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Agenda 05/24/2010 R
TDC REGULAR MEETING AGENDA MAY 24, 2010 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 MAY 24, 2010 9:00 a.m. Collier County Commission Chambers * Requires TDC Action I. Call to Order - Chairman Coyle II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of TDC Minutes * 1. *.Regular Meeting March 15, 2010 2. * Special Meeting May 3, 2010 VI. New Business 1. *.FY 09 -10 TDC Category "A" Grant Applications 2. * FY 10 -11 TDC Category "A" Grant Applications 3. * Wiggins Pass Inlet Management Plan 4. * North County Passes Work Order 5. * Park Shore Dune Planting Proposal 6. *.FY 11 Proposed Tourism Department Budget 7. * FY it TDC Category "C -2" Non County Owned Museum Grant Reauests 8. * FY 11 TDC Category "B " Marketing Grant Reauests 1 9. * Alan Maltz Photography Project VII. Old Business 1. * Return to Monthly TDC Meetings 2. * ROI Report Review VIII. Staff Report Presentations 1. Section I - Marketing Partners a. Tax Collections - Jack Wert b. Paradise Advertising C. Klages Research Report d. Website Activity - Jack Wert e. Search Engine Optimization - Jack Wert f. Fulfillment & Inquiry Summary - Jack Wert 2. Section II - Staff Department Reports (Jack Wert) a. Director's Report b. Sales Manager Report c. P.R. Manager Report d. Film Coordinator Report e. Sports Marketing Report f. International Representatives IX. Detailed Staff Reports X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Scheduled Meeting Date /Location - July 26, 2010 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment 2 March 15, 2010 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, March 15, 2010 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Fred Coyle (Excused) Vice Chairman: Murray 11. Hendel Susan Becker Clark Hill Rick Medwedeff Robert Miller Ed (Ski) Olesky John Sorey III (Excused) Rob Popoff (Excused) ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Tax Coordinator March 15, 2010 I. Call to Order — Chairman Coyle Vice Chairman Hendel called the meeting to order at 9:00 A.M. II. Pledge of Allegiance Pledge of Allegiance was recited. II1. Roll Call A quorum was established. IV. Changes and Approval of Agenda Jack Wert noted the Research Data Services Inc, Report for February had been added to the meeting packet. Mr. Hill moved to approve the Agenda. Second by Ms. Becker. Carried unanimously 6 -0. V. Approval of TDC Minutes 1. Regular Meeting January 25, 2010 Ms. Becker moved to approve the minutes of the January 25, 2010 meeting. Second by Mr. Olesky. Carried unanimously 6 -0. VI. New Business TDC Board Member Nomination Recommendations Jack Wert presented the Executive Summary "Tourist Development Council Appointment Review" dated March 15, 2010. Mr. Olesky noted he had not received a notice his term was expiring and had not re- applied before the close of the deadline for applications and indicated he was interested in continuing his service on the Council. Kelly Green, Tourist Tax Coordinator noted the Council could act on the applications for Ms. Becker's vacancy. Mr. Hendel noted 3 persons had provided applications to serve on the Council, Robert Raymond, Don York and Susan Becker. He would be abstaining as he personally knows all three candidates. Mr. Hill moved to recommend the Board of County Commissioners appoint Susan Becker to the Tourist Development Council. Second by Mr. Medwedeff. Motion carried 5 -0, with 1 abstention. Mr. Hendel abstained. Colleen Greene, Assistant County Attorney recommended the Council request the BCC re- advertise the position currently held by Mr. Olesky. Mr. Hill move to recommend the Board of County Commissioners re- advertise the position currently held by Mr. Olesky. Second by Ms. Becker. Carried unanimously 6 -0 2 March 15, 2010 2. Paradise Advertising Gross Billing Jack Wert presented the Executive Summary "Recommend approval of Additional billing for up to S1, 975, 000 from Paradise Advertising and Marketing, Inc. at gross in accordance with their agreement with Collier County" dated March 15, 2010. Mr. Hill moved to recommend approval for up to $1,975,000 of additional billing for Paradise Advertising and Marketing, Inc. at gross in accordance with their agreement with Collier County. Second by Mr. Olesky. Carried unanimously 6 -0. 3. Consulting Services with James Lee Witt Associates - Gary McAlpin The Executive Summary "Recommendation for the CAC and TDC to approve funding in the amount of $25, 000 wish James Lee Witt Associates, to provide consultant support to,facilitate the resolution of FEAJA payments for beach damages during Tropical Storm Gabrielle, Hurricane Katrina and Hurricane Wilma" dated March 15, 2010 was presented by the Director of Coastal Zone Management for review. Mr. Medwedeff moved to recommend funding in the amount of $25,000 with James Lee Witt Associates, to provide consultant support to facilitate the resolution of FEMA payments for beach damages during Tropical Storm Gabrielle, Hurricane Katrina and Hurricane Wilma. " Second by Mr. Olesky. Carried unanimously 6 -0. VII. Old Business I. Q 1 FY 10 Financial Report Jack Wert presented the Executive Summary "Review Quarterly Financial Statement for TDC Funds" dated March 15, 2010 for review by the Council. 2. Information Center Specialist Agreement with Naples Chamber Jack Wert presented the Executive Summary "Recommend approval of a Memorandum of Understanding with Greater Naples Chamber of Commerce to support funding of a Visitor Information Center Specialist position at an annual cost of up to $65, 000 dated March 15, 2010. He noted: • The position was a result of recommendations by TDC Subcommittee which reviewed Tourist Tax Funding issues in the County. • The Chamber of Commerce will advertise the position. • The position will be funded primarily by TDC funds with the Chamber of Commerce providing funds in the amount of $ 10,000. • A panel of qualified persons will be involved in the selection of the individual to fill the position. • The position is for a 12 month term, requires re- funding and intended to be evaluated on an on -going basis to determine its effectiveness. March 15, 2010 Ms. Becker moved to approve the Memorandum of Understanding with Greater Naples Chamber of Commerce to support funding of a Visitor Information Center Specialist position at an annual cost of up to $65,000. Second by Mr. Hill. Carried unanimously 6 -0. 3. Children's Museum of Naples Discussion — Site Tour and Exhibit Naming - Jack Wert presented the Executive Summary "Discussion of the Children's Museum of Naples request for a Construction Site Tour and the Naming of an Exhibit " dated March 15, 2010. The Council has an invitation to tour the Children's Museum of Naples currently under construction at the North Collier Regional Park. The Museum intends to recognize the County's (TDC and BCC) participation in funding the Museum. The Council determined a site visit would be acceptable and for Staff to schedule it after the peak tourist season. 4. Return on Investment (ROI) Studies (Information Only) Jack Wert presented the Executive Summary "Review and discuss new Return on Investment (R01) measurement techniques" dated March 15, 2010. He noted various techniques will be utilized to determining the Return on Investment from the increased advertising campaign. Philadelphia will be a test market (an area targeted that had not been previously). A report on the ROI is anticipated for the May meeting. 5. Holocaust Museum Interim Update (Information Only) Jack Wert noted the Museum visitation statistics have been provided and Staff will request other museums to provide similar data to determine the amount of out of market visitation and if they are tourists or seasonal /full time residents. VIII. Staff Report Presentations 1. Section I — Marketing Partners a. Tax Collections — Jack Wert The Council reviewed the document "Tourist Tax Collections" updated through January 2010 collections. The Council requested_future documents provide the actual vs. projected tax collections on a year -to -date basis. b. Paradise Advertising Fran Vaccaro, Paradise Advertising provided an updated Slideshow on the various marketing efforts for the area including television, online and print media. c. Klages Research Report — Jack Wert It was noted visitation to the area is increasing over the previous year (+ 6 % in January). Overall tax collections still lag as the Average Daily (room) Rate has decreased, creating reductions in the amount of Tourist Tax collected per 4 March 15, 2010 room rental. As the Average Daily Rate increases, Tourist Tax Collections will increase accordingly. d. Website Activity — Jack Wert e. Search Engine Optimization — Jack Wert f. Fulfillment & Inquiry Summary —.Tack Wert 2. Section 11— Staff Department Reports (Jack Wert) a. Director Report He noted the President of the United States signed the ''Travel Promotions Act" which will provide a "National Office of Tourism." A $10 fee will be charged to International visitors to assist in funding the Agency with the fee being valid for 2 years. b. Sales Manager Report e. P.R. Manager Report c. Film Coordinator Report d. Sports Marketing Report e. International Representatives IX. Detailed Staff Reports Available online X. Announcements 1. Tourism Week Luncheon and Awards Ceremony — Noon — May 13, 2010. Staff will research the feasibility of the Council members attending the event and any ramifications with the Sunshine Law. XI. Audience Input & Discussion None XIL Council Discussion Ms. Becker thanked Council members for their support in her application to serve on the Council. The Council funds a monthly local Arts and Culture Guide which continues to provide an invaluable service to tourists and the public. Mr. Wert noted Mr. Popoff no longer serves on the Marco Island City Council and will be replaced as a member of the Tourist Development Council. XIII. Next Scheduled Meeting Date/Location — May 24, 2010 — 9:00 a.m. Collier County Government Center, Administration BLDG. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 10:38 A.M. March 15, 2010 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Murray Hendel, Vice Chairman These minutes approved by the Board /Committee on as presented or as amended 0 May 3, 2010 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, May 3, 2010 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a SPECIAL SESSION in Building "I"' of the Government Complex, Naples, Florida with the following members present: Chairman: Commissioner Fred Coyle Vice Chairman: Murray H. Hendel Susan Becker Clark Hill Rick Medwedeff (Excused) Robert Miller (Excused) Ed (Ski) Olesky John Sorey III Jerry Gibson ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Tax Coordinator May 3, 2010 I. Call to Order — Chairman Coyle Chairman Coyle called the meeting to order at 9:00 A.M. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Mr. Sorey moved to approve the Agenda subject to the following additions: Item V.2 - Resolution for Emergency Renourishment Item V.3 - Gulf of Mexico Oil Spill Update (to be heard before items 1 and 2) Second by Mr. Olesky. Carried unanimously 7 -0. V. New Business 3. Gulf of Mexico Oil Spill Update Dan Summers, Director, Collier County Bureau of Emergency Services was available via teleconference and provided update on the Oil Spill in the Gulf of Mexico. A Power point presentation on the functions and duties of his Agency and an update on the spill was submitted to the members via email. The County is monitoring the situation closely and prepared to implement any necessary actions immediately, if required. There is a 1995 Inlet Plan that provides for responses to oil spills which may be utilized in an emergency. Collier County does not stock the necessary amounts of dispersants or other materials that may be required to deal with an oil slick of this potential magnitude and will rely on outside Agencies /parties to provide assistance. The Council recommended the following: • Before the spill reaches a point of danger to the County, Emergency Services Staff determine the quantity of materials (dispersants, oil spill containment booming, etc.) required from the outside Agencies /parties and provide the list to them to ensure adequate quantities are available for use in Collier County. • Convention and Visitor Bureau Staff consider implementing an emergency advertising plan to inform the public on how Collier County has not been affected by the spill. • Provide web site updates for potential tourists on the status of the spills effect on the County. Dan Summers noted Emergency Services could undertake the requested task. Jack Wert, Tourism Director noted consideration for an emergency advertising plan is already underway and updates on the oil spills status may be added to the website. May 3, 2010 Naples Emergency Beach Renourishment Gary McAlpin, Director, Coastal Zone Management presented the Executive Summary "Recommendation to approve the Doctors Pass and North Park Shore Emergency Beach Renourishment Resolution, make a finding that these beaches are critically eroded and TDC funds can be used for renourishment, authorize the expedited handling of a truck haul /inland sand source permit modiflcation, waive the formal competitive thresholds in the Purchasing Policy based on a valid public emergency, and authorize the expenditure of 51.5M Category A Tourist Development Funds and authorize necessary budget amendments" dated May 3, 2010 for review. He noted: • There are two beach eroded hot spots in the County that currently require emergency Beach Re- nourishment — one South of Doctors Pass and one north of Doctors Pass in the vicinity of Park Shore. • The areas are subject to an existing permit for beach re- nourishment from Plorida Department of Environmental Protection. • The Biological Opinion issued under the existing permit's re- nourishment template and requires work to be completed before May 1. • Staff is in the process of obtaining a permit amendment (for utilizing and inland sand source, truck hauling of the sand), and new Biological Opinion, to allow work after May 1 (during turtle nesting season.) • Staff is recommending, as an emergency measure, until the permit amendment is granted, placing approximately 2000 — 3000 CY of sand on the dune, landward of the current Mean High Waterjust south of Doctors Pass in front of Gulf View and Indies West Condominiums. The work may be completed without any permit alterations. • The remaining 37,000 CY of sand will be placed on the beach at both locations (on the seaward and landward side of the MH W) after the new Biological Opinion and permit modifications are issued. • The sand will be delivered by trucks and placed on the beach via a conveyor system to limit the heavy equipment operation on the beach. Mr. Hendel stated he resides in the Park Shore area, had voted for the emergency re- nourishment proposed at both locations, but after site visits, he recommends the area not be included in the proposed expenditure. He also recommended delaying the activity pending receipt of more information. Mr. Sorey provided a brief history of the issue noting the Coastal Advisory Committee originally recommended approval of an expenditure of $375,000 to place approximately 10,000 CY of sand at the two eroded beach hot spots. It has now been determined 10,000 CY of material will not be adequate to stabilize the areas for 3 years as it is eroding 10,000 CY on an annual basis. It is estimated approximately 40,000 CY of sand will be required to stabilize the areas. The intent of the proposal is to protect the upland structure of the beach including walkways, adjacent to the beach, etc. May 3, 2010 Commissioner Coyle questioned if the activity should be delayed until the potential effects of the oil spill have been realized by the County and /or a permanent solution to the erosion problem has been developed. Gary McAlpin noted the effects of the oil spill will be continually monitored and the County will not complete the proposed re- nourishment in any areas that are threatened by possible oil contamination. The intent is to attempt to ensure the areas in question are protected for the hurricane season. He noted the CAC has recommended Staff develop a permanent solution to the erosion problems. The permanent solutions to all eroded beach hot spots within the County will be studied under the scope of work for the next beach re- nourishment. Mr. Hendel moved to recommend Phase I of the proposal re- nourishment of the (the area just South of Doctors Pass) as proposed by Staff, and to delay Phase II (re- nourishment of the Park Shore Beach area) until further studies have been completed and a permanent solution is developed for stabilizing the beach in the area just south of Doctors Pass. Second by Mr. Hill. Under Council /Staff discussion, Gary McAlpin noted: • If the projects are completed separately, there will be approximately a $75,000 cost for re- mobilization to complete the work proposed in Phase II. Phase I may be completed for a cost of approximately $1.1M - $1.2M. The proposal is to place approximately 27,000 CY of sand in the area south of Doctors Pass and approximately 8,000 CY of sand in the Park Shore area If the sand is placed at this time, it will assist in reducing re- nourishment activities required in those areas during the next Cycle. Motion carried 4 `yes " — 3 "no." Chairman Coyle, Mr. Olesky and Mr. Sorey voted "no." Commissioner Coyle recommended the Committee review the 6 recommendations provided on page 2 of the Executive Summary and take action. Recommendation #1 Mr. Hill moved to recommend an Emergency Resolution be approved authorizing the use of emergency measures and funds to address the severe beach erosion in the area just south of Doctors Pass and that action must be taken immediately. Second by Mr. Olesky. Carried unanimously 7 -0. Recommendation #3 Mr. Sorey moved the beach is accessible to the public and meets the requirements in the RTDC Category "A: Funding Policy. The emergency re- nourishment is eligible for TDC Category "A" Funding and serves a public purpose. Second by Mr. Olesky. Carried unanimously? -0. May 3, 2010 Recommendation #4 Mr. Hendel moved the formal competitive threshold in the Purchasing Policy be waived based on a valid public emergency and other State and local Statutes. Second by Mr. Olesky. Carried unanimously 8 -0. Recommendation 45 Mr. Sorey moved to recommend an expenditure of up to $LIM in TDC Category "A " Funding to accomplish the project. Second by Mr. Olesky. Motion carried unanimously 7— 0. Recommendation #6 Mr. Sorey moved to recommend authorization of the necessary budget amendments. Second by Mr. Olesky. Motion carried unanimously 7— 0. Discussion occurred on whether Staff should continue to purse the permits for both Phases of the proposed project at this time. Mr. Hendel moved to authorize Staff to proceed with the permit applications for both Phase I and Phase II and return with recommendations for Phase H at the time Staff proposes a permanent solution to address the area outlined in the Phase I emergency expenditure. Second by Ms. Becker. Carried unanimously 7 -0. 2. Resolution for Emergency Renourishment Gary McAlpin presented a proposed Resolution (no. 10- ) entitled "A Resolution of the Board of County Commissioners of Collier County, Florida declaring critically eroded beaches in the City of Naples to require emergency renourishment and making findings to support the public purpose of renourishment for review. Mr. Olesky moved to recommend the Board of County Commissioners approve the proposed Resolution subject to the deletion to any references to re- nourishment of the Park Shore Beach area. Second by Ms. Becker. Motion carried 6 "yes " — I "no. "Mr. Sorey voted "no." Mr. Sorey noted his "no" vote was predicated on his preference to complete the re- nourishment of both areas in question at the same time (Park Shore Beach and the area just south of Doctors Pass). VI. Old Business None VII. Announcements None May 3, 2010 VIII. Audience Input & Discussion None IX. Council Discussion None X. Next Scheduled Meeting Date/Location — May 24, 2010 — 9:00 a.m. Collier County Government Center, Administration BLDG. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:59 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Commissioner Fred Coyle, Chairman These minutes approved by the Board /Committee on as presented or as amended May 24, 2010 New Business A - 1 1 of 22 EXECUTIVE SUMMARY Share TDC Category "A" Grant Applications not budgeted in FY 09/10. OBJECTIVE: To share Category "A" grant applications and requests for projects not funding in Fiscal Year 09/10. CONSIDERATIONS: Received TDC Category "A" Grant Applications as follows: vun r>, rIrmca�nrominwr. 1. Projects NOT funded — Required Fiscal Year 09/10 Al"U11i ttG UL'JILL Doctors Pass Jetty Rebuild ($700,000 — FY 09/10 ) $ -0- Park Shore Emergency Dredge Engineering $ 40,000 Emergency Truck Haul — Park Shore /Doctors Pass $375,000 Wiggins Pass Intermediate Dredge En ineerin = $ 20,000 Wiggins Pass Inlet Management Plan and EIS $125,178 SUB -TOTAL _ $560,178 Unencumber Biological Monitoring Funds ($175,000) Unencumber Hideaway Funds ($400,000) SUB -TOTAL $575,000 TOTAL $14,822 ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC April 8, 2010 meeting this item was unanimously approved (6 -0). STAFF RECOMMENDATIONS: 1. Projects NOT funded — Required Fiscal Year 09/10 — Staff recommends approval of these projects. FISCAL IMPACT: The funding for these projects is available in Category "A" Tourist Development Taxes Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. COUNTY ATTORNEY FINDING: A finding by the County Attorney is not required for this item. RECOMMENDATION: That the'FDC recommend approval of the attached Tourist Development Category "A" grant applications not budgeted in FY 09/10 in the amount of $560,178 for current Fiscal year 09/10. PREPARED BY: Gail Hambright, CZM Accountant May 24, 2010 New Business VI - 1 2 of 22 (Revised) TOURIST DEVELOPMENT CATEGORY "A" FUNDING POLICY 1. Use of TDC Categon, A Fund: To finance beach park facilities of beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance, shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access, as these relate to the physical preservation of the beach, shoreline or inland lake or rive. (Cod or Ordnance, Division 3. Sec. 126 -83.) 2. Source o1 other funds: Federal or State funds are desirable and should be diligently pursued. 3. Mandatory annual budget allocation of funds and maintenance of reserves. a. Catastrophe reserves shall be accumulated in the budget with $1M in 2004 plus $0.5M per year thereafter (up to a maximum of $10M). In the event of a catastrophe requiring the expenditure of all or part of these reserves, $0.5M will continue to be set aside. b. Major renourishment reserves shall be accumulated in the budget with $2M per year after the completion of the major renourishment project currently in planning and permitting (as a November 2003; projected to start setting aside funds in FY 2006). c. Beach park facilities (including beach access property acquisition) shall be funded at an average of $21M per year. This funding allocation shall be adjusted annually in an amount equal to one -third of the TDC Category "A" revenues. d. Remaining funds may be used for eligible grant applications as outlined in the policy below. 4. Eligibility: Eligible beach areas qualify for Category "A" funding. An "eligible beach area" is: a. Accessible to the public; and b. No more than one -half mile from a beach park facility, public access point, hotel or motel and if at least 80% of the entire beach area is classified as eligible, otherwise ineligible gaps will be deemed eligible. 5. Ineligible beach areas: a. Beach areas not meeting the criteria for eligibility of paragraph 4. above, are not eligible for Category "A" funding. Renourishment or maintenance of these beach areas are the responsibility of adjacent property owners and must be privately funded. b. An area of an ineligible beach that is subject to high erosion, with the recommendation of the Coastal Advisory Committee and determination by the Board of County Commissioners as being in the public interest, may have erosion control structures installed, with Category "A" funding. May 24, 2010 New Business A - 1 3 of 22 6. Inlet Sand Bypassing. The bypassing of sand across inlets may be funded by Tourist Development Tax Category "A" funding provided the Inlet Management Plan recommends the bypassing, the dredging of the pass or inlet is recommended by the Coastal Advisory Committee meets the inlet funding policy criteria and is approved by the Board of County Commissioners as being in the in the public interest. No TDC Category "A" funding will be approved for dredging non -beach compatible material except in situations where .significant channel alignment and depth changes are required to correct and deviate from routine maintenance dredging past practices. Shore protection structures and proiect sponsorship. Projects, including construction and maintenance of shore protection structures (groins, jetties, breakwaters, etc.), may be funded by Category "A" funding for eligible beaches. However, `ownership' responsibilities must rest with an entity other than "Tourist Development Taxes" — i.e. there must be a project sponsor (private interest, taxing districts, municipalities or County Departments other than those funded with Tourist Development Taxes). Grant Application Review. The Coastal Advisory Committee and the Parks and Recreation Advisory Board will prepare and maintain a proposed prioritized annual spending plan for the use of Tourist Development Tax Category "A" funds, with a ten year projection. The proposed plans will be submitted to the Board of County Commissioners (BCC) for their consideration and approval, via the TDC. 'T'hese submissions will coincide with the annual Collier county budget cycle. The Coastal Advisory Committee will review all requests for Tourist Development Tax Category "A" funds, with the exception of County maintained beach park facilities that will be handled by the Parks and Recreation Advisory Board. Both advisory boards will make recommendation for approval, denial or modification to the BCC, via the TDC, consistent with the BCC established policy for use of these funds. May 24, 2010 New Business VI - 1 4 of 22 Evaluation /Approval Guidelines for TDC Category A Yearly Grant Requests by the Coastal Advisory Committee Yearly grant requests to the Coastal Advisory Committee will be evaluated, prioritized and funded based on the following criteria. 1. Grants associated with the completion of a previously approved project that are required to complete that project. 2. Grants required to meet Permit Regulatory Compliance. Examples of these grants would be Physical and Biological monitoring, turtle monitoring, shorebird monitoring and tilling. 3. Safety related activities and projects, which are the responsibility of the CAC. 4. Commitments covered by inter -local agreement and /or projects previously approved /identified in the 10 year plan. Examples would be the dredging of Clam, Wiggins, Doctors, Caxambas and Capri Passes and the 10 -year cycle of beach re- nourishment. 5. Projects or studies that improve or have a high probability of improving our beach efficiency, the preservation of CAC capital or save us money. These projects would have to have a undisputed payout. Items that would fall into this category would be engineering or studies that could lengthen times between dredge events or re- nourishments. 6. Grants associated with the maintenance and upkeep of our beaches. Examples of these activities that preserve the quality of the beach experience are beach cleaning, raking and grading. 7. Projects that outside funding or third party funding can be obtained on that offset the capital cost. Examples would be FDEP funding, FEMA funding or third party grants. 8. Necessary or required projects would be next. Examples of this type of projects would be Doctors Pass Rip -Rap replacement. 9. New projects not required by law or consent decree would follow. May 24, 2010 New Business A - 1 5 of 22 (Revised) TOURIST DEVELOPMENT CATEGORY "A" FUNDING POLICY I. Use of TDC Catezory A Fund: To finance beach park facilities of beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance, shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access, as these relate to the physical preservation of the beach, shoreline or inland lake or rive. (Cod or Ordnance, Division 3. Sec. 126 -83.) 2. Source of other funds: Federal or State funds are desirable and should be diligently pursued. 3. Mandatory annual budget allocation of funds and maintenance of reserves. a. Catastrophe reserves shall be accumulated in the budget with $1M in 2004 plus $0.5M per year thereafter (up to a maximum of $IOM). In the event of a catastrophe requiring the expenditure of all or part of these reserves, $0.5M will continue to be set aside. b. Major renourishment reserves shall be accumulated in the budget with $2M per year after the completion of the major renourishment project currently in planning and permitting (as a November 2003; projected to start setting aside funds in FY 2006). c. Beach park facilities (including beach access property acquisition) shall be funded at an average of $2M per year. This funding allocation shall be adjusted annually in an amount equal to one -third of the TDC Category "A" revenues. d. Remaining funds may be used for eligible grant applications as outlined in the policy below. 4. Eli ie bility: Eligible beach areas qualify for Category "A" funding. An "eligible beach area" is: a. Accessible to the public; and b. No more than one -half mile from a beach park facility, public access point, hotel or motel and if at least 80% of the entire beach area is classified as eligible, otherwise ineligible gaps will be deemed eligible. 5. Inelieible beach areas: a. Beach areas not meeting the criteria for eligibility of paragraph 4. above, are not eligible for Category "A" funding. Renourishment or maintenance of these beach areas are the responsibility of adjacent property owners and must be privately funded. b. An area of an ineligible beach that is subject to high erosion, with the recommendation of the Coastal Advisory Committee and determination by the Board of County May 24, 2010 New Business A - 1 6 of 22 Commissioners as being in the public interest, may have erosion control structures installed, with Category "A" funding. Inlet Sand Bypassing. The bypassing of sand across inlets may be funded by Tourist Development Tax Category "A" funding provided the Inlet Management Plan recommends the bypassing, the dredging of the pass or inlet is recommended by the Coastal Advisory Committee meets the inlet funding policy criteria and is approved by the Board of County Commissioners as being in the in the public interest. No TDC Category "A" funding will be approved for dredging non -beach compatible material except in situations where significant channel alignment and depth changes are required to correct and deviate from routine maintenance dredging past practices. Shore protection structures and project sponsorship. Projects, including construction and maintenance of shore protection structures (groins, jetties, breakwaters, etc.), may be funded by Category "A" funding for eligible beaches. However, `ownership' responsibilities must rest with an entity other than "Tourist Development Taxes" — i.e. there must be a project sponsor (private interest, taxing districts, municipalities or County Departments other than those funded with Tourist Development Taxes). Grant Application Review. The Coastal Advisory Committee and the Parks and Recreation Advisory Board will prepare and maintain a proposed prioritized annual spending plan for the use of Tourist Development Tax Category "A" funds, with a ten year projection. The proposed plans will be submitted to the Board of County Commissioners (BCC) for their consideration and approval, via the TDC. These submissions will coincide with the annual Collier county budget cycle. The Coastal Advisory Committee will review all requests for Tourist Development Tax Category "A" funds, with the exception of County maintained beach park facilities that will be handled by the Parks and Recreation Advisory Board. Both advisory boards will make recommendation for approval, denial or modification to the BCC, via the TDC, consistent with the BCC established policy for use of these funds. May 24, 2010 New Business A - 1 7 of 22 Evaluation /Approval Guidelines for TDC Category A Yearly Grant Requests by the Coastal Advisory Committee Yearly grant requests to the Coastal Advisory Committee will be evaluated, prioritized and funded based on the following criteria. I. Grants associated with the completion of a previously approved project that are required to complete that project. 2. Grants required to meet Permit Regulatory Compliance. Examples of these grants would be Physical and Biological monitoring, turtle monitoring, shorebird monitoring and tilling. 3. Safety related activities and projects, which are the responsibility of the CAC. 4. Commitments covered by inter -local agreement and /or projects previously approved /identified in the 10 year plan. Examples would be the dredging of Clam, Wiggins, Doctors, Caxambas and Capri Passes and the 10 -year cycle of beach re- nourishment. 5. Projects or studies that improve or have a high probability of improving our beach efficiency, the preservation of CAC capital or save us money. These projects would have to have a undisputed payout. Items that would fall into this category would be engineering or studies that could lengthen times between dredge events or re- nourishments. 6. Grants associated with the maintenance and upkeep of our beaches. Examples of these activities that preserve the quality of the beach experience are beach cleaning, raking and grading. 