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TDC Agenda 03/28/2011 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 MARCH 28, 2011 9:00 a.m. Collier County Commission Chambers * These Items Require TDC Action 1. Call to Order - Chairman Hiller 2. Pledge of Allegiance 3. Roll Call 4. Changes and Approval of Agenda 5. Approval of TDC Minutes a. *ReQular MeetinQ February 28, 2011 6. New Business a. *Online Travel AQencies lOTA's) Class Action Settlement b. *Tourism Week Proclamation c. *New Proposed Meeting Schedule 7. Old Business a. CateQory A (Fund 183 & 195) Additional Financial Reports b. FEMA Reimbursement Status Report c. *TDC MeetinQ Policv on Presentations d. County Attorney Finding on TDC Ordinance Amendment Status e. Conde Nast Report 8. MarketinQ Partner Reports a. Tax Collections b. Research Data Services c. Paradise Advertising d. Miles Media - Website Activity e. Sales & Marketing Technologies - Search Engine Optimization f. Phase V - Fulfillment Services 9. Tourism Staff Reports a. Director b. Sales & Marketing c. Public Relations & Communications d. Film Office e. Sports Marketing f. International Representatives g. Visitor Centers 10. Detailed Staff Reports 11. Public Comment 12. Council Member Discussion 13. Announcements - Tourism Awards Luncheon - May 11, 2011 - Marco Island Marriott - 11:30 am to 1:30 pm 14. Next Scheduled Meeting Date/Location - April 25, 2011 - 9:00 a.m. Collier County Government Center, Administration Sldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 15. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-S3S0. Public comments will be limited to 5 minutes for each speaker unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. February 28,2011 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 28, 2011 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building 'IF" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Georgia Hiller Vice Chairman: Murray H. Hendel Susan Becker Jerry Gibson Clark Hill Rick Medwedeff Robert Miller Ed (Ski) Olesky John Sorey III ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator February 28, 2011 1. Call to Order - Chairman Hiller Commissioner Hiller called the meeting to order at 9:02 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Jack Wert noted: · The Executive Summary for Item #6.a has been revised. · There are two additional attachments for Item #7.a · He submitted a copy of the most recent "Smith Travel Research Report." Commissioner Hiller moved to approve the Agenda subject to the following change: · Item #7.a to be heard as Item #6.c and deletion of the term "Informational Only." Second by Mr. Hill. Carried unanimously 9 - 0 5. Approval of TDC Minutes a. Regular Meeting January 24, 2011 Ms. Becker moved to approve the minutes of the January 24,2011 meeting. Second by Mr. Hill. Commissioner Hiller reviewed the minutes and requested: · The County Attorney check on the status on the Doctors Pass North Jetty Rehabilitation Contract (#11-5634) and report back to her. · Under item VI.5, "Immediate Use of Emergency Advertising Funds from Ordinance Amendment" - The County Attorney's office verify the TDC ordinance was amended as necessary to allow the immediate use of funds that may have been made available by reducing the Emergency Advertising Funds ceiling (Fund 196). Carried unanimously 9-0. 6. New Business a. Easement Agreement Form Gary McAlpin, Director, Coastal Zone Management presented the Executive Summary "Recommendation for the Tourist Development Council (TDC) to approve a form easement agreement for use between Collier County and the beach front property owners requiring the property owners to provide public beach access in exchange for major beach renourishment, vegetation planting and dune restoration to the subject property" dated February 28, 2011 and document "Easement and Agreementfor Beach Renourishment, Planting, Dune Restoration, and Public Beach Access" for consideration. He noted: · On May 11, 2010 the Board of County Commissioners directed staff to propose a "public access easement" to allow the public to access private beach property in instances where public funds are expended for private beach renourishment. · Currently, private property owners may restrict public access to these areas. 2 February 28, 2011 · Previous projects for renourishing beach areas on private lands have been subject to easements for construction equipment access and placement of sand, not public access. · The Coastal Advisory Committee (CAC) has agreed to the concept. · The proposed easement is for the County Beaches, City of Naples Beaches and Marco Island Beaches, in areas where public funds are expended for renourishment. · The proposed easement would be "perpetual." · Under the proposal, if the private property owner does not agree to the easement, the County will not expend the funds for renourishment on their property. · One concern is if the easement is not executed, and the private beach area is not renourished, it may compromise other renourished beach areas. · Another concern is obtaining the necessary environmental permits for renourishment may be difficult should the private areas not be proposed for renourishment. . Staff is seeking direction from the TDC. Mr. Sorey, Chairman of the CAC, expressed concern on the viability of obtaining the easement, especially with it being in perpetuity, as even construction easements are difficult and time consuming to obtain. He recommended the County consider providing a term limit (i.e. 20 years) for the easement. In addition, the CAC recommended the easement be voided should the funding for renourishment be terminated. Commissioner Hiller expressed concern that the easement is "overreaching," and the City of Marco Island and the City of Naples have not approved the document. Commissioner Hiller moved (to recommend the Board of County Commissioners) to not approve the agreement. Second by Mr. MedwedejJ. Carried unanimously 9 - O. Gary McAlpin clarified the easement will be brought forward to the Board of County Commissioners, staff will inform them of the TDC recommendation and request direction from the Board of County Commissioners. b. TDC Board Member Nomination Recommendations Jack Wert presented the Executive Summary "Tourist Development Council (TDC) Appointment Recommendations/or Pending Vacancies" dated February 28, 2011. He noted there are two Tourist Development Council terms scheduled to expire (Robert Miller and Clark Hill). Mr. Miller and Joel Kessler have applied to fill the pending vacancy for the "Non Owner /Operator, non-tax collecting" seat and Mr. Hill has applied for the "Owner-Operator collector" seat. Commissioner Hiller moved to recommend the Board of County Commissioners appoint Robert Miller and Clark Hill to the Tourist Development Council. Second by Mr. Medwedeff. Carried unanimously 9 -0 . c. FY 11 Ql Financial Review It was noted that the item was revised on the agenda to an "action item." 3 February 28,2011 Colleen Green, Assistant County Attorney stated, in her opinion, even though the item was listed on the agenda as "information only," ample public notice has been provided to allow "action" on the item. It was noted Crystal Kinzel, Director of Finance and Derek Johnssen, Chief Accountant, Clerk o.fCourts were present. Jack Wert presented the Executive Summary "Ql Fiscal Year 11 Financial Review" dated February 28,2011. He provided an overview of the fund balances. Under Council member discussion, the following was noted: · Consideration be given to providing the financial data presented to the CAC regarding the current status of Fund 195 and 183 (current fund balances and proposed and existing expenditures for the current fiscal year on each capital project.) · Staff to provide an update on Fund 195 - "Personal Services" expenditures. · Under Fund 194 - Group Advertising, expenditures be separately accounted for, including a report on the "Return on Investment." Discussion occurred on the circumstances of the approval of the Collier County Freedom Memorial Grant. Colleen Greene, Assistant County Attorney reviewed an April 5, 2008 County Attorney memo which outlined the circumstances under which the grant could be approved. Jack Wert noted, at the time, the TDC and BCC recognized the Freedom Memorial as a "Non-County Museum, " eligible for grant funding. Commissioner Hiller: · Requested the County Attorney and Finance Department to research the history of the Freedom Memorial Fund Grant, including the group's organizational structure. She expressed concern that the original application submitted to the TDC may not have contained accurate information. If the grant was awarded inappropriately, the funds should be returned to the county. · Requested Coastal Zone Management staff, provide an update on the status of the FEMA reimbursement funds for county beach repairs as a result of hurricane damage. This item to be placed on the next agenda. Commissioner Hiller moved to approve the "Ql Fiscal Year 11 Financial Review" presented by Staff subject to the following: 1. Under Fund 184,- Marketing and Promotion, the data reflect the Marketing Expenses dedicated to "Group Sales Marketing" and; the $500,000 of Emergency Funds allocated to Group Marketing be separately identified and Staffprovides quarterly subsidiaries on how the funds were expended and a Return on Investment report on the expenditures. 2. The County Attorney and Finance Department provide an explanation on how the (TDC) funds were disbursed with respect to the Freedom Memorial Fund and the 4 February 28, 2011 Marco Museum, to ensure the disbursements were legally compliant and ifnot, to recommend how the funds would be reimbursed and reallocated to Non -County Owned Museums. 3. Fund 195 and 183 - the data be revised to reflect the current balance/budgets and a subsidiary be provided with respect to the budgets for the projects approved and the amounts to be expended. The TDC to receive the same information provided to the CA C for these budgets. Second by Mr. Medwedeff. MotionfaUed 3 'yes" - 6 "no." Mr. Miller, Mr. Sorey, Mr. Hendel, Mr. Gibson, Ms. Becker and Mr. Olesky voted "no. " Mr. Sorey moved to approve the "Q1 Fiscal Year 11 Financial Review" presented by Staff subject to the following: 1. Under Fund 184,- Marketing and Promotion, the data reflect the Marketing Expenses dedicated to "Group Sales Marketing" and; the $500,000 of Emergency Funds allocated to Group Marketing be separately identified and Staff provides quarterly subsidiaries on how the funds were expended and a Return on Investment Report on the funds expended. 3. Fund 195 and 183 - the data be revised to reflect the current balance/budgets and a subsidiary be provided with respect to the budgets for the projects approved and the amounts to be expended. The TDC receive the same information provided to the CAC for these budgets. Second by Mr. Hendel. Motion carried 8 'yes" -1 "no." Commissioner Hiller voted "no. " Break: 10:24 am Reconvened: 10:35 am 7. Old Business None 8. Marketing Partner Reports 1. Section I - Marketing Partners a. Tax Collections - Jack Wert Jack Wert provided an overview of the Tourist Tax Collection Report. Commissioner Hiller moved to approve the Report ("Tourist Tax Collections - Collier County Tax Collector" dated February 28, 2011) as presented. Second by Mr. Hill. Carried unanimously 9 - O. b. Paradise Advertising Cedar Hames, Lee Goddard and Kara Schawk of Paradise Advertising provided an overview of the "Advertising Report" dated February 28,2011 on the existing and proposed marketing campaigns, including online, print and television media. 