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TDC Minutes 01/24/2011 R - DRAFT (FINAL NOT RECEIVED FROM TOURISM) January 24,2011 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, January 24,2011 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Fred Coyle Vice Chairman: Murray H. Hendel Susan Becker Jerry Gibson Clark Hill Rick Medwedeff Robert Miller (Excused) Ed (Ski) Olesky John Sorey III ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Administrative Assistant MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 JANUARY 24, 2011 9:00 a.m. Collier County Commission Chambers * Requires TDC Action I. Call to Order - Chairman Coyle II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of TDC Minutes * 1. * Reaular Meeting November 22. 2010 VI. New Business 1. * Wiaains Pass Maintenance Dredaina - Contract 11-5633 2. * Naples Berm Restoration - Contract 11-5637 3. * Doctors Pass North Jettv Rehabilitation - Contract 11-5634 4. * Clam Bav Naviaational Markers 5. * Immediate Use of Emeraencv Advertisina Funds from Ordinance Amendment 6. * Tourism Marketina Services RFP/Contract #10-5541 7. * Easement Aareement Form 8. * Elect TDC Vice Chairman VII. Old Business 1. ArtsNaoles World Festival TDC Status Reoort - Information Only VIII. Staff Report Presentations 1. Section I - Marketina Partners a. Tax Collections - Jack Wert b. Paradise Advertising c. Klages Research Report d. Website Activity - Jack Wert e. Search Engine Optimization - Jack Wert f. Fulfillment & Inquiry Summary - Jack Wert 2. Section II - Staff DeDartment Reoorts (Jack Wert) a. Director's Report b. Sales and Marketing Report c. P.R. and Communications Report d. Film Office Report e. Sports Marketing Report f. International Representatives Report g. Visitor Centers Report IX. Detailed Staff Reoorts X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Scheduled Meeting Date/Location - February 28, 2011 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 252-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. January 24,2011 I. Call to Order - Chairman Coyle Commissioner Coyle called the meeting to order at 9:00 A.M. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Jack Wert, Tourism Director requested the following: . Recognition of submittal of the Research Data Services, Inc. Report and Smith Travel Research Report. . Item Xl- Audience Input to be heard after Item V - Approval ofTDC Minutes . Addition of Item VI.7 to be heard after Item V [,4. . Addition of Item VI.8. Mr. Sorey expressed concern the document related to Item VI.7. has not been reviewed by the Coastal Advisory Committee and City of Naples. Mr. Sorey moved to approve the Agenda as amended subject to the deletion of item VI. 7. Second by Mr. Medwedeff Carried unanimously 8 - O. V. Approval ofTDC Minutes 1. Regular Meeting November 22, 2010 Ms. Becker moved to approve the minutes of the November 22,2010 meeting. Second by Mr. Olesky. Carried unanimously 8 - O. XI. Audience Input & Discussion a. Presentation by Stewart Jacobson. Due to technical difficulties. this item will be heard after Item VI8. b. Presentation by Commissioner Tom Henning Commissioner Henning presented a proclamation to TDC member Ski Olesky declaring January 24, 2011 "Ski Olesky Day" for his service "above and beyond his civic duties." VI. New Business 1. Wiggins Pass Maintenance Dredging - Contract 11-5633 Gary McAlpin, Director, Coastal Zone Management presented the Executive Summary "Recommendation to approve award o[Contract #11-5633 for Wiggins Pass Maintenance Dredging to South wind Construction Corp.. as outlined in their attached proposal submitted on //5/2011 for a unit price not to exceed contract total 0[$750,000 and authorize the Chairman to execute the contract 2 January 24,2011 after County Attorney approval" dated January 24,2011 for consideration. He noted . The scope of work is for maintenance dredging of Wiggins Pass, which is currently on an 18 -- 24 month dredging cycle. . Six vendors responded to the bid request, two were declared "non responsive" leaving 4 vendors with bids. . Upon evaluation by the Staff, Purchasing Department and the Engineer of Record, Southwind Construction Corporation was deemed the most "qualified and responsible bidder." . Purchasing Department staff testified at the January 13,2011 Coastal Advisory Committee (CAC) meeting that the awarding of the contract is in conformance with County Purchasing Policy. . The CAC recommended the contract be awarded to Southwind Construction Corporation by a vote of 8 - 1. Mr. Sorey, Chairman of the Coastal Advisory Committee noted the "nay" vote at the CAC meetings was due to County Purchasing Policy concerns, not the actual need to complete the proposed scope of work. Mr. Sorey moved to recommend the Board of County Commission approve Contract #11-5633 for Wiggins Pass Maintenance Dredging to Southwind Construction Corp., as outlined in their attached proposal submitted on 115/2011 for a unit price not to exceed contract total of $ 750, 000. Second by Ms. Becker. Staff/Council member discussion occurred noting: . Staff is in the process of determining a long term solution to stabilize the pass to assist in lengthening the dredge cycle to approximately 4 years. . Representatives from the Delnor Wiggins State Park are not supportive of the application (at this point) due to concerns over possible erosion to their beach, should the long term solution be implemented. Specifically, if erosion occurs, who will be responsible for repairing any damages? Carried unanimously 8 - O. 2. Naples Berm Restoration - Contract #11-5637 Gary McAlpin presented the Executive Summary "Recommendation to approve award of Bid No. 11-5637 for Naples Berm Restoration to Eastman Aggregate Enterprises. LLe as outlined in the attached proposal submitted on 1/12/2011 for a unit price, not to exceed total of $946,167.20 and authorize the Chairman to execute the contract after County Attorney approval" dated January 24,2011 for consideration. He noted: . The proposed scope of work is to complete "Phase II" of an emergency beach renourishment in areas south of Doctors Pass and south of Seagate Drive. 