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Agenda 10/25/2010 RTDC REGULAR MEETING AGENDA OCTOBER 25.2010 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 OCTOBER 25, 2010 9:00 a.m. Collier County Commission Chambers * Requires TDC Action I. Call to Order - Chairman Coyle II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda 1. *Federal Reserve Bank Presentation (Miami Branch) - Lon Lazzeri - This item to be heard prior to New Business items V. Approval of TDC Minutes * I. * Regular Meeting September 27, 2010 VI. New Business 1. * FY 11 Strategic Plan 2. * Stakeholder Meetings Progress Report 3. * Tourism Marketing Services RFP 4. * Beach Berm Restoration / Wiggins Pass Dredging Work Order S. * Doctors Pass North .jetty Repair Work Order 6. Beaches /Inlets Revenue and Expense Analysis-- Information Only VII. Old Business VIII. Staff Report Presentations 1. Section I - Marketing Partners a. Tax Collections - Jack Wert b. Paradise Advertising c. Klages Research Report d. Website Activity - Jack Wert e. Search Engine Optimization - Jack Wert f. Fulfillment & Inquiry Summary - Jack Wert 2. Section II - Staff DepartmentReports (Jack Wert) a. Director's Report b. Sales Manager Report c. P.R. Manager Report d. Film Coordinator Report e. Sports Marketing Report f. International Representatives IX. Detailed Staff Reports X. Announcements 1. BCC -TDC Workshop November 1, 2010 - 9:00 am, Commission Chambers XI. Audience Input & Discussion XII. Council Discussion XIII. Next Scheduled Meeting Date /Location - November 22, 2010 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252 -2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 252 -8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. September 27, 2010 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, September 27, 2010 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Fred Coyle Vice Chairman: Murray H. Hendel Susan Becker Jerry Gibson Clark Hill Rick Medwedeff Robert Miller (Excused) Ed (Ski) Olesky John Sorey III ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Heidi Ashton- Cicko, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator 1 September 27, 2010 I. Call to Order — Chairman Coyle Commissioner Coyle called the meeting to order at 9:00 A.M. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Mr. Sorey moved to approve the Agenda. Second by Mr. Hill. Carried unanimously 8 -0. V. Approval of TDC Minutes 1. Regular Meeting July 26, 2010 Ms. Becker moved to approve the minutes of the July 26, 2010 meeting. Second by Mr. Olesky. Carried unanimously 8 -0. VI. New Business 1. BCC Workshop — Discussion and Direction Jack Wert, Tourism Director presented the Executive Summary "Long -term funding solution for year round destination marketing of Collier County as directed by the Board of County Commissioners " dated September 27, 2010. He noted: • The Board of County Commissioners approved the re- direction of $1 M from Beach Park Facilities to the Convention and Visitors Bureau for promotions and advertising for one year. • The purpose of the workshop is to identify a strategy to fund year -round advertising and marketing as recommended by the TDC Subcommittee and directed by the Board of County Commissioners. • Staff will contact the following stakeholders to obtain input and recommendations on the strategy: • Collier County Hotel & Lodging Association • Coastal Advisory Council (CAC) • Parks & Recreation Advisory Board (PARAB) • Friends of the Museums (County and Non - County) • Greater Naples Chamber of Commerce • Marco Island Chamber of Commerce • Everglades City Chamber of Commerce. • The workshop is anticipated to be held in November. Under Council discussion it was noted the thrust of the workshop will be examination of the current Tourist Development Council (TDC) funding guidelines and distributions to determine if re- allocations of funds and/or any related changes in the TDC Ordinance are required. The workshop is not intended to obtain recommendations on whether or not the Tourist Tax rate should be increased. 2 September 27, 2010 VII. Old Business 1. FEMA Update Gary McAlpin, Director, Coastal Zone Management reported the County has received a FEMA fund reimbursement in the amount of $9,775,000 for damages to area beaches due to Hurricanes Katrina and Wilma. Staff continues to pursue reimbursement for the damages caused by Tropical Storm Fay and Gabrielle. He intends to provide an update on the future beach renourishment plans and associated funding at next months TDC meeting. Mr. Sorey noted Mr. McAlpin presented a written analysis to the Coastal Advisory Committee (at the September 2010 CAC meeting) on Beach Renourishment funding and requested he forward the analysis to TDC members. VIII. Staff Report Presentations 1. Section I — Marketing Partners Staff provided the following reports: a. Tax Collections — Jack Wert The Council requested future Tax Collection Reports include an analysis of the collections data accompanied with its comparison to the fiscal year budget. b. Paradise Advertising Fran Vaccaro provided an update on the marketing efforts which included television, print and internet media. She noted the advertising programs have received the following awards: • Visit Florida Flagler Awards for Internet Marketing, Television, Mixed Media Campaign, etc. • 2010 Successful Meetings Pinnacle Award • Travel Weekly Magellan Award • 2009 Adrian Award presented by the HSMAI (Hotel Sales Marketing Association International) c. Klages Research Report — Jack Wert d. Website Activity — Jack Wert Mr. Hill noted website activity indicates interest from Brazilian tourists is on the increase and questioned if additional dollars dedicated to marketing will allow staff to pursue the market. In addition, promoting a "medical tourist market" be considered. Jack Wert noted staff is in the process of exploring the market opportunity. A major obstacle is the lack of direct flights from South America to Southwest Florida International Airport. The marketing department for the airport is in consultation with major air carriers in an attempt to obtain service. 3 September 27, 2010 Commissioner Coyle noted there is private jet traffic which utilizes the Naples Airport, with the travelers subsequently occupying area hotels. The airport is constructing a new customs facility and recommended staff consider a marketing program targeting private jet operators /owners (once the customs facility is open) who could potentially utilize the airport's services. e. Search Engine Optimization — Jack Wert L Fulfillment & Inquiry Summary — Jack Wert 2. Section II — Staff Department Reports Jack Wert provided the following reports: a. Director Report b. Sales Manager Report c. P.R. Manager Report d. Film Coordinator Report e. Sports Marketing Report L International Representatives IX. Detailed Staff Reports See attached reports submitted by staff. X. Announcements Jack Wert noted there is an upcoming County workshop for the Sunshine Law and urged members to attend. It will also be broadcast on Collier County TV and DVD's will be made available for view. XI. Audience Input & Discussion None XII. Council Discussion Mr. Sorey noted consideration should be given to marketing "medical tourism" through Naples Community Hospital (NCH) and recommended NCH representatives be contacted to address the council to determine what avenues may be pursued to increase business in this area. Mr. Wert noted staff is already in the process of pursuing the opportunity and will contact NCH representatives for a presentation. Mr. Hill commended staff and Paradise Advertising on receiving the achievement awards outlined by Ms. Vaccaro under item VIII.b Jack Wert noted the next meeting will include a presentation by the Federal Reserve Board/Miami regarding the intent to begin including Southwest Florida in their economic reports. 11 September 27, 2010 Next Scheduled Meeting Date/Location — October 25, 2010 — 9:00 a.m. Collier County Government Center, Administration BLDG. F, 3 d Floor, 3301 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 10:08 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Commissioner Fred Coyle, Chairman These minutes approved by the Board/Committee on as presented or as amended October 25, 2010 New Business A - 1 1 of 15 EXECUTIVE SUMMARY Review and approve the Fiscal Year 2011 Strategic Plan for the Naples Marco Island, Everglades Convention & Visitors Bureau (CVB). OBJECTIVE: Review the strategic plan for the destination for FY 11 commencing October 1, 2010. CONSIDERATIONS: During the year, the CVB conducts meetings with its marketing partners at bi- monthly Advisory Roundtables to gather information on marketing the destination. The CVB also sponsors an annual co -op marketing event to showcase to partners the many advertising and trade show opportunities available for the coming year. These meetings culminate in a strategic planning retreat held in July. This day- long event includes Paradise Advertising and Marketing, Inc., BCF, Public Relations, Miles Media Group, Phase V Fulfillment, Klages Research, SMT, Inc., Visit Florida, Naples and Lee County Airport Authorities, and the representatives from the various Chamber organizations. The data collected from all of these sources is compiled, resulting in the annual strategic plan to manage the tourism department and market the destination. The attached pages are the Executive Summary of the full strategic plan for marketing Collier County worldwide as a tourism destination of choice in 2011. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office and is legally sufficient for Board action. - CMG FISCAL IMPACT: The projected FY 2011 marketing budget to support this strategic plan is $3,200,000. The approved FY 2011 regular marketing budget as contained within Fund (184) equals approximately $2,000,000. The additional $1,200,000 in marketing dollars is offset by re- allocating $1,000,000 from Beach Park Facilities Fund (183) in accordance with Board action on September 14, 2010 and re- directing approximately $200,000 in interest income from the family of tourist tax funds (primarily interest from Beach Renourishment Fund (195) and Beach Park Facility Fund (183) and diverting those interest dollars for marketing and promotion as budgeted in Fund (184). Use of interest income for marketing and promotion will extend for three years pursuant to Board action on December 15, 2009 — Item 16(F) 3. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. RECOMMENDATION: That the Tourist Development Council review and approve the FY 11 Strategic Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB). SUBMITTED BY: Jack Wert, Tourism Director SITUATION ANALYSIS OVERVIEW 2009 was a difficult year and 2010 is shaping up to be a transition year for the destination. We seem to be turning the corner on the economic crisis, but continual destination marketing is essential to keep The Paradise Coast competitive in the tourism marketplace.The Gulf oil spill, however, derailed that positive trend. The demand for travel to the destination has been declining for the past three years. However, in the first quarter of 2010 that negative trend has reversed and we are seeing both demand and revenue per available room (RevPAR) begin to increase.The Paradise Coast continues to trend better than our competitive set of Florida beach destinations. People will still travel for business and leisure in the future, but they will travel less often and for shorter distances (4 hours or less) and likely trade down in accommodations, food and activities. As destination marketers we must stay optimistic, realistic and out in front of our tourism partners and our customers with new creative approaches and technology enhancements. The influx of additional marketing funds by the County Commission last December from Beach Renourishment Reserves was a welcome addition to our marketing efforts. It's been proven over the past eight years that given the resources, we can return a sizable economic impact to our community.To date in 2010,The Paradise Coast has shown a 20 -to -1 return on visitor spending to ad dollars spent to attract those visitors. A dedicated funding source for year -round destination marketing is essential to our future efforts. Whether it comes from re- allocation of the existing tax structure, or some other method,funding sourcing needs to be decided soon to enable the destination to remain competitive and to continue to allow tourism to be the most dependable economic driver in this down economy. The oil spill in the Gulf may plague The Paradise Coast for many years to come and we must be ready to dedicate the dollars and resources necessary to keep visitors coming to the area.The national and international news media may continue to paint a negative picture long after the event. We need to continue to be prepared to counteract that negative publicity with words, pictures, video and satisfied customer testimonials. Major Trends The challenges the destination will face this coming year include ones that our nation and the entire tourism industry are facing.Just some are as follows. Economic and Tourism Industry Trends • The destination has achieved remarkable success in comparison to our competitive set, and has been a bright spot in our local economy during the world -wide economic crisis over the past 18 months. • The Gulf oil spill may continue to have negative effects on future visitation, spending and visitor image as a desirable destination. Naples Marco Island Everglades • The outlook for a much more active hurricane season this year and next could exasperate the oil spill and further drive down visitation. • The possibility of rising fuel costs, inflation and the continued weakness of the U.S. dollar will affect domestic and international travel, pointing to the need for greater emphasis on in -state and drive distance feeder markets. • The threat of terrorism is unabated and the ongoing difficulty of entering the U.S. as a foreign visitor will continue to impact the Paradise Coast's share of market for international travelers. • The Paradise Coast's potential visitor has more options than ever before. Gone are the days when Florida stood alone as the annual family vacation destination. We are now faced with strong competitive efforts from many other areas of the country and a growing number of international destinations. • Additionally, societal changes are affecting potential visitors such as in the rise of "green travel." Visitors of all types are showing a greater sensitivity to ecological concerns and a growing favoritism to destinations, accommodations, activities and travel sources that exhibit some degree of concern for the environment. • A growing number of visitors want to learn more about their chosen destination and get involved in some way once they are there. Many choose destinations solely for the opportunities for study that the destination may provide. Technology Trends: • Changes occur every day and we must keep pace. • Price transparency is now the norm, especially with new Jack Rabbit booking engine technology. • Over 80% of travelers use online booking engines for air and accommodations. • Smartphones are expected to account for 33% of the U.S. mobile phone market in Q4 2010 and then accelerate in 2011, hitting 40% in Q1 2011 (The Nielsen Company). • Use of social platforms, such as Facebook and Twitter, continues to increase. Current registered users for Facebook is over 500 million and over 105 million for Twitter. • Nearly 70% of travelers are sharing their photos,videos and comments on their vacation experiences with perfect strangers world -wide. Political Trends: • The Paradise Coast's local municipal leadership will need to receive periodic reminders of the importance of visitor spending to their communities. • 2/3 of the Florida legislators will term out or change in 2011.This will require more time and effort to educate the new ones and re- educate the returning ones on the benefits of tourism to the state. • The Travel Promotion Act will assist the U.S, in gaining back some lost market share of international visitors. But the political fight over the promotion dollars created by the Act will drag out for several years. Naples Marco Island Everglades Social Trends: • Families are spending more time together. Kid travel is increasing. • 70% of leisure trips are for "special occasions." • 33% of travelers book based on a "good deal." • 60% of travelers will choose a totally new location this next year. Economic Trends: • We are all being asked to do more and do it better, with fewer resources. • The worldwide economic downturn is negatively impacting travel to the U.S. and may affect our International visitation numbers. Other Market Factors: VISIT FLORIDA continues to be one of The Paradise Coast's strongest strategic partners.Their funding has increased slightly for 2011, so there should be more co -op opportunities for us to consider. The Paradise Coast's international feeder markets should rebound in 2011.Our emphasis should continue with Tour Operator co -ops as coordinated by our International Representatives in the U.K, and Europe. Market Intelligence: It is always important to compile and consider all the information available concerning our competition, our environment, and other forces that may affect our efforts. For 2011, the following SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) represents some of the information that has been considered in formulating our plan. Strengths • The Paradise Coast's destination /brand attributes: beautiful beaches,the Everglades and nature experiences, superb shopping, unique dining and more. • Part of Florida — consistently a top world -wide travel destination • International Airport with direct service to and from domestic and international markets • Dedicated, renewable funding source (Tourist Development Tax) • Year -round employment opportunities • Visitor spending leaves surplus of funds for community's benefit • The best, most dedicated and professional Destination Marketing Operation staff of The Paradise Coast's competing destinations • Accredited DMO by Destination Marketing Accreditation Program • High level of partner trust and support of the CVB's destination marketing direction Favorable international currency exchange rates Naples Marco Island Everglades 4 Weaknesses • Limited DMO marketing budget in a highly competitive marketplace • Very small CVB staff, limiting increased effectiveness • Some continued misunderstanding of the positive impacts of visitors on our community • Higher than average airfares into Southwest Florida International Airport • One of the highest Average Daily Rates of competitive set Opportunities • New air service to RSW and Naples will make Collier County more accessible to visitors • Growth of meeting business encourages resort and hotel expansion and enhancement • Community Relations delivers the correct tourism message to government and residents alike • A better known, stable and respected CVB will result in more leads and visitation • Outsourcing of current and future labor needs will assist DMO staffing levels Threats • Natural and man -made disasters discourage new and repeat visitation • Homeland Security mandates may discourage international visitation • Favorable currency exchange rates could reverse • County hiring and wage freeze means no departmental growth and possible staff "burnout" • Condo rentals continue to erode limited- service hotel occupancy • Internet booking of hotels limits our potential tourist tax revenue MARKETING PLAN Target Markets The following should be considered as our 2011 target market segments in order of importance: Leisure Market: 1. In-State Residents 2. Northeast U.S. 3. Midwest U.S. 4. Southeast U.S International Visitors Market (Leisure) 1. Germany 2. U.K. 3.Canada Naples Marco Island Eve rglades -�' 5 Leisure Markets of Opportunity • Boston • Cleveland • Atlanta • Brazil Group Meetings Market: • Corporate • In -State Associations • Out -of -State Associations • SMERF DEMOGRAPHICS Currently,The Paradise Coast's primary visitors are in the Boomer generation, who are currently 46 -64 years of age. However, the average age of The Paradise Coast's visitors is declining each year.We need to consider how that age factor will impact our marketing efforts in the future. We need to continue to improve The Paradise Coast's appeal to a younger, more tech - savvy visitor utilizing the technology they use every day. National research indicates that this age group tends to have both the highest Mean and Median incomes (Spring MRI Single base). Objectives for 2011 The primary corporate objective of The Paradise Coast's DMO should be to keep up with our customer.The customer is king and we must listen to what the customer is telling us in terms of message delivery. We must be able to adjust to market trends and to use the distribution channels that can bring us the best return on our marketing investment. Business Objectives 1. Increase brand awareness in our target market by 10% 2. Increase "Signals of Intent to Travel" (intended business) by 5% 3.Grow and maintain return on investment at a minimum of $18 for each dollar of advertising 4. Create and execute messages to increase new visitation by 2% 5. Meet or exceed annual occupancy of 62% 6. Increase tourist tax revenue by 1 % 7. Increase editorial coverage of our destination by 2% 8. Maintain high Average Daily Rate relative to competitive set Naples Marcolsland Everglades. 