TDC Minutes 05/06/2011 R
May 6, 2011
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL SUBCOMMITTEE MEETING
Naples, Florida, May 6, 2011
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council Subcommittee in and for the County of Collier, having conducted business
herein, met on this date at 9:30 AM in a REGULAR SESSION at N. Collier
Government Building Conference Room, Naples, Florida with the Following
members present:
Chairman: Commissioner Georgia Hiller
Jerry Gibson
Clark Hill
Rick Medwedeff
Robert Miller
ALSO PRESENT: Jack Wert, Tourism Director
Kelly Green, Administrative Assistant
Jennifer Rainey, Executive Aide
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COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS
TOURIST DEVELOPMENT COUNCIL SUBCOMMITTEE
MEETING AGENDA
MAY 6, 2011
9:30 AM -11:30 AM
1. CALL TO ORDER - CHAIRMAN HILLER
2. CHANGES/APPROV AL OF AGENDA
3. APPROVAL OF TDC SUBCOMMITTEE MINUTES
a. *Regular Meeting April 22, 2011
b. *Regular Meeting Aprill, 2011
4. NEW BUSINESS
a. TDT Funding Allocations for Competing Florida Destinations
b. Media Plan Review
c. Promotions Review-Value Added & Co-op
5. OLD BUSINESS
a. Discuss Next Sub Committee Meeting Agenda
6. QUESTION & ANSWER PERIOD
7. SUBCOMMITTEE DISCUSSION
8. NEXT MEETING DA TE/LOCA TION
- TBD, N. Collier Government Building Conference Room
9. ADJOURNMENT
May 6, 2011
Any persons in need of the verbatim record of the meeting may request a copy of the audio recording
from the Collier County Communications and Customer Relations Department.
1. Call to Order - Chairman Hiller
Commissioner Hiller called the meeting to order at 9:45AM. Roll call was taken and a quorum was
established.
2. Changes/Approval of Agenda
Mr. Gibson moved to approve the Agenda. Second by Mr. Hill. Carried unanimously 5 - O.
3. Approval of TDC Subcommittee Minutes
a. Regular Meeting April 22, 2011
Mr. Gibson moved to approve the minutes of the April 22, 2011 meeting. Second by Mr. Hill.
Carried unanimously 5 - O.
b. Regular Meeting Aprill, 2011
Mr. Gibson moved to approve the minutes of the April 1, 2011 meeting subject to thefollowing
changes:
. Page 2, item 3, paragraph 3, line 1 - from "dollars should be funneled into advertising
which.. ." to "dollars should be directed toward advertising and promotion which..."
. Page 3, item 6, line 1 from".. .used to for a non-tourism related..." to "usedfor a tourism
related... "
Second by Mr. Miller. Carried unanimously 5 - O.
4. New Business
a. TDT Funding Allocations for Competing Florida Destinations
Jack Wert, Tourism Director provided a spreadsheet outlining the funding allocations by
Category for Tourist Development Tax funds for Collier County and a competitive set of markets
(Florida Keys, Palm Beach, Miami Dade, etc.). The Subcommittee reviewed document and
recommended:
1. That category "Beach Projects Budgets" indicate the percentage of the funds expended for
the each category, where applicable (as opposed to dollar amounts).
2. That category "Beach Projects Budgets" indicates the percentages allocated to the individual
categories for Beach RenourishmentlBeach Facilities/Administration.
3. That category "% to Mktng & Admin" indicates the percentages allocated to the individual
categories for Marketing/Administration.
4. The spreadsheet provides the competitive market's Ordinance requirements for the
percentage funding for the various categories as opposed to (or in addition to) a Fiscal Year
spending example.
5. That the spreadsheet be titled and dated.
6. That the spreadsheet incorporates a category for percentage of occupancy and the category be
ranked from high to low.
The Subcommittee reviewed and discussed the "Tourist Development Council Category "A"
Funding Policy. "
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May 6, 2011
b. Media Plan Review
Commissioner Hiller moved to continue Items 4.b and 4.c. Second by Mr. Gibson. Carried
unanimously 5 - O.
c. Promotion Review-Value Added & Co-op
Continued
5. Old Business
a. Discuss Next Sub Committee Meeting Agenda
The Subcommittee intends to review Items 4.b and 4.c at the next meeting.
6. Question and Answer Period
None
7. Subcommittee Discussion
The Subcommittee discussed/questioned the definition of "public access" in reference to State
requirements for funding beach projects.
8. Next Meeting Date/Location
TBD - N. Collier Government Building Conference Room
Mr. Hill moved to hold the next Tourist Development Council Subcommittee meeting on June 3,
2011 at 9:30 am. Second by Mr. Medwedeff. Carried unanimously 5 - O.
Mr. Hill moved to adjourn the meeting. Second by Mr. Medwedeff. Carried unanimously 5 - O.
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 11:55 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL SUBCOMMITTEE
Chairman, Commissioner Georgia Hiller
These minutes approved by the Board/Committee on
as presented or as amended
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