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TDC Agenda 02/28/2011 TDC MEETING AGENDA FEBRUARY 28, 2011 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 February 28, 2011 9:00 a.m. * Requires TDC Action 1. Call to Order - Chairman Hiller 2. Pledge of Allegiance 3. Roll Call 4. Changes and Approval of Agenda 5. Approval of TDC Minutes * a. *Reaular Meetina Januarv 24, 2011 6. New Business a. *Easement Aareement Form b. *TDC Board Member Nomination Recommendations 7. Old Business a. FY 11 01 Financial Review - Information Onlv 8. Marketina Partner ReDorts a. Tax Collections b. Paradise Advertising c. Research Data Services d. Miles Media - Website Activity e. Sales & Marketing Technologies - Search Engine Optimization f. Phase V - Fulfillment Services 9. Tourism Staff ReDorts a. Director b. Sales & Marketing c. Public Relations & Communications d. Film Office e. Sports Marketing f. International Representatives g. Visitor Centers 10. Audience Discussion 11. Council Member Discussion 12. Detailed Staff Reports 13. Next Scheduled Meeting Date/Location - March 28, 2011 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. January 24,2011 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, January 24,2011 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Fred Coyle Vice Chairman: Murray H. Hendel Susan Becker Jerry Gibson Clark Hill Rick Medwedeff Robert Miller (Excused) Ed (Ski) Olesky John Sorey III ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Administrative Assistant 1 January 24, 2011 I. Call to Order - Chairman Coyle Commissioner Coyle called the meeting to order at 9:00 A.M. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Jack Wert, Tourism Director requested the following: . Recognition of submittal of the Research Data Services, Inc. Report and Smith Travel Research Report. · Item XI - Audience Input to be heard after Item V - Approval ofTDC Minutes . Addition ofItem VI.7 to be heard after Item VIA. . Addition of Item VI.8. Mr. Sorey expressed concern the document related to Item VI.7. has not been reviewed by the Coastal Advisory Committee and City of Naples. Mr. Sorey moved to approve tile Agenda as amended subject to tile deletion of item VI. 7. Second by Mr. Medwedeff. Carried unanimously 8 - o. V. Approval of TDC Minutes 1. Regular Meeting November 22, 2010 Ms. Becker moved to approve tile minutes of tile November 22,2010 meeting. Second by Mr. Olesky. Carried unanimously 8 - O. XI. Audience Input & Discussion a. Presentation by Stewart Jacobson. Due to technical difficulties, this item will be heard after Item Vl8. b. Presentation by Commissioner Tom Henning Commissioner Henning presented a proclamation to TDC member Ski Olesky declaring January 24,2011 "Ski Olesky Day" for his service "above and beyond his civic duties." VI. New Business 1. Wiggins Pass Maintenance Dredging- Contract 11-5633 Gary McAlpin, Director, Coastal Zone Management presented the Executive Summary "Recommendation to approve award of Contract #11-5633 for Wiggins Pass Maintenance Dredging to Southwind Construction Corp., as outlined in their attached proposal submitted on 1/5/2011 for a unit price not to exceed contract total 01$750,000 and authorize the Chairman to execute the contract 2 January 24,2011 after County Attorney approval" dated January 24,2011 for consideration. He noted · The scope of work is for maintenance dredging of Wiggins Pass, which is currently on an 18 - 24 month dredging cycle. · Six vendors responded to the bid request, two were declared "non responsive" leaving 4 vendors with bids. · Upon evaluation by the Staff, Purchasing Department and the Engineer of Record, Southwind Construction Corporation was deemed the most "qualified and responsible bidder." · Purchasing Department stafftestified at the January 13,2011 Coastal Advisory Committee (CAC) meeting that the awarding of the contract is in conformance with County Purchasing Policy. · The CAC recommended the contract be awarded to Southwind Construction Corporation by a vote of 8 - 1. Mr. Sorey, Chairman of the Coastal Advisory Committee noted the "nay" vote at the CAC meetings was due to County Purchasing Policy concerns, not the actual need to complete the proposed scope of work. Mr. Sorey moved to recommend tile Board of County Commission approve Contract #11-5633 for Wiggins Pass Maintenance Dredging to Soutllwind Construction Corp., as outlined in tlleir attaclled proposal submitted on 1/5/2011 for a unit price not to exceed contract total of $750,000. Second by Ms. Becker. Staff/Council member discussion occurred noting: · Staff is in the process of determining a long term solution to stabilize the pass to assist in lengthening the dredge cycle to approximately 4 years. · Representatives from the Delnor Wiggins State Park are not supportive of the application (at this point) due to concerns over possible erosion to their beach, should the long term solution be implemented. Specifically, if erosion occurs, who will be responsible for repairing any damages? Carried unanimously 8 - O. 2. Naples Berm Restoration - Contract #11-5637 Gary McAlpin presented the Executive Summary "Recommendation to approve award of Bid No. 11-5637 for Naples Berm Restoration to Eastman Aggregate Enterprises, LLC, as outlined in the attached proposal submitted on 1/12/2011 for a unit price, not to exceed total of$946,167.20 and authorize the Chairman to execute the contract after County Attorney approval" dated January 24,2011 for consideration. He noted: . The proposed scope of work is to complete "Phase II" of an emergency beach renourishment in areas south of Doctors Pass and south of Seagate Drive. 3 January 24,2011 · Phase I was completed in the summer of201O where 3000 cy's of material was placed in the area south of Doctors Pass. · The CAC has requested staff to investigate the feasibility of completing additional emergency renourishment south of the Seagate area under . consideration in the current scope of work. · To reduce costs, staff intends to direct purchase the sand. · A budget of $1.5M for the project was previously approved by the Board of County Commissioners and the proposed work is within budget. Mr. Gibson expressed concern that the proposal states the County "could" purchase the sand from the source. Commissioner Coyle noted that at the BCC meeting tomorrow the item is on their agenda for consideration. He intends to ensure the approval is based on the condition the County "will" direct purchase the sand. Mr. Sorey moved to recommend to the Board of County Commissioners that Bid No. 11-5637 for Naples Berm Restoration be awarded to Eastman Aggregate Enterprises, LLC, as outlined in the attached proposal submitted on 1/12/2011 for a unit price, not to exceed total of $946,167.20 subject to the condition the County will direct purchase the sand. Second by Mr. Gibson. Carried unanimously 8 - O. 3. Doctors Pass North Jetty Rehabilitation - Contract #11-5634 Gary McAlpin presented the Executive Summary "Recommendation to approve award of Contract #11-5634 for Doctors Pass North Jetty Rehabilitation Project to Kelly Brothers, Inc., as outlined in their attached proposal submitted on January 7, 2011 for a unit price not to exceed contract total of$653,200 and authorize the Chairman to execute the contract after County Attorney approval" dated January 24,2011 for consideration. Mr. Sorey moved to recommend that the Board of County Commissioners award Contract #11-5634 for Doctors Pass North Jetty Rehabilitation Project to Kelly Brothers, Inc., as outlined in their attached proposal submitted on January 7, 2011 for a unit price not to exceed contract total of $653,200. Second by Mr. Hendel. Carried unanimously 8 - O. 4. Clam Bay Navigational Markers Gary McAlpin presented the Executive Summary" Update the Coastal Advisory Committee on regulatory findings and agency requirements and seek a recommendation on how to proceed with the permitting and installation of the proposed Clam Bay navigational markers" dated January 24, 2011. Under Staff/Council discussions the following was noted: · A 1998 US Army Corps of Engineers (USACE) permit for work in Clam Bay required the system be marked for navigation in accordance to US Coast Guard (USCG) standards. 4 January 24,2011 · The marking of the system was never completed and the permit has not been "closed out." · The Seagate Community requested the County comply with the condition. . The County has been working with the Florida Department of Environmental Protection (FDEP) and the USCG to obtain the necessary permits for installation of the markers. · The FDEP permit has not been issued, and in September of 20 1 0 the permit previously issued USCG expired. · The USCG notified staff that a new permit would be required. · The new USCG permit application will require the County to complete an Environmental Assessment or Environmental Impact Statement at a cost of approximately $40,000. · Staff sought direction from the CAC on how to proceed. . At the January 13, 2011 CAC meeting, the committee recommended: · The County ceases pursuit of the permit application and/or installation of navigational markers in Clam Bay. . The County petitions the USACE to "close the permit" noting the County has acted in good faith to come into compliance with the permit. . The County, Pelican Bay and Seagate community jointly meet and resolve the issue of marking of Clam Bay to facilitate safety and overall community acceptance. Commissioner Coyle recommended the agreement for marking the system be approved by all necessary parties before petitioning the USACE to "close out the permit. " Mr. Sorey moved to endorse tile recommendations (cited above) of the Coastal Advisory Committee witll tile modification tile County will not petition the USACE to close out tile permit until tile agreement to mark tile system Ilas been approved by tile necessary parties, including tile Board of County Commissioners. Second by Commissioner Coyle. Carried unanimously 8 - O. 5. Immediate Use of Emergency Advertising Funds from Ordinance Amendment Jack Wert presented the Executive Summary "Recommend the immediate use in FY11 of the funds realized by the reduction of the Emergency Advertising Fund ceiling to $1 million" dated January 24,2011 for consideration. He noted: . In December of2010, the BCC determined hearings should be held on the feasibility of amending the Collier County Tourist Tax Ordinance No. 92- 60 to reduce the Tourism Emergency Reserve Fund 196 ceiling to $1,000,000. . The reduction in the fund will enable a fund sweep transfer to the Tourism Promotion fund 184. . If the amendment is approved, the funds will not be eligible for transfer until FY12. 5 January 24,2011 · Staff is recommending $500,000 of these funds for immediate use in FY11 for promoting the group sales market. Commissioner Coyle expressed concern on the timing of the item, given the BCC has not made a determination on amending the Ordinance. He recommended any motion on the request be structured accordingly. Mr. Wert noted the recommendation is in anticipation of the BCC amending the Ordinance on January 25, 2011. If the Ordinance is not amended, any action taken by the TDC on this item would not be brought forward. Mr. Hill moved to recommend utilization of $500, 000 ofthefunds identified abovefor FY11, contingent on BCC amending tile Ordinance. Second by Mr. Medwedeff. Carried unanimously 8 - o. 6. Tourism Marketing Services RFP/Contract #10-5541 Jack Wert presented the Executive Summary "Request recommendation from the rDC to approve of the award ofRFP #10-5541 and corresponding agreement between Collier County and Paradise Advertising and Marketing, Inc., for Tourism Marketing Services in the amount of $2, 350, 000 dated January 24,2011 for consideration. He noted: · The contract is for the expenditure of approximately $2M in advertising and associated service fees ($25,000 monthly) for consultants. · The contract does not require a minimum threshold of advertising expenditures, i.e. if less than $2M is spent in advertising, the consulting fees may be re-negotiated as necessary. Mr. Sorey moved to recommend tile Board of County Commissioners approve RFP #10-5541 and corresponding agreement between Collier County and Paradise Advertising and Marketing, Inc.,for Tourism Marketing Services in the amount of $2,350,000. Second by Mr. Medwedeff. Commissioner Coyle requested a determination ifhe has a conflict of interest in voting on the motion. Recently, an issue has been raised that entities who provide services to the County and donate funds to non profit groups may create a "conflict of interest" when a public official has an interest in the non profit group (i.e. sit on a non profit governing board, etc.). He cited an example of Paradise Advertising donating funds to the Freedom Memorial, an organization he is part of. Colleen Greene, Assistant County Attorney stated in her opinion, these types of donations do not provide a "special private benefit" to an individual or family member. Carried unanimously 8 - o. 7. Easement Agreement Form Deleted from Agenda. 