If a request for funding is submitted after the fourth year, the request must be for a different activity or event than previously funded. The Special Grant Review Committee will take a fifth year or beyond request under consideration and forward a recommendation to the Tourist Development Council. A detailed explanation letter of why the funding request is needed will be required by the applicant before any review of the application takes place. 11 January 23, 2012 New Business 8 -e 14 of 53 USES OF TOURIST DEVELOPMENT FUNDS AUTHORIZED USES OF FUNDS: The following are examples of how Tourist Development Funds may be used to promote tourism for Collier County. 1. Advertising and promotional expenses in out of Collier County based media in conjunction with an event to increase participation in the event and bring overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event including creative design, printing, copying, ad placement cost and distribution of direct mail. 2. Creating an internet web site promoting the event linked to the County's Tourism website to increase participation, attendance and awareness of the event and to generate hotel room nights. 3. Bid fees to attract major sports or other special events to Collier County Public Facilities to generate overnight visitors and economic impact to the community. Please be advised that Collier County policy requires the submission of copies of invoices and canceled checks with all requests for promotional expense reimbursement. Reimbursement will only be made if copies of invoices and copies of canceled checks are provided. No advanced payments are authorized. There are no exceptions. 12 January 23, 2012 New Business 8 -e 15 of 53 TOURISM FUNDS MAY NOT BE USED FOR: Prize money, scholarships, awards, plaques, or certificates. 2. Travel expenses. Projects restricted to private or exclusive participation. 4. Private entertainment, food, and beverages and lodging. 5. Operating expenditures directly or indirectly related to the project or event such as equipment, field or facility rental. 6. Legal, medical, engineering, accounting, auditing, planning, feasibility studies or other contracted services or fees. 7. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 8. Real property or capital improvements, new construction, renovation or restoration to facilities. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 10. Interest or reduction of deficits and loans. 11. Expenses incurred or obligated prior to or after the project or event period. 12. Advertising and promotional materials distributed at the event site or after the event. 13. Payments for services or goods purchased for previous or other events. 13 PART II APPLICATION FOR FUNDS GENERAL INSTRUCTIONS January 23, 2012 New Business 8 -e 16 of 53 Please submit an original and fifteen (15) copies of your completed application (Pages 15 -20) and all supporting documents for consideration by the Collier County Tourist Development Council. Complete each item of each applicable section. DO NOT SKIP ANY INFORMATION THAT APPLIES TO YOUR EVENT. Please call Jack Wert, TDC Director at (239) 252 -2402 with any questions. Be sure to have your Chief Official and Secretary signs the application on the last page. One copy of the following items is required and should be attached to your original application: O Charter, Articles of Incorporation, By -Laws, Proof of Current Status (except government entities) () Minutes of meeting authorizing officers to apply for these tourism tax funds () IRS Determination Letter of non - profit status (except government entities) O List of current Officers and Board members with terms and salaries, or mayor, City Council () Organizational Chart () Copy of financial statement of your most recent fiscal year (except government entities) () Proof of Liability Insurance O Letters of Commitment from co- sponsors and matching funds contributors Name of Preparer: (Please Print) Signature of Preparer 14 January 23, 2012 New Business 8 -e 17 of 53 APPLICATION TOURIST DEVELOPMENT SPONSORSHIP >PV 17ni 1-1 17 I GENERAL INFORMATION To assist us in evaluating the impact your event may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) NAME OF ORGANIZATION (2) NAME OF EVENT /PROJECT DATE OF EVENT LOCATION OF EVENT (3) CONTACT PERSON: Name: Phone # : E -mail address: (4) COMPLETE ADDRESS OF ORGANIZATION: STREET CITY ST ZIP PHONE: FAX: (5) ORGANIZATION'S CHIEF OFFICIAL: TITLE: PHONE: Address if different from above: FAX: (6) INTENDED USE OF FUNDS: (Refer to Authorized Uses of Funds and Unauthorized Uses of Funds) (7) AMOUNT REQUESTED $ (8) IF ENTIRE REQUEST CANNOT BE FUNDED, MAY THE PROJECT BE RESTRUCTURED WITH LESS TDC FUNDING? ( ) YES ( ) NO 15 January 23, 2012 New Business 8 -e 18 of 53 II DETAILS ON YOUR ORGANIZATION: In narrative form please describe your organization in the following areas. Use a separate sheet to complete these questions in detail. (1) What are your organization's goals and objectives? (2) What services does your organization provide? (3) How will your organization monitor expenditure of funds? (4) How will your event bring additional visitors and hotel room nights to Collier County? (5) What is your organization's experience in managing sponsorships and grants? III PREVIOUS EVENT EXPERIENCE Please indicate the experience you organization has had with other events or your experience with this event in past years. If you have received TDC funding for a previous event, please include a copy of your Final Status Report. NAME OF EVENT DATE AND LOCATION NUMBER OF PARTICIPANTS /GUESTS ECONOMIC IMPACT HOTEL ROOM NIGHTS 16 IV EVENT INFORMATION (Use additional sheets where necessary.) (1) EVENT NAME: (2) TYPE OF EVENT: (3) DATE OF EVENT: LOCATION: (4) NUMBER OF DAYS: HOURS: FROM: (5) EVENT PROMOTER (IF OTHER THAN YOUR ORGANIZATION) NAME OF PROMOTER COMPANY NAME ADDRESS: PHONE and FAX (6) PROJECTED NUMBER OF LOCAL PARTICIPANTS, GUESTS AND MEDIA _ (7) PROJECTED NUMBER OF OUT -OF -TOWN PARTICIPANTS: AVERAGE NUMBER OF DAYS STAY IN COLLIER COUNTY: TO: January 23, 2012 New Business 8 -e 19 of 53 (8) PROJECTED NUMBER OF OUT -OF -TOWN GUESTS OF PARTICIPANTS: AVERAGE NUMBER OF DAYS STAY IN COLLIER COUNTY: (9) PROJECTED NUMBER OF OUT -OF -TOWN MEDIA PERSONS: AVERAGE NUMBER OF DAYS STAY IN COLLIER COUNTY: (10) TOTAL NUMBER OF HOTEL ROOMS REQUIRED IN COLLIER COUNTY FOR EVENT: (I1) PROVIDE THE ESTIMATED DIRECT ECONOMIC IMPACT ON COLLIER COUNTY FROM YOUR EVENT. (DO NOT USE MULTIPLIERS): $ (12) HOW DID YOU CALCULATE THIS ESTIMATED IMPACT? PLEASE EXPLAIN. (13) PROVIDE A LIST OF OTHER EVENT SPONSORS AND THE AMOUNT(S) OF THEIR SPONSORSHIPS. (14) PROVIDE THE LOCATION, CONTACT NAME AND PHONE NUMBER FOR THE EVENT FOR THE LAST THREE YEARS. (15) PLEASE PROVIDE DETAILS OF HOW THE EVENT WILL WORK. 17 January 23, 2012 New Business 8 -e 20 of 53 V SPORTS EVENT (If Applicable) (1) NAME OF SPORTS EVENT: (2) LOCATION OF EVENT: (IF MORE THAN ONE, LIST ON SEPARATE SHEET.) (3) TOTAL NUMBER OF FIELDS NEEDED: (4) TOTAL NUMBER OF FIELDS NEEDED PER DAY: (5) NUMBER OF LIGHTED FIELDS REQUIRED: (6) PROVIDE FIELD USE TIMES BY DAY. (7) SPECIAL FIELD REQUIREMENTS (PLEASE SPECIFY) VI OUTDOOR EVENT: (1) LOCATION AND SIZE OF LOCATION: (2) SPECIAL SITE REQUIREMENTS: VII CULTURAL ARTS EVENT (1) LOCATION AND SIZE OF LOCATION: (2) SPECIAL SITE REQUIREMENTS: 18 January 23, 2012 New Business 8 -e 21 of 53 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX REQUEST $ ADDITIONAL FUNDING SOURCES (Must equal or exceed TDC funding request) TOTAL ADDITIONAL FUNDS $ OTHER INCOME SOURCES TOTAL OTHER INCOME $ TOTAL INCOME - ALL SOURCES $ 19 January 23, 2012 New Business 8 -e 22 of 53 PROJECT EXPENSES: Intended Expenditure of Tourist Tax Funds (Please refer to authorized and unauthorized uses on page 13 -14) Provide an itemized summary indicating the intended use of TDC funds. Please be as explicit as possible, including publication names, promotional materials, etc. and how much money will be expended for each category. Use additional sheets if necessary. Total Tourism Funds Utilized: $ Other Project Expenses Total Other Project Expenses $ TOTAL PROJECT EXPENSES $ Profit (Loss) $ 20 January 23, 2012 New Business 8 -e 23 of 53 CERTIFICATION I have reviewed this Application for Funds from the Tourist Development Council for FY 2011 -12. I am in full agreement with the information contained herein. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chief Corporate Officer Date Seal Document Corporation Secretary Date 21 January 23, 2012 New Business 8 -e 24 of 53 EXHIBIT "A" Collier County Tourist Development Council Preliminary Status Report Submit With Application EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: On an attached sheet, answer the following questions and attach it to your application. PRELIMINARY INFORMATION: ➢ ➢ Is this a first time event? If not, how many times has this event taken place? ➢ ➢ What hotels have committed to special rates or packages for the event to date? ➢ ➢ What are the estimated hotel room nights generated by this event? ➢ ➢ What is the estimated revenue generated by this event? ➢ ➢ What is the estimated number of participants expected at this event? ➢ ➢ If event planning is in progress, what has been done, what remains to be done, and are there any problems? ➢ ➢ If the event planning has not been started, why? ➢ ➢ List the out -of- county advertising, marketing, and /or public relations that have been contracted or placed to date? 22 January 23, 2012 New Business 8 -e 25 of 53 EXHIBIT "B" Collier County Tourist Development Council Interim Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: On an attached sheet, answer the following Questions to identift the status of the event. Submit this report at least Quarterly. INTERIM - These questions will identify the current status of the upcoming event. After the TDC staff reviews this Interim Status Report, if they feel you are behind schedule on the planning stages, they will make recommendations to help get the event back on schedule. ➢ ➢ Has the planning of this event started? ➢ ➢ At what point are you at with the planning stage for this event? (Percent of completion) ➢ ➢ What hotels /motels have committed to special rates or packages for the event? ➢ ➢ What is the number of booked hotel /motel rooms to this point for this event? ➢ ➢ What is the total dollar amount to date of matching contributions? ➢ ➢ What is the status of the advertising and promotion for this event? ➢ ➢ Have your submitted any advertisements or printed pieces to the TDC staff for approval? Please supply a sample and indicate the ad schedule. ➢ ➢ How has the public interest for this event been up to this point? 23 January 23, 2012 New Business 8 -e 26 of 53 EXHIBIT "C" Collier County Tourist Development Council Final Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: On an attached sheet, answer the following Questions for each element in your scone of work. Final — These questions should be answered for your final status report. ➢ Is this a first time event? If not, how many times has this event taken place? ➢ What hotels have committed to special rates or packages for the event to date? ➢ What is the number of hotel room nights generated by this event? ➢ What is the name and address of Hotels /Motels and contact person? ➢ What is the total revenue generated for this event? Total expenses. (Have all vendors been paid) ➢ List the vendors that have been paid, if not, what invoices are still outstanding and why? ➢ What is the number of participants that came to this event? ➢ What is the percentage of the total participants from out of Collier County? ➢ What problems occurred if any during the event? ➢ List the out -of- county- advertising, marketing, and /or public relations that have been contracted or placed to date? ➢ How can the event be improved or expanded? 24 January 23, 2012 New Business 8 -e 27 of 53 EXHIBIT "D" REQUEST FOR FUNDS COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL EVENT NAME ORGANIZA ADDRESS CONTACT PERSON TELEPHONE ( ) REQUEST PERIOD FROM TO REQUEST# ( ) INTERIM REPORT ( ) FINAL REPORT TOTAL CONTRACT AMOUNT $ EXPENSE BUDGET REIMBURSEMENT REQUESTED TOTALS NOTE: Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. A proof of an ad will not be accepted. Each additional request for payment subsequent to the first request, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. Furnishing false information may constitute a violation of applicable State and Federal laws. CERTIFICATION OF FINANCIAL OFFICER: I certify that the above information is correct based on our official accounting system and records, consistently applied and maintained and that the cost shown have been made for the purpose of and in accordance with, the terms of the contract. The funds requested are for reimbursement of actual cost made during this time period. SIGNATURE TITLE 25 January 23, 2012 New Business 8 -e 28 of 53 EXHIBIT "E" ,j :r" Island ' = °` VISITOR QUESTIONNAIRE Welcome to the Paradise Coast 511. Thank you for choosing this area for your visit. Please take a few minutes to complete the following questions so that we can better serve the needs of future visitors to Florida's Last Paradise S". PLEASE REFER TO OUR PARADISE COAST BROCHURES FOR THE LOCATION OF ALL AREA ATTRACTIONS. NAME: ADDRESS: CITY ST ZIP DATE OF ARRIVAL: DATE OF DEPARTURE: WHERE ARE YOU HOTEL /RESORT FRIENDS/FAMILY CONDOMINIUM STAYING? NAME OF HOTEL AND CITY /AREA: NAME OF CONDOMINIUM /TIMESHARE: # OF ROOMS OCCUPIED x NUMBER OF NIGHTS STAYING IN COLLIER COUNTY = HOW DID YOU SELECT THE HOTEL /CONDOMINIUM? INTERNET( ) YOUR CHOICE ( ) TRAVEL AGENT ( ) OTHER: NUMBER OF MEALS YOU & YOUR GROUP WILL EAT OUT: Number of people in your party = Number of days of your visit = Number of meals eaten out each day = PLANNED AREA ACTIVITIES: (Please circle all that apply) ARTS & CULTURE WATER SPORTS NATURE FAMILY ATTRACTIONS von Liebig Art Center Beaches Everglades Tour Naples Zoo Naples Museum of Art Naples Pier County Parks Naples Botanical Garden Sugden Theatre Shelling National Park Children's Museum Naples Philharmonic Fishing State Parks Fun `n Sun Water Park Art Galleries Boating Corkscrew Swamp Swamp Buggy Race Other Kayaking Conservancy of SW FL Mini Golf Other Lake Trafford King Richard's Fun Park Other Other SHOPPING AND DINING SIGHTSEEING MUSEUMS RELAXATION & Fifth Avenue South Lunch /Dinner Cruise/ County Complex ENTERTAINMENT Third Street South Sunset Cruise Everglades City Golf Waterside Shops City Trolley Tour Marco Island Spa Venetian Bay Everglades Tour Rookery Bay Shelling Bayfront Segway Tour Holocaust Seminole Casino Tin City Dolphin Cruise Naples Depot Lounges & Clubs Prime Outlets Other Palm Cottage Music Other Other Other 26 January 23, 2012 New Business 8 -e 29 of 53 Collier County Tourist Development Council PLEASE INCLUDE THIS CHECKLIST WITH YOUR FINAL SUBMISSION TO INSURE THAT ALL REQUESTED DOCUMENTS ARE INCLUDED. PLEASE ATTACH ONE COPY OF EACH OF THE FOLLOWING ITEMS TO YOUR ORIGINAL APPLICATION FOR OUR FILES: (It is not necessary to provide a copy of these items with the 15 copies.) ❑Charter, Articles of Incorporation, By -Laws, Proof of Current Status, i.e. Annual Report on file with the Secretary of State - Except Government entities. ❑ Minutes of meeting authorizing officers to apply for these tourist development funds. pY p ❑ IRS Determination Letter - Except Government entities. ❑ List of current officers and board members, indicating terms, or mayor, City Council, etc. Organization Chart 0 Copy of financial statement for the most recently completed fiscal year - Except Government entities. ❑ Letters of commitment from co- sponsors; ❑ Income and expense details ❑ Signed by Chief Officer and Secretary. Name of Preparer: (Print) Signature of Preparer: G/ 11 -12 Category B Grants App 27 January 23, 2012 New Business 8 -e 30 of 53 CATEGORY "C" MUSEUM GRANT APPLICATION FY 2011 -12 January 23, 2012 New Business 8 -e 31 of 53 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL GRANT FUNDING REQUEST CATEGORY "C" MUSEUM GRANT APPLICATION FISCAL YEAR 2011 -12 PART I - INSTRUCTIONS AND DEFINITIONS PURPOSE: This document sets forth the guidelines and categories for requests for funds from Tourist Development Taxes. Applications will be accepted from organizations that will promote tourism activities at their facilities during FY 2011 -12 within Collier County that will bring substantial numbers of overnight visitors to the County. AUTHORIZATION HISTORY: The Florida State Legislature enacted the Local Option Tourist Development Act (Section 125.0104, Florida Statutes) in response to the growing need of Florida counties to provide additional revenue sources for Tourist Development in an effort to stimulate the local economy. In response to this need, in 1990, the voters of Collier County approved a two (2) percent Tourist Development Tax on transient rental accommodations. A Tourist Development Council was also created in 1992 to assist the Collier County Board of County Commissioners (BOCC) in planning ways in which to use the revenues received through the Tourist Development Tax, based on statutory guidelines. The tax was increased to three (3) percent in 1996 and to 4% in 2005. The BOCC has the final determination of the allocation of TDC funds within the confines of F.S. 125.0104. ALLOCATION OF THE TOURIST TAX The four - percent (4 %) Tourist Development Tax revenue is allocated by the Tourist Development Plan approved by the Board of County Commissioners as follows: 50% for beach park facilities or beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access as these uses relate to the physical preservation of the beach, shoreline or inland lake or river. 