TDC Minutes 11/24/2008 R
November 24, 2008
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL MEETING
Naples, Florida, November 24, 2008
LET IT BE REMEMBERED, that Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Tom Henning
Murray H. Hendel
Susan Becker
Clark Hill
Rick Medwedeff
Robert Miller (Excused)
Ed (Ski) Olesky
John Sorey, III
Rob Popoff
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Administrative Assistant
Collier County: November 24,2008
Page 1 of2
November 24, 2008
MEETING AGENDA lie NOTICE
COLLIER COUNTY TOURIST OEVElOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail,
Naples, Florida 34112
NOVEMBER 24, 2008 9 a.m.
Collier County Commission Chambers
* Requires Toe Action
1. Call to Order - Chairman Henning
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval at TOe Minutes *
1. -* Re..QYlilLr-1eetina October 27. 200..8
VI. New Business
1. * ~_r's Pass/WiGGins Pass DredginG p[~
2. * International Research Proiect Ru2tl
3. * Meetina Schedule for December I Januarv:
4. -* FY ~-10 Grant ADDlication Review
5. * Offshorf;LDrillina Di$.~_u.S_5.i2n_
6. * Ouarterlv Ei~Review
VII. Old Business
VIII. Staff Report Presentations
1. Section I
a. Paradise Advertisif1a ReDort
b. Klaaes R_e.search ReDort
2. S,ection Ij
a. Director's Report - Jack Wert
b. Search Engine Report - Jack Wert
c. Website Report - Jack Wert
d. Sales Manager Report - Debi Debenedetto
e. P.R. Manager Report - JoNell Modys
f. Film Coordinator Report - Maggie McCarty
g. Sports Marketing Report - Ralph Pryor
h. Phase V - Fulfillment & Call Summary - Ginny DeMas
IX. De~iJe_d Staff f\..~R-orts
http://www.colliergov.net/index.aspx?page=2542
11/20/2008
Collier County: November 24, 2008
Page 2 of2
X. Announcements
XI. Audience Input &. Discussion
XII. Council Discussion
XIII. Next Scheduled Meeting Date/location - TBD - Collier County
Government Center, Administration Bldg. F, 3rd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
http://www.co11iergov.net/index. aspx?page=2 5 4 2
11/20/2008
November 24, 2008
I. Call to Order - Chairman Henning
Chairman Henning called the meeting to order 9:00 a.m.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Changes and Approval of Agenda
Mr. Hendel requested a future agenda item to address the relationship between the
Convention and Visitors Bureau and the various Chan1bers' of Commerce within
Collier County. In addition, an explanation of this relationship as it exists in Lee
County.
Mr. Sorey moved to approve the agenda. Second by Mr. Popoff. Carried
unanimously 8-0.
V. Approval ofTDC Minutes
1. Regular Meeting October 27, 2008
Ms. Becker moved to approve the minutes of the October 27,2008 meeting.
Second by Mr. Hendel. Carried unanimously 8-0.
VI. New Business
1. Doctor's PasslWiggins Pass Dredging Proposal
Gary McAlpin, Coastal Zone Management Director presented the Executive
Summary (ES) "Recommend approval to award contract for the dredging of
Doctors and Wiggins Pass to the lowest qualified bidder" dated November 24,
2008. He noted the following:
. The bids are due December 5, 2008.
. The item will be on the December 16, 2008 Board of County
Commissioner's agenda for approval.
. The dredging needs to be completed before May 151 due to Turtle Nesting
Season.
. Mariners will not be adversely affected by the dredging.
Mr. Sorey moved to approve Staff's recommendation (Executive Summary
"Recommend approval to award contract for the dredging of Doctors and
Wiggins Pass to the lowest qualified bidder" dated November 24, 2008). Second
by Mr. Medwedeff.
Mr. Sorey noted Mr. McAlpin's concept of combining the dredging projects
results in a substantial cost savings to the County.
