Loading...
TDC Minutes 03/24/2008 R March 24, 2008 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, March 24, 2008 LET IT BE REMEMBERED, that Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Tom Henning Vice Chairman: Murray H. Hendel Susan Becker Clark Hill Rick Medwedeff Robert Miller( excused) Ed (Ski) Olesky John Sorey, III ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Heidi Ashton, Assistant County Attorney Kelly Green, Administrative Assistant Collier County: March 24, 2008 Page I of2 March 24, 2008 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 MARCH 24,20089 a.m. Collier County Commission Chambers * Requires TOe Action I. Call to Order - Chairman Henning II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of Toe Minutes * 1. * ReGular MeetinG Februarv 19. 2008 2. * Bee/Toe lQint WorkshoD..Februarv 19."~ VI. New Business 1. (a De Romano Sand Source DeveloR.m.ent 2. Advisorv Board Nominations VII. Old Business 1. TOe Grant MatchinG Fund Discussion VIII. Staff Report Presentations 1. Section I a. Paradise Advertisina - Cedar Hameli b. Klaaes Research ReD2...-rt - Walter Jg~ 2. Section II a. Director's Report - Jack Wert b. Search Engine Report - Jack Wert c. Website Report - Jack Wert d. Golf Pac Report - Jack Wert e. Sales Manager Report - Niccole Haschak f. P.R. Manager Report - JaNel! Modys g. Film Coordinator Report - Maggie McCarty h. Sports Marketing Report - Ralph Pryor i. Phase V - Fulfillment & Call Summary - Ginny DeMas IX. Detailed Staff Reoorts X. Announcements XI. Audience, Input & Discussion http://www.colliergov.net/index.aspx?page=23 92 3/18/2008 Collier County: March 24, 2008 Page 2 of2 XII. Council Discussion XIII. Next Meeting Date/Location - April 28, 2008 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/index. aspx ?page=23 92 3/18/2008 March 24, 2008 I. Call to Order - Chairman Henning Chairman Henning called the meeting to order at 9:00 a.m. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Mr. Hill moved to approve the agenda. Second by Ms. Becker. Carried unanimously 7-0. V. Approval of TDC Minutes 1. Regular Meeting February 19, 2008 Mr. Olesky moved to approve the minutes of the February 19, 2008 meeting Second by Mr. Hendel. Carried unanimously 7-0. 2. BCC/TDC Joint Workshop February 19, 2008 Mr. Olesky moved to approve the minutes of the February 19,2008 BCC/TDC Joint Workshop. Second by Mr. Hendel. Carried unanimously 7-0. VI. New Business 1. Cape Romano Sand Source Development Mr. McAlpin presented the Executive Summary and recommended approval of funding for the Cape Romano Shoal Sand Source Development by Coastal Planning and Engineering as outlined in the February 29,2008 proposal titled "Proposal for the Offshore Design Phase Geotechnical and Geophysical Investigation off Cape Romano, Collier County Florida" for a time and material not to exceed price of $295, 195" to the Council. He noted the proposal is to develop an alternate source of sand other than that located off of Sanibel Island known as the Tom Hills T -I source. The total cost of the sand source evaluation will be under $500,000 while the sand source developed on Sanibel cost approximately $2M. He stated some Counties on the East Coast are out of sand for their beach re- nourishment. These Counties are initiating sand searches in Federal Waters, and he will provide a resolution for the Board of County Commissioners to be forwarded to the State of Florida and that only Lee and Collier County be allowed to access the sand source off Sanibellsland. Mr. Sorey moved to approve the Executive Summary "Proposal for the Offshore Design Phase Geotechnical and Geophysical Investigation off Cape Romano, Collier County Floridafor a time and material not to exceed price of $295, 195. " Second by Mr. Hill. 2 March 24, 2008 Discussion Chairman Henning inquired into the location of the source of sand noting the map provided does not have a detailed location with a landmark or GPS coordinates. Mr. McAlpin noted the map is GPS coordinated and the location shown is a general location. He did not have the coordinates with him. Chairman Henning was noted that the area may contain listed species or other affected marine life. Mr. McAlpin also noted that the Department of Environmental Protection is aware of the proposal has not voiced any concerns regarding the source location, but the item can be continued until he can provide a more detailed location and information to the Council. Chairman Henning voiced concern over an approval without knowing the exact location of the source as there may be some possible eco tourist activities in this area, as well as the previously expressed concerns regarding marine life. Mr. Medwedeff agreed. Mr. McAlpin noted that the source is underwater and will be harvested underwater and Coastal Planning and Engineering has provided