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Agenda 03/10/2026 Item #16M 6 (The Chair to execute the agreement for Request for Proposal (“RFP”) 25-8341, “Tourism Marketing & Promotion,” to Paradise Advertising and Marketing, Inc.)3/10/2026 Item # 16.M.6 ID# 2026-S13 Executive Summary Recommendation to approve and authorize the Chair to execute the agreement for Request for Proposal ("RFP") 25- 8341, "Tourism Marketing & Promotion," to Paradise Advertising and Marketing, Inc., with an effective date of March 30, 2026, and make a finding that this action promotes tourism. OBJECTIVE: To provide continuing advertising, promotion, and marketing services that promote Collier County as a luxury domestic, national, and international global vacation destination of choice. CONSIDERATIONS: On May 28, 2025, the Procurement Services Division released RFP No. 25-8341, Tourism Marketing & Promotions. The County received 12 proposals by the July 21, 2025, submission deadline. Procurement staff reviewed the proposals, and all were deemed responsive and responsible, with 11 having minor irregularities. A selection committee met on October 27, 2025, evaluated the proposals, and established a final recommended ranking. Each selection committee member independently reviewed the proposals and shared their evaluative comments at the selection committee meeting. After reviewing the proposals and deliberation, the committee ranked the proposals as seen below: Name of Firm Final Ranking Paradise Advertising & Marketing, Inc. 1 Aqua Marketing & Communications, Inc. 2 GoSeeTell Network, Inc. dba Sparkloft Media 3 Intermark Group, Inc. 4 Cenergy Studios, LLC dba FourthIdea 5 True Media, LLC 6 Spark Strategy Media Group, LLC 7 Gannett Media Solutions 8 Bluewater Media, LLC 9 Linnihan Foy Advertising, LLC 10 Legacy III, LLC dba Legacy III Media 11 YaniPaints, LLC dba YKMD 12 Based on the selection committee's ranking, staff is recommending that the RFP be awarded to Paradise Advertising & Marketing, Inc. ("Paradise"). Selection Committee unanimously accepted the proposed items of the contract as follows: • The contract is for a term of three (3) years, with two (2) additional one (1) year renewal options. • The marketing and advertising flat service fee is ten (10) percent of the Board approved annual Tourism Division budget for marketing and advertising. • A $175 flat hourly rate will apply to all creative functions not covered by the service fee and each project will be estimated and pre -approved. 3/10/2026 Item # 16.M.6 ID# 2026-S13 • In the initial term and in subsequent years of this agreement, Paradise will invoice for time and material services on all media and production projects at net with no markup. • In the initial term and in subsequent years of this agreement, Paradise will invoice the County monthly for a fixed service fee in twelve (12) equal installments of ten (10) percent of the Board approved annual Tourism Division budget for marketing, promotion and advertising. • Established in 2002, this firm has performed work in Collier County for 23 years. In all respects, the firm is reputable with a good work history. Fees in the new contract are consistent with the current contract and are set at 10% of the advertising budget. During the time frame of the selection committee process, the submitted budget for advertising for FY26 was set at $6,000,000. Therefore, the fee for services was set at $600,000 in that budget. At the Board of County Commissioners meeting on September 23, 2025, an additional $5,000,000 was allocated to the Tourism Division for marketing and promotional activities. That amount was to include expenses and the agency fee of 10%. (Agenda Item I I.D) Division and finance staff allocated a total of $4,885,000 to the advertising firm to include the fee and costs. The additional $115,000 dollars was allocated to the division budget for group meetings. This item is consistent with the Collier County Strategic Plan in the Quality of Life Focus Area, with the objective to promote Collier County as an exceptional tourism destination. The current contract with Paradise Advertising & Marketing, Inc. (#20-7775, Agenda Item I LF) was amended on July 26, 2023, when the initial three-year term of the contract ended, September 30, 2023, and the first renewal option commenced on October 1, 2023, reflecting an hourly price increase from $150 - $175 per hour. The increase was analyzed, and the justification presented was acceptable. All other Terms and Conditions of the Agreement remain in place. The new contract reflects the current Contract and Amendment currently in place. ADVISORY COMMITTEE: This item was approved by the Tourist Development Council on February 20, 2026, with a vote of 8-0. This item is consistent with the Collier County strategic plan objectives of promoting Collier County as an exceptional tourism destination. FISCAL IMPACT: Funding for marketing services is included in the amended Tourism Division budget, Fund 1101 Tourism Promotion, for Fiscal Year 2026. The annual funding allocations will be subject to BCC approval of the Tourism Division's annual budget. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this action. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. — CMG RECOMMENDATION(S): Recommendation to approve and authorize the Chair to execute the agreement for Request for Proposal ("RFP") 25-8341, "Tourism Marketing & Promotion," to Paradise Advertising and Marketing, Inc., with an effective date of March 30, 2026, and make a finding that this action promotes tourism. PREPARED BY: Sandra Rios, Public Relations and Communications Manager, Tourism Division, Collier County. ATTACHMENTS: 25-8341 Paradise Contract VS 25-8341 Paradise Advertising & Marketing Inc. Proposal Compressed 25-8341 Solicitation 3/10/2026 Item # 16.M.6 ID# 2026-513 25-8341 Paradise COI exp010127 25-8341 Final Ranking 25-8341 NORA FIXED FEE PROFESSIONAL SERVICE AGREEMENT # 25-8341 TOURISM MARKETING AND PROMOTION for THIS AGREEMENT, made and entered into on this day of , 20 , by and between Paradise Advertising & Marketing, INC. authorized to do business in the State of Florida, whose business address is 5999 Central Avenue, Suite 302. St. Petersburg, FL 33710 (the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County"): WITNESSETH: 1. The Agreement shall be fora three ( 3 )year period, commencing ❑■ upon the date of Board approval; of ❑ and terminating on three ( 3 ) year(s) from that date or until all outstanding Purchase Order(s) issued prior to the expiration of the Agreement period have been completed or terminated. The County may, at its discretion and with the consent of the Contractor, renew the Agreement under all of the terms and conditions contained in this Agreement for two ( z ) additional one ( 1 ) year(s) periods. The County shall give the Contractor written notice of the County's intention to renew the Agreement term prior to the end of the Agreement term then in effect. The County Manager, or the County Manager's designee, may extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred and eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term prior to the end of the Agreement term then in effect. 2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work upon issuance of a ❑� Purchase Order ❑ "'^+;^^ +^ or^^^^,, ❑ "`�g��. 3. STATEMENT OF WORK. The Contractor shall provide services in accordance Bid with the terms and conditions of ❑■ Request for Proposal (RFP) ❑ '��+� B) ❑ Other( RFP ) # 25-8341 including all Attachment(s), Exhibit(s) and Addenda and the Contractor's proposal referred to herein and made an integral part of this Agreement. ❑■ The Contractor shall also provide services in accordance with Exhibit A — Scope of Services attached hereto. Page 1 of 16 Fixed Price Professional Service Agreement [2025_ver.2] GAO 3.1 This Agreement contains the entire understanding between the parties and any modifications to this Agreement shall be mutually agreed upon in writing by the Parties, in compliance with the County's Procurement Ordinance, as amended, and Procurement Procedures in effect at the time such services are authorized. 3.2 The execution of this Agreement shall not be a commitment to the Contractor to order any minimum or maximum amount. The County shall order items/services as required but makes no guarantee as to the quantity, number, type or distribution of items/services that will be ordered or required by this Agreement. 4. THE AGREEMENT SUM. The County shall pay the Contractor for the performance of this Agreement based on Exhibit B= Fee Schedule, attached hereto and the price methodology as defined in Section 4.1. Payment will be made upon receipt of a proper invoice and upon approval by the County's Contract Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla. Stats., otherwise known as the "Local Government Prompt Payment Act". 4.1 Price Methodology (as selected below): 0 Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks are transferred from the County to the contractor; and, as a business practice there are no hourly or material invoices presented, rather, the contractor must perform to the satisfaction of the County's project manager before payment for the fixed price contract is authorized. ■❑ Time and Materials: The County agrees to pay the contractor for the amount of labor time spent by the contractor's employees and subcontractors to perform the work (number of hours times hourly rate), and for materials and equipment used in the project (cost of materials plus the contractor's markup). This methodology is generally used in projects in which it is not possible to accurately estimate the size of the project, or when it is expected that the project requirements would most likely change. As a general business practice, these contracts include back-up documentation of costs; invoices would include number of hours worked and billing rate by position (and company (or subcontractor) timekeeping or payroll records), material or equipment invoices, and other reimbursable documentation for the project. NMI 4.2 Any County agency may obtain services under this Agreement, provided sufficient funds are included in their budget(s). Page 2 of 16 Fixed Price Professional Service Agreement [2025_ver.2] 4.3 Payments will be made for services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of the Agreement. Any untimely submission of invoices beyond the specified deadline period is subject to non-payment under the legal doctrine of "laches" as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this Agreement. 4.4 The County, or any duly authorized agents or representatives of the County, shall have the right to conduct an audit of Contractor's books and records to verify the accuracy of the Contractor's claim with respect to Contractor's costs associated with any Payment Application, Change Order, or Work Directive Change. 4.5 0 Travel and Reimbursable Expenses: Travel and Reimbursable Expenses must be approved in advance in writing by the County. Travel expenses shall be reimbursed as per Section 112.061 Fla. Stats. Reimbursements shall be at the following rates: Milea a $0.44.5 er mile Breakfast $6.00 Lunch $11.00 Dinner $19.00 Airfare Actual ticket cost limited to tourist class fare or coach Rental car Actual rental cost limited to standard -size vehicles compact or Lodging Actual cost of lodging at single occupancy rate with a cap of no more than $150.00 per night Parking Actual cost of parking Taxi or Airport Limousine Actual cost of either taxi or airport limousine Reimbursable items other than travel expenses shall be limited to the following: telephone long-distance charges, fax charges, photocopying charges and postage. Reimbursable items will be paid only after Contractor has provided all receipts. Contractor shall be responsible for all other costs and expenses associated with activities and solicitations undertaken pursuant to this Agreement. 5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes associated with the Work or portions thereof, which are applicable during the performance of the Work. Collier County, Florida as a political subdivision of the State of Florida, is exempt from the payment of Florida sales tax to its vendors under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531 C. Page 3 of 16 Fixed Price Professional Service Agreement [2025_ver.2] GAS 6. NOTICES. All notices from the County to the Contractor shall be deemed duly served if mailed or emailed to the Contractor at the following: Company Name: Paradise Advertising & Marketing, INC. Address: 5999 Central Avenue, Suite 302. St. Petersburg, FL 33710 Authorized Agent: Barbara Karasek Attention Name & Title: Chief Marketing Officer & Co -Owner Telephones 904-899-2845 E-Mail(s): bkarasek@paradiseadv.com All Notices from the Contractor to the County shall be deemed duly served if mailed or emailed to the County to: Board of County Commissioners for Collier County, Florida Division Name: Division Director: Address: Administrative Agent/PM: Telephone: E-Mail(s): Tourism Jay Tusa 2660 Horseshoe Dr. N #105 Naples, FL 34104 Sandra Rios 239-252-2379 sandra.rios@collier.gov The Contractor and the County may change the above mailing address at any time upon giving the other party written notification. All notices under this Agreement must be in writing. 7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating a partnership between the County and the Contractor or to constitute the Contractor as an agent of the County. 8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits necessary for the prosecution of the Work shall be obtained by the Contractor. The County will not be obligated to pay for any permits obtained by Subcontractors. Payment for all such permits issued by the County shall be processed internally by the County. All non -County permits necessary for the prosecution of the Work shall be procured and paid for by the Contractor. The Contractor shall also be solely responsible for payment of any and all taxes levied on the Contractor. In addition, the Contractor shall comply with all rules, regulations and laws of Collier County, the State of Florida, or the U. S. Government now in force or hereafter adopted. The Contractor agrees to comply with all laws governing the responsibility of an employer with respect to persons employed by the Contractor. Page 4 of 16 Fixed Price Professional Service Agreement [2025_ver.2] 9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to use in any manner whatsoever, County facilities for any improper, immoral or offensive purpose, or for any purpose in violation of any federal, state, county or municipal ordinance, rule, order or regulation, or of any governmental rule or regulation now in effect or hereafter enacted or adopted. In the event of such violation by the Contractor or if the County or its authorized representative shall deem any conduct on the part of the Contractor to be objectionable or improper, the County shall have the right to suspend the Agreement of the Contractor. Should the Contractor fail to correct any such violation, conduct, or practice to the satisfaction of the County within twenty-four (24) hours after receiving notice of such violation, conduct, or practice, such suspension to continue until the violation is cured. The Contractor further agrees not to commence operation during the suspension period until the violation has been corrected to the satisfaction of the County. 10. TERMINATION. Should the Contractor be found to have failed to perform his services in a manner satisfactory to the County as per this Agreement, the County may terminate said Agreement for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be the sole judge of non-performance. In the event that the County terminates this Agreement, Contractor's recovery against the County shall be limited to that portion of the Agreement Amount earned through the date of termination. The Contractor shall not be entitled to any other or further recovery against the County, including, but not limited to, any damages or any anticipated profit on portions of the services not performed. 11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as to race, sex, color, creed or national origin or any other class protected by federal or Florida law. 12. INSURANCE. The Contractor shall provide insurance as follows: A. ❑� Commercial General Liability: Coverage shall have minimum limits of $ �,000,000 Per Occurrence, $ 2,000,000 Liability and Property Damage Liability. The aggregate for Bodily Injury General Aggregate Limit shall be endorsed to apply per project. This shall include Independent Contractors; Products and Completed Premises and Operations; Operations and Contractual mrrram • _ - - - - - - -- - C. 0■ Workers' Compensation: Insurance covering all employees meeting Statutory Limits in compliance with the applicable state and federal laws. Page 5 of 16 Fixed Price Professional Service Agreement [2025_ver.2] GP��: The coverage $ �oo,000 must include Employers' Liability with a minimum limit of for each accident. D. 0 Professional Liability: Shall be maintained by the Contractor to ensure its legal liability for claims arising out of the performance of professional services under this Agreement. Contractor waives its right of recovery against County as to any claims under this insurance. Such insurance shall have limits of not less than $ �,000,000 each claim and aggregate. � ,� _ - - �; _ - - Special Requirements: Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR, Collier County Government shall be listed as the Certificate Holder and included as an "Additional Insured" on the Insurance Certificate for Commercial General Liability where required. This insurance shall be primary and non-contributory with respect to any other insurance maintained by, or available for the benefit of, the Additional Insured and the Contractor's policy shall be endorsed accordingly. Current, valid insurance policies meeting the requirement herein identified shall be maintained by Contractor during the duration of this Agreement. The Contractor shall provide County with certificates of insurance meeting the required insurance provisions. Renewal certificates shall be sent to the County thirty (30) days prior to any expiration date. Coverage afforded under the policies will not be canceled or allowed to expire until the greater of: thirty (30) days prior written notice, or in accordance with policy provisions. Contractor shall also notify County, in a like manner, within twenty-four (24) hours after receipt, of any notices of expiration, Page 6 of 16 Fixed Price Professional Service Agreement [2025_ver.2] GAS cancellation, non -renewal or material change in coverage or limits received by Contractor from its insurer, and nothing contained herein shall relieve Contractor of this requirement to provide notice. Contractor shall ensure that all subcontractors comply with the same insurance requirements that the Contractor is required to meet. 13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor shall defend, indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, whether resulting from any claimed breach of this Agreement by Contractor, any statutory or regulatory violations, or from personal injury, property damage, direct or consequential damages, or economic loss, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone employed or utilized by the Contractor in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 13.1 The duty to defend under this Article 13 is independent and separate from the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of the Contractor, County and any indemnified party. The duty to defend arises immediately upon presentation of a claim by any party and written notice of such claim being provided to Contractor. Contractor's obligation to indemnify and defend under this Article 13 will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against the County or an indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations. 14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on behalf %J the County by the Tourism Division 15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest and shall acquire no interest, either direct or indirect, which would conflict in any manner with the performance of services required hereunder. Contractor further represents that no persons having any such interest shall be employed to perform those services. 16. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the following component parts, all of which are as fully a part of the Agreement as if herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), 0 Exhibit A Scope of Services, Exhibit B Fee Schedule, Exhibit C Affidavit Regarding Labor and Services 0 RFP/ ❑ 4 ❑ QtheF (RFP ) #25-8341 including Exhibits, Attachments and Page 7 of 16 Fixed Price Professional Service Agreement [2025 ver.21 CqQ 17. APPLICABILITY. Sections corresponding to any checked box (m) will expressly apply to the terms of this Agreement. 18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the parties herein that this Agreement is subject to appropriation by the Board of County Commissioners. 19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as amended, and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and/or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any Agreement held by the individual and/or firm for cause. 20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the Contractor is formally acknowledging without exception or stipulation that it agrees to comply, at its own expense, with all federal, state and local laws, codes, statutes, ordinances, rules, regulations and requirements applicable to this Agreement, including but not limited to those dealing with the Immigration Reform and Control Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either may be amended, as well as the requirements set forth in Florida Statue, §448.095; taxation, workers' compensation, equal employment and safety including, but not limited to, the Trench Safety Act, Chapter 553, Florida Statutes, and the Florida Public Records Law Chapter 119, if applicable, including specifically those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated as follows: IT IS THE CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS CONTRACT. IF THE CONTRACTOR HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA STATUTES, IT SHOULD CONTACT THE CUSTODIAN OF PUBLIC RECORDS AT: Division of Communications, Government and Public Affairs 3299 Tamiami Trail East, Suite 102 Naples, FL 34112=5746 Telephone: (239) 252-8999 Email: PublicRecordRea uest(ftolliercountyfl.gov Fixed Price Professional Service Agreement (`� q0 The Contractor must specifically comply with the Florida Public Records Law to: 1. Keep and maintain public records required by the public agency to perform the service. 2. Upon request from the public agency's custodian of public records, provide the public agency with a copy of the requested records or allow the records to be inspected or copied within a reasonable time at a cost that does not exceed the cost provided in this chapter or as otherwise provided by law. 3. Ensure that public records that are exempt or confidential and exempt from public records disclosure requirements are not disclosed except as authorized by law for the duration of the contract term and following completion of the contract if the Contractor does not transfer the records to the public agency. 4. Upon completion of the contract, transfer, at no cost, to the public agency all public records in possession of the Contractor or keep and maintain public records required by the public agency to perform the service. If the Contractor transfers all public records to the public agency upon completion of the contract, the Contractor shall destroy any duplicate public records that are exempt or confidential and exempt from public records disclosure requirements. If the Contractor keeps and maintains public records upon completion of the contract, the Contractor shall meet all applicable requirements for retaining public records. All records stored electronically must be provided to the public agency, upon request from the public agency's custodian of public records, in a format that is compatible with the information technology systems of the public agency. If Contractor observes that the Contract Documents are at variance therewith, it shall promptly notify the County in writing. Failure by the Contractor to comply with the laws referenced herein shall constitute a breach of this Agreement and the County shall have the discretion to unilaterally terminate this Agreement immediately. 21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County encourages and agrees to the successful Contractor extending the pricing, terms and conditions of this solicitation or resultant Agreement to other governmental entities at the discretion of the successful Contractor. 22. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or otherwise unenforceable, in whole or in part, the remaining portion of this Agreement shall remain in effect. 23. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to this Agreement in compliance with the Procurement Ordinance, as amended, and Procurement Procedures. Page 9 of 16 Fixed Price Professional Service Agreement [2025_ver.2] CqQ 24. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted by this Agreement to resolve disputes between the parties, the parties shall make a good faith effort to resolve any such disputes by negotiation. The negotiation shall be attended by representatives of Contractor with full decision -making authority and by County's staff person who would make the presentation of any settlement reached during negotiations to County for approval. Failing resolution, and prior to the commencement of depositions in any litigation between the parties arising out of this Agreement, the parties shall attempt to resolve the dispute through Mediation before an agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation shall be attended by representatives of Contractor with full decision -making authority and by County's staff person who would make the presentation of any settlement reached at mediation to County's board for approval. Should either party fail to submit to mediation as required hereunder, the other party may obtain a court order requiring mediation under section 44.102, Fla. Stat. 25. VENUE. Any suit or action brought by either party to this Agreement against the other party relating to or arising out of this Agreement must be brought in the appropriate federal or state courts in Collier County, Florida, which courts have sole and exclusive jurisdiction on all such matters. � AGREEMENT STAFFING. The Contractor's personnel and management to be utilized for this Agreement shall be knowledgeable in their areas of expertise. The County reserves the right to perform investigations as may be deemed necessary to ensure that competent persons will be utilized in the performance of the Agreement. The Contractor shall assign as many people as necessary to complete required services on a timely basis, and each person assigned shall be available for an amount of time adequate to meet required services. 27. ❑� ORDER OF PRECEDENCE. In the event of any conflict between or among the terms of any of the Contract Documents, the terms of solicitation the Contractor's Proposal, and/or the County's Board approved Executive Summary, the Contract Documents shall take precedence. Page 10 of 16 Fixed Price Professional Service Agreement [2025_ver.2] ��O I ■_a A jilij WWI .. - I - - - AL - AL AL -WA WA ■A ISO 28. IIIIIIIIIM ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without the prior consent in writing of the County. Any attempt to assign or otherwise transfer this Agreement, or any part herein, without the County's consent, shall be void. If Contractor does, with approval, assign this Agreement or any part thereof, it shall require that its assignee be bound to it and to assume toward Contractor all of the obligations and responsibilities that Contractor has assumed toward the County. 29. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as amended. Background checks are valid for five (5) years and the Contractor shall be responsible for all associated costs. If required, Contractor shall be responsible for the costs of providing background checks by the Collier County Facilities Management Division for all employees that shall provide services to the County under this Agreement. This may include, but not be limited to, checking federal, state and local law enforcement records, including a state and FBI fingerprint check, credit reports, education, residence and employment verifications and other related records. Contractor shall be required to maintain records on each employee and make them available to the County for at least four (4) years. All of Contractor's employees and subcontractors must wear Collier County Government Identification badges at all times while performing services on County facilities and properties. Contractor ID badges are valid for one (1) year from the date of issuance and can be renewed each year at no cost to the Contractor during the time period in which their background check is valid, as discussed below. All technicians shall have on their shirts the name of the contractor's business. The Contractor shall immediately notify the Collier County Facilities Management Division via e-mail(DL-FMOPS(c�colliercountyfl.gov) whenever an employee assigned to Collier County separates from their employment. This notification is critical to ensure the continued security of Collier County facilities and systems. Failure to notify within four (4) hours of separation may result in a deduction of $500 per incident. Collier County Sheriff's Office (CCSO) requires separate fingerprinting prior to work being performed in any of their locations. This will be coordinated upon award of the contract. If there are additional fees for this process, the Contractor is responsible for all costs. (Intentionally left blank -signature page to follow) Page 11 of 16 Fixed Price Professional Service Agreement [2025_ver.2] IN WITNESS WHEREOF, the parties hereto, by an authorized person or agent, have executed this Agreement on the date and year first written above. ATTEST: Crystal K. Kinzel, Clerk of the Circuit Court and Comptroller By: Dated: (SEAL) Contractor's Witnesses: C is First Witness is Second vvitness �.sdr, � Ije.r'er� TType/print witness nameT roved as to Form and Legality: County Attorney Print Name BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: Dan Kowal Chair Paradise Advertising &Marketing, INC. Contractor By: Wage 12 of 16 rint signature and t Fixed Price Professional Service Agreement [2025_ver.2] cno Exhibit A Scope of Services ❑■ following this page (containing 3 page/s) ❑ this ext is not applicable Page 13 of 16 Fixed Price Professional Service Agreement [2025_ver.2] Exhibit A — Scope of Services #254041 "Tourism Marketing and Promotions" 1. Scone and Responsibilities The County is seeking afull-service advertising, promotion, marketing and digital firm with extensive experience in marketing tourism destinations in various local, regional, national and international target markets. The firm should have extensive expertise in domestic and international advertising, social media and digital marketing and in strategic planning and implementation of annual marketing plans and promotional programs and events. While the fum will be acting in an independent contractor role, the County may: • Provide a temporary workspace, access to telephone and Internet service if needed while on County property at County's expense. • Pre -approve any advertising, production, media, and travel expenditures created or distributed by the successful firm. • Reimburse pre -approved travel expenses related to executing the marketing plan elements or production of advertising or promotional materials as outlined in Fla. Stat. Section 125.0104 and County Resolution 200640. The firm will be responsible for providing (this list is not exhaustive and is intended to be illustrative in nature) the following: • An annual marketing plan and aIn" ger-term strategic plan. • An advertising campaign which will allow for the broadest possible exposure into international and domestic markets within the available budget maximizing the usage of cooperative advertising and identifying promotional and value-added opportunities. • Develop, nurture, and promote targeted consumers, meeting planners, trade professionals, and sports event organizers. • Be knowledgeable of and provide extensive industry research models for use in targeting strategic audiences and determine and report return on investment of all campaigns and activities. • Explore and provide possible joint -advertising programs which would match the CVB with travel -related and non- travel advertisers, e.g., airlines, auto rental centers, credit card companies, luggage companies, suntan product manufacturers, etc., as well as regional and statewide promotions with other destination marketing organizations. • Provide advertising, marketing, and promotional services that promote Collier County as a luxury tourist destination worldwide. • Provide measures, proof -of -performance, and results for all campaigns. • Prepare and present monthly reports for presentation at the Tourist Development Council (TDC) meetings and, when necessary, the Board of County Commissioners meetings. • Manage paid social media content calendars, postings, and content generation for a variety of platforms, including Facebook, Instagram, LinkedIn, Pinterest, and YouTube. Work collaboratively with the Public Relations team to create synergies with organic social media and paid social media content and campaigns. • Manage and monitor social media channels during emergency situations as outlined in the CVB's Crisis Communications plan. Page 1 of 3 Exhibit A —Scope of Services CAO • Provide a "lead" contact person/project manager to the County; an individual who shall serve as a first point of contact between the County and the firm. The Collier County Tourism Director or designee, at their sole discretion, shall approve the appointment of the "lead" contact person/ project manager. • Assist with general analytical and web support functions, personalization, Search Engine Optimization (SEO), content generation, and Application Programming Interfaces (API). The firm, and all of its agents and subcontractors, are expected to comply with Fla. Stat. Section 125.0104 and the County's Ordinance 92-60 as amended and County Resolution 200640. 2. Marketing and Advertisine Flat Service Fee For marketing and advertising services in paid media and production, the County will pay an agreed -upon annual fixed service fee in twelve monthly installments in lieu of media commissions and markup on outside vendor services. This fee will be a percentage of the total annual Collier County Board -approved destination marketing budget, comprised of paid media, creative services, production of all media and collateral materials, photography, and video production. This fixed service fee will include account management service time, senior management, media research, media buying and verifying, accounting, administrative, and other internal operating costs. Should additional staffing needs arise, the request will be considered on a case -by -case basis and, only with pre -approval, be implemented. No markup will be applicable for vendor or subcontracted services, tools, paid media, social, or digital media. 3. Professional Fees/Creative Work- Optional Work- Optional Services Optional Services includes any other related professional services (other than the Marketing and Advertising Flat Service Fee), for marketing and promotional creative design, advertising, production, photography, online and social media production and creative design, copywriting, direct mail development, audiovisual production services, marketing research, social media creative and supervision and promotional publicity. and included in the final agreement. The firm will provide quotes for pre -approval and invoices, and proof of performance for each of these services/projects, which will include: • A project quote estimate that includes the number of hours by each position (hourly rate) the extended total, and any anticipated subcontractor hours and rates, travel, and miscellaneous charges such as expenses relating to "photo shoots," wardrobe, television or radio ads, special printing or service charges, etc. at no additional mark-up or surcharges fees (at cost amounts). • The firm's invoice that matches the approved estimate and includes the number of hours by each position (with their hourly rate) and the extended total for payment and "at cost" invoices. • Provide a copy of the advertising, promotional and marketing information or documentation of paid media delivered such as affidavits and/ or proof of performance. 4. General Requirements • Pay media and production invoices bills upon demand from suppliers with a full understanding that the firm will not be reimbursed until the service has been performed and/or the promotion/advertisement has appeared, and proof of performance has been supplied to and accepted by the County. • Prepare reports required by the County and submit said reports as requested, including formal monthly presentations to the Tourist Development Council (TDC) at the firm's expense. Establish and maintain a system of records, books, and accounts in a manner satisfactory to the County, which is consistent with and for the durations mandated by the affordability period. • The selected firm will keep adequate records and supporting documentation that concern or reflect its services. The records and documentation will be retained by the firm for a minimum of five (5) years from the date of termination of this agreement. • The County, or any duly authorized agents or representatives of the County, shall, free of charge, have the right to audit, inspect and copy all such records and documentation as often as they deem necessary during the period of this agreement and during the five ( year period noted above; provided however) such activity shall be conducted only during business hours. Page 2 of 3 Exhibit A —Scope of Services • The County understands a portion of this work may be subcontracted to meet expertise or timelines for the County. Similarly, the County reserves the right to contract/utilize other service providers during the term of this contract for similar advertising, promotional, or marketing materials or services. • Participate in certain meetings, discussions, project site visits, workshops and hearings, which pertain to the administration of the services being provided and report results to the Board at the firm's expense. • Obtain travel compensation for programs and events per Fla. Stat., Section 125.0104 and County Resolution 2006- 40. • Obtain project management software for ease of reviewing and signing estimates, reviewing and approving campaign materials, and providing feedback. • Obtain pre -approval on stock materials, including, but not limited to, stock photos, voice talent, models, clothing, etc. The firm must provide evidence of any restrictions, terms and conditions, or other considerations prior to use. • Charges for advertising and media placed by the firm on behalf of the CVB will be billed at the actual cost paid by the firm and shall not include any markup for the specified medium or media. • Charges for expertise talents and services needed to execute marketing, media, or production advertisement placed by the Firm on behalf of the CVB will be billed at the actual cost paid by the firm. • County will own all promotional, marketing, and advertising campaign materials, stock images, film, negatives, videos, and art. The County will retain ownership and the right to use any materials generated by the firm and any other CVB material generated by CVB personnel and may do so without the firm's consent or approval. The CVB acknowledges certain legal constraints require universal releases unless cost considerations become prohibitive (such as model releases, music, photographs, etc.) and retains sole right to use materials created for the CVB as it sees fit. Page 3 of 3 Exhibit A —Scope of Services CAO Exhibit B Fee Schedule following this page (pages Page 14 of 16 through I ) Fixed Price Professional Service Agreement [2025_ver.2] OAO Exhibit 13 - Fee Schedule #25-8341 "Tourism and Marketing Promotions" Item Projected Marketing & Advertising Annual Service Fee FY26 10% of the current total budget - $90,708.33 per month Professional Fees/Creative Work -Optional Services $175 per hour Projected reimbursable expenses not -to -exceed $1008,500.00 Annual fee structure for future fiscal years After the first year, a fixed monthly fee in twelve equal payments of ten ( 10%) of the then Board approved annual Tourism Division budget for marketing and advertising, including any budget amendments, will be paid. Page 1 of 1 Exhibit B -Fee Schedule Exhibit C Affidavit Regarding Labor and Services following this page Page 15 of 16 Fixed Price Professional Service Agreement [2025_ver.2] CAU AFFIDAVIT REGARDING LABOR AND SERVICES AND CONTRACTING WITH ENTITIES OF FOREIGN COUNTRIES OF CONCERN PROHIBITED Effective July 1, 2024, pursuant to § 787.06(13), Florida Statutes, when a contract is executed, renewed, or extended between a nongovernmental entity and a governmental entity, the nongovernmental entity must provide the governmental entity with an affidavit signed by an officer or a representative of the nongovernmental entity under penalty of peiju►y attesting that the nongovernmental entity does not use coercion for labor or services. Effective January 1, 2024, a governmental entity ►nay not accept a bid on, a proposal for, or a reply to, or enter into, a contract with aIt entity which would grant the entity access to an individual's personal identifying information unless the entity provides the government with an affidavit signed by an officer or representative under penalty of pe►Ju►y attesting that the entity does not meet any of the following criteria: (a) the entity is owned by the government of a foreign country of concern; (b) the government of a foreign country of concern has a controlling interest in the entity; or (c) the entity is organized under the laws of or has its principal place of business in a foreign country of concern. Effective July 1, 2025, when an entity extends or netnews a contract with a governmental entity winicln would g►•ant the entity access to an individual's personal identifying infornation, the entity must provide the governmental entity with an affidavit signed by an officer or representative of the entity under penalty of pe► jury attesting that the entity does not meet any of the criteria in paragraphs (2)(a)-(c), § 287.138, Florida Statutes. Nongovernmental Entity's Name: & —� %' Address: 9 Phone Number: ') s Authorized Representative's Name: Authorized Representative's Title: f �' Email Address: VJ < ara,*' It V . C6YV1 f, V72 me of uthorized R •esei tali ), as it. PP►•tzed representative attest under pens ty of perjury that V`f? i�i'rt►riemal Entity) does not: (1) use coercion for labor or services as defined in § 787.06, Flo►i tattites, and (2) the nongovernmental entity is not (a) owned by a government of a foreign country of concern, (b) that a foreign country of concern does not have a controlling interest in the entity, and (c) that the entity is not organized under the laws of or has its principal place of business in a foreign country of concern, all as prohibited under § 287.138, Florida Statutes. Under• penalty of perjury, I declare that I have read the foregoing Affidavit and that the facts stated in it are trueJOn (Signature of authorized representative) Date STATE OF COUNTY OF000 l Sworn to (o►• affirmed) and subscribed before me, by means of V45hysical presence or ❑ online notarization this day o 20.,•, by c,r6,rr. LEA Esc I Name of Affiant), who produced his Florida Driver's License as identification. ..�u1111Nri,. Description: ❑ following this page (pages ❑� this ext is not applicable Other Exhibit/Attachment through Page 16 of 16 Fixed Price Professional Service Agreement [2025_ver.2] 4 ;ALA Collier County County of Collier, FL Procurement Kenneth Kovensky, Executive Director 3299 Tamiami Trail, East Naples, FL 34112 [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion RESPONSE DEADLINE: July 21, 2025 at 3:00 pm Report Generated: Tuesday, July 22, 2025 Paradise Advertising & Marketing Inc. Response CONTACT INFORMATION Company: Paradise Advertising & Marketing Inc. Email: rwebb@paradiseadv.com Contact: Rudy Webb Address: 5999 Central Avenue Suite 302 St Petersburg, FL 33710 Phone: (727) 235-2445 Website: oaradiseadv.com Submission Date: Jul 21, 2025 10:40 AM (Eastern Time) [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion Addendum #1 Confirmed Jul 18, 2025 3:27 PM by Rudy Webb Addendum #2 Confirmed Jul 18, 2025 3:27 PM by Rudy Webb Addendum #3 Confirmed Jul 18, 2025 3:27 PM by Rudy Webb Addendum #4 Confirmed Jul 18, 2025 3:27 PM by Rudy Webb ADDENDA CONFIRMATION QUESTIONNAIRE 1. 1 certify that I have read, understood and agree to the terms in this solicitation, and that I am authorized to submit this response on behalf of my company.* Confirmed 2. ALL DOCUMENTS REQUIRING EXECUTION SHOULD BE EITHER BY WET SIGNATURES OR VERIFIABLE ELECTRONIC SIGNATURES. FAILURE TO PROVIDE THE APPLICABLE DOCUMENTS MAY DEEM YOU NON-RESPONSIVE/NON-RESPONSIBLE. Confirmed 3. Request for Proposal (RFP) Instructions Form* Request for Proposal (RFP) Instructions have been acknowledged and accepted. Confirmed [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Marketing and Promotion Page 2 [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion 4. Collier County Purchase Order Terms and Conditions.* Collier County Purchase Order Terms and Conditions have been acknowledged and accepted. Confirmed 5. Insurance Requirements* Vendor Acknowledges Insurance Requirement and is prepared to produce the required insurance certificate(s) within five (5) days of the County's issuance of a Notice of Recommended Award. Confirmed 6. Proposal Submittal* Please submit a proposal per Evaluation Criteria outlined in Solicitation. 25-8341_RFP= _Paradise_Response.pdf 7. County Required Forms VENDOR DECLARATION STATEMENT (FORM 1)* Form_1_ -Vendor_Declaration_-_Signed.pdf CONFLICT OF INTEREST AFFIDAVIT (FORM 2)* Form_2_-Conflict_of Interest_-_Signed.pdf IMMIGRATION AFFIDAVIT CERTIFICATION (FORM 3)* Form_3_=lmmigration_Affidavit= _Signed.pdf LOCAL VENDOR PREFERENCE (IF APPLICABLE FORM 4) Include a copy of the business tax receipt. Form_4_ -Local_Business_Status_-_Signed.pdf [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Marketing and Promotion Page 3 [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion REFERENCE QUESTIONNAIRE (IF APPLICABLE FORM 5) CCT_Reference_Form_Adam_Thomas.pdf CCT_Reference_Form_Angela_Westerfield.pdf CCT_Reference_Form_Gina_Gemberling.pdf CCT_Reference_Form_Julie_White.pdf CCT_Reference_Form_Michelle_Owens.pdf GRANT PROVISIONS (IF APPLICABLE FORM 6) All forms must be completed Form_6.png PROOF OF STATUS FROM DIVISION OF CORPORATIONS - FLORIDA DEPARTMENT OF STATE (SUNBIZ)** http://dos.myflorida.com/sunbiz/ should be attached with your submittal. 2025_Paradise_FL_Certificate_of Status_1-9-2025.pdf E-VERIFY - MEMORANDUM OF UNDERSTANDING* Vendor MUST be enrolled in the E-Verify - https://www.e-verifV.gov/ at the time of submission of the proposal/bid. E-Verify Memorandum of Understanding or Company Profile page should be attached with your submittal. Company —Profile E-Verify_2025.pdf W-9 FORM* 2025_W9_Paradise.pdf SIGNED ADDENDUMS (IF APPLICABLE) Addend um_#1= _Signed.pdf Addend um_#2= _Signed.pdf Amend ment_#3_Signed.pdf Addend um_#4_signed.pdf [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Marketing and Promotion Page 4 [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion MISCELLANEOUS DOCUMENTS No response submitted [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Marketing and Promotion Page 5 I - Aw P, ILI Ir fA b L r 116 Or 1. vow VA 166 IL 9N 44k -,Fr 1V j� L %9� �k4 JL P. d I .Ax I -flat IL ffill I I r f July 217 2025 a pwito-er for good Tab 1 Tab 2 Tab 3 i aioie oT Tab 4 Tab 5 Contents Tab 6 Tab 7 Cover Letter Certified Woman Owned Business Enterprise Business Plan Cost of Services to Collier County Experience and Capacity of the Firm Specialized Expertise of Our Team Local Vendor Preference Paradise apatnerforgood dl Alpo # i q6 s • Afop � 41 AMIN0rAM -'41& 4k jr • To the Collier County Tourist Development Council Selection Committee, Paradise is proud to submit our proposal to continue serving as your agency of record, building on a legacy of success while boldly charting the course ahead. Our partnership with the Paradise Coast has driven meaningful tourism growth, generated record -breaking results, and shaped one of Florida's most admired destination brands. But we believe what got us here isn't what will take us forward. We are the agency that brings together deep brand knowledge with disruptive innovation —continuously evolving our strategies, channels, and creative to meet new expectations and opportunities. Whether through award -winning storytelling, pivoting during hurricanes and pandemics, or launching breakthrough campaigns, Paradise has challenged the status quo and delivered measurable impact for Collier County for over two decades. The next chapter demands even more: deeper personalization, smarter automation, and always -on marketing rooted in data and efficiency. Our vision is bold. We will lead the Paradise Coast into the future through seamless integration of Al, dynamic content strategy, and the full -funnel digital journey. By leveraging first -party data, adaptive media, and cutting -edge tools, we'll create custom experiences that reach the right traveler with the right message —at the right time. With Paradise, you get the best of both worlds: a team that understands every nuance of the brand and community —and brings fresh thinking, new partnerships, and the digital firepower to move the needle for years to come. We are not just your agency. We are your innovation partner —ready to guide the Paradise Coast toward sustainable, smart, and elevated tourism growth for the future. VI ` V \ V I I V, I %./, :ontinued commitment, Barbara Karasek �MO (eff 8/15) & Co -Owner Rudy Webb President Paradi a pQzrtner for good Your Partner for Good. 110 U V in.rn cr i .. ,s L. t NAPLE • MARCO ISLAN EVERGLADES.. PARADISECOAST.COM t F + a r # r 4 RIr Paradise a r�e-c for good ++ I + + r 1'• r •� t• , '• 7 1{ f. 1 J 7 , I• r 1 J;a + •r r r L I I I �ti ' f• �r , y•. 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Is certified under the provisions of 287 and 295.187, Florida Statutes, for a period from: 07/OS1202 Pedro A] I en de 07/08/2027 Florida Department of Management Services FLORIDA DEPARTMENT OF MANAGEMENT SERVICES '' "• ' 4 �ia�•i•- * SUPPLIER DEVELOPMENT Office of Supplier Development 4050 Esplanade Way, Suite 380 Tallahassee, Florida 32399 850-487-0915 www.dms.myflarida.com/osd L I LIJ 0 m I — ant 6" Bus'o iness Plan Our Approach to )Four Business Our Approach: Strategic Planning With every client initiative, we begin with a defined strategic plan that is based on data, research, insights, and perfect messaging. Our strategists dissect the appropriate qualitative research to uncover our target's media consumption — all the way down to their most -used social platforms and favorite TV shows. Our approach is structured to understand how audiences live their lives. We learn about their wants, needs, and desires to find the one common attitudinal behavior that helps differentiate the brand from competitors. It's simple: we create lasting, positive impacts on destinations, businesses, and communities. We work closely with TDCs, CVl3s, VCBs, TDOs, TDAs, and County Commissioners daily, gaining deep insights into tourism funding, sustainability, and economic drivers. Using diverse expertise, we craft data -led strategies to attract visitors, boost yield, and enhance the traveler experience and community prosperity. This is what we do all day, every day. Solutions We Bring: • Brand -Centric Strategy: Strengthen branding and positioning • Consumer Insights: Data -driven audience segmentation to increase length of stay and visitor spend • Harmonized Trends: Integrate wellness, culture, history, culinary, and new relevant travel trends • Media & Creative Excellence: Targeted digital, video, print, and radio to drive conversions • Real -Time Measurement & R011: Live dashboards to track performance and KPIs • Future Demand Strategy: Fulfill all goals and objectives as outlined Paradi a pnr for good Our Approach: Strategic Planning (cont.) 01 Intelligence Briefs Creative Concepts • Identify opportunities • Intelligence briefing though intelligence: with our creative team markets, audiences, • Creative builds behaviors, interests, & concepts centered movements around brand • Create opportunity actions positioning, audience markets, & goals 03 Media Planning "After The Click" Go, Optimize, Report • Briefs presented for • Develop effective ATC • Ongoing: Optimize, media planning • Distribution strategy iterate, evolve • Plan built to be aligned • Identify/optimize • Reporting with KPIs and each landing pages • Pivot, proceed, repeat decision makers' • Related content • Look for opportunities journey • Establish tracking • Flexible planning • Negotiations Paradise I a p-�2rtner for good Our Approach: Brand Strategy PURPOSE: We start by uncovering your brand's purpose —the "why" behind your destination. This isn't manufactured; it's rooted in your DNA. A strong purpose gives your brand soul and emotionally connects with consumers. Like any product, destinations require authentic storytelling that inspires people to make your purpose part of their lives. STRATEGY: We then activate your purpose to reveal The Soul of Your Brand. Not a tagline or logo, the soul is the emotional essence of your destination —felt through its experiences, people, and energy. It's what makes Collier County uniquely Collier County. PLANNING: Our planning focuses on how best to communicate that soul across all channels with consistency and impact. Using our Audience First approach, we tap into insights that answer the " why" behind consumer behavior —guiding them from awareness to lifelong brand connection. EXECUTION: We immerse ourselves in your destination like a visitor would, enabling us to tell your story with real emotiona depth. From that perspective, we deliver compelling creative that moves people beyond features and into feeling. At every touchpoint, we'll help visitors embrace your destination as if they're already there —amplifying what you do best and shaping a powerful path forward. Paradi a pnr for good RVA Our Approach: Business Intelligence, Research, MarTech Research Partnerships We collaborate with client research partners to define goals, track performance, and make data -informed adjustments. We rely on research to guide strategy, uncover insights, and refine marketing efforts over time. Leveraging Existing Data & Consumer Insights We analyze prior media plans, campaign reports, and market research to better understand your target audience, behavior, and preferences. This also helps identify competitive advantages and emerging opportunities to inform planning. Conducting Additional Research We have a long relationship with leading research firm, Downs & St. Germain, as well as the ability to conduct supplementary research using tools like surveys, focus groups, and social listening. We tailor methods to the project to ensure relevant, actionable insights. Analytics & Performance Tools We use platforms like AiOpti, Zartico, Arrivalist, Tourism Economics, Datafy, Adara Impact, and Google Analytics to track KPIs website traffic, engagement, and conversions. We ensure proper setup and accurate data collection to optimize campaign performance. DESTINATIONS •,¢: INTERNATIONAL %.ADARA Skelf to MR1 SIMMONS TRAVEL,_ BILITYT" THE INTERSECTION OF TRAVEL AND ACCESSIBILITY EPSILON wheel world J.S. TRAVEL A 5 S O C I A T 1 D N ipR Placer.ai W 40 ft 0 aiopti DATA • MEDIA • MEASUREMENT Q ARRIVALIST 1_6n woods MTERNATIONAL I4% downs & st. germain e� � R E S E A R C H �fT T R A CO Expedia" 4; shrpa �r ZARTICO (C3) 100 LEAVE NO TRACE OUTDOOR INDUSTRY ASSOCIATION 11 CrowdR'Iff TOURISM Ib. ECONOM I C S AN OXFORD ECONOMICS COMPANY Paradise a gMrtoer for good Our Approach:, Creative Excellence All of us at Paradise are storytellers to the core. We destination has a unique narrative that extends bey product and assets. A destination isn't a spot on a r and astate-of-mind. And it's one that has the poten unforgettable chapter in the story of a visitor's life. Most decisions, especially those related to travel, a We consider emotional drivers as a prime directiv successful campaigns. We focus on making conne in what they want from the destination, both physic Our creative approach centers on building destinat outside -in using consumer insight and point of viev\ selling things to see and do. We focus on " why" pI interested in visiting a destination versus "what" they get there. By grounding our efforts in shared appealing to what is personal and important to peo lives, we create a visceral, emotional connection bE brands and the travelers with whom they want to cc n AL -- _ IL JL NIa �a z� f�! � � ; �'Ia�•� f±�4 4 � -r� r � a f � - * e ' �� ~ � i jp Y i+ .•-. } - Yam.+. - i:.-.. _r"'� a _ �,.'+ .. {.. w.` ± - _-, F. - _' _ * ' •w �" �`} _ .' .. WIL +r�r Our Approach:, Creative Excellence (cont.) Review & Refinement As creative components launch, all marketing disciplines review results in order to refine future campaign iterations. Campaign Deployment Final brand creative elements are developed and deployed. Client Approval Concepts presented for input, insight, and approval. NAPLES MARCO ISLAND EVERGLADESS. PARADISECOAST.COM Kick -Off Scrum A "scrum" with each business unit marketing discipline represented to define the challenge and create alignment for project direction. Creative Brief The team develops a creative brief to be approved by the client team. The brief serves as the as the blueprint to ensure creative development is on strategy. Concept Development Based on the brief, the creative team develops ideas and executions to bring the business unit idea and brand to life. This stage is highly conceptual and ethereal. ParadiapQzrtnerfor good Our Approach: Media Planning & Buying Guiding Principles: Qualified Visitors. Responsible Travelers. Higher Yield. At Paradise, we don't just buy media —we build strategies around real travelers. Our media approach is grounded in the guiding principles of attracting Qualified Visitors, promoting Responsible Travel, and delivering Higher Yield. We take an audience -first approach powered by our proprietary profiling platform, combining first-, second-, and third -party data with behavioral, transactional, and geolocation insights. This enables us to build rich, real -world audience profiles that go far beyond digital footprints, identifying not only who is most likely to convert —but when, how, and why. We are data -led, not data -driven. That means we use data to inform, not dictate. We analyze year -over -year and month -over -month tourism KPls, ROAS, attribution models, booking windows, comp sets, accommodation types, and creative performance by channel. We align media and creative planning to the customer journey and intent signals —ensuring every element is both strategically placed and emotionally resonant. Short- and long-term goals are co -developed with our client partners to ensure media plans are not only efficient, but also sustainable and scalable. Most importantly, we identify and unlock untapped audience segments —those overlooked by traditional targeting —and apply predictive modeling to find high -potential travelers before they're even in -market. Our precision targeting analyzes cross -channel behaviors to focus spend where it will truly move the needle. Ultimately, we target real people, not just anonymous impressions —creating omnichannel campaigns that are as intelligent as they are impactful, and as measurable as they are memorable. Streaming Television Digital Audio Podcast Advertising Out of Home Mobile Campaign Digital Banners Native Content Paid Social Media OTAs Travel Intender Media Last Minute Travel Apps Paid Search Paradise a pQzrtner for good Our Approach: Media Planning & Buying (cont.) Our Media Buying Approach - To gain a competitive buying advantage for our destination clients, Paradise is dedicated to leverage: 1. First -Party Data & Audience Targeting — Using traveler intent data, past visitation behavior, and psychographic segmentation to ensure precise media buys that reach high -value outdoor enthusiasts. 