TDC Minutes 06/30/2011 R
June 30, 2011
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL SUBCOMMITTEE MEETING
Naples, Florida, June 30, 2011
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council Subcommittee in and for the County of Collier, having
conducted business herein, met on this date at 9:30 AM ina<REGULAR
SESSION at the N. Collier Government Building<CQJ:'l.fer~pce Room, Naples,
Florida, with the following members present:..
Chairman: Commissioner Georgia Hiller
Jerry Gibson
Clark Hill
Rick Medwedeff
Robert Miller (Excused)
ALSO PRESENT:
Jack Wert, Tourism Director
Kelly Green, Tourist Tax Coordinator
1
COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS
TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE
MEETING AGENDA
JUNE 30, 2011
9:30 AM - 12:00 PM
1. CALL TO ORDER - CHAIRMAN HILLER
2. CHANGES/APPROV AL OF AGENDA
3. APPROVAL OF TDC SUBCOMMITTEE MINUTES
a. *Regular Meeting June 3, 2011
4. NEW BUSINESS
, a. Industry Input from Tourism and Business Community Representatives
regarding Destination Marketing
5. QUESTION & ANSWER PERIOD
6. SUBCOMMITTEE DISCUSSION
7. NEXT MEETING DATE/LOCATION
a. Discuss Next Sub Committee Meeting Date, Location, Format and Agenda
8. ADJOURNMENT
June 30, 2011
Any persons in need of the verbatim record of the meeting may request a copy of the
audio recordingfrom the Collier County Communications and Customer Relations
Department.
1. Call to Order - Chairman Hiller
Commissioner Hiller expressed her gratitude and welcomed the Business
Community Representatives.
The TDC Subcommittee, the Staff and Business Representatives gave self-
introductions prior to calling the meeting to order.
Commissioner Hiller called the meeting to order at 9:40 am. A quorum was
established.
2. Changes/Approval of Agenda
Mr. Hill moved to approve the Agenda as presented. Second by ftfr.<fiibson.
Motion carried 4-0.
3. Approval of TDC Subcommittee Minutes
a. Regular Meeting June 3,2011 '.. .
Mr. Hill moved to approve the minutes of the JuneJ;:t01Jmeeting as
presented. Second by Mr. Gibson. Motion carried4-0.
4. New Business
a. Industry Input from Tourism and B~siness Community Representatives
regarding Destination Marketing
Jack Wert distributed a list of'~:Ql~Cl.lSsion Topics" to the TDC Subcommittee
and the Representatives to iIlWa~~ 'discussion on:
· Competitive ~os~tiQJ:lil1 tne worldwide tourism marketplace
· Driving morerl;:venue to businesses in community to sustain year-round
emploYll,1ent opportunities
· Lack Qffiighttime entertainment options in the community
· Hqwit limits the ability to attract more group meetings
· International and Domestic travelers
He also:p~()vided and reviewed the "Naples, Marco Island and Everglades
AverageSea~onal Occupancy 2002-2011" dated June 29, 2011.
,oDlDllssioner Hiller requested Staff email the TDC Marketing Plan, the TDC
Budget and the Museum Budget to the Business Community Representatives.
Meeting Recessedfrom 11:05 to 11:15 am.
Clark Hill left at 11 :05 am.
Discussion continued.
Commissioner Hiller invited the Business Community Representative
participants to review TDC Marketing and Budget information and reconvene on
an agreed future date for additional discussion.
2
June 30, 2011
5. Question and Answer Period
None
7. Subcommittee Discussion
None
8. Next Meeting Date/Location
The next meeting will be held on July 28,2011 from 9:30 am to 12:30 pm at thj;( N.
Collier Building Conference Room.
There being no further business for the good of the County, the meeting<~nde(t<at
11:45 AM.
COLLIER COUNTY TOURISTD$VELOPMENT
COUNCIL SUBCOMMITTEE
Chairman, ComJl1is~ion~rGeorgia Hiller
These Minutes were approved by the Board/Committee on
as presented or as amended
3