6 January 24, 2011 8. Elect TDC Vice Chairman Jack Wert presented the Executive Summary "Appoint Vice Chairmanfor the Tourist Development Council for Calendar Year 2011 " dated January 24, 2011 for consideration. Ms. Becker moved to nominate Murray H. Hendelfor Vice CIlairman of tile Tourist Development Council. Second by Mr. Sorey. Carried unanimously 8 - o. XI. Audience Input & Discussion Stewart Jacobson, Stewart Jacobson Productions addressed the Council and presented a DVD on "Toys for Tots," an organization he has worked with for 35 years. He can provide services for promotion and noted a number of celebrities own properties in the area. He recommended consideration be given to utilizing celebrities in advertising campaigns. In addition, he requested the council consider a new slogan he proposes for the area, "Naples - Beverly Hills on the Beach. " Break: 10:28am Reconvened: 10:44am Council determined the next meeting Agenda sllould contain an item for discussing tile feasibility of setting parameters/time limits for public presentations. VII. Old Business 1. ArtsNaples World Festival TDC Status Report - Information Only Jack Wert provided a copy of the report for information purposes. VIII. Staff Report Presentations 1. Section I - Marketing Partners a. Tax Collections - Jack Wert b. Paradise Advertising Katie Varano, Paradise Advertising provided a slideshow on the results of staff's marketing efforts. c. Klages Research Report Dr. Walter Klages, Research Data Services, Inc. provided the "Annual 2010 Profile. " d. Website Activity - Jack Wert e. Search Engine Optimization - Jack Wert f. Fulfillment & Inquiry Summary - Jack Wert 2. Section II - Staff Department Reports a. Director Report b. Sales and Marketing Report c. P.R. and Communications Report 7 January 24,2011 c. Film Office Report d. Sports Marketing Report e. International Representatives Report f. Visitor Centers Report Mr. Medwedeff noted 40 percent of the tourist tax revenue is the result of group sales, while only 20 percent of advertising funds are expended in this area. He recommended increasing marketing efforts in this area as the group events not only benefit the host hotel, but satellite hotel/motel businesses as well. IX. Detailed Staff Reports Submitted X. Announcements None XI. Audience Input & Discussion None XII. Council Discussion Commissioner Coyle noted staff may consider utilizing a number/letter format for the agenda as opposed to number/number format. XIII. Next Scheduled Meeting Date/Location - February 28, 2011 - 9:00 a.m. Collier County Government Center, Administration BLDG. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112. There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:30 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Commissioner Fred Coyle, Chairman These minutes approved by the Board/Committee on as presented or as amended 8 February 28, 2011 New Business 6-a 1 of 5 EXECUTIVE SUMMARY Recommendation to approve a form Easement Agreement for use between Collier County and Beachfront Property Owners requiring the Property Owners to provide public beach access in exchange for publically funded major beach renourishment, vegetation planting and dune restoration to the subject property. OBJECTIVE: To obtain approval of a form Easement Agreement in order to require Property Owners to provide public beach access in exchange for publically funded major beach renourishment, vegetation planting and dune restoration. CONSIDERATIONS: Collier County is planning major beach renourishment, vegetation planting, and dune restoration within the next two to four years. This project will be financed using Tourist Development Taxes and/or a combination of grant money. This project will directly affect and benefit the upland property owners as well as the residents and visitors of Collier County. The Board of County Commissioners discussed requiring a public use easement from the private property owners at the May 11, 2010 BCC meeting (Agenda Item 10(C)). The Board finds that in order to use public funds to benefit private property owners, it is necessary to require upland property owners to agree and consent to allow full access to the beach to Collier County residents and visitors seaward of the vegetation line. A detailed proposed easement agreement is attached. Property descriptions for each property will be added prior to signature. The agreement is designed to allow an authorized signature from a condominium or homeowner's association. Supporting documentation for signature authority will be required. If the property is a single family homestead property, both the husband and wife will be required to sign the agreement. It is expected that this easement agreement will require at least two years to execute county wide. No policy has been developed to address what consequences will occur if property owners refuse to execute this agreement. Additionally, no analysis or FDEP permit implications have been considered if beach stability is affected by successive property owners refusing to execute this agreement and receiving no sand. This agreement has not been reviewed or discussed with the City of Marco Island or the City of Naples councils. ADVISORY BOARD RECOMMENDATION: The Coastal Advisory Committee recommended conceptual approval of this Easement Agreement (4 to 2 vote) on December 9, 2010. The CAC recommended that the easement should terminate if the funding for and the routine execution of beach renourishment, vegetation plantings and dune restoration was to terminate. The Tourist Development Council will also review this Easement Agreement at their next regularly scheduled meeting on February 28, 2011. February 28, 2011 New Business 6-a 2of5 FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development Taxes, State and/or Federal Grants. It is anticipated that the cost to execute this easement for the Vanderbilt, Park Shore, Naples and Marco Island beaches can be as high as $150,000. This cost would include researching property data information, preparation of the easement documents, development of property owner letters, telephone calls, meeting with owners and recording the documents. The cost to execute 10 and 20 year temporary construction easements in 2005 for the Naples, Park Shore and Vanderbilt beaches was approximately $68,000. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. - JAK RECOMMENDATION: To approve a form Easement Agreement for use between Collier County and Beachfront Property Owners to provide public beach access in exchange for the County providing major beach renourishment, vegetation planting, and dune restoration using public money. PREPARED BY: Gary McAlpin, CZM Director Return to: Real Property Management c/o Collier County Bldg. W Naples, FL34112 February 28, 2011 New Business 6-a 3of5 EASEMENT AND AGREEMENT FOR BEACH RENOURISHMENT, PLANTING, DUNE RESTORATION, AND PUBLIC BEACH ACCESS THIS BEACH RENOURISHMENT, PLANTING, DUNE RESTORATION, AND PUBLIC BEACH ACCESS EASEMENT ("Easement") granted this day of , 2011, by , whose mailing address is as Grantor, to the BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, AS THE GOVERNING BODY OF COLLIER COUNTY, whose mailing address is 3299 East Tamiami Trail, Naples, Florida 34112, as Grantee. (Wherever used herein the terms "Grantor" and "Grantee" include all the parties to this instrument and their respective heirs, successors and assigns.) WITNESSETH: That the Grantor, for and in consideration of the mutual benefits to be derived from the Collier County Beach Renourishment Project, and other good and valuable consideration, hereby grants, bargains, and conveys to the Grantee this Public Beach Access Easement on, over and upon the following described property ("Easement Property"): All of that land which lies [seaward of the seawall located on the property (or) the sandy beach seaward of the vegetation line] on the property of the tract or parcel of land lying within the parcel of real property described in O. R. Book _' Page _ of the Public Records of Collier County, Florida, a copy of which is attached hereto as Exhibit "A." WHEREAS, Collier County is planning a major beach renourishment, vegetation planting and dune restoration project in 2013 which will be funded in whole or in part by Tourist Development Taxes, State and/or Federal Grants; and WHEREAS, the major beach renourishment project, planting and dune restoration, will directly affect and benefit the upland property owners as well as the residents and visitors of Collier County; and WHEREAS, the Board of County Commissioners finds that in order to use public funds to benefit private property owners it is necessary that property owners agree and consent to allow full access to Collier County residents and visitors alike to the beach; and WHEREAS, this Easement and Agreement for Beach Renourishment, Planting, and Dune Restoration, and Public Beach Access, shall be entered into and recorded in the land records of Collier County to bind [Grantor] its successors and assigns; and WHEREAS, the parties wish to establish their respective rights and responsibilities relative to the use and maintenance of the beach front area described in the attached Exhibit UN ("Easement Property"). NOW THEREFORE Grantor hereby conveys an Easement and Agreement for Beach Renourishment and Public Access to Collier County as follows: In consideration of the mutual benefits to be derived from the beach renourishment and other good and valuable consideration, the Grantor hereby grants, bargains and conveys to the Grantee a permanent, non-exclusive easement on, over and upon the Easement Property. This is a non-exclusive Easement with Grantor reserving the right to continued free use of the Easement Property in a manner not inconsistent with the rights granted herein to Grantee, subject to the following terms and conditions: 1. Use. The Easement Prooertv may be used by Grantee, its contractors, agents, and assigns for the purpose of implementing and maintaining the Collier County Beach Renourishment Project and shall include, without limitation, the right to utilize the Easement Property for enlarging and maintaining the beach and shoreline by filling with compatible sand, for planting and maintaining native dune vegetation, to move, store and remove equipment and supplies, to erect and remove temporary structures on the Easement Property and to perform any other work necessary and incident to the Collier County Beach Renourishment Project, together with the right to trim, cut, fell and remove therefrom all trees, underbrush, obstructions February 28, 2011 New Business 6-a .. .. . 4of5 or obstacles Within the limits of the Easement Property: and for public access for the benefit of the citizens and visitors of Collier Countv, for the purpose of accessino and usino the recreational beach seaward of the veoetation line, in a manner consistent with traditional use enioved bv the public at public beaches, as determined bv the Grantee on. over, and upon the Easement Propertv. 2. Reasonable Use. The rights and interest conveyed hereunder are conditioned upon the reasonable exercise thereof by Grantee. Grantee agrees not to unreasonably interfere with Grantor's use of the Easement Property. Grantee further agrees that it shall, at the Grantee's cost, repair any damage caused to Grantor's property as a result of Grantee's negligence. 3. Grantor's Oblioation. Grantor agrees not to do or commit any acts that would interfere with the rights granted to Grantee under this Easement. Grantor expresslv aorees not to move or remove any material placed upon said Easement Premises bv Grantee without the prior written consent of the Grantee. permittino aoencv or other reoulatorv aoencv. Grantor hereby aorees not to modify or revoke any of the aforesaid riohts for the full term of this Easement Aoreement without prior written approval of the Grantee. Grantor specificallv understands and aorees that laroe sums of money will be expended bv the Countv, the State of Florida, the United States and others and heaw oblioations incurred bv the Countv, the State of Florida, the United States and others for the purpose of beach renourishment. all in reliance upon the riohts oranted bv this Easement Aoreement remainino unmodified and unrevoked for the full term of this aoreement. 4. Grantor's Representations. Grantor acknowledges that Grantor is the lawful owner of and has good and marketable legal title to the Easement Property; that Grantor has the full right, power and authority to grant this Easement to Grantee, and all other rights granted hereunder; and that Grantor agrees that in the event another party attempts to and/or does not set aside this Easement based upon a superior right in the Easement Property, or commit any act which would in any way nullify or interfere with the rights granted hereunder, the Grantor will take all such steps as shall be necessary and appropriate to secure to Grantee the rights and interests secured hereunder. 5. Notice. In the event any damage caused or believed to be caused by Grantee to Grantor's property, Grantor agrees, within seven (7) days of becoming aware of any such damage, to notify Grantee in writing, in care of the following individual and address, by certified mail, return receipt requested: Gary McAlpin, Director Coastal Zone Management Collier County Government 3299 Tamiami Trail East Naples, Florida 34112. Failure of Grantor to timely notify Grantee of same shall excuse Grantee of any liability for any and all such damage. 