Agenda 03/11/2011 W (EDC)
BCC/EDC
Economic Development
Workshop
Agenda
March 11, 2011
AGENDA
March 11,2011
9:00 a.m.
Collier County Board of County Commissioners and the Economic Development Council of
Collier County
"Economic Development Workshop"
3rd Floor Boardroom
W. Harmon Turner Building
Fred W. Coyle, Chairman, District 4
Donna Fiala, Commissioner, District 1
Georgia Hiller, Commissioner, District 2
Tom Henning, Commissioner, District 3
Jim Coletta, Commissioner, District 5
NOTICE: ALL PERSONS WISHING TO SPEAK ON ANY AGENDA ITEM MUST REGISTER PRIOR TO
SPEAKING. SPEAKERS MUST REGISTER WITH THE COUNTY MANAGER PRIOR TO THE
PRESENTATION OF THE AGENDA ITEM TO BE ADDRESSED. ALL REGISTERED PUBLIC SPEAKERS
WILL RECEIVE UP TO THREE (3) MINUTES UNLESS THE TIME IS ADJUSTED BY THE CHAIRMAN.
COLLIER COUNTY ORDINANCE NO. 2004-05, AS AMENDED, REQUIRES THAT ALL LOBBYISTS SHALL,
BEFORE ENGAGING IN ANY LOBBYING ACTIVITIES (INCLUDING, BUT NOT LIMITED TO, ADDRESSING
THE BOARD OF COUNTY COMMISSIONERS), REGISTER WITH THE CLERK TO THE BOARD AT THE
BOARD MINUTES AND RECORDS DEPARTMENT.
IF YOU ARE A PERSON WITH A DISABILITY WHO NEEDS ANY ACCOMMODATION IN ORDER TO
PARTICIPATE IN THIS PROCEEDING, YOU ARE ENTITLED, AT NO COST TO YOU, TO THE PROVISION
OF CERTAIN ASSISTANCE. PLEASE CONTACT THE COLLIER COUNTY FACILITIES MANAGEMENT
DEPARTMENT LOCATED AT 3301 EAST TAlllMlI TRAK., NAPLES, FLORIDA, 34112, (231) nwJlO;
~D UlTEIMG DEVICES FOR THE HEANNG IMPAIRED ME AVAILABLE IN THE COUNTY
COIAII.SlCf....' OFFICE.
1. Pledl. of Alleli.nee
2. Opening Comments - Fred W. Coyle, CMirman
3. Introductions - Economic Development Council of Collier County
4. Opening Comments -Robert Mulhere, Ch.ir~n, Economic Development Council of
Collier County
5. Past, Present and Future - Robert Mulhere
6. Economic Development Recommendations
7. Commissioners' Questions
8. Public Comment
9. Adjourn
INQUIRIES CONCERNING CHANGES TO THE BOARD'S AGENDA SHOULD BE MADE TO THE COUNTY
MANAGER'S OFFICE AT 252-8383.
ECONOMIC
DEVELOPMENT
COUNCIL
of Collier County, Florida
Growing Great Idea!
Collier County Board of Commissioners
Economic Development Council of Collier County
Joint Workshop for Economic Development
March 11, 2011
9:00 a.m. - 12:00 p.m.
Board of County Commissioner Chambers
ECONOMIC DEVELOPMENT COUNCIL OF COLLIER COUNTY IZC
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239) 263-8989 . Fax (239) 263-6021
www.eNaplesFlorida.com ECONOMIC
DEVELOPMENT
COUNCIL
of Collier County, Florida
Growing Great Idea!
Collier County Board of Commissioners
Economic Development Council of Collier County
Joint Workshop for Economic Development
March 11, 2011
9:00 a.m. - 12:00 p.m.
Board of County Commissioner Chambers
Contents
. Tab 1: Agenda
. Tab 2: Joint Workshop for Economic Development Presentation
. Tab 3: Minutes
January 13,2010 Joint Workshop for Economic Development
January 8, 2009 Joint Workshop for Economic Development
January 8, 2008 Joint Workshop for Economic Development
. Tab 4: 2010 Florida Economic Scorecard
. Tab 5: Summary of Recent Activity
Agenda
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AGENDA
March 11, 2011
9:00 a.m.
Collier County Board of County Commissioners and the Economic Development Council of
Collier County
"Economic Development Workshop"
3'd Floor Boardroom
W. Harmon Turner Building
Fred W. Coyle, Chairman, District 4
Donna Fiala, Commissioner, District 1
Georgia Hiller, Commissioner, District 2
Tom Henning, Commissioner, District 3
Jim Coletta, Commissioner, District 5
NOTICE: ALL PERSONS WISHING TO SPEAK ON ANY AGENDA ITEM MUST REGISTER PRIOR TO
SPEAKING. SPEAKERS MUST REGISTER WITH THE COUNTY MANAGER PRIOR TO THE
PRESENTATION OF THE AGENDA ITEM TO BE ADDRESSED. ALL REGISTERED PUBLIC SPEAKERS
WILL RECEIVE UP TO THREE (3) MINUTES UNLESS THE TIME IS ADJUSTED BY THE CHAIRMAN.
COLLIER COUNTY ORDINANCE NO. 2004-05, AS AMENDED, REQUIRES THAT ALL LOBBYISTS SHALL,
BEFORE ENGAGING IN ANY LOBBYING ACTIVITIES (INCLUDING, BUT NOT LIMITED TO, ADDRESSING
THE BOARD OF COUNTY COMMISSIONERS), REGISTER WITH THE CLERK TO THE BOARD AT THE
BOARD MINUTES AND RECORDS DEPARTMENT.
IF YOU ARE A PERSON WITH A DISABILITY WHO NEEDS ANY ACCOMMODATION IN ORDER TO
PARTICIPATE IN THIS PROCEEDING, YOU ARE ENTITLED, AT NO COST TO YOU, TO THE PROVISION
OF CERTAIN ASSISTANCE. PLEASE CONTACT THE COLLIER COUNTY FACILITIES MANAGEMENT
DEPARTMENT LOCATED AT 3301 EAST TMIIAMI TRAIL, NAPLES, FLOflIDA, 34112, (238) 774-1310;
ASSISTED LISTEMtG DEVICES FOfl THE HEARING IMPAIRED ARE AVAILABLE IN THE COUNTY
COIIIIISSIONERS' OFFICE,
1. Pledge of A1le,i_
2. Opening Comments - Fred W. Coyle, CNMnNII1
3. Introductions - Economic Development Council of Collier County
4. Opening Comments -Robert Mulhere, Chairman, Economic Development Council of
Collier County
5. Past, Present and Future - Robert Mulhere
6. Economic Development Recommendations
7. Commissioners' Questions
8. Public Comment
9. Adjourn
INQUIRIES CONCERNING CHANGES TO THE BOARD'S AGENDA SHOULD BE MADE TO THE COUNTY
MANAGER'S OFFICE AT 252-8383.
----"-- -----.--...---.---..-. --, ... '_,"._'_. ~~_,_~_'M_'" ---.-. ----
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Minutes
January 13,2010
MINUTES OF THE COLLIER COUNTY BOARD OF COUNTY
COMMISSIONERS AND ECONOMIC DEVELOPMENT
COUNCIL OF COLLIER COUNTY JOINT WORKSHOP
Naples, Florida, January 13, 2010
LET IT BE REMEMBERED, that the Board of County Commissioners and
Economic Development Council of Collier County, having conducted
business herein, met in a WORKSHOP SESSION on this date at ] :00 PM at
the Administrative Building "F," 3rd Floor Collier County Government
Complex, Naples, Florida, with the following members present:
CHAIRMAN: Commissioner Fred W. Coyle
Commissioner Frank Halas
Commissioner Tom Henning
Commissioner Jim Coletta
Commissioner Donna Fiala
ALSO PRESENT: Leo Ochs, County Manager
Jeffrey A. Klatzkow, County Attorney
Sue Filson, BCC Executive Manager
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
and
Economic Development Council of Collier County
Ol."'\\ I II/..
~ '.. I
'r ..)~
)/ ,,\
WORKSHOP
AGENDA
January 13,2010
1:00 PM
Fred Coyle, BCC Chairman, District 4
Frank Halas, BCC Vice-Chairman Commissioner, District 2
Tom Henning, Commissioner, District 3
Jim Coletta, Commissioner, District 5
Donna Fiala, Commissioner, District 1
NOTICE: ALL PERSONS WISHING TO SPEAK ON AGENDA ITEMS
MUST REGISTER PRIOR TO SPEAKING. SPEAKERS MUST REGISTER
WITH THE COUNTY MANAGER PRIOR TO THE PRESENTATION OF
THE AGENDA ITEM TO BE ADDRESSED. ALL REGISTERED
SPEAKERS WILL RECEIVE UP TO THREE (3) MINUTES UNLESS THE
TIME IS ADJUSTED BY THE CHAIRMAN.
COLLIER COUNTY ORDINANCE NO. 2003-53, AS AMENDED BY
ORDINANCE 2004-05 AND 2007-24, REQUIRES mAT ALL LOBBYISTS
SHALL, BEFORE ENGAGING IN ANY LOBBYING ACTIVITIES
(INCLUDING, BUT NOT LIMITED TO, ADDRESSING THE BOARD OF
COUNTY COMMISSIONERS), REGISTER WITH THE CLERK TO THE
BOARD AT THE BOARD MINUTES AND RECORDS DEPARTMENT.
REQUESTS TO ADDRESS THE BOARD ON SUBJECTS WHICH ARE
NOT ON THIS AGENDA MUST BE SUBMITTED IN WRITING WITH
EXPLANATION TO THE COUNTY MANAGER AT LEAST 13 DAYS
PRIOR TO THE DATE OF THE MEETING AND WILL BE HEARD
Page 1
January 13,2010
'-'---'-'~""~"-",... .--.- 'P,'_. ......'.~.~.____~~,._,...._ .,. ,... ~ '"'_~"_"""~__"'_"~"'~~""~._""'_'_'_"'_""""_'_ ................._..,
UNDER "PUBLIC PETITIONS." PUBLIC PETITIONS ARE LIMITED TO
THE PRESENTER, WITH A MAXIMUM TIME OF TEN MINUTES.
