06-27-2011 Item 7F
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EXEeUTIVE SUMMARY
Recommend approval of ehange Order # 1 to eontract # 10-5541 with Paradise
Advertising and Marketing, Inc. for up to $1 million in additional media and
production billing at gross in accordance with their agreement with eollier
eounty.
OBJEeTIVE: Recommend approval of Change Order # 1 for additional expenditures
of up to $1,000,000 with Paradise Advertising and Marketing, Inc. above the agreed
$2,000,000 level at gross rate.
eONSIDERATIONS: The current agreement approved by the Board of County
Commissioners (BCC) on March 22, 2011 with Paradise Advertising and Marketing, Inc.
(attached) indicates a monthly service fee in the amount of $25,000 ($300,000 annually)
for FY 12. This service fee is in lieu of the standard advertising agency commission of
150/0 on all media and production costs for regular and emergency advertising up to an
aggregate of $2,000,000 annually for FY 12. The agreement further stipulates that
media or production billing for regular and emergency advertising over an aggregate of
$2 million annually will be added by change order and is to be billed by Paradise
Advertising and Marketing, Inc. at gross, reflecting a standard advertising agency
commission of 150/0.
In December, 2010, the BCC approved an additional expenditure of $1,000,000 from
Beach Park Facilities Fund 183, and $200,000 from interest earned on tourist tax
revenues in FY 11. The additional amount that staff has designated for Paradise
Advertising is $800,000 for an enhanced winter destination marketing and advertising
campaign in New York and Chicago, an expanded spring and summer marketing in
Florida and $200,000 for expanded digital and on-line marketing efforts in targeted cities
for a total of $1 ,000,000.
Paradise Advertising has billed $1,715,225.51 through May 18, 2011 (starting on Oct. 1,
2010) and we project reaching the $2,000,000 contractual cap with their July billing.
Staff requests the TDC recommend approval of the additional $1 million billing over $2
million to include a standard advertising agency commission of 150/0. This item will then
be presented to the Board of County Commissioners for approval on July 26, 2011 to
ensure the necessary Change Order #1 is in place when the $2,000,000 level of media
and production billing is reached.
LEGAL eONSIDERATION: This item has been reviewed by the County Attorney's
Office, requires majority vote, and is legally sufficient for Board action. - CMG
FlseAL IMPAeT: The additional $1 million is available in the approved FY 11 Tourism
Department marketing and promotion budget in Fund 184.
REeOMMENDATION: Recommend approval of Change Order #1 to Contract #10-
5541with Paradise Advertising and Marketing, Inc. for up to $1 million in additional
billing at gross in accordance with their agreement with Collier County and authorize the
County Manager or his designee to execute the Change Order.
PREPARED BY: Jack Wert, Tourism Director
June 27, 2011
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CHANGE ORDER
CHANGE ORDER NO.
1
CONTRACT NO. 10-5541
BCC Date: 3/22/2011
Agenda Item: _10A
TO: Paradise Advertising and Marketing., Inc.
150 Second Ave N. Ste 800
St. Petersburg., FL 33701
DATE: 6/20/11
PROJECT NAME:
Tourism Marketing Services
Under our AGREEMENT dated
March 22
, 20 11
You hereby are authorized and directed to make the following change( s) in accordance with terms and
conditions of the Agreement:
Up to $800,000 for an enhanced winter destination marketing and advertising campaign in New York and
Chicago and an expanded spring and summer marketing in Florida and up to $200,000 for expanded digital and
on-line marketing efforts in targeted cities for a total of up to $1,000,000.
FOR THE (Additive) Sum of: One million dollars
($ 1.,000.,000 ).
Original Agreement Amount $ 2.,300.,000
Sum of Previous Changes $ 0
This Change Order add $ 1.,000.,000
Present Agreement Amount $ 3.,300.,000
The time for completion shall be (increase or decrease) by _n/a_ calendar days due to this Change
Order. Accordingly, the Contract Time is now _n/a (_) calendar days. The substantial
completion date is nla and the final completion date is _ nla . Your acceptance of
this Change Order shall constitute a modification to our Agreement and will be performed subject to all the
same terms and conditions as contained in our Agreement indicated above, as fully as if the same were repeated
in this acceptance. The adjustment, if any, to the Agreement shall constitute a full and final settlement of any
and all claims of the Contractor arising out of or related to the change set forth herein, including claims for
impact and delay costs.
Accepted:
CONTRACTOR:
Paradise Advertising and Marketing, Inc.
By:
Cedar Hames, President
Date:
ATTEST:
Dwight E. Brock, Clerk
BY:
,20_.