3 January 24, 2011 . Phase I was completed in the summer of20l0 where 3000 cy's of material was placed in the area south of Doctors Pass. . The C AC has requested staff to investigate the feasibility of completing additional emergency renourishment south of the Seagate area under consideration in the current scope of work. . To reduce costs, staff intends to direct purchase the sand. . A budget of$1.5M for the project was previously approved by the Board of County Commissioners and the proposed work is within budget. Mr. Gibson expressed concern that the proposal states the County "could" purchase the sand from the source. Commissioner Coyle noted that at the BCC meeting tomorrow the item is on their agenda for consideration. He intends to ensure the approval is based on the condition the County "will" direct purchase the sand. Mr. Sorey moved to recommend to the Board of County Commissioners that Bid No. 11-5637 for Naples Berm Restoration be awarded to Eastman Aggregate Enterprises, LLC, as outlined in the attached proposal submitted on 1/12/2011 for a unit price, not to exceed total of$946,167.20 subject to the condition the County will direct purchase the sand. Second by Mr. Gibson. Carried unanimously 8 - O. 3. Doctors Pass North Jetty Rehabilitation - Contract #11-5634 Gary McAlpin presented the Executive Summary "Recommendation to approve award of Contract #11-5634 for Doctors Pass North Jetty Rehabilitation Project to Kelly Brothers. lnc., as outlined in their attached proposal submitted on January 7, 2011 for a unit price not to exceed contract total of $653,200 and authorize the Chairman to execute the contract after County Attorney approval" dated January 24,2011 for consideration. Mr. Sorey moved to recommend that the Board of County Commissioners award Contract #11-5634 for Doctors Pass North Jetty Rehabilitation Project to Kelly Brothers, Inc., as outlined in their attached proposal submitted on January 7, 2011 for a unit price not to exceed contract total of $653,200. Second by Mr. Hendel. Carried unanimously 8 - O. 4. Clam Bay Navigational Markers Gary McAlpin presented the Executive Summary "Update the Coastal Advisory Committee on regulatoryfindings and agency requirements and seek a recommendation on how to proceed with the permitting and installation of the proposed Clam Bay navigational markers" dated January 24, 2011. Under Staff/Council discussions the following was noted: . A 1998 US Army Corps of Engineers (USACE) permit for work in Clam Bay required the system be marked for navigation in accordance to US Coast Guard (USCG) standards. 4 January 24, 20 II . The marking of the system was never completed and the permit has not been "closed out." . The Seagate Community requested the County comply with the condition. . The County has been working with the Florida Department of Environmental Protection (FDEP) and the USCG to obtain the necessary permits for installation of the markers. . The FDEP permit has not been issued, and in September of201 0 the permit previously issued USCG expired. . The USCG notified staff that a new permit would be required. . The new USCG permit application will require the County to complete an Environmental Assessment or Environmental Impact Statement at a cost of approximately $40,000. . Staff sought direction from the CAC on how to proceed. . At the January 13, 2011 CAC meeting, the committee recommended: . The County ceases pursuit of the permit application and/or installation of navigational markers in Clam Bay. . The County petitions the USA CE to "close the permit" noting the County has acted in goodlaith to come into compliance with the permit. . The County, Pelican Bay and Seagate communityjointly meet and resolve the issue of marking of Clam Bay to facilitate safety and overall community acceptance. Commissioner Coyle recommended the agreement for marking the system be approved by all necessary parties before petitioning the USACE to "close out the pennit." Mr. Sorey moved to endorse the recommendations (cited above) of the Coastal Advisory Committee with the modification the County will not petition the USACE to close out the permit until the agreement to mark the system has been approved by the necessary parties, including the Board of County Commissioners. Second by Commissioner Coyle. Carried unanimously 8 - O. 5. Immediate Use of Emergency Advertising Funds from Ordinance Amendment Jack Wert presented the Executive Summary "Recommend the immediate use in FY 11 of the funds realized by the reduction of the Emergency Advertising Fund ceiling to $1 million" dated January 24,2011 for consideration. He noted: . In December of2010, the BCC determined hearings should be held on the feasibility of amending the Collier County Tourist Tax Ordinance No. 92- 60 to reduce the Tourism Emergency Reserve Fund 196 ceiling to $1,000,000. . The reduction in the fund will enable a fund sweep transfer to the Tourism Promotion fund 184. . If the amendment is approved, the funds will not be eligible for transfer until FYI2. 