5 February 28, 2011 Commissioner Hiller expressed concern on the coverage dedicated to Collier CountylNaples by "Conde Nast Traveler" magazine. It did not mention Collier County or Naples. She provided copies of the following online articles published February 11, 2011 on www.concierge.com: · "Florida Now: "The Comfort of Strangers " · "Florida Now: "See and Be Seen" . "Florida Now: "Bal Boutique Bliss . "Florida Now: "Best of the West" . "Florida Now: "Orlando Blooms" . "Florida Now: "Miami's Water Music" . "Florida Now: "Battle of the Beaches" . "Florida Now: "The Shell Game" · "Florida Now: "Your Own Private (ish) Islands" · "Florida Now: "South Beach. Islandsfor Everyone, the Forgotten Coast" Paradise Advertising staff reported, due to other issues, the magazine is providing free publicity in an upcoming issue. Discussion occurred on whether the allocation of funds within the marketing and promotion budget should be reviewed to ensure they are providing the best return on investment. Commissioner Hiller movedfor the Tourist Development Council toform a Subcommittee to review the allocations by category (Group Sales, Winter Campaign, Summer Campaign, etc.) of the Marketing and Promotion Fund. The following members to be appointed to the Subcommittee: Commissioner Hiller, Robert Miller, Jerry Gibson, Rick Medwedeff, and Clark Hill. Second by Mr. Hill. Carried unanimously 9 - O. It was noted the subcommittee will report back to the full committee at the April meeting with a preliminary assessment. c. Research Data Services - Dr. Walter Klages Dr. Klages presented the "Collier County Tourism Research - January 2011" Report, including the "Smith Travel Research Report" January 2011. He noted he will supply interview data on what influences travelers to choose the area as their destination at the next meeting. In addition, a copy of the year-end Smith Travel Research Report will be provided for information purposes. Commissioner Hiller moved to approve the Report ("Collier County Tourism Research - January 2011" prepared by Research Data Services, Inc. dated February 28, 2011) as presented. Second by Mr. Gibson. Carried unanimously 9- O. d. Miles Media - Website Activity - Jack Wert 6 February 28, 2011 e. Sales and Marketing Technology-Search Engine Optimization - Jack Wert f. Phase V - Fulfillment Services - Jack Wert Commissioner Hiller moved to approve the Reports submittedfor items 8.d.e.f. ("Web Site - Miles Media Group; Search Engine Services," - "Sales & Marketing Technologies, Inc.," - "Fulfillment Services dated February 28, 20ll'? with the condition thatfuture reports include an analytical summary representing material deviations. Second by Mr. MedwedejJ. Carried unanimously 9 - O. 9. Tourism Staff Reports Mr. Hendel left the meeting at 11:56 am Staff provided and/or submitted the following reports by department: a. Director - Jack Wert b. Sales and Marketing - Debi DeBendetto c. Public Relations and Communications - JoNell Modys d. Film Office - Maggie McCarty e. Sports Marketing - Nicole Curran Mr. Sorey left the meeting at 12:01 pm f. International Representatives - Jack Wert g. Visitor Centers - Nancy Kearns Commissioner Hiller moved to approve Items #9a - #9g as presented with exhibits. Second by Mr. Olesky. Carried unanimously 7 - O. 10. Audience Discussion None. 11. Council Member Discussion None 12. Detailed Staff Reports Mr. Hill moved to approve the "Detailed Staff Reports" as submitted and publicly available (online). Second by Mr. Olesky. Carried unanimously 7-0. 13. Next Scheduled Meeting Date/Location - March 28, 2011 - 9:00 a.m. Collier County Government Center, Administration BLDG. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 Commissioner Hiller moved/or the next meeting of the Tourist Development Council to be held on March 28, 2011 at 9:00am. Second by Mr. MedwedejJ. Carried unanimously 7 - O. 7 February 28,2011 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:10 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Commissioner Georgia Hiller, Chairman These minutes approved by the Board/Committee on as presented or as amended 8 March 28, 2011 New Business 6 - a 1 of 1 EXECUTIVE SUMMARY Report on Class Action Lawsuit Settlement with On Line Travel Agencies (OTA's) OBJECTIVE: Review with TDC the recent settlement between Monroe County and the participants in a class action lawsuit against the On Line Travel Agencies (OTA's). CONSIDERATIONS: Collier County participated in a class action lawsuit brought by Monroe County (Florida Keys) against the major OTA's to recover lost tourist development tax revenue. The OTA's have traditionally collected the taxes due on only the wholesale portion of their on-line hotel booking transactions. Collier County BCC and the Tax Collector agreed to participate in this lawsuit in 2009. A recent settlement by the OT A's brought each participating County in the class action suit a portion of their claims for lost Tourist Development Tax revenue. Collier County's settlement has been received and distributed to the various funds that share in the Tourist Development Tax revenue. The following is a breakdown of the amounts deposited in each fund on February 24, 2011: Fund 193 (Non-County Owned/Operated Museums) Fund 194 (Tourism Department Administration) Fund 195 (Beach and Inlet Management Fund 183 (Beach Park Facilities) Fund 184 (Tourism Advertising & Promotion) Fund 198 (County Owned Museum Operations) $ 13,521.32 $ 65,949.09 $190,161.35 $ 93,661.56 $141 ,911.46 $ 62,441.04 $567,645.82 Total FISCAL IMPACT: $567,645.82 has been deposited into the funds above as Miscellaneous Income. Use of these funds in the current fiscal year may require a Budget Amendment to recognize these funds and to move them to an operating line. RECOMMENDATION: Staff requests the TDC review the receipt of these funds and recommend appropriate action. SUBMITTED BY: Jack Wert, Tourism Director March 28, 2011 New Business 6 - b 1 of 2 EXECUTIVE SUMMARY Recommend Approval of Proclamation for National Tourism Week OBJECTIVE: Recommendation for Adoption of Proclamation for National Tourism Week. CONSIDERATIONS: Annually we ask the Collier County Commission, the Naples City Council and the Marco Island City Council to adopt a Proclamation recognizing the contributions of the tourism industry on Collier County. This Proclamation will be read at the Ninth Annual Tourism Awards Luncheon on May 11, 2011. Staff has drafted the attached Proclamation for 2011 and will submit it to the BCC office for adoption at the April 12, 2011 County Commission meeting if so recommended by the TDC. FISCAL IMPACT: There is no fiscal impact from this action. RECOMMENDATION: Staff recommends adoption of the Proclamation for National Tourism Week. PREPARED BY: Jack Wert, Tourism Director March 28. 2011 New Business 6 - b 2 of 2 PROCLAMA TION WHEREAS, the travel and tourism industry is the largest industry throughout Florida, employs more than 1 million people, and produces more than $65 billion in travel-related spending in Florida; and, WHEREAS, the travel and tourism industry supports the vital interests of Collier County, Florida and the LJnited States, contributing over 30,000 jobs and nearly $900 million in wages to our community, economic prosperity, peace, understanding, and goodwill; and, WHEREAS, 1.4 million visitors contributed nearly $1.2 billion dollars to the economy of Collier County in 2010; and, WHEREAS, it is in the best interest of the citizens of Collier County to be informed of the direct and indirect benefits derived from visitors to our community; and, WHEREAS, in acknowledgement of Collier County's outstanding beaches; golf; shopping; restaurants; art and culture and nature activities, travel and tourism is a vital economic engine to our community and to the quality of life of our citizens; and, WHEREAS, May 7h through May 13'h, 2011 is being observed throughout the state of Florida and the LJ. S. as National Tourism Week; and, WHEREAS, in view of the outstanding economic, social, and cultural contributions of the travel and tourism industry to the citizens of Collier County, it is fitting that we recognize the importance of this industry to our community. NOW THEREFORE, be it proclaimed by the Board of County Commissioners of Collier County, Florida, that May 7h through May 13'h, 2011 be designated as TOURISM WEEK IN COLLIER COUNTY DONE AND ORDERED THIS _th Day of April, 2011. BOARD OF COLJNTY COMMISSIONERS COLUER COLJNTY, FLORIDA FRED COYLE, CHAIRMAN A TrEST: DWIGHT E. BROCK, CLERK March 28, 2011 Old Business 7 - a 1 of 6 EXECUTIVE SUMMARY Review Additional Tourist Tax Category A Fund 183 and Fund 195 Financial Reports OBJECTIVE: Review additional financial information related to the Beach and Inlet Management projects and the Beach Park Facilities projects. CONSIDERATIONS: At the February 28, 2011 Tourist Development Council (TDC) meeting, additional information on project budgets was requested from the Coastal Zone Management Department for review at the March 28, 2011 TDC meeting. It was requested that the reports that are reviewed with the Coastal Advisory Committee (CAC) on a monthly or periodic basis also be presented to the TDC. FISCAL IMPACT: No fiscal impact at this time. RECOMMENDATION: Review additional Tourist Tax Category A, Fund 183 and Fund 195 financial reports. SUBMITTED BY: Gary McAlpin, Coastal Zone Management Director co ;:1"- o en N~ 00 C N'(jj .r. :J (,)lXlCO ro32o :20N t/) .... U Q) '- e Q. Q) u c ns c Q) .... ~ .5 ~ ns ~::E o.c ~ u o ns N Q) )-tt1 LL : ~ - 11. <( en E ~ el e 11. ';q .. o C III C u: E e ..... ... ... oa N N 'i 1;; 'tl Q. :::l ~ o C) Q) .... ns o o o t- .l!l C .. E E o (,) :l 1) z ~ .. u: tl .. "e- ll.... 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'" .. c: $ a: 'i \ G c: .. r: ::> March 28, 2011 Old Business 7 - b 1 of 5 EXECUTIVE SUMMARY Review FEMA Reimbursement Status Report OBJECTIVE: Review status of the various requests by Coastal Zone Management Department for FEMA reimbursement. CONSIDERATIONS: The Coastal Zone Management Department has been working with FEMA for some time to resolve several reimbursement request issues. These requests are for storm damage over the past several years. At the February 28, 2011 Tourist Development Council (TDC) meeting, a current, detailed status report was requested to be presented to the TDC at the March 28, 2011 meeting and at subsequent TDC meetings when that status changes. The attached report is presented for that review. FISCAL IMPACT: To be determined based on the outcome of the reimbursement requests to FEMA. RECOMMENDATION: Review FEMA Reimbursement request status report. SUBMITTED BY: Gary McAlpin, Coastal Zone Management Director March 28, 2011 Old Business 7 - b 2 of 5 FEMA update for the Toe as of 3/15/2011 Status is as follows: 1. Hurricane Wilma and Katrina - In 2010, the county received additional funding of $9,775,103.49 as a result of additional costs incurred as a result of Hurricanes Wilma and Katrina. This was the culmination of a 5 year long effort to secure reimbursement for incremental costs from these storms. 2. T5 Gabrielle - On November 24, 2010, Collier County submitted the second appeal to the Florida Department of Emergency Management (FDEM) to reevaluate relevant additional costs for beach renourishment as a result of TS Fay. The first appeal was denied by FEMA on what we believe were in appropriate grounds. FDEM has approved our second appeal and it has been forwarded on to FEMA for consideration. If approved, the additional amount reimbursed would be $9, 863,312. A copy of the Briefing report prepared for Leo Ochs for his Washington Congressional visit is attached. This item should be resolved by the end of 2011. 3. Reimbursement to FDEP - Upon resolution of the TS Gabrielle appeal, the County will be required to reimburse to FDEP Cost Share payments from FDEP contract 05C01 and 07C01. The amount cannot be determined until TS Gabrielle is resolved but the payment received from FDEP was $3,800,000. 4. T5 Fay · On PW00561 for Marco Island Beach restoration ($2,822.578.00 in eligible funding) we have begun the conceptual design and permitting process. We need to submit and receive permits from FDEP, USACE, a Biological Opinion (BO) from FWS and concurrence from FWC in addition to letters of consistency from Collier County conformance to all local codes and regulations. This letter of consistency will involve significant environmental studies. We have spent $100,000 so far on our modeling and conceptual designs to submit a permit application. Permitting is expected to take two years March 28, 2011 Old Business 7 - b 3 of 5 to complete with beach renourishment expected to take another year. · On PWOl146 for the main Beaches in Collier County (Vanderbilt, Park Shore and Naples Beach; $7,982,133.96 in eligible funding) we are developing the conceptual design by modeling the coast and our hot spots locations. This will lead to a conceptual design in 4 months which will lead to final design and permitting within the next 18 months. As above, we will submit and receive permits from FDEP, USACE, a Biological Opinion (BO) from FWS and concurrence from FWC in addition to letters of consistency from Collier County conformance to all local codes and regulations. This letter of consistency will involve significant environmental studies. We have spent an additional $100,000 on this effort for these beaches. Beach renourishment will be complete within 3 to 4 years. · I had intended to start our quarterly bill for the first time for both these PW activities at the end of this current quarter. Gary McAlpin 3/15/2011 March 28, 2011 Old Business 7 - b 4 of 5 2/25/2011 Talking Points - Collier County's Second FEMA Appeal for Tropical Storm Gabrielle Beach Reconstruction Costs (Federal Disaster DR-1393 and PW's 566 and 673). Summary 1. FL Dept of Emergency Management (FDEM) is recommending that Collier County's second appeal of the FEMA denial of sand replacement costs from TS Gabrielle be approved. 