Approved As To Form
and Legal Sufficiency:
Print Name:
Assistant County Attorney
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OWNER:
BOARD OF COUNTY COMMISSIONERS
OF COLLIER COUNTY, FLORIDA
BY:
Fred W. Coyle, Chairman
. "
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Contract # 10-5541
JlTOURISM MARKETING SERVICES"
THIS AGREEMENT, made and entered into on this ~day of jN\Jt.r(k1 120~
by and between Paradise Advertising and Marketing, Inc., hereinafter called the.
"Contractor" and Collier County, a political subdivision of the State of Florida, Collier
County, Naplesl hereinafter called. the I1County"; .
WI T N E 5--8-- E- T H-:.
1. COMMENCEMENT. The Contractor shall commence the work on April 1, 2011. The
initial term of the contract shall terminate on September 3D, 2012. The CountymaYI at its
discretion and with the consent of the Contractor, extend the Agreement for two (2)
additional one (1) year periods. The County shall give the Contractor written notice of
the County's intention to renew the Agreement term not less than ten (10) days prior to
the end of the Agreement term then in effect.
2. STATEMENT OF WORK: _ The Contractor will .provide the following services
including! but not limited to:
a) Develop for approval and implementation and counsel with the County. on
advertising and marketing communications to meet the County' s objectives and
budgetary limitations.
b) Develop for approval and implementationl and obtain prior written approval
from the County by' use of an Estimate or Insertion Order for all media and
productiQn projects.
c) Plan and implement a strategic advertising and promotion program to include an
Emergency Advertising Plan and County museum promotional publicity, creative
art direction, copy writing, layout and production.
d) Create an annual marketing plan prior to the start of each fiscal year outlining
current situation! creative strategy, implementation schedule and me.asurement~
e) Develop collateral materials including brochures, newsletters, and direct mail,
including creative copy/layout and production. .
f) . Develop and implement - websiteJ Internet and social -media marketing strategies
and advertising.
g) Maintain an office in Collier County staffed with a full-time Account Manager.
h) Supply the County with monthly reports reflecting agency activity and. remrn on
investment, such as placement and inquiry reports.
. i) Additional services may be added to this contract upon satisfactory negotiation of
price by the Contract Mariager and Vendor.
2.1 ADVERTISING
. Charges for advertising placed by the Contractor on behalf of the County will be billed
to the County in accordance with the negotiated rate(s) of the specified med~um or
media. All charges for production, print and broadcast will be billed to the County
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upon receipt of all required documentation. Invoices will include. the appropriate
documentation including tear sheets, approved Insertion Orders or Estimates and
media or production vendor invoices;.
The Contractor will prepare and send to the County pre-approved adjusted media
invoices to account for insertion changes, short rates, circulation rebates and/ or other
estimates and adjustments.
The County agrees to assume full financial liability for -properly authorized :insertions
for advertising space and/or time placed on its behalf by the Contractor. However,
the Contractor shall assume payment liability for all insertions for which the
Contractor' has received payment in full from the County.
In the event that a publication andf or station elects not to accept the Contractor's
standard. insertion order which disallows liability for unpaid media charges, the
'County agrees to provide the publication and/ or station with written confirmation of
acceptance of this liability. .
2.2 MATERIALS AND SERVICES
All charges Jor advertising. production, 'photography, on-line/and social media
production design, printing, direct mail, audiovisual production services, marketing
research and museum promotional publicity will be estimated,. authorized in writing
. by the County and billed at cost on a project basis.
The County agrees to assume full financial liability for properly authorized servi~es
initiated on its behalf by the Contractor.
County may modify, reject, c~cel, or stop any -and all plans, schedules, or work in
progress at anytime by delivering written notice. In this event, however, CO'unty will
retain sole liability for all commitments made by the Contractor prior to such action,
and reimburse Contractor for all of Contractor's charges and expenses for work begun
with County approval.
3. PAYMENT: Payment will be made upon receipt of a proper invoice and in compliance
with Chapter 218, Florida Statutes, otherwise known as the "Local Government Prompt
Payment Act." Collier County reserves the right to withhold and/ or reduce an
appropriate. amount of any payments for. work not performed or for unsatisfactory
performance of Contractual requirements.
3.1 TRAVEL .AND REIMBURSABLE EXPENSES
Travel expenses shall be reimbursed irt accordance with Collier County Resolution
2006-40 and. F.S. 125.0104. Travel mileage reimbursement is to be paid at the current
authorized rate. .
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. Reimbursable items other than travel expenses shall include, but not be limited to the
following: actual telephone long-distance .charges, actual fax charges, in office
photocopying charges at ten cents ($.10) per copy or actual photocopying charges if
done while traveling and actual "postage and actual shipping charges. Reimbursables
will be paid only after Contractor has provided all receipts. Contractor shall be
responsible for all other costs and expenses associated with activities and solicitations
undertaken pursuant to this Agree~ent.