5 January 24, 20 II . Staff is recommending $500,000 of these funds for immediate use in FY1I for promoting the group sales market. Commissioner Coyle expressed concern on the timing of the item, given the BCC has not made a determination on amending the Ordinance. He recommended any motion on the request be structured accordingly. Mr. Wert noted the recommendation is in anticipation of the BCC amending the Ordinance on January 25,2011. If the Ordinance is not amended, any action taken by the TDC on this item would not be brought forward. Mr. Hill moved to recommend utilization of $500,000 of the funds identified above for FYl1, contingent on BCC amending the Ordinance. Second by Mr. Medwedeff. Carried unanimously 8 - O. 6. Tourism Marketing Services RFP/Contract #10-5541 Jack Wert presented the Executive Summary "Request recommendation from the TDC to approve of the award of RFP #10-5541 and corresponding agreement between Collier County and Paradise Advertising and Marketing, Inc.Jor Tourism Marketing Services in the amount of$2,350.000 dated January 24,2011 for consideration. He noted: . The contract is for the expenditure of approximately $2M in advertising and associated service fees ($25,000 monthly) for consultants. . The contract does not require a minimum threshold of advertising expenditures, i.e. ifless than $2M is spent in advertising, the consulting fees may be re-negotiated as necessary. Mr. Sorey moved to recommend the Board of County Commissioners approve RFP #10-5541 and corresponding agreement between Collier County and Paradise Advertising and Marketing. Inc., for Tourism Marketing Services in the amount of $2,350,000. Second by Mr. Medwedeff Commissioner Coyle requested a determination ifhe has a conflict of interest in voting on the motion. Recently, an issue has been raised that entities who provide services to the County and donate funds to non profit groups may create a "conflict of interest" when a public official has an interest in the non profit group (i.e. sit on a non profit governing board, etc.). He cited an example of Paradise Advertising donating funds to the Freedom Memorial, an organization he is part of. Colleen Greene, Assistant Connty Attorney stated in her opinion, these types of donations do not provide a "special private benefit" to an individual or family member. Carried unanimously 8 - O. 7. Easement Agreement Form Deletedfrom Agenda. 6 January 24,2011 8. Elect TDC Vice Chairman Jack Wert presented the Executive Summary "Appoint Vice Chairmanfor the Tourist Development CouncUfor Calendar Year 2011" dated January 24,2011 for consideration. Ms. Becker moved to nominate Murray H. Hendelfor Vice Chairman of the Tourist Development Council. Second by Mr. Sorey. Carried unanimously 8 - O. XI. Andience Input & Discussion Stewart Jacobson, Stewart Jacobson Productions addressed the Council and presented a DVD on "Toys for Tots," an organization he has worked with for 35 years. He can provide services for promotion and noted a number of celebrities own properties in the area. He recommended consideration be given to utilizing celebrities in advertising campaigns. In addition, he requested the council consider a new slogan he proposes for the area, "Naples - Beverly Hills on the Beach. " Break: 10:28am Reconvened: JO:44am Council determined the next meeting Agenda should contain an item for discussing the feasibility of setting parameters/time limits for public presentations. VII. Old Business 1. ArtsNaples World Festival TDC Status Report - Information Only Jack Wert provided a copy of the report for information purposes. VIII. Staff Report Presentations 1. Section I - Marketing Partners a. Tax Collections - Jack Wert b. Paradise Advertising Katie Varano, Paradise Advertising provided a slideshow on the results of staffs marketing efforts. c. Klages Researcb Report Dr. Walter Klages, Research Data Services, Inc. provided the "Annual 2010 Profile. " d. Web site Activity - Jack Wert e. Search Engine Optimizatiou - Jack Wert f. Fulfillment & Inquiry Summary - Jack Wert 2. Section II - Staff Department Reports a. Director Report b. Sales aud Marketing Report c. P.R. and Commuuications Report 7 January 24,2011 c. Film Office Report d. Sports Marketing Report e. International Representatives Report f. Visitor Centers Report Mr. Medwedeff noted 40 percent of the tourist tax revenue is the result of group sales, while only 20 percent of advertising funds are expended in this area. He recommended increasing marketing efforts in this area as the group events not only benefit the host hotel, but satellite hotel/motel businesses as well. IX. Detailed Staff Reports Submitted X. Announcements None XI. Audience Input & Discussion None XII. Council Discussion Commissioner Coyle noted staff may consider utilizing a number/letter format for the agenda as opposed to number/number format. XIII. Next Scheduled Meeting Date/Location - February 28, 2011 - 9:00 a.m. Collier County Government Center, Administration BLDG. F, 3'd Floor, 3299 East Tamiami Trail, Naples, Florida 34112. There being no further bnsiness for the good ofthe County, the meeting was adjourned by order of the chair at 11 :30 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Commissioner Fred Coyle, Chairman These minutes approved by the Board/Committee on as presented or as amended 8