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TDC Agenda 04/25/2011 TDC REGULAR . MEETING AGENDA APRIL 25,2011 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 APRIL 25, 2011 9:00 a.m. Collier County Commission Chambers * Requires TDC Action 1. Call to Order - Chairman Hiller 2. Pledge of Allegiance 3. Roll Call 4. Changes and Approval of Agenda 5. Approval of TDC Minutes * a. *Reaular Meetina Februarv 28. 2011 - continued from 3/28/11 b. *Reaular Meetina March 28. 2011 6. Presentations/Public Comment - (10 min) 7. New Business - (20 min) a. *Vanderbilt Beach Restroom Alternate Studies b. *Collier Creek Dredaina 8. Old Business - (20 min) a. Fund 195 Proiect ReDort b. Fund 183 Proiect ReDort c. OTA Settlement Distribution d. Aqua Condominium Foreclosure Status e. Utilization of TDC Funds for Land Acquisition 9. Marketina Partner ReDorts - (30 min) a. Tax Collections b. Paradise Advertising c. Research Data Services d. BCF - PR Agency e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff ReDorts - (30 min) a. Director b. Sales & Marketing c. Public Relations & Communications d. Film Office e. Sports Marketing f. International Representatives g. Visitor Centers 11. Detailed Staff ReDorts 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location - May 26, 2011 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 February 28, 2011 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 28, 2011 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Georgia Hiller Vice Chairman: Murray H. Hendel Susan Becker Jerry Gibson Clark Hill Rick Medwedeff Robert Miller Ed (Ski) Olesky John Sorey III ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Crystal Kinzel, Director of Finance Derek Johnssen, Chief Accountant, Clerk of Courts February 28, 2011 1. Call to Order - Chairman Hiller Commissioner Hiller called the meeting to order at 9:02 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Jack Wert noted: . The Executive Summary for Item #6.a has been revised. . There are two additional attachments for Item #7.a . He submitted a copy of the most recent "Smith Travel Research Report." Commissioner Hiller moved to approve the Agenda subject to the following change: . Item #7.a to be heard as Item #6.c and deletion of the term "Informational Only." Second by Mr. Hill. Carried unanimously 9 - 0 5. Approval of TDC Minutes a. Regular Meeting January 24, 2011 Ms. Becker moved to approve the minutes of the January 24, 2011 meeting. Second by Mr. Hill. Commissioner Hiller reviewed the minutes and requested: . The County Attorney check on the status on the Doctors Pass North Jetty Rehabilitation Contract (#11-5634) and report back to her. . Under item VI.5, "Immediate Use of Emergency Advertising Funds from Ordinance Amendment" - The County Attorney's oflice verify the TDC ordinance was amended as necessary to allow the immediate use of funds that may have been made available by reducing the Emergency Advertising Funds ceiling (Fund 196). Carried unanimously 9-0. 6. New Business a. Easement Agreement Form Gary McAlpin, Director, Coastal Zone Management presented the Executive Summary "Recommendation for the Tourist Development Council ([DC) to approve a jorm easement agreement jor use between Collier County and the beach/rant property owners requiring the property owners to provide public beach access in exchange for major beach renourishment, vegetation planting and dune restoration to the subject property" dated February 28, 2011 and document "Easement and Agreementfor Beach Renourishment, Planting, Dune Restoration, and Public Beach Access" for consideration. He noted: . On May 11,2010 the Board of County Commissioners directed staff to propose a "public access easement" to allow the public to access private beach property in instances where public funds are expended for private beach renourishment. . Currently, private property owners may restrict public access to these areas. 2 February 28, 2011 . Previous projects for renourishing beach areas on private lands have been subject to easements for construction equipment access and placement of sand, not public access. . The Coastal Advisory Committee (CAe) has agreed to in concept. . The proposed easement is for the County Beaches, City of Naples Beaches and Marco Island Beaches in areas where public funds are expended for renourishment of private beaches where no private reimbursement is obtained for said renourishment. . The proposed easement would be "perpetual." . Under the proposal, if the private property owner does not agree to the easement, the County will not expend the funds for renourishment on their property. . One concern is if the easement is not executed, and the private beach area is not renourished, it may compromise other renourished beach areas. . Another concern is obtaining the necessary environmental permits for renourishment may be difficult should the private areas not be proposed for renourishment. . Staff is seeking direction from the TDC. Mr. Sorey, Chairman of the CAC, expressed concern on the viability of obtaining the easement, especially with it being in perpetuity, as even construction easements are difficult and time consuming to obtain. He recommended the County consider providing a term limit (i.e. 20 years) for the easement. In addition, the CAC recommended the easement be voided should the funding for renourishment be terminated. Commissioner Hiller noted there are avenues for the County to renourish these areas via temporary construction easements. This should alleviate the concern that the areas may not be subject to renourishment without the easement for public access. In addition, the City of Marco Island and City of Naples have not approved the document. Commissioner Hiller moved (to recommend the Board of County Commissioners) to not approve the agreement. Second by Mr. MedwedejJ. Carried unanimously 9 - O. Gary McAlpin clarified the easement will be brought forward to the Board of County Commissioners, staff will inform them of the TDC recommendation and request direction from the Board of County Commissioners. b. TDC Board Member Nomination Recommendations Jack Wert presented the Executive Summary "Tourist Development Council ([DC) Appointment Recommendationsfor Pending Vacancies" dated February 28, 2011. He noted there are two Tourist Development Council terms scheduled to expire (Robert Miller and Clark Hill). Mr. Miller and Joel Kessler have applied to fill the pending vacancy for the "Non Owner IOperator, non-tax collecting" seat and Mr. Hill has applied for the "Owner-Operator collector" seat. 3 February 28, 2011 Mr. Hendel moved to recommend the Board of County Commissioners appoint Robert Miller and Clark Hill to the Tourist Development Council. Second by Mr. Medwedeff. Carried unanimously 9 - O. c. FY 11 QI Financial Review It was noted that the item was revised on the agenda to an "action item." Colleen Green, Assistant County Attorney stated, in her opinion, evcn though the item was listed on the agenda as "information only," ample public notice has been provided to allow "action" on the item. It was noted Crystal Kinzel, Director of Finance and Derek Johnssen, Chief Accountant, Clerk of Courts were present. Jack Wert presented the Executive Summary "QI Fiscal Year II Financial Review" dated February 28, 2011. He provided an overview of the fund balances. Under Council member discussion, the following was noted: . Consideration be given to providing the financial data presented to the CAC regarding the current status of Fund 195 and 183 (current fund balances and proposed and existing expenditures for the current fiscal year on each capital project.) . Staff to provide an update on Fund 195 - "Personal Services" expenditures. . Under Fund 194 - Group Advertising, expenditures be separately accounted for, including a report on the "Return on Investment." Discussion occurred on the circumstances of the approval of the Collier County Freedom Memorial Grant. Colleen Greene, Assistant County Attorney reviewed an April 5, 2008 County Attorney memo which outlined the circumstances under which the grant may be approved. Jack Wert noted, at the time, the TDC and BCC recognized the Freedom Memorial as a "Non-County Museum, " eligible for grant funding. Commissioner Hiller: . Requested the County Attorney and Finance Department to research the history of the Freedom Memorial Fund Grant, including the group's organizational structure. She expressed concern that the original application submitted to the TDC may not have contained accurate information. If the grant was awarded inappropriately, the funds should be returned to the county. . Requested Coastal Zone Management staff, provides an update on the status of the FEMA reimbursement funds for county beach repairs as a result of hurricane damage. This item to be placed on the next agenda. Commissioner Hiller moved to approve the "Ql Fiscal Year 11 Financial Review" presented by Staff subject to thefollowing: 4 February 28, 2011 1. Under Fund 184,- Marketing and Promotion, the data reflect the Marketing Expenses dedicated to "Group Sales Marketing" and; the $500,000 of Emergency Funds allocated to Group Marketing be separately identified and Staffprovides quarterly reports on how the funds were expended and a Return on Investment report on the expenditures. 2. The County Attorney and Finance Department provide an explanation on how the (TDC) funds were disbursed with respect to the Freedom Memorial Fund and the Marco Museum, to ensure the disbursements were legally compliant and if not, to recommend how the funds would be reimbursed and reallocated to Non -County Owned Museums. 3. Fund 195 and 183 - the data be revised to reflect the current balancelbudgets and a reports be provided with respect to the budgets for the projects approved and the amounts to be expended. The TDC to receive the same information provided to the CA C for these budgets. Second by Mr. Medwedeff. Motion failed 3 'yes" - 6 "no." Mr. Miller, Mr. Sorey, Mr. Hendel, Mr. Gibson, Ms. Becker and Mr. Olesky voted "no. " Mr. Sorey moved to approve the "Ql Fiscal Year 11 Financial Review" presented by Staff subject to the following: 1. Under Fund 184,- Marketing and Promotion, the data reflect the Marketing Expenses dedicated to "Group Sales Marketing" and; the $500,000 of Emergency Funds allocated to Group Marketing be separately identified and Staffprovides quarterly reports on how the funds were expended and a Return on Investment Report on the funds expended. 3. Fund 195 and 183 - the data be revised to reflect the current balancelbudgets and a reports be provided with respect to the budgets for the projects approved and the amounts to be expended. The TDC receive the same information provided to the CA C for these budgets. Second by Mr. Hendel. Motion carried 8 'yes" -1 "no." Commissioner Hiller voted "no." Break: 10:24 am Reconvened: 10:35 am 7. Old Business None 8. Marketing Partner Reports 1. Section I - Marketing Partners a. Tax Collections - Jack Wert Jack Wert provided an overview of the Tourist Tax Collection Report. 5 February 28, 2011 Commissioner Hiller moved to approve the Report ("Tourist Tax Collections - Collier County Tax Collector" dated February 28, 2011) as presented. Second by Mr. Hill. Carried unanimously 9 - O. b. Paradise Advertising Cedar Hames, Lee Goddard and Kara Schawk of Paradise Advertising provided an overview of the "Advertising Report" dated February 28, 20 lIon the existing and proposed marketing campaigns, including online, print and television media. Commissioner Hiller expressed concern on the coverage dedicated to Collier County/Naples by "Conde Nast Traveler" magazine. It did not mention Collier County or Naples. She provided copies of the following online articles published February 11,2011 on www.concierge.com: . "Florida Now: "The Comfort of Strangers " . "Florida Now: "See and Be Seen" . "Florida Now: "Bal Boutique Bliss . "Florida Now: "Best of'the West" . "Florida Now: "Orlando Blooms" . "Florida Now: "Miami's Water Music" . "Florida Now: "Battle of the Beaches" . "Florida Now: "The Shell Game" . "Florida Now: "Your Own Private(ish) Islands" . "Florida Now: "South Beach. Islandsfor Everyone, the Forgotten Coast" Paradise Advertising staff reported, due to other issues, the magazine is providing free publicity in an upcoming issue. Discussion occurred on whether the allocation of funds within the marketing and promotion budget should be reviewed to ensure they are providing the best return on investment. Commissioner Hiller moved for the Tourist Development Council to form a Subcommittee to review the allocations by category (Group Sales, Winter Campaign, Summer Campaign, etc.) of the Marketing and Promotion Fund. The following members to be appointed to the Subcommittee: Commissioner Hiller, Robert Miller, Jerry Gibson, Rick Medwedeff, and Clark Hill. Second by Mr. Hill. Carried unanimously 9 - O. It was noted the subcommittee will report back to the full committee at the April meeting with a preliminary assessment. c. Research Data Services - Dr. Walter Klages Dr. Klages presented the "Collier County Tourism Research - January 2011" Report, including the "Smith Travel Research Report" January 2011. He noted he will supply interview data on what influences travelers to choose the area as their destination at the next meeting. In addition, a copy of the year-end Smith Travel Research Report will be provided for information purposes. 6 February 28, 2011 Commissioner Hiller moved to approve the Report ("Collier County Tourism Research - January 2011" prepared by Research Data Services, Inc. dated February 28,2011) as presented. Second by Mr. Gibson. Carried unanimously 9 - O. d. Miles Media - Website Activity - Jack Wert e. Sales and Marketing Technology-Search Engine Optimization - Jack Wert f. Phase V - Fulfillment Services - Jack Wert Commissioner Hiller moved to approve the Reports submittedfor items 8.d.e.f. ("Web Site - Miles Media Group; Search Engine Services," - "Sales & Marketing Technologies, Inc.," - "Fulfillment Services dated February 28,2011'') with the condition that future reports include an analytical summary representing material deviations. Second by Mr. Medwedeff. Carried unanimously 9 - O. 9. Tourism Staff Reports Mr. Hendel left the meeting at 11'56 am Staff provided and/or submitted the following reports by department: a. Director - Jack Wert b. Sales and Marketing - Debi DeBendetto c. Public Relations and Communications - JoNell Modys d. Film Office - Maggie McCarty e. Sports Marketing - Nicole Curran Mr. Sorey left the meeting at 12:01 pm f. International Representatives - Jack Wert g. Visitor Centers - Nancy Kearns Commissioner Hiller moved to approve Items #9a - #9g as presented with exhibits. Second by Mr. Olesky. Carried unanimously 7 - O. 10. Audience Discussion None. 11. Council Member Discussion None 12. Detailed Staff Reports Mr. Hill moved to approve the "Detailed Staff Reports" as submitted and publicly available (online). Second by Mr. Olesky. Carried unanimously 7-0. 7 February 28, 2011 13. Next Scheduled Meeting DatelLocation - March 28, 2011 - 9:00 a.m. Collier County Government Center, Administration BLDG. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 Commissioner Hiller movedfor the next meeting of the Tourist Development Council to be held on March 28, 2011 at 9:00am. Second by Mr. MedwedejJ. Carried unanimously 7 - O. There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:10 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Commissioner Georgia Hiller, Chairman These minutes approved by the Board/Committee on as presented or as amended 8 March 28, 2011 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, March 28, 2011 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Hiller Vice Chairman: Murray H, Hendel Susan Becker Jerry Gibson Clark Hill Rick Medwedeff Robert Miller Ed (Ski) Olesky John Sorey III ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Tax Coordinator Crystal Kinzel, Director of Finance Derek Johnnsen, Chief Accountant, Clerk of Courts March 28, 2011 1. Call to Order - Chairman Hiller Commissioner Hiller called the meeting to order at 9:00 AM 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Commissioner Hiller moved to amend the Agenda to add item 6.d. - Group Meeting Event Budget. Second by Mr. Sorey. Carried unanimously 9 - O. Commissioner Hiller moved to amend the Agenda to hear items 8 - Marketing Partner Reports and 9 - Tourism Staff Report before item 5. Second by Mr. MedwedejJ. Motion failed 4 'yes" - 5 "no." Mr. Sorey, Mr. Hendel, Mr. Olesky, Ms. Becker and Mr. Gibson voted "no. " Commissioner Hiller moved to approve the Agenda as amended. Second by Mr. Hill. Carried unanimously 9 - O. 5. Approval of TDC Minutes a. Regular Meeting February 28, 2011 Mr. Sorey moved to continue the item until the next meeting. Second by Ms. Becker. Carried unanimously 9 - O. 6. New Business a. Online Travel Agencies (OT A's) Class Action Settlement Jack Wert Tourism Director presented the Executive Summary "Report on Class Action Lawsuit Settlement with On Line Travel Agencies (OTS's)" dated March 28, 2011. Commissioner Hiller moved to continue the item for the Finance Department, Mr. Wert and the County Attorney's Office will collaborate on a review of the issue. To determine if there are any alternatives for distribution of the funds, or if the Council is legally bound as presented today. Any options determined to be legally feasible to be presented to the Tourist Development Council. Second by Mr. Hendel. Carried unanimously 9 - O. b. Tourism Week Proclamation Jack Wert presented the Executive Summary "Recommend Approval of Proclamation for National Tourism Week" dated March 28, 2011. Mr. Hendel moved to recommend the Board of County Commissioners approve the Proclamation declaring National Tourism Week. Second by Ms. Becker. Carried unanimously 9 - O. 2 March 28, 2011 Commissioner Hiller noted she will sponsor the recommendation on behalf of the Tourism Industry. c. New Proposed Meeting Schedule Mr. Hendel moved to hold the May regular meeting and any meetings thereafter on the 4th Thursday of each month. Second by Mr. Hill. Motion carried 8 'yes" -1 "no." Ms. Becker voted "no." d. Group Meeting Event Budget Jack Wert presented the Executive Summary "Review and Recommend Support of the Out of Market Sales Mission Event Portion of the Special Group Meetings Market Promotion Plan for FY 11 at $150,000 "dated March 28, 2011. Mr. Medwedeff moved to recommend the Board of County Commissioners approve the budget as outlined in the Executive Summary. Second by Mr. Miller. Carried unanimously 9 - O. 7. Old Business a. Category A (Fund 183 & 195) Additional Financial Reports Gary McAlpin, Director, Coastal Zone Management presented the Executive Summary "Review Additional Tourist Tax Category A Fund 183 and Fund 195 Financial Reports" dated March 28,2011. Included were the documents "FY 2010/2011 TDC Category "A" Beach Maintenance Projects -- Updated 2/28/11 ji-om Financial Program SAP"; spreadsheet "TDC Category "A" 195 Fund Projections" and "TDC Category "A" ~ Fund 183 Fund Projections" all dated March 28, 2011. Gary McAlpin provided an update on the Restroom and Concession facilities proposed for Vanderbilt Beach. The Council requested Staff: . Review the layout of the spreadsheet "TDC Category "A" 195 Fund Projections" and makes revisions as necessary to ensure the document is understandable for all necessary parties who may review the document. . A FY20 10/20 11 Report for Fund 183 be prepared and presented on a monthly basis. . Provide an update on the status of the AQUA Condominiumforeclosure. . Provide confirmation on whether or not TDC funds may be utilized for acquisition of lands. b. FEMA Reimbursement Status Report Gary McAlpin, Director, Coastal Zone Management presented the Executive Summary "Review FEMA Reimbursement Status Report" dated March 28,2011 for information purposes. 