TDC Minutes 07/28/2011 R
July 28, 2011
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL SUBCOMMITTEE MEETING
Naples, Florida, July 28,2011
A:. SENT:
ack Wert, Tourism Director
Kelly Green, Tourist Tax Coordinator
Jennifer Rainey, Executive A:.ide to Commissioner Hiller
Debi DeBenedetto, Sales & Marketing Manager
JoNell Modys, Public Relations & Communications Mgr.
A:.ngela A:.line, Public Relations A:.ssistant
Maggie McCarty, Film and Entertainment Director
t
LET IT BE REMEMBERED, that the Collier County Tourist Dev 1
Council Subcommittee in and for the County of Collier, havi
conducted business herein, met on this date at 9:30
SESSION at the Collier County Growth Manage
Division, Conference Room #609/610, 2800
Florida, with the following members pr
Commissioner Georgia Hiller
Jerry Gibson
Clark Hill
Rick Medwedeff (Excused)
Robert Miller
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July 28, 2011
Any persons in need of the verbatim record of the meeting may request a copy of the
audio recording from the Collier County Communications and Customer Relations
Department.
1. Call to Order - Chairman Hiller
Commissioner Hiller called the meeting to order at 9:43 AM. A quorum was
established. She expressed her gratitude and welcomed the business community
representatives.
2. Changes and Approval of Agenda
Mr. Jerry Gibson moved to approve the Agenda as presented.
Staff requested addition -
4. Report on Journalists Visiting Destination
And move balance of agenda items down one nu
Mr. Jerry Gibson moved to approve the Agenda as ame
Motion carried 4-0.
3. Approval of TDC Subcommittee Minutes
a. Regular Meeting June 30, 2011
Mr. Hill moved to approve the minute
presented. Second by Mr. Jerry Gibs
5. New Business
The TDC Subco
a. Review and
County 1\1;
Marke. Ps
Jac ave a slide presentation on the 2011 Strategic Plan - International
Mar iscal Year 2012 Preliminary Budgets previously emailed to
representatives for their review are TDC Capital, Museums and Office
ounty Manager.
e June 30,2011 Meeting as
tion carried 4-0.
4. Report on Journalists Visiting DeS
JoN ell Modys, Public Relatio
reviewed a "Press in the Desrt
n
unication Manager distributed and
eport. (See attached)
and business representatives gave self-introductions
on of TDT Allocation, FY 12 Proposed Tourism,
d Coastal Zone Management Budgets and
iscussion Topics - July 28,2011 TDC Subcommittee Meeting and Allocations
on Tourist Tax for Beach Projects, County Museums, Non-County Owned
Museums and a Marketing & Promo Chart were distributed. (See attached)
Discussions included night entertainment, ordinance noise restrictions, outdoor
tiki huts, gondola rides at Venetian Village, etc.
Commissioner Hiller suggested JoNell Mody email the "Night Life" link
referred to during discussion to participating business representatives.
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July 28,2011
Mr. Jerry Gibson left at 10:58 AM.
Mr. Hill left at 10:59 AM.
A slide presentation was made. There was a brief discussion regarding a
deficiency of airline flight destinations to SWFL.
Mr. Jerry Gibson returned at 11:01 AM
Mr. Hill returned at 11 :02 AM
Mr. Miller left at 11 :05 AM.
Mr. Miller returned at 11: 1 0 AM.
8. Next Meeting Date/L
It was decided J ac
input received fr
meeting.
Meeting Recessed from 11: 15 to 11:23 AM
b. Industry Input from Tourism and Business Community
regarding Destination Marketing
Mr. James Gibson - Director of Marketing for Semino
presented "Balloons in Paradise Festival" a hot air b
build into a signature annual event for the market.
okalee
uguraleventto
hed)
A variety of recommendations and suggestio
marketing events, featured newspaper articles
ade from co-op
omotional awareness.
6. Question and Answer Period
None
7. Subcommittee Discussion
None
Id complete a draft plan, incorporate a summary list of
ess community representatives, and schedule the next
*****
p further business for the good of the County, the meeting was
'Y order of the Chair at 12:37 PM.
TOURIST DEVELOPMENT COUNCIL
SUBCOMMITTEE
Commissioner Georgia Hiller, Chair
These Minutes were approved by the Board/Committee on
as presented or as amended
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