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November 24,2008
Discussion ensued regarding whether the Coastal Advisory Committee (CAC)
made a recommendation for approval of the item for the Board of County
Commissioners.
Colleen Greene, Assistant County Attorney, noted her recollection was the
CAC made a recommendation on the item. Ifno action was taken, she will
review the procedure for approval of the item and address any action required in
the Executive Summary prepared for the Board of County Commissioners.
Mr. Sorey, (Chairman of the CAC) noted the bids will be received by December
5, 2008 and the next CAC meeting is December 11, 2008. If any technical
deficiencies exist, it may be corrected by the CAC before it appears on the BCC
agenda.
Motion carried unanimously 8-0.
2. International Research Project Report
Jack Wert, Tourism Director, and Walter Klages of Research Services Data,
Inc. provided the Executive Summary "Review the findings of the International
Research Project ", dated November 24,2008 and document "International
Research Project" dated November 21,2008 noting the following in a Power
Point Presentation:
. The research was conducted with the emergency funds approved by the
BCC in July 2008.
. Research trips were taken to the targeted markets of UK and Germany
November 3 - 7, 2008 and included "one on one" meetings with industry
representatives.
. The addition of full time representation in the markets ensures a strong
commitment to Tour Operators by the Convention and Visitors Bureau.
. Additional Familiarization Trips (FAM's) are necessary for Industry
Representatives (Travel Agents, Journalists, etc.)
. European's continue to travel, are not cancelling existing bookings to the
US and looking for good values
. The region attracts high-end travelers who book vacations through Travel
Agents (as opposed to the internet, etc.)
. New Convention and Visitor Bureau Internet sites are up in Germany and
the UK, but need enhancing.
. US immigration policies and customer service continues to be a negative
impact for travelers to the US (made to feel like "second class citizens.")
. Advance Sales by Tour Operators have increased over 2008 figures;
however January is traditionally the largest booking window.
. Future travelers will be younger, seeking low cost or Self Catered
accommodations (available cooking facilities, etc.).
. The competition for the market is Coastal Spain, France, Canary Islands,
Indian Ocean, North Africa and Barbados, Caribbean and Dubai, Asia.
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November 24, 2008
In conclusion, they noted 2009 will be a challenging year but the outlook for the
market is positive; however marketing plans may be altered if necessary.
Discussion ensued noting year round destination to the region should be promoted
and a marketing plan (education, proper training of individuals, coordinating trade
show appearances in adjacent countries, etc.) is in place for the full time
representatives
Mr. Popoff moved to accept the Report ("International Research Project" dated
November 21, 2008). Second by Ms. Becker. Carried unanimously 8-0.
3. Meeting Schedule for December/January
Jack Wert presented the Executive Summary "Discuss December and January
TDC meeting schedule ,. dated November 24, 2008. He recommended:
. Canceling the December 22, 2008 meeting.
. Scheduling the Annual Board of County CommissionerslTourist
Development Council (TDC) Workshop on January 20,2009.
. Scheduling a Regular TDC Meeting on January 26, 2009.
Mr. Hendel moved to approve Staff's recommendation on the meeting schedule.
Second by Mr. Sorey. Carried unanimously 8-0.
4. FY 09-10 Grant Application Review
Jack Wert presented the Executive Summary "Review and recommend Grant
Applications for Category Band C for FY 09-10 Grant Cycle" dated November
24, 2008 and attached document. It was noted revised pages 10 and 11 were
provided to the Council today.
Mr. Sorey moved to approve the document ("Collier County Tourist
Development Council Special Event Funding Request Category "B" Fiscal
Year 2009-2010") subject to the following changes:
. Page 4 of 53, TIMETABLE FOR REVIEW:, paragraph 2 to read:
"Completed applications must be received by the Tourism Department
office no later than 5:00 PM on Tuesday, March 31, 2009. Applications
shall be delivered to the Tourism Department Office: 2050 North
Horseshoe Drive. Suite 218, Naples, FL 34104. For further information,
telephone (239) 252-2384."