3 March 28, 2011 Commissioner Hiller moved to request the County Manager direct Staff to present both reports (for Fund 183 and Fund 195) in the format as reported today for Fund 195. The budget projections for this year are presented so as to reconcile as to the budgetary number that are in the financial reports for Fund 183 and Fund 195. The total project costs are to reflect each project item so that the Tourist Development Council understands how much is being expended on a project and where the County is in terms of percentage completion. Second by Mr. Sorey. Carried unanimously 9 - O. c. TDC Meeting Policy on Presentations Jack Wert presented the Executive Summary "Review/or Adoption a Policy on Speakers Appearing Before the Tourist Development Council" dated March 28, 2011. The Executive Summary recommended the policy be included in the minutes. Commissioner Hiller moved to approve the Policy as proposed in the Executive Summary subject to the following revisions: . Bullet point #5 - "Presentations will be limited to 10 minutes unless additional time is granted by the TDC Chairman." . Bullet point #8 - "Members of the public that wish to address the TDC during the Public Comment portion of the agenda must complete the registration form prior to the Agenda item being heard. Speakers will be limited to 3 minutes of time for each item. The TDC Chairman may extend this time, if warranted." . The document clearly indicates - Public Speakers for "Non-Agenda" items are limited to 3 minutes of time each. Second by Mr. Hendel. Carried unanimously 9 - O. d. County Attorney Finding on TDC Ordinance Amendment Status Colleen Greene, Assistant County Attorney provided a copy of an email from herself to Georgia Hiller - Subject: "TDC Meeting (2/28/11) Follow up" dated March 24, 2011 for information purposes. e. Conde Nast Report Heard under Item 8.c Break: /0:28am Reconvened: 10:38am 8. Marketing Partner Reports a. Tax Collections Jack Wert provided the report "Tourist Tax Collection." b. Research Data Services Dr. Walter Klages, Research Data Services, Inc. provided the report "Collier County Tourism Research, February 2011." The Council requested the following information be provided to the Subcommittee studying marketing funding: 4 March 28, 2011 . The Naples, Marco Island, Everglades Origin Cluster Mapping (2010) . A breakdown by percentages of the graphic "What Attracts You Most to Collier? " . Data on visitation numbers for the European, Canadian Market - Lee County vs. Collier County. The Council recommended Staff develop proposed time constraints for future individual reports - Consensus c. Paradise Advertising Jack Wert presented the Executive Summary "Review of Conde Nast Advertising Insertion" dated March 28, 2011. Lee Goddard, Paradise Advertising presented the report "Tourist Development Council Report on February Conde Nast Traveler, March 28, 2011 " Lee Goddard presented the Paradise Advertising and Marketing "Tourist Development Council Report, March 28, 2011. " **lan Mitchell, Executive Manager to the BCC reported holding regular TDC meetings on the 41h Thursday of each month will not be feasible as the room is not available. Staff will review alternate dates. d. Miles Media - Website Activity Steve Berlin, Miles Media Group, LLP presented the report "Web Site - Miles Media Group. " e. Sales & Marketing Technologies - Search Engine Optimization Jack Wert provided the report "Search Engine Services - Sales and Marketing Technologies, Inc. " f. Phase V - Fulfillment Services Jack Wert provided the report "Fulfillment Services - Phase V " Commissioner Hiller moved to accept all Reports for Items 8a - 8f. Second by Mr. Medwedeff. Carried unanimously 9 - O. 9. Tourism Staff Reports a. Director b. Sales & Marketing c. Public Relations & Communications Jonell Modys, CVB Public Relations & Communications Manager provided the report "PR & Communications Tourist Development Council (March 28, 2011.) d. Film Office 5 March 28, 2011 e. Sports Marketing f. International Representatives g. Visitor Centers 10. Detailed Staff Reports Submitted by Staff. 11. Public Comment None 12. Council Member Discussion Ms. Becker recommended all Council member schedules be considered when making decisions on changing the scheduled meeting dates. Commissioner Hiller noted the decision to change meeting dates will be an action item. 13. Announcements - Tourism Awards Luncheon - May 11,2011 - Marco Island Marriott -11:30 am to 1:30 pm 14. Next Scheduled Meeting Date/Location - April 25, 2011 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:15 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner Georgia Hiller These minutes approved by the Board/Committee on as presented or as amended 6 April 25, 2011 New Business 7 - a 1 of 11 EXECUTIVE SUMMARY Recommendation to approve $29,729 in design alternative studies for the Vanderbilt Beach park/restroom facility as directed at the March 8, 2011 BCC meeting and request authorization for associated budget amendments. OBJECTIVE: Obtain approval for expenditures for the design alternative studies for the Vanderbilt Beach park/restroom facility as directed at the March 8, 2011 BCC meeting. CONSIDERATIONS: The existing Vanderbilt Beach restrooms are approximately 15 years old, in need of significant refurbishment and are undersized to meet current public demands. Vanderbilt Beach is one of the County's most popular beach parks. Adequate beach parking exists at this location with the County's parking garage on Vanderbilt Beach Road. The proposed Vanderbilt Beach park/restroom facility design engineering, permitting and construction contract bidding was approved by the BCC on 7/27/2010 (Item 16D9) for $160,000 to address overall community needs consistent with current County practices and existing beach park facilities. The BCC directed staff on March 8, 2011 to develop alternatives to constructing an elevated restroom, deck and concession park facility at the current FEMA VE 14 location. Options requested were: 1. Renovate existing facility - Utilizing the appraisal and structural inspection of the existing facility, develop a conceptual plan and evaluate the options to renovate the existing facility. 2. Design a new flood proofed facility at grade in proposed AE zone - Develop conceptual design and overall facility cost for an at-grade facility, flood proofed for the new proposed AE zone. This would require this facility to be built farther off the beach and not in the footprint of the existing facility. This is a preserve area. 3. Refurbish the existing bathroom and expand bathrooms in garage as needed for capacity - Evaluate if this is possible due to code restrictions and if possible, determine how much the existing facility can be refurbished (task1) and develop conceptual layout for bathrooms in the parking garage. Included would be a walkway through the preserve. 4. Construct a new facility at grade in the existing bathroom footprint (VE14). - If FEMA guidelines were ignored, what would a new facility conceptual layoutlcost be? This would include the demolition of the existing facility, design and build new restrooms, ADA accessible ramp, steps and a reduced deck. 5. Construct a new elevated facility - Develop a conceptual plan and options to demolish the existing facility and construct a new elevated facility to conform to VE 14 FEMA guidelines. This would include the restrooms, a small deck and either an elevator or ADA access ramps. April 25, 2011 New Business 7 - a 2 of 11 6. Renovate existing facility for concession storage - In conjunction with a new bathroom facility, develop a conceptual plan to renovate the existing bathroom for concession storage. This would include storage for chairs, umbrellas, shade structures, etc. but exclude food and beverage items. 7. The Growth Management Division will also determine . The City of Naples history/circumstances surrounding FEMA flood variances granted within the City especially the Port Royal variance. . Determine if a Letter of Map Revision (LOMR) is appropriate to qualify this specific site to an AE zone based on actual site elevations provided by Coastal Zone Management. These options will not be consistent with the existing County beach park facilities at Tigertail, Clam Pass or Barefoot Beach Park. Each of these facilities has concessions and are elevated. Staff will be required to review these options with the Pelican Bay Foundation. The Pelican Bay Foundation holds restrictive covenants on this parcel as a condition of the property deed transfer. These options will also be reviewed with community organizations throughout the County as well as the Parks and Recreation Advisory Board, the Coastal Advisory Committee and the Tourist Development Council. Cost to develop these design options are as follows: 1. Renovate existing facility - 2. New facility in proposed AE zone - 3. Refurbish existing bathroom and add bathrooms in garage- 4. Construct reduced facility at grade in VE zone - 5. Construct reduced elevated facility in VE zone - 6 Renovate existing bathroom for concession storage - 7. Coordination- 8. BCC Presentations - 9. Contingencies- 10. Reimbursable - Total $ 1,810 $ 7,169 $ 3,414 $ 3,729 $ 3,076 $ 980 $ 1,970 $ 3,885 $ 3,466 $ 230 $29,729 Overall project costs along with design throwaway costs for each option will be presented with each item. ADVISORY COMMITTEE RECOMMENDATIONS: The Coastal Advisory Committee on the April 14, 2011 meeting voted 9-0 against this motion. Their position is that the original design is consistent with County policy and other facilities and has been completely vetted and approved by the BCC and meets FEMA standards for this location. This item will be presented to the Park & Recreation Advisory Committee on April 20, 2011. FISCAL IMPACT: The cost of this option development will be $29,729. All funds will be provided from Category "A" Tourist Development Tax Fund 183 - Beach Park Facilities. April 25, 2011 New Business 7 - a 3 of 11 A budget amendment will be required to allocate the necessary funds from Fund 183 reserves. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. This study will identify specific impacts, if any each option would present to the Growth Management Plan. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. - CMG RECOMMENDATION: Approve $29,729 in design alternative studies for the Vanderbilt Beach park/restroom facility as directed at the March 8, 2011 BCC meeting and authorize associated budget amendments. PREPARED BY: Gary McAlpin - Director, Coastal Zone Management April 25, 2011 New Business 7 - a 4 of 11 Mt:.<<lpinGary . From: Sent: To: Co: Subject: MottToni Thursday, March 31, 2011 9:24 AM McAlpinGary NoonanDick; LeonardRoosevelt FW: Public bathrooms at the end of Vanderbilt Beach Road Gary, Per the email chain below, we called Jim for clarification, but he is out of the office for a week. I spoke to Dick Noonan, Building Inspector, CC Building Review & Permitting. Dick said that the Property Appraiser's assessed vaiue can be utilized or we can obtain a value from a licensed property appraiser. Whichever is higher is used for the 50% calculation. Roosevelt is a licensed property appraiser. Dick also said that FEMA will accept a 20% add on to the appraised value. With that being said, please see the information below: Propertv Appraiser Assessed Value: Bath House $17,066 W Deck $1,474 TOTAL: $18,540 + 20% ($3,708) ~ $22,248 and 50% = $11,124 Roosevelt's Insured Cost Replacement Value: Bath House & W Deck - $28,000 + 20% ($5,600) = $33,600 - 50% = $16,800 Please note that the Property Appraiser is the only one that can provide an "assessed value." A licensed property appraiser can only provide "market value" or "cost value." Typically market value is higher than assessed value, but iower than cost value. It is our suggestion that we use the cost value because it is the cost we currently have insured with Risk Management and is the highest value obtainable with all three approaches. The cost vaiue is fully defensible. Below is the LDC that references the 50% provision. Please let us know if you require any additional information from us. Thank you. Toni & Roosevelt LDC 5.05.08.6.3. Architectural and Site Design Standards (see highlighted) B. Applicability. The provisions of section 5.05.08 apply: 1. To all new buildings and projects submitted on or after November 10. 2004 in the zoning districts set out below. At the applicant's request, projects submitted between November 10, 2004 and January 2, 2005 may be reviawed for compliance with the raquiremants of section 5.05.08 as thay wara sat forth in tha LDC befora Novambar 10, 2004. a. Commercial zoning districts. b, Non-rasidantial PUD districts, and non-rasidantial components of any PUD district. c. Business park districts. 2. 1 April 25, 2011 New Business 7 - a To non-residential buildings and projects submitted on or after November 10, ~8f19 any zoning district, but only when the following conditions exist: a. The project site is located on an arterial or collector road, as described by the Traffic Circulation Element of the GMP, or b. A proposed building's footprint would be located within 300 feet of the boundary of a rasidentially zoned district. ~. 1"""'I,.'.'fiil'hs'-'''''''':t'lI''d lMl1b""'."":'~'" "'"'."-".'.""~"l!' ~:"',-'" ~.., ""''''''' '~~"", ''','' ~r.\:.~'" ". ",:It ," .-- ~\'tf.........tCftr,1S'l1Otllj\ijll..:n."",:", -" , ~. ,.' " " ij 'r'''IlOy''lGnO/ a"" , -'a~ff'''' " . .!lSe, ~P,~ ~ ,'!hi bullding'tir sltit_ d~,ltll\lu\li' :YllIilliiillll!~li11l'';_(i:' llO'4> IlIIt Wine rtiSiljililil~i'l!l*f:Bjt' I: "'''''mildll_iilliil!V_'~r~ ~nifriiilfl.~b\9'fiiiiilJ~ II. III. () onri in....:fi "'" ,"...... n~h1' "ilW" "1l1e'Ctl/'~""'IiiI')lii""""I"":""'""Cl!"-'Iiliffi~ P .. 'Pe ,,'~' ,,,,, ...,....'!'" ' Q9, ...... ""...... ',""0' on",." " _ 5-Qf:;.O&O,1i;f, Illtrill":'.rIil,@f\!: From: LorenzWilliam Sent: Thursday, March 31, 2011 8: 13 AM To: ValeraCarolina; MottToni Cc: BellowsRay; BosiMichael; WileyRobert; TurnerJlm Subject: RE: Public bathrooms at the end of Vanderbilt Beach Road Toni..Please consult with Jim Turner regarding the value calculatian..thanks. 