6. Term. This Public Beach Renourishment. Plantino. Dune Restoration and Public Beach Access Easement shall run with the land and shall be bindino upon and inure to the benefit of all present and future owners of any portion of the Propertv and their successors and/or assions, it beino the intention of the Grantor that this Easement be perpetual. This is HOMESTEAD Property This is NOT HOMESTEAD Property This is a Homeowners' Association and the signature below is by a duly authorized individual. IN WITNESS WHEREOF, the Grantor has caused these presents to be duly executed this_day of ,2011. Signed, Sealed and Delivered in the presence of: Grantor: (Sealed) Witness Name - Typed or Printed Witness Name - Typed or Printed STATE OF COUNTY OF February 28, 2011 New Business 6-a 5of5 Name - Typed or Printed The foregoing instrument was acknowledged before me this _ day of , 2011, by who is personally known to me or who has produced as identification and who did not take an oath. ATTEST: DWIGHT BROCK, CLERK By: Clerk Approved as to Form and Legal Sufficiency: By: Colleen M. Greene Assistant County Attorney Signature Name - Typed or Printed Notary Public GRANTEE: COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS By: FRED W. COYLE, Chairman February 28, 2011 New Business 6 - b 1of6 EXECUTIVE SUMMARY Tourist Development Council (TDC) Appointment Recommendations for Pending Vacancies OBJECTIVE: Review applications for appointments to pending vacancies on the Tourist Development Council (TDC). CONSIDERATIONS: Collier County Advisory Board appointments to vacant or expiring terms are publically advertised and the subsequent applicants are reviewed and a recommendation is sought from the respective advisory boards. The Board of County Commissioners (BCC) then receives the applications and advisory board recommendations and makes the final appointments. There are two terms expiring in April 2011 on the Tourist Development Council (TDC). Bob Miller has served in the "Non Owner/Operator, non-tax collecting" seat for the past four years and is eligible for and has applied for reappointment. Clark Hill has served in the "Owner-Operator collector" of the tax seat for the past four years and is eligible for and has also applied for reappointment. We have received the following additional application for Mr. Miller's seat: Joel Kessler, Executive Director, Naples Art Association, Inc. Attached are the applications from each candidate. Staff requests that the TDC review each application and make a recommendation to appoint one applicant for each pending vacancy. These recommendations will then be forwarded to the Board of County Commissioners (BCC) for final appointment. RECOMMENDATION: Staff requests a recommendation for each pending TDC vacancy. SUBMITTED BY: Jack Wert, Tourism Director Mitchelllan February 28, 2011 New Business 6 - b 2of6 From: Ment: Wo: Subject: chill@cooperhotels.com Monday, February 07,2011 5:00 PM Mitchelllan New On-line Advisory Board Application Submitted Advisory Board Application Form Collier County Government 3301 E. Tamiami Trail Naples, FL 34112 (239)252-8606 Application was received on: 217/20114:59:53 PM. Name: IClark Wakefield HilIl Home Phone: ~39-596-50761 Home Address: 115515 Cedarwood Lane # 1021 CitY: lNaple~ Zip Code: 1341101 Phone Numbers Fa~: 1239-659-31141 Business: ~39-430-490ol _Mail Addr~'ss: Ichill@cooDerhotcls.con~ Board I Co~~ittee Applied for: frourist Development Counci~ C~tegory~ INot indicatedl WorkPlace: !Hilton Naplesl How long have you lived in Collier County: 15-101 Have you ever been convicted of any offense ~gainst the law? ~ !Not Indicatedl Do you or your employer do business with the County? IYesl Collier County Government occasionally uses the services of the Hilton Na les for overni ht accommodations and meetinas. e NOTE: All advisory board members mus~, update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of " organizations that may benefit them in the outco~e of advisQry board recommendations or they enter into contracts with the County. ' " 1 February 28, 2011 New Business 6 - b . .- -. . .... . 3of6 Would you and/or any organiz. ations with whom ~o~ are affiliated benefit from decIsIons or recommendations made by th.i~ advisory board? e' Are you a registered voter in Collier CountY? IYesl Do you currently hold public office? ~ Do you currently or ever served on a Collier County Board or Committee? IYesl trourist Development Councill Please list 'our communi activities: · United Way ofCo11ier County, Member of the Board of Directors, Cam ai Co-chair. Greater Na Ie Chamber of Commerce, Member ofthe Board of Directors · Education Foundation ofCoIlier County. Membe fthe Board of Directors · Collier County Lodgin & Tourism Alliance, Past President, Member of the Board fDirectors · Economic Development Council ofCoIlier Coun , Member of the Board of Director . ears of study at the Universi of Alabama, Ma'or, Business Administration, Minor, Industrial Ex erience: hi (30) ears of mana erial experience working within the Hos itality Industrv e 2 e - e February 28, 2011 New Business 6 - b 4of6 Appli icatioD for Advisory Com "tt IB : j 1 I I ml ees oards .1 'I .j ! IJ Cotr ~ltty ~'....... Board of Cpuuty Commissioners 3301 Ef?lJt Tamiami Trail NlIp~~, FL 34112 (239) 774-8097 Fax: (239) 774-3602 I 1-- i : \ I J I ~ -1 I EX eriencelBac .roun;ji:: .. ~;~lIT (j (,l/ /II ~ A. !( ~ Y A I- C~fh9s'i:~6.-rV~~ . \-- U~{..I' C.j~~ '-I ~ 7 . .. F ,- I ~ 1'1eD!>'e ulJudl anjlldd1J1/JI/D./ i."J''utd/ilt/Olf JI/Juflll!1 pUtill"m, 1'!t1s flPplli;lIlioR ~h"uJd be/ufIlJt1I'ded to flJll .'lt1J1,*81~ Exl!cutiVI? M",,~oV to Ihl! 611urd of COli lit>' ClmI11llss1o/.,'J'S, .3301 Eust TwTliIJIIIl Trnl!. NITJ1/~" FL ~411j. J/you ,..iy./i,pleaslJ!lD'jOUr uppllCDJiun to (239)71';"3601 urll- triall to ia1lMltclud~i&uIll<lrg",..lleL Thq,nkYt'II!or ~ilb.llt#I'lng /0 serve tl,e citltillf~'lJfC(Jml!r C(JUIIIJ!. -...--- - Mitchelllan February 28, 2011 New Business 6 - b 5of6 From: Sent: 60: ~ubject: joel. kessler@napfesart.org Friday, January 21, 20119:17 AM Mitchelllan New On-line Advisory Board Application Submitted Advisory Board Application Form Collier County Government 3301 E. Tamiami Trail Naples, FL 34112 (239)252-8606 Application was received on: 1/21/2011 9:16:56 AM. Name:.' roe1 Kessle~ H6Jn.e';P1io~e":!1239-304-13431 HomeAddress: 1905 Vistana Circl~ ~ity: /Naplesl ZipCod~: 13411 ~ Phone NumberS F;i~ 1239-262-54041 Busin~s';: ~39-262-65171 _-Mail ~4dress~ uoel.kessler(@nao1esart.on;!1 ~2~!"~1.Co~~!t~~ ~p'pliedfor; trourist Development Councill C~Jeg;ry: lNot indicated! Work Place: !Naples Art Association/von Liebig art Cente~ How loiighave y.o~ l.!yed in Collier c.'~:ij.ntY;' 15-101 !I!lve Y~Yi.~"erbeeIi~on~~1~~t2!:~9:Y. Rf!'~~!~!~i!l!t.P.t,~~!i~J ~ INot Indicatedl Do you or yout employe~'do;b~sn1ess with the CoUnty? IYesl IWe currently receive TDC funds and have received permits from the county in the past. I ~OTE: All ~~Qry boardmemberg:i9:l#-llPc~i~.th~w.fjfofiiean(fn~tify.the l}oarct'6{CountY CoffijDissioner~ iIi 'th~.ev<?~t tliat theirt:ela#onsbip cl1anges..!e1ating:to' m~n1l?~rShip~ :of . . . o~~anizations thatXV'py benefiHhemin the Qutcom,~6.f~dvisory boarcU~:gpijWlendations or they enteiirij;ocontraCt~~!hJh~.~tiIltY. .' . ',', ,"" .', ., "":;;::ii;:e~;,~:: ," e Would y~nlandlora'~yqrganizationsWitJ,t.'whom you are affiliatedbeneflt fromdecisiohs, f)r 1 recomi;i)en4~tionsm.ij.~e by this ~dv~~ritip'~rd? IYesl February 28, 2011 New Business 6 - b 6of6 ICurrently receive TDC marketing fundsl _re you a regiSterC?d voter iJiColIler CountY? IYesl !yg.~~Jir~iiel1tly bol().public office? ~ Do you currently' 6-~:~ver ser.v~~ oiiaChnie~- County Boar~ or:Committ1~~ IYesl IJolo Leo Ochs Economic Development foruml Please list our communi activ.ities~ reater Na les Chamber Public Service Awards. Former Chairman current Committee member. Former Boar Member Education Foundation, Former Board Member Learnin Connection, Former Ca ital Carn ai Committee member shelter for Abused Women & Children, Board member Downtown Na les Association. Former Board Member Na les Art Association. Education: IBrooklyn college, Advanced Degree New York Institute of Finance. I e e 2 February 28, 2011 Old Business 7 - a 1of4 EXECUTIVE SUMMARY Q1 Fiscal Year 11 Financial Review OBJECTIVE: Review of tourist development tax funds balances for Q1 FY 11. CONSIDERATIONS: The financial position of all funds that the Tourism Department has oversight over is reviewed by the TDC on a quarterly basis in accordance with County Ordinance 92-60. The attached spreadsheet outlines the position of each of our funds for the period October through December 2010. The financial status at this point is unremarkable. All funds are in balance and there are no significant variances to report. Fund 184- Advertising and Promotion Fund 193- Non-County Owned & Operated Museum Grants Fund 194- Tourist Department Operating Expenses Fund 196- EmergencylDisaster Recovery Advertising The funds not included in this report are funds with oversight from the Public Services Division. We do not have access to these fund balances at this time: Fund 183- Beach Park Facilities Fund 195- Beach and Management Fund 198- County Owned and Operated Museums FISCAL IMPACT: This item is for review and comment. No financial impact is involved. RECOMMENDATION: Staff requests the TDC review and accept this Q1 FY 11 Financial review. SUBMITTED BY: Jack Wert, Tourism Director ....ra ~r: _ rn corn NO) ~.E ra ~ 2m"lt' -g:Eb u..ON .... '0',,- z> :Ju. II. ~>. .aI 0.' .< :0 .w '0:: Iii Cl o :J aI aI >. o Sil. Ul ~ :J ~ .... .... > II. w o ~ < aI ::;;'6 ........ mv\' ..... ..... ... '" '" ... o .; ... N ... '" .... .... ",' m III W 0:: :J I- o Z W 0. >< W a m '" co m co co 00 q.'" "'en ... II) co N cD N N ... '" '" '" ",' ~ :! I:! Iii \!l c :J CD ... ... it o C> ... o ~ ... ... III aI...J :Ji5 UlO I- C> C> '" ,.: '" o. ... ... C> C> ... N co ... ... I- W Cl o :J'" aI~ fil~ o z w ::;; < 0000 000 m"'..... cO ci co" 0..... ..... '" m 0000 0 00 co en ~....." ... .... .... 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'"'" Eo- M '" 00 '"C .~ 0 t:: ta U ~ '" ~ ~ ~ ~ tI) '" -<....t"-< ~ ~ f;r;:l '& g Q)S:: Q)~ w~ .~ ~ '" 5 f;r;:l ~] as~t;~> g8 tI) O1JuO ~ 0 en '" ~'~ Oed:;1~;3 ~ ~ a3 ~ t E- sg:Ef-4 as c.:a 'g. 0 ~ c.. 0 ..5 U Eo- E-< GO 0'1 .... ~ Z ~ r. ...-l t-- ""I:t ~ = ...-l EA EA EA '" Q) '5 ~ i f;r;:l s:: ~ '.g Z 0 ~ ~ E- '" <8 :;1 ~ ~ E- Q) as o ~ ~ E- ~ ~ o o 00 00 -=:t QO M ""I:t ..;- Q\ M ... ...-l EA M t-- ...-l ..;- M ('f') EA o o 00 00 -=:t = Q 'C ~ ...-l 'C... ...-l EA e = ~ '" = ~ ,Co = = Q U ... ~ Q U GO 0'1 .... ~ :z ~ r. ...:l -< E- O E- February 28, 2011 Old Business 7 - a 4of4 COASTAL ZONE MANAGEMENT 195 AND 183 Funding for fiscal year 2010-2011 Fund Budget Committed Spent to date Available Administration Personal Services 195 $ 466,894.74 $ 208,037,23 $ 258,857.51 Operating Expense 195 $ 174,336,93 $ 12,149,72 $ 76,389,70 $ 85,797.51 Total Administration $ 641,231.67 $ 12,149.72 $ 284,426.93 $ 344,655.02 195 Capital Projects $ 6,002,756.30 $ 3,057,217.48 $ 1,020,674,00 $ 1,924,864.82 195 Grants $ 821,708.28 $ 428,492.78 $ 393,215.50 195 Beach Maintenance $ 237,863.84 $ 72,964,71 $ 33,992,26 $ 130,976.87 183 Beach Park Facilities $ 11,150,252,96' $ 404,663,74 $ 179,535,51 $ 10,566,053,71 TOTAL FUNDING 195&183 $ 18,853,813.05 $ 3,975,488.43 $ 1,518,628.70 $ 13,359,765.92 - 1.. z ,... . 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C)CC) c :::> c ~~~ CD :5 CD :EO:E ~ C CD C) <C . . - ns .... o I- "'C C ns ... C) U) U) C C O~~~O +:i~~~+:i 00000 ENNNE 00(90..0 ...0..0..0..... a.. 0..0.. a.. a.. - CD > ns ... I- _t-j , Hor.dJ'<.1.1,>t P.lt.l{fl~(! '. ..... JII/f I!::'. . February 28, 2011 Tourism Staff Reports 9 a-g 1 of 24 ,'^,.. ., ~,':"1I1(', ~lJrw,hl.sno ~ I,\l'tj,ttlllc\oc..