7. Projects that outside funding or third party funding can be obtained on that offset the capital cost. Examples would be FDEP funding, FEMA funding or third party grants. 8. Necessary or required projects would be next. Examples of this type of projects would be Doctors Pass Rip -Rap replacement. 9. New projects not required by law or consent decree would follow. May 24, 2010 New Business VI - 1 8 of 22 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Park Shore Emergency Dredge Engineering 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project - Description and Location: See attached. 5. Estimated project start date: April 5, 2010 6. Estimated project duration: 7 Months 7. Total TDC Tax Funds Requested: $40,000.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X) No ( ) Collier County Tourist Development Council Category "A" Grant Application Page 2 Park Shore Emergency Dredge Engineering PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 40 000.00 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 40.000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Eneineerinc Fees TOTAL $ 40,000.00 $ 40.000.00 May 24, 2010 New Business A - 1 9 of 22 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 1 10 of 22 March 17, 2010 Gary McAlpin Collier County Government W. Harmon Turner Bldg., Suite 103 3301 E. Tamiami Trail Naples, FL 34112 Subject: Collier County, Florida, Small Beach Berm Restoration Project Scope of Work Dear Gary: Enclosed is a scope of work and fee proposal for the small berm berm restoration project for Collier County, Florida. The hourly not to exceed cost for these services is $41,075. The services include a wading depth survey, preparation of plans and specifications, construction management using the Coastal Zone Management inspector and a conceptual plan to address the two hot spots during the next beach nourishment. If you have any questions regarding this scope of work, please call me. Sincerely, COASTAL PLANNING & ENGINEERING, INC. Stephen Keehn, P.E. Senior Coastal Engineer cc: Sheri Dindial, CPE f:marketing/proposals / fl counties /collier /2010 /2010 cc small truck... /cover letter May 24, 2010 New Business VI - 1 11 of 22 Small Beach Berm Restoration Project Collier County, Florida Scope of Work In response to the hot spot erosion at two locations within the Collier County Beach Nourishment Project area, engineering and permitting of a small berm restoration project is proposed. The project would extend along approximately 1000 feet of the Park Shore shoreline near Seagate Drive (R45 -R46) and 1200 feet south of the Doctors Pass groins (R58A -R58). The hourly not to exceed fee for these services is $41,075. L. Survey CPE will use existing surveys conducted in October 2009 supplemented with wading depth surveys at 200 to 400 foot intervals. The surveys will be conducted using the same control and procedures defined for the annual monitoring surveys. The survey will be conducted in conjunction with another regional survey L Berm Design Berm Design Section Development: The berm design will be based on the design established in the last nourishment project and be sufficient to restore the protective and recreational quality to the beach. Historic profiles will be analyzed to identify the range of natural berm elevations, crest widths and slopes. Survey profiles will be used to develop the shape and positioning of the cross - sections for a project along the shoreline that will work in synergy with the existing beach structures. The initial designs will be coordinated with the Coastal Zone Management Department. The planform layout of the final berm section will be developed for each reach using recent aerial photography and beach profiles surveyed in I above. The likely sand source for this project will be an upland sand mine or local aggregate supplier. Sand suppliers will be contacted and representative sand samples or descriptions will be obtained by CPE. Sand samples will be sieved and analyzed to determine the quality of sand available from potential sources, or sand descriptive tables and curves will be analyzed for compatibility. The sand quality guidelines developed for the on -going County beach project is the desired standard. if the industry cannot support this standard, an alternative will be proposed for review and approval by the Coastal Zone Management Department and permit agencies. Transportation of sand to the project site will probably be by trucking. Sand stockpile areas and construction access points will need to be identified. With assistance from the Coastal Zone Management Department, CPE will hold discussions with prospective sand suppliers and contractors to develop the most efficient construction procedure. Access routes, staging areas and construction methods will be coordinated with owners through the Coastal Zone Management Department. The engineer will make a site inspection and be available to meet with owners at a meeting coordinated by the Coastal Zone May 24, 2010 New Business VI - 1 12 of 22 Management Department, if desired. The use of conveyor systems will be considered to place sand will be considered. Construction costs for the project will be estimated based on the project design volumes, sand source locations, sand characteristics, and construction procedures. Cost may depend on the competitiveness in the industry. CPE will assist the County with the identification of potential easement areas and the County will provide construction easements or permission from the upland owners and assist in securing a truck route through the development to the beach. 3. Permit Application and Processing A CCCL permit (62b -33, F.A.C.) is required from the Florida Department of Environmental Protection (FDEP) prior to construction of the berm. Since work will be limited to above Mean High Water, a permit from the Jacksonville District U.S. Army Corps of Engineers (USACE) will not be required. Construction activity will occur outside turtle nesting season, avoiding comprehensive coordination with FFWCC and FWS on turtle issues. It is not yet known if the existing BO will be sufficient for the project. The Engineer will apply to the FDEP and provide project documentation. Items contained within the initial application will include design details, project justification, construction fill volumes, and sand characteristics. The Engineer will develop one response to requests for additional information (RAI) from the permit agencies. Upon receipt of a draft permit, the Engineer will review state permit requirements with the County. The Engineer will use his best effort and experience to obtain permits from the FDEP. Factors beyond the Engineers control, such as Governmental policy changes or Section 120 State Administrative Hearings may prevent the issuance of permits. The permit fee will be paid for by the County. 4. Preparation of Construction Plans & Specifications Construction plans and technical specifications will be prepared for the project. The construction plans will include plan views and representative cross - sections sufficient for the construction of the project. The plans will provide survey monumentation information which will allow the contractor to control and construct the berm project. Cross - section will be identified on the plans, along with a baseline for the profiles. The plans will delineate construction staging areas and access points, and will be based on previous plans for the area. Technical specifications and a suggested bid form will be developed for the project which can be attached to the County's front end documents for bidding. CPE will prepare the Technical Provisions and Environmental Protection specifications. Technical Provisions will describe the berm fill layout, mobilization and demobilization from the project area, clean -up requirements and other issues related to construction of a truck haul project. It will identify the method of payment to the contractor and the May 24, 2010 New Business A - 1 13 of 22 clauses for liquidated damages, if necessary. The bid form will be developed with this section. The sand quality standard approved by the County and the permit agencies will be included in the specification. The design and pay qualities will be based on tonnage, the unit of measure used for upland sand sources. The specifications will identify the equivalent approximate yardage. The specifications will require the contractor to take pre- and post- construction surveys of the fill area at specified intervals, to verify placed location and volume. The survey will be limited to the dry beach. A section on Environmental Protection will be included within the technical specifications. This section will identify the important clauses contained in the permits, including a copy of the permits received for the project. The contractor will be advised that he is required by law to abide by all the conditions provided by the State permit for the project. Issues to be addressed in this section include protection of environmental resources, restoration of landscape damage, maintenance of pollution control facilities and a requirement for an environmental protection plan. The Engineer will provide up to four (4) sets of plans and technical specifications for use by the County, along with copies in Acrobat format. 5. Contractor Bidding and Construction Phase 1- Bidding The Engineer will assist the County in the selection of a contractor for the berm restoration project. The County's purchasing department will manage the bidding process with assistance from the Engineer and Coastal Zone Management Department, The Engineer will provide a list of eligible contractors to the County for bidding purposes. In conjunction with the County, the Engineer will attend a pre -bid conference by telephone if required. The pre-bid conference will provide an opportunity to describe the project and to solicit questions from potential contractors. The conference will be conducted at the location determined by the County and a tour of the project area should be conducted with the potential contractors to address any additional questions. County representatives may be present to address issues related to infrastructure, County requirements and any other issues affecting the local government. The potential contractors will be provided thirty (30) days to submit a bid for the project. The Engineer will answer questions during bidding and issue addenda as required. The Engineer will assist the County in reviewing the bids and evaluation of the low bidder, taking into consideration the capability of the contractor (low bidder) in constructing the project. The Engineer will provide the County a recommendation concerning the selection of the contractor. The Engineer will assist the County in negotiating with the low bidder. The berm restoration project is a truck -haul sand project that can take up to sixty (60) days. The management team will be centered around the County observer /inspector. The County inspector will be supervised by the Collier County Coastal Zone Management May 24, 2010 New Business VI - 1 14 of 22 Department and supplemented by the CPE engineer. The construction is expected to last no more than sixty (60) days depending on the final size of the project. The quantity of the fill will be approximately 10 cubic yards per linear foot. The purpose of the construction services is to observe construction, collect weight tickets, verify fill volume placed and coordinate between the local community and the Coastal Zone Management Department. This project is broken down into three phases. This scope of services has been developed to support Coastal Zone Management Department's supervision of a truck -haul project. CPE is available to back up the Coastal Zone Management Department's coastal projects manager. In addition since the project length, duration and volume may be modified during construction, the project is proposed as an hourly contract. Phase Il — Pre - Construction Services The pre - construction services will consist of a pre- construction meeting in Naples with all the interested parties. The meeting will include the contractor, the County, CPE and the County observer. The meeting will review the construction methods and constraints and be an opportunity to train the inspector on his duties for the County. In support of the construction plan, CPE will prepare a QA /QC plan for the project along with a daily observation checklist for use by the inspector. Contractor surveys will be taken prior to the beginning of the project which will be observed by the County observer. Based upon these surveys, the plans will be updated including a new volume distribution to mitigate for the erosion since the contract plans were developed. The updated information will be provided to the contractor and will be the basis for construction of the new beach and berm by the contractor. Phase III — During Construction Services The construction period is assumed to be thirty (30) days on site. The observer time is at County expense. That schedule is expected to vary based upon the needs at the site and the support required by the projects manager for the Coastal Zone Management Department. The daily observations will include collecting weight tickets from the arriving trucks, spot checking the quantity material in the dump trucks before placement, collecting sand samples from each truck and observing the placement is within the lines and grades specified on the plans. The observer will carry out tasks as assigned by the projects manager and Coastal Zone Management Department. This proposal assumes that the required office support from CPE during construction is minimal and tailored to support the needs of the Coastal Zone Management Department. CPE will provide advice and technical support to the observation team during the construction period. CPE will make three (3) visits to the project during the construction period. In addition, four (4) random sand samples will be collected as part of the observation plan for analysis to ensure that the contractor is providing the sand specified in his proposal. May 24, 2010 New Business A - 1 15 of 22 The contractor will submit a pay estimate monthly. The engineer will review and provide a recommendation concerning the monthly pay request based on the observers reports and weight tickets. Conditions may change during the construction period. One new design updated is provided in the scope of work. Phase IV — Post - Construction The post - construction activities will consist of a final project observation by all the observation team members and the preparation of post- construction report of the as -built conditions of the beach. This document will be used for permit reporting and supporting FDEP reimbursement (if available) based upon approved grant agreements. The post - construction report and contractor post- construction survey will be a method for final verification of the construction volumes placed by the contractor. The report will contain volumes and cross - sections of the constructed project along with a construction history. Phase V — Update Conceptual Design Study with Hot Spot The two hot spots in the vicinity of R46 and R58 are typical in the project area adjacent to structures. The problem and conceptual solution will be developed and added to the design study, along with the recently completed City of Naples study on their long term objectives for addressing the drainage outfalls on their beach. f.marketinp/proposals/0 counties/collier /2010 /2010 cc small truck ... /cc small berm restoration project O y O � N C � N N m @ N O 2 Z — w` w �E V N, I E A n p m,rvl rvl rvllry m, a 8 m ry $ w a w ii W 0 3 5.. m UUU a gg 8 MO W N m m y y U U O y w J g'N, Iml O C I> Z, t- Zi 'JI %}' 'C 6 i ''I rywj -0 0.. I'�, < : > O a Y N i aFz' u lZ y u FI O', Fi 161 ly:,FI <�a 4OO s< U Z s i 8Im. O z Z �,8 to i oU, cc ]'.O Z Zlm Y i 6, g�w V uz�ow Ic dc�i�, 2 r,: u�u �Ra' °IP S ry I Y N II i w` w �E V May 24, 2010 New Business A - 1 17 of 22 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Emergency Truck Haul — Park Shore/Doctors Pass 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: Emergency renourishment of Doctors Pass area and Park Shore areas (approximately 2,000 LF Total). Pricing based on $40 /cy at 9,000 cy — 10,000 cy's. 5. Estimated project start date: April 5,2010 6. Estimated project duration: 7 Months 7. Total TDC Tax Funds Requested: $375,000.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X ) No ( ) May 24, 2010 New Business VI - 1 18 of 22 Collier County Tourist Development Council Category "A" Grant Application Page 2 Emergency Truck Haul — Park Shore /Doctors Pass PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL $ 375.000.00 $ 375,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees $_375,000.00 TOTAL $ 375,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 1 19 of 22 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Wiggins Pass Intermediate Dredge Engineering Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: A new permit from FDEP will need to be obtained on the same basis as the expired permit to allow intermediate dredging of Wiggins Pass. 5. Estimated project start date: April 5, 2010 6. Estimated project duration: 7 Months 7. Total TDC Tax Funds Requested: $20,000.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X ) No ( ) Collier County Tourist Development Council Category "A" Grant Application Page 2 Wiggins Pass Intermediate Dredge Engineering PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL AMOUNT $ 20.000.00 $ 20,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineerin_ Fees $_20,000.00 TOTAL $ _20.000.00 May 24, 2010 New Business A - 1 20 of 22 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 1 21 of 22 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Wiggins Pass Inlet Management Plan and EIS 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: An Inlet Management Plan and Environmental Impact Study is now required by FDEP for the new Wiggins Pass permit. 5. Estimated project start date: April 5, 2010 6. Estimated project duration: 7 Months 7. Total TDC Tax Funds Requested: $125,178.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X ) No ( ) Collier County Tourist Development Council Category "A" Grant Application Page 2 Wiggins Pass Inlet Management Plan and EIS PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL AMOUNT $ 125,178.00 $ _,125,178.00_____ PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees $ 125 178.00 TOTAL $ 125.178.00 May 24, 2010 New Business VI - 1 22 of 22 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 2 1 of 38 EXECUTIVE SUMMARY Share TDC Category "A" Grant Applications from the City of Naples, The City of Marco Island and Collier County for FY- 10 /11. To share Category "A" grant applications and requests. CONSIDERATIONS: Received TDC Category "A" Grant Applications as follows: 2009/10 PROJECT /DESCRIPTION: AMOUNT RF.OIIF,STF.n C:RANTFn 1. Re2ulatory and Permit Compliance Sea Turtle Protection Program - Collier County $164,600 $162,959 Beach Tilling — Collier County $ 17,500 $ 40,000 Physical Beach & Pass Monitoring Collier County Beaches $260,000 $125,000. SUB -TOTAL $442,100 $327,959 2. Planned Proiects Wiggins Pass Intermediate Program — Engineering & Dredge $750,000 Clam Pass Water Quality Modeling $ 50,000 FY 12/13 Beach Analysis/model With Hot Spot Solutions $300,000 FY 12/13 Marco Island Analysis/Model with BW Engineering $150,000 SUB -TOTAL $1,250,000 $0 3. Beach Maintenance Beach Maintenance — Collier County/Marco Island $135,000 $ 135,000 Beach Maintenance — Cit ofNaples $ 75,850 $ 73,460 Vegetation Repairs/Exotic Removal -- County Wide $ 75,000 $ 75,000 Naples Pier Annualized Repair & Maintenance — City of Naples $ 55,000 $ 55,000 SUB -TOTAL $340,850 $338,460 4. Administration Fee's Fund 195 and 183 Administration — Collier County $511,100 $500,000 Indirect Administration Costs $117,700 Tax Collector Fee's (2.5 %) $104,863 $104,863 SUB -TOTAL $733,663 $604,863 5. Other Expenses Renourishment and Emergency Reserves $14,500,000 Revenue Reserve (5 %) $ 217,800 Category D Pier Reserve $ 79,000 SUB -TOTAL $14,796,800 $0 TOTAL $17,563,413 $1,271,282 May 24, 2010 New Business VI - 2 2 of 38 ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC April 8, 2010 meeting this item was unanimously approved (7 -0). STAFF RECOMMENDATIONS: 1. Regulatory and Permit Compliance All these items are required by FDEP permit and required by law. 2. Planned Projects: Wiggins Pass Intermediate Program — Engineering & Dredge — Intermediate Dredging of Wiggins Pass for Fall 2010 v Clam Pass Water Quality Modeling — this will fund specific water quality parameter modeling in detail after circulation modeling and general water quality modeling is completed. FY 12/13 Beach Analysis /Model With Hot Spot Solutions — Beach Analysis and modeling to determine renourish plan including Hot Spot permanent solution for Fiscal Year 12/13 renourishment. s Marco Island Analysis /Model with BW Engineering — Beach analysis and modeling including breakwater solutions to aid in beach longevity for a 12/13 beach renourishment. FISCAL IMPACT: The total amount of grant applications for FY 10 /11 in the amount of $17,563,413 is in the proposed budget for Category "A" Tourist Development Taxes. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. COUNTY ATTORNEY FINDING: A finding by the County Attorney is not required for this item. RECOMMENDATION: That the TDC recommend approval of the attached Tourist Development Category "A" grant applications and request in the amount of $17,563,413 and approve all necessary grant agreements per County Attorney's approval. PREPARED BY: Gail llambright, CZM Accountant May 24, 2010 New Business A - 2 3 of 38 (Revised) TOURIST DEVELOPMENT CATEGORY "A" FUNDING POLICY 1. Use of TDC Category A Fun d• To finance beach park facilities of beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance, shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access, as these relate to the physical preservation of the beach, shoreline or inland lake or rive. (Cod or Ordnance, Division 3. Sec. 126 -83.) 2. Source of other funds: Federal or State funds are desirable and should be diligently pursued. 3. Mandatory annual budget allocation of funds and maintenance of reserves. a. Catastrophe reserves shall be accumulated in the budget with $IM in 2004 plus $0.5M per year thereafter (up to a maximum of $1 OM). In the event of a catastrophe requiring the expenditure of all or part of these reserves, $0.5M will continue to beset aside. b. Major renourishment reserves shall be accumulated in the budget with $2M per year after the completion of the major renourishment project currently in planning and permitting (as a November 2003; projected to start setting aside funds in FY 2006). c. Beach park facilities (including beach access property acquisition) shall be funded at an average of $2M per year. This funding allocation shall be adjusted annually in an amount equal to one -third of the TDC Category "A" revenues. d. Remaining funds may be used for eligible grant applications as outlined in the policy below. 4. Eligibility: Eligible beach areas qualify for Category "A" funding. An "eligible beach area" is: a. Accessible to the public; and b. No more than one -half mile from a beach park facility, public access point, hotel or motel and if at least 80% of the entire beach area is classified as eligible, otherwise ineligible gaps will be deemed eligible. 5. Ineligible beach areas: a. Beach areas not meeting the criteria for eligibility of paragraph 4. above, are not eligible for Category "A" funding. Renourishment or maintenance of these beach areas are the responsibility of adjacent property owners and must be privately funded. b. An area of an ineligible beach that is subject to high erosion, with the recommendation of the Coastal Advisory Committee and determination by the Board of County Commissioners as being in the public interest, may have erosion control structures installed, with Category "A" funding. May 24, 2010 New Business VI - 2 4of38 6. Inlet Sand Bypassing. The bypassing of sand across inlets may be funded by Tourist Development Tax Category "A" funding provided the Inlet Management Plan recommends the bypassing, the dredging of the pass or inlet is recommended by the Coastal Advisory Committee meets the inlet funding policy criteria and is approved by the Board of County Commissioners as being in the in the public interest. No TDC Category "A" funding will be approved for dredging non -beach compatible material except in situations where significant channel alignment and depth changes are required to correct and deviate from routine maintenance dredging past practices. 7. Shore rotection structures and project sponsorship. Projects, including construction and maintenance of shore protection structures (groins, jetties, breakwaters, etc.), may be funded by Category "A" funding for eligible beaches. However, `ownership' responsibilities must rest with an entity other than "Tourist Development Taxes" — i.e. there must be a project sponsor (private interest, taxing districts, municipalities or County Departments other than those funded with Tourist Development Taxes). Grant Application Review. The Coastal Advisory Committee and the Parks and Recreation Advisory Board will prepare and maintain a proposed prioritized annual spending plan for the use of Tourist Development Tax Category "A" funds, with a ten year projection. The proposed plans will be submitted to the Board of County Commissioners (BCC) for their consideration and approval, via the TDC. These submissions will coincide with the annual Collier county budget cycle. The Coastal Advisory Committee will review all requests for Tourist Development Tax Category "A" funds, with the exception of County maintained beach park facilities that will be handled by the Parks and Recreation Advisory Board. Both advisory boards will make recommendation for approval, denial or modification to the BCC, via the TDC, consistent with the BCC established policy for use of these funds. May 24, 2010 New Business A - 2 5 of 38 Evaluation /Approval Guidelines for TDC Category A Yearly Grant Requests by the Coastal Advisory Committee Yearly grant requests to the Coastal Advisory Committee will be evaluated, prioritized and funded based on the following criteria. 1. Grants associated with the completion of a previously approved project that are required to complete that project. 2. Grants required to meet Permit Regulatory Compliance. Examples of these grants would be Physical and Biological monitoring, turtle monitoring, shorebird monitoring and tilling. 3. Safety related activities and projects, which are the responsibility of the CAC. 4. Commitments covered by inter -local agreement and /or projects previously approved /identified in the 10 year plan. Examples would be the dredging of Clam, Wiggins, Doctors, Caxambas and Capri Passes and the 10 -year cycle of beach re- nourishment. 5. Projects or studies that improve or have a high probability of improving our beach efficiency, the preservation of CAC capital or save us money. These projects would have to have a undisputed payout. Items that would fall into this category would be engineering or studies that could lengthen times between dredge events or re- nourishments. 6. Grants associated with the maintenance and upkeep of our beaches. Examples of these activities that preserve the quality of the beach experience are beach cleaning, raking and grading. 7. Projects that outside funding or third party funding can be obtained on that offset the capital cost. Examples would be FDEP funding, FF,MA funding or third party grants. 8. Necessary or required projects would be next. Examples of this type of projects would be Doctors Pass Rip -Rap replacement. 9. New projects not required by law or consent decree would follow. May 24, 2010 New Business VI - 2 6 of 38 (Revised) TOURIST DEVELOPMENT CATEGORY "A" FUNDING POLICY Use of TDC Category A Fund: To finance beach park facilities of beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance, shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access, as these relate to the physical preservation of the beach, shoreline or inland lake or rive. (Cod or Ordnance, Division 3. Sec. 126 -83.) 2. Source of other funds. Federal or State funds are desirable and should be diligently pursued. 3. Mandatory annual budget allocation of funds and maintenance of reserves. a. Catastrophe reserves shall be accumulated in the budget with $1M in 2004 plus $0.5M per year thereafter (up to a maximum of $I OM). In the event of a catastrophe requiring the expenditure of all or part of these reserves, $0.5M will continue to be set aside. b. Major renourishment reserves shall be accumulated in the budget with $2M per year after the completion of the major renourishment project currently in planning and permitting (as a November 2003; projected to start setting aside funds in FY 2006). c. Beach park facilities (including beach access property acquisition) shall be funded at an average of $2M per year. This funding allocation shall be adjusted annually in an amount equal to one -third of the TDC Category "A" revenues. d. Remaining funds may be used for eligible grant applications as outlined in the policy below. 4. Eligibility: Eligible beach areas qualify for Category "A" funding. An "eligible beach area" is: a. Accessible to the public; and b. No more than one -half mile from a beach park facility, public access point, hotel or motel and if at least 80% of the entire beach area is classified as eligible, otherwise ineligible gaps will be deemed eligible. 5. Ineligible beach areas: a. Beach areas not meeting the criteria for eligibility of paragraph 4. above, are not eligible for Category "A" funding. Renourishment or maintenance of these beach areas are the responsibility of adjacent property owners and must be privately funded. b. An area of an ineligible beach that is subject to high erosion, with the recommendation of the Coastal Advisory Committee and determination by the Board of County Commissioners as being in the public interest, may have erosion control structures installed, with Category "A" funding. May 24, 2010 New Business A - 2 7of38 6. Inlet Sand Bypassing. The bypassing of sand across inlets may be funded by Tourist Development Tax Category "A" funding provided the Inlet Management Plan recommends the bypassing, the dredging of the pass or inlet is recommended by the Coastal Advisory Committee meets the inlet funding policy criteria and is approved by the Board of County Commissioners as being in the in the public interest. No TDC Category "A" funding will be approved for dredging non -beach compatible material except in situations where significant channel alignment and depth changes are required to correct and deviate from routine maintenance dredging past practices. 7. Shore protection structures and project sponsorship. Projects, including construction and maintenance of shore protection structures (groins, jetties, breakwaters, etc.), may be funded by Category "A" funding for eligible beaches. However, `ownership' responsibilities must rest with an entity other than "Tourist Development Taxes" — i.e. there must be a project sponsor (private interest, taxing districts, municipalities or County Departments other than those funded with Tourist Development Taxes). Grant Application Review. The Coastal Advisory Committee and the Parks and Recreation Advisory Board will prepare and maintain a proposed prioritized annual spending plan for the use of Tourist Development Tax Category "A" funds, with a ten year projection. The proposed plans will be submitted to the Board of County Commissioners (BCC) for their consideration and approval, via the TDC. These submissions will coincide with the annual Collier county budget cycle. The Coastal Advisory Committee will review all requests for Tourist Development Tax Category "A" funds, with the exception of County maintained beach park facilities that will be handled by the Parks and Recreation Advisory Board. Both advisory boards will make recommendation for approval, denial or modification to the BCC, via the TDC, consistent with the BCC established policy for use of these funds. May 24, 2010 New Business A - 2 8 of 38 Evaluation /Approval Guidelines for TDC Category A Yearly Grant Requests by the Coastal Advisory Committee Yearly grant requests to the Coastal Advisory Committee will be evaluated, prioritized and funded based on the following criteria. 1. Grants associated with the completion of a previously approved project that are required to complete that project. 2. Grants required to meet Permit Regulatory Compliance. Examples of these grants would be Physical and Biological monitoring, turtle monitoring, shorebird monitoring and tilling. 3. Safety related activities and projects, which are the responsibility of the CAC. 4. Commitments covered by inter -local agreement and /or projects previously approved /identified in the 10 year plan. Examples would be the dredging of Clam, Wiggins, Doctors, Caxambas and Capri Passes and the 10 -year cycle of beach re- nourishment. 5. Projects or studies that improve or have a high probability of improving our beach efficiency, the preservation of CAC capital or save us money. These projects would have to have a undisputed payout. Items that would fall into this category would be engineering or studies that could lengthen times between dredge events or re- nourishments. 6. Grants associated with the maintenance and upkeep of our beaches. Examples of these activities that preserve the quality of the beach experience are beach cleaning, raking and grading. 7. Projects that outside funding or third party funding can be obtained on that offset the capital cost. Examples would be FDEP funding, FEMA funding or third party grants. 