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06-27-2011 Item 11
ort 11 Naples Marco Island Everglades eVB SALES REPORT EXECUTIVE SUMMARY 5/13/2011 - 6/20/2011 CURRENT TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms DebiDeBenedetto 42 3,853 1,915,936 13,587 0 Total: 42 3,853 1,915,936 13,587 0 ITINERARIES Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms DebiDeBenedetto 22 4,000 66 0 Total: 22 4,000 66 0 LEADS SENT Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms DebiDeBenedetto 19 1,163 788,729 4,181 0 Total: 19 1 , 163 788,729 4,181 0 TURNED DEFINITE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms DebiDeBenedetto 8 346 216,590 836 0 Total: 8 346 216,590 836 0 TURNED LOST Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms DebiDeBenedetto 10 1,100 565,025 3,389 0 Total: 10 1 , 1 00 565,025 3,389 0 TURNED TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms DebiDeBenedetto 18 1,138 783,729 4,156 0 Total: 18 1 , 138 783,729 4, 156 0 Report Total: 98 7,622 4,274,009 26,215 0 Copyright @2008 iDSS. 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Page 1 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 9 of 32 Naples, Marco Island, Everglades eVB Inquiry Summary by Purpose For the month of May 2011 PurDose Calls/Reauest Minutes Expedia Reservations 0 0.00 Live Information 43 128.65 Special Fulfillment 340 38.28 Sports Council of Collier County Information 0 0.00 Visitors Guide 9,240 341.55 Arts Culture & Heritage Guide 0 0.00 CVB Office Referral 2 10.05 Hang up 11 5.18 Wrong Number 27 15.12 Meeting Planner 0 0.00 Update Accommodations Info 0 0.00 Grand Total: 9,663 538.83 Phase V of Southwest Florida, Inc. Page 2 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 1 0 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Source For the month of May 2011 Current Year Last Year Source Month YTD ok YTD Month YTD ok YTD Leisure Markets 2,140 14,576 42.210/0 1,006 9,416 26.710/0 F all I n-State Campaign 0 0 0.000/0 5 0.010/0 Winter Northern Campaign 0 175 0.510/0 0 74 0.210/0 Spring/Summer In-State Campaign 34 157 0.450/0 404 450 1.280/0 Niche Markets 7,034 18,815 54.490/0 2,345 17, 195 48.770/0 Group Markets 0 0.000/0 0 0 0.000/0 I nternational Markets 4 0.010/0 2 7,900 22.410/0 Miscellaneous 31 803 2.330/0 20 218 0.620/0 Grand Total: 9,240 34,531 3,778 35,258 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 3 of 20 05/31/2011 Naples, Marco Island, Everglades eVB June 27, 2011 Detailed Staff Report 11 11 of 32 Visitor Guide Request Summary by leisure Markets For the month of May 2011 Media Consumer Magazines AAA Florida TourBook 2009 Edition Arthur Frommer's Budget Travel February 2009 Arthur Frommer's Budget Travel June 2011 Coastal Living May 2010 Conde Nast Traveler February 2011 Florida Travel & Life May/June 2011 Midwest Living January/February 2010 Other/Unknown Southern Living Travel Florida March 2010 Woman's World November 15 2010 Consumer Magazines Consumer Directories 2009 Official Florida Vacation Guide 2010 Florida Insider Guide - Quick Check 2010 Florida Insider Guide - Specific Target 2010 Naples, Marco Island & the Everglades Visitors Guide 2010 Visit Florida Magazine 2010 Visit Florida Magazine - Quick Check 2010 Visit Florida Magazine - Specific Target 2011 Naples, Marco Island & the Everglades Visitors Guide 2011 Visit Florida Magazine - Quick Check 2011 Visit Florida Magazine - Specific Target Visit Florida