13.4% for County owned or operated museums, to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote one or more county owned museums and for non - County owned museums that are owned and operated by not -for- profit organizations and open to the public. 36.6% for Advertising/Promoting and Special Events to bring tourism to Collier County. 2 January 23, 2012 New Business 8 -e 32 of 53 TOURIST TAX ALLOCATION CONT. Further regulations concerning the use of the Tourist Development Tax proceeds are outlined in the Florida State Statute 125.0104, and the Collier County Ordinance 92 -60. TIMETABLE FOR REVIEW: The Tourist Development Council will distribute applications to organizations that express an interest in receiving funds for Fiscal Year 2011 -12 during the month of January 2011. Projects must meet the guidelines and criteria outlined in this document and must commence after October 1, 2011 and completed by September 30, 2012. Completed applications must be received by the Tourism Department Office no later than 5:00 P.M. on Friday, April 15, 2011. Applications shall be delivered to the Tourism Development Department Office: 2800 North Horseshoe Dr, Naples, FL 34104. For further information, telephone (239) 252 -2384. 3 January 23, 2012 New Business 8 -e 33 of 53 APPLICANT INSTRUCTIONS ELIGIBILITY FOR FUNDING Category "C" Museum funding is available through the Tourist Development Council and Collier County Board of County Commissioners. Per F.S. 125.0104, museum funding is to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote one or more County owned or operated museums or museums that are owned and operated by municipalities or not for profit organizations that are open to the public. However, the use of the portion of Category C funds for non - County owned and operated museums, or Category C -2 funds, is designated by the Tourist Development Council for out of county marketing and promotion of events or museum facilities. C -2 grants are not to be used for construction of facilities. APPLICATION AND EVALUATION PROCEDURE: The following procedure will be strictly followed. All questions should be channeled through the TDC Director's office. Please read the following instructions carefully and call the Tourism Department Office with any questions at 239 - 252 -2384. Incomplete or incorrect applications will be returned. The Tourist Development Council Director and a five (5) person Grant Review Committee made up of one hotel, one attraction, one restaurant, one retail and one cultural representative will review all applications to determine if they meet the established criteria for funding. Only those requests that will have a substantial economic impact on the County from visitors will be considered further. The Tourism Department office staff will notify qualifying applicants who are finalists. All finalists will then be invited to present their applications to the TDC in May. The Tourist Development Council will vote on each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2011 -12. Funding recommendations of the Tourist Development Council are final. The recommendations will be presented to the Board of County Commissioners as part of the County's budget process for FY 2011 -12. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Attorney's office, and then presented to the BCC for final approval. Once executed, these contracts will be monitored and Requests for Fund Forms will be reviewed and approved by the Tourist Development Council Director. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection by any citizen of the State of Florida subject to Chapter 119, Florida Statutes. 4 January 23, 2012 New Business 8 -e 34 of 53 SPECIAL NOTE: In the event that any funding request is turned down, the organization will not be permitted to come back to the TDC or Board of County Commissioners for the same event until the next fiscal year. An exception would be made if new information not previously presented might alter the TDC's decision. In this case, the applicant must bring the request back to the TDC for further review before approaching the County Commission. Funding Administration: No funding may be reimbursed until the Collier County Clerk of Courts Finance Department approves the Request for Funds and supporting documentation. Documenting Economic Impact: Applicants will be required to periodically distribute and collect questionnaires provided by the Tourism Department staff. These forms will assist in the tracking of participants' accommodations and spending patterns in Collier County while attending the event. The minimum number of required questionnaires must be equal to ten percent (10 %) of annual attendance or one hundred -fifty (150) whichever is greater. (Attached, Exhibit "E" Page 23). Applicants should be aware that the TDC staff will also survey hotels to confirm the data collected by the applicant. STATUS REPORTS: Preliminary Status Report: A preliminary status report is due at the time of submission of the application indicating an overall status of the project to the date of the application. (Form Attached — Exhibit "A" Page 19) Interim Status Report: A detailed interim status report will be required quarterly during the project or with any interim Requests for Funds reimbursement. (Form Attached — Exhibit "B" Page 20). Final Status Report: A detailed final status report will U required to accompany the final Request for Reimbursement and is due no later than September 30, 2012. (Form Attached — Exhibit `C" Page 21.) PROCEDURES FOR DRAW OF FUNDS A Request for Funds Form (Attached - Exhibit "D" Page 22) must be completed on a reimbursement basis only and made only after proof of paid invoices are presented. Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application and County agreement. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. A proof of an ad will not be accepted. Screen shots of on -line ads will be accepted as proof of performance. 5 January 23, 2012 New Business 8 -e 35 of 53 With each additional request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. If tourist development tax funds become inadequate to fund all of part of a TDC grant, the County reserves the right to reduce funding to a grantee accordingly. Grantees are encouraged to submit Requests for Reimbursement at least quarterly to avoid year -end deadlines. USE OF TOURISM DEVELOPMENT FUNDS Florida State Statutes 125.0104 section 5(A) 2 states that Tourism funds must be used to promote and advertise tourism in the State of Florida and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists. NOTICE: All collateral material and advertisements must list the Collier County tourist development tax as a funding source. All printed material and all print and broadcast ads must contain the verbiage "A cooperative effort funded by the Collier County Tourist Development Tax ". Also the CVB logo and website url must be visible on printed materials and in broadcast ads where possible. AUDITS AND RECORDS The organization receiving funds shall maintain such records and accounts, including property, personnel, and financial records as are deemed necessary by the County to ensure a proper accounting for all TDC funds. The aforesaid records will be made available for audit or inspection purposes at any time during normal business hours and as often as the TDC deems necessary. They shall be made available to the TDC for examination, all such records with respect to any matters covered by this funding application. The organization receiving funding will permit the same to be examined and excerpts or transcriptions made from such records and audits of all contracts, invoices, materials, records of personnel and of employment, and data relating to all matters covered by this application. The TDC's right of inspection and audit shall also apply to any audits made by any other agency whether local, state, or federal. January 23, 2012 New Business 8 -e 36 of 53 Repeat Funding Requests This Point System will be used to determine the level of funding for repeating events. Scoring must equal at least 75 points. Year of Funding Request Maximum % of Funding Allowed 1 St Up to 100% 2nd Up to 80% 3rd Up to 60% 4th Up to 40% The amount of funding recommended for approval will be based on the final score. Requests for funding must be linked to a specific activity or event. After the fourth year of requesting Tourist Tax funding, the requestor should have enough sponsors to fund the activity without using the Tourist Tax. If a request for funding is submitted after the fourth year, the request must be for a different activity or event than previously funded. The Special Grant Review Committee will take a fifth year or beyond request under consideration and forward a recommendation to the Tourist Development Council. A detailed explanation letter of why the funding request will be required by the applicant before any review of the application takes place. V/ January 23, 2012 New Business 8 -e 37 of 53 USES OF TOURIST DEVELOPMENT FUNDS AUTHORIZED USES OF FUNDS: The following are examples of how Tourist Development Funds may be used to promote tourism for Collier County by Museums. Advertising and promotional expenses in out of Collier County media in conjunction with an event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail. 2. Creating an internet web site promoting the event or exhibit linked to the County's Tourism website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. 3. Costs to bring in a major traveling exhibit to create a new reason to visit or extend a stay in Collier County Please be advised that Collier County policy requires the submission of copies of invoices and canceled checks with all requests for promotional expense reimbursement. Reimbursement will only be made if copies of invoices and copies of canceled checks are provided. No advanced payments are authorized. There are no exceptions. January 23, 2012 New Business 8 -e 38 of 53 TOURISM FUNDS MAY NOT BE USED FOR: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Travel expenses. 3. Projects restricted to private or exclusive participation. 4. Private entertainment, food, and beverages and lodging. 5. Operating expenditures directly or indirectly related to the project or event such as equipment, field or facility rental. 6. Legal, medical, engineering, accounting, auditing, planning, feasibility studies or other consulting services or fees. 7. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 8. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 9. Interest or reduction of deficits and loans. 10. Expenses incurred or obligated prior to or after the project period. 11. Advertising and promotional materials distributed at the event site or after the event. 12. Payments for services or goods purchased for previous or other events. 13. Capital or infrastructure projects. 7 January 23, 2012 New Business 8 -e 39 of 53 CRITERIA FOR EVALUATION OF APPLICATIONS Applications will be scored in five (5) categories with a maximum score of one hundred (100) points per applicant. I. COMMITMENT TO THE EXPANSION OF YEAR -ROUND TOURISM IN COLLIER COUNTY - Maximum 25 Points. Evidence that the project: serves to attract out -of- county visitors generating hotel /motel /campground rentals; will be marketed to the fullest extent possible in an effective and efficient manner; demonstrates a willingness of the organizers to work with the tourism industry; commitment to develop other funding sources in subsequent years. II OUT -OF- COUNTY PROMOTION- Maximum 25 Points Any proposed out -of- County advertising to support the project is well thought out and detailed to show the potential broad awareness of the event in out -of- market media. Packaging of hotels, attractions and shopping through tour operators or travel agents will also be evaluated. III. SOUNDNESS OF PROPOSED PROJECT - Maximum 20 Points. The extent to which the project has clearly identified objectives; has assigned responsibilities and accountability; has a realistic timetable for implementation; has additional funding sources available that will be utilized; will accomplish its stated objectives. IV. STABILITY AND MANAGEMENT CAPACITY - Maximum 15 Points. A. A proven record or demonstrated capacities of the organization to develop resources, effectively plan, organize and implement the proposed project. B. The organization has a successful history of service in and to Collier County. C. Ability of the organization to administer public grants and to prepare and deliver the necessary progress reports to the Tourist Development Council. V. QUALITY AND UNIQUENESS OF PROPOSED PROJECT - Maximum 15 Points. Extent, to which the activity provides a program for Collier County visitors and its residents, which is of significant merit and that, without such assistance, would not take place in the County. 