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TDC Minutes 11/21/2011 R November 21, 2011 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE MEETING Naples, Florida, November 21, 2011 LET IT BE REMEMBERED, that the Collier County Tourist Develophient Council Grant Subcommittee in and for the County of Collier, having a conducted business herein, met on this date at 3:00 P.M. in a REGULAR Ps SESSION at the N. Collier Government Building Conference Room, Naples, Florida, with the following members prese Chairman: Commissioner Georgia Hiller Jerry Gibson (Excused) Clark Hill Rick Medwedeff Robert Miller Nly ALSO PRESENT: Jack Wert, Tourism Director Kelly Green, Tourist Tax Coordinator Gary McAlpin, Coastal Zone Management Director Jennifer Rainey, Executive Aide 1 COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE MEETING AGENDA November 21, 2011 3:00 PM—5:00 PM 1. CALL TO ORDER—CHAIRMAN HILLER 2. CHANGES/APPROVAL OF AGENDA 3. APPROVAL OF TDC SUBCOMMITTEE MINUTES a. *Regular Meeting July 28, 2011 4. NEW BUSINESS a. Discussion on Additional Funding Alternatives • A Business Case for Tourism in Collier County —Rick Medwedeff b. Coastal Zone Management Report to Subcommittee— Gary McAlpin c. Subcommittee Draft Report 5. QUESTION & ANSWER PERIOD 6. SUBCOMMITTEE DISCUSSION 7. NEXT MEETING DATE/LOCATION a. Discuss Next Sub Committee Meeting Date, Location, Format and Agenda 8. ADJOURNMENT November 21, 2011 Any persons in need of the verbatim record of the meeting may request a copy of the audio recording from the Collier County Communications and Customer Relations Department. 1. Call to Order Commissioner Hiller called the meeting to order at 3:03 pm. A quorum was established. 2. Changes/Approval of Agenda Mr. Hill moved to approve the Agenda as presented. Second by Mr. Medwedeff. Motion carried 4-0. 3. Approval of TDC Subcommittee Minutes a. Regular Meeting July 28,2011 Mr. Clark moved to approve the minutes of the July 28, 2011 meeting as presented. Second by Mr. Medwedeff. Motion carried 4-0. 4. New Business a. Discussion on Additional Funding Alternatives Rick Medwedeff distributed and reviewed"A Business Case for Economic Impact, Jobs and Quality of Life in Collier County." (See attached) He expressed concern that it would be a bad decision to increase the Bed Tax to 5%. He recommended permanent restructuring of the Tourist Development Tax Allocation over the next 5 years. Discussion was made regarding the BCC Chairman's term ending in January and the time frame to finalize the FY 2012 Strategic Marketing Plan. Mr. Hill moved that we (Subcommittee)present to the full TDC Commission the suggestion that Commissioner Hiller remain on as Chairman of the TDC Subcommittee through the next BCC Chairman's term or until such time the funding issue has been complete. Second by Rick Medwedeff. Motion carried 4-0. b. Coastal Zone Management Report to Subcommittee Gary McAlpin distributed and reviewed the TDC Category "A" 195 Fund Projections dated November 16, 2011. (See attached) Commissioner Hiller asked Gary to provide details for the plan, documentation and all emails regarding the Federal law which states the Recon Study must have Federal Authorization and requires only Federal funding. Gary McAlpin asked for the Subcommittee to give consideration if any adjustments are to be made, to look first into Category "A" and to keep the surplus in beach facilities Fund 195. Gary McAlpin suggested a Workshop on Re-nourishment be held and to request Leo Ochs arrange the workshop. 2 November 21, 2011 Commissioner Hiller moved to approve Ricks' (Medwedeff) report subject to following modifications: that he adds to the discussion about the high average room rate and how that affects the costs of a tax to a convention group and give an example so people will understand what a penny tax is and also explain why we have a higher average room rate because of our being a luxury cluster and to incorporate the discussion about the museums including the graph and explain the variance between,for example, 2% of visitors versus 11% of funding and then to present a schedule that maps out the 5 year plan which also should incorporate, as part of that what Peter said, which is that the higher occupancies would resolve in more revenues coming in;so the schedule should also include the projected revenues or incremental revenues, TDC and other. And then finally, in the last paragraph include the number of jobs that would be created by a 10% increase and do an example on the average salary for your hotel(Marriott Marco Island) and being the largest employer etc. Second by Mr. Hill. Motion carried 4-0. Commission Hiller suggested that Gary McAlpin bring back the underlining details for the Beach Re-nourishment Program that is being proposed, so that the Subcommittee can make a determination on how much is really necessary versus how much is a want. Also, provide an analysis between the parking and restroom facilities, miles of beach versus contributions and the TDC revenue generated between Unincorporated City of Marco and the City of Naples. c. Subcommittee Draft Report Jack Wert distributed a draft report on the TDC Subcommittee background and a synopsis of the meetings held to review the current funding allocations and destination marketing efforts to attract visitors to Collier County. He also provided a copy of the Big Cypress National Preserve FY 2011 Synopsis. (See attached) Commissioner Hiller directed the Subcommittee to read through all of the documentation provided by Jack Wert and to e-mail him their recommendations. She recommended another meeting to include Murray Hendel, Presidents Council Chairman. It was suggested an economic study be done on the impact of a 10% increase in occupancy with a probable economic return over the next 5 years. Mr. Medwedeff moved the TDC Subcommittee recommend Dr. Klages work with him (Rick Medwedeff) to take the numbers from his (Rick Medwedeff) report to properly extractulate them (the numbers) to have the correct economic impact for the conclusion of his report. Second by Mr. Hill. Motion carried 4-0. 5. Question and Answer Period None 3 November 21, 2011 6. Subcommittee Discussion None 7. Next Meeting Date/Location a. Discuss Next Sub Committee Meeting Date, Location, Format and Agenda Meeting date will be determined when report and exhibits are complete. Commissioner Hiller moved to adjourn the meeting. Second by Rick Medwedeff. Motion carried 4-0. There being no further business for the good of the County, the meeting ended at 5:50 PM. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE Chairman, Commissioner Georgia Hiller These Minutes were approved by the Board/Committee on as presented or as amended 4