~;.:~:' ()IRECTOR'S REPORT ACTIVITIES -JANUARY-FEBRUARY EDC Project Innovation- Children's Museum Rollout Audubon Society Annual Conference- Naples Beach Hotel HSMAI Adrian Awards- New York Bob Harden Radio Interviews BCC/City of Naples Joint Meeting American Marketing Association Presentation East Naples Merchants Assoc. Presentation VISIT FLORIDA Board of Directors Conference Call Naples Zoo Strategic Plan Meeting Sports Council of Collier Board Meeting Destination Marketing Association Education Committee Meeting FGCU Resort & Hospitality Management Advisory Board Meeting Destinations Showcase Trade Show- Washington DC SALES DEPARTMENT- Debi DeBenedetto and Jennifer Leslie Monthlv Hie:hlh!hts February 28, 2011 Tourism Staff Reports 9 a-g 2 of 24 @.. . X~pl~, ,\br"',I\lJnd I'\'flo:b,k,c~~ Booked business in hotels as a result of the RFP's sent out by CVB is off to an impressive start. Almost $3 million in economic impact estimated for first 6 weeks of201 1 from our CVB efforts. Sales missions and trade shows are on track with our marketing plan. Industry Relations - Sales Attended Florida Huddle - IntI. Tour Operator Trade Show in Daytona South American Sales Missions Planned . Orlando 2/16 Miami 3/21 HotelBeds Workshop planned Meeting Focus August Planner show and Fam New Product Development GAP program for Meeting Planners released Preferred Pass 2011 rolled out to participants South American brochure development Promotions Botanical Garden Honeymoon secured RFP's and Booked Business 17 Request for Proposal (RFP's) sent to hotel YTD 2011 11 Groups logged as booked to Collier Hotels YTD 2011 · $556,850 estimated room sales booked - 3,564 room nights . $2,935,337 estimated economic impact from booked business 2 February 28, 2011 Tourism Staff Reports 9 a-g 3 of 24 M. ... :'\'..I/,k. ,~bn",I.J.lnd V::!.J 1'\t't}:l.J.k\,",~~c~', Pl1BLlC RF.LA TIONS & COMMl'NIC A TIONS- .JoNelJ Modvs & Angela Aline Publicity F011 iv/yen.; News-Press - Southwest Florida boats 13 top resorts, by Laura Ruane eVB assisted writer with inti) and contacts for the II Four and Five Diamond resort in Collier County tor this story. Storv intro Resort detail Cruise llml Tl'tll'cl L{(es(rles (Cllllada) - A Walk on the 'ViJd Side, by Tin Thomas CVB arranged itinerary for writer Tin Thomas during his visit last fall for this profile of Naples and t\\:o other Gulf Coast destinations. Full story EXlll1lillcr.COI1l- Florida's Paradise Coast, Naples & Marco Island, by Terry Zin CVB alTanged trip and itinerary tor freelance writer. Story link is temporarily disabled but it is scheduled to be expanded and run again in several other outlets as well. including Real Travel Adventures and Senior News and I. iving. Baltimore SU/1 - Florida Travel Tips & Deals Pick- up li'om OUl" winter campaign news release Full story Recognition The Paradise Coast has once again been recognized for communication excellence by the North American , Travel Journalists Association (NA TJA), this time with one silver and one bronze award. Category :?oO] : Destination Video - Marketing Budget Greater than $400,000 Silver: Naples. Marco Island. Everglades Convention & Visitors Bureau, Paradise Coast Destination Video This was a new destination ,'ideo produced by our PR agenc)', BCF. Inc. Category 200: Visitors' Guide - Marketing Budget Greater than $400,000 Bronze: Naples. Marco Island. Everglades Convention & Visitors Bureau. Paradise Coast Visitors' Guide The eVB's PR team also earned a Silver Adrian Award for its Oil Spill Communications Campaign from the Ilospitality Sales & Marketing Association International (HSl\:IA.I). News Release Distribution V..c've had a lot ornev...s and have distributed the following news releases nationally in the recent weeks. 1/12 - Celebrate the Arts Tweepstakes \V inner release 3 February 28, 2011 Tourism Staff Reports 9 a-9 4 of 24 ~ ~~f'I..~ -'lift" l,d.IOU ~ l'.\<f)tl.ulc,::;::~;,::::::c 1/26 - Paradise Coast Winter Deals release 1/27 - GAP meetings program announcement release 1/26 - Journey Through Paradise project announcement release .:US - Heart & Soul S",:eepstakes release 2ig - Untold Stories oCthe Paradise Coast - to Atlanta media attending VISIT FLORIDA reception '2 11- De...tinalil)!1 o\t'rvic\\ i~)r th~ upcc1ming ITB press event in Germany c-Ncwsl('ttt~r Dish'ihution 11\3 - Paradise Press to local tourism industry partners and media, with CVB news, alrvards & accolades, partner news and upcom ing events of interest 2/16 - Paradise Connection to over 500 national travel media \vith what's new, story ideas, paltner news and upcoming events Story Pitches and Info Submissions to Media These represent some of the recent media interactions. Chat With the County Manager article submitted to North Naples Journal "What's New in 2011" to Budget Travel "What's New in 20 I I" to VISIT FLORIDA Ci'v10N Children's Museum of Naples to VISIT FLORIDA St. Patrick's Day activities It) Trave\ated family Friendly Pitch to Travel !ll/ledia.com Requested inf\) and interview about meetings to: ConventionSouth, Meetings South. Association News lInique casino dining to blind VISIT FLORIDA lead Alan Maltz project to Conde Nast Traveler I.\"crglade P(l1e h()at tour to New York Daily News and National Geographic Travder Full destination overview to Ne\v York Daily News special section editor Itinerary details tor upcoming research visit by lifestyle editor at New York Daily News Winter carnpaign intI.) to AdFax Medja Lxpcriential Everglades intI.) to Healthy Aging \\ilderness lodging and v,,'l1at YOll can do tj'om Everglades City and Chokoloskee to Men's Journal 4 February 28,2011 Tourism Staff Reports 9 a-g 5 of 24 "^, . .~.Jljk, ~t.ICt."I,,'l.lnd ~ fMfJ;I~.k\,~~>~- Conferences, Media Missions & Meetings I fSrv1AI Adrian Awards event HSM:\ I Digital :\:larketing \\orkshop VISIT FLORIDA media reception with other Plorida partners for Atlanta media Cpnde Nast Traveler reception for all pm1icipants in the ne\v Florida special section Florida Outdoor Writers Association - site tours throughout our area with the association's executive director to begin planning fl)r the annual conference to be hosted here August 24-28 Familiarization Trips - Press in the Destination Seeing is believing. and to fully appreciate our destination we make it possible for journalists to experience the area first hand. We do this in a variety of ways. including group familiarization trips hosted by the CVB. and by providing itineraries and other support for individual journalist familiarization trips. 2/3 - Two correspondents from Golf Week in Germany! Austria and the editor of golf website www.teeoff24.de - researching <.k~tinati()n features on Naples golf. recreation. dining. etc. 1 i.2l)-2/13 - Kalharync Dysl)n. freelance golf writer for many magazines and websites - assisted vvith activities \\.hile here at her vacation home. then arranged resort experience for article research 2/12 - Vince! Ramirez-Hendriz, correspondent f()r EI Nuevo Herald - feature on unique Everglades cuisine 2/22-23 - Three executive from Aalberg airport in Denmark and two top Danish journalists. researching the area in advance of the new ComeFly direct flights into RSW - in conjunction with the airport and the Lt:e COllnt) VCR Social Media Twitkr followers and Facebook 'likes' cOlltinue to increase. Recommendations for social media postings fi'om BCF include posting more photos and asking for more feedback from followers and friends. Please note the social media report tor January, attached separately. rhe PR team is responsible f{)r posting information and maintaining conversations on the destination Facebook Page. Facebook.com!theparadisecoast. and on our main destination Twitter feed, @ParadiseCoast. The CVB PR manager also maintains her own Twitter account. and the CVB utilizes Paradise Advertising's digital team tn maintain Ol\dttcr feeds l~)(" destination dcals and meetings. All of the Twitter accounts support and Rch\cd cal:h other's cl'llt~nt.r\vjtter is increasingl) the avenue to maintain fast and direct contact with travel media and helps to -:;pread ollr news and inlormation across social media channelso Fac~book provides a good plat/twm tn communicate directly with consumers. 5 February 28, 2011 Tourism Staff Reports 9 a-g 6 of 24 /";;;. ~"'rk\ ~br.tu hl.1nd ~ ht"t81.ukt,~~~. - - . . . Video eVB team is working to get the website video page upgraded. New Adventures in Paradise segments in rrodudinn include features on Stand Up Paddleboarding, a nevv cultural heritage pole boat tour in the Fvcrglades. and a feature on Rocky Patel and his decision to locate his tirst-in-the-world signature cigar bar in Naples. Paradise Coast Twitter Vpdate January 20 II Bct\veen December and January. there was an increase across the board in follower interaction. These increases have f()lIowed the plateau from the "Celebrate the Arts" T\veepstakes. The partnering with rg)ParadiseDeals has helped promote each account's news in beneficial ways. There is still a continued grO\vth of follo\vers for t!' Parad iseC oast. ParadiseCoast Visits from Twitter R tweets from followers Decem bel' 11 December: 9 January: 19 January: )- -) % 7."0. _ /0 .)i r i U 170% Direct Messages Mentions about ParadiseCo3st December: December: 11 lanuary: .., January: 35 ~ 100% ~ 218% 6 February 28, 2011 Tourism Staff Reports 9 a-g 7 of 24 .'^. <. ~.lf'It" M.lr'. o.I\l.Jn. d.. 'W brrtbcl<,\;~",,::;:~: otat Tweets Total Followers December: 31 Decem ber: 790 January: 57 January: 828 /\, )f LJ 8.3 o.~ % 38 nev,,' followers Paradise Coast Facebook Update- .January 2011 Like Twitter, Facebook saw some increases in the month of January. Activity seems to increase \vhen given an event to start the conversation. Consequently. the focus afposts wiil be on gathering people's opinions or attendance plans fl1r upcoming events. specifically alt shows and festivals. . Demographically. Facebook remains completely stable - women ages 35-44 remains the largest age demographic visiting the Facebook page, and the next competing demographic are still women ages 25-34. ParadiseCoast Visits from Facebook Referring Site to ParadiseC )ast December: 5,075 December: 2nd .ran . I _ 3rd t 180% t 1 rank 7 February 28, 2011 Tourism Staff Reports 9 a-g . '. .. , H.".dJ'; l.l\t PJrJUlse . '" .:z.:;-' ~~ ' , ~.." r.::;;. ,"I;Jpln \l1rw MUll! .~ l~er~r.J.k-\:::~~" Facebook Demographics Gender and Age' c::..._=~__._._.___~ Female 62'1>, 1.1% Male 34'li> 1.1% -. _. ... .. -. . -. . . . . .. .. Dem02raphics Countries' Cities ' Language 1,198 United States 45 Germany 18 United Kingdom 17 Canada 10 Italy 7 Switzerland 6 Greece 5 Austria 5 Brazil 5 France 5 Venezuela 5 Vietnam 4 Norway 3 Indonesia 3 Cyprus 3 Sweden 3 Puerto Rico 2 Argentina 2 Australia 86 Naples 61 Ocala 55 Tampa 49 Miami 48 Bonita Springs 36 Atlanta 35 Marco Island 27 Uvingston 23 Orlando 22 Dallas 15 Chicago 15 New York 12 Columbus 12 Norfolk 12 Philadelphia 11 Overland Park Less 1,231 English (US) 53 German 36 English (UK) 12 Spanish 12 Italian 10 French (l=rance) 6 Greek 5 Spanish (Spain) 5 Portuguese (BraziO 4 Turkish 3 Danish 3 English (pirate) 2 Indonesian 2 Czech 2 Norwegian (bokmaO 2 Simplified Chinese (China) 2 Swedish 1 Bosnian 1 Hungatian Le~s Les~ 8 February 28, 2011 Tourism Staff Reports 9 a-g 9 of 24 , . ~ J'" f lor,.f..t -:,. t.l\t P.lt.1\h~,~ . ", ~....... ' . . -T .-." ~ IB l'Jrk.. :\{:lClQ Id.wl ":::!,J h~flt!Jdc'\~: FILM OFFICE -1\1a22ie McCartv PRODUCTION · Animal Planet - TV series · ABG World -video · Bunker Agency - TV commercial WORKING LEADS · Rebel One Pictures - feature film · Sharp Entertainment - documentary · The Discovery Channel- TV pilot · Beautiful Village Entertainment - TV commercial OPERATIONS · Issued film permits · VisionNet upload · Lead/inquiry response · Client Management · Opened a production file for each inquiry · South By Southwest Film Festival - documentary screening/Film FL event MEETINGS · Media 8 Distribution SCOUT · Quail West - private residence 9 February 28, 2011 Tourism Staff Reports 9 a-g 1 0 of 24 &;;;.. N~rk-, ~br((Jhl.Jnd ~ 1.\t"r~I",(k.~ FILM OFFICE ANNUAL REPORT PRODUCTION DAYS 65 PROJECTS (total) BY TYPE: 35 PRINT/STILL 6 TV COMMERCIAL 8 TV SERIES 1 TV SEGMENT/SPECIAL 7 FILM 5 OTHER (pSA, web, documentary) 8 REVENUE TO COLLIER ECONOMIC IMPACT $1.12 MILLION $2.8 MILLION (2.5 multiplier, FL Gov's Office FilmlEntertain) ROI $1 Investment: $18.13 in spending CLIENT SCOPE: Discovery Channel BBC Twentieth Century Fox Studio Conde Nast Traveler The Orvis Company VH-l University of Miami Dept. of Motion Pictures E! Network 10 February 28, 2011 Tourism Staff Reports 9 a-g 11 of 24 @... .... X~p..I..., .\brwl\lJnd I;\rr~l.uk:\~~~" PROJECT BY TYPE TRENDS · Print was the dominate medium · TV has now taken the lead · Fewer print venues/more niche TV REVENUE COMPARISON $950,000.00 $1,150,000.00 $1,100,000.00 $1,050,000.00 $1,000,000.00 $900,000.00 $850,000.00 TRENDS Almost equal number of actual projects, more spend per project 11 SPORTS COUNCIL - Ralph Pryor & Nicole Curran February 28, 2011 Tourism Staff Reports 9 a-g " 12 of 24 .r;;;o. N~J1l..'" ~b:w 1d.1n(.' ~ r....t)(l.l(b~: Sports Council of Collier County Actual Monthly Room Night Consumption FY 2009/2010 and 2010/2011 2500 1" 2000 .. 1500 1. 1000 ~ 500 o ~rV- ~rV- ~rV- ~<A ~<A ~V' ~...~ _ "'~ ~<:-e ,S.~ ~9- ~rV- ",-0 ~ ~ ~v ~~ _"'~ ~ ~. 'I 'I ~QO ~ or..; N,'1; v'1; ....~ ~ ~. ~ ~'1; ~o <:;)'1; <c "e~ . FY 2009/2010 Room Nights Per Month . FY 2010/2011 Room Nights Per Month 12 February 28, 2011 Tourism Staff Reports 9 a-g 13 of 24 . , . ; , iiiI" ,,- ~. ! 10,..13... t.l\t f'.Ir.ldl\.! . , ~.~ , ~ , , .r;:;;..... 1I:J". I~\ ~b.rw M.m..! ~ Lwrj(l.uk.~ FY 09- FY 10- Cause Month Year 10 11 Octo bel' 2009 353 355 November 2009 61 1669 Addition of IWLCA (Lacrosse) event December 2009 0 58 Hosted USSSA Youth Baseball Event 2024 Kelme Soccer Cup Boys & Girls Wlmd .January 2010 J.t88 Increased .. February 1010 18 - TBA March 2010 387 - April 2010 438 - May 2010 762 - June 2010 238 - July 2010 302 - August 2010 67 - September 2010 104 - YTD TOTALS = 4,218 4,099 .JanuaJ'Y 2011 Report: · Kclme Boys Soccer Tournament, .January 8-9 2011 · Kclme Girls Soccer Tournament, January 15-162011 · Combined Total of 2,024 Room Nights (Record High!) 13 February 28, 2011 Tourism Staff Reports 9 a-g 14 of 24 @. X"'III~\ :-'b~~I~~1 1.\(,fj:I""k\._.~.;";__. February 2011 Events: · 2/11-13 Freedom Softball Winte.o Nationals o Room Nights to be (lI1Jw1l11ced · 2/26-27 FYSA Region "C" Cup/ Naples Ull B-Dl, U12B-D2 (BracJ..cts A-E & H). UIIG-D2 f) Room Nights to be announced · 2/26-27 USSSA February Fever Tournament (Girl's fast-pitch) o Room Nights to be ll1l1WUnced Upcoming inlVlarch 2011 · 3/5-6. 2011 FYSA Region "C" Cupl Naples, lJ15B-D2. lfI5G-D2 (Bracket A) · 3/18-20,2011 USSSA Youth Baseball: Battle of the Bats · 3/26-27,2011 State Cup Round (Soccer) 14 February 28,2011 Tourism Staff Reports 9 a-g 15 of 24 , . , ~ ',. Il,}r.doJ" t .l<,t P.If.ldl\i> . " .; t.