ANY PERSON WHO DECIDES TO APPEAL A DECISION OF THIS
BOARD WILL NEED A RECORD OF THE PROCEEDINGS PERTAINING
THERETO, AND THEREFORE MAY NEED TO ENSURE THAT A
VERBATIM RECORD OF THE PROCEEDINGS IS MADE, WmCR
RECORD INCLUDES THE TESTIMONY AND EVIDENCE UPON WHICH
THE APPEAL IS TO BE BASED.
IF YOU ARE A PERSON WITH A DISABILITY WHO NEEDS ANY
ACCOMMODATION IN ORDER TO PARTICIPATE IN THIS
PROCEEDING, YOU ARE ENTITLED, AT NO COST TO YOU, TO THE
PROVISION OF CERTAIN ASSISTANCE. PLEASE CONTACT THE
COLLIER COUNTY FACILITIES MANAGEMENT DEPARTMENT
LOCATED AT 3301 EAST TAMIAMI TRAIL, NAPLES, FLORIDA, 34112,
(239) 252-8380; ASSISTED LISTENING DEVICES FOR THE HEARING
IMPAIRED ARE AVAILABLE IN THE COUNTY COMMISSIONERS'
OFFICE.
1. PLEDGE OF ALLEGIANCE
2. Opening Comments - Fred Coyle, BCC Chairman
3. Introductions - Presented by Economic Development Council of Collier
County Opening Comments - William O'Neill, Chairman of the Board,
Economic Development Council of Collier County, Robert Mulhere,
Chairman-Elect, Economic Development Council of Collier County
4. Input/Comments - Collier County Board of County Commissioners
5. Economic Gardening - Presented by Steve Quel1o, Florida Economic
Gardening Institute and Joe Buckheit, MediaBrains, Inc.
6. Project Innovation - Presented by Chris Doyle, Vice-President, Project
Innovation, Economic Development Council of Collier County
7. Break
Page 2
January 13, 2010
- _"'~-__._"_'" '.'--'--0- --._-~~.__.___,-_____ __.___v.__.__.___'___._._.,_
8. Regional and Local Marketing Program - Presented by Joseph Bouch,
Chisano Marketing Group
9. An Economy by Design - Planning for 2010-2015 - Presented by William
O'Neill/Robert Mulhere
10. Commissioners' Questions and Concerns
1 t. Public Comment
12. Adjourn
Inquiries concernine: chane:es to the Board's ae:enda should be made to the
County Manae:er's Office at 252-8383.
Page 3
January 13,2010
January 13, 2010
I. Pledge of Allegiance
Chairman. Commissioner Fred Coyle opened the Workshop with the Pledge of
Allegiance at 1 :00 PM.
II. Opening Comments - Commissioner Coyle commenced the meeting with
Welcoming and Commissioner Introductions.
III. Introductions - Self introductions were given by the Economic Development
Council of Collier County and are asfollows:
Tammie Nemecek, President - EDC
William O-Neill, Roetzel & Andress, Esq., Chairman - EDC
Robert Mulhere, Mulhere & Associates LLC, Chairman Elect -- EDC
Chris Doyle, Naples Daily News, VP - Project Innovation
Timothy Cartwright, Fi fih A venue Advisors, VP - Economic Gardening
IV. Opening Comments - William O'Neill and Robert Mulhere
William O'Neill stated EDC's role is to influence the process for the benefit of
the Community through expanding job opportunities and the tax base. A slide
presentation was made on priorities, diversification of economy; create high wage
jobs and long-term goals.
Topics presented:
);. Economic Gardening
);. Project lnnovation
~ Regional and Local Marketing
);. Long Range Planning
Robert Mulhere received feedback from the BCC, County Manager and Joe
Schmitt over the past several months on the following.
)0- Coordination with other Community Organizations and Groups
~ Focus by Adhering to a Strategic Plan
~ Insuring Good Stewardship
~ Long Range Strategic Planning Accomplishments
V. Input/Comments - Collier County Board of Commissioners
Commissioner Halas expressed concern when the banks will open up funding
loans to the public and private sector.
Commissioner Coyle commented how difficult it is to attract new businesses.
He would like solutions discussed for all types of businesses and requested advice
on how to improve and diversify the economy.
Commissioner Coletta stated most economic growth would be east of 951
per the Immokalee Master Plan and the lmmokalee Airport Authority Master
Plan. He suggested applying for a small grant and to use funds to reach out to
existing struggling businesses and help them through the economic situation
through EDC and SCORE.
2
January 13, 2010
Commissioner Henning suggested targeting the commercial market and
retaining businesses in Collier County.
Commissioner Fiala suggested focusing on what is working and seek new
innovated ways to lower the unemployment rate in Collier County.
Commissioner Halas suggested attracting new business by promoting
transportation in and out of the Immokalee Airport.
Commissioner Coyle stated the County lost the ROW for the railroads years ago
and does not have a standard road system due to the high cost of ROW's. He
suggested taking the opportunity to define the County's niche to success and to
create other avenues in research and medical. He also suggested focusing on
primary businesses due to unemployed residents moving away from Naples.
Commissioner Halas stated universities help stimulate the economy and
suggested universities in the area apply for Grants to aid in Medical Research
Programs.
Commissioner Coletta recommended Community Organizations and Groups get
involved in Public Outreach efforts to educate the public.
Commissioner Coyle suggested highlighting "Successful Businesses" by inviting
companies to give presentations on their company at BCC Meetings.
William O'Neill stated the EDC will respond and address all questions and
concerns.
VI. Economic Gardening - Steve Quello, Florida Economic Gardening Institute
reported that SW Florida is a part of a 6-Region State Pilot Program created in
2009 within the Office of Tourism Trade and Economic Development. He
described "Economic Gardening" as an innovative, entrepreneur-centered
economic development strategy focusing on a long-term approach designed to
generate new jobs from the Community's existing base of businesses of second-
stage companies. Second-stage companies must have -
>- Potential to create more jobs
y Companies wanting growth
>- Enterprise privately held
>- Must have 10 - 99 employees and generate about $1 million to $50
million in annual revenue
Steve Quello introduced Joe Buckheit and noted his business was a second-stage
company.
Joe Buckheit, entrepreneur, is involved with the EDC and gave a brief history of
his background.
,. Owner of Media Brains, Inc., a software company that employed county
residents which generated income from within county.
3
January 13, 2010
~ Sold Media Brains and now owns and operates a new business with 20
employees.
~ Stated, Economic Gardening is an excellent program helpful to businesses.
)0- Currently acts as a consultant to the EDC.
)0- The average salary paid was $55,000 with standard benefits; insurance,
paid vacations and a matching 401 K Program. The benefits provided are
not counted in the $55,000.
Steve Quello stated Collier County has 500 Second-Stage Companies which
employ 10-99 employees that could benefit from Economic Gardening.
Commissioner Coyle suggested research be completed to identify which of these
500 Second-Stage companies meet the programs specific criteria.
William O'Neill commented the State's pilot program is being very selective in
identifying the most fruitful businesses to invest in.
The BCe will receive a list of Second-Stage Businesses, identifying businesses
that meet program requirements along with a development program, according to
Tammie Nemecek, President/CEO for the Economic Development Council.
VII. Project Innovation
Chris Doyle extended a "thank you" to the BCC for their support. A "Project
Innovation" video presentation was played. He noted the video has two goals:
)0- To create a shared vision and action plan for a strong and innovative
economy, using the power of our community
~ To stimulate innovation among businesses, schools, government and the
community
Chris Doyle ended his presentation with The "Pr~ject Innovation - Social
Medias and Viral" video created by the Gulf Coast School Marketing Academy.
Break: 2:47 PM
Reconvened: 3:02 PM
VIII. Regional and Local Marketing Program - Joseph Bouch, Chisano Marketing
Group, stated his company has been asked to expand marketing outside of Collier
County and collaborates with 5 counties and build regionalism. Key regionalism
provides:
. Pure Identity
. Leverage Assets and Strength of Regions - Vibrant Region
. Compiling Story
Positioning Statement
"Southwest Florida - A Brighter Place to do Business" describes the region best
4
January 13,2010
Joseph Bouch gave a slide presentation on the Marketing Plan
· Goals and Objectives
· Simple Logo
. Advertising with teasers as a goal to get people to the Southwest
Florida website - www.ABrighterPlace.com/collier
. Guerilla Marketing - Sarasota, Lee, Collier, Glades and Charlotte
Counties will be responsible to place advertisement
Southwest Florida Marketing Communications Plan includes the
following teaser ads placed at Southwest Florida Regional Airport and
local business windows. Samples shown below:
. Your business could be taking off here, too.
. A lot of businesses are landing here, too.
. Our business climate is sunny, too.
. You could be on your lunch-hour now; not your vacation.
. Move your business here. Think ofthe money you'll save on
vacations.
. Tan lines. Bottom lines. We're pretty good at increasing both.
. Everything grows better around here. Especially business.
Southwest Florida - W'ww.AhrighterPlace.com is placed at the hottom of each ad.
It was noted the following marketing tools are included in the promotion:
. Website to highlight successful businesses with videos and
testimonials
. Create "Bright Ideas" Newsletter
. Promotional mailer with light bulb USB Port.
Joseph Bouch stated the website is beginning to show early traffic results
reflecting an increase of 70% since September, 2009. 16% of the traffic has gone
to Collier County and 12% clicked all the way through to Collier County EDC.
He also stated Collier County must market independently.
. Stand alone plan
. Strong public relation effort
. Strong interactive program
. Target trade shows.
. Enhance - boiler plate
. Reinforce media efforts
Discussion ensued concerning cooperative advertising efforts with the Chamber
of Commerce, NABOR and other organizations, and getting community leaders
involved in the EDC to develop a long-range plan for the marketing.
Commissioner Coyle expressed concern that the marketing program is
complimentary to current marketing programs without conflicts and
recommended coordinating efforts with existing program.
5
January 13,2010
IX. Economy by Design/Planning for 2010-2015 - William O'Neill and Robert
Mulhere gave a slide presentation on major components of long range planning.
The following are 6 Strategic Elements:
o Business Expansion and Attraction
o Economy Gardening
o Project Innovation
o Work Force Development
o Marketing and Regional Branding
o Administration and Investor Relations
X. Commissioners - Questions and Concerns
Commissioner Coyle suggested placing teaser ads near the private jet section of
the airport to attract businesses to the area and to set short-term goals.
Commissioner Henning stated Collier County can offer quality of life.
Commissioner Halas stated he would like to see retired CEO's brainstorm.