2. Programmatic & AI -Driven Buying — Employing Al optimization, real-time bidding, and dynamic creative to maximize ad efficiency and engagement. I Partnerships & Co -Op Strategies — Negotiating exclusive placements, leveraging travel media networks, and creating strategic co-op programs to stretch budgets further. 4. Seasonal & Behavioral Insights — Aligning media buys with peak travel windows, weather patterns, and booking behaviors to increase conversions. 5. Performance -Based Media Optimization — Constant analyzing of campaign performance, shifting spend to high -performing channels, ensuring maximum ROI. Added Value Opportunities Last year, Paradise provided 23% more media in added value for our clients. We endeavour to secure >20% each year for our clients. Below are current examples. $96,000 in added -value media inventory post -hurricane A national integrated campaign with influencers of "The Bachelor" - influencers used in the national ad campaign, "Five Days in Paradise" video series, online digital content, blogs, social media, PR interviews, and two visits to the destinations with family for content curation. • •ID 0. $150,500 in added -value ••ADARA First art data usage as well as a digital campaign tar targeting Dallas, Memphis, Chicago, Houston, St. Louis, Atlanta, and party g gg g p g competing markets Atlanta, Memphis, St. Louis, Oklahoma, City, Springfield, Indianapolis, Nashville, Tulsa. Value -add banners served to optimally performing markets during the campaign. .0 %,6 $41,547 value in added -value impressions aloptls DATA- MEDIA- MEASUREMENT A programmatic campaign targeting Milwaukee, Cincinnati, Columbus, Nashville, Charlotte, Denver, Dallas -Ft. Worth, with added value digital ads optimized for lookalike audiences and high potential audience and markets and highest performing creative. Paradi a pQzrtner for good Our IDetailedPlan of Approach: FY25/26 Marketing ■ Within the next section of our proposal, we outline the strategies and roadmap for the " work -in -progress" FY25/26 Naples, Marco Island, Everglades CVB Marketing Plan. Due to our existing partnership, we require no ramp -up or discovery time and are poised to implement the new plan as soon as it is finalized an approved. In addition, we continue to execute and optimize FY24/.'--,, 5 Marketing Plan to ensure seamless transition between plans. FrI A& a them--... s. 6.7 -�- - _INN & Irk P26 . V tub i�� . IQ Situational Analysis Florida's Paradise Coast Naples, Marco Island, and the E, the most desirable, aspirational coastal destinations in the reputation for pristine beaches, upscale experiences, excl While recent performance indicators show a slight softenii international visitation, it is important to recognize that ov( significantly above where they would be had the destinati growth patterns. The surge in post -pandemic travel prope record -setting tax collections, visitor spending, and brand strong foundation to build upon. The destination now has a unique opportunity to stabilize and compete more aggressively in a global travel market 1 Demand for leisure travel remains strong, with millions of travelers prioritizing wellness, sustainability, and immersivi experiences —areas where the Paradise Coast is naturally Looking ahead, the 2025-2026 marketing strategy is desi market dynamics and position the Paradise Coast for susti Through targeted market prioritization, emotionally engag renewed focus on cultural, ecological, and wellness exper well-equipped to protect its brand, grow overnight visitatior among the world's leading travel markets. F r. • ,� }rye ��;� r h� T � �� Data & Insights Driven strategies Summary of Opportunities The Paradise Coast is uniquely positioned to capitalize on key global and domestic travel trends by amplifying its reputation as an upscale, uncrowded, and experience -rich destination. To drive visitation and protect market share, the following opportunities will guide strategic marketing efforts in FY2026: Position the Paradise Coast as a leader in eco-luxury, adventure, wellness, and curated cultural experiences, aligning with growing traveler demand for authenticity, sustainability, and mental wellness. -)� Promote the Paradise Coast as a refined, crowd -free alternative to busy coastal markets and global hotspots, while capitalizing on the growing Destination Dupes trend. -+ Target affluent travelers who seek road trips and private aviation guests seeking flexible, accessible, and upscale getaway options. -+ Leverage AI -driven trip personalization tools and real-time digital engagement to meet traveler expectations for flexible planning and on -demand information. Strengthen group and meetings marketing by highlighting the Paradise Coast as the ideal destination for high -value incentive programs and corporate gatherings, where luxury, wellness, and authentic cultural experiences align with today's demand for immersive, purpose -driven events. Leverage emerging trends in hybrid events, personalization, and wellness by collaborating with the CVB's sales team to market the Paradise Coast as a forward -thinking meetings destination. Showcase its capacity to deliver cutting -edge, tech -enabled meetings alongside restorative leisure experiences. Leverage the growing demand for destination weddings by positioning the Paradise Coast as an elegant, customizable setting for multi -day celebrations. Emphasize the destination's blend of luxury, natural beauty, authentic local experiences, and wellness offerings. Advance sports tourism growth by targeting amateur and professional tournaments, training groups, and high -yield sports events that align with the destination's upscale positioning —while supporting destination -wide sports venues. Develop themed campaigns aligned with major cultural and global events to drive international and sports -related tourism, enhancing destination visibility among high -interest traveler groups. e.g., FIFA World Cup 26TM -+ Proactively monitor geopolitical shifts, climate concerns, and weather -related disruptions, adjusting domestic and international marketing strategies in real time. -+ Launch targeted campaigns to stimulate demand and protect occupancy rates as new lodging inventory comes online in late 2025 and 2026. -+ Expand international marketing to strategically selected growth markets, capitalizing on renewed global travel demand, while navigating market sensitivities. Parad i se i a ps�rtDer for good Marketing Objectives Florida's Paradise Coast enters FY26 with a strategic focus on driving sustainable, high -value visitation, rebuilding key markets, and positioning the destination as a leader in upscale, experience -driven travel. All objectives directly align with performance targets, market conditions, and evolving traveler expectations. 1. Increase Year -Round, High -Value Overnight Visitation a. Grow off-peak (summer/fall) overnight visitation. b. Maintain and expand peak season occupancy, with emphasis on high -spend, experience -seeking travelers. c. Offset new lodging supply impacts through demand generation. 2. Rebuild and Expand International Visitation a. Increase international overnight visitation by focusing on strategically identified markets within Canada, UK, and Germany. b. Re-establish global market presence with tailored, high -conversion campaigns. 3. Grow First -Time Visitor Market Share a. Increase first-time visitor rate by targeting emerging markets and crowd -averse luxury travelers through Destination Dupes positioning. 4. Strengthen Sales -Driven Market Segments a. Directly support CVB sales efforts to grow group/meetings, travel trade, weddings, and sports tourism by amplifying destination marketing, co -developing tailored sales tools, and elevating the Paradise Coast's profile as a premier choice for high -value, experience -driven events across these key segments. 5. Elevate Destination Perception Beyond Beaches a. Improve traveler perception of the region's ecological, cultural, and wellness offerings through visitor sentiment surveys and engagement data. 6. Align Market Strategy to Sentiment Realities a. Rebalance domestic investments as appropriate, based on current sentiment. b. Utilize real-time sentiment tracking to guide agile market prioritization. 7. Expand Digital Engagement & Conversion a. Grow website traffic with measurable increases in trip planning tool usage and booking referrals. b. Deploy AI -powered personalization to improve user experience and conversion rates. 8. Increase High -Net -Worth Visitation Through Private Access Channels a. Attract private aviation, yachting, and luxury drive -market travelers through targeted messaging and partnership activations. b. Raise awareness of seamless private access options via APF, RSW, MIA, and regional marinas. Paradise I a p_�2rtner fQr good Marketing Strategies Florida's Paradise Coast enters FY26 with a strategic focus on driving sustainable, high -value visitation, rebuilding key markets, and positioning the destination as a leader in upscale, experience -driven travel. All objectives directly align with performance targets, market conditions, and evolving traveler expectations. 1. Seasonal, Market -Driven Campaign Activation a. Align campaign timing to seasonal demand windows and market type (Established, Growth, Emerging). b. Hyper -focus advertising and marketing efforts in high -yield markets (Dallas, Atlanta, Midwest, in -state Florida) for off-peak visitation growth. c. Maintain refined, values -driven presence in established markets to capture high -spend, experience -seeking travelers. d. Rebuild international campaigns in Canada, UK, and Germany, emphasizing shoulder seasons and winter escapes. 2. Brand Evolution: Paradise in Every Sense a. Position the Paradise Coast as an exclusive, uncrowded alternative to overcrowded hotspots, capitalizing on the Destination Dupes trend. b. Tell a deeper destination story beyond beaches, spotlighting ecological diversity, culture, wellness, and hidden gems. c. Reinforce the region's exclusivity, privacy, and personalized experiences to meet luxury traveler expectations. 3. Digital Innovation & AI -Powered Personalization a. Launch AI -driven trip planning tools and real-time digital content personalization. b. Leverage first -party data, retargeting, and conversion -optimized landing pages to drive visitor engagement and bookings. c. Ensure the digital ecosystem aligns with modern traveler demands for flexibility, convenience, and tailored experiences. 4. Sales -Integrated Marketing Strategy: Groups, Meetings, Travel Trade, Sports, Weddings a. Align marketing with CVB sales efforts to drive high -value bookings across groups, meetings, weddings, sports, and travel trade. b. Develop co -branded campaigns and sales tools that highlight the destination's luxury, privacy, wellness, and cultural appeal. c. Leverage trends like hybrid meetings, immersive weddings, and bleisure to craft compelling, segment -specific messaging. d. Elevate presence through targeted 13213 marketing, trade media, hosted events, and sports venue promotion to boost multi -day visitation and expand partner engagement. Paradise I a p_�2rtner for good Marketing Strategies (cont.) 5. Public Relations (LHG), Influencer Marketing, &Content Amplification a. Host high -impact press trips showcasing eco-luxury, cultural richness, and wellness experiences. b. Partner with influencers aligned to authenticity, sustainability, and exclusivity values. c. Produce short -form video and social content that balances aspirational imagery with authentic, experience -driven storytelling. 6. HNW &Private Access Market Integration a. Collaborate with private jet providers, yacht concierge services, and luxury travel advisors. b. Promote access via Naples Airport (APF), RSW, MIA, and area marinas in targeted messaging and digital content. c. Offer exclusive itineraries and experiences curated for high -net -worth travelers seeking privacy and personalized service. 7. Develop a Co-op Program for Partners to Leverage CVB Sales, Advertising, and Marketing Efforts a. Create a structured co-op program that enables partners such as hotels, resorts, attractions, restaurants, galleries, etc. to collaboratively amplify both leisure and sales initiatives. This program will offer partners the opportunity to align with the CVB's campaigns through shared advertising, bundled promotions, collaborative content, and 13213 marketing —extending collective reach, enhancing market impact, and ensuring unified messaging across consumer and trade audiences. 8. Real -Time Market Monitoring &Crisis Preparedness a. Utilize sentiment tracking, market research, and competitive analysis to guide agile marketing adjustments. b. Refine international and domestic strategies based on evolving conditions. c. Maintain crisis communication protocols to manage weather events, reputational risks, or market disruptions. Paradise I a p_�2rtner for good 0 Additional Exclusive Campaign 40 40 Opportunities in Partnership with iHeartMedia (only available from Paradise Advertising & Marketing) Paradise qw a p rtner for good Heart Media # — Ad- 07 da l w r w t dl� 4w AdL— AELE - MARL O ISLAND ESTER LADES. PARAG I#lC4;A57.C*M lopo- mop Paradise a p r aer for good VA AT 10 NA t PARADISE Para ise Day & Beyond: Alexa Skill Activations Paradise Pledge Voice Activation lasers can say. "AIe a, I vwan# to take the Paradise Pledge," Paradise Moments Users 8s , "AIexa, vv hays my Parad]Se Uement today?" Paradise Coast Insider Ale a shares trivia, and must -see spots on Florida's Paradise Coast Paradise Playlist Integration Alexa -.an play a curate d "Paradise PIay] ist" Paradise Darr Sweepstakes r:nhy AIexa can guide users through enteOng the tfip giveaway. Lire Remotes Partner with local radio stations for on -location br adca is from the Paradise Zones. DJs can Frost live giveaways, play the Paradise Playlist, and interview attendees about what paradise means to therm. EVERGLADES.. PARAD 15ECOAFMC0H Paradise a pear_ for good In Market Activation Pop up Paradise Zones. Branded "paradise" pop-up lounges in high -traffic public spaces- Offer free treats, photo ops, and as Paradise Pledge stations. Lire Fermate Partner with local radio stations for ors-bcation broadcasts from the Paradise Zones. Paradise Street Teams Deploy street teams to surprise and dellght people in high traffic areas with small "paradise moments". Stakeholder Hospitality Celebrate Paradise with key stakeholders such as weeti rig planners, tour operators, and luxury travel advisors. Personalized notes from the CVB attached. Paradise Boxed Artisan chocolates, tropicai fruit preserves, locally roasted coffee, and a small bottle of Florida citrus liqueur - Plant Paradise A mini tropical plant, Ak personalized note from the CVB is attached - Taste of Paradise Events in key cities to recreate a "Paradise Lounge" Virtual Host a virtual tasting with a chef or rni ologist from a renowned Paradise Coast restaurant or resort. r J, r 'F r 0 4111W. s 6LUMON011h, 0 Is 0 L7 a Pa rnrim WSW Ak 9 pan aDIA 1201111 R dr R /-Ike - i 41 i �v 9 N AP LE - MARL O ISLAND EVERGLADES.~ PARAG IT.U24j *;.00wi Paradise e p+�r(rie[ for good ; F i Content and Experiences Audience VIP Discount Cards Curated Itineraries I Local Partnerships Romance & Wellness — Restaurants — Shops — Attractions Leisure Travelers, Remote Workers, Retirees, Couples, Families DRIVE MARKETS -- Tampa —Orlando — Sarasota — Ft. Lauderdale Miami EVERGLADES.. PARAD ISEC Qi FMC0H i 'AfFF1-J Paradise a p!rtar_ for good Amplification & Promotion ft ft MN 4}ZKMmM Fr Iqu'� Pm"Tp G«Ywyne c. EXCLUSIVE WEEKDAY OFFER Sook a #v4o,6.ay prick{rg� (•TW-e!Wtt y and edrxcz-sd;�y) and get Th ursday Free' BOOK NO NAPLE ' MARCO ISLAND EVERGLADES.. PARAD ISEC*AST.COM Paradise a p, rtar_ for good Detailed T imeline "M Detailed Timeline0 : Startup Phase to Full Implementation As the current agency of record, we bring immediate value through seamless continuity —no ramp -up period or start up phase is required. Our team is already deeply immersed in the destination, well aligned with the CVB staff, and actively developing the FY26 strategic marketing plan. This allows us to go to market without delay, maintaining momentum and ensuring no time is lost in transition. Phase 1 - Onboarding & Discovery (COMPLETE) Stakeholder interviews, data review, brand audit, contract kickoff In Progress / Near Complete =06M COMPLETE Phase 2 - Strategic Planning Estimated Completion: August 19 Marketing plan development, creative exploration, audience targeting Phase 3 - Creative & Media Build Q1-Q2 Creative asset development, finalize media insertions, website/tech prep Oct. 1-31 Nov Phase 4 - Campaign Launch Go -live with integrated media insertions, organic content, and owned assets Phase 5 - Optimization & Reporting Monthly analytics, optimizations, performance reporting, testing ►ing ParadiapQzrtnerfor good Examp e Reports: Santa Rosa County,, F Savannah, orida c Georgia Case Study Report: Santa Rosa County, FL - Navarre Beach AWWVM08WA FLORIDA'S MOST RELAXING PLACE. Santa Rosa County is a small, sleepy beach destination with a problem. Located on Florida's Panhandle halfway between Fort Walton Beach and Pensacola Beach, the county had not been able to distinguish itself from these popular tourist destinations. Even worse, its consumer -facing brand —"Historic Milton/Navarre Beach/Florida's Playground" — barely registered with travelers likely to visit a Panhandle beach. Third, the campaign creative and messaging weren't tailored for each specific target audience. Rather, the same creative was being used for multiple target markets and audience profiles. After being named the agency of record in 2016, Paradise created a new brand identity and positioning that — as verified by focus groups — more accurately reflected the destination and was both memorable and easily searchable to consumers. The new brand: Navarre Beach, Florida's Most Relaxing Place. We utilized data -based, consumer research methodologies to identify priority markets (established markets, growth markets, emerging markets) and crafted customer profiles (demographics) for these priority markets to create profile -specific creative executions, messaging, and imagery that resonated specifically with each persona in each priority market. We examined visitor profiles and surveys, airport and digital journey analyses, and third -party credit card and device platform data. The Navarre Beach, Florida's Most Relaxing Place brand extended through strategic integrated marketing communications plans which included weighted efforts among targeted customer segments and markets. Results • 51% increase in Tax Collections • 3.1% increase in Occupancy • 26% increase in ADR • 3.4% increase in RevPAR • 3.1% increase in Demand • 3.4% increase in Total Revenue • 10% avg YOY annual growth for the past 5 years - even through COVID Paradi cLp trier for good Case Study Report: Savannah, Georgia VISIT SAVANNAH EST. �/V� 1733 In 2019, we were engaged to reimagine the Visit Savannah brand image and how it came to life in order to attract and engage visitors to spark economic impact to a downtown that was in need of a lift. But how do you elevate a charming, Spanish -moss infused coastal escape that has defined Southern hospitality since 1773? Savannah is considered one of America's "Bucket List" cities — a place you simply have to visit if you love to travel. It's a city so beautiful that even Sherman couldn't bring himself to destroy it in his 1864 March to the Sea, instead gifting it to President Lincoln as a Christmas present. But Savannah's one -of -a -kind beauty is only part of the city's appeal. The challenge was to create a campaign that captured and conveyed the true essence of the destination, would reinvigorate visitation, and also aimed to attract a higher -yield visitor. After leveraging third -party research and spending time in the city and conducting extensive research with the CVB Team, key stakeholders, and long-time visitors, we realized that Savannah could be described in three adjectives: Authentic. Unexpected. And evocative. We discovered that Savannah wasn't the genteel Southern city people expected it to be. It was elegant but unpredictable. Classy but quirky. Historic but hip. In other words, it was anything but ordinary. And with that epiphany, the campaign came to life: This isn't ordinary. This is Savannah. 2024 Tourism Statistics • $4.413 Visitor Spending (Visitor Spending was less than $313 - prior to rebrand) • 37.5% Visitor Spend YOY Growth (Visitor Spend YOY Growth was 4% prior to rebrand)) • +21.6% Bed Tax Collections ($44.5M) • +9.6% Job Growth • +27.5% Air Arrivals Increase • 12 Advertising and Marketing Campaign Awards (and counting) • Global and National Accolades from Conde Nast Traveler, Robb Report, Forbes, Travel & Leisure, and more. • Downtown Development • New Luxury Hotels (since 2018) o JW Marriott, Perry Lane, Hotel Bardo, The Alida, The Thompson • Ritz -Carlton Hotel & Ritz -Carlton Residences (to open in 2025) o 100 Room Hotel & 20 Residences • 77% Luxury Hotel Occupancy Rate (2024) o Higher than upscale, mid -price, economy and even budget segments • Record High Construction Permits (2023) Savannah Airport • 20,603 Weekly Seats and 11 Non -Stop Destinations (2012) • 512,000 Weekly Seats and 36 Non -Stop Destinations (2021) • $200M Savannah Airport Expansion Plans (2024) • $5M Federal Funding for Savannah Airport (2024) 0 Port of Savannah • 58.8% Growth (2014-2023) Paradi cLp vier for good Attracting Samp e Work: &Recruiting New Visitors Case Study for Attracting & Recrultin0 New Visitors: Collier County's FY25 Expanded Leisure Campaign Campaign Objective: As Florida's Paradise Coast began to feel signs of softening occupancy and increased competition, it became clear that growth would no longer come from doing "more of the same:' While our established markets remained important, the destination needed to proactively diversify its visitor base to protect long-term health. This campaign was built to: • Attract first-time leisure visitors from new, high -potential markets • Offset weakening performance in core markets impacted by shifting leisure travel behavior Strategic Insight: At Paradise, we believe every destination has a soul —a purpose that transcends its physical assets. Travel decisions are emotional, and our role as storytellers is to connect visitors to a destination's deeper meaning. For Florida's Paradise Coast, the emotional essence "Only Paradise Will Do" invites travelers into a feeling, not just a location. This expansion strategy wasn't about casting a wider net; it was about telling the story to the right new audiences. We began by analyzing performance data, visitor behavior, and market dynamics from sources such as GA4, Zartico, Adara Impact, social listening tools, visitor profile studies, and third -party industry research (Skift, Destinations International, US Travel Association). We identified emerging domestic markets showing growing interest in coastal getaways and wellness -centered travel. The selected markets were: Milwaukee, Cincinnati, Columbus, Nashville, Charlotte, Denver, and Dallas —Fort Worth. Creative Approach: We grounded our campaign in the destination's brand purpose: to serve as a restorative, enriching escape from the noise of everyday life. Rather than lead with a list of activities, we leaned into the "why" behind the trip the emotional reward of visiting a place that feels peaceful, beautiful, and soul -stirring. We extended our award -winning Only Paradise Will Do campaign into these new markets, guided by the belief that travel stories begin with emotional intent. Recent focus groups reaffirmed the campaign's power to connect with audiences on a personal level. Every visual, message, and media placement was designed to move people beyond passive interest and into emotional engagement. Paradi a pnr for good Case Study for Attractini (cont.) & R e c r ui tin New Visitors: Collier County's FY25 Expanded Leisure Campaign ff Media Execution: Our media strategy was grounded in the principles of attracting Qualified Visitors, promoting Responsible Travel, and delivering Higher Yield. Powered by a proprietary audience profiling platform, we combined first-, second-, and third -party data with behavioral, transactional, and geo-location intelligence to create rich, real -world audience segments. The campaign followed afull-funnel structure across the new markets: • Awareness: Online digital video, high -impact display • Consideration: Paid social, native content • Conversion: OTA advertising, dynamic retargeting, paid search, and programmatic display optimized by intent signals Media and creative were aligned with the customer journey, using performance data to optimize every touchpoint. Measured Results (To Date, July 2025) • Based on enriched data modeling from Adara's proprietary predictive analytics platform, which estimates the full market impact across flight and hotel verticals, the expanded campaign has contributed to an estimated $6 million in hotel revenue since it launched 3/3/25. • ROAS for conversion -focused tactics is exceeding benchmark goals. Results from just one major OTA platform show an average return on ad spend of $40 for every $1 spent on hotel revenue —based solely on bookings directly attributed to the media campaign —indicating the true total campaign impact is even greater. • Total estimated revenue, based on direct campaign attributions from the OTA and modeled predictive analytics brings the total revenue from the Enhanced campaign to date closer to $16M, which is nearly a $15 to $1 return on investment. In a powerful sign of momentum, 36% of visitors in May 2025 recalled seeing, hearing, or reading stories, advertising, or promotions about the destination within six months of their trip —a sharp rise from just 26%the year prior. This surge underscores the growing effectiveness of our marketing strategy, not only in capturing attention but in driving real -world action. We're not just reaching the right audience —we're inspiring them to show up. Paradise I a P_azaner for good Case Study for Attracting (cont.) & R e c r uit18 n New Visitors: Collier County's FY25 Expanded Leisure Campaign ff Overall, this campaign contributed to incredibly strong results for the destination's leisure market: • Demand (number of rooms sold): a. March 2025 increased 7.9%, supported by a 10.8%increase in leisure demand year over year b. April 2025 increased 11.3% year over year, 16.4% increase in leisure demand year over year C. May 2025 increased 8.9% year -over -year, supported by a 15.1% increase in leisure demand • Occupancy by Transient Visitors (Rooms sold to individuals or groups occupying less than 10 rooms per night, generally referred to as Leisure visitors) a. March 2025: Increased 2.5% (great indication of early success since the campaign had just launched that month) b. April 2025: Increased 81%year over year C. May 2025: Increased 6.9% year over year WHEN EXCEPTEONAL MATTERS, ONLY PARADISE WILL DO. At NAPLES MARCO ISLAND EVERGLADES,. FLORIDA'S PARADISE COAST ParadiapQzrtnerfor good Samp Retain40 ing e Work: Existing V40 isitors Case Study for Retain" Visitors: Collier County's FY25 Enhanced Leisure Campaign Campaign Objective: To counteract declining occupancy trends and defend market share amid intensifying competition, Florida's Paradise Coast launched enhanced campaigns in its most critical established and growth markets among leisure travelers. The goals were to: • Reinforce brand presence and visitor loyalty in key feeder markets • Sustain and grow visitation from leisure audiences with historically high conversion potential • Maximize marketing efficiency and return on ad spend (ROAS) through precision targeting and emotional connection • Deepen market penetration and increase frequency in tandem with the ongoing Sustaining Campaign efforts Strategic Insight: At Paradise, we believe a destination is not just aplace—it's a feeling, a state of mind, and an unforgettable chapter in a traveler's life. We approach marketing with the conviction that most travel decisions are emotional, not transactional. Grounded in extensive data —consumer and market insights platforms, place -based data, campaign attribution data, visitor profile studies, social listening tools, and industry insights from Skift, Destinations International, and US Travel Association among others —we identified the most valuable established and growth markets. These markets were not only historically strong performers but also showed continued potential for growth. Importantly, the enhanced campaign was designed to run alongside our ongoing Sustaining Campaign in these same markets to strengthen brand presence, deepen penetration, and increase message frequency —ensuring Florida's Paradise Coast remained top -of -mind and defended against competitor encroachment. Markets included: Chicago, New York City, Boston, Philadelphia, Atlanta, Miami —Ft. Lauderdale, Tampa —St. Petersburg, Orlando, West Palm Beach, Jacksonville, Washington, D.C., Detroit, Cleveland, Minneapolis, Indianapolis, Creative Approach: The campaign extended the award -winning Only Paradise Will Do platform, which recent focus groups confirmed as highly effective in creating emotional resonance. Instead of promoting a list of activities, the creative focused on the why —the deeper emotional rewards of visiting: restoration, beauty, connection, and peace. By aligning the destination's authentic purpose with what travelers crave, we built campaigns that inspired not just bookings, but loyalty. Paradi a pnr for good Case Study for Retainina Visitors.