TDC Minutes 06/23/2008 R
June 23, 2008
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL MEETING
Naples, Florida, June 23, 2008
LET IT BE REMEMBERED, that Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Commissioner Tom Henning
Vice Chairman: Murray H. Hendel
Susan Becker
Clark Hill
Rick Medwedeff
Robert Miller
Ed (Ski) Olesky
John Sorey, III (Excused)
Rob Popoff
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Administrative Assistant
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Collier County: June 23, 2008
Page 1 of2
June 23, 2008
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail,
Naples, Florida 34112
JUNE 23, 2008 9 a.m.
Collier County Commission Chambers
* Requires TOe Action
1. Call to Order - Chairman Henning
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDe Minutes *
1. * ReGular MeetinG Mav 19. 2008
VI. New Business
1. *Cateaorv "e" Grant Aasilication - Collier County Freedom Memo.rl.al
2. *Cateaorv "B" Grant ADDlication :....S.winatim~ Tennis Tournament
3. * Paradise AdvertisinG BudDet Modification
4. * C!amJ'...l!n.saruL!lUiI....u\L<>J:!<Jlr<l.,
S. *Wiaains PJI.5..5...M..il..lDR.nil.fl-'.ttJl[e.d.~.k..QrJler
6. *Wiaains Pas5....H.Ur2gr.iUlhi~.s.urvevina WorfLOnt.er
VII. Old Business
1. *Ouarterlv Financial Review
2. NaDles Zoo Interim ReDort - Inform.itlL.QHJ2nlY
3. ~Island Historical Society Interim ReDort - Information Onlv
VIII. Staff Report Presentations
1. Section I
a. Paradise Advertisina
b. Klaaes Research ReDort
2. S.e.~tion 1.1
a. Director's Report - Jack Wert
b. Search Engine Report - Jack Wert
c. Web site Report - Jack Wert
d. Sales Manager Report - Debi Debenedetto
http://www.colliergov.net/index.aspx?page=2454
6/20/2008
Collier County: June 23, 2008
Page 2 of2
e. P.R. Manager Report - JaNel! Modys
f. Film Coordinator Report - Maggie McCarty
g. Sports Marketing Report - Ralph pryor
h. Phase V - Fulfillment 8t Call Summary - Ginny DeMas
IX. Detailed Staff ReDorts
X. Announcements
XI. Audience Input &. Discussion
XII. Council Discussion
XIII. Next Scheduled Meeting Date/Location - September 22, 2008 - Collier County
Government Center, Administration Bldg. F, 3rd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/index.aspx?page=2454
6/20/2008
June 23, 2008
I. Call to Order - Chairman Henning
Chairman Henning called the meeting to order 9:00 a.m.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Changes and Approval of Agenda
Mr. Olesky moved to approve the revised agenda subject to the following changes:
Item V1.5 - two pages were inadvertently included with the package
Item V1.7 - removal of this item from the originally posted agenda
Second by Mr. Popoff. Carried unanimously 8-0.
V. Approval of TDC Minutes
1. Regular Meeting May 19, 2008
Ms. Becker moved to approve the minutes subject to the following change:
Page 1 - Rod Popoff to "Rob" Popoff
Second by Mr. Hendel. Carried unanimously 8-0.
VI. New Business
1. Category "C" Grant Application - Collier County Freedom Memorial
. Jack Wert, Tourist Director presented the Executive Summary "Review
for possible Recommendation for Approval of a Category C-2 Grant for
construction of the Freedom Memorial in Freedom Park in the amount of
$126.923" dated June 23,2008. The County Attorney's Office indicated
if the project could be included in the Museums category(s), it could be
funded by the TDC
. The request is for construction funds
. Details of expenditures have not been provided and were received after the
Cycle and not reviewed by the Review Committee.
. Staff recommends funding level up to $75,000
Mr. Hendel moved to approve the request for up to $125,000 and that it be
funded with either C-l or C-2 funds. Second by Mr. Olesky.
A lengthy discussion ensued regarding whether the request meets the criteria of a
"museum" and who has the authority to add the project to the list of County
Museums as well as avenues to fund the request.
Jack Wert noted that the Board of County Commissioners would need to add the
project to the inventory of County Museums. May also require an Ordinance
change.