6 STRATEGIC INITIATIVES 1. The most important strategy this year will be mobile communications.Whatever we create this year must be viewable and actionable on mobile devices. Mobile devices are always there and most always "on" They will quickly become the primary source for feeding and receiving social media messaging. a. 25% of all travel is booked on mobile devices and growing b. 25% of hotels will add a mobile application for their customers c. 65 million Facebook users access their account on mobile devices 2. Mobile applications will be developed this year. One such application might show restaurants, visitor information centers and close -by attractions near a hotel. Apps will be first designed for the most used platforms and these projects must be completed in tandem with The Paradise Coast's mobile site. Research of The Paradise Coast's in- market visitors will monitor app use, and which platforms are most used. 3. Text messaging now has 50% penetration in them a rketplace. We will find ways to use this medium, and capture the mobile phone numbers of The Paradise Coast's customers to feed them information when they are in the destination. Mobile messaging will be integrated into all aspects of the marketing efforts. Specific strategies will be devoted to mobile messaging, texting and applications 4. QR (Quick Response) tags are growing in use and should be integrated into our messaging. 5. The Paradise Coast's local tourism partners need more consistent communications on what the Bureau is doing, what trends we are seeing in the marketplace and how we are doing in comparison to our competitive set. For 2011, we will develop methods that the CVB can use both in the office and remotely via mobile to compile reports from various sources, articles, and staff members and distribute those to our partner list. 6. Partner Branding Training Program — Potentially apply for educational grant through Edison /Hodges /FGCU (on Collier Campus) to train local visitor service staff. 7. Utilize Foursquare Technologies. RESEARCH Measuring Results (ROI) Our overall research product will continue to expand and become more timely and robust. a. Periodic reports on the direct, indirect and induced impact to our community from our tourism partners, in addition to our visitors b. We will need to calculate the tax contribution per lodging unit to our local economy. Naples Marco Island NZO Everglades c. We will need to know the tax contribution from our infrastructure to the County. d. We will need to know the number of jobs in each segment of The Paradise Coast's tourism industry including hotels, restaurants, shopping, etc. e. We will need to develop an easy to understand explanation of how economic impact works. f. We will need to identify secondary research sources such as DK Shiflett for spending amounts and Global Insights for future booking projections data. g. We need to create an easy to use form to record Visitor Information Center visitor statistics, including where they live and what their interests are. DIGITAL MARKETING For 2011 we will reallocate marketing funds to keep pace with technology changes and make Collier County more accessible to its customers. a. Mobile enhancements will be our #1 priority in 2011.The Paradise Coast's mobile site must be improved and applications for in- market visitors implemented. We will look at competitors and "best of class" mobile sites as reference in developing. b. Video and photo uploads to our website onto our partner's listings must be implemented. c. Webcams throughout the County must be in a very prominent position on our website home page and continually monitored for proper operation. Consider co- branding existing hotel webcams or purchasing destination cams for full control and "brand "the experience. d. Customer uploads of photos, two -way blogging and social media contributions will be devised to better communicate to our customers. e. Mapping capabilities on our website will be enhanced to give our customers the ability to find adjacent attractions, restaurants, shopping, etc. f. Our international sites will be updated and enhanced to include social media, travel information and more support of our tour operator partners. g. Enhanced search engine and pay per click improvements will maximize our customer's ability to find information on the destination. h. We will begin to track the results of our conversion to the Book Direct /Jack Rabbit booking solution, and maximize the data reported on a monthly basis. i. We will begin to track social media usage through Google or other services and report monthly. j. Data lists will be improved: 1. The use of iDSS will be a priority to get our lists cleaned up, and as our primary source for information distribution. Individually maintained lists will not be used in the future. 2. Lists maintained by Phase V will be better catalogued so that we can select well- targeted groups for specific messaging. Naples Marco Island Everglades k. Media placement will continue to evolve into more digital placements, less print and even more highly targeted cable programming. L. All incentive programs will go mobile GROUP MEETINGS MARKET This market is expected to improve in 2011, However, the likelihood of this segment returning to the levels our destination enjoyed in 2007 -2008 is not favorable. We will follow stronger guidelines to continue our DMO support of this important market segment by: 1. Limit tradeshow participation to those that provide the best ROI and partner support. 2. Monthly ROI reports will need to be enhanced and incorporate some of the DMAI standards to share with industry partners and the media 3. Re- launch "Bring Your Meetings Home" program. 4. Develop a "One Tank Meetings" concept for Florida -based corporate and association meetings. 5. Launch the Group Attendance Push program (GAP). SPORTS MARKETING We continue to achieve great success in this segment. Our sports marketing team has worked hard with our partners to identify new event opportunities. 1. We will become more selective on the events we attract and concentrate even more on off - season and shoulder season events. 2. We will decide what events we are best at hosting and concentrate on getting more of those event organizers to choose our destination. 3. We plan to seek out second and third tier types of events that fit our sports and meeting or event venues, both indoors and outdoors. 4. We must continue to seek out regional partnerships for trade show participation. 5. We must seek to host a regional National Association of Sports Commissions or Florida Sports Foundation meeting. ARTS & CULTURE Naples Marco Island Everglades This growing market segment has maxed out the CVB's small tourism staff. We need private sector assistance from supporters of this segment to sustain and grow its future potential.There are many activities that we could encourage. 1. Find more ways to distribute this information digitally.The digital guides have achieved success, and solutions will be found to increase their flexibility to update items such as expanded listings and new features. 2.The printed Arts & Culture guides are very expensive to produce and in the past have not received partner financial support. We may consider reprinting it only with financial assistance from Visit Florida grants or partner support. 3. We will seek the support of the Cultural Committee with more events and activities. 4. We will continue to work on identifying a group transportation partner to offer organized tours of our museums and art galleries. 5. We will work with United Arts Council to increase the distribution of their printed Calendar of Events and build an enhanced digital version for wider distribution. AIR SERVICE MARKETING Cooperation and support of Naples and S.W. Florida International is important as we continue to seek new visitors. We will collaborate with these important partners in an effort to attract new domestic and international flights. Naples Marco Island Everglades 10 Paradise NAPLES, MARCO ISLAND AND THE EVERGLADES 2010/20H MEDIA RECOMMENDATION OVERVIEW October ig, 2oto October 25, 2010 New Business VI - 1 11 of 15 Media Description s of Insertions 2011 Projected O N D J F M A M J J A S LEISURE MARKET Consumer Magazines - Domestic US Sherman's Travel Magazine 1/2 Page C ix Florida Travel & Life 1/2 Page C ix Arthur Frommer's Budget Travel 1 Page C ix Florida Travel & Lifestyles 1/2 Page C ix Consumer Directories - VISIT FLORIDA Opportunities & Visitors Guide VISITFLORIDA Magazine - QR Tag 2-Page Spread C ix VISITFLORIDA - Florida Insider Guide - QR Ta 2-Page Spread C ix Naples, Marco Island and the Everglades Official Visitors Guide - QR Tag Guide (Spread and Cover) ix Consumer E- Marketin - Open Florida and E -Ma azines VISFTFLORIDA PACKAGE A .com and Mobile Impressions Online Various Standard Units Annual VISITFLORIDA Video Article Renewals + One New Video Unit Online Various Standard Units Annual Consumer Newspaper - Collimon Pre- Prints Collinson "Fall" Out-of -State 1/2 Page C Online Impressions; Mobile October to, 2010 Collinson "Fall' In -State 1/2 Page C Online Impressions; Mobile October 17, 2010 Consumer Digital- Paid Media and Social Media Mama ement Facebook Fall Campaigns: Film, Gift a Getaway, Shopping, Couples and Paradise Priced Perfectly Oct- Dec Facebook; Twitter; YouTube Display Ad Promotion Annual Digital Consumer e- Newsletter Direct Marketin Display Ad Promotion Annual Mobile Advertising; 1 Mobile Application Mobile Application or Game Annual Social Media Management Annual Digital Supplier Management Annual TOTAL LEISURE MARKETI $ o 28. 8 Paradise NAPLES, MARCO ISLAND AND THE EVERGLADES 2010/201, MEDIA RECOMMENDATION OVERVIEW October 19, 2010 October 25, 2010 New Business VI - 1 12 of 15 Media D—ri Lion le of Insertions 2011 Pro'ected O N D J F M A M J J A S WIN��RNOREiRNCAMP.47GN National National Weather Channel :3o/:3o with VISITFLORIDA 12/27 - 3/27/2011 Chicago Spot Television Commercials Promotion TBD 1/18 - 2114/2011 Cable Television Bookend :l 's Cross romotion 3 months Premium Travel Network & Yahoo!.com 300 x 250 & S on eCell 3 months Weather.com & Weather Travel S onsorshi Expandable, Adaptor & Sponsorship months New York Spot Television Promotion Promotion TBD 1/18 - 2/14/2011 Cable Television Bookend :l 's Cross romotion 3 months Weather.com & Travel S onsorshi Expandable and Adaptor & Sponsorship months Commuter Transit - QR TAG In -Train and Platform 3 months NYrimes.com :15 pre- Roll /Medium Rectangle /Expandable leaderboard 3 months New York Times Great Getaways E -Blast 410,000 Opt -In subscribers 2/13,2/26,3/1 and TOTAL WINTER CAMPAIGN $ 622,96 .00 IN -STATE DOMESTIC iii MARKETS Geo -tar eted In -State Domestic S ri Summer US Markets FCTA Market wide Florida Cable 0 4/25/2011- 8/28/2011 Streaming Radio Online :60 radio and Online units 4/25/2011- 8/28/2011 tri advisor.com :15 Pre -Roll Video and Expandable Leaderhoard 4/25/2011- 8/2812011 Vacation tannin .net :1 Pre -Roll, Video and Expandable Leaderboard 4/25/2011- 8/28/2011 Miami Ft. Lauderdale & West Palm Beach Miami Ft. Lauderdale Spot Television :15's/:15's z 2011- 8/28/2011 Miami Ft. Lauderdale Cable Television :15's/:15's 4/2512011- 8/28/2011 West Palm Beach Spot Television :15's/:15's 2 2011- 8/28/2011 West Palm Beach Cable Television :15's/:15's 4/25/2011- 8/28/2011 Weatber.com Rectan le Leaderboard Ada for 4/25/2011- 8/28/2011 PalmBeachpost.com Video Rectan le Leaderboard 4/25/2011- 8/28/2011 SunSentinel.com Video Rectan le Leaderboard 4/25/2011- 8/28/2011 MiamiHerald.com Rectan le Leaderboard 4/25/2011- 8/ 8/2011 Paradise NAPLES, MARCO ISLAND AND THE EVERGLADES 2010/2011 MEDIA RECOMMENDATION OVERVIEW October 11). 2010 October 25, 2010 New Business VI - 1 13 of 15 Media Descri Hon x of Insertions 2011 Pro'ected O N D J F M A M J J A S Orlando Orlando Spot Television :15's/:15's 4/25/2011- 8/28/2011 Cable Television :15's/:15's 4/25/2011- 8/28/2011 Weather.com Rectan le Leaderboard Ada for 4/25/2011- 8/28/2011 OrlandoSentinel.com Video/Rectangle 4/25/2011- 8 z8 2011 Tam a St. Petersburg Tampa Spot Television :15's/:15's 4/25/2011- 8/28/2011 Cable Television :15's/:15's 4/25/2011- 8/28/2011 Weather.com Rectan le Leaderboard Ada for 4/25/2011- 8/28/2011 TBO.com Yahoo.com Video/Rectangle 4/25/2011 - 8/28/2011 TampaBay.com Rectangle /Leaderboard 4/25/2011 - 8/28/2011 TOTAL IN- STATE /DOMESTIC US MARKETS1 829,000.00 -- NICHE NUMC IS Niche Markets - Bridal/Honeymoon Destination Weddings & Honeymoons - Worldwide Guide to Weddings 1/2 Page C & Online January/FebruaTY, 2011 Bridal Guide 1/2 Page C& Online ix The Knot - SWFL & West Coast Package 1/2 Page C +E -blast with partners 2x each package X Brides Florida Niche Markets - ECO 1 z Page C & Online ix Audubon (Great Florida Birdin Trail) VF Section 1 Page C Horizontal ix National Geo ra hic Traveler VF Section 1/2 Page C ix Undiscovered Florida VF into National Geogra hic 1/3 Page 4/C Horizontal ix Niche Markets - Golf Play Florida Golf /Golfing in Paradise - QR TAG Spread C Cover & Online 2x Na les Shark Shootout National Coverage: TV /Online /e- Newsletters /Signage 1x X Niche Markets - Fishing Bass z Billfish National Fishing Program Versus Network, Online, Digital (Jan, June, 2011) Niche Markets - Senior AAA Going Places Southl 112 Page 4ZC tx AARP - Southeast Region 1/2 Page 4/C 1x TOTAL NICHE MARKETS $ 1 , 28.1 Paradise NAPLES, MARCO ISLAND AND THE EVERGLADES 2010 /2011 MEDIA RECOMMENDATION OVERVIEW October 19, 2010 October 25, 2010 New Business VI - 1 14 of 15 Media Description x of Insertions 2011 Projected O N D J F M A M J J A S SPORTS EVENTS MARKETING Naples EVP Beach Volleyball Event 0 TBD for 2011 Sorts Destination Ma azine I Pa e C Sorts Events 1/2 Page C- Dec I Page C March and April 3x Social Media Mana gement Annual Digital Vendor Management Annual TOTAL SPORTS EVENTS MARKETING $ 45 698.00 GROUP MARKETS Gm!!p Business - Corporate Meetings Professional Meetings & Conventions M&C E -Card eNewsletter, Hot Ideas January a Feb. 9, May June 13 X X X X Meetings South - Custom eNewsletter 50,000 to -in Subscribers ix -- - -- k -- - -- -- - -- Florida Trend Full Page C & Online with EDC ix Successful Meeting 12 Page C 4x Successful Meeting Custom E- Newsletters Online eNewsletters 4x Group Business - Association Meetings Professional FSAE Association Source 1/2 Page C Horizontal 2x FSAE Digital Guide Digital Guide - Online Annual FSAE Resource 12 Page C August, 2oll - Annual Guide Meetin sNet a ostcards Online E- Postcards - 1/24,2/28,4/4 3x Prevue Magazine 12 Page C +2 Featured Destination e- Newsletters ix Medical Meetings - Special Florida Section Full Page C +Advertorial (Full Page) ix TSAE Capital Executive 12 Page C Horizontal + Digital Guide 2x SMERF Meetings Journal 1/2 Page C 3x Association News 12 Pa e C 2x Digital- Meetings Pro essional Social Media Management Annual Digital Vendor Management Annual TOTAL GROUP MARKETS1 125,358-73 FILM COMMISSION Di ital -Film Commission Social Media Management Annual Digital Vendor Management Annual TOTAL FILM COMMISSION $ 8,000.00 Paradise NAPLES, MARCO ISLAND AND THE EVERGLADES 2010/201. MEDIA RECOMMENDATION OVERVIEW October 19, 2oio October 25, 2010 New Business A - 1 15 of 15 Media Description # of Insertions 2o1. Pro'ected O N D J F M A M J J A S INTERNATIONAL, $ 50,000.00 Enhanced Research - Research Data Inc. $ 25,000.0 ADDPFIONAL USES OF NEW FUNDS SUBTOTAL $ 175,000-00 GRAND TOTAL FISCAL YEAR 2o11: $2,997303.35 United Ki dom VISTTFLORIDA INTERNA77ONAL Consumer /Trade Package B Print Online, eNewsletters Annual Trade Selling Long Haul (UK) - Trade 1/2 Page C 4x Travel Trade Gazette Print 1/2 Page C February Tour Operators Tour Operator Co-Op Advertising/Promotion TBD TBD North America (Canada) Canadian Television (Weather Channel) - consumer :15/:15 &:10's 1 Flight Canadian Weather - Consumer :t Pre -Roll & Medium Rectangle t Flight Cerrnan VISTTFLORIDA INTERNATTONAL Consumer /Trade Package B Print, Online eNewsletters Annual - FVW Online & Print February & August - FTI - B2B Online Newsletter & Micro site 2 Flights Tour Operators Tour Operator Co-op Advertising/Promotion TBD TBD -- - -- -- -- South America Tour O erators Travel Agents Investigate and Determine Media Support Print and Online TBD -- - -- -- ------------------ TOTAL INi'ERNATIONAL $ 124,325-10 AIRLINE PARTNERSHIPS _ To Be Determined Investigate and Determine Media Supportl Online, Mierosites, Print TBD -- --- -- --- -- - -- --- -- - -- -- TOTAL AIRLINE PARTNERSHIPS $ 70,000.00 NET MEDIA SUBTOTAL: $ 2,298,303.35 APPROX. COMMISSION OVER $2.0 M SUBTOTAL: $ 12 000.00 PRODUCTION SUBTOTAL: $ 400,000-00 ADDMONAL USES OF NEW FUNDS: Visitor Center Coordinator Position $ 50,000.00 Additional FAMs S onsorshi s $ 25,000.00 Public Relations $ 25,000.00 Web Site Enhancements $ 50,000.00 Enhanced Research - Research Data Inc. $ 25,000.0 ADDPFIONAL USES OF NEW FUNDS SUBTOTAL $ 175,000-00 GRAND TOTAL FISCAL YEAR 2o11: $2,997303.35 October 25, 2010 New Business A - 2 1 of 1 EXECUTIVE SUMMARY Progress Report on Stakeholder Meetings concerning funding year -round destination marketing of Collier County OBJECTIVE: Review progress of meetings with area stakeholder groups. CONSIDERATIONS: The Board of County Commissioners directed County staff to meet with area tourism and business community groups and committees to discuss possible reallocation of the current tourist development tax allocations. The Tourism Director and Coastal Zone Management Director scheduled these meetings during October to gain input for a November 1 joint workshop with the Board of County Commissioners and TDC. To date meetings have been conducted with the following: Coastal Advisory Committee (CAC) Friends of the Collier County Museums Non - County Owned Museums Naples City Council Marco Island City Council Everglades Chamber Marco Island Chamber Board Parks & Recreation Advisory Board (PARAB) Naples Chamber of Commerce Board Meetings with the Collier County Sports Council and the Collier Lodging & Tourism Association will take place later in the week of October 25, 2010. So far there is no clear consensus of reallocation suggestions; however the CAC and Marco Island City Council have adopted resolutions supporting an increase in the tourist tax to 5 %. Staff expects to receive a recommendation from the other groups prior to the November 1, 2010 work session. FISCAL IMPACT: Will be determined once a consensus of recommendations has been received. GROWTH MANAGEMENT IMPACT: No impact on the Growth Management plan with this action. RECOMMENDATION: Review progress report on Stakeholder Meetings concerning funding of year -round destination marketing of Collier County. SUBMITTED BY: Jack Wert, Tourism Director October 25, 2010 New Business A - 3 1 of 1 EXECUTIVE SUMMARY Discussion of Request for Proposal (RFP) for Tourism Marketing Services OBJECTIVE: Review results of recent Marketing Services RFP. CONSIDERATIONS: Collier County Purchasing conducted a Request for Proposal for Marketing Services to represent the Convention & Visitors Bureau and the Tourism Department. This procedure is followed every three to four years at the expiration of a current contract. The RFP was advertised in August and four firms responded: Greenfield Advertising Group Matrix Graphic Directives Imagery Creative Communications Paradise Advertising & Marketing, Inc. Each responding firm presented their credentials and marketing proposals to a review committee of Collier County employees, appointed by the County Manager. The RFP's were reviewed by each of the review committee independently and results were submitted at a meeting on October 5, 2010 in the County Purchasing Department. The firms were ranked using a pre determined points system. That ranking system put Paradise Advertising and Marketing, Inc. in the # 1 position. In accordance with Collier County Purchasing Policy, an agreement will be negotiated with the top ranked firm and, if successfully completed, that agreement will be presented to the Board of County Commissioners for approval. A new agreement should be in place by no later than December, 2010. FISCAL IMPACT: Funds for Marketing Services is in the approved Tourism Department budget for FY 11. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this action. RECOMMENDATION: Review results of Request for Proposal for Tourism Marketing Services. SUBMITTED BY: Jack Wert, Tourism Director October 25, 2010 New Business A - 4 1 of 7 EXECUTIVE SUMMARY Recommendation the TDC to approve time and material Work Order under Contract #09 -5262 for Beach Berm Restoration and Wiggins Pass Dredging as outlined in the CP&E proposal dated September 29, 2010 not to exceed $10,000. OBJECTIVE: Approve Beach Berm Restoration and Wiggins Pass Dredging as outlined in the proposal dated September 29, 2010 by CP &E. CONSIDERATIONS: This scope of work describes the preparation of joint contract documents for a combined beach fill and inlet maintenance dredging project. The contract will be set up to select the lowest joint bid or the lowest individual bid for the two (2) tasks, whichever is least. The scope covers preparation of plans, specifications and a bidding form based on previous plans, surveys, permit sketches or technical specifications. CPE will assist the County with bidding. Final tasks for maintenance dredging and the beach fill project will be developed based on the permitted scope of work. The final plans and specification will be prepared for submittal to FDEP for the Notice To Proceed. Pre -, during- and post- construction engineering services are not included in this SOW and will be proposed when the scope is completed. The project segments include: 1. Small Beach Berm Restoration Project (truck haul) South of Doctors Pass and Seagate Access in Park Shore 2. Wiggins Pass Maintenance Dredging to bring depths within the channel to permitted depths and remove infill from the main channel. ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC meeting on October 14, 2010 this item was approve unanimously 6 -0. FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development Tax. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County Attorney's Office and is legally sufficient for Board action. - CMG RECOMMENDATION: For the TDC to approve time and material Work Order under Contract #09 -5262 for Beach Berm Restoration and Wiggins Pass Dredging as outlined in the CP &E proposal dated September 29, 2010 not to exceed $10,000. PREPARED BY: Gail Hambright, CZM COASTAL PLANNING & ENGINEERING, INC 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 September 29, 2010 Gary McAlpin Collier County Government W. Harmon Turner Bldg., Suite 103 3301 E. Tamiami Trail Naples, FL 34112 561 - 391 -8102 PHONE 561 - 391 -9116 FACSIMILE Website: www.coastalplanning.net E -mail: mailCcDcoastalplanninp.net Subject: Beach Berm Restoration and Wiggins Pass Dredging, Coastal Design Services, Collier County, Florida Scope of Work under Contract No. 09 -5262 Dear Gary: Enclosed is a scope of work, fee proposal and rate sheet for a combination of these two projects: Beach Berm Restoration and Wiggins Pass Dredging for Collier County, Florida. The hourly not to exceed cost for these services is $10,000. The services include preparation of plans and specifications, and limited permitting and bidding services supporting the Coastal Zone Management and Purchasing Departments. Pre -, during- and post- construction services are not included, pending a better understanding of these phases. All surveys have previously been conducted or will be assigned to the contractor during construction. If you have any questions regarding this scope of work, please call me. Sincerely, L PLANNING ENGINEERING, INC. Ste en Co eehn, P.E. Senior Coastal Engineer cc: Sheri Dindial, CPE October 25, 2010 New Business VI - 4 3of7 Beach Berm Restoration and Wiggins Pass Dredging Coastal Design Services Collier County, Florida Scope of Work under Contract No. 09 -5262 September 29, 2010 Introduction: This scope of work describes the preparation of joint contract documents for a combined beach fill and inlet maintenance dredging project. The contract will be set up to select the lowest joint bid or the lowest individual bid for the two (2) tasks, whichever is least. The scope covers preparation of plans, specifications and a bidding form based on previous plans, surveys, permit sketches or technical specifications. CPE will assist the County with bidding. Final permitting tasks for maintenance dredging and the beach fill project will be addressed to the limit of funding. The final plans and specification will be prepared for submittal to FDEP for the NTP. Pre -, during- and post - construction services are not included in this SOW and will be proposed when the scope is better understood. The project segments include: 1. Small Beach Berm Restoration Project (truck haul) South of Doctors Pass and Seagate Access in Park Shore 2. Wiggins Pass Maintenance Dredging The plans will be based on the existing surveys and permit sketches. Pre- and post - construction surveys will be taken by the contractor as a basis for updating the construction profiles, verifying pay quantities and for use in a post- construction report. The plans and specifications will be set up with separable sections within the contracting documents. A. Joint Plans and Specification Plans, specifications and joint bidding instruction will be prepared to combine the two projects as described below. This task will take priority over B and C below and any final permitting task within the limit of the approved funding. Wiggins Pass Maintenance Dredging Due to unsafe navigation conditions currently at Wiggins Pass, engineering services of a maintenance dredging project are proposed. The project will bring depths within the channel to permitted depths and remove infill from the main channel. The construction plans will include plan and cross - sections views sufficient for the construction of the channel maintenance dredging project, and will be based off of the permit sketches. The plans will provide survey control information which will allow the contractor to control and construct the channel. The spoil site will be delineated with the disposal cross sections allowed by FDEP and USACE permit conditions. The plans will be based on the July 2010 channel monitoring survey, and the previous plans and October 25, 2010 New Business VI - 4 4of7 specifications developed by CPE for the last dredging project. Specifications developed for the project will include: Supplemental General Conditions within Technical Specifications. Small Beach Berm Restoration Project In response to the hot spot erosion at two locations within the Collier County Beach Nourishment Project area, engineering of a small berm restoration project is proposed. The project would extend along approximately 1000 feet of the Park Shore shoreline near Seagate Drive (vicinity of R46) and 1200 feet south of the Doctors Pass groins (R58A- R58). Construction plans and technical specifications will be prepared for the project based on the conditions in the permits and the approved permit sketches. The construction plans will include plan and representative cross - sections views sufficient for the construction of the project. The plans will provide survey monumentation information which will allow the contractor to control and construct the berm project. Cross - sections will be identified on the plans, along with a baseline for the profiles. The plans will delineate construction staging areas and access points, and will be based on previous plans for the area. The permit volume minus the volume placed with the recent emergency project will be the design goal. Technical Provisions will describe the berm fill layout, mobilization and demobilization from the project area, clean -up requirements and other issues related to construction of a truck haul project. It will identify the method of payment to the contractor and the clauses for liquidated damages, if necessary. The bid form will be developed with this section. The sand quality standard approved by the County and the permit agencies will be included in the specification, along with the approved sand source. The design and pay qualities will be based on tonnage, the unit of measurement used for upland sand sources. The specifications will identify the equivalent approximate yardage. Common Task The specifications will require the contractor to take pre- and post- construction surveys of the fill and dredge area at specified spacing. The post- construction survey will be an as -built survey. These surveys will be used to update the plans, verify placed volumes and prepare an as -built report. The survey will extend seaward to just beyond the toe of fill. The contract documents will be prepared to support joint bidding of the two projects. A suggested bid form and instruction will be prepared to award the project to the lowest combined joint bidder or individual bidders with a combined lowest price. The Engineer will provide a set of plans and technical specifications along with ARCROBAT files suitable for distribution to bidders. CPE will be prepared to submit two copies of the plans and specifications to FDEP and request the Notice to Proceed. October 25, 2010 New Business VI - 4 5of7 The specifications will address updating the cross- sections for construction using the pre - construction surveys. B. Final Permitting Approval CPE will aid the County with final permitting assistance for the two segments to the extent funding is available in the contract. Work may include responding to final Request for Additional Information as part of the permitting or NTP phase. C. Bidding and Pre - Construction Task Bidding The Engineer will assist the County in bidding for the two projects. The County's purchasing department will manage the bidding process with assistance from the Engineer and Coastal Zone Management Department. In conjunction with the County, the Engineer will attend a pre -bid conference (by telephone if required). The pre -bid conference will provide an opportunity to describe the project and to solicit questions from potential contractors. The conference will be conducted at the location determined by the County and a tour of the project area should be conducted with the potential contractors to address any additional questions. County representatives may be present to address issues related to infrastructure, County requirements and any other issues affecting the local government. The potential contractors will be provided sufficient time to submit a bid for the project. The Engineer will answer questions during bidding from the purchasing department and Coastal Zone Management. D. To Be Determined Based on the bidding document, permits and construction schedule of the two segments, a construction services proposal will be prepared covering: Phase II — Bid recommendation and Pre - Construction Services Phase III — During Construction Services Phase IV — Post - Construction Services October 25, 2010 New Business VI - 4 6of7 BEACH BERM RESTORATION and WIGGINS PASS DREDGING COASTAL ENGINEERING SERVICES FEE PROPOSAL ITEM LABOR COSTS DIRECT C 5 Senior ADMIN Project Coastal Senior Inspector Environmental Senior Designer CADD TRAVEL FIELD & I Manager Engineer (CE) Specialist Inspector (Senior CADD) Technician Clerical COST 1 PREPARE PLANS _SPECIFICATIONS AND BIDDING FORM __._____.___. .___.._.. ___.__. . _...___.___ _.____...._...- ..._.._ -.. ----- -- -- A. WIGGINS PASS DREDGING ... _.- ____._ _. __._ _ .. -___.. ____._ _.- 4. -_ 24 4 2 2 .. _ G BEACH BERM RESTORATION PROJECT -- _ - - - 4 - 24 _ D JOINT BIDDING INSTRUCTIONS AND BID FORM 4.__,. 2 . - -... _ ... E. PREPARE SIGNED AND SEALED PLANS FOR FDEP ._.. .. - _.. _._ 2 ..., _ _ ..._.. . _._ . _ . -._ _...__Z _.._ _..__ _ ..._ .. 5 _ -._ -- _ -___ $8,170 .. 261DDINGSERVICES A-_ PRE_ -BIDMEETING AND ADDRESS BIDDERS QUESTIONS.-- __-- ..__'__'--_ 8._._.. ..._4 .._.... _.. _._ - ---_.. _. ---...- —.. . - --.....__ ------- 2 - - -- --$130 -------------------- --- . _ - -..... -._._.__. $1,830 Total = 0 22 56 0 0 10 3 7 $130 $25 Labor Rate 1 Hour = $148.00 $155.00 $85.00 $115.00 $85.00 $100.00 $85.00 $60.00 $1 $1 Labor Cost= $0.00 $3,410.00 $4,760.00 $0.00 $0.00 $1,000.00 $255.00 $420.00 $130 $25 LABOR COST = $9,845 DIRECT COST = $155 TOTAL COST NTE T &M = $10,000 This list is not intended to be all- inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. October 25, 2010 New Business A - 4 7of7 Schedule B Contract No: 09 -5262 "County Wide Engineering Services" Standard Hourly Rate Schedule for all disciplines Personnel Cate-go ry Standard Hourly Rate Principal $195 Senior Project Manager $165 Project Manager $148 Senior Engineer $155 Engineer $119 Senior Inspector $85 Inspector $65 Senior Planner $140 Planner $110 Senior Designer $115 Designer $100 Environmental Specialist $115 Senior GIS Specialist $145 GIS Specialist $100 Clerical $60 Surveyor and Mapper $130 CADD Technician $85 Survey Crew - 2 man $130 Survey Crew - 3 man $160 Survey Crew - 4 man $180 This list is not intended to be all- inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. October 25, 2010 New Business A - 5 1 of 7 EXECUTIVE SUMMARY Recommendation for the TDC to approve a Time and Material Work Order under Contract 09 -5262 for Doctors Pass North Jetty Repairs as outlined in the attached CP &E proposal dated September 30, 2010 not to exceed $24,794. OBJECTIVE: Approve Doctors Pass North Jetty Repairs as outlined in the proposal dated September 30, 2010 by CP &E. CONSIDERATIONS: The scope covers the redesign of the previously permitted jetty rebuild project along with the preparation of plans, specifications and bidding documents. The goal of this redesign will be a new design that is simpler, less expensive and reutilizes the existing base course of jetty stone that remains intact and serviceable. Operational life of the revised design is expected to be from 15 to 20 years. The plans will be based on the existing surveys and permit sketches. Surveys will be taken by the contractor as a basis for updating the construction cross - section, verifying pay quantities and for use in a post- construction report. CPE will assist the County with bidding and pre- construction services of this project. Permitting assistance will be provided to prepare this and related work for construction, including submitting final plans and specification to FDEP for the Notice to Proceed. During and post - construction services are not included in this SOW and will be proposed when the scope is defined. ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC meeting on October 14, 2010 this item was approve unanimously 6 -0. FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County Attorney's Office and is legally sufficient for Board action. - CMG RECOMMENDATION: For the TDC to approve a Time and Material Work Order under Contract 09 -5262 for Doctors Pass North Jetty Repairs, Coastal Design Services as outlined in the attached CP &E proposal dated September 30, 2010 not to exceed $24,794. PREPARED BY: Gail Hambright, CZM COASTAL PLANNING & ENGINEERING, INC 1 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 September 30, 2010 Gary McAlpin Collier County Government W. Harmon Turner Bldg., Suite 103 3301 E. Tamiami Trail Naples, FL 34112 561 - 391 -8102 PHONE 561 - 391 -9116 FACSIMILE Website: www.coastalplanning.net E -mail: mailCdcoastalplannina. net Subject: Doctors Pass North Jetty Repairs, Coastal Design Services, Collier County, Florida, Scope of Work under Contract No. 09 -5262 Dear Gary: Enclosed is a scope of work, fee proposal and rate sheet for the Doctors Pass North Jetty Repairs for Collier County, Florida. The hourly not to exceed cost for these services is $24,794. The services include, design, preparation of plans and specifications, permitting, bidding and pre - construction assistance supporting the Coastal Zone Management and Purchasing Departments. During and post- construction service are not included, pending a better understanding of these phases. All surveys have previously been conducted or will be assigned to the contractor during construction. If you have any questions regarding this scope of work, please call me. Sincerely, 4 SteL P LANNING ENGINEERING, INC. en eehn, P.E. Senior Coastal Engineer cc: Sheri Dindial, CPE October 25, 2010 New Business A - 5 3 of 7 Doctors Pass North Jetty Repairs Coastal Design Services Collier County, Florida Scope of Work under Contract No. 09 -5262 September 30, 2010 Introduction: This scope of work describes the preparation of contract documents for a Doctors Pass North Jetty Repair. The scope covers preparation of plans, specifications and a bidding form based on previous plans, surveys, permit sketches or technical specifications. CPE will assist the County with bidding and pre- construction services of the project. Permitting assistance will be provided to prepare this and related work for construction, including submitting final plans and specification to FDEP for the NTP. The goal will be a new design that is simpler for the contractor to build and easier for the County inspector to manage, while still providing an extended life. During and post - construction services are not included in this SOW and will be proposed when the scope is better understood. The plans will be based on the existing surveys and permit sketches. Surveys will be taken by the contractor as a basis for updating the construction cross - section, verifying pay quantities and for use in a post- construction report. B. Design, Plans and Specification: CPE has previously designed and permitted a rehabilitation of the North Jetty at Doctors Pass for the City of Naples. The design included complete reconstruction of the majority of the jetty to an industry standard cross section. The bids received during the bidding of Phase 1 indicated that the project costs exceeded the budget provided by the Collier County TDC to the City of Naples. As a result, the project was postponed. The County desires an economical repair of the existing jetty rather than a comprehensive rehabilitation of the structure. Thus, modifications will be concentrated in the top groin layer without major changes to the underlying layers in order to extend the life of the existing structure economically. A site visit will be made to assess current conditions. CPE will value engineer the existing design with the goal of minimizing project costs and complexity while extending the life of the existing structure. The following preliminary concepts will be evaluated: 1. Reconstruct the head of the structure, the most vulnerable segment. 2. Construct a one stone overlay to the trunk section of the jetty with minimal adjustment of the existing rock layers. 3. Place toe stones as needed to increase stability of the structure slopes on the inlet side of the structure. 4. Other concepts may be evaluated and incorporated into the final design. 5. Avoid the need for a permit modification. October 25, 2010 New Business VI - 5 4of7 The scope will be: I. CPE engineers will review existing construction plans and permits obtained for the City of Naples to determine an economical means of repairing the existing structure. 