XI. Public Comments
Hank Petro, who is opening a business in Naples, stated it takes money to move
a business. Tax credits need to be going to businesses. He has been to EDC in
both Lee and Collier Counties and asked the question; why do businesses move
here? He received the same answer in both places; the CEO makes that decision.
He suggested targeting CEO's.
Jim Cosetta, owner of Forward Interactive, a multi-media business. He stated
many business resources are available in Naples. The EDC was pro-active to help
build his business. The EDC has some great minds and great opportunities and
has helped him identify with other business sources in the area, enabling his
company to conduct business with them on an ongoing basis.
Commissioner Coletta recommended the EDC include the following groups in
the Out Reach Program:
· Non-business citizens
. Concentrate on Mom and Pop businesses and try to retain them
· Keep partnership up with SCORE
*****
There being no further business for the good of the County, the Workshop was
concluded by order of the Chairman at 3:53 PM.
6
January 13, 2010
COLLIER COUNTY BOARD OF COUNTY
COMMISSIONERS
'"M-W. ~
Commissioner Fred W. Coyle, airman
ATTEST:
DWIGHT E~ BROCK, CLERK
f'
<.
,C .
::'Jr. .' ';
These Minutes were a~d by the Board/Committee on _.1J .9/ '20 I 0 , as
presented J--' - or as amended. .
7
January 8, 2009
MINUTES OF THE MEETING OF THE
BOARD OF COLLIER COUNTY COMMISSIONERS
AND THE ECONOMIC DEVELOPMENT COUNCIL
JOINT WORKSHOP
Naples, Florida, January 8,2009
LET IT BE REMEMBERED that the Board of Collier County Commissioners
and the Economic Development Council, in and for the County of Collier,
having conducted business herein, met on this date at 9:00 AM in WORKSHOP
SESSION in the Administration Building "F," 3rd Floor, Collier County
Government Complex, Naples, Florida with the following members present:
CHAIRMAN:
Commissioner Tom Henning
Commissioner Jim Coletta
Commissioner Fred Coyle
Commissioner Donna Fiala
Commissioner Frank Halas
ALSO PRESENT: James Mudd, County Manager
Sue Filson, Executive Manager, BCC Office
Co~ County
---~ -
Collier County Board of Commissioners
Economic Development Council of Collier County
WORKSHOP
JANUARY 8, 2009
9:00-12:00 p.m.
Economic DeveloDment COUDell of Collier Countv
1. Welcome and Introductions
II. Opening Remarks/DiscussioD
III. Agenda
. Collier County Strategic Focus Areas & Goals
. A Proactive Approach to Our Future
. Tbe Action Plan
. Critical Questions
. Where We are Today
IV. Closiag Remarks
January 8, 2009
Page 1
January 8, 2009
Chairman Tom Hennini! called the Workshop to order at 9:00 AM.
The Pledge of Allegiance was recited.
Self Introductions were made and Chairman Hennini! welcomed the participants.
Economic Development Council:
Tammie Nemecek, President - EDC
William O'Neill, Roetzel & Andress, Esqs., Chairman - EDC
Robert Mulhere, R W A, Inc.
Brian Goguen, Barron Collier Partnership
Julie Schmelzle, Bank of America
Robert McMahan
Openine: Remarks and Presentation by William O'Neill. EDC Chairman:
He stated, at the conclusion of the 2008 Workshop, the participants were focused on the
goal of improving and diversifying Collier County's economy. The purpose of the 2009
Workshop was to present the results of the joint efforts.
A PowerPoint presentation was jointly made by Mr. O'Neill and Tammie Nemecek, EDe
President. Copies of the presentation were distributed.
Topics presented:
. Goals - shared understanding of current economic conditions; consensus on
the 2008 Action Plan; and the creation of a self-sustaining program to
ensure consistent, high-value of economic development
. Economy by Design ... Not by Default
. Proactive Approach to the Future - Innovation - A New Path
. Develop a Flexible and Comprehensive Action Plan - participate in
determining the best way to develop a "Catalyst Project"
Commissioner Fred Coyle is the Chairman of the Catalyst Project
. Critical Questions
What is the connection between quality of life and the creation of
high-wage jobs?
How to prevent a deteriorating economy from imposing a tax burden
on homeowners?
What is the game changing activity?
What will it take to be successful in inspiring location and growth
of catalyst companies?
. Leadership Florida conducted the 2008 Sunshine State Survey and the
most important issues facing the State of Florida, according to its citizens,
are the economy and jobs. The Survey results indicated Floridians want the
State and local government to offer incentives to attract, retain and re-locate
businesses to the State.
2
January 8, 2009
· As part of its "Project Innovation Initiative," the EDC developed an
economic scorecard as a tool to measure the economic vitality of Collier
County.
· Enterprise Florida defined eight regions of the State and outlined the
primary industries for each which included aviation, aerospace, defense, IT,
high-tech manufacturing, medical research and development, avionics, and
deep water ports.
· Collier County's industry is limited to tourism, retail and healthcare.
. In Collier County the ratio of the taxable value of commercial property to
residential property is 0.10% while in the South Central region it is 0.36%.
· In order to improve the economic vitality, Collier County must create a
culture to attract high-wage companies and an environment that supports
workers.
The Catalyst Initiative
· Attract a catalyst company to provide a foundation for the creation of high-
wage jobs with the ability to create 50 to 100 jobs initially, as well as the
ability to add more jobs and sustain those jobs for 10 years.
· Create a structure to allow for a self-sustaining economic development
investment program by attracting similar and/or sustaining companies.
· Create "Economic Development Zones" to induce job creation by providing
land and/or buildings ready for build-out.
· Workforce must be developed through the alignment of Kindergarten
through College educational programs to meet industry requirements for skilled
workers.
Focus on Industry
· Computer software and services
. Health and life sciences
. Clean Technology companies
The Torrey Pines Institute for Molecular Studies, a biomedical research institute,
recently opened in Port St. Lucie and was cited as an example of a successful
relocation of a catalyst company:
. Construction industry was revitalized;
· 25 employees were hired initially, with 35 more employees by June, 2009;
. Within 10 years, 189 jobs will have been created;
· Average wage - $67,000.00;
. $500,000.00 in equipment purchases;
· A spin-off company, Mann Research Center, will begin construction of a
$lOOM facility;
· Over 80 meetings were generated as a result of the relocation and meeting
attendees contributed to the local hospitality industry.
3
January 8, 2009
Local contributions:
· $30M from the City of Port S1. Lucie for land and building
. $IOM from S1. Lucie County
· $6.5M from Florida Atlantic University
· $32M from the State of Florida -Innovation Fund
Self-Sustaining Funding
· Economic Development Zone generates revenue for the County
· The County allocates a portion of the revenue to the Economic Development
Authority to act as the fiscal agent for the EDZ
Next Steps for Collier County
· Staffwi11 work with the EDC to implement the Catalyst Initiative and create
the Economic Development Zone
· Within 90 days, prepare a formal resolution with staff, for presentation to
the Board of County Commissioners, outlining the Action Plan
· Encourage community input and grass roots support for the Initiative
Discussion:
The Commissioners expressed concerns regarding:
. The payment of Staffs time?
Tammie Nemecek stated the EDC has worked with County Staff as part of
its public/private partnership. The EDC would complete the ground work
for Staffs review resulting in minimal impact on Staffs time.
· The County's involvement regarding the acquisition ofland?
Robert Mulhere stated the County would not be involved.
Tammie Nemecek stated private landowners would be contacted.
· Buildings - to be built or will existing be used?
Tammie Nemecek stated most of the companies have utilized existing
buildings while waiting for completion of new construction.
Discussion ensued concerning Impact Fees, and whether or not Fees could be waived
if a company relocated and utilized (vacant) existing buildings for which Impact Fees
had already been paid. Also discussed was the potential amount of Staffs time that
would be required.
County Manager Mudd stated there were already incentives "on the books" that had
not been fully utilized because they were not enough to attract new business. He
stated he supported developing a mechanism to attract new business because the
current system does not work.
4
January 8, 2009
Commissioner Coyle stated the County could offer shovel-ready parcels of land to
be fast-tracked for development by cutting the permit and approval process by two
to three years. Staff could assist the EDC by identifying the parcels of land that
could be considered for development. Additional assistance would be requested
from the legal community to develop the legal structure for the Economic
Development Zone.
There was further discussion concerning the Port St. Lucie project, what incentives
can Collier County offer, the fiscal impact on the local economy, how to generate
the required revenue, and how to obtain support for the concept of the Economic
Development Zone from the general public.
Brian Goguen stated the purpose of the EDZ was not to increase Ad Valorem taxes
but to diversify the local tax base which will lower property taxes overall.
Commissioner Coyle stated the tax base has been growing smaller due to the
exodus of residents -- fewer households must pick up the burden. The goal is to
attract high-wage industries to the area to strengthen the economy. Employees of
the companies will be able to afford to buy homes.
Discussion continued regarding locating sustainable revenue stream and possible
contributions from the private sector as well as from government. Caution was
expressed concerning zoning regulations which are very specific. A suggestion was
made to examine each request to waive restrictions on a case-by-case basis. Another
suggestion was to find an innovative way to shorten the review process.
Commissioner Coyle stated companies must be offered the option to retro-fit an
existing commercial building or to become part of a technology park. The company
must be allowed to make the decision. The EDC should explore several options to
entice companies to move to Naples in the short term and long range. He stated
"time is money" to companies and Collier County must find a better way to make it
easier for companies to relocate to the area. The structure must be developed first.
He further stated a "working model" is almost impossible to develop but
consideration to special circumstances must be given on a case-by-case basis.
Tammie Nemecek stated opportunities exist for both State and Federal funding.
Public Soeakers:
Gina Downs presented a comparison between Duval and Collier Counties
concerning different taxes and fees imposed as sources of additional revenue.
There are no Impact Fees in Duval County. Duval County has obtained Federal and
State grants, PIL T ("Payment in Lieu of Taxes") money and shared revenues on the
local, state and federal level. She stated she hoped when the program is presented
to the general public for its opinion that a fair assessment is presented rather than a
5
January 8, 2009
rather than a hard sell. She stated she was not sure about the direction the program
would be taking.
James Waterman, an architect, stated he is very familiar with the development
process. He stated Naples is no longer a "sleepy little community and people
should wake up." He suggested government and private developers work as a "team"
to obtain faster results. Businesses look for the best deal as an incentive to relocate.
An educated and skilled workforce is crucial to sustaining economic development.