10 PART II APPLICATION FOR FUNDS GENERAL INSTRUCTIONS January 23, 2012 New Business 8 -e 40 of 53 Please submit an original and fifteen (15) copies of your completed application (Pages 8 -14) and all supporting documents for consideration by the Collier County Tourist Development Council. Complete each item of each applicable section. DO NOT SKIP ANY INFORMATION THAT APPLIES TO YOUR EVENT. Please call the TDC Director at (239) 252 -2384 with any questions. Be sure to have your Chief Official and Secretary signs the application on the last page. One copy of the following items is required and should be attached to your original application: () Charter, Articles of Incorporation, By -Laws, Proof of Current Status (except government entities) () Minutes of meeting authorizing officers to apply for these tourism tax funds O IRS Determination Letter of non -profit status (except government entities) O List of current Officers and Board members with terms and salaries, or mayor, City Council () Organizational Chart () Copy of financial statement of your most recent fiscal year (except government entities) () Proof of Liability Insurance O Letters of Commitment from co- sponsors and matching funds contributors Name of Preparer: (Please Print) Signature of Preparer 11 January 23, 2012 New Business 8 -e 41 of 53 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION SPECIAL CATEGORY "C" MUSEUM GRANT FY 11 -12 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) NAME OF ORGANIZATION (2) NAME OF PROJECT (3) PROJECT INFORMATION: STREET ADDRESS: (4) CONTACT PERSON—NAME: Phone #: E -mail Address: (5) COMPLETE ADDRESS OF ORGANIZATION: STREET CITY ST ZIP PHONE: FAX: (6) ORGANIZATION'S CHIEF OFFICIAL: TITLE: PHONE: Address if different from above: I� (7) TYPE OF APPLICANT: O NON - PROFIT ( ) GOVERNMENT AGENCY ( ) FOR - PROFIT ORGANIZATION (8) GRANT AMOUNT REQUESTED: $ (9) MATCH /LOCAL COST SHARE AMOUNT: $ 12 January 23, 2012 New Business 8 -e 42 of 53 (10) PROJECT TYPE (CHECK ONE) ( ) MUSEUM EXHIBIT ACQUISITION & DEVELOPMENT PROJECT ( ) COMMUNITY EDUCATION PROGRAM ( ( ) EDUCATIONAL MATERIALS O MARKETING PROGRAM FOR MUSEUM ( ) OTHER (11) IF ENTIRE REQUEST CANNOT BE FUNDED, MAY THE PROJECT BE RESTRUCTURED WITH LESS TDC FUNDING? ( ) YES ( ) NO 12. PROJECT DESCRIPTION: describe in detail the project for which funding is requested 13. VISUAL PLAN FOR PROJECT: Provide a 3x5 photograph, drawing, or conceptual view of the project or exhibit. 14. ANNUAL MAINTENANCE: If applicable, what is the anticipated cost of annual maintenance of the historic property, site, marker, exhibit or program upon completion of the project? Who will be responsible for annual maintenance and what is the source of on -going funding? 13 January 23, 2012 New Business 8 -e 43 of 53 15. APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? If so, specify the year, the project name and the amount of the grant awarded. YEAR PROJECT NAME PREVIOUS GRANT AMOUNT $ If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will enable the TDC staff and review committee to evaluate your prior experience. 16. How long will it take you to complete this project? 17. MATCHING FUNDING SOURCES: List the sources and amounts of confirmed matching funds. TOTAL MATCHING FUNDS 18. Provide a brief explanation of the Direct Economic Impact this project will have on the surrounding community. This estimate should be based on the projected number of out of County visitors to the project that could potentially stay overnight. The TDC office has a calculation model that you can use, if needed. 19. What is the current or anticipated annual visitation to your project/facility? II DETAILS ON YOUR ORGANIZATION: 14 January 23, 2012 New Business 8 -e 44 of 53 In narrative form please describe your organization in the following areas. Use a separate sheet to complete these questions in detail. (1) What are your organization's goals and objectives? (2) What services does your organization provide? (3) How will your organization monitor expenditure of funds? (4) How will your project bring additional visitors and hotel room nights to Collier County? (5) What is your organization's experience in managing sponsorships and grants? (6) What is your organization's current annual operating budget? $ 15 January 23, 2012 New Business 8 -e 45 of 53 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX REQUEST $ ADDITIONAL FUNDING SOURCES (Must equal or exceed TDC funding request) TOTAL ADDITIONAL FUNDS $ OTHER INCOME SOURCES TOTAL OTHER INCOME $ TOTAL INCOME - ALL SOURCES $ 16 January 23, 2012 New Business 8 -e 46 of 53 PROJECT EXPENSES: Intended Utilization of Tourist Tax Funds Provide an itemized summary indicating the intended use of TDC funds. Please be as explicit as possible, including intended publications, promotional materials, etc. and how much money will be expended for each category. Use additional sheets if necessary. Total Tourism Funds Utilized: $ Other Project Expenses Total Other Project Expenses $ TOTAL PROJECT EXPENSES $ Profit (Loss) $ 17 January 23, 2012 New Business 8 -e 47 of 53 CERTIFICATION I have reviewed this Application for Funds from the Tourist Development Council for FY 2011 -12. I am in full agreement with the information contained herein. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chief Corporate Officer Date Seal Document Corporation Secretary Date W. January 23, 2012 New Business 8 -e 48 of 53 EXHIBIT "A" Collier County Tourist Development Council Preliminary Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: On an attached sheet, answer the foilowimg questions and attach it to your application. PRELIMINARY INFORMATION: ➢ ➢ Is this a first time project? If not, please give details of past projects. ➢ ➢ Do you anticipate using area hotels in support of your project? ➢ ➢ If so, what are the estimated hotel rooms nights generated by project? ➢ ➢ What is the estimated revenue generated by this project? ➢ ➢ What is the estimated number of participants expected to visit the project? ➢ ➢ If project planning is in progress, what has been done, what remains to be done, and are there any problems? ➢ ➢ If the project planning has not been started, why? ➢ ➢ List any planned out -of- county advertising, marketing, and /or public relations that will be used in support of the project. I January 23, 2012 New Business 8 -e 49 of 53 EXHIBIT "B" Collier County Tourist Development Council Interim Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: On an attached sheet, answer the _followirm questions to identifu the status of the project. Submit this report at least quarterly. INTERIM - These questions will identify the current status of the project. After the TDC staff reviews this Interim Status Report, if they feel you are behind schedule on the planning stages, they will make recommendations to help get the project stay on schedule. ➢ ➢ Has the planning of this project started? ➢ ➢ At what point are you at with the planning stage for this project? (Percent of completion) ➢ ➢ Will any hotels /motels be utilized to support this project? ➢ ➢ If so, how many hotel room nights will be utilized? ➢ ➢ What is the total dollar amount to date of matching contributions? ➢ ➢ What is the status of the advertising and promotion for this project? ➢ ➢ Have your submitted any advertisements or printed pieces to the TDC staff for approval? Please supply a sample and indicate the ad schedule. ➢ ➢ How has the public interest for this project been up to this point? Q January 23, 2012 New Business 8 -e 50 of 53 EXHIBIT "C" Collier County Tourist Development Council Final Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: ------------------------------------------------------------------- ------------------------------------------------------------------- On an attached sheet, answer the following questions _for each element in your scope of work. Final - These questions should be answered for your final status report. ➢ Was this a first time project? If not, how many times has this event taken place? ➢ What hotels /motels were utilized to support the project and how many? ➢ What is the total revenue generated for this event? Total expenses. (Have all vendors been paid) ➢ List the vendors that have been paid, if not, what invoices are still outstanding and why? ➢ What is the number of participants that visited the project? ➢ What is the percentage of the total participants from out of Collier County? ➢ What problems occurred if any during the project event? ➢ List any out -of- county- advertising, marketing, and /or public relations that was used to support the project and attach samples. ➢ How could the project been improved or expanded? 21 January 23, 2012 New Business 8 -e 51 of 53 EXHIBIT "D" REQUEST FOR FUNDS COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL EVENT NAME ORGANIZATION ADDRESS CONTACT PERSON TELEPHONE ( ) REQUEST PERIOD FROM REQUEST# ( ) INTERIM REPORT ( ) FINAL REPORT TOTAL CONTRACT AMOUNT $ TO EXPENSE BUDGET REIMBURSEMENT REQUESTED I1I11311F W1 NOTE: Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. A proof of an ad will not be accepted. Each additional request for payment subsequent to the first request, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. Furnishing false information may constitute a violation of applicable State and Federal laws. CERTIFICATION OF FINANCIAL OFFICER: 1 certify that the above information is correct based on our official accounting system and records, consistently applied and maintained and that the cost shown have been made for the purpose of and in accordance with, the terms of the contract. The funds requested are for reimbursement of actual cost made during this time period. SIGNATURE TITLE 22 January 23, 2012 New Business 8 -e 52 of 53 EXHIBIT "E" Naples :Marco Itiland fiverglads VISITOR QUESTIONNAIRE Welcome to the Paradise Coast sm. Thank you for choosing this area for your visit. Please take a few minutes to complete the following questions so that we can better serve the needs of future visitors to Florida's Last Paradise sm. PLEASE REFER TO OUR PARADISE COAST BROCHURES FOR THE LOCATION OF ALL AREA ATTRACTIONS. NAME: ADDRESS: CITY DATE OF ARRIVAL: DATE OF DEPARTURE: ST ZIP WHERE ARE YOU HOTEL /RESORT FRIENDS /FAMILY CONDOMINIUM STAYING? NAME OF HOTEL AND CITY /AREA: NAME OF CONDOMINIUM /TIMESHARE: # OF ROOMS OCCUPIED x NUMBER OF NIGHTS STAYING IN COLLIER COUNTY = HOW DID YOU SELECT THE HOTEL /CONDOMINIUM? INTERNET( ) YOUR CHOICE ( ) TRAVEL AGENT ( ) OTHER: NUMBER OF MEALS YOU & YOUR GROUP WILL EAT OUT: Number of people in your party = Number of days of your visit = Number of meals eaten out each day = PLANNED AREA ACTIVITIES: (Please circle all that apply) ARTS & CULTURE WATER SPORTS NATURE von Liebig Art Center Beaches Everglades Tour Naples Museum of Art Naples Pier County Parks Sugden Theatre Shelling National Park Naples Philharmonic Fishing State Parks Art Galleries Boating Corkscrew Swamp Other Kayaking Conservancy of SW FL Other Lake Trafford Other SHOPPING AND DINING Fifth Avenue South Third Street South Waterside Shops Venetian Bay Bayfront Tin City Prime Outlets Other SIGHTSEEING Lunch/Dinner Cruise/ Sunset Cruise City Trolley Tour Everglades Tour Segway Tour Dolphin Cruise Other 23 MUSEUMS County Complex Everglades City Marco Island Rookery Bay Holocaust Naples Depot Palm Cottage Other FAMILY ATTRACTIONS Naples Zoo Naples Botanical Garden Children's Museum Fun `n Sun Water Park Swamp Buggy Race Mini Golf King Richard's Fun Park Other RELAXATION & ENTERTAINMENT Golf Spa Shelling Seminole Casino Lounges & Clubs Music Other January 23, 2012 New Business 8 -e 53 of 53 Collier County Tourist Development Council PLEASE INCLUDE THIS CHECKLIST WITH YOUR FINAL SUBMISSION TO INSURE THAT ALL REQUESTED DOCUMENTS ARE INCLUDED. PLEASE ATTACH ONE COPY OF EACH OF THE FOLLOWING ITEMS TO YOUR ORIGINAL APPLICATION FOR OUR FILES: (It is not necessary to provide a copy of these items with the 20 copies.) n u Charter, Articles of Incorporation, By -Laws, Proof of Current Status, i.e. Annual Report on file with the Secretary of State - Except Government entities. Minutes of meeting authorizing officers to apply for these tourism funds. IRS Determination Letter - Except Government entities. List of current officers and board members, indicating terms, or mayor, City Council, etc. Organization Chart Copy of financial statement for the most recently completed fiscal year - Except Government entities. Letters of commitment from co- sponsors; Income and expense details Signed by Chief Officer and Secretary. Name of Preparer: (Print) Signature of Preparer: G /Grant App /FY 11 -12 Cat C Grant App 24 January 23, 2012 New Business 84 1 of 1 TDC EXECUTIVE SUMMARY TDC Monthly Meeting dates, time and location for 2012 OBJECTIVE: Review TDC meeting dates for 2012. CONSIDERATIONS: The TDC meetings for 2012 are scheduled for the 4th Monday of each month from 9 am to 1 pm in the BCC Chambers except as indicated. The following dates should be entered into TDC member's calendars for 2012: Monday, January 23 Monday, February 27 Monday, March 26 Monday, April 23 Tuesday, May 29 (Monday May 28 is Memorial Day Holiday) Monday, June 25 Monday, July 23 Monday, August 27 Monday, September 24 Monday, October 22 Monday, November 26 Monday, December 17 (3rd Monday due to Christmas Eve on Dec. 24) Each of these dates will be verified and locked in for the BCC Chamber calendar. FISCAL IMPACT: There is not fiscal impact other than additional staff time if a permanent date cannot be determined. RECOMMENDATION: Staff requests TDC members pre - schedule themselves for the above dates in 2012 from 9 am to 1 pm. SUBMITTED BY: Jack Wert, Tourism Director TDC Meeting Date: 1 -23 -12 January 23, 2012 New Business 8 -g 1 of 6 EXECUTIVE SUMMARY Recommendation to approve Work Order with Atkins North America, Inc. for Clam Pass Joint Coastal Permit under contract CE- FT -09- 5262 -CZ for a not to exceed amount of $7,672.00. OBJECTIVE: To approve Work Order with Atkins North America, Inc. under contract CE -FT- 09- 5262 -CZ for a not to exceed amount of $7,672.00. CONSIDERATIONS: The intention of this Work Order assigned to Atkins North America, Inc. under Contract CE- FT -09- 5262 -CZ is to provide professional engineering guidance, preparation of project documentation, respond to peer review comments and expert review of project information for the Clam Pass Project. On August 23, 2011, the USACE provided a package to Atkins North America, Inc. in association with the previous Clam Pass Permit Application process that included approximately 30 plus public comments /questions regarding the permit application. In compliance with the permit requirements in connection with the Clam Pass Joint Coastal Permitting conditions the applicant Coastal Zone Management Department under the representation of the design professional Atkins North America, Inc. is required to provide responses in a timely manner to the "Request for Additional Information" (RAI) from the USACE /FDEP regulatory agencies during the permitting review process. Therefore, in order to meet the above required permitting conditions, staff is requesting approval to execute this Work Order to Atkins North America, Inc. for the intended scope of required professional engineering services. FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development Tax. Budget is available for the project in Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATION: At the January 12, 2012 CAC meeting award of this Work Order in the amount of $7,672 to Atkins North America was unanimously approved 7to0. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. — CMG RECOMMENDATION: To approval Work Order with Atkins North America, Inc. for Clam Pass Joint Coastal Permit under Contract CE- FT -09- 5262 -CZ for a not to exceed amount of $7,672.00. PREPARED BY: J. Gary McAlpin, P.E., Director, Coastal Zone Management Department January 23, 2012 New Business 8 -g 2of6 WORK ORDERIPURCHASE ORDER # Agreement for Atkins North America Contract Dated: 3.8.11 (CE- FT- 09- 5262 -CZ) This Work Omer is for Professional Engineering Services for work known as: Project Name: Clam Pass Joint Coastal Permit (JCP) Project No: 195 - 90060.1 The work is specified in the proposal dated December 13, 2011 which is attached hereto and made a part of this Work Order. In accordance with Terms and Conditions of the Agreement referenced above, Work Order/Purchase Order # is assigned to: Atkins North America, Inc. Scow of Work: As detailed in the attached proposal and the following: Task I: JCP Permitting Services (Clam Pass Application) (FDPE & USACE) Schedule of Work: Complete work within 180 days from receipt of the Notice to Proceed authorizing commencement of work. Compensation: In accordance with Article Five of the Agreement, the County will compensate the Firm in accordance with following method(s): Time & Material not to exceed amount of work order. Task I: JCP Permitting Services (FDPE & USACE) $7,672.00 (TIM) TOTAL FEE $ $7,672.00 (TIM) Any change made subsequent to final department approval will be considered an additional service and charged according to Schedule "A" of the original Contract Agreement. PREPARED BY: r Z. Z Clint L. Perryman, CG P, Project Manager Date Collier Cou OM Zone Management Dept. ACCEPTED BY: Z e2 !F !