2. CPE will design repairs to extend the life of the structure. Construction plans and technical specifications will be modified, along with a probable estimate of construction cost for the repairs. The specifications will require the contractor to take pre- and post- construction surveys of the groin area at specified spacing. The post- construction survey will be an as -built survey. These surveys will be used to update the plans, verify placed volumes and prepare an as -built report. The survey will extend seaward to just beyond the toe of fill. The Engineer will provide a set of plans and technical specifications for use by the County, along with copies in Acrobat and word formats, to support bidding. CPE will submit two copies of the plans and specifications to FDEP and request the Notice to Proceed. The project will be considered for joint bidding with the berm restoration and Wiggins Pass Dredging projects. B. Final Permitting Approval CPE will aid the County with final permitting assistance for the three projects. Work will include responding to final Request for Additional Information as part of the permitting or NTP phase, assembling plans for submittal for a notice to proceed required by the Florida Department of Environmental Protection (FDEP), and coordination between County and FDEP and other agencies. The permitting effort will be based on the agency demands, and cannot be predicted. C. Bidding and Pre - Construction Task Bidding The Engineer will assist the County in the selection of a contractor for the project. The County's purchasing department will manage the bidding process with assistance from the Engineer and Coastal Zone Management Department. The Engineer will provide a list of eligible contractors to the County for bidding purposes. In conjunction with the County, the Engineer will attend a pre -bid conference (by telephone if required). The pre -bid conference will provide an opportunity to describe the project and to solicit questions from potential contractors. The conference will be conducted at the location determined by the County and a tour of the project area should be conducted with the potential contractors to address any additional questions. County representatives may be present to address issues related to infrastructure, County requirements and any other issues affecting the local government. The potential contractors will be provided sufficient time to submit a bid for the project. The Engineer will answer questions during October 25, 2010 New Business A - 5 5of7 bidding from the purchasing department and Coastal Zone Management. The Engineer will assist the County in reviewing the bids and evaluation of the low bidder, taking into consideration the capability of the contractor (low bidder) in constructing the project. Materials proposed for the project will be evaluated. The Engineer will provide the County a recommendation concerning the selection of the contractor or contractors. Pre - Construction Services The pre- construction services will consist of a pre- construction meeting in Naples with all the interested parties. The meeting will include the contractor, the County, CPE, permit agency representatives and the County observer. The meeting will review the construction methods and constraints and be an opportunity to train the inspector on his duties for the County. In support of the construction plan, CPE will prepare a QA /QC check list for the project along with a daily observation checklist for use by the inspector for each segment. Contractor surveys will be taken prior to the beginning of the project which will be observed by the County observer. Based upon these surveys, the plans will reviewed to see if an update is needed. D. To Be Determined Based on the bidding results and construction schedule of the groin, a construction services proposal may be prepared for: — During Construction Services. — Post - Construction Services. October 25, 2010 New Business VI - 5 6 of 7 DOCTORS PASS NORTH JETTY REPAIR COASTAL ENGINEERING SERVICES FEE PROPOSAL ITEM Project Manager Hours Senior Coastal Engineer Hours LABOR COSTS Senior Environmental Inspector (CE) Specialist Hours Hours Designer (Senior CADD) Hours CADD Technician Hours Clerical Hours DIRECT COSTS PRINTING TRAVEL FIELD & LAB COST $ 1 DESIGN, PLANS, SPECIFICATIONS AND BIDDING FORM ....._..... ... A. DOCTORS PASS NORTH JETTY REPAIR 22 32 20 8 4 1 $?? B. SUBMIT SIGNED AND SEALED PLANS TO FDEP _ 2 1 _ _ 2 - 2 - _ _.. $9,900 2 PERMIT ASSISSTANCE AND APPROVALS A. PERMIT ASSITANCE WITH RAI, NTP AND OTHER ISSUES 16 20 10 2 .... _ ....._........___ .............. 3 . $785__ $6,495 3 BIDDING AND PRE - CONSTRUCTION SERVICES A PRE -BID MEETING AND ADDRESS BIDDERS QUESTIONS 16 4 _ 2 _ $127 $160 B. BID AND MATERAIL REVIEW AND RECOMMENDATION 2 1 4 $127 C. PREPARE QA PLAN CHECKLIST & ATTEND PRE - CONSTUCTION MEETING 16 10 2 D. REVIEW PRE- CONSTRUCION SERVEYS 4 2 2 _.._....._.._... $8,399 4 DURING- AND POST - CONSTRUCTION SERVICE - TBD $o Total= 0 78 70 10 24 12 16 $1,039 $185 Labor Rate / Hour = $148.00 $155.00 $85.00 $115.00 $100.00 $85.00 $60.00 $1 $1 Labor Cost= $0.00 $12,090.00 $5,950.00 $1,150.00 $2,400.00 $1,020.00 $960.00 $1,039 $185 LABOR COST = $23,570 DIRECT COST= $1,224 TOTAL COST NTE T &M = $24,794 October 25, 2010 New Business VI - 5 7of7 This list is not intended to be all- inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. Schedule B Contract No: 09 -5262 "County Wide Engineering Services" Standard Hourly Rate e Schedule for all disciplines Personnel Category Standard Hourly Rate Principal $195 Senior Project Manager $165 Project Manager $148 Senior Engineer $155 Engineer $119 Senior Inspector $85 Inspector $65 Senior Planner $140 Planner $110 Senior Designer $115 Designer $100 Environmental Specialist $115 Senior GIS Specialist $145 GIS Specialist $100 Clerical $60 Surveyor and Mapper $130 CADD Technician $85 Survey Crew - 2 man $130 Survey Crew - 3 man $160 Survey Crew - 4 man $180 This list is not intended to be all- inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. October 25, 2010 New Business VI - 6 1 of 4 EXECUTIVE SUMMARY Provide information to the TDC regarding the Beaches /Inlets Revenue vs. Expense Analysis for future funding for maintaining Collier County beaches and their facilities. OBJECTIVE: This item is provided for information only and does not require an approval and will be presented at the TDC workshop with the BCC on November 1, 2010. CONSIDERATIONS: The CAC recognizes that our beaches and the visitor "beach" experience is the single most important factor in attracting visitors to Collier County. This has been consistently restated in visitor exit surveys conducted by the TDC. Keeping our beaches and the "beach experience" one that our visitors enjoy should be the most important objective of this community. A four year analysis of Fund 195 Revenues and Expenditures indicates that TDC funds are not sufficient to meet our current level of service without additional funding. In the past, we have augmented our TDC funding with federal, state or other funding grants. Federal and state funding however is harder and harder to obtain and a successful program cannot be built or maintained by relying on unreliable, sporadic federal funding or by cutting TDC funds to maintain our beaches /park facilities. Local communities that in the past have benefited from federal and state funding are now seeking a more reliable and consistent source of revenue. Collier County's program is now the envy of other local governments throughout the state. Some key points to remember from our beach program are that: 1. A major renourishment reserve of $2M and emergency reserve of $500K is required by statute to be set aside each year to fund future beach work. Our yearly operation for Inlet maintenance, regulatory compliance, hot spot renourishments and beach maintenance does not have access to these funds to perform our required yearly operations. 2. The major beach renourishment reserve does not include any funding for Inlet Maintenance or Marco Island beach work at all. 3. Collier County maintains five inlets that are dredged for maintenance /beach renourishment on an 18 month to 5 year sequence. Funds for these activities have not been set aside. 4. Marco South Beach is renourished on a five years sequence. Set aside funds have not been allocated for this activity. 5. Major beach renourishment is based on a 10 year renourishment cycle. If a shorter cycle is required, fund allocation may be insufficient. To have a successful beach experience we also cannot forget our beach park facilities. Our beaches must be well maintained, clean, attractive, and environmentally healthy with adequate parking access. In addition, our beach park facilities must provide water; a clean well maintained and attractive bathroom; a concession and the ability to provide October 25, 2010 New Business A - 6 2 of 4 for personnel protection from lighting, storm and sun. These facilities are critical to our inland hoteliers and visitors that do not have direct access to the beach. All these items make our beach program successful. We need adequate funding to maintain our program and positive beach experience. ADVISORY COMMITTEE RECOMMENDATIONS: This information was provided to the CAC at their October 14, 2010 meeting and will be present at the TDC workshop with the BCC on November 1, 2010. FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development Tax fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County Attorney's Office and is legally sufficient for Board action. - CMG RECOMMENDATION: This item is provided for information only and does not require an approval and will be presented at the TDC workshop with the BCC on November 1, 2010. PREPARED BY: Gary McAlpin, CZM October 25, 2010 New Business VI - 6 3 of 4 Fund 195 - Beaches /Inlets Revenue Vs. Expense Analysis Coastal Zone Management Department Authorized Projects less Major County Beach Renourish Wiggins Pass Master Plan Permit /Engr Clam Pass Ebb Shoal Modeling Marco Beach Breakwater / Renourish Study Hideaway Beach Erosion Control Structures Sand Source permitting - Cape Romano Marco Breakwater and Doctors Jetty Rebuild Naples Drainage Study Park Shore Emergency Dredge Engineering Emergcy Truck Haul - Park Shore /Doctors Pass Wiggins Pass Intermediate Dredge Engineering Wiggins Pass Inlet Management Plan and EIS Wiggins Pass Intermediate Dredging Clam Pass Water Quality Modeling FY12/13 Marco Beach /B'water Analysis /Design Sub -total Authorized Projects $160,717 $125,000 $100,000 $1,600,000 $50,000 $700,000 $50,000 $685,000 $3,734,700 $2,785,717 $40,000 $1,500,000 $20,000 $125,178 $750,000 $50,000 $150,000 $2,635,178 $2,460,149 Revenue Remaining with Authorized Projects - $1,161,500 - $3,423,813 - $2,745,501 - $2,666,987 - $2,404,527 FY 2006/07 FY 2007/08 FY 2009/10 FY 2010/11 Four Year Avg Annual Revenue From TDC $4,556,000 $4,857,500 $4,355,000 $4,194,531 $4,490,758 Less Major Renourishment Reserves ($2,000,000 /yr.) ($2,000,000) ($2,000,000) ($2,000,000) ($2,000,000) ($2,000,000) Less Emergency Reserves ($500,000 /yr) ($500,000) ($500,000) ($500,000) ($500,000) ($500,000) Less Tax Collector Fee (2.5 %) ($113,900) ($121,438) ($108,875) ($104,863) ($112,269) Less Revenue Reserve (5 %) ($227,800) ($242,875) ($217,750) ($209,727) ($224,538) Less Debt Service and Transfers ($593,500) $0 $0 $0 ($148,375) Revenue Remaining $1,120,800 $1,993,188 $1,528,375 $1,379,941 $1,505,576 Expenses Regulatory and Permit Compliance $825,900 $961,100 $703,159 $442,100 $572,630 Beach /Pier Maintenance and Cleaning $397,000 $241,200 $285,000 $340,850 $312,925 Admistrative Fee's $374,400 $480,000 $500,000 $511,100 $505,550 Indirect Administrative costs - County $0 $0 $0 $117,700 $58,850 Sub -total Expenses $1,597,300 $1,682,300 $1,488,159 $1,411,750 $1,449,955 Revenue Remaining without any Inlet or Marco Projects - $476,500 $310,888 $40,216 - $31,809 $55,621 Authorized Projects less Major County Beach Renourish Wiggins Pass Master Plan Permit /Engr Clam Pass Ebb Shoal Modeling Marco Beach Breakwater / Renourish Study Hideaway Beach Erosion Control Structures Sand Source permitting - Cape Romano Marco Breakwater and Doctors Jetty Rebuild Naples Drainage Study Park Shore Emergency Dredge Engineering Emergcy Truck Haul - Park Shore /Doctors Pass Wiggins Pass Intermediate Dredge Engineering Wiggins Pass Inlet Management Plan and EIS Wiggins Pass Intermediate Dredging Clam Pass Water Quality Modeling FY12/13 Marco Beach /B'water Analysis /Design Sub -total Authorized Projects $160,717 $125,000 $100,000 $1,600,000 $50,000 $700,000 $50,000 $685,000 $3,734,700 $2,785,717 $40,000 $1,500,000 $20,000 $125,178 $750,000 $50,000 $150,000 $2,635,178 $2,460,149 Revenue Remaining with Authorized Projects - $1,161,500 - $3,423,813 - $2,745,501 - $2,666,987 - $2,404,527 1 B - FY2010 Ten Year Ran with Enhanced Fay Renourishment and Marco Break Water& TDC CATEGORY "A" 195 FUND PROJECTIONS October 25, 2010 TDC CATEGORY "A" 195 FUND FY 2010111 FY 2011/12 FY 2012/13 FY 2013 /14 FY 2014115 FY 2015/16 FY 2016 FY 2017 FY 201 Vv WRWV; A. Inlet Maintenance 4,194531 4_W,000 4 500,000 4 500000 4500,000 45001000 4500,000 45001000 1500,000 770'000 Wiggins Pass Intermediate Program - Engr & Dredge 750,000 (225,000) (225AW) (225,000) (225,000) (225,000) (225,000) (225000) (225,000) - 2,009,700 Wiggins Pass Program - Inlet Mgt Plan and EIS 18,651,699 18,753,267 16,828,001 j5 -M'0oo 15,610,072 18,651,777 125'176 Wiggins Pass Channel Straighting/Dikes /Renourish 9,775,103 3,500,000 750,000 4,250,000 Clam Pass Water Quality Modeling 50,000 00'000 900'000 Clam Pass Maintenance Dredge - Tidal Flush (3,400,000) 450,000 400' Doctors Pass Dredging 500 +000 9 s00000 800'000 116001000 0 Doctor's Jetty Rebuild (S700K - FY 09/10) 50,000 51500 51500 5 1500 53,000 54,600 56,200 57,900 59,600 485,8(10 Casambas Pass Dredging 115W 15011 300,E'� 1,500 1500 1500 1500 1500 ISOtt 6001000 TOTAL REVENUE 800 000 J 750 000 300.0001 0 0 0 2,000 300 000 0 8 95178 B. Beach Renourishment 7,644,784 -2,287,192L_ 2,511,450 3,767,025 2,621,132 2,599,668 572,834 2,250,526 1,527,545 40,000 Doctors/Park Shore Emergency Dredge Engineering 12.466,500 20,111,284 17,824,092 20 ,335,542 24,102,567 26,723,699 29,323,367 29,896,201 32,146,727 1 500.000 Emergency Truck haul - Park ShorelDoctors Pas! 20,111, 02,5671 26,723,6"1 29,323,3671 29,896,2011 32,146,727 33,674,2721 300,000 FY 12113 Beach Analysis /Model with HS solutions 300,000 20,000,000 FY 12/13 Renourishment with Hot Spot solutions 20,000,000 200' Mao Island Analvsis/Model with BW engineerine Marro 150,000 100,000 1 5'000'000 Marco Island Renourishment and BW Structures 4,000,OIM1 +0110,000 - 400,000 Uneacumber Hideaway Structures Funds 26.690 000 450, 100.000 0 24.000 000 0 0 0 0 1 II00 000 C. Regulatory Monitoring 260,OOa 267,800 275,800 284,100 292,600 301,400 310400 319,700 329,3011 2 +641,100 Physical Beach and Pus Monitoring - Entire County 0 0 125,(0 125,000 125,000 125,000 125,000 900,000 Biolocical Monitoring 275,000 - 175,000 Unencomber Biological Montoring Funds 164,600 167,892 171,250 174,675 178,168 181,732 185,366 189,074 192,855 1,605,612 Sea Turtle Monitoring 17500 17500 17500 40,000 40,000 40,000 40000 40,000 40,000 292,-M Beach Tilling - County Wide Sub -Tota1 442,100 728,192 464,550 498,775 635,768 648,132 660,766 673,774 687,1551 5,264,212 D. Beach and Pier Maintenance 135,000 139,100 143,300 147,600 152,000 156,600 161}00 166,100 171,100 1 }72,100 Beach Cleaning - County/Marco 75,850 78,100 80,400 82,800 85.3m 87,900 90500 93,200 96,0011 770,050 Beach Cleaning - Naples 75,000 75,000 80,000 80,000 80,000 80,000 85,000 85,000 85,000 725,000 Vegetation Repairs/Erotic Removal 55,000 56,700 58,400 60,200 62,000 63,900 65,800 67,800 69,800 559,600 Naples pier & dock maintenance Sub -Total 340850 292,200 303,700 310,400 317 }00 324 MM 336+800 3",300 352,100 3,426,750 F. Administration Fees Fund 195 Administration 511,100 513 +100 515,100 517,100 519,100 521,100 523,100 525,100 527,100 4,671,900 Indirect Administrative Costs 117,700 119,200 120,700 122,200 123,700 125,200 126,700 128,200 129,700 1,113,300 Tar Collector / Mur. 104,900 112,500 112,500 112-500 112-1100 112,5N 112500 112,500 112,500 1,004,900 Sub -Total 733,700 744JM 748 }00 751+800 755,300 758,800 762}00 765,800 769,300 6,790,100 TOTAL EXPENSES 2,766,650 6,615,192 1,816,550 25,560,97.5 1,708,368 1,731,432 3,759,866 2,083,874 2,808,555 50,466,240 REVENUE FY 2010111 FY 2011112 FY 2012113 FY 2013114 FY 2014115 FY 2015116 FY 2016 FY 2017 FY 2018 TOTALS Tourist Tares - Gross 4,194531 4_W,000 4 500,000 4 500000 4500,000 45001000 4500,000 45001000 1500,000 40,194,531 Revenue Rese -- 5% (209,700) (225,000) (225AW) (225,000) (225,000) (225,000) (225,000) (225000) (225,000) - 2,009,700 Renourishment Revenue 18,651,699 18,753,267 16,828,001 j5 -M'0oo 15,610,072 18,651,777 Reimbursement - FEMA Hurricane Katrina/1Vilma 9,775,103 9,775,103 Reimbursement - TS Gabrielle 0 FDEP Con Share Payment Refund (3,400,000) Reimbursement - FEMA Fay 9 s00000 9'5N'000 Reimbursement - FDEP 50,000 51500 51500 5 1500 53,000 54,600 56,200 57,900 59,600 485,8(10 Reimbursement - Other 115W 15011 1,5110 1,500 1500 1500 1500 1500 ISOtt 13,5110 TOTAL REVENUE 10,411,434 4328,000 4,328,000 29,328,000 4,329,500 4331,100 4,332,700 4,334,400 4,336,100 57,959,234 REVENUE LESS EXPENSES 7,644,784 -2,287,192L_ 2,511,450 3,767,025 2,621,132 2,599,668 572,834 2,250,526 1,527,545 18,570,049 Car forward Revenue 12.466,500 20,111,284 17,824,092 20 ,335,542 24,102,567 26,723,699 29,323,367 29,896,201 32,146,727 32,146,727 Fund Balance 20,111, 02,5671 26,723,6"1 29,323,3671 29,896,2011 32,146,727 33,674,2721 50,716,777 Mandated Reserves Catastrophe Reserve Major Renourishment Reserve Category D - Pier Reserve FY 2010111 4,000,000 9,500,000 79,000 FY 2011/12 4,500,000 11,500,000 77,300 FY 2012/13 5,000,000 13,S00,000 75,600 FY 2013/14 5,500,000 0 73,800 FY 2014115 6,000,000 2,000,000 72,000 FY 2015116 6,500,000 4,000,000 70,100 FV 2016 7,000,000 6,000,000 68,200 FY 2017 rY 2018 7,500,000 8,000,000 8,000,000 10,000,000 66,200 64,200 TOTALS 8,000,000 24,000,000 65,000 Total Required Reserves 13,579,000 16,077,300 18,575,600 5,573,800 8,072,000 10,670,100 13,068,200 15,566,200 18,064,200 32,065,000 Reserve Surplus or Shortfall 6,532,284 1,746,792 1,759,942 18,528,767 18,651,699 18,753,267 16,828,001 16,580,527 15,610,072 18,651,777 ILili•� mm MAPLES October 25, 2010 - NOV b caC F BAR APR t1A� ° "N �:taff Repcp,Present4ow- VIII 4 AI S _ � 3 of 75 10242! 14`;706 202271 3042F4 03406 53631, 570-59 1.14492 11. 22 6 x;400 9 150982 123268 32550068 f * OTHER * * TOTAL.: * * * * MARCO ISLAND - * EC �.T�-1�� F- ,1{��g A APR t+��4.e'y��}'' :7tON =.q ul. A-.., �' :��� �}'�y OTAL�Fa' 44494? 5 4 =988 OCT NOV v C JAN FEB MAR APR tlAY U,N JUL AUG SEP TOTALS 124837 158:522 168616 229316 36047 46675 550969 361520 19,0G5 '167786 225954 215E14 3229644 w* ZM1 OK IEE *' * OCT N7,OlV ..2 a �, AN FEB f -Va.R ASR MAY ' UN JUN JUL AUG yE '17OTAL 67G 624 558 754 16 3 3 982 580 596 541 965 670 663 8172 RVIERGLADE -S CITY O 0v DEC E'ER MAR AF MAY JuN JUL A V,G SEA' "'0TAL .3783 5473 57UC 8704 1,2423 15656 18852 10467 6149 3705 4019 3055 96992 "Q T NiOIv C .TAN c L, B ;BAR APR MAY JUN jUL AUG SEP TOTALS 213228 235663 367743 514622 82 1789 101323$ 1256966 636092 393614 28/2867 289743 235133 62 6155 f * OTHER * * TOTAL.: * * 0"T Nov EC �.T�-1�� F- ,1{��g A APR t+��4.e'y��}'' :7tON =.q ul. A-.., �' :��� �}'�y OTAL�Fa' 44494? 5 4 =988 }� i'� y f �} �y"�' 74510,94 105'1�'66, 1V• 5-'-19 7 2\J„ 2871 ,5 ,! 2406026 1..323,1.6.1 I }' 9 62 v3j�433 �' 669316M 5,77 33 12856631-1 - r - ----- ....- .m. -.... .m. . -- . - --W..x i K Se iJ S i�.is.3 E Wit. APR Ye 1F MAY i Utz JUL L AUG, S 70TAL, "7. OCT ..'At3 444945 546988 ���`_�y -a�•1 05� �j� 1676598 0328 -1 1240 -16026 13231x' , 5.8433,2- 9��; APARTMIENT OCT N V �` C x y • �; - � °�' ` M " A? SAY October 25, 2010 r > 4 2 4 =, r 604 I m t Staff R 1 epo rt Presentations VIII - of -7-5 YIBB APR -M E"11I 12 Ug'S: JUL Au L. SEC TO1;4 t.... T a,1f 10 V DEC 17AN i 114463 32'18 63699 67669 2404 7 aa------------ 4'12028 6'5444 .-- -- -... ...— ---. t � 2� -- -,., �,,-.. -------------------------------------- ,-E f � 042 -f�. .. .. «,. -- .�.��.--,.. 50203 .. 55623 1070541 ------------------------------ ,.- ,.Mr..«.._--.mow «..,......,...,-.... «. ,,.. i'k Yp' }},,`tr��. `..AMP "'; i•{.out'i 6J /i JP% PA. RK.. x �r :.: oc'r Nov DEC. 1.7A!1; FEB MAP, A 1�1 +.y JUN JUL At §� ,SE �i-y�e�t °'d'1V if�a.z"° ,,, 9 - 5825 13772 1.1 I7 30353 42 as E� .,: 3551. 1501 3 -- - -._�. t q � � -. _ -- , -.—,,. .... ... MAR A y JUN Jul" At, k� � " C TF t v c- T 2 ;V D JAN FEB 4 435 61145 121. 4 1 11 14. 041 34 1081251 t 8 , 2 ? x 12222 5 761 �� ... ��__�_ 3 .�.�..o.. ®... r.. �. �.,..,, �.- .�-..�«.._.— _....— .— ,..,.... ,�;.� —ti..— - -.-- —a,..� a,...._.—..._..._..........,.....------------------------------ .. �,..,...,... ��..,,.... ....,F�.r..._...__.........«,.� .._,..,w.�.,v.�...- -. —_-- — ---- t-.._.. �---- ...�— .,._..._....- F tit �� TNTFRVAL 4r we PP, MAY 7r ;N � F > A TOTALS V� NOV DEC :' N �F� ry { 7s 1 "482- 28801 34980 31 383 124 15 t P 15' 222)1y .F.r aa. sa . mx��r. �.- ..��.w �..w .�� n......_ -... e+ae «.��.._. �.���. ... -♦xw MOBILE HOME PARK JUL A C SE El TOTALS QC's' NOV DE Ai F t44p, APR MAY � 974 1 6� 24 ' 1440 501)1 2170 _Y 911 51 "2 44 y��________ 1 ____ __ 435 _��_ ��______�_. m`s_____� -- -y— I N LE FA I I AU G S E F a'C�Cry . NOV DEC JAS 1 A APR MAY JUN ,'' 0" 2422 7933 1234 - 33206 � r4 41749 113111 2;01584 9537 23920 _����- __ 12$16 -���• _. -_�__ 1 "67 4 nm___------------ 333 ,-`. ; * iP REALTOR * * :� t4 JUL wga.43 ip�e� +;�`. E#i O Nov u'EC JAN FEB ic"AAF, �sL� 1`3�'}�. ,TUN y. :7 ; 3,1806 ,�yg3 y 3. 7 .J -.3 it 'R k7 tj - 1 1 41 =738 - .�. w. - -if *i �'-' 5 � � _____�..______. _ _ __ ____ ______ MAY OTHER A MAY JUN JUL AUG 4. 3.� ..''t OCT NOV E JAN - r - ----- ....- .m. -.... .m. . -- . - --W..x i K Se iJ S i�.is.3 E Wit. APR Ye 1F MAY i Utz JUL L AUG, S 70TAL, "7. OCT ..'At3 444945 546988 ���`_�y -a�•1 05� �j� 1676598 0328 -1 1240 -16026 13231x' , 5.8433,2- 9��; FlSC7Al,'v'F---'kR (0C"1'()11FRT11Rt) October 25, 2010 SEPTEMBER 2010 Staff Report Presentations V111 - 1 (NIONTH OF AUGus T 20110 VENDOR TAX 4C,(A-0VA--CT1WS) BREAKDOWN FISCAL 09- 2010 DIFFERENCE 0/0 OVERALL ('t)1 . 1, 1-,'X-1'1()NS 577793- 8,226; 1-440/its MON*ll I 1-t- 'NIONT11 1 569707 7 Y EAR TO DATE 12,3 13 12,85 1.631 511,495 + 4.14'% 5.74% HOTEL MOTEL, rvlONTH TO MONTH YEAR TO DATE 482,466 8 q46,785, 454,761 27,705 9,093.20-752 146,267 1. 