Colleen Greene, Assistant County Attorney noted the TDC Ordinance restricts
the funding of the request as it specifically identifies "museum funding" in two
categories.
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June 23, 2008
Chairman Henning stated the Council should make a finding that the Memorial
would be a tourist attraction and recommend the Board of County Commissioners
revise the Ordinance to provide flexibility to see the Memorial constructed.
Jack Wert recommended the TDC make an exception to the "Funding Policy"
and make a finding that the project is a tourist attraction and be funded under
category C-2. There are funds available to fund the project in that category.
Colleen Greene stated she would need to review the funding policy and provide
an opinion on this option.
Speakers
Jerry Sanford, North Naples Fire District briefly outlined the proposal and
spoke in support of the funding request.
Jerry Ladeau addressed the Council thanking them for their consideration in
funding the request.
Greg Speers, East Naples Fire District addressed the Council reviewing some
of the marketing for the project including a float in an upcoming parade and
requested the Council support the proposal.
Samuel Cadreau, City of Naples Fire Department, Retired, noted the
Community owes the Memorial to all those who have served the Nation in
various capacities and urged support of the request.
Colleen Greene stated that neither the (TDC) Funding Policy or Ordinance
specifically defines museums and it would be reasonable for the Council to make
a finding that the Memorial qualifies as a museum for purposes of the TDC
Funding Policy and Ordinance making the project eligible under category C-2.
Mr. Hendel amended his motion to approve the Executive Summary request
based on the Staff recommendations for up to $125,000 and that the Tourist
Development Councilfinds that the Memorial qualifies as a Museum for
purposes of the Funding Policy and the Ordinance (TDC). Second by Mr.
Olesky.
Ms. Becker noted the project is worthwhile and well designed, however the Staff
requested more details on expenditures and recommended a grant approval in the
amount of $75,000 for the start up of the project and felt the Council should
follow Staff recommendations.
Motion carried 7 yes - 1 no. Ms. Becker voted no.
2. Category "B" Grant Application - Swingtime Tennis Tournament
Jack Wert presented the Executive Summary "Review and discussion of a
Category "B" grant application from C&H Events. Inc. for 2008 Swingtime
Tennis & Golf Event in the amount of$7.500" dated June 23,2008.
He stated the program has provided good exposure for the County in the past;
however, the event has eliminated the television broadcasting of the event so Staff
recommends not approving the Grant Request. 11 was noted the monies are used
for promotions outside the area.
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June 23, 2008
Mr. Hendel noted that the event has been a successful, quality event and provides
fund raising for the Cancer Society, etc.
Mr. Hendel moved to approve funding the Grant Request of $7,500 (Executive
Summary "Review and discussion of a Category "B" grant application from
C&H Events, Inc. for 2008 Swingtime Tennis & Golf Event in the amount of
$7,500.)" Second by Mr. Popoff Motion carried unanimously 8-0.
3. Paradise Advertising Budget Modification
Jack Wert provided the Executive Summury "Recommend Approval of
Additional Billingfrom Paradise Advertising Over $2 Million in Accordance with
the Paradise Advertising & Marketing, Inc. Agreement with Collier County"
dated June 23, 2008.
The "Change Order" is required to spend additional funds above the $2M
contract. The Agency is projecting an additional $200,000 for advertising and
marketing is needed through 9/30/2008 as well as $500,000 for emergency
advertising. He noted that the $500,000 for emergency advertising would be
expended if needed.
Ms. Becker moved to approve Staff recommendation (Executive Summary
Recommend Approval of Additional Billing from Paradise Advertising Over $2
Million in Accordance with the Paradise Advertising & Marketing, Inc.
Agreement with Collier County)" Second by Mr. Olesky.
The request of $700,000 includes the commission fee.
Motion carried unanimously 8-0.
4. Clam Pass Sand Bypass Work Order
Gary McAlpin, Coastal Zone Management Director presented the Executive
Summary "Recommend approval of Work Order PBSJ-FT-4I35-08-01 under
Contract 07-4153 with PBS&J for Clam Pass Ebb Tide Shoal Analysis and
Dredging Permit for time and material not to exceed $25,060.00 (Project No.