The review and approval process must be streamlined. Contacts should be made
with Mexico and Latin America. He further stated that U.S. companies are taking
advantage of foreign opportunities and Collier County should also.
David Jackson, Executive Director of the Bayshore/Gateway Triangle eRA,
stated he supported the project. He proposed a potential solution: the EDC and
BCC should consider the Bayshore/Gateway Triangle area as the location for the
first/pilot project. He has an economic plan in place, a TIP is in place, funding (in
reserves) is in place, staff is available, a zoning overlay is in place and infra-
structure is in place. There arc over 1,800 acres located in central Collier County
ready to evolve into the EDZ.
c.J. Houston, Chair of the Board of the Greater Naples Chamber of Commerce,
stated the members of the Chamber support Project Innovation and it should be
implemented in a timely fashion. She encouraged the BCC to think "outside the
box" and to also remember that current businesses in the area are struggling and
need support. Collier County must diversify so its residents can maintain a quality
of life.
Bob Murray, East Naples Civic Association, compared the situation in Naples to
an individual who is bleeding badly and destined to die. The EDC has addressed
the bleeding and needs bandages, i.e., the means to put the process in play. The
leaders of the community have decided that "something" must be done. He stated,
"If we are not careful, this sleepy little backwater will become a destitute little
backwater. We must act now."
Gary Price stated it is time to focus on making changes. He supports the Project
and suggested that government and the private sector must work together. He
stated, "The cost for the Project is the highest and best use of tax dollars because
the cost to the citizens of Collier County, if nothing is done, will be far greater."
Commissioner Coyle stated Project Innovation was designed to obtain public
support for the concept of diversification of the economy. He further stated it was
important to make the public aware that no one was interested in destroying the
present character or way of life in Naples.
Chairman Henning stated the EDC was requesting the Bec approve its request
for Staff to review the proposed formal resolution.
6
January 8, 2009
Tammie Nemecek stated the EDC would prepare the Resolution for review by
Staff prior to presenting it to the BCC for action. The EDC would also work with
the County Manager and County Attorney's office regarding the legal structure.
Robert Mulhere stated Mr. Jackson had presented an interesting option and it wilt
be one of the areas to be considered. He further stated the Project will examine all
of the options and locations as part of the process.
Chairman Henning questioned whether or not an Economic Development Zone
had been created in Immokalee.
Tammie Nemecek stated there was an Enterprise Zone in Immokalee which was
different from the Economic Development Zone which is a locally created program.
Commissioner Coletta stated he will be very interested to see what will be
recommended by Project Innovation.
Commissioner Coyle asked the directive be revised to task Staff to work with the
EDC to recommend potential locations for EDZ development and Staff would
retain its ability to make independent recommendations to the BeC concerning the
Project and the potential locations.
There being no further business for the good of the County, the Workshop
concluded by order of the Chair at 10:40 A.M.
COLLIER COUNTY BOARD OF COUNTY
COMMISSIONERS
,." ,/"
. g, Chairman
",-'cq" ,
..,~~\' ~
......... un,.
Th'~!"M:rnutes were approved by the Board/Committee on
as presented V , or as amended
~ ID,1aR,
7
January 8, 2008
MINUTES OF THE MEETING OF THE BOARD OF COLLIER
COUNTY COMMISSIONERS AND ECONOMIC
DEVELOPMENT COUNCIL JOINT WORKSHOP
Naples, Florida, January 8, 2008
LET IT BE REMEMBERED that the Board of Collier County Commissioners
and the Economic Development Council in and for the County of Collier,
having conducted business herein, met on this date at 9:00 AM in WORKSHOP
SESSION in the BCC Chambers, 3rd Floor, Building "F," of the Government
Complex, Naples, Florida with the following members present:
CHAIRMAN:
Commissioner Jim Coletta
Commissioner Frank Halas
Commissioner Fred Coyle
Commissioner Donna Fiala
Commissioner Tom Henning
ALSO PRESENT: Tammie Nemecek, President and CEO, EDC
Carlos Diaz, Gulf Coast American Fabrication
Julie Schmelzle, Chairman of the Board, EDC
Richard Grant, Grant, Friedkin, Esqs.
William O'Neill, Roetzel & Andress, Esqs.
Jeff Allbritten, Edison College - Collier Campus
Brian Goguen, Barron Collier Partnership
Terry McMahan, Hodges University
Richard Pegnetter, Florida Gulf Coast University
Robert Mulhere, RWA, Inc.
Jim Mudd, County Manager
Sue Filson, Executive Manager, Bee Office
January 8, 2008
I. Call Meeting to Order
Chairman Coletta called the Workshop to order at 9:00 AM.
II. Welcome, Self-Introductions and Opening Remarks
Chairman Coletta welcomed the participants. Self-introductions were made.
Chairman Coletta turned the meeting over to Julie Schmelzle.
Julie Schmelzle, EDC Chairman of the Board, outlined expectations for the
collaborative meeting between the BCC and the Economic Development Council.
One of the purposes was to share information. She referenced 'economic
development' as one of the components of the Collier County Strategic Plan
which was adopted by the BCC in 2006. The goal was to create a business
climate that promoted a diversified economy with potential for growth. The
objectives were to develop a tax base that distributed property tax equitably
throughout the County; to retain existing business; to attract new business and
industry; and to create additional jobs with wages that met or exceeded the
national average.
The PowerPoint presentation entitled, "A Community by Design ... Not by
Default, " was given with the following points:
. Changing population of Collier County
· Critical need for community cooperation in order to keep existing
businesses in business
· Attracting desirable new business/industry that will enhance the
community
· Proactively targeting industries that the community wants to attract
III. What Makes Good Communities Great
Jay Gamer, President of Competitive Strategies Group, LLC, gave a Power
Point presentation entitled, "Understanding What Makes Good Communities
Great." His presentation made the following points:
· The competition between communities to attract investment and business
. The process developed by his firm to assist various corporations
investigate areas of the country in order to evaluate which community
offered the greatest potential to support a corporation's development
and/or expansion goals
· 18,900 municipalities are presently competing for business opportunities
in the United States
Members of the Bec asked questions concerning leading corporate "wants."
Mr. Gamer stated he could not provide a list of the "top ten" because of the
variety of corporations he has represented and the individual needs for each.
He cited the "charm factor" ofa community - i.e., appearance and aesthetics-
as a component that influenced the decisions made by his clients, as well as:
· Local community leaders demonstrating the desirability of living in
2
.January 8, 2008
their specific County
· The unified involvement of the community to offer incentives, such as
affordable housing, quality educational institutions and recreational
amenities, in order to "seal the deal."
BREAK: 10:25 AM
RECONVENE: 10:37 AM
SPEAKERS:
Robert Murray stated another key component is the vision of the members of
the BCC. He stated he hoped the Commissions would accept the information
presented and the suggestions of the EDC. He emphasized the need for diversity,
as well as specifically targeting "clean" industry to come to Collier County to
strengthen the local economy.
IV. Eeonomie Outlook & Cluster Development
Gary Jackson, FGCU Regional Eeonomie Research Institute (Was not
present)
Tammie Nemecek, EDC President & CEO, gave the presentation developed
by Dr. Gary Jackson, Director of Florida Gulf Coast University's Regional
Economic Research Institute entitled, "Economic Outlook and Cluster
Development." (Dr. Jackson was delayed.)
The presentation:
. Defined the term, "cluster"
· Compared traditional with emerging clusters, their interconnectivity and
how they assist each other's productivity
· Presented research focused on business and financial services, building
manufacturing services, distribution services, software and computer
services, and medical ("life sciences") applications and services
V. What is a Catalyst
Tammie Nemeeek, EDC President & CEO, gave a presentation entitled, "What
is a Catalyst?"
The presentation:
· Explored the partnering of public and private entities
· Cited the direct and indirect economic impact of these partnerships
· Outlined the jobs that were created over a five-year trend
· Cited the successful building of a biotechnical/pharmaceutical cluster in
the San Diego/La Jolla community
· Compared the similarities between Naples and San Diego/La Jolla
· Reviewed the efforts of other Florida communities to attract entities
· Outlined the growth of related companies to the anchor entity
VI. Education as a Critical Component
Dr. Richard Pegnetter, President of Florida Gulf Coast University, gave a
3
January 8, 2008
presentation entitled, "Education as a Critical Component." The mission of the
educational component is to:
. Identify the needs of the business, financial and industrial clusters
. Develop programs and specialized courses to provide the educated
workforce to support the continued growth of these industries.
. Foster cooperation among the local educational institutions, i.e., Edison
College, Ave Maria University, Hodges University, and FGCU
VII. The Action Plan
Julie Schmelzle, EDC Chairman of the Board, presented an Action Plan to the
BCC:
To establish a committee to spearhead a "Catalyst Project."
. Will individually meet with the top employers in Naples to obtain their input
and suggestions to improve the business climate.
. Have active participation from the members of the BCC in working
groups and on Advisory Boards
VIII. BCC Discussion
a. Commissioners expressed concern about how to attract business to Collier
County.
. Negatives include highest land costs, highest taxes and high impact fees.
. What could be done because the likelihood of reducing these costs was
negligible.
. Concern was also expressed about the lack of participation by State officials
An example cited was Town of Immokalee which has been targeted for
anticipated growth but lacks a rail line for transportation of goods.
Obtaining a rail connection and the required land corridor necessitates State
approval and funding.
. Flexibility and the ability to adapt to the needs of targeted industry are key
to being able to attract new entities to the area.
. Suggestion: scheduling a Workshop, in conjunction with the Regional
Planning Council, with State and Federal representatives, as well as
neighboring county officials, to discuss the issue of "regionalism" and how
cooperation among the counties can strengthen economic development
throughout Southwest Florida.
There being no further business for the good of the County, the Workshop
concluded by order of the Chair at 11 :50 AM.
*****
4
January 8, 2008
RECEIVED
JAN 1 8 2008
There being no further business for the good of the County, the Workshop l30ard of county CommlssiOnel$
concluded by order of the Chair at 11 :50 AM.
*****
COLLIER COUNTY BOARD
OF COUNTY COMMISSIONERS
d~~
Ja s Coletta, Chairman
Attest: ' ; '::.~'
Dwight E. Brock,>Clerk
" ..., ..' ,,~.,
;....to..~...... ,
s 1 Qnatur'"f;', oa:U'- -
These Minutes were approved by the Board on l- ~ - dOO\( , as presented
V , or as corrected
5
,_..._~-_.~..----_._------- ,- -.-...-.'...--.----..