. Page 7 of 53, PROJECT GUIDELINES, #6. Authorization for Jack Wert
to alter the language as necessary to allow late submittals on a case-by-
case basis/individual basis if merited.
. Page 7, #7 and #15 guidelines combinedfor clarity.
. Revised pages 10 and II handed out today to be substituted for the
original pages in the packets.
Second by Ms. Becker. Carried unanimously8-0.
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November 24, 2008
5. Offshore Drilling Discussion
Jack Wert presented the Executive Summary (ES) "Review and recommend a
position on offshore Florida drilling for natural gas and oil" dated November 24,
2008 and related documents. He noted the Florida Association of Convention and
Visitors Bureau adopted the position recommended in the ES.
Discussion ensued regarding the merits of consideration #4.
Mr. Sorey moved to approve the Executive Summary "Review and recommend a
position on offshore (the) Florida drilling for natural gas and oil" subject to the
following change:
. CONSIDERATIONS - removal of#4, "A five-year moratorium on new
leases in the eastern Gulf of Mexico must be established so State officials
can evaluate oil production safety and impact on Florida's natural
resources. This moratorium should permit exploration by seismic and
geophysical scientific testing to identifY potential future oil and natural
gas reserves. "
Second by Mr. Popoff. Carried 7-I-no. Mr. Hill voted "no."
Break-lO:30am
Reconvene -lO:37am
6. Quarterly Financial Review
Jack Wert presented the Executive Summary "Review and recommend approval
of Quarterly Financial Statement for TDC funds" dated November 24, 2008.
The Council recommended future Statements include a notation for any variances
(budget to actual) over $100,000.
Mr. Popoff moved to approve the "Quarterly Financial Statement for TDC
funds" subject to the above recommendation. Second by Mr. Olesky. Carried
unanimously 8-0.
VII. Old Business
None
VIII Staff Report Presentations
1. Section I
a. Paradise Advertising
Fran Vaccaro of Paradise Advertising and Marketing provided a
PowerPoint presentation outlining a monthly review of advertising and
marketing efforts. It was noted there was a substantial increase in inquiries
from the targeted International market as a result of the "Economic
Emergency Campaign."
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November 24, 2008
It was noted Staff should consider selling advertising on the Convention and
Visitor's Bureau International web sites.
b. Klages Research Report - Waiter Klages
Dr. Klages provided a PowerPoint presentation on the "October 2008 Visitor
Profile. "
It was noted the "visitor segments" should differentiate between
condominium and hotel users.
2. Section II
Staff presented the following reports:
a. Director's Report - Jack Wert
The Council requested the Tourist Tax Collection History be provided on one
individual page.
b. Search Engine Report - Jack Wert
c. Website Activity Report - Jack Wert
d. Smith Travel Report - Jack Wert
Chairman Henning announced his one-year term on the Council was expiring.
The Council and Staffrecognized Chairman Henning's service to the Council.
Chairman Henning left at 11:27am
Mr. Hendel assumed chairmanship ofthe meeting.
e. Sales Manager Report - Debi Debenedetto
Mr. Hill left at 11 :31 am
f. P.R. Manager Report - Jonell Modys
g. Film Coordinator Report - Maggie McCarty
h. Sports Marketing Report - Ralph Pryor
In Ralph Pryor's absence, Jack Wert provided the report.
i. Phase V - Fulfillment & Call Summary - Ginny Demas
IX. Detailed Staff Reports
See attached reports submitted by Staff.
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November 24, 2008
X. Announcements
Jack Wert reminded the Council of the TDCIBCC Workshop on January 20,2009
and the Regular TDC meeting on January 26,2009.
Xl. Audience Input & Discussion
None
XII. Council Discussion
None
XIII. Next Scheduled Regular Meeting Date/Location - January 26, 2009 - Collier
County Government Center, Administration Bldg. F, 3'd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 11:58 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Tom Henning, Chairman
These minutes approved by the Board/Committee on
as presented or as amended
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