TDC Minutes 04/27/2009 R
Apri127,2009
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL MEETING
Naples, Florida, April 27, 2009
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Commissioner Donna Fiala
Vice Chairman: Murray H. Hendel
Susan Becker
Clark Hill
Rick Medwedeff
Robert Miller
Ed (Ski) Olesky
John Sorey, III
Rob Popoff (Excused)
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
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Collier County: April 27, 2009
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April 27, 2009
MEETING AGENDA 80. NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail,
Naples, Florida 34112
APRIL 27,20099 a.m.
Collier County Commission Chambers
* Requires TDC Action
I. Call to Order - Chairman Fiala
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDC Minutes *
1. * Regular}lleetill9 Marc;h 23. 2_009
VI. Staff Report Presentations
1. Section I
a. Director's Report - Jack Wert
b. Search Engine Report - Jack Wert
c. Website Report - Jack Wert
d. Sales Manager Report - Debi DeBenedetto
e. P.R. Manager Report - JoNell Modys
f. Film Coordinator Report - Maggie McCarty
g. Sports Marketing Report - Ralph Pryor
h. Phase V - Fulfillment 80. Call Summary - Ginny DeMas
2. Section II
a. ejlr~dise AcLvertising
b. KliUl~$ReseaJ"~J1 Report
VII. New Business
1. * FY 10~I!lC Categorv "A" Grant Applications
2. * Wlggffis Pass Engineering and Permitting Propo~~
3. * Collier~Beaches Design/Revaluation ProPo$jIj
4. * WigainJiLPass Modeling
5. * ~ccre(ljtation A~nnual Report Form and Renewal
6. * I'lol"id_iJ~~ee!l lodging Reportl,Jpdate -l,ayra COI11~r,. EDEP
VIII. Old Business
1. T!>urismJl\feek f)r!)c1amatiQI1
IX. Detail~~c! staff R~ports
http://www.colliergov.netlindex.aspx ?page=2643
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Collier County: April 27, 2009
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X. Announcements
XI. Audience Input 80. Discussion
XII. Council Discussion
XIII. Next Scheduled Meeting Date/Location - May 28, 2009 - Holocaust Museum, 4760
Tamiami Trail North, Suite 7, Naples, FL 34103
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.netlindex.aspx ?page=2643
4/2312009
Apri127,2009
I. Call to Order - Chairman Fiala
Chairman Fiala called the meeting to order 9:00 a.m.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Changes and Approval of Agenda
Mr. Olesky moved to approve the agenda subject to the following additions:
Item IV.a - Review of Florida Sunshine Law Requirements and Mission Statement.
Item VI.2 - Submittal of Smith Travel Research Report.
Item VIII.2 - Resolution on Offshore Drilling
Item VIII.3 - Update on Tourist Development Council Subcommittee.
Second by Ms. Becker. Carried unanimously 9-0.
a. Review of Florida Sunshine Law Requirements and Mission Statement.
Colleen Greene, Assistant County Attorney provided the document "Florida
Sunshine Law Requirements" and reminded Council members they are subj ect to
the Sunshine Law.
Jack Wert, Tourism Director, reviewed the Mission Statement for the Tourist
Development Council:
"To promote year-round distinctive world class vacation and group meeting
experiences which result in positive economic growth and stability of Collier
County. "
The vision statement is "To be recognized as the most desirable year round
visitor destination in the world. "
V. Approval of TDC Minutes
1. Regular Meeting of March 23, 2009
Ms. Becker moved to approve the minutes of the March 23, 2009 meeting
subject to the following change:
Page 4, paragraph 7, line 5 from "Jessica Kraft ofBCF, Inc.. ,," to "Jessica Kraft
ofBCF, Inc. (Brand Communications Firm)..."
Second by Mr. Hendel. Carried unanimously 8-0.
