BCC Minutes 01/13/2010 W (w/EDC of Collier County)
January 13, 2010
MINUTES OF THE COLLIER COUNTY BOARD OF COUNTY
COMMISSIONERS AND ECONOMIC DEVELOPMENT
COUNCIL OF COLLIER COUNTY JOINT WORKSHOP
Naples, Florida, January 13, 2010
LET IT BE REMEMBERED, that the Board of County Commissioners and
Economic Development Council of Collier County, having conducted
business herein, met in a WORKSHOP SESSION on this date at I :00 PM at
the Administrative Building "F," 3'd Floor Collier County Government
Complex, Naples, Florida, with the following members present:
CHAIRMAN: Commissioner Fred W. Coyle
Commissioner Frank Halas
Commissioner Tom Henning
Commissioner Jim Coletta
Commissioner Donna Fiala
ALSO PRESENT: Leo Ochs, County Manager
Jeffrey A. Klatzkow, County Attorney
Sue Filson, BCC Executive Manager
1
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
and
Economic Development Council of Collier County
WORKSHOP
AGENDA
January 13, 2010
1:00 PM
Fred Coyle, BCC Chairman, District 4
Frank Halas, BCC Vice-Chairman Commissioner, District 2
Tom Henning, Commissioner, District 3
Jim Coletta, Commissioner, District 5
Donna Fiala, Commissioner, District 1
NOTICE: ALL PERSONS WISHING TO SPEAK ON AGENDA ITEMS
MUST REGISTER PRIOR TO SPEAKING. SPEAKERS MUST REGISTER
WITH THE COUNTY MANAGER PRIOR TO THE PRESENTATION OF
THE AGENDA ITEM TO BE ADDRESSED. ALL REGISTERED
SPEAKERS WILL RECEIVE UP TO THREE (3) MINUTES UNLESS THE
TIME IS ADJUSTED BY THE CHAIRMAN.
COLLIER COUNTY ORDINANCE NO. 2003-53, AS AMENDED BY
ORDINANCE 2004-05 AND 2007-24, REQUIRES THAT ALL LOBBYISTS
SHALL, BEFORE ENGAGING IN ANY LOBBYING ACTIVITIES
(INCLUDING, BUT NOT LIMITED TO, ADDRESSING THE BOARD OF
COUNTY COMMISSIONERS), REGISTER WITH THE CLERK TO THE
BOARD AT THE BOARD MINUTES AND RECORDS DEPARTMENT.
REQUESTS TO ADDRESS THE BOARD ON SUBJECTS WHICH ARE
NOT ON THIS AGENDA MUST BE SUBMITTED IN WRITING WITH
EXPLANATION TO THE COUNTY MANAGER AT LEAST 13 DAYS
PRIOR TO THE DATE OF THE MEETING AND WILL BE HEARD
Page 1
January 13, 2010
UNDER "PUBLIC PETITIONS." PUBLIC PETITIONS ARE LIMITED TO
THE PRESENTER, WITH A MAXIMUM TIME OF TEN MINUTES.
ANY PERSON WHO DECIDES TO APPEAL A DECISION OF THIS
BOARD WILL NEED A RECORD OF THE PROCEEDINGS PERTAINING
THERETO, AND THEREFORE MAY NEED TO ENSURE THAT A
VERBATIM RECORD OF THE PROCEEDINGS IS MADE, WHICH
RECORD INCLUDES THE TESTIMONY AND EVIDENCE UPON WHICH
THE APPEAL IS TO BE BASED.
IF YOU ARE A PERSON WITH A DISABILITY WHO NEEDS ANY
ACCOMMODATION IN ORDER TO PARTICIPATE IN THIS
PROCEEDING, YOU ARE ENTITLED, AT NO COST TO YOU, TO THE
PROVISION OF CERTAIN ASSISTANCE. PLEASE CONTACT THE
COLLIER COUNTY FACILITIES MANAGEMENT DEPARTMENT
LOCATED AT 3301 EAST TAMIAMI TRAIL, NAPLES, FLORIDA, 34112,
(239) 252-8380; ASSISTED LISTENING DEVICES FOR THE HEARING
IMPAIRED ARE AVAILABLE IN THE COUNTY COMMISSIONERS'
OFFICE.
1. PLEDGE OF ALLEGIANCE
2. Opening Comments ~ Fred Coyle, BCC Chairman
3. Introductions - Presented by Economic Development Council of Collier
County Opening Comments - William O'Neill, Chairman of the Board,
Economic Development Council of Collier County, Robert Mulhere,
Chairman-Elect, Economic Development Council of Collier County
4. Input/Comments - Collier County Board of County Commissioners
5. Economic Gardening - Presented by Steve Quello, Florida Economic
Gardening Institute and Joe Buckheit, MediaBrains, Inc.