8. Necessary or required projects would be next. Examples of this type of projects would be Doctors Pass Rip -Rap replacement. 9. New projects not required by law or consent decree would follow. May 24, 2010 New Business A - 2 9 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Collier County Sea Turtle Protection Program /Environmental Compliance 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, FL 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: _15000 Livingston Road City _Naples ST FL_ ZIP 34109 Phone: 239 - 252 -4035 FAX: 252 -530 -6538 Other: 239 - 280 -7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project- Description and Location: The following activities require coastal construction permits from the State of Florida and thus a sea turtle monitoring program. 1. Beach nourishment; 2. Construction, excavation or maintenance of coastal inlet and related shoals; 3. Beach cleaning and grooming activities landward of the mean high -water line. 4. Beach cleaning following a red tide or storm event. The following excerpts from current regulations (Chapter 1613-41 Rules and Procedures for Application for Coastal Construction Permits, Florida Administrative Code), provides for the scope of the permitting process and protection of marine turtles as it relates to the aforementioned activities. 1613- 41.001 Scope This chapter provides the requirements and procedures for the issuance, denial, transfer, renewal, modification, suspension and revocation of coastal construction permits. In this Chapter Coastal Construction is defined as "any work or activity on or encroaching upon May 24, 2010 New Business A - 2 10 of 38 sovereignty lands of Florida, below the mean high -water line of any tidal water of the state, which is likely to have a material physical effect on existing coastal conditions or natural shore and inlet processes." 1613- 41.0055 Protection of Marine Turtles (Florida Administrative Code) (1) In keeping with the Departments Authority to protect marine turtles pursuant to Section 370.12, Florida Statutes, any application for a permit under this Chapter for coastal construction that affects marine turtles shall be subject to the conditions and requirements for marine turtle protection as part of the permitting process. (2) The Department shall require appropriate measures to protect marine turtles and their habitat, such as: nest surveys, nest relocation, nest marking, modification of coastal construction, measures to reduce sand compaction, and short and long term monitoring to assess the impacts of the permitted coastal construction on marine turtles and their habitat. The Parks and Recreation Department, marine turtle permit holders for Collier County, monitor the following beaches for sea turtle activities as State and federal permit requirements for beach renourishment, beach raking, allowance for the use of vehicles on the beach for surveys, beach cleanup following a red tide or storm event and special events . Barefoot Beach: construction, excavation or maintenance of Wiggins Pass (only that area included within the area of influence of Wiggins Pass; I mile north of Pass south to Wiggins Pass); pass material disposal location (renourishment); beach cleaning following a storm event and red tide Vanderbilt Beach: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Wiggins Pass and Clam Pass); beach cleaning and grooming activities landward of the mean high -water line. Park Shore: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Clam Pass and Doctors Pass). Upland sand temperature studies as required by the State. City of Naples: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Doctors Pass and Gordon Pass) City of Marco Island: construction, excavation or maintenance of a coastal inlet and related shoals (Big Marco Pass and Caxambas Pass); Beach nourishment; Hideaway Beach T- Groin; beach cleaning and grooming activities landward of the mean high -water line. The duties and associated costs of the program are as follows: 1. Administrative /permitting 2. Reconnaissance and beach zoning including installation and maintenance of DNR location reference monuments for CZM and Sheriff department 500 feet increments along 26 miles of beach 3. Daily monitoring (7 days /wk. /beach -April 01 -May 01 depending on renourishment schedules through Oct.31) 4. Evaluation, mapping and data entry May 24, 2010 New Business VI - 2 11 of 38 5. Responding to sea turtle disorientations (associated with renourishment and beach profile, as required by the State) 8. Reports (Sea Turtle Protection Plan- Annual Report; special reports per each beach nourishment and'f -groin units, Index Nesting Beach Reports (Vanderbilt); State Productivity Reports, Beach Compaction Reports) 9. Mobilization/demobilization - 10. Vehicle maintenance- ATV's , penetrometers, data loggers 11. Supplies- acquisition, maintenance, inventory 12. Sand studies including beach compaction, sand temperature and ground/surface water studies and associated reporting requirements 13. Dune vegetation monitoring and exotic removal 14. Nest relocation in construction areas 15. Monitoring and reporting of escarpments 16. Additional studies required as required State /Federal permits (Florida Statute Chapter. 161-053 F.A.C. Chapter 62b -33) 17. Stranding reports and removal of injured, sick and dead sea turtles from all County beaches (average 50- 100 /yr). 18 Public awareness- news media and public speaking upon request. 19. State mandated beach lighting compliance inspections and follow -up 21. Assist with maintaining rope and posting along the dunes 22. Other duties as requested by CZM Department 23. Provide technical assistance and respond to data requests from coastal engineering consultants upon request. The purpose of this application is to obtain funds to perform the requirements of a sea turtle protection program in the specified locations. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: One (1) year Total TDC Tax Funds Requested: $ 164,600 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes ( ) No ( X) May 24, 2010 New Business A - 2 12 of 38 Collier County Tourist Development Council Category "A" Grant Application Page 2 Collier County Sea Turtle Protection Program/Environmental Compliance (Project Title) PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share 1II111IWI AMOUNT $ 164,600 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) _Personnel _Operating _Capital- 1 (one) replacement ATV_ TOTAL $_149,600_ $ 12,000 $ 3,000 $ _164,600 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature 617 Sponsor Organization's Chief Official Date May 24, 2010 New Business A - 2 13 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Tilling 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: Beach tilling is required by FDEP permit and is performed directly prior to turtle nesting Season. Tilling is paid on an acre basis for re- nourished beaches. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $17,500.00 S. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X ) No ( ) May 24, 2010 New Business VI - 2 14 of 38 Collier County Tourist Development Council Category "A" Grant Application Page 2 Beach Tilling PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 17 500.00 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 17,500.00__ PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services $ 17,500.00 TOTAL $ 17.500.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business A - 2 15 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Physical Beach and Pass Monitoring of Collier Countv Beaches Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: This is required to satisfy FDEP permit requirements on an annual basis for the Vanderbilt, Park Shore and Naples Beaches and passes that were renourished in 2005 and includes sonar verification, ground truthing the hardbottom edge and FDEP aerials. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $260,000.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X ) No ( ) May 24, 2010 New Business A - 2 16 of 38 Collier County Tourist Development Council Category "A" Grant Application Page 2 Physical Beach and Pass Monitoring of Collier County Beaches PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share 1111111M I AMOUNT $ 260.000.00 $ 260,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees TOTAL $_260,000.0` $ _260.000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 2 17 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Wiggins Pass Intermediate Program — Engineering & Dredging 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: Intermediate dredging of Wiggins Pass for Fall 2010. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $750,000.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X ) No ( ) May 24, 2010 New Business A - 2 18 of 38 Collier County Tourist Development Council Category "A" Grant Application Page 2 Wiggins Pass Intermediate Program — Engineering & Dredging PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL AMOUNT $ 750.000.00 $ _750.000.00_ PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Encineering Fees $_750.000.00 TOTAL $ 750.000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business A - 2 19 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Clam Pass Water Quality Modeling 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: This will fund specific water quality parameter modeling in detail after circulation modeling and general water quality modeling is completed. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $50,000.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes ( X ) No ( ) May 24, 2010 New Business VI - 2 20 of 38 Collier County Tourist Development Council Category "A" Grant Application Page 2 Clam Pass Water Quality Modelin¢ PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 50.000.00 _ City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 50 000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees $ 50,000.00 TOTAL $ 50,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business A - 2 21 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance FY 12/13 Beach Analysis /Model with Hot Spot Solutions 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: Beach analysis and modeling to determine renourish plan including hot spot permanent solution for Fiscal Year 12/13 renourishment. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $300,000.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X) No ( ) May 24, 2010 New Business VI - 2 22 of 38 Collier County Tourist Development Council Category "A" Grant Application Page 2 FY 12/13 Beach Analysis/Model with Hot Spot Solutions PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share t Il.1y r11J AMOUNT $ 300,00000 $ 300.000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees $ 300,000.00 TOTAL $ 300.000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 2 23 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Marco Island Analysis/Model with BW Engineering 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: Beach analysis and modeling including breakwater solutions to aid in beach longevity for a Fiscal Year 12/13/ beach renourishment. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $150,000.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X) No ( ) Collier County Tourist Development Council Category "A" Grant Application Page 2 Marco Island Analysis/Model with BW Engineering PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City /Taxing District Share State of Florida Share Federal Share 111011 JIM I AMOUNT $ 150,000.00 $ 150 000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees $ 150.000.00 TOTAL $ 150,000.00 May 24, 2010 New Business A - 2 24 of 38 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business A - 2 25 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Maintenance for Collier County /Marco Island 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: Collier County and Marco Island beach cleaning. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $135.000.00 S. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X) No ( ) Collier County Tourist Development Council Category "A" Grant Application Page 2 Beach Maintenance for Collier County /Marco Island PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share IIC0lrJ11 AMOUNT $ 135.000.00 $ 135,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) EncineeringFees __ $ 135,000.00___ TOTAL $ _135.000.00 May 24, 2010 New Business VI - 2 26 of 38 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 2 27 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Naples Beach Maintenance, Name and Address of Project Sponsor Organization: City Of Naples 735 Eighth Street South Naples, Florida 34102 2. Contact Person, Title and Phone Number: Name: David Lykins, CSD Director Address: 280 Riverside Circle City: Naples State: FL ZIP: 34102 Phone: 239/213 -7110 FAX: 239/213 -7130 Other: dlvkinsCa-naoleseov.com Organization's Chief Elected Official and Title: Hon. Bill Barnett City Mayor 4. Details of Project - Description and Location: Description: This is an on -going TDC funded project for support of maintain on local beaches. The City in recent years has taken over the upkeep and grooming of TDC eligible beaches from the County. Under this project, the City removes litter, accumulation of algae, and rocks along public access beach portions of the Gulf within the City's jurisdictional limits. This is a benefit to both residents and tourist populations, and is beneficial to the preservation of the sand beach and shoreline. This year's request includes equipment operator's salary and benefits; equipment fuel and maintenance, contractor and equipment. Location: Signification coordination of effort continues between the City and Collier County concerning beach maintenance. The project boundary location is from southernmost State - permitted beach cleaning area within the City's jurisdictional boundary to Clam Pass in Collier County. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $75,850 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No O May 24, 2010 New Business VI - 2 28 of 38 Collier County Tourist Development Council Category "A" Grant Application - Page 2 _ Beach Maintenance_ (Project Title) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ _75,850 City/Faxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 75,850 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) TOTAL $ 75,850 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. A \William Moss, City Manager Date $_48,000 _Salaries _Equipment Fuel and Maintenance _ $__ 6,000 Cart - Gas w/ Manual Bed Lift_ $_11,850 _Beach _Two Beach Trash Compactors at Pier_ $_10,000 TOTAL $ 75,850 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. A \William Moss, City Manager Date r May 24, 2010 New Business VI - 2 29 of 38 EXHIBIT A ADDITIONAL INFORMATION ELIGIBILITY: Beach Maintenance activities will take place on beach area that are least 80% classified as eligible under the TDC guidelines. The project boundary location is from southernmost State - permitted beach cleaning area within the City's jurisdictional boundary to Clam Pass in Collier County. ORGANIZATIONAL CAPACITY: The City of Naples will be the primary recipient and lead agency for controlling and completing all aspects and activities proposed in this grant application. The City will remain the lead agency for the duration of funding and will be the sole point of contact for all matters related to this proposal. The City has the managerial and financial capability to ensure proper planning, management, and completion of the project described in this application. BUDGET ASSURANCES: Dual Compensation: If a City project staff member or consultant is involved simultaneously in two or more projects, the staff will not be compensated for more than 100% of their time for any such dual involvement. PROJECT LOCATION MAP: L, May 24, 2010 New Business A - 2 30 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Vegetation Repair /Exotic Removal County Wide Name and Address of Project Sponsor Organization: Coastal Zone Management 3300 Santa Barbara Blvd Naples, Florida 34116 2. Contact Person, Title and Phone Number: Name: Gail Rambright, Accountant Address: 3300 Santa Barbara Road City Naples ST FL ZIP 34116 Phone: 252 -2966 FAX: 353 -4061 3. Organization's Chief Official and Title: Donna Fiala, Chairman Board of County Commissioners 4. Details of Project- Description and Location: Dune planting and exotic removal greatly contribute to a healthy beach environment. Each fiscal year the county sets aside $75,000 to repair dune vegetation and remove exotics on all our county beaches. Condo dune plantings to be capped at $15,000 and awarded out of this Grant. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $75,000.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X) No ( ) Collier County Tourist Development Council Category "A" Grant Application Page 2 Vegetation Repair /Exotic Removal County Wide PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 75.000.0() City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 75,000.00 __,_.. PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) PlantinelRemoval $ 75,00.00 $ TOTAL $ 75,000.00 May 24, 2010 New Business A - 2 31 of 38 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 2 32 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Naples Pier Annualized Repair and Maintenance Name and Address of Project Sponsor Organization: City Of Naples 735 Eighth Street South Naples, Florida 34102 2. Contact Person, Title and Phone Number: Name: David Lykins, CSD Director Address: 280 Riverside Circle City: Naples State: FL ZIP: 34102 Phone: 239/213 -7110 FAX: 2391213 -7130 Other: dlvkins(a natileseov.com 3. Organization's Chief Elected Official and Title: Hou. Bill Barnett City Mayor 4. Details of Project- Description and Location: Description: The activity description for this project includes labor and material for the upkeep and safety of the pier. The pier is a pubic access beach facility as a tourist attractor and destination. The pier structure has a shoreline erosion control and beach preservation effect. Additionally, the public safety through the continued maintain of the pier is of paramount importance. Repair and maintenance issues include responsibility and public safety of pier structure, wooden deck, restrooms and storage facilities as well as water and electrical systems related to the pier's use as a fishing, tourist and beach preservation structure. Location: The project location is at the 12 Avenue — South terminus beach end. Please refer to Project Location Map found in Exhibit A. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds 'Requested: $55,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) Collier County Tourist Development Council Category "A" Grant Application - Page 2 _ Naples Pier Annualized Repair and Maintenance (Project Title) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ _$55,000 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ _$55,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Salaries and Material $_$55,000 TOTAL $ _55,000. May 24, 2010 New Business VI - 2 33 of 38 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. illiam Moss, City Manager Date May 24, 2010 New Business VI - 2 34 of 38 EXHIBIT A ADDITIONAL INFORMATION ELIGIBILITY: The pier structure is no more than one -half mile from a public beach facility, public access point, and hotel or motel facilities and is on a beach area classified as eligible. BUDGET ASSURANCES: Dual Compensation: If a City project staff member or consultant is involved simultaneously in two or more projects, the staff will not be compensated for more than 100% of their time for any such dual involvement. PROJECT LOCATION MAP: May 24, 2010 New Business A - 2 35 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Fund 195 Administration 1. Name and Address of Project Sponsor Organization: Coastal Zone Management W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: This item includes a total of 5 employees for personal services totaling $456,100, office operating expenses totaling $50,000. capital expenses totaling $5,000 for a total of $511,100. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $511,100.00 8. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X) No ( ) May 24, 2010 New Business A - 2 36 of 38 Collier County Tourist Development Council Category "A" Grant Application Page 2 Fund 195 Administration PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested City /Taxing District Share State of Florida Share Federal Share TOTAL $ 511.100.00 _ $ 511,100.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Personal Services $ 456,100.00 Operating Expenses $ 50 000.00 Capital $ 5,000.00 TOTAL $ 511.100.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 2 37 of 38 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Fund 195 Administration — Indirect Administrative Costs 1. Name and Address of Project Sponsor Organization: Coastal Zone Manauement W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 Naples, Florida 34112 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: W. Harmon Turner Bldg. 3301 East Tamiami Trail, Suite 103 City Naples ST FL ZIP 34112 Phone: 252 -2966 FAX: 252 -2950 3. Organization's Chief Official and Title: Fred W. Coyle, Chairman Board of County Commissioners 4. Details of Project- Description and Location: This item includes various indirect administrative costs provided by the County totaling $117,700. 5. Estimated project start date: October 1, 2010 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $117,700.00 S. If the full amount requested cannot be awarded, can the program /project be restructured to accommodate a smaller award? Yes (X) No ( ) May 24, 2010 New Business A - 2 38 of 38 Collier County Tourist Development Council Category "A" Grant Application Page 2 Fund 195 Administration — Indirect Administrative Costs PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City /Taxing District Share State of Florida Share Federal Share AMOUNT $ 117,700.00 _ $ 117,700.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Personal Services $ 117.700.00 TOTAL $ —117.700.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 24, 2010 New Business VI - 3 1 of 13 EXECUTIVE SUMMARY Recommendation to approval Work Order under Contract 06 -3902 for additional tasks for the Wiggins Pass project for time and material not to exceed $125,178 and any necessary budget amendments. OBJECTIVE: To proceed with revised scope of work for Wiggins Pass project CONSIDERATIONS: Additional task are necessary to complete the permitting process for a new 10 year permit for Wiggins Pass. These tasks were not included in the initial Engineering and Permitting scope of work for Wiggins Pass and required by RAI comments. ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC April 8, 2010 meeting this item was recommended for approval 6 -1. FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development Tax Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County Attorney's Office and is legally sufficient for Board action. - CMG RECOMMENDATION: That the TDC recommend approval Work Order under Contract 06 -902 for additional tasks for the Wiggins Pass project for time and material not to exceed $125,178 and any necessary budget amendments. PREPARED BY: Gail Hambright, CZM May 24, 2010 New Business VI - 3 Al"13 COASTAL PLANNING & ENGINEERING, INC. 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561 - 391 -8102 PHONE 561 - 391 -9116 FACSIMILE Website: www.coastalplanning. net E -mail maiiacoastalplanninq.net March 26, 2010 Gary McAlpin Collier County Government W. Harmon Turner Bldg., Suite 103 3301 E. Tamiami Trail Naples, FL 34112 Subject: Revised Collier County, Florida, Preparation of Inlet Management Plan and County Environmental Impact Statement for Design and Permitting for Wiggins Pass Improvements via Contract No. 06 -3902 Dear Gary: Enclosed is a revised scope of work and fee proposal for additional tasks for the Wiggins Pass project. The additional tasks include preparation of an Inlet Management Plan (IMP) and a Collier County Environmental Impact Statement (EIS). Modeling of ebb shoal growth and behavior is described as a contingency item, should the work become a requirement for acceptance and approval of the IMP or the JCP permit. The fees are summarized on the attached scope of work and detailed on the attached spreadsheet. If you have any questions regarding this scope of work, please call me. Sincerely, EERING, INC. Stepk,n eehn, P.E. Senior Coastal Engineer cc: Sheri Dindial, CPE f:marketing /proposals /fl counties /collier /2010 /wiggins pass additional work /cover letter cc wiggins pass addn..... May 24, 2010 New Business A - 3 3of13 PREPARATION OF INLET MANAGEMENT PLAN AND COUNTY ENVIRONMENTAL IMPACT STATEMENT FOR DESIGN AND PERMITTING FOR WIGGINS PASS IMPROVEMENTS ADDITIONAL WORK SCOPE OF WORK Contract No. 06 -3902 March 22, 2010 Revised March 26, 2010 The enclosed scope of work describes additional tasks necessary to complete the permitting process for a new 10 year permit for Wiggins Pass. These tasks were not included in the initial Engineering and Permitting scope of work for Wiggins Pass, since they were identified following its approval. The fee for the three (3) primary tasks is $82,604. The cost of the contingency task is listed separately below. Total for all tasks is $125,178. The tasks include: Task 1. Preparation of an Inlet Management Plan (IMP) T &M NTE $54,980 Task 2. Preparation of Environmental Impact Statement (EIS) T &M NTE $22,717 Task 3. Preparation and Attendance at Meetings T &M NTE $4,907 Subtotal $82,604 Task 4. Contingency Modeling of Ebb Shoal T &M NTE $42,574 Total $125,178 This work will be based on the 1995 Inlet Management Plan prepared for Collier County (County), the recently completed Joint Coastal Permit Application (February 2010), and the Wiggins Pass Modeling Report (January 2009) for Navigation Improvements and Erosion Reduction Project for Wiggins Pass, Florida. These tasks will be incorporated into the new report and EIS. I. INLET MANAGEMENT PLAN PREPARATION The Florida Department of Environmental Protection (FDEP) is requiring the preparation of a new inlet management plan as part of the permitting process as described below from Chapter 62B -41 Rules and Procedures for Application of Coastal Permits: (m) Demonstration of consistency with adopted statewide strategic management plan, an inlet management plan or a proposed draft inlet management plan in accordance with Rule 62B- 41.005(16). If not included in the inlet management plan the applicant will provide the following: 1. A description of the physical characteristics of the inlet; 2. A sediment budget for the inlet; 3. An analysis of the stability and hydraulic characteristics of the inlet including current velocities, tidal prism and current patterns of the flood and ebb tides; 4. A description of the wind and wave climate in the area of inlet influence; 5. A description of the sediment characteristics of the inlet and its related shoals; May 24, 2010 New Business VI - 3 4of13 6. The influence of existing manmade structures; 7. The current and historic shoreline erosion and accretion trends; 8. A statement of performance objectives and an analysis of the expected effect of proposed coastal construction on the coastal system and marine turtles within the inlet area of influence; 9. An analysis of available alternatives to the proposed coastal construction, including the no action alternative, on meeting the stated performance objective and any related effects on the coastal system or marine turtles; and 10. A demonstration of the anticipated public benefits of the coastal construction. The inlet management plan should also consider the intent in the new legislation that modifies how sediments are managed at navigation inlets, which may be directive in nature as it pertains to Wiggins Pass. Specific guidance from FDEP will be provided during the report preparation process. The new legislation changes Section 161.142 and 161.143 F.S. The completed inlet modeling report, Joint Coastal Permit (JCP) application and field data collection for Wiggins Pass improvements will provide the basis for addressing the 10 requirements listed above, and will be incorporated in the final plan. The plan will also address comments received from FDEP during their site visit on March 10, 2010 and their initial request for additional information (RAI). A committee appointed by the County will review progress of the plan preparation and their decisions will be incorporated into the plan. The initial draft plan will be submitted to the County and FDEP for their comments. The FDEP's adopted plan may differ from the County's based on the State's procedures. The goals for the Wiggins Pass navigation improvement study as developed by Collier County and the Wiggins Pass Modeling Evaluation Work Group are: 1. To provide a safe channel for boating; 2. To address erosion at Barefoot Beach; 3. To lengthen the dredge cycle and accomplish it with the least effect on the environment; and 4. To provide a solution that is economically effective. TASK 1 -A. COASTAL ENGINEERING ANALYSIS I. Data Collection & Review. This task was largely completed with the initial permit and modeling work, but a comprehensive search will be conducted to locate recent literature and data to supplement the previously developed history of recent natural and manmade modifications to the inlet and adjacent areas. Recent topographic and bathymetric data of the navigation channel and ebb and flood shoals will also be compiled. Potential data sources include FDEP and County beach and inlet profile surveys, high density LiDAR data, or other local entities including previous data collection and compilation by other local consultants. Available aerial photography may be utilized to provide supplemental shoreline position information. May 24, 2010 New Business A - 3 5of13 2. Shoreline Position Mapping & Change Analysis. The analysis of shoreline positions will provide the basis for assessing short-term and long -term shoreline change. CPE will consider episodic sediment transport trends resulting from hurricanes, inlet modifications and beach nourishment. We will analyze and document inlet activities that have occurred since dredging began in 1984 and evaluate if those activities may have had impacts to the inlet shoreline or adjacent areas. CPE will use a geographic information system (GIS) approach to compile and analyze the temporal shoreline position change analyses. The GIS analysis will enable temporal and spatial comparison of FDEP historical shorelines and historical aerial photography. For time periods where survey data are not available, shoreline changes will be estimated from the interpretation of aerial photographs. An effort will be made to collect photos in digital format. If only hard copies are available, they will be scanned and geo- rectified using GIS so that shorelines can be mapped. Special considerations will be given to short -term changes so natural and man -made responses are not minimized by averaging data. Inlet ebb and flood shoal configurations, channel orientation and dimensions will be illustrated with available aerial photography sets. The inlet change data will be compared to beach shoreline changes to identify correlations and shoal configurations. 3. Volumetric Changes and Sediment Budget Update. A post- dredge sediment budget analysis will be used to describe the sediment transport pathways in the vicinity of Wiggins Pass and adjacent beaches. It will be compared to the sediment budget from the 1995 study. The sediment budget will be expanded beyond the I -mi monitoring area north and south of the inlet. Available wind, wave, and tidal data will be reviewed. The wave climate will be assessed in the vicinity of the project to determine the representative range of incident wave angles, wave heights, and wave periods. The intent is simply to help confirm the influences of storms and of changes in inlet and nearshore morphology on the sediment transport patterns. The inlet area of influence will be defined and inlet impacts and solutions will be determined based on these zones. An odd -even analysis will be based on this defined region. 4. Development of Inlet Management Alternatives. CPE will identify and describe various non - structural alternatives to improve sediment management within Wiggins Pass. No structural alternative will be considered. The alternatives will address methods to control inlet channel migration, channel modifications, dredge management options for the navigation channel entrance, and sand distribution and bypassing to re- establish near - historic levels of sediment transport. Quantity and costs will be developed for the May 24, 2010 New Business A - 3 6of13 selected alternative that is shown to be viable. The performance of viable management options will be evaluated in Task B. Alternatives will consist of various channel dimensions, orientations, and on -and- offshore disposal plans compared to the existing conditions. TASK I -B. WAVE & CURRENT MEASUREMENTS, MODELING AND STABILTY CURVE CPE has previously deployed two acoustic Doppler current profilers (ADCPs) in the study area for a period of one month. The tide height, current and wave information collected from this deployment was used to calibrate the Delft -3D model determining effects such as wave damping and wave transformation as waves approach the nearshore. The results of field data collection and modeling will be described and illustrated in the plan per items 1 and 4 above. The measured wave, current and water level data will also be delivered in raw and processed (time series) formats on a CD -ROM. Survey data was collected during the wave measurement programs, and will be used to develop an updated stability curve for the inlet which will be compared to the historic curve developed in the 1995 plan. The results of the modeling will be summarized and illustrated in the modeling section. TASK 1 -C. IMP COORDINATION AND MEETING 1. Proiect Administration. CPE will attend meetings with FDEP, the Coastal Advisory Committee (CAC) and its Sub - committee on Wiggins Pass, and assist with formulating a plan acceptable to a broad range of local and state interests. Coordination with FDEP Bureau of Beaches and Coastal Systems (BBCS) will be maintained throughout the process in order to solicit their comments if they do not attend the meetings. It is assumed that CPE will attend up to three (3) Committee and Sub - committee meetings of the CAC, to be held in Naples. CPE will prepare meeting exhibits and other project documentation. CPE will attend the meetings and assist the County with communications with key stakeholders and development of the County's plan. TASK I -D. ENVIRONMENTAL EFFECTS OF PROPOSED CONSTRUCTION 1. Environmental Section. Previously obtained information will be incorporated into an environmental section describing the effects of the proposed construction on the coastal system and sea turtles. 