.3.2 AGENCY FEE
For regular and emergency advertising, the County agrees to pay the Contractor a fee
of twenty-five thousand dollars ($25,000.00) per month based upon a total annual fee
of three hundred thousand dollars. ($300,000.00)' as consideration for all professional
time - devoted to account administration, client meetings, strategic planning, media
plannin~ media negotiation, media placement, broadcast traffic and billing. All media
and production costs for regular and emergency advertising, including but not limited
to, creative and outside vendor costs up to two million.dollars ($2,0001000.00) annually
will be billed to the County at net, so that the. County receives any available agency
discount. Media. or production billing over two million dollars ($2/000/000~OO)
annually will be added by change order and will be billed at gross, reflecting a
Contractor commission of fifte~n percent (15%)~ The Contractor fee will be billed on
the first day of each month beginning February 1, 2011f with a pro-rated amount back
to the execution date of the contract.
The museum advertising budget is .currently fifty thousand dollars ($50,000.00) and
will be billed at gross, reflecting a Contractor commission of fifteen percent (15 % ).
All, charges for advertising, production! photography... on-line production design,
social media~ printing, direct mail, audiovisual production services, marketing
research and museum promotional activity will be estimated and authorized in
writing by . the_ Tourism Director or his designee and billed on a project basis at net
cost. Out of pocket expenses will be billed at net.
The agency will provide _emergency pro bono publicity and public relations services,
up to six thousand dollars ($6,000.00) in staff time. Additionally, the agency will make
publicity and public r~lations services over and above the emergency budget available
on an as-needed basis, estimated in advance on an Estimate , Form and submitted to the
Tourism Director or his designee for prior written approval before expenses are
incurred.
3.3 PROFESSIONAL FEES/HOURL Y BASIS: For estimating and billing purposes,
. services will be billed at the rates on Exhibit A attached hereto and made a part hereof.
4. ,NOTICESe All notices from the County to the Contractor shall be deemed duly served
if delivered by hand" fax, email or the United States Postal Services Department" first
class mail service, postage prepaid to the Contractor at the following Address:
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Cedar Hames, President
Paradise Advertising & Marketing, Inc.
150 Second Avenue North # 800
St. Petersburg, FL 33701
Facsimile: 727-822-3722
All Notices from the Contractor to the' County shallbe deemed duly served if delivered
- by ha~d/..fax.1 email or the United States Postal Services Department, first class mail
service, postage prepaid to the County to:
J ack Wert, Director
Collier County Tourism Department
2800 N. Horseshoe Drive
Naples, Florida 34104
FacsUcrUUe:239-252-2404
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification" All notices under this Agreement must
be in writing. '
5. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating
a partnership between the County and the Contractor or to constitute the Contractor. as
an agent of the County.
6. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F~S., all permits
necessary for the prosecution' of the Work shall be obtained by the Contractor. Payment
for all such permits issued by the County shall be processed internally by the County.
All non-County permits necessary for the prosecution of the Work shall be procured
and paid for by the Contractor. The Contractor shall also be solely responsible for
payment of any and all taxes levied on the Contractor. In additionl the Contractor shall
comply with all rules} regulations and laws of Collier County, the State of Florida, or the
U. S. Government now in force or hereafter adopted~ The Contractor agrees to comply.
with all laws governing the responsibility of an employer with respect to persons
employed by the Contractor~
7.. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to
use in any manner whatsoever, County facilities for any improper, immoral or offensive
purpose, or for any purpose in violation of any federal, state, county or municipal
ordinance, rule, order or regulation, or of any governmental rule or regulation now in
effect or hereafter enacted or adopted. In the event of such violation by the Contractor
or if the County or its authorized representative shall deem any conduct on the part of
the Contractor to be objectionable or improper, the County shall have the right to
suspend the contract of the Contractor6 Should the Contractor fail to correct any such
violation, conduct, or practice to the satisfaction of the County within twenty-four (24)
hours after receiving notice of such violation, conduct, or practice, such suspension to
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continue until the violation is cured. The Contractor further agrees not to commence
operation during the suspension period until the violation has been corrected to the
satisfaction of the County.
8. OWNERSHIP OF DOCUMENTS:
County shall be the owner of all documents and materials produced pursuant to this
Agreement and Paradise Advertising & Marketing, Inc. shall not receive any additional
compensation for their use or reproduction by the County. The County shall be the
owner of and be in possession of all intellectual property created or furnished. pursuant
to this Agreement, including, but not limited to drawings, layouts, photography, fihn,
video and printed documents, unless specifically exempted by the Connty.
9. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County may
terminate said agreement inunediately for cause; further the County may terminate this
Agreement for convenience with a thirty (30) day written notice. The County shall be
sole judge of non-performance. Upon termination of this Agreement, Contractor will
bill the CounW for all amounts not previously billed. and due Contrac~or at that time.
Contractor will not be entitled to payment for any advertisement if work on it
conunenced after Contractor received notice of termination. Contractor will be. entitled
to payment for services. for advertisements commenced and approved for placement by
the County prior to receipt of such 'notice.
10. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as
to race, sex, color, creed or national origin.
11.. INSURANCE. The Contractor shall provide insurance a~ follows:
A. Commercial General Liability: Coverage shall have minimum limits of $500,000
Per Occurrence$ Combined Single Limit for Bodily Injury Liability and Property
Damage Liability. This. shall include Premises and' Operations; Independent
Agency's; Products and Completed Operations and Contractual Liability.
B. Workers' Compensation: Insurance covering all employees meeting Statutory
Limits in compliance with the applicable state and federal.laws.
Special Requirements: Collier County shall be listed as the Certificate Holder and
included as an Additional Insured on the Comprehensive. General Liability
Policy.
Current, valid ins~rance policies meeting the requirement herein identified shall
be maintained by Agency during the duration of this Agreement. Renewal
certificates shall be sent to the County thirty (10) days prior to any expiration date._
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There shall be a thirty (30) day notification to the County in the event of
cancellation or modification of any stipulated insurance coverage~
Contractor shall ensure that all sub contractors comply with the same insurance
requirements that he is required to meet. The same Contractor shall provide
County with certificates of insurance meeting the required insurance provisions.
12~ INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor
shall indemnify and hold harmless Collier County, its officers and employees from any
and all liabilities, damages, losses and costs, including, but not limited to} reasonable
attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or
intentionally wrongful conduct of the Contractor or anyone employed or utilized by the
Contractor in the performance of this Agreement. This indemnification obligation shall
not be construed to negate, abridge or reduce any other rights or remedies which
otherwise may be available to an indenmified party or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of Collier
County .
13. CONTRACT ADMINISTRATION. This Agreement shall be administered on behalf of
the County by the Tourism Department.
14. COMPONENT PARTS OF THIS CONTRACT. This Contract consists of the attached
component parts, all of which are as fully a part of the contract as if herein set out
verbatim: RFP #10-5541 uTourism Marketing Services" , Contractor's Proposall Insurance
Certificate, Addendum and Exhibit A, Hourly Rate Fee Schedule for Non-Routine Work.
15. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the
parties herein that this agreement is subject to appropriation by the Board of County
Commissioners. The approval of this Agreement is contingent upon a finding by the Collier
County Board of County Commissions that adequate funding exists for the purposes set
forth herein through approval of the annual Tourism Department budget.. If Category liB"
tourist tax funds become unavailable in the future, no further funding under this contract
will be due to the Contractor and the County may terminate this Agreement in accordance
with section #9, "Terminationll.
16. COOPERATION: The Contractor shall fully cooperate with the County in all matters
pertaining to this agreement and provide all information and documents as requested by
the County from time to time. Failure to cooperate, as interpreted by the County I shall
constitute grounds for the County to impose sanctions that do not result in termination .-
of this Agreement.
17~ EMPLOYMENT OF CONTRACTOR PERSONNEL: During the term of this Agreement
and for a period of one (1) year following its termination, the County agrees not to hire
any employee (past or present) of the Contractor who worked on the County's account
while employed by the Contractor.
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18. A V AILABILITY OF RECORDS: The Contractor shall maintain all records, books,
documents, papers and financial information pertaining to work performed under this
agreement. The Contractor agrees that the County, or any of its duly authorized
representatives, shall; until the expiration of five (5) years after final payment under
this Agreement, have access to, and the right to examine and photocopy any pertinent
books, documents, papers and records of the Contractor involving transactions related
to this Agreement.
19. PROHIBITION OF ASSIGNMENT: The Contractor shall not assign, conveyor transfer
in whole or in part its interest in this Agreement without the prior written consent of the
County .
20. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES: No organization or individual
shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other
item of value to any County employee, as set forth in Chapter 112, Part III, Florida
Statutes, Collier County Ethics Ordinance No. 2004-05, and County Administrative
Procedure 5311. Violation of this provision may result in one or more of the following
consequences: a. Prohibition by the individualJ firm, a~d/ or any employee of the firm
from contact with County staff for a specified period of time; b. Prohibition by the
individual and/ or firm from doing business with the County for a specified period of
time, including but not limited to: submitting bids, RFP" and/ or quotes; and, c.
immediate termination of any contract held by the individual and/ or firm for cause.
21. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a good
faith effort to resolve any such disputes by negotiation. The negotiation shall be attended
by representatives of Contractor with full decision-making authority and by County's
staff person who would make the presentation of any settlement reached during
negotiations to County for approval. Failing resolution, and prior to the commencement
of depositions in any litigation between the parties arising out of this Agreement, the
parties shall attempt to resolve the dispute through Mediation before an agreed-upon
Circuit Court Mediator certified by the State of Florida. The mediation shall be attended
by representatives of Contractor with full decision-making authority and by County's
staff person who would make the presentation of any settlement reached at mediation to
County's board for approvaL Should either party fail to submit to mediation as required
hereunder, the other party may obtain a court order requiring mediation under section
44.102, Fla. Stat.