work to Collier County in the past. Mr. Sorey noted the issue was vented by the Coastal Advisory Committee and they voted approval of the Executive Summary and urged that the item be moved forward. Mr. Hill withdrew his second of the motion. Chairman Henning asked Heidi Ashton, Assistant County Attorney to address the Council on the role of the Coastal Advisory Committee (CAC) in the process. Heidi Ashton stated the CAC is a Technical Advisory body to the Tourist Development Council and Board of County Commissioners under Category A Beach Re-nourishment. The TDC is an advisory Board to the Board of County Commissioners and required in the Statute. The CAC is not required under the Statute. Mr. Sorey noted the CAC scope involves the beaches and inlets. Chairman Henning stated the second has been removed and noted it is important for the Tourist Development Council to provide the Board of County Commissioners with a sound decision in this matter. Mr. Sorey agreed and withdrew his motion. Mr. McAlpin stated that he would have more information available for the next meetings discussion including a landmark and GPS coordinates which locate the site. 3 March 24, 2008 Mr. Sorey moved to continue the item to the April 28, 2008 meeting. Second by Ms. Becker. Carried unanimously 7-0. 2. Advisory Board Nominations Jack Wert, Tourism Director provided the resumes of Rick Medwedeff and Murray Hendel for consideration of re-appointments to the Tourist Development Council. (For approval by the Board of County Commissioners) He noted that Marco City Council has recommended Rod Popov to replace E. Glenn Tucker and the City of Naples has recommended Councilman Sorey for re-appointment to the Council. Mr. Sorey moved to nominate Mr. Hendelfor re-appointment to the Tourist Development Council. Second by Mr. Hill. Carried unanimously 7-0. Mr. Hill moved to nominate Mr. Medwedefffor re-appointment to the Tourist Development Council. Second by Mr. Sorey. Carried unanimously 7-0. VII. Old Business 1. TDC Grant Matching Fund Discussions Jack Wert, Tourism Director provided the Executive Summary "Discussion to Reach Consensus on Category Band C TDC Grants Requirement for a Dollar for Dollar Match to the Council." He noted the document is to clarify the intent of the language in the application for agreements for Category "B" and "c" TDC Grants concerning matching funds. He noted that the dollar for dollar match language added for FY 08 agreements were not in the previous agreements and the intent of the program is not a "dollar for dollar match", but that the applicant must expend money up front and then seek re-imbursement from the Tourist Development Council for approved expenses. Heidi Ashton, Assistant County Attorney stated the language will be revised to provide this clarification. A discussion ensued on whether the revision should include existing grants as well as proposed grants (be retroactive). Mr. Sorey moved to clarifY the language to include that current grants and grants going forward in the process demonstrate and document expenses for re- imbursementfrom the Tourist Development Council. (It is not a dollar for dollar match requirement.) Second by Mr. Hill. Carried unanimously 7-0. VII. Staff Report Presentations 1. Section I a. Paradise Advertising - Cedar Hames Mr. Hames provided a PowerPoint presentation outlining a monthly review of advertising and marketing efforts. He noted two new Paradise Advertising 4 March 24, 2008 Staff members (Fran Vaccaro, Account Supervisor and Katie Varano) that will be working on the Collier Visitor's Bureau account. b. Klages Research Report - Walter Klages In Dr. Klages's absence, Jack Wert, Tourist Director provided a PowerPoint presentation on the "February 2008 Visitor Profile". 2. Section II The following reports were presented by Staff: a. Director's Report - Jack Wert b. Search Engine Report - Jack Wert c. Web site Activity Report - Jack Wert d. Smith Travel Report - Jack Wert e. Sales Manager Report - Nicole Haschak f. P.R. Manager Report - Jonell Modys g. Film Coordinator Report - Maggie McCarty In absence of Maggie McCarty, Jack Wert provided the report h. Sports Marketing Report - Ralph Pryor/Nicole Curran i. Phase V - Fulfillment & Call Summary - Ginny Demas In absence of Ginny Demas, Jack Wert provided the report IX. Detailed Staff Reports See attached reports submitted by Staff. X. Announcements None XI. Audience Input & Discussion None XII. Council Discussion None XIII. Next Meeting Date/Location The next meeting will be April 28, 2008 5 March 24, 2008 There being no further husiness for the good ofthe County, the meeting was adjourned by order of the chair at 10:30 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Commissioner Tom Henning, Chairman These minutes approved by the Board/Committee on as presented or as amended 6