2. Natural Resources Map. A map of natural resources in the project area compared to the project layout will be updated for inclusion in the report. TASK I -E. PREPARATION OF UPDATED INLET MANAGEMENT PLAN 1. Preparation of Draft Report. CPE will prepare a draft IMP based on the coastal engineering analysis, updated sediment budget and numerical modeling results of May 24, 2010 New Business A - 3 7of13 management alternatives. The report will summarize the construction quantities and estimated costs as well as the impact on adjacent beaches, channel shoaling and maintenance requirements. CPE will also summarize potential environmental issues that may affect the permitting of inlet modifications. Based on the results of the investigations, CPE will recommend a modified inlet and beach sediment management approach. The draft of the IMP will be submitted to the County and the FDEP for review and comment. 2. Preparation of Final Report. Based on County, State, Federal and public comments, a final updated Inlet Management Plan will be prepared. Five (5) printed copies and digital CD -ROM copies of the final report will be provided to the County and FDEP. Pertinent comments provided during the permit process will be integrated into the plan. II. COUNTY ENVIRONMENTAL IMPACT STATEMENT According to Collier County Land Development Code (LDC) 10.02.02A, an Environmental Impact Statement (EIS) must be prepared in support of a Special Treatment Permit approval. Special Treatment (ST) Overlays (LDC 02.03.07) are areas within the County which, "because of their unique assemblages of flora and /or fauna, their aesthetic appeal, historic or archeological significance, rarity in the County, or their contribution to their own and adjacent ecosystems, make them worthy of special regulations." Such areas include mangrove and freshwater swamps, barrier islands, hardwood hammocks, and coastal beaches, all of which fall within the Wiggins Pass project vicinity. The purpose of the ST is to assure the preservation and maintenance of these resources. An EIS provides a method to objectively evaluate the impact of a proposed project upon these resources and environmental quality of the project area. An EIS will be prepared for this project according to the requirements listed in LDC 10.02.02A. The EIS will require the preparation of special maps, ecological analysis and engineering calculations to supplement information already prepared for the JCP permit application. The EIS will incorporate the new and existing information into the County EIS format. CPE will attend up to two (2) meetings to discuss and present the result of the EIS. III. PREPARATION FOR AND ATTENDANCE AT MEETINGS The anticipated meeting budget under the initial Wiggins Pass contract has been exhausted. There is a need to attend a meeting at FDEP, with the Sub - committee of the CAC and meet with agency representatives for NMFS to kick off the next phase of the project. IV. CONTINGECY MODELING Based on guidance from Mr. Robert Brantley (FDEP) during his field visit on March 10, 2010, a fully developed ebb shoal may be required under the new Florida Statute regarding inlets, which would have to be built by direct placement of sand. There is a concern that the inlet will not perform acceptably without a fully developed ebb shoal May 24, 2010 New Business A - 3 8of13 with the initial construction. This alternative can have a significant cost for the County over the selected alternative, since it may contribute to costly and frequent dredging to implement the project. This concern can be evaluated by additional long -term model runs (8 -10 years) comparing four (4) alternatives using the same matrix comparison method developed in the January 2009 modeling report. This task is recommended for contingency approval as a Notice to Proceed item, if it proves necessary, and includes an analysis of the following: I. The 1970's pre- dredge inlet conditions without channel; 2. 1970's pre- dredge inlet conditions with channel; 3. The selected alternative with dredging at 4 -year intervals; and 4. An alternative that rebuilds the ebb shoal in one construction project. RAI #1 from FDEP mandated that all alternatives must avoid or minimize the potential for adverse impact on the coastal system. This concern will be evaluated by additional medium -term model runs (4 years) comparing three (3) requested alternatives using the same matrix comparison methods developed in the January 2009 modeling report. The alternatives include an analysis of the following: 1. Avoid dredging limestone, peat, or clay substrata; 2. Avoid deflation of the ebb shoal; and 3. Avoid loss of shorebird habitat on Wiggins Pass State Park. 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G 5 ul 13 olz z3 w w °f � Iz ol'a 31 �lo w'DSa xy9 �j0 W O dU F Om0 G1 ?88 000 u4 u? _ �I May 24, 2010 New Business A - 3 10 of 13 Exhibit 1 -A Revised Schedule B — Effec&e May 9, 2008 Collier County Fee Schedule Contract No. 06 -3902 "Fixed Term Professional Engineering Services for Coastal Zane Management Projects" Professional Position Hourly hate Principal/President $185.00/hr Principal,VPEngineering /Senior Project Manager $170.00/hr Project Manager /Senior Engineer /Senior Consultant $150.004u S145.00/hr Project Director Project Engineer /architect $140.00/hr Project Constriction Manager $13 0.00/hr $120.00 /hr Senior Designer $127.00/hr Senior Hydrogeologist , $ 90.00/hr Junior Hydrogeologist $110.001hr Coastal Modeler S 160.00/hr Principle Ecologist $120.00/hr . Senior Ecologist $100.00/hr Ecologist $ 95.00/hr Field Ecologist $115.00/hr Engineer III Engineer lllField Representative $125.00/hr lSr. Landscape Architect/Sr. Scientist $ 85.00/hr Senior Technician $ 65.00/hr Junior Technician $250.00Ru Expert Witness May 24, 2010 New Business VI - 3 11 of 13 Administrative Administrative Assistant/Secretary $ 55.00/hr. Clerical, other support $ 40.00/hr. This list is not) I ntmded to be all - inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. Survey & Mapping Surveyor and Mapper Senior $145.00/hr. Surveyor and Mapper Junior $110,00/hr Two Man Field Parry $125.00/hr Three Man Field Party $150.00/hr Four Man Field Party $170;00/hr GPS Mapping Grade: One Man Party . $ 95.00/hr GPS Mapping Grade: Two Man Party $125,00/hr GPS Mapping Grade: Three Man Party $165.00/hr GPS Survey Grade: One or Two Man Party $160.00/hr GPS Survey Grade; 'Chree Man Party $165.00/hr GIs Principle GIS Consultant $170.00/hr ,. Senior GIS Consultant/Analyst $160.00/hr GIS Tectmician $ 65.00/hr. . Administrative Administrative Assistant/Secretary $ 55.00/hr. Clerical, other support $ 40.00/hr. This list is not) I ntmded to be all - inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. e 11 r May 24, 2010 New Business VI - 3 12 of 13 Wiggins Pass Policy and Planning Guidelines Discussion Points FDEP State Strategic Management Plan for Wiggins Pass Strategy: Place beach quality maintenance dredged material on adjacent beaches north and south of Wiggins Pass within areas of greatest need; monitoring and analysis of inlet effects. General Policy 1. Make any major adjacent for mitigation or contingency during major dredging events. 2. Bypass sand so that the average annual volumetric erosion rate is the sand north and south of the inlet since a base year of 2001. Initial Inlet Management Plan recommendation —Feb 2010 1. Straight alignment through the flood and ebb shoals. 2. Cut subsurface rock ledge — no impact on positional stability 3. Maintain navigation for 3 foot draft vessel & extend dredging interval (no structures) 4. Mitigate for inlet impacts by bypassing 2.65 times to North 5. Establish monitoring program and adjust disposal practices accordingly 6. Repair beach scarps and the south point of Barefoot Beach Park. 7. Use sand dredged from the flood shoal to create new shoal flats S. Allow moderate design channel migration to reduce dredging. 9. Use ilntermediate (small) dredging to reestablish navigation thru the bar 30. Summer maintenance dredging to reduce cost and complexity. 1995 Plan: The plan presented in this section is the best combination of alternatives able to achieve a cost effective inlet management plan. The recommended plan mitigates for the impact of Wiggins Pass on adjacent shorelines and improves the navigability of the inlet. The major components of the plan include: 1. Widen and deepen the existing navigation channel to a dredged depth and width of 250 feet and - 12 feet MLW, respectively. Straighten and shift the channel's boundaries. The existing subsurface rock ledge, if encountered, shall be left in place. ♦'. - May 24, 2010 New Business VI - 3 13 of 13 2. Maintain a minimum operating depth in the channel of -8 feet MLW ( -9 feet NGVD) with a maintenance dredging program scheduled at two -year intervals. 3. Establish beach disposal sites outside the zone of inlet influence. Mitigate for inlet impacts by bypassing to the south a minimum of 6,500 c.y.lyr. 4. Establish navigable depths for three -foot draft boats in the interior channels of Wiggins Pass. Implement improvements as needed. 5. Establish a program of beach, inlet shoal, interior channel and environmental monitoring. 6. Adopt a three -foot draft boat as the planning and design standard for the Wiggins Pass basin. May 24, 2010 New Business VI - 4 1 of 7 EXECUTIVE SUMMARY Recommendation to approval Work Order under Contract 09 -5262 with Coastal Planning & Engineering for North County Passes Survey and Engineering Report for time and material not to exceed $79,935. This is the unfinished work under the BVO contract for Physical Monitoring and a contracting method change in an attempt to satisfy the Clerk's concerns for the County's contracting method. OBJECTIVE: In an attempt to satisfy the Clerk's concerns about the legality of the contracting method for the balance of the work for Physical Monitoring by canceling the incompleted BVO contract amount and re- contracting based on the previous staff award process. CONSIDERATIONS: Scope of unfinished work to include the following: The surveys of Clam Pass, Wiggins Pass, and Doctor's Pass are designed to satisfy the physical monitoring requirements for the JCP permit of each respectively, in conjunction with other surveys. All surveys will be done under the direct supervision of a Florida Registered Professional Surveyor and Mapper. All work will be conducted following standard topographic and hydrographic survey methods. A combined engineering monitoring report will be prepared for all three inlets. ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC April 8, 2010 meeting this item was recommended for approval 6 -1. FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development Tax. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County Attorney's Office and is legally sufficient for Board action. - CMG RECOMMENDATION: That the TDC recommend to approve Work Order under Contract 09 -5262 with Coastal Planning & Engineering for North County Passes Survey and Engineering Report for time and material not to exceed $79,935. PREPARED BY: Gail Hambright, CZM May 24, 2010 New Business VI 7 COASTAL PLANNING & ENGINEERING, INC. 2481 NW BOCA RATON BOULEVARD, BOCA RATON, FL 33431 561 - 391 -6102 PHONE 561 - 391 -9116 FACSIMILE Websile www coaslarlanninq. net E -mail: mailAcoastalolanning. net March 31, 2010 Gary McAlpin Director Collier County Coastal Zone Management 3300 Santa Barbara Blvd. Naples, FL 34116 Re: North County Passes Survey and Engineering Report; Contract Number 09 -5262 FDEP Permit No. 142538006 Wiggins Pass FDEP Permit No. 235710 -001 JC Doctors Pass FDEP Permit No. 1284163-00 1 -JC Clam Pass Dear Gary: This letter is in response to your request for a proposal for Surveying and Coastal Engineering Services for the North County Passes: Wiggins Pass, Clam Pass and Doctors Pass. The survey will be used to meet annual monitoring requirements and may be used to design the next maintenance dredging for one or more of the passes. The following services are proposed in accordance with the project permit and recent dredging activity: The surveys of Clam Pass, Wiggins Pass, and Doctor's Pass are designed to satisfy the physical monitoring requirements for the JCP Permit of each respectively, in conjunction with other surveys. All surveys will be done under the direct supervision of a Florida Registered Professional Surveyor and Mapper. All work will be conducted following standard topographic and hydrographic survey methods as describe below in the section label "General Survey Methods ". A combined engineering monitoring report will be prepared for all three inlets. The not to excess time & material price for the work is $79,935. The following scope of work is proposed: 1. Doctors Pass Surveys: 76 Cross Sections 2. Doctors Pass Survey Report 3. Clam Pass Surveys: Up to 49 Cross Sections 4. Clam Pass Survey Report 5. Wiggins Pass: 18 Cross Sections and 10 Profile Lines 6. Wiggins Pass Survey Report 7. Combined Engineering Report 8. Completion of Marco Island Survey and Report May 24, 2010 New Business A - 4 3 of 7 General Survey Methods: Prior to the start of the survey, a reconnaissance of the monuments will be conducted to confirm that the survey control is in place and undisturbed. Real Time Kinematics (RTK) Global Positioning System (GPS) will be used to locate and confirm the survey control for this project. If necessary, GPS static methods will be used to establish high order control if none is locally available. All data will be collected relative to the North American Datum on 1983 (NAD 83) and the North American Vertical Datum of 1988 (NAVD 88). All coordinates will be referenced to the Florida State Plane System. Typical cross - sections in the project areas will be surveyed using extended rod RTK GPS rovers, or vessel based sounders. The extended rod RTK GPS rovers all surveyors from CPE to expand the extent of RTK GPS survey capability into the near shore. The current system allows surveyors to collect the entire beach profile with RTK GPS technology. The nearshore survey will be conducted using an Odom Hydrotrac sounder with digitizer fathometer on CPE's 24 -foot Privateer survey vessel with a centrally located hull- mounted transducer. A Trimble RTK GPS and a TSS Motion Compensator are used onboard the survey vessel to provide instantaneous tide corrections as well as heave, pitch, and roll corrections. All areas inaccessible to the survey vessel will be surveyed with RTK rovers and swimmers. As a quality control measure, manual tide readings are also taken while conducting the profile surveys. In order to maintain the vessel navigation along the profile lines, the HYPACK navigation software will be used. This software provided horizontal position to the sounding data allowing real -time review of the profile data in plan view or cross section format. HYPACK also provides navigation to the helm to control the deviation from the online azimuth. Horizontal and vertical positioning checks are conducted at the beginning and end of each day using 2nd order monuments located in the project area. The sounder will be calibrated via bar - checks and a sound velocity probe at the beginning and end of the day. The DIGIBAR PRO sound velocity meter offers a fast additional calibration for sound velocity as compared to the traditional bar - check. Bar checks were performed from a depth of five feet to a minimum depth of twenty -five feet. Analog data showing the results of the bar check calibration will be displayed on the sounder charts at live foot increments during descent and ascent of the bar. While offshore, 10 surface grab sand samples will be collect in the Wiggins Pass inlet shoals and beaches using a standard Ponar Grab Sampler. The sand samples will be sieved according to FDEP BBCS standards. In addition, 10 beach profiles lines will be surveyed at Wiggins Pass to support future design and permitting of the next maintenance dredging project. All survey methods and deliverables will adhere to accuracy guidelines and requirements set forth in Chapter 61G17 -6, Florida Administrative Code (F.A.C.) Minimum Technical Standards established by the Florida Board of Professional Surveyors and Mappers pursuant to Chapter 472 of the Florida Statutes. Deliverables will include a signed and sealed survey report that fulfills requirements of the FDEP Monitoring Standards for Beach Erosion Control Projects, March 2004. The report will include surveyed cross sections compared to the latest pre- and post - construction surveys and the permitted template. May 24, 2010 New Business VI - 4 4of7 Coastal Engineering Monitoring Report: CPE will prepare an engineering report to summarize and discuss the survey data. The report will identify scour and deposition patterns within the Passes, and the amount of sand within the dredge template. In addition, the report shall identify any impacts attributable to the project. The monitoring report will incorporate the survey report as exhibits. Appendices will include plots of survey profiles and graphical representations of the scour and deposition patterns within the passes, and will be based on those prepared for the survey report. The engineering report and the survey data shall be submitted to FDEP within 90 days following the completion of the monitoring survey. Marco Island Beaches Survey and Report Completion: The Marco and Hideaway Beaches survey and report tasks were started under a BVO contract, but will be completed under this contract. The field survey and report is completed, and will be reviewed and disturbed under this task. The engineering report was started, and will be completed with figures and exhibits drawn from the survey report. If you have any questions regarding this scope of work, please call me. Sincerely, ENGINEERING, INC. Ste en eehn, P.E. Senior Coastal Engineer cc: Sheri Dindial, CPE F \Marketing \Co I I ier \2010 \Surveys\ Pass Survey May 24, 2010 New Business 60.0 5Of7' 14,0 Two Man Field Party North Collier Passes Contract No. 09- 5262 448.00 NTE T &M 79,93' Project Manager 8.0 4dministration 2.0 451 Project Manager 2.0 148.00 296.00 _abor Senior Engineer 1.0 155.00 155.00 Pass Survey Pass Field Work 60.0 14,0 Two Man Field Party 36.0 130.00 4,680. Project Manager 8.0 148.00 1,184. DesignerrGIS Specialist 16.0 100.00 1,600. Survey Boat (24 ft. Privateer) 3.0 790.00 2,370. Ise RTK GPS (REAL TIME) 3.0 495.00 1,485. Ise Fathometer w /Digitizer 3.0 165.00 495, Ise Heave, Pitch, Roll Compensator 3.0 215.00 645, Ise Velocity Meter 3.0 60.00 180, Ise Hypack Navigation System 3.0 260.00 780, Ise Meals 6.0 36.00 216. Ise Lodging 3.0 100.00 300, Ise Mileage 250.0 0.45 111, n and Reporting Lodging 60.0 100.00 5,9 :tion and Reporting Project Manager 8.0 148.00 1,184 Designer /GIS Specialist 20.0 100.00 2,000 CADD Operator 32.0 85.00 2,720 Pass Survey Pass Field Work 96.0 13,7 Two Man Field Party 36.0 130.00 4,680. Inspector 36.0 65.00 2,340, Project Manager 8.0 148.00 1,184, GIS Operator 16.0 100.00 1,600. Ise GATOR 4 x 4 UTILITY VEHICLE 0. Ise RTK GPS (REAL TIME) 3.0 495.00 1,485, Ise Survey Boat (24 ft. Privateer) 1.0 790.00 790. Ise Fathometer w /Digitizer 1 0 165.00 165. Ise Heave, Pitch, Roll Compensator 1.0 215.00 215. Ise Velocity Meter 1.0 60.00 60. Ise Hypack Navigation System 1.0 260.00 260, Ise Meals 9.0 36.00 324, Ise Lodging 6.0 100.00 600. :tion and Reporting 64.0 5,5 Project Manager 4.0 148.00 592. GIS Operator 20.0 100.00 2,000. Inspector 24.0 65.00 1,560, CADD Operator 16.0 85.00 1,360. -4 May 24, 2010 VI- Wiggins Pass 6 Of 7 Wiggins Pass Field Work -Shoal Only 60.0 16,80 Labor Two Man Field Parry 58.0 13000 7(x10.0 Labor Inspector 240 6500 1560.0 Labor Project Manager 4.0 148.00 592.0 Labor Designer'GIS Specialist 13 0 10000 1 30000 Expense HT G?S (RE At TIME) 3.0 49500 1.485.0 Expense Survey Boat (24 ft. privateer) 20 ]90.00 1.580.0 Expense Fathometer wlDiglhzer 20 16.500 330.0 j�Expense Heave. Pitch Roll Compensalor 20 215.00 430.0 1Fxpense ✓elocny Meter 20 6000 120 0 64x�tense ypack Na y ili.. r Syste,n 20 e60.20 520 0 Expense Meals 60 16.00 216.0 Expense Lodging 20 100 00 2000 Expense Mileage 300.0 045 1335 Expense S,ove sand Samples 10.0 80.00 800.0 Reduction and Reporting 400 4.30 Labor Project Manager 4 0 148.00 592.0 Labor Design 0GlS Speaalist 14.0 100.00 1 400.0 Labor CADD Operator 18.0 85.00 1.530.0 tabor Inspector 120 65.00 780.0 Coastal Engineering Report I 40.0 16,68 (Labor Senior Engineer 360 15500 5,580 0C itabor (:oestel Engineer Jr. 1200 8000 9 600 01 ii-abor CADDTech 120 8500 10200 Labor Conical 8 0 6000 480 0 omplMe Marco Island Beaches Survey and Report 26.0 2.53 EI �labor Senior Engineer 6 0 155 00 930 0( r Labor Coastal Engineer Je 20.0 8000 16000 :" May 24, 2010 New Business A - 4 7 of 7 Schedule B Contract No: 09 -5262 "County Wide Engineering Services" Standard Hourly Rate Schedule for all disciplines Personnel Category Standard Hourly Rate Principal $195 Senior Project Manager $165 Project Manager $148 Senior Engineer $155 Engineer $119 Senior Inspector $85 Inspector $65 Senior Planner $140 Planner $110 Senior Designer $115 Designer $100 Environmental Specialist $115 Senior GIS Specialist $145 GIS Specialist $100 Clerical $60 Surveyor and Mapper $130 CADD Technician $85 Survey Crew - 2 man $130 Survey Crew - 3 man $160 Survey Crew - 4 man $180 This list is not intended to be all- inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. May 24, 2010 New Business VI - 5 1 of 3 EXECUTIVE SUMMARY Recommendation to approval the installation and planting of native vegetation in the Common Areas within Collier County by Earth Balance for time and material not to exceed $8,060. OBJECTIVE: To plant vegetation for the protection of the beaches in the common areas within Collier County ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC April 8, 2010 meeting this item was unanimously approved (7 -0). CONSIDERATIONS: For the Fiscal year 2009/2010 Sea Oat planting were approved for $75,000 throughout Collier County beaches. This year this project will include Sea Oat planting along Collier County beaches totaling $61,299.70 and Phase 2 Monitoring for $5,640 for a total of $74,999.70. As part of the $75,000 we are requesting that $8,060 of this funding be used this year for native plantings in the common areas within Collier County which includes the dunes in front of Le Parc, Le Rivage and Commons W. FISCAL IMPACT: The Source of funds is from Category "A" Tourist Development Tax fund 195 Project 90044.1. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County Attorney's Office and is legally sufficient for Board action. - CMG RECOMMENDATION: That the TDC approve the installation and planting of native vegetation in the Common Areas with Collier County by Earth Balance for time and material not to exceed $8,060. PREPARED BY: Gail Hambright, CZM Accountant May 24, 2010 New Businaws VI - 5 „,,jj a i[„i I 1 1289 jai -4 6 s ti EarthBalance® Revised Price Quote PROJECT NAME: Collier County Dune Restoration — Planting and Monitoring ATTENTION: Mr. Allen Madsen Collier County — Coastal Zone Management 3301 E. Tamiami Trail, Suite 103 Naples, Florida 34112 SCOPE OF SERVICES: Phase 1 — Planting EarthBalance® will supply, deliver, and install the plant material listed below for various beach restoration projects located in Collier County, FL. Within The Commons Area, EarthBalance® will install 13,000 liner plants and 260 1- gallon Sea grape (Coccoloba uvifera). The liner plants will consist of 80% Sea oats (Uniola paniculata), 10% Dune sunflower (Helianthus debilis), and 10% Beach elder (Iva imbricata). Additionally, EarthBalance® will supply, deliver, and install 111,454 Sea oats (Uniola paniculata)* within various beaches throughout Collier County with direction from a representative of Collier County. Common Name Scientific Name Size Qt y Unit Price Extended Total Price The Commons Area _ Sea oats Uniola paniculata Liner 1 10,400 $0.55 $5,720.00 Dune sunflower Helianthus debilis Liner 1,300 $0.55 $715.00 Beach elder Iva imbricata Liner 1,300 $0.55 $715.00 Sea grape Coccoloba uvifera 1-gallon 260 $3.50 $910.00 Total for The Commons Area $8,060.00 Various Collier County Beaches* Sea oats* Uniola aniculata* Liner I 1117454 $0.55 1 $61,299.70 Total for Various Collier County Beaches 1 $61,299.70 TOTAL COST 1 $69,359.70 *According to the original contract, EarthBalance"' can also supply, deliver, and msran Bitter panicgrass, Beach morning glory, and/or Beach elder (depending on the variety that Collier County chooses). Phase 2 — Monitoring EarthBalance® biologists will monitor the survival of new beach plantings located at five (5) Collier County beaches. Barefoot, Vanderbilt, Clam Pass, City of Naples, and Marco Island beaches will be included in the monitoring events. Biologists will permanently mark four (4) 50- square foot plots at each beach, totaling 20 plots. The corners of each plot will be recorded with a GPS. Each plot will contain 50 newly planted Sea oats, along with any plants present prior to planting. The survival of individual plants, as well as a measurement of the average height of the plants, will be recorded at each monitoring event. Fixed -point photographs of each plot will be taken at each monitoring event. A total of three monitoring events will be conducted, and they will be scheduled for September 2010, March 2011, and September 2011. After each monitoring event, a letter report will be submitted to Collier County summarizing the plant data collected during the event. EarthBalance® will perform all the services described in Phase 2 for a specified fee of $1,880.00 per event, totaling $5,640.00 (3 events). Page 1 of 2 May 24, 2010 Nm,jBusing", VI - 5 � 3. 0� �1.-d Itl idc Itoulrv.inl )ILa f 87 h )tl l:_(S riln wu•w.eurthbalancc.com EarthBalance® Revised Price Quote (continued) PROJECT NAME: Collier County Dune Restoration — Planting and Monitoring F�h6Rnhnrn® ill narfnrm all tha cenriras rlasrriheri ahnve for the followine costs- Description # of Units /Events Price per Unit/Event Total Cost Phase 1 — Planting See Above See Above $69,359.70 Phase 2 — Monitoring 3 $1,880.00 $5,640.00 TOTAL COST $74,999.70 QUOTED BY: Charles L. Kocur, Jr. Vice President EarthBalance® 2579 North Toledo Blade Blvd. North Port, FL 34289 (941) 628 -8062 Page 2 of 2 May 24, 2010 New Business VI - 6 1 of 5 EXECUTIVE SUMMARY Recommend Approval of Tourism Department Budget for FY 11 OBJECTIVE: Review and recommend for approval the proposed Tourism Department budget for FY 11 CONSIDERATIONS: The Tourism Department administers the Tourist Development Council (TDC) budget and promotes the destination as a Convention & Visitors Bureau (CVB). The budget process begins in early March as a draft document to the County Manager. Guidelines this year were to trim operating expenses where possible with a goal to reduce overall expenditures by 5 %. Each Tourism Department staff member was asked to look at their current year budget items and project expenditures from March to September 30, 2010 and then to budget each of their line items for all of FY 11. Those calculations were then inputted to the County's GovMax budgeting system. Copies of the detailed GovMax reports for each tourism fund are included as attachments to this Executive Summary. Revenue is projected to be equal or flat with the reduced FY 10 amount of $13,050,000 due to a slow recovery from the world -wide economic slowdown and much lower average daily rates in our accommodations, which has a direct effect on our tourist tax revenue. We have also consulted with our hotel and attraction partners and statewide, national and international research conducted by the CVB and other tourism industry associations. We do not anticipate much, if any, Carry Forward revenue from FYI due to a concentrated effort to use every available promotion dollar to attract more visitor spending to the destination. There are seven funds that receive an allocation of tourist tax revenue per County Ordinance 92 -60 as amended and managed by the Tourism Department. Below is an explanation of the uses of each of those funds and a spreadsheet is attached of revenue and expenditure to date for each of those funds: Fund 184 (Category B) for Tourism Promotion and Marketing Fund 194 (Category B) for Tourism Department Administration Fund 196 (Category B) for Emergency or Disaster Recovery Advertising Fund 193 (Category C -2) for Grants to Non - County Owned or Operated Museums Fund 195 (Category A) for Beach and Inlet Management Fund 183 (Category A) for Beach Park Facilities Fund 198 (Category C -1) for County Owned Museums is managed by the Public Services Division Once the TDC has recommended the tourism department budget, it will be reviewed by the Board of County Commissioners in Public Workshops as part of the overall County Managers budget submittal. The complete County budget is then presented at two public meetings in September before adoption and subsequently takes effect October 1, 2010. FISCAL IMPACT: Each fund's expenditures, reserves and transfers are balanced with the associated projected revenue. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. RECOMMENDATION: Staff requests the TDC review the proposed FY 11 budget for each fund and recommend approval to the County Manager and Board of County Commissioners. PREPARED BY: Jack Wert, Tourism Director O ymj O � N .N V � N m N N � O � Z N Q O O O m O O O Q N M N (O O O O O O m O O 0 0 0 0 0 0 0 0 0 �c N 0 0 0 0 0 cG 0 0 0 0 ui o of 0 0 N Q \ o N Q O O O m O O O Q N M N ID O O O O O rn o 0 0 o M o 0 0 o m r W m o 0 0 0 0 0 0 o m O P o W O o M o m o o m o a. 