* Collier County's FY25 Enhanced Leisure Campaign (cont.) Media Execution: Our media approach followed Paradise's core principles: attract Qualified Visitors, promote Responsible Travel, and deliver Higher Yield. Using proprietary audience profiling that blended first-, second-, and third -party data, we went beyond demographics to understand real people their timing, motivations, and pathways to conversion. By pairing the enhanced campaigns with ongoing Sustaining Campaign efforts, we amplified message reach and frequency in markets where maintaining leadership was crucial. The full -funnel strategy included: • Awareness: Connected TV, digital video, and • Consideration: Native content high -impact display to maintain brand awareness and keep the destination top of mind. • Conversion: OTA advertising, dynamic retargeting, programmatic display, and paid search focused on hotel bookings and measurable economic impact Measured Results (March -July 2025) • Total estimated hotel revenue, based on direct campaign attributions from the OTA and modeled predictive analytics brings the total revenue from the Enhanced campaign to date closer to $14M, which is nearly a $20 to $1 return on investment. • Based on enriched data modeling from Adara's proprietary predictive analytics platform, which estimates the full market impact across flight and hotel verticals, the expanded campaign has contributed to an estimated $10 million in hotel revenue since it launched March 3, 2025. • ROAS for conversion -focused tactics is exceeding benchmark goals. Results from just one major OTA platform show an average return on ad spend of $18 for every $1 spent on hotel revenue —based solely on bookings directly attributed to the media campaign —indicating the true total campaign impact is even greater. In a powerful sign of momentum, 36% of visitors in May 2025 recalled seeing, hearing, or reading stories, advertising, or promotions about the destination within six months of their trip —a sharp rise from just 26% the year prior. This surge underscores the growing effectiveness of our marketing strategy, not only in capturing attention but in driving real -world action. We're not just reaching the right audience we're inspiring them to show up. Paradi a pQzrtner for good Case Study for Retaining Visitors: Collier County's FY25 Enhanced Leisure Campaign (cont.) Overall, this campaign contributed to incredibly strong results for the destination's leisure market: • Demand (number of rooms sold): a. March 2025 increased 7.9%, supported by a 10.8% increase in leisure demand year over year b. April 2025 increased 11.3% year over year, 16.4% increase in leisure demand year over year C. May 2025 increased 8.9% year -over -year, supported by a 15.1% increase in leisure demand. • Occupancy by Transient Visitors (Rooms sold to individuals or groups occupying less than 10 rooms per night, generally referred to as Leisure visitors) a. March 2025: Increased 2.5% (great indication of early success since the campaign had just launched that month) b. April 2025: Increased by 81% year over year C. May 2025: Increased 6.9% year over year ONLY PARADISE WILL 00, DARADISE[OAST.COFi 019 pAM S. Kum R-ilO 0+*1.dh Q -6&J- ParadiapQzrtnerfor good And of Course It's incredibly difficult to properly communicate and illustrat power of the partnership that we've enjoyed with the Napl( Marco Island, Everglades CVB in one presentation or case Over the past 23 years working with you, it's been our goal and pleasul a trusted partner to help the Paradise Coast become the most luxurious in Florida. Whether pandemics, natural disasters, economic fluctuations, changes tourism landscape, and more, we've been honored to provide you with strategy, innovation, and horsepower to navigate whatever has been th In the following pages, we share a micro look at the brand success we') for your destination followed by a few broader examples of longer -tern - impacts. While it's always fun to share and celebrate our past successes, please our eyes are always on the future and how we can move the needle ev R f I� •' #1 �' RrR r.• frr �� t �• ti w � k A f am fl' Case Study: Naples, Marco Island, Everglades CV13 NAPLES MARCO ISLAND EVERGLADES,. PARADISECOAST.COM Background and Challenge As agency of record for the Collier County CVB for more than 20 years, Paradise has played a leading role in establishing Naples, Marco Island, and the Everglades as Florida's most luxurious destination. Over the course of our partnership, we have successfully defined the destination as the premier playground for luxury travelers — across all audience segments; Leisure, Groups, Sports, Travel Trade, Meetings. We started by evolving this tranquil beach town into a thriving, upscale community, and the area has seen substantial residential and commercial development, with luxury real estate, high -end shopping districts, and fine dining establishments proliferating. The areas appeal as a haven for affluent residents has fueled this expansion, leading to an influx of new residents and visitors. Additionally, the destination has strengthened its reputation as a cultural hub, with increased investment in the arts, including art galleries, theaters, and music venues. The Goal There are many high -end luxury destinations in Florida all vying for the affluent visitor dollar. Miami, The Keys to a certain extent, Sarasota, Ft. Lauderdale, and Destin are prominent competitors. Naples, Marco Island, and the Everglades is one of the premiere destinations and always has been. Our goal was to keep it that way. Our Solution to Get Results Quickly Our campaign "Only Paradise will do" was the rally cry, calling all to experience the only truly luxury vacation. Over the last several years, Naples, FL has seen several significant developments in its tourism sector, particularly with new hotels and resorts enhancing its appeal as a luxury destination. Notable the opening of the Ritz -Carlton Naples, The Four Seasons Hotel and Private Residences, and The Naples Beach Hotel & Golf Club. Over the 20 plus years Paradise has marketed the destination, we have utilized research and visitor feedback to adjust messaging and positioning. Despite growth and economic success for Naples, Marco Island, and the Everglades, we have sustained the culture of the destination without losing the appeal, beauty, and lifestyle of the original area. It's proof of our sustainability and visitor economic philosophy. Results Visitor Comparison (vs 2019): • +24% SE drive market increase • +13.4% FL market increase Results and All-time High Records • $2.513 Economic Impact • $36M Tax Collection • 57.3% Avg. Occupancy • $266.22 ADR • $152.58 RevPAR Awards • Best in Show — "Only Paradise Will Do" Recovery Campaign Evolution • Gold — Recovery Campaign Evolution for "Only Paradise Will Do" • Bronze — Complete Advertising Campaign for "Only Paradise Will Do" • Bronze — Television Campaign for "Only Paradise Will Do" • Two 2021 Visit Florida Flagler Awards • Henry Award: Local Tourism Impact Campaign • Bronze Award: "Only Paradise Will Do." HSMAI t AD IAI AWARDS WINNER Paradise I a p_�2rtner for good 11�n BRAND CAMPAIGN CONCEPT Florida's Paradise Coast is a destination that elevates the va Our beaches are uncrowded, spacious, and serene. Our downtown is elegant, beautiful, and luxurious. Our dining is exclusive and out of the ordinary. Our accommodations rank alongside the finest hotels and resorts in the world. And our stunning natural surroundings provide the perfect environment for unforgettable 0 s adventure So when it's time to plan a vacation, don't settle forjust anything. Visit a destination that promises an elevated coastal, cultural, and ecological paradise., Because if you're someone who wants — and expects — the very best of everything, Only Paradise Will Do. IV 16 NAPLES MARCO ISLAND EVERGLADES.m WWW.PARADISECOAST.COM I FLORIDA'S PARADISE COAST ■ a t@ "v Aft r ftl" low ONLY PARADISE WILL DO. PARADISECOAST.COM , 1 iL . NAPLES • MARCO ISLAND EVERGLADES_ FLORIUA"S PAAARISE COAST Brand Print Wakaw 100 ONLY PARADISE WILL DO. PARADISECOAST.COM NAPLES • MARCO ISLAND EVERGLADES_ FLORIUA"S PA .1-COAST ... yam,__• - - f - --..._ --_ _ - ..-„r< - _ -__ _ �.�. -- - ONLY PARADISE WILL DO. .c• NAPLES MARCO ISLAND - PARADISECOAST.COM EVERGLADES~ x �. sq• �r'..ira wr_ -� ,- • -- � -. - - - � -: `{.y FLOR4RA'S PARARi SE COAST . ■ �` ,;..�F •_ �.::. � Y � rr; Vic: Y•_�L."': i•': �"��a�./... _ "_ �__..��.t� .ram' '. �r ..-� .. �*.- _s� �}.� K`..t_:;_ ';�:°`�^. :�•" � .`'��' •.. .. yr. W�;r •_ •two..' der" `q' a- '•:�� - `'t�'�?` y � �. � `� � � �'"r' � - . . - - ... � .,�. Paradi cLp nr fc)r good 406-ilk 1 •5 Brand Print 5.•,. ONLY PARADISE WILL DO. NAPLES MARCO ISLAND PARADISECOAST.COM EVERGLADES. FLORIDA"S PARADISE COAST y� I .� Tray ,..-,� ��R!V � • ' i' ,,��, :[. �.jj�''/•I11 ONLY PARADISE WILL DO. NAPLES • MARCO ISLAND PARADISECOAST.COM EVERGLADES.. FLORIDA'S PARAD15E COAST Farads cLp n r for good /.ifJ' d cen`rlloF,' jfr1er z,, . a Y_ • • •• • ISLAND I e very sense e is ParaDise ❑asT.c°m. onL,y one pL c aT ParaDjsec Learn ►n rIL r •, Aid -TT max .,. r YT r Aj" x Ih .mer J .X. A"m �_ I'r i • ja rctir i Y � T AzaAw" E l f ,22— Out of Home and Transit - PARADISECOAST.COM 1 Chicago Takeover ORIE i E E LADE — rLUIRUWS PARAWSf COAST PARADISECOA5T.COM ON. 0. F _ Paradise a pnr for good r p THIS ILL DIFFERENTLY. . -- 1kc v }it IL u ip4L 'j, 4p Ldh_ L Bicycle RM— BY A •m 1"s1 MCI* I AAWN 1 r r 1 • V ' w T } I •� • + �Ji J I r T . oal IN r m r _IAM va * I ; Jr '• � lk ti ti J � n ■ '_ L • .r JL— ZEROr— r = r 16 � r T I 1 ti ' � 1 • j — f T 1 lb i RL _ � 1 i* —R L•J J 1... I J L — r • - t liti-• �ti— - rt _� f �,J— L ■T3L. — �. Jr in.rn a i r-%c The integrated high -impact media campaign including Sean & Catherine Lowe ("The Bachelor"), Audacy, and Radio.com to raise awareness and drive interest for the Paradise Coast in key source markets and targeted online audiences. High Impact Media • Radio and digital advertising • Market social influencer • Market sweepstakes (data capture) • Two stations per market • Atlanta • Chicago • Cleveland • Detroit • Indianapolis • Minneapolis • Experiential Marketing • Branded Giveaways Results • 8:1 ROI • Visitor growth among campaign markets (tracking post -campaign) • 13 Million Impressions • 285k Social Reach • 87% VCR • 4,627 Contest Entries • 250 On -Air Mentions • $25k in Value -Add Media • PSA Radio Spot voiced by Influencer Talent (Value -Add) for Red Tide Awareness • Value -Add Audacy O&O station and Radio.com PSA rotations in 6 source markets and Florida markets • HSMAI Adrian Award Winner Z %. Nr■, I.,": Yr- - 5 Days in Paradise: Adventurous Escape 204,710 views l` 63 'I 7 J SHARE t SAVE 61 Redio.comG H,blished on Aug 20, Z01 e Catherine and Sean Lowe escape the stresses of daily life. and find a place to relax and unwind on Florida's Paradise Coast! The turquoise water and white sand beaches area stunning sight, howeverthe vast arrev of water snorts couoled with the scenic view really make Marco Island a SHOW MORE Atlanta Activation star f In Atlanta, consumers got up close and pei5iu ai with Florida's Paradise Coast via a custom on -site activation at a marquee Entercom radio station event called "WoofStock" in Symrna, GA, an upscale suburb of Atlanta with consumers likely to visit the Paradise Coast. Woofstock I September 29+30 1 Symrna/Atlanta, GA Pet owners and their four legged friends descended on one of the largest pet events in the southeast. With a Surfing Dog photo booth, custom branded pet bowls, and the change to win a free vacation. the Paradise Coast area was heavily visited throughout the weekend. Entercom/Paradise Coast Activation Included: - Paradise Coast Branded Tent - Paradise Coast Branded Signage - Sweepstakes Sign Up - Massage Chairs - Photo Booth (delivered to consumers via email/social media) - Brand Ambassadors/Street Teams - Paradise Coast Giveaways: Pet Vacation Brochures, Lip Balm, etc. Integrated Media Campaign rr0o�, SUBSCRIBE RIK catherinegiudici O • Fallowing Beach at Marco Island, Florida catherinegiudici We wanted to dip our toes in the sand. If you're wondering where Isaiah is, he's jet skiing" Load more rornments cyndlsnow We have a condo right on the beach in Marco!! Have been going there since I was a baby, I hope you guys had fun nelly900948 ! was ready to ask about baby ..haha...one of my favorite couple elsernajkarlsson Hello from swedes beautiful family pittman6853 what a beautiful family, your son looks like both of you so handsome!! mariavidmar omg I'm here!l hope to see you guys!* anpelrachiee I imagined him jet -skiing V ❑ Q 100,829 likes Add a comment— https://www.youtube.com/watch?v=2gRW1 eQ6L14&t=26s J RADIO.COM Stmami ng Audio 4? 1 Social � t ActFu atl ors at Live Ev*nts LIMP%ir H NAPLES .XiRCO ISLAr MERGLAM PAPAOISEcoAST.coM 0 seanloweksu G - Follow ••• seanloweksu 0 Listens to rap once. We went to @ParadiseCoast last year and It was one of the best family vacations we've ever had. Beautiful beaches, gorgeous sunsets and tons of tun things to do. We're looking to go back again this year and make it an annual trip. If you haven't been, it gets eight thumbs up from the Loaves! #ParadiseCoast#ExploreYourParadise 3vt Q❑u G� YLiked by paradisecoast and 222,719 others APRs_ G_ Add a comment... 9% Audacy RAdio Sweepstakes t Paradi a p n r for good J AV mi" } _ 1 7 - 4 • � _ ••_a�y Y" '?� • ice. � � - � � # i ltl -6 IL �,. l%b h 1 I r 0 "V Alk NAPLES • MARCO ISLAND EVERGLADES_ fIPi10A•f Ni�pr!/ c!I■•1 • KA �R a Plan a meeting that brings people together. Plan vraur next meeting in Paradise. When you plan an event in a destination with "Paradise" in the name, you can be sure you're delivering the best of everything: stunning venues, white sand beaches, top -tier golf courses, incredible restaurants, and the finest resorts in the world. But that's why planning a meeting here in Maples, Marco Island and the Everglades —Florida's Paradise Coast —make so much sense for both planners and their groups. You get the easy accessibility and world -class meeting spaces you're looking For, and your attendees get the tmpieal elegance and upscale offerings they deserve. Here, the fresh air, palm trees and luxurious surroundings inspire collaboration and creativity, making the day's business a pleasure. Once meetings are done for the day, there's no end to the ways attendees can recharge, from chartered boat trlps into the Ten Thousand Islands, to tee times at some of the finest gaff courses in Florida, to incredible meals prepared by award - winning chefs. Planning a meeting that delivers productivity and sophistication in equal measure is a hallmark of the Paradise Coast. Because when it comes to extraordinary meetings, only Paradise will do. Let us prove why Florida's Paradise Coast is perfect for your upcoming meeting. Submit an RFP N 1 ! ! 1 Sign lup for fU upd la stay, piayl safe., RequestYour !Guide All materials ccpyright 02022 by Naples, Marco Island, Everglades Conventlon &Ysitors Bureau, 2660 N- Horseshoe Drive *105, Naples, FL 34104. All rights reserved. Group / Meetings Campaign Elements At HERE, LUXURY IS THE FIRST ITEM ON EVERY`-� 0, AGENDA. YI[IT M[[lIMPARAYIi-- NAPLES ILGR�CA'f P[RA MARL'[] DESD E4'ERGLAUES BE PREPARED FOR A LITTLE LATE NIGHT BRAINSTORMING. ,isiT rt[[�IwpAgAols[,car NAPLES n.n.s[MAR[oasT EVERGIADEN ) E1'ERCLAUES ■ Jr d 1 11iiir4--i n :tt-I KI'l inl Ip11M 1 t�� ►a rl r+r i t I F � •��,lr-111••.,-k i ll�l Ut{•A 111nV I YL`%L L,,,L..,.M.... �.�Fa��. t'rrr�adrs,r I� L i l Fk1rj tiff" [.rrilrl r� . ri9f rlrik -�SY1 t- .17N�J Iri tn-r++r�, lii�l�r rrlu� Mee[ in a place where bilmi oss and pleasure go tageth There's no better way tD mix sun. fun and business tnan with a group meeting Paradise Coast. In Naples, Marco Wanil A The Everglades, youV have your chR resoirm and boutique hotels, beaulik I 1 5tate - of -thae-art conference Balls and br terrllll: -dining on -site or ; a n4 cGuntl ess lb i n g5 for your -atte n-Jees to see ant w"!im milnutes 40 our pristine, white-Foand beaches. Sign up for future upd Yj"play and Paradise I a =ftner for good "v 41� NAPLES • MARCO ISLAND EVERGLADESW FLORIDA'S PARADISE COAST PARADISECOAST.COM/DE International Campaign Elements NAPLES • MARCO ISL EVERGLADESSM FLORIDA'S PARADISE COAST AND PA R A D I S E COAST.CO M/D E F r mpw-Rio!'= l� F� A-" Ai, i NAPLES MARCH ISLAND EVERGLADES,.,. FLORIDA'S PARADISE COAST PARAD ISECOAST.COM/DE Paradise I a p-�2rtner for good J I r j r { 1 I I f ' II I I I I moor fr %mhr imp Ar I I Support Case Study - Respond ing to Crisle is NAPLES • MARCO ISLAND EVERGLADES,. FLORIDA'S PARADISE COAST �# PM_ On SeDtember 23. 2022. Hurricane Ian, a cateaory five hurricane. hit Southwest FloridaI_MWP qPPW__W was the costliest storm in Florida history and the third -costliest in U.S. historv.1t6 caused over 150 direct and indirect fatalities and more than $ entire state 112 billion in damage across the As Southwest Florida began to emerge from the hurricancit impact, the Iota =amp - community worked toward rebuilding and reb undwiriashowina their impressive resiliency. 1 ik Challenge Objective Strategy Execution Results To invite visit sustain t bj*ective: ors back to the %4.LL destination, as soon as it was safe, in order to help he destination and outhwest Florida's economy. However, Naples, Marco Island, and the Everglades made sure to be mindful of neighboring destinations like Lee County, where the impact of the hurricane was devastating. Challenge Objective Strategy Execution Results In response to the prevailing circumstances, a strategic decision was made to promptly pause all ongoing and forthcoming leisure advertising campaigns immediately after the storm,, This measure was undertaken to first facilitate a comprehensive evaluation of the region's conditions before extendinginvitations to _-=�;___ -�- K - J_ ..Tl�+_.. _ ba + L•4. ' i_ - .} v- .- fa{ '- a _ •-i+Yti__. x Z. IkE ••i -•L. potentia I V� s Ito rs - . '- .._ -.. -.: _ -- •--ti- _L•� "++ .ram--~ ~='+y•- _ J _v- - .- a may._ , w• •fr - 6ZF 1 .0 9F T S- ry Concurrently, we leveraged our owned channels (both o'rg_'an:nic- social and website as Y:y the primary means of directly communicating real-time destination updates to our.-,..... users. Paid support was conducted through a boosted social media campaign, and this approach allowed us to avoid the reliance on external media sources for exaggeration of such information. Challenge Objective Strategy Execution Results "V Through a well -structured response campaign on Facebook and Instagram, convey resilience, unity, and the message that Florida's Paradise Coast was visitors back. The campaign was divided into three phases of recovery while messaging tonality and consumer sentiment towards the destination and re • • 11 Phase 1 -Pardon our Dust (Late October -Mid November 2022) In this phase, the focus was on providing updates to the audience regarding the destination's recovery process. Phase 2 - We are Recovering and Grateful (Mid -November -January) Throughout the region's recovery, the importance of telling stories of recovery and resilience was vital to keep the audience aware of the current situation in the destinatiw- and to show locals they were not alone. Phase 3 -Welcome Back (January -Ongoing) Duringthe last phase, the approach was to begin moving back into i0A, ;�,social p pp g g_-Y content positioning. While still mindful of other destinations and their= recovery efforts, the e. - goal was to create content that showed the destination was open and ready to welcome-._.. visitors back. During the crisis, a primary communication strategy was implemented with the aim of ensuring that consumers and users were well-informed about the prevailing conditions of the destination. Weekly official statements were published on the Paradise Coast website and its social platforms acknowledging the storm and providing timely updates to users regarding beach closures and traffic conditions. Additionally, valuable and helpful information was shared regarding local non-profit organizations that were actively engaged in providing support to residents through charitable contributions. Recognizing that the region's recovery depended on reinvigorating visitation, the destination decided to launch a short social media series highlighting key local partners and businesses that shared their recovery effort with the ultimate aspiration of making them consider Florida's Paradise Coast as their next preferred Ep 1. Paul Beirnes - Executive Director Ep 2. Naples Botanical Garden Ep 3. Real Macaw Ep 4. Artis — Naples Ep 5. Paradise Coast Sports Complex Ep 6. JW Marriott Marco Island Ep 7. Tony Ridgeway travel destination. Challenge Objective Strategy Execution Results 5: 57 .. IF e < N' PIM M a rco Islandr Ev�-. ,, - CL GtS AhoUt Vide-os More Naples, Wrco I:9Iandf -r, Everglades - Paradise Coast Wa are grateful for the outpouring of support surroundi out rimmunit+and Fegioo as 1.effl recGver try Hu ri,.. See MOM � R" . N "W 0 Ir Vr a 0;!S!5I .. MV- M- Wa PleSr M a r'co Island r Ev", +11 pots About Videos. More r 0 NapleS.. Marco Islandr .1 1. L Everglades T Paradise Coast Dec :!2, -�02-2 - �6 Resiliency, rebourrd, an-d gratitude have won the t r. of dr$cussic)n for o.r-r des#"ration for the past few rr#Is. Here to tel I the iaspiifatioal stork of our comrrtiUnity'i� rebound is Executive Director, Pair �i- Stays tuned next wsek fGr rnofa sties thal owca ho-ov resilient Florlda's Paradise Ccost really is. SOW. Oa 'i L'Fa'F art: Parise Welcorines You Leam moi Back OGO You and 19 others 7 shares 7,2;K viem - a Na PleSr M a rec JSIaPld r ; :v__ . - - - Q ::Osts About Videos More ' NaPleSr Ma-rco Island, E.wergl e:s - Paracrise Coast rkc 30r 21D-22 , 164 I i� oLir latest -episocle of Par.@dise Welcofms You -0k, we met with Renee Waller Iforrr �;)Ics Botanical Garden. Di.ie xa the resElierLcy -of cAi r comm ri nky., Naples Botanical Garden is bimming a fore ImolilfRil thQn evor, 11 Maples Botanical -G-a rdern Lea Fib more Like rfw Sham L'� r • d,l or Sio b h a' evel.- OWNER, THE REAL Mi ww"71, .- low a 0010. 4F 4b leir DIRECTOR I&C-9 .. 1.SLANID & EVERGLADES CV8 MEOW vp - Renee Wal DIRECTOR OF COMM. & MARKE 1p NAPLES BOTANICAL GAR -Jo� dftb !ILA_ V 't , j VFA * ;p y hleen *van Bergen PRESIDENT P—NAPLE jarctir -..,AL Adrian GENERAL PARADISE COAST SPORTS pr .�. le Tony R RESTAURANT & BUSIN TONY'S OFF THIRD & RIDGWAY E vwqe amn�a DIRECTOR OF SALES & Mi JW MARRIOTT MARCO ISLAND BEACI wk- it & ja rctir Through awell-structured social media campaign on owned channels, the CV13 aimed to convey resilience, unity, and the message that Florida's Paradise Coast was ready to welcome visitors back to the region. Boosted posts played a pivotal role in reaching a massive audience, generating significant engagement, and driving traffic to our content. Our digital campaign successfully communicated that Florida's Paradise Coast was open for business and ready to welcome visitors back. The positive sentiment generated and the engagement from both paid and organic channels showcased the power of storytelling and the unwavering strength of our community. Paid Campaign (Boosted Posts on Facebook & Instagram) Organic Campaign (Facebook & Instagram) • Total Impressions: 3,616,163 • Total Impressions: 79,655 • Total Clicks: 7,894 • Total Clicks: 2,243 • Total Engagement: 232,913 • Total Engagement: 668 • Total Reach: 1,310,682 • Total Reach: 811k+ • — � J — • - � ` - - is �" _• Q� � S • � • •- � /� ,e. !.� � `• '�e-"; , - ' _ ... +' n°gyp_ - • ••f�' , • / • � , • - 1 • - • • �• •r / � • . - • • `I.�r Icy • • t , -- } • \• + •. .• , , • - • ` • :•,• • ,••_ "'^_'I}, �'� '. �f '' Off:`•/ ,• �.0 • 1,_. • _ • 1• • _ _ .:•, it r' ::�- !i 1 • c.. _ ��- i• dF 10 • - i /1 si 'ter., . ��i'i. �. • 40 •f a�I�, �� 7:: r • • 1 r.: • 'ap B'ig Cypres.. WA NATIONAL PRESERVE + FL r k INTERNATIONAL DARK SKY PARK + ,_ �aHks y + NAPLESl:M� OIS-411 EVERGLADES.. - ■ - - w - /` Rreuci r L\ n Graphis ja rrm I c Another Project That We're Extremely Proud of: Big Cypress' Dark Sky (cont.) Click Here to Play Video Paradise I ar for good Proven Efficiency Over our 23 year history, we have proven to be efficient in our efforts to utilize the approved budget and resources to obtain a significant return on the investment from Collier County. FY19 ]it FY20 FY21 FY22 FY23 FY24 Economic Impact I Marketing Budget as a % of the Economic Impact 13.54% FY78 FY 19 FY20 FY21 FY22 FY23 FY24 Tax Revenue Marketing Budget % of Tax Revenue MARKETING BUDGET YOY COMPARED TO ANNUAL TAX REVENUE Paradise I a p-�2rtner for good 4m L. - - �m momw I- r'7 r.1 don-- . a . k-t 14 9 2 "V Proposed Fees and Rates Projected Marketing & Advertising Annual Service Fee Professional Fees/Creative Work -Optional Services Projected reimbursable expenses not -to -exceed Pro Bono Hours Incremental Advertising Media Industry Conference Presentation Participation 10% of the current total budget - $600,000 annually $175 per hour $6,000,000.00 (the total annual BOCC approved budget) _>$200,000 (est. at a minimum of 1,142 hours annually for the partnership at no charge) _>18% in added value media $107000 *Items and value may change annually due to annual marketing plan SOW components, market conditions, and investment budget amounts. Paradise I a r for good i wiry 4ppi. no -M� f� 1 2 .10 61,616 About the Agency At Paradise, we believe in the power of tourism for the Paradise Coast. The power to make dreams come true for those who visit with you. The power to create jobs, grow businesses, and enhance communities for those who live there. That's why we see ourselves as more than just an advertising, marketing, and communications agency. We are stewards. People committed to changing lives and the communities we serve for the better, forever. It's our passion. It's our purpose. Paradise a p2mtn-er for good Company P rofile Firm's Legal Name: Paradise Advertising & Marketing, Inc. History: Founded in 2002, Paradise has 23 years of experience in destination marketing, helping organizations and communities grow and thrive through tourism. With a team of nearly 50 full-time professionals spanning 10 states and seven languages spoken, we bring unique perspective and deep industry expertise to every client. Our client portfolio includes destinations of all sizes, reflecting our commitment to driving sustainable tourism growth through innovative, data -led strategies. We are longstanding active members of Visit Florida, Destinations Florida, HSMAI, Destinations International, Destinations International Foundation, OneWest Tourism Alliance, PRSA, Learn Tourism, among others. Business Structure: Privately Owned Designations: Certified Woman Owned, Certified Small Business HQ Location: 5999 Central Ave., Suite 302, St. Petersburg, FL 33710 Collier County Location: 5660 Strand Court, Naples, FL 34110 Total Number of Personnel by Discipline: 47 Full time staff 4 - Strategy 7 - Account Service 5 - Public Relations 10 - Creative & Production 4 - Digital and Web 4 - Social Media & Content 6 - Paid Media 5 - Finance & Operations Legal Entity: A Florida -based, Subchapter S Corporation Length of Existence: Founded in 2002 = 23 years in operation Field of Expertise: Destination and Tourism Marketing Communications Paradise I a p_�2rtnerfor good Company Profile Subsidiary Companies Paradise has a sister company that operates acutting-edge research and analytics tool to drive data -informed brand marketing strategies. This proprietary resource, named AiC,pti, uses AI -driven optimization, deterministic consumer and visitor modeling, and real-time data insights to refine audience targeting, maximize media efficiency, and enhance campaign performance. Business Partners Paradise has proven business partnersWE DESTINATIONS INTERNATIONAL EPSILON' �040%% optt DATA • MEDIA • MEASUREMENT MR1 SIMMONS U.S. TF VEL A S S 0 C I A T 1 0 N 13kift OUTDOOR INDUSTRY ASSOCIATION .or research and media specialization as required. LEAVE NO TRACE TRAVELSILITY" THE INTERSECTION OF TRAVEL AND ACCESSIBILITY National Retail NRFFederation ,S ZARTICO WMA WEB MARKETING ASSOCIATION Owo-6` Expedia ;��TTRA OUTDOOR INDUSTRY ASSOCIATION NATIONAL • DIVERSITY COUNCIL, •*�� An inclusive community, a better nation Vol Spurts & Fitness Industry Association Paradi a p n r for good Paradise Around the U.S. and Caribbean Our experience in marketing and promoting destinations to audiences around the U.S. positions Paradise as a strategically aligned partner. Agency Headquarters & Team Members �22 Team Members (work from home) • Clients (current) ■ dp P HI D R R =G About the Agency Company Statement At Paradise, we embrace our role as a Partner for Good SM, guiding communities towards a brighter future. Our mission revolves around fostering change through innovative, inclusive, sustainable, and data -led marketing Community We understand our actions will impact communities for generations. Our Mission strategies. We believe that by engaging people, we can inspire positive transformations that endure. Curiosity We foster an atmosphere We are change -agents, working to fulfill current generation needs without compromising future generations with a balance of economic growth, environmental care, and social well-being. of learning, creativity, and innovation. Core Values Care We serve others with kindness, respect, and courteousness. Culture We instill pride for our people, workplace, Our Commitment and clients. We will preserve and conserve your Natural Gifts, such as the Beaches, Outdoors, Parks, and Waterways. We will cultivate and advance a Responsible Resident and Visitor Economy. We will safeguard and strengthen your Sustainability and Regenerative Tourism Efforts. We will enhance and evolve the The Naples, Marco Island, Communication We ensure that everyone is heard, understand, and valued. Our Purpose Paradise has a purpose higher than itself. When Paradise was founded in 2002, the founder set out to build more than an agency — he set out to help people and build a better world. Everglades CVB brand. Paradise Resume: About Us 23 years in Travel a n d Tourism. 