'iJi{[ Lorenz William D. Lorenz Jr" P.E., Director Land Development Services Department Growth Management Division/Planning and Regulation Tele: 239.252.2951; Fox: 239.252.6710 E-mail: WilliamLorenzrwCollieraov.net From: ValeraCarollna Sent: Wednesday, March 30, 2011 5:32 PM To: MottToni Cc: LorenzWllllam; BellowsRay; BosiMichael; WlleyRobert Subject: Public bathrooms at the end of Vanderbilt Beach Road 2 April 25, 2011 New Business 7 - a 6 of 11 Teni, During our telephone conversion yesterday, you mentioned that you were interested in knowing what LDC Drovisions mav aDDlv if the SCODe of the imDrovements to the beach Dublic bathrooms on Vanderbilt Beach Road were limited to interior renovations and DerhaDs re-Dainting. I Checked with Ray Bellows, Zoning Manager, and Robert Wiley, Principal Project Manager, and it seems that such scope may only require a building permit approval. However, please keep in mind that FEMA requirements are triggered when the improvements reach 50% of the assessed value of the subject building (exclusive of the parking garage, which is within the same site). Also note that "assessed value" is not meant to be the "property appraiser's" assessed value, but the cost of the existing bathroom building regardless of its location (please contact Robert Wiley for further clarifications.); and that the building permit may (or may not) trigger other requirements if the y improvements are beyond the existing permit and variance. As I mentioned in our telephone conversation, we will be glad to meet with your consultants to go over specific LDC requirements that may be triggered by other options that your consultant may be (or will be) considering. Please let us know if you need further clarifications, or if you have any other questions. Hope this helps, CAROLINA VALERA Principal Planner Comprehensive Planning Section Growth Management Division Collier County Government T:239,252,8498 F:239.252.6347 Under Florida l.aw, e-mail addresses are public records. tfY011 do not WiJl1t your a-mail address released in response to a public records request. do not send electronic mail to this entity Instead, contRCl tl1is office by telephone or in writing 3 .,. . April 25, 2011 New Business 7 - a 7 of 11 Victor J. latavish Architect, PA April 2, 2011 Collier County Coastal Zone Management Attn: Clint Perryman, Project Manager 3301 East Tamiami Trail Naples, Florida 34112 Re: Proposal for Professional AlE Services for Vanderbilt Beach Restroom Alternative D Dear Mr. Perryman, I am pleased to submit this proposal for profe ional Architectural services to provide alternative design studies for the Vanderbilt B h Restroom. This proposal includes preparation of preliminary building layouts and pre . cross sections suitable for overlay on aerial photographs and site plans prepared by Civil Engineer, plus preparation of the following documents and related work: 1. Existing Restroom Facility- Structura1 ~tion and Renovation Feasibility Report a. Review plans of existing facility , b. Review building permit documents c. On-site observations of existing structure d. Prepare a Structura1lnspection and Renovation Feasibility Report 2. AlE Zone Alternative- Preliminary Design Study a. Prepare preliminary building plan and preliminary cross-section b. Review plan, permit considerations, and proposed budget with County staff 3. Refurbish Existing Beach Restroom and Expand Facilities at Parking Garage a. Preliminary plan of restrooms added to existing parking garage b. Review refurbishing plan, expansion plan, permit considerations, and proposed budget with County staff 4. VE-Zone At-Grade Alternative a. Prepare preliminary building plan and preliminary cross-section b. Review plan, permit considerations, and proposed budget with County staff S. VE-Zone Elevated Structure Alternative a. Prepare preliminary building plan and preliminary cross-section, including ramps, stairs, and elevator design study b. Review plan, permit considerations, and proposed budget with County staff Member of1he American iDIlltute of Arcbi_ AA 1831 4100 Corporote Sq..... S1Ilte 100, Napl... Florida 34104 Telephoae 239.643.166' Telc1loosimlle 239.643.6192 6. April 25, 2011 New Business 7 - a 8 of 11 Beach Storage Renovation Design Study a. Review selective demolition requirements b. Review plan, permit considerations, and proposed budget with County staff 7. Coordination a. Predesign Conference with Civil Engineer, FEMA, and Building Official b. Coordinate preliminary plans with Civil Engineer Meetings a. Attend 4 progress meetings and/or community meetings as requested by client b. Attend 1 BCC meeting 8. 9. Contingency a. Prepare alternative plans or revisions b. Related additional services EXCLUSIONS 1. Civil Engineering services are provided under a separate contract. 2. This proposal does not include detailed floor plans, exterior elevations, or renderings which can be developed for the selected alternative at a later date. Similarly, Contract Documents used for permits, bidding, and construction can be developed for the selected alternative at a later date. SCHEDULE We are prepared to provide services as needed to meet your schedule. BASIC SERVICES FEE SCHEDULE: 1. Existing Building-Inspection & Renovation Report T &M est. $1,810.00 2. AlE Zone Alternative- Preliminary Design Study T &M est. $1,510.00 3. Refurbish Beach Restroom & Parking Garage Alternative T &M est. $1,140.00 . 4. VE-Zone At-Grade Alternative T&M est. $940.00 / / //' 5. VE-Zone Elevated Structure Alternative T &M est. $940.00 /' 6. Beach Storage Renovation Design Study T &M est. $370.00 7. Coordination T &M est. $680.00 8. Meetings T&M est. $1,480.00 9. Contingency T &M est. $850.00 10. Reimbursable Expenses T &M est. $80.00 Total $9,800.00 Page20f 3 April 25, 2011 New Business 7 - a 9 of 11 Thank you for the opportunity to submit this Proposal for Professional AlE Services. Please feel free to call if you have any questions or if additional information is needed. Sincerely, VICTOR J. LATA VISH ARCHITECT, PA '~~r Victor J. Latavish, AlA President Page 3 of 3 . April 25, 2011 New Business 7 - a 10 of 11 PROJECT NAME: VANDERBILT BEACH RESTROOM ALTERNATIVES ANALYSIS CEC PROJECT NO:~ DATE OF ISSUANCE: Aoril I. 20 II EFFECTIVE DATE: April I. 2011 CLIENT: Collier County PROJECT MANAGER: Michael Poff Coastal Engineering Consultants, Inc. (CEC) is hereby directed to provide the following services in connection with the Vanderbilt Beach Restroom facility. This work assignment shall be conducted in accordance with the terms and conditions of our Continuing Contract for Professional Engineering Services for Coastal Zone Management Projects (CONTRACT) No. 09.5262. SCOPE OF SERVICES The scope of services presented herein is designed to assist Collier County's Coastal Zone Management (CZM) Department review alternatives in connection with the renovation and I or expansion of the Vanderbilt Beach restroom facility. For Tasks I to VI below, the evaluations for each option will include the following parametelll as well as coordination with CZM' s architect: 1. Environmental Impacts (e.g. T &E species, dune vegetation, wetlands, mangroves); 2. Rules and Regulations (e.g. FEMA, ADA, federnllstate~ocal regulato!)'); 3. Institutional (e.g., distance to MHW, specific uses); 4. Construction Budget (site work, mitigation, design and pencilling, and construction management); and 5. Timing (e.g. FEMA flood wne map revision, pencit processes). Task I Renovate Existinl! Facilitv To be completed by the County's Architect. Task n Construct New FacUltv In Prooosed AE Zone Develop a concept plan and evaloate the option to construct a new facility at grade in the proposed AE Zone as depicted on the proposed FEMA flood wne map to be provided by CZM. The facility will include restrooms, access ramps I stairs, decks on the west and north sides, and storage areas for beach items like chailll, and umbrellas. This is within the preserve area Task ill Refurbish Exlstinl! Bathroom and Exoand Bathrooms In Garal!e Develop a concept plan and evaluate the option to refurbish the existing facility (Task I option) and add additional bathrooms in the parking garage. This plan will include an elevated boardwalk through the preserve area from the existing facility to the garage. Task IV ConstnIct Reduced Facilltv at Grade in VE Zone Develop a concept plan and evaluate the option to demolish the existing facility and construct a new facility at grade in the VE Zone. The facility will include restrooms, ADA access ramp, steps, and reduced deck. Task V Construct Reduced Elevated Facilitv In VE Zone Develop a concept plan and evaluate the option to de molish the existing facility and construct a new elevated facility in the VE Zone. The facility will include restrooms, ADA access ramps, stairs, and reduced deck. Investigate the feasibility of using an elevator versus ramps for ADA access to the new facility. Task VI Renovate Existinl! Bathroom for Concession S1oral!e In conjunction with a new bathroom facility, develop a concept plan to renovate the existing bathroom for concession storage. This would include storage for chairs, umbrellas, shade structures, etc. but would not include food and beverage items. CEC No. 10.192 April I, 2011 Page 2 of2 April 25, 2011 New Business 7 - a 11 of 11 Task VII Client Coordination Provide client coordination including anending two meetings with County; provide contract administration. Task VIII BCC Presentation CEC will assist prepare and present the alternatives analysis to the BCe. Task IX Contin!!encles Provide budget for contingencies to account for such things as an additional concept, an additional meeting or revisions to concept plans. Task X Reimbursable Exoenses Provide budget for reimbursables. It is anticipated that upon selection of the preferred alternative. additional design and related services will be necessary thus they are reserved for future phases. It is understood the County will address the FEMA- WMR services and the County's Art:hitect will complete the structuml inspection of the existing structure. BUDGET SUMMARY Task Description Fee Basis I Renovate Existing Facility $0 T&M II ConstnJct New FacUity In Proposed AE Zone $5,659 T&M III Refurbish Existing Bathroom & Expand Bathrooms in Garage $2,274 T&M IV ConstnJct Reduced Facility at Grade in VE Zone .$2,789 T&M V ConstnJct Reduced Elevated Facility In VE Zone $2,136 T&M - VI Renovate Existing Bathroom for Concession Storage $610 T&M VII Cllent Coordination $1,290 T&M VIII BCC Presentation $2,405 T&M IX Contingencies $2,616 T&M X Relmbursables $150 T&M Total $19,929 RECOMMENDED: APPROVED: By: By: Client (Authorized Signature) Michael T. Poft, P.E. Date: April!. 2011 Date: 1:\DATA\20/~/OJ92\Work Orders\lO/92_Work Order_20110401.doc April 25, 2011 New Business 7 - b 10f2 EXECUTIVE SUMMARY Endorse a recommendation to approve the emergency dredging request for the Marco Island Collier Bay entrance channel. OBJECTIVE: Endorse a recommendation to approve an out of cycle emergency dredging request for Marco Island's Collier Bay entrance channel. CONSIDERATIONS: Conduct an emergency dredge project of the entrance channel to Collier Bay. The project includes excavating approximately 12,000 cubic yards of beach compatible sand from the previously permitted borrow area (DEP Permit No. 0068437- 002-JC through 0068437-005-JC and USACE Permit No 198800290(IP-MN)), and placing the sand along the previously permitted beach fill DEP Permit No. 0222764-001- JC and USACE Permit No 198800290(IP-MN)-2004. The purpose of the project is to restore safe navigation by removing the shoal that has created hazardous conditions for the boating community. An Emergency Resolution form the City of Marco Island is attached. A PowerPoint presentation is attached This entrance channel was dredged in 2001 using TDC funds and the dredged sand was placed on Hideaway Beach. The Rock Jetty was built in 2005 using TDC funds. County Ordinance 2001-03 authorizes this activity as per section 2, item D. In partnership with Collier County, the Hideaway Beach Improvement District through the City of Marco Island is funding the engineering and permitting of this project. Funds requested for this out of cycle grant are for permitting fees and on site dredging. All permits will be jointly issued to both the City of Marco Island and Collier County. $280,000 has been estimated as the expected dredging and permit fee cost for this project. If during the design, permitting or bidding process additional funding is required, supplemental grant requests will be submitted. ADVISORY COMMITTEE RECOMMENDATIONS: Staff is recommending approval of this request. At the April 14, 2011 CAC meeting this item was recommended for approval (9 to 0 vote). FISCAL IMPACT: $280,000 is estimated to fund this project. The Source of funds is from Category A Tourist Development Tax fund 195. Funds were not budgeted for this item in the FY 10/11 budget. However, sufficient unallocated reserves ($7,200,000) exist to fund this request. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. April 25, 2011 New Business 7 - b 2012 LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. - CMG RECOMMENDATION: Endorse a recommendation to approve an out of cycle emergency dredging request for Marco Island's Collier Bay entrance channel. PREPARED BY: Gary McAlpin 010 >> <I:i<( Z!.Z . :"' .q-Ic.o .' . oI~ +1 I -l II II 0 -l 3i3 w l.L. (f1 I-l 0 I 2:2 0 a... u 0 0 <( 1'0 0::: W .----.. I- a... m w w 0 l.L. > '--/ <( W Z Z . -l I'- . >- N + w > 0::: 0 :::) 0 (f1 N C) Z 0 -l <( ).:1 w u z <( I- (f1 - 0 \ 0 0 ~ o L() o L() I 00 ~ ~ (880AV'N) 133..::1 N011'v'A3l3 '" <Xl ~ '" '" 0 Q) N C ori'" N :0 '" _CO .C '0 o.:!1 <CO ~ 1/1 .... (.) Ql '-' o ... D.. 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"": c Lti M ai Lti ..t N N I"- Lti M I"- co ..t M :i /I) s C'! C! '<I: M N Il) ~ ~ "": t'! ~ .... N '<I: ::J N co Lti ..t ..t ..t co cx:i ..t ,~ c: M l"- ll) .... I"- ~ M ?"- M C- :i 0 I- >- In .l!l C1l .c N () < :;:l 0 0 I- +:l :;:l I'll c: III I- :;:l "C .c /I) E 0 :5! C1l .2' III :;:l "C C ::J 0 III I'll Z u. J2 ~ C) c: Cl E ,52 I!! 06 06 .5 .5 0 /I) Cl E 1:: - ~ Cl .l!l ~ C- f! C- -... .5 0 0 () .5 c "C C- /I) 0 "C ~ 'E c: () c: :I: "C () C- I'll .5 III I'll /I) 0 0 ~ /I) ~ () ... ~ .c > C1l .!!l :i .c C- <I: :.;: U 0 w u. f/) f/) I- :> N en < ~~O a."'", <(::!;(J') c ~ '(f!.~~ '" 0 I'- ............("') ~ o en Q)~ U~ .~ 0 Q)N 00-5 . ~ U CO .~ ~ ~ c ~ "'("')llO ("') llO J: - c:: o :IE 't......'" t: Q) t: E Q)!E E~ 5~ :J~ u.. C ~ 0 l!!~ZCl) G) ~ lo- lo- c:: ~ ~ ~ c:: l:: l:: l:: .!!! ell .!!! C1l D.a..a..a.. g>~~~ .!! ~ +:i +:i ~ "C GI Q) Q) Q) GI GI Q) Q) Q) :IE:IE~~~ :><:00 ';fl.,*, ",,,,0 N ......NI'- N......'t I'-llO'" ...... N /I) 5............~ :.;::::s~~O 000:;:1 eNNO Ca..E 2a..a..e D.a..a..a.. ~?fl. o N 't't 0...... ......0 ...... ...... ...... J!l~J!l c:: 0 l:: GI l:: Q) ~-eCl _::::>~ GI 1:: ~ i; ~ ell '=Ot=: llO ("') N ...... ("') ell - ~ 'E ~ o April 25, 2011 Tourism Staff Reports 10 "^ ~~ul.!.nd ~ r,vt'rJll.u"''\~,,~) D1RECTOI<'S REPORT RECENT ACTIVITY . VISIT FLORIDA Board of Directors Meeting . TDC Sub Committee Meetings- April I & 22 . Wanderlust Event benefiting FGCU Resort & Hospitality School . Naples Airport Authority Planning meeting for Florida Airports Council Annual Meeting . Destination Marketing Association Inti, CEO Forum . Naples Works Website Planning meeting . Florida CVB Association Marketing Summit . Collier County Sports Council Executive Committee Meeting . VISIT FLORIDA International Marketing Committee Meeting . European American Network Event . Charlotte County VCB Meeting on Regional Marketing efforts . Leadership Collier 2011 Class Graduation . Pelican Bay Rotary Presentation April 25, 2011 Tourism Staff Reports 10 &;i N~Wttlt:\land ~ l',,"erjCf,,"k\.;:~~, SALES DEI'ARTMENT- l>cbi l>cBcnedello and ,knnifcr Leslie Industrv Relations/Sales . Committees formed for Sales Missions & Fams . October Fam "Music In Paradise" Completed and online . Golf leads sent out for 2 cities and 2 months of online leads . Fam for Visit Florida Welcome centers managers itinerary set New Product Development . Brazil Sales Mission . South American Sales missions OrlandolMiami . Hotelbeds Workshop Promotions . Tourism Week Nominations in and out to Judges . Tourism week announcement invitation May 11, 2011 Marriott Marco Island Beach Resort Award luncheon RFP's and Booked Business . Four RFP's were sent out the hotel partners with 943 potential room nights, . Two groups were logged as booked business since last month with a total of 1,100 room nights under contract with a potential of more than $400,000 in direct revenue and over $911,000 in economic impact Report on Sales Mission to Brazil- . Brazil is currently the second largest International contributor of visitors to the state of Florida, Brazilians are also the highest spending visitor to our state, Brazilians enter Florida through either Miami or Orlando, and tend to spend their first visit in those areas, However, those traveling to Florida for the second or more time are eager to explore new areas, and are willing to drive a rental car to experience these new areas, Brazilian travel agents are anxious to get information about "new Florida destinations" and our area of Southwest Florida is very appealing to them, Brazilians fit our destination very well and tend to travel here during their winter season, which is our summertime, 2 April 25, 2011 Tourism Staff Reports 10 r,:;. :-;~w." 1.t.rnJ ~ f:\'t'rp...w,~: . This was our first visit to Brazil, so we partnered with VISIT FLORIDA and their Latin American representatives, In addition to our area, the sales mission included 16 other Florida tourism partners including CVB's from Miami, Ft. Lauderdale, Tampa Bay, Florida Keys, Orlando, Dollar rent a car, American Airlines, Wet 'n Wild and several hotels, . Each Florida tourism partner presented a 10 minute PowerPoint presentation each morning in the 3 Brazilian cities of Brasilia, Bello Horizonte and Sao Paulo, In each city we hosted a reception of Travel Trade representatives including receptive tour operators, travel agents, outbound tour operators and travel journalists, In total we presented to 252 of the top travel industry professionals in Brazil. In addition to the breakfast presentations, we hosted these Brazilians for lunch and one dinner with over 30 attendees, . The CVB representatives spent one day making media calls in Sao Paulo, while the other industry partners called on travel agents on behalf of the entire delegation, This was an important working sales mission visiting three cities in five days, I distributed 250 of our English Visitor guides with my business card, and 100 of our new Portuguese brochure, A number of the agents and tour operators showed interest in our Preferred Pass value promotion, . We had one on one interviews with Brazil TV and were featured in news media and travel trade pubs during our visit. These included Panrotas, Brasil Travel News, Brasilturis Journal Travel trade newspaper, Mercado & eventos International trade news publishers of 25 publications, Turismo Grupo Folha Dirigida, and Viagens Gerais News, We met with five media contacts in Bello Horizonte, five in Brasilia and six in Sao Paulo, Some ofthe media requested B- roll footage of our destination, which our PR team will follow up on, We also provided media flash drives which contained our "What's New" press release and other destination media information, The media contacts showed a very big interest in our destination. . Our follow up activities will include sending each a contact our new Portuguese brochure, our new Spanish brochure, and a poster ofthe destination, I will also share the data base of Brazil so they can follow up with rates and information, We are requesting that our area hotels report back to the CVB any new contracts and room night that result from this Brazilian sales mission, 3 April 25, 2011 Tourism Staff Reports 10 r;;.. '.ltiAWlo1\Lln\"J ~ LVCfgLuk:1.