VI. Staff Report Presentations
1. Section I
The following reports were prepared and given by Staff.
a. Director's Report - Jack Wert
b. Search Engine Report - Jack Wert
c. Website Activity Report - Jack Wert
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April 27, 2009
d. Smith Travel Report - Jack Wert
e. Sales Manager Report - Debi Debenedetto
f. P.R. Manager Report - Jonell Modys
g. Film Coordinator Report - Maggie McCarty
h. Sports Marketing Report - Ralph Pryor
i. Phase V - Fulfillment & Call Summary - Ginny Demas
Jack Wert highlighted the following:
. Tourist Tax Collections for the month of February decreased by
14.49% for the time frame last year.
. The CVB undertook In-State Marketing efforts which Tax
Collections Revenues will be reflected in next months reporting
figures.
. Year to Date (6 months) Tourist Tax Collections decreased by
12.47% from a year ago.
· The majority of Tourist Tax Collections (approximately 80%) are in
the area of Hotel/motel as opposed to condominiums/single family
homes.
. Reviewed the Smith Travel Report updated March 2009.
. Marketing efforts are restricted by available funds and are
concentrated on regions where there is the "highest return on
investment" or potential for visitors.
. If additional funds become available, other markets may be targeted.
The Committee determined that at future meetings, one Staff member (in addition
to the Director) should address the Council on on-going activities, on a rotating
basis.
It was noted the Reports should incorporate (if possible) actual geographic
visitation data from the hotel and lodging facilities in the area.
2. Section II
a. Paradise Advertising
Fran Vaccaro of Paradise Advertising presented a Slideshow "Monthly
Review Tourist Development Council" dated Apri127 2009, which outlined
previous and future marketing efforts for the area.
b. Klages Research Report
Dr. Walter Klages, Data Research Services, Inc. provided a PowerPoint
presentation on the "March 2009 Visitor Profile."
Jack Wert noted in relation to the VIP package, the CVB greatly increased
participation in the Everglades City area. The CVB repeatedly contacted the
Immokalee area with a low level of response.
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Apri127,2009
VII. New Business
1. FY 10 TDC Category "A" Grant Applications
Gary McAlpin provided the Executive Summary (ES) "Recommend approval of
TDC Category "A" Grant Applications from the City of Naples, The City of
Marco Island and Collier County for FY-09/10. 10-year plan options and
FY09/1 0-195 Fund Budget and Analysis" dated Apri127, 2009.
He provided an overview of the "FY09/10 -195 Fund Budget and Analysis"
included on page 40 of the ES, which outlined the Coastal Zone Management
Budget.
He provided an overview of the documents "TDC Category "A" 195 Fund
Projection" shown on pages 38-39 of the ES. The documents provided two
options (Option A - FY2010 Ten Year Plan with Fay Re-nourishment and Option
B - FY2010 Ten Year Plan with Fay Re-nourishment and Marco Breakwaters).
The following was noted during the review of the documents:
· The documents provide estimates on 10-year budgeting cycles for the
Coastal Zone Management Department.
. The cost estimates are "conceptual."
· Under either Option, the Department will not be able to meet its
financial statutory obligations unless additional revenue via Tourist
Taxes or State and/or Federal Grant Funding is received.
Discussion ensued on what steps would need to be taken if the Department cannot
complete future activities based on the possible budget constraints outlined by
Staff.
Gary McAlpin noted Operations in the area of Beach Re-nourishment,
Maintenance and Inlet Management, etc. may need to be reduced to ensure that
the statutory requirements for Permit Compliance and Monitoring are met.
He requested the Tourist Development Council approve the Grant applications as
outlined in the Executive Summary.
Ms. Becker expressed concern that the Grant Applications and/or related backup
materials may not have been included for all requests.
Gary McAlpin noted he would provide all Applications and backup to the
Committee for the individual requests. Each individual item is returned to the
Council for approval at the time of expenditure.