6. Project Innovation - Presented by Chris Doyle, Vice-President, Project
Innovation, Economic Development Council of Collier County
7. Break
Page 2
January 13, 2010
- - .,<-._...... ~ -.- --'.--,.-.--.-------. --_._'_'_"_"'_-'~'_'_------'_'~~_'",,"-_.."-'---
8. Regional and Local Marketing Program - Presented by Joseph Bouch,
Chisano Marketing Group
9. An Economy by Design - Planning for 2010-2015 - Presented by William
O'Neill/Robert Mulhere
10. Commissioners' Questions and Concerns
11. Public Comment
12. Adjourn
Inquiries concernin1!: chan1!:es to the Board's a1!:enda should be made to the
County Mana1!:er's Office at 252-8383.
Page 3
January 13, 2010
January 13, 2010
I. Pledge of Allegiance
Chairman, Commissioner Fred Coyle opened the Workshop with the Pledge of
Allegiance at 1:00 PM.
II. Opening Comments - Commissioner Coyle commenced the meeting with
Welcoming and Commissioner Introductions.
III. Introdnctions - Self introductions were given by the Economic Development
Council of Collier County and are as follows:
Tammie Nemecek, President - EDC
William a-Neill, Roetzel & Andress, Esq., Chairman - EDC
Robert Mulhere, Mulhere & Associates LLC, Chairman Elect- EDC
Chris Doyle, Naples Daily News, VP - Project Innovation
Timothy Cartwright, Fi fth A venue Advisors, VP - Economic Gardening
IV. Opening Comments - William O'Neill and Robert Mnlhere
William O'Neill stated EDC's role is to influence the process for the benefit of
the Community through expanding job opportunities and the tax base. A slide
presentation was made on priorities, diversification of economy; create high wage
jobs and long-term goals.
Topics presented:
y Economic Gardening
y Project Innovation
, Regional and Local Marketing
y Long Range Planning
Robert Mulhere received feedback from the BCC, County Manager and Joe
Schmitt over the past several months on the following.
y Coordination with other Community Organizations and Groups
y Focus by Adhering to a Strategic Plan
Y Insuring Good Stewardship
y Long Range Strategic Planning Accomplishments
V. Input/Comments - Collier County Board of Commissioners
Commissioner Halas expressed concern when the banks will open up funding
loans to the public and private sector.
Commissioner Coyle commented how difficult it is to attract new businesses.
He would like solutions discussed for all types of businesses and requested advice
on how to improve and diversify the economy.
Commissioner Coletta stated most economic growth would be east of951
per the Immokalee Master Plan and the lmmokalee Airport Authority Master
Plan. He suggested applying for a small grant and to use funds to reach out to
existing struggling businesses and help them through the economic situation
through EDC and SCORE.
2
January 13, 2010
Commissioner Henning suggested targeting the commercial market and
retaining businesses in Collier County.
Commissioner Fiala suggested focusing on what is working and seek new
innovated ways to lower the unemployment rate in Collier County.
Commissioner Halas suggested attracting new business by promoting
transportation in and out of the Immokalee Airport.
Commissioner Coyle stated the County lost the ROW for the railroads years ago
and does not have a standard road system due to the high cost of ROW's. He
suggested taking the opportunity to define the County's niche to success and to
create other avenues in research and medical. He also suggested focusing on
primary businesses due to unemployed residents moving away from Naples.
Commissioner Halas stated universities help stimulate the economy and
suggested universities in the area apply for Grants to aid in Medical Research
Programs.
Commissioner Coletta recommended Community Organizations and Groups gct
involved in Public Outreach efforts to educate the public.
Commissioner Coyle suggested highlighting "Successful Businesses" by inviting
companies to give presentations on their company at BCC Meetings.
William O'Neill stated the EDC will respond and address all questions and
concerns.
VI. Economic Gardening - Steve Quello, Florida Economic Gardening Institute
reported that SW Florida is a part of a 6-Region State Pilot Program created in
2009 within the Office of Tourism Trade and Economic Development. He
described "Economic Gardening" as an innovative, entrepreneur-centered
economic development strategy focusing on a long-term approach designed to
generate new jobs from the Community's existing base of businesses of second-
stage companies. Second-stage companies must have -
y Potential to create more jobs
y Companies wanting growth
y Enterprise privately held
y Must have 10 - 99 employees and generate about $1 million to $50
million in annual revenue
Steve Quello introduced Joe Buckheit and noted his business was a second-stage
company.
Joe Buckheit, entrepreneur, is involved with the EDC and gave a brief history of
his background.
y Owner of Media Brains, Inc., a software company that employed county
residents which generated income from within county.
3
January 13, 2010
y Sold Media Brains and now owns and operates a new business with 20
employees.
y Stated, Economic Gardening is an excellent program helpful to businesses.
y Current! y acts as a consultant to the EDC.
y The average salary paid was $55,000 with standard benefits; insurance,
paid vacations and a matching 401 K Program. The benefits provided are
not counted in the $55,000.
Steve Quello stated Collier County has 500 Second-Stage Companies which
employ 10-99 employees that could benefit from Economic Gardening.