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Cateaory "C -2" Grant Applications: Grant Applications were made available on our tourism website in January and were due April 16, 2010. In accordance with the Grant Criteria, the applications were first reviewed by the Tourism Director and then by a panel of five tourism industry representatives on May 6, 2010. The panel included: Lisa Beet, Naples Originals, representing the restaurant industry; Steve McIntyre, Chairman Collier County Hotel & Lodging Association, representing the hotel industry, Michele Klinowski, Naples Chamber, representing the retail and shopping industry; Doug Rickenbach, Naples Zoo, representing the attractions industry and Flaine Reed, Naples Historical Society, representing the cultural community. The funding for Category C -2 is projected to be $300,000 for FY 11. We received seven (7) applications totaling $796,006.04, so the review committee made reduced funding recommendations based on the $300,000 projected revenue budget and the repeat request guidelines. Freedom Memorial Task Force — $0: The request for FY I l is to support the continuing construction of the memorial. The original request was for $87,856.04. The Grant Review Committee noted that this memorial is owned and managed by Collier County and therefore does not qualify according to the grant guidelines for C- 2 (Non- County owned or operated museums) funding. Funding should come from the C -1 (County owned or operated Museums) funds. So the recommendation is for no funding of this project this year, unless it can be added to the capital projects for County museums. Marco Island Historical Society for the Marco Island Museum - $0: The Marco Museum was substantially completed in the Fall of 2009 and according to a May 2003 agreement with Collier County, the Historical Society will turn over ownership and operation to Collier County sometime this summer of 2010. The Historical Society maintains they have honored their obligation to the County and that TDC funding should be allocated to continue to build exhibits for the museum. The Grant Review Committee noted that with ownership transferring to the County for the museum, this facility would not qualify for C -2 (Non County owned or operated museums) and should be funded out of the C -1 category beginning in FY 11. The recommendation by the Grant Review Committee and staff is to not fund this request for FY 11. May 24, 2010 New Business VI - 7 2of13 Children's Museum of Naples - $90,000: The museum is under construction on the north side of North Collier Regional Park and plans to open in spring or early summer of 2011. This is the fourth request for funding from this organization. The requested funds would be used to promote the grand opening. The original request was for $150,000, but due to limited funding in this category and applying the repeat funding guidelines, the Grant Review Committee and staff recommends funding of $90,000. Friends of Rookery Bay - $50,000: The Friends group supports the Rookery Bay National Estuary Preserve with volunteers and fund raising assistance. They are seeking funding to promote the facility using new videos and an enhanced website. The original request was for $50,000 and the Grant Review Committee and staff recommends funding this request at $50,000. Naples Art Association dba von Liebig Art Center - $37,500: This organization has been funded the past four years. They have requested funding assistance for out of market advertising of their festivals. The Grant Review Committee noted that the destination needs additional visitors in the shoulder and summer season and recommends funding promotion of those events that are in these periods, rather than during high season. The original request was $75,000 and the Grant Review Committee and staff recommend funding at $37,500 based on reduced funding in the category and the repeat request guidelines. Naples Botanical Garden - $75,000: This organization has been funded since 2001 during their initial construction phase. They had a major reopening after a multi- million dollar construction project. They will beginning construction of two new gardens this year and are requesting funding for out of market advertising and promotion of the existing venues. The Grant Review Committee and staff recommend funding at $75,000 based on the limited funding in this category. Holocaust Museum of SW Florida - $25,000: The traveling boxcar exhibit has been seen at schools all over Collier, Lee and Sarasota Counties in the past year. The museum staff estimates 2009 attendance shows 76% coming from out of Collier County. This is the fourth request for funding. The Grant Review Committee noted that the boxcar going to schools is not a tourism promotion. They would like to see grant funds directed toward promoting visitation to the museum. The original request was $100,000 and the Grant Review Committee and staff recommends $25,000, based on the limited funding available in this category and the repeat request guidelines. FISCAL IMPACT: Funding for the C -2 category is projected at $300,000 in the FY I 1 budget. The above recommendations total $277,500, leaving a small contingency of $22,500 if needed. May 24, 2010 New Business VI - 7 3of13 LEGAL CONSIDERATIONS: The County Attorney has reviewed the applications and questions posed in that review have been satisfied in accordance with County Ordinances and Grant Guidelines. RECOMMENDATION: Staff recommends approval of the above Category C -2 grant applications in the total amount of $277,500. SUBMITTED BY: Jack Wert, Tourism Director May 24, 2010 New Business VI - 7 4of13 Synopsis of Grant Applications for FY 11: Category C -2- Non- County Owned or Operated Museums Freedom Memorial- Requested Amount $87,856.04 (Amended from $19,921.80 4/22/10 by CM Office) Funds are requested for continuing construction of the Freedom Memorial at Golden Gate and Goodlette -Frank including brick pavers. Matching funds are $33,257.54 from individual and corporate contributions. The memorial is not scheduled for opening for 2 more years, so there is no real visitation estimates or tourist tax or economic impact, even though 100,000 visitors is indicated in the application. This is the third request for funding and all have been for construction which is not an eligible use of funding under the current TDC policy grant guidelines. The requested amount was recently increased from $19,000 to over $87,800 due to an anticipated new contribution from an individual: FY 09 $125,000 FY 10 $ 39,000 FY 11$87,856.04 (up to 60% eligible = $52,740) This project is overseen by the County Manager's office and contributions are collected and deposited with the Clerk's Office. The required documentation for a Government entity was provided and is in review by the County Attorney. Staff feels the application meets some of the grant guidelines, but this is a County owned and managed facility and the request is for construction expenses. Staff suggests that no funding be granted this year due to the above findings. We have put some funds into a contingency line if limited funding is recommended by the TDC. Marco Island Historical Society- Marco Island Museum — Requested Amount $150,000 Funds are requested for Phase 2 of exhibit building. This organization plans to turn over ownership and management of this new museum to the County in July of this year, or as soon as the construction is complete. Once the museum is owned by the County, it would be ineligible for C -2 funding. Matching funds will come from private sector donations and the City of Marco Island. Estimates for visitation for FY 11 is 10,000 with 74% coming from out of the area and estimated economic impact of $1.8 million. This is the fourth request for funding from this organization. All required documentation was provided and is being reviewed by the County Attorney. 2002 $25,000 2009 $100,000 2010 $100,000 2011 $150,000 (eligible for up to 40% funding = $60,000). May 24, 2010 New Business VI - 7 5of13 Marco Museum Cont. This application does not meet the TDC guidelines for a C -2 grant because the facility will soon be County owned and operated (July 2010 is anticipated turn over date). Staff recommends the Grant Review Committee find it non - compliant and indicate that funding should come from Category C -1, not C -2. If funding is recommended by the TDC, it could come from the limited contingency line. Children's Museum of Naples- Requested Amount $150,000 The Children's Museum (C'mon) is located on the northern end of North Collier Regional Park at Livingston and Immokalee Roads and is nearing completion, and scheduled to open in the spring of 2011. The museum has been built with private donations totaling over $20 million. The TDC grant funds would be used for the marketing campaign promoting the grand opening of the museum as follows: PBS TV $30,000; Magazines $55,000; Radio $30,000; Hispanic Media $10,000; Collateral materials $25,000; Social media sites $75,000 Commitments from WGCU, Comcast, area network TV affiliates and the Ritz Carlton and Naples Grande are supporting the grand opening with in -kind contributions. The museum's private sector contributions will be used as the matching funds for the promotional expenditures. Visitation for 2011 is estimated at 75,000, with an estimated economic impact of $5 million This is the fourth request for TDC funding from the museum- but only 3 were funded FY 06 -07 $125,000 (later declined the funds for Preview Center) FY 08 -09 $150,000 (traveling exhibit) FY 09 -30 $75,000 (promotion of the museum) FY 10 -11 $150,000 (grand opening promotion) - Eligible for up to 60 %funding= $90,000 All required documentation has been received and is being reviewed by the County Attorney. Staff feels the application meets the grant guidelines and recommends the Grant Review Committee consider the application and recommend funding of up to $90,000 as follows: PBS TV & Radio $30,000 Magazines $30,000 Hispanic Media $10,000 Social media $20,000 $90,000 May 24, 2010 New Business VI - 7 6of13 Friends of Rookery Bay- Requested Amount = $ 50,000 The Friends of Rookery Bay is a support organization that supplies volunteers and fundraising assistance to the Rookery Bay National Estuarine Preserve, located on SR 951 just south of US 41. The grant request is for producing videos ($20,000) of the many nature activities in Collier County and at Rookery Bay for visitors, enhancements to their website ($15,000) and out of county advertising of the facility ($10,000) and miscellaneous local collateral ($5,000). This is the second grant request from Rookery Bay: FY 08- $25,000 for media, marketing and event promotion expenses FY 11- $50,000 for videos, website (eligible for up to 80% = $40,000 Annual visitation to Rookery Bay is 15,000 with no estimate of economic impact. Matching funds will come from program fees, memberships and donations. Staff feels this application meets the TDC grant guidelines and recommends the Grant Review Committee consider this request and make a funding recommendation of perhaps $ 25,000 for partial funding of the videos and out of county advertising. Naples Art Association dba von Liebig Art Center- Amount Requested $ $75,000 The Naples Art Association has been a multi -year applicant for Category C -2 funds. They have transitioned into using TDC funds primarily for out of market advertising and promotion of their major events. The FY 11 request is primarily for promotional support for a Cuban art exhibition in 2010 -11. Matching funds will come from Art Association funds, festival fees and private donations. Annual visitation to the vonLiebig events is projected at 106,000 for 2010 with 880 hotel room nights and economic impact of $1,706,524. This is the 5`" grant request from the Naples Art Association 2006 -07 $38,000 2007 -08 $50,000 2008 -09 $50,000 2009 -10 $50,000 2010 -11 $75,000 (grant guidelines do not provide for requests beyond 4 years. Eligible for up to 40 %= $30,000) All required documentation has been supplied and is being reviewed by the County Attorney. Staff feels that in principle this application meets the grant guidelines, but after 4 years, it was hoped that grantees would find other sources of funding. Staff suggests the Grant Review Committee consider this request and recommend some level of funding not to exceed $30,000. May 24, 2010 New Business VI - 7 7of13 Naples Botanical Garden- Requested Amount =$ 183,150 The Garden reopened in late 2009 after a multi - million dollar reconstruction project. In the 6 months since the grand re- opening through March 2010 they have welcomed 63,634 guests. In 2010 the Garden will continue to promote the existing venue and begin construction on three new gardens -The Water Garden, Asian Garden and the Florida Garden. The Garden is anticipating visitation in 2011 of 91,500 with an economic impact of $12 million. The Garden Board has applied for and has been granted TDC funding since 2001. In the early years, the funds were used for construction. Since 2003 the funds have been used for marketing and promotion: 2003 $366,500 - Florida Gardens Exhibit promotions 2004 $ 217,650 - Promotion for expansion projects and special exhibits 2005 $207,100 for promotion of special traveling exhibits 2006 $112,500 for regional promotion of the expanding exhibit area 2007 $140,000 for out -of -area marketing and promotion 2008 - Did not apply due to closure for construction 2009 $150,000 for grand re- opening promotion expenditures 2010 $183,150 for promotion of the existing venue in out of area target markets All required documentation has been supplied and is being reviewed by the County Attorney. There are no provisions in the TDC grant guidelines for funding beyond 4 years. It was hoped that grantees would find other sources of funding after that period of support. Staff would suggest that the Grant Review Committee consider the application, which meets the other funding guidelines, as a 4`" year request and consider recommending at the 400 level or up to $75,000 as follows: Paid Advertising DOM in CVB co -op $30,000 Web site Maintenance $ 5,000 e -mail marketing programs $ 2,700 Rack card production $10,000 Rack distribution $ 5,000 Ad Campaign Production $14,300 P.R. Expenses 8,000 $75,000 May 24, 2010 New Business VI - 7 8of13 Holocaust Museum of S.W. Florida- Requested Amount = $ 100,000 The museum is coming off a very successful year of out of area visitation. They continue to use the restored boxcar from the Holocaust as a traveling educational tool throughout SW Florida. TDC funds were initially used for the restoration project grand opening event, and in subsequent years for out -of- area promotion to boost visitation to the museum. Most of the venues that the boxcar is transported to are schools in an effort to educate the students on tolerance. Visitation statistics supplied by the museum staff show 76% coming from outside Collier County - 45 states and 14 countries. Annual visitation is estimated to be 25,000 with no projected economic impact. This is the fourth request from the Museum for TDC grant funding: 2007 -08 Boxcar Project- $59,848 of $100,000 committed 2008 -09 Advertising campaign- $80,000 2009 -10 Advertising - $100,000 2010 -11 Advertising- $100,000 (4"' year request eligible for up to 40 %= $40,000) Matching funds will come from the Holocaust Museum's general fund. The TDC grant funds for FY 11 would be used for television and journal advertising in markets out of Collier County. All required documentation has been supplied and is being reviewed by the County Attorney. Staff feels that the application meets grant guidelines and requests that the Grant Review Committee consider the request and recommend funding at the 4 year level of $40,000 for museum promotion as follows: PBS TV & Radio $25,000 Journals and on -line ads $15,000 $40,000 May 24, 2010 New Business VI - 7 9of13 Category B- Marketing and Event Grants Arts Naples World Festival, Inc — Requested Amount $ 25,000 This grass roots, Collier County based organization is planning the first -ever community -wide performing and visual art festival, scheduled for May 14 -19, 2012. They plan to start the promotion of this multi day, multi venue festival in 2011 in order to build awareness and excitement for the various events. They plan to use print, electronic media and develop relationships with hotel corporations with properties in Collier County and international tour operators that send their clients to our area. They anticipate this will become an annual festival, featuring a different country each year. Their inaugural event was a concert in March 2010 by the Odessa Russia Symphony Orchestra. It is anticipated that 30% of the attendees at the various events in 2012 will be from out of the area, generating 8,500 hotel room nights and an economic impact of $10 million. Matching funds will come from ticket sales, sponsorships, donations and fundraising events. The 2011 grant funds would be used to develop and maintain an event website at $15,000 and pre - promotion of the event at $10,000. All required documentation as been supplied and is being reviewed by the County Attorney. Staff feels this application meets the funding guidelines and requests the Grant Review Committee consider this request and recommend funding up to $15,000 for website development. Naples International Film Festival, Inc. Requested Amount $50,000 The 2010 Naples International Film Festival is scheduled for Nov. 4 -7, 2010 in several venues in Collier County including the Phil, Silverspot Theatre, Norris Center and Cambier Park. This is the second year of this event, but the first time they have applied for grant funding. They plan to begin advertising for this festival during the summer of 2010, so some grant funds will be needed during this fiscal year and the balance in FY 11. Attendance is primarily locals, with 500 out of town participants anticipated, 500 hotel room nights per day of the event and $1 million in economic impact for the 2010 event. Matching funds will come from sponsorships, donations and fund raising events. The FY 11 grant funds would be used for Facebook banner ads , Google Search Engine Optimization, Variety and Hollywood Reporter magazine ads, website advertising and Comcast Cable TV. The required documentation was supplied and is being reviewed by the County Attorney. A book of all the press clips from the 2009 Film Festival was also provided for review by the committee. Staff feels this application meets the grant guidelines and requests the Grant Review Committee consider the request and recommend funding up to $10,000 for Facebook ads ($5,000) and Google Search Engine Optimization ($5,000). May 24, 2010 New Business VI - 7 10 of 13 Naples Cultural Landscape (Naples Backyard History) — Requested Amount $25,000 This organization is planning a Naples Waterfront Stone Crab Festival , October 22 -23, 2010 at Tin City and Bayfront in downtown Naples. Most of the publicity for this event will need to be done in August and September of 2010, so FY 10 expenditures will need to be honored and reimbursed in FY 11. TDC grant funds would be used for the development and ongoing maintenance of an event website. Out of town attendance is projected at 3,000 with an estimated 150 hotel room nights for two days. Economic impact is not estimated in the application. The required documentation was provided and is being reviewed by the County Attorney. Staff feels this application meets the grant guidelines and requests the Grant Review Committee consider the request and recommend funding up to $10,000 for development of the event website. United Arts Council of Collier County- Requested Amount $24,000 United Arts Council supports the arts and cultural activities in Collier County through private donations and sponsorships. They produce a monthly calendar of events that is distributed to area hotel concierge desks, visitor information centers and to their statewide mailing list. This is the fourth request for funding from United Arts: FY 08 $18,000 FY 09 $18,000 FY 10 $24,000 FY 11$24,000 (eligible for up to 40% of request or $ 9,600 Matching funds will come from memberships and donations and revenue from fund raising events. Estimates for visitation and economic impact were not provided as this is a difficult measure for an event calendar. All required documentation for was supplied and is being reviewed by the County Attorney. Staff feels that this application meets the grant guidelines for marketing assistance and requests that the Grant Review Committee consider the request and recommend funding up to $10,000. Staff further suggests that United Arts use the funds to convert this calendar to a digital format to distribute it on line or through an e-mail program to encourage on overnight visitation to attend events. May 24, 2010 New Business VI - 7 11 of 13 Corrigan Sports Enterprises, Inc. Requested Amount $10,000 This is a first time lacrosse event, scheduled for Nov 20 -21 at North Collier Regional Park and Vineyards Park. Corrigan Sports will organize and manage this International Women's Lacrosse Coaches Association (IWLCA) sanctioned event, called the President's Cup. Corrigan Sports is a well established national sports event organizer. The requested funding would be used to promote this event to potential participant teams in national lacrosse publications and on lacrosse websites. 5,000 out of area attendees are expected at the event, generating 5,058 hotel room nights with an estimated economic impact of $2,059,425. Matching funds will come from entry fees and sponsorship sales Most of the required documentation has been supplied and is being reviewed by the County Attorney. The missing minutes, org chart and insurance documentation have been requested. Staff feels that this application meets the guidelines of a Category B event sponsorship and suggests the Grant Review Committee consider the application and recommend first time event funding of $5,000 to be used for advertising in lacrosse publications and websites. a Q � Q `v' V O ID N CO T ?i o 7 2 Z v � o q q � W Fq- p E O U U C q 0 0 0 o 0 0 0 0 0 0 o 0 c o o 0 0 0 q 0 o 0 o 0 cn 0 o 0 0 0 0 � Z ss w o U (, Vf Vi Vi 69 A Vi Vi M� U G EA z o00 � o 0 0 00 a o 0 0 0 o a 0 � C ss vi `ss cs� tH w w � � C vi v3 ss ss n U a �= q v o 0 0 0 0 0 q o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 d a �a b si a a r/� C � iE N 9 � r Y N Fd as U Gs] o c v Q m b r a m ma E D V F May 24, 2010 New Business VI - 7 13 of 13 Jack: I have reviewed the 12 grant applications submitted. My comments: As we discussed, 1 believe funding decisions for Freedom Memorial and MIHS are more of a policy decision than a legal issue. Freedom Memorial — Did FM get C2 funding — as opposed to C 1 — in the past? From the application, it is difficult to determine what the funds will be used for. Construction generally? Brick pavers? Construction is not an authorized use of C2 funds; however the TDC has funded FM in the past. 1 think the TDC and BCC should make a finding that the project (construction) serves the primary purpose of promotion of tourism. MIHS — At the time of funding (Oct. 2010), the museum is expected to be a County owned museum and may be better funded under C1. However, the MIHS is still a non -County owned museum and funding could be provided to the historical society. The historical society could make an authorized purchase and donate it to the County. However, the development of exhibits is not an authorized expenditure of Category C funds. I think the TDC and BCC should make a finding that the project (development of exhibits) serves the primary purpose of promotion of tourism. CMON — out of marketing advertising is an authorized expenditure. Rookery Bay — creation of promotional videos and out of market advertising is an authorized expenditure. In- county advertising is not eligible. Von Liebig - out of marketing advertising is an authorized expenditure. Botanical Garden - out of marketing advertising is an authorized expenditure. Holocaust Museum - out of marketing advertising is an authorized expenditure. United Arts Council — Cat. B — calendar - authorized expenditure. Naples Cultural Landscape — Cat. B — web site development - authorized expenditure. Arts Naples World Festival — Cat. B - authorized expenditure. International Film Festival — Cat. B - authorized expenditure — out of County advertising. Lacrosse — Cat. B - authorized expenditure — out of County advertising /promotion — also to note this is not a County organization and not registered to do business in the state of Florida. Colleen M. Greene, Assistant County Attorney, (239) 252 -8400, Fax (239) 252 -6300 May 24, 2010 New Business VI - 8 1 of 12 EXECUTIVE SUMMARY Tourist Tax Category B Grant Application Review and Recommendation for FY 11 totaling $50,000 OBJECTIVE: Review and make recommendations to the Board of County Commissioners for Tourist Development Tax Category B marketing grant applications for FY 11. CONSIDERATIONS: Cateeory "B" Grant Applications: Grant Applications were made available on our tourism website in January and were due April 16, 2010. In accordance with the Grant Criteria, the applications were first reviewed by the Tourism Director and then by a panel of five tourism industry representatives on May 6, 2010. The panel included: Lisa Boet, Naples Originals, representing the restaurant industry; Steve McIntyre, Chairman Collier County Hotel & Lodging Association, representing the hotel industry, Michele Klinowski, Greater Naples Chamber, representing the retail and shopping industry; Doug Rickenbach, Naples Zoo, representing the attractions industry and Elaine Reed, Naples Historical Society, representing the cultural community. Art Naples World Festival, Inc. - $15,000: To produce a website for a community - wide, multi -venue art and music festival, scheduled for May 2012. The website would be used to begin the extensive promotion this event will need throughout 2011. The original request was for $25,000, but with limited funding available in this category, the Grant Review Committee and staff recommend $15,000. Naples International Film Festival - $20,000: To promote the second annual Naples Film Festival. The first year was a tremendous success and early promotion will make the second one even better. This event has already gained national attention and several of the films screened during last year's festival went on to achieve international awards. The funds will be used for promotion in social media such as Facebook, Google and web banner ads on selected art focused websites. The original request was for $50,000, but due to limited funding in this category, the Grant Review Committee and staff recommend $20,000. Naples Cultural Landscape - $0: To produce the first annual Naples Waterfront Stone Crab Festival scheduled for October 22 -23, 2010. The request is to build a website to promote the event. The original request was for $25,000, but the Grant Review Committee felt that there was not enough time to adequately promote this event due to the October dates, and the Tourism Department promotion budget does not have excess funds to promote grant funds in the current fiscal year. For those reasons the recommendation is to not fund this event. May 24, 2010 New Business VI - 8 2of12 United Arts Council of Collier County - $10,000: United Arts Council is again planning to produce a printed cultural events calendar for 2011. These calendars are provided to area Visitor Centers, arts organizations, hotel concierge desks and included in area information packets by the Economic Development Council, Chambers of Commerce and hotel sales executives. This is the Council's fourth request for funding of this project. The original request is for $24,000, and the Grant Review Committee and staff feel that this calendar should be converted to an electronic format, consistent with the way visitors want to receive event information. The recommendation is to fund $10,000 this year to develop the format and begin distributing this calendar electronically. This level of funding is also consistent with the guidelines for fourth requests. Corrigan Sports Enterprises, Inc. - $5,000: To promote a women's lacrosse tournament in November 2010. This promoter has extensive experience in organizing and producing quality sports events and the Parks & Recreation staff and the Sports Council are confident this will be an excellent event. The original request is for $10,000, but due to limited funding in this category, the Grant Review Committee and staff is recommending a first -year funding level of $5,000. FISCAL IMPACT: Funding for Category B marketing grants in the amount of $50,000 is included in the Tourism Department's FY 1 I marketing budget. LEGAL CONSIDERATIONS: The County Attorney has reviewed the applications and questions posed in that review have been satisfied in accordance with County Ordinances and Grant Guidelines. RECOMMENDATION: Staff recommends approval of the above Category B marketing grant applications for a total of $50,000 as outlined above. SUBMITTED BY: Jack Wert,'rourism Director May 24, 2010 New Business VI - 8 3of12 Synopsis of Grant Applications for FY 11: Category C -2- Non- County Owned or Operated Museums Freedom Memorial- Requested Amount $87,856.04 (Amended from $19,921.80 4/22/10 by CM Office) Funds are requested for continuing construction of the Freedom Memorial at Golden Gate and Goodlette -Frank including brick pavers. Matching funds are $33,257.54 from individual and corporate contributions. The memorial is not scheduled for opening for 2 more years, so there is no real visitation estimates or tourist tax or economic impact, even though 100,000 visitors is indicated in the application. This is the third request for funding and all have been for construction which is not an eligible use of funding under the current TDC policy grant guidelines. The requested amount was recently increased from $19,000 to over $87,800 due to an anticipated new contribution from an individual: FY 09 $125,000 FY 10 $ 39,000 FY 11 $87,856.04 (up to 60% eligible = $52,740) This project is overseen by the County Manager's office and contributions are collected and deposited with the Clerk's Office. The required documentation for a Government entity was provided and is in review by the County Attorney. Staff feels the application meets some of the grant guidelines, but this is a County owned and managed facility and the request is for construction expenses. Staff suggests that no funding be granted this year due to the above findings. We have put some funds into a contingency line if limited funding is recommended by the TDC. Marco Island Historical Society- Marco Island Museum — Requested Amount $150,000 Funds are requested for Phase 2 of exhibit building. This organization plans to turn over ownership and management of this new museum to the County in July of this year, or as soon as the construction is complete. Once the museum is owned by the County, it would be ineligible for C -2 funding. Matching funds will come from private sector donations and the City of Marco Island. Estimates for visitation for FY 11 is 10,000 with 74% coming from out of the area and estimated economic impact of $1.8 million. This is the fourth request for funding from this organization. All required documentation was provided and is being reviewed by the County Attorney. 2002 $25,000 2009 $100,000 2010 $100,000 2011$150,000 (eligible for up to 40% funding = $60,000). May 24, 2010 New Business VI - B 4of12 Marco Museum Cont. This application does not meet the TDC guidelines for a C -2 grant because the facility will soon be County owned and operated (July 2010 is anticipated turn over date). Staff recommends the Grant Review Committee find it non - compliant and indicate that funding should come from Category C -1, not C -2. If funding is recommended by the TDC, it could come from the limited contingency line. Children's Museum of Naples- Requested Amount $150,000 The Children's Museum (C'mon) is located on the northern end of North Collier Regional Park at Livingston and Immokalee Roads and is nearing completion, and scheduled to open in the spring of 2011. The museum has been built with private donations totaling over $20 million. The TDC grant funds would be used for the marketing campaign promoting the grand opening of the museum as follows: PBS TV $30,000; Magazines $55,000; Radio $30,000; Hispanic Media $10,000; Collateral materials $25,000; Social media sites $75,000 Commitments from WGCU, Comcast, area network TV affiliates and the Ritz Carlton and Naples Grande are supporting the grand opening with in -kind contributions. The museum's private sector contributions will be used as the matching funds for the promotional expenditures. Visitation for 2011 is estimated at 75,000, with an estimated economic impact of $5 million. This is the fourth request for TDC funding from the museum- but only 3 were funded: FY 06 -07 $125,000 (later declined the funds for Preview Center) FY 08 -09 $150,000 (traveling exhibit) FY 09 -10 $75,000 (promotion of the museum) FY 10 -11 $150,000 (grand opening promotion) - Eligible for up to 60 %funding= $90,000 All required documentation has been received and is being reviewed by the County Attorney. Staff feels the application meets the grant guidelines and recommends the Grant Review Committee consider the application and recommend funding of up to $90,000 as follows: PBS TV & Radio $30,000 Magazines $30,000 Hispanic Media $10,000 Social media $20,000 $90,000 May 24, 2010 New Business VI - 8 5of12 Friends of Rookery Bay- Requested Amount = $ 50,000 The Friends of Rookery Bay is a support organization that supplies volunteers and fundraising assistance to the Rookery Bay National Estuarine Preserve, located on SR 951 just south of US 41. The grant request is for producing videos ($20,000) of the many nature activities in Collier County and at Rookery Bay for visitors, enhancements to their website ($15,000) and out of county advertising of the facility ($10,000) and miscellaneous local collateral ($5,000). This is the second grant request from Rookery Bay: FY 08- $25,000 for media, marketing and event promotion expenses FY 11- $50,000 for videos, website (eligible for up to 80% = $40,000 Annual visitation to Rookery Bay is 15,000 with no estimate of economic impact. Matching funds will come from program fees, memberships and donations. Staff feels this application meets the TDC grant guidelines and recommends the Grant Review Committee consider this request and make a funding recommendation of perhaps $ 25,000 for partial funding of the videos and out of county advertising. Naples Art Association dba von Liebig Art Center- Amount Requested $ $75,000 The Naples Art Association has been a multi -year applicant for Category C -2 funds. They have transitioned into using TDC funds primarily for out of market advertising and promotion of their major events. The FY 11 request is primarily for promotional support for a Cuban art exhibition in 2010 -11. Matching funds will come from Art Association funds, festival fees and private donations. Annual visitation to the vonLiebig events is projected at 106,000 for 2010 with 880 hotel room nights and economic impact of $1,706,524. This is the 5`" grant request from the Naples Art Association: 2006 -07 $38,000 2007 -08 $50,000 2008 -09 $50,000 2009 -10 $50,000 2010 -11 $75,000 (grant guidelines do not provide for requests beyond 4 years. Eligible for up to 40% = $30,000) All required documentation has been supplied and is being reviewed by the County Attorney. Staff feels that in principle this application meets the grant guidelines, but after 4 years, it was hoped that grantees would find other sources of funding. Staff suggests the Grant Review Committee consider this request and recommend some level of funding not to exceed $30,000. May 24, 2010 New Business VI - 8 6of12 Naples Botanical Garden- Requested Amount =$ 183,150 The Garden reopened in late 2009 after a multi - million dollar reconstruction project. In the 6 months since the grand re- opening through March 2010 they have welcomed 63,634 guests. In 2010 the Garden will continue to promote the existing venue and begin construction on three new gardens- The Water Garden, Asian Garden and the Florida Garden. The Garden is anticipating visitation in 2011 of 91,500 with an economic impact of $12 million. The Garden Board has applied for and has been granted TDC funding since 2001. In the early years, the funds were used for construction. Since 2003 the funds have been used for marketing and promotion: 2003 $366,500 - Florida Gardens Exhibit promotions 2004 $ 217,650 - Promotion for expansion projects and special exhibits 2005 $207,100 for promotion of special traveling exhibits 2006 $112,500 for regional promotion of the expanding exhibit area 2007 $140,000 for out -of -area marketing and promotion 2008 - Did not apply due to closure for