/ Jeffrey o Director Da Atkins Am riicaa, Inc. APPROVED BY: a4VAA1 9 z J. 19ary McAI n, P.E., Dire Date Collier County Coastal Zone Management Dept. January 23, 2012 New Business 8 -g 3 of 6 Contract #09 - 5262 -C27 Work Order #1 December 13, 2011 CLAM PASS JOINT COASTAL PERMIT (JCP) Atkins North America is pleased to provide a scope of work for Clam Pass /Bay Estuary. The intention of this Work Assignment is to provide professional guidance, preparation of project documentation, respond to peer review comments and expert review of project information for Clam Pass. In accordance with Collier County Contract Number 09-5262 - CN the following scope of work is presented herein. Permit ProLyress and Understanding Based on correspondence received December 13, 2011 from Linda Elligott ( USACE): "The Applicant must provide a written response to comments received as a result of the re- issued Public Notice. Upon receipt and review of these items, the permit review process will proceed." On August 23, 2011 the USACE provided a package to Atkins that included approximately 30 plus public comments /questions regarding the permit application. As part of the permit process these questions will have to be addressed. SCOPE OF WORK JCP Permit Services - Clam Pass Application Acquisition of Project Permits Material and documentation required for to respond to the RAI will be prepared and submitted to the regulatory agency; Florida Department of Environmental Protection (FDEP) and United State Army Corps of Engineers ( USACE). A total of two (2) meetings will be held with the regulatory agencies to review the public comments, and prepare necessary response(s), etc. Appropriate changes to the design documents, if necessary, will be made following review and approval by County staff. This scope of services does not include for any type of detailed environmental documentation such as a mitigation plan, Environmental Assessment (EA) or Environmental Impact Statement (EIS). Any items out -of -scope will be discussed with the County and a scope of services will be provided. FDEP Response: Based on correspondence from Lainie Edwards (FDEP) dated December 14, 2011 the items will be completed: • Review the draft permit for completeness and provide the County with any comments and suggested revisions. USACE Response: Based on the comments received from USACE (dated August 23, 2011) the following areas will be addressed: • Due to the magnitude of comments /questions received (30 plus), the substantive issues raised in the comment letters will be addressed; and responses will be grouped by topic. The comments are generally much the same, such that there is no need to respond to each individual comment letter, but Atkins will capture the essence of the concerns in the responses and will look at the individual comments Atkins North America 1 January 23, 2012 New Business 8 -g 4of6 in order to prepare an adequate response. Also, please note that the responses will be prepared to and for the USACE, and are not to the commenting parties; however, a future request could prompt release of the documents subject to coordination with the USACE Office of Counsel. Review the draft permit for completeness and provide the County with any comments and suggested revisions. Note: this task does = include services for responding to legal objections, preparing for expert testimony or preparing for litigation to the project. If necessary, these services will be provided under separate scope and fee to the County. SCHEDULE The above scope is based on an estimated six (6) month schedule of participation. The work assignment may be amended if the schedule is extended beyond the six months. Atkins will complete weekly updates to County staff on the schedule, task and present budget of the project. In addition, quarterly progress reports will be prepared, if necessary, that outline project expenses to date and review the budget and schedule. BUDGET In accordance with Collier County Contract Number 09- 5262 -CZR compensation for the above scope of work will be based on a Time & Materials charge not to exceed the amount listed below without authorization from the County. JCP Permit Services: Tabar Atkins North America $7,672 (T &M) December 14, 2011 Date Atkins North America 2 January 23, 2012 New Business 8 -g 5of6 PWATTACHMENT B- Statement of Work Budget Estimate) Client: Collier County Charge Type: T & M Project: Clam Pass JCP Project No: TBD Prepared By: JRT Labor rates will be billed at or below rates established per the agreement number contract #09- 5262 -CZ Note: time may vary depending upon the task assignment and labor rate assigned Total Project Budget Atkins North America $7,672 $7,672 C January 23, 2012 New Business 8 -g 6 of 6 This list is not intended to be all- inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. Schedule B Contract No: 09 -5252 "County Wide Engineering Services" Standard Hourly Rate Schedule for all disciplines Personnel Catenory Standard Hourly Rate Principal $195 Senior Project Manager $965 Project Manager $148 Senior Engineer $155 Engineer $119 Senior Inspector $85 Inspector $65 Senior Planner $140 Planner $110 Senior Designer $115 Designer $100 Environmental Specialist $115 Senior GIS Specialist $145 GIS Specialist $100 Clerical $60 Surveyor and Mapper $130 CADD Technician $85 Survey Crew - 2 man $130 Survey Crew - 3 man $160 Survey Crew - 4 man $180 This list is not intended to be all- inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. January 23, 2012 New Business 8 -h 1 of 5 EXECUTIVE SUMMARY Recommendation to approve Work Order with Coastal Engineering Consultants (CEC) to permit a long term maintenance program to reshape the beach on Marco Island under contract CE- FT -09- 5262 -CZ for a not to exceed amount of $35,190. OBJECTIVE: To move forward to permit a long term maintenance program to reshape the beach on Marco Island from monuments R -135 to R -143. CONSIDERATIONS: The purpose of this program is to mechanically grade the beach using existing sand to remove high spots and fill low areas where water tends to accumulate. This scope of services defines the data collection and analysis need necessary to determine if a CCCL, Joint Coastal Permit (JCP) or other application is the appropriate mechanism for permitting this work and to then assist the County prepare and submit the required permit application and supporting documents. FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development Tax. Budget is available for the project in Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATION: At the January 12, 2012 CAC meeting award of this Work Order in the amount of $35,190 to CEC was approved 6 to 1. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. — CMG RECOMMENDATION: To approval Work Order with CEC in establishing a long term maintenance program to reshape the beach on Marco Island under contract CE- FT -09- 5262-CZ for a not to exceed amount of $35,190. PREPARED BY: J. Gary McAlpin, P.E., Director, Coastal Zone Management Department January 23, 2012 New Business 8 -h 2 of 5 Collier County CEC Contract No. 09 -5262 Marco Beach Laser Grading Scope of Work SCHEDULE "A" WORK ORDER NO. 1 Coastal Engineering Consultants Inc. (CEC) proposes to assist Collier County in establishing a long term maintenance program to reshape the beach on Marco Island from monuments R -135 to R -143. The purpose of this program is to mechanically grade the beach using existing sand to remove high spots and fill low areas where water tends to accumulate. This scope of services defines the data collection and analysis need necessary to determine if a CCCL, Joint Coastal Permit (JCP) or other application is the appropriate mechanism for permitting this work and to then assist the County prepare and submit the required permit application and supporting documents. TASK 1: DESIGN SURVEY Conduct a topographic design survey of the project area consisting of profiles at each R- monument and mid -way between each monument beginning at R134.5 and ending at R -143. Each survey line will extend from 25' landward of the vegetation line (or the boundary with a developed property) seaward to approximately 50 feet beyond the mean low water line (MLW). TASK 2: PRELIMINARY DESIGN Utilizing the results of the survey, prepare the preliminary design to improve drainage by reshaping the beach. Compute the necessary volumes to achieve the regrading and balance the cut versus fill quantities. The design plan will include the following: project location map, site plan of existing conditions, drawing of proposed "re- shaped" beach; and typical existing and proposed sections at each survey line. The existing conditions site plan and sections drawings will identify the 0.0 contour line, mean high and low water lines, seasonal high water line and the vegetation/ limits of development line. Using the existing and proposed conditions, apply the SBEACH model to analyze how the proposed grading would result, if at all, in a change to the protective value of the beach compared to existing conditions. CEC will submit the draft preliminary design plan and modeling results to Collier County Coastal Zone Management (CZM) for review and approval. CEC shall incorporate County review comments and prepare the preliminary design plan for use in permitting the project. TASK 3: PRE- APPLICATION MEETING CEC shall arrange, prepare for, and attend via teleconference or webinar a pre - application meeting with the Florida Department of Environmental Protection (FDEP). CEC will present the preliminary design plan and modeling results to FDEP and request determination from FDEP on the type of permit (CCCL, JCP, or other) required to complete the project. CEC will also request guidance on the information and fees FDEP required to process the permit. Page 1 of 3 January 9, 2012 January 23, 2012 New Business 8 -h 3of5 Collier County CEC Contract No. 09 -5262 Marco Beach Laser Grading Scope of Work TASK 4: PERMIT APPLICATION AND SUBMITTAL Based on the direction provided by DEP at the pre- application meeting, CEC shall prepare for County review and approval, a draft permit application for the FDEP authorizations required for the Project. The application shall include the following: • Project Description, Justification Statement, and Schedule, • Description of Construction Methods, • County provided documents (e.g. agent authorization letter, permit fees), • City of Marco Island consistency letter with comprehensive plan (provided by County), and • Permit drawings. CEC will verify the application processing fee amount and notify the County when payment by the County is due to FDEP. In the application, CEC will request: Construction plans and technical specifications be a condition of the permit for issuance of a "Notice to Proceed." CEC shall incorporate County review comments and submit the permit application and supporting documents to the FDEP. TASK 5: REQUEST FOR ADDITIONAL INFORMATION (RAI) RESPONSE CEC will prepare a draft RAI response for review and comment by CZM. CEC shall incorporate County review comments and submit the RAI response to FDEP. It is assumed that existing information will be sufficient to meet permit application requirements with minor adjustments, clarifications, or analysis. If FDEP mandates additional surveys, geotechnical data, modeling analyses, or studies beyond those identified herein, CEC will undertake these additional tasks under the Contingency Task or separate authorization as may subsequently be approved by the County. TASK 6: OWNER COORDINATION /STAKEHOLDER MEETINGS This task includes coordination with the CZM and attending up to two (2) stakeholder meetings (e.g. CAC, City Council); and written or phone correspondence in reference to the project beyond the scope of tasks described above. TASK 7: CONTINGENCY In the event additional field work, design services, meetings, or agency coordination beyond those specified in the above scope is required, a contingency budget is recommended. ASSUMPTIONS The scope and budget estimates for the Project are based on the following assumptions. 1. A State CCCL or JCP permit will be the preferred permit for authorization of a long term maintenance program. 2. A permit will not be required from the U.S. Army Corps of Engineers 3. All construction work will be performed outside of shorebird and sea turtle nesting seasons. Page 2 of 3 January 9, 2012 January 23, 2012 New Business 8 -h 4of5 Collier County CEC Contract No. 09 -5262 Marco Beach Laser Grading Scope of Work 4. Collier County will provide copies of past permits that authorized previous grading events for this segment of Marco Island Beach. 5. Collier County CZM will provide the required local consistency letter and any other documents required by the local governing agencies. 6. No final design, bid, or construction administration services are included in this scope. BUDGET TASK DESCRIPTION TIME AND MATERIALS 1 Design Survey $3,900 2 Preliminary Design $6,620 3 Pre-application Meeting $2,090 4 Permit Application and Submittal $6,155 5 RAI Response $6,035 6 Owner Coord. &Stakeholder Mt s $5,460 7 Contingency $4,930 TOTAL $35,190 Page 3 of 3 January 9,2012 C,j -,T- co o U) U) C,4 m Co LD D Z Lo U) LL. E LU 0 E E No 0 N 0 z (u m uj m n co m 0 co vi ct Lo Lo o m cL m Q 6 51 m o Go EN 69 cD v) v� c6 to Q% 2: . ..... ..... ..... o C o cl) w Q) o o o oo s NO C) ! IN A T o) Il l c> o o o m m cD G) 0 LL cq 60 W 61 Vi M m a i o V c4 cq N N O c') 'o mo c, N N c, C 0 U m i o E 1 2,111 of; c 1l ii Al co o "8 LU o; 04 "o N 0 c) yy cl 2 D. co co n 0 0 m Nla I c 0 o Q- In kav cc Q) E yRy r 10 .2 co Q) rP c (u 0) c c 15 co d) CD o MWI I I January 23, 2012 New Business 8 -i 1 of 3 EXECUTIVE SUMMARY Recommendation to approve shortlist of firms for contract negotiations for RFP No. 11 -5772 "Beach Renourishment Engineering Services ". OBJECTIVE: Obtain engineering firm /s to: 1. Provide permitting, project design, specifications, bid documentation and construction engineering services for the FY 2013/2014 beach renourishment of the Barefoot, Vanderbilt, Clam Pass, Park Shore, and Naples beaches. 2. Provide project design, specifications, bid documentation and construction engineering services for the FY2012/2013 beach renourishment and structures rebuild for the Marco South project. CONSIDERATIONS: The RFP was issued in accordance with Florida State Statute 287.055, Consultant Competitive Negotiation Act, and publicly advertised on September 14 2011. Notices were sent to 1155 firms with 960 vendors requesting full packages. Eight responses were received by the due date of November 15, 2011. A Selection Committee Meeting was held on December 16, 2011 and after review and discussion and by consensus of the members, the following firms were recommended for the shortlists: North Segment 1. Coastal Planning and Engineering, Inc. 2. Coastal Engineering Consultants, Inc. 3. Atkins 4. Humiston & Moore 5. Coastal Tech Corporation 6. Gahagan & Bryant Associates, Inc. 6. Taylor Engineering, Inc. 7. Coastal System South Segment 1. Coastal Engineering Consultants, Inc. 2. Coastal Planning and Engineering 3. Atkins 4. Humiston & Moore 5. Coastal Tech Corporation 6. Gahagan & Bryant Associates, Inc. 6. Taylor Engineering, Inc. 7. Coastal System FISCAL IMPACT: The source of funds is Category "A" Tourist Development Tax dollars. GROWTH MANAGEMENT IMPACT: There is no growth management impact associated with this Executive Summary. ADVISORY COMMITTEE RECOMMENDATION: At the January 12, 2012 CAC meeting shortlist for firms for contract negotiations for RFP No. 11 -5772 "Beach Renourishment Engineering Services" was recommended for approval 5 to 2. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. — CMG January 23, 2012 New Business 8 -i 2 of 3 RECOMMENDATION: That the Board of County Commissioners; (1) Approve the Committee's selection of firms and (2) Authorize staff to begin Contract negotiations with the number one shortlisted firm, Coastal Planning and Engineering, Inc. PREPARED BY: J. Gary McAlpin, P.E., Director, Coastal Zone Management Department C N M ct (D CD 00 ca Y O O O O O O O O O O O O >_ >_ > » >_ >_ » »> Li. 0 Q## �# � N N� O N N N D Z a) — N cY 'T --1- CD CD ti 0 0 0 0 0 0 0 0 0 0 0 0 N. o > >_ >_ � L' D > 0 U 0 c -�i Z M L O r' N M .- CD 0 0 0 0 CD 0 0 0 0 0 0 0 0 0 N N N M M M 00 00 O R a E ° m U � -. O a) a i o �ch�erNneoo� t T co c c M O is _ _ +, +, co �O M L _ (n U- E N CD M 7 = U m _ — —co a) co w+ L L L j r! 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Marketing Planning Retreat- Orlando Naples Chamber o.fCommerce Volunteer Appreciation Luncheon US Tour Operators Association (USTOA) Annual .Meeting- Marco Island Marriott 1.'oured Golisano Children's Museum of Naples Visit :Florida Board of Directors Webinar TDC Subcommittee Meeting Tourism Day- Tallahassee- Meeting with Collier Delegation on tourism issues January 23, 2012 Tourism Staff Reports 10 a -g 2 of 25 NaPIC8 Starco Wand SALES DEPARTMENT - Debi DeBenedetto and Jennifer Leslie Industry Relations — Sales • Sales mission committee in progress • Medical Tourism Committee in progress • No Travel • Several sites organized • USTOA attended local representation Marriott Marco Island Resort • Review of Punta Gorda Visitor Center for possible reservations Kiosk New Product Development • Assisted UK office with IAGTO The Global Golf Tourism Organization 2013 Rfp and event was awarded to Marco Island Marriott Beach Resort • Assisted UK office with Sparks Event — WeTravel4sports.com seeking 12 month promotion for golf event to be held in destination. Several hotels responded. Event pending • Assisted German office with partner for CANUSA German tour operator promotion • Top 40 Meeting Planner list will develop a plan cater to them • Bridal fulfillment complete with post card and newsletter schedule • Share Smart Meetings Award Plaque with board • Share planner testimonials RFP's and Booked Business • December was slow and no November report was done so this is over Nov. 17 -Jan. 12th date TDC report is due • We are off to a great start for the New Year • 30 RFP's sent to partners • 4 sites conducted and 5 sites planned • 7 RFP's booked 1809 room nights - estimated sales $651,000; economic impact over $1,550,333. • 86 RFP's are pending tentative January 23, 2012 Tourism Staff Reports 10 a -g 3 of 25 F PUBLIC RELATIONS & COMMUNICATIONS - JoNell Modes & An2ela Aline New PR Agency Relationship JoNell Modys traveled to New York for very successful account kick off meetings January 5 & 6. Work has been actively underway since the first of the month, including a combination of planning, organizational tasks and actual day -to -day media relations. Press in Destination — December & January Joann Biondi — Fine art photography of Lorenzo The Cat Generated a lot of social media exposure through the LorenzoTheCat Facebook site with overl8,000+ "Likes" and 4,000+ Twitter followers, as well as our own postings surrounding their photo shoot visit. Three new Lorenzo images shot in our destination will be unveiled at the One Women, One Cat gallery showing February 3 -5 at Marco Island Center for the Arts Glenn Law, Richard Gibson — SaltWater Sportsman Backcountry fishing with Capt. Ken Chambers in the Ten Thousand Islands for an escape and fishing feature in this highly regarded national publication, planned for April 2012. Marko Wramen — Expressen Visited as part of a Florida experience for a feature in this Swedish magazine. Rebecca Kleinman — Women's Wear Daily + freelance Covered an industry conference at The Ritz - Carlton, Naples for a story that will include what meeting attendees can do in Naples, such as dining, shopping, etc. She is also searching for additional publication outlets for future stories about the area. Nola Beldegreen — freelance CVB assisted in helping her to find media rate accommodations and provided activity suggestions for possible articles in the future. She researched the area while here on vacation. Daniel Caza - Golf AGP International and Hockey Le Magazine, Canada CVB assisted with golf and accommodations for feature in major Canadian publications Jim Stenson — The Contemporary Sportsman Planning stories on fishing and Naples. Fishing with Capt. Kevin Merritt. Steve Jermanok — The Boston Globe January 23, 2012 Tourism Staff Reports 10 a -g 4 of 25 �� #axrral4ianet CVB met with journalist in his home area of Boston in October, followed up with information and he was able to get an assignment for a story on Adventure in the Everglades. Story coming in February. Jason Ferguson — Moon Guides CVB assisted guidebook writer in securing accommodations and provided information on What's New, recommendations on things to see and do, etc. Press Releases CVB Winter Marketing Campaign LHA doing targeted pitches to marketing and travel business (consumer) media in both New York and Chicago markets beginning Jan. 17 CVB release to regional market Jan. 17 Events Release to national event calendar media contacts week of Jan. 17 One Woman, One Cat Release about the Paradise Coast photo shoot to create new fine art images of Lorenzo The Cat and promoting the One Women, One Cat gallery show Feb. 3 -5 at Marco Island Center for the Arts 2011 Annual and December Visitation, Spending Stats Plan to release morning of Jan. 23 prior to start of TDC meeting Recent Publicity Resulting from FAMs, Missions, Pitches, Releases wwm VISITFLORIDA.com — Top Eats in Naples The new Dining, Entertainment & Luxury Insider for VISIT FLORIDA, Rachelle Lucas, visited Naples and produced a blog about top dining experiences. Woman's World - Escape Winter on Florida's Paradise Coast! by Johnene Granger CVB's JoNell Modys worked extensively with travel and photo editors to supply information, content and images for this feature. Woman's World, a large supermarket weekly, has a 1.3 million circulation. January 23, 2012 Tourism Staff Reports 10 a -g 5 of 25 New York Times T Magazine — Boat to Table by Steve Heyman Brief look at fresh Florida Gulf seafood and where to get it. Includes mention of Naples and stone crab dining at Truluck's and City Seafood in Everglades City, as well as a nice mention of the Marco Island Historical Museum. This placement began with an extensive telephone conference between CVB's JoNell Modys and Steve Heyman, followed by his subsequent visit. He also worked on a feature about hotels in the Naples area that is planned for an upcoming issue. Other Projects Social Media Regular postings to destination Facebook and Twitter accounts Medical Tourism Attended committee meeting Meeting minutes Wrote query to medical service providers regarding their services for data collection ParadiseCoast.com Web Extensive work on updating listings with category tagging, descriptions, photos Added many new listings Worked with Miles Media to uncover display problems resulting from formatting upgrade Local Media Updated local, regional media lists Worked on two upcoming stories for Naples Florida Weekly Partners Provided welcome letter from Jack Wert for the catalogue for the upcoming Naples Art, Antiques & Jewelry show Attended the preview tour /evaluation for Naples Food Tours Provided custom local media lists to Naples Food Tours, Peace, Love & Little Donuts, Simply Faces Community Began work on setting up a tourism speakers bureau to be announced via local media Participation on the Naples Chamber nSpire campaign FILM OFFICE — Mauie McCarty PRODUCTION NOTES • Blair LLC — catalog shoot • Discovery Channel — series promo • Pazit Inc — print • History Channel — TV series ' Physicians Regional — commercial • Travel Channel — TV series • CVB — in -house print WORKING LEADS • Shed Media /U.K. — TV series • Zodiac TV — TV series ■ DoubleHope — feature ■ Humble — TV commercial • Pure Imagination — TV commercial ' NYU — student film ■ ALL CURRENT PRODUCTION OPERATIONS January 23, 2012 Tourism Staff Reports 10 a -g 6 of 25 'k ipirc yS,Sarr a itEan� ■ Issued film permits ' VisionNet upload ■ Lead /inquiry response • Monthly Revenue Tracking • Opened a production file for each inquiry • Regional film commissioners meeting (Charlotte, Pinellas, Sarasota) EVENTS January 23, 2012 Tourism ,Staff Reports 10 a -g 7 of 25 coMarr"I'dAnd ,wrkl w National Association of Television Production Executives Conference/ Exhibition — Miami Beach V f TO ■ Tour of Fiddler Films studio January 23, 2012 Tourism Staff Reports 10 a -g 8 of 25 1441pks NurcolshAd Sports Council of Collier County Hotel Room Nights & Direct Economic Impact (DEI) Sports Events 10/22111 — 1/15/12 SWFL /USSSA Halloween Baseball Bash • 50 room nights total • DEI - $140,467.00 Corrigan Sports' Boys Paradise Shootout - Lacrosse 600 room nights total • DEI - $432,915.00 Senior Softball USA Winter Nationals 200 room nights • DEI — $755,612.00 Corrigan Sports' IWLCA /deBeer Girls President's Cup Lacrosse • 2,400 room nights • DEI - $1,039,245.00 SWFL /USSSA Youth Baseball Christmas Bash • 35 room nights • DEI -$ $79,050.00 Kelme Florida Cup Boys Soccer Tournament (as of 1/15 12) • 2,250 room nights DEI - $579,570.00 Kelme Florida Cup Girls Soccer Tournament (as of 1/15/12) • 1,175 room nights • DEI - $299,858.00 HITS Triathlon Series • 270 room nights • DEI - $217,650 Total Direct Economic Impact (DEI) 10/22/11 — 1/15/2012 = $3,544,367.00 January 23, 2012 Tourism Staff Reports 10 a -g 9 of 25 NApk -* Nlsrvol +Und Total Direct Economic Impact — Calendar Years 2008 -2011 Upcoming Events January 2012 Run for the Paws 5 K January 28- Swamp Bugg February 2012 20K Trail Run February 4, 2012 Tour de Picayune February 13 -19 The ACE Group Classic February 18, 2012 JINal2les Equestrian Challenge 5K January 23, 2012 Tourism •Staff Reports 10 a -g 10 of 25 OMMAC- LIK REPRESENTATIVES HIGHLIGHT OF THE MONTH: Visit USA Road Shows, 29 November - 1 December 2011 OMMAC attended these successful events on behalf of the Paradise Coast. The shows were held in London, Bristol and Manchester and saw over 300 travel agents attend during the three days, OMMAC made direct contact with the majority of all travel agents in attendance to promote the destination. OMMAC co- shared a stand with Discover New England in order to reduce budget & share costs. The training road shows are now very well attended & are becoming an annual event where agents are booking them into their calendar. See attached for full report with images to indicate the atmosphere of the event. MARKET ACTIVITIES: Market Update Holidays are a basic necessity, finds YouGov survey Holidays remain a basic necessity for the majority of Brits, according to the latest survey by YouGov. Of the 2057 adults questioned, 65% of consumers said they are planning to take a holiday of five days or more in 2012, with the remaining 35% not planning any holidays. Of those planning to take a holiday, 49% plan to go abroad once or more, while 29% are planning to holiday in the UK once or more. When asked to think about the current financial climate and how this will impact their holiday plans for next year Brits are largely cautious. The survey found: - 26% agreed that they were concerned but still planning to take a holiday - 18% indicated they were concerned and will wait until closer to the time to book their holiday - 6% said they were not concerned and have already booked their holiday. Tony Mooney, business development director at First Data Merchant Solutions, said: January 23, 2012 Tourism Staff Reports 10 a -g 11 of 25 "�a�s1r+ ! #�rccat�larad "Following Thomas Cook's share price dip last month and the expected wider economic contraction in 2012 it is fair to say the travel industry is expecting sales to fall dramatically next year. "However, Tui Travels profitability and the results of our consumer survey suggest it might not be that bad. Despite the ongoing austerity consumers are continuing to spend on the basics, for which the annual holiday remains included." ABTA chief executive Mark Tanzer added: "Household budgets are feeling the pinch but for years we have seen that holidays are the last to be cut back in tough times. "ABTA's own research has shown that people would rather cut back on eating out or home improvements than give their holiday the chop. Virgin Holidays unwraps its first standalone shop just in time for Christmas Virgin Holidays has opened its first standalone 'holiday emporium', on London's busy and prestigious High Street Kensington. The store joins the company's network of 100 concession outlets in Debenhams, House of Fraser, Tesco, Sainsbury's and 'pop up' shops already operating across the UK. Split over two levels of approximately 1800sq foot of space, the store features dedicated 'pods' for Virgin Holidays, Virgin Holidays Cruises and Virgin Holidays +HIP Hotels, giving customers the chance to explore their options and discuss their specific holiday hopes in detail with the team of six expert staff. Substantial video walls, fresh graphics and the latest technology will bring our destinations to life and a spacious lounge -style setting, which evokes the popular and exclusive Virgin Holiday v -room and Concierge lounges to create a continuous theme throughout the customer's journey, will further encourage any visitors to browse, discover and learn more about the wide choice of options available, and the Virgin Holidays Rockstar Service approach. Alongside the vibrant and playful design, standout elements that customers can look forward to include: • An Experience area' with user - selectable content via Pads displayed on a super -sized video wall • A'holiday window'... a digital glimpse into some of our fabulous destinations • Fresh design featuring bold graphics and quirky furnishings • Pads to browse our brochures digitally and a games area for kids Expos /Tradeshows /Conferences January 23, 2012 Tourism ;Staff Reports 10 a -g 12 of 25 Nixr4c% Ntwca lsk nd DATE EVENT RESULT 29 November — 1 VUSA Road Shows OMMAC attended all three December OMMAC currently discussing activity road shows in London, Bristol with V FI for 2012. and Manchester and saw As part of UK marketing over 300 travel agents campaign individually to directly Bon Voyage OMMAC currently discussing activity promote the destination. for 2012. (See attached for full report). Completed Inquires: via phone /email: 86 Literature mailed out: TBC PROJECTS/ MARKETING ACTIVITIES UK Marketing Campaign & Advertising / Consumer Promotions / General Marketing Ongoing Activity — all co -op with tour operator partners: PARTNER /PROJECT ACTIVITY RESULT Virgin Holidays co -op OMMAC currently discussing activity OMMAC to maintain contact. with V FI for 2012. As part of UK marketing campaign Bon Voyage OMMAC currently discussing activity OMMAC to maintain contact. for 2012. Bon Voyage January 23, 2012 Tourism Staff Reports 10 a -g 13 of 25 'tip Kr NIAM a WAnd North America Travel Sales mission with Consumer & OMMAC to confirm activity. Services Trade activity — plan in March 2012 & additional activity. As part of the UK Marketing Campaign Tour Operator requested brochures. OMMAC awaiting 2012 brochures. Tour operator aware. Travel Mole Planning the final event — working OMMAC to confirm dates. with the host hotel to confirm The "Race to dates. Paradise Coast" As part of the UK Marketing Campaign BA & BA Holidays OMMAC currently discussing activity OMMAC to maintain contact. co -op with V Fl for 2012. As part of UK marketing campaign Thomas Cook - Consumer Promotion with OMMAC provided tour Netflights.com Waitrose Supermarket - Marco operator with opt -in data. Island Marriot — hotel partner — OMMAC to discuss follow up came to a close on 6 November offer. 