-. ~ Gi........ "Jr.. Ie.. .~bru) IdJ".,1 ~ hef",...k\~~' OMMAC- UK REPRESENTATIVES HIGHLIGHT OF THE MONTH: Crabtree & Evelyn Consumer Promotion, 28 January - 27 April 2011 OM1\rlAC launched a new consume." promotion with Cmbtree & Evelyn and Virgin Holidays on 28 .Janmu"y 2011. The promotion is set to run for three months onlinc and in store across the l1K. This is the first time we will have had a presence with in-store on the UK high street. OMMAC negotiated full data capture as well as additional PR ~lctivities to ensure the campaign reaches its full potential. This promotion will be fully tracked & we will have the opportunity to send out a foHow up offer to all the participants of the promotion. The hotel partner as selectcd by Virgin Holidays is LaPlaya offcring a week- long ShlY & spa treatment. See detail below under marketing campaign. MARKET ACTIVITIES: Market Update (UK office only) · BA reveals cost of winter chaos. British Airways estimates the severe ''''eathcr in December will cost the airline :E50 million. It said an initial assessment indicates that the weather disruption, which saw Heathrm.v. Gatwick and othcr key European ail'ports close. will also have a small impact in January due to cancelled return ,joumeys. Releasing its traffic figures for the month, BA said it suffered an 8.3% fall in traffic in December because of the bad weather. · Delta Air Lines has announced $f58 million fourth-quarter Ilrofit and $lA billion annual profit for 2010. 'OUI" 2010 results are among the best in Delta's hist0l1',' said Richal"d Anderson, chief executive. 'These results are a direct reflection of the success of our merger (with Northwest in 2008). cost discipline and debt reduction strategy and give us momentum to deal with the rising fuel prices \ve face in 2011.' Passenger revenue increased 151Yo. or S889 million year-on-year. on 7% higher capacity. 15 February 28, 2011 Tourism Staff Reports 9 a-g 16 of 24 · Royal Wcdding prompts booldng bonanza. Thousands of Brits are planning an overseas escape during the Royal Wedding week - while.thousands of tourists will flock to Loudon. Hotels.com said searches on its UK site for the week ending April 29 - the day of the ceremony - are up by 212%) compared to the same period last year. The great getaway by British holidaymakers is thanks in part to the additional bank (national) holiday coming after one ofthe coldest starts to the winter on record, said Hotels.com. · Regarding our competition - China is to become the world's most poplllal' tourist destination within seven years, the UN World Tourism Organization has said, opening up opportunities for Western companies. Thomas Cook is eycing acquisitious to bolster its China business; ('Iub Mcd expects China to be its second-largest destination behiud France by 2015; and Intercontinental Hotels Group has mOl'e hotels in Shanghai than New York. Funway Holidays Jamie Oliver.com Promotion OMMAC to discuss further activity for 2011. As part of the UK Marketing Campaign Funway Holida)'s bas been liaising with the winner to book their trip, once dates have been confirmed & follow up with the prize winner and hook their dinner at Baleen Rest Bon Vovaoe . eo BuyaGift.com Promotion OMMAC to discuss further activity rOl' 201 L As pal.t of the UK i\-hlrketing Campaign Bon Voyage has been liaising with the winner to book their trip once dates have The follow-up offer to 15,6.t5 entrants was sent out 15 November 2010. 16 February 28, 2011 Tourism Staff Reports 9 a-g 17 of 24 North America Travel Services OMMAC coordinated As part of the UK pal1:icipatioll with Selling Marketing Campaign Longhaul co-op ad for OMMAC reccived approval Februal1' issue, as well as on creativc for co-op ad and editorial content for feature editorial content for the on the destination. February issue. OMMAC to discuss further activity for 201l. New Hotel Additionally linking the Naples Bay Resort with the above campaign & new to NA TS - following Consumer offer to follow encouragement from UK office OMMAC received positive Filming took place for all feedback from all Travel Mole participants. And will industry partners The "Race to Paradisc participating with the fam. maintain contact with all Coast" participants. OlVIlVIAC to follow up on film As part of the UK distribution & launch for Marketing Campaign 1011 event. See initial coverage of winncrs launched 17 February 28, 2011 Tourism Staff Reports 9 a-g 18 of 24 Destination Golf Reader offer to be issued in March 201l. As part of the UK OlVINlAC to follow up on Marketing Cllmpaign consumer survey promotion with "Going fo.' Golf" consumer golf publication, Also cool'dinating with Destination golf to produce a reader offer for the entrants to the survey in the October issue, Expedhl OMMAC to follow up on As part of the UK activity fOl' 20 II, Marketing Campaign Public Relations & Media Correspondence . Working on genel'ating PR for newly launched consumer promotion . Media monitoring for Adrian Philips feature in the Independent on Sunday . General media liaison to promote Paradise Coast CONTACT ACTIVITY RESULT OMMAC provided journalist Feature is due out in .John Coughlan, Editor, February 20] 1 issue. Holidny Magazine with,images of the destination OMMAC to monitor for a feature on the destination, coverage for use, Thom Kennedy, Travel Ol\:IMAC contacted joul'nalist OMMAC to maintain contact Editor, Shropshire Star to congratulate him on his new with journalist. role and to provide an update on the destination. 18 February 28, 2011 Tourism Staff Reports 9 a-g 19 of 24 Pat Riddle, Editor. OMlVlAC contacted ,journalist OMMAC to maintain contact NatiOlull Geographic to congratulatc him on his new with Journalist. Travelel' role and to discuss potential for destination in future features. Glcn Mutel, Editor. OMMAC contacted ,journalist OMMAC to maintain contact ABT A Magazine to congratulate him 011 his new with journalist. role and provided an update on the dcstination. Katy Holland, Travel OlVl1VIAC contacted journalist OMJ.\rlAC to maintain contact Editor, AOL Travel to congratulate her on her ne,,,, with journalist. role and discussed plans for the travel section aud how the destination could be featured. Ian BeIcher, Freelance, Ol\rlMAC contacted journalist Journalist informed contributes to The to discuss the destination. OMMAC that in order for Guardian the publication to agree to a trip to the destination, he 'would have to go on a SOhlS trip. OMMAC to maintain contact. .Joanna Tweedy, Travel OMMAC met with JourmlJist to OMMAC to maintain contact Editor, TravclMaiJ discuss the destination. with ,journalist. Sara D'souza, Travel Journalist is in charge of OlVfMAC to maintain contact Assistant, Elle UK.com launching the travel sections for "vith joumalist. and Red online both websites. OMMAC provided an update on the destination. 19 February 28, 2011 Tourism Staff Reports 9 a-g 20 of 24 , . -.... f "">rId.!" t .)~t P.}f.1(j,,\,~ " 'Mf~ r:::;; - , '^' ~.l~\ M.1r(o hund ~ r\..r)twk'\~: .- , -- - .,., DIAMONDE- EUROPEAN REPRESENTATIVES MARKET NE'WS FUR Study 2011 - First Results The tourism is booming - four out of five Germans have already started the planning for thcir 2011 holidays. Mal'tin Lohmann of German research institute FUR statcd that the travel intercst increased in nearly all travel destinations. Germany remains on position #1 with OYeI' 30%1, followed by the next 300ftl for Spain. Italy, Turkey and Austria. On the third position long haul destinations, other Mediterranean destinations and Scandinavia are listed. Lohmann stated that the end consumers react more flexible than in the yeal's before and the travel destinations become more replaceable. One third of the interviewed clients plan a two ''''eek trip and plan to spend the same or Ull to 75% more money for their holida)'s. GfK Travel A2CnCY Panel The current winter season listed currently an increase of 14.1 % and is slightly bencath thc November numbers but the bookings have been booming again in January 20ll. Tour Opcl'ator Activities eollected and discussed room night numbers with main tour operators, in preparation for room night report submitted to CVB. Provided sh0rt text on the region for the inclusion on www.usafluege.de. a new German booking site.:, launched hy niche operator Fairtlight Touristik (please also see last quarterly report!); also discussed production of a consumer t1yer for ITB Provided input for joint advel10rial in America Journal \vith FTI Contacted German niche operator Faszination Fernwell: started 011 with ski holidays a couple of years ago and in 2011 are offering for the first time summer vacations in USA. Canada. Alaska and Hawaii: produce brochure which also includes a Florida trip with overnight jn Naples, book through AT!: have a strong pool of regular costumers: focus on individual programs to regions they know very \vell: first bookings came in for the South-West of the States: they are not that familiar with Florida so far. but plan to come for a site visit this year: provided infbrmation on sightseeing and hotels; 20 February 28, 2011 Tourism Staff Reports 9 a-g 21 of 24 .@. ....1'Jplt'\ ~la.rwt.'l.lnd t .\ c:"f)tblle\ ~::=::::e Meeting ,vith our main Dutch TO partners during the Vakantiebeurs in Utrecht for a general update on the business situation and outlook on possible marketing cooperation (see separate report attached=. Travel Ag-ent Activities Total number of Sales Calls: 19 travel agencies in Gelmany. Switzerland & Austria. Netherlands EVENTS FAM Trips Contacted A.ir Berlin regarding a possible joint fam tour in 20 II. Air Berlin asked us to put together a list with possible joint marketing/media activities where we could include them with logo/text/image as kinel of barter deal for the sponsored tickets. We expect to receive teed back [w bC<Tinninc:r of Feb. . c e Contacted DERTOLJR in regards to postponed fam trip t1'OI11 20 I 0 and learned that they definitely rescheduled it for this year; exact dates tbd MEDIA Press Inquiries Secured individual press trip to Naples: 2. journalists of GoltWeek visit Naples from January 29 - February 6, 20 II. Will result in a full page feature ofthe area. golf courses and hotels they are staying at in the March 2011 issue. Intense handling of generated leads for an individual press trip to Naples by Diuers Club Magazine. In the end the trip has been cancelled due to the difficulty to find accommodation and night in the high season. Social Media Prepared social media analysis and compared presence and activities of the CVB's in the German market. 21 February 28, 2011 Tourism Staff Reports 9 a-g 22 of 24 '. '., florId".. t,\'.t 1'.1!.ld".! . , l#If~~- &;;.. ~.1rk, M~rll} hl.1n.1 ~ h-el~k\~ Cross-Selling B2C Marketing Opportunity "GoHl1ouse" Secured exclusive B2C marketing opportunity with Golt11ouse, one ofGermanys largest golf olltfitters for their direct-sell brochure as well as \vebsite: full page dedicated advertorial with raft1e f'Or a 7-night stay to include air lift f)'om Germany. Confirmed sponsorship of Air Berlin flight and Naple~ Beach Hote! & Golf Club and Marco Beach Ocean Resort for a total of7 overnights. /\11 partners confirmed the 1{)lIowing travel prize to us: 2 flights Dusseldorf- Fort Myers - Dusseldorf for.2 pa),.. 4 overnights at NBC and 3 overnights MBOR including daily breakfast. In return the partners ,viII be included in the advertorial with text. images and logos 011 the catalogue page which vvill bc distributed to 65.000 GolfilOuse clients mid of March 2011. Additionally the raffle will be included in their direct consumer newsletter to 32,000 addresses and on their website wvvw.golfhouse.de. 22 February 28, 2011 Tourism Staff Reports 9 a-g 23 of 24 .'^ N....r1t"\ ~tarLO. hIJn(.' V:!.II\~I"lI.let.~..:::=' VISITOR CENTER VISITATION The Visitor eenter focus for January has been on the new Downtown Naples Visitor Inf(mnation Center and the Preferred Pass Program. I have visited every merchant on 51h Avenue and all the hotels from the East Trail up to Coconut Point. They have been given information on the location of the visitor center and details about the Pre felTed Pass, I have visited the restaurants. at Debrs request. to inform them about the Preferred Pass Program and hmv they can participate. I \vill visit the hotels and restaurants again shortly to drop off the training letter and some Preferred Passes. Out of 20 hotels thm I visited, 4 Knew where the new visitor center is located. 4 had a general idea and the rest had no idea! They all have a printed sheet with the exact location now. Out of 100 merchants on 5th A venue. about 20 kne\'v of our exact location. I completed the 5th A venue visits on Friday. January 28th. The weekly counts fl)!" January llw the new center are: January 3-8 893 January 10-15 715 January 17-22 530 January 24-29 643 TOTAL 2,781 Big Cypress 5,034 Oasis 12,055 Everglades 2.220 Immokalee 125 \:Iarco ].(107 23 February 28, 2011 Tourism Staff Reports 9 a-g 24 of 24 TOTAL 23,206 FAM Trips I Cl)()rdinatcd three FAr\-l trips in January. Thirty volunteers attended The Conservancy, The Boathouse Restaurant and The eove Inn F AM Trips. The Naples Princess is hosting us on February I Olh and \\c will have over 100 volunteers from Naples, Marco, Big Cypress and Immokalee attending. Kathy Linder. who is an employee of the Everglades Visitor Center, has been promoted to th~ Director.s position. She is taking Winnie Thomas' job. Winnie resigned about a month ago. The Eastern Collier County Chamber of Commerce has narrowed their search to 5 or 6 individuals and should name someone shortly to take Dick Rice's position as the Director. 