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BCC Minutes 03/11/2010 W (Strategic Plan) March 11,2010 MINUTES OF THE COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS STRATEGIC PLANNING WORKSHOP Naples, Florida, March 11,2010 LET IT BE REMEMBERED, that the Collier County Board of County Commissioners in and for the County of Collier, having conducted business Herein, met on this date at 9:00 AM in a WORKSHOP SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Fred Coyle Commissioner Jim Coletta Commissioner Donna Fiala Commissioner Tom Henning Commissioner Frank Halas ALSO PRESENT: Leo Ochs, Deputy County Manager Sue Filson, Executive Manager, BCC Jeff Klatzkow, County Attorney Winona Stone, Assistant to the County Manager Marla Ramsey, Administrator, Public Services Division James DeLony, Administrator, Public Utilities Norman Feder, Administrator, Transportation Services Nick Casalanguida, Interim Administrator, CDES Kim Grant, County Manager's Office COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS ~. y JI ,,\ AGENDA March 11, 2010 9:00 AM BCC/Strategic Planning Workshop County Commission Boardroom 3'. Floor-W. Harmon Turner Building Fred W. Coyle, BCC Chairman Commissioner, District 4 Frank Halas, BCC Vice-Chairman Commissioner, District 2 Jim Coletta, BCC Commissioner, District 5; CRAB Chairman Donna Fiala, BCC Commissioner, District 1; CRAB Vice Chairman Tom Henning, BCC Commissioner, District 3 NOTICE: ALL PERSONS WISHING TO SPEAK ON ANY AGENDA ITEM MUST REGISTER PRIOR TO SPEAKING. SPEAKERS MUST REGISTER WITH THE COUNTY MANAGER PRIOR TO THE PRESENTATION OF THE AGENDA ITEM TO BE ADDRESSED. ALL REGISTERED SPEAKERS WILL RECEIVE UP TO THREE (3) MINUTES UNLESS THE TIME IS ADJUSTED BY THE CHAIRMAN. COLLIER COUNTY ORDINANCE NO. 2003-53, AS AMENDED BY ORDINANCE 2004-05 AND 2007- 24, REQUIRES THAT ALL LOBBYISTS SHALL, BEFORE ENGAGING IN ANY LOBBYING ACTIVITIES (INCLUDING, BUT NOT LIMITED TO, ADDRESSING THE BOARD OF COUNTY COMMISSIONERS), REGISTER WITH THE CLERK TO THE BOARD AT THE BOARD MINUTES AND RECORDS DEPARTMENT. IF YOU ARE A PERSON WITH A DISABILITY WHO NEEDS ANY ACCOMMODATION IN ORDER TO PARTICIPATE IN THIS PROCEEDING, YOU ARE ENTITLED, AT NO COST TO YOU, TO THE PROVISION OF CERTAIN ASSISTANCE. PLEASE CONTACT THE COLLIER COUNTY FACILITIES MANAGEMENT DEPARTMENT LOCATED AT 3301 EAST TAMIAMI TRAIL, NAPLES, FLORIDA, 34112, (239) 252-8380; ASSISTED LISTENING DEVICES FOR THE HEARING IMPAIRED ARE AVAILABLE IN THE COUNTY COMMISSIONERS' OFFICE. 1. Pledge of Allegiance 2. Discussion regarding the Strategic Plan of Collier County 3. Public Comment 4. Adjourn March 11,2010 1. Pledge of Allegiance Chairman Coyle called the Workshop to order at 9:00 a.m. The Pledge of Allegiance was recited. 2. Discussion regarding the Strategic Plan of Collier County Leo Ochs, Deputy County Manager presented the document "Driving Collier Counly into the Future - BCC Strategic Planning Workshop" for review by the Board. He noted the document would be available on-line and it provides the County Manager and Staff direction for future short and long term planning goals. He highlighted the approved County Vision "We strive to be the best community in America to live, work, and play"; County Mission Statement "To deliver high quality, best-value, public services, programs, and facilities to our residents and visitors; and County Motto - "Exceeding expectations, everyday I " He provided a detailed slide presentation on the following: . BCC and County employees guiding principles. . The Strategic Plan - 6 major focus areas including Neighborhood Preservation and Enhancement; Growth Management; Community Health and Human Services; Mobility; Economic Development; and Local Governance. It was noted 2009 Major Accomplishments ~- Collier County Annual Report was currently in print and can be reviewed online at http://www.Colliergov.net. He detailed the 6-Strategic Focus areas as follows: ~ Neighborhood Preservation and Enhancement - To preserve and enhance the safety, quality, value, character and heritage of our neighborhoods, communities and region. Relating to: . Capacity to maintain capital investments and current levels of service Foreclosures and related property maintenance challenges . Public beach access & amenities Code Enforcement EMS/Fire pre-hospital medical services Discussion occurred on the size and type of properties the County would consider purchasing property for beach access and beach parking and different issues that could arise. It was determined, if the property owner is a willing seller and the land was on the beach, the County would do everything possible to procure that property. All options including a Referendum to see if citizens would be interested in taxing themselves on a short-term basis would be considered. Commissioner Coletta agreed with the Business Planning Framework as presented and stated how important customers and businesses are to the County. He stated the payroll has been decreased 22% and would decrease again with further budget cuts. He suggested maximizing the use automation and the internet to better serve the community. 