6+ year average client relationship. 0 A 47 travel full-time tourism experts. Over 25% come from hospitality. USA 47 Team Members 10 states and 4 time zones 7 languages spoken Certified Female Owned, 26% team members identify as diverse and require 33% of vendor bids to be diverse. a p 0 r> Socially inclusive tourism and marketing stewards, members, and advocates. Visit Florida o Destinations Florida Destinations International o HSMAI o Tourism Academy U.S. Travel , Public Relations Society of America Web Marketing Association o National Grocers Association �0 475+ Global awards and honors for travel, tourism, and hospitality. AMERICAN Giraphis ADVERTISING Ads,,-,,,Worldca AWARDS Telly �; Adrian Awards The Drum. Awards In -House Services oVo� M cr Research, Data, & Intelligence Strategic Plans Brand Development Website, Digital, & Interactive Creative & Production Paid Advertising Media Public Relations Social Media Experiential & Brand Activation Photography & Videography Sustainability & Resilience Strategies Digital & Mobile Media Partner Value Programs, Rev Gen, & Co -Op CRM & Database Management Paradise I a p_�2rtner for good Paradise Resume: About Us We are uniquely qualified because we speak the language of the visitor We work daily with TDCs, CVBs, county and city commissioners, mayors governors, and stakeholders —gaining deep insight into tourism funding sustainability, and economic drivers. We understand how county govern operates —especially in Collier County —and apply that knowledge to cry strategies that attract visitors, boost yield, and increase economic impac Florida is one of the world's top tourism draws, but its offerings and chat diverse. Our broad client portfolio has given us a deep, industry -wide PE*_ Paradise is on the front fines —advocating for tourism funding, protectinc dollars, and supporting the industry through pro-bono efforts. We recog every destination must prove ROI, and that value must be clearly comma the community to build support for tourism's role in economic growth. Tourism marketing must align with the community's broader goals —Ion higher yield, ROI, and filling need periods. Often, those goals include is beyond traditional marketing, such as infrastructure, parking, or traffic. approach helps communities grow sustainably residents, and guests. for current residents, fug At Paradise, we believe tourism is more than attracting visitors it's aboLT sustaining livelihoods and enhancing quality of life. In short, it's about m Collier County an even better place to visit, live, play, and work. �t "Ohl Paradise Resume: Abc Over our 23 years, Paradise has branded and built awar destinations throughout the state of Florida and beyond Navarre Beach, Savannah, Little Rock, and many places Marco Island, & the Everglades of course. Our agency h discovering and communicating the unique features an( of our destination clients. At our core, when we look at a destination we account f audience is sure to experience — a TV ad, a billboard, a of mouth, a podcast, a text message, and even sidewall separation between the real and virtual worlds, we see Experience". People move from one world to the next ai brand messaging must move when they move. Nothing everything is connected. We believe our case studies ai .. we've had and continue to have for clients is proof. Choreographing campaigns based upon the above phili call "Intelligence" to better set your path forward. Criticc- execution, audience segmentation and targeting, data a and yes, even gut instinct, enables us to launch effective • .f allows to find the points of differentiation your comp ' or own. And it gives your audience a reason to choose # 46.# 4k a` V 46 • 4t dp, (".d.), go 4W I 0 we, f I 40 D urism AC 1 arke ting, DnferencE Inrie lm Dp rl..n n L) c% i i r-y-% n 7)estinatic uPtt/nemnnq intp ,, nrinln_ OnPWPtt Tmjritm Allis •1AffZiNsIfil• Aril] r w 3"'_qOmm&-- 410.� — - ..qft ■ It ML hr J • 4 � .•yf' • i A 5 cp R ' a do i } b R 4w r s' � WhyParadise'I*SAP rtnerfor Collier County A dedicated team You will be assigned a proven, thought -leadership point -of -contact and a local team with expertise in travel, hospitality, and tourism, for local, regional, and national travel, destination, and hospitality brands. They will be your ears and eyes for our whole agency in sharing your challenges, solutions, and successes. Development and maintenance of destination expertise and enthusiasm Building brands in the travel, hospitality, and tourism space is all we do. It is our job to be the defining experts bringing excitement, enthusiasm, and dedication to all our clients we serve. Knowledge about tourism trends and dynamics We are destination marketers, many of whom have actually worked for DMOs. We understand tourism funding and responsibilities, politics, trends, sustainability, resilience, and impact — all connected to the quality of life in your community. As a result, we speak in terms of a visitor economy. Experts in marketing technology and opportunities willing to share insights with your team Our seasoned marketing professionals will share all technology that we'll employ to your team. We are partners after all! ___�—� Expertise in market reporting As an overseer of programs such Zartico, AiOpti, Arrivalist, Symphony, Datafy, Adara Impact, and Google Analytics, we'll ensure that data is collected accurately and the insights shared with the full team, armed with meaningful explanations, solutions, and actions. Development of strategies and campaigns that incorporate contemporary best practices and opportunities We develop strategies and campaigns that encompass the whole audience travel journey and create an atmosphere connecting them to all of Collier County using state-of-the-art advertising and marketing practices, systems, and technologies — as defined and agreed upon in regard to objectives and goals. Leveraging media buying insight to optimize brand creative We understand the travel -focused media partners' offerings and know how to leverage them in new and proven ways to best connect with travel audiences, and we leverage paid search and paid social media insights as strong underpinnings for every campaign. Proactive response and flexibility to special needs, including natural disasters that impact visitation Paradise has a comprehensive response program able to solve any special need requirements, from economic downturns, natural disasters to changes in audience behaviors and attitudes, we are prepared to keep visitation healthy. That aside, our contract will be flexible to meet your concerns. Accurate and timely invoices, inclusive of detailed supporting documentation Paradise maintains a strict documentation policy. All invoices, haven been approved, will be supported with detailed documentation. Separation of church and state We take great pride in being an ethical partner. and are transparent in all we do. You have our promise, Paradise will not work on any competitive travel, hospitality, or tourism destinations. Inter -agency collaboration A partnership means ideas come from anywhere and from anyone. It's the reason our work is effective, engaging, and why many of our clients choose to work with us. Paradisea p_-�::Aner for good Client Partners, Length of Service, & Potential Conflicts Paradise operates with the highest standards of integrity and confidentiality, ensuring that there are no conflicts of interest between our destination marketing and tourism industry clients, including those that may be in competition with the The Naples, Marco Island, Everglades CVB. Blue Water Area CVB (MI) Busch Gardens Tampa Bay Chukka Caribbean Adventures Columbia County CVB (FL) Destinations International Experience Southern Indiana - Go SOIN Florida's Sports Coast - Pasco County CVB Franklin County VA Go Great Lakes Bay Regional CVB (MI) Hendersonville TDA (NC) Inn on Fifth - Naples 2 years 2 years 2 years 5 years 2 years 1 year 2 years 2 years 1 year 4 years 2 years Visit Joplin (MO) LaPlaya Beach & Golf Resort - Naples Learn Tourism Little Rock CAPC (AR) Collier County CVB - Naples, Marco Island, and the Everglades Navarre Beach /Santa Rosa County TDO (FL) St. Petersburg Pier / City of St. Petersburg The Dali Museum Tybee Island, Georgia CVB Visit Savannah CVB Wrangell Cooperative Association - Alaska 2 years 4 years 1 years 6 years 23 years 9 years 7 years 7 years 3 years 8 years 1 year Paradise I a p-�2rtner for good Paradise Resume: 23 Years of Destination Success ;11fPLI;\�%.ISL;1VD COME MAKE MEMORIES® eeeeee!0 INN ON FIFTH N A P L E S NAPLES ART DISTRICT S'tud�os•Gallev�es Classes•Even/r BRYS rc�y Explore Northwest Arkansas yr JW MARRIOTT MARCO ISLAND 4A NAPLES MARCO ISLAND EVERGLADES- FLORIDA'S PARADISE COAST G�oC�Ws Blue i?l f FANNIN COUNTY CHAMBER & CVB VACATI o NAUTS WE ARE 00. • LAK cify FLORIDA'S SPRINGLANDS C)411cwantm Saw/zo FLORIDA'S MOST RELAXING PLACE. VISIT SAVANNAH EST. 40,4% 1733 MUSEUM . w . 0,- greatlakesbay. GOGREAT.COM L � P L A Y A B E A C H & G O L F C L U B ONESPARTANBURG 1NC- ST.PETE CLEARWATER^ ORLANDONORTH SEMINOLE COUNTY +VISIt WICHITA ,.� DESTINATIONS I N T E R N A T 1 O N A L .� 4" -Z 5 M DISCOVER LUNG ISLAND N E W V O R K Hendersonville NORTH CAROLINA MOTE MARINE LABORATORY & AQUARIUM -A"A'S., SKAGIT VALLEY � DISCOVER flee MAGIC of SKAGIT Ti[►V kL a WR C do Y- _ LOWRY PARK Paradise I a r for good L7A Paradise has won more than 475 awards for our travel, tourism, and hospitality expertise,, These include recognition from the HSMAI Worldwide Adrian Awards, as well as accolades from the National ADDYs, Communication Arts, the Hermes Creative Awards, and Ads of the World. Graphis AMERICAN ADVERTISING AWARDS -'- 19 ft N 19 �Vr EIR =REAAWARDS Adsth,W,orld HSMAI Adrian Awards T� Telly Awards - Z' �17� e- �Z' - ulaz'c� The Drum Professiona References Professional Reference #1: Adam Thomas - Florida's Sports Coast (Pasco Co., FL) Co ie-r County Procurement Services Division Form 5 Reference Questionnaire (1:.'YE 12NP� FOXY FOR E4CH =UIRED EEFERL-NCF,) Solicitation: 25-8341 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Adam Thomas, CDME (Evaluator completing reference questionnaire) Email: athomasAflsportscoast.com FAX: Company: Florida's Sports Coast — Pasco County, FL (Evaluator's Company completing reference) hone: Cell — 727.514.6574 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale Of 1 to 10, with 10 representing that you were very satisfied (and would lore the firm/individual again) and 1. representing that you were very unsatisfied (and would never hire the fmn/m' dividual again). If you do not have sufficient. knowledge of past performance in a particular area, leave it blank and the item or form will be scored `50." Project Description: Agency of Record Project Budget: S565,000 Completion Date Spetember 2028 Project Number of Days: _Finishing Year 1 Item Criteria Score (must be com leted 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 11 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Ability to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 FLORIDA'S O IZ,Addak15-1 Click here to learn more about our work with this client Paradi a prlr for good Professional Reference #2: Angela Westerfield - Visit Savannah A C;o 7e'Y County Procurement Services Division Form 5 Reference Questionnaire E QNL,' FORM FOR E4CH REQUIRED REFERENCE] Solicitation: 2 5 - 8 841 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of individuals Requesting Reference Information) Name: Angela Westerfield (Evaluator completing reference questionnaire) Email: FAX: Company: Visit Savannah (Evaluator's Company completing reference) Telephone: 40 7- 5 80-8065 Collier County has implemented a process that collects reference information on firths and their ley personnel to be used in the selection of firms to perform this projcct. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisfied (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/individual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: Branding and Production Agency of Record Project Budget: $750,000 Completion Date: Ongoing Project Number of Days: _Ongoing Item Criteria Score must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Ability to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (.customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 In EST. I S I T 1733 Click here to learn more about our work with this client Paradi a prlr for good Professional Reference #3: Gina Gemberling - Little Rock (AR) CVB Co 7e, r County Procurement Services Division Form 5 Reference Questionnaire W,SE ONE FORM FOR E4CH REQUIRED REFERENCE) Solicitation: 2 5 - 8341 Reference Questionnaire for: Paradise Advertisinky (Name of Company Requesting Reference Information) Rudy- Webb, President (Name of individuals Requesting Reference Information) Name: Gina Gemberling (Evaluator completing reference questionnaire) Email: ggemberling(a littlerock.com FAX: Company: Little Rock CVB (Evaluator's Company completing reference) 501-517-8819 Collier County has implemented a process that collects reference information on toms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisfied (and would hire the ftnriiindividual again) and 1 representing that you were very unsatisfied (and would never hire the firm/individual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored `50." Project Description: Agency of Record Project Budget: _$1,000,000 Completion Date: ongoing Project Number of Days: _Start Date — Jan 2019 - Ongoing_ Item Criteria Score must be coin pluted 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 Quality of work- 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (.completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations. etc. lit 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOT_aiL SCORE OF ALL ITEMS 100 TM Click here to learn more about our work with this client Paradis a pQrtner for good Professional Reference #4: Julie White - Navarre Beach (Santa Rosa Co., FL) Col Pier County Procurement Services Division Form 5 Reference Questionnaire f SE ONE- FORM FOR E4 CH REQUIRED REFERE N CE) Solicitation: 2 5 - 8 8 41 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Julie White (Evaluator completing reference questionnaire) Email: FAX: Company: Navarre Beach — Santa Rosa County, FL (Evaluator's Company completing reference) Cell — 850-572-0206 Collier County has implemented a process that collects reference information on firms and their key personnel to he used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey, Please Tate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisfied (and would hire the ftnnlindividual again.) and 1 representing that you were very unsatisfied (and would never hire the firm/individual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored Project Description: Agency of Record Project Budget: _$565.000 Completion Date: Spetember 2028 Project Number of Days: _Finishing Year 1 Item Criteria S'core must be coin pleted 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 Quality oi'work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Ability to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 FLOR I DA'S MOST RELAXING PLACE. Click here to learn more about our work with this client Paradi a p n r for good Professional Reference #5: Michelle Owens - Visit Hendersonville (NC) Co 7e-r Cwounty Procurement Services Division Form 5 Reference Questionnaire !US'E ONE- FORM FOR E4 CH REQUIRED REFERENCE) Solicitation: 25- 8341 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) NameAlichelle Owens (Evaluator completing reference questionnaire) Email: FAY: NA Company:Henderson County Tourism Development Authority (Evaluator's Company completing reference) Telephone: 828-693 -9708 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed. work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisfied (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the fmnlindividual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or foim. will be scored "0." Project Description: Project Budget: Completion Date: Project Number of Days: Item Criteria Score must be completed) 1 lbiIity to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -tithe or early). 10 3 Quality of work. 9 4 Quality of consultative advice provided on the project. 10 5 Pi-ofessionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices, manuals or going forward documentation, etc.) 9 7 Ability to verbally communicate and document information clearly and succinctly. 10 S Ability to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 i 1.0 [overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL [TENTS 9S Hendersonville NORTH CAROLINA Click here to learn more about our work with this client Paradi a prlr for good ��pecialized ertise of Our Team { * 4 lw -d T..6 F A 'o J. 4 1A. AA eede I ;; w OL 3"s-- A r IN 'I'll Klif a WN 40 TM 4. V. A., tv 'A9e, Y- '�F A� 49 1'r N % p �.X • 477 W W-11V" 0% 44" '44 .40 u Our Approach: Working Together Paradise is afull-service agency powered by full-time team members and industry experts with a proven track record of delivering attention -grabbing, award -winning, results -generating work for destinations. At this time, Paradise does not foresee the need to utilize any subcontractors or freelancers. If we were to hire subcontractors or freelancers for work on your account, please be assured that we would only select proven, experienced talent. The Naples, Marco Island, Everglades CVB partnership will be strategically stewarded and led by Mark Jaronski, Barbara Karasek, Rudy Webb, Niki Kaylor, and Tom Merrick. This would ensure that your organization would always have senior leadership involved in all efforts. The full team assigned to our partnership is listed here and key biographies can be reviewed on the following pages. Name Mark Jaronski Barbara Karasek Tony Karasek Rudy Webb Tom Merrick Niki Kaylor Tom McDonald Debbie Karasek Title CEO (eff 8/15) Yrs Experience CMO (eff 8/15) & Co -Owner CGO & Co -Owner President Chief Creative Officer Chief Strategy Officer Chief Financial Officer CAO/Corporate Controller 30+ 30+ 30+ 26 30+ 28 30+ 30+ Name Title Glenn Bowman SVP, Creative Director Yrs Experience Mason Moore SVP, Strategic Partnerships & Marketing Kristen Murphy VP, Partner Strategy Cristina Howard VP, Media & Marketing Debbie Booker Associate Media Director Ashley Cannon Group Director Kim Goldsmith Marketing Implementation Specialist Brandon Faust Associate Director, Analytics 23 27 13 25 25 10 10 8 Name Title Yrs Experience Natalie Helton Media Planner/Buyer 8 Sarah Holden Media Planner/Buyer 7 Caspar Blattman Senior Art Director 25 Leah Shoup Senior Copywriter 7 Isaac Huskins Content Creator, Videographer 10 Audrey Clifford Content Director 7 Tori Putman Sr. Social Media Manager 6 John DeGeorge VP, Data Technology 20 Paradise I a 1p_�2rtner for good Mark Jaronski Chief Executive Officer (eff 8/15/2025) 1 Years of Experience = 30 Mark Jaronski is a nationally recognized leader in tourism marketing, and communications with more than 25 years of experience across government, nonprofit, and global brand sectors. As CEO of Paradise, he brings a proven record of driving transformational growth, elevating brand performance, and creating meaningful connections between people, places, and purpose. Before joining Paradise, Mark served as Chief Marketing Officer for the State of Georgia, where he led the state's tourism resurgence in the wake of the COVID-19 pandemic. Through strategic marketing and sales initiatives, Georgia rose to become the No. 5 state in the U.S. for domestic visitation. Under his leadership, tourism became Georgia's No. 2 industry, generating record -breaking economic impact, supporting over 463,000 jobs, and delivering more than $5 billion in state and local tax revenue. Mark has served on committees for the US Travel Association for many years. Previously, Mark was CEO of Select Registry, where he revitalized the 325-member organization into a performance -driven marketing engine for the country's top -tier inns and small hotels. He grew income by 50%, achieved record website traffic, launched the group's first sponsorship program, and reimagined its digital identity. Earlier in his career, Mark held senior leadership roles at Visit Orlando and The Walt Disney Company. At Disney, he served as Director of External Communications for the $15B global parks division and as Chief of Staff to the President of Walt Disney World. He was honored with Disney's prestigious Partners in Excellence Award, given to less than 1% of employees worldwide. Mark lives in Greensboro, Georgia, with his wife and four children. He enjoys golfing, traveling, and taking family vacations in Florida —where he also spent part of his professional career. At Paradise, he leads with vision, passion, and a deep commitment to shaping the future of travel, tourism, and community development. 1 Geor8la° On My Mind T sitOrlando. The OAq:�aFr Company U.S. TRAVEL S 0 C 1 1 T 1 0 N !. Paradise I a lq_�2rtner for good Barbara Karasek Chief Marketing Officer & Co -Owner I Years of Experience = 35, Tenure = 7 A Tampa Bay area native, Barbara is a renowned force in the destination tourism industry. Her main role is guiding her agency and its clients to success — and in that role, you'll see her firsthand at meetings, even on shoots as well as attending every tourism trade show and event she can get her hands on. Seriously, where does she get her energy? Before she joined Paradise to focus solely on destination, tourism, and hospitality marketing, Barbara built an impressive career spanning global sales, partnership, licensing, consumer products, and brand and consumer marketing leadership roles in prestigious companies such as SeaWorld Parks & Entertainment, PGA TOUR, NASCAR, and the United States Olympic & Paralympic Committee. Today, Barbara is a recognized global steward for tourism and marketing: — Destinations International Foundation Board Member (2024-2027) — National Diversity Council, Member (2024-Present) — HSMAI "Top 25" Extraordinary Minds in Sales, Marketing, Revenue Optimization and Distribution (2023) — Member of Destination International's Social Inclusion and Global Leadership committees (2023-Present) — Tourism Academy Advisory Panelist (2023-Present) — "Top 25 Marketing Vendor" by OnCon (2021) — Cynopsis Media "Digital IT" List Award (2019) Under her leadership, Paradise has grown into a nationwide agency of record with 47 staff in 10 states, earned more than 475 industry awards, and was named Destination International's Social Impact partner agency. Barbara is a formidable strategist for destinations with an unwavering commitment as a steward for social inclusion, sustainability, and the United Nations Sustainable Development Goals. She was a college volleyball player at Furman University, earned her M.A. from USF Tampa in Mass Communications with Honors, and received a certificate in Strategic Marketing Management from Harvard Business School. Barbara's dedication extends to philanthropy, as she passionately supports, Rethreaded, a Jacksonville nonprofit combating human trafficking with job skills, and is an investor and advisor for CERES, a socially inclusive culinary community in Chattahoochee Hills, Georgia. She and husband and Co-owner Tony balance their purpose -driven life with travel, golf, beach vacations, skiing, sports, and fishing. .. *'+`,i► DESTINATIONS 4 +1� I N T E R N A T i 0 N A L .r FOUNDATION hsmai To 25 EXTRAORDINARY MINDS � CYNGPSISDIGITAL MODEL 0 & CIt>List AWARDS NATIONAL DIVERSITY COUNCIL An inclusive community, a better nation WMA WEB MARKETING ASSOCIATION TOURISM �h� ACADEMY Paradise I a lq_�2rtner for good q" Tony .-I •- I -Chief Growth Officer & Co -Owner �'k Years of Experience = 35, Tenure = 7 As his title suggest, Tony is the relationship guru for the agency relentlessly caring for his clients and attending their `every need. Like Barbara, his energy is overwhelming, thus, xpect to hear and work with him often. A native of Davenport, Iowa, Tony was a standout high school basketball player and recruited by the top college basketball programs in America. Tony spent seven years playing in the Continental Basketball Association, the United States Basketball League, as well as with pro leagues in France, Greece, Israel, China, England, and the Dominican Republic. He brings nearly 20 years of diverse business development experience to Paradise, having managed business development and sales acquisitions with more than 1,800 companies across credit card and check payment processing, healthcare, medical devices, and logistics. For Tony, nothing has been more gratifying than helping his clients find solutions that help them succeed. Tony also balances his purpose -driven life with global travel, outdoor activities, and discovering the perfect sunrise, sunset, and fishing spot alongside Barbara, his best friend and wife of 17 yea rs. 7\) .'