construction 2009 $150,000 for grand re- opening promotion expenditures 2010 $183,150 for promotion of the existing venue in out of area target markets All required documentation has been supplied and is being reviewed by the County Attorney. There are no provisions in the TDC grant guidelines for funding beyond 4 years. It was hoped that grantees would find other sources of funding after that period of support. Staff would suggest that the Grant Review Committee consider the application, which meets the other funding guidelines, as a 4th year request and consider recommending at the 40`vo level or up to $75,000 as follows: Paid Advertising OOM in CVB co -op $30,000 Web site Maintenance $ 5,000 e -mail marketing programs $ 2,700 Rack card production $10,000 Rack distribution $ 5,000 Ad Campaign Production $14,300 P.R. Expenses 8,000 $75,000 May 24, 2010 New Business VI - 8 7of12 Holocaust Museum of S.W. Florida- Requested Amount = $ 100,000 The museum is coming off a very successful year of out of area visitation. They continue to use the restored boxcar from the Holocaust as a traveling educational tool throughout SW Florida. TDC funds were initially used for the restoration project grand opening event, and in subsequent years for out -of- area promotion to boost visitation to the museum. Most of the venues that the boxcar is transported to are schools in an effort to educate the students on tolerance. Visitation statistics supplied by the museum staff show 76% coming from outside Collier County - 45 states and 14 countries. Annual visitation is estimated to be 25,000 with no projected economic impact. This is the fourth request from the Museum for TDC grant funding 2007 -08 Boxcar Project- $59,848 of $100,000 committed 2008 -09 Advertising campaign- $80,000 2009 -10 Advertising - $100,000 2010 -11 Advertising- $100,000 (4`h year request eligible for up to 40% = $40,000) Matching funds will come from the Holocaust Museum's general fund. The TDC grant funds for FY 11 would be used for television and journal advertising in markets out of Collier County. All required documentation has been supplied and is being reviewed by the County Attorney. Staff feels that the application meets grant guidelines and requests that the Grant Review Committee consider the request and recommend funding at the 4 year level of $40,000 for museum promotion as follows: PBS TV & Radio $25,000 Journals and on -line ads $15,000 $40,000 May 24, 2010 New Business VI - 8 8of12 Category B- Marketing and Event Grants Arts Naples World Festival, Inc — Requested Amount $ 25,000 This grass roots, Collier County based organization is planning the first -ever community -wide performing and visual art festival, scheduled for May 14 -19, 2012. They plan to start the promotion of this multi day, multi venue festival in 2011 in order to build awareness and excitement for the various events. They plan to use print, electronic media and develop relationships with hotel corporations with properties in Collier County and international tour operators that send their clients to our area. They anticipate this will become an annual festival, featuring a different country each year. Their inaugural event was a concert in March 2010 by the Odessa Russia Symphony Orchestra. It is anticipated that 30% of the attendees at the various events in 2012 will be from out of the area, generating 8,500 hotel room nights and an economic impact of $10 million. Matching funds will come from ticket sales, sponsorships, donations and fundraising events. The 2011 grant funds would be used to develop and maintain an event website at $15,000 and pre - promotion of the event at $10,000. All required documentation as been supplied and is being reviewed by the County Attorney. Staff feels this application meets the funding guidelines and requests the Grant Review Committee consider this request and recommend funding up to $15,000 for website development. Naples International Film Festival, Inc. Requested Amount $50,000 The 2010 Naples International Film Festival is scheduled for Nov. 4 -7, 2010 in several venues in Collier County including the Phil, Silverspot Theatre, Norris Center and Cambier Park. This is the second year of this event, but the first time they have applied for grant funding. They plan to begin advertising for this festival during the summer of 2010, so some grant funds will be needed during this fiscal year and the balance in FY 11. Attendance is primarily locals, with 500 out of town participants anticipated, 500 hotel room nights per day of the event and $1 million in economic impact for the 2010 event. Matching funds will come from sponsorships, donations and fund raising events. The FY 11 grant funds would be used for Facebook banner ads , Google Search Engine Optimization, Variety and Hollywood Reporter magazine ads, website advertising and Comcast Cable TV. The required documentation was supplied and is being reviewed by the County Attorney. A book of all the press clips from the 2009 Film Festival was also provided for review by the committee. Staff feels this application meets the grant guidelines and requests the Grant Review Committee consider the request and recommend funding up to $10,000 for Facebook ads ($5,000) and Google Search Engine Optimization ($5,000). May 24, 2010 New Business VI - 8 9of12 Naples Cultural Landscape (Naples Backyard History) — Requested Amount $25,000 This organization is planning a Naples Waterfront Stone Crab Festival , October 22 -23, 2010 at Tin City and Bayfront in downtown Naples. Most of the publicity for this event will need to be done in August and September of 2010, so FY 10 expenditures will need to be honored and reimbursed in FY 11. TDC grant funds would be used for the development and ongoing maintenance of an event website. Out of town attendance is projected at 3,000 with an estimated 150 hotel room nights for two days. Economic impact is not estimated in the application. The required documentation was provided and is being reviewed by the County Attorney. Staff feels this application meets the grant guidelines and requests the Grant Review Committee consider the request and recommend funding up to $10,000 for development of the event website. United Arts Council of Collier County- Requested Amount $24,000 United Arts Council supports the arts and cultural activities in Collier County through private donations and sponsorships. They produce a monthly calendar of events that is distributed to area hotel concierge desks, visitor information centers and to their statewide mailing list. This is the fourth request for funding from United Arts: FY 08 $18,000 FY 09 $18,000 FY 10 $24,000 FY 11 $24,000 (eligible for up to 40`yo of request or $ 9,600 Matching funds will come from memberships and donations and revenue from fund raising events Estimates for visitation and economic impact were not provided as this is a difficult measure for an event calendar. All required documentation for was supplied and is being reviewed by the County Attorney. Staff feels that this application meets the grant guidelines for marketing assistance and requests that the Grant Review Committee consider the request and recommend funding up to $10,000. Staff further suggests that United Arts use the funds to convert this calendar to a digital format to distribute it on line or through an e-mail program to encourage on overnight visitation to attend events. May 24, 2010 New Business VI - 8 10 of 12 Corrigan Sports Enterprises, Inc. Requested Amount $10,000 This is a first time lacrosse event, scheduled for Nov 20 -21 at North Collier Regional Park and Vineyards Park. Corrigan Sports will organize and manage this International Women's Lacrosse Coaches Association (IWLCA) sanctioned event, called the President's Cup. Corrigan Sports is a well established national sports event organizer. The requested funding would be used to promote this event to potential participant teams in national lacrosse publications and on lacrosse websites. 5,000 out of area attendees are expected at the event, generating 5,058 hotel room nights with an estimated economic impact of $2,059,425. Matching funds will come from entry fees and sponsorship sales. Most of the required documentation has been supplied and is being reviewed by the County Attorney. The missing minutes, org chart and insurance documentation have been requested. Staff feels that this application meets the guidelines of a Category B event sponsorship and suggests the Grant Review Committee consider the application and recommend first time event funding of $5,000 to be used for advertising in lacrosse publications and websites. � o a � 2 riv2 C Z � CL v p, .E v ? Z °c v o .E a ._'• Q V O t ry �p O r O G Z Z s] W O U U � a x 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 O � � � O � � � � N3 P M t� N Ne•+ f.9 P Vf N Vf t1 69 1� f.9 C V1 M 1A 69 � � O Vi Vi Vf Vi K NO U JW C e o 0 0 0 0 o e p o o 0 0 0 0 0 0 0 0 0 0 0 0 0 o q o 0 o W F CC � � c c F E N h J C F 5 64 F Q �a. j w May 24, 2010 New Business VI - 8 12 of 12 Jack: I have reviewed the 12 grant applications submitted. My comments: As we discussed, 1 believe funding decisions for Freedom Memorial and MIHS are more of a policy decision than a legal issue. Freedom Memorial — Did FM get C2 funding — as opposed to C 1 — in the past? From the application, it is difficult to determine what the funds will be used for. Construction generally? Brick pavers? Construction is not an authorized use of C2 funds; however the TDC has funded FM in the past. I think the TDC and BCC should make a finding that the project (construction) serves the primary purpose of promotion of tourism. MIHS — At the time of funding (Oct. 2010), the museum is expected to be a County owned museum and may be better funded under C 1. However, the MIHS is still a non- County owned museum and funding could be provided to the historical society. The historical society could make an authorized purchase and donate it to the County. However, the development of exhibits is not an authorized expenditure of Category C funds. I think the TDC and BCC should make a finding that the project (development of exhibits) serves the primary purpose of promotion of tourism. CMON — out of marketing advertising is an authorized expenditure. Rookery Bay — creation of promotional videos and out of market advertising is an authorized expenditure. In- county advertising is not eligible. Von Liebig - out of marketing advertising is an authorized expenditure. Botanical Garden - out of marketing advertising is an authorized expenditure. Holocaust Museum - out of marketing advertising is an authorized expenditure. United Arts Council — Cat. B — calendar - authorized expenditure. Naples Cultural Landscape — Cat. B — web site development - authorized expenditure. Arts Naples World Festival — Cat. B - authorized expenditure. International Film Festival — Cat. B - authorized expenditure — out of County advertising. Lacrosse — Cat. B - authorized expenditure — out of County advertising /promotion — also to note this is not a County organization and not registered to do business in the state of Florida. Colleen M. Greene, Assistant County Attorney, (239) 252 -8400, Fax (239) 252 -6300 May 24, 2010 New Business A - 9 1 of 4 EXECUTIVE SUMMARY Review and recommend the funding for a unique photography project with Alan Maltz at a cost of $20,000 per year for three years for a total of $60,000 OBJECTIVE: Approval of a unique photography project with Alan Maltz CONSIDERATIONS: The CVB has been approached by famous Florida photographer, Alan Maltz to create a unique collection of photographs specifically for and about Collier County. Alan is very impressed and inspired by the many beautiful vistas, wildlife and people in Collier County and wants to create a coffee table book and fine art collection of images of our area. Alan holds the designation of the official wildlife and fine art photographer for the State of Florida as designated by the Wildlife Foundation of Florida and by VISIT FLORIDA. He has created three award winning large format Florida based photography collection books for the State of Florida, Lee County and Key West. Alan has provided us with a few sample shots that he has already taken to begin this project. We will have exclusive use of a collection of 30 photos, suggested and chosen by us for advertising, trade show displays, fine art collection and special event displays for an initial period of five years. We will create a unique promotion to showcase Alan's "Journey through Paradise" to shoot these exclusive images for us plus the balance of the photos needed to complete the book over the next three years. We have met with BCF, our Public Relations firm, to create a very special publicity campaign to showcase the project and Alan's "Journey ". We feel this will be a wonderful way for visitors to be able to follow Alan as he creates these photos and experience the many wonderful parts of Collier County through his photos. He shoots all his work on film, not digital format and does not retouch his work. FISCAL IMPACT: Staff will budget $20,000 per year for the next three years to complete this project from our tourism production budget line. GROWTH MANAGEMENT IMPACT: There is not impact to the Growth Management Plan from this project. RECOMMENDATION: Review and recommend the funding for a unique photography project with Alan Maltz at a cost of $20,000 per year for three years for a total of $60,000 SUBMITTED BY: Jack Wert, Tourism Director Tamiami Trail in Big Cypress Bach from the Wild Side At River's Edge I Walk Like an EgyTtian I Preserve Wild at Head At River's Edge 2 May 24, 2010 Old Business VII - 1 1 of 1 EXECUTIVE SUMMARY Change in Frequency of Tourist Development Council (TDC) Meetings OBJECTIVE: Discuss and vote on a change to the frequency of TDC meetings CONSIDERATIONS: In January a unanimous vote of the Collier County TDC changed our previous monthly meeting schedule to every other month. That new schedule has posed some challenges for us and for the Coastal Advisory Council in getting project approvals in a timely manner. Staff would like to recommend that we return to monthly TDC meetings, with the option to cancel those meetings that do not have any significant business items that need immediate attention. This action would result in the following meeting schedule for the remainder of 2010: May 24- Regular Meeting June 28- Regular Meeting July 26- Regular Meeting August 23- Regular Meeting September 27- Regular Meeting October 25- Regular Meeting November 22- Regular Meeting December 27- Regular Meeting FISCAL IMPACT: No fiscal impact is anticipated. RECOMMENDATION: Staff requests the TDC recommend a change in frequency of Tourist Development Council (TDC) Meetings back to a monthly schedule. SUBMITTED BY: Jack Wert, Tourism Director May 24, 2010 Old Business VII - 2 EXECUTIVE SUMMARY 1 of 23 Recommendation that the Board of County Commissioners reviews the Return on Investment (ROI) report on the enhanced tourism marketing program in the Ist Quarter 2010 using funds transferred from Catastrophe and Major Beach Renourishment Reserves OBJECTIVE: Review the report on the ROI of the redirection of funds for marketing in FY 10 CONSIDERATIONS: On December 1, 2009, the Board of County Commissioners unanimously approved (5 -0, Item 16F4) additional tourism promotion funding from Catastrophe and Major Beach Renourishment Reserves (Fund 195). The additional funds were to help Collier County react to the world -wide economic downturn and attract new and repeat visitors to our community. These additional funds were to be added to previously approved emergency advertising funds and prior year carry forward funds to assist the Convention & Visitors Bureau (CVB) to expand and extend their destination marketing, research and promotional efforts to a more year -round effort. At that time, the BCC requested that the results of the investment of those additional advertising and promotion funds be reported back to the BCC in May 2010. The attached PowerPoint presentation outlines the results of the new marketing efforts that were funded by that transfer of funds. Staff is requesting that the BCC review the results of the first quarter 2010 campaign. We plan to return to the BCC prior to the start of FY 11 to discuss a similar campaign and reinvestment of funds. By that time staff will have an opportunity to assess the potential impacts of the Deep Horizon spill, the summer Hurricane season and our efforts to obtain FEMA reimbursements for expenses incurred during prior hurricane events. FISCAL IMPACT: There is no fiscal impact of this report review at this time. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan from this action. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office and is legally sufficient for Board Action- CMG ADVISORY BOARD RECOMMENDATIONS: The TDC recommended in October of 2009 the transfer of $1 million per year for two years to offset the world -wide economic downturn and promote Collier County year -round as a destination of choice for vacationers and meeting attendees. They will review the ROI report at their May 24, 2010 meeting. The Coastal Advisory Committee (CAC) met on August 13, 2009 and voted 6 -2 to oppose the redirection and reallocation of beach reserve funds. RECOMMENDATION: That the Board of County Commissioners reviews the Return on Investment (ROI) report on the enhanced tourism marketing program in the I" Quarter 2010 using funds transferred from Catastrophe and Major Beach Renourishment Reserves. PREPARED BY: Jack Wert, Tourism Director • W 1 1 O 0 N Lf) w! fo L I Ll r- L u r. 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($) 19,400 I $71,364,6601$100,88'2,700 50,598 1$125,547,700 _ Visitor Origin (Number of Visitors) Southeast 25 9I 12.01 30.2 55 TA 4 6 2.21 9 854 8,847 22.1 14,882 33,583 45,163 4! 53,424 143,377 Northeast i 44,790 Midwest -1 29,263 32,747 41,976 103,986 Canada _ _ 3,285 7,450 4,007 14,742 Europe 12,690 19,400 18,508 50,598 Markets of Opportunity 6,121 7,915 9,921 23,957 Total 149,300 155,200 190,800 495,300 Occupancy ( %) - _ . ADR ($) _ 4 68.0 $162.5 81.6 $229.9 83.3 $235.8 77.6 $209.4 REVPar($) - _. _ �- .._..$1105 .$1876 -- $196.4 _ $164.8 Transportation Mode ( Mulhple Response) Plane 6517 4 705 67.3 Rental Car _ _ 53.9, _ _ 61.5 _ - 57.6 _ _67.8 57.7 Personal Car - 34A 26,51 32.7 31.2 -t _.. _.... Airport Deplaned (ease: Flew) 73.1 Southwest Florida International 727, 73.3 73.4 Miami International 6.4 13 7 6.4 8.8 Tampa International Orlando International /Sanford 32 8.3' 39 6.0 - 2 1 6.2 3.1 6.8 Fort Lauderdale International - -- 4 3 -- - 11.9 - ,. -_ _ 8.1 Purpose of Trip (Multiple Response) 75.6 Vacation /Getaway 75.3 77.6 73.8 Business Travelers /Conferences /Business Meetings _ Visit with Friends and Relatives First Visit to Collier County (% Yes) I First Visit to Florida (% Yes) Assisted by Travel Professional ( Yes) _ 4 Length of Stay in Collier County (# of days) Party Size (# of People) 25 9I 12.01 30.2 55 TA 4 6 2.21 24 0I 12.0', 35.8 7.2-1 12 7, - 4 4� - -_. 2 2 16.1 13.7 35.3 6 6 11.0 4 1 2 4 22.1 -- ---- 12.1 33.1 _ _6! 10! 4! 2.: atisfaction with Collier County ery Satisfied atisfied _ atisfaction Level (Very Satisfied + Satisfied) ecommend Collier to Friends /Relatives es _.. 8751 85 100 78 97.5 93.3 963 -8921 82.2 85.1 _ 13.2 95.4 10.3 95.4 933 92.£ Research Data Services, Inc. - 1 - www.KlagesGroup.com © Copyright 2010. All Rights Reserved. a , 4i 0 201 First Quarter 2010 Visitor Profile_ -- Col 4 resentations VIII -1 42 of 75 Jan -10 Activities Enjoyed in Area (Multiple Response) Dining Out 64.6 Beach 58.1 - _ -.__. _._ -- - -- -- - - - - -- - - --_ Relaxing ' 61.5 Feb -10_ Mar-10 Q12010 65.8 71.7 67.4 52.1 -- 68.8 - _.._...__ 59.7 _ - 52.5 --2 72.1 -..._ -__._- 62.0 Shopping 26.0 Pool - i 28.1 Walking 16.0 Golfng -- _. -.._ _ - _ -. -9 6 Reading 14.4 Visit Friends /Relatives _ _ 16.3 Swimming 12.4 Sightseeing 15.0 Everglades Adventures 12.8 Expense Relative to Expectations More Expensive 4 3 Less Expensive _ 0- As Expected 89 8 bon 't Know 5 3� Plan to Return (/ Yes) To Local Area 9231 Next Year (Base Return to Local Area) 5811 - --- - Avv erage Age Head of Household (Years) - 50.4 Median Annual Household Income $150,154 See /Read /Hear Collier Message (% Yes) 54.6 Internet 673 Type of Message Seen. - - Newspaper. 27,6 Magazine -- I 241 Television 125 IVNG/Brochures - 114f Influenced by Collier Message (Base: Respondents Reporting See/Read /Hear Message) ''. 54.3 37.6 44.0 35.9 _ 261 - 19.5 52.3 19.0 35.5 18.2 13 B 13.1 -_. 13.6 22.7 - - -- -_ 1233 16.7 16.3 28.4 20.3 11.4 16.2 12,8 30.7 25.0 17-.8 18.2 18.7 - 14.5 1018 3 OI _ _ 6.9 3.5 7.3 2.4 rt 807 5 4 81.2 8.5 83.9 6.4 906 57 5 51.8 890 68.2 _ 90.6 61.3 48.7 .. 50.3 $174,377 $146,042 $156,858 36.5 76 0_� 30 .4, 10 5� 166 263 39.1 43.4 _ 75.4 _ 14.7 _ 23.3 11.2 12.0 _ 73.0 24.2 _ 19.3 _ _ _ 14.1 - 16.6 47.4 35.51 45.7 *Cell Size Too Small for Analysis Research Data Services, Inc. - 2 - www.KiagesGroup.com © Copyright 2010. 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Identified mention and hyperlink to ParadiseCoast Magazine's Facebook page; conducting ongoing follow up. • Corresponded with Cougar Town contest winner Stephan; to include in draft of winner news release. • Drafted and pitched Calendar of Events release to nations • Corresponded with Freelancer Terry Zinn, Michael McCar Jason Nixon of Delta Sky regarding future dates for press • Pitched Margaret Loftus of National Geographic Traveler n based on a media lead. • Pitched AOL Travel editors on the U.S. Wonders Across th • Pitched Vickie Mitchell of Small Market Meetings regardin developments in small cities; based on a media lead. • Pitched Champagne Living Magazine regarding suggestior on the Paradise Coast, based on a media lead. • Pitched NubiaMag.com regarding suggestions budget -frier on a media lead. • Assisted Editor Nathalie Levy of JW Magazine on image rc shopping. • Pitched ParadiseCoastini recipe to regional food editors. • Drafted and distributed monthly electronic newsletters foi Press, and local, regional and national media, Paradise C( • Prepared and submitted project summaries and support i entries, including Ghost Orchid Lovers Restaurant & Hot( Coast Getaway Radio Promotion. • Finalized Destination Video for CVB usage on Website, sa • Reviewed incoming media leads to determine appropriate Worked with Lauren to create a Denver media list, per Client' media FAM tour, April 28 - May One Tank Trips and Travel onducted follow up with )A media reception, including Jay cia O'Brien of American Baby, , April 26 -28. and pitched to select Honeymoon news release to !d Perfectly to national travel . on Sophisticated Living Durant regarding background calendar editors. �y of Washington Flyer and regional food festivals, U.S., based on a media lead. Florida meeting guide: for a mother's weekend getaway summer destinations, based on Naples downtown industry partners, Paradise iterials for two Flagler Award Campaign and the Paradise s presentations, etc. itching opportunities. request May 24, 2010 Staff Report Presentations VIII - 2 5of17 Naples Marco Island News Everglades PR & Communications April -May, 2010 Media Relations Philadelphia - Washington, DC Media Mission CVB PR manager participated in VISIT FLORDIA Media Mission wit desk side visits to travel media in Philadelphia/Washington D.C. /Baltimore April 12 -16. New York Media Events CVB's PR manager attended two VISIT FLORIDA media receptions in New York, one for consumer media and one for outdoor media; and had individual desk side visit$ with six other publications. Story Pitches and Info Submissions BCF made submissions based on editorial leads or response to inquiries, as per the attached report. CVB made multiple submissions based on editorial leads or response to inquiries. CVB approved more than a dozen photo download requests. Florida Outdoor Writers Association (FOWA) CVB and Greenlinks Golf Resort & Conference Center submitted a bid to host this annual conference for outdoor journalists in late August 2011. We have been notified that we have won the conference bid Press in Destination CVB hosted a small group FAM for two journalists with interest in destination for use in upcoming coverage. Bijan Bayne, freelance writer and radio broadcaster Joyce LaFray, freelance writer and TV producer News Releases Destination overview and what's new releases were included for the two VISIT FLORIDA New York events and one additional was submitted for a Canadian media event, which we did not attend. Paradise Connection media a -news issued week of 3/8 to close to 500 travel media contacts. International PR Numerous leads for press visits forwarded to CVB CVB & BCF worked to submit material for Paradise Coast destination online newsroom for International Pow Wow. Social Media Twitter and Facebook postings detailing destination news, area events, etc. Future Projects Outdoor FAM tentative for May. Establish contract procedures with purchasing to begin relationships with video vendors for Adventures in Paradise video series production. May 24, 2010 Staff Report Presentations VIII - 2 6of17 ti,� Sixrc�slsiartd FILM OFFICE PRODUCTION NOTES ■ Fox Network/A &E - "The Glades" - TV ■ MTV — TV special ■ RiverWind - documentary ■ Forever Photo/Miami — print /still shoot ■ A Magazine — print /still shoot WORKING LEADS & ADMINISTRATION Anthropologie — still shoot /catalogue ■ DreamtoScreen Films — indie film • E! Network — TV special Big India Films— indie film ■ WATV Production s — TV doc ■ Original Media/NY — TV special ■ Apparition Studios —print Markenfilm Berlin — print Animal Planet Croc special — TV spec • Paramount Pictures — feature film ■ Legislative advocacy through Film FL /OFE ■ VisionNet upload May 24, 2010 Staff Report Presentations VIII - 2 7of17 ��{1dc`t �i�rrczi�t.xn�l OMMAC"- UK REPRESENTATIVI' HIGHLIGHT OF THE MONTH: Consumer promotions with Touchdown — following meetings to encourage working with large consumer brands we now have confirmation details on excellent opportunities with two very large consumer brands. Details are to be confirmed, the aim, however, is to have the promotions in place over the next month. 1. Nokia mobile phone — estimated reach 600,000 customers over a multiply reach with impressions of over Imillion — tour operator partner Funway Holidays. 2. MasterCard credit card - estimated reach 2 million card holders plus on portal with 20,000 unique visitors per month — tour operator partner Virgin Holidays. Virgin Holiday - direct marketing — Smooth Guide — negotiated to be first destination listed & for tactical offer — Virgin Holidays selected rate from Naples Beach Resort — distributed to 20,000 Virgin Holidays customers. See attached PDF. What's New — distributed to 354 UK & Ireland media MARKET ACTIVITIES: Market Update • The Association of British Travel Agents (ABTA) has ieen a 27% growth in bookings overseas this February compared with 2009. Travel giant TUI says that British demand has caused it to increase its package holiday capacity, whilst rival Thomas Cook has been buoyed by end of year bookings. Non Eurozone and long -haul destinations are the focus of this 3rowth. • In 2009, the British took more holidays in the UK than trips abroad for the first time in over five years. This was due to a recessionary mindset crystallized by our Universal Uncertainty trend: ✓ Fearful of losing their jobs, dissuaded by a strong Euro and enticed by promises of a May 24, 2010 Staff Report Presentations VIII - 2 8of17 `barbecue summer' that never came, many opted to stay at home. ✓ For these people, travel temporarily became just another commodity —like food —to be down traded. ✓ In a sense holidaymakers were going `own label'. In 2010 it appears that consumers are more confident and realize that their pent up desire for travel needn't necessitate overspending. In the same report, in November 2009, some 25% of consumers stated that holidays were "still better value abroad ". • The Icelandic volcano crisis cost airlines more than $1.7 billion in lost revenue in the six days airspace across much of Europe was closed. For a three -day period when disruption was greatest, lost revenues reached $400 million a day, according to IATA. There was some cost savings related to the flight groundings, such as a reduced industry fuel bill $110 million a day less compared to normal. But airlines face added costs, including from passenger care. See below notice from ABTA relating to the care of passengers expected from tour operators. • The aggressive capacity cuts initiated by US carriers during the oil price spike are paying off as demand continues to grow compared against 2009 figures. Increasing load factors in the first quarter o('2010 allowed airlines to increase yields over last year's performance. However, it is important to note that the increases are much lower than the near double digit declines experienced in the first three months of 2009 and yields remain depressed compared to 2008 figures. The five major legacy carriers (Delta, American, United, US Airways and Continental) overall reported slightly lower revenue passenger miles for domestic traffic in the first quarter of 2010. This contrasts with the increases for the major low -cost carriers, Southwest, JetBlue and AirTran (1.6 %, 7.1% and 7.5% respectively), suggesting that the low -cost carriers continue to steal share in the domestic market. According to latest data from the International Passenger Survey, Britons took 14% fewer holidays over the past year. The number of holidays taken by UK residents fell from 44 million to 38 million in the 12 months to the end of February 2010. Overall visits overseas by UK residents, including business trips and visits to see family and friends, also dropped to 57.7 million compared with 67.1 million during the previous year. May 24, 2010 Staff Report Presentations VIII - 2 9of17 The amount Britons spent abroad dropped by 14% to £31.2 billion during the last year. • The Centre for Economics and Business Research says the fallout of the volcanic eruption in Iceland, coupled with high oil prices, is likely to add up to a 5.2% rise in the cost of flights. And fares could go up by a further 11.5% in 2011. The CEBR report put the cost to airlines of the ash - induced northern European airspace shutdown at £1.3 billion. • Briton's long- standing love affair with holidaying in Spain could be over, according to an online survey by holiday website www.sunshine.co.uk. Despite, Spain being one of Briton's favourite holiday destinations since the dawn of the package holidays in the 1970s, the presence of too many fellow British tourists is rapidly turning Brits off holidaying on the Costas. Holidaymakers thought Spain no longer "foreign enough" and the number of English - themed bars in Spain is also a deterrent. Spain and its Canary Islands are among the five destinations that have seen the least growth in bookings of late. In contrast, bookings to the US, Egypt, Greece, Turkey and Portugal have all increased. Projects /Market Activities: (To including interaction with other CVB departments and brief description) I Working with Touchdown — as part of Consumer Promotions — Touchdown have approached Nokia and MasterCard for the first two promotions that will take place before September —OMMAC to set up potential collaboration with Virgin and Funway Holidays 2 Confirming the activity for the UK marketing campaign with our tour operator & other partners: 3 Virgin Holidays - as part of the UK Marketing / Ad — confirmed the Smooth guide — negotiated first destination listed & for tactical offer — Virgin Holidays selected rate from Naples Beach Resort — as it was the lowest they had for this level of hotel. Distributed to 20,000 customers. See attached PDT. Ongoing negotiation & confirming further activity including the consumer promotion. 4 Funway Holidays - as part of the UK Marketing / Ad — following full page in Telegraph negotiation & confirming further activity including the consumer promotion 5 Bon Voyage - as part of the UK Marketing / Ad — following participation with trade & May 24, 2010 Staff Report Presentations VIII - 2 10 of 17 Out -of -Office Sales Calls /Conference calls: consumer event earlier in the year — working on staff booking incentive / web based 1/4 Follow up meeting with Travel Mole on the trade promotion of Race to Paradise consumer promotion & additional consume event. Negotiation & confirming additional 6/4 working with Virgin Holiday on smooth guide activity. 6 Expedia - as part of the UK Marketing / Ad — negotiation & confirming details - TBC 7 Thomas Cook— as part ofthe UK Marketing / Ad - in discussion — they are revising their 7/4 following up with Destination Golf— negotiating to be the first destination listed. website & currently marketing are delayed with any outside activity — will follow up. 8 Travel Mole - as part of the UK Marketing / Ad — confirmed the "Race to Paradise —Coast- - Travel Industry Golf promotion — May — Sept / Oct - final held in Paradise Coast in Dec — additional detail TBC 9 Key -to- America — as part of the UK Marketing / Ad — Offering them the opportunity as call to action in our trade ads. Also working with Key -to- America (part ofNATS) to put together a package to accompany Inn On Fifth's May coverage in Selling Long Haul. Followed up on ad with Selling Long Haul — as our call to action ] 0 Destination Golf— as part of the UK Marketing / Ad - participation with new e- brochure — monthly distribution to over 65,000 golfers (many from the Virgin Atlantic data base). Negotiated to be the first destination listed 1 1 On -going reviewing & updating data base 12 On -going - Updating collision calendar 13 Working on budget for 20 10/20 10 Out -of -Office Sales Calls /Conference calls: 1 1/4 Follow up meeting with Travel Mole on the trade promotion of Race to Paradise 2 6/4 working with Virgin Holiday on smooth guide 3 6/ 4 working with Inn on Fifth — their coverage was missed in the March feature (following hosting journalist) — SLH apologized & offering coverage in May issue. Aiming to have operator Key to America place a tactical offer for the travel agents. 