~~.. ('LULIe RELATIONS & eOiVIMLNleATIONS- ,JoNi'll MOllY, & Angela Alinl: Press Visits and Media Events: Paul Schultz, New York Daily News: Press visit scheduled April 19-24 and will cover history and culture of the Everglades, following in the steps of Ed Watson, along with a counterpoint visit to Naples, Amy Rosenburg, Social Miami: Press visit scheduled for May 13 - 15; Accommodations have been secured at Naples Bay Resort, BCF currently developing itinerary to include Naples Museum of Art and von Liebig Art Center, among others, Paradise for Pooch FAM (June 15 - 18): Ginger Warder, SA TW and Carolyn O'Neil, Atlanta Journal- Constitution have confirmed, BCF preparing formal email invite to be distributed mid-April; itinerary is in development. Naples Hilton will provide accommodations, New York City Deskside Briefings: April 26 - 28 BCF accompanied JoNell Modys to conduct on-site media visits in conjunction with VISIT FLORIDAmedia reception events, Targeted key publications include About.com, Brides magazine, Conde Nast Traveler, Family Travel Times, Parents, and Travel + Leisure, top freelancers and others, Wedding FAM: rescheduled for November, 2011; will be held in conjunction with Naples Botanical Garden "Garden Wedding Giveaway" on 11/11111 News Releases Paradise Priced Perfectly and Preferred Pass, 4/25/11, to coincide with the launch of the Spring/Summer marketing campaign Dolphin that Leaped into Marco Island Boat Identified by Researchers, 4/5/11 Southwest Florida's Paradise Coast: A Year-Round Lover's Paradise, 4/4/11 In progress: Summer Story Ideas University of Wisconsin County Health Rankings - Collier healthiest county in Florida Media Pitches Lisa Rogak, TargetVacations,ca: Paradise Priced Perfectly, new and upcoming attractions, destination overview Emily Kaufman, KTLA-TV, Los Angeles: Best Romantic Escapes Molly Fergus, ShermansTravel.com: Gulf Coast beaches Bing Travel: Rooftop Pools (routed pitch opportunity to K, Lane, Inn on Fifth) CondeNast Traveler- submitted destination overview copy for spring 2011 Florida issue 4 April 25, 2011 Tourism Staff Reports 10 r;;;. ~,~W.o 1.1,,,,1 ~f.",~~ Media Coveral!e: Year to Date Value: Total Media Value - $987,133 Print Circulation - 11,522,297 The Living Gulf Coast, by Charles Sobczak. Attached in the backup material you'll find an acknowledgement statement thanking us for our editorial recommendations and contributed photos, Budget Travel, Ten Natural Wonders to See Before They Disappear, 4/15/11. This feature includes the Everglades, National Geographic Traveler, Intelligent Travel Blog 4/8/1 ], Out of Oflice: On the Prowll;,r Panthers in South Florida JoNell's relationship with NGT resulted in her ability to help this top staffer with a research visit to the FL Nat'1 Panther Wildlife Refuge, resulting in this blog post. The blog was posted to the National Geographic Traveler Facebook page and shared by other users, Associated Press, April 5,20 II, Dolphin that jumped into boat in Marco Island identi lied The CVB contacted local dolphin researchers, they provided info and a news release was issued, resulting in pick up from the AP and then hundreds of news organizations, Bass2Billfish, April 16, 2011, Rebroadcast of the Marco Island episode, Frau 1m Spiegel, February 16,2011 (Germany) circulation 800,000, Entspannen im Sonnenstaat This feature article on Naples and a stay at LaPlaya resulted trom a CVB-assisted F AM late last year, The article is provided as a back-up attachment. SOUTH AMERICAN NEWS RELEASE PICKUP: STN SunnyTravelNews.com - "Costa Paraiso" de Florida anuncia propuestas para verano This leading Argentinean travel site featured information from our news release, issued during a recent VISIT FLORIDA media and travel trade mission, Local: Fori Myers News-Press, April 17, 2011. ~;uest Commentary J2y Jack Wert: Collier beaehes untouched by oil. but tourism suffered Fori Myers News-Press, April 6, 2011: Thousands Ilooked on Naples Pier Fox-4 Morning Blend, March 25: Paradise Coast Kavak Festival Naples Daily News - Journey Through Paradise: hnp://www.naplesnews.com/news/20 I I /mar/O I/line'art- photograph er-a la n -5- ma Itz -team s- w it h - nil p 1/ 5 April 25, 2011 Tourism Staff Reports 10 &;;, ".~W<D "lam! ~t;Vt'(~'\:'::;;'~~, Newsletters: Paradise Press (industry newsletter) The newsletter had a 75,50% open rate, and a 16,58% click through rate, The links that saw the most traction were (in order from highest to lowest): 1) Stand up Paddling destination video 2) Oscar the dolphin's press release 3) Rising Star Nomination Form 4) Journey Through Paradise online article from Naples News Paradise Connection (media newsletter) The newsletter had a 70,82% open rate, and a ]],62% click through rate, The links that saw the most traction were (in order from highest to lowest): 1) The Florida Panther Updates 2) The Calendar of Events page on ParadiseCoast.com 3) Naples Dog Park web site 4) Texas Tony's BBQ Shack & Catering link on ParadiseCoast.com Social Media: @ParadiseCoast saw significant increases in the number of followers and follower interactions in March. Examples of follower tweets: one user shared for the past six years he visits Naples as the last stop of his annual American tour, Another user shared about the spring break plans for their time in the Paradise Coast. Facebook gained over 100 likes in March, Additionally, there was a significant increase in wall posts and comments, with an almost 90 percent raise from February, Information regarding the Marco ]sland Seafood Festival drew the most "likes" of any story posted in first part of the month, with nine likes, Additionally, the promotional video for the Ave Maria University's Annunciation Ceremony of the largest marble bas-reliefs of The Virgin Mary in the world drew much interest including one user saying, "Looking forward to this so very much," The Peeps in Paradise series of fun photos generated huge likes and participatory interest during the week before Easter. 6 " ~ ~ ~ " -, April 25, 2011 Tourism Staff Reports 10 r;;;. ~,~W'n ban." ~ l\'eT)tbk\~rr - Other: BCF Worked with Quinn & Co, to develop "Best Of' pitch lists for print and broadcast outlets, to include Top 10 lists, Reader's Choice awards, etc, This will be an ongoing pitch effort to place the Paradise Coast in many of these publications, Journey Through Paradise: Web site currently in production, BCF team to conduct video shoot in mid-April Site launch slated for May 20 II, Atlanta Radio Promotions: PR team is currently pitching radio promotions in Atlanta for spring 2011 TripAdvisor.com Top 25 Travelers' Choice US Beaches: The Paradise Coast is listed #13 out of25 selected destinations, CVB Attended the Ft. Myers News-Press Future Vision seminar. Spoke about Working With the CVB at the Hospitality Sales & Marketing Association International's (HSMAI) meeting, Participated in the Journey Through Paradise video and still photo shoot Assisted in preparations for a Journey Through Paradise preview event on Third St, South Attended two VISIT FLORIDA media receptions in New York, and help desk side editor briefings along with BCF, 7 if . ;M r..." - April 25, 2011 Tourism Staff Reports 10 ~ 'S~~W(ot.\1i1ntl ~ .~'t't~k\::r~-:~~ The Paradise Coast Twitter profile saw significant increases in every area of measurement in March, · User interaction saw major increases meaning more @ParadiseCoast Twitter followers are engaging in conversation or directly posting to the Paradise Coast profile, · Twitter users across the board were mentioning Naples, Marco Island and Everglades in their tweets, After agency initiated the conversation, one user shared for the past six years he visits Naples as the last stop of his annual American tour, Another user shared about the spring break plans for their time in the Paradise Coast. F.I('chtlok l)emognlPhil's Facebook also performed consistently, and saw increases in user interaction fields, Facebook gained almost another 100 likes in one month, Additionally, there was a significant increase in wall posts and comments, with an almost 90 percent raise from last month. Promotional videos for the Ave Maria University's Annunciation Ceremony of the largest marble bas-reliefs of The Virgin Mary in the world drew much interest including one user saying, "Looking forward to this so very much," Demographics Gender and Age! Female 63% 13.17 18-24 ,S":H ~'S-4'l 4"..;;4 :,5. --.... Male 33% O.960~ Countries" Cities' Language' 1,391 United StQte~ 51 Germany 23 (.'load" 19 United Kingdom lOJtafv 1 Swit2erlllnd 6 AustnOl (, France 6 Greece 5 Bf/wl 5 Norway 4 Turkey 4 Venezuela 4 \lietr1<'lm 3 C ypnj~ 3 Colombia 3 Indonesia 3 Hong ~.ong 3 An;!entlna Les~ 66 AtLlfIt<l 65 Naples 60 Miami 48 Bonita Spnngs 46 0cala 46 Tamp.a 43 Livingston 37 MClrco lsli"lf'o 32 New'1ort. 26 [J"lIils 23 Onarido 21 ':hiCdgO 16 Na~hYllle 15 Columbus 14 Phil~delphiil 12 Leh,ghAcres 11 Elm hur~t 11 O,>'erland Park 11 CIE-velar.d l ~';~, 1,426 Er.gli,h(U5) 60 Germar. 43 Er.gll,h(UK) 15 Spanish 12ltaliar, 10 Fremh(France) I) Greek I) Tutki,h 5Spani,h(Spilln) 5Portug\l",se(Brazil) 3 Cze(h 3 Oilni~h 3 Norwegian (bokml'll) 2 HUrigl'lnan 2 Engli,h,:Piri.ltej 2 Simplifi",d Chlnase (China) 2S",edish Bo~niarl Cm.,tii.ln LFh':., 8 April 25, 2011 Tourism Staff Reports 10 9~~4rl,,'\ ,\l.1nuJ~iMId ~ f,VC1Jbdr\~" FILM OFFICE - MHggic \kCHrtv PRODUCTION · Proper Television/Canada - TV series · CBS News - TV special · Hero/UK - print WORKING LEADS · Duo Creative -TV series (Japan) · A & E - TV series · 'The Last Race" - indie film · Corazon Films - indie film · Scandia Productions - commercial OPERATIONS · Issued film permits · VisionNet upload (on-line library) · Client Management · Legislative advocacy through Film FL/OFE HB 7203 (industry incentives) · Prep Locations 201 IIProduced By FL Native Producers Event · FL Film Commission Handbook development in conjunction with Film FL SCOUTS · Andrea Noa, filmmaker · Corazon Films 9 April 25, 2011 Tourism Staff Reports 10 1ll;Qf ..1pln ~1.u,,,I,I,,,,d ~~^W't'~kli~~ SPORTS COliNCIL - Ralllh Prvor & Nicolc Curran 2500 2000 1500 1000 500 0 I Sports Council of Collier Actual Monthly Hoom Nieht COn",umptlon IY 2009!WlO "nd 1010/21)] 1 . FY 2009/2010 Room Nights Per Month . FY 2010/2011 Room Niq!l!5 Pcr Montt! tLLtu.L-~ ~~--'"~-'--r~'!'---'."'---,--,'------,-~----", '$)1(,<'" ::ore ':.Q1l,'" ~'"' i"" ~$ ....0 ~ f$:' ~v ~ _",'1>' 0<'; ~~ r;,.'" ,11 ~ ~. ~o Q'l; <..:. ~~ _ t..1J4. ~e, -3-4.. v"'''' ,:sl'\ ~~ ~' \\) ') v'lO f:' 'I' ,. ,-p FY 09- FY 10-11 Cause Month Year l!! October 2009 353 355 November 2009 f!l 111(,9 Addition of I\VLCA (Lacmssc) cHnt December W2 !! 58 Hostcd lISSSA Youth Baseball Evcnt ~(l2~ KclllIc Socn'r CUll Bovs & Girls Wknd ,January 2010 I~SS Iner{';lsed AllllfOX FYSA State CUI! (waiti:JI2 on exact Februarv MW! llc 1ill! fil!ures) 130 [,SSS..\ Basdlall Evcnt, waiting on FYSA Iigores from third Ila rtv travcl March 2010 387 accnl'\ 10 April 25, 2011 Tourism Staff Reports 10 1b;4 """,,'IMwl",,n" ~f,'f1:~~:: 161 Waitiul! on additional fil!ures i'rQlII third party travelal!ency for 3v3. FYSA State April ill!! ~ Cnll event May 2010 7(,2 - June 2010 238 - - Jul\! 2010 302 - AUl!ust 2010 67 - - Selltember 20111 IO~ YTD TOTALS - ADDrox = 4.218 4.992 - . . April2011 " 4/2-3.20 II Naples '-3 Challenge (soccci') 15 booked through Sports CnllllL'iL apprux:. 75 buokt:d through AVilllti (I1\Jl aCl'uulltl'd Ill/' in fjt',urT.....,gr~lph ahuv,,-'l . j<)-IfI. ,lOll 1 VS,\ Slate Cup 116 through Sports {'(HHlCil. waiting on ji~:lln:s fr\lln \vanli lrave.j agcnt:" . 4'9-10,2011 USSS,\ Springs Break Glohal {)ualilicr (i"'schalll I 'numamCIlI ('arh.:\'::l led . 416-17,2011 :'--J YS( Spring <.. 1:1\"i.: l'otal rooln nig.hts to d:Hl: 57 . 4'Hi-'i; I, 20 II Freedum Spurls Adult Suftball Room nights TO be announccd ipultning in 1\"1ay 2() II . 5;7-8,2011 Club i\pprl'ciatioll Clip (soccer) . 5;7-8,2011 ['ripk Cnl\\1l Sports lhlsebulll ollrnarncm 1] April 25, 2011 Tourism Staff Reports 10 1;!;;Qf 1/;1,,",,11."'" ""nd \Sf f",f~\~~^ . :; 13,15, 201 1 . ~. 1-1-1 ~, 201 I .' . 5 1-1-1 " 201 I . 5. 14- I 5, 201 1 . ~20-22, 201 I . )~ 1-:2~. 201 I . 5!~)8, 2111 1 Sprillg I.'ling Ciirb 13a:-.kelba!1 3\3 Live (S()CCL~r) I~n\\land (\~nh::Tsl ourmUTlcnt (u~ing out SCCC IllJleb) NS.\ .\dull SoJ\ball 48 II0Llrs of lennis I'ripk Cn)wn ~P()rt::, nascb~lll ]'ournarncm 1 VI' island h,'nl .)j)()r!S ('ollfleil ,VC11'l',\!IlI(,lIlhl'rs ;lIclllde lJ/11l'lwui ('('nlt'!'s WUIIllUI'!, ('0','11'0, jllfFc'(l' rOll ,\fJ(f 12 ~, , , ## Ir.. #J' April 25, 2011 Tourism Staff Reports 10 1& ~~~,~,~t:~~~~~~ 101;' OM MAC- UK REPRESENTATIVES HIGHLIGHTS OF THE MONTH: Visit USA General Meeting, Grosvenor Square, London, 24 March 2011 OMMAC attended the first general VUSA meeting for 2011 - Key note speakers in attendance were: Dr David Perl, Chief Executive Officer of Docleaf, Mike Fletcher 8< Ian Porter from Conference & Incentive Travel Magazine & Rob Stross of Direct Flights, Virgin Holidays adding additional property Virgin Holidays confirmed they are adding an additional hotel property to their programme - the Marco Beach Ocean Resort. This is excellent news and vindicates the efforts we have undertaken over the past few years to expand the Virgin Holidays offerings to out Dynamic region. We will work on obtaining additional activity to highlight the new property as we move forward while of course targeting further expansion, British holidaymakers still rank eating & drinking as their top priorities on holiday, The first ever Kuoni Holiday Report 20 II also claims the Brits are amongst those least likely to seek spiritual enlightenment while taking their annual break, The independent report, carried out on Kuoni's behalf by Opinion Matters between November and December 2010, surveyed holidaymakers aged 25-65 from 12 markets - the UK, Benelux, Denmark, Finland, France, Hong Kong, India, Italy, Norway, Spain, Sweden and Switzerland, Drinking and eating is also top priority for British holidaymakers - 18% eat more food when holidaying and 43% consume more alcohol, second only to the Norwegians (43%). When it comes to the top five things all holidaymakers hope for in their annual break, rest and relaxation is priority (74%), Other holiday goals include releasing pressure (47%), expanding horizons (46%), wellbeing (45%) and escaping everyday problems (44%), 13 April 25, 2011 Tourism Staff Reports 10 1jt;Qf ~ilpk'\ M;:tHUI\l.md ~ f-...1:'"t"L...tn;;-:~_~.> PR~~~1,'lNGAC'fWl'I'.fE$ ...... .. UK Marketing Campaign & Advertising I ConSUJIler PromotioBs I GenerafMarketlng Activity - all CD-Qp with tour operat!