Scorecard
2010 Florida Economic Scorecard
~rJF
ECONOMIC
DEVELOPMENT
FOUNDATION
Supporting Ihe Growth
of Great Ideas "
Economic Development Foundation, lnc.
~050 North Horseshoe Drive, Suite 120
Naples, FL 34014
(239) 263-8989
I Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Economic Development Foundation
The purpose of the Economic Development Foundation (EDF) is to support economic development initiatives
that result in opportunities to expand and diversify the regional employment base. The Foundation will
support these initiatives through education and research programs that will help develop and offer the methods
and techniques by which entrepreneurs and business owners can enhance their personal abilities to grow,
diversify and enhance the outcomes of their enterprises. Its specific mission is to nurture business enterprises
currently operating in the region in ways that will enable these firms to:
_ Expand their employment rolls, especially through the addition of positions that feature both talent
requirements and compensation that are above the prevailing average in the region.
_ Diversify their product and service offerings in ways that contribute to the enterprises' long-term
growth and viability as the economic profile of the region matures.
,
_ Cultivate new extra-regional markets in ways that will generate export revenues.
. Increase profitability so as to enable entrepreneurs and business owners to expand their contributions
to the local public welfare.
PROGRAMS
While most of the programs of the Foundation are directed to the individuals and enterprises that are
endeavoring to stabilize, grow and diversify (or rehabilitate) existing enterprises, the Foundation is also
attentive to the evolving needs of the community and will provide support wherever feasible and prudent, to
include, but not limited to:
. Education
. Research
. Fundraising for Economic [),'veloprnent Initiatives
2 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Florida Regions
-,,,* .
Source: Enterprise Florida
3 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Overall Score
The overall score of the Florida Economic Scorecard is a composite measure that totals the seven key
areas covered in this report. The seven categories are equally weighted and are used to compare the
Southwest Florida region to the seven other regions. The seven economic categories used in the
report are:
I. Employment and Workforce;
2. Income and Productivity;
3. Housing;
4. Innovation;
5. Education;
6. Transportation; and
7. Entrepreneurship.
Each economic category includes three to five indicators used to measure competitiveness. Each
Florida region is ranked one through eight for each indicator, with one being the best position and
eight being the worst.
The 2010 Florida Economic Scorecard is the third edition of this report and is used to measure
progress since the second edition was released in 2009. The geographic boundaries of the eight
regions of Florida are defined by Enterprise Florida as:
· Southwest Florida consists of Collier, Lee, and Charlotte counties;
· Northwest Florida consists of Bay, Calhoun, Escambia, Franklin, Gadsden, Gulf, Holmes,
Jackson, Jefferson, Leon, Liberty, Okaloosa, Santa Rosa, Wakulla, Walton, and Washington
counties;
· North Central Florida consists of Alachua, Bradford, Columbia, Dixie, Gilchrist, Hamilton,
Lafayette, Levy, Madison, Marion, Suwannee, Taylor, and Union counties;
· Northeast Florida consists of Baker, Clay, Duval, Flagler. Nassau, Putnam, and S1. Johns
cou nt ies:
· East Central Florida consists of Br{'vard, Lak{'. Orange, Osceola. Seminole, Sumter. and
V olusia counties;
· Tampa Bay Florida consists of Citrus, Hernando, Hillsborough, Manatee, Pasco, Pinellas,
Polk, and Sarasota counties;
· South Central Florida consists of Desoto, Glades, Hardee, Hendry, Highlands, and
Okeechobee counties; and
· Southeast Florida consists of Broward, Indian River, Martin, Miami Dade, Monroe, Palm
Beach, and S1. Lucie counties.
The nation as a whole has experienced an economic downturn that began in December 2007. Florida
has been more adversely affected than many other states in the country due to the large amount of
speculative home buying that took place between 2000 and 2006, and each of its regions has felt
various levels of pain. The Southwest Florida region tied sixth with Northeast and South Central
regions. This is an improvement over the 2009 scorecard where the Southwest Florida region placed
last in eighth place. While improvements have been made in several of the indicators and categories,
there are numerous opportunities for improvement.
4 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Southwest Florida ranked eighth for the second straight year in the Employment and Workforce
category, with a high unemployment rate contributing to this last-place finish. Southwest Florida
also received eighth place for the second year in the Income and Productivity ranking, with a decrease
in Gross Metropolitan Product contributing to the finish. Southwest Florida ranked second in the
Housing category which was an increase in the previous year's third place ranking with an increase in
housing permits and affordable single-family homes. Southwest Florida took seventh in the
Innovation category for the second year in a row due to the lack of venture capital and patent support
within the region. Southwest Florida fell from fifth place to sixth place in Education even though
graduation rates and FCA T scores increased. Southwest Florida placed second in the Transportation
category for the second straight year, which remains a strong economic indicator due to the short
commute times. Finally, Southwest Florida placed fifth in Entrepreneurship, falling from 2009's
fourth place ranking with low venture capital and stage 2 job creation contributing to this finish.
5 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Overall
North East Tampa South
Southwest Northwest Central Northeast Central Bay Central Southeast
2010 2009 2010 2009 2010 2009 2010 2009 2010 2009 2010 2009 2010 2009 2010 2009
Employment and
Workforce 8 8 2 5 3 2 4 4 6 7 6 6 1 3 5
Income and
Productivity 8 8 7 4 3 6 4 3 4 5 6 5 1
Housing 2 3 4 5 7 7 4 3 4 2 8 6 2 7
Innovation 7 7 2 2 6 5 3 6 4 4 8 7 4 3
Education 6 5 4 5 3 7 6 2 2 3 4 8 8 6
Transportation 2 2 6 6 3 8 7 7 7 3 3 1 4 3 4
Entrepreneurship 5 4 8 6 6 5 4 3 2 7 7 2 8 3
Overall Score 38 37 31 26 25 26 38 27 24 30 33 32 38 35 15 29
Overall Rank 6 8 4 1 3 1 6 3 2 5 5 6 6 7 1 4
6 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Employment and Workforce
--~
Ranked 8t
Commentary
Southwest Florida ranked eighth for the Employment and Workforce
category. Between 2009 and 2010, Southwest Florida experienced a
decrease in its labor force, a large job loss, and an increase in the
unemployment rate.
Job Creation- Ranked 5th
Job creation is defined as the number of jobs gained or lost from the
previous year. The Southwest Florida region suffered a loss of 18,155
jobs between the first quarter of 2009 and the first quarter of 2010.
Between 2008 and 2009, Southwest Florida lost 36,785 jobs. Southwest
Florida ranks fifth in employment and workforce. In 2010, no region
experienced an increased in employment.
Job Growth Rate- Ranked 6th
Job growth is measured as the percent change of all non-farm employment between the first quarters
of 2009 and 2010. Southwest Florida lost four percent of its non-farm employment, ranking sixth in
the job growth rate indicator. Between 2008 and 2009, Southwest Florida finished eighth, losing 7.6
percent of its non-farm employment. During 2010, no regions experienced positive job growth.
Unemployment Rate- Ranked 8th
Unemployment is defined and measured by a region's labor force that is not employed and is actively
seeking work. Southwest Florida's unemployment rate increased from 11.1 percent in 2009 to 13.)
percent in 2010. The region still ranks eighth in unemployment rate. All regions experienced an
increase in their unemployment rates during the year.
Labor Force Growth Rate-Ranked 61h
Labor force growth rate is defined as all nonmilitary labor force that is officially employed or
unemployed. During 2009 and 2010, Southwest Florida's labor force shrunk by 1.3 percent, indicating
that workers are either becoming discouraged or seeking employment elsewhere. The region placed
sixth as East Central Florida, North west Florida, Northeast Florida, and Southeast Florida recorded
positi ve growth in their labor force.
7 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Employment and Workforce
Southwest Northwest North Northeast East Tampa South Southeast
Florida Florida Central Florida Central Bay Central Florida
Florida Florida Florida Florida
Number of Jobs Created
Rank 5 2 4 3 6 7 1 8
Data -18,155 -9,322 -17,347 -15,834 -42,130 -64,028 -8,270 -68,632
.
Job Growth Rate
Rank 6 1 7 2 4 5 8 3
Data -4.06% -1.49% -4.82% -2.35% -2.81 % -3.63% -7.88% -2.40%
Unemployment Rate
Rank
8
1
3
5
4 7 6
2
Data
13.50%
10.14%
11.93%
12.39%
12.07% 13.13% 12.65%
11.60%
Labor Force Growth Rate
Rank
6
3
7
2
4
5
8
1
Data
-1.39%
0.80%
-1.61 %
0.92%
0.21%
-0.60%
-4.57%
1.07%
Score
25
7
21
12
18
24
23
14
Rank
8
1
5
2
4
7
6
3
*Employment and Workforce data is from Qi 2010 and Qi 2009
8 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Income and Productivity
Commentary
Southwest Florida ranks eighth overall for the Income and Productivity
category. Contributing to this last place finish is a negative per capita
income growth rate, slow wage growth, and a strong dependence on
residential property taxes.
Ranked 8 th
Average Wage Growth- Ranked 7th
A verage wage growth is the change in annual wages received from 2007 to
2008. Southwest Florida ranks seventh overall realizing a 3.8 percent
increase growth in wages. This region previously placed third with a 3.2
percent increase from 2006 to 2007. All regions experienced a increase in growth of wages with South
Central leading the way experiencing a 10.4 percent increase. All annual wage data is trailing by 12
months.
Absolute Average Wage- Ranked 5th
Absolute wage is the actual realized amount received in wages from a region in 2008. Southwest
Florida ranks fifth in absolute terms with $39,505. In 2007 the Southwest region previously ranked
third with $38,102 in absolute wages. South Central Florida finished last with only $30,066 in realized
absolute wages.
Per Capita Personal Income Growth Rate- Ranked 8th
Per capita personal income growth is defined as the percentage change in the amount of income
generated on a per-person basis for each region from 2007 to 2008. Southwest Florida suffered a loss
of 1.6 percent in per capita income growth for 2008, finishing last among all regions. This is in stark
contrast to 2007 when Southwest Florida generated a 2.9 percent increase in per capita income and
placed sixth. South Central Florida finished first with 4.8 percent growth in income for 2010.