20 ne\.... volunteers have Joined the Chamber. These people have all contacted me through referrals thml existing volunteers. I have implemented a volunteer exchange program. A volunteer has been helping in the Everglades and will also help at Marco 24 February 28, 2011 Qetailerl ~t::lff R~port 1? Naples, Marco Island, Everglades eVB 1 of 38 SALES REPORT EXECUTIVE SUMMARY 1/1/2011 - 2/15/2011 CURRENT TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 41 4,932 2,274,532 18,789 38 Total: 41 4,932 2,274,532 18,789 38 ITINERARIES Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 1 50 30,000 114 0 Total: 1 50 30,000 114 0 LEADS SENT Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 17 1,585 1,189,376 6,192 17 Total: 17 1,585 1,189,376 6,192 17 TURNED CANCELLED Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 3 115 56,120 545 0 Total: 3 115 56,120 545 0 TURNED DEFINITE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 11 1,352 556,850 3,564 17 Total: 11 1,352 556,850 3,564 17 TURNED LOST Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 34 3,291 920,712 15,344 280 Total: 34 3,291 920,712 15,344 280 TURNED TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 17 1,585 1,189,376 6,192 17 Total: 17 1,585 1,189,376 6,192 17 Report Total: 124 12,910 6,216,966 50,740 369 Copyright@2008 iDSS. All Rights Reserved. Printed: 2/15/2011 Page: 1 of 1 Naples, Marco Island, Everglades CVB Task Report Created - Between 1/1/2011 - 2/15/2011 Peer-l:la~41 Detailed Staff Report 12 2 of 38 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name 1/5/2011 Quality Stay 4 Less Pay, Inc Task Type Status Event Sales Task Closed No.2 Due Date Closed Date 12/23/2010 2/8/2011 Closed by User Debi DeBenedetto 1/5/2011 Quality Stay 4 Less Pay, Inc Closed Debi DeBenedetto Event Sales Task No.1 1/7/2011 Debi's Activity Tracking Account Sales - Send Promotional Closed Item / Collateral 11/13/2010 2/4/2011 1/7/2011 1/7/2011 1/7/2011 Debi's Activity Tracking Account Sales - Send Promotional Closed Item / Collateral sent 1 case of VGs, as requested via emai/, to Findlay MA & did follow up with Travel Manager 1/7/2011 1/7/2011 Jennifer Leslie Assisted travel consultant in TX with condo information on Marco Island 1n/2011 Debi's Activity Tracking Account Sales - Send Promotional Closed Item / Collateral sent 1 case VGs as requested to MA Kentucky 1/10/2011 Debi's Activity Tracking Account General- Email Open See ifNASP 2012 Litigation Skills Training HB Bequette booked 1/10/2011 Debi's Activity Tracking Account Sales - sent rfp to partner Closed 1n/2011 1n/2011 2/10/2011 1/10/2011 1/10/2011 1/10/2011 Debi's Activity Tracking Account General - Followup Call Open Sent Rfp out to Marriott as result of HB annual conference Debbie Bequette - NASP 2012 Litigation Skills Training 2/10/2011 Jennifer Leslie Jennifer Leslie Debi DeBenedetto check to see if Rfp booked 20 11 FranchiseESource Conf booked HB Debbie Bequette 1/1 0/2011 Debi's Activity Tracking Account Sales - Send Promotional Closed Item / Collateral working with Jayne at Hotelbeds regarding Preferred Pass 1/10/2011 Debi's Activity Tracking Account Sales - sent rfp to partner Closed 1/10/2011 1110/2011 1/10/2011 1/10/2011 1/11/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Planner Closed sent Rfp to partners for 2011 Franchise E source conf from HB annual meeting attendance Debbie Bequette 1/11/2011 1/11/2011 Jennifer Leslie Debi DeBenedetto DebiDeBenedetto Referral to Rodd Bastin 2 V incentives with Ritzgroup offsite activites . 5 hrs discussed offsites and activities two events DebiDeBenedetto 1/11/2011 Debi's Activity Tracking Account Sales - Partner Contact Closed DebiDeBenedetto 1/11/2011 2/2/2011 Secured promoitons for agency for winter campaign - Canadian Market promo, WCNY promo, Travel Channel Promo. Several partners involved. 1/11/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed . Task is assigned to multiple people Copyright@2004 - 2011 iDSS. All Rights Reserved. 1/11/2011 1/11/2011 Debi DeBenedetto Printed: 211512011 Page: 1 of 9 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Task Type Status February 28, 2011 Detailed Staff Report 12 Due Date &1Df;~6 Date Closed by User Conference Reported on HelmsBriscoe annual meeting 1/11/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference 1/11/2011 1/11/2011 DebiDeBenedetto DebiDeBenedetto Jan 5-7 attend HelmsBriscoe annual meeting met with over 50 planners one on one appointments 1/11/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 1/11/2011 12/21/2010 DebiDeBenedetto Conference Debi DeBenedetto Registerd MLO show for June wit sponsorship 1/11/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 1/14/2011 1/14/2011 DebiDeBenedetto Planner Meeting with Karen Smith on Focus Group for Aug. NBH - still working on details .5 hr 1/11/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference 1/11/2011 1/10/2011 DebiDeBenedetto Prepare and changes for Huddle and mad Huddle appointments on line 1/11/2011 Debi's Activity Tracking Account General- Followup Call Closed 1/11/2011 1/11/2011 DebiDeBenedetto Spent two hours in follow letters and calls to planners met at HelmsBriscoe annual meeting 1/11/2011 Debi's Activity Tracking Account Sales - Register Trade show / event Closed 1/11/2011 1/11/2011 DebiDeBenedetto DebiDeBenedetto Travel requests and registration complete for 4 upcoming shows 1/11/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Planner Closed 1/14/2011 2/2/2011 DebiDeBenedetto Debi DeBenedetto Assist MP Harris Linden with COR for Rfp for 2013 meeting 1 hour - faxed Rfp forms 1/11/2011 HelmsBriscoe / D. Bequette Event Sales Task Open 3/10/2012 No.2 1/11/2011 HelmsBriscoe / D. Bequette Event Sales Task Open 7/29/2011 No.1 1/11/2011 HelmsBriscoe / D. Bequette Event Sales Task Open 9/7/2011 No.2 1/18/2011 Professional Meetings General - Followup Call Open 2/18/2011 Susan D'Ercole Check on creative memories Professional meetings Susan for Sept group-booked status? 1/18/2011 Professional Meetings Susan D'Ercole Sales - sent rfp to partner Closed 1/18/2011 1/18/2011 Debi DeBenedetto sent Rfp to hotels for Creative Memories getaway 1/18/2011 Professional Meetings Event Sales Task Open 8/30/2011 * Task is assigned to multiple people Copyright@2004 - 2011 iDSS. All Rights Reserved. Printed: 2/15/2011 Page: 2 of 9 February 28, 2011 Task Assigned User: Debi DeBenedetto Detailed Staff Report 12 Create Account Name Task Type Status Due Date 4:lotB6 Date Closed by User Date Contact Name No.2 1/18/2011 Professional Meetings Event Sales Task Open 7/21/2011 No.1 1/19/2011 Bride leads Sales - sent rfp to partner Closed 1/19/2011 1/19/2011 DebiDeBenedetto sent honeymoon lead to hotels from Knot ad 1/19/2011 Bride leads Sales - sent rfp to partner Closed 1/19/2011 1/19/2011 Debi DeBenedetto Sent bride lead to partners for honeymoon Carleen Mcardle May 2013 Knot ad 1/19/2011 Debi's Activity Tracking Account Sales - Assisted Travel Closed 1/19/2011 1/19/2011 DebiDeBenedetto Agent Assist travel agent we met during Boston sales calls - she booked week condo Park Shore 1/19/2011 Debi's Activity Tracking Account General - renew Closed 1/19/2011 1/19/2011 DebiDeBenedetto Membership/Association Planning for upcoming Group sales year end meeting 2 hours 1/19/2011 Debi's Activity Tracking Account General - CVB event Closed 1/19/2011 1/17/2011 DebiDeBenedetto worked on booked business reports for all hotels 1/19/2011 Debi's Activity Tracking Account Sales - Partner Contact Closed 1/19/2011 1/19/2011 DebiDeBenedetto Meeting with Inn on Fifth - discuss idss, trade shows and year end CVB report 1/19/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Open Conference 4/19/2011 Signed up with VF and inn [5th for A flBM trade show - follow up with flight and hotel ship details 1/19/2011 Debi's Activity Tracking Account General - CVB event Closed 1/19/2011 1/17/2011 DebiDeBenedetto Worked on South American Sales call plan - sent to partners 2 hours 1/19/2011 Debi's Activity Tracking Account Sales - Assisted Mtg Planner Closed 1/19/2011 2/8/2011 DebiDeBenedetto Assisted planner Todd Bastin V-2 incentives booked Ritz group wants offsite or hosted group activity -princess or Ngala 1/19/2011 Debi's Activity Tracking Account Site with client - Sales Closed 1/19/2011 1/19/2011 DebiDeBenedetto Visit new Visitors center - followed up on planner guide/suggestions 1/19/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference 1/19/2011 1/19/2011 DebiDeBenedetto Signed up for planning Connection show MArch 1 - SGMP, Univesity and Association planners Gainesville 1/19/2011 Debi's Activity Tracking Account General- Meeting Closed 1/19/2011 1/1812011 DebiDeBenedetto 1.5 hour Alan Maltz meeting select photo shells etc. 1/19/2011 Florida Meeting Services Sales - Assisted Mtg Closed 1/19/2011 1/19/2011 DebiDeBenedetto Printed: 2/15/2011 Page: 3 of 9 . Task is assigned to multiple people Copyright @2004 - 2011 iDSS. All Rights Reserved. Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Task Type Status February 28, 2011 Detailed Staff Report 12 Due Date 5:lOt8a Date Closed by User Planner Charlotte Downs Breakfast meeting and destination discussion. Next time I show her MI. Planner has several incentive groups. Site LaPlaya. 1/19/2011 ITP & Associates Inc Sales - Assisted Mtg Planner Closed 1/19/2011 1/19/2011 DebiDeBenedetto Susan Duda Meeting in my office she booked Ritz from Encounter lead - assisted with offsite and transportation venues 1/26/2011 Debi's Activity Tracking Account General- FAM Closed 1/26/2011 2/8/2011 DebiDeBenedetto Call Kenwood Travel Andrea Lovering andrea@kenwoodtravel.com and askif she wants tam for OCt. - Huddle follow up 1/26/2011 Jan Doets General- Followup Call Closed 1/26/2011 1/26/2011 Annelies Oosterkamp huddle follow up and sent 100 VG and lead to MI Hilton Debi DeBenedetto 1/26/2011 Kenwood Travel Sales - RFP follow up Andrea Lovering sent huddle follow up - ask OOnagh to contact too Closed 1/26/2011 1/26/2011 DebiDeBenedetto 1/26/2011 Kenwood Travel Andrea Lovering Huddle follow up want Oct Fam General - FAM Open 9/26/2011 1/26/2011 Thomas Cook Reisen Yvonne Schmidt General- Followup Call Closed 1/26/2011 1/26/2011 DebiDeBenedetto follow up from Huddle sent her links and email and MI Hilton request for rates. 1/26/2011 Thomas Cook Reisen General - CVB event Open 10/26/2011 Yvonne Schmidt Call her and ask if she wants Dec FAM 1/27/2011 Best Day Travel Sales - RFP follow up Closed 1/27/2011 1/27/2011 DebiDeBenedetto Hortencia Ratto Follow up on Huddle 1/27/2011 DerTour General - Followup Call Open 3/15/2011 Katja Wagner Huddle follow up - want Fam in spring send ppp 1/27/2011 Naples International Pavilion General- Followup Call Closed 1/27/2011 2/2/2011 DebiDeBenedetto David Lester sent info out and tlaked on phone - checked website and referral. 1/27/2011 Naples International Pavilion Sales - Assisted Mtg Closed 1/27/2011 1/27/2011 DebiDeBenedetto Planner sent email and sales kit to Jenna Hardbarger manager 1/27/2011 Naples Zoo at Caribbean Gardens Sales - sent rfp to partner Closed 1/27/2011 1/27/2011 DebiDeBenedetto Douglas Rickenbach sent lead to Zoo for Travel impressions 1/27/2011 Resort Access International, General- Followup Call Closed 1/27/2011 1/27/2011 Debi DeBenedetto Incorporated Denver Green Huddle follow up . Task is assigned to multiple people Printed: 2115/2011 Copyright @2004 - 2011 iDSS. All Rights Reserved. Page: 4 of 9 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Task Type Status February 28, 2011 Detailed Staff Report 12 Due Date 6:Jote6 Date Closed by User 1/27/2011 Travellmpressions Lynn Derosa Huddle follow up send req info - flag in March coming to Naples preferred pass and wants zoo coupon discount General- Followup Call Open 2/27/2011 1/27/2011 Travelocity.com Sales - Send Promotional Closed 1/27/2011 1/27/2011 DebiDeBenedetto Item / Collateral Donald Zeger Huddle follow up with Traveloeity 1/31/2011 Meeting & Event Mgmt Solutions Sales - site with client Closed 1/31/2011 2/8/2011 Debi DeBenedetto Kathy LaBree Met with Kathy at Ritz and took her bag. She rebooked conference at Ritz again this year from past eVB lead. Will send Pass cards for conference 1/31/2011 Meeting & Event Mgmt Solutions Sales - Assisted Mtg Planner Closed 3/31/2011 1/31/2011 Debi DeBenedetto Kathy LaBree Send 85 preferred pass to Ritz for Softmart meeting to Kathy 1/31/2011 EMCVenues Event Sales Task Open 2/24/2012 No.2 1/31/2011 Conference Planning international Event Sales Task Closed 1/17/2011 2/8/2011 Debi DeBenedetto No.1 1/31/2011 Conference Planning international Event Sales Task Open 2/26/2011 No.2 2/1/2011 Florida Shore & Beach Sales - Assisted Mtg Open 2/24/2011 Preservation Conference Planner Planning site for palnner wants sponsorhips eVB 2/1/2011 HelmsBriscoe / Mary Mahar Sales - Send Promotional Closed 2/1/2011 2/1/2011 Debi DeBenedetto Item / Collateral Mary Maher send 55 ppp cards for MArch conference 2/2/2011 Association Lufthansa Retirees of Sales - sent rfp