TDC Minutes 04/22/2011 R
April 22, 2011
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL SUBCOMMITTEE MEETING
Naples, Florida, April 22, 2011
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council Subcommittee in and for the County of Collier, having conducted business
herein, met on this date at 9:30 AM in a REGULAR SESS10N at N. Collier
Government Building Conference Room, Naples, Florida with the Following
members present:
Chairman: Commissioner Georgia Hiller
Jerry Gibson
Clark Hill (Excused)
Rick Medwedeff
Robert Miller
ALSO PRESENT: Jack Wert, Tourism Director
Kelly Green, Tourist Tax Coordinator
Jennifer Rainey, BCC Executive Aide
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April 22, 201 ]
Any persons in need of the verbatim record of the meeting may request a copy of the audio
recording from the Collier County Communications and Customer Relations Department.
1. Call to Order - Chairman Hiller
Commissioner Hiller called the meeting to order at 9:30 A.M. Roll call was taken and a
quorum was established.
2. Changes/Approval of Agenda
Mr. Gibson moved to approve the Agenda subject to the following changes:
· Item #5 to be renumbered item #4 -. Old Business and Item #4 be renumbered Item
#5 - New Business.
· Addition of Item #5.a - Report from Robert Miller - remaining items renumbered
accordingly
Second by Mr. Miller. Carried unanimously 4 - O.
3. Approval ofTDC Subcommittee Minutes
a. Regular Meeting April 1, 2011
Commissioner Hiller moved to continue the item. Second by Mr. Gibson. Carried
unanimously 4 - O.
4. Old Business
a. Report from Clark Hill
The Subcommittee reviewed an emai1 from Mr. Hill to Kelly Green dated April 15, 2011
- Subject: Re: TDC Subcommittee meeting.
b. Discuss Group Meeting Policies & Initiatives for FYll
Jack Wert, Tourism Director, provided an overview of the Policies & Initiatives for
FYI!.
c. Discuss Next Sub Committee Meeting Agenda re: Current Fnnding Allocations
None.
5. New Business
a. Report from Robert Miller - Lee County
The Subcommittee reviewed an email fromKatrinaM.Sa10kar to Robert Miller dated
April 8, 2011 - Subject: "Please Print/or Boh" and related backup material.
Discussion occurred on the overall data required for the Subcommittee to make informed
recommendations.
Commissioner Hiller moved to suspend discussion on the remaining items on the
Agenda until the all potential revenue sources available to the TDC have been
identified. Second by Mr. Gibson. Carried unanimously 4 - O.
The motion was clarified.
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April22, 201 ]
Commissioner Hiller moved to continue Items #5b, c and d until the above referenced
revenue sources have been identified. Second by Mr. Gibson.
Carried unanimously 4 - O.
b. Review of Current Marketing Efforts
Continued.
c. Media Plan Review
Continued.
d. Promotions Review - Value Added & Co-op
Continued.
6. Question and Answer Period
None
7. Subcommittee Discussion
As noted
8. Next Meeting Date/Location
9:30 am, May 6, 2011, N. Collier Government Building Conference Room
It was noted the next meeting will begin at 9:30 a.m.
Mr. Gibson moved to adjourn the meeting at I I :25 a.m. Second by Commissioner Hiller.
Carried unanimously 4 - O.
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 11 :25 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL SUBCOMMITTEE
Chairman, Commissioner Georgia Hiller
These minutes approved by the Board/Committee on
as presented or as amended
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