Magazine December 2010 - September 2011 Visit Florida Magazine January - September 2011 Consumer Directories Phase V of Southwest Florida, Inc. Page 4 of 20 Month o 25 o 15 102 o 2 o o 145 o 210 105 o 226 105 105 41 3 o 797 YTD 5 25 3 900 102 49 71 2 1 , 159 6 275 123 4 12 1,356 492 105 41 3 2,419 Ok YTD 00/0 00/0 00/0 00/0 60/0 10/0 00/0 00/0 00/0 00/0 00/0 20/0 10/0 00/0 00/0 90/0 30/0 00/0 10/0 00/0 00/0 00/0 05/31/2011 June 27, 2011 Detailed Staff Report 11 12 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by leisure Markets For the month of May 2011 Media Consumer E-Marketing Desti natio n B roch u res. com Other/Unknown ParadiseCoast.com Miles Media Imports Phone i nfo@parad isecoast. co m I nteractive Text Chat ParadiseCoast.com/Getaway Summer T AF ParadiseCoast.de Visit USA - UK VisitFlorida.com Consumer E-Marketing Consumer Newspaper America's Best Vacations In-State Insert October 2009 Fallin-State Insert Collinson October 17 2010 Fall Out-of-State Insert (ABV) Collinson October 10 2010 Other/Unknown Winter Out-of-State Insert February 27 2011 Consumer Newspaper Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 20 Month YTD 9 60 3 32 270 263 5 o 2 2,882 2,803 53 3 23 907 907 o 5 17 5 3,904 1 , 195 Ok YTD 00/0 00/0 2001'0 60/0 00/0 00/0 00/0 0 2 00/0 0 2,331 160/0 0 2,150 150/0 3 13 00/0 0 2,598 180/0 3 7,094 2, 140 14,576 05/31/2011 June 27, 2011 Detailed Staff Report 11 13 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Fallin-State Campaign For the month of May 2011 Media Month YTD Ok YTD Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 6 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 14 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Winter Northern Campaign For the month of May 2011 Media Chicago Chicago Television Campaign January - March 2011 Chicago Month YTD Ok YTD o o 35 35 200/0 National National Weather Channel December 2010 - March 2011 o o 96 96 550/0 National New York New York Television Campaign January - March 2011 New York o o 44 44 250/0 Grand Total: o 175 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 15 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Spring/Summer In-State Campaign For the month of May 2011 Media All Florida Markets Month FCT A Florida Cable April - August 2011 5 Florida Cable Partnership (Florida) Spring/Summer 2010 Florida PBS (Florida) Spring/Summer 2010 All Florida Markets 7 Geo-Targeted In-State TripAdvisor.com (Geo-Targeted In-State) Spring/Summer 2010 Geo-Targeted In-State o o Geo-Targeted In-State Online FCT A Florida Cable April - August 2011 3 TripAdvisor.com (Geo-Targeted In-State) Spring/Summer 2010 Geo-Targeted In-State Online o 3 Miami/Ft. Lauderdale & West Palm Beach Miami/Ft. Lauderdale Television Campaign April - August 2011 5 West Palm Beach Television Campaign April - August 2011 Miami/Ft. Lauderdale & West Palm Beach o 5 Orlando Orlando Television Campaign April - August 2011 Orlando Other/Unknown TV Campaign Other/Unknown 13 13 Other/Unknown TV Campaign Tampa/St. Petersburg Tampa/St. Petersburg Television Campaign April - August 2011 Tampa/St. Petersburg 5 5 Grand Total: 34 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 20 YTD 5 2 8 3 4 5 2 7 2 2 130 130 5 5 157 Ok YTD 30/0 10/0 10/0 10/0 20/0 10/0 30/0 10/0 10/0 830/0 30/0 05/31/2011 June 27, 2011 Detailed Staff Report 11 16 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Niche Markets For the month