195-900601)" dated June 23,2008.
The "Work Order" has two parts; first - complete an analysis of the ebb shoal for
dredging of sand without creating a negative effect on the shore (beaches) north
of the site. There is a difference of opinion between two engineering firms on the
issue and the request would allow a third engineering firm to study the issue and
provide an independent evaluation.
The second part is to develop a dredging permit to hydraulically maintain the Pass
in case of emergencies. The current permit (0128463-001-JC) expires on July 6,
2008. The Coastal Advisory Committee approved the request by a vote of7-1 on
June 12,2008.
Gary McAlpin stated this issue is separate from the channel marking of Clam
Pass.
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June 23, 2008
The existing permit that expires on July 6,2008 has a one-year extension. The
application would move the permit validity forward from that time and be a
maintenance permit for hydraulic flushing of the Pass.
Chairman Henning stated the Board of County Commissioners (BCC) by a vote
of 4-1 authorized the Pelican Bay Service District (PBSD) to apply for a 5-year
permit for the Clam Pass Estuary.
Gary McAlpin noted the BCC authorized the PBSD to obtain a permit for
"mangrove maintenance."
Chairman Henning noted that the motion was to "allow maintenance of the
mangroves and also deal with the hydraulics in Clam Bay" and expressed concern
that two government entities will be doing the same work.
Gary McAlpin noted that there is a need for a mechanism to be in place for
emergency purposes within the same parameters as the existing permit. This
would allow the capability of the County to keep the Pass open in case of a
disaster.
Chairman Henning requested clarification on why the area needs to be dredged
for "big boat navigation." Further, has the item been presented to the PBSD?
Gary McAlpin noted this is not the intent; it is for flushing of the mangroves and
determining what quantity of sand could be removed without creating a negative
impact on the area to the north. The sand (ifbeach quality) would be placed on
the beaches in the area for re-nourishment. He noted this item was not brought in
front of the PBSD.
Mr. Hendel requested clarification why the PBSD may oppose this activity.
Gary McAlpin noted the concern is the activity may de-stabilize the area to the
north of the Pass. He noted that the study would determine the maximum amount
of sand that could be safely removed and utilized in the area thereby reducing the
need for obtaining beach quality sand from more expensive sources.
Chairman Henning asked if this issue was discussed at a (Florida Department of
Environmental Protection) meeting held in Fort Myers.
Gary McAlpin stated this item was not discussed in detail, rather that this activity
was mentioned as part of the overall plan for the Estuary.
Chairman Henning stated he had a concern with the Fort Myers meeting with
two Coastal Advisory Committee members present and noted that it may be
appropriate for the County Attorney to provide procedural guidance and
recommendations in this area to the TDC and the BCC.
Further, he asked ifthere would be a contingency plan if the consultant found a
quantity of sand could be safely removed and if the sand was removed and there
was a subsequent a negative effect on the area of concern following the removal
of sand.
Gary McAlpin noted a certain level of assurances or contingency plan would
need to be in place before dredging. This would be addressed after the technical
data is in place, which would allow a more informed decision on the issue.
Mr. Medwedeff asked if the area has been dredged in the past with no negative
affect on the beaches to the north.
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June 23, 2008
Gary McAlpin noted historically (past 5 dredges he is aware of), the dredging
has not negatively impacted the area of concem, however it has been dredged
minimally and this study would provide technical data for the maximum amount
of sand to be safely removed without negatively impacting the stability of the
beaches to the north. This sand would be used to re-nourish Clam Pass Beach
Park.
Ms. Becker moved to approve the Executive Summary ("Recommend approval
of Work Order PBSJ-FT-4135-0S-01 under Contract 07-4153 with PBS&J for
Clam Pass Ebb Tide Shoal Analysis and Dredging Permit for time and material
not to exceed $25,060.00 (Project No. 195-900601)." Second by Mr. Olesky.
Chairman Henning stated the system is pristine and the only place in an
urbanized setting available for canoeing or kayaking without interference by
larger boats; this would allow for larger boats to access the Estuary. Further, he
noted the purpose of the dredging should be for hydraulic purposes, not provide
an inexpensive sand source for beaches.