63 */o REALTORS, MONTH TO MONTH :51,270 37,468 13,802 26-92fY4, YEAR. 1,904,374) + 2-8-1 IN, INDIVIDUALS (APTS/CONDOS S F HWN-IES) MONT"'ll) MONI'" 21),611 45,347H + 24,867 + 120.65'Yo YEAR TO DATE 11,4001,1 06 216,8761 -+- 18.33% .. = :: .. yl a, r 1: 1 611 IT. t Vat 41 'K M. 1: on M U !,a.. ql� 10.1 9;-,! i m 4 �' AOL' S I R a 9.' . October 2 .. 2010 Staff Report Presentations gill - 1 October 25, Staff Report 9 of 75 Maples Marcolsland A 11%^ C? ;3 rz G°i Ls A ai° Domestic 1. In -state 2. Northeast U.S. 3. Midwest U.S. 4. Southeast U.S. 1. Germany 3. Canada 160,000 140,000 120,000 Florida Southeast 100,000 ❑ Northeast 80,000 ❑ Midwest 60,000 Canada ❑Europe 40,000 Other 20,000 o Q1 Q2 Q3 Q4 !` e • V Naples Marcolsland 2011 Strategic Marketing Plan Leisure Target Overview Seasonality: Domestic — Annual program, with emphasis as follows: • Fall — Southeast FL markets • Winter— Domestic Northern feeder markets (New York & Chicago) • Spring /Summer — Domestic In -state feeder markets International - Efforts concentrated during key decision- making time periods (specific to each market). Naples Marco island 2011 Strategic Marketing Plan Leisure Target Overview Demographics: Primary • Adults 35 — 64 years of age • Skewed towards women • Household income of $1 ook+ • Combination of family, couples and singles Niche • Bridal • Culture & Heritage • Fishing Dining • Sports Senior • Eco /Green Golf Naples Marc+ Island 2011 Strategic Marketing Plan Group Target Overview 1. corporate 2. In -state Associations 3. out -of -State Associations 4. Medical and SMERF (Social, Military, Education, Religious Fraternal Meetings) Maples Marcobland 2011 Strategic Marketing Plan Business Objectives 1. Increase brand awareness in target markets by 10% 2. Increase "Signals of Intent to Travel" by 5% 3. Grow and maintain Return on Investment (R41) of $18 per dollar of advertising 4. Create and execute messages to increase new visitation by 2% 5. Meet or exceed annual occupancy of 62% 6. Increase tourist tax revenue by 1 % 7. Maintain high Average Daily Rate (ADR) relative to competitive set. October 25, Staff Report 14 of 75 Naples Marco Island Reel 9. h ^r>ICi C. I= &Y. 2011 Strategic Marketing Plan 2010 Print 16/® Television 50% Media Mix 2011 % Change 12% -25% 45% -10% Traditional media spends have been reduced overall by 35% and have shifted to: Digital /Social 6% 11% +83% Online 34% 39% +151 Naples Maroolsland Media Mix 2009/2010 Spending by Medium Onlir 34°i nn1L 16% Television 50% i Media Mix 2010/2011 Spending by Medium Online 39% Airline P< 3% Out of Home 1% Print 12% Television 45% Naples Marcolsland P A f% ^ DI t IC is Fa tl r Maples Marco lslan d 2011 Strategic Marketing Plan New Initiatives Acts as a mobile "bar code." User takes a picture of the tag and the creative message is delivered to their phone. Benefits include: • Engages growing mobile market • Ability to capture data Naples Marco Island 2011 Strategic Marketing Plan am Mobile Application Design for use with multiple types of mobile devices. Features could include: • Ability to store itineraries, "ideas" and notes. • Share to social media networks • I ncentivize travel to destination by offering coupons and deals GPS /mapping features Naples M rco Island 2011 Strategic Marketing Plan 11 1_ ACPE Annual Meeting July 27 -- :31,2010 Marco Island Marroitt 10-ark your calendars nuw far tfais „ .,r k >rg ew nt. Tne AC PE Anruai dwetlnr ccames iaa •± with plenty of CWE aec.reditecl et>rtrse >, eteciic n of affieers and she fun and beauty of ibe, Paradise Coast —. The Pa =adise Coast provides the perfect environmew far us :c. f (uss and relax, Arid afte- ours yr�u'!t enjoy t °te sights of downtown tiapies, rnt es of f ea tits l whiff sari beaches, 4rK31hol1irig 11drure adventures, Make plans now to attend. Click here to sign u now. Learn more about the Paradise toast, Group Attendance Push Online "toolkit" to fill gap between the meeting professional's decision to book a meeting, and their ability to guarantee attendance. Promotional tools include: • Web page, online, print and e- mail templates • Downloadable logos and photography • Easy -to -use CVB collateral ordering form Naples M rcol land New Initiatives Streaming Online Radio More people using online radio for their music and news. Benefits include: FiTol I S. a • Extremely cost efficient • Ability to target listeners in specific markets • Opportunity to run online videos and advertising banners. Naptes Marco Island October 25, 2010 Staff Report Presentations VIII - 1 RESEARCH DATA SERVICES, INC. 23 of 75 3825 HENDERSON BOULEVARD • SUITE 300 TAMPA, FLORIDA 33629 TEL (813) 254 -2975 • FAX (813) 254 -2986 Naples, Marco Island, Everglades Convention and Visitors Bureau September 2010 Visitor Profile Naples Marco Island Everglades .° Prepared for: Collier County Board of County Commissioners and Naples, Marco Island, Everglades Convention and Visitors Bureau Prepared by: Walter J. Klages, Ph.D. President Research Data Services, Inc. Research(&,KlazeSGroun. com October 25, 2010 www.KlazesGroup.com Naples, Marco Island, Everglades: September 2010 Summary Executive Summary: September 2010 October 25, 2010 Staff Report Presentations VIII - 1 24 of 75 1. Although Collier was unaffected by the Horizon spill, some consumers continue to hold the perception that the spill did affect its coastline. These concerns are sourced in travelers' risk assessments. When planning a vacation, potential risks that could disrupt the experience are negative factors in destination choice. Vacation planners are risk averters and the perception of even a remote likelihood of spill impacts causes visitation losses. 2. This September, Collier hosted 60,100 visitors who stayed in commercial lodging (4001o). The total economic impact of tourism on Collier County reached $37,743,323 (+L2%). 3. Collier's September origin distribution is as follows: When asked to describe the destination, consumers focus on the following descriptive features: Descriptive Features 2009 2010 93.0% Sept. Visitor SegMents Visitor # Visitor # % A Dining Opportunities Florida 29,015 27,886 -3.9 Southeast 3,581 4,207 +17.5 Northeast 7,223 6,671 -7.6 Midwest 5,099 5,229 +23 Canada 485 781 +61.0 Europe 11,412 11,780 +3.2 Markets of Opportunity 3,885 3,546 -8.7 Total 60,700 60,100 -1.0 When asked to describe the destination, consumers focus on the following descriptive features: Descriptive Features Percent Unspoiled Environment 93.0% Safety 86.3 White, Sandy Beaches 85.6 Dining Opportunities 85.5 Warm Weather 83.6 Relaxation 78.6 Sunning on the Beach 72.7 Upscale Lodgings 67.9 Upscale Shopping 60.7 Value for the Money 52.9 Research Data Services, Inc. - i - September 2010 Visitor Profile © Copyright 2010. All Rights Reserved. PCD - 10.15.10 www.KlazesGroup.com Nagle ,Marco bland, Everglades: September 2010 Summary October 25, 2010 Staff Report Presentations VIII - 1 25 of 75 5. One out of every three September visitors (33.6%) enjoyed the destination for the first time (2009.• 37301o). Some 19.9% of these are newcomers to both Florida and Collier County. 6. Some 49.0% of September visitors flew to reach the Naples, Marco Island, Everglades area (2009.• 50.3 %). Although the majority of air travelers still use Southwest Florida International Airport (RSW) (2009: 60.0 %; 2010: 56.3 %), more visitors report deplaning at the Miami and Fort Lauderdale airports than this time last year. %. The month of September saw a slight decrease in the group /business travel segment (2009.• 26.8% 2010.23.7 %). 8. Most visitors find the cost of their Collier trip to be what they expected (2009: 80.2 %; 2010.• 78.9 %x). 9. Visitors' usage of the Internet for travel information has reached the 96% level. Better than eight of every ten respondents (81.3 %) sought information for their current trip on the web. Hotel, airline, and destination websites; TripAdvisor; and Expedia are sources cited most frequently by visitors. 10. Some 52.6% of September visitors volunteer seeing a message promoting the destination (2009.• 55.3 %). Over half of these (57.1 %) say that this message played a role in choosing Collier for this trip. 11. The majority of visitors are satisfied with their experience in Collier (2010: 94.1% satisfaction rating). Over half (51.9 %) say they plan to return next year. 12. This month's visitor group is younger (2009.• 49.2 years of age; 2010. 48.1 years of age), with the typical visitor parry's household income averaging $141,038. Research Data Services, Inc. - ii - September 2010 Visitor Profile © Copyright 2010. All Rigbts Reserved PCD - 10.15.10 www.KlazesGroup.com October 25, 2010 Staff Report Presentations VIII - 1 September 2010 Visitor Profile - Naples, Marco Island, Everglades 26 of 75 Naples, Marco Island, Everglades: September 2010 Visitor Profile Maples Marco Island Everglades . Research Data Services, Inc. - * - September 2010 Visitor Profile © Copyright 2010 All Rights Reserved. PCD — 10.15.10 www.KlajeesGroup.com October 25, 2010 Staff Report Presentations VIII - 1 September 2010 Visitor Profile - Naples, Marco Island, Everglades 27 of 75 Visitor Annual Year to Date %(A September % A Volume 2009 2009 2010 109/110 2009 2010 109/110 Visitors ( #) 1,338,800 1,031,100 1,062,300 +3.0 60,700 60,100 -1.0 Room Nights 1,985,930 1,537,030 1,584,110 +3.1 110,600 108,500 -1.9 Direct Exp. ($) $756,482,900 $595,416,100 $612,098,000 +2.8 $25,009,500 $25,314,100 +1.2 Visitor Origin YTD # of Visitors % A 2009 2010 109/10 September # of Visitors % d Rel % 2009 Rel % 2010 `091`10 Florida 396,330 399,946 +0.9 47.8% 29,015 46.4% 27,886 -3.9 Southeast 70,021 71,726 +2.4 5.9 3,581 7.0 4,207 +17.5 Northeast 202,410 214,299 +5.9 11.9 7,223 11.1 6,671 -7.6 Midwest 158,325 167,519 +5.8 8.4 5,099 8.7 5,229 +2.5 Canada 22,688 24,570 +8.3 0.8 485 1.3 781 +61.0 Europe 128,079 129,859 +1.4 18.8 11,412 19.6 11,780 +3.2 Markets of Opp. 53,247 54,381 +2.1 6.4 3,885 5.9 3,546 -8.7 Total 1,031,100 1,062,300 +3.0 100.0 60,700 100.0 60,100 -1.0 Occupancy Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. :Oct. : 'Nov, _ Dec. Occ.2008 67.4 %' 86.0%; 84.6%; 75.4%. 68.9%; 63.6%; 66.3%; 50.6% 39.2% 55.8 %; 62.1%; 62.3% Occ.2009 61.2 78.3 80,3 70.6 60.9 55.9 63.6 45.7 41.9 51.8 59.3 60.4 Occ.2010 68.0 81.6 83.3 75.8 62.3 57.8 60.7 43.7 41.1 A Pts. (109/110) +6.8 1 +3.3 +3.0 +5.2 +1.4 +1.9 -2.9 1 -2.0 -0.8 ADR 2008 $190.2 $266.0 $290.1 $232.8' $168.7 $139.9 ; $118.6. $110.0 $104.6 $117.8 $125.7' $160.6 ADR 2009 175.91 249.61 241.11 213.51 149.41 128.71 105.61 98.61 99.41 111.61 117.81 166.7 ADR 2010 162.5' 229.9 235.8 205.1: 145.9: 129.5' 107.4 94.8 101.5' A % (`091`10) -7.6% -7.9% -2.2% -3.9% -2.3%7+0. /. +1.7% -3.9% +2.1% RevPAR 2008 $128.2'$228.8; $245.4. $175.5 $116.2. $89.0 $78.61 $55.7' $41.0' $65.7 $78.1 $100.1 RevPAR 2009 1077T195.41 193.61 150.71 91.01 71.91 67.21 45.11 41.61 57.81 69.91 100.7 RevPAR 2010 110.5' 187.6. 196.4 ' 155.5' 90.9. 74.9 65.2' 41.4' 41.7' A % (109/110) +2.6% -4.0% 1 +1.4% +3.2% -0.1% +4.2% -3.0% -8.2% +0.2% Research Data Services, Inc. - 1 - September 2010 Visitor Profile © Copyright 2010. All Rights Reserved. PCD - 10.15.10 www.KlazesGroup.com September Visitor Origins (in Thousands) # 02009 p 2010 40.0 30.0 20.0 11.411.8 10.0 ',. 3.6 42 5.1 5.2 3.9 3.5 0.0 FL SE NE MW CAN EUR MO September 2010 Visitor Origins (%) 5.9 0 FL OSE 19 ONE ■MW •CAN 1.3 OEUR g; ■ Mo 100.0 80.0 60.0 40.0 20.0 0.0 150.0 125.0 100.0 75.0 50.0 25.0 0.0 Occupancy 02009 02010 46.4 July August September Room Rates 02009 p 2010 July Auqust September October 25, 2010 Staff Report Presentations VIII - 1 September 2010 Visitor Profile -- Naples, Marco Island, Everglades 28 of 75 September 2009 Transportation Mode September 2009 (Multiple Response) 60.0 Plane 50.3% Personal Car 49.7 Rental Car 44.1 Airport Deplaned (Base: Flew) 30.0 Southwest Florida International 60.0% Miami International 20.9 Orlando International /Sanford 10.0 Ft. Lauderdale International N/A Tampa International 3.5 September 2010 Transportation 02009 02010 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 SWFL Plane Personal Car Rental Airport Deplaned 02009 O 2010 D Mami Orlando Ft. Laud. Tampa Length of Stay in Collier County (Days) 02009 912010 Research Data Services, Inc. - 2 - September 2010 Visitor Profile © Copyright 2010. All Rights Reserved. PCD - 10.15.10 www.Kla ,-esGroup.com Days In Call ter September 2009 49.0% 60.0 48.6 45.1 50.0 77.9% 40.0 26.8 30.0 56.3% 20.0 23.3 10.0 10.9 6.2 5.5 0.0 3.2 First Visit to Collier County (% Yes) Transportation 02009 02010 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 SWFL Plane Personal Car Rental Airport Deplaned 02009 O 2010 D Mami Orlando Ft. Laud. Tampa Length of Stay in Collier County (Days) 02009 912010 Research Data Services, Inc. - 2 - September 2010 Visitor Profile © Copyright 2010. All Rights Reserved. PCD - 10.15.10 www.Kla ,-esGroup.com Days In Call ter September 2009 September 2010 Purpose of Trip (Multiple Response) VacationlWeekend Getaway 76.4% 77.9% Business Travelers /Conferences /Business Meetings 26.8 23.7 Special Event 5.6 7.0 Wedding /Honeymoon 7.1 6.2 Visit with Friends and Relatives 6.3 5.9 First Visit to Collier County (% Yes) 37.3% 33.6% First Visit to Florida (% Yes) 8.0% 6.7% Length of Stay in Collier County (# of days) 4.8 days 4.8 days Party Size (# of People) 2.4 people 2.4 people Satisfaction with Collier County Very Satisfied 87.5% 85.7% Satisfied 8_0 8_4 Satisfaction Level (Very Satisfied + Satisfied) 95.5% 94.1% Recommend Collier to Friends /Relatives Yes 94.3% 93.8% Transportation 02009 02010 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 SWFL Plane Personal Car Rental Airport Deplaned 02009 O 2010 D Mami Orlando Ft. Laud. Tampa Length of Stay in Collier County (Days) 02009 912010 Research Data Services, Inc. - 2 - September 2010 Visitor Profile © Copyright 2010. All Rights Reserved. PCD - 10.15.10 www.Kla ,-esGroup.com Days In Call ter October 25, 2010 Staff Report Presentations VIII - 1 September 2010 Visitor Profile -- Naples, Marco Island, Everglades 29 of 75 September 2009 September 2010 Activities Enjoyed in Area (Multiple Response) Beach Dining Out Relaxing Shopping Pool Reading Sunsets Swimming Sunning Sightseeing Bars /Nightlife Everglades Adventure /Nature Walking Visiting Friends /Relatives Golfing Expense Relative to Expectations More Expensive Less Expensive As Expected Don't Know Plan to Return (% Yes) To Local Area Next Year (Base: All Visitors) Average Age Head of Household (Years) Median Annual Household Income See /Read /Hear Collier Message (% Yes) Type of Message Seen (Multiple Response) Internet Television Newspaper Magazine Travel Guides/Visitor Guides /Brochures 75.1% 61.7 42.8 25.7 25.4 N/A N/A 22.6 N/A 13.1 N/A 11.2 12.4 12.2 11.4 10.9% 5.6 80.2 3.3 88.0% 56.0 49.2 $147,870 55.3% 73.5% 18.4 16.7 18.2 11.2 74.9% 67.8 47.3 29.5 28.1 19.0 19.0 17.5 17.5 17.6 16.2 14.8 14.1 11.5 8.4 Activities Enjoyed in Area (Top Five) % ❑ 2 009 02010 Beach Dining Relax Shop Pool See /Hear /Read Message Influenced by Message 02009 132010 ❑ 2009 p 2010 52.6% 75.9% 24.7 18.6 16.7 12.4 80.' 70. 60. 50. 40. 30. 20. 10. 0. Influenced by Collier Message Internet Tv Newspaper Magazine TGNG (Base: Respondents Reporting See /Read /Hear Message) 59.3% 57.1% Research Data Services, Inc. - 3 - September 2010 Visitor Profile © Copyright 2010. All Rights Reserved. PCD - 10.15.10 www.KlajeesGroup.com 02009 132010 October 25, 2010 Staff Report Presentations VIII - 1 September 2010 Visitor Profile -- Naples, Marco Island, Everglades 30 of 75 Third Quarter 2010 Word Cloud Branding: Research Data Services, Inc. - 4 - September 2010 Visitor Profile © Copyright 2010. All Rights Reserved. PCD — 10.15.10 www.Kla,-esGroup.com 11 n 0. t! RIF :jIIr:J III II: Ud 31C [G)Everglades, Naples Marco Is .nd- v Research Data Services, Inc. 2010 October 25, 2010 Staff Report Presentatic 32 of 75 Year 1 Visitor Profmile (777rough 500t&nbe) www.KlagesGrvup. com Research Data Services, Inc. 2O10 August IN 102,000 76,800 60,100 -3.5 Third Quarter 238,900 -2.4 a I t1 www.Kla2esGroup.com 11062,300 +3m0/1 'CJ Research Data Services, Inc. 2010 October 25, 2010 Impacts ff Report Pres of TouriSMof75 Year to Date,,,,,.2010 I First Quarter $444,012,345 +2.5 Second Quarter $312,8051,837 +53 1=1 I I I DIM Third Quarter Vag$ 1 1 www.KlaLgresGroun.com $71,320,345 -1.7 $46,756,269 -3.9 $37,743,323 +1.2 $155,819,937 -1.7 $912,638,119 +2w Research Data Services, Inc. 2010 Florida Southeast Northeast wea I M. ..a 70,021 202,410 158,325 22,688 128,079 71,726 214,299 167,519 24,570 129,859 US O.. Mkts 53,247 - TOTAL YTD 1,031J00 11062f3O October 25, 2010 Staff Report Presentati 35 of 75 +009 +2.4 +5.9 +5m8 +8.3 +1,4 +2.1 +3.O WWW.Klaa Group. com Research Data Services, Inc. 2010 January February March RDS ,er 25, 2010 Occupancy/ADR6R7 epo rt Presentations' 'gar to Date 20.10 Occupancy 2009 2010 61.2% 78.3% 80.3% off i 1' • 81.6% 83.3% %A +11.1% +4.2% +3.7% ADR 2009 2010 $175.9 $162.5 $249.6 $229.9 $241.1 $235.8 010 A -7.6% -7.9% -2.2% April 70.6% 75.8% +7.4% $213.5 $205.1 -3.9% May 60.9% 62.3% +2.3% $149.4 $145.9 -2.3% June 55.9% 57.8% +3.4% $128.7 $129.5 +0.6% July 63.6% August 45.7% September 41.9% www.Kla,a Group.com 60.7% 43.7% 41.1% -4.6% -4.4% -1.9% $105.6 $107.4 +1.7% $98.6 $94.8 -3.9% $99.4 $101.5 +2.1% �� Research Data Services, Inn. 2010 October 25, 2010 Staff Report Presentatii 37 of 75 S e -PE& te wiftin b e r 2 UA06k 10 visl�tol All Prorlle, WWW.Kla,a s irou com p Research Data Services, Inc. 2010 October 25, 2010 H/m/Cport Presentations Number o September 60,700 WWW.Kla —eesGroup. com September 60,100 0 Research. Data Services, Inc. 2010 $37,289,165 www.KlaLyesGroup.com Septembev .4 $37,743,323 0 +1.2 «� Research Data Services, Inc. 2010 Florida . . Europe US • . Mkts 3 www.Kla,esGroup. com 31581 41207 + 17.5 71223 61671 -7.6 51099 51229 +2.5 485 781 +61.0 11,412 11,780 +3.2 31885 31 -— �4� 60,100 -1. Research Data Services, Inc. 20.10 pi 50.0 40.0 30.0 20.0 10.0 Ll 2009 ❑ New Market Share www.Klaa sGroup. eo 2010 Ll Gain from FL ` Research Data Services, Inc. 2010 Vacation/ Getaway Business /Conferences /Business Mtgs Wedding/ Honeymoon Visit with Friends/ Relatives www.Kla,esGroup. com 76.4% 26.8 5.6 7.1 77.9% 23.7 7.0 6.2 80.0 70.0 60.0 50.0 %40.0 30.0 20.0 10.0 0.0 www.Kla .eesGroup.com Research Data Services, Inc. 2010 October 25, 2010 fiL AM Staff Report Prese atic Aill"Aports ot U%eplanumc:[I'', 4�w(e, mber www.Klaa sGroup. com Research Data Services, Inc. 2010 Cl 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 W W W. Kl a a s Gro up. COm `�' Research Data Services, Inc. 2010 An LTM rera 0 mm! Would Recommend a, More Expensive --Im � m - I&& - : Ke,T"rn www.Klaje Group. com ON 01 I. � October 25, 2010 1 Staff Report Presentations ns 95.5% 94,30/o 10.9% 49,30/o S'- e p 94,10/o 93,80/o 10.7% �: 51.9% i Research Data Services, Inc. 2010 Average Age/Median www.Klaa Group. com Se, tember 2009 w $y 49.2 $147,870 October 25, 2010 Staff Report Presentations ricome fir. Septembe 48.1 $141,038-1 Research Data Services, Inc. 2010 ow October 25, 2010 Stif Report Presentations VIII - 1 4 f 75 W W W. KI a aes Gro up. co m C'�" Research Data Services, Inc. 2010 Naples Marco Island Everglades CVB Measurement Dashboard September 2010 LM = vs. last month i LY = vs. last year 1B= vs. Industry Benchmarks I B = vs. 2009 baseline ENGAGEMENT LY IB B Time on Site: 5.29 5.33 5.16 5.39 Minutes Bounce Rate: 37% 35% 33.0% 35% of Home Page Bounce Rate: 48% 46% 45.3% 55.5% Overall ACTIVITY LM LY 19,050 Visits 28% 11 % 81,691 Page Views 20% 26% 297,672 Visits Year -to -Date (vs. 265,564 visits in 2009) 1,518,682 Page Views Year -to -Date (vs. 1,228,469 in 2009) t0iiiMilESMEdia, October 25, 2010 Staff Report Presentations VIII - axles 50 of 75 Marco, Island Everglades Good Not Significant - Needs Attention 0 — 12% change 13% or higher change SIGNALS OF INTENT TO TRAVEL (SIT) Total conversions 13.3% 10,867 of total page views Signals of Intent to Travel See breakdown below SIT BREAKDOWN LM LY Guide Orders: 328 -6% +42% Newsletter Signup: 86 -13% +8% Deals Page views: 4,852 -53% +79% Stay in Paradise Listings Views: 1,982 -19% -90% Download Guide Link: 133 -1R% -41% Summer Site Click Here: 69 -66% -68/ Summer Site Book Direct: 209 -50% -27% Discover Site Click Here: 12 -67/o N/A Discover Site Book Direct: 43 -69% N/A BookDirectT" Searches: 1,542 -18% N/A BookDirectT" Clicks: 1,611 -32% N/A MOST REQUESTED PAGES 1. Home 2. Events Calendar /Current Events 3. Find Your Summer Paradise 4. Stay /Accommodation Listings /Hotel Accommodations 5. Events Calendar Swamp Walk Event Details SOURCES OF TRAFFIC 27% (#* MHES E 0 Search Engines Baseline average October 25, 2010 Staff Report Presentations VIII - a Marco Island 51 of 75 Everglades CAMPAIGN RESPONSE 1,147 6.0% Total Responses Percent of total visits VISITORS BY STATE percentages for LM 2009: El Campaigns 5,387 -35% Search Engines: ❑Typed URL/ 41% Bookmarked Campaigns: ■ Other Referrals 5% -31% Other: 4. New York: 54% October 25, 2010 Staff Report Presentations VIII - a Marco Island 51 of 75 Everglades CAMPAIGN RESPONSE 1,147 6.0% Total Responses Percent of total visits VISITORS BY STATE LM LY 1. Florida: 5,387 -35% +4% 2. New Jersey: 1,140 -29% -10% 3. Virginia: 969 -31% -6% 4. New York: 624 -31% -23 °% S. Georgia: 614 27% -9% Visits — 2008 -2010 so,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 October 25, 2010 Staff Report Presentations VIII - Maples 52 of 75 iarco Island Everglades Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Visits by Day for September 1,200 1,000 800 600 400 200 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 2008 2009 -2010 September Top 10 Markets for Month Top Ten DMAs Visitors Orlando 1,736 Miami 1,428 Washington D.C. 1,121 Philadelphia 1,052 Fort Myers /Naples 999 Tampa 804 New York City 762 Atlanta 577 Chicago 42S Dallas /Ft. Worth 317 International LM LY USA 14,085 International: 2,328 Unique Visits for Month Canada 610 -7% -16% Germany 331 °- � ,V UK 502 -23% -38% Sweden 39 +11% -45% France 56 -8% -34% 4000 3500 3000 2500 2000 1500 1000 500 0 October 25, 2010 Staff Report Presentations VIII - 'aples 53 of 75 Marco Island Everglades Jan Feb Mar Apr MayJune July Aug Sept Oct Nov Dec UK Canada Germany >Sweden France Top Internal Search Terms Content Report 2% weather 9 marco island 4 airboats 3 ba rs 3 diving 3 October 25, 2010 'aples Staff Report Presentations VIII - Marco Island 54 of 75 Everglades u -1111 C -- Attractions: 24% Arts & Culture: 2% oBeaches & Parks: 6% ■Boating & Watersports: 6% ■ Dining: 19% ®Family Fun: 4% ■Fishing: 7% o Golf: 6% History & Heritage: 2% oNature & Wildlife: 5% ❑Shopping & Spas: 23% DMO Competition - Quantcast Paradisecoast.com Vi sitSt PeteClea rwater. co m Sarasotafl.org Fort Myers-Sa n i bel.com Daily People 4/8110 - 10/4/10 &OK no E10 U0 9 October 25, 2010 T�Iaples Staff Report Presentations Vill Marco Island 55 of 75 Everglades — Drectly Mea&ured ..... Hough Uweiate May Jun Jul Aug Sep ParadiseCoast.com PaImBeachFL.com Fla-Keys.com Daytona Beach.com 17,932 19,500 59,000 43,200 October 25. 