of May 2011 Media Month YTD ok YTD Niche Markets (Bridal/Honeymoon) Bridal Guide Added Value RSL July/August 2010 7 177 10/0 Bridal Guide Added Value RSL October/November 2010 3 609 30/0 Bridal Guide Added Value RSL September 2010 0 114 10/0 Bridal Guide January/February 2010 0 52 00/0 Bridal Guide January/February 2011 195 1,139 60/0 Bridal Guide March 2011 75 1,176 60/0 Bridal Guide May/June 2010 10 38 00/0 Brides Florida April - September 2011 53 486 30/0 Destination Weddings & Honeymoons January/February 2011 23 00/0 Wedding Guide #38 0 00/0 Niche Markets (Bridal/Honeymoon) 344 3,815 Niche Markets (ECO) Audubon (Great Florida Birding Trail) November/December 2010 263 10/0 Audubon (Natural Wonders of Florida) March/April 2010 0 150 10/0 Audubon (Natural Wonders of Florida) March/April 2011 213 478 30/0 Audubon Added Value RSL January/February 2011 8 328 20/0 National Geographic Traveler January/February 2011 0 622 30/0 Undiscovered Florida VF Insert (NGT) May - September 2011 677 679 40/0 Niche Markets (ECO) 899 2,520 Niche Markets (Golf) Naples Shark Shootout December 2010 0 10 00/0 Play Florida Golf 2010 5,175 6,644 350/0 Play Florida Golf 2011 0 112 10/0 Niche Markets (Golf) 5,175 6,766 Phase V of Southwest Florida, Inc. Page 9 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 17 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Niche Markets For the month of May 2011 AARP - Southeast Region March/April 2011 Niche Markets (Senior) Month YTD ok YTD 0 6 00/0 294 306 20/0 322 5,402 290/0 616 5,714 7,034 18,815 Media Niche Markets (Senior) AAA Going Places South May/June 2010 AAA Going Places South May/June 2011 Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 18 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Group Markets For the month of May 2011 Media Group Business (Association) FSAE Association January/February 2011 Group Business (Association) Month YTD Ok YTD o o 1 000/0 Grand Total: o * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 11 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 19 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by International Markets For the month of May 2011 Media United Kingdom Travel Trade Gazette February 2011 United Kingdom Month YTD Ok YTD 250/0 Germany FVW February 2011 o o 250/0 Germany International Markets - Additional Market Pentration USA Travel Guide January - September 2010 International Markets - Additional Market Pentration o o 2 2 500/0 Grand Total: 4 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 20 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Miscellaneous For the month of May 2011 Boston Globe Travel Show March 2011 o YTD ok YTD 558 690/0 21 30/0 73 90/0 128 160/0 23 30/0 803 Media Month CVB Office Friend/Relative 8 Other/Unknown 21 Travel Agent Grand Total: 31 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 21 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by State For the month of May 2011 Current Year Last Year State Month YTD ok YTD Month YTD ok YTD Florida 935 4,190 12.960/0 626 4,987 19.750/0 New York 531 2,344 7.250/0 334 1,993 7.890/0 Illinois 404 2,049 6.340/0 162 1,502 5.950/0 Pennsylvania 492 2,018 6.240/0 143 1,393 5.520/0 Georgia 139 1,972 6.100/0 89 576 2.280/0 Michigan 936 1,792 5.540/0 91 1,388 5.500/0 New Jersey 478 1,551 4.800/0 125 1,021 4.040/0 Massachusetts 369 1,517 4.690/0 100 620 2.460/0 Texas 159 1,484 4.590/0 152 790 3.130/0 Ohio 