Commissioner Coyle suggested research be completed to identify which of these
500 Second-Stage companies meet the programs specific criteria.
William O'Neill commented the State's pilot program is being very selective in
identifying the most fruitful businesses to invest in.
The BCC will receive a list of Second-Stage Businesses, identifying businesses
that meet program requirements along with a development program, according to
Tammie Nemecek, President/CEO for the Economic Development Council.
VII. Project Innovation
Chris Doyle extended a "thank you" to the BCC for their support. A "Project
Innovation" video presentation was played. He noted the video has two goals:
y To create a shared vision and action plan for a strong and innovative
economy, using the power of our community
y To stimulate innovation among businesses, schools, government and the
community
Chris Doyle ended his presentation with The "Project Innovation - Social
Medias and Viral" video created by the Gulf Coast School Marketing Academy.
Break: 2:47 PM
Reconvened: 3:02 PM
VIII. Regional and Local Marketing Program - Joseph Bouch, Chisano Marketing
Group, stated his company has been asked to expand marketing outside of Collier
County and collaborates with 5 counties and build regionalism. Key regionalism
provides:
. Pure Identity
. Leverage Assets and Strength of Regions - Vibrant Region
. Compiling Story
Positioning Statement
"Southwest Florida - A Brighter Place to do Business" describes the region best
4
January 13,2010
Joseph Bouch gave a slide presentation on the Marketing Plan
. Goals and Objectives
. Simple Logo
. Advertising with teasers as a goal to get people to the Southwest
Florida website - www.ABrighterPlace.com/collier
. Guerilla Marketing - Sarasota, Lee, Collier, Glades and Charlotte
Counties will be responsible to place advertisement
Southwest Florida Marketing Communications Plan includes the
following teaser ads placed at Southwest Florida Regional Airport and
local business windows. Samples shown below:
. Your business could be taking off here, too.
. A lot of businesses are landing here, too.
. Our business climate is sunny, too.
. You could be on your lunch-hour now; not your vacation.
. Move your business here. Think of the money you'll save on
vacations.
. Tan lines. Bottom lines. We're pretty good at increasing both.
. Everything grows better around here. Especially business.
Southwest Florida - www.AhrizhterPlace.comis placed at the bottom of each ad.
It was noted the following marketing tools are included in the promotion:
. Website to highlight successful businesses with videos and
testimonials
. Create "Bright Ideas" Newsletter
. Promotional mailer with light bulb USB Port.
Joseph Bouch stated the website is beginning to show early traffic results
reflecting an increase of70% since September, 2009. 16% of the traffic has gone
to Collier County and 12% clicked all the way through to Collier County EDC.
He also stated Collier County must market independently.
. Stand alone plan
. Strong public relation effort
. Strong interactive program
. Target trade shows.
. Enhance - boiler plate
. Reinforce media efforts
Discussion ensued concerning cooperative advertising efforts with the Chamber
of Commerce, NABOR and other organizations, and getting community leaders
involved in the EDC to develop a long-range plan for the marketing.
Commissioner Coyle expressed concern that the marketing program is
complimentary to current marketing programs without conflicts and
recommended coordinating efforts with existing program.
5
January 13,2010
IX. Economy by Design/Planning for 2010-2015 - William O'Neill and Robert
Mulhere gave a slide presentation on major components of long range planning.
The following are 6 Strategic Elements:
o Business Expansion and Attraction
o Economy Gardening
o Proj ect Innovation
o Work Force Development
o Marketing and Regional Branding
o Administration and Investor Relations
X. Commissioners - Questions and Concerns
Commissioner Coyle suggested placing teaser ads near the private jet section of
the airport to attract businesses to the area and to set short-term goals.
Commissioner Henning stated Collier County can offer quality of life.
Commissioner Halas stated he would like to see retired CEO's brainstorm.
XI. Public Comments
Hank Petro, who is opening a business in Naples, stated it takes money to move
a business. Tax credits need to be going to businesses. He has been to EDC in
both Lee and Collier Counties and asked the question; why do businesses move
here? He received the same answer in both places; the CEO makes that decision.
He suggested targeting CEO's.
Jim Cosetta, owner of Forward Interactive, a multi-media business. He stated
many business resources are available in Naples. The EDC was pro-active to help
build his business. The EDC has some great minds and great opportunities and
has helped him identify with other business sources in the area, enabling his
company to conduct business with them on an ongoing basis.
Commissioner Coletta recommended the EDC include the following groups in
the Out Reach Program:
. Non-business citizens
. Concentrate on Mom and Pop businesses and try to retain them
. Keep partnership up with SCORE
*****
There being no further business for the good of the County, the Workshop was
concluded by order of the Chairman at 3:53 PM.
6
January 13, 2010
COLLIER COUNTY BOARD OF COUNTY
COMMISSIONERS
ATTEST:
DWIGHT E.. BROCK, CLERK
'~,
.
,
~~:~c.
, \&~ ,....~..:
t i~"'~,. '" \
These Minutes were a~d by the Board/Committee on _LI ~ I '20 I 0 , as
presented 7--. - or as amended
7