2. To date (2/25/2011), FEMA has not made a decision on this request. Background 1. TS Gabrielle was an approved FEMA disaster that caused significant damage to Collier County beaches. 2. PW's (566 and 673) were written and approved by FEMA to reimburse Collier County for the costs to reconstruct our beaches. These same beaches were later damaged by Hurricanes Wilma and Katrina. 3. In 2009, the PW's were closed out; · Without Collier County's knowledge · With a large difference between the County's reconstruction Costs and the obligated amounts. · Without accounting for future environmental or turtle monitoring that were indentified and required by state and federal law. 4. During the first appeal, FEMA's the Regional Administrator; · Approved $23,966 to cover future environmental/turtle monitoring costs · But denied $9,188,471 in beach reconstruction costs because: i. FEMA felt that there was no basis for attributing to additional damage to TS Gabrielle ii. FEMA claims the county was "Iocked into" the original sand replacement values in version "0" of the PW because we did not object in 60 days of the obligation date of 7/8/2004. Discussion 60 day Objection Period 1. FEMA interpretation as outlined above is incorrect as per FEMA policy now and also in 2004. 2. The original obligation is not intended to be a lockdown amount. Project scope and costs change over the life of a project. 3. 60 day appeal countdown from obligation is contra to established current practices of scope and costs modified during the life of a project. Countless examples exist in FI to document this. 4. The PW cannot be partially closed out. By approving the Additional environmental/turtle monitoring FEMA admits that the PW is still open. March 28, 2011 Old Business 7 - b 5 of 5 Discussion on Attributing additional beach damage to TS Gabrielle 1. The first appeal rejection by FEMA states that we did not provide a basis for attributing the additional damage/cost s to TS Gabrielle above what was originally identified. 2. Included is a study prepared by Coastal Planning and Engineering which lays out an approach to appointing damage to the three federal disasters between 2001 and 2005. 3. FDEM agrees with this approach 4. The study identifies a method of attributing cost to other weather events during the period of 2001-2005 which were not federal disasters so that all the costs during this period of time was not attributed to the three federal disaster storms. Normal annual beach maintenance costs were deducted from storm damage costs. Relief Requested 1. Grant additional costs consistent with the new versions of the PW's filed with FEMA; DR 1393; PW- 566 for an additional $8,534,565 and DR 1393; PW 673 for an additional $653,932. Both totaling $9,188,497. 2. Approval of the second appeal March 28, 2011 Old Business 7 - c 1 of 2 EXECUTIVE SUMMARY Review for Adoption a Policy on Speakers Appearing Before the Tourist Development Council OBJECTIVE: Review for possible adoption a policy covering speakers appearing before the Tourist Development Council (TDC). CONSIDERATIONS: Speakers from the community and from the tourism industry periodically request to speak at TDC meetings. At the January 23, 2011 TDC meeting, there was discussion about adopting a policy to cover the types of presentations that are appropriate at TDC meetings and the length and content of those presentations. Staff has done some research and is proposing the policy below to be incorporated into the TDC minutes as a meeting policy for the future. · Presenters coming before the TDC must present their remarks and/or presentations to the Tourism Director 10 days before the scheduled meeting at which they wish to appear. · The Tourism Director, in discussion with the TDC Chairman, will determine if the presentation is appropriate and will notify the requesting speaker of their finding. · Content for presentations must have a valid public purpose and must further the promotion of tourism in Collier County. · If the presenter's request is for tourist tax funding, a formal written request, using the tourist development tax grant application form must be presented at least 60 days prior to the scheduled TDC meeting where the request will be made. This is to allow time for the request to follow the prescribed grant request procedure. · Presentations will be limited to 15 minutes unless additional time is granted by the TDC Chairman. · TDC members may interrupt and/or stop any presentation that includes matters that need not be considered by the TDC. The TDC Chairman may, unless overruled by a majority of the TDC members present, restrict or terminate presentations which in the Chairman's judgment are frivolous, unduly repetitive or out of order. · During and after a speaker's presentation, the Council members will have an opportunity to comment or ask questions or seek clarification. The Council Chairman may also ask staff to comment, ask questions or seek clarification. · Members of the public that wish to address the TDC during the Public Comment portion of the agenda must complete the registration form before the meeting begins. Speakers will be limited to 3 minutes of time each. The TDC Chairman may extend this time, if warranted. March 28, 2011 Old Business 7 - c 2 of 2 FISCAL IMPACT: No fiscal impact RECOMMENDATION: Review for Adoption a Policy on Speakers Appearing Before the Tourist Development Council (TDC). SUBMITTED BY: Jack Wert, Tourism Director March 28, 2011 Old Business 7 - e 1 of 13 EXECUTIVE SUMMARY Review of Conde Nast Advertising Insertion OBJECTIVE: Review the insertion of an advertisement in Conde Nast magazine in February 2011. CONSIDERATIONS: Paradise Advertising and Marketing, Inc. placed an advertisement in Conde Nast magazine on behalf of the Naples, Marco Island, Everglades Convention & Visitors Bureau with added value offerings from the publisher in their February issue. Some of what was negotiated by Paradise Advertising was not delivered by the publication. In negotiations with the publisher, Paradise Advertising has been offered an additional insertion in the May issue of Conde Nast magazine at no charge. The Paradise team will review what was negotiated with the TDC at the March 28, 2011 meeting. FISCAL IMPACT: No fiscal impact. RECOMMENDATION: Review of Conde Nast Advertising Insertion. SUBMITTED BY: Jack Wert, Tourism Director [ 0) 00 CO t 0- ~ :; ~ . t ~~: 0 =: ~ ~ ~~ "6 0 ~~ ..0 "....... 0) Vl ~ U 0) CO 3 \0J- \... 0 Vl . . CU - -0 - ~ - 0 0) 0) CU '+- ..0 -0 ::> 0 0 .- -0 0 ~ <.( ~ U 0 Vl ... ..0 :>- 0) "'-' 0 "....... :J Vl 0 :J Vl :J - 0 ~ Vl -0 cO co 2. ~ ...... / ~ c 0 0) .- ('Q Vl 'CU 0) , 3 c -0 :::> ...... .- co 0- 0 00 t:. 0 Ln co -0 0 ......"., 0 N 0 ...... 0) u ~ 0 ......"., 0 ~ ...... 0 ... co c ...... 00 00 0 .- 0 .- ~ C N ...... -0 .- -'J'r $:. 0 0) 0 ...... ...... 0) ...... Vl . . u .- 0) .- 0) E t; - . . 3 .- :J -0 Z ~ 0) 0 co u - 0) -0 ~ - .- co Vl co - -0 "....... '+- ..0 :::> :::> co - Vl Vl , ~ $:. 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U ...,.. .-- 2 ~~~ ~~~ oS c: ~ ~ ~ o N tG :::::--.- \.-"0 ('Qi ::;) \.- ..0 Q) \J- ~~ ~'C"" 'C"" ~"C""ct) ct)CO 'C""COO') +J c: G) C ::: +J\;; c:- G) :s s't - .- f~~ f G)u-G)G) c: 0. c: c: c: :l c: c: !!o!!!! 0-",,0-0- en C) en en c: +J c: c: ~~~~ G) "" G) G) iiii ~~ ct)ct) en en ~ 'C"" ~ ',p 'C"" ',p o ~ 0 co-C e. 0- e. 0-0-0- ~ N "C"" ~ o ~ "0 c: tG (; March 28, 2011 Tourism Staff Reports 9 1 of 28 , , , #' f". !' I , 1 . I \ ~: ill !tiff! fr r::.,,' :', t;;. N:a~ M:ano "kind ~Evr~lot;~~' DIRECTOI{'S REPORT RECENT ACTIVITIES - MARCH Bob Harden Radio Interviews-WGUF-FM Destination Marketing Accreditation Program Marketing Committee Rookery Bay Video Shoot Stars in the Arts A wards Luncheon Collier Lodging & Tourism Alliance Board Meeting ITB Trade Show in Berlin Meetings with 25 Tour Operators Met with 50 travel writers at Visit Florida Media reception Project Innovation- Quality of Place Florida Association of CVB' s Past Chairman Conference Call Destination Marketing Accreditation Program Board Meeting March 28, 2011 Tourism Staff Reports 9 2 of 28 I ~ ~ 1/ ' . . ; t } ~ . "J ~/' r:., : .t;;;.. N;tpln MilIcU) l\t.1nd ~ f:..rrp......'~ SALES DEPARTMENT- Debi [)cBcncdctto and Jennifer t,cslie Industry Relations - Sales · Planning Connection Show Gainesville Attended - a good connection was made here with a National Planner Company who may bring 15 planners from various feeder cities in for a Fam - I am working on that . TSAE Tallahassee represented by GreenLinks Golf Resort for CVB . Set two Meeting Planner Fam itineraries for August and October . Worked on new $ 500 K funding plan and policies · Fam Committee Meeting March 17 sets 5 Fam dates . Site with Travel Impressions · Two Meetings with Collier County Hotel & Lodging Assn . Assisted with Visit Florida Welcome Center Managers Fam · Meeting with planner Teri Besse for Florida Shores Conference support New Product Development . South American Sales Missions Complete We called on 3 and hosted 5 Tour operators in Orlando Feb. 16 Action Travel, City Tours, Rosebud Tours · We hosted 9 Tour Operators in Miami March 21 Best Day Travel, Majestic Travel Group, New World Travel, Petty Tours, Vacation USA tours and Allied T Pro NMIE CVB, Hilton Naples, Naples Bay Resort and Inn at Pelican Bay presented · Brazil Sales Mission with Visit Florida is planned for March 26-31 · Preparation for Hotelbeds Sales Mission in Orlando April - 5 hotel partners - prep Power Points and gifts for Tour operator 300 attendees March 28, 2011 Tourism Staff Reports 9 3 of 28 , " '\, " ell \" r ' t t! I ~ f .> ") , laiIII~ ~&. '10 . ~ ~., ~ @ "Lm u I uzmd . Hotelbeds hotel partners include Inn on Fifth, Naples Bay Resort, LaPlaya Resort, Hilton Naples · Research, assisted Klages with ideas for planner focus groups and hotel sales team focus groups, Promotions . Naples Botanical Gardens Wedding -voting on line began March 4 on ParadiseCoast.com website . Alan Maltz project continues . Visit Florida Come Fly promo RFP's and Booked Business . Eight RFP's were sent out to group hotels in this last month with a potential of almost 3,000 room nights . One RFP was recorded as booked to the destination with 147 room nights for a direct Revenue of over $55,000 and estimated economic impact of $125,000 · The sales team of Oebi and Jennifer is doing a much better job of tracking, reporting and follow up in lOSS now that we have had more training and are using it to a higher capacity · We are also seeing past groups that we have assisted are returning to the Paradise Coast same hotels year after year such as Vision Sciences who bring over 1,000 attendees for the third year in a row as well as others and also more repeat planners using the destination and CVB services. · A Motor Coach group of 55 booked Oyster House Restaurant through a CVB lead and Naples Princess reported 4 booked groups through CVB leads · Assisted 13 planners with local information, collateral or venue lead information and one FIT operator from Paris March 28, 2011 Tourism Staff Reports 9 4 of 28 " 4 . ~ ' " j. t , .' , ~ ~ r:,." ~;, r;;;. ~2plr\ Marco fmnd ~ f;~~~\~. PUBLIC RELATIONS & COMMUNICATlONS- ,'oNcll Modvs & An!!cla Aline Publicity Our publicity results this past month have been excellent, as a result of recent destination F AM trips, efforts to reach out to meetings media, as well as opportunist destination publicity as a result of Spot News that went national. FAM RESULTS: New Haven Register- Heavenly Restaurants found on Florida's Paradise Coast, by Stephen Fries Media Value (online) - $459 eVB assisted writer and his video partner on extensive tour of dining and food-related locations, which resulted in this extensive round up, including video features, of many spots in the destination. Story and videos EnRoute (Air Canada Inflight magazine - Quick Trip to Naples, by Jean-Francois Legare eVB arranged F AM itinerary for writer for story that mentions multiple restaurants, hotels, attractions and activities. FOCUS ON MEETINGS: Prevue.com - The Naples, Marco Island, Everglades CVB Announces Group Attendance Push Pick up from eVB's GAP press release on Prevue magazine's online site Smart Meetings - Tropical South Florida, by Maxine Cass Media Value - $1,896.24 eVB assisted writer with what's new and background destination information and