to partner Closed 2/2/2011 2/2/2011 DebiDeBenedetto North America Helga Levy sent ALRONA Rfp to hotels and venues 2/2/2011 Association Lufthansa Retirees of General - Followup Call Open 3/12/2011 North America Helga Levy Ask if booked ALRONA 2/2/2011 Association Lufthansa Retirees of Event Sales Task Open 8/31/2011 North America NO.2 2/2/2011 Association Lufthansa Retirees of Event Sales Task Open 7/22/2011 North America No.1 . Task is assigned to multiple people Printed: 2/1512011 Copyright@2004 - 2011 iDSS. All Rights Reserved. Page: 5 of 9 February 28, 2011 Task Assigned User: Debi DeBenedetto Detailed Staff Report 12 Create Account Name Task Type Status Due Date "f::lDte6 Date Closed by User Date Contact Name 2/4/2011 Phlawless Events Sales - RFP follow up Open 3/4/2011 call about manager retreat incentive March 2012 2/4/2011 Phlawless Events Sales - sent rfp to partner Closed 214/2011 214/2011 DebiDeBenedetto Dana Taylor sent rfp to partner and assisted planner - sent sales kit 2/4/2011 RTI Biologics, Inc Sales - Send Promotional Closed 21412011 214/2011 Debi DeBenedetto Item 1 Collateral Laura Johnson prospect new planner and sent info - put in system 2/4/2011 Phlawless Events Event Sales Task Open 3/1/2012 NO.2 2/4/2011 Phlawless Events Event Sales Task Open 1/21/2012 No.1 2/4/2011 Intemational Boxing Federation Event Sales Task Open 4113/2012 No. 1 21412011 International Boxing Federation Event Sales Task Open 5123/2012 No.2 2/412011 HelmsBriscoe 1 L. Bylo Event Sales Task Open 12/29/2011 No.2 21712011 Site Search, Incorporated Sales - sent rfp to partner Closed 21712011 21712011 DebiDeBenedetto Richard Miseyko, CMP, CMM sent Rfp for Hillsbourgh Bar BOD to hotels from repeat planner 21712011 Site Search, Incorporated Event Sales Task Open 8/9/2011 No.2 21712011 Site Search, Incorporated Event Sales Task Open 6/30/2011 No.1 2/812011 Debi's Activity Tracking Account Sales - Meeting 1 Show 1 Closed 218/2011 218/2011 DebiDeBenedetto Conference Debi DeBenedetto Lots of time working on Meeting focus event getting sponsors and working on itinerary. Will rest this till later slimmer once planner has all contact info for sponsors. 8 hours various days. 218/2011 Debi's Activity Tracking Account Sales - Partner Contact Open 41712011 Debi DeBenedetto selected judges for Tourism week. Send nominations out to judges by April 7. Started working on Tourism week event. Rfp out. timeline working. update nomination forms. 2/8/2011 Debi's Activity Tracking Account General - renew Closed 2/8/2011 21812011 Debi DeBenedetto Membershipl Association DebiDeBenedetto . Task is assigned to multiple people Printed: 2/15/2011 Copyright@2004 - 2011 IDSS. All Rights Reserved. Page: 6 of 9 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Date Contact Name renewed TSAE, FSAE, RCMA and MPI memberships Status February 28, 2011 Detailed Staff Report 12 Due Date B:1of;B6 Date Closed by User 2/8/2011 DebiDeBenedetto Debi's Activity Tracking Account Debi DeBenedetto Idss updates and general email just respond and assist, track log and follow up take half of each day. half day on projects or meetings and other office and preparation for show duties. Idss updates Closed 2/8/2011 2/8/2011 218/2011 2/16/2011 DebiDeBenedetto Debi's Activity Tracking Account Sales - Meeting / Show / Open Conference Sales mission South America - sent save the date, sent invitations, taking Rsvp - created materials, working on books, travel plans and partner communication for this mission. Feb. 16 and March 21 event dates. Planned. several hours. 5 2/8/2011 DebiDeBenedetto Debi's Activity Tracking Account Sales - Register Trade show / event Debi DeBenedetto Register FSAE 2/8/2011 Debi's Activity Tracking Account General - Meeting DebiDeBenedetto Meeting with Naples Bay Resort - group sales event 2 hours Closed Closed 2/8/2011 2/8/2011 2/8/2011 2/2/2011 DebiDeBenedetto 2/8/2011 DebiDeBenedetto Debi's Activity Tracking Account Sales - Meeting / Show / Closed Conference 2/8/2011 2/8/2011 Debi DeBenedetto Jan 23-25 attended Florida Huddle meetings all day and travel Follow up sent to partners and complete 2/8/2011 5/8/2011 Debi's Activity Tracking Account General- Continuing Education Open Debi DeBenedetto Already spent 5 hours on NIMS for county - study and do first course and continue until done. about 30 hours total for 60 days. 2/8/2011 DebiDeBenedetto Debi's Activity Tracking Account General - Sponsorship Debi DeBenedetto Closed 2/8/2011 2/8/2011 Reveiw of sponsorship policies and guidelines and rewrite and get approved. Pending. 2/8/2011 Debi's Activity Tracking Account Sales - Prospecting Debi DeBenedetto January Feb projects include Huddle - prp, show- follow up Botanical Garden wedding - meet, commnication honeymoon secure - follow up Promotions - All 4 winter promos secure South American Mission Meetings Focus show sponsor secure and detailsl out NIMS future show registrations partner communications group sales year end meeting and report TDC reports Open 2/8/2011 2/8/2011 DebiDeBenedetto Meetings South Sales - Fam Itinerary Closed 2/8/2011 2/8/2011 spent two hours working itinerary for focus live group 218/2011 Quality Stay 4 Less Pay, Inc Sarah Cherry checked account status Sales - RFP follow up Closed 2/8/2011 2/8/2011 DebiDeBenedetto 2/9/2011 American Association of Airport Executives Michael Clow sent out Rip for group AAAE Sales - sent rfp to partner Closed . Task is assigned to multiple people Copyright@2004 - 2011 iOSS. All Rights Reserved. 2/9/2011 2/9/2011 DebiDeBenedetto Printed: 2/15/2011 Page: 7 of 9 February 28, 2011 Task Assigned User: Debi DeBenedetto Detailed Staff Report 12 Create Account Name Task Type Status Due Date 9:tDt86 Date Closed by User Date Contact Name 2/9/2011 Debi's Activity Tracking Account General- Followup Call Closed 2/9/2011 2/9/2011 DebiDeBenedetto worked meeting focus live, Pow WOW; emails, So. American and Hotel beds presentation and proofed ad - this morning . 2/9/2011 The Learning Studio Inc Sales - sent rfp to partner Closed 2/9/2011 2/9/2011 DebiDeBenedetto Jennifer Joseph sent Rfp to hotels and will gather and send bids to client at client request 2/9/2011 American Association of Airport Event Sales Task Closed 1/6/2012 2/9/2011 DebiDeBenedetto Executives No.1 2/9/2011 American Association of Airport Event Sales Task Open 2/15/2012 Executives No.2 2/9/2011 The Learning Studio Inc Event Sales Task Open 12/27/2011 No.1 2/9/2011 The Learning Studio Inc Event Sales Task Open 2/5/2012 No.2 2/10/2011 Council of State Chambers Sales - sent rfp to partner Closed 2/10/2011 2/10/2011 DebiDeBenedetto sent rfp to hotels and set up site for 24 hour turnaround urgent 2110/2011 Council of State Chambers Event Sales Task Closed 111812012 2/15/2011 DebiDeBenedetto No.2 2/10/2011 Council of State Chambers Event Sales Task Open 12/9/2011 No.1 2/10/2011 Council of State Chambers Event Sales Task Open 1/18/2012 NO.2 2/10/2011 Council of State Chambers Event Sales Task Closed 12/9/2011 2/15/2011 Debi DeBenedetto No.1 2/10/2011 Council of State Chambers Closed 2110/2011 2/10/2011 Note Dick Rush Subject: Itinerary for 2012 Council of State Chambers Winter Conference from Naples, Marco Island, Everglades CVB Body: Please find the attached Itinerary for 2012 Council of State Chambers Winter Conference from Debi DeBenedetto. Please do not reply to this email.replydirectlytoDebiDeBenedettoatdebide@colliergov.net  with any questions. Thank you. Naples, Marco Island, Everglades CVB 2111/2011 Portfolio Management Institute Event Sales Task Open 4(7(2012 No.2 2/15/2011 Debi's Activity Tracking Account Sales - Partner Contact Open * Task is assigned to multiple people Copyright@2004 - 2011 iDSS. All Rights Reserved. 212412011 Printed: 2/15/2011 Page: 8 of 9 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Debi DeBenedetto Task Type Status February 28, 2011 Detailed Staff Report 12 Due Date lOlbefl6l!>ate Closed by User Worked on hotel beds workshop, got 4 partners registered for show - task to attend show and to reveiw presentation with partners 2/15/2011 Debi's Activity Tracking Account General - Meeting Closed staff meeting 4 hours 2/15/2011 Debi's Activity Tracking Account General- TDC Meeting / Closed reports worked on TOC report 2 hours 2/15/2011 Debi's Activity Tracking Account Sales - Meeting / Show / Open Conference Debi DeBenedetto 2/15/2011 217/2011 DebiDeBenedetto 2/15/2011 2/15/2011 DebiDeBenedetto 2/16/2011 2/15/2011 Debi's Activity Tracking Account Sales - site with client Closed Sales mission to Orlando with 3 hotel partners - calling on tour operators and receptives who market to South America 14 hours DebiDeBenedetto Met Bill Hickman with MPI GA for site and discussion planner and now friend 2/15/2011 2/15/2011 2/15/2011 Debi's Activity Tracking Account General - Meeting Closed DebiDeBenedetto Meeting with phase V 2 hours 2/15/2011 Debi's Activity Tracking Account Idss updates Closed updates to tasks and idss 2/15/2011 Naples Botanical Garden Brian Holley sent Botanical garden Rfp to hotels - put in system and track Sales - sent rfp to partner Closed 2/15/2011 2/15/2011 2/15/2011 2/15/2011 DebiDeBenedetto 2/15/2011 2/15/2011 DebiDeBenedetto 2/15/2011 The Learning Studio Inc Closed Debi DeBenedetto Sales - Assisted Mtg Planner complied all RFp bids from hotels and rates and sent to Jennifer for HEss group 2/15/2011 2/15/2011 2/15/2011 Naples Botanical Garden Open 1/23/2012 Event Sales Task No.2 2/15/2011 Naples Botanical Garden Event Sales Task Open No.1 12/14/2011 115 Total Tasks: . Task is assigned to multiple people Copyright @2004 - 2011 iDSS. All Rights Reserved. Printed: 2/15/2011 Page: 9 of 9 01/31/2011 February 28, 2011 Detailed Staff Report 12 11 of 38 Naples, Marco Island, Everglades eVB Call Summary by Toll Free Number For the month of January 2011 Toll Free Number # of Calls Minutes 800-2ESCAPE 169 587.15 PR-Editorial 108 383.17 Spare 2 1.32 International 7 25.48 Storm Information 2 3.15 Meeting Planner 2 6.30 Sports Council of Collier County 3 0.88 Naples #1 0.20 Naples #2 0 0.00 Grand Total: 294 1,007.65 Phase V of Southwest Florida, Inc. Page 1 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 12 of 38 Naples, Marco Island, Everglades eVB Call Summary by Purpose For the month of January 2011 Purpose Calis/ReQuest Minutes Expedia Reservations 0 0.00 Live Information 65 263.23 Special Fulfillment 10 11.77 Sports Council of Collier County Information 0 0.00 Visitors Guide 1,576 771.02 Arts Culture & Heritage Guide 5.87 CVB Office Referral 4 8.82 Hang up 21 5.20 Wrong Number 13 5.93 Gas Explosion Survey 0 0.00 Meeting Planner 0 0.00 Update Accommodations Info 0 0.00 Grand Total: 1,690 1,071.83 Phase V of Southwest Florida, Inc. Page 2 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 13 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Source For the month of January 2011 Current Year Last Year Source Month YTD %YTD Month YTD %YTD Leisure Markets 742 6,440 64.41% 1,678 4,558 42.49% Fallin-State Campaign 0 0 0.00% 2 0.02% Winter Northern Campaign 61 62 0.62% 18 18 0.17% Spring/Summer In-State Campaign 30 36 0.36% 0 0 0.00% Niche Markets 692 3,335 33.35% 723 3,198 29.81% Group Markets 0 0 0.00% 0 0 0.00% International Markets 2 3 0.03% 2,787 2,850 26.57% Miscellaneous 49 123 1.23% 41 101 0.94% Grand Total: 1,576 9,999 5,248 10,727 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 3 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 14 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by leisure Markets For the month of January 2011 Media Consumer Magazines Month YTD %YTD AM Florida TourBook 2009 Edition o 4 0% Coastal Living May 2010 o 3 0% Midwest Living January/February 2010 o 0% Other/Unknown 11 35 1% Southern Living Travel Florida March 2010 5 42 1% Woman's World November 15 2010 o 16 2 87 0% Consumer Magazines Consumer Directories 2009 Official Florida Vacation Guide 3 0% 18 44 1% 4 12 0% 2 2 0% 3 10 0% 116 293 5% 29 106 2% 0 0% 173 471 2010 Florida Insider Guide - Quick Check 2010 Florida Insider Guide - Specific Target 2010 Naples, Marco Island & the Everglades Visitors Guide 2010 Visit Florida Magazine 2010 Visit Florida Magazine - Quick Check 2010 Visit Florida Magazine - Specific Target Visit Florida Magazine January - September 2011 Consumer Directories Phase V of Southwest Florida, Inc. Page 4 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 15 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by leisure Markets For the month of January 2011 Media Consumer E-Marketing DestinationBrochures. com Other/Unknown ParadiseCoast.com Miles Media Imports Phone info@paradisecoast.com Interactive Text Chat ParadiseCoast.de Visit USA - UK VisitFlorida.com Consumer E-Marketing Consumer Newspaper America's Best Vacations In-State Insert October 2009 Fallin-State Insert Collinson October 17 2010 Fall Out-of-State Insert (ABV) Collinson October 10 2010 Other/Unknown Consumer Newspaper Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 18 Month YTD %YTD 8 21 0% 5 14 0% 533 1,347 21% 515 1,308 11 23 1 3 6 13 0% 2 5 0% 2 3 0% 551 1,391 0 2 0% 0 2,331 36% 0 2,150 33% 2 8 0% 2 4,491 742 6,440 01/31/2011 February 28, 2011 Detailed Staff Report 12 16 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Fallin-State Campaign For the month of January 2011 Media Month YTD %YTD Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 6 