2011. Total entries for the competition are 15,380. OMMAC awaiting full report. Destination Golf OMMAC — following up on consumer OMMAC held additional & PGA golf pro's promotion possible meeting post V TM and As part of UK marketing with Race to Paradise Coast following up. campaign segment General On -going - reviewing & updating data base January 23, 2012 Tourism Staff Reports 10 a -g 14 of 25 atAplv� \tArvol%Und Out -of- Office Sales Calls /Contacts: 1 Attending Visit USA road show, London, Bristol & Manchester. 2 1 — 7/12 Liaising with Travelbag regarding their 2012 Florida Campaign. 3 21/12 Liaising with North American Travel Services to provide brochures. 4 1 — 23 In discussion with Netflights.com regarding Waitrose follow up offer for 2012. 5 8/12 working & compiling full list of Golf available in our area including rates etc — confirmed list & contact information with CVB. This was required for the IAGTO proposal 6 13/12 Attending Virgin Holidays launch of their Holiday Emporium' in Central London — see above notes under industry update. Oonagh gave the reply address on behalf of the invited guests. This store is aimed at the high -end market & only a few destinations we invited. 7 1 — 24/12 Liaising with Travelmole to secure Race To Paradise' 8 12/12 Explorative talks with Destination Golf — following up from WTM to discuss promotional activity & including the possible extension of "Race to Paradise Coast" golf promotion with the consumer sector & PGA golf pros 9 Following up with our mailing house regarding literature for 2012 10 1 -22 — general follow up from WTM meetings 11 14- 20/12 Following up with Neil Garner, Monarch regarding possible visit to our area post Huddle — we are encouraging him to stay longer than one night 12 15/12 Working with Selling Long Haul on proactive activity got 2012 13 15/12 — sent our images to be included with the CVB Christmas Card 14 1 -15 — following up with Marco Island Marriott regarding Race to Paradise Coast event 15 16/12 Assisting Gary Boyd, Bryan Somers Travel — with upcoming visit to Paradise Coast — he already has confirmed his accommodation - informed LaPlaya 16 19/12 Following up on opportunity with V Fl PR for possible media event in 2012 17 19/12 Meeting & follow up discussion with IAGTO regarding hosting of the 2013 N America convention - very successful meeting & strong indication that Paradise Coast will be selected 18 Office closed during holiday break — 24 Dec — 3 January January 23, 2012 Tourism Staff Reports 10 a -g 15 of 25 1ar�tlacicc ` Public Relations & Media Correspondence • Follow up, Nada Farhoud, The People, 31 October 2011 • Marko Wramen Ex ressen 10 — 12 January 2012 • Collating information for The Independent Feature on The Gulf Coast • General media liaison to promote Paradise Coast CONTACT ACTIVITY RESULT Nada Farhoud, The OMMAC chased journalist for OMMAC awaiting confirmation. People feedback on her trip and for confirmation of publications date. Marko Wramen, Journalist is travelling to the OMMAC confirmed assistance Expressen (Sweden) destination in January 2012 and and will provide full itinerary in has requested accommodation January 2012. . and activities in the Everglades. This is a lead following meeting at V TM with V USA. Simon Verness, The Journalist requested information OMMAC to provide relevant Independent on the destination for a feature information. Feature is due for on the Gulf Coast. publication in January 2012. Shevelle Rhule, OMMAC provided information on OMMAC to maintain contact Fashion and Beauty what's new in the destination and with journalist. Editor, Pride upcoming events. Magazine Jayne Gorman, Travel OMMAC provided information on OMMAC to maintain contact Blogger, the destination. with journalist. 40before30.com Christa Larwood, Journalist contacted OMMAC to OMMAC to contact with any Contributing Editor, inform that the Features Editor relevant opportunities. Lonely Planet will be returning from maternity Magazine leave and she will be returning to Contributing Editor. Journalist has asked to be updated on all news, press releases and press trips. January 23, 2012 Tourism Staff Reports 10 a -g 16 of 25 Tim Ware, Editor, Journalist informed OMMAC that OMMAC to send relevant Mainlycities.com he has launched a new website. information and news. Stephen Marry, OMMAC contacted journalist to OMMAC to maintain contact. Publisher, Isabella congratulate him on the new Magazine publication and provided him with an update on the destination. Carolina Silvilia, OMMAC provided journalist with OMMAC to maintain contact. Editor, London an update on the destination. ,Macadam Annie Brown, Chief OMMAC provided journalist with OMMAC to maintain contact Writer, Daily Record information on the destination with journalist. including events for 2012. Lee Cobaj, Passport to OMMAC provided journalist with OMMAC to maintain contact The Stars Columnist, celebrity and general information with journalist. Hellomagazine.com on the destination. Eadaoin Kelly, Head of OMMAC provided journalist with OMMAC to maintain contact Operations, Luxury information on luxury in the with journalist. Channel Magazine destination as well as a general update. Krista Madden, Editor, OMMAC provided journalist with OMMAC to maintain contact Beauty and the Dirt an update on what's new in the with journalist. destination. January 23, 2012 Tourism Staff Reports 10 a -g 17 of 25 "tia�rlr+ �tarttr t�laniS DIA1MOtiDE- EUROPEAN REPRESENTA'T'IVES Tour Operators • TUI: Delivered and approved input for marketing activity "Florida Supplement" for a 1 page editorial on Naples; unfortunately we could not place any contact information on this page as a result of TUI's joint marketing policy; in the past they had problems with their distribution channel (TUI owned agencies) who feared that these contacts could be used for direct bookings. We tried to explain that we are not a "competitor" for travel agencies at all, but did not succeed with our wish of placing contact information; in purely 132C campaigns Nadine Rokahr explained us, this is still possible but this supplement also goes to their travel agencies. • Meier's Weltreisen: Delivered and approved input for marketing activity " Meiers Welt" for a 1 page editorial on Naples; we could also place our direct phone number for further information on this page; unfortunately Meier's Weltreisen's policy does not allow mentioning websites or facebook addresses. • Meso Reisen/Alternativ Tours: The quiz at the consumer show in Leipzig has been very successful; Meso Reisen reported a good amount of interested participants on both days. Our and the Air Berlin Logo (who sponsored 1 flight) have been placed very well on the counters. The winners of the quiz are: for Charter Bay Resort Naples ": Mrs. Ina Tomaczak, Teichstr. 3, 09228 Wittensdorf and for "Bellasera ": Mrs. Sandra Kindermann, Am Bahrenbach 44,091 14 Chemnitz. Both winners received gift certificates along with our information material and will contact us in due time for reservations. We informed both properties about the winners. Please find a picture of the activity attached. • America Unlimited: Contacted Timo Kohlenberg in regards to flyer production for consumer shows; he is very interested to participate, i.e. with their latest itinerary for "South Florida" that they added to their brochure for 2012. • Explorer Fernreisen: Contact in regards to flyer production for consumer shows; showed great interest and are wiling to set up specials for "South Florida "; Kathrin Mockenhaupt will send pdf of 2012 brochure to evaluate input for a respective flyer. • Explorer Fernreisen: Secured destination training for the reservation team in the Explorer Fernreisen head office in Dusseldorf for December 13, 2011. • FTI: Intense correspondence with FTI regarding set -up of and January 23, 2012 Tourism Staff Reports 10 a -g 18 of 25 Napier AvwWAnd :rrce requirements for the e- learning pages within the FTI Online Academy for Florida. Set -up guideline of the NAP e- learning part and provided FTI with text input accordingly. o Novagolf: Followed up on Mr. Weber's stay at the Paradise Coast mid of October. Mr. Weber travelled to Florida as he plans to extend the tour operator program and ad Florida as a destination. Besides Orlando and Miami he visited the Naples area. In Naples he visited the Naples Beach Hotel and on Marco Island he visited the Marriott Marco Island. We received very positive feedback on both hotels but he stated that the Naples Beach hotel better suits the clientele of singlereisen.de and Berge & Meer. He is in contact with Naples Beach Hotel concerning rates and golf packages. The plan is to include Florida in both programs as from winter 2012/13, most probably as a 10 days combination of Orlando and NAP. Next follow up will be in spring 2012 when the TO starts with planning the program for winter 2012/13. Travel Agents • Total number of sales calls: 16 travel agencies in Germany • Dinner Event in Dusseldorf on November 14, 2011: 7 agencies and 12 agents • Explorer Fernreisen Munich: Held destination training session for a 3 agents at the Explorer Fernreisen Sales office in Munich on November 22, 2011. • Explorer Fernreisen: Secured destination training for the sales office team in Cologne for December 14, 2011. EVENTS o Exhibitions: • Tourism & Caravanning, Leipzig: Participated in the TC Leipzig consumer fair from November 16 -20, 2011 with brochure distribution through Visit USA Germany. The show reported about 69,000 visitors this year. • Ferien Messe Salzburg: Participated in the consumer show "Ferien Messe Salzburg" in Austria from November 18 -20, 2011 with brochure distribution through Visit USA Austria. In total 10,121 consumers visited the show. o Fam Trips ■ TUI Germany: Followed up on their fam trip mid of November. The TUI group of 18 pax enjoyed their stay at the Paradise Coast from November 16 -17, 2011 and highly appreciated January 23, 2012 Tourism Staff Reports 10 a -g 19 of 25 14pler NUrvolsland lis�t�lcs�, the hosted airboat tour as well as the hosted dinner at Tin City. Canusa: Secured a joint fam trip with Hilton Worldwide and Delta Airlines to the NAP area. Determination of the fam trip: The fam trip is set for May 10 -14, 2012 for a group of about 10 pax. It will be a dedicated Canusa fam trip with members of the sales and reservation teams and product team. Delta Airlines will sponsor air tickets to /from RSW Fort Myers and the group will stay at the Hilton Naples. NAP CVB will organize and take care of itinerary and ground handling. Airberlin: Contacted airberlin in order to discuss the possibility of a joint fam trip in 2012, as a result of our close cooperation in 2011 in form of our participation in the airberlin roadshow and the airberlin microsite promoting the increase of airberlin flight frequencies to RSW. Airberlin generally is interested in a joint fam trip. Dates and further procedure would need to be discussed beginning of December. Dertour: Finalized itinerary for fam trip in December with Debi /Jennifer and handed it over to Mareike Emmel. o Travel Agent Functions: ■ Visit USA Germany TA Events: Attended the TA events taking place in Munich and Hamburg on November 22 and 28, 2011 through Visit USA Germany. The concept of the evening event was a travel mart with an own stand for each partner. In total 87 agents visited the event in Munich and 111 agents attended the event in Hamburg. 4 MEDIA o New German Press Kit: Finalization of the new German Press kit in cooperation with Schirm Communiccations. o Media Events: ■ Visit USA Germany Media Events: Participated at the media events in Munich and Hamburg on November 23 and 29, 2011 organized by Visit USA Germany. Each participating partner had its own stand in order to talk individually to the attending journalist and media partners. In total 29 media accounts attended in Munich and 17 in Hamburg. Handling of follow ups after the events. January 23, 2012 Tourism Staff Reports 10 a -g 20 of 25 '0'— Nip!" MArtokland -�- MARKETING o German Facebook page: Maintenance and ongoing communication with the existing "likers ". ADMINISTRATIVE /OTHER o Brochure fulfillment: a) Inquiries generated through website: 8 b) Direct inquiries: 7 c) Other: Sent info kits to additional 25 contacts, resulted from our advertisement wit America Journal • TUI LT Special Tours Bremen: Assisted with information on the area according to their request and questions with regards to the agent's personal stay in the area. • Skytours, Annette Brunschwiler: Followed up on her personal stay at Marriott Marco Island in October. They stayed for 2.5 days in the NAP area and we received very positive feedback on the area and the hotel itself. o Har)aq Lloyd Reiseburo, Petra Abreder: Assisted with information on the area according to her request for information on tours in the Everglades. o TUI Netherlands: Sent English version of the destination video for inclusion on the TUI NL website. • Prepared invitations for the Canusa fam trip taking place in May 2012 in cooperation with Hilton Worldwide and Delta Airlines. • Requested room nights for summer 2011 from those tour operators publishing a summer and a winter brochure: TUI, Meiers, Dertour /ADAC, FTI, Thomas Cook /Neckermann • Contact to Naples partners: ■ Provided contact information of prize winners from travel show Leipzig to Jen Friede from the Bellasera and John Finger from Charter Club Resort SPECIAL EVENTS Destination training in the Explorer Fernreisen head office in Dusseldorf on December 13, 201 1. Dinner Event in Cologne on December 13, 2011. Sales Calls in Cologne on December 13 - 15, 2011. 