interviews with Jack Wert and Debi DeBenedetto. Story Corporate Meetings & Incentives - Welcome Back...Again, by Alison Hall Story profiles Marco Island Marriott and other hotels that have consistent repeat meetings business Story March 28, 2011 Tourism Staff Reports 9 5 of 28 , ?" :,.,;:, . , l r 1 ! L: " ~ ~' ~~~' : c:;.. N.1pln Marn.ld.me! ~ f,Wf~"'~: Prevue - Florida. The Sunshine State Means Business but Don't Forget Your Flip Flops, by Katherine Manfredi Media Value - $4,462.09 CVB provided extensive background info for Paradise Coast section of Florida meetings round up, photos and answers to specific questions. Q & A with Jack Wert. Story is not posted on their online site Convene - Florida Encounter Keeps it Sunny Naples, Marco Island, Everglades mentioned for area's meetings discounts MORE COVERAGE: Paradise Priced Perfectly Winter Campaign Release pick up: Baltimore Sun TravelPulse Daily Sales.fax.com RelocationH otelDeals. com NaplesChamber.org Blogs.PalmBeachPost.com SPOT NEWS: Noteworthy or unusual things that happen in our destination sometimes become national news. Story datelines of Marco Island have abounded this past month. Tired dog in canal saved by dolphins - this story has been picked up by so many news organizations and blog sites there are 41 pages of hits for the story on Google. It was picked up by very high profile news outlets including CNN.com the New York Daily News and the New York Post. Posting of the story on our destination Facebook page had the most "likes" of any other post last month. Woman injured by dolphin jumping in boat - this story has 30 pages of story hits on Google NFL Players on Marco Island - The NFL players meeting on Marco Island created steady coverage by the Associated Press and other news organizations with the Marco Island dateline, due to the breaking news angle related to the lockout by the owners, March 28, 2011 Tourism Staff Reports 9 6 of 28 /A. N:iplfi Marro h1an~ ~ hCf~Ic,~., Media Relations: The bulk of the CVB PR team's efforts are directed at media relations. Press releases are sent out as appropriate and the monthly Paradise Connection eNewsletter is issued to over 700 travel media contacts, BCF handles the bulk of pro-active media relations outreach. The CVB PR staff and BCF each provide responses to incoming inquiries. We also provide press releases and media support for our international offices. Many hundreds of requests for information and photography and other materials are processed each year. Most direct inquiries result in successfully placing our editorial content in stories, News Release Distribution Southwest Florida's Paradise Coast Earns NATJA Praise, 3/1/11 - - picked up by Naples Daily News ParadiseCoast.com Hosts Voting for Naples Botanical Garden's $70,000 "Garden Wedding Giveaway", 3/1 0/11 e-Newsletter Distribution Paradise Connection media e-News distributed March 17 to over 800 media contacts. Paradise Press local industry e-News distributed late March to over 700 industry partner and related contacts, Story Pitches and Info Submissions to Media These represent some of the recent media interactions: Two top national newspapers in Denmark - follow up information and photo request as a result of the airport F AM last month TagetVacations,ca - submitted destination information, deals info and why the area makes sense for Canadians to visit in shoulder seasons Emily Kaufman, KTLA-TV, Los Angeles: Best Romantic Escapes Molly Fergus, ShermansTrave1.com: Gulf Coast beaches Bing Travel: Rooftop Pools (routed pitch opportunity to K, Lane, Inn on Fifth CondeNast Traveler - submitted destination overview copy for consideration for inclusion in May 20 II Florida section, with a note referencing the lack of our destination infonnation in the spring section, Our outreach efforts always include this important publication but we are making a special effort to reach out to more contacts, CondeNast Traveler - followed up with editor met at recent event. Added multiple contacts to Paradise Connection e-News March 28, 2011 Tourism Staff Reports 9 7 of 28 " , " ',i' \' , t f %i It: . 1/IIIf~e.' @ Mano bland Successful Meetings - submitted 300 word advertorial for upcoming issue Association News - submitted extensive information about meetings properties, what's new etc. Smart Luxury Travel- submitted info on new attractions Brazilian media - provided two releases customized for the Brazilian market for use in upcoming sales and media mission to Brazil. Telegraph (UK) - provided statement about our area never being impacted by the oil spill VISIT FLORIDA - provided fact checking for story about Ave Maria Familiarization Trips - Press in the Destination Seeing is believing, and to fully appreciate our destination we make it possible for journalists to experience the area first hand, We do this in a variety of ways, including group familiarization trips hosted by the CVB, and by providing itineraries and other support for individual journalist familiarization trips. Mapa-Mundi.com: As a result ofa contact made at Pow Wow last year, the Editor in Chief and Family Travel Writer for this major Brazilian travel site visited Naples and experienced what there is to see and do. They are very interested in covering what Brazilian's can do outside the major destinations of Miami and Orlando, National Geographic Traveler: The editor of e-Publishing for National Geographic Traveler was visiting family in March, The CVB assisted with arrangements for a behind the scenes tour of the Florida Panther National Wildlife Refuge, Naples Botanical Garden and other points of interests during her stay. Wedding FAM: rescheduled for November, 2011; will be held in conjunction with Naples Botanical Garden "Garden Wedding Giveaway" on 11/11/11 Paradise for Pooch FAM (June 15 - 18): Ginger Warder, SATW and Carolyn O'Neil, Atlanta Journal-Constitution have confirmed. BCF preparing formal email invite to be distributed mid- April; itinerary is in development. Naples Hilton will provide accommodations. Continuing to recruit qualified journalists. Michael McCarthy, Washington Flyer magazine: Journalist plans to visit April or May and will cover family travel and adventure activities Amy Rosenburg, Social Miami: Journalist plans to visit April or May and will cover arts and culture. March 28, 2011 Tourism Staff Reports 9 8 of 28 ". " j@" % ~ '" r' I \ t \' " ~ r:"lF 11 '^- N;J~ .\bru.l bl.1nd ~ I:WfftW~~ Paul Schultz, New York Daily News: Journalist plans to visit April 19-25 and will cover history and culture of the Everglades. OTHER PROJECTS: Journey Through Paradise - this is the support effort to Alan Maltz (the official Fine Art Photographer of Florida and the Official Wildlife Photographer of Florida's) effort to document the beauty of the Paradise Coast with a custom coffee table fine art book, BCF is coordinating the development and production of an interactive website to allow users to accompany, and get inside the head and heart of this distinguished artist as he works to document the unbelievable beauty of our destination. CVB staff is working on promotional efforts related to this project in the destination, Efforts include the involvement of a Journey Through Paradise element in the upcoming City Fest during May in Naples, the launch of the website (estimated May) and ongoing media outreach to promote the project. Coordinated with Quinn & Company to combine efforts on developing a hit list of editorial opportunities involving "best of' type awards. Coordinated collection of vacation packages for use by Governor Scott and VISIT FLORIDA in the Share A Little Sunshine tour, Conferences, Media Missions & Meetings VISIT FLORIDA media reception in Chicago with a total of 12 Florida partners Met with CondeNast Traveler advertising regional rep during her visit to Naples Social Media Twitter followers and Facebook 'likes' continue to increase. Recommendations for social media postings from BCF include posting more photos and asking for more feedback from followers and friends. Please note the social media report for February, attached separately. The PR team is responsible for posting information and maintaining conversations on the destination Facebook Page, Facebook.com/theparadisecoast, and on our main destination Twitter feed, @ParadiseCoast. The CVB PR manager also maintains her own Twitter account, and the CVB utilizes Paradise Advertising's digital team to maintain Twitter feeds for destination deals and meetings, All of the Twitter accounts support and retweet each other's content. Twitter is increasingly the avenue to maintain fast and direct contact with travel media and helps to spread our news and information across social media channels, Facebook provides a good platform to communicate directly with consumers, March 28, 2011 Tourism Staff Reports 9 9 of 28 ~ S \. "", # f ! ~ ~ i t f' ,~ l , ,1' 1 , J/IIf:" t;;" ", @ S~rk, \taft 0 htan,1 Video eVB team is working with Miles Media to get the website video page upgraded. New Adventures in Paradise segments include features on Stand Up Paddleboarding, a new cultural heritage pole boat tour in the Everglades, and a feature on Rocky Patel and his decision to locate his first-in-the-world signature cigar bar in Naples. FILM OFFICF- Maggie '\kCarh PRODUCTION · Monroe Mann - music video · Newbranchology - documentary WORKING LEADS · The Discovery Channel - TV series · Darling Agency - TV commercial · Tresor Productions GMBH - TV series · HerolUK - print · Scandia Productions - commercial · Imperial Woodpecker - commercial · ALL CURRENT PRODUCTION OPERATIONS · Issued film permits · VisionNet upload (on-line library) · Lead/inquiry response · Client Management · Opened a production file for each inquiry · Upcoming event planning: Rally in Tally, March 28, 2011 Tourism Staff Reports 9 10 of 28 @ :\LulO bland March 28, 2011 Tourism Staff Reports 9 11 of 28 i ~ ? i, -f ,,~ " B \ * . " ,. r:.1If i~ @ ~bn(j Idand MEETINGS . Locations 2011/Produced By (Film FL) . FL Film and Entertainment Advisory Committee teleconference SCOUTS · Naples Dog Park OTHER · Photo provided for American Tourism: Constructing a National Tradition, essay by Aaron Cowan Columbia College Chicago March 28, 2011 Tourism Staff Reports 9 12 of 28 , '1 ,0!<' j.! \ j, 1 Jt1IIi{ I'!";."ff i @ Mal't'o Mand SPORTS COUNCIL - Ralph Pryor & Nit'ole Curran Sports Council of Collier County ActUJI MonthlV Room N FY and 1 2500 ; 2000['--------- 1500 t' . FY 2010 Room Nights Per Month . FY 2011 Room Nights Per Month I 1000 -V. 50: l.,~--c~ --c1lAL~~? ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ .... ~~7i ~ ~<:/ ~ ';~ "oS ~<it ~'O 0<:' So'" <.,'" ,,7><;:' qJ> ~ '?' ~q; ~o ,>'" << ,?",<:/ % {. ~ ;;J ~ ,.' \ ,l , , -- ~...:' .' Month Ycnr Octobcr 2009 November 2009 Decem ber 2009 .Januarv 2010 Februarv 2010 March 2010 Anril 2010 Mav 2010 .June 2010 .Julv 2010 AU2ust 2010 September 2010 TOTAL February 2011 Report March 28, 2011 Tourism Staff Reports 9 13 of 28 @ :\bnoldand FY 09- FY 10- lJl 1 I 353 355 61 1669 0 58 1488 1950 .!J! 700 Cause Addition of IWLCA (t,aaosse) c,ent Hosted USSSAY outb Baseball Event Retul'O of FYSA Re2ion C Cup Soccer "'Through 31l8/1 I 438 238 302 67 104 5032 4.21 8 · Freedom Softball Winter Nationals . 40 adult teams · 200 room nil!hts FYSA Rel!ion Cup Round 1 (soccer) . 96 teams · 500 room nil!hts , '" f ' ,",., ~ I' ) """1" r:;." , March 2011 Report · FYSA Region Cup Round 2 (soccer) . 