Mr. Hill expressed concem that a wider dredging cut would eliminate the ability
to walk between beaches at low tide.
Gary McAlpin noted he wants to maintain the pristine quality of the area and the
dredging is not for the interior of the Estuary, it is the exterior that would be
dredged. Navigation is a separate issue and Staff has no intentions to dredge
Clam Bay for navigation purposes.
Motion carried 5 yes- 3 no. Chairman Henning, Mr. Hill and Mr. Popoff voted
no.
5. Wiggins Pass Maintenance Dredging Work Order
Gary McAlpin presented the Executive Summary "Recommend Approval of
Work Order No.CPE-FT-08-03 with Coastal Planning And Engineeringfor
Doctors Pass and Wiggins Pass Maintenance Dredging Project Construction
Plans & Specifications for a Not- To-Exceed, Time and Material amount of
$99.874 (Project 195-905221)" dated June 23,2008.
He stated this process would allow both of the dredging activities to be combined
saving mobilization costs for equipment, etc. The Wiggins Pass Modeling Group
is proceeding on a timely basis, which is deriving a permanent solution for
stabilization of the Pass. Further, Wiggins Pass is dredged to a depth for a 3- foot
draft vessel's navigation of the Pass.
Mr. Olesky moved to approve the Staff Recommendation (Executive Summary
entitled "Recommend Approval of Work Order No. CPE-FT-OS-03 with Coastal
Planning And Engineeringfor Doctors Pass and Wiggins Pass Maintenance
Dredging Project Construction Plans & Specifications for a Not- To-Exceed,
Time and Material amount of$99,S74 (Project 195-90522.)" Second by Mr.
Becker. Carried unanimously S-O.
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June 23, 2008
6. Wiggins Pass Hydrographic Surveying Work Order
Gary McAlpin presented the Executive Summary "Recommend Approval of
Work Order No. CPE-FT-08-04 with Coastal Planning and Engineeringfor
Wiggins Pass Hydrographic Surveying for a Not-To-Exceed Time and Material
amount of$27, 535.25 (Project 195-905221)" dated June 23, 2008.
Mr. Olesky moved to approve Staff recommendations (Executive Summary
entitled "Recommend Approval of Work Order No. CPE-FT-08-04 with Coastal
Planning and Engineering for Wiggins Pass Hydrographic Surveying for a
Not-To-Exceed Time and Material amount of$27,535.25 (Project 195-
905221.)" Second by Ms. Becker. Motion carried unanimously 8-0.
VII. Old Business
1. Quarterly Financial Review
Jack Wert, Tourist Director submitted a document entitled "FY 08 TDC Budget
Report by Fund - 2nd Quarter (Cumulative) October 1, 2007 Thru March 31,
2008" to the Council.
Gary McAlpin noted that the Board of County Commissioner mandated reserves
have been allocated as required. He indicated he would possibly include a
separate line for "encumbered reserves" in the future, if necessary.
Mr. Hendel requested clarification on whether appropriate monies have been
reimbursed by any applicable State and Federal Agencies.
Gary McAlpin stated a majority of the monies have been collected with some
remaining pending "permit closeouts."
(See procedural motion after item VIII 1.a for this item).
2. Naples Zoo Interim Report - Information Only
Jack Wert submitted a document entitled "Black Bear Hammock Exhibit" dated
June 23, 2008.
3. Marco Island Historical Society Interim Report - Information Only
Jack Wert submitted a document entitled "Marco Island Historical Society
Interim Status Report" dated May 28,2008 prepared by Bill Perdichizzi of the
Marco [sland Historical Society.
Break- IO:23AM
Re-convene - 10: 33AM
VIII. Staff Report Presentations
1. Section I
a. Paradise Advertising
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June 23, 2008
Fran Vaccaro of Paradise Advertising & Marketing provided a
PowerPoint presentation outlining a monthly review of advertising and
marketing efforts.
Jack Wert, Tourist Director requested a motion to accept the Quarterly
Financial Review presented under item VII. 1
Mr. Popoff moved to accept the "FY 08 TDC Budget Report by Fund - 2"d
Quarter (Cumulative) October 1, 2007 Thru March 31, 2008" (see item
VII. 1). Second by Mr. Olesky. Carried unanimously 8-0.
b. Klages Research Report
Jack Wert, Tourist Director provided a PowerPoint presentation on the
"March 2008 Visitor Profile."