\ I Rudy Webb President Years of Experience = 26, Tenure =17 With more than 25 years of experience in the industry and 17 years at Paradise, Rudy has a proven track record of transforming brands and driving growth. It's a role he does not take lightly for his clients. He uses his wide-ranging knowledge and even-handed leadership to contribute to all facets of agency operations, particularly client strategy and campaign execution, along with strategic partnerships for innovation and marketing technology platforms. Based in St. Petersburg, Rudy is involved in virtually every aspect of the company, managing growth and expansion. An active member of Destinations International, Rudy is a thought leader and speaker on topics such as sustainable tourism development, the UN's 17 SDGs, and destination stewardship. Rudy's vision, strategic thinking, and leadership skills have earned him and his clients numerous accolades and recognition in the industry. Under his leadership, Paradise has grown exponentially, expanding its client base and winning several prestigious awards. His passion for storytelling and commitment to excellence have been instrumental in creating memorable campaigns that resonate with audiences and deliver measurable results. Rudy's steady and composed leadership style fosters a collaborative and inclusive work environment. He is dedicated to mentoring the next generation of advertising professionals and is actively involved in various industry associations and community initiatives. Parad 1 se i a ps�rtDer for good �1 ►•Tom Merrick Chief Creative Officer I Years of Experience = 35, Tenure =10 AO A native New Yorker (but now based in St. Petersburg) and lifelong travel enthusiast, Tom brings over 35 years of experience in the advertising and marketing industry, with a particular focus on Destination Marketing Organizations (DMOs). Throughout his distinguished career, Tom has honed a remarkable ability to unearth the unique essence of DMO brands, translating these discoveries into powerful messages that not only capture the attention of consumers but also ignite their imaginations and influence their purchasing behaviors. Tom's approach to creative strategy is both innovative and forward -thinking. His bold ideas are deeply rooted in data -driven insights, ensuring that every campaign he leads is as effective as it is imaginative. His work has garnered numerous awards, a testament to his commitment to excellence and his knack for crafting compelling narratives that resonate with diverse audiences. As Chief Creative Officer, Tom is dedicated to staying deeply connected to the partners, communities, and consumer markets he serves. This dedication sees him frequently in the field, where he engages in ongoing immersions, meetings, and explorations. Tom believes that truly understanding a destination requires more than just research; it demands a hands-on approach that includes wandering through the streets, talking with locals, and experiencing the culture firsthand. His creative leadership and vision ensure that the agency remains at the forefront of the industry, delivering results that exceed client Niki Kaylor Chief Strategy Officer � Years of Experience = 28, Tenure =1 Niki Kaylor is an advertising agency strategic leader with 25+ years of integrated marketing and communications experience, focused on leading high-performance teams and planning and implementing campaigns that contribute to the strategic growth, positioning, and profitability of prestigious companies. She has worked closely with client partners to build brands in the following diverse industries: hospitality/tourism, retail, healthcare, non -profits, real estate, CPG, and B2B. Niki has marketed such companies as Ocean City Maryland Tourism, Explore Georgia, The Peabody Hotel Group, The Breakers Hotel, Niagara Falls, AdventHealth, the American Cancer Society, Piedmont Healthcare, Kids Foot Locker, Ralph Lauren Fragrances, Lancome, Kleenex, Stein Mart, and Kennedy Space Center Visitor Complex. Niki contributes a uniquely approachable style of leadership and client advocacy that are essential to success and is known for the pride that she takes in building strong relationships with clients, colleagues and vendors. Niki and her husband are the parents of three children and reside in the Tampa area with their youngest. Spending time with family and friends and travel and sports are just a few of Niki's favorite things. And she and her family are also huge Philadelphia Phillies fans, traveling to many cities to see them play. A Florida native, she earned her advertising degree from the University of Florida, and she remains a diehard Gator fan. expectations and captivate consumers around the world. Paradise I a r for good i 4 Tom McDonald Chief Financial Officer Years of Experience = 35, Tenure = 3 Tom McDonald has over 25 years of broad business experience including corporate finance and accounting, operations management, client management, and business development. He has worked with small, mid -market, and large brand -name organizations covering a wide variety of industries. He has held titles of Chief Financial Officer, Chief Operating Officer, Director of Finance, and Director of Operations with global responsibilities. Tom is passionate about new ideas, new technologies, and innovative approaches to helping companies solve problems and grow their businesses. He is also passionate about talent development and authored a book on innovation and talent, "Paving the Way: Innovation, Talent, and the Path Forward" (2020). Tom enjoys family time, going to the beach, sports, meeting new people and spending time with friends, working out, and continual learning. � Debbie Karasek Chief Administrative Officer, Corp. Controller I Years of Experience = 30 Tenure = 5 A veteran human resources and finance professional, Jacksonville -based Debbie has more than three decades of experience in finance and administration as a controller, director of finance, accounts payable and receivable, as well as human resources. Debbie has delivered impeccable results in a variety of industries, including hospitality and tourism, healthcare, restaurants, nonprofits, government, real estate, law, and finance. Before Paradise, Debbie served as an Accounting and Human Resources leader for Next Science, a medical technology company headquartered in Sydney, Australia, with a research and development center based in Jacksonville, Florida. Over the years, Debbie has managed finance, budgeting, accounting, and human resources for large enterprise organizations such as United Way of Northeast Florida, California Dreaming, Sawgrass Country Club, Atlantic Beach Country Club, and Watson Realty Corp. Paradise I a r for good Glenn Bowman SVP, Creative & Brand Innovation I Years of Experience = 22, Tenure =13 Glenn is Paradise's resident creative savant — leading a creative team and all client projects from original concepting to completion. He brings 20+ years of experience creating dynamic brand identities, advertising campaigns, and immersive digital experiences that cut across all media channels.. Glenn lives in St. Petersburg, loves to explore and discover the true essence of a destination. Kristen Murphy VP, Partner Development I Years of Experience =14, Tenure =13 With her vibrant personality, boundless energy, and love for cultivating relationships, Kristen uses her 13 years at the agency to lead the agency's client partnerships team. Kristen digs deep —through observation, listening, and analytics—to understand clients' business goals and objectives, and then to develop and implement custom strategies and tactics to ensure partner success. Kristen has worked on numerous large and small DMO accounts during her tenure, such as Naples, Marco Island, Everglades, Amelia Island, Visit Savannah, Daytona Beach, and Hendersonville, NC. Ll J� 1 Mason Moore SVP, Strategic Partnerships &Marketing I Years of Experience = 25, Tenure =1 Mason has more than 25 years of experience creating and implementing award -winning programs for brands from across the globe from a wide variety of industries. He has a diverse background with experience in both agency and corporate marketing and brings expertise in a wide range of disciplines. Prior to joining Paradise, Mason spent more than 15 years in the marketing and communications agency industry highlighted by a ten-year tenure with &Barr (formerly Fry Hammond Barr) where he held multiple leadership positions including Vice President, Client Services and Vice President, Public Relations and Social Influence. Among his many achievements and awards won, highlights include leading the development and implementation of communications strategies for the openings of the Nemours Children's Hospital (Orlando, Fla.) and the $450 million expansion of The Peabody Orlando Hotel (now Hyatt Regency Orlando). John DeGeorge VP, Data & Technology I Years of Experience = 25, Tenure =1 With 25+ years in media and marketing, John leads data and martech efforts to identify and engage site visitors, enriching first -party data for targeted campaigns. He geo-targets and uses AI -driven consumer behavior data to deliver impactful advertising and transaction -based analytics enable clients to measure the marketing impact on spending, optimizing ROI. John's professional certifications include Lean Six Sigma and Al from AWS, Google, IBM, and Microsoft, reinforcing his capability to tackle challenges in the digital marketing space and deliver measurable results. Parad 1 se i ar for good h1ey Cannon p Director rs of Experience =13, Tenure = 3 er 15 years of experience in community marketing and c client engagement, Ashley brings both depth and :o every partnership she leads at Paradise. She is a rative problem -solver who excels at aligning marketing vith clients' broader organizational goals, always with focus on measurable outcomes. Her work is rooted in foundation of marketing, stakeholder collaboration, hentic storytelling, building meaningful connections n brands and their audiences. passion lies in destination marketing. She is deeply committed to helping DMOs tell their stories, grow visitation, and drive sustainable impact within their communities. From uncovering the unique voice of a place to navigating the complexities of seasonal demand and audience segmentation, she brings heart and rigor to every campaign. She has led initiatives for a diverse portfolio of clients, including Collier County, Columbia County, Mote Marine Laboratory & Aquarium, ZooTampa, Santa Rosa County, Brown Fertility, Orlando Health, Visit Joplin, and the St. Pete Pier. Across these accounts, Ashley has demonstrated a knack for understanding complex community dynamics and turning insights into actionable strategies that drive engagement and deliver results. Her passion for impact, supported by her thoughtful strategic approach, makes her a trusted partner to both clients and internal teams alike. Kim Goldsmith Marketing Implementation Specialist I Years of Experience =12, Tenure =1 Kim Goldsmith joins the team from Visit Florida, where she was Assistant Manager at the 1-75 Florida Welcome Center, managing daily operations and guest engagement. Prior to that, she served as Marketing Manager at Visit Lake City, Columbia County, overseeing strategic marketing, tourism planning, and operational management. A graduate of Florida State University, Goldsmith's early career in travel, including roles as a flight attendant and a coordinator for Virgin Holidays, inspiring her deep-rooted passion for destination marketing. Paradise I a p_�2rtner for good �J 1 1 4 Chelsea St. John Senior Art Director I Years of Experience =12, Tenure = 5 Chelsea is a talented creative who has put her brand identity, art direction, and UI design skills to work for a variety of clients in a wide range of industries. St. Pete -based Chelsea offers our clients a unique perspective and thoughtful approach to all of her work and projects. Some of her hobbies include yoga, exploring the latest local restaurants, and planning her next trip, camera in hand. saac Huskins enior Videographer & Editor Years of Experience = 8, Tenure = 6 ac's been creating content for tourism, destinations, actions, and venues for over a decade. His award -winning eo production and motion graphic skills help create gaging, memorable content for our clients. His love of visual orytelling was no doubt honed by his passion for movies. In s spare time, he and wife Emily love to travel and he also N,'oduces short movies with his brother. -1- Greg insco Senior Art Director I Years of Experience =17, Tenure = 3 Greg brings a strong passion for design as well as 20+ years of experience in the advertising industry, many of which were spent creating campaigns, websites, and designs for travel and tourism clients such as Visit St.Pete/Clearwater, Visit Savannah, The State of Maryland, VISIT FLORIDA, and more. Caspar Blattmann r Senior Art Director 1 Years of Experience = 25, Tenure = 6 Caspar is a seasoned designer with secrets: he has a Masters in computer science, a Minor in business, a Swiss passport, and German and Swiss German are his native tongues. He proudly calls Florida home and has been to the two smallest countries in the world — Vatican City and Monaco, which inspires him as a designer to find big ideas amidst the smallest of places. r Paradise I a p_�2rtner for good Audrey Clifford Senior Manager, Content Strategy � Years of Experience =10, Tenure = 7 Audrey Clifford brings over a decade of experience in content strategy, specializing in the tourism and hospitality sectors. With a strong foundation in creative storytelling, she develops compelling, multi -channel campaigns that engage audiences and drive results. Audrey has led content strategy initiatives for a diverse portfolio of tourism and hospitality partners. She takes an omnichannel approach, integrating social media, digital platforms, and collaborative efforts with our cross -functional teams to amplify brand messaging. Audrey's expertise in innovative storytelling and data -driven insights enables clients to effectively share their narratives in a way that captivates audiences and strengthens brand affinity. Audrey's strategic, audience -first mindset ensures that every content campaign she develops leaves a lasting impact —shaping perception, inspiring engagement, and elevating brand presence in an ever -evolving digital landscape. yeah Shoup Content writer I Years of Experience =10, Tenure =1 Leah is a bilingual content copywriter with over a decade of experience in the travel and tourism industry. With a B.A. in Spanish from the University of Georgia and an M.A. in Interpreting and Translation Studies from Wake Forest University, she began her career translating scientific research before discovering her passion for digital content. In 2015, Leah launched Gringa Journeys while living in Chile, a successful travel website where she collaborated with leading global brands and tourism boards while building a loyal audience of over 80,000 followers and 50,000 monthly readers. Now a team member at Paradise, her ability as a versatile writer works in harmony with her ability to concept big ideas. Her writing spans eblasts, digital ads, landing pages, social content, and long -form editorials, always tailored to the client's goals and audiences. Her translation skills offer additional value to clients, and her growing expertise in campaign development makes her a rising creative voice within the agency. Rosemary O'Toole tt�;f,; Tori Putman Vice President, Creative Services _,,,� Senior Social Media Manager � Years of Experience = 30, Tenure = 6 + "'°` I Years of Experience = 6, Tenure =1 Rosemary literally keeps the agency running. On time. On budget. And with a calming demeanor that can soothe the savage creative person. Her title doesn't do justice to the chaos she (somehow) cultivates into composure. Tori has worked in content creation and marketing since graduating from Kent State University in 2019 and loves that her career path allows her to be creative every day. She worked with Leaf Home as their Senior Social Media Manager for almost four years and Elite Brands as Marketing Manager for nearly two years before joining Paradise. Paradise I a r for good Cristina Howard VP, Media & Marketing I Years of Experience = 20, Tenure =1 A media pro well known for her MarTech acumen and data -driven digital marketing strategies, Cristina spent m( of the last decade at &Barr (formerly known as Fry Hamm Barr), as Director of Digital Media & Analytics, where she oversaw the media strategy for clients like Badcock Furni Space Coast Office of Tourism, Discovery the Palm Beach,, Florida Virtual School, Sonny's BBQ, Rosen Hotels, and Sr Coast Credit Union. Over the years, Cristina has developed a strong reputatio for media innovation in the programmatic and digital spac with CRM/DMP activations and influencer marketing offer that helped increase clients' marketing performance and competitiveness in the ever changing agency landscape. A second -generation Cuban -American from South FloridiE Cristina lives in Orlando with her husband, their 8-year-ol( daughter, and two dogs. She and her family have transfor their love for travel into a passion and recently purchased. home in the Tuscan hills of Italy, which draws them oversE a couple of times a year. She is a graduate of Florida International University in Advertising and holds a certific<- in Hospitality and Tourism Industry Essentials from New Y University. ie Booker ctor xperience = 30, Tenure = 3 soned professional in media strategy and planning al and digital media for DMOs, hotels, resorts, and e is an innovative thinker for leisure, sports, meetings, b and Black Traveler campaigns. She loves NFL footbal II over the world. Clients that she has worked with Pteakers, Kessler Properties, Collier County CVB, Little ne Spartanburg, ZooTampa, and other DMOs. on Faust Direct Digital Mktg &Analytics xperience = 7, Tenure =1 randon has extensive experience in digital marketing campaign management and media analytics, across paid search, paid social, and a -wide range of analytics platforms. In the past, he led development & management of Paid Search campaigns and integrated media analytics, Ito improve client reporting through media analysis reports, and ashboards. Currently, he's leading development of media analysis dashboards, providing clients with better understanding of trends & anomalies, allowing clients to react quicker and make campaign optimizations. In this role he also provides analytical reports that give deeper insights into performance, and also oversees the paid search and paid social departments. Paradise I a r for good atalie Helton Aedia Planner & Buyer Years of Experience = 6, Tenure = 3 atalie offers experience in developing and executing ross-channel marketing campaigns, including buying nd planning on both digital and traditional mediums nd generating revenue across a variety of industries. atalie previously served as a media buyer and arketing senior consultant for BranclMuscle in Cleveland, Ohio, where she is based. She also worked as a marketing events supervisor for ESPN and Good Karma Brands. Natalie has traveled to Asia, Africa and Central America on volunteer trips so far, with more trips planned throughout 2025. Austin Bray Manager, Paid Search Specialist I Years of Experience =10, Tenure = 6 Austin is our resident pay -per -click and digital marketing Sherpa, with experience in industries that range from entertainment and media to travel and tourism. Paradise I a r for good our structu ry Chief Strategy Officer (15%) Account Services Team (3) (70%) President (5%) Media Team (6) (30%) Data, Analytics, &Insights Team (2) (30%) Ownership, CEO, CMO, CGO (5%) Chief Communications Chief Creative Officer (15%) Creative Team (6) (30%) Officer (5%) COO/CFO (5%) Operations Team (2) (100%) Web, Content &Social Team (4) (30%) Finance & Admin Team (4) (10%) in.rn cr "Describe the various team members' successful experience working with one another on previous projects." The best and most relevant example that we can share is that of this team's success working together on the Naples Marco Island, Everglades CVB account. The team structurE that we've outlined in this proposal is the same team that you currently work with each and every day to effectively position the region as the most luxurious destination in Florida. But we don't rest on our laurels when it comes tot ' team we put in place for you - we are committed to adding the best talent, from within or outside of our agency, to ensure that we provide you with the most innovative solutions to not only mee t, but exceed your goals. � Our team is not only passionate about the success of the Paradise Coa J 1 st, but in ensuring that success the right way through effective collaboration, integration, and communication - together and with you. a p rt per for goad OW. mombw .- Our Approach: Account Management The Paradise team is dedicated to delivering projects on time, within budget, to your satisfaction. We prioritize communication and collaboration, working closely with you to align with your goals and keep you informed every step o way. Our team is structured to be responsive, with adequate staffing to meet evolving needs. Organization We use structured systems to manage multiple campaigns, deadlines, and deliverables efficiently, ensuring high -quality, on -time results. Planning Clear planning helps us set defined goals, reach target audiences, select effective channels, and stay on budget and schedule. Project Management VI Strong supervision across departments ensures that work remains efficient a - . meets or exceeds client expectations at every stage. MOB* - .. t Budgeting We carefully manage budgets, regularly monitor expenditures, and offer recommendations to maximize impact while staying within financial parametE fIT, i ,k. k Our Approach: Project Management We follow strict protocols to ensure all spending aligns with budgetary constraints. Any expense for the Naples, Marco Island, Everglades CVB is tracked in our internal system, Workamajig, which links time, estimates, media spend, approvals, and purchase orders to ensure accountability. All expenses require aclient-signed estimate. In addition, our team maintains a live Budget Tracker to report projected vs. actual costs and recommend adjustments as needed. We actively pursue cost -saving strategies — leveraging existing assets, UGC, partner collaborations, and efficient production — to maximize every dollar spent. Projects ,, I 1 .0.. __. _- . , . a -- -,n. - __ __ cr 1 Z. Project Full Name v ACME - ACME. Inc ACME4M7 - Ste nda rd-ASAPNc"g ACME-D008 - Ste nits rd-ASAP Wi th-1 Lag ACMEDO09 - Sta nda rd-Du ratinOf Project ACME -DO 10 - Sta ndard-beta ded5tepsWith-1 Lag ACME-0015 - Sta nde 04 esau rceRounds ACME - ACME Inc v L U - La Education lnc AMP-08=1 -AMP-Video 5imultation — LAU-DD03 - University of Lew Ed LAU-90775-01 - Uata Management workamaiig� platinum Fine... Project Task ... Open Assignments Deliverables Open To Dos Project Status November 2423 Complete 23 30 6 I - 0 In 7 2 2 Production In 7 A Production 0 14 5 7 Production 36 i Production l� M M M 35 i Production 99 9 6 7 2 6 Production 2 1 0 Production D 0 Production LAU - Ls Education Inc 9 3 6 v LFO F - Last F&oL Of FILm Productions OR - Company Overhead '❑ 24 0 Production LFOF - Last Foot Of Film Productions 24 0 0 v TACO -Taco Bowl TACO-0001-8awlaiidousAd 'C� 0 0 Production TACO - Taco Bowl 0 0 0 i 139 14 12 i c FAVORfTES (2) hidegantt 0 >� December 2423 13 20 27 4 11 18 ml� w Paradise I a r for good Staff Professional Memberships and Affiliations +x DESTINATIONS � DESTINATIONS .�+ INTERNATIONAL 0Y INTERNATIONAL FOUNDATION GreenStep PKSA j4F 0 000::: WMA Sporls & Fllness Irlduslryr Associalion W E B MAHKETING ASSOCIATION ONE WEST TOURISM ALLIANCE Travel and Tourism Section IN5A DESTINATIONS FL,:1tIDA POP hsinmal -0 *NATIONAL PIVERSITY COUNCIL inclusive community, a better nation VISIT FLORIDA Below are our current licenses and certifications, demonstrating our qualifications and compliance with the requirements for the specified services. S� 0 Google Ads Certified Professional p�arrssla��L Google Partner A A W 0 A 0 Goog4e Google Googla Google Google Google Search Ads AnalytiGs Shopping Ads MoNe Ads DISpIav Ads NItlec Ads aWS Generative Al Essentials Business Skill PARTNER Google Cloud Introduction to Large Language Models 0 COMPLETION BADGE Go gte Cloud Introduction to Responsible Al 0 COMPLETION BADGE CONTENT ` DEVELOPER NTARKEj7NG L'E R1 I I CA110N W O ROPR Ei 6 CERTIFICATION CMS HubSPot Academy CERTIFIED MARKETING EXPERT Go.:�gie Cloud Introduction to Responsible Al 4 COMPLETIQN RADGF DO Meta ,Sr, DESIGN Tyfl� facebook blueprint CERTIFICATION O Paradise I a iq-�2rtner for good 77'I } f 41 7 F ` � 4 it %�'' �• t ' � #r�� err#'+ + , ! y J *{ r jd .: y � �y ""t' i • � i r-� � �+ t• a r; _' F � kdp 41 )ca 11 i ■ ;� L f Apr ■ �'� Vendor Aa qr- Ire erenc,,�,,,, mp L t I, r � *+• � � n1 + 11 rJr �l i'Iry� + ! Ar q ti r is i Cofwer Counu Procurement Services Division Farm 4: Vendor Submittal — Local Vendor Preference Certification (Check Appropriate Boxes Below) State of Florida (Select County if Vendor is described as a Local Busincss) Collier County ❑ Lee County Vender affirms that it is a local business as defined by the Procurement Ordinance of the Collier County Board of County Cotnrnissioners and the Regulations Thereto_ As dcii.ned in Section Fiftecn of the Collier County Procurement Ordinance: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector prior- to bid or proposal submission to do business within Collier County, and that identities the business -Aith a perrn:inent physical business address located within the limits of Collier Cotallty from which the vendor's staff operates and performs business in an area zoned for the conduct of'such business_ A Post Office Sox or a facility that receives mail, or ca non-peraraanont structure such as a construction trailer. storage shad_ or other non -permanent structure shall not be used ror the purpose of establishing said physical address. In addition to the foregoing, a vendor- shall not be considered a "local business" unless it contributes to the economic development and well-being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and cxp=`ansion of employment opportunities_ support and increase to the County's tax base, and residency of oinployces and principals of the business within Collier County. Vendors shall affirin in writing their compliance with the foregoing at the tilne tat submitting their• bid or proposal to be eligible for comsidcration as a "locaal business" ,under this section. A vendor who misrepresents the Local Preference status. of its lirrir in a proposal or bid SUbinitted try the C'aunty will lose the prit ilege to ciaiin Local Preference status for a period of tip to one year under this section. Vendor must complete the follmvlap- information: Year Business Established in [ Collier County or ❑ Lce County_ Number of Employees (I ncludingOwners } or Corporate Officers): �_. Ntaat�her af`Enl}�loye c Lining in ❑ Collier County or Lee {Including Owner(sl or Corporate Officers): If requestud by the County. Vendor will be required to provide: documentation substantiating the information given in this certification. Failure to do so ►viill result in vendor's submission tieing deemed not applicable. Sign and Date Certification: Under penaliie5' o )ei j irr 1 cer ti i- that the in brinatir1t shoity on this lbrin is c or l-ect to airs• �kraaledlle} p r� 5Lj o", Company Name: ate: % V71,iJ Address in Collier or Lce County: .y u I., Signature: �&Aia &21Aej-jJL---- Titic: Tori Putman, Senior Social Media Manager ,t oer for good Thank You. Barbara Karasek, CEO bkarasek@paradiseadv.com Mobile 904-899-2845 Tony Karasek, CGO tkarasek@paradiseadv.com Mobile 904-903-1353 radise Rudy Webb, President rwebb@paradiseadv.com a p�?rtn_er for good -com Mobile 727-235-2445 Co Ter C014nty Procurement Services Division Form l: Vendor Declaration Statement BOARD OF COUNTY COMMISSIONERS Collier County Government Complex Naples, Florida 34112 Dear Cot-mnissioners: The undersigned, as Vendor declares that this response is made without connection or arrangement with any other person and this proposal is in every respect fair and made in good faith. without collusion or fraud. The Vendor hereby declares the instructions, purchase order terms and conditions., requirements, and specifications/scope of work of this solicitation have been fully examined and accepted. The Vendor agrees, if this solicitation submittal is accepted by Collier County, to accept a Purchase Order as a form of a formal contract or to execute a Collier County formal contract for purposes of establishing a contractual relationship between the Vendor *nd Collier County, for the performance of all requirements to which this solicitation pertains. The Vendor states that the submitted is based upon the documents listed by the above referenced solicitation. The Vendor agrees to comply with the requirements in accordance with the terms, conditions and specifications denoted herein and according to the pricing submitted as a part of the Vendor's bids. Further, the Vendor agrees that if awarded a contract for these goods and/or services, the Vendor will not be eligible to compete, submit a proposal, he awarded, or perform as a sub -vendor for any future associated work that is a result of this awarded contract. IN WITNESS WHEREOF, WE lia 5 in the State of Firm's Legal Narne: Address: our names on this / day of �� _t� in the County of :rr"� juotk fi'1741 1 hG. Vt / -r /nue- City, State, Zip Code: z ) F/ d1,7eda �/ Q Florida Certificate of Authority Document Number Federal Tax Identification Number *CCR # or CAGE Code *Only if Grant Funded Telephone: Email: Signature by: (Typed and written) Title: J5 - 3o�a�ai is CUD i LS y5) Additional Contact Information Send payments to: i'�7St i? `� /C��[��//� f� C: (required if different from above) Company name used as payee _ Contact name: atba <6—a Title: OIEQ Address: .5222 Nwhal ,4v&t City, State. ZIP �-e t-G r I✓� � Ll 17L� t 3� 710 Telephone: / A7 �A I — J155 bA k clan Va ds:-e ad v, (�Cm Entail: QC,�Or1Y�tSat4ab le G c�vadt.jp Officc scrti-icinz Cvllicr County to place orders (required if different from above) Contact name: Taub o l-a /6" C!L Title: 0 Address:i(1! City, State, ZIP ��,l1( / F�� /fP Telephone: Email: Co Ter County Procurement Services Division Form 2: Conflict of Interest Certification Affidavit The Vendor certifies that, to the best of its knowledge and belief, the past and current work on any Collier County project affiliated with this solicitation does not pose an organizational conflict as described by one of the three categories below: Biased ground rules — The firm has not set the "ground rules" for affiliated past or current Collier County project identified above (e.g_, writing a procurement's statement of work, specifications, or performing systems engineering and technical direction for the procurement) which appears to skew the competition in favor of my firm. Impaired objectivity — The firm has not performed work on an affiliated past or current Collier County project identified above to evaluate proposals / past performance of itself or a competitor, which calls into question the contractor's ability to render impartial advice to the government. Unequal access to information — The firm has not had access to nonpublic information as part of its performance of a Collier County project identified above which may have provided the contractor (or an affiliate) with an unfair competitive advantage in current or future solicitations and contracts. In addition to this signed affidavit, the contractor / vendor must provide the following: 1. All documents produced as a result of the work completed in the past or currently being worked on for the above -mentioned project: and, 2_ Indicate if the information produced was obtained as a matter of public record (in the "sunshine") or through non-public (not in the "sunshine") conversation (s), meeting(s), document(s) and/or other means_ Failure to disclose all material or having an organizational conflict in one or more of the three categories above be identified. may result in the disqualification for future solicitations affiliated with the above referenced project(s). By the signature below. the firm (employees, officers and/or agents) certifies, and hereby discloses, that, to the best of their knowledge and belief, all relevant facts concerning past, present, or currently planned interest or activity (financial, contractual, organizational, or otherwise) which relates to the project identified above has been fully disclosed and does not pose an organizational conflict. State of r iori JA County of Dwws,l The foregoing instrument was -acknowledged before of TG4� (month). lazl' (year), by Personally Known OR r�P oducred�Idcntif�icatio, rtr,1 r � Type of Identification Produced by means of it T7 sl�l � IV�ca�c �i�ly j GetApany Name [� Signature Print Name and Title physical presence or ❑ online notarization this day (name of person acknowledging)_ (Signature of Notary Public) (Print, Type, or Stamp Commissioned Name of Notary Public) pJotary Public State of Flo[ida i Harvey Harmptcm ills My Co mission Hti 924974 Expires 101231202E Cof Pier County Procurement Services Division Form 3: Immigration Affidavit Certification This Affidavit is required and should be signed. by an authorized principal of the firm and submitted with formal solicitation submittals. Further, Vendors are required to be enrolled in the E-Verify program [https:l/��et�.c-verify.gpv/), at the time of the submission of the Vendor's proposallbid. Acceptable evidence of your enrollment consists of a copy of the properly completed E- Verify Company Profile page or a copy of the fully executed E-Verify Memorandum of Understanding, for the company ivhich frill he produced at the time af'the submission g0he 1'endor's proposal/hid or ivithin ive ( ) cla.r of•the Count-y s Notice of'Rec•onrmend .4 n•ard. FAILURE TO EXECUTE THIS AFFIDAVIT CERTIFICATION AND SUBMIT WITH VENDOR'S PROPOSAIJBID MAY DEEM THE VENDOR'S AS NON -RESPONSIVE. Collier County will not intentionally award County contracts to any Vendor who knowingly employs unauthorized alien workers, constituting a violation of the employment provision contained in 8 U.S.C. Section 1324 a(e) Section 274A(e) of the Immigration and Nationality Act ("INA-)- Collier County may consider the employment by any Vendor of unauthorized aliens a violation of Section 274A (e) of the INA. Such Violation by the recipient of the Employment Provisions contained in Section 274A (e) of the INA shall be grounds for unilateral termination of the contract by Collier County. Vendor attests that they are fully compliant with all applicable immigration laws (specifically to the 1986 Immigration Act and subsequent Amendment(s), that it is aware of and in comptiance with the requirements set forth in Florida Statutes ti448.095, and agrees to comply with the provisions of the Memorandum of Understanding with E-Verify and to provide proof of enrollment in The Employment Eligibility Verification System (E-Verify), operated by the Department of Homeland Security in partnership with the Social Security Administration at the time of submission of the Vendor's proposal/bid. f / �i o Company Nan ,� I �y Signature_ture Print Name and Title State of F1uriJG County of V A VA The foregoing instrument was acknowledged before tc by means of © physical presence or El�_ online notarization, this r�- day of 4V-WLe, (month), 7AIS (year)_ by _ (name of person acknowledging). Personally Known /I OR roduecd Identification Type of Identification Produced (Signature of Notary Public) (Print, Type, or Stamp Commissioned Name of Notary Public) NotLHarvey State of Florida Hampton 4 slon HH 3249741012312026 Ala Ier C,' 014Hty Procurement Services Division Form a: Vendor Submittal — Local Vendor Preference Certification (Check Appropriate Boxes $elow) State of Florida (Select County if Vendor is described as a Local Business) ,,Collier county ❑ Lee County Vendor affirms that it is a local business as defined by the Procurement Ordinance of the Collier County Board of County Commissioners and the Regulations Thereto. As defined in Section Fificen of the Collier C'nunt_y Procurement Ordinance: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector prior to bid or proposal submission to d❑ business within Collier County. and that identifies the business with a permanent physical bustness address located within the limits ❑fCoilierCounty from which the vcrid or's stalToperates and pertlorms business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non -permanent structure such as a construction trailer, storage shed, or other non -permanent structure shall not be used tar the purpose of establishing said physical address. In additiart to tlme foregoing, a vendor shall not be considered a "local business" unless it contributes to the ccanomic dc,%•cIapment and well-being of Collier County in a vcritiable and measurable way. This may include, but not be limited to. the retention and expansion of employment opportunities, support and increase to the County's tax base. and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to he eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status Cor a period of up to one year under this section. Vendor must complete the following information: Year Business Established in Collier County or ❑ Lee County:—R Number of Employees (]ncludins Owner(s) or Corporate Officers): 4 Number of Employees Livin€ in ❑ Collier County or�f Lee (Including Owner(s) or Corporate Officers): If requested by the County. Vendor will be required to provide documentation substantiatinv the information given in this certification. Failure to do so will result in vendor's submission being deemed not applicable. Sign and Date Certification: Vijde1• pe► gdUes o2ieriury, I rerliti. lht►1 the i►rJn -motion shown n+t ibisfin-on is correct to my knowledze. Company Dame: `�e L :� ci -� ��'Dat} �` ' , �'r 3, 6R�;.5 Address in Collier or Lee County: UrO �3 ► 7lcj c1-s ��D Signature:: ��''�.