50 teams · 300 room nights March 28, 2011 Tourism Staff Reports 9 14 of 28 @ Man.. l.tand March 28, 2011 Tourism Staff Reports 9 15 of 28 ~ H ~ ~ #' " , . I' j 1,1 . , J#IIf ~ r::,,;'"' "~ @ M,m () hland OI\-1I\IAC- I.K HEPRESENTATIVES 111(;III,IGII'I' ()F 'rUE :'VIONTH: Ferrie For Aile, Heming, Denmark, Consumer Travel Show, 25 - 27 February 2011 OMMAC attended the show on behalf of the Paradise Coast, and co-shared booth on the Visit Florida stand shred by Fort Myers, Florida Keys and Key West and Comefly Tour Operator. The show ran over three days and was extremely successful with a high amount of interest in our destination and the show pulling in 66,000 consumers, a 6,000 increase in last year's numbers. Very interesting point to note due to the new launch of the direct service to RSW many visitors to the stand confirmed that this had been a strong factor in making their decision to take their holiday to the destination over other areas. Interest in the Paradise Coast in particular was high. To increase numbers to our stand an opportunity to enter into a competition to win a holiday to the destination was being promoted, branded helium balloons and free popcorn. Please see attached for full show report. Below - Rachel on the stand & discussing the Paradise Coast with potential consumer wishing to book a trip to Paradise Coast March 28, 2011 Tourism Staff Reports 9 16 of 28 , , .' , ~ ' \ ff< 9" \ t I \ t . $ , , AiIf r::;" , @ \bfto Iwml BON VOYAGE, Tour Operator Consumer Event, Southampton 24th February 2011 Attended this very successful consumer event. We co-shared with Lee County to reduce cost & as an efficient way to reach consumers. Tour operator, Bon Voyage invited an estimated 500 of their top repeat customers to an American event - additional prizes & promotional items are distributed. We offered to support with a prize trip to Paradise Coast but Bon Voyage wish to hold our prize for a special offer & direct marketing to their current data base. We distributed over 250 Consumer guides, 200 maps & 150 Preferred Passes. Below - Oonagh with Bon Voyage customers - considering booking Paradise Coast for their forthcoming holiday this year. We would recommend participating with this event again. UK Travel News Rise in consumers choosing agents over the internet. The number of customers choosing to get advice and book holidays with a travel agent has risen by 5%, new research has revealed. Some 27,000 people were questioned, with 18% stating they would use agents for advice and to book a holiday, up from 13% in 2009. Around 28% said they would book everything themselves online, including transport and accommodation, compared with 36% in 2009. Around 16% said they would book with a tour operator directly, 18% said they would book with an online agent and 19% said they would simply book online with whoever offered the best price. March 28, 2011 Tourism Staff Reports 9 17 of 28 i " ell , ,'" J- ' t ; I ~ t , ~ c iIttf'~;' , @ .\tarn> hldnd Meanwhile one in 10 consumers said they would not feel safe booking separate parts oftheir holiday independently, up 3% compared with 2009, which the BTA, who conducted the survey, said was a likely reflection of the demise of companies last year and press coverage of the ash cloud crisis. For the first time since the survey began, three years ago, the number of consumers who said they would book everything independently online is down by 7%. TOlTR OPERA TOR AC11VI]lES PARTNER/PROJECT ACllVlTV RESl1LT Virgin Holidays The in-store promotion was OMMAC sending Naples Crabtree & Evelyn launched on 7 February 2011. office screen grabs of all Initial response to the website and newsletter Consumer Promotion competition has been positive. exposure. The competition OMMAC has drafted a full will close on 27 April 2011. release to be sent out to the UK trade and consumer media In Store placement is excellent after approval from PR Oep. - see images below OMMAC to discuss further activity for 2011 & follow up on bookings received Funway Holidays OMMAC is awaiting Jamie Oliver.com Promotion confirmation of winners travel dates. Once confirmed OMMAC will secure the dinner at Baleen restaurant. March 28, 2011 Tourism Staff Reports 9 18 of 28 Bon Voyage OMMAC is awaiting OMMAC to follow up once BuyaGift.com Promotion confirmation of winners travel future promotions have been dates. confirmed. OMMAC has discussed further Partner activity regarding similar promotions for 2011. Travel partner is keen to support any future projects. Selling Long Haul co-op ad was published in the February OMMAC to chase information North America Travel 2011 issue, please see below, for editorial content. Services NA TS acted as call-to-action As part of the UK Marketing for co-op industry partner Campaign Naples Bay Resort in order to OMMAC to discuss further drive more response from UK activity for 2011 including agent calling UK number. booking incentive. Travel Mole Filming took place for all OMMAC received positive The "Race to Paradise industry partners participating feedback from all participants. Coast" with the fam, And will maintain contact As part of the UK Marketing with all participants. Campaign Following up with the video Additional activity to be distribution discussed March 28, 2011 Tourism Staff Reports 9 19 of 28 Destination Golf Travel partner to book trip and As part of the UK Marketing The winner has been selected inform OMMAC of confirmed Campaign for the "Going for Golf' travel dates. consumer publication promotion. OMMAC informed the winner and will Follow up special offer to be provide their full details to em ail via D' Golf tour operator partner Destination Golf in order to complete the booking, Fagbladet Kosmetik Danish Company OMMAC met with company OMMAC to discuss further to discuss the possibility of with other consumer brands in working together on a Denmark in order to ensure consumer promotion, and maximum exposure for discussed competition formats promotion and our destination. that would provide maximum impact to the Danish Market and to draw positive attention to our area. March 28, 2011 Tourism Staff Reports 9 20 of 28 ; . ' ; , . , "~"" . J ~. I' ~ ]:: t " , ~~ ~F,~ " ~' c., " @ \b,..o t",md Out-or-Office Sales Calls/Contacts: I 1/2 Discussion with NA TS, Ruby Briggs regarding Selling Long Haul co-op - as they should act as call to action in order to encourage UK agent to call UK number & book trip 2 2/2 Following up with Phase V regarding what promotional literature is available etc. 3 2/2 - Discussion with Naples Bay Resort - encourage them to have NA TS as the call to action within the co-op ad for Selling Long Haul 4 I - 28 Working with Touchdown to monitor the current promotion with Crabtree & Evelyn. 5 I - 24 In discussion with Lee County CVB regarding all elements of the Ferrie Far Aile consumer show, Denmark. 6 3/02 Meeting with Touchdown to discuss potential brands for three promotions in 2011, 7 7/02 - Attend V USA meet the media event 8 7/2 - Following up with IAGTO regarding attending the convention in May 9 14 - 24 Working with Going For Golf to co-ordinate competition winner's trip. 10 11/02 - Discussion with Bon Voyage re marketing campaign for the remainder of the year & participation at the consumer event on 24th Feb. II 15/2 - Following up on opportunity with US Airtours - re April trade promotion 12 24/11 attending Bon Voyage consumer event, Southampton 13 25 - 27 Attending Ferrie For Aile consumer show, Heming, Denmark 14 28/1 I Meeting with Danish consumer brand to discuss the possibility of future collaboration with promotions to the Danish Market. 15 28/11 Attending Discover America Workshop, Copenhagen, Denmark 16 21/2 Following up with Virgin Holidays regarding upcoming marketing opportunities for remainder of the year March 28, 2011 Tourism Staff Reports 9 21 of 28 VUSA Meet The Media Event OMMAC attended this event and discussed story angles for the Our area had a positive amount destination and features with journalists in attendance. of interest from the journalists. OMMAC followed up with all who requested information, Please see attached for a list of attendees, Adrian Philips, The OMMAC contacted journalist to Journalist informed OMMAC Independent On receive an update on when his that the piece will be due out in Sunday feature will be due for publication. March 2011. OMMAC to monitor coverage for use. Cathy Winston, OMMAC met with journalist, she OMMAC to provide Freelance, contributes is very interested in off the information and to maintain to mydaily.co.uk beaten-track and adrenaline contact. activity holidays and for it to be tailored towards woman. Rosamund Witcher, Journalist informed OMMAC that OMMAC to maintain contact Entertainment Editor, she will be moving to Red with journalist. Psychologies magazine in March. OMMAC provided an update on the destination, Cathy Bartrop, Journalist informed OMMAC that OM MAC to contact journalist Managing Editor, website will be expanding to keep journalist up to date Travelgu ru. TV distribution through Advantage with all press releases and Travel Shops so tourist boards events. won't need to fund as before. Yves de Contades, OMMAC met with journalist and OMMAC to maintain contact Editor, International provided her with an update on with journalist. Life luxury in the destination. Neil Simpson, OMMAC met with journalist and OMMAC to maintain contact Freelance, contributes provided an update on the with journalist. to Tavelmail.co.uk destination, March 28, 2011 Tourism Staff Reports 9 22 of 28 '\ ,,~#' r'~ ~';!'~:1> , ~ - r.::;, ; @ Ma({;) !\land Selling Long Haul co-op ad with industry partner Naples Bay Resort & co-op Tour Operator - North American Travel Services as call to action for agents February 2011: II~A 'nUf lIli-ot:<T" ".,. .....,....... .,,~,~."'~.w"''''"_, ,_.,,~ ..4ftI1..tQtQftf . ..."",,' ,.._,.,~..,,_,~,.."4""""'.""fuoi,:j,..'..I,,'."".._,...,"';o..> _".."ili,,,,,,,,,,,"",*,>K-_lol;tl> ,-_ .. :"-,.,,,,*",,,,,,,,* ,,,'M;.t"'~':">",,,,,,,,,, (~~ .!\l4..,.:''':~_ _ """ ."'~'<<t'~. ..",,.,,,,,",,,,,, ",,"""im ,)'\"-;",!: (<1,'1<' ~".P r';'."', ~j.;,:'"'i< mfW"";;;'''-'~;''';''''~~ I~.~:.........""..,,'''''~''''''''_.' """"("".(M<",.,,.,,-,. ,..-."',,,,,""""'_.......,.."",""" >"'""',"""'''"'''' ~..:,._.,'~~.." (.""_.,_",.k""'''''.''''..''id.''''.._;._''''_....!,~'''''w."'.,,:''',l,;.._._<_''"~..,,,.. ',.;,:,i:;-/; >>>;W~-,._",.,.._''','''<'''''',,~;;''O.l&H'.'.Ji<l't._.~.''''''''._._~_.........,...."'" ,;jV:i:iJ': March 28, 2011 Tourism Staff Reports 9 23 of 28 @ ,\tarw ldand Crahtree & Evelvn In Store phH~elllent in UK hi2;h Street - Fehruarv 2011 - Note Paradise Coast promotion banner in scvcrallo(~::ltiolls within the store illduding SIll::l1I postcards used as stuffers 'within each hag Oil purchase. March 28, 2011 Tourism Staff Reports 9 24 of 28 '" /Ii "'~ Y' ' f f I " t ~ t:.;' @ N..pk, Manu 1,land D1AVlONIH> EUROPEAN REPRESENTATIVES TOUR OPERATOR ACTIVITIES Received FTI booking numbers for summer 2009 and winter 2009/10 to compare Contacted marketing department of German TO Explorer Fernreisen (Ute Braun) for possible marketing activities in 2011 (in preparation ofITB meeting) Contacted Katja Wagner from DER for new suggestions on Marketing activities to prepare ITB meeting Launched text about Naples in an information brochure NeckermannITC will provide every guest upon arrival in the States/Canada after having booked a packaged trip; they call the brochure "Reiseinformationen USA & Canada"; this is a free marketing opportunity. Provided text and images; brochure will be finished in April. Contacted Timo Kohlenberg from America Unlimited again for more details about the planned online campaign; unfortunately the Keys have not committed to this promotion so far, so we are not sure about the amount of budget we will have; Timo suggested to maybe stick with Travel Zoo one more time, because last year's campaign was so successful and he has not had a chance to experience the results on "urlaub.de"; also he was in touch with Hollywood Beach (Fort Lauderdale) and they might be interested in joining this campaign. Details need to be discussed at ITB; Approved texts and images for FTI campaign Secured training session with NeckermannIThomas Cook for March 30, 2011. Secured sales trainings with Kuoni Switzerland, Hotelplan/Skytours and Flextravel for April 2011. March 28, 2011 Tourism Staff Reports 9 25 of 28 , , ' I '" ' .; I '1 ' t ~'t..." :1 @ M.uw I""nd TRAVEL AGENT ACTIVITIES Total number of sales calls: 45 travel agencies in Germany, Switzerland & Austria (Netherlands) Participated in the Visit USA Switzerland seminar in Zurich on March 2, 2011, with own table. A total of 415 travel agents from around the country attended the day-event in travel mart style. Attended Visit USA Austria seminar in Vienna on March 3, 2011. Held a 30 minutes destination training for 70 agents in the afternoon and participated in the travel mart as well as evening function. EVENTS Fam Trips Contact with Meike Emmel in regards to postponed agent fam Have been in contact with Air Berlin regarding a possible joint fam tour in 2011. In January 2011 we forwarded a list with possible joint marketing/media activities where we could include them with logo/text/image as kind of barter deal for the sponsored tickets. Due to the crises in Egypt Air Berlin has been very busy in February and we have not been able to get a final feedback on our request. Due to this we will try to set up an appointment with air Berlin for ITB to discuss a possible joint fam in detail. Exhibitions Attended the consumer show f.r.e.e in Munich from February 23-27,2011 with own booth at the Visit USA Germany stand. The trade fair registered 95,000 visitors, ITB · Prepared Meeting Notes · Provided Jack Wert with recent PR contacts to be included in the invitation for ITB press function . Secured meetings with: o Meiers Weltreisen o Dertour o Thomas