>'r partners: . P ARTNERlPROJEC'f ACTIVITY RESULT Virgin Holidays OMMAC received an update on the The competition will close on Crabtree & Evelyn promotion from Crabtree & Evelyn, 27 April 2011. The competition has received Consumer Promotion 10,500 entrants to date, The in-store Feb-April2011 promotion was launched on 7 February 20 11, OMMAC has drafted a full release to be sent out to the UK trade and consumer media after approval from PR Dep, Processed proposal for approval Virgin Holiday co- op OMMAC coordinated with the with V FI- as part of Paradise Coast advertising to OM MAC will track results of UK Marketing produce artwork for Virgin Holidays this campaign & any campaign & for the new 201 I brochure which additional follow up will be available from April 201 I, Bon Voyage OMMAC has requested information Bon Voyage will look into this on bookings generated from the and provide OMMAC with an BuyaGift.com Buyagift promotion, update, Consumer Promotion 2010 follow np OMMAC has discussed further Partner activity regarding a OMMAC following up & 14 April 25, 2011 Tourism Staff Reports 10 1j;Qf R;1JUc~ ~t;tf(()I\I..lnJ ~ I\Trjti,lfk,;:~~~ promotion with Karen Millen (up requesting that the host hotel Second consnmer market woman's clothing store) for partner can receive a mention May 2011, Travel partner is keen to for additional coverage to our promotion with Karen support project. industry partner, Millen - May 2011 North America Travel OMMAC follow up on Services Discuss opportunity for consumer additional activity promotion partner also following up As part of the UK on booking incentive Marketing Campaign Travel Mole Reviewing the filming - for distribution via Travel Mole during OM MAC following up on the The "Race to Paradise the launch & push for the 2011 Race coverage - all to be approver Coast" to Paradise Coast promotion, prior to distribution, As part of the UK Once confirmed will be forwarded Marketing Campaign for approval. Destination Golf As part of the UK Marketing Campaign Destination Golf has processed the Assisting with copy for the booking for the prizewinner. follow up offer em ail to be sent via Destination Golf -to all competition entrants, 15 " , ,F'0 " ,..r€ r,'dF ;$ April 25, 2011 Tourism Staff Reports 10 1j;Qf R:lpk'\ ~l.1ltO "'-Jntl ~1.V1'rftl"lk\~~;;;c: Received proposal from V FL - all BA & BA Holidays approved by Naples office & OMMAC request premium Paradise adv, We are confirmed as a co-op with V FI As partner. Other FI Partners are location, Assisted with images part of UK marketing Beaches of Ft Myers, Sarasota, St & have requested the CYB campaign Petes, Tampa, Orlando CYB, credit on any images used, Sea World Parks and A vis We discussed various opportunities & on the operators suggestion for the most cost effective option we are We will feature as a US Airtours- co-op with other FI regions to be highlighted location with "Destination of the part of "Destination of the Month" special offers directly selling Month" for April for April. our destination - see attached As part of UK marketing Additionally - Inn on Fifth will flyers & direct mailers- campaign feature as the prize promotion distri buted to trade & incentive, The operator has consumers direct combined a stay in Paradise Coast Naples with Miami Negotiated to feature as special THG Holidays destination with booking incentive, OMMAC will follow up on We will also receive premium this activity As part of UK marketing location within the Florida brochure campaign - listed as the first Destination after Orlando, Public Relations & Media Correspondence . C6f~gmfQrmation for The DlYlyTe.k'graph' s piece on the Oil Spin .. ...... . . Press releaSe't<Jprol#Qtethe~Crabtree & Eve.lXOJlr<>motion . . ... . ljpdating information for Spring 20111lews~er . . . General media liaison to pr<>moteParadise Coast 16 April 25, 2011 Tourism Staff Reports 10 1}:;Q.f ~1r<<-~ M,11~ul\J"ntJ ~h<(~~_ CONTACT ACTIVITY RESULT Paul Wade, Freelauce, OMMAC followed up & coutributes to The Journalist is writing a piece on the prov ided a statement from the Daily Telegraph oil spill, one year on and Naples office and forwarded requested an update on our information on our destinations destination and to see if it had current deals, been affected in any way, Karl Cushing, Features OMMAC provided journalist with Feature is due out 29 April and Supplements information on the destination for 20 II, OMMAC to monitor Editor, Travel Weekly an upcoming cruise feature, coverage for use, Chris Peacock, OM MAC provided journalist with Feature is due out June 20 II. Supplements Editor, information on the destination for OMMAC to monitor coverage ART A Magazine an upcoming cruise feature, for use, Steve Hartridge, OMMAC provided journalist with Feature is due out May 2011, Editor, Selling Long information on holidays with OMMAC to monitor coverage Haul teens to the destination, including for use, accommodation, activities and events, Jill Sayles, Assistant OMMAC provided journalist with Feature is due out 29 April Editor, Travel Bulletin an update on the destination for an 2011. OMMAC to monitor upcoming feature on luxury, coverage for use, Villi Ras, Editor, OMMAC contacted journalist to OMMAC to maintain contact. Standby provide him with current press releases and an update on the destination after meeting at the discover America event in Denmark, Katie Wood, Travel OMMAC contacted journalist to OM MAC to maintain contact Editor, Sunday Post provide an update on the with journalist. destination and to congratulate her on her new role, 17 " " , , ~~ 44ft r""jfI April 25, 2011 Tourism Staff Reports 10 1j;;r;d iilpk" \ttrwl\I.lntJ '811'VTrlC,"k-\~~,: Jane Duro, OMMAC contacted journalist to OMMAC to maintain contact Commissioning Editor, provide an update on the with journalist, World Travel guides destination and to congratulate her on her new role, E~ted 'Value Summary ofLeadsl Activity .. Lead / Activity Value $ Potential Room Economic Nights Impact $ Virgin Holidays additional hotel 3,600,00 144,000,00 All Co-op adv - we have TBC requested estimates - once received we will update, 18 April 25, 2011 Tourism Staff Reports 10 1jl;;Qf i;1pk, ~tU(o"l.nd ~ t,V(fp!;tl>~.. DIAMONDE- EUROPEAN REPRESENTATIVES Tour Operators Placed advertorial in America Journal in cooperation with FTI as part of the marketing package for 2011. Launched text about Naples in an information brochure Neckermannffhomas Cook will provide every guest upon arrival in the States/Canada after having booked a packaged trip; they call the brochure "Reiseinformationen USA & Canada"; this is a free marketing opportunity, Provided text and images; brochure will be finished in ApriL Small German specialist Fairtlight Touristik produces a flyer with a special offer for ITB just for Naples; they included our logo and pictures from our library; this activity was free of charge for us, Secured and held training session with Neckermannffhomas Cook for March 30, 20 II to a total of 10 agents, Secured sales trainings with Kuoni Switzerland, Hotelplan/Skytours and Flextravel for April 2011. Secured newsletter online promotion with TVI. Secured participation in 2 "travel talks" (agent education events) with Meier's Weltreisen Extended hotel product for 20 I 0/11 with the following Tour Operators: . America Unlimited . DERTOUR . Explorer Fernreisen . Thomas Cook . TUl 19 April 25, 2011 Tourism Staff Reports 10 ~ ~pt~.. M.1H.uIMilllU ~ '?n:tttL.dn~: Travel Agents Sales calls: total of 121 personal visits to travel agents in Germany, Switzerland, Austria, Netherlands EVENTS Exhibitions . Attendance at Vakantiebeurs, trade fair, in Utrecht from January 11-15,2011. . Attendance at CMT, consumer show, in Stuttgart from January 15-23, 20 II, . Participation at Reisen Hamburg, consumer show, in Hamburg from February 9-13,2011 with brochure distribution through Visit USA Germany, . Attendance at f.re,e Munich, consumer show, in Munich from February 23- 27,2011. . Attendance at ITB, trade fair, in Berlin from March 09-13, 20 II, Travel Agent Functions . Participation in Visit USA Switzerland workshop in Zurich on February 2, 2011. . Attendance at Visit USA Austria seminar in Vienna on February 3, 2011 , . Participated at the Visit USA Belgium workshop in Brussels on March 7, 2011. . Participation at dedicated USA destination TU] Travel Talk in Berlin on March 1,2011. 20 April 25, 2011 Tourism Staff Reports 10 2J:I;d ~1pk.'i. M;lRO td.1nJ \g1 Lwr,Q.lik\~:=::::.-;:. MEDIA ITB Media Function. Leibnitz Klause. March 09. 2011 . Jack Wert and Frauke Groth participated in joint media event (Visit Florida. Motel One and Business Traveller), organized by MikullaGoldmannPR during ITB, A total of 106 journalists joint the event during this evening; compared to last year our impression has been, that contacts have been better, although the mixture of sponsors still leads to a very mixed clientele, not all focusing on travel to the US, For next year we would recommend to carefully evaluate participation, especially in comparison with the VUSA Germany Media event. Press inquiries . Secured individual press trip to Naples: 2 journalists of GolfWeek visit Naples from January 29 - February 6, 2011. Their visit will result in a full page feature of the area, golf courses and hotels they are staying at in the March 2011 issue, Marketing . Secured exclusive B2C marketing opportunity with Gollbouse, one of Germanys largest golf outfitters for their direct-sell brochure as well as website: full page dedicated advertorial with raffle for a 7-night stay to include air lift from Germany, Additionally the raffle will be included in their direct consumer newsletter to 32,000 addresses and on their website www.golthouse.de. Social Media . Prepared social media analysis and compared presence and activities of the CVBs on the German market. . Attended social media seminar "effective Facebook strategies in tourism marketing" 21 April 25, 2011 Tourism Staff Reports 10 2};.Qf iClp4n ~LmfJ 1~I.1n.'.l ~t"\'T'JtUlfe,~,":: Mailings . Sent out a golf mailing on NapleslMarco Island to 47 golf tour operators in Germany, Austria and Switzerland, ADMINISTRATIVE/OTHER o Brochure fulfillment: 52 o Provided room night production report for 201011 I o Prepared new presentation book in form of a high quality picture book o Prepared tour operator inventory for 201011 1 for the DACH market and Benelux TRADE SHOW & EVENTS RECAP CMT . Dates: January 15-23,20] 1 . Citv: Stuttgart, Germany · Visit USA booth members: Fort Myers & Beaches, Universal Studios, Colorado Tourism Office, CRD International, Deep South USA, Wiechmann Tourism Service, Discover New England, Kansas / Oklahoma, Canusa Profile of attendees: Consumer show, In total 220,000 consumers visited the show, The visitors were from all ages and social classes, During the weekdays, more senior citizens visited the fair while during the weekend there was a majority in families, 44% of visitors travelled a distance of more than 50 kilometers and 19% more than 100 kilometers, Among the visitors of our booth there were a lot of Naples repeaters on the one side; on the other side there were a lot of visitors who travel to Florida for the first time, preferably in a round trip, The gateways are mainly Miami and Orlando, The interest in renting apartments and vacation homes increases, especially with families, Feedback: All in all the participation in this consumer show again was very successful. The show was very well visited; with this number of visitors Europe's largest consumer exhibition for leisure activities and tourism boasts record figures (number of visitors in the previous year: 206,000),600 copies ofthe German Visitor Guide and 550 copies of the Visitor Map were distributed, Furthermore we distributed a dedicated NAP Neckermann flyer and a Canusa flyer including special offers. 22 April 25, 2011 Tourism Staff Reports 10 2I:;t:;di:1r>>n .\t.Utul,"l.:lnJ ~ "......'r"1,,.k,~""1;:~::< F,re.e . Dates: February 23-27, 2011 . City: Munich, Germany · Visit USA booth members: Fort Myers & Beaches, Universal Studios, Simon Properties, Colorado Tourism Office, CRD International, Deep South USA, Wiechmann Tourism Service, Discover New England, Kansas / Oklahoma Profile of attendees: Consumer show, In total 95,000 consumers visited the show all of different ages and social classes, This year the exhibition was not taking place during the school holidays, therefore there were a plenty of visitors on the weekends with many families, The weekdays were slower but registered numerous visitors who visited the show for more specific purposes, as Le, golf. In Munich there is always a moderate portion of golfers among the visitors, Feedback: At the Visit USA booth a presentation was held each day by Klaus Boog (Rep for Kansas/Oklahoma) in which each booth member was presented shortly, NAP offered one little goody bag per day for the raffle part of the presentation, In total we distributed 300 copies of the German Visitor Guide and 200 copies of the Visitor Map, Furthermore we distributed again the dedicated NAP Neckermann Flyer as well as the Can usa flyer which we secured, Overall the participation at this show was positive, especially for the weekend. After the CMT in Stuttgart and besides the Reisen in Hamburg, the f.re,e in Munich is the best consumer show to attend, Nevertheless, in case we will attend a second consumer show next year, we would recommend to participate at the Reisen in Hamburg again next year in order to rotate strengthen our recognition in being present in Munch and Hamburg every other year. ITB Dates: March 09-13, 20 II Citv: Berlin, Germany Visit Florida booth members: Visit Florida, Palm Beach, Fort Myers & Beaches, Panama City Beach, Fort Lauderdale, Florida Keys& Key West, Orlando, Universal Studios, Sea World Parks & Entertainment, St. Petersburg / Clearwater, Anna Maria Island, Miami, Profile of attendees: In total 170,000 visitors, During the first three trade days, worldwide trade visitors and during the weekend consumers, 23 , " ~~~ ... r~" April 25, 2011 Tourism Staff Reports 10 2& ~1:;;:.~t:~;;;!;~~;1 Feedback: NAP participated with an own stand within the Visit Florida main stand, In total met with 15 of our tour operator partners in the DACH market and with 2 press contacts personally, For detailed information about the meetings, please see detailed ITB trip report. Evaluation consumer days: All in all the consumer days were successful and we recommend participation for next year as well, even though our feeling was, that our booth was less visited than last year. One reason could be the good weather conditions and also the location of the NAP stand which faced a less occupied corridor in general. In general the feedback on Florida was very good and we felt that especially many families already made the decision to travel to Florida this year, mainly as a combination of a round trip and a week at the beach, Again, vacation homes and apartments become more and more interesting for consumers, We secured a flyer with Fairflight Touristik including a NAP offer. We distributed this flyer during the consumer days, Fam Trips Contacted Air Berlin regarding a possible joint fam tour in 201 I, Forwarded a list with possible joint marketing/media activities where we could include them with logo/text/image as kind of barter deal for the sponsored tickets, Due to the crises in Egypt, Air Berlin has been very busy in February and we have not been able to get a final feedback on our request. Due to this we will try to set up an appointment with air Berlin for ITB to discuss a possible joint fam in detail. Contacted DERTOUR in regards to postponed fam trip from 2010 and learned that they definitely rescheduled it for this year; exact dates tbd; will not take place before autumn due to employee changes within Dertour, Workshops Visit USA Switzerland seminar . Dates: February 2, 2011 . Citv: Zurich, Switzerland . Location: Movenpick Regensdorf (close to Zurich) . Visit USA booth members: 44 partners (US states, regions, cities and airlines, TOs, hotels and other service providers), 24 April 25, 2011 Tourism Staff Reports 10 2;;;1:t ~l,nn ~w"olwn,l ~ f.\T1Wade,,~: . Profile of attendees: A total of 415 travel agents from all over Switzerland, All in all they cover some 70% of the total travel volume to the U,S, The visitors included a high number of seasoned travel professionals with excellent knowledge of the destination, . Feedback: The event is set up in a workshop and travel mart style, NAP participated as a travel mart partner. Between the workshops, the agents visit the travel mart, A product related questionnaire supports the circulation, All in all the feedback on this event is very positive and we would definitely recommend participating next year again. Visit USA Austria seminar . Dates: February 3, 2011 . Citv: Vienna, Austria . Location: Courtyard by Marriott, Vienna (fair) . Profile of attendees: 100 travel agents in total from greater Vienna, . Feedback: The event set up is: destination training sessions in the afternoon (30 minutes each) and a travel mart in the evening, followed by a dinner event with partner interviews between the courses, This year was the first time that NAP participated in the destination training sessions in the afternoon, In total 65 travel agents visited the workshops that were a good opportunity to train the agents, The dinner event registered more agents due to its timing and the interviews during the dinner event were a refreshing way to point out NAP USPs, We would recommend participating next year again but only in combination with the destination trainings in the afternoon, Visit USA BeI!!ium workshoD . Dates: March 7,2011 . Citv: Brussels, Belgium . Location: Metropole Hotel, Brussels . Attended: Greater Miami CVB, Fort Lauderdale, Orlando, St. Petersburg/Clearwater, Sea World Parks & Entertainment. 25 April 25, 2011 Tourism Staff Reports 10 2i;Qf R:1pln \l,utol\l.in(l ~ .'''rf~I..(k\=~~_.> . Profile of attendees: 57 travel agents from all over Belgium attended the workshop in the evening plus 15 journalists, . Feedback: The set up of the event was a travel mart and the agents could individually inform themselves about the different areas, airlines, tour operators and other partners, It was the first time that DiaMonde attended the workshop in Brussels. All in all, the event was less successful than expected in the number of visitor's point of view, We would suggest reconsidering participation for the next year. TVI travel talks . Dates: March I, 20 II . Citv: Berlin, Germany . Location: 40 seconds, event location with spectacular views over Berlin . 