Mr. Hill and Mr. Hendel left the meeting at 10:50am
Mr. Sorey moved to approve the following Grant Applications subject to each
individual item being returned to the Council for approval at the time of
expenditure:
1. Re2ulatorv and Permit Compliance
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Apri127,2009
Sea Turtle Protection Program - Collier County
Beach Tilling - Collier County
Clam Pass Inlet Monitoring - Collier County
Doctors Pass Inlet Monitoring - Collier County
Caxambas Pass Inlet & Marco South Beach
Monitoring - Collier county $25,000
Wiggins Pass Inlet Monitoring - Collier County $30,000
Hideaway Beach GroinlPhysica1 Monitor - Collier County $30,000
Physical Monitoring Collier County Beaches $125,000
Biological Hard bottom and Artificial Reef
Monitoring - Collier County
SUB TOTAL
2. Planned Projects
Wiggins Pass Master Plan Engineering and Permitting
Clam Pass Ebb Shoal Modeling
Collier Beaches Design/Permitting
Marco Island Beach/Breakwater DesignlPermit
Hideaway Beach Erosion Control Structures
Small Sand Source Permitting
Marco Island Breakwater and Doctors Pass Jetty Rebuilds
Naples Conceptual Drainage Design
SUB TOTAL
3. Beach Maintenance
Beach Maintenance - Collier County/Marco Island
Beach Maintenance - City of Naples
Vegetation Repairs/Exotic Removal - County Wide
Naples Pier Annualized Repair & Maintenance - City
of Naples
SUB TOTAL
4. Administration Fee's
Fund 195 and 183 Administration - Collier County
SUB TOTAL
$162,959
$40,000
$0
$22,700
$275,000
$703,159
$160,717
$125,000
$50,000
$100,000
$1,600,000
$50,000
$700,000
$50,000
$2,835,717
$135,000
$73,460
$75,000
$55,000
$338,640
$500,000
$500,000
Second by Mr. Medwedeff. Motion carried 5 ''yes'' -] "no." Ms. Becker
voted "no. "
Mr. Hill and Mr. Hendel returned at 10:53am.
2. Wiggins Pass Engineering and Permitting Proposal
Gary McAlpin presented an overview of the Executive Summary "Recommend
Approval from the Tourist Development Council to contract for the Engineering,
Design and Permitting for Wiggins Pass Improvements as outlined in the April 6,
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April 27, 2009
2009 Coastal Planning and Engineering Proposal for $160,717 on a time and
materials, not to exceed basis" dated Apri127, 2009.
Discussion ensued on the rates for consulting services for the proposal and
whether a reduction in rates is feasible.
Gary McAlpin noted the proposal is within the guidelines of County Purchasing
Policy.
Mr. Sorey moved to approve (the Executive Summary "Recommend Approval
from the Tourist Development Council to contract for the Engineering, Design
and Permitting for Wiggins Pass Improvements as outlined in the April 6, 2009
Coastal Planning and Engineering Proposalfor $160,717 on a time and
materials, not to exceed basis" dated April 27, 2009). Second by Mr. Hill.
Carried unanimously 8-0.
3. Collier Beaches Design/Revaluation Proposal
Gary McAlpin presented an overview of the Executive Summary "Recommend
Approval for the Tourist Development Council to contract for a Design Study for
Beach Renourishment and Drainage Improvements for Collier County Beach
Renourishment Program 2009. The Study is to be awarded to Coastal Planning
and Engineering based on an April 1, 2009 proposal for a not to exceed price,
time and materials price of $50, 000 " dated Apri127, 2009.
Ms. Becker moved to approve (the Executive Summary "Recommend Approval
for the Tourist Development Council to contract for a Design Study for Beach
Renourishment and Drainage Improvements for Collier County Beach
Renourishment Program 2009. The Study is to be awarded to Coastal Planning
and Engineering based on an April 1, 2009 proposalfor a not to exceed price,
time and materials price of $50, 000" dated April 27, 2009). Second by Mr.
Hendel. Carried unanimously 8-0.