CooklNeckermann March 28, 2011 Tourism Staff Reports 9 26 of 28 , .;! . I' l' I I ~ ~ , ').,; JJ/Iif r:.. II Hi N.lpk\ ~bl'{o'\l4nJ f;~fn~: o America Unlimited o TUI o FTI o Explorer Fernreisen o Can usa o SkytourslHotelplan o The Keys o Fort Lauderdale MEDIA ACTIVITIES Press inquiries: Secured inclusion of NAP in Florida special in the German trade magazine "Touristik Aktuell" issue February 28 and provided journalist Arne HUbner with latest information and news snippets. Provided Swiss Magazine Travel Inside with news snippets for their Florida special in March Marketing Cross-Selling 828 Marketing Opportunity "GolflIouse" Finalized exclusive 828 marketing opportunity with Golfuouse, one of Germanys largest golf outfitters for their direct-sell brochure as well as website: full page dedicated advertorial with raffle for a 7-night stay to include air lift from Germany. The Golfuouse catalogue will be distributed on March 21, 2011 to 65,000 Golfuouse clients, Additionally we started to discuss the possibility to promote the travel prize trip to NAP to the non-winners in cooperation with a tour operator following the raffle, As Golfuouse is currently very busy with catalogue production we will contact them mid of March to discuss this idea. March 28, 2011 Tourism Staff Reports 9 27 of 28 , " 'I' "" I ' , t j 1 I ~ j l' di/IIII: ~v a...fIIf @ M;m:o bland Golf Mailing Finalized the golf tour operator mailing on Naples/Marco Island and send it out to 47 golf tour operators in Germany, Austria and Switzerland. The mailing pointed out our wonderful golf opportunities and highlighted a 2011 net rate package ofthe Ritz Carlton Golf Resort. The mailing was sent out by post and included a copy ofthe Paradise Golf Guide. HIGHLIGHTS IN MARCH {- Participation in TUI travel talks workshop, March 01, 2011 {- Attendance at Visit USA Belgium workshop in Brussels, March 7, 2011 {- Attendance at ITB Berlin, March 09-13, 2011 {- Sales Calls in Munich, March 21-25, 2011 {- Sales Training with Neckermann / Thomas Cook on March 30, 2011. MARKET NEWS America Unlimited goes Premium German tour operator America Unlimited launched their new brand for premium traveIIFeinreisen". Back in May 2010 they started to offer upscale tours for the United States and Canada under the name premium club. The new premium brand Feinreisen replaced the premium club and is a standalone product of America Unlimited. So far only product in North America is featured but in the near future they want to add Australia and Mauritius as new destinations. German travelers looked on the bright side in 2010 While much of the world sank into economic gloom over the past two years, Germany has been Europe's bulwark against worse trouble. That economic strength, although still somewhat subdued, has translated into a positive outlook on travel, according to the latest Global Tourism Watch (GTW) summary report. There's a decent-size potentia/long-haul travel market in Germany of 18,1 million. Yet the economic slowdown has had an effect on German travelers: they are more demanding and price-aware in their destination choices, March 28, 2011 Tourism Staff Reports 9 28 of 28 , ,. , ' " '4' 4 )> I I ~, } ~ t; \' ~,! . 1 " " .," r:;;, , ; "'^ .)';,Ipl~ \bm,.I\Llnd ~ I.\e'lit!..t.!t\ ::::::::,:::~: VlsrrOR CENTEH VISrr\fION Several centers did not report this month, We will catch up on these in April. January February Big Cypress Welcome Center 5,034 Oasis 12,055 Everglades 2,220 Immokalee 125 Marco 1,007 1,546 Naples VIC 2,765 3,505 TOTAL 23,206 5,051 ~ c.f) ~3 ~ "" ~ .....biJ ~ ~ ) c.f) 0 Q) ~ Q) u "'" o ~ ~ ,.,..-_ \ ~~ ~ ~ ~ rJJZ :>'~ '0 ~~ ~ ~ .0 ~ ~ ~ o U "..... .~ ~ ~ ~ ~.................... \oJ ,.. ~ ,-. ~............... ".. ....... ... .~ ~ rfJ ~ ~N eo ~ d ~ ~ ~ ~ .~ uo~ 06 ~ t .~ ~ ~1 !I~ tJ) 0 Q) U t ~ ~ ~ ~~~ ~'t-7 th~ ~cO ,':; '0 i 0 ~, ~ r- ,~ tJ) .g ~ ~ ~ ~ ~ ~ 1 g ~ ~ ~ ~ ~1 % e if, ~ ~ % ~ g~ 1(.)\ C) ~ . .... ,::::l , " ';7-> ~(.) $(.) ~ B ~ ~ "C ~ ';j .-0 4;;', c' 1:\ ~ ('$ --;a (.) ~ ('$ (.) g ~ ~ .t ~ ~AC) ~~ C) 0 (.) ~ --;a . if) · r;, A b ';7-> ~ ..., ... ~ · d C) p.... '8 ,c.. . ~ <" .... ('$ ..- \ ..e B 6-- b ~.'fA ('$ ~ ('$ ~ (.) ~ ..., "C (.) . 'fA ~ ~ (.) (.) ('$ '&> (.) ?' 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'\:1 c'd .......-4 ep Q) ~ ~1 t\lA ~ March 28, 2011 DFlt::li1erl ~t::lff Rp.pnrt 1 n Naples, Marco Island, Everglades eVB 1 of 40 SALES REPORT EXECUTIVE SUMMARY 2/16/2011 - 3/17/2011 CURRENT TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 33 3,709 1,563,368 13,247 0 Total: 33 3,709 1,563,368 13,247 0 LEADS SENT Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms DebiDeBenedetto 8 1,001 263,500 2,892 0 Total: 8 1,001 263,500 2,892 0 TURNED CANCELLED Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 2 40 16,000 80 0 Total: 2 40 16,000 80 0 TURNED DEFINITE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms DebiDeBenedetto 1 42 36,750 147 0 Total: 1 42 36,750 147 0 TURNED LOST Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 14 2,167 921,914 8,283 38 Total: 14 2,167 921,914 8,283 38 TURNED TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 9 1,026 263,500 2,968 0 Total: 9 1,026 263,500 2,968 0 Report Total: 67 7,985 3,065,032 27,617 38 Copyright @200B iOSS. 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'" W ., .", oj ~ c;; ::l C ~~ .so ~U oj :9 2; i:i: '" .~ o c OJ) 0 oj N i2 u .8 "''' 0 g ~ ~ c o .~ U ~ ~ OJ) 5 ~ ~ OJ) ::l a c OJ ..<: U c o ~ Vl <Ii - ~ Ci ., u C ~ ~ c o U o -0 l'- 'r) N o o o o .., .", ~ ~ c 8.. Vl c::l > U E oj "'" u .0;; ::l ~ '" g f:l " .E '" 15 " o o o 0- '<t 00 o o o o 00 r<1 0; ;;; NNNN 0000 ~~~~ ..... - '<t -~~~ ~ ('f1 N N g .~ cO E v :r: o .", ;> ~ 0.. ~ ~ e., ~g 2 " 0.. .... -~ - c " 0 -Bu .;: 0 ~- oj N ::l ~3 .... " ;> oj ..<: Vl ~ - ., o ~ cO E v :r: o o o 00 o o '" o o o o o o N "t '<t .., o o o "'" " o .~ cO E "ij :r: o o .", ;> u oG 0.. ~ ~ <Ii I::: g e 8.. Vl OJ) CN -go ON ..<: C t/') .9: (;~ c.", .~ 3 ztE E oj " I- '" ., ca ca Vl = ~ 2 .~ ro " 0 E 0.. ~W ~ 1::!j N ~~ ~ .... ., "E o u > o.ii ..3 :; ~ o U ~ OJ) C .~ en ::l " o ~ Vl ::l .f' ~ S .~ .~u V ~:j ~ " o ~ cO E v :r: o OC> N '" '" r<1 o o o o .., - -- '" N N o .", ;> ~ 0.. ~ .", ~ oj 2; e- O u .5 o 00 -0 0- N" 'D N 0" o o o o o '" M -0 N "'" 0- 00 M l'- -0 r-: N o ~ ..... ::: _ 0 M '<t ] OJ .5 l Q: '" 00 0- r-: r<1 N o o N r<1 o or> -0 o M "'" ..... -0 c; = = u c; '" ;> '-l '" '<t o o '$ {t , .... o c. &! '" " c; Vl -0 " c " ~ '" .J:: OJ) C2 ;;: <Ii Vl 9 ~ iQJ .J:: .~ ;>., c. o U Naples, Marco Island, Everglades CVB Task Report Created - Between 2/16/2011 - 3/16/2011 Marsh 28, 2011 Detailed Staff Report 10 6 of 40 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name 2/17/2011 HelmsBriscoe / A, Shaver Task Type Event Sales Task No,2 Status Open Due Date Closed Date Closed by User 3/7/2012 2/17/2011 HelmsBriscoe / A, Shaver Event Sales Task 1/27/2012 Open No, 1 2/23/2011 Portfolio Management Institute Jesse Haynes sent message to hotels reminder and contacted planner. See if she needs more info, Sales - RFP follow up Open 2/28/2011 2/25/2011 Debi's Activity Tracking Account General - CVB event DebiDeBenedetto Assisted with VF Sunshine promotion to get prizes 2/25/2011 Debi's Activity Tracking Account General - Meeting DebiDeBenedetto Commission meeting review and observation Closed Closed 2/25/2011 2/18/2011 2/25/2011 2/22/2011 DebiDeBenedetto Jennifer Leslie 2/25/2011 Debi's Activity Tracking Account Online Media Interview Closed 2/25/2011 2/25/2011 2/25/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Planner interviewed with writer at Convention South magazine - working on insider guide feature of SW FL DebiDeBenedetto DebiDeBenedetto Assisted planner with video and GAP info to promote 2012 meeting 2/25/2011 Debi's Activity Tracking Account Sales - Register Trade show / event Closed Closed 2/25/2011 2/25/2011 2/25/2011 3/15/2011 DebiDeBenedetto 2/25/2011 Debi's Activity Tracking Account DebiDeBenedetto Idss updates Working on Brazil sales mission, compelte VISA application, forms for VF and other info for this show - Still need to go get photo and mail out today, DebiDeBenedetto 2 hours updates to idss tasks and updates to group business follow up Closed 2/25/2011 2/25/2011 DebiDeBenedetto 2/25/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Planner Debi DeBenedetto Assisted planner with USTOA questons for future meeting Peggy Murphy Closed 2/25/2011 2/25/2011 Debi DeBenedetto 2/25/2011 Debi's Activity Tracking Account General - Meeting DebiDeBenedetto Meeting at Phase V as follow up- mission complete Closed 2/25/2011 2/25/2011 DebiDeBenedetto 2/25/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Planner DebiDeBenedetto Assisted Montnette Wells Family reunion 2/25/2011 Debi's Activity Tracking Account General - FAM . Task is assigned to multiple people Copyright@2004 - 2011 iOSS, All Rights Reserved. Closed Closed 2/25/2011 2/22/2011 3/6/2011 3/15/2011 DebiDeBenedetto Printed: 3/17/2011 Page: 1 of 6 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name DebiDeBenedetto Task Type March 28, 2011 Detailed Staff Report 10 Due Date r:lotlUt Date Closed by User Status 2/25/2011 Debi's Activity Tracking Account Started working on VF Welcome center Fam - have Nancy Kerns assist - Debi will do itinerary in Idss and meet them first day - Nancy will arrange escorts as well, Sales - Meeting / Show / Closed Conference 2/25/2011 3/15/2011 DebiDeBenedetto Debi DeBenedetto Workded on ASTA trade show booked flight and travel arrangements 2/25/2011 Debi's Activity Tracking Account DebiDeBenedetto DebiDeBenedetto PR - Respond with info to Closed press inquiry 2/25/2011 2/25/2011 Interview with Ilene Stakco for story on economic benefits of Naples Airport in the meetings business for Collier Jennifer Leslie 2/25/2011 Debi's Activity Tracking Account General- Sponsorship Closed 2/25/2011 2/25/2011 2/25/2011 Debi's Activity Tracking Account worked on and gathered partners to help with the Visit Florida Share a little Sunshine Tour. Received hotel package,. water tour, attractions etc 2/25/2011 General - Followup Call Open 2/28/2011 Debi's Activity Tracking Account check to see if Rfp booked 20 11 FranchiseESource Conf booked HB Debbie Bequette Jennifer Leslie Sales - Partner Contact Closed 2/28/2011 2/28/2011 2/28/2011 Debi's Activity Tracking Account worked with Michelle Moran - Sunstream - with possible co-op for MP FAM Jennifer Leslie Sales - Meeting / Show I Closed Conference 2/28/2011 2/28/2011 2/28/2011 Debi's Activity Tracking Account contacted by event planner - Phawless Events for possible site visit, Left 2 voicemails Jennifer Leslie Sales - Partner Contact Closed 2/28/2011 2/28/2011 2/28/2011 Debi's Activity Tracking Account contacted Naples Depot for information and marketing - meeting opportunities Jennifer Leslie Sales - Partner Contact Closed 2/28/2011 2/28/2011 3/1/2011 Debi's Activity Tracking Account contacted by Adventure Travel Trade to help with photo shoot, Engaged help from Maggie at the film office Jennifer Leslie 3/3/2011 sent lead for poker play to Showbiz, HelmsBriscoe / V,Corder 3/3/2011 No.2 Meeting Sources, Incorporated 3/3/2011 No, 1 Meeting Sources, Incorporated No.2 3/4/2011 CMP meeting Services Bob Schuster Sales - Partner Contact Closed 3/1/2011 3/1/2011 Event Sales Task Open 2/11/2012 Event Sales Task Open 12/24/2011 Event Sales Task Open 2/2/2012 Sales - Assisted Mtg Planner Open 3/14/2011 MEt Bob at Planning Connection - collaborating a Fam of 15 agents to this area, Follow up in two weeks, sent collateral andemail and invitation to fam, * Task is assigned to multiple people Copyright@2004 - 2011 iDSS. All Rights Reserved. Printed: 3/17/2011 Page: 2 of 6 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Task Type Status March 28, 2011 Detailed Staff Report 10 Due Date 8:lot~a Date Closed by User 3/4/2011 Meeting Sources, Incorporated DebiDeBenedetto Sales - sent rfp to partner Closed 3/4/2011 Vision Sciences Society sent out Rfp to NG, Ritz, NBH at her request 2012 annual AOPD 3/4/2011 3/4/2012 Sales - Send Promotional Closed Item / Collateral 3/4/2011 3/4/2011 DebiDeBenedetto Shauney Wilson Sent communication and collateral for her to promote the May annual 4th year In Naples and also told her about GAP, Repeat planner Debl has assisted for 4 years, 3/4/2011 CFA Institute 5/22/2012 Event Sales Task Open No,2 3/15/2011 Conference Direct / S, Swanson Sandy Swanson Sent Rfp through Cvent for Quest Diagnostics Florida Sales - sent rfp to partner Closed 3/15/2011 3/15/2011 DebiDeBenedetto 3/15/2011 Debi's Activity Tracking Account DebiDeBenedetto Sent out FIT lead to hotels for Paris contact Sales - sent rfp to partner Closed 3/15/2011 3/15/2011 Debi