01her partners: Hawaii Tourist Board . Cost: DiaMonde shared participation cost between Naples and Fontainebleau and secured special discounted rate of $1500 per partner. . Profile of attendees: Travel agents invited by travel talk, leading German trade newspaper for agents, A total of 50 agents attended, very selected audience. . Feedback: The event was entirely geared at promoting the destination to a selected audience and the investment by TUI and travel talk was very high, and was quite up market. Being the only destination apart from Hawaii (which is considered very exotic and not easy to travel to) we were able to reach out to the agents very easily and some ofthe agents even knew our area personally, Due to data laws, TUI was unable to share the contact details of the agents, 26 April 25, 2011 Tourism Staff Reports 10 2:};:r4 ~1p1n .,\t.l1tul..t.J.mJ ~ ~..ftl'''l.ut.:,;:;,,~< VISITOH CENTfm VISITATION March has been an extremely busy month distributing materials to all the visitor centers and airports and educating volunteers on the Preferred Pass program, 1 have also visited the 25 main area hotels and merchants on Fifth A venue twice to follow up on the Preferred Pass program and remind staff that our new VIC is open, Thirty volunteers enjoyed a FAM trip to the Naples Depot. They were able to see the museum, mini train set up and take a train ride! The museum is receiving the Paradise Coast magazine, Materials from Miccosukee are on display at the Naples visitor center and they have Paradise Coast and Naples on the Gulf magazine. Scheduled a F AM trip to Marco and one to Bellasera Hotel. Assisted Debi with three day May FAM trip for Visit Florida Welcome Center Managers, 2011 YTD STATISTICS January February March TOTAL Big Cypress 5,034 6,986 5,984 18,004 Oasis 12,055 15,564 15,101 42,720 Everglades 2,220 2,881 3,100 8,201 Immokalee 125 194 195 514 Marco ],007 1,546 1,376 3,929 Naples VIC 2,765 3,505 3,536 9,806 TOTAL 23,206 30,676 29,292 83,174 27 Naples, Marco Island, Everglades CVB SALES REPORT EXECUTIVE SUMMARY 3/17/2011 - 4/11/2011 April 25, 2011 n~t::lilp.rt ~t~ff RP.rnrt$:;. 11 1 of 44 CURRENT TENTATIVE Sale Rep Deb; DeBenedetto Total: Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms 33 3,543 1,393,455 12,045 0 33 3,543 1,393,455 12,045 0 LEADS SENT Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms 4 272 151,250 943 0 ---...--" --.------ ---_."~ ---, 4 272 151,250 943 0 Debi DeBenedetto Total: TURNED CANCELLED Sale Rep Total Count Peak Rooms Economic Impact Requested Rooms Contracted Rooms Deb; DeBenedetto Total: 1 ---------------.- 1 40 40 15,000 -----------._" 15,000 60 80 o o TURNED DEFINITE Sale Rep Total Count Peak Rooms Economic Impact 200,000 200,000 Requested Rooms Contracted Rooms Deb; DeBenedetto Total: 2 200 --~_..- ---.--" 2 200 1,100 1,100 o - ------~--- o Deb; DeBenedetto Total: -_._--_._--~---- ...._----------.-. ._--~-- Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms 2 236 121,163 1,045 0 2 238 121,163 1,045 0 Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms 4 272 151,250 943 0 4 272 151,250 943 0 46 4,565 2,032,118 16,156 0 TURNED LOST Sale Rep TURNED TENTATIVE Sale Rep Deb; DeBenedetto Total: Report Total: Copyright@2008 iOSS. 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'" ,"" ~ >, E~ 00 W.N " o o o '" o N 0 '" " ZE o . ~ ~ "'u ~ o . > OJ " " ~ o u ~ " '" ~ o o 2 o 0 ~5 " " "'" ~-E . 0 ",z . . u o " "" o o U " . . ~ ~ o t '" o o o 8 N o o o o o o 6 o N ~ N o . o V . . .;; M S I~ Ii Iii Is 01" ..... .~ Q I~ LLI ~ z I~ ~I l- I Vi .a ~ o ~ ~ ~ " '" o o o '0 ~ ~ .; ;;; - o o N N 0 o~oo U ~ M ~ ~ fl ~ ~ S ~ o ~ u '" .. ::: ~ u g- al o u ~ ~ E " :t o o ~ ~ W M o o o w w ~ ~" ~ M o .B ~ . z o " > u '" .. ::: E . E u M o o o ~ ?, ~ u .= ;. . .. . . ,.., ~ 1;' ii5 f' " o o o ~ 3. W M N o o o M ~ N ~ N o o M ~ o o o o N M ~ o M ~ N ~ M ~ o o o o o ~ ~ " o 8 . z o o W M ~ ~ o o o o 0' M M ~ ~ o :;: M o N o o o o N ~ .; ~ ~ ;; . OO~~OON: c5 C:!t:!N~S:~ON ;; N M ~ ~ t:! t:! t:!:;:; 4.1 ~~;;;;:;:;OO~_~ w ~ z w I- Q w Z ~ :::l I- Vi .a ~ '" z OJ > U o " > u '" 0. "" '" o N " E E " . "- E . '" E o OJ ;; '" e a o ~ '" ..J ~ 6 . u o " "" o o U " " " . u ~ o ~if ~:a e.~ o u u:E c " ~ 0. ::: N :0 N ~ co . -E o u ~ ~ M S " ~ U M . E . > ~ . ::2 "" " ~ . ~ " > ii. .. ::: o ;; c . '" ~ o u :1 :< E;. , o 0. o :1 " 5 o o o c " ~ '" ~ ~ ~ o " > ii. "- ::: ~, " " . ~ . " '" " ~ o C' N :0 c, 'Ei ~ ~ '" o o M ;;. o S M ~ :a: ~ " ~ ~ o .. .. ~ ~ <oJ ~ ~ o o J , o "- ,:i . -;; '" " u 1: . ~ ~ ~ M '" <' '" '" 9 8 N ,:g. .E ~ >, "- o U Naples, Marco Island, Everglades CVB Task Report Created - Between 3/17/2011 - 4/11/2011 A~,il 26, 2Q11 Detailed Staff Reports 11 50144 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name 3/23/2011 Debi's Activity Tracking Account Debi DeBenedetto Task Type Status Due Date Closed Date Closed by User General - Meeting Closed 312312011 4/11/2011 Debi DeBenedetto 1.5 hrs group sales meeting plus 3 hours writing up poNciy changes and minutes and sent out communication and new meeting date. 3/23/2011 Debi's Activity Tracking Account Sales - Register Trade show I event Closed 3/23/2011 3/23/2011 Debl DeBenedetto DebiDeBenedetto SpfJn( 2 hours on Pow Wow appts am:lprofflfJs ands8nt small to all requested So AM tour ops to mHt me at Pow Wo.v. 3/23/2011 Debi's Activity Tracking Account General- Email Closed 3/23/2011 3/2312011 Debi DeBenedetto Debi DeBenedetto Assisted agency in idss with data base and Tourism week awards save the date and nominations 3/23/2011 Debi's Activity Tracking Account General - FOllowup Call Closed 3/23/2011 3/23/2011 DebiDeBenedetto comHellc Hotel Partners: The eV8 for NaplesMiJrco Island & the Everglades has crested 8 p/sn and sales missions to go after the South American leisure traveler as an Internati0n8/ foCiJsfot20t1. We a/ready have secuf8(/assis/anceln Germany and the UK and other European countries and 8f8 constantly doing sales missions through our contracted sales team over thttre, It Is time to focus on 8fTNirket that kBeps showing up fOP$:lnour website Inquiries and 8 market thet the sales agents In those countrle8 81'8 t9IIIpg me Is primed for our area. 8rull, Argentina, CoJum/Jia,UroguBYltSY61ers have money, srew/lllng to tnlvel, love to shop, love FIorkis 1/lfId'l!IIiIlNdy for a Florida VBI1ue change, We all think Nap/<ls, _lsI8nd Is the next dastinatlonon rholr IlsI. VIs/I Florida Is aggl'8sslvaly going I1Ifet'theH mar/(alS and WII a1'8 joining lhelrmlsslons, I n98d your buyln sndyour'Ollowupto maktJ sUrtJ'WlIbtwelul/ StJCC8SS of a/l of the mlsslons,andsales calls wehave planned. If Wt/Iaj/,stf!yooiop of/his and continue ta put OfJrdff$tfnat/cn InthtJirflilcetnf1YWiIl realize we want and appreciate their bu$/n8ss and are making Ilf1 f1fffRtW:W{Jri(with them. Please send rates sndinfotmation out totMflsl$IWiJlbe sending you both nowsna in the I1f1xt several months if you arelitlerest8d in this business. We have jusl comp/8l8d lho Printing ofs sroallbnj(;/j/Jt'8 In both Portuguese end~pan/$h to""" asa sq/8s /()Q/.. We _hsVfJcurVlsltor Guida digital on line and other on Iiflflprotncition$-1hatBdd value to the visitor experisrfce'liketffe *Preferr8d piJS$/psss'A {Jft1(IfI1m ,with dIScounts to retail, restaurants and attractions, www.ParadiseC08st.comlpsss Two sales missions were just completed with huge success In Or/andoandM/aml where we hosted 14 taur operators who focus on the South American market. We had great meetings with them and we s86s/lotof InttiJrtJst in the destination and a wiHlngnessfo market and sell our Sf98 to the trBvel agents they worlc with, in those countries. Three hotels signed seversl new contracts and other operators are waiting for your net rates, They have parl/culsr Interest in the high end hotel range and Rltz~Carltoncame up many times. They also like the beech properties and went some mid (Snge altematlves. Theyalso want shopping coupons and ouffe/mafla and our unique shopping and dining, They affJlntIm1steeJ in boating packages and shopping packages with Net rstes. Next week/wiU be in BrszH with Visit Florida to call onthetta~8fJ!!Jf'its andteur operators in well planned missions with presentations In three different cities IncliJdlng Bresllia, San Paulo and Bela Horizonte.ThhNS both sales calls and a press mission. I will share my contacts with you when I retum, Fol/owlng thaI I wH1iN!JJC/"!1/tJ Orlando wllhHotalfJlfds.~dfolJrof our partner hOlels, Theya1'8 hosting ovor 300 lour oparalors I'rom tho 1,1$, Canada and SClUlhlfmerlc,fand WII will bonl9k/ng lI~on th01'8 for Ihal group as WIll/ as some notwor/(Ing o~nltles, /f any of our hlJlI>ls are Intl1t'8st9d1n LlI Cumbro Ir'S9j;Itt1rrIb8r 7,9 In Las V9gas al tho V_Ian HOlol I8t mo know. If! haV9l1paMet IwlllS/grlIJP for this show btttlwon7goclvlttu:nlt6t IHst'ontI hotil/gMner. We may plan other shows next fiscal or do other missions with VIsit Fltiifdtttou.p marlcetlng our desttnatlctfto thf8:gtoup, If I can assist you in any way wffh this market or other sales efforts, please let me know. If you need brochures for your sales calls I will provfdethem for you. See attached files. Follow up, follow up and follow upl J Best RegarcJs, Debl posed repol1 for So Am slaes mission to get hof8/s on boarcJ * Task is assigned to multiple people Copyright @2004 ~ 2011 iOSS. All Rights Reserved. Printed: 4/11/2011 Page: 1 of 5 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Task Type Status April 26, 2011 Detailed Staff Reports 11 Due Date 6::CIfsl>ll Date Closed by User 3/23/2011 Debi's Activity Tracking Account Sales - Register Trade show I event Closed 3/23/2011 3/21/2011 Debi DeBenedetto DebiDeBenedetto Miami for South American sales mission huge success with 10 tours operators attended - spent all day for this followed by almost 3 hours of follow up. Also requested pow wow appts with these people. sent emails and attach9Cf doc pdf presentation and video plus preferred pass. 3/23/2011 Debi's Activity Tracking Account Debi DeBenedetto Sent out GoIfleads and fulfilled l68ds for Indianapolis and :Grand Rapids. Meeting ItNJds too. 3/23/2011 Debi's Activity Tracking Account General- Followup Call Closed 3/23/2011 3/23/2011 Sales - Partner Contact Closed 3/23/2011 3/22/2011 DebiDeBenedetto Debi DeBenedetto Contact email sent to all TSAE planners we sponsored TSAE Education day Tallhassee March 16 - today was follow up and sent GAP as fulfill 3/23/2011 ~bi's Activity Tracking Account General - Proofing Marketing materials Closed 3/23/2011 3/22/2011 DebiDeBenedetto Proof newsletters, ads, save the date, USA ad and eilews for agency 3/23/2011 Max vantage Meetings Sales - sent rfp to partner Closed Maureen Dermody sent rfp to hotels, send planner email, sent planner sales kit 3/23/2011 3/23/2011 Debi DeBenedetto 3/23/2011 Meeting Sources, Incorporated Sales - Partner COntact Closed 3/23/2011 3/23/2011 DebiDeBenedetto updat8d Rfp with new dates and attach new rfp and send out again 3/23/2011 Max vantage Meetings Event Sales Task Open 3/5/2012 NO.2 3/23/2011 Max vantage Meetings Event Sales Task Open 1/25/2012 No.1 3/23/2011 VISIT FLORIDA Susan Hallman Subject: Itinerary for Visit Florida Welcome Center Managers from Naples, Marco Island, Everglades CVB Closed 3/23/2011 3/23/2011 Note Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from [Unnamed]. Please do not reply to this email, reply directly to [Unnamed] at   with any questions. Thank you. Naples, Marco Island, Everglades CVB 3/2312011 The Greater Naples Ch8nillerlif Closed 3/23/2011 3/23/2011 Note Commerce Nancy Kerns Subject: Itinerary for Visit Florida Welcome Center Managers from Naples, Marco Island, Everglades eV8 Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from fUnnamsd}. Please do not reply to this emal1, reply directly to {Unnamed} at   with any questions. <bt I> Thank you. NapltJs, Marco Island, EvergladtJs CV8 3/23/2011 Naples Beach Hotel & Galt Club Closed 3/23/2011 3/23/2011 Note Michele Marsee Subject: Itinerary for Visit Florida Welcome Center Managers from Naples, Marco Island, Everglades CVB Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from [Unnamed]. Please do not reply to this email, reply directly to [Unnamed] at   with any questions. Thank you. Naples, Marco Island, Everglades CVB 3/23/Z011 Naples Transportation, Tours arid Closed 3/Z3/2011 3/23/2011 Note * Task is assigned to multiple people Printed: 4/11/2011 Copyright@2004. 2011 iOSS. All Rights Reserved. Page 2 of 5 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Event Planning Beth Fromm Subject: Itinerary for VISit Florida Welcome Center MsnagMS from Naples, Marco Is/and, Everglades eve Task Type Status /\~ril 26, 2911 Detailed Staff Reports 11 Due Date ^::4xIsll4I Date Closed by User Body: Please find the attached Itinerary for Visit Florida WeJcomeCJJnter MSfUlgers from [Unnamed}. Pl6ase do not reply to this emsR, reply dlr8ct/y to {Unnamed} at   with any questions, <br!><brl> Thank you, Nap/es, Marco Island, Everglades CVB 3/23/2011 The Inn on Filth Closed 3/23/2011 3/23/2011 Note Cathy Christopher Subject: Itinerary for Visit Florida Welcome Center Managers from Naples, Marco Island, Everglades eVB Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from {Unnamed}. Please do not reply to this email, reply directly to {Unnamed} at   with any questions. Thank you. Naples, Marco Island, Everglades CVB 3/2312011 Hilton Naples Niccole Haschak su/:Jject: Itinerary for Visit Florida Welcome Center Managers from Naples, Marco Island, Everglades CVB Closed 3/2312011 3/2312011 Note Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from [Unnamed}. Plesse do not reply to this ema/l, reply directly to [Unnamed] at &nbsp,' with any questions, Thank you, Naplss, Mateo Island, Everglades CVB 3/23/2011 The Inn on Filth Cathy Christopher Subject: Itinerary for Visit Florida Welcome Center Managers from Naples, Marco Island, Everglades cve Closed 3/23/2011 3/23/2011 Note Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from [Unnamed]. Please do not reply to this email, reply directly to [Unnamed} at   with any questions, Thank you, Naples, Marco Island, Everglades CVB 3/2312011 Cruise Naples Closed 3/2312011 3/2312011 Note Jackie Riller Subject: IUnr,rary for Visit Florida Welcome Center Managers from Naples, Marco Island, Everg/ades CVB Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from {Unnamed}. Please do not reply to this emSt?, reply directly to (Unnamed) 8t   with any questions. <6r /><6r I> Thenk you. <6r I>Naples, Marco Is/and, Everglades cve 3/23/2011 Naples Zoo at Caribbean Gardens Closed 3/23/2011 3/23/2011 Note Courtney Herrell Subject: Itinerary for Visit Florida Welcome Center Managers from Naples, Marco Island, Everglades CVB Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from [Unnamed}. Please do not reply to this email, reply directly to [Unnamed} at   with any questions. <6r I> Thank you, <6r I>Naples, Marco Island, Everglades eve 312312011 The Greater Naples Chamber of Closed 3/23/2011 312312011 Note Commerce Nancy Kems Subfr1ct: IlimJrary for Visit Florida Welcome Center Man8{J8fS fromN8p1es, Marco Island, Everglades CVB Bddy: Please find the attached Itinerary for Visit Florida Welcome Center MBi18(Jers from {Unnemed}. Please do notreply to this email, reply directly to {Unnamed} at   w/tfJ eny questions, Thank you, Nllp/os, Marco Island, Evergladas CVB 3/23/2011 Marriott Marco Island Beach Closed 3/23/2011 3/23/2011 Note Resort, Golf Club & Spa Jada Shigley Subject: Itinerary for Visit Flonda Welcome Center Managers from Naples, Marco Island, Everglades cve Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from [Unnamed). Please do not reply to this email, reply directly to [Unnamed} at   with any questions. Thank you. Naples, Marco Island, Everglad(Js eVB * Task is assigned to multiple people Copyright @2004 ~ 2011 iDSS. All Rights Reserved. Printed' 4/11/2011 Page: 3 of 5 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Task Type Status April 26, 2911 Detailed Staff Reports 11 Due Date a::otsl!4l Date Closed by User 3/23/2011 Hilton Marco ISland Beach Resort Closad 3/2312011 3/2312011 Note & Spa Paul Ditherldge SUbjf:JCt: Itinerary for Vish Florida Welcome Center Managers from Naples, Marco Island, Everglades eve Body: Plesse find the attached Itinerary for Visit Flon"da We/come Center Mal1sgBfS from (Unnamed). Please do not reply to this efT18i1, reply directly to [Unnamed] at   with any questions. <brl> Thank you. Nap/es, Marco Island, Everglades eve 3/23/2011 The Greater Naples Chamber of Closed 3/23/2011 3/23/2011 Note Commerce Nancy Kerns Subject: Itinerary fOf Visit Florida Welcome Cf;Jnter Managers from Naples, Marco Island, Everglades eve Body: Please find the attached Itinerary for Visit Florida Welcome Center Managers from [Unnamed]. Please do not ffJply to this emai/, reply directly to [Unnamed} at   with any questions. Thank you. Naples, Marco Island, Everglades eVB 3/23/2011 Oyster House Restaurant Bob Miller, Sr, Subject: Itinerary for VIs/tFlorkJs Welcome CenttJr Managers from Naples, Marco Island; Everglades CVB Closed 3/2312011 3/23/2011 Note Body: PIBBselind the attached Itinerary for VlsitFlorida Welcome Center Mtint/UfJrSfrof11fl!n.nlJf11e#J. P~$fJdc not reply to this emsi/, reply direcdy to {Unnamsd] at &n~p; with any q/J8Sdons, Thsntry,w, <brl>Nl!Ples, MSI!:O Island, E~s CVB 3/28/2011 Conference Direct / L Shapiro Event Sales Task Open 7/12/2011 NO.2 3/3112011 Shanlll1flDennlSon Event Sales Task Opan 10/13/2011 No.2 3/31/2011 Shannon Dennison Event Sales Task Open 9/3/2011 No.1 4/5/2011 TW Metals Event Sales Task Open 12130/2011 No,2 4/11/2011 Debi's Activity Tracking Account General- Proof Ireview/edit copy Closed 4/11/2011 3/24/2011 Debi DeBenedetto DebiDeBenedetto updates to planner pages on digital meeting guide 2 hours 4/1112011 Debi's Activity Tracking Account Sales. Meeting / Show / Open Confarence 4/1112011 DebiDeBenedatto Meeting with hotel committee Chesney mission and minutes out to follow up 3 hours 4/11/2011 Debi's Activity Tracking Account General- Proof Ireview/edit copy Closed 4/11/2011 4/11/2011 Debi DeBenedetto DebiDeBenedetto proof golf guide 4/11/2011 Debi's Activity Tracking Moount Sales - Meeling/ Show / Closed Conference 4/1112011 41712011 Debi DeBenedetto Debi DeBanedatto Sales mission hotelbeds workshop Orfam:lo 2 days with 4 hotel partners - follow up 8S well. * Task is assigned to multiple people Copyright@2004- 2011 iOSS. All Rights Reserved. Printed: 4/11/2011 Page: 4 of 5 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name 4/11/2011 Debj's Activity Tracking Account General- Meeting Task Type Status Closed group Farn sales mission meeting 500 K ^WiI26,2911 Detailed Staff Reports 11 Due Date 9:OfsWl Date Closed by User 4/11/2011 3/24/2011 Debi DeBenedetto Event Sales Task Closed DebiDeBenedetto 4/1112011 Debi's Activity Tracking Account Debt DeBenedetto work"" on Budget fer 2012 4/11/2011 Debi's Activity Tracking Account Sales - Assisted Travel Agent Closed Debi DeBenedetto Assisted Joost with local event options! contacted partners. 