Any suit or action brought by either party to this Agreement against the other party
relating to or arising out of this Agreement must be brought in the appropriate federal or
state courts in Collier County I Florida, which courts have sole and exclusive jurisdiction
on all such matters.
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22~ KEY PERSONNEUPROJECT STAFFING: The proposer-'s personnel and management to
be utilized for this project shall be knowledgeable in their areas of expertise. The County
reserves the right to perform investigations as may be deemed necessary to insure that
competent persons will be utilized in the performance of the contract. Selected firm shall
assign as many people as necessary to complete the project on a timely basis, and each
person assigned shall be available for an amount of time adequate to meet the dates set
forth in the Project Schedule. Firm shall not change Key Personnel unless the following
conditions are met: (1) Proposed replacements have substantially the same or better
qualifications and/ or experience~ (2) that the County is notified in writing as far in
advance as possible~ Firm shall make commercially reasonable efforts to notify Collier
County within seven (7) days of the change. The County retains final approval of
proposed replacement personnel.
23. ORDER OF PRECEDENCE: In the event of any conflict between or among the terms of
any of the Contract Documents, the terms of the Request for Proposal and/ or the
Contractor's Proposal, the Contract Documents shall take precedence. In the event of any
conflict between the terms of the RFP and the Contractor} s Proposal, the language in the
RFP would take precedence~
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IN WITNESS WHEREOF, the Contractor and the County, have eachl respectively, by an
authorized person or agent, hereunder set their hands and seals on the date and year first above
written.
ounty Attorney
DEPUTY
SCOTT R. TEACH
Print Name
{2~.A. tVt
First Witness
/
/ux; ~. Goddorcl
fTypejprint witness namej
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY1 FLORIDA
By:. '1uLW. ~
Fred W. Coyle, Chairman . . .
Contractor:
PARADISE ADVERTISING & MARKETING, INC.
By: ~A~{1J\.*~
Signature
Cedar Hamesl President
Typed signature and title
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EXHITIB JI A"
CONTRACT 10-5541 - TOURISM MARKETING SERVICES
RA TE SCHEDULE
SERVICE I POSITION CCT RA TE/HOUR NOTES
Director Strategic Planning $300.00 Included in fee
Brand Development Director $300.00 Included in fee
Director of Account Service $250.00 Included in fee -
Account Supervisor $175.00 Included in fee
, Account Manager $150.00 Included in fee
Account Executive $125.00 Included in fee
Account Coordinator $100.00 Included in fee
Media Director jPlanner $200.00 Included in fee
Media Buyer $150.00 Included in fee
Media Coordinator $100.00 Included in fee
Administrative Services $50.00 Included in fee
Accounting Manager $125.00 Included in fee
Traffic $100.00 Included in fee
Research - In house Director $200.00 Included in fee
Research - In house Coordinator $100.00 Included in fee
Creative Director $250.00
Associate Creative Director $200.00
Senior Copywriter $175.00
Copywriter $150.00
Designer $175.00
Senior Art Director $175.00
Art Director $150.00
Broadcast Production Supervision $200.00
Production Supervisor-Print $150.00
Production Supervisor-Digital $175.00
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SERVICE I POSITION
Production Coordinator
Proofreading
In-house Video Services
In-house Photograph Services
In house Audio Services
Public Relations Director
Public Relations Account Manager
Public Relations Account Executive
Public Relations Writer
Public Relations Coordinator
Director of Diversity Marketing
Digital Services Director
Digital Strategist/Research
Digital Production Supervision
Digital Coordinator
Data Entry Specialist
Search Engine Optimization
Digital Production Developer
Director of Mobile Development
Social Media Marketing Director
Social Media Marketing Coordinator
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ccr RA TF/HOUR NOTES
$100.00
$100.00
$200.00
$200.00
$200.00
$200~OO
$150.00
$125.00
$150.00
$100.00
$200.00
Covered under fee up to $6,000 in PR time
Covered under fee up to $6,000 in PR time
Covered under fee up to $6,000 in PR time
Covered under fee up to $6,000 in PR time
Covered under fee up to $6,000 in PR time
$200.00
$150.00
$175.00
$125.00
$100.00
$150.00
$200.00
$250.00
$175.00
$125.00
The Agency will present written estimates for client approval for any costs being incurred.