4 Finalization of e- learning pages within the FTI Online Academy Florida. January 23, 2012 Tourism Staff Reports 10 a -g 21 of 25 Na(>r+ hf aucc to l�l,�nci MARKET NEWS USA promotion is slowly taking shape ; travel inside, Nov 7, 2031 1) The Corporation for Travel Promotion is now called 'Brand USA ". Founded in 2009, "Corporation for Travel Promotion" (CTP) was created to conduct the first global tourism marketing campaign in the U.S.A. With respect to this first major information were supposed to be given at the World Travel Market in London - it was announced that the CTP is now called "Brand USA" and has received a logo. In the management, the financing (50% through ESTA revenue - USD 14 per person entering the US - and 50% through private companies) and the planned budget of US$ 200 million per year nothing changes. The consumer website www.discoveramerica.com has taken over by the US Travel Association. First strategic guidelines were also announced and here the tourism managers strike conciliatory tones: They distance from the patriotism and flag swinging of the USA. It was important to convey experiences, to illustrate the enormous cultural, human and natural diversity of the USA and to revive the "American Dream" worldwide. For this, "USA Ambassadors" should express their experiences and preferences in the previously defined key markets (Canada, Mexico, Brazil, Germany, France, Great Britain, China, India, South Korea, Japan and Australia) -what selectively indicates social media campaigns. The global marketing campaign will be launched in March 2012. About the content and especially the distribution of the funds nothing has been announced yet. The Visit USA Committee Switzerland fights for support together with the committees in Germany and Austria. German market trends (jvw, Nov 11, 2011) Strong sales in 2011 German travel agents generated strong growth in holiday bookings this year despite the impact of North Africa and Japan on travel demand, according to the latest surveys from market researchers GfK and TATS. The 2010/11 tourism year, running November 2010 to October 2011, closed with an 11.6% rise in travel agency revenues from holiday bookings, according to the latest monthly survey by GfK. The year ended strongly with a 14.8% rise in sales in October. Summer 2011 thus closed with a 10.7% rise in sales, even through 2010 had already been the strongest year in revenue terms since the survey began. Last winter had already shown a 13.6% increase in revenues. Looking ahead, growth for the 2011/12 winter season is continuing to weaken in terms of advance sales. The increase has now dropped back to 11.4% from 15.6% in September. January 23, 2012 Tourism Staff Reports 10 a -g 22 of 25 *tiap r+ ?Marc (A%tAnd However, last autumn was an extremely strong early bookings period for winter holidays. Meanwhile, overall travel agency revenues have increased by 14.2% over the first ten months of the 2011 calendar year, according to the latest TATS survey. This was mostly driven by a 22.3% rise in airline bookings last year while tourism sales grew by a more moderate 4.7 %. German tourism industry posts record results (travel inside, Nov 24, 201 1) Significant increase in sales for both travel agencies and tour operators. For the tourism industry, 2011 was a year with a new record result, as the German travel association DRV announced during its meeting in Daegu, South Korea. In the past ten years there has not been abetter year's result than in the fiscal year 2010/11 (ended on October 31, 201 1) for both, turnover and number of pax. The turnover for stationary and online travel agencies increased by more than 9.5% to about € 22.5 billion (currently about CHF 27.7 billion) and with that was up by € 2.1 billion compared to the previous year. Distributed among the different sectors € 14.7 billion are allotted to the tourism business (previous year: 13.7 billion) and around 7.8 billion to the business travel sector (2010: 6.7 billion). The travel agencies thus generated a turnover increase of about 7% and the business travel agencies of almost 15 %. Between 2001 and 2011 the average turnover per travel agency increased by 20 %. The number of travel agencies only slightly decreased in 2011: Compared to the fiscal year 2009/2010 there were a total of 10,240 travel agencies in Germany and with that only 130 agencies less than in the previous year (569 closings face 439 openings). The German tour operators generated a turnover of € 23.3 billion (about CHF 28.7 billion) which equals to an increase by 9% or € 2.0 billion compared to the previous year. All in all the number of pax increased by 5% - among those likely many Swiss due to the weakness of the Euro. Spain, Turkey and Greece as well as the Maldives, Thailand and the Caribbean were the winning destinations in summer 2011, while the demand for USA /Canada and for UAE remained stable and the demand for Tunisia and Egypt decreased for known reasons. The demand for destinations Australia, Kenya and South Africa slightly decreased as well. The cruise market shows outstanding results with a turnover increase of about 12% and a significant increase in passengers, stated DRV. Air travels of tour operators achieved an turnover increase of 11 % on average: 12.5% for trips to short and medium haul destinations and 7% for long -haul destinations. Ground -based travel by car, train or bus could generate a turnover increase of 2.5 %. VISITOR CENTER VISITATION Summary January 2.3, 2012 Tourism Staff Reports 10 a -g 23 of 25 `+,pica Nlaxc°oULmd The following activities and initiatives have contributed to increased knowledge and awareness that volunteers, Chamber staff and community members have about activities that are available through the Collier County visitor centers, resulting in our visitors having more and better information. Visit all the visitor centers about every ten days to distribute materials. These include: Welcome Center and The Oasis Visitor Center — Big Cypress National Preserve Marco Island Chamber of Commerce Visitor Center Immokalee Chamber of Commerce Visitor Center Everglades Chamber of Commerce Visitor Center Naples Chamber of Commerce Visitor Information Center Ave Maria Visitor Center SWFL Regional Airport and Marco, Immokalee, and Everglades Regional Airports I have developed a good relationship with the directors of these visitor centers in addition to sharing information about local events. All visitor centers have the Paradise Coast Magazine, Naples on the Gulf Magazine, Marco Magazine, Immokalee Magazine and Everglades fold out. They also have the Paradise map and the passports in German, French, Spanish and English. The airports receive the magazines only. January 23, 2012 Tourism staff Reports 10 a -g 24 of 25 '":��l�s �tax�alul�ncl The Concierge Gazebo on Third Street also receives the brochures from Immokalee and the Everglades. Punta Gorda Exit 161 Visitor Center, Miccosukee Visitor Center and the three Visit Florida Visitor Centers receive Paradise Coast Magazine. Coordinate FAM Trips for the Collier County volunteers. I have had 20 FAM Trips in 2011 and 9 in the last six months of 2010. Volunteers from ALL Collier County visitor centers can join us for these trips. There are anywhere from 15 to 65 volunteers who participate depending on whether we are in or out of season. These FAM Trips are beneficial to the volunteers because they learn personally about an attraction. Implemented a volunteer training program. This started with a formal program to train shift leaders and then a formal training program where 65 volunteers came. Developed a training manual for existing and new volunteers. Created a volunteer exchange program. This is where Naples, Everglades, Marco or Big Cypress volunteers go to a visitor center other than their own to learn more about the area. This is a new program and I have 6 volunteers participating. January 23, 2012 Tourism Staff Reports 10 a -g 25 of 25 Coordinate meetings with the Directors from the 6 visitor centers. N''spkr !�iarcr� Cslsrsti ;vrr}�#syl� There have been six total meetings, with three in 2011. Big Cypress, Naples and Immokalee have hosted them this year. These meetings include: Bob DeGross and Isobel Kalafarski, Big Cypress Sandi Reidemann and Donna Niemczyk, Marco Daniel Rosario and Myriam Brown, Immokalee Kathy Lender and Jeanette Brown, Everglades Lisa Swirda, Naples Topics at these meetings have included the oil spill, how to attract more visitors, beach replenishment and promotional campaigns. Coordinate Preferred Pass Program. This is the new on line program where visitors can access deals on accommodations, attractions, shopping and restaurants. I educate the volunteers, hotel and restaurant employees on the use of the Preferred Pass in addition to providing all visitor centers and hotels with the passes 2011 Year To Date Statistics TOTAL 23,206 30,676 29,292 17,505 10,995 10,924 15,817 12,901 10,055 14,872 20,119 196,362 January February March April May June July August September October November TOTAL Big Cypress Welcome Center 5,034 6,986 5,984 3,297 1,778 1,881 2,182 1,895 1,268 1,704 7,734 39,743 Oasis 12,055 15,564 15,101 8,810 5,492 4,796 6,024 3,999 3,881 5,459 2,743 83,924 Everglades 2,220 2,881 3,100 2,575 1,600 2,235 5,189 4,577 3,196 5,035 6,200 38,808 Immokalee 125 194 195 189 186 155 185 207 220 237 357 2250 Marco 1,007 1,546 1,376 520 448 445 573 463 279 481 647 7,785 Naples VIC 2,765 3,505 3,536 2,114 1,491 1,412 1,664 1,760 1,211 1,956 2,438 23,852 TOTAL 23,206 30,676 29,292 17,505 10,995 10,924 15,817 12,901 10,055 14,872 20,119 196,362 0 e z w 9 C21 A z A A •e eI 4 m -e H A 0 e A 7 7 e � O b A M 3 � 0 w 3 A 0 a o .q O A 3 � � e °o A 0. n O O O0� O » 3 0. 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O� \ \ po DD ,� �• t� t� to O �o A N N N J 0o N c.n N N O A W N N- N N 00 \ oo A N N N w oo cn In A N N'.. N O In N N .w-• Oo A vi W W O �l Cn �O in '� N N O N N N N N O N N N N N O_ O_ O_ N N N O N N N N N N N N N N N O J 69 W b9 b9 N b9 Vi b9 N A Q\ b b9 W 69 b9'. N N O 69 N b9 uq N b9 W fA �O iii O O O N O cn O O O N O O O oo J N O O O O O w o0 Cn O O O O O :. O O O O O -• 00 cn O O O cn 3 0 O. O O ',.. O o. O ,. O '. Cl C> O' o o',. o. o O -' O '. o pO a Cl o' o' o o', o, o o' o o' o C) o', o o' o+ o w w N A 4i to 00 w �O - O O_ 00 00 10 41 A . ,.. O O W r O w O ', O', A n, O n 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 a L N 7 N O N y O C> O O A m b � O O O � � N O N O N N 00 00 Cl 0 (D N Q ps (D O January 23, 2012 Naples Marco Island Everglades CVB 11 of 45 Task Report Created -Between 11/17/2011 - 1/12/2012 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 11/17/2011 Brentwood Baptist Church Sales - sent rfp to partner Closed 11/17/2011 11/17/2011 Debi DeBenedetto 11/17/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 11/17/2011 11/16/2011 Debi DeBenedetto Conference 11/17/2011 HelmsBriscoe / T. Baker 11/17/2011 Meetings Info MIM Sandy Rim Sales - site with client Closed Sales - site with client Closed 12/5/2011 12/15/2011 Debi DeBenedetto 11/17/2011 11/17/2011 Debi DeBenedetto 11/17/2011 Council on Occupational Education Event Sales Task Open 1/30/2013 11/17/2011 Council on Occupational Education Event Sales Task Open 1/26/2013 11/17/2011 Council on Occupational Education Event Sales Task Open 12/17/2011 * Task is assigned to multiple people Printed: 1/12/2012 Copyright ©2004 - 2012 USS. All Rights Reserved. Page: 1 of 14 January 23, 2012 -Detailed -Staff . Aport 11 Task Assigned User: Debi DeBenedetto 12 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 11/17/2011 Council on Occupational Education Event Sales Task Closed 11/17/2011 12/15/2011 Debi DeBenedetto 11/17/2011 Site Search, Incorporated Event Sales Task Open 6/27/2012 11/17/2011 Site Search, Incorporated Event Sales Task Open 7/1/2012 11/17/2011 Site Search, Incorporated Event Sales Task Closed 12/17/2011 12/16/2011 Debi DeBenedetto 11/17/2011 Council on Occupational Education Event Sales Task Open 6/26/2013 11/17/2011 Council on Occupational Education Event Sales Task Closed 11/17/2011 12/15/2011 Debi DeBenedetto 11/17/2011 Council on Occupational Education Event Sales Task Open 7/31/2013 Task is assigned to multiple people Printed: 1/12/2012 Copyright ©2004 - 2012 MS. All Rights Reserved. Page: 2 of 14 January 23, 2012 Deta-ilew Staff RepGrl; 11 Task Assigned User: Debi DeBenedetto 13 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 11/17/2011 Council on Occupational Education Event Sales Task Open 8/4/2013 11/17/2011 Council on Occupational Education Event Sales Task Closed 11/17/2011 12/15/2011 Debi DeBenedetto 11/17/2011 Council on Occupational Education Event Sales Task Open 9/3/2013 11/17/2011 Council on Occupational Education Event Sales Task Closed 11/17/2011 12/15/2011 Debi DeBenedetto 11/17/2011 Helmsbriscoe /A Caputo Event Sales Task Open 3/20/2012 11/17/2011 Helmsbriscoe / A Caputo Event Sales Task Open 3/20/2012 11/17/2011 Helmsbriscoe / A Caputo Event Sales Task Closed 11/17/2011 12/15/2011 Debi DeBenedetto Task is assigned to multiple people Printed: 1/12/2012 Copyright ©2004 - 2012 iDSS. All Rights Reserved. Page: 3 of 14 January 23, 2012 Task Assigned User: Debi DeBenedetto 14 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 11/17/2011 Council on Occupational Education Event Sales Task Open 10/26/2013 11/17/2011 Council on Occupational Education Event Sales Task Closed 11/17/2011 12/15/2011 Debi DeBenedetto 11/17/2011 Reliable Facility Placement Event Sales Task Open 1/5/2013 11/17/2011 Reliable Facility Placement Event Sales Task Open 1/1/2013 11/17/2011 Reliable Facility Placement Event Sales Task Closed 11/17/2011 12/15/2011 Debi DeBenedetto 11/17/2011 Reliable Facility Placement Event Sales Task Open 1/14/2013 11/17/2011 Reliable Facility Placement Event Sales Task Open 12/17/2011 January 23, 2012 DatQ!'Qd RtQff Report 11 Task Assigned User: Debi DeBenedetto 15 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 11/21/2011 IQPC Exchange Event Sales Task Open 12/21/2011 11/29/2011 Debi's Activity Tracking Account General - Followup Call Closed Follow tin rmmnlete on RPiuvPnstP shnwcant all Pmnil - still innuttinn Rfns 11/29/2011 Debi's Activity Tracking Account General - Meeting Closed 11/3012011 HelmsBriscoe / A.Yount Event Sales Task Open 11/29/2011 11/29/2011 Debi DeBenedetto 11/29/2011 11/28/2011 Debi DeBenedetto 2/25/2012 11/30/2011 HelmsBriscoe / A.Yount Event Sales Task Open 12/30/2011 12/1/2011 Debi's Activity Tracking Account Sales - Send Sales Kit Closed 12/1/2011 12/1/2011 Debi DeBenedetto Debi DeBenedetto 12/2/2011 ARVC Group 201 Event Sales Task Open 3/5/2012 * Task is assigned to multiple people Copyright ©2004 - 2012 iDSS. All Rights Reserved. Printed: 1/12/2012 Page: 5 of 14 January 23, 2012 Task Assigned User: Debi DeBenedetto 16 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 12/2/2011 ARVC Group 201 Event Sales Task Open 1/1/2012 12/6/2011 OraPharma Event Sales Task Open 3/29/2013 12/6/2011 OraPharma Event Sales Task Open 3/29/2013 12/6/2011 OraPharma Event Sales Task Closed 12/6/2011 12/15/2011 Debi DeBenedetto 12/9/2011 Customs and Border Protection Event Sales Task Closed 12/3/2011 12/15/2011 Debi DeBenedetto 12/9/2011 Customs and Border Protection Event Sales Task Closed 12/7/2011 12/15/2011 Debi DeBenedetto 12/9/2011 Customs and Border Protection Event Sales Task Open 1/8/2012 * Task is assigned to multiple people Printed: 1/12/2012 Copyright ©2004 - 2012 OSS. All Rights Reserved. Page: 6 of 14 January 23, 2012 Task Assigned User: Debi DeBenedetto 17 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name Site i_t Marriott with client Lauren Andrews Silkroad ME client 12/13/2011 Debi's Activity Tracking Account Sales - Partner Contact Closed 12/13/2011 12/15/2011 Debi DeBenedetto 12/13/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference 12/14/2011 Garden of Hope and Courage Event Sales Task 12/14/2011 Garden of Hope and Courage Event Sales Task 12/14/2011 Garden of Hope and Courage Event Sales Task 12/14/2011 Garden of Hope and Courage Event Sales Task Open Open Open Open 12/13/2011 12/5/2011 3/21/2012 3/21/2012 1/13/2012 1/13/2012 12/16/2011 Thomas Travel Incorporated Sales - Send Promotional Open 1/16/2012 Item / Collateral Melinda Thomas Debi DeBenedetto 12/20/2011 Debi's Activity Tracking Account Print Media Interview Closed 12/20/2011 12/20/2011 Debi DeBenedetto Task is assigned to multiple people Printed: 1/12/2012 Copyright ©2004 - 2012 USS. All Rights Reserved. Page: 7 of 14 January 23, 2012 Task Assigned User: Debi DeBenedetto 18 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name Debi DeBenedetto 12/20/2011 Debi's Activity Tracking Account General - Website update Closed 12/20/2011 12/20/2011 Debi DeBenedetto 12/27/2011 The Planning Mode Event Sales Task Open 8/27/2012 12/27/2011 The Planning Mode Event Sales Task Open 8/31/2012 12/27/2011 The Planning Mode Event Sales Task Open 2/25/2012 12/27/2011 The Planning Mode Event Sales Task Open 1/4/2013 12/27/2011 The Planning Mode Event Sales Task Open 2/5/2012 12/27/2011 Genuine Parts Co. Event Sales Task Open 3/2/2012 aet fianl roomina list to hotel and aet reminder i Task is assigned to multiple people Printed: 1/12/2012 Copyright ©2004 - 2012 USS. All Rights Reserved. Page: 8 of 14 January 23, 2012 Task Assigned User: Debi DeBenedetto 19 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name askif they want 600 or mars for attendee'welcome 12/27/2011 Genuine Parts Co. Event Sales Task Open 2/27/2012 12/27/2011 Genuine Parts Co. Event Sales Task Open 2/5/2012 1/4/2012 State Farm / Jack Wallace Sales - Fam Itinerary Closed 1/5/2012 1/4/2012 Debi DeBenedetto 1/4/2012 State Farm / Jack Wallace Closed 1/4/2012 1/4/2012 Note Jack Wallace 1/5/2012 Debi's Activity Tracking Account Idss updates Closed 1/5/2012 1/5/2012 Debi DeBenedetto 1/5/2012 IMN Solutions Event Sales Task Open 10/20/2012 1/5/2012 IMN Solutions Event Sales Task Open 10/25/2012 1/5/2012 IMN Solutions Event Sales Task Open ask if thev have short listed us and want a site " Task is assigned to multiple people Copyright ©2004 - 2012 OSS. Al Rights Reserved. 