TDC Minutes 06/03/2011 R
June 3, 2011
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL SUBCOMMITTEE MEETING
Naples, Florida, June 3, 2011
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council Subcommittee in and for the County of Collier, having
conducted business herein, met on this date at 9:30 AM in a REGULAR
SESSION at the N. Collier Government Building Conference Room, Naples,
Florida, with the following members present:
Chairman: Commissioner Georgia Hiller
Jerry Gibson (Excused)
Clark Hill
Rick Medwedeff
Robert Miller
ALSO PRESENT: Jack Wert, Tourism Director
Kelly Green, Tourist Development Tax Coordinator
Jennifer Rainey, Executive Aide to the BCC
1
COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS
TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE
MEETING AGENDA
JUNE 3, 2011
9:30 AM - 11 :30 AM
1. CALL TO ORDER - CHAIRMAN HILLER
2. CHANGES/APPROVAL OF AGENDA
3. APPROVAL OF TDC SUBCOMMITTEE MINUTES
a. *Regular Meeting May 6, 2011
4. OLD BUSINESS
a. TDT Funding Allocations for Competing Florida Destinations
b. Media Plan Review
c. Promotions Review-Value Added & Co-op
5. NEW BUSINESS
a. Discuss Next Sub Committee Meeting Format and Agenda
6. QUESTION & ANSWER PERIOD
7. SUBCOMMITTEE DISCUSSION
8. NEXT MEETING DATE/LOCATION
-TBD, N. Collier Government Building Conference Room
9. ADJOURNMENT
June 3, 2011
Any persons in need of the verbatim record of the meeting may request a copy of the
audio recording from the Collier County Communications and Customer Relations
Department.
1. Call to Order - Chairman Hiller
Commissioner Hiller called the meeting to order at 9:32 a.m. Roll call was taken
and a quorum was established.
2. Changes/Approval of Agenda
Commissioner Hiller moved to approve the Agenda as presented. Second by Mr.
Hill. Motion carried 4-0.
3. Approval of TDC Subcommittee Minutes
a. Regular Meeting May 6, 2011
Mr. Medwedeffmoved to approve the minutes of the May 6, 2011 Meeting
subject to the following changes:
o Page 2, item 4a, rt sentence add - "also provided the April Smith Travel
Research Report".
o Page 2, item 4 - strike numbers 1 through 6.
o Page 2, item 4a, line 2 from "... and recommended: " to "and discussed
funding and supporting schedules provided by staff'.
Second by Mr. Miller. Motion carried 4-0.
4. Old Business
a. TDT Funding Allocations for Competing Florida Destinations
Jack Wert, Tourism Director provided a spreadsheet outlining funding
allocations by Category for Tourist Development Tax funds for Collier County
and a competitive set of markets (Florida Keys, Palm Beach, Miami-Dade, etc.)
sorted by percentage of occupancy category ranked from high to low.
The Subcommittee reviewed and discussed the "TDT Allocation Comparisons for
Competitive Destinations" report dated June 2,2011.
b. Media Plan Review
Jack Wert distributed the 2011 Spring/Summer Online Campaign dated
March 25,2011 and the 2011 Naples, Marco Island and the Everglades Co-op
Participation Overview for advertising; publications, partner cost, partner and
insertion dates.
c. Promotion Review - Value Added & Co-op
Jack Wert distributed the 2011 Added Value overview to-date for Naples,
Marco Island and the Everglades.
5. New Business
a. Discuss Next Subcommittee Meeting Format and Agenda
A consensus was formed to hold 2 meetings to receive input from the
community tourism industry private sectors.
2
June 3, 2011
6. Question and Answer Period
None
7. Subcommittee Discussion
None
8. Next Meeting Date/Location
The next meeting will be held June 30, 2011 from 9:30 a.m. to 12:30 p.m. at the
North Collier Government Building Conference Room.
*****
There being no further business for the good of the County, the meeting ended at
11 :30 a.m.
COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL SUBCOMMITTEE
Chairman, Commissioner Georgia Hiller
These Minutes were approved by the Board/Committee on
as presented or as amended
3