All out-of -pocket costs will be billed at net. The Agency billing invoices will include a copy of the signed
estimate and all vendor invoices. Cost will not exceed the original signed estimate unless revised with written
approval from the client. All cost savings will be passed on to the client
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. Paradise
March 4, 2010
Mr. Jack Wert
Executive Director
Naples Marco Island Everglades CVB
2800 N. Horsehoe Drive
Naples, FL 341 04
Dear Mr. Wert,
It has been the policy of Paradise Advertising and Marketing, Inc. to charge
clients a 2% materials fee on creative/production jobs. This 2% fee is to cover
out-of-pocket costs for paper and other art supply out-af-pocket costs. Although
the Naples Marco Island CVB has never been billed or paid the 2%" fee, this
fetter is to officially waive that cost. Please let me know if you have any
additional questions.
Best regards,
,.,
Gd~~..
Cedar Hames
President, Paradise Advertising and Marketing Inc.
1 ~lG 5tf:~-~.l)rld Ave Ncr'~h · Sui~e eoo . St. Pet~ff)b:;rg, Fl 'JJ !O~
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PRGDUCER
paychas IDSUJ:aDCe Aqency lIne ·
150 Sa1l9Z'''. Dr
B.ocbu tez, 1ft' 1.'20
1-877-2&6-6850
DATE(MMIDDf'IV)
05/14/10
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
AalBQn.
CERTIFICATE OF LIABILITY INSURANCE
INSURERS AFFORDING COVERAGE
INSURED
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INSURER A: 1LLIJfO:IS RA2I0RIL IIfSU1lA1I(3 CCIIPAIIY
INSURER II:
t8JRER C:
INSURSR 0:
911 Paaor... Trail Sw-tb.
RDchea'teZ', U 14625
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COVERAGES
INSURER Ii;
THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSUReD NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDtNG ANY
REQUIREMENT. TERM OR CONDlllON OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN. THE
INSURANCE AFFORDED BY THE POUCIES DESCRIBE> HEReIN IS SUBJECT TO ALL THE TERMS, EXClUSIONS AND CONDITIONS OF SUCH POLICIES. AGGREGATE UMITS
SHOWN MAY HAVE BEEN REDUCED BY PA~D ClAIMS.
... POLICY !PPEC1'IVB POlICY IXPIIA'T'IC*
LTR TTPIE DllIlSUlWlCI! PGUCYNU- ....~ DAB tlllWDlYVl ...... -
...... UAam' EACH 0CC\IU8ICE I
-
CDMMERCIAL GEN~ LIAEIIJTY Fm DAMAGE CAnr_1h) ,
~ o a...MtS WADE D OCCUR
MED UP (AnJi - ...... $
-
~ PERSONAL a./JDIIIMJURY $
- GENEtAl AGGAEGATe .
G!Nl ABOREGATE LMT APPLES PER: PROOUCrS- COW'ICIP aGO $
IPOOCVn~n LOt
~UMUT'Y COMBINED SiNGLE lAIrT
N<< AUTO <E- .-...m) .
-
ALL OWNEOAUTOS IODD..Y INJURY
- ("- ...-n) I
- I:CH!DlA.ED AUTOS
HIRED A&IiOS 80DJL V INJURY
i--- CPet~ .
NON-OWNED AUTOS
~
- PROPERTY DAMAGE
(PIt ICddIrd) '"
=F~Lm AUTO ONL V. EAACCIDENt .
OTHER 1HAN AUTO EAACC $
ONl.~ AGG ,
lI!XC2M LIAIMI.nY EACH QCCI.RR&NCI ..
~ OCCUR o ClAIMS ~I! ~ l-
S
=1 DED~~ .
RITINTION . .
A LIA8IUTV PnlATION MID II!IIPLcnBI*- 0120Q7139 06/01/10 06/01/11 xT=~1 T':t
E.L il'CH.x:ID1NT I 1,000,000
E.L. DlSGASE - EA et.tPt.OY& . 1 000,000
EL. DI8&ASE - PQJCV l..MT I 1,000,000
GTHIII
.
.
:$
1JeICIUI'I"IDN Of' DPlRATfOII1II...DCA~tc\..E8dCII*ONt ~.., ~~ PROV*ONS BOT ~ ~ 01' .,a I!IIIIID mSUBJ J:
1IORDIRS CCIIDRSATION c:ovmw=a IS u.ovmm '10 OIILY DOSZ BlGtLQYDS LBA8I:D TO,
'Oti -4.007 Tcnuiea. MarkeUng Serv:l.cea
CERTlFICATE HOLDER I I NJIJI110IIAL IISUIIED; ..u.. L.m"U= CANCELLAnON
SHOULD Atl't OP 1M1 ABO-W DIICRI8!D POUClU _ CANCeLLeD ~,... DPtRATtON DAn
COLLUR COU1I'fY BOARD 01' COtJ1ft'!' CCMlISSIOBDS TNPI!OPf 1HE ,..\lRa IN",_R WILL ENDUVGR TO IIAIL .JjL DAYS WIUI'1EN lIonea TO THE
CeRTIFICATE HOLD. NAMED TO THE LEFT. .UT PAlLua TO DO 10 .....l.. III"" NO OBLIGATION
BRODA RDVIIS OR UA8Iun OF ANY teIND UIPDN 11II1MUIlD.1T1 AG!NTS Ollt UPREIINTATNEL
3301 BAS-r DII1INI -uaJ:L, BLDG G
BPLBS, It. 34112 AUT1IGRrIED RENEllNTA11VI. ~~
USA
ACORD 25-8 (7117)
DXSGRO
15714645
o ACORD CORPORAnoN 1111
2011-02-16 02:01 HOLEHOUSE INSURANCE
June 27, 2011
7278943339 >> ll; er- co~~ ~~essp7 -2/3
ACORD;.. CERTIFICATE OF LIABILITY INSURANCE
PRODUCER
Phone: (727)823-S$51
Ronald F. Holehouse Agency, Inc.