Gross Metropolitan Product Growth Rate- Ranked 7th
Gross metropolitan product is measured by the dollar value of all final goods and services produced in
a metropolitan area. Southwest Florida placed seventh, experiencing a loss in metropolitan gross
product of 5.6 percent. In 2007 Southwest Florida finished seventh, realizing the only decrease in
gross product by a metropolitan area. Data is not available for the South Central Region.
Taxable Value of Commercial to Residential Property Ratio- Ranked 8th
Taxable value of commercial to residential property is a ratio that defines the general relationship of
property value between commercial and residential taxable property. Southwest Florida taxable value
ratio is 0.17, providing a last-place finish for this indicator. Six of the Florida regions had a ratio at or
above .30, with the Southeast region having the highest ratio of .37. A commonly accepted
benchmark is that it costs $0.75 for local government to service $1.00 of commercial taxable property,
while it costs $1.15 to service every $1.00 of taxable residential property. If we add more commercial
development, it should reduce the burden on residential taxable property.
9 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Income and Productivity
Southwest Northwest North Central Northeast East Tampa South Southeast
Florida Florida Florida Florida Central Bay Central Florida
Florida Florida Florida
Average Wage Growth Rate
Rank 7 4 2 6 8 3 1 5
Data 3.89% 5.88% 7.16% 4.56% 0.42% 6.77% 10.41% 5.59%
Absolute Average Wage
Rank 5 6 7 2 3 4 8 1
Data $39,505 $37,194 $34,693 $41,526 $40,508 $40,014 $30,066 $47,474
Per Capita Personal Income Growth Rate
Rank 8 7 1 5 3 4 2 6
Data -1.62% -0.14% 4.95% 2.44% 4.23% 2.80% 4.89% 0.17%
Gross Metropolitan Product Growth Rate
Rank 7 2 3 5 1 6 7 4
Data -5.66% -0.16% -0.93% -2.11 % -0.07% -2.39% N/A -1.61%
Taxable Value of Commercial to Residential Property Ratio
Rank 8 7 6 2 2 5 4 1
Data 0.17 0.25 0.30 0.36 0.36 0.33 0.35 0.37
Score 35 26 19 20 17 22 22 17
Rank 8 7 3 4 1 5 5 1
*Income and Productivity data is from 2008 and 2007
10 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Housing
Ranked 2nd
Commentary
Southwest Florida received second place in the Housing
category for the 2010 Florida Economic Scorecard, in front of
South Central, Tampa Bay, East Central and Southeast
Florida. Florida has experienced extreme pain in the housing
market and was in the top four states for most foreclosures
along with California, Nevada and Arizona for first quarter
2009.
Housing Permit Growth Rate- Ranked 2nd
Permit growth is measured as the percentage of all residential housing starts from 2009 to 2010.
Southwest Florida experienced significant growth for the period after a difficult 2009 in which all
regions suffered negative growth in housing permit growth. Southwest Florida placed second with an
impressive 95.5 percent growth rate in housing starts for 2010. All regions other than Northeast
Florida experienced positive growth as the economy continues to make its slow recovery from the
recession.
Single-Family Home Affordability- Ranked 5th
Home affordability is defined by a region's household income and median price of a single-family
home. The ratio is designed to measure the ability to purchase a single-family home. Southwest
Florida placed fifth for a second straight year in single-family home affordability. From 2009 to 2010,
the median price for a single-family home fell 5% to approximately $142,876 with an average
household income of $52,244. These statistics have improved since 2009, making homes in the
Southwest Florida more affordable as the housing market continues to work towards stability.
II Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Housing
Southwest
Florida
Housing Permit Growth Rate
Rank
2
Data
96.54%
Northwest
Florida
1
149.18%
Single Family Home Affordability Ratio
Rank 5 7
Data
37.46%
Score
7
2
Rank
20.68%
8
4
3
52.25%
1
64.40%
4
1
":Housing data is from 2010 and 2009
Northeast
Florida
8
-37.54%
6
36.87%
14
7
4
5
7
37.28%
12.32%
0.00%
4
3
8
46.69%
47.57%
N/A
8
4
8
4
15
8
12 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Southeast
Florida
5
19.08%
2
50.85%
7
2
Innovation
Ranked 7th
Commentary
Southwest Florida ranked seventh for the Innovation category. Southwest
Florida, with only one major university, is at a disadvantage in comparison to
many of the other regions studied, with several major universities expending
large amounts in R&D and receiving National Science Foundation awards.
Patents per 1,000 Workers- Ranked 8th
Patents are defined as the exclusive right granted by a government to an
inventor allowing the entity to manufacture or sell an invention for 20 years.
Southwest Florida received eighth place for this indicator with 0.27 patents
per 1,000 workers from 1997 to 2006; East Central Florida received first with 4.05 patents per 10,000
workers.
University R&D per Worker- Ranked 6th
University R&D is measured by the number of research and development investment made by each
of the respective region's universities on a per worker basis. Southwest Florida ranked sixth for the
second year in row with $6.75 invested in R&D compared to $6.93 per worker the previous year. A
noteworthy region to mention is North Central Florida where the University of Florida spent $584
million in R&D, placing first for this category with $1,501 per worker.
National Science Awards per Worker- Ranked 5th
National Science A wards are measured by a region's ability to generate funding through scientific
innovation. It encompasses the amount of money produced through each respective university's and
college's scientific program on a per person basis. Southwest Florida ranked fifth overall in 20ra's
national science awards with $0.95 per worker awarded to the region's colleges and universities. In
the region's fifth place finish, Florida Gulf Coast University was able to receive approximately
$450,000 in science awards. This is a vast improvement over 2009'S last place finish in which
Southwest Florida did not receive any awards. A noteworthy region to mention is Northwest Florida
in which Florida State University received over $132 million in science awards.
Philanthropic Support per Worker- Ranked 7th
Philanthropic support is defined as the region's income generated by non'profit organizations. It is
measured on a per worker basis to account for sizc variations over the eight regions. Southwest
Florida placed seventh for the second straight year with $7,204 per worker in philanthropic support.
This is a slightly down from 2009'S $7,685 per worker of support generated.
13 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Innovation
Southwest Northwest North Northeast East Tampa South Southeast
Florida Florida Central Florida Central Bay Central Florida
Florida Florida Florida Florida
Patents per 1 ,666 Workers
Rank 8 3 4 2 1 6 7 5
Data 0.27 1.31 1.24 1.77 4.05 .89 .29 .90
University R&D per Worker
Rank 6 2 1 7 5 3 8 4
Data $6.75 $307.89 $1,501.14 $5.44 $74.15 $142.31 $0.00 $122.65
National Science Awards per Worker
Rank 5 1 2 7 4 6 7 3
Data $0.95 $197.19 $17.39 $0.00 $1.41 $0.93 $0.00 $2.14
Philanthropic Support per Worker
Rank 7 3 4 6 2 8 5
Data $7,204 $21,248 $15,074 $14,329 $9,943 $17,236 $3,504 $11,211
Score
Rank
26
7
7
1
10
2
20
6
16
3
17
4
30
8
17
4
*Innovation data is from 2009 and 2008; Patent data is from 1997-2006
14 Economic Development Foundation, Ine.
Florida Economic Scorecard 2010
Education
Ranked 6th
Commentary
Southwest Florida ranked sixth in the Education Category. While
Southwest Florida struggles to compete with other regions for
degrees conferred per worker, it has maintained a strong high school
graduation rate ana percentage of FCA T examinees receiving
passing scores.
Percent of 10th Grade Math FCA T Examinees Placing at
Level 3-5- Ranked 7th
The Florida Comprehensive Assessment Test' (FCAT) is part of Florida's overall plan to increase
student achievement by implementing higher standards. This indicator measures the percentage of
10th grade students earning a level 3 or higher on the mathematics portion of the test. As mathematics
is the foundation of an innovative economy, it is important to track the progress and mathematical
abilities of students. Southwest Florida placed seventh with North Central Florida and East Central
Florida having 71 and 73 percent of their students score 3 or better on the math portion of the FCA T
respectively. Despite slipping from 2009'S fourth place finish with 65.85 percent of its students
scoring 3 or higher on the math portion of the test, Southwest Florida's FCA T scores increased from
2009.
High School Graduation Rates- Ranked 4th
High school graduation is a measure of a region's percent of private and public high school students
who graduate in a given year. Southwest Florida tied for fourth overall in high school graduation
with 79 percent of its high school student population graduating for 2009. Despite falling in the
rankings, Southwest Florida managed to improve its graduation rate for the third straight year,
increasing about 6 percent since the 2006 and 2007 school years.
Mean SA T Scores- Ranked 4th
The SA T is now comprised of three parts: I) Math, 2) Critical Reading, and 3) Writing, with a total
possible score of 2,400. Southwest Florida ranked fourth in mean SA T, remaining fairly steady with
an average SA T score of 1,451. In 2008 the Southwest Florida placed fifth with a mean SA T score of
1,466.
Associate and Bachelor Degrees Conferred per 1000 Worker- Ranked 71h
According to the U.S. Census Bureau, salaries for individuals with an Associate's degree are 26
percent higher than those with only a high school diploma, and salaries for individuals with a
Bachelor's degree are 72 percent higher than those with only a high school diploma. Southwest
Florida placed seventh in this category with 4.31 people out of every thousand with an associate's or
bachelor's degree. Data was not available for South Central Florida.
Graduate and Doctorate Degrees Conferred per 1000 Worker- Ranked 7th
According to the U.S. Census Bureau, salaries for individuals with a master's degree are 105 percent
higher than those with ani y a high school diploma, and salaries for individuals with a doctoral degree
are 194 percent higher than those with only a high sc hool diploma. Southwest Florida placed seventh
in this category with .48 people out every thousand in the region have a master's or doctoral degree.
Data for the South Central Florida region was not available.
15 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Education
North
Central
Florida
"",,' '''''''''''''lM--'' ,," -'"--',,-------'-'- --- ------,,------------~--,,-
!:~cent_g!1Q 9r~9_E:lI\t1_~!b_fS~T~>.<~!ll_i,I1_~~ !:laSin9 ~E:lY~_L~:5
Rank 7 2 5
^'^NN_..^'..... ". .....' _._." ..~NN'o ~^._.'..H".' _".'^" _', __',..'..~."