4 7/4 follow up with Denmark tour operator on request via JM re media from Denmark. 5 7/4 following up with Destination Golf— negotiating to be the first destination listed. May 24, 2010 Staff Report Presentations VIII - 2 11 of 17 6 8/4 Assisted Natasa, German office with details on UK market for the Marco Island Beach Resort— new GM requesting details on International market — Natasa previously worked with him. 7 9/4 following up with Touchdown on Nokia promotion — more detail required 8 12/ 4 following up with additional tour operator for their information on the website 9 12/4 Further discussion with Touchdown re the Mastercard consumer promotion as more detail is required prior to presenting to the tour operator. 10 12/4 offered assistance to Angela, PR dep re UK visit from one of the Public Relations Society of America board officials 11 13/4 following up with NATS re coverage in Selling Long Haul &offer with Inn on Fifth 12 14/4 Following up with Inn on Fifth with NATS offer & extending the booking incentive for Funway Holidays 13 _144-2-1/ 20/4 various calls to tour operators re Ash disruption 4 following up on the Ash disruption — ABTA etc 15 22/4 Following up with Touchdown on the Affinity filter — to establish the third consumer brand partner for the third consumer promotion. 16 26/4 Following up with Virgin Holidays — re consumer promotion as our partner 17 26 / 4 Discussed with ABTA --opportunity for future activity later this year. 18 27/4 assisted with information on the opportunity with Dollar / Alamo car rental — for the Naples office TT 29/4 Following up with Double Tree hotel Naples — congratulations on award & included their information in the up coming V. USA Ireland news letter. 20 29 /4 Discussion with Funway Holidays re second consumer promotion — as our partner Public Relations & Media Correspondence • Updated "What's New" distribution list (see attached distribution list) Created a revised shorter version of the "What's New" & distributed to 354 members of the UK & Ireland media — see attached May 24, 2010 Staff Report Presentations VIII - 2 12 of 17 • Created Newsletter for pre Pow Wow forwarded to Naples office for approval • Information collated for Emerging Destinations features for Travel Weekly — forwarded to Naples office for approval • Information collated for Weddings and Honeymoon and Ultra Luxury features for Selling Long Haul — forwarded to Naples office for approval • Reviewing and updating database Contact/Publication Activity Result What's New April 2010 OMMAC updated and sent off for What's New was sent out to — press release approval from Naples office. 354 members of the UK & Ireland media. Steve Hartridge, OMMAC provided information on OMMAC to monitor coverage Publisher, Selling Long the destination for upcoming for use. Haul features on wedding and honeymoons and ultra luxury Trade Magazine - monthly Circ: 17, 500 Kelly Allen, features KA contacted OMMAC to inform OMMAC provided an update writer, Star /OK! of her move to Look magazine. on the destination and will Consumer Magazine maintain contact with journalist. Circ: 588,546 Becky Ward, travel OMMAC contacted BW to She is interested in winter sun editor, New! provide an update on the features. OMMAC to maintain destination. contact with journalist. Consumer Magazine Circ: 600,714 May 24, 2010 Staff Report Presentations VIII - 2 13 of 17 Emma Dorman, assistant OMMAC contacted EM to discuss OMMAC to maintain contact editor, Star Magazine the destination. Interested in spa, with journalist. hotel and celeb features. Consumer Magazine Circ: 492,067 Nicholas Kynaston, OMMAC contacted NK to OMMAC to maintain contact travel editor, Grazia provide an update on the with journalist. destination and discuss the Consumer Magazine potential of working together in Circ: 229,732 the future. Joanna Booth, Dep Destinations Editor, Travel Weekly OMMAC provided information on the destination for upcoming OMMAC to monitor coverage Trade Publication - features on emerging destinations for use. weekly Circ: 16, 157 Brigid Kennedy, OMMAC provided information on OMMAC to monitor coverage Executive Director, Visit the Value in Paradise card and the for use. USA Ireland award winning Double Tree in Naples for the May e- newsletter. Alan Orbell, Managing OMMAC contacted AO to discuss OMMAC to monitor coverage Editor, Selling Long the upcoming feature on the Inn for use. Haul On Fifth hotel and to see if he required any further information. Trade Magazine - monthly Circ: 17, 500 May 24, 2010 Staff Report Presentations VIII - 2 14 of 17 OMMAC contacted SH to discuss OMMAC provided SH with Steve Hartridge, the May issue that will feature the detailed information and Publisher, Selling Long Inn on Fifth. images of the hotel. Haul Trade Magazine Circ: 17, 500 Helen Hokin, Executive HH contacted OMMAC to Editor, Food Tripper TV enquire about the destination and to look into the possibility of Consumer programme working together in the future. OMMAC to maintain contact. Estimated Value Summary of Leads/ Activity: Lead / Activity Value $ Potential Room Economic Impact Nights $ 1 Virgin Holidays Smooth Guide 5,000 1750.00 3,500,000 Reach — 20,000 consumers Mastercard promotion — reach TBD over 2 million 2 Nokia promotion — reach over 1 TBD million May 24, 2010 Staff Report Presentations VIII - 2 15 of 17 '�.�rc 11as��st�►�nat I ®rr�laaJes,,�: DIAMONDE- EUROPEAN REPRESENTATIVES TOUR OPERATOR Requested marketing proposals from Skytours, Kuoni, Canusa and Thomas Cook to evaluate joint activities Confirmed participation of Meier's Roadshow Confirmed joint marketing activity with the Keys and America Unlimited for Travel Zoo Confirmed joint marketing activities with Skytours for USD 2.000 in summer 2010 (newsletter and special offer on website); discussed participation in tram promotion for 2011. Assisted with choosing pictures for "Smiles4You" with TUI NL Contacted Belgium tour operator Wings `n Wheels for their activities Sent out personal emails to all TOs participating in listing on German website, announcing start of the "booking page" TRAVEL AGENTS Total number of sales calls: 20 travel agencies in Germany, Switzerland & Austria (Netherlands) Started planning TA mailing with Supercomm to 30,000 recipients with focus on Marco Island EVENTS Fam Trips: Forwarded latest information on planned DERTOUR fam trip; unfortunately the trip had to be cancelled due to closed airports (as a result of the volcanic eruption in Iceland) Road show s /Seminars: Meier's Roadshow: provided requested information for participants Confirmed participation in Seeheim Seminar for Oct 2010 Exhibitions: Requested 32 Pow Wow appointments for Germany, Switzerland, Austria, Belgium and Netherlands MEDIA Press inquiries Forwarded contact of Mr. and Mrs. Schmidt for their personal been received with very short notice Marketing Evaluated response from ad placement with Travel Inside (44 the raffle (Karin OBERGFELL MAWI REISEN AG ZUrcher; Paradise Advertising Assisted with translation for VIP voucher activity ADMINISTRATIVE /OTHER Brochure fulfillment: Inquiries generated through website: 7 a) Direct inquiries: 1 b) Sent 50 brochures and maps to B shipment through Phase V Prepared new format for reports Prepared Fiscal Year Plan 2010/2011 Started with research project for holiday homes operators & HIGHLIGHTS IN MAY 4 Pow Wow in Orlando May 15 -20, 2010 Launch of Smiles4you campaign with TUI NL 4 Supercomm Mailing on Marco Island Travel Zoo Campaign with America Unlimited May 24, 2010 Staff Report Presentations VIII - 2 16 of 17 N' % Marro kland F yl(tr% trip; unfortunately it has ;ts) and contacted winner of 215 CH -8501 Frauenfeld) TO Wings `n Wheels; operators May 24, 2010 Staff Report Presentations VIII - 2 17 of 17 4 Press Release distribution on Marco Island Frauke visit to NAP: May 20 -24 4 Natasa visit to NAP: May 10 -11 Meeting DERTOUR for marketing activates: May 4, 2010 Travel agent sales calls NW Germany: May 10 -12 Travel agent sales calls Hamburg: May 25 -28 MARKET NEWS Swiss company M- Travel will change name and structure as of April 19, 2010. Under the name of "Hotelplan Suisse" the company launches 3 different departments: Full Service Travel Operations, Specialised Tour Operating and Travel Related & Online Services. German tour operator TUI created a new brand called "Fernreisen ". It replaces the former "Weltentdecker" and is a consequence of rising bookings for the long haul travel within the company (winter up 6 %, summer started 24% up). Their clientel for long haul travel is between 29 and 59 years old, is very experienced in travelling, speaks English and combines sightseeing with beach holidays. For the future they plan to focus more on traveller from 20 to 40 and want to expand their USA offer (source: fvw). According to research results 4.8 Million Germans will do a long haul trip in 2010 (source: fvw). German specialist America Unlimited has recently opened up their third sales office in Berlin (the others are Hannover and Hamburg). ADAC Reisemonitor 2010 - The wanderlust is unbroken — every 3 d German (34 %) intends to spend his 2010 holidays in Germany — Savings are out! Germany will be the most favorite travel destination in 2010 which represents the latest survey of the ADAC (AAA) Travel Monitor 2010 where 17 million members have been interviewed. Despite the crises the Germans hold on to their travel behaviour and 2/3 of the interviewed persons noted that they will not be reducing their travel expenses for their 2010 trip. Winners of the long-haul destinations are after Africa (plus 3,8 %), the United States ( +3,6 %) and Far East ( +2,4 %). With the increasing offer of the cruising portfolio, cruise trips are becoming more and more popular, especially an increase of young travelers can be seen. (source: ADAC Travel Monitor 20 10) Copyright ©2008 MS. All Rights Reserved. Printed: 5/10/2010 Page: 1 of 1 May 24, 2010 . — -- Detaied ,StaffReports]X-- — Naples, Marco Island, Everglades CVB 1 of 51 SALES REPORT EXECUTIVE SUMMARY 3/4/2010 - 5/10/2010 CURRENT TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 63 6,740 1,174,406 30,638 38 Total: 63 6,740 1,174,406 30,638 38 LEADS SENT Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 17 1,034 1,281,156 7,870 38 Total: 17 1,034 1,281,156 7,870 38 TURNED CANCELLED Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 2 137 0 447 0 Total: 2 137 0 447 0 TURNED DEFINITE Sale Rep Total Peak Economic Requested Contracted Count Room Impact Rooms Rooms Debi DeBenedetto 7 6 7 50,000 3,006 0 Total: 7 6 7 50,000 3,006 0 TURNED LOST Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 14 1,070 56,750 3,555 0 Total: 14 1,070 56,750 3,555 0 TURNED TENTATIVE Sale Rep Total Peak Economic Requested Contracted Count Rooms Impact Rooms Rooms Debi DeBenedetto 16 934 1,231,156 7,570 38 Total: 16 934 1,231,156 7,570 38 Report Total: 119 10,5 2 3,793,468 53,086 114 Copyright ©2008 MS. All Rights Reserved. Printed: 5/10/2010 Page: 1 of 1 Naples, Marco Island, Everglades CVB Detailed Staff Reports IX Task Report 2 of 51 Created - Between 3/4/2010 - 5/10/2010 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 3/5/2010 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 3/5/2010 3/3/2010 Debi DeBenedetto Conference Attended Planning Connection in Gainesville, sponsored reception and trade show with 2 partners NBH and Hilton Nap /es - 120 planners - sent pre and post followup 3/5/2010 Debi's Activity Tracking Account General - Worked on Closed 3/5/2010 3/4/2010 Debi DeBenedetto upcoming CVB event CVB Advisory Roundtable 9 -11 3/5/2010 Debi's Activity Tracking Account General - TDC Report Closed 3/5/2010 3/5/2010 Debi DeBenedetto TDC report 2 hours 3/5/2010 Debi's Activity Tracking Account sent rfp to partner Closed 3/5/2010 3/5/2010 Debi DeBenedetto FE&MArch sent 4 sets of golf leads to hotel partners from Play Florida Golf shows 3/5/2010 Debi's Activity Tracking Account Site with client - Sales Closed 3/5/2010 2/26/2010 Debi DeBenedetto Site with client for venue for FSAE welcome 3/5/2010 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 3/5/2010 2/25/2010 Debi DeBenedetto Planner Met with planner Brenda Glass - got FLa Livestock b000ked NG and assist with future site for Marco Island and tour tickets for planner 3/5/2010 Debi's Activity Tracking Account Refer advertising inquiry Closed 3/5/2010 2/24/2010 Debi DeBenedetto to Paradise Meetings with Plan Your meeting Carol and other conversations re: marketing - referrep'to Paradise as well. 3/5/2010 Debi's Activity Tracking Account General - Worked on Closed 3/5/2010 3/5/2010 Debi DeBenedetto upcoming CVB event Secured honeymoon promotion for Bridal ads and guide 3/5/2010 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 3/5/2010 2/21/2010 Debi DeBenedetto Conference Attended Boston Globe Travel Show Feb. 18 -21 - Great show 3/5/2010 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 3/5/2010 3/5/2010 Debi DeBenedetto Planner Several referrals for venues and restaurants discussions with planners and travel agents 3/5/2010 Debi's Activity Tracking Account Register Trade show Closed 5/5/2010 5/10/2010 Debi DeBenedetto Register Florida Huddle and secure partners - follow up on partners 3/5/2010 Debi's Activity Tracking Account Proof copy Closed 3/5/2010 3/19/2010 Debi DeBenedetto Task is assigned to multiple people i Printed: 5/10/2010 Copyright 02004 - 2010 OSS. All Rights Reserved. Page: 1 of 10 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 3CWfA Date Closed by User Date Contact Name Proof copy for several items - golf, website, newsletters etc - ongoing monthly 3/5/2010 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 3/5/2010 3/5/2010 Debi DeBenedetto Conference Philly eblast invite and invitations mailing and RSVP 3/8/2010 Debi's Activity Tracking Account Sales - Assisted Mtg Planner Beth Chandler Marketing Events Planner off. 800 554 6637 (x55805) cell. 404 395 7453 fax 678 355 5809 beth chandlerQamohawkind.com themohawkgroup. com 1975 West Oak Circle Marietta, Georgia 30062 Closed 3/8/2010 3/8/2010 Debi DeBenedetto 3/8/2010 Hyland Software Site with client - Sales Closed 3/22/2010 3/23/2010 Debi DeBenedetto Erin Kupcak Debi arranging site for this client March 22 & 23 3/8/2010 Leon County Schools Sales - Assisted Mtg Open 8/8/2010 Planner Eva Turner Saw at Planning connection coming in Sept. Contact to setup site 3/10/2010 Global Management Services, sent rfp to partner Closed 3/23/2010 3/23/2010 Debi DeBenedetto Incorporated sent out Rfp to hotels 3/11/2010 Paxen Group General - Followup Call Closed 3/11/2010 3/11/2010 Debi DeBenedetto asked if booked 3/11/2010 Site Search, Incorporated General - Followup Call Closed 3/20/2010 3/23/2010 Debi DeBenedetto 3/18/2010 Illinois Ready Mixed Concrete General - Followup Call Closed 4/18/2010 4/21/2010 Debi DeBenedetto Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 iDSS. All Rights Reserved. Page: 2 of 10 find out if booked 3/15/2010 University of Minnesota General - Email Closed 3/15/2010 4/9/2010 Debi DeBenedetto Heather Dorr sent partners U of MN RFP for Feb 2011 3/15/2010 Viva Consult General - Followup Call Closed 3/15/2010 4/28/2010 Debi DeBenedetto Denise Ker sent 2011 CEG Masters Program RFl to specific partners requested 3/17/2010 Debi's Activity Tracking Account General - Email Closed 3/17/2010 3/17/2010 Jennifer Leslie assisted Anna Kacprzak with Logos Tour (European) with bus /charter information. She wanted general info for 'groups to the USA" 3/18/2010 Illinois Ready Mixed Concrete sent rfp to partner Closed 3/18/2010 3/18/2010 Debi DeBenedetto Association Cherish Schwenn sent RFP 3/18/2010 Illinois Ready Mixed Concrete General - Followup Call Closed 4/18/2010 4/21/2010 Debi DeBenedetto Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 iDSS. All Rights Reserved. Page: 2 of 10 Task Assigned User: Debi DeBenedetto Create Account Name Date Contact Name Association Cherish Schwerin ask if booked requested 3/19/2010 Ag Processiing Inc Ed Woll Sent rfp 3119 and will follow up Detailed Staff Reports IX Task Type Status Due Date 4C*6§M Date Closed by User Sales - Assisted Mtg Closed 3/30/2010 4/29/2010 Debi DeBenedetto Planner 3/19/2010 Conference Planning Resources General - Followup Call Closed 3/19/2010 3/19/2010 Debi DeBenedetto Jeff Berger ask if booked 3/19/2010 Debi's Activity Tracking Account Sales- Meeting /Show/ Closed 3/19/2010 3/19/2010 Debi DeBenedetto Conference Debi DeBenedetto Attended Pharma show in Philly 311413118 and worked follow up several hours - good event and show 50leads 3/19/2010 Paxen Group General - Followup Call Closed 3/19/2010 3/19/2010 Debi DeBenedetto Frederic Triplett askedifbooked 3/23/2010 Hyland Software Site with client - Sales Closed 3/23/2010 3/23/2010 Debi DeBenedetto Erin Kupcak Site with Erin and Angela NG, Ritz, NBH looks good 5 hours 3/23/2010 Virginia Transportation sent rfp to partner Closed 3/23/2010 3/23/2010 Debi DeBenedetto Construction Alliance Rick Eisenman sent Rfp to hotels for VTCA 3/23/2010 Virginia Transportation General - Followup Call Closed 4/2/2010 5/10/2010 Debi DeBenedetto Construction Alliance Rick Eisenman Call to see if he got bids 3/23/2010 Virginia Transportation General - Followup Call Closed 3/29/2010 3/31/2010 Debi DeBenedetto Construction Alliance Collect bids from hotels and mial to planner with spreadsheet i 3/25/2010 Debi's Activity Tracking Account General - Email Closed 3/25/2010 3/25/2010 Jennifer Leslie contacted meeting planner - Alexandra Beital - about her trip from Germany to Naples. Assisted her with contacts. Referral from Frauke 3/25/2010 Debi's Activity Tracking Account Sales - Send Promotional Closed 3/25/2010 3/25/2010 Jennifer Leslie Item / Collateral worked with Lonna - with Crane House for an auction donation from CVB 3/29/2010 AARP The Magazine sent rfp to partner Closed 3/29/2010 3/29/2010 Debi DeBenedetto HARP NAtional Sales meeting 3/29/2010 AARP The Magazine Sales - Assisted Mtg Closed 4/29/2010 5/10/2010 Debi DeBenedetto Planner Shari Horowitz Call to follow up 3/31/2010 Debi's Activity Tracking Account General - Followup Call Closed 3/31/2010 3/26/2010 Debi DeBenedetto Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 3 of 10 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 50365`eld Date Closed by User Date Contact Name Debi DeBenedetto Completed follow up from Pharma show, sent email and added contacts to ldss and list for newsletters 3/31/2010 i Debi's Activity Tracking Account Site with client - Sales Closed 3/31/2010 3/22/2010 Debi DeBenedetto Debi DeBenedetto 3/31/2010 Debi's Activity Tracking Account Idss updates Closed 3/31/2010 3/31/2010 Debi DeBenedetto Site with Erin Kupcak and Angela for Hyland Software 11-6 3/31/2010 Debi's Activity Tracking Account Event Sales Task Closed 3/31/2010 3/23/2010 Debi DeBenedetto Debi DeBenedetto Met with Ron Atlanta Record film for tourism week video and update his info on our wepsite 3/31/2010 Debi's Activity Tracking Account 8:30 one hour meeting with local DMC to discuss working relationships and destination, promotion - built contact list and follow up 3/31/2010 Debi's Activity Tracking Account General - Meeting Closed 3/31/2010 3/23/2010 Debi DeBenedetto ' Task is assigned to multiple people Debi DeBenedetto Printed: 5/10/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Meting with agency goover newsletters and proofs, VlP and Tourism week 1 hour 3/31/2010 Debi's Activity Tracking Account General - Meeting Closed 3/31/2010 3/24/2010 Debi DeBenedetto Debi DeBenedetto FSAE conference call on Auction and sponsor - memo sent to partners for support as follow up - We will be well represented with FSAE for the July annual here at NG 3/31/2010 Debi's Activity Tracking Account General - Meeting Closed 3/31/2010 3/25/2010 Debi DeBenedetto Debi DeBenedetto Meeting with Collier Lodging Assn - Will get free full page in EZ yellow pages per Ellen �apay for Dec issue to educate locals on value of tourism and BYMH 3/31/2010 Debi's Activity Tracking Account General - Meeting Closed 3/31/2010 3/31/2010 Debi DeBenedetto Debi DeBenedetto 10 am meeting with agency tourism week theme 3/31/2010 Debi's Activity Tracking Account Event Sales Task Closed 3/31/2010 3/26/2010 Debi DeBenedetto Debi DeBenedetto Meeting with industry partners and Diana Dresses exhibit 3/31/2010 Debi's Activity Tracking Account Site with client - Sales Closed 3/31/2010 3/29/2010 Debi DeBenedetto Debi DeBenedetto Met clients for site at Marriott MArco Island with breakfast for Jeff Berger and Barbara Consumer Bankruptcy Attorneys conference Oct 2012 3/31/2010 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 3/31/2010 3/30/2010 Debi DeBenedetto Conference Debi DeBenedetto Travel Zoo presentation breakfast Naples Hilton TravelZoo. com for destiaation promotion 3/31/2010 Debi's Activity Tracking Account General - Meeting Closed 3/31/2010 3/30/2010 Debi DeBenedetto Debi DeBenedetto 11 :15 staff meeting Tourism week 3/31/2010 Debi's Activity Tracking Account General - Meeting Closed 3/31/2010 3/30/2010 Debi DeBenedetto Alan Maltz Mission meeting 3/31/2010 Debi's Activity Tracking Account Idss updates Closed 3/31/2010 3/31/2010 Debi DeBenedetto office work, emails and updates to idss 3/31/2010 Debi's Activity Tracking Account Sales - Partner Contact Closed 3/31/2010 3/9/2010 Debi DeBenedetto Debi DeBenedetto Met with Ron Atlanta Record film for tourism week video and update his info on our wepsite 3/31/2010 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 3/31/2010 3/31/2010 Debi DeBenedetto Conference ' Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 4 of 10 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 6316s551d Date Closed by User Date Contact Name Sent memo to planner to assist with CVB services for event booked. Jeanie /personal4re council 4/9/2010 Debi's Activity Tracking Account General - Meeting Closed 4/9/2010 4/8/2010 Debi DeBenedetto Debi DeBenedetto Staff meeting for hours 4/9/2010 Debi's Activity Tracking Account General - Worked on Closed 4/9/2010 4/9/2010 Debi DeBenedetto Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 5 of 10 Registered Pow Wow -throughout month organized Pow Wow events, communication and order booth items, add partner, select appointments 4 hours 3/31/2010 Debi's Activity Tracking Account Sales - Partner Contact Closed 3/31/2010 3/31/2010 Debi DeBenedetto Debi DeBenedetto Communication with Seminole Casino and partners on job lead 3/31/2010 Debi's Activity Tracking Account Sales - Partner Contact Closed 4/1/2010 4/9/2010 Debi DeBenedetto Debi DeBenedetto Setup Fam committee for2010 fam for April 1- organize agenda 3/31/2010 Debi's Activity Tracking Account Event Service Task Closed 3/31/2010 3/24/2010 Debi DeBenedetto Debi DeBenedetto Review of 2011 Budget -give Jack # and begin budget process -Sales plan building 3/31/2010 Debi's Activity Tracking Account General - Worked on Closed 3/31/2010 3/23/2010 Debi DeBenedetto upcoming CVB event Judges selection and communication for torusim week 3/31/2010 Debi's Activity Tracking Account Register Trade show Closed 3/31/2010 3/25/2010 Debi DeBenedetto Debi DeBenedetto Register for ML T, secure partner relationship 3/31/2010 Debi's Activity Tracking Account Sales - Send Promotional Closed 3/31/2010 4/9/2010 Debi DeBenedetto Item / Collateral Debi DeBenedetto Contact with Wendy at Jet BLue for VIP promo, Fam and sales training info to Jet Blue reservations agents. Worked out VIP on Jet Blue site and possible join promotion. Send info for their website an contact agency - follow up Jet Blue 3/31/2010 Debi's Activity Tracking Account Sales - Send Promotional Closed 3/31/2010 3/24/2010 Debi DeBenedetto Item / Collateral Debi DeBenedetto New golfguides came in and leads sent out to partners and new guides sent to all lead$ list for 2010 shows. Include Boston, Philly, Chicago, DC, Cleveland, Detroit 3/31/2010 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 3/31/2010 3/20/2010 Debi DeBenedetto Conference Debi DeBenedetto Boston show travel agent follow up completed 3/31/2010 Debi's Activity Tracking Account General - Expense Closed 3/31/2010 3/31/2010 Debi DeBenedetto Reports Debi DeBenedetto reimburse request done 3/31/2010 Debi's Activity Tracking Account Sales- Meeting /Show/ Closed 10/1/2010 4/9/2010 Debi DeBenedetto Conference Debi DeBenedetto ATTA Summit bid for 2011 closed. ATTA staff retreat still open for Dec 2010 -finish pl nning and itinerary. 3/31/2010 Personal Care Products Council Sales - Send Sales Kit Closed 3/31/2010 3/31/2010 Debi DeBenedetto Sent memo to planner to assist with CVB services for event booked. Jeanie /personal4re council 4/9/2010 Debi's Activity Tracking Account General - Meeting Closed 4/9/2010 4/8/2010 Debi DeBenedetto Debi DeBenedetto Staff meeting for hours 4/9/2010 Debi's Activity Tracking Account General - Worked on Closed 4/9/2010 4/9/2010 Debi DeBenedetto Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 5 of 10 May 24, 2010 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 7C*6f6ld Date Closed by User Date Contact Name upcoming CVB event Debi DeBenedetto Two days worked all day on tourism award nominations, spreadsheets, copies and getting nominations to judges. Many hours on this project by Jennifer and Debi 4/9/2010 Debi's Activity Tracking Account Fam Itinerary - Planning Closed Working on FAM notes and minutes, timefine etc for Oct. MP FAM 4/9/2010 University of Minnesota General - Followup Call Closed Emailed to follow up and talked to HiltoN Ml they did send Proposal. 4/16/2010 Debi's Activity Tracking Account General - Meeting Closed 5/3/2010 5/3/2010 Debi DeBenedetto 4/9/2010 4/9/2010 Debi DeBenedetto 4/16/2010 4/16/2010 Jennifer Leslie 418110 - went to Purchasing to have new Blackberry phone configured 4/16/2010 Debi's Activity Tracking Account Sales - Send Promotional Closed 4/16/2010 4/16/2010 Jennifer Leslie Item / Collateral 3117110 - TSAE Power Luncheon in Tallahassee. Got pop up screen, promo items, and collateral ready for Dan Sullivan to take on behaff of CVB. 4/16/2010 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 4/16/2010 4/16/2010 Jennifer Leslie Planner 3124110 - assisted planner with collateral & destination info for her incentive program at the Ritz Carlton in April for 60 attendees. 4/16/2010 Debi's Activity Tracking Account Sales - Assisted Travel Closed 4/16/2040 4/16/2010 Jennifer Leslie Agent 3119110 - Lufthansa travel agent coming for site in April. Got a comp at Hilton and several attractions. Referral from Frauke. 4/19/2010 Nestle Business Services Sales - Assisted Mtg Closed 4/19/2010 4/19/2010 Jennifer Leslie Planner Amy Viser 4119 - received RFP from Nestle Business Services 4/20/2010 Advance Food Products General - Followup Call Closed 4/20/2010 4/21/2010 Debi DeBenedetto Joella Gamon follow up message sent forstatus update 4/20/2010 Debi's Activity Tracking Account General - Worked on Closed 4/2012010 4/20/2010 Debi DeBenedetto upcoming CVB event Debi DeBenedetto Worked on We just got back promo. Secured 3 n stay Naples Grande, Segway for 4, Cruise Naples boat tour, fishing and jet ski. We have scavenger hunt promo for summer 2010 valid to July 31, 2011 for cell. 4/21/2010 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 4/21/2010 4/21/2010 Debi DeBenedetto Conference Working on Trade show lists and Budgets 2011 4/21/2010 Debi's Activity Tracking Account Sales - Partner Contact Closed 4/21/2010 4/21/2010 Debi DeBenedetto Several leads out on Play Florida Golf sent to hotels supporting golf guide 4/21/2010 Debi's Activity Tracking Account Sales- Meeting /Show/ Closed 4/21/2010 4/21/2010 Debi DeBenedetto Conference planning Destination showcase Task is assigned to multiple people Copyright ©2004 - 2010 OSS. All Rights Reserved. Printed: 5/10/2010 Page: 6 of 10 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 80J 666ld Date Closed by User Date Contact Name 4/21/2010 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 4/21/2010 4/19/2010 Debi DeBenedetto Conference Planning Tallahassee show for June 3 shows in one trip 4/21/2010 Debi's Activity Tracking Account General - Email Closed 4/21/2010 4/19/2010 Debi DeBenedetto 255 emalls on return from vacation - done 4/22/2010 Western CPE General - Followup Call Closed 4/22/2010 4/22/2010 Debi DeBenedetto Joy Christensen requested status of group 4/28/2010 Debi's Activity Tracking Account Sales - Send Promotional Open 5/15/2010 Item / Collateral Hi Debi, We appreciate your offer to deliver 300 each of your VIP cards and Passport to Paradise Maps for the attendees of the Florida State Associations of Supervisors of Elections Conference May 16th -20th. Please ask for Anne Marie Cope#n at Sanibel Harbour Resort, she is our Conference Planning Manager. THANK YOU.H THE UL TIMATE VOTING MACHINE... YOU.i Vicki Collins Public Relations Director P O Box 2545 Fort Myers FL 33902 Direct Number.- 239.533.6335 Fax Number- 239.533.63 10 vcollins@leeelectlons.com 4/28/2010 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 4/28/2010 5/10/2010 Debi DeBenedetto Conference Week long working on Denver sates mission with Lee County - had to cancel as timing off but planning with Frontier and RS to do training and eblasts as alternative marketing for now 4/28/2010 Debi's Activity Tracking Account Event Service Task Closed 4/28/2010 4/28/2010 Debi DeBenedetto Working on 2011 sponsorships and funds organized trcking method Also organized tracking method for trade show expenses with Jennifer 4/28/2010 Debi's Activity Tracking Account Idss updates Closed 4/28/2010 4/28/2010 Debi DeBenedetto 1.5 hour idss training 4/28/2010 Debi's Activity Tracking Account Event Sales Task Closed 4/28/2010 4/28/2010 Debi DeBenedetto week of working on MP fam for Oct. Itinerary and communication with sponsor partner$- set and planned next meeting 4/28/2010 Debi's Activity Tracking Account General - Meeting Closed 4/28/2010 4/22/2010 Debi DeBenedetto 9 -12 staff and HBX meeting 4/28/2010 Debi's Activity Tracking Account Event Sales Task Closed 4/28/2010 4/22/2010 Debi DeBenedetto Cvent webinar training for rips to their site 1 hour Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 iDSS. All Rights Reserved. Page: 7 of 10 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 9C36661d Date Closed by User Date Contact Name 4/28/2010 Debi's Activity Tracking Account General - Meeting Closed I 4/28/2010 4/27/2010 Debi DeBenedetto Meeting with Aaron Lester new Naples International Pavillion Convention center how to promote, work together, network and get the word out. Met owners. 4/28/2010 Debi's Activity Tracking Account General - Worked on Closed 4/30/2010 5/3/2010 Debi DeBenedetto upcoming CVB event Send out VIP links to my 7 tour operators who are accepting program 4/28/2010 Debi's Activity Tracking Account General - Worked on Closed 4/28/2010 4/28/2010 Debi DeBenedetto upcoming CVB event created a fist of optional activities during free time for FSAE conference to get attendees to see and do white in Naples 50% planners attend FSAE so got partner cooperation to show them around free and discounted attractions and got list posted on FSAE website - for July conference 4/29/2010 Ag Processiing Inc General - Email Open 2/27/2011 Ask Marriott to give you room count and revenue on Ag Processing meeting group 4/29/2010 Classic Meetings Incorporated sent rfp to partner Closed 4/29/2010 4/29/2010 Debi DeBenedetto sent no to hotels 4/29/2010 Classic Meetings Incorporated Sales - Assisted Mtg Closed 4/29/2010 4/29/2010 Debi DeBenedetto Planner Sent mp kit and contact with repeat planner for rfp 4/29/2010 Classic Meetings Incorporated General - Followup Call Open 5/29/2010 call planner to see if booked 4/30/2010 Debi's Activity Tracking Account General - Continuing Closed 4/30/2010 4/30/2010 Jennifer Leslie Education participated in Cvent CVB management training 4/30/2010 National Propane Gas Association sent rfp to partner Closed 4/30/2010 4/30/2010 Debi DeBenedetto sent rfp Nat propane gas Assn 2012 Winter Board 4/30/2010 National Propane Gas Association General - Followup Call Open 5/30/2010 follow uo status 4/30/2010 Social Media Tourism Symposium sent rfp to partner Open 5/30/2010 Larisa Draves Sent proposal to Social Media Tourism Symposium to host 2010 SoMe Tourism Symposium in November 5/3/2010 National Trailer Dealers sent rfp to partner Closed 5/3/2010 5/3/2010 Debi DeBenedetto Association Gwen Brown sent rfp National Trailer Dealers convention 5/3/2010 National Trailer Dealers General - Followup Call Open 6/3/2010 Association call for status Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 8 of 10 May 24, 2010 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 10led0lDate Closed by User Date Contact Name 5/5/2010 American Institute for Chartered sent rfp to partner Closed 515/2010 5/5/2010 Debi DeBenedetto Property Casualty Underwriters Webinar with CVENT 5/10/2010 Debi's Activity Tracking Account Event Sales Task Closed 5/10/2010 5/612010 Debi DeBenedetto Debi DeBenedetto Attended Naples Beach Hotel event show pool 5 -7 5/10/2010 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 5/10/2010 5/3/2010 Debi DeBenedetto * Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 9 of 10 sent Rfp 38 room nights for Feb 2012 from follow up call to planner 5/10/2010 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 5/21/2010 5/10/2010 Debi DeBenedetto Conference REglster for Huddle 5/10/2010 Debi's Activity Tracking Account Event Sales Task Closed 5/10/2010 5/10/2010 Debi DeBenedetto Debi DeBenedetto Posted MP Fam Save the date on Plaxo, Linkedln and Facebook 5/10/2010 Debi's Activity Tracking Account General - Worked on Open 5/11/2010 upcoming CVB event Debi DeBenedetto Sent Rfp to Marriott for booking our staff retreat Marketing plan brainstorming - waiting confirm 5/10/2010 Debi's Activity Tracking Account Sales -Meeting /Show/ Closed 5/10/2010 5/10/2010 Debi DeBenedetto Conference All Pow Wow is final, sent emads, Rsvp events, appts. changes etc done. Travel arrangements done, packed and ready with bags for Oonagh and Frauke and shirts etc. Ready set go. 5/10/2010 Debi's Activity Tracking Account Sales -Meeting /Show/ Open 6/10/2010 Conference Debi DeBenedetto SEt up partners for Boston sales BLitt for Sept. on partner request. Add to budget 5/10/2010 Debi's Activity Tracking Account General - Meeting Closed 5/3/2010 5/3/2010 Debi DeBenedetto Debi DeBenedetto Meeting planner Fam meeting Naples Grande 1.5 5/10/2010 Debi's Activity Tracking Account General - Meeting Closed 5/10/2010 5/4/2010 Debi DeBenedetto Agency meeting pp map, newsletter, golf Frontier, facebook jet blue and prizes - 5/10/2010 Debi's Activity Tracking Account Sales - Send Promotional Closed 5/10/2010 5/6/2010 Debi DeBenedetto Item / Collateral solicited and found partner for VF big SE Ft Radio promotion. NG will do 5/10/2010 Debi's Activity Tracking Account Fam Itinerary - Planning Closed 5/10/2010 5/6/2010 Debi DeBenedetto Finalized itinerary for Frauke visit and got to all parites. Great itinerary! 