126 28th Street N
Saint Peteraburg, FL 33713
DATE. 'IIMIDDn'VY"f J
211 2 11
THIS CERTIFICATE IS 1&&UIiD AS A MATIER OF INFORMATION
ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
HOLDER. THIS CERTIFICATE DOES NOT AMEND eXTEND OR
ALTER THE COVERAGI! AFFOlllDI;D av THE P(1iCIES BELOW.
INSURER A
PARADISE ADVERTISING AND MARKETING INC. INSURERS.
160 2ND Ave N. SUITI! 800 IINSURERC:
Saint Petersburg, FL 33701 IINSUREft p.
I" ~NSURER E;
HAle.,
INSURG
Co
COVERAGES
THE POUCIES OF INSURANCE USTED BElOW HAVE BEEN 15$u::C' TO THE IN$URED NAMED ABOVE FOR THE POLICY PER10D INDICATED. NOTWITHSTANDING
ANY REaUIAe~eNT, TERM OR CONOITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO lNHlCH THIS CERTIFICATE MAY BE IssueD OR
MAY PERTNN. THE .NSURANCE ArroP=OE:D av THE POUCtES DESCRIBED HEREIN fS SUBJ&iT TO ALL THE TEFIt~S.1 E:)(CLUSlONS AND CONDITIONS OF SUCH
POLICIES. AGGREGATE LIMITS SHOWN MAY HAVE iEEN REDUCED BY PAID CLAIMS.
INSR - ~y NUM8&R Y EFF!.CTlVE POUCV I!XPIRATION -....... - ....
l'~ LlUIUTY I
LJ.EE~~n"ERClAl.. GE.NERAL llABI..IlY I
4J CLAIMS MACE D OCCUA
I _ ... ..
$
..
.
I: .-
08125/2010 08/25J2011 COMBINED SINGLE LIMIT $
I (Ea aookIeht) 000
I
I OOOIL V INJURV S
fP If' ptIr;.Qf1)
I BQO_L Y INJURY i
I (Pw aooIdenli I
I PAOPERn' DA~ I.
I (P...-D:f_)
AUTO o~ '(.: ~..~.QCI(JENT ..
Q7l-fI;R THAN EA ACe S
AUTO ONLY: AGO I
I EACH OCCUftR ENCf: . . ~.-
I AGGREOAT~. 1$
I,
Is
I
,
$
E.L. oIS~A.SF - POliCY UMlT I
I I
I 12/1212010 12/1212011 LI ability 1.000,000
I I
LlIIITI
I
I
A
~y AUTO
I AlLOV'iNEDAUTO&
X SCI-IEDIJLED I\UTOG
X HltlE 0 AUTOS
JL NON..oWfED AUTOS
I
GAItACI: UMlLITV
ANY AUTO
~E9.....eREU.A t.IA.IllITY
. I oc.cUA ! J CLAIMS ~E
R IF.N11QN $
I WORKIYlIi COMPI!NSATION ANO
I EMJllt.oYERe- LIABlUTY
AN"Y PROt'RI!::"TOR/PA.RTNl:RlEXEClITIVE
01- HC-=R~EMBc.R CXCUJOEO?
~C~~,gNS~
OTHER
B IE&O
1 H709-15775
OE:JCR.PTION OF OPIIU. TIONS I LOCATIONS I VEHIOLEI$ I DeLuSIONS ADDEtJ BY ENDORSEMENT I SflI!CIM. PROVISIONS
E & 0 deductib~e $!5ODO.00
Personal & Advertising Injury included with E II 0
CERllFICATE HOLDER
Attn: Diana Deleon
Collier County Board of County
Commlssaloners
Collier County PurchaSing Dept
3327 Tamlaml Trail East
Naple,. FL 34112-4901
AcORD 2$ (:2001/08)
CANCELLAnON
:btOl..lLb ANV OF THE A8QVE ge,CRBED pt)LIce& Be ~NQ&U:g 1lEF1;JR&. ~llXPIfI:A nON
OATI. DlEREOf~ T'ttE '''I.ING INSUtltltt. WLL EMDEAVOR TO IIAIL~ DAYS WRfTTiN
NOTICE TO THe cER'fIFICATB MDLD6R MIll ~ TO THE Lt!PT.. BUT FALUM TO DO &0 I:iHAL1.