4/1112011 4/1112011 4/11/2011 4/11/2011 Debi DeBenedetto DebiDeBenedetto 4/1112011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference Debi DeBenedetto Booked nights for Pow Wow and Collaborate - made travtJl plans 4/11/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference Debi DeBenedetto secure transport, directions, ASTA show events and prepare to travel 4/11/2011 4nJ2011 4/11/2011 4/8/2011 Debi DeBenedetto Debt Del3enedetto 4/1112011 Debi's Activity Tracking Ac<:ount Slli<lsd'.l1ner Contact Closed Debl DeBenedetto Memo to hotles on SOOK sponsorships and Ferns 4/11/2011 Debl's Activity Tracking Account General, Meeting Debi DeBenedetto Closed 4/11/2011 4/1112011 4/11/2011 4/11/2011 DebiDe8enedetto 4/1112011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference Meeting with agency to go over summer campaign. All approved. Also approved eblast news prevue DebiDeBenedetto Debi DeBenedetto sales mission to Brazil March 264/2 4/1112011 4/2/2011 4/11/2011 Debi's Activity Tracking Account General- FAM DebiDeBenedetto Closed DebiDeBenedetto worked on Music in Paradise Farn - updates to websife to fam pages 2 hours 4/11/2011 4/11/2011 4/1112011 Debi's Activity Tracking Account Sales - Register Trade show I event Closed DebiDeBenedetto Debl DeBenedetto Made appointments for Collaborate show 4/11/2011 Debi's Activity Tracking Account General, CVB event Debi DeBenedetto Follow up with Brazil and Hotel beds, do reports and emait partners. Still waiting on master data base for final follow up. Closed 4/11/2011 4/7/2011 4/11/2011 4/8/2011 Debi DeBenedetto 4/1112011 Debi's Activity Tracking Ac<:ount Sales - Partner Contect Open DebiDeBenedetto Print planner contacts profiles and follow up with hotels to send leads.. printed - waiting tor scan to send. 4/2612011 Total Tasks: 46 * Task is assigned to multiple people Copyright@2004 - 2011 iOSS. AU Rights Reserved. Printed: 4/11/2011 Page: 5 of 5 Naples Marco Island ~ - - - -= Everglades PARADISE COAST' - April 25, 2011 Detailed Staff Reports 11 100144 March 2011 Social Media Report ()~""'" ". c" ". . Presented by: BOOM YOUR BRAND, Paradise Coast Twitter Update March 2011 The Paradise Coast Twitter profile saw significant increases in every area of measurement in March, Impressively, user interaction saw major increases meaning more @ParadiseCoast Twitter followers are engaging in conversation or directly posting to the Paradise Coast profile, which as a result will begin to draw more traffic, In March, new search terms - Naples, Marco Island and Everglades - helped us identify Twitter users across the board who were mentioning Naples, Marco Island and Everglades in their tweets, After agency initiated the conversation, one user shared for the past six years he visits Naples as the last stop of his annual American tour. Another user shared about the spring break plans for their time in the Paradise Coast. April 25, 2011 Detailed Staff Reports 11 11 of 44 Website visits from Twitter February: 18 March: 67 Retweets from followers February: 18 March: 24 t 270 % t 33% No Change Paradise Coast Mentions February: 27 March: 42 t 55% Direct Messages February: 2 March: 2 Total Tweets February: March: 64 89 Total Followers February: 859 March: 902 38tw follov ~;1I0wers t 83% 39% Recommendations for April: . During Easter, ask for holiday plans, holiday traditions in the Paradise Coast (Easter brunch? Egg Hunt?) BCF can also assist with the Peeps in Paradise Easter posting, . As spring continues, regulariy highlight specific spring story ideas or activities the Paradise Coast offers journalists and families, 2 April 25, 2011 Detailed Staff Reports 11 . 120144 Paradise Coast Facebook Update March 2011 Facebook also performed consistently, and saw increases in user interaction fields, Facebook gained almost another 100 likes in one month, Additionally, there was a significant increase in wall posts and comments, with an almost 90 percent raise from last month. Information regarding the Marco Island Seafood Festival drew the most "likes" of any story posted in the month, with nine likes, Additionally, the promotional video for the Ave Maria University's Annunciation Ceremony of the largest marble bas-reliefs of The Virgin Mary in the world drew much interest including one user saying, "Looking forward to this so very much," ParadiseCoast.com Visits from FB Referring Site to ParadiseCoast February: March: . 9,056 7,466 February: March: . 2nd 3rd 17% 1 rank Wall Posts/Comments February: 59 March: 112 t No-a9% Total Likes February: March: 1,532 1,631 99 fans 3 April 25, 2011 Detailed Staff Reports 11 130144 Facebook DemOaraDhics Oemugraphiu Gender and Age? feme.le &3% 0.'16% B.ll IB.,,4 2S.A 35.44 ~.-54 55+ --._- r~<.lIe 33% 0.'18% Countries? (ities languClge' 1,391 United5tates B6 Atlanti'l 1,426 English (US) 51 G ('I1'fr1 ",n~' 85 rJaples &0 Gt"fm!ln " Canilda ,. Miami 43 Ertgli,h(UK) " Unitedrlngdom " BonltllSpnngs IS Spanish I. lt~ly 4. Oce.l" " ltali~n 7 SV'JitzerlOlnd 4. Temp," I. French (FrOlnce) , A(J~tn<l 43 Livingstun , Greek , France 37 Mdrwlsland , Turl<.ish , Gtl'lllle J2 No"" '1or~ 5 Sp.:mish(Spain) 5 61-3211 " D"II", 5 Portuguese (!.lrQzil) 5 NorwllY 23 Orlando 3 C ~ech . Turl\ey 21 ctIK',OlgO 3 Danish 4 Venezuela I' Nil5hv'l~e 3 Norwegian (bokrnal) 4 Vietnam 15 Ci.llumbl.l, 2 HungOlne.m 3 Cyprus 14 Phll",delph,a 2 Er.glish(Pirdte) 3 (olonlbia " lelorJh AOll5 2 Simplified Chinese (Chind) 3 Indon"l~ia II [1C1hut~t 2 Swedi5h 3 Hong KOl19 II O','erland P,~tk I BO'inian 3 Arger'(1111l II Cle."I"M I CtD<itlal1 i "'i~ COC',' Lc-,., 4 April 25, 2011 Detailed Staff Reports 11 Standing Facebook Recommendations: Users come to expect regular posting, so it is recommended that posting frequency remain consistent. One to two postings daily is the recommended frequency, Continue with: o Post 1-2 times daily o If more than 2 posts are relevant, save them for the following day o Space posts out by several hours to avoid over-saturation Photos help fans connect with the Paradise Coast and the events that take place here, Posts with photos receive the highest feedback rates of all posts, o Post photos weekly, if possible with images provided by the Client that capture daily activity, events, etc, o Encourage fans to post their vacation and local event pictures Engaging with fans is the best way to encourage their interaction with the page, Posts with open-ended questions often promote user feedback, o Ask questions at the end of posts o Respond to questions fans pose o Prompt followers to use Facebook mobile while going to regional events 03/31/2011 April 25, 2011 Detailed Staff Reports 11 150144 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month 01 March 2011 Toll Free Number # of Call. Minutes 800-2ESCAPE (800-237-2273) 144 403,52 PR-Editorial (800-688-3600) 76 212,92 Film Commission (800-349-5770) 2 982 International (239-225-1013) 10 30.18 Storm Information (800-785-8252) 0.10 Meeting Planner (800-830-1760) 0 000 Naples #1 (800-455-2604) 0.22 Naples #2 (888-409-1403) 0 000 Grand Total: 234 656,75 Phase V of Southwest Florida, Inc Page 1 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 160144 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month 01 March 2011 PUfoose Calls/Reauest Minutes Expedia Reservations 0 0.00 Live Information 62 206.20 Special Fulfillment 31 43.90 Sports Council of Collier County Information 0 0,00 Visitors Guide 8,432 464,63 Arts Culture & Heritage Guide 0 0.00 eVB Office Referral 2 5,85 Hang up 19 9,67 Wrong Number 18 9,12 Meeting Planner 447 Update Accommodations Info 0 0,00 Grand Total: 8,565 743,83 Phase V of Southwest Florida, fne Page 2 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 170144 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Source For the month of March 2011 Current Year Last Year Source Month YTD %YTD Month YTD %YTD Leisure Markets 3,478 11,243 52.96% 1,824 7,501 30.75% Fallin-State Campaign 0 0 0.00% 0 2 0.01% Winter Northern Campaign 52 175 0.82% 9 74 0,30% Spring/Summer In-State Campaign 24 113 0.53% 0 0 0.00% Niche Markets 4,843 9,502 44.76% 4,226 8,772 35.96% Group Markets 0,00% 0 0 0.00% International Markets 0 3 0.01% 15 7,880 32,30% Miscellaneous 34 194 0.91% 19 164 0.67% Grand Total: 8,432 21,231 6,093 24,393 . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 3 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 180144 Naples, Marco Island, Everglades eve Visitor Guide Request Summary by Leisure Markets For the month 01 March 2011 Media Consumer Magazines AAA Florida TourBook 2009 Edition Month YTD %YTD o 4 0% Coastal Living May 2010 o 3 0% Conde Nast Traveler February 2011 209 818 7% Midwest Living January/February 2010 o 0% Other/Unknown 8 47 0% Southern living Travel Florida March 2010 10 61 1% Woman's World November 15 2010 o 227 2 936 0% Consumer Magazines Consumer Directories 2010 Visit Florida Magazine. Quick Check 0 6 0% 3 55 0% 4 18 0% 0 4 0% 0 10 0% 206 617 5% 87 229 2% 0 0% 300 940 2009 Official Florida Vacation Guide 2010 Florida Insider Guide - Quick Check 2010 Florida Insider Guide - Specific Target 2010 Naples, Marco Island & the Everglades Visitors Guide 2010 Visit Florida Magazine 2010 Visit Florida Magazine - Specific Target Visit Florida Magazine January. September 2011 Consumer Directories Phase V of Southwest Florida, Inc. Page 4 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 190144 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by leisure Markets For the month 01 March 2011 Media Consumer E--Marketing DestinationBrochures. com Other/Unknown ParadiseCoast.com Miles Media Imports Phone info@paradisecoast.com Interactive Text Chat ParadiseCoast.de Visit USA - UK VisitFlorida.com Consumer E-Marketing Consumer Newspaper America's Best Vacations In-State Insert October 2009 Fallin-State Insert Collinson October 17 2010 Fall Out-ol-State Insert (ABV) Collinson October 10 2010 Other/Unknown Winter Out-ol,State Insert February 27 2011 Consumer Newspaper Grand Total: * YTD ;;;: Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 01 19 Month YTD %YTD 14 42 0% 3 23 0% 436 2,300 20% 427 2,235 6 42 0 3 3 20 0 0% 2 10 0% 0 4 0% 455 2,360 0 2 0% 0 2,331 21% 0 2,150 19% 2 10 0% 2,494 2,494 22% 2.496 6,987 3,478 11,243 03/31/2011 April 25, 2011 Detailed Staff Reports 11 20 of 44 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Fallin-State Campaign For the month of March 2011 Media Month YTD %YTO Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 6 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 21 of 44 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Winter Northern Campaign For the month of March 2011 Media Chicago Chicago Television Campaign January - March 2011 Chicago Month YTO %YTO o o 35 35 20% National National Weather Channel December 2010 - March 2011 49 49 96 96 55% National NewYor1< New York Television Campaign January ~ March 2011 New Yark 3 3 44 25% 44 Grand Total: 52 175 . YTD:;;: Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 22 of 44 Naples, Marco Island, Everglades eve Visitor Guide Request Summary by Spring/Summer In-State Campaign For the month of March 2011 Media All Florida Markets Florida PBS (Florida) Spring/Summer 201 0 All Florida Markets Month YTD %YTD o o 1% 1 Geo-Targeted In-State TripAdvisor.com (Gee-Targeted In-State) Spring/Summer 2010 Geo-Targeted In-State o o 2 2 2% Miami/Ft. Lauderdale & West Palm Beach West Palm Beach Television Campaign April w August 2011 Miami/Ft. Lauderdale & West Palm Beach 1 2 2 2% Other/Unknown TV Campaign Other/Unknown 23 23 108 108 96% Other/Unknown TV Campaign Grand Total: 24 113 . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc Page 8 of 19 03/31/2011 Naples, Marco Island, Everglades CVB April 25, 2011 Detailed Staff Reports 11 23 of 44 Visitor Guide Request Summary by Niche Markets For the month of March 2011 Media Niche Markets (Bridal/Honeymoon) Bridal Guide Added Value RSL July/August 2010 Month 9 Bridal Guide Added Value RSL October/November 2010 10 Bridal Guide Added Value RSL September 2010 5 Bridal Guide January/February 2010 4 Bridal Guide January/February 2011 150 Bridal Guide March 2011 477 Bridal Guide May/June 2010 Brides Florida April - September 2011 364 Destination Weddings & Honeymoons January/February 2011 4 Wedding Guide #38 Niche Markets (Bridal/Honeymoon) o 1,024 Niche Markets (ECO) Audubon (Great Florida Birding Trail) NovemberlDecember 2010 14 Audubon (Natural Wonders of Florida) March/April 2010 11 Audubon (Natural Wonders of Florida) March/April 2011 133 Audubon Added Value RSL January/February 2011 40 National Geographic Traveler January/February 2011 94 292 Niche Markets (EeO) Niche Markets (Golf) Naples Shark Shootou! December 2010 Play Florida Golf 201 0 Niche Markets (Golf) Phase V of Southwest Florida, Inc Page 9 of 19 YTD O/OYTO 162 2% 604 6% 113 1% 51 1% 710 7% 982 10% 25 0% 364 4% 20 0% 0% 3,032 256 3% 148 2% 133 10/0 297 3% 622 1.456 7% o 0% 10 o o 1,469 1,479 15% 03/31/2011 April 25, 2011 Detailed Staff Reports 11 24 of 44 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Niche Markets For the month of March 2011 AARP - Southeast Region March/April 2011 Niche Markets (Senior) Month YTD %YTD 0 2 0% 0 4 0% 3,527 3,529 37% 3,527 3,535 4,843 9,502 Media Niche Markets (Senior) AM Going Places South May/June 2010 AM GOing Places South May/June 2011 Grand Total: * YTD;;; Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 25 of 44 Naples, Marco Island, Everglades eve Visitor Guide Request Summary by Group Markets For the month of March 2011 Media Group Business (Association) FSAE Association January/February 2011 Group Business (Association) Month YTD 'foYTD 100% 1 Grand Total: 1 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 11 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 26 of 44 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by International Markets For the month of March 2011 Media Germany FVW February 2011 Month YTO %YTD o o 33% Germany 1 International Markets. Additional Market Pentration USA Travel Guide January - September 2010 International Markets - Additional Market Pentration o o 2 2 67% Grand Total: o 3 . YTO = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 27 of 44 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Miscellaneous For the month of March 2011 Friend/Relative Month YTD %YTD 13 58 30% 0 20 10% 18 96 49% 3 20 10% 34 194 Media Naples, Marco Island, Everglades CVB Other/Unknown Travel Agent Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 28 of 44 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of March 2011 Current Year Last Year Slale Month YTO %YTO Month VTO %YTD Florida 739 2,780 13.50% 630 3,457 22,03% Georgia 508 1,758 8.54% 181 373 2.38% New York 888 1,577 7.66% 373 1,266 8.07% Pennsylvania 750 1,335 6.48% 363 826 5.26% Illinois 651 1,317 6.40% 352 879 5.60% Texas 689 1,185 5.76% 249 489 3.12% New Jersey 499 921 4.47% 245 556 3.54% OhiO 279 807 392% 291 792 5.05% Michigan 280 719 3.49% 265 595 3.79% Missouri 117 654 3.18% 157 356 2.27% Massachusetts 300 590 287% 130 283 1.80% California 237 589 2.86% 208 556 3.54% Indiana 172 511 2.48% 218 454 2.89% Wisconsin 160 473 2.30% 160 433 2.76% Maryland 255 444 2.16% 123 264 1.68% North Carolina 120 423 2.05% 147 321 2.05% Minnesota 135 378 1.84% 139 356 2.27% Virginia 127 371 1.80% 158 331 2.11% Tennessee 103 317 1.54% 167 319 2.03% Connecticut 105 260 1.26% 73 153 0.97% Kentucky 73 258 1.25% 110 230 1.47% South Carolina 78 255 1.24% 112 199 1.27% Alabama 68 233 1.13% 128 203 1.29% Louisiana 71 205 1.00% 74 146 0.94% Iowa 70 196 0.95% 69 179 1.14% Oklahoma 56 165 0.80% 61 110 0.70% Colorado 72 164 0.80% 69 145 0.92% Washington 82 159 0.77% 65 132 0.84% Arizona 73 154 0.75% 61 110 0.70% Arkansas 41 134 0.65% 63 111 0.71% Phase V of Southwest Florida, Inc. Page 14 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 29 of 44 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by State For the month of March 2011 Current Year Last Year Stat. Month YTD %YTD Month YTO %YTD West Virginia 49 125 0.61% 55 97 0,62% Mississippi 31 122 0.59% 46 87 0,55% Kansas 50 118 0.57% 59 117 0.75% Oregon 50 103 0,50% 32 80 0.51% New Hampshire 42 85 0.41% 30 65 0.41% Nebraska 28 83 0.40% 36 86 0.55% Maine 42 77 0.37% 28 75 0.48% Nevada 33 61 0.30% 21 51 0.32% Rhode Island 29 60 0.29% 18 35 0.22% Delaware 34 55 0.27% 41 76 0.48% Utah 24 47 023% 19 32 0.20% New Mexico 19 45 0.22% 22 48 0.31% Vermont 19 43 0.21% 18 41 0.26% District of Columbia 20 36 0.17% 5 15 0.10% Idaho 12 35 0.17% 16 24 0.15% North Dakota 9 34 0.17% 6 22 0.14% Montana 10 29 0.14% 6 23 0.15% Wyomin9 7 25 012% 10 15 0.10% South Dakota 9 24 0.12% 12 23 0.15% Puerto Rico 6 16 0.09% 14 24 0.15% Hawaii 5 14 0.07% 2 15 0.10% Alaska 6 13 0.06% 6 11 0.07%1 Armed Forces 0 2 0,01% 0 0.01% Virgin Island 2 0.01% 0 3 0.02% Guam 0 0 000% 0 0.01% Grand Total: 8,333 20,588 5,947 15,693 * YTD ;;;:; Fiscal Year to Date Phase V of Southwest Florida, loc Page 15 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 30 of 44 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month of March 2011 Current Year Last Year CountrY Month YTD %YTD Month YTD %YTD USA 8,333 20,588 96.97% 5,947 15,693 64,33% Canada 28 229 1.08% 26 200 0.82% No Address Given 24 99 0.47% 5 3,450 14.14% United Kingdom 12 81 0.38% 33 4,445 18.22% Brazil 9 78 0,37% 