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TDC Subcommittee Minutes 01/12/2012January 12, 2012 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE MEETING Naples, Florida, January 12, 2012 LET IT BE REMEMBERED, that the Collier County Tourist Deveent Council Subcommittee in and for the County of Collier, having conducted business herein, met on this date at 9:30 A:rr a REGULAR SESSION at 2800 N. Horseshoe Drive, Tourist el —ment Council Conference Room, Naples, Florida, with -the following members present: Commissioner Georgia Hiller Jerry Gibson Clark Hill Rick Medwedeff (Excused) Robert Miller ALSO PRESENT: Jack Wert, Tourism Director Kelly Green, Tourist Tax Coordinator Debi DeBenedetto, Sales & Marketing Manager Jennifer Rainey, Executive Aide 12/14/2011 03:15 18774686770 PROCESSOR PAGE 01 COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE MEETING AGENDA. January 12, 2012 9:30 AM —11:30 AM I. CALL TO ORDER— CHAIRMAN HILLER 2. CHANGES /APPROVAL OF AGENDA 3. APPROVAL OF TDC SUBCOMMITTEE MINUTES a. *Regular Meeting November 21, 20X1 4. NEW BUSINESS a. Discussion. on Additional Funding Alternatives 0 Presentation by Mr. Hendel • Review requested additions to Mr. Medwedeff s Business Case b. Review of Final Report Draft c. Schedule Presentation to Full TDC S. QUESTION & ANSWER PERIOD 6. SUBCOMMITTEE DISCUSSION 7. NEXT MEETING DATE/LOCATION a. Discuss Neat Sub Committee Meeting Date, Location, Format and Agenda S. ADJOURNMENT January 12, 2012 Any persons in need of the verbatim record of the meeting may request a copy of the audio recording from the Collier County Communications and Customer Relations Department. 1. Call to Order Commissioner Hiller called the meeting to order at 9:50 A.M. A quorum was established. 2. Changes /Approval of Agenda Mr. Gibson moved to approve the Agenda as presented. Second by Mr. Hill Motion carried 4 -0. 3. Approval of TDC Subcommittee Minutes a. Regular Meeting November 21, 2011 Remove: Preamble, Page 1, 2nd Line, 2nd Word "Grant 4C, 2nd Paragraph "Presidents Council C— ftehian.' Change: 4C, 3rd Line should read "extrapolate' Mr. Clark moved to approve the minutes of thej��r 21, 2011 meeting as amended. Second by Mr. Gibson. Motion carried % -0. 4. New Business a. Discussion on Additional Funding Alternatives • Presentation by Mr. Hen ww P No presentation and no ri?winmendations were made. • Review requested- additi©ns to Mr. Medwedeff s Business Case Staff distributvd vised "A Business Case for Economic Impact, Jobs and Quality of Lif�-inn Collier County" by Rick Medwedeff, General Manage and Tourist Development Council Member. (See attached) Jack Mer reviewed the Subcommittee's request; additions have been included in the report. Suggaestic' s made: ■ .:Request Dr. Klages to provide a labor study to show what a tiny increase t does economically to the Community and include in final draft. ®s " Invite a representative to the February meeting to inform the Subcommittee of their plans to open a mega casino in Lee County. ■ Research museum admission fees. b. Review of Final Report Draft Jack Wert summarized the Final Report Draft. Commissioner Hiller recommended the Subcommittee review and email suggested modifications directly to Jack Wert. Staff stated the Subcommittee will review the full report prior to submitting the full report to TDC and receiving feedback. Then it will be presented to the BCC for approval. 2 January 12, 2012 Additional suggestions made were: • Invite the Tourism Alliance and the Collier County Alliance for a presentation of the Final Report Draft prior to submitting to TDC. • Include Findings and Conclusions in the Executive Summary. • Follow -up on the Museum Report. (Not received) • Recommend more TDC Staff to bolster marketing with staffing comparisons. c. Schedule Presentation to Full TDC Staff discussed and reviewed the modification and approval process and additional tourism groups' input prior to presentation to TDC. _ A suggestion was made to bring the final recommendations to PARAB,;µfor..the r support. Subcommittee was given a deadline of January 201h to submit feedb.k on the full report. A consensus was formed to hold another Subcommittee inting at 9:30 a.m. on a date to be determined. 5. Question and Answer Period None 6. Subcommittee Discussion None 7. Next Meeting Date /Location a. Discuss Next Sub Commttee�Meting Date, Location, Format and Agenda Addressed - 4.b. Mr. Gibson movedWtdW burn the meeting. Second by Mr. Miller. Motion carried 4= There being no-further, business for the good of the County, the meeting ended at 11:30 A.M- COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE Chairman, Commissioner Georgia Hiller These Minutes were approved by the Board/Committee on as presented or as amended 3