2030 ai Sales Marketing TECHNOLOGIES Areakthraugh kesuits from the lntemrt October 25, 2010 Vill - 1 Q�3 Impressions Chance Clicks Chi CTR Chi Avg. position Cha,,; w.° a, l s florl a 40.500 720 -18% 2�,' +-04 0 -1 t, al 27 101 t 2° 11 - ,5° °``,. rarc0 island flOrlcla 12.100 140 -; 1 +-0-6 1,- + -1.0 marc0 Island 0,100 + - tiab % 73 +-57% 1% 27 +40 ,s naples fl 8n100 110 +_3 1% + -0 "7 7.2 family fun 5.,400 t 23 °,'O' 58 t 01 1 % 5.2 t 0 naples. fl 4.400 +-19% 58 +-36% 1% -0. 7. +-0-3 marcc� lslantl Motels 2,900 + _3 7 + 0 3% 0 � .9 0,6 naple 2 -000 _ 8.8 t 0.3 amerlcarl patriot Ootar�ags 2.400 /} �y 5.3 jpjj Sales & Marketing TECHNOLOGIES C LOGIES greokthrough Results from the Internet October 25, 2010 m October 25, 2010 �►# �q ► Marketing TECHNOLOGIES 81fokthtough Naples, Marco Island, Everglades CVB Request Summary by Source For the month of September 2009 Friend/Relative 76 Travel Agents i 0y— Golf Guide_ 6,604 CVB Office 21 Website 11,378 TV 334 Travel Agent 183 Other/Unknown 18� October 25, 2010 Staff Report Presentations V111 - 1 63 of 75 Magazine 31,118 '61al Inquiries: 64,102 Newspaper 14,100 Friend"Relative 7 O'V B Office 1 :r lebsite 248�TV Travel Agent 3 Other/Unknown E Newspaper_ 1 Naples, Marco Island, Everglades CVB Request Summary by Source For the month of September 2010 October 25, 2010 Staff Report Presentations VIII - 1 64 of 75 Magazine 9445 Total Inquiries: 1.213 Niche Markets (EOO) 186 October 25, 2010 Staff Report Presentations VIII - 1 65 of 75 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets For the month of September 2010 Niche Markets Bridal Honevi-no n j 556 Total Inquiries: 742 Consumer Directories 138 Consumer Newspape 1 Consumer Magazine<_ 65 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of September 2010 October 25, 2010 Staff Report Presentations Vill - 1 66 of 75 Consumer E t-Jarketing 246 Total Inquiries: 450 CVB Offic 1 Websil 10,47 T 33 Travel Ages 17 Other'Unkrim 13 Newspap, 12,894 Naples, Marco Island, Everglades CVB Request Summary by Source Year to Date 2010 October 25, 2010 Staff Report Presentations VIII - 1 67 of 75 Golf Guide 0,359 Travel Agents 105 Friend.'Relative 54 :al Inquiries: 58,112 1,,4agazine 27,573 October 25, 2010 Staff Report Presentations VIII - 1 Inquiries — Leading 4 Countribs 2009 USA Brazil Canada Portugal September 2010 2010 USA Canada Brazil Portugal Inquiries - Leading 6 States September 2010 2009 California New York Georgia Florida Texas Illinois October 25, 2010 Staff Report Presentations VIII - 1 69 of 75 2010 Florida Ohio New York Illinois Pennsylvania Texas October 25, 2010 Staff Report Presentations VIII - 1 Collier County CVB 70 of 75 Inquiries by Type Calendar Year September 2010 Y=T=D Phone Publications Web site Info @ParadiseCoast 176 1,999 1,320 30,088 246 4,659 1 25 October 25, 2010 Staff Report Presentations VIII - 1 Misc. CVB Services 71 of 75 Calendar Year September 2010 Y=T=D Hotel Bookings 3 74 Info Ctr Shipments 1,350 28,900 Editorial Gen Calls 55 509 Mtg Planner Calls 0 4 Storm Info Calls 0 8 Storm Accommodations 0 0 Sports Council 2 31 Live Chat by Page September 2010 October 25, 2010 Staff Report Presentations VIII - 1 72 of 75 BY PAG E Page # of chats Minutes Min /Chat Home Pa a 10 52.3 5.2 Order a Guide 1 6.0 6.0 Stay in Paradise 1 15.0 15.0 Things to Do -Main 4 13.0 3.3 I-rotals 16 86.4 5.4 October 25, 2010 Staff Report Presentations VIII - 1 73 of 75 Live Chat by Topic September 2010 By To is Topic # of chats Minutes Min /Chat Airport 1 1.1 1.1 Attractions 2 7.4 3.7 Charters and Tours 1 4.3 4.3 Dining & Nightlife 1 13.4 13.4 Events & Festivals 2 6.4 3.2 Family 1 15.0 15.0 M isc. 4 23.1 5.8 Transportation 1 5.1 5.1 Visitor's Guide 3 10.5 3.5 Misc Services September 2010 Publication Golf Guide Other Golf Play FL Golf Play FL Golf - UK Golf Guide Total: Meeting Planners Meeting Planner Kit Meeting Planners Total: Promotions Summer VIP Promotions Total: Travel Agents Other/Unknown Travel Agents Total: Total Fulfilled via Mail from Phase V: MONTH 0 26 0 26 5 5 2 2 1 1 34 YTD 0 7,405 0 7,405 97 1,238 32 32 9 1,798 10,582 October 25, 2010 Staff Report Presentations VIII - 1 74 of 75 % OF TOTAL 69.98% 11.70% 0.30% 16.99% October 25, 2010 Staff Report Presentations VIII - 2 1 of 17 'rut s Xbrco i�t�nct i= wrti�Rl.alca a DIRECTOR'S DEPORT ACTIVITIES • Visit Florida Board of Directors & Tourism Commission Meetings- Orlando • Follow up meetings with Scandinavia Tours investors • Meetings with EDC and Chamber on joint marketing efforts • e- Tourism Summit- New York City • Meetings with Stakeholder groups on long term funding solution • FACVB Annual Meeting- Gainesville SALES DEPARTMENT- Debi Dellenedetto and ,lennifer Leslie Industry Relations - Sales • MLT Travel Agent Show, St. Paul Minnesota exhibited to 1,600 Travel agents and 75 contacts — Delta Vacations • Boston Sales Calls with Partners 22 calls made • MPISEC — Attended Meeting Professional International South East Chapter annual meeting Miami New Product Development • Allegiant Air — contracted 5 new hotels and 3 new outbound cities • Meeting Planner Fam planning Oct. 18 -21 18 planners in attendance • Georgia Meeting Professionals International Bid to host 2011 SEA conference — would bring 75 Meeting planners to destination • Meetings South —Focus Live event bid to host 2011- would bring 30 Meeting planners to destination • Webinar — Spin Planners.com October 25, 2010 Staff Report Presentations VIII - 2 2of17 'walk. \Larccrttixn <i Promotions • 2011 VIP • 2011 Meeting Planner Marketing tools plan on website RFP's and Booked Business 8 RFP's sent out through Idss to Partners • 2,340 potential room nights MPI SEC Meeting booked for December board meeting and the Chapter meeting at the Naples Bay Resort for Dec. 6 &7, 2010. This will bring several Meeting Planners Collier County and an opportunity for a site with this hotel and destination review. PUBLIC RELATIONS & COMMUNICATIONS- JoNell Modvs & ingcla Aline Projects: Oil Spill Communications Travelers Update /Beach Conditions Page — Transitioned page to retain positive news but remove intensive details related to the oil spill. Now updated on an as- needed basis Storm Communications Went into readiness mode prior to Hurricane Paula. Did not need to activate emergency Web module or hotel vacancy surveys as the storm turned south of Cuba away from our area. Conferences & Missions JoNell Modys attended the annual Florida Governor's Conference on Tourism and met with travel editors from several top publications, including Southern Living, Coastal Living and Meetings South, as well as attending educational sessions and the annual Flagler Awards. JoNell Modys attended the Adventure Travel Trade Association World Summit and met with top journalists from National Geographic Traveler, Away.com, Travel + Leisure and top travel freelance writers and bloggers. Maria Sabale of BCF attended the VISIT FLORIDA New York Media Reception October 5 and met with multiple top travel media writers and editors. October 25, 2010 Staff Report Presentations VIII - 2 3of17 `a{kcx 1tut t) h6nd JoNell Modys attended the University of Florida Tourism Crisis Institute. JoNell Modys attended the Florida Association of Convention & Visitors Bureaus annual conference. 2011 Visitors Guide Extensive copy edits by JoNell Modys. Provided many photos from our library; sought approval on an Alan Maltz image; and sent many queries out to partners featured in editorial that required sourcing of photos. Video Completed editing of two new Adventures in Paradise video series episodes (Vanderbilt Beach and Downtown Shopping). Shot footage to be used in another upcoming edition (stone crab season). Alan Maltz Journey Through Paradise Project Shot b -roll footage of Alan working on shooting images of stone crab boat returning to dock for use in upcoming Journey Through Paradise Webisode. New Media Monitoring and Analysis System Continued training on new contact management, monitoring system for print, Internet and broadcast, and coverage analysis. Media Relations Story Pitches and Info Submissions JoNell Modys pitched Miami Herald outdoor writer on doing a story about the Florida Panther National Wildlife Refuge. Arranged trip with biologist through the Friends of the Panther Refuge. Story ran Oct. 10. Also pitched the writer about the annual Florida Panther bicycle trip in Big Cypress, held in March and will continue to follow up on that opportunity. BCF pitched Smart Money regarding travel deals based on a media lead. BCF pitched Travel Girl Magazine regarding culinary food events based on a media lead. BCF pitched Stretch the One Income Dollar on vacation and travel opportunities, based on a media lead. October 25, 2010 Staff Report Presentations VIII - 2 4of17 NIAf4tN ti AM0laland Press in Destination Terry Zinn — freelance writer from Oklahoma with several top publication outlets, visited Oct. 6- 10 and was escorted by Angela Aline during destination activities. Jason Nixon — Delta Sky correspondent and freelance writer, visited Sept. 21 -22. He has requested photography of SeaSalt Naples based on his meal experience there. Possible publication date of Spring 2011. Peter Koch — AirTran Go magazine writer, visited in late October. BCF met with editor at recent VISIT FLORIDA New York media reception and discussed story based on the legend of the Skunk Ape, as well as several other wildlife watching opportunities. Upcoming FAMS in planning process: November or December TBD — Michael McCarthy, editor of Washington Flyer, attempting to schedule visit to include outdoor adventures either November of December. Angela Aline is coordinating the following international FAM visits: October 19 — 22: Antonia Steffens, USA bureau chief, Frau im Spiegel (Germany's equivalent to People magazine), and west coast correspondent for VOGUE. October 26 — 30: Adrian Phillips, journalist on assignment from the Independent on Sunday, a large national UK newspaper with a weekly circulation of 155,565. November 5 — 8: Jean - Francois Legare, senior editor EnRoute magazine in Canada. Read by more than 1 million people each month. November 1 — 8: Corinna Streng, freelance journalist for German daily newspaper, Rhein - Neckar- Zeitung, circulation 301,245. Mid - December (dates to be clarified): Louise Gaboury, journalist with Bel -Age, leading 50+ French - Canadian magazine, circulation over 130,000. January 7 — 9, 2011: Britt Heudorf, writer for "Magazin Exclusive" of Germany. Circulation of 35,000 per month. News Releases Release about the two Henry Awards and additional finalist awards from this year's Florida Governor's Conference on Tourism Release distributed nationally and through Paradise Connection media a -news about the start of the annual Stone Crab Season. Release in development for release early November about Fall and Winter what's new, festivals and events, deals and more. October 25, 2010 Staff Report Presentations VIII - 2 5of17 w:.�{i �lsrcc�isdan�i Recent Publicity Highlights Miami Herald — Panthers, orchids `environment watchdogs' October 10. Result of CVB story pitch and arranged tour. Media Ad Value: $5,182.50 (Miami, Broward and Internet editions). Miami Herald — 5 Great places to canoe or kayak in South Florida. October 13. Round up story based on previous trip — CVB discussed this with writer prior to publication. Media Ad Value: $3,149.69. Miami Herald — Eating our way across the Sunshine State. October 10. Round up story about great Florida food favorites. Mentions stone crab claws in Everglades City. Media Ad Value: $3,553.17. Travel 50 & Beyond — Vacation Homes. October 1. Story profiles John and Delores Story who finally settled in Naples, Fla. after vacationing in the area for many years. Media Ad Value: $6,208.53. Travel + Leisure — Exploring Florida's Everglades. CVB worked with writer Tom Austin several years ago on this story and assisted with itinerary stops and arrangements. Story then was delayed and then released in October 2010 issue. Media Ad Value: $7,887.74 Motor Boating — Winter warm ups. October 1. Story is a round up of great places to boat to and tie up in the winter months. Profile on Naples, Marco Island and Everglades City, mentions town features, Keewaydin, anchorages, day trips, etc. Media Ad Value: $8,207.69 Awards The CVB was awarded two top Henry awards and four other finalist awards at the Flagler Awards. BCF prepared and submitted two HSMAI Adrian Award entries for the Paradise Coast Getaway Radio Promotion and the Florida's Paradise Coast Recovery Communications Campaign for the Deepwater Horizon Oil Spill. Social Media Ongoing Twitter and Facebook postings detailing destination news, area events, etc. October 25, 2010 Staff Report Presentations VIII - 2 6of17 ,',aplr. NIArko Wand FILM 014,IC4: — Ma(,aie I,IcCarty PRODUCTION NOTES • TLC /U.K. — tv episode • BBC - documentary • Beyond Productions — tv episode* WORKING LEADS • J. Jill catalogue — print • The Discovery Channel — TV pilot ■ ALL CURRENT PRODUCTION OPERATIONS • Issued film permits • VisionNet upload • Lead /inquiry response Monthly Revenue Tracking ■ Client Management Opened a production file for each inquiry • AFCI Case Study- developing topic for approval CC /CVB PR RFP Selection Committee • CVB Advisory Roundtable October 25, 2010 Staff Report Presentations VIII - 2 7of17 Xipt" Nilrtukt,And 1 °.vrrtaeicc ._' MEDIA ■ Ft. Myers News -Press ■ Gulfshore Business Review MEETINGS ■ Sky Angel ■ NIF Festival SPORT ('01!N II. — Ral')h Prvor & Nicole. Curran September Activity: Type of Total Rm. Date of Event Name of Event Location Event Nights September 17 -19, Youth USSSA Labor Day NCRP (Minimal rm. 2010 Baseball Classic Nights) September 24 -26, Girls Softball Early Fall Signature NCRP TBA: 2010 Showcase @ 15 teams total September 25 -26, BMX Biking SSA Summer Series Golden Gate TBA: 2010 State Qualifier Community Center 150 riders on Sat; 100 Sunday October 25, 2010 Staff Report Presentations VIII - 2 8of17 **i ti f� le��rn t October Activity: Date of Event Type of Event Name of Event Location Total Rm. Nights October 9 -10, w s. NSA Naples Youth Soccer NCRP TBA: 2010 Youth Soccer Club Shark Shootout Senior Softball Winter National Champ. Lee County/NCRP IWLCA College " deBeer Lacrosse Presidents @ 90 teams October 15 -17, Youth USSSA Halloween NCRP TBA: @ 25 2010 Baseball Battle of the Bats 2010 teams Resort Conference currently November 20 -21, Girls HS deBeer Lacrosse Presidents ' registered Upcoming Events in 2010: Date of Event Type of Event Name of Event Location November 6 -7, 2010 Adult Softball w s. NSA NCRP November 12 -14, Senior Softball USA 2010 Senior Softball Winter National Champ. Lee County/NCRP IWLCA College " deBeer Lacrosse Presidents November 17 -19, Ritz Carlton Golf 9 Coaches Cup Coaches Conference 2010 Resort Conference D1, 2, & 3 November 20 -21, Girls HS deBeer Lacrosse Presidents ' 2010 Lacrosse Cup Showcase Tourn. NCRP December 10 -12, 2010 Youth Baseball `d USSSA 3Annual NCRP Christmas Grand Slam October 25, 2010 Staff Report Presentations VIII - 2 9of17 Napki Nbrtoltbnd ()N,.I- A-('- UK KI1;1)RESEN TA TCVES HIGHLIGHT OF THE MONTH: Jamie Oliver consumer promotion launched UK nationwide, 10 September 2010 — featuring Paradise Coast ❑ Launched I Oth September 2010 — run for over one month period ❑ Banner on home page with link to competition page - average reach 253,989 unique users per month ❑ First general newsletter sent out on 19th September 2010, reaching 104,000 members ❑ Coverage on the food wise section, with a recipe from Baleen restaurant and link to the competition, 3rd September 2010 ❑ News section with information about the paradise Coast ❑ After competition ends — Funway Holidays to email special offer featuring Paradise Coast to all entries with the exception of the winner — date TBC. Visit Florida Tour Operator Advisory Luncheon, Thursday 30 September 2010, London. Attended this very successful event both tour operators and industry partners provided a brief market update. Overall the tour operator's bookings to Florida are up and they are generally feeling very positive about the destination moving forward. They commented, however, that the second quarter, which runs from April through to June 2011, will need to be monitor carefully to see if bookings to Florida are still on the rise. OMMAC provided a brief update, which touched on the success of the Paradise Promise and how well this has been received and highlighted our activities moving forward into the new financial year that would require partnership from our tour operator partners. Overall the feedback was very positive from both Industry and tour operator partners. October 25, 2010 Staff Report Presentations VIII - 2 10 of 17 tiartr ttartcatsland MARKET ACTIVITIES: Market Update Competition on two of the busiest transatlantic routes is set to intensify with Delta Airlines applying to run services from London's Heathrow airport to Boston and Miami. The US carrier's move follows the regulators' decision to allow British Airways (BA) and American Airlines to operate a joint business across the Atlantic. Delta in turn is now seeking permission from both the European Commission and US Department of Transportation to run twice -daily flights on the Boston and Miami routes. As a condition of being granted regulatory approval by the EU and the US, BA and American Airlines were required to surrender up to four slots to competitor airlines that were unable to secure them elsewhere. Rival airlines were expected to make a move for the routes, especially with the aviation industry showing signs of robust recovery in recent months. Delta, which was Gatwick- based, started operating flights from Heathrow in March 2008 following the Open Skies agreement between the EU and the US. Should it win approval, Delta will be operating 10 services a day. Miami is seen as a year- round route, especially with a large number of cruise passengers taking holidays in the Caribbean. "Delta's new service would provide more choices and competition for customers travelling between these important US cities and London, one of the most popular destinations in Europe for both business and leisure travellers," said Glen Hauenstein, the airline's executive vice president of network planning. • Orlando Tourism Bureau is launching a marketing campaign in the UK this autumn in association with its three major theme parks and four operator partners. Featuring the strapline `Orlando Makes Me Smile', the £1.3 million campaign will include TV, print and digital advertising. • Virgin Atlantic's first global marketing campaign, which launched in the US in May, has been extended to the UK. The airline said the £10m global initiative, would help `strengthen its recovery from recession'. The campaign is designed to build Virgin Atlantic's brand presence worldwide and stimulate increased demand for travel both to and from the UK. `Your Airline's Either Got it or it Hasn't', created by RKCR/Y &R, features a series of print, outdoor and online adverts promoting Virgin Atlantic's Upper Class, bringing to October 25, 2010 Staff Report Presentations VIII - 2 11 of 17 life the product's `glamour, style and comfort'. Paul Dickinson, the airline's director of sales and marketing, said: `People always tell us that there is something special and different about travelling with Virgin Atlantic and this campaign was designed to illustrate that certain magic ingredient that sets us apart from the competition. Virgin Group has announced it has formed a partnership to spend as much as $500 million on high -end hotels over the next three years, banking on brand recognition to lure affluent clients. Virgin Hotels, intended as a four -star chain, will cater to high income, well - educations, metropolitan creative class' customers, according to a brochure on its website detailing plans for the venture. The company is seeking hotel sites in such North America cities as New York, Miami, San Francisco, Boston, Los Angeles and plans to expand globally later. Virgin plans to have up to 25 hotels within a decade. Upcoming Events: 1 VUSA Ireland Workshop, Dublin, 1St October 2010 2 Visit Florida Partners meeting & Luncheon Dublin, 1St October 2010 3 Tour America Consumer Event, 3` October 2010 4 ABTA Travel Convention, Malta, 18 — 20 October 2010 5 WTM — London, 8t — l I th November 2010 6 Race to Paradise Coast, early December 2010 date TBC Completed Inquires: via phone /email: 148 Literature mailed out: 563 Visitor guides (Aug / Sept ) October 25, 2010 Staff Report Presentations VIII - 2 12 of 17 !