Data 70.68% 74.84% 70.85%
6
70.84%
3
73.57%
4
72.00%
8
67.21%
1
82.85%
,',..'..__,,',', _._..__..... .,' "...... .'.' ... ...... 'H'ry
!:!ig~~c:hool Graduation RCi!e
Rank 4
,,"~---, -.-'-'-,' -~',"
Data 79.25%
2 6 7 1 3 8 5
82.44% 78.23% 75.74% 83.78% 81.63 73.60% 78.850/0
Mean SAT Score
Rank
Data
4
1,451
5
1,369
7
1,248
6
1,364
2
1,475
3
1,471
8
1,148
1
1,499
Associate and Bachelor Degrees Conferred per 1000 Worker
Rank 7 4 5
Data 4.31 17.98 12.54
6
6.71
2
32.37
3
23.85
8
0.00
1
45.07
Graduate and Doctorate Degrees Conferred per 1000 Worker
Rank 7 5 2
Data 0.48 3.82 5.57
6
1.03
3
5.09
4
4.22
8
0.00
1
12.28
Score
Rank
29 18 25
6 4 5
*Education data is from the 2007'2008 school year
31
7
10
2
17
3
40
8
9
1
16 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Transportation
Commentary
Southwest Florida received second place for the Transportation
category, up from fifth place in this category in the 2008
scorecard. Transportation efficiency has become very
important as the United States continues to work toward less
carbon emissions from vehicle congestion.
Ranked 2nd
Average Daily Density on Public Roads- Ranked 4th
This metric is calculated by dividing the daily vehicle miles
traveled by the total road miles of each region. A lower number
represents less density on the roads, which is indicative of a
more efficient transportation system where people carpool
and/or use public transportation. Southwest Florida placed
fourth overall with 3,841 miles traveled, leading to a very
efficient transportation system. This measure vastly improved
from 2009's fourth place finish with 4,047 mile traveled, showing increased improvements in its
public transportation.
Commute Time- Mean Travel Time to Work- Ranked 3rd
This data is from the American Communit)' Survey conducted b)' the U.S. Census Bureau and is
reported on a per county basis. To account for size variations, each county's commute time is
weighted by the number of workers in each region. Southwest Florida tied for third with a mean
commute time of approximately 26 minutes. In 2009 the mean commute time for the region was
approximately 24 minutes indicating that people were seeking work farther from home in 2008. First
place was a tie between Northwest Florida and North Central Florida with a mean commute time of
approximately 25 minutes.
Vehicle Miles Traveled per Capita- Ranked 31d
Vehicle miles traveled (VMT) is defined as the daily miles traveled on all public roads by any type of
vehicle regardless of the number of persons in the vehicle. A lower number indicates greater
efficiency in accessibility, public transportation, and the walkability of a community. Southwest
Florida placed third with 30.47 VMT per capita. This is a vast improvement from 2009'S third place
finish with 32.35 VMT per capita, indicating improved access to means of travel.
Transit Ridership as a Percent of Population, Ranked 61h
This metric is a measure of the percentage of population on a per count y basis for each region that
uses public transportation. Southwest Florida placed sixth in transit ridership, having.34 percent of
its population using public transit. Southeast Florida remains first for two years in a row with 1.40
percent of its population using public transit.
17 Economic Development Foundation, Ine.
Florida Economic Scorecard 2010
Transportation
Southwest Northwest North Northeast East Tampa
Florida Florida Central Florida Central Bay
Florida Florida Florida
~ A~'. _A~_ .,_ - .....~,__,_._ ,'_'-'_' .,"",~ A
~\lE:l.ra.9E:l Daily Del1!3ity on Public Roads
Rank 3 2 5 7 6 1 8
Data 3,841 2,499 2,295 4,144 5,533 4,772 1,825 7,373
Commute Time- Mean Travel Time to Work
Rank 3 1
Data 26 25
Vehicle Miles Traveled per Capita
Rank 3
Data 30.47
7
36.71
Transit Ridership as a Percent of Population
Rank 6 8
Data 0.36% 0.27%
Score
Rank
16
2
19
6
Transportation data is from 2008":
1
25
8
40.73
7
0.33%
18
3
6
28
6
33.22
4
0.48%
21
8
6
28
4
30.96
3
0.63%
20
7
2
27.52
5
0.45%
5
27
3
26
8
30
5
33.02
1
24.77
2
1.19%
1
1.40%
18
3
11
1
18
3
18 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Entrepreneurship
Commentary
Entrepreneurship for the Southwest region ranked fifth among
all other regions. Southwest Florida experienced a decline in
venture capital and stage 2 job creation as the region is still
recovering from the real estate crisis. Despite the recession and
real estate crisis, the number of stage 2 firms has increased from
2006 through 2008.
Ranked 5th
Venture Capital per Worker- Ranked 4th
Venture capital is where high net worth individuals and firms
fund early-stage, high-potential growth companies with the
expectation that these companies will eventuall y become
publicly traded. Southwest Florida placed fourth in the
category with $9.89 in venture capital per worker. This is down from 2009's first place finish with
$81.64 in venture capital. All regions experienced overall declines in venture capital due to the current
banking crisis and pessimism in the financial markets.
Stage 2 Establishment growth- Ranked 4th
Stage 2 establishments are defined as developing companies with 10 to 99 employees. Stage 2
establishment growth is measured as the percentage change of all stage 2 establishment start-ups
between 2007 and 2008. Southwest Florida ranked fourth with a 1.58 percent increase in stage 2
companies in 2008. This is a great improvement from 2007'S seventh place finish recording a .41
percent increase in stage 2 companies.
Stage 2 Job Creation- Ranked 5th
Stage 2 jobs are defined as the amount of employment oppurtunities that are derived from stage 2
company start'ups. Stage 2 job creation is measured by the amount of stage 2 jobs gained or lost from
the previous year. Southwest Florida ranked fifth in this category with 509 stage 2 jobs created in
2008. This is an improvement from 2007's sixth place finish with 580 stage 2 jobs created.
Stage 2 Job Growth- Ranked 5th
Stage 2 job growth is measured as the percentage change of all stage 2 jobs created from 2007 to 2008.
Southwest Florida placed fifth with .76 percent increase in stage 2 jobs created from 2007 to 2008.
Stage 2 job growth in 2006 to 2007 was a slightly stronger realizing a .87 percent increase in such jobs.
19 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Entreprenuership
Southwest Northwest North Northeast East Tampa
Florida Florida Central Florida Central Bay
Florida Florida Florida
~ "'
Y~I1~LJre 9tlpittll per Worker
Rank 6 2 6 5 1 6 3
Data $9:76 $0:00 $35.65 $0:00 $6:61 $47.66 $0.00 $25.35
~t~ge 2 Establishment Gro~h
Rank 4
H<_' <0..
Data 1.58%
8
0.34%
6
0.54%
Stage 2 Job Creation
Rank 5
Data 509
6
9
6
-85
Stage 2 Job Growth
Rank 5
Data 0.76%
6
0.04%
7
-0.35%
Score 18
Rank 5
26
8
21
6
*Entrepreneurship data is from 2008 and 2007
3
1.63%
4
622
4
0.77%
17
4
5
1.45%
3
1,086
3
1.15%
16
3
7
0.49%
8
-0.38%
2
2.92%
1
6.58%
8
-402
2
9,181
1
18,928
2
2.60%
1
6.90%
24
7
12
2
6
1
20 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Sources
Employment and Workforce
I. Bureau of Labor Statistics, Local Area Unemployment Statistics Program,
hup:/ /www.bls.l!ov/lau/#data
Income and Productivity
I. U.S. Bureau of Economic Analysis, Regional Economic Information System, http://www.bea.l!ov/
2. Gross Metropolitan Product data for South Central Florida is from Florida Agency for Workforce
Innovation, Quarterly Census of Employment and Wages.
3. U.S. Department of Revenue, Property Tax Oversight, 2008 Taxable Value of Real Property by
Category Part 1 & 2, hup:/ /dor.myflorida.com!dor/property/08FLpropdata.Ddf
Housing
I. U.S. Census Bureau, Housing Units Authorized by Building Permits,
hup:! / censtats.census.l!ov/bldl!/bldl!prmt.shtml
2. National Association of Realtors, Metropolitan Area Existing-Home Prices,
www.realtor.orl!/research.nsf/pal!es/metroprice
3. Median Income data is from U.S. Census Bureau, American Community Survey,
hur:/ /factfinder.census.l!ov/home/ saff/ main.html? lanl!=en
Innovation
I. National Science Foundation, Table 28-R&D expenditures at universities and colleges,
http:// www.nsf.l!ov/statistics/nsf09303/pdf/tab28.pdf
2. National Science Foundation, A ward Search, hup:/ /www.nsf.l!ov/awardsearch/tab.do?dispatch=1
3. Philanthropic support expressed as total reported income for nonprofit organizations,
hup:/ / www.taxexemptworld.com/search.asp?type=adv
Education
I. Florida Department of Education, hup:/ / data.f1doe.org./fsir/
2. National Center for Educational Statistics, h!.!plinces~~d~~,y
Transportation
I. Florida Department of Transportation supplies Vehicle Miles Traveled and Centerline Miles,
population from the U.S. Census Bureau
2. Commute Time is from the American Community Survey. 2007,
hup:/ /factfinder.census.gov/home/ saff/ main.html? lang en
3. 2008 American Public Transportation Association. Ridership Reports,
hl!1)"j ~"'",:-'Pi'!:S:Q!!1j !!:.s_e a rchLg<ll~!!id~!_shirLri.c!~r~pj i!,!de x_u~-,-cf!!l
Entrepreneurship
I. Congressional district data retrieved from
~/ fcit. us f.edu/florida/ maps/ pages/ 3400/ f3414/ f3414.ht IT1
2. PricewaterhouseCoopers/Venture Economics/NVCA Money tree Survey,
hup:! / www.venturexpert.com!VxComponent/static/stats/statshorne.htm
Disclaimer: Information contained in this report is believed to be accurate and from reliable sources. The
Economic Development Foundation makes no representation of the completeness, accuracy, or timeliness of the
information and data contained in this report or that the data is error-free.
This report was prepared by Mr. Thomas Penny as part of an economic internship with the Economic
Development Council of Collier County and Regional Economic Research Institute at Florida Gulf Coast
University, October 2010.
21 Economic Development Foundation, Inc.
Florida Economic Scorecard 2010
Summary
ECONOMIC DEVELOPMENT COUNCil OF COLLIER COUNlY
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239) 263-8989 . Fax (239) 263-6021
www.eNaplesFlorida.com
g,c
ECONOMIC
DEVELOPMENT
COUNCIL
of Collier County. Florid"
Growing Great Idea!