2/14/2012 Printed: 1/12/2012 Page: 9 of 14 January 23, 2012 Task Assigned User: Debi DeBenedetto 20 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 1/5/2012 Sea Excursions, Inc. Closed 1/5/2012 1/5/2012 Note Rocky Beaudry 1/5/2012 Bellasera Hotel Closed 1/5/2012 1/5/2012 Note Margie McGlynn 1/5/2012 Naples Princess Jenny Foegen 1/5/2012 Naples Beach Hotel & Golf Club Charles Mullins Closed 1/5/2012 1/5/2012 Note Closed 1/5/2012 1/5/2012 Note 1/5/2012 Naples Beach Hotel & Golf Club Charles Mullins Closed 1/5/2012 1/5/2012 Note 1/6/2012 MPI New England 1/6/2012 Play FLA Golf . Task is assigned to multiple people Copyright ©2004 - 2012 iDSS. All Rights Reserved. Sales - Prospecting Open 2/6/2012 General - Meeting Open 1/12/2012 Printed: 1/12/2012 Page: 10 of 14 January 23, 2012 Task Assigned User: Debi DeBenedetto 21 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 1/9/2012 AMC Network Sales - sent rfp to partner Closed 1/9/2012 1/9/2012 Debi DeBenedetto Jill Pierce 1/9/2012 Debi's Activity Tracking Account Sales - site with client Open 1/17/2012 1/9/2012 Debi's Activity Tracking Account Sales - site with client Open 1/20/2012 1/9/2012 AMC Network Event Sales Task Closed 12/27/2012 1/9/2012 Debi DeBenedetto 1/9/2012 AMC Network Event Sales Task Closed 12/22/2012 1/9/2012 Debi DeBenedetto 1/9/2012 AMC Network Event Sales Task Closed 12/22/2012 1/9/2012 Debi DeBenedetto 1/9/2012 AMC Network Event Sales Task Open 2/18/2012 1/9/2012 Florida Academy of Audiology Event Sales Task Open 7/30/2013 * Task is assigned to multiple people 012 2/2 Printed: 1/1 Copyright 02004 - 2012 OSS. All Rights Reserved. Page: 11 1 /2 1/9/2012 Florida Academy of Audiology Event Sales Task Open 3/9/2012 1/9/2012 LaPlaya Beach & Golf Resort David Martorana 1/9/2012 State Farm / Jack Wallace Jack Wallace Closed Closed 1/9/2012 HelmsBriscoe N. Schlosser Event Sales Task Open 1/9/2012 HelmsBriscoe N. Schlosser Event Sales Task Open 1/9/2012 HelmsBriscoe N. Schlosser Event Sales Task Open 1/9/2012 1/9/2012 1/9/2012 1/9/2012 2/10/2013 3/8/2013 3/9/2012 1/9/2012 State Farm / Jack Wallace Closed 1/9/2012 1/9/2012 Jack Wallace Task is assigned to multiple people Copyright ©2004 - 2012 iDSS. All Rights Reserved. Note Note Note Printed: 1/12/2012 Page: 12 of 14 January 23, 2012 Task Assigned User: Debi DeBenedetto 23 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 1/10/2012 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 1/10/2012 1/10/2012 Debi DeBenedetto Planner Debi DeBenedetto 1/10/2012 Meetings Info MIM Sales - Assisted Mtg Closed 1/10/2012 1/10/2012 Debi DeBenedetto Planner ASSiRted nlannBr with rnndn arrnmmnrtatinns Rho hnnkari Marrintt nrni in with r \/R ncci ctanra hi it r \/R rim not not rroriit nc Rfn was Arcpt - hi it chc 1/10/2012 HelmsBriscoe / M. Mahar Event Sales Task Open 1/31/2012 1/10/2012 HelmsBriscoe / M. Mahar Event Sales Task Open 2/19/2012 1/10/2012 HelmsBriscoe / M. Mahar Event Sales Task Open 3/10/2012 1/12/2012 Conference Direct / M. Ronacher Event Sales Task Open 12/26/2013 1/12/2012 ConferenceDirect / M. Ronacher Event Sales Task Open 2/21/2012 Task is assigned to multiple people Printed: 1/12/2012 Copyright ©2004 - 2012 OSS. All Rights Reserved. Page: 13 of 14 January 23, 2012 Task Assigned User: Debi DeBenedetto 24 of 45 Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name Sent Rfo to hotels & contacted planner 1/12/2012 HelmsBriscoe N. Schlosser Event Sales Task Open 3/29/2014 1/12/2012 HelmsBriscoe N. Schlosser Event Sales Task Open 3/12/2012 1/12/2012 HelmsBriscoe N. Schlosser Event Sales Task Open 1/12/2012 Sent Rfo to hotels & contacted planner Total Tasks: 201 Task is assigned to multiple people Printed: 1/12/2012 Copyright ©2004 - 2012 USS. All Rights Reserved. Page: 14 of 14 12/31/2011 January 23, 2012 Detailed Staff Report 11 25 of 45 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of December 2011 Toll Free Number # of Calls Minutes 800- 2ESCAPE (800- 237 -2273) 52 125.67 PR- Editorial (800 -688 -3600) 78 235.98 Film Commission (800- 349 -5770) 1 7.95 International (239- 225 -1013) 9 19.58 Storm Information (800- 785 -8252) 3 0.93 Meeting Planner (800- 830 -1760) 0 0.00 Naples #1 (800- 455 -2604) 5 4.65 Travel Agent (888 -409 -1403) 1 0.43 Grand Total: 149 395.20 Phase V of Southwest Florida, Inc. Page 1 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 26 of 45 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of December 2011 Purpose Calls /Request Minutes Live Information 66 188.30 Special Fulfillment 6 10.12 Sports Council of Collier County Information 0 0.00 Visitors Guide 718 196.48 Arts Culture & Heritage Guide 0 0.00 CVB Office Referral 4 19.05 Hang up 14 7.58 Wrong Number 28 18.50 Meeting Planner 0 0.00 Storm Accommodations Info 0 0.00 Grand Total: 836 440.03 Phase V of Southwest Florida, Inc. Page 2 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 27 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Source For the month of December 2011 Phase V of Southwest Florida, Inc. Page 3 of 17 Last Year Current Year Month Source Month YTD % YTD Leisure Markets 571 2,948 73.72% Winter Northern Campaign 0 0 0.00% Spring /Summer In -State Campaign 12 18 0.45% Niche Markets 112 693 17.33% Group Markets 0 0 0.00% International Markets 2 4 0.10% Miscellaneous 20 335 8.38% Meeting Planners 1 1 0.03% Grand Total: 718 3,999 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 3 of 17 Last Year Month YTD % YTD 427 5,698 67.65% 1 1 0.01% 5 6 0.07% 953 2,643 31.38% 0 0 0.00% 0 1 0.01% 20 74 0.88% 0 0 0.00% 1,406 8,423 12/31/2011 January 23, 2012 Detailed Staff Report 11 28 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of December 2011 Media Consumer Magazines AAA Florida TourBook 2009 Edition Florida Travel & Life May /June 2011 Midwest Living January/February 2010 Other /Unknown Redbook Midwest October 2011 Consumer Magazines Consumer Directories 2010 Florida Insider Guide - Quick Check 2010 Florida Insider Guide - Specific Target 2010 Naples, Marco Island & the Everglades Visitors Guide 2010 Visit Florida Magazine 2010 Visit Florida Magazine - Quick Check 2010 Visit Florida Magazine - Specific Target 2011 Naples, Marco Island & the Everglades Visitors Guide 2011 Visit Florida Magazine - Quick Check 2011 Visit Florida Magazine -Specific Target Florida Insider Guide April - September 2011 Visit Florida Magazine December 2010 - September 2011 Consumer Directories Phase V of Southwest Florida, Inc. Page 4 of 17 Month YTD % YTD 0 1 0% 0 4 0% 0 1 0% 4 13 0% 0 1,477 50% 4 1,496 15 39 1% 5 11 0% 0 1 0% 0 2 0% 4 27 1% 0 4 0% 1 1 0% 59 270 9% 34 123 4% 0 1 0% 1 1 0% 119 480 January 23, 2012 12/31/2011 Detailed Staff Report 11 29 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of December 2011 Media Month YTD % YTD Consumer E- Marketing DestinationBrochures.com 4 7 0% Other /Unknown 2 12 0% ParadiseCoast.com 390 810 27% Miles Media Imports 387 799 Phone 3 8 info @paradisecoast.com 0 1 Interactive Text Chat 0 2 ParadiseCoast.com /Getaway Summer TAF 50 132 4% ParadiseCoast.de 1 2 0% Visit USA - UK 0 7 0% VisitFlorida.com 0 1 0% Consumer E- Marketing 447 971 Consumer Newspaper Other /Unknown 1 1 0% Consumer Newspaper 1 1 Grand Total: 571 2,948 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 30 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Fall In -State Campaign Media Grand Total: * YTD = Fiscal Year to Date For the month of December 2011 Phase V of Southwest Florida, Inc. Page 6 of 17 Month YTD % YTD 12/31/2011 January 23, 2012 Detailed Staff Report 11 31 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Winter Northern Campaign For the month of December 2011 Media Month YTD % YTD Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 32 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Spring /Summer In -State Campaign For the month of December 2011 Media Fort Myers /Naples Fort Myers /Naples PBS Spring /Summer 2010 Month YTD % YTD 1 1 6% Fort Myers /Naples 1 Geo- Targeted In -State Online TripAdvisor.com (Online Geo- Targeted) April - August 2011 0 Geo- Targeted In -State Online 0 Other /Unknown TV Campaign Other /Unknown 11 Other /Unknown TV Campaign 11 1 1 6% 1 16 89% 16 Grand Total: 12 18 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 33 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Niche Markets For the month of December 2011 Media Month YTD % YTD Niche Markets (Bridal /Honeymoon) Bridal Guide Added Value RSL July /August 2010 0 5 1% Bridal Guide Added Value RSL October /November 2010 0 3 0% Bridal Guide January/February 2011 11 45 6% Bridal Guide July /August 2011 16 170 25% Bridal Guide March 2011 5 15 2% Brides Florida April - September 2011 5 26 4% Niche Markets (Bridal /Honeymoon) 37 264 Niche Markets (ECO) Audubon (Natural Wonders of Florida) March /April 2011 22 158 23% Audubon (Natural Wonders of Florida) November /December 2011 50 225 32% Niche Markets (ECO) 72 383 Niche Markets (Senior) AAA Going Places South May /June 2010 0 1 0% AAA Going Places South May /June 2011 2 44 6% AARP - Southeast Region March /April 2011 1 1 0% Niche Markets (Senior) 3 46 Grand Total: 112 693 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 34 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Group Markets Media Grand Total: " YTD = Fiscal Year to Date For the month of December 2011 Phase V of Southwest Florida, Inc. Page 10 of 17 Month YTD % YTD 12/31/2011 January 23, 2012 Detailed Staff Report 11 35 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by International Markets For the month of December 2011 Media Month YTD % YTD United Kingdom Travel Trade Gazette February 2011 1 2 50% United Kingdom 1 2 North America (Canada) Canadian Weather January 2011 1 1 25% North America (Canada) 1 1 Germany FTI 1326 Online August 2011 0 1 25% Germany 0 1 Grand Total: 2 4 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 11 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 36 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Miscellaneous For the month of December 2011 Media Month YTD % YTD CVB Office 0 3 1% Friend /Relative 5 17 5% Other /Unknown 15 41 12% TCTIA FAM October 2011 0 8 2% USV Product Show TA 2011 0 266 79% Grand Total: 20 335 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 37 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of December 2011 Phase V of Southwest Florida, Inc Page 13 of 17 Current Year Last Year State Month YTD % YTD Month YTD % YTD Illinois 28 408 11.79% 77 299 3.67% Ohio 25 399 11.53% 47 339 4.16% Michigan 16 328 9.48% 61 281 3.45% Indiana 18 300 8.67% 51 205 2.52% Florida 46 224 6.47% 184 1,749 21.46% Wisconsin 13 202 5.84% 50 199 2.44% Pennsylvania 27 194 5.61% 70 359 4.40% Minnesota 15 129 3.73% 41 143 1.75% North Carolina 9 126 3.64% 36 196 2.40% New York 27 123 3.55% 72 365 4.48% Iowa 14 112 3.24% 17 86 1.06% New Jersey 9 88 2.54% 48 233 2.86% Texas 16 60 1.73% 55 362 4.44% Nebraska 1 55 1.59% 9 37 0.45% Arizona 4 54 1.56% 17 44 0.54% Massachusetts 14 52 1.50% 32 171 2.10% South Carolina 8 51 1.47% 21 116 1.42% Georgia 11 50 1.45% 34 1,174 14.40% California 13 47 1.36% 55 164 2.01% Missouri 8 39 1.13% 27 161 1.98% Tennessee 6 39 1.13% 20 148 1.82% Virginia 11 35 1.01% 26 168 2.06% Maryland 5 33 0.95% 32 129 1.58% Kentucky 9 32 0.92% 20 132 1.62% Connecticut 4 26 0.75% 22 100 1.23% Alabama 7 25 0.72% 21 119 1.46% Colorado 5 24 0.69% 17 39 0.48% Arkansas 3 19 0.55% 14 62 0.76% North Dakota 0 18 0.52% 7 11 0.13% Maine 3 15 0.43% 4 18 0.22% Phase V of Southwest Florida, Inc Page 13 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 38 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of December 2011 Phase V of Southwest Florida, Inc. Page 14 of 17 Current Year Last Year State Month YTD % YTD Month YTD % YTD South Dakota 0 15 0.43% 2 7 0.09% Washington 3 15 0.43% 14 31 0.38% Kansas 5 14 0.40% 10 36 0.44% Louisiana 0 12 0.35% 15 88 1.08% Oklahoma 4 12 0.35% 10 76 0.93% Delaware 1 10 0.29% 1 8 0.10% Oregon 1 10 0.29% 9 24 0.29% New Hampshire 2 9 0.26% 10 22 0.27% Rhode Island 0 8 0.23% 4 15 0.18% West Virginia 1 8 0.23% 13 55 0.67% Mississippi 2 7 0.20% 8 63 0.77% Nevada 0 6 0.17% 4 15 0.18% New Mexico 1 6 0.17% 4 17 0.21% Utah 1 6 0.17% 7 15 0.18% Idaho 1 3 0.09% 9 15 0.18% Vermont 1 3 0.09% 3 12 0.15% District of Columbia 2 2 0.06% 7 14 0.17% Hawaii 0 2 0.06% 2 4 0.05% Puerto Rico 0 2 0.06% 4 6 0.07% Alaska 0 1 0.03% 0 0 0.00% Montana 1 1 0.03% 2 7 0.09% Wyoming 0 1 0.03% 2 11 0.13% Armed Forces 0 0 0.00% 0 1 0.01% Northern Mariana Islands 0 0 0.00% 0 0 0.00% Virgin Island 0 0 0.00% 0 0 0.00% Grand Total: 401 3,460 1,327 8,151 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 39 of 45 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of December 2011 Phase V of Southwest Florida, Inc. Page 15 of 17 Current Year Last Year Country Month YTD % YTD Month YTD % YTD USA 401 3,460 86.52% 1,327 8,151 96.77% Brazil 240 244 6.10% 10 44 0.52% No Address Given 54 162 4.05% 11 30 0.36% Canada 14 64 1.60% 37 113 1.34% United Kingdom 2 26 0.65% 6 30 0.36% Portugal 2 9 0.23% 1 6 0.07% Germany 0 6 0.15% 0 4 0.05% Netherlands 2 5 0.13% 4 8 0.09% Belgium 0 4 0.10% 0 2 0.02% France 1 3 0.08% 0 1 0.01% India 0 2 0.05% 0 2 0.02% Indonesia 0 2 0.05% 0 0 0.00% Italy 0 2 0.05% 1 6 0.07% Poland 0 2 0.05% 0 0 0.00% Russia 1 2 0.05% 1 2 0.02% Argentina 0 1 0.03% 1 1 0.01% Cuba 0 1 0.03% 0 0 0.00% Denmark 0 1 0.03% 2 2 0.02% Sweden 0 1 0.03% 0 1 0.01% Ukraine 0 1 0.03% 1 4 0.05% Uruguay 1 1 0.03% 0 0 0.00% Australia 0 0 0.00% 0 2 0.02% Austria 0 0 0.00% 0 2 0.02% Iran 0 0 0.00% 2 2 0.02% Luxembourg 0 0 0.00% 1 1 0.01% Macedonia 0 0 0.00% 0 2 0.02% Mexico 0 0 0.00% 1 2 0.02% Pakistan 0 0 0.00% 0 2 0.02% Spain 0 0 0.00% 0 1 0.01% Switzerland 0 0 0.00% 0 1 0.01% Uzbekistan 0 0 0.00% 0 1 0.01% Phase V of Southwest Florida, Inc. Page 15 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 Grand Total: 718 3,999 1,406 40 of 40,423 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 16 of 17 12/31/2011 January 23, 2012 Detailed Staff Report 11 41 of 45 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of December 2011 Media Meeting Planners Market Group Fulfillment GAP Meeting Planner Kit Fulfillment Meeting Planners Promotions PPD 2011 PPG 2011 PPP 2011 Promotions Tour Operators Other /Unknown Tour Operators Travel Agents Other /Unknown Travel Agents Month YTD % YTD 1 1 6% 0 2 13% 2 5 31% 3 8 50% 0 1 6% 0 1 6% 0 3 19% 0 5 31% 2 2 13% 2 2 13% 1 1 6% 1 1 6% Grand Total: 6 16 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 17 r N O � N � M N r-g �o 4w� oE� Yd� 63 zo 0 a N � N M N (n r-o C n 0 LE' � Tgg' yEy Iq gb 11 INS MIND IN