2 March 11, 2010 Commissioner Halas expressed concern with the elimination of jobs and how the remaining workforce multi-task by doing the work of2 or 3 people and those employees eventually burn-out. He asked before making any further job cuts consideration is given not to burn-out existing employees. ~ Growth Management - To responsibly manage community growth, development and redevelopment, while enhancing the natural environment. Growth Management legislation Hometown Democracy 2010 Census and related Commission redistricting Maintain long range planning initiatives Streamlined LDC with associated administrative code Continue to retool and refocus planning and permitting operations . Surface Water Management Plans ~ Communitv Health and Human Services - To improve the quality oflife and promote personal self-reliance and independence through improved access to community health care and human services for those most in need. . Increased number of Citizens needing services Decreased funding sources and contributions . Neighborhood Stabilization Program Physician Led Access Network . Continue to pursue Grants Potential Senior Service Center in Golden Gate ~ Mobilitv - To provide for the various mobility needs of the community and the region while respecting and enhancing the character of our diverse neighborhoods. Transition from capital improvements orientation to operations and maintenance focus . Collier Area Transit . Optimize traffic management system investments . County Airports Norman Feder, Transportation Service Administrator stated a Traffic Control Center has been instituted and a 6 Lane Grid has been developed. He reported they are focused on maintaining property owned by the County. ~ Local Governance - To sustain public trust and confidence in County government through sound public policy decisions, expert professional management and active citizen participation. Transparent and inclusive Budget Process . Evaluate organizational structure and existing business processes for future relevance . Maintain Legislative Program . Retain key talent and expand retraining efforts 3 March 11,2010 ~ Economic Development - To help create a business climate that promotes a diversified, growing economy consistent with established growth management plans and community desires. Effects of the National recession on Collier County have been severe. . High unemployment and permanent job losses As of January, 2010 the State of Florida at a record unemployment rate and job loss was at 11.9% and Collier County unemployment rate and job loss was at 12.7%. Record number of foreclosures Local bank failures Declining property values . Increased number of business failures The economic impact on Collier County revenues were identified as follows: . General Fund funding sources on property tax, gas tax and sales tax declined due to recession and legislative actions. Commissioner Halas stated Unfunded Mandates should be included as an impact on revenues. . Impact Fee revenue is insufficient to meet Capital Improvement Program debt servIce. . State Legislature proposing changes to Impact Fees. . Further decline in taxable value threatens the County's ability to maintain service levels. . Significant capital investment required to meet established Level of Service standards in County's Comprehensive Plan. . Funds for infrastructure and capital improvements earmarked and obligated in bond issues for the next 20-30 years. . Each capital project will require ongoing operations and maintenance expenses that cannot be funded with dedicated capital improvement dollars. . Fluctuation in non-discretionary operating expenses. Strategic Issues to Address (I-I 0 Years) identified in 2007 as: . Lack of strategically located commercial and industrial lands . Lack of sustainable and diversified funding for future needs . Lack of diversified economy and revenue streams Hesitancy to maintain needed revenue streams and make needed investments Operational and Tactical Issues to Address (1-5 and 1-2 Years) identified in 2007 as: Inflexible, restrictive Land Development Code and Growth Management Plan . Scarcity of ski lied labor force Lengthy land use and permitting reviews 4 March 11,2010 Strategic Plan Definition of Economic Development (2007) To help create a business climate that promotes a diversified, growing economy consistent with the established growth management plans and community desires. 3- Key Community Outcomes are: ~ Develop a diversified tax base that equitably distributes property tax burden throughout the County. The Unincorporated Collier Developed Land Use Analysis Chart reflects the growth in developed land in 2003 and in 2009. (See attached) Residential development grew 19% and Commercial development grew 27%. Industrial development had an insignificant change. ~ Retain and attract desirable businesses. . Fair, efficient and responsive regulatory process . Provide necessary infrastructure, including technology enhancements Appropriate economic incentives . Operate an efficient governnlent at the County Level Attract skilled work force . Possess desirable community amenities ~ Create additional jobs at or above the national average wage. Target high wage businesses for expansion or relocation Partner with community entities to provide workforce training and development Promote and construct affordable housing Support and Develop a Florida Tradeport Create a life/science research park Unprecedented challenges create opportunities for new thinking. . Over the past decade, organizational focus has been placed on growth management and infrastructure needs. . Today, focus has shifted to cost containment in a period of declining revenues and limited resources. Current focus must be directed at stabilizing, and then increase revenue streams through the growth and expansion of the local economy. Question posed - What Role Will the County Play? To Lead: Proactive approach to local business growth and economic recovery and development featuring an engaged and properly resource presence? To Follow: Passive approach providing discretionary funding to public/private partners and occasional collaboration with stakeholders? Get out of the way: Let the private sector handle thejob? Leo Ochs stated all of the above are viable approaches. He recommended the County government take a leadership role in addressing the pressing economic and business issues currently facing Collier County. He requested approval from the BCC to create the position of Executive Director for Business and Economic Development. He described the position as - . Reports directly to the County Manager providing direction and oversight to the daily operation of CC economic and business development programs. 