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 17 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Winter Northern Campaign For the month of January 2011 Media Chicago Chicago Television Campaign January - March 2011 Chicago Month YTD %YTD 17 17 17 17 27% National National Weather Channel December 2010 - March 2011 15 15 15 15 24% National New York New York Television Campaign January - March 2011 New York 29 29 30 30 48% Grand Total: 61 62 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 18 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Spring/Summer In-State Campaign For the month of January 2011 Media Geo-Targeted In-State TripAdvisor.com (Geo-Targeted In-State) Spring/Summer 2010 Geo-Targeted In-State Month YTD %YTD 1 2 2 6% Other/Unknown TV Campaign Other/Unknown 29 29 34 34 94% Other/Unknown TV Campaign Grand Total: 30 36 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 18 01/31/2011 February 28,2011 Detailed Staff Report 12 19 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Niche Markets For the month of January 2011 Media Month YTD %YTD Niche Markets (Bridal/Honeymoon) Bridal Guide Added Value RSL July/August 2010 15 143 4% Bridal Guide Added Value RSL October/November 2010 14 577 17% Bridal Guide Added Value RSL September 2010 8 95 3% Bridal Guide January/February 2010 4 41 1% Bridal Guide January/February 2011 170 445 13% Bridal Guide March 2011 40 40 1% Bridal Guide May/June 2010 2 21 1% Destination Weddings & Honeymoons January/February 2011 4 6 0% Wedding Guide #38 0% Niche Markets (Bridal/Honeymoon) 258 1,369 Niche Markets (ECO) Audubon (Great Florida Birding Trail) November/December 2010 29 219 7% Audubon (Natural Wonders of Florida) March/April 2010 11 125 4% Audubon Added Value RSL January/February 2011 147 147 4% National Geographic Traveler January/February 2011 148 379 11% Niche Markets (ECO) 335 870 Niche Markets (Golf) Naples Shark Shootout December 2010 0 10 0% Play Florida Golf 2010 98 1,083 32% Niche Markets (Golf) 98 1,093 Niche Markets (Senior) AM Going Places South May/June 2010 0 2 0% AM Going Places South May/June 2011 0% Niche Markets (Senior) 1 3 Phase V of Southwest Florida, Inc. Page 9 of 18 01/31/2011 Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 18 February 28, 2011 Detailed Staff Report 12 69220 of 3h35 01/31/2011 February 28, 2011 Detailed Staff Report 12 21 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Group Markets For the month of January 2011 ~ Month YTD %YTD Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 11 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 22 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by International Markets For the month of January 2011 Media Germany Month YTD %YTD FVW February 2011 33% Germany 1 1 International Markets. Additional Market Pentration USA Travel Guide January - September 2010 International Markets - Additional Market Pentration 1 2 2 67% Grand Total: 2 3 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 23 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Miscellaneous For the month of January 2011 Media Month Friend/Relative 11 YTD 29 %YTD 24% Naples, Marco Island, Everglades CVB 20 16% Other/Unknown 27 62 50% Travel Agent 10 12 10% Grand Total: 49 123 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 24 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by State For the month of January 2011 Current Year Last Year State Month YTD %YTD Month YTD %YTD Florida 115 1,864 19.41% 632 2,527 34.52% Georgia 25 1,199 12.48% 43 122 1.67% New York 138 503 5.24% 118 721 9.85% Pennsylvania 93 452 4.71% 98 294 4.02% Ohio 76 415 4.32% 115 387 5.29% Illinois 115 414 4.31% 149 318 4.34% Texas 51 413 4.30% 51 156 2.13% Michigan 65 346 3.60% 98 229 3.13% New Jersey 64 297 3.09% 90 200 2.73% Indiana 58 263 2.74% 72 153 2.09% Wisconsin 50 249 2.59% 93 189 2.58% North Carolina 44 240 2.50% 32 116 1.58% California 54 218 2.27% 86 251 3.43% Massachusetts 46 217 2.26% 43 100 1.37% Virginia 35 203 2.11% 42 137 1.87% Minnesota 51 194 2.02% 72 167 2.28% Missouri 27 188 1.96% 55 121 1.65% Tennessee 21 169 1.76% 27 117 1.60% Maryland 22 151 1.57% 29 97 1.33% Kentucky 18 150 1.56% 25 70 0.96% Alabama 25 144 1.50% 18 50 0.68% South Carolina 23 139 1.45% 15 53 0.72% Connecticut 17 117 1.22% 21 57 0.78% Iowa 18 104 1.08% 36 66 0.90% Louisiana 4 92 0.96% 12 48 0.66% Oklahoma 8 84 0.87% 14 34 0.46% Mississippi 10 73 0.76% 6 25 0.34% Arkansas 9 71 0.74% 10 26 0.36% Colorado 24 63 0.66% 17 61 0.83% West Virginia 6 61 0.64% 13 31 0.42% Phase V of Southwest Florida, Inc. Page 14 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 25 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by State For the month of January 2011 Current Year Last Year State Month YTD %YTD Month YTD %YTD Arizona 9 53 0.55% 17 34 0.46% Washington 21 52 0.54% 14 49 0.67% Kansas 12 48 0.50% 23 34 0.46% Nebraska 9 46 0.48% 16 34 0.46% Oregon 13 37 0.39% 19 39 0.53% New Hampshire 11 33 0.34% 11 20 0.27% Maine 7 25 0.26% 12 33 0.45% Nevada 6 21 0.22% 12 18 0.25% New Mexico 3 20 0.21% 6 21 0.29% Rhode Island 4 19 0.20% 4 12 0.16% Utah 4 19 0.20% 5 13 0.18% Idaho 3 18 0.19% 3 5 0.07% Vermont 6 18 0.19% 4 16 0.22% North Dakota 5 16 0.17% 4 10 0.14% District of Columbia 15 0.16% 8 0.11% Wyoming 4 15 0.16% 2 3 0.04% Montana 7 14 0.15% 9 0.12% Delaware 2 10 0.10% 7 15 0.20% Puerto Rico 4 10 0.10% 4 5 0.07% South Dakota 3 10 0.10% 2 5 0.07% Hawaii 3 7 0.07% 6 8 0.11% Alaska 3 3 0.03% 2 2 0.03% Armed Forces 0 0.01% 0.01% Virgin Island 0.01% 2 0.03% Guam 0 0 0.00% 0.01% Grand Total: 1,453 9,604 2,310 7,320 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 26 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month of January 2011 Current Year Last Year Country Month YTD %YTD Month YTD ~ USA 1 ,453 9,604 96.05% 2,310 7,320 68.24% Canada 40 153 1.53% 43 126 1.17% Brazil 18 62 0.62% 33 223 2.08% No Address Given 19 49 0.49% 2,780 2,803 26.13% United Kingdom 18 48 0.48% 34 97 0.90% Netherlands 9 0.09% 7 20 0.19% Portugal 2 8 0.08% 15 0.14% Germany 2 6 0.06% 13 41 0.38% Italy 0 6 0.06% 3 0.03% Ukraine 5 0.05% 5 8 0.07% Belgium 2 4 0.04% 2 4 0.04% Denmark 2 4 0.04% 2 7 0.07% France 3 4 0.04% 0 4 0.04% Mexico 2 4 0.04% 3 0.03% Russia 2 4 0.04% 4 0.04% Australia 3 0.03% 0 0.01% Spain 2 3 0.03% 2 2 0.02% Argentina 2 0.02% 2 5 0.05% Austria 0 2 0.02% 0 4 0.04% India 0 2 0.02% 2 11 0.10% Iran 0 2 0.02% 0 2 0.02% Macedonia 0 2 0.02% 0 0 0.00% Pakistan 0 2 0.02% 0 0 0.00% Poland 2 2 0.02% 0 0 0.00% Sweden 2 0.02% 0 0 0.00% Uzbekistan 2 0.02% 0 0 0.00% Ireland 0.01% 2 0.02% Luxembourg 0 0.01% 0 0 0.00% Netherlnds 0.01% 0 0 0.00% Norway 0.01% 2 2 0.02% Switzerland 0 0.01% 3 0.03% Phase V of Southwest Florida, Inc. Page 16 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 27 of 38 Naples, Marco Island, Everglades eVB Visitor Guide Request Summary by Country For the month of January 2011 Current Year Last Year Country Month YTD %YTD Month YTD %YTD Bangladesh 0 0 0.00% 0 2 0.02% Belarus 0 0 0.00% 0 0.01% Bulgaria 0 0 0.00% 0 0.01% Croatia 0 0 0.00% 0 0.01% Czech Republic 0 0 0.00% 0 0.01% Israel 0 0 0.00% 0.01% Japan 0 0 0.00% 0 0.01% Lithuania 0 0 0.00% 2 7 0.07% Sri Lanka 0 0 0.00% 1 0.01% Venezuela 0 0 0.00% 0.01% Grand Total: 1,576 9,999 5,248 10,727 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 18 01/31/2011 February 28, 2011 Detailed Staff Report 12 28 of 38 Naples, Marco Island, Everglades eVB Special Fulfillment Requests by Category For the month of January 2011 Media Month YTD %YTD Film Commission PPD 2011 1% Film Commission 1 1 1% Meeting Planners Market Group Fulfillment 0 3 2% Boston Sales Calls 2010 0 16 8% Meeting Planner Kit Fulfillment 0 23 12% Meeting Planner Non-Kit Fulfillment 0 2 1% Other/Unknown 3 30 15% Meeting Planners 3 74 38% Promotions PPD 2011 4 4 2% PPG 2011 1% PPP 2011 1 1% Summer VIP 2010 0 13 7% Promotions 6 19 10% Tour Operators Other/Unknown 0 1 1% Tour Operators 0 1 1% Travel Agents Boston Sales Calls 2010 0 16 8% Other/Unknown 0 9 5% Peninsula Travel Attendance 2010 0 75 38% Travel Agents 0 100 51% Grand Total: 10 195 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 18 of 18 ",001'1 C....o~IO~ONOlii O~r 0 ; ~ N ~ Ii ~ 0 -.S N;!~""IIlI'l~ ot'.l~~C1aooi; - - -- ~OO~I . ! t'.IroI ..... 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Ng_ ~ - ~ ~". ~ ~~ _N ~ ~ ~ ~~ 001000000000000000000000000000000000000000000000000000000000000 I ~~"'oomoo_ol"'osOOO""'O.O"'OOOOO~0008~OOOOODO~"'N.IOOOOOOOONOO"'"OOoog I . :'! - .- ~ M -- 0 ~ ~" 00\00000000000001000000000000010000000000000000000000000000000000 I , I ~II"'O"'~OO~O_O~O"O~RO~ODOOOOO~OO_~!OOO""'OOO~~O~OOOOOOOO.00;"0000$ OOOOOOOOOOOOOOOOOOOOOOOOOOOlOOOOOOOOOOOOOOOOOOOOOOOOOO00000000 ~ I~~ 0 0 ;: 0 0 CI 0 CI 0 ~ 0 F:l 0 ; :II 0 ~ 0 0 0 0 0 0 0 ~r 0 l"'l ~ ~ 0 0 0 0 0 0 0 l8 :s ..... ~ Q 0 0 0 0 0 0 0 .... 0 ;;; 0 0 0 0 0 0 ~ ~~ =! 5ii ~ iii. ~~ U ~~ :I:! a:~ l!:1~ alg :is 5E =~ ~~ ~- i~ !a ii~ ~!i H ~. a~ ~g 3" ~3 1!~ ii:: Naples Marco Island - - - - - -- ~ - Everglades PAR A D I SEe 0 A S T5" February 28, 2011 Detailed Staff Report 12 34 of 38 January 2011 Social Media Report IJ Presented by: BOOM YOUR BRAND. Paradise eoast Twitter Update January 2011 February 28, 2011 Detailed Staff Report 12 35 of 38 Between December and January, there was an increase across the board in follower interaction. These increases have followed the plateau from the "Celebrate the Arts" Tweepstakes. The partnering with @ParadiseDeals has helped promote each account's news in beneficial ways. There is still a continued growth of followers for @ParadiseCoast. ParadiseCoast Visits from Twitter December: 11 January: 19 ^ 1i 72% Retweets from followers December: 9 January: 25 ~ 170% Direct Messages December: 1 January: 2 ~~ d 100% Mentions about ParadiseCoast December: 11 January: 35 17~ 218% Total Tweets December: January: /~ b 83% 31 57 Total Followers December: 790 January: 828 <r 38 38 ~w follov Followers 83% Recommendations for February: · During Valentine's Day week, continue to post at least one romance vacation package each day before Valentine's Day to entice last minute getaways. Following the holiday, encourage followers to share what they did for Valentine's Day, including uploading Twitpics. · With the art festivals coming up at the end of the month, tweet information about individual exhibitors to boost interest in attendance and exhibits. 2 February 28, 2011 Detailed Staff Report 12 . 36 of 38 Paradise eoast Facebook Update January 2011 Like Twitter, Facebook saw some increases in the month of January. Activity seems to increase when given an event to start the conversation. Consequently, the focus of posts will be on gathering people's opinions or attendance plans for upcoming events, specifically art shows and festivals. Demographically, Facebook remains completely stable - women ages 35-44 remains the largest age demographic visiting the Facebook page, and the next competing demographic are still women ages 25-34. ParadiseCoast Visits from FB Referring Site to ParadiseCoast December: January: t 5,075 1,795 December: 2nd January: 3rd 180% t 1 rank Wall Posts/Comments December: 34 January: 59 ^ ~ 730/ 73% Total Likes December: 1,330 January: 1,408 it/ 78 ~ ~ 78 fans Total Visits to Facebook Data Not Available *Information for these totals are generated from weekly reports sent by Facebook, but these reports are no longer delivered each week to give an accurate measure of the month's activity 3 Demographics Gender and Age' Female 62% Male 34% Countries 1,198 United State~ 45 Germany 18 United Kingdom 17 Canada 10 Italy 7 Switzerland 6 Greece 5 Au~tria 5 Brazil 5 France 5 Venezuela 5 Vietnam 4 Norway 3 Indone~ia 3 CyptU~ 3 Sweden 3 Puerto Rico :2 Argentina 2 Australia Less 1.1% 1.1% February 28, 2011 Detailed Staff Report 12 37 of 38 Facebook Demoaraphics -_. ......... . . " .4 . .". . '0 Cities' Language" 86 Naple~ 61 Ocala 55 Tampa 49 Miami 48 Bonita Springs 36 Atlanta 35 Marco Island 27 Uvingston 23 Otlando 22 Dallas 15 Chicago 15 New York 12 Columbu~ 12 t~otfolk 12 Philadelphia 11 Overland Park Les~ 1,231 English QJS) 53 German 36 Engli~h QJK) 12 Spani~h 12 Italian 10 French (l'"rance) 6 Greek 5 Spanish (Spain) 5 Poltugue~e (BraziD 4 Turl<ish 3 Danish 3 Engli~h (pirate) 2 Indonesian 2 Czech :2 NOlWegian (bokmaD :2 Simplified Chinese (China) :2 Swedish 1 Bosnian 1 Hungarian Le~s 4 February 28, 2011 Detailed Staff Report 12 Recommendations for February: Users come to expect regular posting, so it is recommended that posting frequency remain consistent. One to two postings daily is the recommended frequency. Continue with: o Post 1-2 times daily o If more than 2 posts are relevant, save them for the following day o Space posts out by several hours to avoid over-saturation Photos help fans connect with the Paradise Coast and the events that take place here. Posts with photos receive the highest feedback rates of all posts. o Post photos weekly, if possible with images provided by the Client that capture daily activity, events, etc. o Encourage fans to post their vacation and local event pictures Engaging with fans is the best way to encourage their interaction with the page. Posts with open-ended questions often promote user feedback o Ask questions at the end of posts o Respond to questions fans pose o Prompt followers to use Facebook mobile while going to events such as the Art Festival or Seafood Festival