474 1,463 4.530/0 144 1,374 5.440/0 Missouri 376 1,114 3.450/0 70 528 2.090/0 California 165 881 2.720/0 208 901 3.570/0 Minnesota 425 869 2.690/0 244 665 2.630/0 Indiana 236 850 2.630/0 82 665 2.630/0 Wisconsin 142 719 2.220/0 85 640 2.540/0 Maryland 136 641 1.980/0 61 401 1 .590/0 Virginia 204 632 1.950/0 75 506 2.000/0 North Carolina 115 626 1.940/0 80 493 1.950/0 Tennessee 113 497 1.540/0 67 457 1.810/0 Con necticut 48 383 1 .180/0 42 242 0.960/0 Kentucky 61 373 1 .150/0 61 355 1 .41 0/0 South Carolina 65 365 1 .130/0 28 284 1 .120/0 Alabama 72 346 1.070/0 31 281 1.110/0 Iowa 49 294 0.910/0 27 249 0.990/0 Louisiana 40 285 0.880/0 35 224 0.890/0 Colorado 46 254 0.790/0 49 242 0.960/0 Washington 57 250 0.770/0 51 220 0.870/0 Arizona 43 220 0.680/0 44 187 0.740/0 Oklahoma 36 219 0.680/0 24 171 0.680/0 Arkansas 33 187 0.580/0 27 166 0.660/0 Phase V of Southwest Florida, Inc. Page 14 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 22 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by State For the month of May 2011 Current Year Last Year State Month YTD ok YTD Month YTD ok YTD West Virginia 36 187 0.580/0 19 146 0.580/0 New Hampshire 56 181 0.560/0 12 124 0.490/0 Mississippi 28 175 0.540/0 22 140 0.550/0 Kansas 33 173 0.540/0 25 183 0.720/0 Oregon 36 152 0.470/0 33 127 0.500/0 Maine 24 125 0.390/0 12 119 0.470/0 Nebraska 20 124 0.380/0 18 127 0.500/0 Rhode Island 24 96 0.300/0 15 66 0.260/0 Delaware 25 94 0.290/0 16 104 0.410/0 Nevada 16 84 0.260/0 21 93 0.370/0 Utah 13 69 0.210/0 12 50 0.200/0 New Mexico 14 68 0.210/0 15 76 0.300/0 Vermont 7 59 0.180/0 13 68 0.270/0 Idaho 11 51 0.160/0 16 48 0.190/0 District of Columbia 5 48 0.150/0 2 21 0.080/0 Montana 9 48 0.150/0 8 35 0.140/0 Puerto Rico 14 46 0.140/0 12 53 0.210/0 North Dakota 6 45 0.140/0 4 32 0.130/0 South Dakota 3 38 0.120/0 5 34 0.130/0 Wyoming 3 31 0.100/0 9 27 0.110/0 Alaska 4 23 0.070/0 2 16 0.060/0 Hawaii 2 23 0.070/0 5 28 0.110/0 Armed Forces 3 0.010/0 2 0.010/0 Virgin Island 0 2 0.010/0 0 5 0.020/0 0.000/0 0 0 0.000/0 Guam 0 0 0.000/0 0 0.000/0 Grand Total: 7,770 32,331 3,654 25,246 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 23 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month of May 2011 Current Year Last Year Country Month YTD ok YTD Month YTD ok YTD USA 7,770 32,331 93.630/0 3,654 25,246 71.600/0 No Address Given 1,392 1,519 4.400/0 22 3,890 11.030/0 Canada 40 295 0.850/0 30 899 2.550/0 United Kingdom 18 109 0.320/0 12 4,481 12.710/0 Brazil 3 85 0.250/0 24 327 0.930/0 Netherlands 19 0.060/0 2 50 0.140/0 Germany 2 13 0.040/0 0 95 0.270/0 Italy 0 12 0.030/0 2 8 0.020/0 Russia 3 12 0.030/0 10 0.030/0 France 2 11 0.030/0 2 18 0.050/0 India 2 11 0.030/0 20 0.060/0 Portugal 0 10 0.030/0 21 0.060/0 Argentina 8 0.020/0 2 10 0.030/0 Ukraine 0 8 0.020/0 0 11 0.030/0 Belgium 0 7 0.020/0 3 12 0.030/0 Mexico 7 0.020/0 4 0.010/0 Denmark 0 6 0.020/0 14 0.040/0 Australia 0 5 0.010/0 0 14 0.040/0 Iran 4 0.010/0 4 7 0.020/0 Norway 0 4 0.010/0 0 3 0.010/0 Spain 0 4 0.010/0 0 9 0.030/0 Sweden 4 0.010/0 0 4 0.010/0 Pakistan 0 3 0.010/0 0 0.000/0 Poland 0 3 0.010/0 0 0 0.000/0 Switzerland 0 3 0.010/0 0 7 0.020/0 Turkey 0 3 0.010/0 0 0.000/0 Austria 0 2 0.010/0 0 8 0.020/0 China 0 2 0.010/0 0 0 0.000/0 Finland 2 0.010/0 0 4 0.010/0 Indonesia 0 2 0.010/0 0 0 0.000/0 Ireland 0 2 0.010/0 9 0.030/0 Phase V of Southwest Florida, Inc. Page 16 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 24 