Funding more resources in the international and European markets was
recommended.
Mr. Hill requested the status of the effort in conversion of the web site into
foreign languages (Gennan, French, and Spanish, etc.).
Jack Wert stated that the web site development for foreign languages is in the
budget for next year. He noted that utilizing "dedicated representatives"
would require an increase in expenditures from approximately $30,000 -
50,000 to $100,000 in each region and suggested Staff return with a
recommendation in September for next years marketing plan in this area.
l! was recommended the project be undertaken for one year and reviewed at
the end of that year for its success.
Chairman Henning suggested utilizing the "emergency fund" and consider it
an economlC emergency.
Mr. Hendel recommended the TDC consider an immediate plan for
"dedicated representatives" and fund it from reserves.
Jack Wert suggested fonnulating a motion to access the emergency funding
for direct representation in Europe, upgrading the website to foreign language
and market research to measure the results through focus groups. He noted
there is currently $lM in unencumbered reserves in the budget.
Mr. Hill moved that the TDC recommend to the BCC that the $1 M of
emergency funds be expended for full representation in the European
market and develop web sites into necessary foreign languages. Second by
Mr. Popoff.
A discussion ensued regarding the wording of the motion noting that only a
portion of the $lM may need to be expended.
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June 23, 2008
Chairman Henning suggested the TDC recognizes this as an economic
emergency and request Staff to approach the BCC to allocate sufficient funds
for marketing as required in these markets.
Mr. Popoff withdrew his second to the motion.
Without a second the motion was withdrawn.
Chairman Henning requested Staff to e-mail the proposed Executive
Summary to the Tourist Development Council members for review.
Colleen Greene, Assistant County Attorney stated that to avoid Sunshine
Law issues, the receivers of the e-mails should not respond back to Jack Wert
to ensure avoidance of discussions outside of a publicly warned meeting.
Chairman Henning requested clarification if an Advisory Board Member
could reply to Staff directly without responding to other Advisory Board
members.
Colleen Greene stated this procedure is allowed, however she is
recommending no contact outside of a public meeting as a pre-cautionary
measure so that a Staff member does not inadvertently become an information
conduit to another member.
Mr. Hill moved to direct Staff to prepare an Executive Summary to be
presented to the Board of County Commissioners declaring an economic
emergency and allow utilization of emergency funds in marketing the
European market for the purpose of attracting international visitors to
Collier County. Second by Mr. Hendel. Carried unanimously 8-0.
Colleen Greene noted that the proposed expenditure will require review by
the County Attorney's Office.
Jack Wert, Tourist Director presented the findings and conclusions of the
"Naples, Marco Island, Everglades CVE: 2007-2008 Inquiry Conversion
Research" dated June 23, 2008.
2. Section II
The following reports were presented by Staff:
a. Director's Report - Jack Wert
b. Search Engine Report - Jack Wert
c. Web site Activity Report - Jack Wert
d. Sales Manager Report - Debbie Debenedetto
Niccole Haschak provided the report in Debbie Debenedetto's absence.
Chairman Henning left the meeting at I 1:42AM
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June 23, 2008
Vice Chairman Hendel chaired the remainder afthe meeting
e. P.R. Manager Report - Jonell Modys
It was noted that Public Relations strategy should be included in the European
marketing proposal.
f. Film Coordinator Report - Maggie McCarty
g. Sports Marketing Report - Ralph Pryor
h. Phase V - Fulfillment & Call Summary - Ginny Demas
IX. Detailed Staff Reports
See attached reports submitted by Staff.
X. Announcements
There will be no July or August meeting for the Council.
XI. Audience Input & Discussion
None
XII. Council Discussion
Ms. Becker requested Staff provide the required "Parking Placards" to Council
members.
XIII. Next Meeting Date/Location - September 22, 2008 - Collier County Government
Center, Administration BLDG. F, 3rd Floor, 3301 East Tamiami Trail, Naples,
Florida 34112
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 12:0SP.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Commissioner Tom Henning, Chairman
These minutes approved by the Board/Committee on
as presented or as amended
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