5/10/2010 Debi's Activity Tracking Account Event Sales Task Closed 5/10/2010 5/412010 Debi DeBenedetto Debi DeBenedetto Attended Double Tree Awards to support partner 1.5 5/10/2010 Debi's Activity Tracking Account Event Sales Task Closed 5/10/2010 5/4/2010 Debi DeBenedetto Webinar with CVENT 5/10/2010 Debi's Activity Tracking Account Event Sales Task Closed 5/10/2010 5/612010 Debi DeBenedetto Debi DeBenedetto Attended Naples Beach Hotel event show pool 5 -7 5/10/2010 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 5/10/2010 5/3/2010 Debi DeBenedetto * Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 9 of 10 Task Assigned User: Debi DeBenedetto Detailed Staff Reports IX Create Account Name Task Type Status Due Date 101cdMDate Closed by User Date Contact Name Planner Debi DeBenedetto Assisted RAche1 /e Klippe Iowa NB planner for vacation and site information - sent her info anf VIP 5/10/2010 Debi's Activity Tracking Account General - Followup Call Open 5/20/2010 Talked with RSW Carol to set up assist with Frontier newsletter a blast - she will send 5/10/2010 Debi's Activity Tracking Account General - Meeting Closed 5/10/2010 5/6/2010 Debi DeBenedetto Debi DeBenedetto Staff meeting 1:30 - 4:30 5/10/2010 Debi's Activity Tracking Account General - Meeting Closed 5/10/2010 5/712010 Debi DeBenedetto Debi DeBenedetto Visions meeting Alan Maltz project creative and photo use 1 5/10/2010 Debi's Activity Tracking Account Sales - Assisted Mtg Closed 5/10/2010 5/4/2010 Debi DeBenedetto Planner Debi DeBenedetto Assisted planner with senior group Mark Rose June 8 -15 called and sent info for group 5/10/2010 Debi's Activity Tracking Account Fam Itinerary - Planning Closed 5/10/2010 5/4/2010 Debi DeBenedetto Debi DeBenedetto Arrangements made for Fam marketing and posting to website 5/10/2010 Debi's Activity Tracking Account Event Service Task Closed 5/10/2010 5/7/2010 Debi DeBenedetto Debi DeBenedetto Collected data for Expedia Reservations for TDC report and excel spreadsheet of facts 1.5 5/10/2010 Debi's Activity Tracking Account Sales - Prospecting Open 5/2112010 Worked on proposal for sponsorship of CESSE to come to Naples For 2011- this is an {Association for Association Exec CEO of 60 wilt be coming to area if NG gets group - great for future business and showcasing of destination. 2 hours 5/10/2010 National Council of Juvenile and sent rfp to partner Closed 5/10/2010 5/10/2010 Debi DeBenedetto Family Court Judges Deanna Lyons sent 2011 Mid Winter Meeting NCJFCJt rfp to partners 5110 5/10/2010 National Council of Juvenile and General - Followup Call Open 6/10/2010 Family Court Judges Deanna Lyons call to see status 5/10/2010 National Council of Juvenile and Sales - Send Sales Kit Closed 5/10/2010 5/10/2010 Debi DeBenedetto Family Court Judges Deanna Lyons sent sales kit to planner 5/10/2010 Virginia Transportation General - Followup Call Closed 5/10/2010 5/10/2010 Debi DeBenedetto Construction Alliance Rick Eisenman Requested follow up. Total Tasks: 124 * Task is assigned to multiple people Printed: 5/10/2010 Copyright ©2004 - 2010 OSS. All Rights Reserved. Page: 10 of 10 03/31/2010 May 24, 2010 Detailed Staff Reports IX 12 of 51 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of March 2010 Toll Free Number # of Calls Minutes 800- 2ESCAPE 77 208.42 PR- Editorial 60 108.22 Expedia Reservations 7 25.15 International 10 33.93 Storm Information 3 2.62 Meeting Planner 2 11.97 Sports Council of Collier County 5 18.15 Naples #1 7 2.85 Naples #2 0 0.00 Grand Total: 171 411.30 Phase V of Southwest Florida, Inc. Page 1 of 21 03/31/2010 Arts Culture & Heritage Guide 0 May 24, 2010 CVB Office Referral 1 Detailed Staff Reports IX Hang up 14 13 of 51 Naples, Marco Island, Everglades CVB 8,17 _ Call Summary by Purpose 1 10.43 - For the month of March 2010 6,459 Purpose Calls /Request Minutes Reservations Expedia Reservations 1 5.13 0 Live Information 63 132.33 - Special Fulfillment 260 28.97 - Sports Council of Collier County Information 2 7.87 - Visitors Guide 6,093 309.72 - Arts Culture & Heritage Guide 0 0.00 - CVB Office Referral 1 6.83 - Hang up 14 14.62 - Wrong Number 24 8,17 _ Meeting Planner 1 10.43 - Grand Total: 6,459 524.07 0 Phase V of Southwest Florida, Inc. Page 2 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 14 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Source For the month of March 2010 Phase V of Southwest Florida, Inc. Page 3 of 21 Last Year Month YTD Current Year 1,508 Source Month YTD % YTD Leisure Markets 1,824 7,501 31.26% Fall In -State Campaign 0 2 0.01% Winter Northern Campaign 9 74 031% Summer In -State Campaign 0 0 0.00% Niche Markets 4,226 8,377 34.91% International Markets 15 7,880 32.84% Miscellaneous 19 164 0.68% Grand Total: 6,093 23,998 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 3 of 21 Last Year Month YTD %YTD 1,508 7,653 42.01% 0 0 0.00% 0 0 0.00% 1 2 0.01% 5,026 8,513 46.73% 22 1,870 10.27% 53 178 0.98% 6,610 18,216 03/31/2010 May 24, 2010 Detailed Staff Reports IX 15 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of March 2010 Media Month YTD % YTD Consumer Magazines AAA Florida TourBook 2009 Edition 1 21 0% Coastal Living June 2009 0 30 0% Coastal Living May 2010 1 1 0% Cooking Light September 2009 4 230 3% Midwest Living January /February 2010 156 613 8% Midwest Living March /April 2009 0 2 0% Other /Unknown 2 2 0% Southern Living Travel Florida February 2009 6 52 1% Southern Living Travel Florida March 2010 1,054 1,063 14% Southern Living Travel June 2008 0 2 0% Women's World Magazine Story January 26 2009 0 2 0% Consumer Magazines 1,224 2,018 Consumer Directories 2009 Great Florida Getaways 1 1 0% 2009 Naples, Marco Island & the Everglades Visitors Guide 1 4 0% 2009 Official Florida Vacation Guide - Quick Check 102 951 13% 2009 Official Florida Vacation Guide - Specific Target 17 264 4% 2009 Official Florida Vacation Guide - Telephone Call 1 6 0% 2009 Visit Florida SIP - Beach Getaway 2 8 0% Florida Getaways Floridians 2 -2008 - Quick Check 0 3 0% Visit Florida Magazine 2010 1 1 0% Consumer Directories 125 1,238 Consumer E- Marketing Destination Brochures. com 8 36 0% Other /Unknown 16 152 2°% Phase V of Southwest Florida, Inc. Page 4 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 16 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of March 2010 Media Month YTD %YTD Consumer E- Marketing ParadiseCoast.com 448 2,325 31% Miles Media Imports 438 2,242 Phone 4 45 info @paradisecoast.com 6 22 Interactive Text Chat 0 16 ParadiseCoast. de 0 3 0% Visit USA - UK 3 10 0% VisitFlorida.com 0 3 0% Consumer E- Marketing 475 2,529 Consumer Newspaper America's Best Vacations Festivals & Events October 2009 0 500 7% America's Best Vacations In -State Insert October 2009 0 1,214 16% Visit Florida In -State Insert Spring 2009 0 2 0% Consumer Newspaper 0 1,716 Grand Total: 1,824 7,501 " YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 17 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Fall In -State Campaign For the month of March 2010 Media Miami /Ft. Lauderdale & West Palm Beach Miami /Ft. Lauderdale Television Campaign Fall 2009 Palm BeachPost. com (Miami /Ft. Ldale & WPB) Fall 2009 Miami /Ft. Lauderdale & West Palm Beach Grand Total: ` YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 6 of 21 Month YTD % YTD 0 1 50% 0 1 50% 0 2 0 2 03/31/2010 May 24, 2010 Detailed Staff Reports IX 18 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Winter Northern Campaign For the month of March 2010 Media Chicago Chicago Television Campaign Winter 2010 Chicago New York New York Television Campaign Winter 2010 Weather.com & Weather Travel (New York) Winter 2010 New York Philadelphia Philadelphia Television Campaign Winter 2010 Philadelphia Month YTD 1 23 1 23 3 42 0 1 3 43 5 8 5 8 Grand Total: g 74 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 21 % YTD 31% 57% 1% 11% 03/31/2010 May 24, 2010 Detailed Staff Reports IX 19 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Spring In -State Campaign For the month of March 2010 Media Month YTD % YTD Grand Total: YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 20 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Summer In -State Campaign For the month of March 2010 Media Month YTD %YTD Grand Total: " YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 21 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Niche Markets For the month of March 2010 Media Month YTD % YTD Niche Markets (Bridal /Honeymoon) Bridal Guide January/February 2008 1 82 1% Bridal Guide January/February 2009 0 2 0% Bridal Guide January/February 2010 649 1,951 23% Bridal Guide May /June 2009 2 31 0% Brides Florida March - September 2009 54 695 8% Destination Weddings & Honeymoons October - December 2009 0 41 0% Niche Markets (Bridal /Honeymoon) 706 2,802 Niche Markets (ECO) Audubon (Eco- Tourism Guide) May /June 2009 0 1 0% Audubon (Great Florida Birding Trail) November /December 2008 0 1 0% Audubon (Great Florida Birding Trail) November /December 2009 22 415 5% Audubon (Natural Wonders of Florida) March /April 2010 195 195 2% National Geographic Traveler January /February 2010 188 1,215 15% Niche Markets (ECO) 405 1,827 Niche Markets (Senior) AAA Going Places South May /June 2009 0 632 8% AARP - Southeast Region March /April 2010 3,114 3,115 37% Niche Markets (Senior) 3,114 3,747 Travel Agent Directories FL Official Travel Industry Guide January - September 2010 1 1 0% Travel Agent Directories 1 1 Grand Total: 4,226 8,377 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 22 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Group Markets Media Grand Total: " YTD = Fiscal Year to Date For the month of March 2010 Phase V of Southwest Florida, Inc. Page 11 of 21 Month YTD %YTD 03/31/2010 May 24, 2010 Detailed Staff Reports IX 23 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Film Commission For the month of March 2010 Media Month YTD % YTD Grand Total: " YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 24 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by International Markets For the month of March 2010 Media Month YTD % YTD United Kingdom UK Go America eCampaign Fall 2009 0 2,669 34% UK Go America Fall 2009 0 17 0% UK Go America ReasonsToGo. com Fall 2009 0 26 0% UK Go America Travel Agent eCampaign Fall 2009 0 105 1 % UK Go America W naTriptoAmerica. com Opt -In Sweeps Fall 2009 0 4,964 63% UK Go America WnaTriptoAmerica.com Sweepstakes Fall 2009 0 26 0% United Kingdom 0 7,807 North America (Canada) Canadian Television (Weather Channel) 0 2 0% North America (Canada) 0 2 Germany Florida Sun Magazine 15 71 1% Germany 15 71 Grand Total: 15 7,880 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 25 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Miscellaneous For the month of March 2010 Media Month YTD % YTD Friend /Relative 2 31 19% Naples, Marco Island, Everglades CVB 3 17 10% Other /Unknown 10 92 56% Travel Agent 4 24 15% Grand Total: 19 164 " YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 26 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of March 2010 Phase V of Southwest Florida, Inc Page 15 of 21 Current Year Last Year State Month YTD % YTD Month YTD % YTD Florida 630 3,424 22.34% 825 4,109 25.66% New York 373 1,230 8.03% 430 845 5.28% Illinois 352 863 5.63% 403 813 5.08% Pennsylvania 363 799 5.21% 428 795 4.96% Ohio 291 771 5.03% 319 666 4.16% Michigan 265 579 3.78% 306 600 3.75% New Jersey 245 543 3.54% 238 458 2.86% California 208 541 3.53% 231 477 2.98% Texas 249 477 311% 255 624 3.90% Indiana 218 441 2.88% 216 417 2.60% Wisconsin 160 418 2.73% 219 425 2.65% Georgia 181 357 233% 202 430 2.69% Missouri 157 348 227% 190 363 2.27% Minnesota 139 344 2.24% 166 323 2.02% Virginia 158 321 2.09% 129 306 1.91° North Carolina 147 312 2.04% 154 373 2.33% Tennessee 167 309 2.02% 125 290 1.81% Massachusetts 130 276 1.80% 132 313 1.95% Maryland 123 253 1.65°/ 146 286 1.79% Kentucky 110 224 1.46% 94 266 1.66% Alabama 128 200 1.30% 94 235 1.47% South Carolina 112 196 1.28% 81 210 1.31% Iowa 69 170 1.11% 88 167 1.04% Connecticut 73 148 0.97% 101 197 1.23% Colorado 69 144 0.94% 64 133 0.83% Louisiana 74 142 0.93% 61 155 0.97°/ Washington 65 130 0.85% 63 147 0.92% Kansas 59 116 0.76% 51 106 0.66% Arizona 61 110 0.72% 79 143 0.89% Oklahoma 61 108 0.70% 56 128 0.80% Phase V of Southwest Florida, Inc Page 15 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 27 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of March 2010 Phase V of Southwest Florida, Inc. Page 16 of 21 Current Year Last Year State Month YTD % YTD Month YTD % YTD Arkansas 53 106 0.69% 46 126 0.79% West Virginia 55 96 0.63% 48 108 0.67% Mississippi 46 84 0.55% 45 112 0.70% Nebraska 36 83 0.54% 50 83 0.52% Oregon 32 78 0.51% 42 77 0.48% Delaware 41 76 0.50% 27 61 0.38% Maine 28 72 0.47% 48 85 0.53% New Hampshire 30 61 0.40% 41 87 0.54% Nevada 21 49 0.32% 40 64 0.40% New Mexico 22 48 0.31% 24 45 0.28% Vermont 18 40 0.26% 15 37 0.23% Rhode Island 18 33 0.22% 22 47 0.29% Utah 19 32 0.21% 18 31 0.19% Idaho 16 24 0.16% 15 40 0.25% Puerto Rico 14 24 0.16% 15 59 0.37% South Dakota 12 23 0 15% 11 20 0.12% Montana 8 22 0.14% 15 30 0.19% North Dakota 8 21 014% 15 26 0.16% District of Columbia 5 15 0.10% 6 13 0.08°/ Hawaii 2 15 0.10% 9 19 012% Wyoming 10 15 0.10% 6 20 0.12% Alaska 6 10 0.07% 13 20 0.12% Virgin Island 0 3 0.02% 0 3 0.02% Armed Forces 0 1 0.01% 0 0 0.00% Guam 0 1 0.01% 0 0 0.00% Grand Total: 5,947 15,326 6,517 16,013 ' YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 16 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 28 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of March 2010 Phase V of Southwest Florida, Inc. Page 17 of 21 Current Year Last Year Country Month YTD % YTD Month YTD % YTD USA 5,947 15,326 63.86% 6,517 16,013 87.91% United Kingdom 33 4,444 18.52% 14 1,806 9.91°/ No Address Given 5 3,447 14.36% 0 0 0.00% Brazil 31 277 1.15% 0 9 0.05% Canada 26 183 0.76% 37 184 1.01% Germany 19 74 031% 20 82 0.45% Netherlands 4 32 0.13% 5 9 0.05% Portugal 2 20 0.08% 0 1 0.01% India 1 18 0.08% 1 5 0.03% France 1 14 0.06% 3 16 0.09% Australia 0 13 0.05% 0 1 0.01% Denmark 1 12 0.05% 0 0 0.00% Lithuania 0 9 0.04% 0 1 0.01% Spain 1 9 0.04% 1 6 0.03% Ukraine 1 9 0.04% 1 2 0.01% Belgium 2 8 0.03% 1 4 0.02% Ireland 0 8 0.03% 0 4 0.02% Russia 3 7 0.03% 0 3 0.02% Switzerland 1 7 0.03% 3 9 0.05% Argentina 1 6 0.03% 1 3 0.02% Bangladesh 4 6 0.03% 1 4 0.02% Italy 3 6 0.03% 1 6 0.03% Austria 0 5 0.02% 0 2 0.01% Greece 0 5 0.02% 0 0 0.00% Sweden 0 4 0.02% 0 2 0.01% Mexico 0 3 0.011% 1 4 0.02% Norway 0 3 0.01% 0 1 0.01% Andorra 0 2 0.01 % 0 0 0.00% Czech Republic 0 2 0.01% 0 1 0.01% Egypt 1 2 001% 0 0 0.00% Finland 0 2 0.01% 0 2 0.01% Phase V of Southwest Florida, Inc. Page 17 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 29 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of March 2010 Phase V of Southwest Florida, Inc. Page 18 of 21 Current Year Last Year Country Month YTD %YTD Month YTD %YTD Guernsey 0 2 0.01% 0 0 0.00% Iran 0 2 0.01% 0 1 0.01% Israel 0 2 0.01% 0 0 0.00% Luxembourg 0 2 0.01% 0 0 0.00% New Zealand 0 2 0.01% 0 0 0.00% Qatar 0 2 0.01% 0 0 0.00% Serbia 1 2 0.01% 0 0 0.00% South Africa 0 2 001% 0 1 001% Sri Lanka 0 2 0.01% 0 0 0.00% Uruguay 0 2 0.01°/ 0 0 0.00% Belarus 0 1 0.00% 0 0 0.00% Bermuda 0 1 0.00% 0 1 0.01% Bulgaria 0 1 0.00% 0 1 0.01% Croatia 0 1 0.00% 0 0 0.00% Cuba 0 1 0.00% 0 0 0.00% Estonia 1 1 0.00% 0 0 0.00% Fined 0 1 0.00% 0 0 0.00% Hungary 1 1 0.00% 0 0 0.00% Isle Of Man 0 1 0.00% 0 0 0.00% Jamaica 1 1 0.00% 0 0 0.00% Japan 0 1 0.00% 0 0 0.00% Kazakstan 1 1 0.00% 1 1 0.01% Pakistan 0 1 0.00% 0 1 0.01% Turkey 1 1 0.00% 0 0 0.00% Venezuela 0 1 0.00% 0 1 0.01% Africa 0 0 0.00% 0 1 0.01% Chile 0 0 0.00% 1 3 0.02% Ghana 0 0 0.00% 0 1 0.01° Iceland 0 0 0.001% 0 1 0.01% Indonesia 0 0 0.00% 0 4 0.02% Iraq 0 0 0.00% 0 2 0.01% Phase V of Southwest Florida, Inc. Page 18 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 30 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of March 2010 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 19 of 21 Current Year Last Year Country Month YTD %YTD Month YTD %YTD Macedonia 0 0 0.00% 0 1 0.01% Nigeria 0 0 0.00% 0 1 0.01% Philippines 0 0 0.00% 0 3 0.02% Poland 0 0 0.00% 1 7 0.04% Saudi Arabia 0 0 0.00% 0 1 0.01% Scotland 0 0 0.00% 0 2 0.01% United Arab Emirates 0 0 0.00% 0 1 0.01% Yugoslavia 0 0 0.00% 0 1 0.01% Grand Total: 6,093 23,998 6,610 18,216 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 19 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 31 of 51 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of March 2010 Media Month YTD % YTD Golf Guide Play FL Golf 0 395 29% Golf Guide 0 395 29% Mailings to Partners 0 1 0% Meeting Planners Market Group Fulfillment 2 94 7% Meeting Planner Kit Fulfillment 19 88 6% Meeting Planner Non -Kit Fulfillment 0 3 0% Post Show Followup 2010 Helmsbriscoe 0 112 8% Boston Appreciation Luncheon 2010 40 40 3% Philly 2010 47 47 3% Planning Connection 2010 152 152 11% Successful Meetings 0 237 17% Meeting Planners 260 773 56% Promotions Summer VIP 0 2 0% Promotions 0 2 0% SMERF Group Leaders 0 1 0% Tour Operators Huddle 2010 0 21 2% Other /Unknown 0 3 0% Tour Operators 0 24 2% Phase V of Southwest Florida, Inc. Page 20 of 21 03/31/2010 May 24, 2010 Detailed Staff Reports IX 32 of 51 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of March 2010 Media Travel Agents Luxury Travel Agents MLT 2009 Other /Unknown Travel Agents Month YTD % YTD 0 125 9% 0 55 4% 0 9 1% 0 189 14% Grand Total: 260 1,385 ` YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 21 of 21 04/30/2010 May 24, 2010 Detailed Staff Reports IX 33 of 51 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of April 2010 Toll Free Number # of Calls Minutes 800- 2ESCAPE 112 351.68 PR- Editorial 65 229.30 Expedia Reservations 7 66.12 International 4 12.12 Storm Information 0 0.00 Meeting Planner 1 2.70 Sports Council of Collier County 6 Z48 Naples #1 7 2.50 Naples #2 0 0.00 Grand Total: 202 671.90 Phase V of Southwest Florida, Inc. Page 1 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 34 of 51 Naples, Marco Island, Everglades CVB Call Summary by Purpose For the month of April 2010 Purpose Calls /Request Minutes Reservations Expedia Reservations 7 72.95 1 Live Information 37 111.05 - Special Fulfillment 1,072 11.23 - Sports Council of Collier County Information 1 4.07 - Visitors Guide 7,087 457.72 - Arts Culture & Heritage Guide 0 0.00 - CVB Office Referral 4 27.87 - Hang up 14 5.53 - Wrong Number 25 11.53 - Meeting Planner 1 2.70 - Grand Total: 8,248 704.65 1 Phase V of Southwest Florida, Inc. Page 2 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 35 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Source For the month of April 2010 Current Year Last Year Source Month YTD %YTD Month YTD %YTD Leisure Markets 908 8,409 26.71% 1,501 9,154 42.40% Fall In -State Campaign 2 4 0.01% 0 0 0.00% Winter Northern Campaign 0 74 0.24% 0 0 0.00% Spring /Summer In -State Campaign 46 46 0.15% 0 2 0.01% Niche Markets 6,079 14,851 47.18% 1,824 10,337 47.88% International Markets 18 7,898 25.09% 12 1,882 8.72% Miscellaneous 34 198 0.63% 35 213 0.99% Grand Total: 7,087 31,480 3,372 21,588 " YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 3 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 36 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of April 2010 Media Month YTD % YTD Consumer Magazines AAA Florida TourBook 2009 Edition 0 21 0% Arthur Frommer's Budget Travel June 2010 1 1 0% Coastal Living June 2009 0 30 0% Coastal Living May 2010 0 1 0% Conde Nast Traveler May 2010 66 66 1% Cooking Light September 2009 7 237 3% Midwest Living January /February 2010 33 646 8% Midwest Living March /April 2009 0 2 0% Other /Unknown 5 7 0% Southern Living Travel Florida February 2009 0 52 1% Southern Living Travel Florida March 2010 369 1,432 17% Southern Living Travel June 2008 0 2 0% Women's World Magazine Story January 26 2009 0 2 0% Consumer Magazines 481 2,499 Consumer Directories 2009 Great Florida Getaways 0 1 0% 2009 Naples, Marco Island & the Everglades Visitors Guide 0 4 0% 2009 Official Florida Vacation Guide - Quick Check 70 1,021 12% 2009 Official Florida Vacation Guide - Specific Target 4 268 3% 2009 Official Florida Vacation Guide - Telephone Call 0 6 0% 2009 Visit Florida SIP - Beach Getaway 0 8 0% Florida Getaways Floridians 2 -2008 - Quick Check 0 3 0% Visit Florida Magazine 2010 3 4 0% Consumer Directories 77 1,315 Phase V of Southwest Florida, Inc. Page 4 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 37 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Leisure Markets For the month of April 2010 Media Month YTD %YTD Consumer E- Marketing Destination Brochures. com 2 38 0% Other /Unknown 2 154 2% ParadiseCoast.com 337 2,662 32% Miles Media Imports 324 2,566 Phone 9 54 info @paradisecoast.com 0 22 Interactive Text Chat 4 20 ParadiseCoast. de 3 6 0% Visit USA - UK 0 10 0% VisitFlonda. com 2 5 0% Consumer E- Marketing 346 2,875 Consumer Newspaper America's Best Vacations Festivals & Events October 2009 0 500 6% America's Best Vacations In -State Insert October 2009 0 1,214 14% Other /Unknown 3 3 0% Spring In -State Insert Collinson April 18 2010 1 1 0°% Visit Florida In -State Insert Spring 2009 0 2 0% Consumer Newspaper 4 1,720 Grand Total: 908 8,409 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 38 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Fall In -State Campaign For the month of April 2010 Media Miami /Ft. Lauderdale & West Palm Beach Florida PBS (Miami /Ft. Ldale & WPB) Fall 2009 Miami /Ft. Lauderdale Television Campaign Fall 2009 PalmBeach Post.com (Miami /Ft. Ldale & WPB) Fall 2009 Miami /Ft. Lauderdale & West Palm Beach Month YTD %YTD 2 2 50% 0 1 25% 0 1 25% 2 4 Grand Total: 2 q YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 6 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 39 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Winter Northern Campaign For the month of April 2010 Media Month YTD % YTD Chicago Chicago Television Campaign Winter 2010 0 23 31% Chicago 0 23 New York New York Television Campaign Winter 2010 0 42 57% Weather.com & Weather Travel (New York) Winter 2010 0 1 1% New York 0 43 Philadelphia Philadelphia Television Campaign Winter 2010 0 8 11% Philadelphia 0 8 Grand Total: 0 74 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 40 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Spring /Summer In -State Campaign For the month of April 2010 Media Spring /Summer In -State Campaign Florida Cable Partnership (Florida) Spring /Summer 2010 Florida PBS (Florida) Spring /Summer 2010 Miami /Ft. Lauderdale Television Campaign Spring /Summer 2010 Orlando Television Campaign Spring /Summer 2010 Other /Unknown Tampa /St. Petersburg Television Campaign Spring /Summer 2010 West Palm Beach Television Campaign Spring /Summer 2010 Spring /Summer In -State Campaign Month YTD % YTD 3 3 7% 5 5 11% 5 5 11% 2 2 4% 21 21 46% 7 7 15% 3 3 7% 46 46 Grand Total: 46 46 ' YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 41 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Niche Markets For the month of April 2010 Media Month YTD % YTD Niche Markets (Bridal /Honeymoon) Bridal Guide January /February 2008 2 84 1 % Bridal Guide January /February 2009 0 2 0% Bridal Guide January/February 2010 311 2,262 15% Bridal Guide May /June 2009 3 34 0% Bridal Guide May /June 2010 306 306 2% Brides Florida March - September 2009 4 699 5% Destination Weddings & Honeymoons October - December 2009 0 41 0% Niche Markets (Bridal /Honeymoon) 626 3,428 Niche Markets (ECO) Audubon (Eco- Tourism Guide) May /June 2009 0 1 0% Audubon (Great Florida Binding Trail) November /December 2008 0 1 0% Audubon (Great Florida Binding Trail) November /December 2009 11 426 3% Audubon (Natural Wonders of Florida) March /April 2010 61 256 2% National Geographic Traveler January/February 2010 2 1,217 8% Undiscovered Florida VF Insert (NGT) May - September 2010 15 15 0% Niche Markets (ECO) 89 1,916 Niche Markets (Golf) Play Florida Golf 2009 0 395 3% Play Florida Golf 2010 4,241 4,241 29% Niche Markets (Golf) 4,241 4,636 Niche Markets (Senior) AAA Going Places South May /June 2009 1 633 4% AAA Going Places South May /June 2010 32 32 0% AARP - Southeast Region March /April 2010 1,089 4,204 28% Niche Markets (Senior) 1,122 4,869 Phase V of Southwest Florida, Inc. Page 9 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 42 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Niche Markets For the month of April 2010 Media Month YTD %YTD Travel Agent Directories FL Official Travel Industry Guide January - September 2010 Travel Agent Directories 2 0% 1 2 Grand Total: 6,079 14,851 ` YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 43 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by International Markets For the month of April 2010 Media Month YTD %YTD United Kingdom UK Go America eCampaign Fall 2009 0 2,669 34% UK Go America Fall 2009 0 17 0% UK Go America ReasonsTOGo.com Fall 2009 0 26 0% UK Go America Travel Agent eCampaign Fall 2009 0 105 1 % UK Go America WinaTriptoAmerica.com Opt -In Sweeps Fall 2009 0 4,964 63% UK Go America WinaTriptoAmerica.com Sweepstakes Fall 2009 0 26 0% United Kingdom 0 7,807 North America (Canada) Canadian Television (Weather Channel) 0 2 0% North America (Canada) 0 2 Germany Florida Sun Magazine 0 71 1% Florida Sun Magazine April - June 2010 18 18 0% Germany 18 89 Grand Total: 18 7,898 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 11 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 44 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Miscellaneous For the month of April 2010 Media Month YTD % YTD Friend /Relative 9 40 20% Naples, Marco Island, Everglades CVB 1 18 9% Other /Unknown 20 112 57% Travel Agent 4 28 14% Grand Total: 34 198 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 45 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of April 2010 Phase V of Southwest Florida, Inc Page 13 of 19 Current Year Last Year State Month YTD %YTD Month YTD %YTD Florida 904 4,361 20.20% 380 4,489 23.22% New York 393 1,659 7.68% 211 1,056 5.46% Illinois 461 1,340 6.21% 241 1,054 5.45% Michigan 702 1,297 6.01% 156 756 3.91% Pennsylvania 424 1,250 5.79% 150 945 4.89% Ohio 438 1,230 5.70% 183 849 4.39% New Jersey 340 896 4.15% 91 549 2.84% California 137 693 3.21% 82 559 2.89% Texas 149 638 2.95% 126 750 3.88% Indiana 129 583 2.70% 126 543 2.81% Wisconsin 122 555 2.57% 126 551 2.85% Massachusetts 237 520 2.41% 72 385 1.99% Georgia 114 487 2.26% 128 558 2.89% Missouri 102 458 2.12% 119 482 2.49% Virginia 100 431 2.00% 85 391 2.02% Minnesota 65 421 1.95% 87 410 2.12% North Carolina 92 413 1.91% 112 485 2.51% Tennessee 71 390 1.81% 77 367 1.90% Maryland 76 340 157% 71 357 1.85% Kentucky 64 294 1.36% 73 339 1.75% South Carolina 57 256 1.19% 38 248 1.28% Alabama 47 250 1.16% 44 279 1.44% Iowa 43 222 1.03% 58 225 1.16% Connecticut 47 200 0.93% 33 230 1.19% Colorado 48 193 0.89% 36 169 0.87% Louisiana 41 189 0.88% 50 205 1.06% Washington 37 169 0.78% 35 182 0.94°/ Kansas 41 158 0.73% 26 132 0.68% Oklahoma 37 147 0.68% 23 151 0.78% Arizona 33 143 0.66% 18 161 0.83% Phase V of Southwest Florida, Inc Page 13 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 46 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by State For the month of April 2010 Phase V of Southwest Florida, Inc. Page 14 of 19 Current Year Last Year State Month YTD % YTD Month YTD % YTD Arkansas 28 139 064% 25 151 0.78% West Virginia 30 127 0.59% 29 137 0.71% Mississippi 31 118 0.55% 32 144 0.74% New Hampshire 47 112 0.52% 9 96 0.50% Nebraska 23 109 0.50% 27 110 0.57% Maine 32 107 0.50% 15 100 0.52% Oregon 14 94 044% 7 84 0.43% Delaware 12 88 0.41% 13 74 0.38% Nevada 21 72 0.33% 11 75 0.39% New Mexico 13 61 0.28% 9 54 0.28% Vermont 14 55 0.25% 4 41 0.21% Rhode Island 16 51 0.24% 12 59 0.31% Puerto Rico 17 41 019% 27 86 0.44% Utah 6 38 0.18% 5 36 0.19% Idaho 8 32 0.15% 6 46 0.24% South Dakota 6 29 0.13% 6 26 0.13% North Dakota 6 28 0.13% 7 33 0.17% Montana 4 27 0.13% 6 36 0.19% Hawaii 8 23 0.11% 5 24 0.12% District of Columbia 4 19 0.09% 0 13 0.07% Wyoming 3 18 0.08% 3 23 0.12% Alaska 3 14 0.06% 2 22 0.11% Virgin Island 2 5 002% 1 4 0.02% Armed Forces 0 1 0.00% 1 1 0.01% Guam 0 1 0.00% 0 0 0.00% Grand Total: 5,899 21,592 3,319 19,332 " YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 47 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of April 2010 Phase V of Southwest Florida, Inc. Page 15 of 19 Current Year Last Year Country Month YTD %YTD Month YTD %YTD USA 5,899 21,592 68.59% 3,319 19,332 89.55% United Kingdom 24 4,469 14.20% 12 1,818 8.42% No Address Given 418 3,868 12.29% 0 0 0.00% Canada 669 869 2.76% 10 194 0.90% Brazil 26 303 0.96% 2 11 0.05% Germany 18 95 0.30% 13 95 0.44% Netherlands 15 48 0.15% 0 9 0.04% Portugal 0 20 0.06% 0 1 0.00% India 1 19 0.06% 1 6 0.03% France 1 16 0.05% 1 17 0.08% Australia 1 14 0.04% 0 1 0.00% Denmark 0 13 0.04% 0 0 0.00% Ukraine 2 11 0.03% 0 2 0.01 % Belgium 1 9 0.03% 1 5 0.02°/ Lithuania 0 9 0.03% 0 1 0.00% Russia 2 9 0.03% 1 4 0.02% Spain 0 9 0.03% 1 7 0.03% Argentina 2 8 0.03% 0 3 0.01% Austria 2 8 0.03% 0 2 0.01% Ireland 0 8 0.03% 0 4 0.02% Switzerland 0 7 0.02% 1 10 0.05% Bangladesh 0 6 0.02% 0 4 0.02% Italy 0 6 0.02% 0 6 0.03% Greece 0 5 0.02% 0 0 0.00°/ Sweden 0 4 0.01% 0 2 0.01% Finland 1 3 0.01% 1 3 0.01% Iran 1 3 0.01% 1 2 0.01% Mexico 0 3 0.01% 0 4 0.02% Norway 0 3 0.01% 1 2 0.01% Andorra 0 2 0.01% 0 0 0.00% Czech Republic 0 2 0.01% 0 1 0.00% Phase V of Southwest Florida, Inc. Page 15 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 48 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of April 2010 Phase V of Southwest Florida, Inc. Page 16 of 19 Current Year Last Year Country Month YTD % YTD Month YTD % YTD Egypt 0 2 0.01% 0 0 0.00% Guernsey 0 2 0.01% 0 0 0.00% Hungary 1 2 0.01°% 1 1 0.00% Israel 0 2 0.01% 0 0 0.00% Luxembourg 0 2 0.01% 0 0 0.00% New Zealand 0 2 0.01% 0 0 0.00% Qatar 0 2 0.01% 0 0 0.00% Serbia 0 2 001% 1 1 0.00% South Africa 0 2 001% 0 1 0.00% Sri Lanka 0 2 0.01°% 0 0 0.00% Uruguay 0 2 0.01% 0 0 0.00% Belarus 0 1 0.00% 0 0 0.00% Bermuda 0 1 0.00% 0 1 0.00% Bosnia And Herzegovina 1 1 0.00% 0 0 0.00% Bulgaria 0 1 0.00% 0 1 0.00% Croatia 0 1 0.00% 0 0 0.00% Cuba 0 1 0.00% 0 0 0.00% Estonia 0 1 0.00% 0 0 0.00°% Finlad 0 1 0.00°% 0 0 0.00% Isle Of Man 0 1 0.00°% 0 0 0.00% Jamaica 0 1 0.00% 0 0 0.00% Japan 0 1 0.00°% 0 0 0.00% Kazakstan 0 1 0.00°% 0 1 0.00% Morocco 1 1 0.00°% 0 0 0.00% Pakistan 0 1 0.00% 0 1 0.00% Saudi Arabia 1 1 0.00°% 1 2 0.01°% Turkey 0 1 0.00% 0 0 0.00% Venezuela 0 1 0.00% 0 1 0.00% Africa 0 0 0.00% 0 1 0.00% Chile 0 0 0.00% 0 3 0.01% China 0 0 0.00% 1 1 0.00% Phase V of Southwest Florida, Inc. Page 16 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 49 of 51 Naples, Marco Island, Everglades CVB Visitor Guide Request Summary by Country For the month of April 2010 ` YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 19 Current Year Last Year Country Month YTD %YTD Month YTD %YTD Ghana 0 0 0.00% 0 1 0.00% Iceland 0 0 0.00% 0 1 0.00% Indonesia 0 0 0.00% 0 4 0.02% Iraq 0 0 0.00% 0 2 0.01% Macedonia 0 0 0.00% 0 1 0.00% Malaysia 0 0 0.00% 1 1 0.00% Nigeria 0 0 0.00% 0 1 0.00% Philippines 0 0 0.00% 0 3 0.01% Poland 0 0 0.00% 1 8 0.04% Scotland 0 0 0.00% 0 2 0.01% Thailand 0 0 0.00% 1 1 0.00% United Arab Emirates 0 0 0.00% 0 1 0.00% Yugoslavia 0 0 0.00% 0 1 0.00% Grand Total: _ _. ___.. _ 7,087 31,480 3,372 21,588 ` YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 19 04/30/2010 May 24, 2010 Detailed Staff Reports IX 50 of 51 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of April 2010 Media Month YTD % YTD Consumer Shows Post Show Follow Up NY Times Travel Show March 2010 620 620 30% Consumer Shows 620 620 30% Mailings to Partners 0 1 0% Meeting Planners Market Group Fulfillment 2 96 5% FAM 2010 38 38 2% Meeting Planner Kit Fulfillment 3 91 4% Meeting Planner Non -Kit Fulfillment 0 3 0% Other /Unknown 235 235 11% Post Show Followup 2010 Destination Showcase 28 28 1 % 2010 Helmsbriscoe 0 112 5% Boston Appreciation Luncheon 2010 0 40 2% Philly 2010 0 47 2% Planning Connection 2010 0 152 7% Successful Meetings 0 237 11% TSAE Planners 2010 53 53 3% Meeting Planners 359 1,132 55% Promotions Summer VIP 2009 0 2 0% Summer VIP 2010 90 90 4% Promotions 90 92 4% SMERF Group Leaders 0 1 0% Phase V of Southwest Florida, Inc. Page 18 of 19 04/30/2010 Media Tour Operators Huddle 2010 Other /Unknown May 24, 2010 Detailed Staff Reports IX 51 of 51 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of April 2010 Tour Operators Travel Agents JetBlue Airways 2010 Luxury Travel Agents MLT 2009 Other /Unknown Travel Agents Month YTD % YTD 0 21 1% 1 4 0% 1 25 1% 1 1 0% 0 125 6% 0 55 3% 1 10 0% 2 191 9% Grand Total: 1,072 2,062 ' YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 19 of 19