€Gd t� Title: 0262 Co Yer CoHnty Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 25-8341 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Adam Thomas, CDME (Evaluator completing reference questionnaire) Email: FAX: Company: Florida's Sports Coast — Pasco County, FL (Evaluator's Company completing reference) Telephone: Cell — 727.514.6574 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: _Agency of Record Project Budget: _$565,000 Completion Date: Spetember 2028 Project Number of Days: _Finishing Year 1 Item Criteria Score must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Co Yer CoHnty Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 2 5 - 8 3 41 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Angela Westerfield (Evaluator completing reference questionnaire) Email: com FAX: Company: Visit Savannah (Evaluator's Company completing reference) Telephone: 407-5 80-8065 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: _Branding and Production Agency of Completion Date: Ongoing Record Project Budget: _$750,000 Project Number of Days: _Ongoing Item Criteria Score must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Co Yer CoHnty Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 2 5 - 8 3 41 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Gina Gemberling (Evaluator completing reference questionnaire) Email: com FAX: Company: Little Rock CVB (Evaluator's Company completing reference) Telephone: 501-517-8819 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: _Agency of Record Project Budget: _$1,000,000 Completion Date: Ongoing Project Number of Days: _Start Date - Jan 2019 - Ongoing_ Item Criteria Score must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Co Yer CoHnty Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 2 5 - 8 3 41 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Julie White (Evaluator completing reference questionnaire) Email: julie@santarosa.fl. FAX: Company: Navarre Beach - Santa Rosa County, FL (Evaluator's Company completing reference) Telephone: Cell - 850-572-0206 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: _Agency of Record Project Budget: _$565,000 Completion Date: Spetember 2028 Project Number of Days: _Finishing Year 1 Item Criteria Score must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Co Yer CoHnty Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 2 5 - 8 3 41 Reference Questionnaire for: Paradise Adverising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name:Michelle Owens (Evaluator completing reference questionnaire) Email: FAX: NA Company:Henderson County Tourism Development Authority (Evaluator's Company completing reference) Telephone: 828-693 -9708 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: Project Budget: Completion Date: Project Number of Days: Item Criteria Score must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 9 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 9 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 98 Grant Provisions: Farm #5 From our understanding and reviewing the O&A provided in the procurement process, we understand that there is no grant program involved thus not requiring a form to be completed. Paradise a p rmer far good State of Florida Department of State I certify from the records of this office that PARADISE ADVERTISING & MARKETING, INC. is a corporation organized under the laws of the State of Florida, filed on March 20, 2002. The document number of this corporation is P02000030179. I further certify that said corporation has paid all fees due this office through December 31, 2025, that its most recent annual report/uniform business report was filed on January 9, 2025, and that its status is active. I further certify that said corporation has not filed Articles of Dissolution. Given under my hand and the Great Seal of the State of Florida at Tallahassee, the Capital, this the Ninth day of January, 2025 e- retoly qf S to te. Tracking Number: 8846962393CC To authenticate this certificate,visit the following site,enter this number, and then follow the instructions displayed. https:Hservices.sunbiz.org/FilingsICertificateOfStatus/C ertificateAuthentication 1/16/25, 5:34 PM M An official website of the United States government Here's how you know My Company Profile I E-Verify Verify My Company Account New .,.-Verify+- My Company Profile Company Information Menu - Modernize the employment eligibility verification process today! Learn More Enable E-Verify+ https://everify.uscis.gov/account/company/profile 1 /4 1/16/25, 5:34 PM Company Name Paradise Advertising & Marketing, Inc. Company ID 370459 Employer Identification Number (EIN) 753029621 DUNS Number 147700780 NAICS Code 541 Subsector Professional, Scientific, and Technical Services Edit Company Information Employer Category Employer Category None of these categories apply My Company Profile I E-Verify Doing Business As (DBA) Name Enrollment Date Nov 08, 2010 Unique Entity Identifier (UEI) Total Number of Employees 20 to 99 Sector Professional, Scientific, and Technical Services https://everify.uscis.gov/account/company/profile 2/4 1/16/25, 5:34 PM Edit Employer Category Company Addresses Physical Address 5999 Central Avenue Suite 302 St Petersburg, FL 33710 Mailing Address Same as Physical Address Edit Company Addresses Company Access and MOU My Company is configured to: Verify Its Own Employees My Company Profile I E-Verify Hiring Sites Number of Sites 1 Edit Hiring Sites Memorandum of Understanding View Current MOU https://everify.uscis.gov/account/company/profile 3/4 1/16/25, 5:34 PM My Company Profile I E-Verify U.S. Department of Homeland Security U.S. Citizenship and Immigration Services Accessibility_ Plug -ins Site Map 06e�\F� T xoy��' III�III A�gNu SF�� https://everify.uscis.gov/account/company/profile 4/4 Form w=9 I Request for Taxpayer I Give form to the (Rev. March2024) Identification Number and Certification requester. Do not Department of the Treasury send to the IRS. Internal Revenue Service Go to tiwww.Jrs gov1FormW9 for instructions and the latest information. Bofors you begin. For guidance related to the purpose of Form W-9, see Purpose of Form, below. 1 Name of entitylndividual_ An entry is required. (For a sole proprietor or disregarded entity, enter the owner's name on line 1, and enter the ousiness/disregarded enf Vs name on [Erie a) Paradise Advertising & Marketing, irtc 2 Business nameldisregarded entity name, It different from above. m 3a Check the appropriate box for federal tax classification of the enttty(ndlVddual whose name Ls entered online 1. Check 4 Exemptions codes apply only to iz only one of the following seven boxes. certain entities, not div duals; in. c ❑ fndividuallsole proprietor ❑ C corporation Q S corporation ❑ Partnership ❑ TrusVestate see instructions on page 3): a, fi ❑ LLC. Enter the tax classification (C = C corporation, S = S corporation, P = Parnership) . . . . Exempt payee code (rf any) Q G Note: Check the "LLC' box above and, in the entry space, enter tha appropriate code (C. S. or P) for the tax classification of the LLC, unless It is a disregarded entity. A disregarded entity should instead check the appropriate box for the tax its Exemption from Foreign Account Tax a �L� cias_aiication of owner. Compliance Act (FATCA) reporting c ❑ other (see instructions} code any) 3b If on IErie 3a you checked "Partnership" or "TrusVestate,' or checked "LLC" and entered "P" as its tax classification, this form to trust, in have interest, C [Applies to accounts maintained and you are providing a partnership, or estate which you an ownership check ❑ outside the United States j this box if you have any foreign partners, owners, or beneficiades. See instructions . _ . . . . . . . 5 Address (number, street, and apt. or suite no,)_ See instructions_ Requester's name and address foptiona ) 5999 Central Ave, Suite 302 6 City, state, and ZIP code St. Petersburg, FL 33710 7 List account numbers) here (optional] NUMM Taxpayer Identification Number (TIN) Enter your TIN in the appropriate box. The TIN provided must match the name given on fine 1 to avoid dial securily number backup withholding. For individuals, this is generally your social security number {SSN}. However, fora resident alien, sale proprietor, or disregarded entity, seethe instructions for Part I, later. For other � _ m — errtrties, rt is your employer rdentrfication number {Elul). If you do not have a number, see how io get a or TIN._ later. i=rriPEoyer ideni3t9cstion number Note: If the account is in more than one name, see the Instructions for line 1. See also What Name and Number To Give the Requester for guidelines on whose number to enter. 7 5 I — 3 0 1 2 1 9 1 5 1 2 1 1 Under penalties of perjury, I certify that; 1. The number shown on this form is my correct taxpayer identification number (or I am waiting for a number to be issued to me); and 2. 1 am not subject to backup withholding because (a) I am exempt from backup withholding, or (b) i have not been notified by the Internal Revenue Service aRS) that I am subject to backup withholding as a result of a failure to report all interest a dividends, or (c) the IRS has notified me that I am no longer subject to backup withholding; and 3. l am a U.S. citizen or other U.S. person (defined below); and 4. The FATCA code(s) entered on this form Of any) indicallng that I am exempt from FATCA reporting is correct. Certification instructions- You must cross out item 2 above if you have been notified by the IRS that you are currently subject to backup withholding because you have failed to report all interest and dividends on your tax retum. For real estate transactions, item 2 does not apply. Far mortgage interest paid, acquisition or abandonment of secured property, cancellation of debt, contributions to an individuaI retirement arrangement ORA), and, generally, payments other than interest and dividends, you are not required to sign She certification, but you must provide your correct TiN. See the instructions for Part II, later. Sign Signature of "� /; �} /� jj� r Here i15. person '.�.. f II l YJ� I � J Q� [ d1]JI I Y9Olt 1 ir�). General Instructions Section references are to the internal Revenue Code unless otherwise noted. Future developments. For the latest information about developments related to Farm W-9 and its instructions, such as legislation enacted after they were published, go to www.rrs.gov1FormW9. What's New Line 3a has been mWfried to clarity how a disregarded entity completes this line. An LLC that is a disregarded entity should check the appropriate box for the tax classiitcation of its owner. Otherwise, it should check the "LLC" box and enter its appropriate tax classification. New line 3b has been added to this fom: A flow -through entity is required to complete this line to indicate that it has direct or indirect foreign partners, owners, or beneficiaries when it provides the Form W-9 to another flow-throug h entity 1n which It has an ownership interest. This change is intended to provide a flow-th rough entity with inforrnation regarding the status of its indirect foreign partners, owners, or beneficiaries, so that it can satisfy any applicabie reporting requirements. For example, a partnership that has any indirect foreign partners may be required to complete Schedules K-2 and K-3. See the Partnership Instructions for Schedules K-2 and K- (Form 1065). Purpose of Form An individual or entity (Form W-9 requester) who is required to file an information return with the IRS 1s giving you this fon11 because they Cat No_ 102SIX Form W-9 (Rev. 3-2024) ADDENDUM #1 1. introduction l.l. Summary As requested by the Tourism Division thereinafter, the "Division or Department"}, the Collier County Board of County Commissioners Procurement Servita;s Division (hereinafter, "County") has issued this Request for Proposal (hereinafter, "RFI'') with the intent o -obtaining proposals from interested and qualified vendors (also referred to as "Contractor" "Finn" and "Proposer') in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Scope of Work stated herein. Historically, the Convention & Visitors Bureau (CVB) has spent between $5.000.000 and $6.200,000 annuaily on Tourism Marketing and Promotion Services; however, this may not be indicative offuture buying patterns. 1 ?. Timeline Rde, sc Project Date: May 28, 2025 Question Sub tss}on Deadline: ,,[lily 77. 2025, 5.: 0pn _.... _ ._._.. . rieleroedr 3tlAe �� Proposal Subn ission Deadline: ulv 14 2A25,199W Ikfetad tears 3B 1.3, Procurement Contact — Lisa Oien Procurement Strategist 3295 Tamiami Trail Fast Naples, FL, 34112 Email: lis&oien@col liercounty fl.gov Phone: (239) 252-8935 2. Project Details 2.1. Important instructions for Electrrnic Submittals The County of Collier, FL is accepting electronic bid submissions. Bidders shall create a FREE account with OpenGov Procurement by signing up at htips:l/procurement.operigov.coinlsignup. Once you have completed account registration, browse back to this page, click on "[haft Response', and follow the instructions to submit the electronic bid. 2.2. Scope of Work or Project Details ADDENDUM 41 Please see the Attachments Section fa• specifications and attachments. 3. Vendor Questionnaire 1.1 certify that I have read, understood and agree to the terms in this solicitation, and that I am authorized to submit this response on behalf of my company.* Please confirm *Response required 2. ALL DOCUMENTS REQUIRINGEXECUTION SHOULD BE EITHER BY WET SIGNATURES OR VERIFIABLE ELECTRONIC SIGNetTURES. FAILURE TO PROVIDE THE APPLICABLE DOCUMENTS MAY DEEM YOU NON-RESPONSI VEINQN-RESPONSIBLE. Please eonfi m 3. Request for Proposal (RFP) lnstruc; ions Form* Request for Proposal (RFP) Instructions have been acknowledged and accepted. Please confirm 'Response required 4. Collier County Purchase Order Terns and Conditions.* Collier County Purchase Order Terms and Conditions have been acknowledged and accepted. Please confirm *Response required 5. Insurance Requirements* Vendor Acknowledges insurance Requirement and is prepared to produce The required insurance certificate(s) within five (5) days of the County's issuance of a Notice of Recommended Award. Please confirm *Response required 6. Proposal Submittal* Please submit a proposal per Evaluati an Criteria outlined in Solicitation. Please uploadyour response *Response required 7. County Required Forms 7.1. Vendor Declaration Statement (Form l)*Please upload your resEwnse *Response required 7.2. Conflict of Interest Affidavit (Fo'•m 2)*Please upload your response *Response required 73. Immigration Affidavit Certification (Form 3)*Plea5e upload your response *Response required 7,4. Local Vendor Preference (if applicable Form 4) Include a copy of the business tax receipt. Pleosc upload yo r resprns 7.5. Reference Questionnaire (if appl-cableFarm 5)Please upload your response 7.6. Grant Provisions (if applicable Farm 6) All forms mast be completed Please uploadyourresponse 7.7. Proof of Status from Division of C )rporations - Florida Department of State (Suttl3iz)'• hapJldos.myflorida,comisunbW should be attached with your submittal - Please upload your response *Response required 7.8. F Verify - Memorandum of Undemanding' Vendor MUST be enrolled in the E-Verify - httpallwww.e-verify.gov at the time of submission of the proposallbid. F Verify Memorandum of Understanding or Company Profile page should be attached with your submittal. Please upload your response 'Response required 7.9. W-9 Form'Please upload your response *Rcspornse required 7,10, Signed Addendums (If Applicablt)Please uploadyour response T13. Miscellaneous DocumentsPlease rpload your response 4. Attachments Main Documents • 25-8341 Solicitation • Request for Proposals (RFP) lnstructiorLs 2025 rev2 Supporting Attachments • A - 1. Required F(,rms Reviwd_042122 ■ B - 25-8341 lourunee Requirements • C - Fixed Fee Professional Service Agreement [2025_ver.l] ■ D - PO Terms and Conditions Rev.3 (1) ADDENDUM #1ACKNQWLEDGEMENT- SIGNATUM atte OL NAME, Tf IJ a rice! `=s eL, c " DATE RE Collier County Procurement Services Date: June 23, 2025 Email: Stephanie.Bowden@colliercountyfl.gov Telephone: (239) 252-8929 Addendum #2 From: Stephanie Bowden, Procurement Strategist To: Interested Bidders Subject: Addendum #2 Solicitation 925-8341- Tourism Marketing & Promotion The following clarifications are issued as an addendum: ADDITION: The following question number 15 was received in apenGov Can you plepse provide a copy of your current marketing plan, including budgets assigned per activity andlor function? Answer: A copy of the current marketing plan has been uploaded to the attachments section of ❑penGov, please see 25-8341 FY24 Marketing plan v15 Of If you require additional information, please post a question on our Bid Sync (www.bids nc.com bidding platform under the solicitation for this project. Please sign below and return a copy of this Addendum with your submittal for the above referenced solicitation. (Signature) Date (Name of Firm) coMer count Procurement Servos Division i Email: @colliercountyfl.gov Telephone: (239) 252-xxxx Addendum #3 Date: July I, 2425 From: Stephanie Bowden, Procurement Strategist To; Interested Bidders Subject: Addendum 93 Solicitation #25-8341 — Tourism Marketing & Promotion The following clarifications are issued as an addendum: AUUTl'> ON: The following question .number 47 was received in ❑penGov Would it be poss.-We to get a copy of 1he prior awardee 's proposal? Answer: A copy of the prior awardee's proposal has been uploaded to the attachments section ofOpenGov, please see 20-7775 Proposal. If you require additional information, please post a question on our Bid Sync (www.bidsync.coAn] bidding platform under the solicitation fot this project. Please sign below and return a copy of this Addendum with your submittal for the above referenced sol. itatio wit", (Signs Date L. (Name of Finn) Copier Count, Y li111:1il: (MC(IllicrCo lityll.gov 1-c1cl)[ione: (2.19) 252-xxxx Procurement &,vAxs Divi, i Addendum 04 Date: July 7, 2025 From: Stephanie Bowden, Procurcinent Sirategist To: Interested Bidders Subject: Addendum #4 Solicitation #25-8341 -- Tourism Marketing & Promotion The following clarifications are issued as an addendum: The question submission deadline is moved one week to 7/14/2025 and the Propsal Submission Deadline is moved to 7/21/2025. If you require additional information, please post a question on our DpenGov (Nvw-%v.opengov.com) bidding platform under the solicitation for this project. Please sign below and return a copy of this Addendum with your submittal for the above referenced solicitation_ (Signature) - - (Name of Firm) t COLLIER COUNTY BUSINESS TAX BUSINESS TAX NUMBER: 032436 COLLIER COUNTY TAX COLLECTOR - 2800 N. HORSESHOE DRIVE - NAPLES FLORIDA 34104 - (239) 252-2477 VISIT OUR WEBSITE AT: www.colliertaxcollector.com THIS RECEIPT EXPIRES SEPTEMBER 30, 2025 LOCATION: 5660 STRAND CT #130 ZONED: PUD PELICAN STRAND BUSINESS PHONE: 727-821-5155 STATE OR COUNTY LIC #: AMIN OFFICE USE PERMITTED �� LEGAL rr '' �w Corpoi rnnnn CLASSIFICATION: ADVERTISING COMPANY CLASSIFICATION CODE: 03606901 This document is a business tax only. This is not certification that licensee is qualified. It does not permit the licensee to violate any existing regulatory zoning laws of the state, county, or cities nor does it exempt the licensee from any other taxes or permits that may be required by law. DISPLAY AT PLACE OF BUSINESS FOR PUBLIC INSPECTION. FAILURE TO DO SO IS CONTRARY TO LOCAL LAWS PARADISE ADVERTISING & MARKETING, INC PARADISE ADVERTISING & MARKETING INC 5999 CENTRAL AVE STE 302 ST PETERSBURG, FL 33710-8535 -THIS TAX IS NON -REFUNDABLE - DATE 09/16/2024 AMOUNT 30.00 RECEIPT WWW-25-00145391 7/29/25, 10:46 AM M An official website of the United States government E-Verify Employer Search I E-Verify ,_S __et Home E-Verify Employer Search MENU E-Verify Employer Search Use the E-Verify search tool to find employers who are currently enrolled in E-Verify. Your search will display the following information: • Employer name -The name the employer used when they enrolled in E-Verify. This can be the business' legal name, a trade name, or an abbreviation. • Doing Business As (DBA) name - The name an employer uses publicly. The public may see the DBA, but the employer may have used another name when they enrolled in E-Verify. • Account Status - Indicates whether the account is currently enrolled or terminated. • Enrollment date - The date the E-Verify Memorandum of Understanding is signed. • Termination Date - The E-Verify Memorandum of Understanding termination date. • Workforce size - Appears as long as the employer reported they have at least five employees. • Number of hiring sites- The total number of locations where employers hire employees and where they complete Form 1-9. • Hiring site locations - The geographic location(s) of hiring sites, by state, reported by the employer. https://www.e-verify.gov/e-verify-employer-search 1 /3 7/29/25, 10:46 AM E-Verify Employer Search I E-Verify Alaska :t Hawall ®Maobox ®OSM V Hlring Sites Search Filters [Table Only filter - Table data shows records by Last Updated Date in descending order and default filtered to show employers enrolled this year] Business Name [input Em ployer's legal na me or D BA na me] Industry Type paradise advertising x (AII) Account Status Opted into E-Verify+ State/Territory Date Enrolled (Select last30 years forall data] Q Open Q No (A19 - Last 20 years Q Terminated Q Yes Total Records Filtered: 1 E-Verify Participating Employer List Opted Last Updated Doing Account into Date Date Workforce Hiring Site Date Employer Business As Status E-Verify+ Enrolled Terminated Size Locations 5/16/2024 Paradise Advertising&Marketin.. Open Yes 11/8/2010 20 to 99 FL 1 Parameters: OFrequency USCIS updates the search tool daily at approximately 2 a.m. ET. Please email us at E-Verify_@uscis.dhs.gQv ifyou have questions about the data results. OAccuracy Employers report their own data at the time they enroll in E-Verify. The accuracy and completeness of the data depend on what was submitted by https://www.e-verify.gov/e-verify-employer-search 2/3 7/29/25, 10:46 AM E-Verify Employer Search I E-Verify employers at the time of enrollment and as reported throughout the employer's relationship with E-Verify. 