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TDC Minutes 02/19/2008 R February] 9,2008 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 19,2008 LET IT BE REMEMBERED, that Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at I :00 PM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Tom Henning Vice Chairman: Murray H. Hendel Susan Becker Clark Hill Rick Medwedeff Robert Miller (excused) Ed (Ski) Olesky John Sorey III (excused) E. Glen Tucker (excused) ALSO PRESENT: Jack Wert, Tourism Director Colleen Greene, Assistant County Attorney Kelly Green, Administrative Assistant ] MEETING AGENDA & NOTICE COllIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 FEBRUARY 19, 2008 1 p.m. Collier County Commission Chambers * Requires Toe Action 1. Call to Order - Chairman Henning II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of TDC Minutes * 1. * Regular Meeting January 28, 2008 VI. New Business VII. Old Business 1. Holocaust Museum Interim Grant Report - Information Only VIII. Staff Report Presentations 1. Section I a. Paradise Advertising - Cedar Hames b. Klages Research Report - Walter Klages 2. Section II a. Director's Report - Jack Wert b. Search Engine Report - Jack Wert c. Sales Manager Report - Niccole Haschak d P.R. Manager Report - JoNell Modys e Film Coordinator Report - Maggie McCarty f. Sports Marketing Report - Jacqueline Jensen g. Phase V - Fulfillment & Call Summary - Ginny DeMas IX. Detailed Staff Reports X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Meeting Date/ location - March 24, 2008 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. February ]9, 2008 I. Call to Order - Chairman Henning The meeting was called to order by Chairman Tom Henning at ] :00 p.m. II. Pledge of Allegiance Pledge of Allegiance was recited. Ill. Roll Call A quorum was established. IV. Changes and Approval of Agenda Mr. Hill moved to approve the agenda. Second by Mr. Hendel. Carried unanimously 5-0. V. Approval of TDC Minutes 1. Regular Meeting January 28, 2008 Mr. Hendel moved to approve the minutes of the January 28, 2008 meeting. Second by Ms. Becker. Carried unanimously 5-0. VI. New Business None VII. Old Business 1. Holocaust Museum Interim Grant Report - Information Only Miriam Ross, Executive Director of the Holocaust Museum of Southwest Florida provided a brochure to the Council for review entitled "Holocaust Musewn of Southwest Florida Interim Grant Report - Collier County Tourist Development Council." She provided a summary of the "Boxcar Dedication" held on Sunday January 27,2008 at the Naples Depot which provided publicity not only for the event, but the Museum itself. The Council noted the importance of the Event recognizing and promoting tolerance for all cultures. She further noted that the Museum received a $] 00,000 matching Grant from the Tourist Development Council to be utilized for Advertising and Exhibits. In the next report she will provide a summary of the various advertising outlets. VIII. Staff Report Presentations 1. Section I a. Paradise Advertising - Cedar Hames Trent Ryan of Paradise Marketing provided a PowerPoint presentation outlining a monthly review of advertising and marketing efforts. b. Klages Research Report - Walter Klages 2 February] 9,2008 Walter Klages of Research Data Services, Inc. provided a PowerPoint presentation on the "January 2008 Visitor Profile". The report provided a one page summary as requested by the Council last meeting. A summary will be part of the report from hereon. Jack Wert, Tourist Director provided an update on a question from the Tourist Development Council/Board of County Commissioners February] 9,2008 Workshop noting that on Page 4 of5 ofMr. Klages report, most ofthe persons arriving by plane obtain a rental car. It was noted that there is a possible difference in rates charged for rental cars between the Rental Car Agencies at Southwest Regional Airport and Naples Airport. Mr. Olesky arrived at 1:18 PM 2. Section II The following reports were presented by Staff: a. Director's Report - Jack Wert b. Search Engine Report - Jack Wert c. Sales Manager Report - Niccole Haschak d. P.R. Manager Report - Jonell Modys It was noted that there is a new Beach Condition Reporting Program involving signage up and down the coast based on information provided twice daily by Rangers and Beach Maintenance Staff. The information is uploaded to the internet and available at the www.mote.orglbeachesorbytelephoneat ]-94]- BEACHES (]-94]-232-2437). It was noted that the site should be linked Council website. Jack Wert provided a brief summary of the Lee County Tourist Development Council Red Tide Study. e. Film Coordinator Report - Maggie McCarty f. Sports Marketing Report - Ralph Pryor g. Phase V - Fulfillment & Call Summary - Ginny Demas IX. Detailed Staff Reports See attached reports submitted by Staff. X. Announcements None 3 February 19, 2008 XI. Audience Input & Discussion None XII. Council Discussion None XIII. Next Meeting Date/Location The next meeting will be on March 24, 2008 - Collier County Government Center, Administration Bldg. F, 3'd Floor. There being no further business for the good of the County, the meeting was adjourned by order of the chair at 1:48 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Commissioner Tom Henning, Chairman These minutes approved by the Board/Committee on as presented or as amended 4