4. Wiggins Pass Modeling
Gary McAlpin presented an overview of the Executive Summary "Recommend
approval from the Tourist Development Council for the Wiggins Pass Modeling
Recommendation and forward to the BCC for approvaf' dated April 27, 2009.
It was noted that the item was for informational purposes only.
Break: 11:03AM
Re-convene: - 11: 13AM
(Item 5 was heard after Item 6.)
6. Florida Green Lodging Report Update - Laura Comer, FDEP
Laura Comer, of the Florida Department of Environmental Protection
presented a Slideshow "Green Lodging Florida - Collier County Update." The
Program works with the lodging industry to enroll facilities in the "Florida Green
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Apri127,2009
Lodging Program" through phased levels of certifications based on steps
undertaken to reduce water usage, electrical usage, generation of solid waste, etc.
The Program has been in existence since 2004 with 13 Collier County properties
enrolled in the Program to date.
Mr. Sorey left the meeting at 11:27AM
5. Accreditation Annual Report Form and Renewal
Jack Wert provided an overview of the Executive Summary "Authorize the TDC
Chairman to sign the Destination Management Accreditation Program 2009
Annual Report From for the Naples, Marco Island, Everglades Convention and
Visitors Bureau" dated Apri127, 2009.
Mr. Olesky moved to approve (the Executive Summary "Authorize the TDC
Chairman to sign the Destination Management Accreditation Program 2009
Annual Report From for the Naples, Marco Island, Everglades Convention and
Visitors Bureau" dated April 27, 2009). Second by Ms. Becker. Carried
unanimously 7-0.
VIII. Old Business
1. Tourism Week Proclamation - Jack Wert
Jack Wert requested approval for the Executive Summary "Approval of
Proclamation for National Tourism Week" dated Apri127, 2009.
Mr. Hill moved to approve Proclamation ("Proclamation for National Tourism
Week'~ dated April 27, 2009). Second by Mr. Medwedeff. Carried
unanimously 7-0.
2. Off-Shore Drilling Resolution
Jack Wert provided a overview of "A Resolution of the Collier County Board of
County Commissioners Supporting the Florida Association of Convention and
Visitors Bureau's (F ACVB) Position on Offshore Drillingfor Oil and Natural
Gas. "
Mr. Hendel moved to approve the Resolution ("A Resolution of the Collier
County Board of County Commissioners Supporting the Florida Association of
Convention and Visitors Bureau's (FACVB) Position on Offshore Drillingfor
Oil and Natural Gas.'~ Second by Ms. Becker.
Mr. Hill recommended the" removal of any reference to allowing any drilling or
exploration at all" from the resolution due to the negative impacts on the tourism
economy and environment that may occur related to the proposed drilling and
exploration activities.
Mr. Hendel stated the motion stood.
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Apri127,2009
Motion carried 5 ''yes'' - "2" no. Chairman Fiala and Mr. Hill voted "no."
3. Update on Tourist Development Committee Subcommittee
Mr. Hendel provided a brief overview of the Subcommittee noting it will meet on
May 1, and May 5, 2009.
The Council requested Staff provide a list of topics to be covered at the meeting
and names of speakers targeted to provide comments on the topics.
IX. Detailed Staff Reports
See attached reports submitted by Staff.
X. Announcements
Jack Wert noted on May 12,2009, Mr. Hendel will be recognized for 5 years of
service on the Tourist Development Council.
XI. Audience Input & Discussion
None
XII. Council Discussion
Chairman Fiala requested Staff contact Mr. Popoff and ascertain his status with the
Tourist Development Council.
Mr. Miller raised the possibility of the Florida Green Lodging Program being
expanded to address the restaurant business.
XIII. Next Meeting Date/Location - May 28, 2009 - Holocaust Museum of Southwest
Florida, 4760 Tamiami Trail, Naples, FL.
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 11 :53 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Commissioner Donna Fiala, Chairman
These minutes approved by the Board/Committee on
presented or as amended
as
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