�.cs !1istCt7lvidAA�l Estimated Value Summary of Leads/ Activity: Lead / Activity Value $ Potential Room Nights Economic Impact $ 1 V Fl Tour Operator Luncheon 80,000 4,800,000. 2 Jamie Oliver promotion (estimated) 40,000 1,600 48,000 DIAMONDS- EUROPEAN REPRESENTATIVES Tour Operator Activities Confirmed and produced cooperation with TUI Germany for a 1 page feature in "TUI News" in September (travel agent magazine, please find copy attached) Confirmed and produced joint marketing coop with TUI for inclusion in the long -haul- destination end consumer mailing to 25,000 selected TUI clients sent out in September 2010. (please find copy attached) Secured feature of mailing page with additional Naples logo on TUI online platform "TUI newsnet ", accessed by 30.000 agents; this was free of charge for us • Negotiated inclusion of VIP pass in German tour operator Canusa "Bonus Card" program; this is a card that gives added value to all of Canusa client bookings, FOC advertising! Featured online since Jul 28, 2010. • Secured product meeting with the following tour operators in the Netherlands for October: TUI Netherlands, Oad Reizen, Exit Reizen, American Vacations, Travel Trend • Dertour/Meiers Weltreisen: secured service team training for October 12, 2010 • 220 RN booked on the joint promotion with America Unlimited and Travel Zoo; a very good result according to Timo Kohlenberg. (please see further details under "TO activities ") October 25, 2010 Staff Report Presentations VIII - 2 13 of 17 Napk% lIAR a II IAnd • Joint promotion with Skytours resulted in an increase of approx. 100 RN for the summer months compared to the same period last year (please see further details under "TO activities ") • Secured destination visit for product manager Stefan Finke with Meso Reisen (niche TO) in September (please see further details under "Event activities "), inclusion of the destination in their 2011 secured. (please see details under "TO Activities ") Travel Agent Activity • Sales calls in July: total of 6 personal visits to travel agents in Germany, Switzerland, Austria, Netherlands • Sales calls in August: total of 38 personal visits to travel agents in Germany, Switzerland, Austria, Netherlands • Sales calls in September: total of 38 personal visits to travel agents in Germany, Switzerland, Austria, Netherlands • Educated 27 travel agents at the dinner event in Crailsheim, Southern Germany, which was part of the Thomas Cook roadshow "Neue Winterwelten" (please see details under "TA activities "). • Held sales training for a total of 28 agents from the Kuoni Netherlands reservation team in the head office in Amsterdam. (please see details under "TA activities ") • Secured sales trainings with the following tour operators in the Netherlands for October: TUI Netherlands, Oad Reizen and Exit Reizen. EVENTS • Roadshows • Educated 421 agents at Meiers Weltreisen Roadshow in August; (please see details in "Event activities ") • Exhibitions • Visit USA: completed registration for consumer fairs in 2011(CMT Stuttgart, f.r.e.e. in Munich, brochure distribution for Reisen Hamburg and Touristik and Caravaning Leipzig) October 25, 2010 Staff Report Presentations VIII - 2 14 of 17 N'.i fJC1 1SArt {] klAnd E vv rtaa fcs • Travel Aizent Functions • registered for VUSA Austria seminar in February 2011, including special destination training session • registered for VUSA Germany seminar in Seeheim, October 30 MEDIA • Press inquiries • Assisted in 3 press inquiries, see entry under Media • Functions • Registered for VUSA media networking event taking place on November 30, 2010 in Munich • Paradise Ads • Completed changes to the current TO page of German Website ADMINISTRATIVE /OTHER • Brochure fulfillment • Inquiries generated through website: none to report • brochure fulfillment consumer: 5 (July: 0, August: 2, September 3) • Brochure fulfillment TA: 4 (July: 0, August 2, September 2) Booking Assistance • Provided travel agent Daniela Mager from travel agency "Hempel" with information and insider tips on Naples for her personal holiday in September. She will stay 2 nights at the Trianon, booked through TUI. October 25, 2010 Staff Report Presentations VIII - 2 15 of 17 'tia i, MArr 1) 102nd t.vvrgta k--. Sales Training • Kuoni training in NL • held sales training for a total of 28 agents from the Kuoni Netherlands reservation team in the head office in Amsterdam on August 26, 2010. The training was part of a Florida evening that DiaMonde organized with Frank ten Cate, Product Manager. All of the agents brought food and beverages with them; so all in all it was a cozy evening with a learning effect. It was an exclusive presentation of DiaMonde, no other partners were involved. Introduced the VIP Card as well which resulted in the request of sending Kuoni some hard copies to include them in the travel documents for Florida trips. We fulfilled this request from our office. Dinner Events • Thomas Cook Event, Crailsheim • Date: August 17, 2010 • City: Crailsheim (Southern Germany) • Location: Stadthotel Crailsheim • Number of attendees: 27 travel agents • Participating partners: Florida Keys and Jardin Tecina Hotel (La Gomera). • Feedback: It was an evening function and part of the Thomas Cook roadshow presenting their winter portfolio. Each partner had a presentation slot of 10 minutes. All of the presentations were held in one block before the dinner. In general it was a good opportunity to approach a small sized group of travel agents, however there is still potential for improvement in organization from the Thomas Cook side including timing of the presentations and location choice. Therefore we would suggest focusing on other events next year. October 25, 2010 Staff Report Presentations VIII - 2 16 of 17 Napki. StArcra 141nd SUMMARY OF EVENT ACTIVITIES Roadshows • MWR Roadshow • Prepared a tailor made presentation for this event. • Date: July 19 -23, 2010 • Cities: Dortmund, Cologne, Wiesbaden, Munich, Berlin • Locations: Hilton Dortmund, Hilton Cologne, Radisson Blue, Schwarzer Bock Hotel Wiesbaden, Hilton Munich, The Westin Grand Berlin • Number of attendees: in total 421 (Dortmund: 82, Cologne: 88, Wiesbaden: 61, Munich: 103, Berlin: 87) • Participating Florida partners: Orlando Flex Ticket / Universal Studios & SeaWorld • Feedback: The event took place at day time and in workshop style. There were 5 different workshops: North America, Caribbean, Asia, South Africa and Educational Trip. The agents, divided in groups of 15 -20 people, visited each workshop in rotation with coffee and lunch breaks in between. Each workshop was assigned to one of 5 senses; the North America workshop had hearing, that's why we included some typical sounds, i.e. from sea and nature, in our presentation. For each group there was one hour presentation out of which we had 15 minutes presentation time. • All attendees were provided with a questionnaire including questions on the Naples area that were answered during the presentation. At the end of each day, Meier's Weltreisen drew winners from the completed questionnaires. We provided 3 hotel vouchers a 2 nights in Inn on Fifth, La Playa and Bellasera. • Furthermore all attendees received the German Visitors Guide. • The agents also answered a feed -back questionnaire which lead to a positive feedback for all functions. • All in all it was a good opportunity to intensely present and train on the Naples are and in small sized groups of interested agents. Therefore we would suggest taking part in this kind of workshop again in case it will be repeated. October 25, 2010 Staff Report Presentations VIII - 2 17 of 17 N kcx Martolxtantl t•.xrricx , Fam Trips • Assisted Stefan Finke, PM of German niche tour operator Meso Reisen with the setting of his itinerary for a personal fam in September; he received several offers from different partners in Naples and will do "Captain Doug Airboat tour" and a "Princess Cruise "; Workshops • Ongoing preparation and organization of GoWest Seminar with Meier's Weltreisen in Orlando in November Mailings • Mailing to total of 848 TAs with update on oil spill situation (please find copy attached) Sent out a mailing via e-mail with oil spill update to 389 travel agents (contacts from Meier's Weltreisen Roadshow) August 04, 2010 (same format as above!) Visitor Center Activity Jan Feb Mar Apr May June July Aug Sept TO Big Cypress Welcome Center N/A N/A 3,808 4,099 2,512 1,890 2,094 1,859 1,362 17,624 Oasis 15,205 17,597 17,085 8,870 6,129 3,954 4,997 3,744 j 2,979 80,560 Downtown 3,626 5,666 4,631 3,057 1,892 1,126 1,286 1,137 937 23,358 Everglades 2,926 3,477 4,047 2,850 1,595 1,355 2,272 1,247 774 20,543 Immokal 45 55 52 47 44 50 55 47 120 515 Marco 1,353 1,449 1,467 1,045 441 595 588 646 357 7,941 Naples 600 3,761 5,051 2,747 2,263 2,057 1,896 1,871 1,700 21,946 3rd Conc 658 658 TOTAL 23755 32005 36,141 22,715 14,876 11,027 13,188 10,551 8,887 173,145 Copyright ©2008 iDSS. All Rights Reserved. Printed: 10/13/2010 Page: 1 of 1 October 25, 2010 Naples, Marco Island, Everglades CVB 1 of 34 SALES REPORT EXECUTIVE SUMMARY 9/11/2010 - 10113/2010 CURRENT TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 75 7,752 3,071,588 32,724 318 Total: 75 7,752 3,071,588 32,724 318 LEADS SENT Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 8 590 455,750 2,340 0 Total: 8 590 455,750 2,340 0 TURNED LOST Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 8 1,055 311,935 2,485 0 Total: 8 1,055 311,935 2,485 0 TURNED TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 9 590 455,750 2,340 0 Total: 9 590 455,750 2,340 0 Report Total: 100 9,987 4,295,023 39,889 318 Copyright ©2008 iDSS. All Rights Reserved. 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O 4.. ❑ O O b C C E 00 _ Na3 N > {A ¢ FS Vl cl V .L ai rC. .� r0. r0. w T r- C 72 Ci y y O yE E C ¢ v U .2 c7� z� H 3 U) w w w¢ D. w¢ w¢ wU 7k� j �§ (� a C) /§ & q / \t ° k R w )i (� � 2 ■ 7 § e D � D a 2 § � }) &� ƒ 4 k 2 ./ w § \ & | \ ) --7 o o c = c } \ \ \ 5 ` ' / \ 0 \ )\ ) $ $\ ) ) ) W. ) \ > \ j Lu \ \_ UJ ) § \ m V) � � - \ u \ ) \c\ / / u /§i ƒ./ _ , / § � rl CD \ / CD CA Ic \ \ \ 2 \ \ / 2 ) § �( , u CD CD _ _ _ / \ } \ \ \ 5 ` ' / \ 0 \ )\ ) $ $\ ) ) ) W. ) \ > \ j Lu \ \_ UJ ) § \ m V) � � - \ u \ ) \c\ / / u /§i ƒ./ _ , / § � rl CD \ / CD CA Ic \ \ \ 2 \ \ / 2 ) § �( , u CD CD } \ \ \ 5 ` ' / \ 0 \ )\ ) $ $\ ) ) ) W. ) \ > \ j Lu \ \_ UJ ) § \ m V) � � - \ u \ ) \c\ / / u /§i ƒ./ _ , / § � rl CD \ / CD CA Ic \ \ \ 2 \ \ / 2 ) § �( , u Octobef , 10.I Naples, Marco Island, Everglades CVB Detailed $ taff Reports Ix Task Report 8 of 34 Created - Between 9/11/2010 - 10/13/2010 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 9/17/2010 The Junior league of Tampa sent rfp to partner Open 10/17/2010 Tracie Domino sent rfp to hotels for group 9/17/2010 The Bankruptcy Bar Association Sales - Assisted Mtg Closed 9/17/2010 9/17/2010 Debi DeBenedetto 9/24/2010 Planner Laura Silverman 9/24/2010 9/24/2010 Debi DeBenedetto check to see if planner needs any collateral or destination assistance 9/22/2010 Cato Institute Sales - Assisted Mtg Open 10/2/2010 Planner Allison Horton check to see if the planner needs collateral or destination information 9/24/2010 Dionex Corporation General - Followup Call Open 10/24/2010 10/8/2010 World Events sent rfp to partner Closed 10/8/2010 10/8/2010 Debi DeBenedetto Amy Connelly sent Rfp to hotels and DMC team build and offsites 10/12/2010 American Academy of Pediatrics General - Followup Call Open 11/12/2010 Shawn Torre seeifbooked 10/12/2010 American Academy of Pediatrics sent rfp to partner Closed 10/12/2010 10/12/2010 Debi DeBenedetto Task is assigned to multiple people Printed: 10/13/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 1 of 4 see if Angie got rates Nov training Dionex 9/24/2010 Dionex Corporation sent rfp to partner Closed 9/24/2010 9/24/2010 Debi DeBenedetto Angie Jinks sent Dionex rfp for Nov 10 sales training to hotels 9/24/2010 HelmsBriscoe / Mary Mahar Sales - Send Sales Kit Open 3/14/2011 Mary Maher ask Mary if you can send 50 maps for Covidien Global supply conf NG 9/24/2010 HelmsBriscoe / Mary Mahar General - Followup Call Open 12/14/2010 Mary Maher Remind Mary to look me up at HB meeting 10/7/2010 National Association of College and sent rfp to partner Closed 10/7/2010 10/7/2010 Debi DeBenedetto University Business Officers Christina Baur sent NACUBO Rfp to hotels 10/7/2010 National Association of College and General - Followup Call Open 11/7/2010 University Business Officers Christina Baur call planner to see if booked 10/8/2010 World Events General - Followup Call Closed 10/12/2010 10/12/2010 Debi DeBenedetto Amy Connelly Call to see if she heard from hotels 10/8/2010 World Events sent rfp to partner Closed 10/8/2010 10/8/2010 Debi DeBenedetto Amy Connelly sent Rfp to hotels and DMC team build and offsites 10/12/2010 American Academy of Pediatrics General - Followup Call Open 11/12/2010 Shawn Torre seeifbooked 10/12/2010 American Academy of Pediatrics sent rfp to partner Closed 10/12/2010 10/12/2010 Debi DeBenedetto Task is assigned to multiple people Printed: 10/13/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 1 of 4 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 90*sM Date Closed by User Date Contact Name Shawn Torre sent Rip to hotels for group 10/12/2010 Georgia Meeting Professionals sent rfp to partner Closed 10/12/2010 10/12/2010 Debi DeBenedetto International Bill Hickman sent np for event sponsorship hosting CAMP/ to bring 75 planners to destination 10/12/2010 Georgia Meeting Professionals General - Followup Call Open 10/28/2010 International follow and get all offers to host and GAMPI 10/12/2010 Grinley & Associates General - Followup Call Closed 10/12/2010 10/12/2010 Debi DeBenedetto Noelle Grinley /have left 2 VM and 4 emalls and no response. Hotels are calling and/ have no answers. 10/12/2010 Meetings South General - Followup Call Open 10/14/2010 Get all offers and send to Karen 10/12/2010 Meetings South General - Followup Call Open 10/19/2010 Karen Smith Call to see if booked 10/12/2010 Meetings South sent rfp to partner Closed 10/12/2010 10/12/2010 Debi DeBenedetto Karen Smith Sent Rfp Good Morning Hotels & Attractions: We have yet another great opportunity to showcase the destination to Meeting Planners that is being brought to you by your CVB destination expert me. Meetings Focus magazine / Meetings Media has started a series of Planner /Supplier appointment shows in destinations around the U. S. and through my contact with Karen Smith they are interested /n our destination as a host for one of the summer meetings. The nice thing about it is it is flexible to our open dates from May -October preferable June -September on a Sunday- Tuesday pattern. The other nice thing is we could add on a pre or post Fam one extra day of sites and activities on the Paradise Coast as optional They market it and bring the planners to us. The CVB plans to support this effort with a total $5, 000 in Fam budget sponsorship. We will give the host hotel $2, 000 and $3, 000 to an offslte venue for F &B at cost support Transportation will be needed as well and the CVB can provide a $1,000 credit to a supportive transportation offer. Other opportunities are available to host off -sites creative lunch and afternoon off property Corporate Social Responsibility event lam thinking Zoo, ATC, Dolphin Explorer Rookery Bay clean up using Cruise Naples vessels or other combination of attraction and local social assistance. NGALA would be fantastic for the off property dinner as well as other choices we have available. Sol need your bids for this. It does not have to be entirely self supported but the best concessions and offers. There is added value to us as sponsors to participate in the appointment sessions of the show. Also Media trade is available to offset your budget for this effort. We will need a host hotel with very discounted rates or comps for the planners and discounted industry rates for the suppliers and staff. There are many sponsorship opportunities that include box lunch, motivational speakers and fun events. There is also an educational component to this meeting to incentive the right planners to attend for CIC credit. This is time sensitive and we must get our proposals back to Karen by the end of the week. / am asking you to send them directly to me, / will then put the package together and give her all of our opportunities and we will work together to collaborate the best event advantage. The Rfp is attached. if you have any questions please direct them tome and/ will answer them as timely as possible. We want to bring meeting planners to the destination and this is easier and better than planning a fain on our own so let's show them what we have to offer and let them help us do the work while we gain the exposure of the partnership. l will put this in loss for the follow up so be sure to respond in loss additionally to your response to me so 111 have that in the system. 10/1312010 Debi's Activity Tracking Account Sales - `Meeting) Show / Closed 10/13/2010 9/27/2010 Debi DeBenedetto Conference Attended MPl networking and meeting event in Miami 10/13/2010 Debi's Activity Tracking Account Sales- Meeting /Show/ Closed * Task is assigned to multiple people Copyright ©2004 - 2010 iDSS. All Rights Reserved. 10/13/2010 9/30/2010 Debi DeBenedetto Printed: 10/13/2010 Page: 2 of 4 Task Assigned User: Debi DeBenedetto Detailed taff Reports IX Create Account Name Task Type Status Due Date 1ml�ei#D to Closed by User Date Contact Name Conference Worked with Joanna Berens MPI planner to bring conference board and chapter meeting herein Dec. Success hosting by NBR. Planner communication and Fam reminder 10/13/2010 Debi's Activity Tracking Account sent rfp to partner Open 10/13/2010 Sent Rfp to partners for hosting a Meeting Planner event and appointment show for two days in august 2011- CVB cosponsor and hotels cooperated so looks like we will host an event next August for 30 Meeting planners through meeting Focus from my Contact Karen Smith. 10/13/2010 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 10/13/2010 9/22/2010 Debi DeBenedetto Conference Sates calls in Boston 3 days and nights, meeting planners and Travel agents. 22 calls made and lunch with He/msbriscoe Associaties good contact and follow up complete. Leads shared with hotel partners Inn on Fifth, Bellasera and Naples Beach hotel. 10/13/2010 Debi's Activity Tracking Account Idss updates Closed 10/13/2010 9/30/2010 Debi DeBenedetto 2 hour ldss training 10/13/2010 Debi's Activity Tracking Account Event Sales Task Closed 10/13/2010 10/7/2010 Debi DeBenedetto Spin planners webinar - l learned so much about planner needs. Shared report with hotels and staff. 