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month of May 2011 Current Year Last Year Country Month YTD ok YTD Month YTD ok YTD Macedonia 0 2 0.010/0 0 0 0.000/0 Philippines 0 2 0.010/0 0.000/0 Saudi Arabia 0 2 0.010/0 0 0.000/0 Uzbekistan 0 2 0.010/0 0 0 0.000/0 Africa 0 0.000/0 0 0 0.000/0 Antiqua 0 0.000/0 0 0 0.000/0 Chile 0.000/0 0 0 0.000/0 Costa Rica 0 0.000/0 0 0 0.000/0 Czech Republic 0 0.000/0 0 2 0.010/0 Ghana 0 0.000/0 0 0 0.000/0 Hungary 0.000/0 0 2 0.010/0 Lithuania 0 0.000/0 0 9 0.030/0 Luxembourg 0 0.000/0 0 2 0.010/0 Malaysia 0 0.000/0 0 0 0.000/0 Moldova 0 0.000/0 0 0 0.000/0 Peru 0 0.000/0 0 0 0.000/0 Saudia Arabia 0 0.000/0 0 0 0.000/0 Singapore 0 0.000/0 0 0 0.000/0 Sri Lanka 0 0.000/0 0 2 0.010/0 Switerland 0 0.000/0 0 0 0.000/0 Vietnam 0 0.000/0 0 0 0.000/0 Andorra 0 0 0.000/0 0 2 0.010/0 Bangladesh 0 0 0.000/0 12 18 0.050/0 Belarus 0 0 0.000/0 0 0.000/0 Bermuda 0 0 0.000/0 0 0.000/0 Bosnia And Herzegovina 0 0 0.000/0 0 0.000/0 Bulgaria 0 0 0.000/0 0 0.000/0 Croatia 0 0 0.000/0 0 0.000/0 Cuba 0 0 0.000/0 0 0.000/0 Egypt 0 0 0.000/0 0 2 0.010/0 Eston ia 0 0 0.000/0 0 0.000/0 Phase V of Southwest Florida, Inc. Page 17 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 25 of 32 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month of May 2011 Current Year Last Year Country Month YTD ok YTD Month YTD ok YTD Greece 0 0 0.000/0 0 5 0.010/0 Guernsey 0 0 0.000/0 0 2 0.010/0 Isle Of Man 0 0 0.000/0 0 0.000/0 Israel 0 0 0.000/0 3 0.010/0 Jamaica 0 0 0.000/0 0 0.000/0 Japan 0 0 0.000/0 0 0.000/0 Kazakstan 0 0 0.000/0 0 0.000/0 Latvia 0 0 0.000/0 0.000/0 Morocco 0 0 0.000/0 0 0.000/0 New Zealand 0 0 0.000/0 0 2 0.010/0 Qatar 0 0 0.000/0 0 2 0.010/0 Serbia 0 0 0.000/0 0 2 0.010/0 South Africa 0 0 0.000/0 0 2 0.010/0 Uruguay 0 0 0.000/0 0 2 0.010/0 Venezuela 0 0 0.000/0 0 0.000/0 Grand Total: 9,240 34,531 3,778 35,258 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 18 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 26 of 32 Naples, Marco Island, Everglades eVB Special Fulfillment Requests by Category For the month of May 2011 Media Month YTD ok YTD Film Commission PPD 2011 0 00/0 Film Commission 0 001'0 Meeting Planners Market Group Fulfillment 0 4 00/0 Boston Sales Calls 2010 0 16 20/0 GAP 2 3 00/0 Meeting Planner Kit Fulfillment 4 40 40/0 Meeting Planner Non-Kit Fulfillment 0 3 00/0 Other/Unknown 0 30 30/0 Post Show Followup Destination Showcase Washington DC 2011 0 36 40/0 Houston (Music in Paradise) May 2011 186 186 200/0 Houston May 2011 38 38 40/0 Planning Connection Expo 2011 0 114 120/0 SW Florida Bridal Show 2011 0 167 180/0 TSAE Power Luncheon 2011 0 29 30/0 Pre-Show Post Card Destination Showcase Chicago June 2011 93 93 1 00/0 Meeting Planners 323 759 8101'0 Promotions PPD 2011 24 30/0 PPG 2011 4 6 10/0 PPP 2011 5 23 20/0 Summer VI P 2010 0 13 10/0 Promotions 10 66 701'0 Phase V of Southwest Florida, Inc. Page 19 of 20 05/31/2011 June 27, 2011 Detailed Staff Report 11 27 of 32 Naples, Marco Island, Everglades eVB Special Fulfillment Requests by Category For the month of May 2011 Media Tour Operators Other/Unknown Month YTD Ok YTD Tour Operators o o 00/0 001'0 Travel Agents Boston Sales Calls 2010 o 16 20/0 Other/Unknown 7 17 20/0 Peninsula Travel Attendance 2010 o 75 108 80/0 Travel Agents 7 1201'0 Grand Total: 340 935 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. 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