5 March 11,2010 . Serves as liaison with all County Agencies and Divisions in the plarming, organization and direction of economic development initiatives. . Represents the County Manager working with other private, public and Not for Profit agencies involved in economic development, including EDC, Chambers of Commerce, CRAs, Airports, Tourism/CYB, Regional and Local governments, Educational Institutions and Workforce Development Board. Commissioner Henning commented on the amount of public interest on the economy and the concern on what the County is doing about it. He suggested the Committee take a Proactive Approach. Commissioner Halas stated the importance for the local government to get involved in stimulating the economy. He suggested Tallahassee provide incentive programs with ways to bring new businesses to Collier County. Commissioner Coyle stated the Director of Economic Development position is a key component to work with businesses and new businesses plus facilitating with the State to receive incentives and benefits for the Community. He suggested adding "General Infrastructure" to the Strategic Focus, Mobility category or revise to make as a primary category. He also suggested under Strategic Focus, Neighborhood Preservation and Enhancement, the integration of Fire, EMS and Sheriff to provide basic life support needed and not postpone until the Blue Ribbon Committee to come back on that issue. He suggested the Committee "Get out of the Way." Commissioner Halas expressed concern on losing more commercial areas. He stated it would be hard to attract more businesses to the County if the commercial areas are moved to the eastern part of the County. He stated he was recently lobbied to change the J&C Boulevard industrial area. He suggested the County retain this commercial area. Commissioner Coletta stated the demand for commercial property is being met due to the many vacant buildings. He suggested the County retain current and attract new businesses by offering economic incentives, tax structure and training. He suggested the public business sector makes determinations. Commissioner Henning expressed his approval on creating the Director of Economic Development position. Leo Ochs noted an existing employee will fill the Director of Economic Development position. 3. Public Comment Mike Reagen, Chamber of Commerce urged the Commissioners to allow Leo Ochs to create the new director position and encouraged the County to continue efforts on economic development and deal with the recession. Joe Buckheit, Mediabrains business owner and 14 year CC resident thanked the BCC for support and to focus on economic development. 6 March 11,2010 William O'Neill, Chairman of Economic Development Council stated he liked the County's emphasis on customers. He urged the BCC to support the County Manager proposal for new position. The Community supports Project Innovations. He applauded the County's efforts. He suggested the County take all three approaches. Bob Mulhere, EDC agreed with Bill O'Neill and Mike Reagan in backing Leo Ochs' proposal to create the Director of Economic Development position. He read a leller aloud to the EDC from the Clark Hill. General Manager of Hilton Naples. Kathleen Passidomo, Collier County Foreclosure Task Force reaffirmed the 3- recommendations they made last week; Support Life Prevention, Support Customer Service Driven Program put in place by County Manager and Create an Economic Recovery Task Forcc. Ellie Krier, Foreclosure Task Force concurred with Mr. Ochs that all 3 approaches on the County's role are viable. The Foreclosure Task Force offered a "Get out of the Way" scenario. The Foreclosure Task Forcc offered to initiate a Program, Define a Scope of Work, Choosc the Work Task Force Committee Members within a short period of time. Bob Murray stated the Economic Development Plan is for the future and the Economic Recovery Task Force Program is now. He further stated the Economic Recovery Task Force could be quickly put into place. The Foreclosure Task Force will continue to work with the public and expressed the desire to work with the County in the capacity of a Working Task Force. Commissioner Henning suggested tracking initiatives, economic strategies and successes for the Commissioners to share with the public. Commissioner Coyle stated the Economic Recovcry Task Force would create a committee and the BCC welcomes 4. Adjourn There being no further business for the good of the County, the meeting was adjourned by order of the chair at 10:50 A.M. COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS comm~e%oY~an #. ~~O~CLI1ERK ( . , . .,-~Qsdi~K-- . .:ntit..~ 1 ...1;ii&.t.Urt ()11~.' "il}7-se ri1iri~tes.~pprgJ<ed by the Board/Committee on --.!Ltl :=) I 20 I [) as ?r't8~n,ted > iL/" or as amended . I . " ", <. :,','~' 7 03/23/2010 08:38 18774585770 PROCESSOR PAGE 01/01 UNINCORPORATED COLLIER DEVElOPED LAND USE ANALYSIS 2003 DEVELOPED LAND FOR UNINCORPORATED COlliER I Commercial 1.40% Industrial 0.36% . : Residential Commercial 2003 51,069 4,649 2009 60,760 5,912 Percent Change 18.98% 27.17% Source: 2003 & 2009 property Appraiser RevordlS & Collier County GIS data Indu.trial 1,178 1,177 -0.08% Agricultural 274,728 257,109 -6.41% 2009 DEVELOPED LAND FOR UNINCORPORATED COLLIER