Economic Development Summary of Activity
With an economy that is largely dependent on construction, tourism and agriculture, we are highly vulnerable
to the economic problems that have swept our nation and the world. Three years ago, in coordination with the
Economic Development Council, the Chamber of Commerce and key business leaders, the Board of County
Commissioners (BCe) adopted a long-range economic diversification strategy to minimize the effects of future
economic declines. Those efforts are now beginning to pay dividends.
Turbo Services Inc. is a company currently located in Margate, Florida that is considering expanding to the
county-owned airport in Immokalee. Turbo Services is proposing to construct a facility that would be used to
test 707 jet engines that are being converted to generators.
In 2009, the Bayshore Gateway Triangle Community Redevelopment Agency (CRA) increased redevelopment
incentives for businesses by introducing the Commercial Building Improvement Grant (C-BIG) program. This
$50,000 matching grant appealed to business entrepreneurs looking for heavy commercial space in Collier
County. A company that manufactures and packages advanced nutritional products, Alternative Laboratories,
purchased a 10,000 square foot vacant warehouse and used the CRA grant to renovate the entire site. Their
business plan includes 44 new jobs and they are currently hiring. Within a year, Alternative Laboratories and
the CRA's matching grant attracted another entrepreneur that purchased a nearby warehouse that will house
two new businesses - Renew Advantage and Amazon Originals. These start-up companies are now located in
the Gateway Triangle because the entrepreneurs behind them found value in the business location in the CRA
and the CRA financial incentives. The three companies are expected to create between 56 and 74 jobs in the
next two years-a phenomenal return on the CRA investment of $104,000 in C-BIG funds.
The Economic Development Council (EDC) successfully recruited a high tech New York-based company to set up
a regional office in Collier County. ValueCentric, LLC provides data management and performance analytics for
more than 200 pharmaceutical companies worldwide. ValueCentric expects to employ at least 15 people
locally in the first three years, possibly increasing to 20 or more. The county is providing assistance to the firm
through our existing economic incentive programs.
The Animal Specialty Hospital of Florida is on track to open in mid-March and will be the only seven day a
week/ 24-hour animal emergency hospital serving Collier County and the only specialty/referral hospital of its
kind in southwest Florida. The Animal Specialty Hospital of Florida will be located at 10130 Market Street, just
off Interstate 75 at exit 101. The new 7,350-square-foot center, the largest and most technologically advanced
animal specialty hospital in Southwest Florida, will employ at least 28 employees in the first three years with an
average wage of $55,000. The hospital received assistance through the county's Job Creation Investment
Program.
P:\EDC Board of Directors\BCC Workshop 03-11-11 \Economic Development Summary of Activity.docx
ECONOMIC DEVELOPMENT COUNCil OF COLLIER COUNTY
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239) 263-8989 . Fax (239) 263-6021
www.eNaplesFlorida.com
~
ECONOMIC
DEVELOPMENT
COUNCIL
olCollier County, Florida
Growing Great Idea!
County commissioners also approved a request from the EDC to provide economic incentives to Haynes
Corporation - manufacturer of diesel fuel injection systems that has been in operation in Collier County since
1989. Haynes employs 45 people and plans to soon begin construction of a new 30,000 square foot building
adjacent to their existing facility. The company plans to hire 20 additional employees - the result of
consolidation with their California operation. The county's efforts prevented Haynes from relocating its entire
operation to either California or Michigan.
Plans continue to proceed for the new Army National Guard Readiness Center on 26 acres at the Immokalee
Airport. The county has entered into a 25 lease agreement with the National Guard whose presence will have
many positive and beneficial impacts for the airport, the community and Collier County by creating recruiting,
education and training support positions along with bringing an Army unit to the community that operates
advanced military equipment in support of federal missions. Additionally, it will position soldiers ready to
respond to the governor's call to active duty in response to emergencies or natural disasters.
The BCC approved the creation of a business development center at the Immokalee Airport as a collaboration
between the Immokalee CRA and the Airport Authority. Seed money in the amount of $100,000 from the CRA
Trust Fund was also approved for the business incubator which is expected to open its doors in the very near
fllt~re. The CRA will sublease the property to qualifying start up businesses and provide lower cost rental
facilities and technical assistance.
Another exciting project about to commence in Immokalee is the reconstruction of the Farmers Market which
was damaged by Hurricane Wilma. State and federal funds are being used for the reconstruction and once
completed will restore to operation a vital part of our traditional economy. The market will see as many as 30
individual farmers and growers selling fruit and vegetables in the high winter growing season.
Collier County has six economic incentive programs that have provided over $2 million in incentive awards to
qualified participants. In addition, County Commissioners have significantly reduced impact fees for
commercial properties (as well as residential) and changes approved by the BCC in the Impact Fee Program for
Existing Commercial Redevelopment have resulted in more than 60 participants saving approximately $2.3
million in impact fee payments.
Fifty companies from 18 Florida counties have earned a place in Florida's inaugural class of "Companies to
Watch" and I'm pleased to announce that Collier County is the headquarters for three of the winners.
Nominated by the EDC, Ark Naturals Products for Pets, MediaVista Group, and Haynes Corporation
representatives traveled to Orlando this month for the awards celebration.
Even with the effects of the economic recession, Collier County remains one of the most desirable places to live
and we intend to keep it that way. Working together, we will recover from this economic recession, we will
diversify our economy and our community will become stronger and more resilient than ever before.
P:\EDC Board of Directors\BCC Workshop 03-11-11 \Economic Development Summary of Activity.docx
ECONOMIC DEVELOPMENT COUNCil OF COLLIER COUNTY
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239) 263-8989 . Fax (239) 263-6021
www.eNaplesFlorida.com
g:,c::
ECONOMIC
DEVELOPMENT
COUNCIL
afCollier (;ounty. Florida
Growing Great Idea!
Economic Development Definition of Terms
"Primary Job" Available at a company for which a majority of the products or services to that company
are ultimately exported to regional, stateside, national, or international markets, infusing new dollars
into the local economy.
"State of Florida Target Industry" Those approved targeted industries (by NAICS code) as defined by
Enterprise Florida.
"Local Target Industry" Those approved targeted industries (by NAICS code) as defined by the local or
regional economic development entity.
"Wages" Includes all remuneration in the form of salaries, bonuses and commission paid to an
employee for services performed for his employer.
"High Wage Job" A Primary Job that meets or exceeds 115% of prevailing average wage of the local
county in which the job is located.
"Economic Development" The process of creating wealth through the mobilization of human, financial,
capital, physical and natural resources to generate marketable goods and services. The (practitioner's)
role is to influence the process for the benefit of the community through expanding job opportunities
and the tax base.
"Economic Development Practitioner" a person recognized as being in the business of marketing one or
more locations seeking prospects and opportunities for growth and development; a person engaged in
bringing about economic development as a resource supplier or service provider.
"Economic Development Orpniution" A public, private or public/private entity engaged in Economic
Development.
"Lead Economic Devel...,.nt OrJanizlltion" A local or regional Economic Development Organization
recognized by Enterprise Florida as the primary organization to within the County or Economic
Development Region.
"Economic Development Region" Multi-county regions as defined by Enterprise Florida.
"Economic Gardening" An innovative entrepreneur-centered economic growth strategy that offers
balance to the traditional economic practice of business recruitment, often referred to as "economic
hunting." It was pioneered by Chris Gibbons in 1989 in the City of Littleton, Colorado, in conjunction
with the Center for the New West. While it was introduced as a demonstration program to deal with the
sudden erosion of economic conditions following the relocation of the largest employer in the city at
that time, it has emerged as a prototype for a rapidly expanding movement of like-minded economic
developers looking for additional methods to generate truly sustainable economic growth for their
P:\EDC Board of Directors\BCC Workshop 03-11-11 \ED definition of terms.doc
Page 1 of2
ECONOMIC DEVELOPMENT COUNCIL OF COLLIER COUNTY
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239) 263-8989 . Fax (239) 263-6021
www.eNaplesFlorida.com
IZJC
ECONOMIC
DEVELOPMENT
COUNCIL
of Collier County. Florid"
Growing Great Idea!
communities, regions or states. The three basic elements of gardening are: 1) providing critical
information needed by businesses to survive and thrive; 2) developing and cultivating an infrastructure
that goes beyond basic physical infrastructure and includes quality of life, a culture that embraces
growth and change, and access to intellectual resources, including qualified and talented employees;
and, 3) developing connections between businesses and the people and organizations that can help take
them to the next level - business associations, universities, roundtable groups, service providers and
more.
"Second Stage Company" Are those companies that have grown past the startup stage, but have not yet
grown to maturity. They have enough employees to exceed the comfortable control span of one
owner/CEO and benefit from adding professional managers, but they do not yet have a full-scale
professional management team. A business typically begins to enter its second stage when it
approaches $1 million in total receipts. The transition process can continue until it hits $100 million in
receipts, although for most companies $50 million represents the upper limit of second stage. By $100
million, a firm will have to be professionally managed in order to continue to thrive and grow and be in
its third stage of development. Employee numbers and revenue ranges vary by industry, but the
population of firms with 6-100 employees and/or $750,000 to $50 million in receipts includes the vast
majority of second-stage companies.
"Innovation Incentive Program" In 2006, the Legislature created the Innovation Incentive Program. The
purpose of the program is to provide financial resources for research and development institutes and for
companies defined as -innovation businesses. While OTTED oversees the Innovation Incentive Program
and enters into agreements with the grant recipients, Enterprise Florida, Inc. (EFI), the state's private
economic development entity, is directed to evaluate the grant seekers' proposals and recommend to
OTTED which entities should receive the grants and whether waiver of certain requirements is merited.
"Quick Action CIosi,. Fund" This program is used by the Governor in order to provide "deal closing"
assistance for very competitive, high impact projects. The QACF is designed so the state can react
quickly and with greater flexibility than most other incentive programs, providing upfront cash
assistance.
"Centers of Excellence" In 2002, the Legislature passed the -Florida Technology Development Act that
directed the State Board of Education to designate Centers of Excellence at state universities. The
purpose of the centers is to stimulate university research and commercialization efforts in high-tech
fields.
"Capital Investment" The investment in land, buildings, and equipment made in connection with a
qualifying project.
P:\EDC Board of Directors\BCC Workshop 03,11-11 \ED definition of terms.doc
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