DeBenedetto 3/15/2011 Debi's Activity Tracking Account Sales - Partner Contact Closed 3/15/2011 Debi's Activity Tracking Account sent lead to transportation andDMC and watersports for Marnottevent Closed 3/1512011 3/1512011 Sales - RFP follow up 3/15/2011 Debi's Activity Tracking Account Sent Rfp for Myrna Stien Meeting sources Chicago Closed 3/15/2011 3/2/2011 Debi DeBenedetto Sales - Register Trade show / event 3/15/2011 Debi's Activity Tracking Account worked on Tourism week venue, decor judges list and nominations Closed 3/15/2011 3/5/2011 Debi DeBenedetto Sales - Fam Itinerary 3/15/2011 Debi's Activity Tracking Account Worked on Fam itinerary for Oct fam Marriott completed tentative itinerary Closed 3/15/2011 3/11/2011 Debi DeBenedetto Sales - Assisted Mtg Planner 3/15/2011 Debi's Activity Tracking Account Carl Butler client Marnott group assisted Maxum Eventions of FI sent collateral Sales - Partner Contact Closed 3/15/2011 3m2011 DebiDeBenedetto attended new restaurant opening Bostons 3/15/2011 3/10/2011 DebiDeBenedetto DebiDeBenedetto 3/15/2011 Debi's Activity Tracking Account ssent rfp conference direct to hotels event Sales -sent rfp to partner Closed 3/15/2011 3/1512011 DebiDeBenedetto 3/15/2011 Debi's Activity Tracking Account General - Proof /review/edit copy Closed 3/15/2011 3/15/2011 3/15/2011 Debi's Activity Tracking Account Worked most of 3/14 on Fam Sponsor pOlicies and plan for new $500 K funding, group events and 4 policy sheets out 3/15/2011 . Task is assigned to multiple people Copyright @2004 - 2011 iOSS. All Rights Reserved. Sales - Fam Itinerary Open Printed: 3/17/2011 Page: 3 of 6 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Date Contact Name Assisted with Fam for Visit Florida visitors centers managers for May March 28, 2011 Detailed Staff Report 10 Due Date 9:IoM6 Date Closed by User 3/15/2011 Debi's Activity Tracking Account General - Website update Closed 3/15/2011 3/15/2011 DebiDeBenedetto Edited website page for phase V mailings and corrected information on GAP program 3/15/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 3/1512011 3/3/2011 DebiDeBenedetto Planner Assisted event planner Kristine Gregos Feb 12 meetings 3/15/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 3/15/2011 3/1/2011 DebiDeBenedetto Conference Attended planning connection in Gainesville - follow up complete re: Bob Schuster possible fam of 15 planners 3/15/2011 Debi's Activity TraCking Account Sales - Partner Contact Closed 3/1512011 3/15/2011 DebiDeBehedetto Started new Fam and sales committee 2011 3/15/2011 Debi's Activity Tracking Account General - Open 3/15/2011 Proof /review/edit copy Debi updated Meeting Planner guide info for future print and digital versions 1 hour 3/15/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 3/1512011 3/3/2011 DebiDeBenedetto Planner assisted planner Rommy incentive with sailing cruise 3/15/2011 Debi's Activity Tracking Account Sales - Assisted Travel Closed 3/15/2011 3/7/2011 DebiDeBenedetto Agent Sweet Magnolia tours request booked 55 to Oyster house 3/15/2011 Debi's Activity Tracking Account Sales - Prospecting Closed 3/1512011 3/7/2011 DebiDeBenedetto Research interviews and discussion with Klages group 3/15/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 3/15/2011 3/7/2011 DebiDeBenedetto Planner assisted planner Pam Villet spring meeting Marriott 2012 3/1512011 Debi's Activity Tracking Account General.- Meeting Closed 3/1512011 3/1512011 DebiDeBenedetto Meeting with Agency re: digital meeting planner brochure and futurel7leeting collateral needs 3/15/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference 3/15/2011 3/11/2011 Debi DeBenedetto Meeting with CCHLA for 500K and hotel communication 3/15/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference 3/15/2011 3/15/2011 DebiDeBenedetto Hotel Beds presentations and coin purses all done and sent to Lily for dest presentation and bag stutters 300 3/15/2011 Debi's Activity Tracking Account Sales - sent rfp to partner Closed 3/15/2011 3/15/2011 Debi DeBenedetto * Task is assigned to multiple people Copyright@2004 - 2011 iDSS. All Rights Reserved, Printed: 3/17/2011 Page: 4 of 6 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name ssent rfp conference direct to hotels event Task Type Status March 28, 2011 Detailed Staff Report 10 Due Date iOIbee~(D)ate Closed by User 3/15/2011 Pebi's Itineraries Closed Debi DeBenedetto Sales - Fam Itinerary Assisted F/T in Paris with hotel and manatee tour for apri/20 11 3/15/2011 3/1512011 3/15/2011 Debi's Itineraries Debi DeBenedetto Open 3/15/2011 Sales - Fam Itinerary spent 1.5 hours creating Fam itinerary in idss 3/15/2011 Hospitality Sourcing & Consulting, Sales - Assisted Mtg LLC Planner Closed 3/1512011 3/15/2011 Debi DeBenedetto Sent out lead for transportation and events 3/15/2011 Conference Direct / S, Swanson Open 12/5/2011 Event Sales Task No.1 3/15/2011 Conference Direct / S, Swanson Open 1/14/2012 Event Sales Task No,2 3/15/2011 Hospitality Sourcing & Consulting, Event Sales Task LLC Open No,2 4/29/2011 3/15/2011 Hospitality Sourcing & Consulting, Event Sales Task LLC Open 3/2012011 No.1 3/15/2011 Debi's Itineraries Event Sales Task Open No. 1 9/7/2011 3/15/2011 Debi's Itineraries Open 10/17/2011 Event Sales Task No.2 3/16/2011 Chain Drug Marketing Association Sales - sent rfp to partner Closed Laura Webb Sent out Rfp Chain Drug Marketing Assn to hotels 3/16/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference ordered fumiture for Pow Wow booth, worked on pow wow ShOW info and appts, 2 hours 3/16/2011 Debi's Activity Tracking Account Sales - Assisted Travel Closed Agent Hey Debit Got the stuff in the mail. Thank you thank you thank you! Can't wait for the trip M . Task is assigned to multiple people Copyright@2004 - 2011 iOSS, All Rights Reserved, 3/16/2011 3/16/2011 DebiDeBenedetto 3/16/2011 3/16/2011 DebiDeBenedetto 3/16/2011 3/16/2011 Debi DeBenedetto Printed: 3/17/2011 Page: 5 of 6 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Task Type Status March 28, 2011 Detailed Staff Report 10 Due Date t10eMlIDate Closed by User Mike Nagle / Manager. Partnership Marketing Meet Minneapolis / 250 Marquette Ave. Suite 1300 Minneapolis, MN 55401 miken@meetminneapolis.com/Direct:612.767.8024 / Mobile: 651,587.5298/ FAX 612.767,8025 Visit us on the web at minneapolis,org From: DeBenedettoDebi {mailto:DebiDeBenedetto@colliergov.netj Sent: Tuesday, March 08, 20112:37 PM To: Mike Nagle Subject: RE: Naples here we come! Mike: Welcome to Paradise! I will have our fulfillment house send you a preferred pass card, map and visitor guide this week, The best thing to do is go on line to our website www.ParadiseCoast.com/deals and look at the deals that are posted for hotel stays, The beach hotels are most fun but all of our area hotels are nice and kept up well, You will love the destination, I highly recommend to get out on the water, Sea Excursions has all the access so contact them first - they have Dolphin Explorer who take you out to see and learn about dolphins and do shelling on the beach too. Seeing this area by water is amazing from the wildlife to fishing to the millionaire mansions! Fifth Avenue to Third Street are the downtown areas best for strolling, eating and shopping, Also Venetian Village, See sunset and dolphins at Naples Pier, We have a great zoo, botanical gardens, art galleries, airboat tours and alligators and plenty to do both inside and outside but our beaches are gorgeous so stay outside as much as you can, We ha ve had a month full of 80 degree weather so it's perfect! Bring a sweater for evenings, plenty of sunscreen and a hat. It's stone crab season so eat them off the dock in Everglades city or in fine dining Trulucks downtown off Fifth, yummy. 3/16/2011 Chain Drug Marketing Association Event Sales Task Open 1/12/2012 No,2 3/16/2011 Chain Drug Marketing Association Event Sales Task Open 12/3/2011 No, 1 Total Tasks: 67 . Task is assigned to multiple people Copyright @2004 - 2011 iDSS. All Rights Reserved, Printed: 3/17/2011 Page: 6 of 6 Naples Marco Island ------ : .....""..- ~ " =-- - - ~ ""'" Everglades PARADISE COAST March 28, 2011 Detailed Staff Report 10 12 of 40 February 2011 Social Media Report Presented by: BOOM YOUR BRAND, Paradise Coast Twitter Update February 2011 March 28, 2011 Detailed Staff Report 10 13 of 40 Between January and February, The Paradise Coast Twitter page saw some dips in retweets and mentions, but overall still held on to the increases that occurred from the massive jumps from December to January's numbers, In other words, while they decreased, numbers are still above where they were this time last year and much higher than the end of 2010, To keep retweets and mentions growing, though, March month will aim to garner more conversation on the page itself among followers, ParadiseCoast Visits from Twitter January: 19 February: 18 Retweets from followers January: 25 February: 18 I 5% 128% Direct Messages January: 2 February: 2 No Change Mentions about ParadiseCoast January: 35 February: 27 I 22% Total Tweets January: February: 57 64 Total Followers January: 828 February: 859 83% 12% 38 31 follov Followers Recommendations for March: · During St. Patrick's Day, ask people where they plan on celebrating, and encourage them to upload Twitpics for #pattyinparadise · Get feedback about how to better be "green" in March, "How are you staying green this month?" · As the spring season begins, outline the number of spring story ideas and activities the Paradise Coast offers journalists and families, 2 March 28, 2011 Detailed Staff Report 10 . 14 of 40 Paradise Coast Facebook Update February 2011 Facebook - like Twitter - performed consistently with the numbers seen in the month of January, Wall posts and comments continued at the same steady pace. This month, the amount of friends who "like" the Paradise Coast saw an almost ten percent increase overall. Activity again seems to increase when given an event to start the conversation, but the posted news story of a local dog saved by dolphins became the most commented and liked story on the page, 18 people liked the story, and an additional two people commented on the updated story, Interesting local news reports can have the same effect of social media communication that a well-timed calendar of events posting can, ParadiseCoast Visits from FB Referring Site to ParadiseCoast January: February: 1,795 9,056 January: February: 3rd 2nd 404% 1 rank Wall Posts/Comments January: 59 February: 59 Total Likes January: February: 1 ,408 1,532 No Change 124 fans 3 March 28, 2011 Detailed Staff Report 10 15 of 40 Facebook Demographics Demographics Gender and Age? Female 62% 0,52% D-'17 18-2"4 ~I<:. 25..34 $~r44 45.54 ~b'" Male 34% 0,6 SOlo _..'.". ' .. . l r , Countries? Cities? Language? 1,294 United States 83 Naples 1,341 English (US) 50 Germany 81 Atlanta 59 German 30 C i!lnada 55 Ocali3 38 English ()JK) 18 United Kingdom 52 Tampa 14 Spanish 10 Italy 48 MIami 12 Italian 1 Sw itzerland 45 Bonita Springs 10 French (France) 6 Austria 44 Marco Island 6 Greek 6 FrElnce 41 Livingston 6 Turkish 6 Greece 29 Dallas 5 Spanish (Spain) 5 Brazil 23 Chicago 5 Portuguese (B ,azll) 5 N Otway 20 New York 3 Czech 4 Turkey 19 Orlando 3 Danish 4 V enezuel-9 11 Nashville 3 N orw e gian (bokm al) 4 Vietnam 16 Waterloo 2 5wedi$h 3 o enm ark 13 Columbus 2 SIm pliFIed Chinese (e hina) 3 Cyprus 13 P hiladel phia 2 Indonesian 3 Peru 12 Frankfurt I English (pirate) 3 Indonesia II N o,Folk I H unoarian 4 March 28, 2011 Detailed Staff Report 10 Standing Facebook Recommendations: Users come to expect regular posting, so it is recommended that posting frequency remain consistent. One to two postings daily is the recommended frequency, Continue with: o Post 1-2 times daily o If more than 2 posts are relevant, save them for the following day o Space posts out by several hours to avoid over-saturation Photos help fans connect with the Paradise Coast and the events that take place here. Posts with photos receive the highest feedback rates of all posts. o Post photos weekly, if possible with images provided by the Client that capture daily activity, events, etc, o Encourage fans to post their vacation and local event pictures Engaging with fans is the best way to encourage their interaction with the page, Posts with open-ended questions often promote user feedback, o Ask questions at the end of posts o Respond to questions fans pose o Prompt followers to use Facebook mobile while going to regional events 02/28/2011 March 28, 2011 Detailed Staff Report 10 17 of 40 Naples, Marco Island, Everglades eVB Call Summary by Toll Free Number For the month of February 2011 Toll Free Number # of Calls Minutes 800-2ESCAPE 182 652,15 PR-Editorial 93 325,78 Collier County Film Commission 0 0,00 International 6 20,13 Storm Information 0 0.00 Meeting Planner 0.25 Sports Council of Collier County 0,23 Naples #1 0,30 Naples #2 0 0,00 Grand Total: 284 998.85 Phase V of Southwest Florida, Inc. Page 1 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 18 of 40 Naples, Marco Island, Everglades eVB Call Summary by Purpose For the month of February 2011 Purpose Calls/Reauest Minutes Expedia Reservations 0 0,00 Live Information 67 243,10 Special Fulfillment 12 16,62 Sports Council of Collier County Information 0 0.00 Visitors Guide 2,800 767,72 Arts Culture & Heritage Guide 0 0.00 CVB Office Referral 2 6,13 Hang up 11 5,95 Wrong Number 16 9.00 Gas Explosion Survey 0 0.00 Meeting Planner 0 0.00 Update Accommodations Info 0 0,00 Grand Total: 2,908 1,048.52 Phase V of Southwest Florida, Inc. Page 2 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 19 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Source For the month of February 2011 Current Year Last Year ~ Month YTD %YTD Month YTD %YTD Leisure Markets 1,325 7,765 60,67% 1,119 5,677 31,02% Fallin-State Campaign 0 0 0.00% 0 2 0,01% Winter Northern Campaign 61 123 0.96% 47 65 0,36% Spring/Summer In-State Campaign 53 89 0.70% 0 0 0.00% Niche Markets 1,324 4,659 36.40% 1,348 4,546 24,84% Group Markets 0 0 0.00% 0 0 0,00% International Markets 0 3 0.02% 5,015 7,865 42,98% Miscellaneous 37 160 1,25% 44 145 0.79% Grand Total: 2,800 12,799 7,573 18,300 . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc, Page 3 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 20 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Leisure Markets For the month of February 2011 Media Consumer Magazines Month YTD ~ AAA Florida TourBook 2009 Edition o 4 0% Coastal Living May 2010 o 3 0% Conde Nast Traveler February 2011 609 609 8% Midwest Living January/February 2010 o 0% Other/Unknown 4 39 1% Southern Living Travel Florida March 2010 9 51 1% Woman's World November 15 2010 o 622 2 709 0% Consumer Magazines Consumer Directories 2009 Official Florida Vacation Guide 3 6 0% 8 52 1% 2 14 0% 2 4 0% 0 10 0% 118 411 5% 36 142 2% 0 0% 169 640 2010 Florida Insider Guide - Quick Check 2010 Florida Insider Guide - Specific Target 2010 Naples, Marco Island & the Everglades Visitors Guide 2010 Visit Florida Magazine 2010 Visit Florida Magazine - Quick Check 2010 Visit Florida Magazine - Specific Target Visit Florida Magazine January - September 2011 Consumer Directories Phase V of Southwest Florida, Inc. Page 4 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 21 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Leisure Markets For the month of February 2011 Media Consumer E-Marketing Destination Brochures. com Other/Unknown ParadiseCoast.com Miles Media Imports Phone i nfo@paradisecoast.com Interactive Text Chat ParadiseCoast.de Visit USA - UK VisitFlorida.com Consumer E-Marketing Consumer Newspaper America's Best Vacations In-State Insert October 2009 Fallin-State Insert Collinson October 172010 Fall Out-of-State Insert (ABV) Collinson October 10 2010 Other/Unknown Consumer Newspaper Grand Total: . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 19 Month 7 6 517 500 13 o 4 o 3 534 0 2 0% 0 2,331 30% 0 2,150 28% 0 8 0% 0 4,491 1,325 7,765 02/28/2011 March 28, 2011 Detailed Staff Report 10 22 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Fallin-State Campaign For the month of February 2011 Media Month YTD %YTD Grand Total: . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 6 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 23 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Winter Northern Campaign For the month of February 2011 Media Chicago Chicago Television Campaign January - March 2011 Chicago Month YTD %YTD 18 18 35 35 28% National National Weather Channel December 2010 - March 2011 32 32 47 47 38% National New York New York Television Campaign January - March 2011 New York 11 11 41 41 33% Grand Total: 61 123 . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 24 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Spring/Summer In-State Campaign For the month of February 2011 Media All Florida Markets Florida PBS (Florida) Spring/Summer 2010 All Florida Markets Month YTD %YTD 1% 1 Geo-Targeted In-State TripAdvisor.com (Geo-Targeted In-State) Spring/Summer 2010 Geo-Targeted In-State o o 2 2 2% Miami/Ft. Lauderdale & West Palm Beach West Palm Beach Television Campaign April - August 2011 Miami/Ft. Lauderdale & West Palm Beach 1% 1 Other/Unknown TV Campaign Other/Unknown 51 51 85 85 96% Other/Unknown TV Campaign Grand Total: 53 89 . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 25 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Niche Markets For the month of February 2011 Media Month YTD %YTD Niche Markets (Bridal/Honeymoon) Bridal Guide Added Value RSL July/August 2010 10 153 3% Bridal Guide Added Value RSL October/November 2010 17 594 13% Bridal Guide Added Value RSL September 2010 13 108 2% Bridal Guide January/February 2010 6 47 1% Bridal Guide January/February 2011 115 560 12% Bridal Guide March 2011 465 505 11% Bridal Guide May/June 2010 3 24 1% Destination Weddings & Honeymoons January/February 2011 10 16 0% Wedding Guide #38 0 0% Niche Markets (Bridal/Honeymoon) 639 2,008 Niche Markets (ECO) Audubon (Great Florida Birding Trail) November/December 2010 23 242 5% Audubon (Natural Wonders of Florida) March/April 2010 12 137 3% Audubon Added Value RSL January/February 2011 110 257 6% National Geographic Traveler January/February 2011 149 528 11% Niche Markets (ECO) 294 1,164 Niche Markets (Golf) Naples Shark Shootout December 2010 0 10 0% Play Florida Golf 201 0 386 1 ,469 32% Niche Markets (Golf) 386 1,479 Niche Markets (Senior) AAA Going Places South May/June 2010 0 2 0% AAA Going Places South May/June 2011 3 4 0% AARP - Southeast Region March/April 2011 2 2 0% Niche Markets (Senior) 5 8 Phase V of Southwest Florida, Inc. Page 9 of 19 02/28/2011 Grand Total: . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 19 March 28, 2011 Detailed Staff Report 10 1,32.f6 of 1P.&59 02/28/2011 March 28, 2011 Detailed Staff Report 10 27 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Group Markets For the month of February 2011 Media Month YTD %YTD Grand Total: . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 11 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 28 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by International Markets For the month of February 2011 Media Germany FVW February 2011 Month YTD %YTD Germany o o 33% 1 International Markets - Additional Market Pentration USA Travel Guide January - September 2010 International Markets - Additional Market Pentration o o 2 2 67% Grand Total: o 3 . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 29 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Miscellaneous For the month of February 2011 Media Month Friend/Relative 16 YTD 45 %YTD 28% Naples, Marco Island, Everglades CVB o 20 13% Other/Unknown 16 78 49% Travel Agent 5 17 11% Grand Total: 37 160 . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 30 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by State For the month of February 2011 Current Year Last Year State Month YTD %YTD Month YTD ~ Florida 177 2,041 16.65% 300 2,827 29.01 % Georgia 51 1,250 10.20% 70 192 1.97% New York 186 689 5.62% 172 893 9.16% Illinois 252 666 5.43% 209 527 5.41% Pennsylvania 133 585 4.77% 169 463 4.75% Missouri 349 537 4.38% 78 199 2.04% Ohio 113 528 4.31% 114 501 5.14% Texas 83 496 4.05% 84 240 2.46% Michigan 93 439 3.58% 101 330 3.39% New Jersey 125 422 3.44% 111 311 3.19% California 134 352 2.87% 97 348 3.57% Indiana 76 339 2.77% 83 236 2.42% Wisconsin 64 313 2.55% 84 273 2.80% North Carolina 63 303 2.47% 58 174 1.79% Massachusetts 73 290 2.37% 53 153 1.57% Virginia 41 244 1.99% 36 173 1.78% Minnesota 49 243 1.98% 50 217 2.23% Tennessee 45 214 1.75% 35 152 1.56% Maryland 38 189 1.54% 44 141 1 .45% Kentucky 35 185 1.51% 50 120 1.23% South Carolina 38 177 1.44% 34 87 0.89% Alabama 21 165 1.35% 25 75 0.77% Connecticut 38 155 1.26% 23 80 0.82% Louisiana 42 134 1.09% 26 74 0.76% Iowa 22 126 1.03% 44 110 1.13% Oklahoma 25 109 0.89% 15 49 0.50% Arkansas 22 93 0.76% 22 48 0.49% Colorado 29 92 0.75% 15 76 0.78% Mississippi 18 91 0.74% 16 41 0.42% Arizona 28 81 0.66% 15 49 0.50% Phase V of Southwest Florida, Inc. Page 14 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 31 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by State For the month of February 2011 Current Year Last Year State Month YTD %YTD Month YTD %YTD Washington 25 77 0.63% 18 67 0.69% West Virginia 15 76 0.62% 11 42 0.43% Kansas 20 68 0.55% 24 58 0.60% Nebraska 9 55 0.45% 16 50 0.51% Oregon 16 53 0.43% 9 48 0.49% New Hampshire 10 43 0.35% 15 35 0.36% Maine 10 35 0.29% 14 47 0.48% Rhode Island 12 31 0.25% 5 17 0.17% Nevada 7 28 0.23% 12 30 0.31% New Mexico 6 26 0.21% 5 26 0.27% North Dakota 9 25 0.20% 4 14 0.14% Vermont 6 24 0.20% 7 23 0.24% Idaho 5 23 0.19% 3 8 0.08% Utah 4 23 0.19% 0 13 0.13% Delaware 11 21 0.17% 20 35 0.36% Montana 5 19 0.16% 6 15 0.15% Wyoming 3 18 0.15% 2 5 0.05% District of Columbia 16 0.13% 2 10 0.10% South Dakota 5 15 0.12% 6 11 0.11% Puerto Rico 2 12 0.10% 5 10 0.10% Hawaii 2 9 0.07% 5 13 0.13% Alaska 4 7 0.06% 3 5 0.05% Armed Forces 2 0.02% 0 0.01% Virgin Island 0 0.01% 3 0.03% Guam 0 0 0.00% 0 0.01% Grand Total: 2,651 12,255 2,426 9,746 . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 32 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month of February 2011 Current Year Last Year Country Month YTD %YTD Month YTD %YTD USA 2,651 12,255 95.75% 2,426 9,746 53.26% Canada 48 201 1.57% 48 174 0.95% No Address Given 26 75 0.59% 642 3,445 18.83% Brazil 7 69 0.54% 23 246 1.34% United Kingdom 21 69 0.54% 4,315 4,412 24.11 % Netherlands 6 15 0.12% 9 29 0.16% Germany 3 9 0.07% 17 58 0.32% Portugal 9 0.07% 3 18 0.10% Italy 2 8 0.06% 0 3 0.02% Argentina 5 7 0.05% 0 5 0.03% Belgium 3 7 0.05% 2 6 0.03% Ukraine 2 7 0.05% 0 8 0.04% Denmark 2 6 0.05% 5 12 0.07% France 2 6 0.05% 10 14 0.08% Mexico 5 0.04% 0 3 0.02% Australia 4 0.03% 12 13 0.07% Russia 0 4 0.03% 0 4 0.02% India 3 0.02% 6 17 0.09% Iran 3 0.02% 0 2 0.01% Norway 2 3 0.02% 3 0.02% Pakistan 3 0.02% 0.01% Poland 3 0.02% 0 0 0.00% Spain 0 3 0.02% 6 8 0.04% Austria 0 2 0.02% 2 6 0.03% Macedonia 0 2 0.02% 0 0 0.00% Philippines 2 2 0.02% 0 0 0.00% Saudi Arabia 2 2 0.02% 0 0 0.00% Sweden 0 2 0.02% 4 4 0.02% Switzerland 2 0.02% 3 6 0.03% Uzbekistan 0 2 0.02% 0 0 0.00% Africa 0.01% 0 0 0.00% Phase V of Southwest Florida, Inc. Page 16 of 19 02/28/2011 March 28, 2011 Detailed Staff Report 10 33 of 40 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month of February 2011 Current Year Last Year Country Month YTD %YTD Month YTD ~ Czech Republic 1 1 0.01% 1 2 0.01% Indonesia 0.01% 0 0 0.00% Ireland 0 0.01% 6 8 0.04% Lithuania 0.01% 2 9 0.05% Luxembourg 0 0.01% 2 2 0.01% Moldova 0.01% 0 0 0.00% Netherlnds 0 0.01% 0 0 0.00% Saudia Arabia 0.01% 0 0 0.00% Singapore 0.01% 0 0 0.00% Turkey 0.01% 0 0 0.00% Andorra 0 0 0.00% 2 2 0.01% Bangladesh 0 0 0.00% 0 2 0.01% Belarus 0 0 0.00% 0 0.01% Bermuda 0 0 0.00% 0.01% Bulgaria 0 0 0.00% 0 0.01% Croatia 0 0 000% 0 0.01% Cuba 0 0 0.00% 0.01% Egypt 0 0 0.00% 0.01% Finland 0 0 0.00% 3 3 0.02% Greece 0 0 0.00% 5 5 0.03% Guernsey 0 0 0.00% 2 2 0.01% Isle Of Man 0 0 0.00% 0.01% Israel 0 0 0.00% 2 0.01% Japan 0 0 0.00% 0 0.01% New Zealand 0 0 0.00% 2 2 0.01% Qatar 0 0 0.00% 2 2 0.01% Serbia 0 0 0.00% 0.01% South Africa 0 0 0.00% 2 2 0.01% Sri Lanka 0 0 0.00% 2 0.01% Uruguay 0 0 0.00% 2 2 0.01% Venezuela 0 0 0.00% 0 0.01% Phase V of Southwest Florida, Inc. Page 17 of 19 02/28/2011 Grand Total: 2,800 12,799 . YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 18 of 19 March 28, 2011 7 ,5f7)Jltailed ~lReport 10 34 of 40 02/28/2011 March 28, 2011 Detailed Staff Report 10 35 of 40 Naples, Marco Island, Everglades eVB Special Fulfillment Requests by Category For the month of February 2011 Media Month YTD %YTD Film Commission PPD 2011 0 0% Film Commission 0 0% Meeting Planners Market Group Fulfillment 4 2% Boston Sales Calls 2010 0 16 8% Meeting Planner Kit Fulfillment 8 31 15% Meeting Planner Non-Kit Fulfillment 0 2 1% Other/Unknown 0 30 14% Meeting Planners 9 83 40% Promotions PPD 2011 0 4 2% PPG 2011 0 0% PPP 2011 3 4 2% Summer VIP 2010 0 13 6% Promotions 3 22 11% Tour Operators Other/Unknown 0 0% Tour Operators 0 1 0% Travel Agents Boston Sales Calls 2010 0 16 8% Other/Unknown 0 9 4% Peninsula Travel Attendance 2010 0 75 36% Travel Agents 0 100 48% Grand Total: 12 207 . 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