31 277 1.14% Netherlands 16 0.08% 4 33 0.14% Germany 2 11 0.05% 19 77 0.32% Italy 2 10 0.05% 3 5 0.02% Portugal 0 9 0.04% 2 20 0,08% France 2 8 0.04% 15 0.06% Ukraine 8 0.04% 9 0.04% Argentina 0 7 0.03% 6 0.02% Belgium 0 7 0.03% 2 8 0.03% Denmark 0 6 0.03% 13 0,05% India 3 6 0.03% 18 0.07% Mexico 6 0.03% 0 3 0.01% Russia 5 0.02% 3 7 0.03% Australia 0 4 0.02% 0 13 0.05% Spain 4 0,02% 9 0.04% Iran 0 3 0.01% 0 2 0.01% NOIway 0 3 0.01% 0 3 0.01% Pakistan 0 3 0.01% 0 0,00% Poland 0 3 0.01% 0 0 0.00% Sweden 3 0.01% 0 4 0,02% Switzerland 3 0,01% 7 0,03% Turkey 2 3 0.01% 0.00% Austria 0 2 0.01% 0 6 0.02% Indonesia 2 0.01% 0 0 0,00% Ireland 2 0.01% 0 8 0.03% Macedonia 0 2 0,01% 0 0 0.00% Philippines 0 2 0.01% 0 0 0.00% Phase V of Southwest Florida, Inc. Page 16 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 310144 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month 01 March 2011 Current Year Last Year Country Month YTD %YTD Month YTD ~ Saudi Arabia 0 2 0,01% 0 0 0.00% Uzbekistan 0 2 0.01% 0 0 0,00% Africa 0 0.00% 0 0 0,00% Costa Rica 0.00% 0 0 0.00% Czech Republic 0 0,00% 0 2 0,01% Finland 0.00% 0 3 0.01% Ghana 0.00% 0 0 0.00% Lithuania 0 0.00% 0 9 0.04% Luxembourg 0 0,00% 0 2 0,01% Moldova 0 0.00% 0 0 0.00% Netherlnds 0 0,00% 0 0 0.00% Peru 0,00% 0 0 0.00% Saudia Arabia 0 0.00% 0 0 0,00% Singapore 0 0.00% 0 0 0,00% Sri Lanka 0.00% 0 2 0.01% Switerland 0,00% 0 0 0.00% Andorra 0 0 0.00% 0 2 0.01% Bangladesh 0 0 0.00% 4 6 0,02% Belarus 0 0 0.00% 0 0.00% Bermuda 0 0 0.00% 0 0.00% Bulgaria 0 0 0.00% 0 0.00% Croatia 0 0 0,00% 0 0.00% Cuba 0 0 0.00% 0 0,00% Egypt 0 0 0.00% 2 0,01% Eston ia 0 0 0,00% 0,00% Greece 0 0 0.00% 0 5 0.02% Guernsey 0 0 0.00% 0 2 0.01% Hungary 0 0 0.00% 0.00% Isle Of Man 0 0 0.00% 0 0.00% Israel 0 0 0,00% 0 2 0.01% Jamaica 0 0 0.00% 0.00% Phase V of Southwest Florida, lnc Page 17 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 32 of 44 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month of March 2011 Current Year Last Year Country Month YTD %YTD Month YTD %YTD Japan 0 0 0,00% 0 1 0.00% Kazakstan 0 0 0.00% 0.00% New Zealand 0 0 0.00% 0 2 0.01% Qatar 0 0 0.00% 0 2 0.01% Serbia 0 0 0.00% 2 0.01% South Africa 0 0 0.00% 0 2 0.01% U rug uay 0 0 0.00% 0 2 0.01% Venezuela 0 0 0.00% 0 0,00% Grand Total: 8,432 21,231 6,093 24,393 * YTO = Fiscal Year to Date Phase V of Southwest Florida, Inc Page 18 of 19 03/31/2011 April 25, 2011 Detailed Staff Reports 11 33 of 44 Naples, Marco Island, Everglades eVB Special Fulfillment Requests by Category For the month of March 2011 Media Month YTD %YTD Film Commission PPD 2011 0 0% Film Commission 0 1 0% Meeting Planners Market Group Fulfillment 0 4 2% Boston Sales Calls 2010 0 16 7% Meeting Planner Kit Fulfillment 4 35 15% Meeting Planner Non-Kit Fulfillment 3 1% Other/Unknown 0 30 13% Meeting Planners 5 88 37% Promotions PPD 2011 17 21 9% PPG 2011 0 0% PPP 2011 8 12 5% Summer VIP 2010 0 13 5% Promotions 25 47 20% Tour Operators Other/Unknown 0 0% Tour Operators 0 1 0% Travel Agents Boston Sales Calls 2010 0 16 7% Other/Unknown 10 4% Peninsula Travel Attendance 2010 0 75 32% Travel Agents 101 42% Grand Total: 31 238 * YTO;;: Fiscal Year to Date Phase V of Southwest Florida, Inc Page 19 of 19 !! -i]" H ~H ;11 H t~ ;q ,. _ .0.0001 i I', I .rot'toto 000 000-10-" colo,"-.')"'"" 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',000 OOOI'01V'~O:~+ioeoo,oo 00 '0(' ."IA!Fto~r.,oo TI~" '''', -"!f 1,1 's I ,; : I!r I I ~ r ~ I ' " I "'"' <>"' "'"'"''' a,,"," <> "'"' _ :: ~.. 0 ~'O!iI Ol~ 0 I;j 0. 0[0 ~~I~"''''''' ~ Ol"'! ~""' 0 ~:!::I'" ~"''' r"" ~ N D ~ Ii " i II I I I' I r l'l _:!I I I I , 1 I r I' ..'00000000'00 ',,'00..', 'I : "'t I, , " , I ~:::::;f:I~lt~h 1" ,III,,' ' I ,: 'I. , ,. ' ,,' I ,:: "l III! ! I~'.,!', '! TI' , 11',','" i ~' il." "1'11." "I ." UI ,. " : I" ..ilt . ,I: ,I , II; ", I' ,Itlll:' ! Ill!lli!II'I! 1111111!11' I !1!!lI'~llllllll!'I'lljIHllillil.lfl II ': AIL} I 11 nIL ~ l~~~~tmJH ""M( Illil! L ~ ArtsNaples World Festival ,4 April 25, 2011 Detailed Staff Reports 11 39 of 44 March 31, 2011 QUARTERLY REPORT . Planning for the May 2012 Inaugural Festival continues. . We anticipate increasing the number of local hotels with whom we plan to have "packages." . The earlier estimate of generating approximately 8,500 room nights is unchanged, . The earlier estimate of generating approximately $10,000,000 in economic benefit to Collier County in unchanged, , . The earlier projection of approximately 11,500 participants ' (including attendees, artists and staff) ,is unchanged, . We have recently completed the screening of candidate firms for website development and maintenance, and have "shortlisted" six firms we believe have the necessary qualifications. We expect proposals early this coming month, and plan to engage the selected firm by mid April, with the twin goals of making an interim improvement to our present website (set up more than a year ago) later in April, and launching the new website in June 2011. . We now have a marketing and public relations plan in place, It includes regional, national and international promotion of the Festival. April 25, 2011;" ': Detailed~,"", ,11n,~, \\"", 40 of 44 ,.' :i'wmT'tJl.' ,~, '*"" \'('" --\h'H,,",~ Golisano Children's Museum of Naples Preliminary Status Report to the Collier County Tourist Development Council Exhibit "8" attachment - April. 4, 2011 Has the planning of this project started? Planning for the marketing campaign began in October 2010 for this project and has since been completed. C'mon's marketing campaign began in January 2011 and will continue through September 2011, At what point are you with the planning stage for this project? Planning has been completed for the marketing campaign and has moved into fulfillment. WGCU: We have secured a $30,000 cash agreement from WGCU to support marketing on their television station, radio, magazine and website, C'mon has completed the creation of the TV and radio spots which began airing in January, C'mon and WGCU have an on-going relationship, Curious Kids is a partnership between C'mon and WGCU Public Media designed to: 1) enhance the educational programs offered to families of Southwest Florida, 2) establish a permanent presence for WGCU's "Curious Kids" at the Golisano Children's Museum of Naples, and 3) increase the impact of both organizations in our community, This is a 5-year partnership, and it is composed of, but not limited to, three primary components: 1) The Curious Kids Exhibit: A space within the Golisano Children's Museum designed for children aged 8-12 with programming that focuses on health & wellness, STEM, the environment, and culture, using PBS resources throughout its curricula, This unique exhibit space has been designed specifically for children aged 8-12 (preteens) in the hopes of expanding their spheres of knowledge, independence, and social interaction, The Curious Kids Exhibit will be open only to preteens, with adult interaction limited to staff and volunteers, An entirely program-focused space is being planned so that Curious Kids is seen not as a static environment, but, rather, as an activity- driven area with the opportunity for continual active enrichment that involves cooperation, communication, and goal-oriented projects, Programming within this exhibit space will center on health & well ness, STEM, environmental issues, and culture, relying also on our PBS partner's educational resources and preteen curricula, An example of a Curious Kids lesson may be staff inviting children to work together on designing, building, and exhibiting a robotics model using various episodes of the PBS program "Design Squad," The Curious Kids Exhibit will also house C'mon's after school program for at-risk children, C'mon will partner with local schools to offer a daily program for children identified as at-risk. The children will be working on monthly projects together with the goal of displaying their end results regularly to family and friends in bimonthly presentations, 2) The Curious Kids TV Show: An exciting television program designed for children, by children, dedicated to exploring the unique environment of SWFL and comparing it to countries and cultures all over the world. Four programs will air each year with a cast of 8-12 year-old principals who base their activities in and around C'mon, WGCU's Curious Kids television show will use the lens of children's natural curiosity to explore April 25, 20.11\, Detailed~>>,,' >>11n"~,,, \.", 41 of 44<., '''': Gv... " . ,y,.if?' -'~Ch'/)m~>~' . the local and global community, The backdrop for the show will be the uniquely crafted exhibits featured at the Golisano Children's Museum of Naples (C'mon) and each show will be themed to match the culture/country featured at the museum's World Cafe, Hosted by kids for kids the show's hosts will interact with children and families at the museum, sing songs, lead activities, share tips on healthy food, play fun games and discover local ecology. Entertaining exterior segments filmed at Southwest Florida's parks, beaches, schools, libraries and community centers will be interspersed with lively scenes captured at the museum, and fascinating tidbits about the people, culture, geography and ecology of the featured culture/ country will be woven throughout the show, Examples of featured countries are Thailand, Germany, Australia, Papua New Guinea and the USA. 3) Three months of PBS-based travelino exhibit soace oer vear dedicated to PBS related exhibits such as; "Clifford the Big Red Dog", "Arthur", "Mr. Rogers' Neighborhood", "Curious George", "Cyberchase", "Bob the Builder and of course, "Sesame Street", For three months out of every year, beginning in 2012, C'MON will house a PBS themed temporary exhibit within its traveling exhibit space, Magazines: The Golisano Children's Museum of Naples will be represented in seven (7) different magazine publications across south Florida, The magazine publications include, but are not limited to, Sarasota Magazine, South Florida Parenting, Cape Coral Chamber Guide and Greater Fort Myers Chamber Guide, The $30,000 advertising budget for these publications began in January 2011, and are distributed to over 500,000 homes, The Golisano Children's Museum of Naples has submitted marketing materials and received approval on those materials from the Collier County Tourist Development Council. C'mon will continue to submit advertising creative throughout the agreement as needed, Will any hotels/motels be utilized to support this project? The Golisano Children's Museum of Naples is working with several magazines, chamber and visitors guides throughout south Florida, These publications are proudly displayed in hotel lobbies and guest rooms, with distribution in over 35,000 guest rooms throughout south Florida, The area hotels include, but are not limited to, Best Western, Comfort Inn, Marriott, Hilton, Holiday Inn and the Hyatt, Once the Golisano Children's Museum of Naples is open to the public, we will work with local hotels, other attractions and the CVB to develop a 'family-friendly Naples' package that includes admission to C'mon throughout a family's visit to Naples, C'mon has established strong relationships with several local hotels including the Ritz-Carlton and Naples Grande Resort and will be working to develop partnerShips with other local hotels, If so, how many hotel room nights will be utilized? C'mon has selected seven magazine publications with a circulation in Charlotte, Glades, Lee, Hendry, Tampa, Sarasota, Ft Lauderdale and Miami. Together these publications will be distributed to over 40,000 hotel rooms, 2 April 25, 201.1 C\ Detailed~11n c', 42 of 44C~J\\.,"fn",.~f\~ " :. 0' ,1" :...." ,(Vi ,.".,'I';,,".'""",~' What is the total dollar amount to date of matching contributions? All matching funds ($100,000) have been secured, What is the status of the advertising and promotion for this project? Advertising and promotion has begun Many of the January publications were released at the end of December creating a great deal of awareness, The marketing campaign continues to develop as many materials are able to change on a monthly basis, Television and radio spots will begin in February, Social Media: The Golisano Children's Museum of Naples is working with a local Ingage Networks, a local provider of enterprise social software for business and government. Ingage Networks has provided C'mon the resources to develop an appealing website, Collateral Material: The Golisano Children's Museum will work with local print vendors in producing inserts, newsletters and rack brochures, The materials have been produced and will be available through spring and summer, 2011, Have you submitted any advertisements or printed pieces to the TOC staff for approval? Please supply a sample and indicate the ad schedule. The marketing campaign utilizing television and radio with WGCU began the week of January 11 th Both TV and radio scripts, as well as produced spot, were approved by the TDC, WGCU TV/Radio Script: The Golisano Children's Museum of Naples arose from one mother's dream of creating an exciting and inspiring place where children and their families will play, learn and dream together. They invite you to join them to make this dream a reality, All that is needed now to make this dream a reality for everyone who will enjoy it is you, (C'mon, Join the Dream!) Funded in part by the Collier County Tourist Development Tax Opening Fall 2011 :";q'" ....., J..,:" .,,--......._---- ,_r.~....,'".., ,._.- .,_~, Approved magazine ad appearing in the monthly WGCU Expressions Magazine, Expressions is distributed to over 25,000 readers, The marketing campaign will continue through September 2011, '1i:rn9e<; -.. ....- 239.514.0084 -""""",an> _w..."_""....._"'."""".,.",,........""'''",,.. """"',....,,,."""l'>....,...""~,,.."""""<''''''..-''''' ""._.........~....^"". .."'...._,""'''"'''",... ""-"..,...".....~"', '...,.'..."""'_.......... ......~ It'. ,~...~"..,., .'~. ~" ~ "'~''''$'' ".~'" ""',.... ,,,,,,,, "#'''1".<'' '",..~ =H_ ,~..'" "",. "H~" ."'~."w"...,...~,,,._j""""'''''''' _"""'" ~,';' ,'..."""".....".._.,_.""''1'....._'''' WGCU Web Ad: The web ad on www.wqcu,orq has been approved and is available today, - tOjJ(!ther1 + +- ,,,t"'''<A.,~"~,,,N,,.'M'''' D~Y~" ,II ,,' 'g:~~ 2a9.514.GQ84 u www.omoo.org ~llIIllllil~"U=-Uil""*",,Ad. @~~~~. - '--""- "...,.._,'-"'^'~ -- An~itinll.in'''';'HtQorw'",n'''''nt",ho..~h,ld'~nMd U'o;.Ia'l>il",. ,Ji;'\'. 'C.:..e", and ""C:',r.'. 1~\I<Olher! '''4- l' .......0 + ." 239.514.0084", ___ . W*'III.1l.lrtnl,OII ,,')~. ..~_ . ~ -. .,....; and' tnij\lU',,! ~ 239.1.114.011ll4 .vww.omor'l.OIll U OJ>ri'VtJl1lIII'::'1i2rtf.!./'mQlIIoo ~ (9~-::-::'::'_ - :.;;.~= ~tliij?ioj, ~ , ~, ~""'. .. . . :y 7:.. '+ I". ~~m9r:-: 2Y:l51iOOe4 -" E (t)~~, I ~-<-a.'::. ;i4,..."".'" April 25, 2011>. ( Detailed~,.','" ,110~,'" 43 of 44 ..l~m ~, "~j. Go... . ,r" ~(.j,;;,,'n",'"~''''' Approved magazine ad appearing in the Annual 2011 Cape Coral and the 2011 Fort Myers Visitors Guide, Both guides have been printed and distributed, Cape Coral Visitors Guides distributes 15,000 including 3 hotels, Fort Myers Visitors Guides distributes 10,000 including 15 hotels, Approved magazine ad appearing in the January and February 2011 Gulfshore Life Magazine. Gulfshore Life Magazine distributes to over 7,000 guest rooms in the area, The marketing campaign will continue through April 2011 beginning again in August 2011 ending with the September 2011 issue, Approved magazine ad appearing in the Annual 2011 Naples, Marco Island & Everglades Visitors Guide and website, The guide have been printed and distributed, The Naples, Marco Island & Everglades Visitors Guides distributes 100,000 copies, including hotels Approved magazine ad appearing in the monthly South Florida Parenting Magazine, Over 95,000 copies are distributed to over 2,400 locations monthly in Miami-Dade, Broward and the Palm Beach counties, including an additional 2,000 copies to expos and fairs, The marketing campaign will continue through September 2011, I April 25, 2011" , Detailed~,'^,,' , 11n~" \', 44 of 44 i' i""~' 1\i?~ Gm.." :', '.,: ': >?{if/? -q<:sano';;"/)H;'i:S~- ~m9~ "- --' AIlIEllTO EN EL OTOflO DE 2011 'Or ':At Alo< i;%'''''*'-f ~.~~ Approved magazine ad appearing in the monthly Hispanic D'Latinos Magazine, The marketing campaign will continue through September 2011, Approved magazine ad appearing in the annual Discover Florida Magazine, Discover Florida is an annual publication with a projected readersip of 250,000 per quarter, :l:llllBl....3OI4 --.......>: -.........--...-"'..""."'. i';)~ '?Lt]S;;;:n;;;;;~-:f:::;:- t ~~:fF~,;.:~,;".... '.~_'_H_"'"""__ Approved magazine ad appearing in the annual 2011 Naples on the Gulf Visitors Guide. ap.ntng FeIf 2011 ~ri9{'\" Naples on the Gulf is displayed in several tourists and seasonal locations, producing over 85,000 copies, r"~ FIll 2011 Of' ,.r.,k,'" "", ..,. ,~~m~"" ,^","", I', ',' .'"".~__ _,.".'0 "_..,, -..~. 1'- ' ~.. II "'9.514.0004 "'-''''''''''''''1I~ t'l' r.'" ~ I" '. q ! ::;.t-- '~E:',~_~t. Approved magazine ad appearing in the monthly Sarasota Magazine Sarasota Magazine distributes to over 10,000 guest rooms in the area, The marketing campaign will continue through April 2011 beginning again in August 2011 ending with the September 2011 issue, How has the public interest for this project been up to this point? There has been positive feedback with the C'mon TDC marketing campaign, Residents and visitors of Collier County are eager to visit the Museum, currently under construction, The Museum has received numerous inquiries from excited out-of-state families visiting or families planning their visit to the area, 5