IMPQI;IE NO OI!lLIGATION OR L.tAEMU" or: ANY KINO UPON THE INtlURE"- ITS AGINTS OR
RIEP~A
AUTHORIZE R '"
eM
@ ACORD CORPORAnON 1988
Plintecll)y CMA on Februery 1~, 2D 11 at 09~16AM
2011-02-16 02:03 HOLEHOUSE INSURANCE
~ e b. 16. 201 1 9 ~ ~ 2AM
June 27, 2011
. New Business 7-i
7278943339 >> ll, er COum=~f ~C P 3/3
No. J.b~ I ~. J,
rROlllJOElt
Ronafd F. HoIehou88 Agency 1M.
126 aslh sn. North
ACORD.. CERTIFICATE OF UABILITY INSURANCE ""~:Jt~
THIS CERTIFICATE IS IssumD AS A MA"tTER OF INFORMATION
ONL V AND CONFERI NO RIGHTS UPON llIE CBRTFlCATa
HOLDER. THIS CERTIFtCATE DOER NOT ".END. EXTEND OR
ALTeR THe. COVERAGE AFFORDED BY THE POLIOI~ as.ow.
Saint Putensb\lrg. FL 33713
INSUREO
PI1'ldl...Act\letblrag ..d Marketing 100_
16D~ndAV8~ H. Suke BOO
INSURERS A..-ORCING CO\JERABE
INi ,. Burlrnelon ~1"I&U11U'IOII 00.
'NSURER Ii:
~e.
Do
MAIO .
23820
~nt ersb . FL 33701
COVERAGES
THE POLICIES OF INlURAN~ USTED BELOW HAVE fseiN ISSUEO 'TO llfe ~N8UAJD NAMIfO AIJOVe FOR YHE POLICY PERIOD IMDlCAttD. tlOTWITItm'ANOftG
Attr REQUIREMENT. TERM OR OONDInON OP NtV CONTAACT OR OTHER OOCtJ'NENT WlTM RClPECT TO WHfCH T H15 CfRTfflCA TE MAY BE ISSUeD OIl
MAV Pf!R.TAIl THI! INSURANCE AfFORDED BY nili POUCIE8 CUCRJ8eD HeREIN IS SU~ECT TO ALL mE Te~, eCUJeaoN8 Rm CONOITIONS OF SUCt1
POIaIGUil. AQ9NEOATE Ll..r8 SHOwN MAY HAvE B~ REDuCED IiV PAID (;uJMi.
POLICY WUICfc 'UIIR
.
.
..
..SUREif\ E.;
A X
~" .....IUT'Y
w.lERC;i1AL ~ LiMauTY
Cl.I.IMt tMCII I!J OCGUR
167&000708
:V1~11
OEOUCll8LE
BTINTlON ,
WORIC_ Dl*QN8ATfDN ARb
UlPLa'fERS" UAIIUI'f
~~AR.TNERfEXKUl1YI
hIEi9l E)IIGl.ODfD1
.
~
~&""'I!I Ltm ..
lkH)L Y IN.JURV I
tpl!Jtp.!!f$6D)
1lOII~ Ii
flit
~s $
AUTO ONLV- *
iWER mM !A M:Q $
to 0fIl Y: Me .
EN:H~I! .
.
$
..
.
.
,
.
OTQ&R
DE$CIDOON OF gp&At.TlONI' LOCAnmlll YEJteL.H' .xaW8IONe APOEP En' ~.M.NT 'I&NCIAL PROVR>>II
CMlM1cat8 HeMer is aa ~1l1a"aJ Insured In regardlli to 1M genll'allablity, canOl~I.ticn notice .10daya fur non payment
COli. County ~erd Of County CommiS8ioner6. Conier County
AUta: Diane OeLeon
3327 Tami&ml TraU East
Naples. Fl. 34112
CELLA'tIOM
11101.1 IAI AllY 011M! A8tJY! fJQC1tt8RD JIGl.1CIR BE CANCEL\,&D IIl!tfoM 1HE fDIIM,1ION
~Tii m8fIRJJI, m& IIS..HG INSUM" WIll. flNDEAVOR TO MAIL ~ DAW WIQrTIN
"o.1'DE TO 111!! GER11f1CA.TIi tfOLQlIIl HAMEO 1'0 T~ tiFT. MI' rAlLUfU! 10 IJO 10 'lI"u..
NfIO" NO O....leA TIOf4 Ofl'-U1"1JT'f OF ANY KltlD tIPDN TKlINIURER. D'S I\OEII1'. 0Jt
MJIMft
AU D..
1988
ACOMD 2& (2001108)