30 Data The public may not recognize business names that employers use. Example: An employer enrolls in E-Verify using only their business name (e.g., Baristas Incorporated), but the public may only recognize their DBA name (e.g., Coffee First). If a user searches forthe DBA name (Coffee First), the search tool will not return results unless the employer provided the DBA name at enrollment. If the search tool results include the name of a business that indicate an employer has more than one hiring site or business location, it does not necessarily mean that all of the hiring sites are enrolled in E-Verify. A hiring site is the location where the employer hires employees and completes Form 1-9, Employment Eligibility Verification. Employers with multiple locations may choose which of their sites participate in E-Verify. Example: A user may search for Candy Company and find a listing for Candy Company in the search tool. That does not mean every Candy Company store across the United States is enrolled in E-Verify. Enrolling In E-Verify Is Easy! Want To Learn More? Keywords DATA E-VERIFY EMPLOYER SEARCH TOOL E-VERIFYPARTICIPATING EMPLOYERS Last Updated Date: 09/24/2024 https://www.e-verify.gov/e-verify-employer-search 3/3 Collier County COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR TOURISM MARKETING AND PROMOTION SOLICITATION NO.: 25-8341 STEPHANIE BOWDEN, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8929 Stephanie.Bowden@colliercountyfl.gov Any alterations to this document made by the Vendor may be grounds for rejection of the proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) 25-8341 NUMBER: PROJECT TITLE: Tourism Marketing & Promotion DUE DATE: June 30, 2025, at 3:00 PM EST PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://procurement.opengov.com. INTRODUCTION As requested by the Tourism Division (hereinafter, the "Division or Department"), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, "County") has issued this Request for Proposal (hereinafter, "RFP") with the intent of obtaining proposals from interested and qualified vendors (also referred to as "Contractor" "Firm" and "Proposer") in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Scope of Work stated herein. Historically, the Convention & Visitors Bureau (CVB) has spent between $5,000,000 and $6,200,000 annually on Tourism Marketing and Promotion Services; however, this may not be indicative of future buying patterns. BACKGROUND Collier County is located in Southwest Florida. Naples, the seat of Collier County, is about twenty-five (25) miles south of Fort Myers and the Southwest Florida International Airport (RSW). The full-time population of Collier County is about four hundred thousand (400,000), although a seasonal peak of about four hundred fifty thousand (450,000) occurs between November and April. The structure of the Collier County Government is based on the standard constitutional form of county governments in Florida. Visitors have much to discover along Florida's Paradise Coast of Naples, Marco Island & the western portion of the Everglades. Visitors will find an escape, serenity, and relaxing beachside fun along the Gulf of Mexico in beautiful Southwest Florida. Visitors will also enjoy pristine natural wilderness, perfect for bird watching or outdoor adventure in the world-famous Everglades. The area is most known for its over 30 miles of soft white sand beaches, exceptional accommodations, family attractions, outdoor eco-adventures, golf, a dynamic culinary scene, arts and cultural performance centers and activities, and exceptional shopping. It is also home to FC Naples (a United Soccer League franchise), Paradise Coast Sports Complex, the U.S. Open Pickleball Championship, and is host to three major PGA / LPGA, nationally televised, championship tournaments. The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is a part of the County Manager's Agency in Collier County Government. The CVB, with oversight by the Tourist Development Council (TDC) Advisory Board, markets and promotes the entire County as a worldwide leisure travel, group meetings, and sports event destination. The CVB promotes the destination to high -end, luxury consumers with discretionary travel dollars, to travel industry professionals such as meeting planners, travel agents, and tour operators, to golfers, sports enthusiasts, and fishermen, arts and culture, heritage seekers, and nature and adventure enthusiasts. The annual budget can fluctuate as it is based on the Tourist Development Tax ("TDT") collections from the previous year is the 5% bed tax that is collected from overnight accommodations with Collier County, including resorts, hotels, and short-term rentals). The funds are allocated per Florida State statutes to cover pre -determined, approved uses that include beach renourishment, beach park facility maintenance, sports facility programming and maintenance, programming for County -owned museums, and tourism marketing and promotion. The budget for the CVB is determined from the five percent (5%) tourist development tax collections on short-term lodging (six months or less) within Collier County. A predetermined allocation of the tax collected directs funds to various uses, including promotion and advertising, beach renourishment and inlet management, beach park facilities, and County owned museum operation. The CVB has determined that Public Relations and Media Relations activities will be handled by internal staff and through a separately contracted outside Public Relations firm. Social and digital media are handled by internal staff working in concert with the contracted firm and the contracted advertising firm. 2 TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. The County Manager, or designee, may, at her discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remains with VENDOR. DETAILED SCOPE OF WORK 1. Scope and Responsibilities The County is seeking a full -service advertising, promotion, marketing and digital firm with extensive experience in marketing tourism destinations in various local, regional, national and international target markets. The successful firm should have extensive expertise in domestic and international advertising, social media and digital marketing and in strategic planning and implementation of annual marketing plans and promotional programs and events. While the successful firm will be acting in an independent contractor role, the County may: • Provide a temporary workspace, access to telephone and internet service if needed while on County property at County's expense. • Pre -approve any advertising, production, media, and travel expenditures created or distributed by the successful firm. • Reimburse pre -approved travel expenses related to executing the marketing plan elements or production of advertising or promotional materials as outlined in Fla. Stat. Section 125.0104 and County Resolution 2006-40. The successful firm will be responsible for providing (this list is not exhaustive and is intended to be illustrative in nature) the following: • An annual marketing plan and a longer -term strategic plan. • An advertising campaign which will allow for the broadest possible exposure into international and domestic markets within the available budget maximizing the usage of cooperative advertising and identifying promotional and value- added opportunities. • Develop, nurture, and promote targeted consumers, meeting planners, trade professionals, and sports event organizers. • Be knowledgeable of and provide extensive industry research models for use in targeting strategic audiences and determine and report return on investment of all campaigns and activities. • Explore and provide possible joint -advertising programs which would match the CVB with travel -related and non- travel advertisers, e.g., airlines, auto rental centers, credit card companies, luggage companies, suntan product manufacturers, etc., as well as regional and statewide promotions with other destination marketing organizations. • Provide advertising, marketing, and promotional services that promote Collier County as a luxury tourist destination worldwide. • Provide measures, proof -of -performance, and results for all campaigns. • Prepare and present monthly reports for presentation at the Tourist Development Council (TDC) meetings and, when necessary, the Board of County Commissioners meetings. • Manage paid social media content calendars, postings, and content generation for a variety of platforms, including Facebook, Instagram, LinkedIn, Pinterest, and YouTube. Work collaboratively with the Public Relations team to create synergies with organic social media and paid social media content and campaigns. • Manage and monitor social media channels during emergency situations as outlined in the CVB's Crisis Communications plan. • Provide a "lead" contact person/project manager to the County; an individual who shall serve as a first point of contact between the County and the firm. The Collier County Tourism Director or designee, at their sole discretion, shall approve the appointment of the "lead" contact person/ project manager. • Assist with general analytical and web support functions, personalization, Search Engine Optimization (SEO), content generation, and Application Programming Interfaces (API). The firm, and all of its agents and subcontractors, are expected to comply with Fla. Stat. Section 125.0104 and the County's Ordinance 92-60 as amended and County Resolution 2006-40. 2. Marketing and Advertising Flat Service Fee For marketing and advertising services in paid media and production, the County will pay an agreed -upon annual fixed service fee in twelve monthly installments in lieu of media commissions and markup on outside vendor services. This fee will be a percentage of the total annual Collier County Board -approved destination marketing budget, comprised of paid media, creative services, production of all media and collateral materials, photography, and video production. This fixed service fee will include account management service time, senior management, media research, media buying and verifying, accounting, administrative, and other internal operating costs. Should additional staffing needs arise, the request will be considered on a case -by -case basis and, only with pre -approval, be implemented. No markup will be applicable for vendor or subcontracted services, tools, paid media, social, or digital media. 3. Professional Fees/Creative Work- Optional Work- Optional Services Optional Services includes any other related professional services (other than the Marketing and Advertising Flat Service Fee), for marketing and promotional creative design, advertising, production, photography, online and social media production and creative design, copywriting, direct mail development, audiovisual production services, marketing research, social media creative and supervision and promotional publicity. and included in the final agreement. The firm will provide quotes for pre -approval and invoices, and proof of performance for each of these services/projects, which will include: • A project quote estimate that includes the number of hours by each position (hourly rate) the extended total, and any anticipated subcontractor hours and rates, travel, and miscellaneous charges such as expenses relating to "photo shoots," wardrobe, television or radio ads, special printing or service charges, etc. at no additional mark-up or surcharges fees (at cost amounts). • The firm's invoice that matches the approved estimate and includes the number of hours by each position (with their hourly rate) and the extended total for payment and "at cost" invoices. • Provide a copy of the advertising, promotional and marketing information or documentation of paid media delivered such as affidavits and/ or proof of performance. 4. General Requirements • Pay media and production invoices/bills upon demand from suppliers with a full understanding that the firm will not be reimbursed until the service has been performed and/or the promotion/advertisement has appeared, and proof of performance has been supplied to and accepted by the County. • Prepare reports required by the County and submit said reports as requested, including formal monthly presentations to the Tourist Development Council (TDC) at the firm's expense. Establish and maintain a system of records, books, and accounts in a manner satisfactory to the County, which is consistent with and for the durations mandated by the affordability period. • The selected firm will keep adequate records and supporting documentation that concern or reflect its services. The records and documentation will be retained by the firm for a minimum of five (5) years from the date of termination of this agreement. • The County, or any duly authorized agents or representatives of the County, shall, free of charge, have the right to audit, inspect and copy all such records and documentation as often as they deem necessary during the period of this agreement and during the five (5) year period noted above; provided however, such activity shall be conducted only during business hours. • The County understands a portion of this work may be subcontracted to meet expertise or timelines for the County. Similarly, the County reserves the right to contract/utilize other service providers during the term of this contract for similar advertising, promotional, or marketing materials or services. • Participate in certain meetings, discussions, project site visits, workshops and hearings, which pertain to the administration of the services being provided and report results to the Board at the firm's expense. • Obtain travel compensation for programs and events per Fla. Stat., Section 125.0104 and County Resolution 2006-40. • Obtain project management software for ease of reviewing and signing estimates, reviewing and approving campaign 4 materials, and providing feedback. • Obtain pre -approval on stock materials, including, but not limited to, stock photos, voice talent, models, clothing, etc. The firm must provide evidence of any restrictions, terms and conditions, or other considerations prior to use. • Charges for advertising and media placed by the firm on behalf of the CVB will be billed at the actual cost paid by the firm and shall not include any markup for the specified medium or media. • Charges for expertise talents and services needed to execute marketing, media, or production advertisement placed by the Firm on behalf of the CVB will be billed at the actual cost paid by the firm. • County will own all promotional, marketing, and advertising campaign materials, stock images, film, negatives, videos, and art. The County will retain ownership and the right to use any materials generated by the firm and any other CVB material generated by CVB personnel and may do so without the firm's consent or approval. The CVB acknowledges certain legal constraints require universal releases unless cost considerations become prohibitive (such as model releases, music, photographs, etc.) and retains sole right to use materials created for the CVB as it sees fit. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal, which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short -listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the County. The County will then score and rank the firms and enter into negotiations with the top -ranked firm to establish the cost for the services needed. The County reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services, and submitted for approval by the Board of County Commissioners. 1.2 The County will use a Selection Committee in the Request for Proposal selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing, and organizational structure. 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the County will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria and then negotiate in good faith an Agreement with the top ranked Proposer. 1.6 If, in the sole judgment of the County, a contract cannot be successfully negotiated with the top -ranked firm, negotiations with that firm will be formally terminated, and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated, and negotiations shall begin with the third -ranked firm, and so on. The County reserves the right to negotiate any element of the proposals in the best interest of the County. RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the County's Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Certified Woman and/or Minority Business Enterprise 5 Points 3. Business Plan 20 Points 4. Cost of Services to the County 10 Points 5. Experience and Capacity of the Firm 20 Points 6. Specialized Expertise of Team Members 30 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, the award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County's financial system of record. The tie -breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director, or designee before at least three (3) witnesses. Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed, or your Proposal may be deemed non -responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s), and email(s) of the authorized contact person(s) concerning the proposal. Submission of a signed Proposal is the Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: CERTIFIED WOMAN AND/OR MINORITY BUSINESS ENTERPRISE (5 Total Points Available) Submit certification with the Florida Department of Management Services, Office of Supplier Diversity as a Certified Woman and/or Minority Business Enterprise. EVALUATION CRITERIA NO.3: BUSINESS PLAN (20 Total Points Available) In this criteria, include but not limited to: • Detailed plan of approach that answers the scope of work requirements. • Detailed timeline for the startup phase through full implementation of the initial annual marketing plan. • Include with the Business Plan or as an attachment, a copy of a report as an example of similar work provided for another destination marketing organization. This should be for one of the client projects listed as a reference. • Provide a narrative, or demonstrate through sample work, the firm's creative expertise in attracting and recruiting new visitors, including campaign description, media utilized, and measured results. • Provide a narrative, or demonstrate through sample work, the firm's creative expertise and ideas for the retention of visitors returning to Southwest Florida. EVALUATION CRITERIA NO.4: COST OF SERVICES TO THE COUNTY (10 Total Points Available) In this criteria, include but not limited to: Provide information and insert fees in the fee chart below: • Provide the Projected Marketing and Advertising Annual Service Fee for the Scope of Work. • Provide for Professional Fees/Creative Work -Optional Services hourly rate for services not in the Marketing and Advertising Annual Service Fee. • Provide a projected reimbursable expenses not -to -exceed monthly amount for out-of-pocket expenses that the firm will request reimbursement of pre -approved expenses such as travel expenses, shipping, postage, etc. Service Description Fees • Projected Marketing and Advertising Annual Service $ Annually Fee • Professional Fees/Creative Work- Optional Services $ Per hour (hourly rate • Projected reimbursable expenses not -to -exceed $ Monthly (monthly amount • Initial pricing is for evaluation purposes and is subject to change during negotiations with the selected vendor. EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM (20 Total Points Available) In this criteria, include but not limited to: • Provide information that documents your firm's qualifications and experience in representing destination marketing 6 organizations or other clients with travel industry marketing programs. Include examples of the firm's capacity, skill, and financial strength, and a number of years of experience in providing the required services included in the Scope of Work. • The County requests that the vendor submit no fewer than three (3) and no more than ten (10) completed reference forms from clients during a period of the last 5 years, whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the Proposer that best represent projects of similar size, scope, and complexity to this project using the form provided in Form 5. Proposers may include two (2) additional pages for each project to illustrate aspects of the completed project that provide the information to assess the experience of the Proposer on relevant project work. EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS (30 Total Points Available) In this criteria, include but not limited to: • Description of the proposed firm's team that will work on the CVB account and the role to be played by each member of the team to fulfill the Scope of Work. • Attach brief resumes of all proposed firm's team members' who will be involved in the creative, production, media, social, and digital media services as described in the Scope of Work. • Attach resumes of any sub -vendors that you know will be used and attach letters of intent from stated sub -vendors indicating their willingness to subcontract on the CVB's service needs. • Describe the various firm members' successful experience in working with one another on previous projects. • With your proposal, indicate how sub -vendors will be compensated, if needed. • If sub -vendors will not be used, please indicate that fact in your proposal. EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see Vendor Check List)*** 7 Collier County INSURANCE REQUIREMENTS COVERSHEET Project Name Tourism Marketing and Promotion Vendor Name Paradise Advertising & Marketing, Inc. Solicitation/Contract No. 25-8341 Attachments Risk Approved Insurance Requirements P1 Risk Approved Insurance Certificate(s) Comments Attachments Approved by Risk Management Division Digity signed by Approval: GonzalezGre Gona lezGreily GonzalezGreily Date: 2026.01.20 i l y 12:42:53-05'00' INSURANCE AND BONDING REQUIREMENTS Insurance / Bond Type Required Limits 1. ® Worker's Compensation Statutory Limits of Florida Statutes, Chapter 440 and all Federal Government Statutory Limits and Requirements Evidence of Workers' Compensation coverage or a Certificate of Exemption issued by the State of Florida is required. Entities that are formed as Sole Proprietorships shall not be required to provide a proof of exemption. An application for exemption can be obtained online at https:Hgpps.fldfs.com/bocexempt/ 2. ® Employer's Liability $_100,000_ single limit per occurrence 3. ® Commercial General Bodily Injury and Property Damage Liability (Occurrence Form) patterned after the current $_1,000,000 single limit per occurrence, $2,000,000 aggregate for Bodily ISO form Injury Liability and Property Damage Liability. The General Aggregate Limit shall be endorsed to apply per project. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability. 4. ® Indemnification To the maximum extent permitted by Florida law, the Contractor/Vendor shall defend, indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor/ Vendor or anyone employed or utilized by the Contractor/Vendor in the performance of this Agreement. 5. ❑ Automobile Liability $ Each Occurrence; Bodily Injury & Property Damage, Owned/Non-owned/Hired; Automobile Included 6. ® Other insurance as noted: ❑ Watercraft $ Per Occurrence ❑ United States Longshoreman's and Harborworker's Act coverage shall be maintained where applicable to the completion of the work. $ Per Occurrence ❑ Maritime Coverage (Jones Act) shall be maintained where applicable to the completion of the work. $ Per Occurrence ❑ Aircraft Liability coverage shall be carried in limits of not less than $5,000,000 each occurrence if applicable to the completion of the Services under this Agreement. $ Per Occurrence ❑ Pollution $ Per Occurrence ® Professional Liability $ _1,000,000 Per claim & in the aggregate ❑ Project Professional Liability S Per Occurrence ❑ Valuable Papers Insurance $ Per Occurrence ❑ Cyber Liability $ Per Occurrence ❑ Technology Errors & Omissions $ Per Occurrence 7. ❑ Bid bond Shall be submitted with proposal response in the form of certified funds, cashiers' check or an irrevocable letter of credit, a cash bond posted with the County Clerk, or proposal bond in a sum equal to 5% of the cost proposal. All checks shall be made payable to the Collier County Board of County Commissioners on a bank or trust company located in the State of Florida and insured by the Federal Deposit Insurance 8. ❑ Performance and Payment Bonds For projects in excess of $200,000, bonds shall be submitted with the executed contract by Proposers receiving award, and written for 100% of the Contract award amount, the cost borne by the Proposer receiving an award. The Performance and Payment Bonds shall be underwritten by a surety authorized to do business in the State of Florida and otherwise acceptable to Owner; provided, however, the surety shall be rated as "A-" or better as to general policy holders rating and Class V or higher rating as to financial size category and the amount required shall not exceed 5% of the reported policy holders' surplus, all as reported in the most current Best Key Rating Guide, published by A.M. Best Company, Inc. of 75 Fulton Street, New York, New York 10038. 9. ® Vendor shall ensure that all subcontractors comply with the same insurance requirements that he is required to meet. The same Vendor shall provide County with certificates of insurance meeting the required insurance provisions. 10. ® Collier County must be named as "ADDITIONAL INSURED" on the Insurance Certificate for Commercial General Liability where required. This insurance shall be primary and non-contributory with respect to any other insurance maintained by, or available for the benefit of, the Additional Insured and the Vendor's policy shall be endorsed accordingly. 11. ® The Certificate Holder shall be named as Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR Collier County Government, OR Collier County. The Certificates of Insurance must state the Contract Number, or Project Number, or specific Project description, or must read: For any and all work performed on behalf of Collier County. 12. ® On all certificates, the Certificate Holder must read: Collier County Board of County Commissioners, 3295 Tamiami Trail East, Naples, FL 34112 13. ® Thirty (30) Days Cancellation Notice required. 14. Collier County shall procure and maintain Builders Risk Insurance on all construction projects where it is deemed necessary. Such coverage shall be endorsed to cover the interests of Collier County as well as the Contractor. Premiums shall be billed to the project and the Contractor shall not include Builders Risk premiums in its project proposal or project billings. All questions regarding Builder's Risk Insurance will be addressed by the Collier County Risk Management Division. GG — 4/22/25 Vendor's Insurance Acceptance By submission of the bid Vendor accepts and understands the insurance requirements of these specifications and that the evidence of insurability may be required within five (5) days of the award of this solicitation. The insurance submitted must provide coverage for a minimum of six (6) months from the date of award. PARAADV-01 SETLKCOOPERHALI ,4coR0 CERTIFICATE OF LIABILITY INSURANCE FD�ATE(MMIDD/YYYY) 1 /13/2026 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT NAME: PHONE FAX (A/C, No, Ext): (850) 386-1922 (A/C, No): Tallahassee - Doug Croley Ins Services 2814 Remington Green Circle Tallahassee, FL 32308 ADDRESS: service@dougcroleyins.com INSURERS AFFORDING COVERAGE NAIC # INSURER A: Hartford Casualty Insurance Co 29424 INSURED INSURER B : Technology Insurance Company Inc 42376 INSURER C : Paradise Advertising & Marketing, Inc. INSURER D : 5999 Central Ave Saint Petersburg, FL 33710-8500 INSURER E INSURER F : COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OF INSURANCE ADDL INSD SUBR WVD POLICY NUMBER POLICY EFF MM DD YYY POLICY EXP MM DD YYY LIMITS A X COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ 2,000,000 CLAIMS -MADE X OCCUR X 21 SBM BC2H85 1/1/2026 1/1/2027 DAMAGE TO RENTED PREMISES Ea occurrence 1,000,000 $ MED EXP (Any oneperson) $ 10,000 PERSONAL & ADV INJURY $ 2,000,000 GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 4,000,000 X POLICY El PECOT- LOC PRODUCTS - COMP/OP AGG $ 4,000,000 $ OTHER: A AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT Ea accident 2,000,000 $ BODILY INJURY Perperson) $ ANY AUTO 21 SBM BC2H85 1/1/2026 1/1/2027 OWNED SCHEDULED AUTOS ONLY AUTOS BODILY INJURY Per accident $ X PROPERTY DAMAGE ent Per accident) $ HIRED X NON -OWNED AUTOS ONLY AUTOS ONLY A X UMBRELLA LIAB X OCCUR EACH OCCURRENCE $ 1,000,000 AGGREGATE $ 1,000,000 EXCESS LIAB CLAIMS -MADE 21 SBM BC2H85 1/1/2026 1/1/2027 DED X RETENTION $ 10,000 $ B WORKERS COMPENSATION AND EMPLOYERS' LIABILITY Y/N ANY PROPRIETOR/PARTNER/EXECUTIVE OFFICER/MEMBER EXCLUDED? (Mandatory in NH) N / A TWC4733808 1/1/2026 1/1/2027 X PER OTH- STATUTE ER E.L. EACH ACCIDENT 1,000,000 $ E.L. DISEASE - EA EMPLOYEE $ 1,000,000 If yes, describe under DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT 1,000,000 $ A Prof Liability 21 SBM BC2H85 1/1/2026 1/1/2027 Each Claim/Aggregate 1,000,000 DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES ACORD 101, Additional Remarks Schedule, may be attached if more space is required) Contract Title: TOURISM MARKETING & PROMOTION Solicitation Number: Agreement 25-8341 "Tourism Marketing and Promotion" Collier County Board of County Commissioners is included as an additional insured under the General Liability policies on a primary and non-contributory basis. CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE Collier Count Board of Count Commissioners Y Y THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. 3295 Tamiami Trail E Naples, FL 34112 AUTHORIZED REPRESENTATIVE ACORD 25 (2016/03) © 1988-2015 ACORD CORPORATION. All rights reserved. The ACORD name and logo are registered marks of ACORD Collier County -�` — Procurement Services RPS #: 25-8341 Title: Tourism Marketing and Promoton Selection Committee Final Ranking Name of Firm Sandra Rios Elena Ortiz Rosado Charles Kammerer John Mullins John Melleky Total Scores Final Ranking Paradise Advertising & Marketing, Inc. 98 82 84 96 84 444.00 1 Aqua Marketing & Communicatons, Inc. 88 81 86 93 80 428.00 2 GoSeeTell Network, Inc. dba Sparkloft Media 69 83 63 61 54 330.00 3 Intermark Group, Inc. 45 69 60 73 46 293.00 4 Cenergy Studios, LLC dba Fourthidea 58 71 64 47 47 287.00 5 True Media, LLC 55 67 54 58 41 275.00 6 Spark Strategy Media Group LLC 52 66 59 51 37 265.00 7 Gannett Media Solutions 30 80 60 49 33 252.00 8 Bluewater Media, LLC 50 70 53 33 27 233.00 9 Linnihan Foy Advertising, LLC 38 651 56 531 101 222.00 1 10 Legacy III LLC dba Legacy III Media 40 651 44 281 151 192.00 1 11 YaniPaints, LLC dba YKMD 28 641 49 261 191 186.00 1 12 Procurement Professional Stephanie Bowden 10/27/2025 Page 1 of 1 Docusign Envelope ID: 7402F645-058C-4A89-BE2D-C3A5694A4FA7 Collier County -1_ Procurement Services Notice of Recommended Award Solicitation: 25-8341 Title: Tourism Marketing & Promotion Due Date and Time: July 21, 2025, at 3:00 pm Proposers: Company Name City County State Final Ranking Responsive/Responsible Paradise Advertising & Marketing, Inc. Naples Collier FL 1 Yes/Yes Aqua Marketing & Communications, Inc. Naples Collier FL 2 Yes/Yes GoSeeTell Network Inc., dba Sparkloft Media Portland Multnomah OR 3 Yes/Yes Intermark Group, Inc. Birmingham Jefferson AL 4 Yes/Yes Cenergy Studios, LLC dba Fourthldea Buffalo Erie NY 5 Yes/Yes True Media, LLC Columbia Boone MO 6 Yes/Yes Spark Strategy Media Group, LLC Naples Collier FL 7 Yes/Yes Gannett Media Solutions McLean Fairfax VA 8 Yes/Yes Bluewater Media, LLC Clearwater Pinellas FL 9 Yes/Yes Linnihan Foy Advertising, LLC Minneapolis Hennepin MN 10 Yes/Yes Legacy III, LLC dba Legacy III Media Fort Lauderdale Broward FL 11 Yes/Yes YaniPaints, LLC dba YKMD Fort Lauderdale Broward FL 12 Yes/Yes Utilized Local Vendor Preference: Yes = No = Recommended Proposer For Award: On May 28t", 2025, the Procurement Services Division released notices for Request for Proposals (RFP) No. 25- 8341 "Tourism Marketing & Promotion", to three thousand one hundred forty-nine (3,149) firms. Two thousand two hundred eighty-three (2,283) firms view the solicitation information. Twelve (12) proposals were received by the July 21', 2025, submission deadline. Staff reviewed the twelve (12) proposals received, and all proposals were deemed to be responsive and responsible, with eleven (11) having minor irregularities. Docusign Envelope ID: 7402F645-058C-4A89-BE2D-C3A5694A4FA7 The selection committee convened on October 271h, 2025, as described in step 1 of the solicitation documents. After reviewing the proposals and deliberations, the committee scored the proposals and elected to move forward with final ranking as follows: Paradise Advertising & Marketing, Inc. Ranked as 1 Aqua Marketing & Communications, Inc. Ranked as 2 GoSeeTell Network, Inc. dba Sparkloft Media Ranked as 3 Intermark Group, Inc. Ranked as 4 Cenergy Studios, LLC dba Fourthidea Ranked as 5 True Media, LLC Ranked as 6 Spark Strategy Media Group LLC Ranked as 7 Gannett Media Solutions Ranked as 8 Bluewater Media, LLC Ranked as 9 Linnihan Foy Advertising, LLC Ranked as 10 Legacy III LLC dba Legacy III Media Ranked as 11 YaniPaints, LLC dba YKMD Ranked as 12 Staff is recommending award to the top -ranked firm, Paradise Advertising & Marketing, Inc. Contract Driven = Purchase Order Driven 0 Required Signatures Signed by: Project Manager: SmJrol K6S 11/24/2025 BF6A51177B8A4FC... Procurement Strategist: I 11/24/2025 I Procurement Services Assistant Director: Signed by: Date 11 /25/2025