10/13/2010 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 10/13/2010 10/5/2010 Debi DeBenedetto Conference Staff meeting, Agency appt go over details for plans marketing, VIP, newsletter and Meeting planner website changes, Fam meeting with committee 10/13/2010 Debi's Activity Tracking Account Sales - Send Promotional Closed 10/13/2010 9/28/2010 Debi DeBenedetto Item / Collateral Evaluated Visit Florida shows and brochure dist options and signed up for budgeted events with them. Trade show booth follow up Evaluate HelmsBriscoe partnership opportunties.. TBD 10/13/2010 Debi's Activity Tracking Account Fam Itinerary - Planning Closed 10/13/2010 10/4/2010 Debi DeBenedetto Worked on Airport and Monarch Scandinavian Fam and itineraries for two events - Success they are bringing flight to RSW. Planner Fam follow up 10/13/2010 Debi's Activity Tracking Account sent rfp to partner Open 10/13/2010 sent Rfp for destination and Marriott to host and cosponsor GAMPI -Georgia MPl planners are an excellent market for us. Looks like l have interest from hotels and CVB sponsorship. 10/13/2010 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 10/13/2010 9/15/2010 Debi DeBenedetto Conference Debi DeBenedetto Attended ML T show in St Paul Minnesota for 3 days and nights -meet with 75 Travel agents and a few planners -follow up complete and sent leads to Partners LaPlaya and Marriott Ml. 10/13/2010 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 10/13/2010 9/29/2010 Debi DeBenedetto Conference Attended HSMAI event Ft. Myers - Nominated HSMAI Sales person of the Year! 10/13/2010 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 10/13/2010 10/6/2010 Debi DeBenedetto Conference 9 -12 Roundtable discussions with 61 partners Task is assigned to multiple people Printed: 10/13/2010 Copyright ©2004 - 2010 iDSS. All Rights Reserved. Page: 3 of 4 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 101adeMDate Closed by User Date Contact Name 10/13/2010 Debi's Activity Tracking Account Fam Itinerary - Planning Closed Worked on MP Fam, Meso Fam and New World faro and emails all day. Meeting with hotel NBR. 10/13/2010 Debi's Activity Tracking Account Event Sales Task Closed 10/13/2010 9/29/2010 Debi DeBenedetto 10/13/2010 10/11/2010 Debi DeBenedetto A / /egiant Site was success we have 5 hote /partners on website forpackages for 3 new flights coming into Punta Gorda, NY, Grand Rapids and SC - Success. 10/13/2010 Debi's Activity Tracking Account Fam Itinerary - Planning Closed 10/13/2010 10/12/2010 Debi DeBenedetto Several hours and tasks planning and communication for Meeting planner Fam Oct. 18 -21 hosting next week. Total Tasks: 35 Task is assigned to multiple people Printed: 10/13/2010 Copyright ©2004 - 2010 iDSS. All Rights Reserved. Page: 4 of 4 09/30/2010 October 25, 2010 Detailed Staff Reports IX 12 of 34 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of September 2010 Toll Free Number # of Calls Minutes 800- 2ESCAPE 45 126.30 PR- Editorial 55 186.62 Expedia Reservations 3 5.72 International 8 15.52 Storm Information 0 0.00 Meeting Planner 0 0.00 Sports Council of Collier County 2 0.47 Naples #1 3 1.22 Naples #2 0 0.00 Grand Total: 116 335.83 Phase V of Southwest Florida, Inc. Page 1 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 13 of 34 Naples, Marco Island, Everglades CVB Call Summary by Purpose For the month of September 2010 Purpose CallstReguest Minutes Reservations Expedia Reservations 2 14.93 0 Live Information 26 85.50 - Special Fulfillment 686 22.05 - Sports Council of Collier County Information 0 0.00 - Visitors Guide 1,213 244.70 - Arts Culture & Heritage Guide 0 0.00 - CVB Office Referral 1 4.13 - Hang up 21 15.57 - Wrong Number 21 9.25 - Meeting Planner 0 0.00 - Update Accommodations Info 0 0.00 - Grand Total: 1,970 396.13 0 Phase V of Southwest Florida, Inc. Page 2 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 14 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Source For the month of September 2010 Current Year Last Year Source Month YTD % YTD Month YTD % YTD Leisure Markets 450 18,808 29.79% 747 31,824 62.37% Fall In -State Campaign 0 5 0.01% 0 0 0.00% Winter Northern Campaign 0 74 0.12% 0 0 0.00% Spring /Summer In -State Campaign 5 2,260 3.58% 0 4 0.01% Niche Markets 742 27,178 43.05% 189 12,989 25.46% Group Markets 0 1 0.00% 0 0 0.00% International Markets 0 14,509 22.98% 10 5,876 11.52% Miscellaneous 16 292 0.46% 29 330 0.65% Grand Total: 1,213 63,127 975 51,023 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 3 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 15 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of September 2010 Media Consumer Magazines AAA Florida TourBook 2009 Edition Arthur Frommer's Budget Travel June 2010 Coastal Living June 2009 Coastal Living May 2010 Conde Nast Traveler May 2010 Cooking Light September 2009 Midwest Living January/February 2010 Midwest Living March /April 2009 Other /Unknown Southern Living Travel Florida February 2009 Southern Living Travel Florida March 2010 Southern Living Travel June 2008 Women's World Magazine Story January 26 2009 Consumer Magazines Phase V of Southwest Florida, Inc. Page 4 of 23 Month YTD % YTD 2 26 0% 22 723 4% 0 31 0% 9 361 2% 0 679 4% 3 245 1% 0 649 3% 0 2 0% 6 23 0% 0 52 0% 23 1,682 9% 0 2 0% 0 2 0% 65 4,477 09/30/2010 October 25, 2010 Detailed Staff Reports IX 16 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of September 2010 Media Consumer Directories 2009 Great Florida Getaways 2009 Naples, Marco Island & the Everglades Visitors Guide 2009 Official Florida Vacation Guide - Quick Check 2009 Official Florida Vacation Guide - Specific Target 2009 Official Florida Vacation Guide - Telephone Call 2009 Visit Florida SIP - Beach Getaway 2010 Florida Insider Guide - Quick Check 2010 Florida Insider Guide - Specific Target 2010 Naples, Marco Island & the Everglades Visitors Guide 2010 Visit Florida Magazine 2010 Visit Florida Magazine - Quick Check 2010 Visit Florida Magazine - Specific Target Florida Getaways Floridians 2 -2008 - Quick Check Consumer Directories Consumer E- Marketing DestinationBrochures.com Other /Unknown ParadiseCoast.com Miles Media Imports Phone info @paradisecoast.com Interactive Text Chat Month YTD % YTD 0 0 0 0 0 0 5 2 0 1 88 42 0 138 3 7 235 226 7 1 1 1 4 1,064 282 6 9 42 18 1 11 642 363 3 2,446 68 171 3,968 3,837 77 26 28 0% 0% 6% 1% 0% 0% 0% 0% 0% 0% 3% 2% 0% 0% 1% 21% ParadiseCoast.de 0 6 0% Visit USA - UK 1 19 0% VisitFlorida.com 0 8 0% Consumer E- Marketing 246 4,240 Phase V of Southwest Florida, Inc. Page 5 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 17 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of September 2010 Media Consumer Newspaper America's Best Vacations Festivals & Events October 2009 America's Best Vacations In -State Insert October 2009 Other /Unknown Spring In -State Insert Collinson April 18 2010 Summer In -State Insert Collinson June 6 2010 Visit Florida In -State Insert Spring 2009 Consumer Newspaper Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 6 of 23 Month YTD % YTD 0 500 3% 0 1,214 6% 1 17 0% 0 2,353 13% 0 3,559 19% 0 2 0% 1 7,645 450 18,808 09/30/2010 October 25, 2010 Detailed Staff Reports IX 18 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Fall In -State Campaign For the month of September 2010 Media Month YTD % YTD Miami /Ft. Lauderdale & West Palm Beach Florida PBS (Miami /Ft. Ldale & WPB) Fall 2009 0 3 60% Miami /Ft. Lauderdale Television Campaign Fall 2009 0 1 20% PalmBeachPost.com (Miami /Ft. Ldale & WPB) Fall 2009 0 1 20% Miami /Ft. Lauderdale & West Palm Beach 0 5 Grand Total: 0 5 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 19 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Winter Northern Campaign For the month of September 2010 Media Chicago Chicago Television Campaign Winter 2010 Chicago New York New York Television Campaign Winter 2010 Weather.com & Weather Travel (New York) Winter 2010 New York Philadelphia Philadephia Television Campaign Winter 2010 Philadelphia Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 23 Month YTD % YTD 0 23 31% 0 23 0 42 57% 0 1 1% 0 43 0 8 11% 0 8 0 74 09/30/2010 October 25, 2010 Detailed Staff Reports IX 20 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Spring /Summer In -State Campaign For the month of September 2010 Media Month YTD % YTD All Florida Markets Florida Cable Partnership (Florida) Spring /Summer 2010 0 12 1 % Florida PBS (Florida) Spring /Summer 2010 2 12 1% All Florida Markets 2 24 Fort Myers /Naples Fort Myers /Naples PBS Spring /Summer 2010 0 1 0% Fort Myers /Naples Television Campaign Spring /Summer 2010 0 4 0% Weather.com (Fort Myers /Naples) Spring /Summer 2010 0 1 0% Fort Myers /Naples 0 6 Miami /Ft. Lauderdale & West Palm Beach Miami /Ft. Lauderdale Television Campaign Spring /Summer 2010 0 18 1 % West Palm Beach Television Campaign Spring /Summer 2010 0 5 0% Miami /Ft. Lauderdale & West Palm Beach 0 23 Online Geo- Targeted In -State TripAdvisor.com (Online Geo- Targeted) Spring /Summer 2010 1 1 0% Visit Florida Backyard Getaways Co -op CEO May 2010 0 2,097 93% Online Geo- Targeted In -State 1 2,098 Orlando Orlando Television Campaign Spring /Summer 2010 0 9 0% Orlando 0 9 Other /Unknown TV Campaign Other /Unknown 0 82 4% Other /Unknown TV Campaign 0 82 Tampa/St. Petersburg Tampa /St. Petersburg Television Campaign Spring /Summer 2010 1 17 1% TBO.com/Yahoo.com Spring /Summer 2010 1 1 0% Tampa/St. Petersburg 2 18 Phase V of Southwest Florida, Inc. Page 9 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX Grand Total: 5 21 of 31,260 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 22 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Niche Markets For the month of September 2010 Media Niche Markets (Bridal /Honeymoon) Bridal Guide Added Value RSL July /August 2010 Bridal Guide Added Value RSL October /November 2010 Bridal Guide Added Value RSL September 2010 Bridal Guide January/February 2008 Bridal Guide January/February 2009 Bridal Guide January/February 2010 Bridal Guide May /June 2009 Bridal Guide May /June 2010 Brides Florida March - September 2009 Destination Weddings & Honeymoons October - December 2009 Niche Markets (Bridal /Honeymoon) Niche Markets (Culture /Heritage) Visit Florida Reflections April 19 2010 Niche Markets (Culture /Heritage) Niche Markets (ECO) Audubon (Eco- Tourism Guide) May /June 2009 Audubon (Great Florida Birding Trail) November /December 2008 Audubon (Great Florida Birding Trail) November /December 2009 Audubon (Natural Wonders of Florida) March /April 2010 National Geographic Traveler January /February 2010 Undiscovered Florida VF Insert (NGT) May - September 2010 Niche Markets (ECO) Niche Markets (Golf) Play Florida Golf 2009 Play Florida Golf 2010 Niche Markets (Golf) Phase V of Southwest Florida, Inc. Page 11 of 23 Month YTD % YTD 237 1,119 83 83 202 343 0 85 0 2 19 2,474 0 43 15 1,122 0 703 0 41 556 6,015 0 4,934 0 4,934 4% 0% 1% 0% 0% 9% 0% 4% 3% 0% 18% 0 1 0% 0 1 0% 0 435 2% 186 965 4% 0 1,219 4% 0 1,556 6% 186 4,177 0 395 1 % 0 6,209 23% 0 6,604 09/30/2010 October 25, 2010 Detailed Staff Reports IX 23 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Niche Markets For the month of September 2010 Media Month YTD % YTD Niche Markets (Senior) AAA Going Places South May /June 2009 0 633 2% AAA Going Places South May /June 2010 0 246 1% AARP - Southeast Region March /April 2010 0 4,567 17% Niche Markets (Senior) 0 5,446 Travel Agent Directories FL Official Travel Industry Guide January - September 2010 0 2 0% Travel Agent Directories 0 2 Grand Total: 742 27,178 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 24 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Group Markets For the month of September 2010 Media Group Business (Association) ASAE E- Newsletters (Meetings & Expositions) May 2010 Group Business (Association) Grand Total: YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 23 Month YTD % YTD 0 1 100% 0 1 0 1 09/30/2010 October 25, 2010 Detailed Staff Reports IX 25 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by International Markets For the month of September 2010 Media Month YTD % YTD United Kingdom UK Go America Digital RS Spring 2010 0 11 0% UK Go America eCampaign Fall 2009 0 2,669 18% UK Go America Fall 2009 0 17 0 % UK Go America ReasonsToGo.com Fall 2009 0 26 0% UK Go America Spring 2010 0 3,019 21% UK Go America Travel Agent eCampaign Fall 2009 0 105 1 %u UK Go America Travel Agent eCampaign Spring 2010 0 141 1% UK Go America WinaTriptoAmerica.com Opt -In Sweeps Fall 2009 0 4,964 34% UK Go America WinaTriptoAmerica.com Opt -In Sweeps Spg 2010 0 3,425 24% UK Go America WinaTriptoAmerica.com Sweepstakes Fall 2009 0 26 0% United Kingdom 0 14,403 North America (Canada) Canadian Television (Weather Channel) 0 2 0% North America (Canada) 0 2 Germany Florida Sun Magazine 0 71 0% Florida Sun Magazine April - June 2010 0 31 0% Germany 0 102 International Markets - Additional Market Pentration USA Travel Guide January - September 2010 0 2 0% International Markets - Additional Market Pentration 0 2 Grand Total: 0 14,509 " YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 26 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Miscellaneous For the month of September 2010 Media Month YTD % YTD Friend /Relative 7 69 24% Naples, Marco Island, Everglades CVB 1 21 7% Other /Unknown 5 164 56% Travel Agent 3 38 13% Grand Total: 16 292 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 27 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of September 2010 Phase V of Southwest Florida, Inc Page 16 of 23 Current Year Last Year State Month YTD % YTD Month YTD % YTD Florida 119 12,976 28.21% 159 13,724 32.12% New York 71 2,971 6.46% 60 2,390 5.59% Pennsylvania 62 2,152 4.68% 52 1,651 3.86% Illinois 66 2,139 4.65% 40 1,809 4.23% Ohio 75 2,120 4.61% 28 1,540 3.60% Michigan 50 1,910 4.15% 37 1,422 3.33% Texas 53 1,710 3.72% 35 1,374 3.22% California 48 1,578 3.43% 33 1,639 3.84% New Jersey 32 1,539 3.35% 19 1,154 2.70% Georgia 43 1,172 2.55% 19 1,373 3.21% Indiana 42 1,065 2.32% 13 981 2.30% North Carolina 33 991 2.15% 14 837 1.96% Massachusetts 22 938 2.04% 18 785 1.84% Wisconsin 25 934 2.03% 20 978 2.29% Missouri 31 878 1.91% 19 798 1.87% Minnesota 26 873 1.90% 22 687 1.61% Virginia 21 849 1.85% 15 731 1.71% Tennessee 18 781 1.70% 24 768 1.80% Maryland 19 662 1.44% 9 608 1.42% Kentucky 15 620 1.35% 13 612 1.43% Alabama 16 543 1.18% 15 616 1.44% South Carolina 26 535 1.16% 22 462 1.08% Louisiana 17 487 1.06% 12 498 1.17% Connecticut 17 453 0.98% 11 520 1.22% Colorado 21 395 0.86% 5 320 0.75% Arizona 19 385 0.84% 5 304 0.71% Washington 19 376 0.82% 11 367 0.86% Iowa 13 375 0.82% 10 386 0.90% Oklahoma 12 331 0.72% 16 285 0.67% Arkansas 14 325 0.71% 14 289 0.68% Phase V of Southwest Florida, Inc Page 16 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 28 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of September 2010 Phase V of Southwest Florida, Inc. Page 17 of 23 Current Year Last Year State Month YTD % YTD Month YTD % YTD Mississippi 7 299 0.65% 12 311 0.73% Kansas 14 298 0.65% 1 217 0.51% West Virginia 8 236 0.51% 5 218 0.51% Oregon 10 235 0.51% 4 168 0.39% Nebraska 4 212 0.46% 2 176 0.41% Maine 6 192 0.42% 3 165 0.39% New Hampshire 1 188 0.41% 3 180 0.42% Nevada 5 176 0.38% 3 136 0.32% Delaware 1 158 0.34% 5 142 0.33% New Mexico 1 122 0.27% 4 114 0.27% Rhode Island 6 116 0.25% 1 139 0.33% Utah 4 109 0.24% 4 164 0.38% Idaho 2 95 0.21% 0 131 0.31% Vermont 5 91 0.20% 1 69 0.16% Puerto Rico 3 70 0.15% 0 120 0.28% South Dakota 1 58 0.13% 1 50 0.12% Montana 0 52 0.11% 0 52 0.12% Hawaii 1 51 0.11% 5 74 0.17% North Dakota 1 47 0.10% 4 67 0.16% Wyoming 1 43 0.09% 1 43 0.10% District of Columbia 0 39 0.08% 1 32 0.07% Alaska 1 34 0.07% 2 39 0.09% Virgin Island 0 5 0.01% 0 4 0.01% Armed Forces 0 4 0.01% 0 8 0.02% Guam 0 2 0.00% 0 1 0.00% Grand Total: 1,127 45,995 832 42,728 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 29 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of September 2010 Phase V of Southwest Florida, Inc. Page 18 of 23 Current Year Last Year Country Month YTD % YTD Month YTD % YTD USA 1,127 45,995 72.86% 832 42,728 83.74% United Kingdom 9 10,382 16.45% 9 5,616 11.01% No Address Given 14 4,723 7.48% 0 1,200 2.35% Canada 20 1,019 1.61% 28 303 0.59% Brazil 13 399 0.63% 68 691 1.35% Germany 1 118 0.19% 9 168 0.33% Ireland 1 60 0.10% 0 19 0.04% Netherlands 0 55 0.09% 1 16 0.03% Portugal 13 35 0.06% 21 45 0.09% India 2 28 0.04% 1 13 0.03% France 0 23 0.04% 0 27 0.05% Bangladesh 0 21 0.03% 0 4 0.01% Australia 0 20 0.03% 0 11 0.02% Denmark 1 19 0.03% 0 3 0.01% Italy 4 19 0.03% 1 16 0.03% Belgium 2 17 0.03% 0 10 0.02% Russia 1 17 0.03% 0 4 0.01% Spain 1 16 0.03% 0 16 0.03% Iran 0 13 0.02% 0 7 0.01% Ukraine 0 13 0.02% 0 3 0.01% Argentina 0 12 0.02% 0 11 0.02% Lithuania 0 9 0.01% 0 1 0.00% Austria 0 8 0.01% 0 6 0.01% Sweden 0 8 0.01% 0 3 0.01% Switzerland 0 8 0.01% 0 14 0.03% Greece 0 6 0.01% 0 0 0.00% Mexico 0 5 0.01% 1 9 0.02% Finland 0 4 0.01% 0 3 0.01% Israel 0 4 0.01% 0 0 0.00% Norway 0 4 0.01% 0 2 0.00% Hungary 0 3 0.00% 0 3 0.01% Phase V of Southwest Florida, Inc. Page 18 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 30 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of September 2010 Phase V of Southwest Florida, Inc. Page 19 of 23 Current Year Last Year Country Month YTD % YTD Month YTD % YTD Luxembourg 1 3 0.00% 0 0 0.00% Philippines 0 3 0.00% 0 6 0.01% South Africa 0 3 0.00% 0 1 0.00% Uruguay 0 3 0.00% 0 1 0.00% Andorra 0 2 0.00% 0 0 0.00% Croatia 0 2 0.00% 0 0 0.00% Czech Republic 0 2 0.00% 0 1 0.00% Egypt 0 2 0.00% 0 0 0.00% Guernsey 0 2 0.00% 0 0 0.00% Japan 0 2 0.00% 0 0 0.00% Latvia 0 2 0.00% 0 1 0.00% Morocco 1 2 0.00% 0 1 0.00% Nepal 0 2 0.00% 0 0 0.00% New Zealand 0 2 0.00% 0 1 0.00% Nigeria 0 2 0.00% 0 1 0.00% Pakistan 0 2 0.00% 2 6 0.01% Peru 0 2 0.00% 0 0 0.00% Qatar 0 2 0.00% 0 1 0.00% Saudi Arabia 0 2 0.00% 0 2 0.00% Serbia 0 2 0.00% 0 2 0.00% Sri Lanka 0 2 0.00% 0 0 0.00% Belarus 0 1 0.00% 0 0 0.00% Bermuda 0 1 0.00% 0 1 0.00% Bosnia And Herzegovina 0 1 0.00% 0 0 0.00% Bulgaria 0 1 0.00% 0 1 0.00% Chile 0 1 0.00% 0 4 0.01% Cuba 0 1 0.00% 0 0 0.00% Estonia 0 1 0.00% 0 1 0.00% Indonesia 1 1 0.00% 0 4 0.01% Isle Of Man 0 1 0.00% 0 3 0.01% Jamaica 0 1 0.00% 0 0 0.00% Phase V of Southwest Florida, Inc. Page 19 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 31 of 34 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of September 2010 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 20 of 23 Current Year Last Year Country Month YTD % YTD Month YTD % YTD Kazakstan 0 1 0.00% 0 1 0.00% Macedonia 1 1 0.00% 0 1 0.00% New Zeland 0 1 0.00% 0 0 0.00% Papua New Guinea 0 1 0.00% 0 0 0.00% Poland 0 1 0.00% 0 10 0.02% Thailand 0 1 0.00% 0 2 0.00% Turkey 0 1 0.00% 0 0 0.00% Venezuela 0 1 0.00% 0 1 0.00% Africa 0 0 0.00% 0 1 0.00% Channel Islands 0 0 0.00% 0 1 0.00% China 0 0 0.00% 0 1 0.00% Colombia 0 0 0.00% 0 1 0.00% Falkland Island 0 0 0.00% 1 1 0.00% Ghana 0 0 0.00% 0 1 0.00% Iceland 0 0 0.00% 0 1 0.00% Iraq 0 0 0.00% 1 3 0.01% Malaysia 0 0 0.00% 0 1 0.00% Scotland 0 0 0.00% 0 2 0.00% Singapore 0 0 0.00% 0 1 0.00% Tanzania 0 0 0.00% 0 1 0.00% United Arab Emirates 0 0 0.00% 0 1 0.00% Vietnam 0 0 0.00% 0 1 0.00% Yugoslavia 0 0 0.00% 0 1 0.00% Grand Total: 1,213 63,127 975 51,023 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 20 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 32 of 34 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of September 2010 Media Month YTD % YTD Consumer Shows Post Show Follow Up NY Times Travel Show March 2010 0 620 14% Consumer Shows 0 620 14% Mailings to Partners 0 2 0% Meeting Planners Market Group Fulfillment 0 101 2% FAM 2010 0 38 1% HSMAI2010 0 96 2% HSMAI Meeting Planners 2010 129 129 3% Meeting Planner Kit Fulfillment 4 130 3% Meeting Planner Non -Kit Fulfillment 0 6 0% MPI SEC 2010 39 39 1% Other /Unknown 0 236 5% Pow Wow 2010 0 10 0% Visit Florida Meeting Planners 2009 0 126 3% Post Show Follow Up MPI SEC 2010 284 284 6% Post Show Followup 2010 Destination Showcase 0 28 1 % 2010 Helmsbriscoe 0 112 2% Boston Appreciation Luncheon 2010 0 40 1 % Destination Showcase Chicago 2010 0 447 10% FSAE Executives 2010 0 152 3% Philly 2010 0 47 1% Planning Connection 2010 0 152 3% Successful Meetings 0 237 5% Phase V of Southwest Florida, Inc. Page 21 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX 33 of 34 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of September 2010 Media Month YTD % YTD Meeting Planners Successful Meetings University (Attendees) 2010 0 26 1% Successful Meetings University (Non- Attendees) 2010 0 23 1 % TSAE Planners 2010 0 53 1% Pre -Show Post Card Destination Showcase Chicago June 2010 0 295 7% Meeting Planners 456 2,807 62% Promotions Summer VIP 2009 0 2 0% Summer VIP 2010 11 113 3% Promotions 11 115 3% SMERF Group Leaders 0 1 0% Tour Operators Huddle 2010 0 21 0% Other /Unknown 0 7 0% Tour Operators 0 28 1% Travel Agents JetBlue Airways 2010 0 1 0% Luxury Travel Agents 0 125 3% MLT 2009 0 55 1 % MLT 2010 125 125 3% Other /Unknown 2 15 0% Virtuoso Membership 2010 0 531 12% Virtuoso Top Travel Agents 2010 92 92 2% Travel Agents 219 944 21% Phase V of Southwest Florida, Inc. Page 22 of 23 09/30/2010 October 25, 2010 Detailed Staff Reports IX Grand Total: 68634 of 3J,517 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 23 of 23